Lattice

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Successful Companies Create Successful Customers

Lattice

Customer success is the hallmark of a great company. For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue. The post Successful Companies Create Successful Customers appeared first on Lattice Engines.

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One Company | One City | One Lattice

Lattice

Let’s start from the beginning – I had five months to find an awesome city with an amazing venue to pull off this awesome event that our company had never experienced before. Every great company kick-off needs to have an inspirational theme. The post One Company | One City | One Lattice appeared first on Lattice Engines.

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4 Tips on Fostering a Great Sales Enablement Relationship Between Sales and Marketing

Lattice

At this time, the meaning and function of sales enablement may still differ from company to company. However, no matter …

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5 Steps to Sales and Marketing Alignment for ABM Success

Lattice

Wherever the truth may lie, the data doesn’t lie — alignment between the two teams means more revenue for your company. Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle.

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What Happens After You Score Your Leads

Lattice

Many companies begin their predictive marketing journey by starting with predictive lead scoring, as a … You Scored, Now What?

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In the Land of AI, Context is King

Lattice

Peer Group Spend Analytics: Compares the amount of time a particular account spends with your product versus peer companies (e.g. companies in similar industry), so sales reps can easily identify opportunities to expand relationships with their customers.

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How to Get Through to CMOs

Lattice

With the rise of marketing technology, more and more companies are looking to get into the …