This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing. One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group. Why is this so important? If nurturing is improving the number of overall leads. lead nurturing marketing automation marketing metrics MORE >>

This fear stems from a number of different sources and I typically hear the following: We don’t have anything good to send to our database We don’t have any time-sensitive events that we need to promote We’re sending too many emails already We need to cleanse our database first before executing campaigns Don’t get me wrong, I’m not saying that you should go and carpet bomb your database with a press release on how your company now has an office in the North Pole to service the growing northern population. In today’s B2B purchase process, the marketer is no longer in charge. MORE >>

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. In a recent case study on B2B Online , NIIT , a global learning solutions company, created an automated email program that engaged subscribers based on their “ Digital Body Language ”. m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day. To make it easy for everybody, I like to describe my role as a sherpa for our customers. Chad H. MORE >>

This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns. People lie. Seasons change. People change. Good luck! MORE >>

Having said that, your company may not be fully ready for it and there are some steps to start moving in. Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?". Lead scoring, which is the process of automating the qualification of leads that you generate, is a key stepping stone to get marketers to the next level. data management lead management lead qualification MORE >>