Google Analytics on your blog is step 1 for tracking (other tools work too, but this is a good gut check if your company uses it). A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. The new blog goes live, and you’re feeling great, check that one off the to-do list. MORE >>

By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies & Solutions, Televerde As a B2B outsourced demand creation agency that works with high-tech companies to identify new customers, accelerate sales opportunities, and discover fresh, actionable market insight, we’re continually tasked with improving sales pipeline performance and growing top-line revenue in measurable MORE >>

” The folks in attendance were serious about their craft, and their companies had each made an investment of at minimum $30,000 per year plus staffing and training to put the powerful capabilities of marketing automation to use in the organizations. In seven years with the company, as a leader in data marketing practice, I was NEVER allowed in that room (and I doubt a salesperson was ever allowed on that floor). 'I just had the pleasure of speaking to a crowd of nearly 300 B2B marketers on the topic of “Tips and Tricks to a Great Set of Lead Data.” million. MORE >>

An established company with robust web traffic and established demand generation programs had a pretty predictable business with great SEO and certain seasonal spikes to demand. His competitor had bought them from the company web developer, the one who had been too busy to fix the confirmation page script – the same one who’d left it unconfigured for years. In the day to day challenge of lead generation, numbers matters. Metrics matter. And when lead flow slows to a trickle, this sets off an understandable panic in the marketing corner. Is web traffic down? new vendor? MORE >>

Register to join our upcoming virtual event, Good to Great , to discover how your company can leverage a combination of community best practices, plus the latest technologies, to drive revenue. What makes some marketing teams good and others great? In this free half day event, hear over 30 experts discuss: Optimizing Your Top of Funnel Activities. Improving and Expanding Your Online Advertising Efforts. Aligning Sales and Marketing Teams. Integrating and Measuring Social Media. Join ReachForce on Wednesday, November 14, 2012 from 8AM – 2PM Pacific Standard Time. Lead Nurturing MORE >>