Anything Goes Marketing

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Improve Your Writing Style: Solve Their Problem, Not Yours

Anything Goes Marketing

Too many companies are too focused on what they want when they post updates on their social channels and don''t focus enough on how their message will help the people that they are I was recently inspired by this simple yet insightful post by Jonathan Greene from MarketingSherpa on how a small change in how you phrase items can mean the difference in the response you get on social media.

Marketing Automation And Advocate Marketing: A Sweet Combination

Anything Goes Marketing

boys), and I moved from a behemoth of a technology company to a fast. Marketing automation + advocate marketing = delicious! This post was originally posted here. 2013 has been a year of transition for me. My wife and I will be. adding a new addition to our family, which will require me to paint a. room pink and have tea parties (it’s a big transition after having two. moving startup. Advocate Marketing content marketing lead nurturing lead qualification lead scoring marketing automation user-generated content

Measuring the Impact of Lead Nurturing: 3 Methods You Can Use

Anything Goes Marketing

This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group. Why is this so important? If nurturing is improving the number of overall leads. lead nurturing marketing automation marketing metrics

5 Corporate B2B Blogs That You Should Copy

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Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. The importance of blogs in your B2B marketing mix can't be overlooked. However, anyone that can open a.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? mistake brands often make is only considering companies in their in- dustry as potential competition.

When Lead Scoring Will Fail

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Having said that, your company may not be fully ready for it and there are some steps to start moving in. Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?". Lead scoring, which is the process of automating the qualification of leads that you generate, is a key stepping stone to get marketers to the next level. data management lead management lead qualification

Top Automated Marketing Personalization Tactics

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For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established. Yes this method requires additional effort and yes it does mean that your data needs to be in order for it to work but it’s a proven method that brings your company closer to your prospects and customers. This is especially the case if your prospect has already received an email from your company with a thought-leadership piece that was based on their interests and had a picture of the rep to put a face to the name. What do you do? You go find your table!

Email Autoresponders 2.0 in B2B Marketing

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Insert company logo here] Thanks for registering. Insert company logo here] Dear FirstName, Thanks for registering to receive [insert name of resource] from CompanyX. Personalization: Adding "Dear FirstName" in your email is good but you're wasting an opportunity to build a relationship between the new registrant and a real person at your company. Email Autoresponder 1.0

Top 10 Triggered B2B Email Marketing Campaigns

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For new customers that have purchased your product or service, enter them into an email campaign that introduces them to your product as well as your company. This is typically a series of emails sent over a period of time that helps keep your company top of mind for potential customers. This was an idea I brought up to my own company but it took Ed Henrich to remind me about it.

Tips to Improve How You Segment Your Database

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This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns.

How To Build a Lead Nurturing Culture Part I

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Technology Does Not Create Momentum – It Accelerates It Good to Great stresses that technology is not going to instantly transform a good company to a great company. There are many factors that are necessary before technology can really provide companies with the boost that they may have been expecting. Are any of you out there new fathers? 20 Formats to Consider. Chad H.

B2B 9

Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.

Wake up and Send More Email

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It all depends on your type of business but I’m sure there are not many companies that couldn’t improve in this area. Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. See: Ready to Welcome Your New Leads?

How do I Generate More Leads from my Website?

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In addition, you may need to use data from third party sources (such as D&B) to verify how qualified a company is rather then relying on what the web visitor provided. Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? How can we further optimize our practices to increase the amount of leads we generate? recent study by MarketingSherpa and KnowledgeStorm provides some additional insights that marketers should be aware of. This item didn't even crack the top 5 for vendors! What does this mean? link beside it.

B2B 11

10 Tips for Using Twitter And Email Marketing for B2B

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Add a link to your company's Twitter account to all mass email communications. Quick note here: I already assumed that your company created a Twitter account. Link to a form landing page from your company Twitter account. If you don't have enough content it means that your company is not leveraging this channel enough and it's time to get on that because it many cases, the conversation has already started. 4. Companies should make each twit count and make the content as interesting as possible. 5. You can find many other blog posts out there on that subject.

Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! What Sales Really Needs from Marketing: Jill Konrath over at Selling to Big Companies has been there and done that when it comes to working with sales and marketing teams. highly recommend Brian's Lead Generation Blog.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget. of content marketing technology companies have.

5 Mistakes B2B Marketers Need to Avoid in 2010

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Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. If you’re company is just breaking ground in this area, at the very least make a commitment to listen to what people are saying about you. For example, check out [link] and search for your company name.

Lead Management and Football

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Running back : The players running with the ball on the ground are the inside sales/demand generation team (different companies give this group different names). PPS: Some other posts on this topic: Landing Page Strategies and Lead Qualification Resources on Aligning Marketing and Sales for B2B Companies. Why football? Are you ready for some football? To compare this to football.

Is your Company Being Blogged About?

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Last week I mentioned how you can track your company's brand on twitter. This week I found a new site that you can use to compare how you're company is doing on the blogosphere versus your competition. How is your company being represented when compared to your competitors. The tools is called www.trendpedia.com. The home page also contains data on the most popular comparisons.

Customer Service at its Best: Wind Mobile

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For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. I’ve finally found a company that does a fantastic job at servicing its customers across many channels and you know I have to blog about it. Enter Wind Mobile into the picture. Chad H.

Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. These companies need to talk with. Copyright © 2015 Contently. in it.

5 Marketing Automation Email Tips

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I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. I’m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day. Tips To Engage and Reengage Email Subscribers Good for you! The heading or title.

Email Marketing Metrics You Should be Tracking

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Considering that a recent Aberdeen Research report clearly demonstrated that best in class companies are finding lead nurturing successful, adding in these types of metrics should be a no-brainer. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? We’ll come back to this story – let’s focus back on email marketing. Database Accuracy Metrics. Tweet This!

Sharing Space: Marketing and Sales

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Sales are coming from all across the country and need a special place to park when they visit headquarters Outside sales are getting the recognition they deserve for making the company what it is. How are the best in class companies still reaching their 2009 targets? personally wouldn’t have it any other way. You may have the following reactions: I don’t think this is a big deal.

Social Media Success Stories

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In today’s economy, many companies are limiting travel in order to save a few bucks. then received a direct message (DM in Twitter lingo) via Twitter from a client in my segment in the Atlanta area asking me what my role at my company was and if I service clients in the area. If you’re a manager or higher up, get others in your company to use it as well. How am I doing this?

Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.

Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

Your company may have just started down the path of using Twitter as another communication channel. (If you're not there yet, that's cool but keep reading because there are some items to be aware of. Therefore, the decision has been made for you and your company's customer service department needs to determine how Twitter will be used to create the best customer experience possible.

Email Marketing Gone Wrong - It's not the 1990s Anymore

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Companies will waste precious marketing dollars if simple email best practices are not followed. I've just got off the treadmill and getting ready to turn in and received an email from a Canada's largest retail drug store - Shoppers Drug Mart or "Shoppers" for short. This email may have cut it 1999 but will be deleted or never make the inbox in 2009. 1. This is an email no no. Ok, I will.

Obama beats McCain. on Twitter

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Are you having a tough time convincing your boss your company needs to get on Twitter ? You can compare multiple items which allows you to compare the mentions of your company vs. another company. That should be all you need to get your company's "Twitter on". Good luck! Chad H. While you may not actively on Twitter, the social community is twittering about you.

How to Prevent List Attrition yet Drive Event Attendance

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Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line? One approach I'm seeing more and more is to create an RSS feed of your company events and display this as a featured section in an email newsletter. working? Chad H.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. If anyone from your company or your customers are speaking on behalf of your company ensure that you film them and add them to the resource area of your website. However, many companies have all of the materials they need already created. bonus R is "Remove".

Landing Page Optimization: Mini Case Study

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All I hear about is your company. don't feel you've touched on any pain points of my company. It's Canadian Thanksgiving up here today and I'm all about giving back. I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!).

Newsletter Content that Engages Your Marketing Database

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This beer company is going beyond their product to focus on their target audience. I can imagine the thought process of the agency in their board room: "What content can we produce that will engage Anheuser Bush's customers?" Many company newsletters you receive in your inbox today talk about how their company is changing and what new products are being released. So what?

Lead Nurturing - How to track ROI?

Anything Goes Marketing

To keep it simple, I look at it as a way of keeping your company top of mind to your potential customers or existing customers who are qualified but not yet ready to buy. As deals turn into opportunities and then hopefully into closed deals, you can look back on how your lead nurturing program contributed to the pipeline and then eventually to your company's bottom line. Chad H.

Staffing and Launching Your Content Marketing Program

companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. the company has in place, the editorial team has the.

The Right Way to Generate More Leads on Your Site

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B2C companies may only need email to begin the conversation but B2B companies typically collect company name and first and last name. It's been a very busy month with lots of travel thrown in. From that conference, combined with a very good study on email tactics in retail I've been inspired to write a post on this topic. What's in it for me? Don't assume anything. Chad H.

Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign. keep reading. Automating email using RSS feeds. know I do.

Are Webisodes Just for B2C? Who Hired Bob?

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Webisodes and B2B Companies The budget for this Tassimo campaign is probably out of the reach for most companies and is most likely only doable on the B2C side. However, B2B companies are creating entertaining videos to draw attention to their product and services. Let me know if you're company has done anything similar or if you're planning to. Possibly. it rocks!).

Lessons Learned in Cost Rica - Being Customer Centric

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Would I recommend this tour company and my tour guide? My brain is slowly de-fogging from my trip to Costa Rica. My wife and I had a wonderful jammed pack week full of tours, hikes and R&R at the beach. Beyond the beauty of this country and the relaxing siestas in the sun, I was reminded of a valuable lesson - go above and beyond for your customers. being as flexible as possible. Chad H.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Email and Video: Tactics you can use Today

Anything Goes Marketing

This email may then be passed around the company so that everyone has a good sense of who the sales person is that they are dealing with. Company videos for holiday cards. You can really show off to your customer base the people that make up your company by creating a short video. Individuals from the company can include a short holiday greeting. Looks difficult? Chad H.