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  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Companies] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. First impressions matter on social media, and your cover photo is the first chance your company has to impress a prospect. Helen is the founder of writtent.com. What are your pains?
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Companies] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 10, 2013
    [Companies] Should Your Company Invest More in Building its Sales Pipeline?
    In both instances the answer is the same: Yes, you should always invest more in building your company’s pipeline! Without a strong pipeline, your company’s ability to succeed and meet customer and stakeholder expectations is greatly diminished. Tom is an expert in helping companies grow more, predictably.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 12, 2014
    [Companies] How Most Companies Fail at Social Customer Service
    In 2014, more and more companies are gradually incorporating social media into their customer service approach. However, many companies fail to implement it right way. There’s still a huge gap between companies that rule social customer service and others who simply fail. Tips To Help Make Your Video Work For You.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 19, 2013
    [Companies] Why Your Company Blog is Striking Out
    So what happens if the company blog is suffering from a case of no interest? First of all, your communications manager should make sure the problem is not with the company’s reputation. Save the Company Blog! Ask yourself the question, what is the primary purpose of your company blog? Assign a Managing Editor.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 4, 2013
    [Companies] Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers
    This is one of my favorite posts – teasing my own sales lead generation company. We present our Top 10 List – Ten reasons NOT to contact the sales lead generation company Find New Customers. Buffer Let’s have a bit of fun! ” Business ought to be fun. So relax and have fun. And we make it fun. Check it out here.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 26, 2014
    [Companies] LinkedIn Changes for Your Company Page
    I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. After April 14, the best ways to extend reach on LinkedIn  will be through Company Updates or Showcase Pages. LinkedIn
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Companies] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 13, 2011
    [Companies] How Are B2B Companies Using Content To Grow Business? | PWB.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Companies] A Visual Guide to Creating the Perfect LinkedIn Company Page
    Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. To help you make the most of your LinkedIn Company Page, we''ve put together this visual guide , which features several “pro tips” provided by LinkedIn''s marketing team. Company updates. Logo and banner images. Careers page.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 25, 2011
    [Companies] Where are the American companies?
    B2B Demand Generation | Where are the American companies? Lots of great marketing content was flying out, as company after company registered and downloaded it. But I had an observation: The companies downloading ranged from massive (Over $3 billion) to 3 employees. Not one of them was an American company.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 9, 2012
    [Companies] Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions
    Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. There are experts who are more qualified than I am in crafting a Value Proposition that is so unique to a company that it cannot be easily duplicated by others.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Companies] Is Your Company Ready for Social Business?
    (Photo credit: Intersection Consulting). Yesterday, Andrea Goldberg gave our monthly webinar about how to improve a business’s social media marketing. Andrea looked at the role of social business in organizations and how new tools and mobile access are transforming organizations to be more effective.  
  • WRITESPARK  |  TUESDAY, FEBRUARY 1, 2011
    [Companies] Content Marketing Insights for Technology Companies
    As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Has your company made this analysis? Content Marketing Sales Materials
  • LEADER NETWORKS  |  SATURDAY, JANUARY 16, 2010
    [Companies] Find your Company's Twitter Voice for Business
    and "What are your business goals for use?" to help figure out whether it makes sense or not, as taking on a Twitter account for business is no small task and in *many* cases not a good idea for the company to begin with. There are many compelling voices on Twitter - personas, companies, expert sharers. Who will be in charge of it?
  • CMO ESSENTIALS  |  MONDAY, OCTOBER 20, 2014
    [Companies] Why Customer Experience is Critical to Company Success
    Happy customers define company success. After all, your customers are your company’s biggest assets. Lynn Tsoflias is the vice president of customer success at Insightly , a San Francisco-based company that provides a customer relationship management (CRM) and project management solution for small businesses. Listen and listen.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Companies] 6 Company Blogs We Actually Enjoy Reading
    This isn''t your typical company blog: Instead of hiring writers to report on industry news and topics their audience is interested in, Prosek Partners made its blog a place for their creative team to write their thoughts, opinions, and insights. Plus, we think their willingness to reveal the human side of their company is pretty awesome.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Companies] 5 Ways B2B Companies Can Use Facebook Timeline
    B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. recent study has already shown that many large brands don’t get that much fan engagement on Facebook, so this can be even more challenging for many B2B companies. Sort of.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 17, 2013
    [Companies] Be Consultative, Like This Sales Rep from a Heating Company
    This morning, I met with a sales rep for a residential heating and cooling company. September is a very active month for heating companies to gain new business. Cold weather is looming, and this is a very busy season for heating companies, so I felt the pressure of getting a deal done. How fast summer goes by.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 15, 2013
    [Companies] Your Facebook Company Page: How to Show Posts by Others
    If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. This issue has not come up that much for my clients. Select “Allowed on Page” so that the post shows in your timeline.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 10, 2010
    [Companies] Why Every Company Is A Media Company
    We are actively exploring the idea that every company is a media company. How can every company be a media company? Why would every company need or want to be a media company? Being a media company is the last thing strategic executives need to have on their minds to excel in today’s global economy!
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Companies] How to Cultivate a Content Culture at Your Company
    When I talk with inbound marketers about content creation -- specifically, how companies can create a sustainable internal content creation model -- our conversations usually go one of two ways. This might stem from the misconception that they have to write like Shakespeare to get published on, say, your company blog. Poppycock.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, APRIL 1, 2011
    [Companies] Is Your Company Ready to Combat an Internet Rumor?
    Her team’s response, and how the company generated over 560 media placements to combat the rumor, makes for an exciting and informative story. One rumor — whether based in fact or not — can set off a firestorm that can knock your company flat on its butt — if you’re not prepared. — loved.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 20, 2012
    [Companies] B2B Companies Can Target LinkedIn Updates
    LinkedIn now lets companies target their status updates by a variety of factors. One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. And remember, only company page admins can post company status updates.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Companies] 10 Clever Website Error Messages From Creative Companies
    Taptaptap is a company that 1) creates apps for your iPhone, and 2) knows that everyone loves funny baby pictures. What other companies have creative error messages when their websites are down? But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 10, 2014
    [Companies] 3 Reasons ANY Company Can Benefit From Social Customer Service
    They have the power to shape a company’s products, service, etc. Social agents have to be on the frontline ready to connect from any place at any time with a company’s demanding customers. Social Media for Customer Support brand Business company Customer customer service Simply Measured Social Media Marketing Twitter
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Companies] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    Have you seen the changes to the LinkedIn Company Pages?  There is now a Product and Services tab that lets you feature everything about your company and what you sell.  I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 1, 2015
    [Companies] How your legal team might be making social media MORE risky for your company
    They are paid to protect the company from risk. They’ve read horror stories of mistakes at other companies. When something goes wrong at your company, people complain about you on social media. No one in social media sticks up for your company because you have no friends or connections. They really do.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Companies] 11 Reasons Your LinkedIn Company Page Sucks
    Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 15, 2013
    [Companies] The Upside of Creating a Learning Culture at Your Company
    The customer benefits from a happier, more skilled team member, and the company benefits from increased productivity, customer loyalty and ultimately, profitability. If you’re already on your way there, share one of your examples of how this positive culture benefits your team and ultimately, your company, in the comments below
  • SAZBEAN  |  TUESDAY, JUNE 15, 2010
    [Companies] Making Your Brand Stand for More than Just Your Company
    But what if your brand is more than just your company? As a B2B company, it can be difficult to have any type of brand recognition. Tags: Business Marketing Social Media Social Networks Strategy brand brand recognition branding communication company cree graphic design lighting mission statements What then? photo by Mr Guep ).
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Companies] 13 Brands Using LinkedIn Company Page Features the Right Way
    Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Company Status Updates.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 10, 2013
    [Companies] 25 'Boring' Companies With Brilliant Social Media Cover Photos
    but what about those companies in "boring" industries? Check out the 25 brands below to see how even "boring" companies can create engaging social media cover photos on five of the most popular social networks. We''re digging the scientific measurement technology company''s out-of-the-box thinking here. And the answer is yes.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 19, 2011
    [Companies] Sales Objection: "We're Already Working with Another Company"
    Then they invariable say, "We already work with another company for that." But first, you need to deal with that "other company" sales objection head on. I'm sure a company your size (market position, status) is already working with another firm to handle your (fill in the blank) needs.". Salesperson Asks. How should I respond?
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Companies] 5 Fresh Ways to Improve Your Company Culture
    Company culture is something that is very close to me. Because of that, I spend a good amount of time making sure my ideas on company culture are loud and clear. Not all companies have great culture, and it can be difficult to change when it’s been one way for so long. That absolutely plays into company culture, of course.
  • MARKETING EDGE  |  THURSDAY, SEPTEMBER 24, 2009
    [Companies] Companies, Do You Want Continuing Revenues? Help a Customer Out
    In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. Say do you think banks or credit card companies would do such a thing? maybe, but it underscores the ecosystem companies are trying to understand and participate.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 12, 2010
    [Companies] Every B2B Company Can't Be a Thought Leader -- But That's Okay
    By definition, every company can't be a thought leader. That said, it's understandable why companies pursue thought-leadership initiatives. And while not every company can be a thought leader, any company can be a leader when it comes to content marketing. And that's okay. Get Customers. by Joe Pulizzi and Newt Barrett.)
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 16, 2012
    [Companies] How Accountable Are You To Your Company's Success?
    Last week I had the chance to attend an Oz Principal leadership workshop with my fellow managers. There were a variety of topics covered, and fellow Director Matt Fitts wrote on one of the topics covered. wanted to take the opportunity to discuss one of the other main principles of the workshop, accountability. So, where is your head at?
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 8, 2012
    [Companies] Content marketing? Danish companies show you how to do it.
    Scandinavians companies, and Danish companies in particular, are known for their no-nonsense, modest approach to B2B marketing. Many Danish companies have not built their successes on huge marketing budgets as seen in other parts of the world. How do you approach content marketing at your company?
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Companies] Are Community Forums Good for Manufacturers and Industrial Companies?
    According to a survey done by GlobalSpec (Social Media Use in the Industrial Sector – 2011), 33% of industrial companies provide an online discussion community for customers, and 32% provide one internally for employees. How do industrial companies benefit from a community forum? What about good ol’ community forums? See chart).
  • FOLLOW THE LEAD  |  TUESDAY, AUGUST 31, 2010
    [Companies] ‘Smarketing’ gets the pitch, but are b-to-b companies buying?
    Opinion | Matthew Schwartz. Amid the growing chorus for sales and marketing alignment I’m reminded of George Roy Hill’s classic film “Butch Cassidy and the Sundance Kid.” In one scene, after the two bandits evade U.S. You just keep thinking, Butch,” says Sundance, with a chuckle, as if he’s heard Butch’s brilliant schemes a thousand times before.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 7, 2011
    [Companies] B2B Companies Can Update Status on LinkedIn
    LinkedIn remains B2B companies’ favorite social network. Recently LinkedIn added a new feature that makes using LinkedIn for your B2B business even better: Company Status Updates. Having company profiles was nice to gather some data, for SEO benefit and to follow companies that were of interest to you.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 6, 2012
    [Companies] LinkedIn Launches New Company Page Design: See What's Changing
    LinkedIn Company Pages are about to get a little design makeover, the social network announced on its blog today. Company Page Changes: General Overview. All in all, the changes you'll see will affect only the design of your Company Page. Example Makeover: HubSpot's LinkedIn Company Page. Surprise! The Old Homepage.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 10, 2011
    [Companies] Only 8% of B2B Companies Heavily Engaged in Social Media
    According to a recent study by Accenture , only 8% of B2B companies would describe their social media usage as extensive. We keep seeing studies about social media adoption that are wildly different from the reality we see when talking to B2B companies. It’s important to look at the data beyond the headlines.
  • INBOUND SALES NETWORK  |  TUESDAY, FEBRUARY 28, 2012
    [Companies] Does Pinterest Work for B2B Companies?
    But does it work for companies that sell to other businesses? But how can your company leverage the power of Pinterest? This can be challenging for many B2B companies since so much of what you do isn’t visual. Here are some suggestions on how your company can use Pinterest for your marketing and lead generation plans.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 16, 2011
    [Companies] Example of a Company Effectively Using Multiple Social Media Profiles
    Just one social media profile may be all your company can handle, but sometimes it makes sense to have multiple profiles in order to effectively reach the right people with the right content. Many big companies use multiple profiles on the same social network as part of their larger social media strategy. News & Notes
  • DIGITAL VOICES  |  FRIDAY, FEBRUARY 21, 2014
    [Companies] How B2B and B2C Companies Leverage the SMAC Stack
    This past December, our President and CEO Praveen Ramanathan spoke at Blue Wave Marketing 's 'Marketing Integration Forum' He gave an insightful presentation on how the SMAC Stack can drive efficiency and innovation within your organization. Praveen's presentation showed how the SMAC Stack's versatility across many industries.
  • FATHOM  |  WEDNESDAY, MARCH 20, 2013
    [Companies] Do Health IT Companies Need Social?
    Throughout my experience at HIMSS earlier this month, I discovered that many health technology companies, including start-ups, ignored social media entirely. Usually B2B companies face the question: … Continue reading → The post Do Health IT Companies Need Social? appeared first on Fathom.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Companies] Find New Customers, the nice demand generation company, looks better than ever!
    And he did lots of great work yesterday on the website of  Find New Customers , the nicest company in B2B demand generation today, which is now based in the Sunshine State of Florida. Jeff Ogden, President of Find New Customers is an award-winning marketing expert who can HELP your company fix its key sales challenges.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2011
    [Companies] How to grow your blog like a Fortune 500 company
    Fortune 500 Companies do quarterly reports, so why not model some of their best practices? By Srivinas Rao, Contributing {grow} Columnist. If there’s one exercise that continually causes my blog to grow, it’s conducting a quarterly review.  If you want your blog to turn into a business you have to treat it accordingly. Why You Should Do This.
  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    [Companies] Turn Your Company’s Anniversary into a Marketing Powerhouse!
    It doesn’t matter if your company is turning one, five or 25 -- whatever the age, celebrating an anniversary can be a powerful marketing tool. Create a successful teamwork environment to spur your employees’ feelings of company pride and loyalty. Highlight any big news about the future of the company.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Companies] Do B2B Companies Really Need to Be on Facebook?
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. B2B companies need to use these social media platforms to achieve higher level business goals that others in the organization are tracking and supporting. Can a B2B company quit Facebook? Step 1: Twitter.
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Companies] How to Painlessly Transition Your Company to Inbound Marketing
    That means if you're really interested in transitioning your company to inbound marketing, it's time get a little sneaky. It's time to integrate your inbound marketing campaigns with your company's more traditional marketing campaigns. Start writing posts on your company blog -- and if you don't have one, set one up!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Companies] How Strong Company Cultures Increase Productivity, Passion and Profit
    Ask not what you can do for your company. Ask what your company can do for you. In the past few years, discussions of company culture have multiplied across start-ups in Silicon Valley, trusted businesses in Boston, and several other areas around the world. list of values leaders of a strong company culture might exhibit.
  • PWB MARKETING BLOG  |  MONDAY, JULY 18, 2011
    [Companies] How We Made The Most Out Of Our LinkedIn Company Profile Page.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 23, 2013
    [Companies] 5 Ways B2B Companies Can Generate Leads on Twitter
    varied content schedule should incorporate a mix of updates, interesting articles as well as company news. However, if you start connecting with other businesses and other business people through Twitter, this is a friendly way to introduce your company and start to form a relationship. Give your organization a face.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 28, 2011
    [Companies] 31% of Companies Block Employees From Using Social Media
    recently needed the results of a survey that showed how many companies blocked employee access to social networking sites. If you think about social media adoption in the past two years, there’s almost no way that a statistic about companies blocking employees from social media sites from two years ago could have any meaning today.
  • CONTENT MARKETING TODAY  |  TUESDAY, JULY 17, 2012
    [Companies] Why Content Marketing Makes Advertising Unnecessary for Media Companies
    Although they are in the advertising business, media companies do very little advertising for their print and online publications. But for the vast majority of B2B and B2C media companies, truly insignificant sums are spent on advertising.  And Why You Need to Emulate Their Content Strategy. There are two reasons. .
  • CONTENT MARKETING TODAY  |  TUESDAY, JULY 17, 2012
    [Companies] Why Content Marketing Makes Advertising Unnecessary for Media Companies
    Although they are in the advertising business, media companies do very little advertising for their print and online publications. But for the vast majority of B2B and B2C media companies, truly insignificant sums are spent on advertising.  And Why You Need to Emulate Their Content Strategy. There are two reasons. .
  • INTEGRATED B2B  |  SUNDAY, MARCH 10, 2013
    [Companies] What’s your company’s Return on Know-how?
    Knowledge-intensive companies are full of them: highly knowledgeable, intelligent experts who can wrap their minds around a problem in their field and deliver fantastic solutions. At times, their ideas and energy can open sales opportunities the company never knew existed at its customers or prospects. And that’s what it is, for sure.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Companies] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
    A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. The new LinkedIn company page design is HERE! If you need a little refresher about what to do to set it up, reference our ridiculously in-depth ebook on the subject, A Step-by-Step Guide to LinkedIn's New Company Pages. Go set it up!
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Companies] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
    Remarkably, though, most companies don’t have a strategy in place to drive inbound calls. Adding a phone number will get prospects on the line at the moment of highest interest: when your company or solution is top of mind. 2) Use click-to-call buttons for your mobile audiences. That’s right -- smartphones aren’t just mini computers.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 24, 2012
    [Companies] Why Do B-to-B Companies Ignore Social Media Feedback?
    It still boggles my mind that companies who rush into social media ignore feedback once they do get it. What I don’t get is why many companies are ignoring social media on a day-to-day basis. recently read a post by Jeffrey Cohen from socialmediaB2, 69% of B2B Companies Ignore Social Media Feedback.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 30, 2011
    [Companies] Save Your Company from Sales Data Overload.
    Given changing customer behaviors and demands, engaging today’s socially-savvy customer – Customer 2.0 – requires a lot more than a grasp of the basic facts and figures about their companies.  It requires relevance at the time of engagement. So what is holding companies back? Sales 2.0 customer 2.0 Enterprise 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2011
    [Companies] Are B2B companies that refuse to engage in social media facing extinction?
    In fact, I am struggling to recall one case study where a B2B company used social media to dominate a market and extinguish a competitor … and I watch for these things. “No.&#. Instead of preaching fear and pontificating about social media as the Second Coming of B2B Marketing, let’s look at this another way. Oh puhleeeze. 
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 31, 2012
    [Companies] 69% of B2B Companies Ignore Social Media Feedback
    A majority of B2B companies are not paying enough attention to their customers’ social media activities and managing them for effective business outcomes. Many B2B companies are just plain ignoring social media in their day to day operations. 51% of B2B companies have no social media tracking in place at all.
  • VIDYARD  |  THURSDAY, SEPTEMBER 18, 2014
    [Companies] 6 Tips for Working With a Video Production Company
    Even for savvy marketers, it isn’t necessarily easy to seek out a video production company that’s exactly right for you or your brand, and if you haven’t worked with a third-party on video before you might be wondering what it’s like. So finding a reputable video production company is a very crucial first step.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, MAY 4, 2011
    [Companies] Green Leads Acquires Target 250 – Forms Fastest-Growing B2B Demand Gen Company in North America and Europe
    Merger Provides Global Enterprise Software and Technology Companies with Deeply Integrated, Quality Pipeline Generation Services. The companies are combining to provide global enterprise software and technology companies with deeply integrated quality pipeline generation programs in both North America and Europe. and Europe.”
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Companies] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    Have you seen the changes to the LinkedIn Company Pages?  There is now a Product and Services tab that lets you feature everything about your company and what you sell.  I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet.
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 28, 2012
    [Companies] Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
    5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Jeff Ogden of Find New Customers will share five creative ways companies today break through the clutter and getting themselves heard. Overview. When everyone’s shouting, no one hears anything. What do you think?
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 3, 2011
    [Companies] Company Blog: What Can You Expect From Them?
    We recently won a few pieces of new business from companies that were following us on our blog. These are a few things you should expect from a company blog. Marketing Tips Social Marketing company blog integrated marketing. Blogs can play an important part in your overall marketing plan. 2011-Trends in B-to-B Blogging.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Companies] Need Some B2B Blogging Inspiration? Check Out These 10 Companies
    This isn''t an exhaustive list by any means -- but maybe it''ll be a small source of inspiration for you to start your own B2B blog for your company (or kick your existing blog up a notch). For this company, blogging is about telling a visual story. In content marketing, there may be no more desirable medium than the blog. 10) Square.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 19, 2013
    [Companies] How Thought Leadership Can Help B2B Companies Avoid The RFP Process
    Artillery B2B Marketing Blog > The Forward Observer With a thought leadership marketing strategy, B2B companies can influence buyers, outflank the competition and expedite the purchase cycle. "We are transitioning from a knowledge-based economy to a wisdom-based economy. FORBES. In an Inc. Thought leadership resides within an industry.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 25, 2011
    [Companies] Are B2B Companies Finally “Getting” Content Marketing?
    Or do many companies still live in the Dark Ages? Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B demand generation | Content Marketing. Has content marketing finally reached its tipping point ? But most were lost.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 31, 2014
    [Companies] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    Parallel to this, a new ecosystem of mobile app companies has emerged and come into their own. That’s also why successful app companies have shifted away from siloed acquisition/retention marketing practice, and toward customer lifecycle marketing. Director of Marketing, the company has increased monthly engaged users by 21%.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 17, 2014
    [Companies] How to Create a Compelling Company Explainer Video
    When you decide to create an explainer video for your site, chances are you’ll want to try to extol all the fabulous things about your company. Pick what you think best reflects your company, your key messaging and, most of all, your customers. If you answered no, you’re not alone. So, you gotta keep it short.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 6, 2011
    [Companies] To grow your company, learn a lesson from sports
    Too many companies sift through resumes, looking for the next Michael Jordan. As companies struggle to create high quality sales opportunities, they turn to lead generation companies like Find New Customers. How Can Businesses Find Winners? Hint: It’s not looking for superstars. B2B Marketing : Are the Best the Superstars?
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Companies] 6 Cool Company Blogs Everyone Will Enjoy Reading
    And watching them grow has been a master class in what a customer-driven company should look like. Ask any inbound marketer, and most will name a company whose marketing inspires them like ModCloth inspires me. asked other inbound marketers to name companies they think are rocking their blogs the way we'd all like to.
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 9, 2010
    [Companies] 5 Tips for Selling the Value of Social Media Inside Your Company
    Why would our company want to participate in that?&#. “What if a customer posts something negative about our company or product? One of the biggest challenges for the social media marketer today is assuming the role of evangelist within his or her own company.  Find her on Twitter and LinkedIn. You’re not alone.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 29, 2011
    [Companies] Medium Sized companies struggle with B2B demand generation too
    B2B Lead Generation | Mid Sized Companies. Last week Find New Customers reviewed results of a survey by Act-On Software , which found large companies (500 employees or more) struggling with B2B demand generation. Now we wish to examine mid-sized companies to see if the data differs. Would they do better?
  • SALES CHALLENGER  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Companies] And The Best Company for Service Is…
    This year, CCC asked nearly 1,000 customers the question, “What is the best company for customer service?” Think about that for a minute…when we asked nearly 1,000 customers to tell us who is the best company for providing customer service, the #1 answer on the board by far was “Can’t Think of One”. Visit the original here!
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JUNE 17, 2013
    [Companies] Creating Thought Leadership for Manufacturing and Industrial Companies
    Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • HUBSPOT  |  FRIDAY, FEBRUARY 21, 2014
    [Companies] Facebook's Newest Feature: See Who's Posting From Your Company Page
    We''ve all had social media slip-ups on company accounts. Visible to only other admins on posts, Facebook now will tell you which admins posted what on your Company Page. We forget that we''re logged in and then fire off a quick post about something personal. Sometimes it''s harmless , other times, not so much. How''d you deal with it?
  • BIZNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Companies] The dirty little secret some SEO companies don’t want you to know
    Can you trust the content that was created by your SEO company? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? His firm was working with an SEO company that provided content creation as part of its monthly retainer.
  • PWB MARKETING BLOG  |  MONDAY, JUNE 6, 2011
    [Companies] New Research: 64% of Companies Have A Mobile Website | PWB.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 12, 2014
    [Companies] It may be time to drop your annual marketing strategy
    Early in my career, my company required me to submit annual forecasts for the next five years of sales for our accounts! In Here is my company marketing strategy: Assess, React and Shift. But then again, Michael Porter’s company went bankrupt in 2012! Comments … although many companies do try to do just that! Wrong?
  • GREAT B2B MARKETING  |  MONDAY, APRIL 23, 2012
    [Companies] Marketing Statements that Show Your Company is Out of Touch
    B2B companies have been implementing the “hire more sales reps” strategy for years and most of the time, this doesn’t work. If you can’t be enthusiastic about what you are doing, do yourself and your company a favor and find a new position. Why should we spend any more time working on the website? It is that simple.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 22, 2012
    [Companies] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
    Here are five strategic tips to help you properly establish your firm’s LinkedIn Company Page: Take Control :  LinkedIn might have already created your page automatically, but now it is time for you to register yourself as the person who edits and controls the page.  What other tips would you add? My Google Profile+. LinkedIn
  • LOOPFUSE  |  WEDNESDAY, APRIL 20, 2011
    [Companies] Lead Capture for Small-to-Medium-Sized B2B Companies
    Today, we are adding another white paper to the LoopFuse Marketing Best Practices Exchange, Lead Capture for Small-to-Medium-Sized B2B Companies.  No question, Lead Capture is a critical piece of the marketing automation puzzle.  Thought Leadership lead capture Lead Capture Best Practices SMB
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Companies] Tell Your Company Story through Your Blog: Here’s How
    57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But those numbers skyrocket to 92 percent when companies post to the blog multiple times per day. Take a look at a handful of companies with blogs that work. Whole Foods Whole Story.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Companies] Facebook Updates Company Page Design and Introduces "Pages to Watch"
    One of the most annoying things about working with Facebook Company Pages is that each type of post appeared different when viewed on your Page versus in the News Feed. As of today, you can wave bye-bye to that confusing, cluttered, two-column Company Page design and say hello to a slick, one-column layout. What''s missing?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 13, 2012
    [Companies] Why B2B Companies Ought to Bring in Pros BEFORE Hiring In-House
    More and more, I’ve grown convinced that it is in a company’s best interest to bring in top professionals before hiring in-house for key demand generation roles. Those companies would be far better served by hiring an outside firm before staffing up internally. Simple, Complete and Optimal Revenue Enhancement). Tell me.”
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 3, 2012
    [Companies] 6 in 10 Senior Marketers Say Social Media Key to Company Survival
    59% of senior marketers either agree (39%) or strongly agree (20%) that companies that do not fully embrace social media will not survive, according to  [pdf] a recently-released study commissioned by Facebook and conducted by Forrester Consulting. This article is based on a report by MarketingCharts. Read the original here.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 9, 2013
    [Companies] Summary of this week’s posts from the sales lead generation company Find New Customers
    Buffer Here is the summary of the posts from this week from the sales lead generation company Find New Customers. Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers. Awash in an Ocean of Content, Companies with the best Buyer Insights win the digital marketing battle. Please stop talking.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 24, 2012
    [Companies] Can Digital Marketing Make the Phone Ring for Industrial Companies?
    Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. However, a qualified lead means different things to different people and it is rare for me to find too many of these companies to have a clear definition of what a lead means to them. wish it were that easy.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Companies] 7 Companies That Totally 'Get' Their Buyer Personas
    That exercise has come to manifest itself in what we in the biz call a " persona ," and there are some companies who have done an excellent job at not just figuring out who their target customer is, but marketing to them in just the right way. If you've ever seen a company's marketing campaign and stopped to think, "Wow. Seventeen.
  • INBLURBS  |  FRIDAY, FEBRUARY 25, 2011
    [Companies] The Fortune 100 Companies love social media
    During the past years social media has reached more and more big companies. Companies as Coca Cola, SAP, IBM and many more are successfully active in social media. For those companies who still did not embrace social media ahard uphill battle has begun! How Small Companies are Evolving with New Technologies with Phil Simon.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Companies] 5 Ways B2B Companies Can Take Advantage of Facebook
    Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. 1. Some companies spotlight their fans to help them feel more appreciated.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 27, 2011
    [Companies] Tone-deaf companies
    B2B Demand Generation | Companies who fail to listen. I’m astounded at the number of companies who are tone-deaf today. Here’s what companies need to do: Respond quickly to incoming messages. “If more companies listened to ( Find New Customers) a lot more would be sold.” It’s not just me.
  • CHRIS KOCH  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] Why Can’t Companies Be More Like the Iroquois?
    Why Can’t Companies Do This? So the obvious question becomes, why can’t companies cooperate like this? They don’t want three different calls from three different sales areas of your company. Companies should also tap into customer-facing employees, who are a rich source of insights. Caught on the Wrong Side.
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