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  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Companies] 13 Brands Using LinkedIn Company Page Features the Right Way
    Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Company Status Updates.
  • HINGE MARKETING  |  THURSDAY, JANUARY 14, 2016
    [Companies] 6 Important LinkedIn Company Page Strategy Tips
    LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? Your LinkedIn Company Page is not a space to upload a digital resume for your business. Build your brand. White papers.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 17, 2011
    [Companies] Why Industrial Companies and Manufacturers Struggle with Content Marketing
    Many industrial companies and manufacturers struggle with content marketing. If you are the Sales & Marketing Director or the Marketing Specialist in one of these companies, you need to: Sift through the volumes of online information about content marketing. Inviting guest bloggers to post on your company blog if you have one.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 24, 2016
    [Companies] 7 B2B Companies Making Pretty Funny Content (Plus How They Did It)
    The post 7 B2B Companies Making Pretty Funny Content (Plus How They Did It) appeared first on Marketing Insider Group. Three words: Dollar Shave Club. Is this going to be yet another post about the 2012 minute-and-a-half promotional video? Thankfully, no. Their campaign hit all the […]. Content Marketing
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Companies] Facebook Updates Company Page Design and Introduces "Pages to Watch"
    One of the most annoying things about working with Facebook Company Pages is that each type of post appeared different when viewed on your Page versus in the News Feed. As of today, you can wave bye-bye to that confusing, cluttered, two-column Company Page design and say hello to a slick, one-column layout. What''s missing?
  • B2B MARKETING INSIDER  |  SATURDAY, MARCH 26, 2016
    [Companies] Growth Isn’t Everything: 7 Lessons Learned from 5 Failed Companies
    But while strategies to help you increase your customer base and boost revenue are – on the surface – a good thing, growth alone isn’t enough to support and sustain a company if the […]. The post Growth Isn’t Everything: 7 Lessons Learned from 5 Failed Companies appeared first on Marketing Insider Group
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, SEPTEMBER 17, 2015
    [Companies] Leading Companies for Customer Service, On and Off Social
    Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Companies] 21 Reasons People Don't Trust Your Company
    Then why are there still so many companies out there eliciting the stink eye from leads and prospects? You could hire a branding consultant or agency to help your company be more likeable, but I have a better idea. 21 Reasons People Don't Trust Your Company. 1) You're rocking an erratic website design. Hey, lean in real close.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 15, 2013
    [Companies] How Reversing the Funnel Increased Sales by 14% for a Sales Incentive Company
    But, when Certif-A-Gift Company, a sales incentive company, reversed this presumption, they ended up increasing sales by 14% and moving prospects through the sales cycle 23% faster. They had previously invested most of their time and resources at the very top of the funnel by building awareness among their channel partners.
  • HUBSPOT  |  MONDAY, NOVEMBER 12, 2012
    [Companies] 9 Companies We Admire for Creating Marketing People Love
    Any company can "do" marketing. But the companies that can consistently create marketing people love are the companies that really get noticed. please share the many other companies out there that do this in the comments. Moosejaw is a outdoor apparel and sporting goods company. Take their site layout, for example.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 12, 2013
    [Companies] Are You a Good Online Spokesperson For Your Company?
    One of the more astonishing things about the social media revolution is that companies have had to dramatically loosen the reins on employees speaking publicly about their workplace over just the past few years. Until For most employees, though, speaking about your company online isn’t central to the job. Don’t have key messages?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 24, 2012
    [Companies] Can Digital Marketing Make the Phone Ring for Industrial Companies?
    Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. However, a qualified lead means different things to different people and it is rare for me to find too many of these companies to have a clear definition of what a lead means to them. wish it were that easy.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 30, 2015
    [Companies] 6 Essential Nurturing Workflows For Every B2B Company
    For companies in the B2B space, there 6 workflows that are essential for them to be using. 1) Subscriber Workflows. It should also let them know what to expect from your company such as how many times will you email them? Will they be emailed every time your company publishes a new blog, or will it be in a weekly or monthly roundup?
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 4, 2016
    [Companies] How B2B Companies Can Use Awards as a Marketing Strategy
    B2B companies compete every day for customers, and marketing is one of the ways that they wage that battle. Every company and every business is great at something. But you shouldn’t stop there – because you also need to identify which aspects of your company need third party validation? And business is no different.
  • BIZNOLOGY  |  MONDAY, JUNE 23, 2014
    [Companies] Why do companies struggle with ROI?
    The post Why do companies struggle with ROI? Repurposing: Content marketing made easy! Content marketers have it tough sometimes — creating all that content is no easy matter and staring down an empty editorial calendar with a nary a tweet in hand is enough to give any content marketer pause. It doesn’t have to be that way though.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Companies] 7 Companies That Totally 'Get' Their Buyer Personas
    That exercise has come to manifest itself in what we in the biz call a " persona ," and there are some companies who have done an excellent job at not just figuring out who their target customer is, but marketing to them in just the right way. If you've ever seen a company's marketing campaign and stopped to think, "Wow. Seventeen.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Companies] How Customer Case Studies Drive Traffic to Company Sites
    Companies today are using case studies in multiple ways to pull prospects to their websites, from traditional print media to social media to digital advertising. The company helps organizations market effectively with postcards. also learned the company mentions its customer successes on LinkedIn and Facebook. Print Advertising.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 16, 2015
    [Companies] Companies are Embracing Influencer Marketing in 2015
    Companies are Embracing Influencer Marketing in 2015 by Raymond Morin - Maximize Social Business. State of Influencer Engagement – New Study by Augure For the second consecutive year, Augure has just published the results of its annual study on the state and the practices of influencers relations. Author information. Raymond Morin.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 23, 2015
    [Companies] 5 Ecommerce Companies Using Content Wisely this Holiday Season
    The company keeps the online magazine all year long, however, and fills it with decorating advice, information about new products, and tips for finding the best deals. Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. Coach. Who could possibly stop watching? Target.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 18, 2013
    [Companies] Responsive Web Design Becoming Important to Industrial Companies
    Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. In case you are wondering what the heck [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • JUNTA 42  |  WEDNESDAY, DECEMBER 2, 2015
    [Companies] Why Brands Need to Acquire a Media Company [Here’s How]
    Grantland is a well-known brand with significant traffic and loyal subscribers, and considering Nike spends upwards of $3 billion a year on advertising and demand creation ( according to Nike reports ), the company could purchase the asset for a song (comparably speaking). But alas, Grantland is dead. They’ve never even thought of this.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 11, 2013
    [Companies] Act-On Elected to Forbes “America’s Most Promising Companies” list
    Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. based, privately held, high-growth companies. It’s an honor we share with two other Portland, Oregon-area companies: Elemental Technologies  and Jama Software.
  • BIZIBLE  |  MONDAY, JANUARY 11, 2016
    [Companies] 5 Questions B2B Companies Should Ask Their Paid Search Agency
    If your business has revenue goals, your paid search agency should be working to achieve the KPIs that will help the company reach their intended mark. There’s no email address, no name, no contact details, no company information -- nothing that could be ported over into the CRM. And -- don’t just take ‘yes’ for an answer.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 22, 2014
    [Companies] To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking
    Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. I’m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a [.]
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Companies] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
    Remarkably, though, most companies don’t have a strategy in place to drive inbound calls. Adding a phone number will get prospects on the line at the moment of highest interest: when your company or solution is top of mind. 2) Use click-to-call buttons for your mobile audiences. That’s right -- smartphones aren’t just mini computers.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 12, 2013
    [Companies] How B2B Companies Can Avoid Marketing on Lowest Price
    Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability. However, when a business-to-business buy goes wrong, whole careers and and a company's future are at stake.
  • SAZBEAN  |  THURSDAY, APRIL 7, 2011
    [Companies] Impact of Google Algorithm Change on B2B Companies
    They’ve found that: The change in Google’s algorithm generally has worked in favor of B2B companies. For most of the companies in this report, their website traffic either improved or remained constant. If you’re a B2B company, what changes have you seen in your Google traffic? News & Notes
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Companies] 15 Weird and Wonderful Company Holiday Cards
    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. It''s that time of year again, when agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, and websites. It''s also the time where agency staffers are given free reign to get downright weird. 14) St.
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Companies] How to Painlessly Transition Your Company to Inbound Marketing
    That means if you're really interested in transitioning your company to inbound marketing, it's time get a little sneaky. It's time to integrate your inbound marketing campaigns with your company's more traditional marketing campaigns. Start writing posts on your company blog -- and if you don't have one, set one up!
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Companies] Why Media Companies Are Struggling (And How Inbound Can Help)
    Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Why Media Companies Are Struggling. You have a long-time advertiser that is a mortgage company, let''s call them ABC Mortgage Company.
  • HALEY MARKETING  |  MONDAY, JANUARY 18, 2016
    [Companies] How Can My Company Gain More Social Media Followers?
    Make sure your social media pages are linked to directly from your company website. Provide a standard template for links to the company social pages that  your team can include in their email signatures. The post How Can My Company Gain More Social Media Followers? So how can you grow a strong following? Start with your team.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 31, 2012
    [Companies] 69% of B2B Companies Ignore Social Media Feedback
    A majority of B2B companies are not paying enough attention to their customers’ social media activities and managing them for effective business outcomes. Many B2B companies are just plain ignoring social media in their day to day operations. 51% of B2B companies have no social media tracking in place at all.
  • HUBSPOT  |  TUESDAY, MARCH 1, 2016
    [Companies] The Future of the Office: 7 Innovative Ways Companies Are Changing the Workplace
    What makes an office environment great is different for every company. A lot of it has to do with a company's culture and how employees there like to work. Innovative Ways Companies Are Changing the Workplace. 1) "Hot-Desking" (i.e. It makes me feel more in touch with my co-workers and what's going on in the company.".
  • HUBSPOT  |  THURSDAY, SEPTEMBER 6, 2012
    [Companies] LinkedIn Launches New Company Page Design: See What's Changing
    LinkedIn Company Pages are about to get a little design makeover, the social network announced on its blog today. Company Page Changes: General Overview. All in all, the changes you'll see will affect only the design of your Company Page. Example Makeover: HubSpot's LinkedIn Company Page. Surprise! The Old Homepage.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 8, 2012
    [Companies] Content marketing? Danish companies show you how to do it.
    Scandinavians companies, and Danish companies in particular, are known for their no-nonsense, modest approach to B2B marketing. Many Danish companies have not built their successes on huge marketing budgets as seen in other parts of the world. How do you approach content marketing at your company?
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 1, 2013
    [Companies] Why Every Company Needs a VP of Marketing or Chief Marketing Officer
    Doesn’t every company need a leader to focus on finding Mr. Right? I was surprised that the Colorado-based company Datalogix raised $25 million dollars recently, but when one looks at their management team , there’s no one there with “marketing” in their job title. “Marketing Looks for Mr. Right.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Companies] How 4 Companies Find and Create Value from Open Data
    Companies also have much to gain with increased transparency. Here’s how four companies are creating value from data transparency: 1. This year Twitter launched a data-licensing tool that will sell access to its data to companies that can use the information to help them with their own businesses. Marketing Efficiency
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 28, 2013
    [Companies] A Company that Fires No One = Job Security + Results!
    Jenn Lim is the Chief Happiness Officer of Delivering Happiness, a Zappos company, and she was a guest on my former show, Mad Marketing TV, sponsored by Act-On Software. This is hard to believe, but apparently a technology company called NextJump has a policy that does not allow firing their employees. No warning. Job security?
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    As the company (which later sold and is now FedEx Office ) grew, it necessarily began to pay more attention to its branding. At some point on your timeline, your company begins to grow up and your brand matters enough for you to polish it (if necessary) and then make sure it’s being used consistently across your entire organization.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 4, 2015
    [Companies] A SaaS Marketing Plan for High Growth Companies
    The same might be said for for the transition from product-market fit to the growth stage of a SaaS company. Tomasz Tunguz has noted that SaaS companies invest between 80 and 120 percent of their revenue in sales and marketing , while Jason Lemkin has discussed using 40 percent of your revenue-growth delta as a marketing spend. Before.
  • JUNTA 42  |  MONDAY, APRIL 30, 2012
    [Companies] 3 Ways to Extract Brand Stories from Inside the Company
    Now, before we look at some of the ideas below, we all need to realize that almost NO COMPANY has a shortage of raw material for content marketing (this piece on content audits may help). In one technology company we worked with in the past, much of the customer service happened through back and forth email. You’ve done it.
  • MARKETRI  |  WEDNESDAY, FEBRUARY 29, 2012
    [Companies] Marketri LinkedIn Tip 13: Setting Up a Company Page on LinkedIn
    It’s time to set up a company page. Benefits to Starting a Company Page. Having a LinkedIn company page provides another outlet to share your message, company achievements, news, etc. What to Know Before Starting Your Company Page. yourcompany.com) will have difficulty creating a company page.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 3, 2016
    [Companies] How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing
    CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. The post How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing appeared first on Marketing Insider Group. Because it works. Content improves customer and brand relations. Content Marketing
  • MODERN B2B MARKETING  |  THURSDAY, JULY 31, 2014
    [Companies] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    Parallel to this, a new ecosystem of mobile app companies has emerged and come into their own. That’s also why successful app companies have shifted away from siloed acquisition/retention marketing practice, and toward customer lifecycle marketing. Director of Marketing, the company has increased monthly engaged users by 21%.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [Companies] The 100 Most Loved Companies in the World
    Cracking that code and finding a way to get people to have an emotional connection with a company or product is a big part of what marketers do. APCO surveyed 70,000 people in 15 countries about 600 top brands to develop its list of the world’s 100 most loved companies. What companies would you add or remove from this list?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 16, 2012
    [Companies] The Real Value of Content Marketing for Industrial Companies
    In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. According to them, that has always been a job done by sales and not marketing.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. I follow a few key topics on Quora , and I try to answer a question over there at least once a week. My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. No, no, no! Good luck!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 27, 2012
    [Companies] Do “Green” Companies Grow Faster? [CHART]
    by Stephen Streich | Tweet this We hear a lot from companies about being good corporate citizens and helping their communities. higher growth for those companies deemed best in class for social responsibility. Does a positive brand image help companies achieve higher open and click-through rates?
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 5, 2013
    [Companies] 5 SEO Strategies Every Company Needs to Master
    If so, and if keeping up with the changes in SEO is high on your agenda, then don’t miss our own Martin Laetsch’s presentation, “5 SEO Strategies Every Company Needs to Master.” For a quick overview check out this infographic: The post 5 SEO Strategies Every Company Needs to Master appeared first on Marketing Action Blog - Act-On.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Companies] 6 Cool Company Blogs Everyone Will Enjoy Reading
    And watching them grow has been a master class in what a customer-driven company should look like. Ask any inbound marketer, and most will name a company whose marketing inspires them like ModCloth inspires me. asked other inbound marketers to name companies they think are rocking their blogs the way we'd all like to.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 6, 2012
    [Companies] 5 Ways to Generate Leads from a LinkedIn B2B Company Page
    Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. Products and Services. Free Banners.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 22, 2012
    [Companies] Content production? Danish companies have it right
    But while planning and strategy in itself aren’t easy tasks for many companies not used to the new realities and change in B2B buyer behavior content production apparently is seen as the biggest challenge to executing content strategy in 2012. Danish companies have it right appeared first on IntegratedB2B. The post Content production?
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 17, 2011
    [Companies] Can Your Customers Find Your B2B Industrial Company Online?
    Quick, type in your company name in Google. Does your company show up for the first listing? If you’re company isn’t dominating the first page of Google search results for your own company name, you have an Internet visibility problem. B2B companies that blog generate 67% more leads per month than those who do not.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Companies] How to Build Company Value in a Down Economy
    But we do have a great deal of control over our micro economy – the part of the whole where we can make an immediate difference for our companies, our clients, and our families. Here are three suggestions on how to use marketing and sales strategies to build value in your company. Technorati Tags: Company Value , Sales Model.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 15, 2013
    [Companies] The Upside of Creating a Learning Culture at Your Company
    The customer benefits from a happier, more skilled team member, and the company benefits from increased productivity, customer loyalty and ultimately, profitability. If you’re already on your way there, share one of your examples of how this positive culture benefits your team and ultimately, your company, in the comments below
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 17, 2013
    [Companies] Find Your Company’s Hidden Marketer
    You just have to give everyone the opportunity,” explains Stella Fayman, CEO and co-founder of Matchist , a startup that connects freelance web and mobile developers with companies looking for talent. The post Find Your Company’s Hidden Marketer appeared first on VR Marketing Blog. Create a process. Gauge interest. Start small.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 19, 2016
    [Companies] 10 Ecommerce Companies That Are Killing The Content Marketing Game
    The post 10 Ecommerce Companies That are Killing the Content Marketing Game appeared first on Sujan Patel. The post 10 Ecommerce Companies That Are Killing The Content Marketing Game appeared first on Marketing Insider Group. The 2015 B2C content marketing survey from the Content Marketing Institute and Marketing Profs found […].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 4, 2015
    [Companies] How One Company Increased Lead Gen by 2000 Percent - Case Study
    When the recession hit a few years ago one company found that it needed to transform itself into the largest document management company for the architectural, engineering and construction (AEC) industry in the world. No small undertaking by any means. For the first time, marketers can easily track.
  • INFLUITIVE B2B  |  THURSDAY, JUNE 30, 2016
    [Companies] Why Every Company Has Time For Customer Advocacy (And Where To Find It)
    The post Why Every Company Has Time For Customer Advocacy (And Where To Find It) appeared first on Influitive. Marketers are busy people. That’s why the thought of managing another program or piece of technology every day sounds about as appealing as the next Justice League movie. You’ve got growth targets to hit, right?
  • HUBSPOT  |  MONDAY, FEBRUARY 17, 2014
    [Companies] Could the Internet of Things Turn More Companies Inbound?
    If you allowed Nest to share that information with third parties -- such as a sweatshirt company -- those companies could send you much more tailored and engaging content. Heck, the sweatshirt company could send you a nice new sweatshirt with a note that says, "Thanks for doing your part to help the environment! Still. Inbound
  • HUBSPOT  |  SATURDAY, FEBRUARY 27, 2016
    [Companies] We Documented Our Company's Mistakes Every Week for a Year. Here’s What We Learned.
    We found that focusing on building relationships with companies that could be great clients, even if they're a year away from that, is far more valuable than ignoring every prospect who doesn't meet the perfect profile for your sales pipeline. This post originally appeared on HubSpot's Agency Post. 10) Repeat everything. Repeat everything.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JUNE 17, 2013
    [Companies] Creating Thought Leadership for Manufacturing and Industrial Companies
    Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • HINGE MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Companies] 7 Hidden Opportunities to Increase Your Company’s Value
    Some of the best opportunities for a company to improve its value lie hidden in plain view. Companies hire professional service firms to solve specific problems. They found that over 60% of their clients felt that they didn’t know all the services the company offered. Don’t fall into this trap. They were right.
  • SNAPAPP  |  THURSDAY, OCTOBER 8, 2015
    [Companies] 6 "Boring" Companies Making Amazing Content
    The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. McKinsey & Company. Element Fleet helps companies in a wide range of industries to manage every aspect of their vehicle fleets and handling equipment. Take a look! 1. Cornerstone OnDemand.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Companies] Is My Company Ready for Marketing Automation?
    How do you educate them beyond the problem you solve, into how you might be a fit for their company? This is helpful, but I don’t think my company is ready for marketing automation. Don’t sign that marketing automation contract …yet. They seem excited, but you’re skeptical. Under 10,000 records). Email Sign Ups.
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Companies] 3 Companies Creating Perfect Omnichannel Ecommerce Experiences
    Here are a few companies that have the omnichannel thing down to an art. These are three companies you could really learn a thing or two from. Before we get too far into this how-to, let’s first talk about what “omnichannel” actually means. Starbucks. Their app makes shopping online and in the store easy for everyone. Oreal. Macy’s.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 20, 2012
    [Companies] B2B Companies Can Target LinkedIn Updates
    LinkedIn now lets companies target their status updates by a variety of factors. One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. And remember, only company page admins can post company status updates.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 12, 2014
    [Companies] It may be time to drop your annual marketing strategy
    Early in my career, my company required me to submit annual forecasts for the next five years of sales for our accounts! In Here is my company marketing strategy: Assess, React and Shift. But then again, Michael Porter’s company went bankrupt in 2012! Comments … although many companies do try to do just that! Wrong?
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Companies] 11 Reasons Your LinkedIn Company Page Sucks
    Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 24, 2012
    [Companies] Another Facebook Photo Change for B2B Companies
    Just when you thought you were settled in with the Facebook Page for your B2B company comes another change. For many B2B companies this change will be nothing more than an annoyance in resizing one small image, as seen in these best B2B Timeline Cover Photos. In looking for any kind of official notice, I found this post on Reface.me
  • HALEY MARKETING  |  MONDAY, AUGUST 10, 2015
    [Companies] What is the Difference Between a Personal and Company Facebook Page?
    On a personal page, you can connect with friends, as well as following, or “liking” companies you are interested in. Facebook explicitly states that personal pages are not to be used to represent a company. Business Pages We recommend having only one business page to represent your company. How do the pages work together?
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 28, 2014
    [Companies] Does your company's Web presence differentiate your company from the competition?
    An interesting question and one that has significant impact on your company''s ability to grow. Most BtoB companies have a website and have made an effort to attract prospective customers to their site. Your company''s challenge is how to demonstrate its expertise on the Web with potential customers your company has never met.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 22, 2012
    [Companies] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
    Here are five strategic tips to help you properly establish your firm’s LinkedIn Company Page: Take Control :  LinkedIn might have already created your page automatically, but now it is time for you to register yourself as the person who edits and controls the page.  What other tips would you add? My Google Profile+. LinkedIn
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 7, 2011
    [Companies] B2B Companies Can Update Status on LinkedIn
    LinkedIn remains B2B companies’ favorite social network. Recently LinkedIn added a new feature that makes using LinkedIn for your B2B business even better: Company Status Updates. Having company profiles was nice to gather some data, for SEO benefit and to follow companies that were of interest to you.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 21, 2013
    [Companies] Square Peg, Round Hole: Align Prospects & Employees to Company Goals
    Companies that are fortunate enough to enjoy high growth are under pressure to grow their team. This is especially true for services companies. One bad hire could touch several customers, and of course there is the negative impact on company culture to consider. I’ve been in sales a long time. More years than I care to count.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 3, 2011
    [Companies] Why Does Facebook Hate B2B Companies?
    It makes me wonder why Facebook hates B2B companies. Was Mark Zuckerberg bit by a B2B company when he was a kid? B2B companies need the rigor of data to track their success in the online world. Whether those ads direct prospects to content on Facebook or on the company website, it is critical to have the click data.
  • JUNTA 42  |  SATURDAY, MARCH 21, 2015
    [Companies] This Week in Content Marketing: Starbucks Announces Next Move as Media Company
    Prominent Washington Post journalist quits to partner with Starbucks (3:18): Rajiv Chandrasekaran, a former Baghdad correspondent who co-authored a book on veterans with Starbucks CEO Howard Schultz, has announced he is leaving the newspaper to form a media company in Seattle. This week’s show. Content marketing in the news.
  • VIEWPOINT  |  TUESDAY, JANUARY 15, 2013
    [Companies] 5 Critical Things to Consider When Evaluating Lead Generation Companies
    Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies. years. Walk around.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, NOVEMBER 17, 2015
    [Companies] How Industrial Companies are Stuck on SEO for Content Marketing Strategy
    After all, your content is useless unless people can find your website when […] The post How Industrial Companies are Stuck on SEO for Content Marketing Strategy by Achinta Mitra appeared first on Industrial Marketing Today. In other words, the entire focus is on Search Engine Optimization (SEO). What’s wrong with that?” you ask.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Companies] Are Community Forums Good for Manufacturers and Industrial Companies?
    According to a survey done by GlobalSpec (Social Media Use in the Industrial Sector – 2011), 33% of industrial companies provide an online discussion community for customers, and 32% provide one internally for employees. How do industrial companies benefit from a community forum? What about good ol’ community forums? See chart).
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Companies] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    million company Page Likes outshine MasterCard''s 12 million. Ba da ba ba ba, I’m lovin’ it. We can instantly identify their logos. We can hum along to their jingles. We’re on a first name basis with their mascots. We can repeat their slogans as mantra. How were big brands like McDonald’s able to attain such a ubiquitous status? Great.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 24, 2014
    [Companies] It’s Time for B2B Companies to Update their Twitter Profiles
    Twitter has rolled out new profile pages for everyone , but B2B companies have to log in to your account and accept the new profile. Twitter is trying to appeal more to the mainstream public who visit Twitter.com pages for specific companies, brands and celebrities. 10 B2B Companies with Updated Twitter Header Images. 1. Intel.
  • KEO MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Companies] Google Becomes Part of New Alphabet Company
    In an official announcement on the Google blog, Larry Page revealed that he and fellow Google co-founder Sergey Brin have created a new company, called Alphabet. This new entity will be comprised of a collection of companies, including Google. This move seems intended at least in part to help Google return to its roots.
  • BIZNOLOGY  |  MONDAY, JUNE 9, 2014
    [Companies] Why your company can’t adopt marketing automation
    I was sitting there quietly in this meeting with a dozen other people, all trying to figure out why this company couldn’t roll out the expensive marketing automation suite that they bought. It’s a large company, so there was a lot to discuss. There seemed to be lots of reasons for them to go slowly. This seems impossible!”
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Companies] 3 Strategies Your Ecommerce Company Should Borrow From Amazon
    Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. The Take Away. Ecommerce
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 25, 2012
    [Companies] How to Grow Sales in B2B Companies
    The answer for most companies is “hire more salespeople.” ” But that’s the wrong answer. A far better method is to document and improve the sales and marketing processes in your company – codify your sales lead generation  programs. Clear, well defined processes. Strong content. What do you think?
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [Companies] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    Those who do carry cards, then, are much more selective in the companies they trust with their money. The young-and-coming Simple Bank is an example of one finance industry company that does this well; check out what the bank calls “ Credit karma” reviews. Public Companies. Finance. Let’s take a closer look. FINRA. Millennials.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Companies] Apple, Google & Starbucks: Inside the Web Design Style Guides of 10 Famous Companies
    You might be familiar with the concept of content style guides , which align members of a company on all the grammar and punctuation rules they should follow. It's a manual that sets the design standards for a company's brand identifiers, like documents and signage. Use examples from other companies to learn from the best.
  • INTEGRATED B2B  |  SUNDAY, MARCH 10, 2013
    [Companies] What’s your company’s Return on Know-how?
    Knowledge-intensive companies are full of them: highly knowledgeable, intelligent experts who can wrap their minds around a problem in their field and deliver fantastic solutions. At times, their ideas and energy can open sales opportunities the company never knew existed at its customers or prospects. And that’s what it is, for sure.
  • MARKETING EDGE  |  MONDAY, MAY 6, 2013
    [Companies] Companies, Take Back Your Name
    As an early user of social media I was an advocate.  I believed in the openness, the discovery of new ideas, products, people etc. Sure it was a little wild west, but there were used car salesmen. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • MARKETING ACTION  |  MONDAY, APRIL 14, 2014
    [Companies] Using the Unsubscribe Process to Grow Your Company
    However, did you know that you’ve got a solid opportunity to better your company with the unsubscribe process? It’s possible (and important) to use those who don’t like your company – to help you better your company, so this happens less often in the future. Making sure you have a solid email unsubscribe strategy is nothing new.
  • HUBSPOT  |  THURSDAY, AUGUST 1, 2013
    [Companies] What It's Like Growing an Inbound Company Culture
    And that shift in mentality is a cultural shift within your company. With those metrics, they can see their own impact on the company''s bottom line. When you go inbound, you’re not just changing the way you do things; you’re empowering every single one of your employees to take a larger stake in your company’s future.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 7, 2011
    [Companies] The Best B2B marketing companies…and Jill
    B2B Lead Generation | The Best B2B Marketing Companies. This Saturday, I want to share what I consider the very best B2B marketing companies. 99% of b2b sellers today cannot touch these smart and savvy companies. Fits perfectly with our “Always be helping&# company value. We congratulate each of them. Hubspot.
  • CONTENT MARKETING TODAY  |  TUESDAY, JULY 17, 2012
    [Companies] Why Content Marketing Makes Advertising Unnecessary for Media Companies
    Although they are in the advertising business, media companies do very little advertising for their print and online publications. But for the vast majority of B2B and B2C media companies, truly insignificant sums are spent on advertising.  And Why You Need to Emulate Their Content Strategy. There are two reasons. .
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    But getting to a state of persona nirvana is easier said than done. There are many steps along the way – after you’ve created personas – that can mean the difference between a high-performing persona strategy and a failed one. Related reading: Why Personas Fail. Here are 17 things the top performers do really well.  Core attributes. 1.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Companies] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    There are a number of ways B2B companies can make their advertisements more effective. According to Wordstream , you can choose which sitelinks are displayed to mobile users as well, which is useful for B2B companies who have a local office space that mobile users may be searching for in their local area. Sitelink Requirements.
  • CONTENT MARKETING TODAY  |  TUESDAY, JULY 17, 2012
    [Companies] Why Content Marketing Makes Advertising Unnecessary for Media Companies
    Although they are in the advertising business, media companies do very little advertising for their print and online publications. But for the vast majority of B2B and B2C media companies, truly insignificant sums are spent on advertising.  And Why You Need to Emulate Their Content Strategy. There are two reasons. .
  • MARKETRI  |  TUESDAY, NOVEMBER 13, 2012
    [Companies] The Top Questions to Ask Yourself Before Rebranding Your B2B Company
    That being said, a company rebrand should be well thought out and thoroughly researched. What are our company values and culture? Whatever these reasons may be, be sure to compile a concise list that summarizes what has changed about your company, and incorporate this information into your company’s new brand identity.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 25, 2011
    [Companies] Where are the American companies?
    B2B Demand Generation | Where are the American companies? Lots of great marketing content was flying out, as company after company registered and downloaded it. But I had an observation: The companies downloading ranged from massive (Over $3 billion) to 3 employees. Not one of them was an American company.
  • HUBSPOT  |  TUESDAY, APRIL 16, 2013
    [Companies] Why We Are Proud to Be a Boston Company Today
    Before we return to our blog''s regular content, we wanted to take a moment as a company to express our sincere condolences to everyone impacted by yesterday''s tragedies. The Boston Marathon has long been an event that celebrates human triumph. Yesterday ended very differently. The events of yesterday will not define who we are as a city.
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