| | | B-to-B Labs | |  Companies | 5 articles |
| Page 1 of 1 | Previous | Next | B-TO-B LABS AUGUST 24, 2011 Someone Missing at your Company? The Demand Architect It’s more than obvious that most B2B marketing departments are feeling the stress of a marketing environment that has changed radically over the past several years. It’s used to be enough just to have one or two digital folks and perhaps a campaign strategist on the team to achieve some good demand programs results. Not [.]. Database Marketing Digital Marketing Automation CMO People Strategy | B-TO-B LABS MAY 11, 2011 Is the White Paper Dead? It’s no secret that B2B companies are serial white paper abusers. These days, it seems like the answer to all content marketing questions today come with a title page and 8-10 pages of slick thought leadership content. While white papers are perhaps overused and abused by most, our MZ buying study last year pointed out [.]. Digital Lead Management Uncategorized Lead Qualification Strategy | | | | | |
| B-TO-B LABS DECEMBER 10, 2009 When not to invest in CRM Going through a current customer’s CRM plans, it struck me that there are almost always instances where a new CRM effort might not be the best idea for a company (at least at the present time). Believe it or not, I’ve seen cases where, even with the best of intentions, a client will go down [.]. | B-TO-B LABS MARCH 30, 2010 IBM’s view of Social Media in B2B I really like the way that social seems to have grown organically out of use by IBM employees vs. what you might expect with a giant company with many agencies crawling the halls with “campaign&# ideas. Great blog post and video on IBM’s use of social media in B2B. Nice work Social Media B2B. | B-TO-B LABS MARCH 30, 2010 IBM’s view of Social Media in B2B I really like the way that social seems to have grown organically out of use by IBM employees vs. what you might expect with a giant company with many agencies crawling the halls with “campaign&# ideas. Great blog post and video on IBM’s use of social media in B2B. Nice work Social Media B2B. | |
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