HUBSPOT | FRIDAY, AUGUST 31, 2012
[Companies] 10 Companies That Totally Nailed Their Taglines
So if you're looking to get a little tagline inspiration of your own, take a look at some of our favorite company taglines -- from past and present! But there's no way Kennedy+Weiden, the agency that established this tagline, could possibly have guessed that that is the direction Nike was headed when the company first debuted.
INDUSTRIAL MARKETING TODAY | MONDAY, NOVEMBER 1, 2010
[Companies] 3 Business Blogs with Proven ROI from Industrial Companies
While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Here’s proof that business blogging is an effective inbound marketing strategy for manufacturers, engineering and industrial companies.
TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 21, 2010
[Companies] What's Your Company Value Proposition?
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services What’s Your Company Value Proposition? Does your company have one? One Response to What’s Your Company Value Proposition? If not, why should someone buy from you?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 2, 2011
[Companies] How do I find the “voice” on my company blog?
Your company blog should be aligned with your marketing and business strategies, otherwise … why do it? Aligning your “voice with the company’s can be difficult, but not impossible. 4) Relaxation — Company begins to trust the content developers and the process. Your company might be right.
INDUSTRIAL MARKETING TODAY | THURSDAY, SEPTEMBER 12, 2013
[Companies] Marketing Automation Alone Can’t Deliver ROI for Industrial Companies
'Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Then why [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
SMALL MANUFACTURER BLOG | FRIDAY, APRIL 1, 2011
[Companies] Is Your Company Ready to Combat an Internet Rumor?
Her team’s response, and how the company generated over 560 media placements to combat the rumor, makes for an exciting and informative story. One rumor — whether based in fact or not — can set off a firestorm that can knock your company flat on its butt — if you’re not prepared. — loved.
SALES PROSPECTING PERSPECTIVES | THURSDAY, NOVEMBER 21, 2013
[Companies] Square Peg, Round Hole: Align Prospects & Employees to Company Goals
Companies that are fortunate enough to enjoy high growth are under pressure to grow their team. This is especially true for services companies. One bad hire could touch several customers, and of course there is the negative impact on company culture to consider. 'I’ve been in sales a long time. More years than I care to count.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, APRIL 10, 2013
[Companies] Should Your Company Invest More in Building its Sales Pipeline?
In both instances the answer is the same: Yes, you should always invest more in building your company’s pipeline! Without a strong pipeline, your company’s ability to succeed and meet customer and stakeholder expectations is greatly diminished. Tom is an expert in helping companies grow more, predictably.
LEADER NETWORKS | THURSDAY, JANUARY 20, 2011
[Companies] Do Customers Expect Companies To Have Online Customer Service?
I have been wondering lately if we have we reached the point where companies are expected to have an online customer service presence. Are companies being held accountable in new and different ways? Where does a company's social media accountability begin and end with their customers? The must have a Twitter account. thought.
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 15, 2013
[Companies] The Upside of Creating a Learning Culture at Your Company
The customer benefits from a happier, more skilled team member, and the company benefits from increased productivity, customer loyalty and ultimately, profitability. If you’re already on your way there, share one of your examples of how this positive culture benefits your team and ultimately, your company, in the comments below
FEARLESS COMPETITOR | MONDAY, MARCH 4, 2013
[Companies] Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers
This is one of my favorite posts – teasing my own sales lead generation company. We present our Top 10 List – Ten reasons NOT to contact the sales lead generation company Find New Customers. 'Buffer Let’s have a bit of fun! ” Business ought to be fun. So relax and have fun. And we make it fun. Check it out here.
BIZNOLOGY | THURSDAY, MAY 3, 2012
[Companies] Specialization is Scary but Required for Digital Marketing
On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. Specializing makes everyone fraidy-scared–large companies, small companies and every kind of company in between. Photo credit: Wikipedia. And none of that is bad.
HUBSPOT | TUESDAY, AUGUST 21, 2012
[Companies] 10 B2B Companies That Create Exceptional Content
One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Do you get up every morning to help your company grow and deliver on your promise to customers? we say.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 11, 2013
[Companies] B2B Sales and Marketing: How a staffing company gained 242 qualified leads in just three months in a new market
in 2012, it had to start fresh – the company had no reputation to fall back on. The company’s existing sales process was proving to be a dinosaur predicated heavily on “intentions, moods and temperament.” Inspired by a MarketingSherpa article , she decided to outsource a lead generation company to generate leads they could close.
PWB MARKETING BLOG | MONDAY, JUNE 6, 2011
[Companies] New Research: 64% of Companies Have A Mobile Website | PWB.
SALES PROSPECTING PERSPECTIVES | MONDAY, FEBRUARY 24, 2014
[Companies] Buyer Personas and Company Goals: How to Research Your Marketing Plan
Once the research on the buyer personas is complete, the logical next step is some additional research into the goals of the company, not just revenue goals, but the long-term vision and strategic plan for the company. It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April.
CRIMSON MARKETING | MONDAY, NOVEMBER 4, 2013
[Companies] How To Make a B2B Company “Sexy” with Social Media [Infographic]
'If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Why should B2B companies invest in social media? 83% of companies invest in social media to create awareness for their brand. 69% increasing traffic.
FATHOM | TUESDAY, JUNE 25, 2013
[Companies] Fathom is Home to 6 of the Top 25 ‘AdGeniuses’
Among 112 fierce competitors and 690 of the best written ads, Fathom took home 6 of the top 25 spots on the leader board (more than any other company). Company News DataPop 'On Tuesday June 11, DataPop started its week long ad-writing competition. Last Wednesday, the winners were announced!
INDUSTRIAL MARKETING TODAY | TUESDAY, OCTOBER 9, 2012
[Companies] Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions
Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. There are experts who are more qualified than I am in crafting a Value Proposition that is so unique to a company that it cannot be easily duplicated by others.
SMASHMOUTH MARKETING | WEDNESDAY, MAY 4, 2011
[Companies] Green Leads Acquires Target 250 – Forms Fastest-Growing B2B Demand Gen Company in North America and Europe
Merger Provides Global Enterprise Software and Technology Companies with Deeply Integrated, Quality Pipeline Generation Services. The companies are combining to provide global enterprise software and technology companies with deeply integrated quality pipeline generation programs in both North America and Europe. and Europe.”
HUBSPOT | FRIDAY, MAY 18, 2012
[Companies] The 10 Best-Branded Companies on Instagram
Check out the following images and learn how these ten companies completely nailed the representation of their respective brands. Now, I'm sure most of you know that social media is important. I’m also confident that many of you know some basic strategies. In fact, a Facebook study just recently confirmed this very philosophy! Brisk.
HUBSPOT | THURSDAY, FEBRUARY 19, 2015
[Companies] Copywriting Lessons From Companies Doing It Right
Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content. But what about those companies that don’t have sexy products.
FATHOM | WEDNESDAY, APRIL 30, 2014
[Companies] PPC Hero Conference 2014 (Recap)
Company News Online Advertising / SEM / Display 'This year’s PPC Hero conference lived up to its claim of being “more than just sessions and soundbites”. With more than 40 in-depth speaking sessions from 65 digital marketing experts, attendees from all industries (e-commerce, education, b2b, marketing) were enlightened.
FEARLESS COMPETITOR | SUNDAY, JULY 21, 2013
[Companies] Sunday Learning: Scott Monty on Marketing Made Simple TV at Social Media Club NYC
Social media and marketing expert Scott Monty of the Ford Motor Company interviewed at Social Media Club NYC on Marketing Made Simple TV. Jeff Ogden , the host of Marketing Made Simple TV, had the opportunity to interview global social leader for the Ford Motor Company, Scott Monty , at Social Media Club NYC. 'Scott Monty.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 5, 2011
[Companies] The business case for Facebook, in one sentence
One candidate is, “Should my company have a Facebook page?” It could be due to: The company is not culturally-ready to deal with comments from real people. The company has whacked-out expectations about how sales will increase once they have a Facebook page. What is the most-debated question in social media today?
AD YOUR COMMENT HERE | MONDAY, AUGUST 9, 2010
[Companies] 5 Tips for Selling the Value of Social Media Inside Your Company
Why would our company want to participate in that?. “What if a customer posts something negative about our company or product? One of the biggest challenges for the social media marketer today is assuming the role of evangelist within his or her own company. Find her on Twitter and LinkedIn. You’re not alone.
WEBBIQUITY | FRIDAY, MARCH 30, 2012
[Companies] How (and Why) to Map Your Company’s Digital Landscape
With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things. What your competitors are doing in social media.
INBOUND SALES NETWORK | FRIDAY, DECEMBER 7, 2012
[Companies] Why B2B Companies Need Marketing Automation
If your company is like most Business-to-Business (B2B) companies, you are involved in a complex sale involving many people throughout the various stages of the customer’s buying process. The problem is most lead generation strategies and most tools that most companies use are designed based on just that happening.
SALES CHALLENGER | WEDNESDAY, SEPTEMBER 12, 2012
[Companies] And The Best Company for Service Is…
This year, CCC asked nearly 1,000 customers the question, “What is the best company for customer service?” Think about that for a minute…when we asked nearly 1,000 customers to tell us who is the best company for providing customer service, the #1 answer on the board by far was “Can’t Think of One”. Visit the original here!
THE EFFECTIVE MARKETER | THURSDAY, AUGUST 5, 2010
[Companies] Best Companies Don't Need Marketing
The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. But companies don’t offer these nice perks just because they are run by nice people. Like Be the first to like this post.
HUBSPOT | TUESDAY, JANUARY 10, 2012
[Companies] The Average Large Company Has 178 Social Media Accounts [Shocking Data]
Yesterday, Marketing Pilgrim reported data from Altimeter Group that the average large company has 178 corporate-owned social media accounts. Large companies with all the social media accounts , can you please explain yourselves? In fact, that's probably a common occurrence for larger companies, and is a social media best practice.
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 18, 2014
[Companies] 3 Ways B2B Companies Can Maximize Existing Content for SEO
'Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. Video Content. Image Galleries. Where and when it was taken.
BIZNOLOGY | MONDAY, JUNE 9, 2014
[Companies] Why your company can’t adopt marketing automation
'I was sitting there quietly in this meeting with a dozen other people, all trying to figure out why this company couldn’t roll out the expensive marketing automation suite that they bought. It’s a large company, so there was a lot to discuss. There seemed to be lots of reasons for them to go slowly. This seems impossible!”
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 19, 2011
[Companies] How to do lead nurturing in a complex product company
Just learned this company needs help with B2B lead generation. They have a new marketing head, Karen Steele, and she is undoubtedly driving the focus on lead generation programs.
THE FORWARD OBSERVER | MONDAY, NOVEMBER 26, 2012
[Companies] How B2B Companies Can Know If Their Trade Show Marketing Works
Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. For many companies, trade show marketing is driven by one the most powerful forces on the planet: inertia. And which aren’t.
FATHOM | WEDNESDAY, MARCH 20, 2013
[Companies] Do Health IT Companies Need Social?
Throughout my experience at HIMSS earlier this month, I discovered that many health technology companies, including start-ups, ignored social media entirely. Usually B2B companies face the question: … Continue reading → The post Do Health IT Companies Need Social? appeared first on Fathom.
HUBSPOT | WEDNESDAY, JULY 25, 2012
[Companies] 21 Reasons People Don't Trust Your Company
Then why are there still so many companies out there eliciting the stink eye from leads and prospects? You could hire a branding consultant or agency to help your company be more likeable, but I have a better idea. 21 Reasons People Don't Trust Your Company. Don't let your company be one of them. Hey, lean in real close.
SALES INTELLIGENCE VIEW | WEDNESDAY, MARCH 30, 2011
[Companies] Save Your Company from Sales Data Overload.
Given changing customer behaviors and demands, engaging today’s socially-savvy customer – Customer 2.0 – requires a lot more than a grasp of the basic facts and figures about their companies. So what is holding companies back? It requires relevance at the time of engagement. Sales 2.0 customer 2.0 Enterprise 2.0
HUBSPOT | WEDNESDAY, MARCH 18, 2015
[Companies] 11 Expert Tips for Growing Your Company's Blog
'Most marketers dream about the day their blog has "made it.". How we define "making it" differs. Maybe it''s when we reach a certain traffic or lead goal. Maybe it''s the day one of our posts finally gets shared by an influencer. Or maybe, it''s when your blog makes a "blogs to watch" roundup. Graham Charlton, Econsultancy. 1) Remain consistent.
EMAGINE B2B BLOG | TUESDAY, FEBRUARY 26, 2013
[Companies] Guidelines for Writing Your LinkedIn Company Page
LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Depending on your company, your solutions will either be products, services or both. The About Section.
LOOPFUSE | WEDNESDAY, APRIL 20, 2011
[Companies] Lead Capture for Small-to-Medium-Sized B2B Companies
Today, we are adding another white paper to the LoopFuse Marketing Best Practices Exchange, Lead Capture for Small-to-Medium-Sized B2B Companies. No question, Lead Capture is a critical piece of the marketing automation puzzle. Thought Leadership lead capture Lead Capture Best Practices SMB
PWB MARKETING BLOG | MONDAY, MAY 14, 2012
[Companies] Social Media: The New Company Newsletter? [Infographic]
The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter. In fact I still get a few of those periodicals from my insurance broker, USAA and from Ford Motor Company.
PWB MARKETING BLOG | MONDAY, MAY 14, 2012
[Companies] Social Media: The New Company Newsletter? [Infographic]
The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter. In fact I still get a few of those periodicals from my insurance broker, USAA and from Ford Motor Company.
FATHOM | WEDNESDAY, MAY 15, 2013
[Companies] Online Reputation Management: What Amy’s Baking Company's Online Disaster Proves
Amy’s Baking Company Bakery Boutique & Bistro, a restaurant in Arizona, did not consider how its online reputation can seriously affect its offline reputation. … Read the rest The post Online Reputation Management: What Amy’s Baking Company''s Online Disaster Proves appeared first on Fathom.
GREAT B2B MARKETING | WEDNESDAY, SEPTEMBER 26, 2012
[Companies] How to Build Company Value in a Down Economy – Part Two
Last week’s blog post discussed three major ways to use B2B marketing and sales to build company value in a tough economy. Differentiate your company. Building company value has a huge payoff to all stakeholders including founders, shareholders, employees, partners and customers. To recap quickly, they are: 1.
SAZBEAN | FRIDAY, OCTOBER 1, 2010
[Companies] What Does Your Website’s Design Say About Your Company?
Most companies have a website these days and most of these websites are gawdawful ugly — or just are. They have some text about the company that no one reads because it sounds like it was written for a brochure — which it probably was and no one reads those either. What does that say about your company? Dated.
LOOPFUSE | MONDAY, SEPTEMBER 19, 2011
[Companies] Yes, Virginia, marketing automation is good for your company
At Salesforce.com’s recent Dreamforce event, Mike Volpe, CMO of Hubspot, held a session entitled “Death by Marketing Automation and launched his company’s #DeathbyMA program to encourage marketing automation users to upgrade to their inbound marketing solution. The folks at Hubspot are great and super smart.
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 10, 2009
[Companies] Things a B2B company can do to be more social now
Check out: 10 Things a B2B Company Can Do to be Social Now I think the hardest part in participating in social media is defining a clear strategy on WHY you're doing it. Then the execution (actually doing it) becomes much easier. The post has some great tips that I think most B2B marketers can incorporate quickly.
PWB MARKETING BLOG | WEDNESDAY, AUGUST 17, 2011
[Companies] Can Your Customers Find Your B2B Industrial Company Online?
Quick, type in your company name in Google. Does your company show up for the first listing? If you’re company isn’t dominating the first page of Google search results for your own company name, you have an Internet visibility problem. B2B companies that blog generate 67% more leads per month than those who do not.
CRIMSON MARKETING | FRIDAY, SEPTEMBER 12, 2014
[Companies] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.
NUSPARK | SUNDAY, SEPTEMBER 26, 2010
[Companies] Does Your Company Focus on Lead Generation or Lead Management?
It’s a little troubling that so many companies don’t have an optimal lead management process, and thus are losing quality sales-ready leads to their competition. Consider the following statistics: 80% of companies have not aligned sales and marketing; leads are lost through the funnel; they are not followed-up.
SALES PROSPECTING PERSPECTIVES | MONDAY, AUGUST 12, 2013
[Companies] How a Strong Company Culture Will Boost Customer Service Levels
When you think about inside sales reps in particular, it’s important you hire team members who possess the qualities that will fit with your overall company culture. Your company culture should be driven from the top down. great company focuses on successes as well, and rewards those individuals for a job well done. haven’t.
BIZNOLOGY | WEDNESDAY, JANUARY 15, 2014
[Companies] Is Your Company Ready for Social Business?
'(Photo credit: Intersection Consulting). Yesterday, Andrea Goldberg gave our monthly webinar about how to improve a business’s social media marketing. Do you want to understand how to grow your business and reap the benefits of social business?
JUNTA 42 | THURSDAY, AUGUST 19, 2010
[Companies] Smaller Companies Spend More on Content Marketing
One thing that caught our attention was the difference in content marketing spending and tactics between small companies and larger business-to-business companies. few key highlights: Small companies (those with less than 10 employees) blog more than large companies (over 1000 employees) at nearly double the rate (64% to 39%).
FATHOM | MONDAY, MAY 12, 2014
[Companies] Playing All Out On Purpose
We also love sharing and learning with our clients about how to build culture-rich, purpose-driven companies. Company News Core Values 'Fathom started to find its purpose mojo recently. After some soul searching, we came together under the revitalized purpose statement “Inspiring Transformation.”
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 4, 2013
[Companies] How Strong Company Cultures Increase Productivity, Passion and Profit
'Ask not what you can do for your company. Ask what your company can do for you. In the past few years, discussions of company culture have multiplied across start-ups in Silicon Valley, trusted businesses in Boston, and several other areas around the world. list of values leaders of a strong company culture might exhibit.
DELICIOUS B2BMARKETING | THURSDAY, MARCH 24, 2011
[Companies] Top 5 Mistakes to Avoid on Your Company Blog
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
SAZBEAN | FRIDAY, SEPTEMBER 2, 2011
[Companies] Are You a Media Company or a Technology Company?
Okay, now that we have the truth out of the way, let me ask you a question: “Is your company a media company, or a technology company?” – Are You a Media Company or a Technology Company? Two Truths. Let’s start with two truths. One Question. News & Notes
BIZNOLOGY | TUESDAY, APRIL 10, 2012
[Companies] Answers to Your Google+ for Business Questions, Part 2
When it comes to having a proper office with business hours, I am still undecided as to whether one should choose “Local Business or Place” or “Product or Brand” or “Company, Institution, or Organization” except to consider scope. Below are the next batch of questions and answers. Thanks again!
MARKETING ACTION | MONDAY, FEBRUARY 11, 2013
[Companies] Act-On Elected to Forbes “America’s Most Promising Companies” list
Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. based, privately held, high-growth companies. It’s an honor we share with two other Portland, Oregon-area companies: Elemental Technologies and Jama Software.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 12, 2014
[Companies] It may be time to drop your annual marketing strategy
Early in my career, my company required me to submit annual forecasts for the next five years of sales for our accounts! In Here is my company marketing strategy: Assess, React and Shift. But then again, Michael Porter’s company went bankrupt in 2012! Comments … although many companies do try to do just that! Wrong?
SAZBEAN | MONDAY, OCTOBER 20, 2014
[Companies] Tell Your Company Story through Your Blog: Here’s How
'57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But those numbers skyrocket to 92 percent when companies post to the blog multiple times per day. Take a look at a handful of companies with blogs that work. Whole Foods Whole Story.
ANNUITAS | THURSDAY, APRIL 10, 2014
[Companies] 5 Mistakes Companies Make When Automating Their Marketing
The scenarios goes like this: Company A buys marketing automation and decides in order to get the most value from their investment they need to set-up their lead scoring model, some lead nurture campaigns and develop buyer personas. '*This article first ran in VentureBeat on April 2, 2014. According to Raab Associates, Inc. billion.
B2B MARKETING MENTOR | WEDNESDAY, JULY 10, 2013
[Companies] 4 Ways B2B Companies Can Consumerize Their Marketing
'B2B companies are increasingly borrowing marketing strategies that have proven successful in B2C markets. B2C companies have learned how to market cost-effectively to the masses, presenting buyers with transparent pricing and a simple purchasing process. This article looks at four ways B2B companies can consumerize their marketing.
B2B MARKETING TRACTION | MONDAY, APRIL 15, 2013
[Companies] Your Facebook Company Page: How to Show Posts by Others
'If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. This issue has not come up that much for my clients. Select “Allowed on Page” so that the post shows in your timeline.
DELICIOUS B2BMARKETING | WEDNESDAY, APRIL 25, 2012
[Companies] Is Blogging Dead or Are Companies Not Trying Hard Enough?
My guess is many people or companies say, “Let’s start a blog!” USA Today reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. Only 23% of Fortune 500 companies maintained a blog in 2011, flat from a year ago after rising for several years. get it.
HUBSPOT | WEDNESDAY, DECEMBER 24, 2014
[Companies] 15 Weird and Wonderful Company Holiday Cards
'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. It''s that time of year again, when agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, and websites. It''s also the time where agency staffers are given free reign to get downright weird.
WRITESPARK | TUESDAY, FEBRUARY 1, 2011
[Companies] Content Marketing Insights for Technology Companies
As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Has your company made this analysis? Content Marketing Sales Materials
JUNTA 42 | MONDAY, APRIL 30, 2012
[Companies] 3 Ways to Extract Brand Stories from Inside the Company
Now, before we look at some of the ideas below, we all need to realize that almost NO COMPANY has a shortage of raw material for content marketing (this piece on content audits may help). In one technology company we worked with in the past, much of the customer service happened through back and forth email. You’ve done it.
STORIES THAT SELL | TUESDAY, OCTOBER 1, 2013
[Companies] How Customer Case Studies Drive Traffic to Company Sites
Companies today are using case studies in multiple ways to pull prospects to their websites, from traditional print media to social media to digital advertising. The company helps organizations market effectively with postcards. also learned the company mentions its customer successes on LinkedIn and Facebook. Print Advertising.
INDUSTRIAL MARKETING TODAY | MONDAY, JUNE 17, 2013
[Companies] Creating Thought Leadership for Manufacturing and Industrial Companies
'Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
INTEGRATED B2B | WEDNESDAY, OCTOBER 16, 2013
[Companies] The secret to communicating with multicultural audiences
Therefore, if you’re marketing life insurance to companies that hire large numbers of Asian-Americans, avoid questions such as, “Who will provide for your family when you die?” Branding Storytelling Voice of Company multicultural usa 'The United States is a more culturally diverse nation than it’s ever been before. Know your audience.
INTEGRATED B2B | MONDAY, OCTOBER 8, 2012
[Companies] Generate new power and real thought leadership with subject matter experts
While the comparison should probably stop here the same qualities – deep knowledge, infectious enthusiasm, and strong personalities – that super powered the “nerds”, on the screen and in theaters, exist amongst experts and specialists within your company. Why: two reasons subject matter experts can change how prospects view your company.
SALES CHALLENGER | MONDAY, JANUARY 20, 2014
[Companies] Three Ways to Uncover Your Company Culture
These ‘knowledge agents’ are normally the company “storytellers” — they can be the top level sponsors who have given you the job, peer group colleagues, people reporting to you, or people in the wider organization with many years of experience. Questions about company success stories provide insight to the company culture.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 3, 2014
[Companies] Why Companies Should Do SCORE BEFORE hiring Demand Generation Managers
SCORE (Simple, Clear, Optimal Revenue Enhancement) is a well crafted process and was used in many companies – it’s proven and takes between 4-6 months to implement fully. Getting a documented best practice program is what, I think, most companies should do BEFORE hiring a demand generation manager. That’s right.
WEBMARKETCENTRAL | THURSDAY, AUGUST 13, 2009
[Companies] Social Media + Email Marketing: One Company Doing It Right
Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. One example of a company executing this combination well is Aquent , a marketing temporary help agency based in Boston.
INBLURBS | THURSDAY, OCTOBER 27, 2011
[Companies] Studies: 65 percent of customers expect companies to be active on social media
Studies show that companies can increase brand value and customer satisfaction by up to 35% when they are actively engage and communicate with their audience on social media. By being active in social media company’s show that they care about their customers and that they are interested in their opinion. Decreasing costs of marketing.
HUBSPOT | FRIDAY, NOVEMBER 18, 2011
[Companies] 11 Reasons Your LinkedIn Company Page Sucks
Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.
WRITTENT | THURSDAY, MAY 15, 2014
[Companies] 9 Ways to Measure Content Marketing Success
As Interbrand points out , the value of your company probably isn’t measured in physical assets any more. Company News Content Creation Content Marketing 'Are you reaching your content marketing goals? d be lying if I said this question didn’t keep many of our peers and colleagues awake at night. We’ll clue you in on a little secret.
FEARLESS COMPETITOR | THURSDAY, APRIL 4, 2013
[Companies] Global social media leader at Ford @scottmonty on Marketing Made Simple TV at Social Media Camp NYC
Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and is the creation of host Jeff Ogden , The show is directed by Craig E Yaris of Social Ribbit and is supported by our wonderful sponsors. 'Buffer. This episode of Marketing Made Simple TV is fun, engaging and features awesome quality.
FEARLESS COMPETITOR | WEDNESDAY, DECEMBER 1, 2010
[Companies] 3 out of 4 companies say lack of quality leads is #1 problem
According to MarketingSherpa‘s 2011 and 2010 B2B Marketing Study: In 2010, over 2 out of 3 (68%) of B2B companies said generating high quality leads was their biggest problem.
SOCIAL MEDIA B2B | THURSDAY, MAY 31, 2012
[Companies] 69% of B2B Companies Ignore Social Media Feedback
A majority of B2B companies are not paying enough attention to their customers’ social media activities and managing them for effective business outcomes. Many B2B companies are just plain ignoring social media in their day to day operations. 51% of B2B companies have no social media tracking in place at all.
NUSPARK | SUNDAY, OCTOBER 21, 2012
[Companies] Targeting B2B Companies with Online Display and Social Media Advertising
For this post, I’ll review the opportunity to target actual businesses and company names. You’re targeting a very specific company type and size, and want to minimize waste. You wish to nurture existing customers at these companies, or reach out to new key influencers at target companies. Really. . LINKEDIN. FACEBOOK.
PWB MARKETING BLOG | THURSDAY, MAY 26, 2011
[Companies] How B2B Companies Can (and should) Use Social Media | PWB.
WRITTENT | THURSDAY, JANUARY 23, 2014
[Companies] How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month
All of these publications have something in common, which is very little self-promotion of the company’s products. There’s no question that it’s paid off dividends for these companies in traffic, and ultimately, sales! Company News 'Figuring out how to start a blog isn’t the hard part. Use More Visual Examples.
FEARLESS COMPETITOR | TUESDAY, APRIL 3, 2012
[Companies] 6 in 10 Senior Marketers Say Social Media Key to Company Survival
59% of senior marketers either agree (39%) or strongly agree (20%) that companies that do not fully embrace social media will not survive, according to [pdf] a recently-released study commissioned by Facebook and conducted by Forrester Consulting. This article is based on a report by MarketingCharts. Read the original here.
FATHOM | TUESDAY, SEPTEMBER 23, 2014
[Companies] Content Marketing World 2014: What We Learned
Smart marketers will create content that helps the individual personas within the same company communicate with and understand each other. Company News Content Marketing content marketing world 2014 'Image Credit: Content Marketing World. Who knew, Cleveland definitely rocks! That story is created through content. Click to Tweet).
FUNNEL FOCUS | MONDAY, FEBRUARY 13, 2012
[Companies] Content Creation & Social Media: Jobs for the Entire Company
The best marketers turn to one simple technique to ensure they can keep up with the demands of their audience – leveraging the skills of their entire company. Frequently, marketers do not realize that there is a bounty of amazing content available right inside their company. In fact, this blog post started from a recorded interview.).
CONTENT MARKETING FOR BI | TUESDAY, JANUARY 26, 2010
[Companies] Does Your Company Have Energy Intelligence?
With more and more companies creating a career path and C-level positions for sustainability leadership, business intelligence vendors and corporate BI teams need to step up and educate organizations about the use of performance management for energy intelligence. The Copenhagen Climate Summit has come and gone. It’s a number that the Dept.
HUBSPOT | FRIDAY, OCTOBER 3, 2014
[Companies] 7 Company Blogs We're Seriously Crushin' On
Sometimes, these crushes last a few days -- like when a company has a funny flippant response to a Twitter troll. Lots of companies out there are doing crazy cool things -- we just don''t know about it yet. They all feature the same insights about the same companies and people -- it becomes almost like a filter bubble. 1) Eat24.
STORIES THAT SELL | THURSDAY, JANUARY 6, 2011
[Companies] The 4 Elements of a Technology Customer Case Study
Over a decade of crafting customer stories for technology companies, I've noticed that the same themes occur again and again when selling software, hardware or technology services. Share: Case studies in the sales process Case study writing case studies for technology companies technology case studiesWhat and who was involved?
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 9, 2012
[Companies] 10 Reasons Why B2B Companies Are Failing With Social Media
Too many B2B companies are flat out failing at social media marketing. This isn’t an attack on the companies. Email marketing has been around for decades and many companies still don’t have that mystery figured out yet. 10 Reasons Why B2B Companies Are Failing With Social Media. It isn’t their fault.
THE POINT | TUESDAY, JULY 8, 2014
[Companies] Case Study: How One Tech Company Used Humor to Launch a New Brand
'In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. We also believed that deprecatory humor would help inspire a connection between the company and its prospects.”.
CMO ESSENTIALS | MONDAY, OCTOBER 20, 2014
[Companies] Why Customer Experience is Critical to Company Success
'Happy customers define company success. After all, your customers are your company’s biggest assets. Lynn Tsoflias is the vice president of customer success at Insightly , a San Francisco-based company that provides a customer relationship management (CRM) and project management solution for small businesses. Listen and listen.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 20, 2012
[Companies] B2B Companies Can Target LinkedIn Updates
LinkedIn now lets companies target their status updates by a variety of factors. One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. And remember, only company page admins can post company status updates.
SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 9, 2010
[Companies] 5 Ways for B2B Companies to Engage on Facebook
Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. Jeff’s post Facebook is Doing it Wrong for B2B Companies touches on many of the ways Facebook is ignoring marketers’ needs, in addition to its shaky privacy policies and recently ill-received Places launch. Original Content and Industry Content. Questions.
CHRIS KOCH | FRIDAY, AUGUST 5, 2011
[Companies] 4 Reasons Why Facebook Stinks for B2B Marketing
The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? m not saying that B2B companies shouldn’t be on Facebook. think every company should be on Facebook. Recently, I was preparing a workshop on social media for an ITSMA client. Why not?
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 22, 2014
[Companies] Which Companies are Totally Nailing B2B Marketing?
Some companies are actually producing really creative B2B marketing. So, which companies have totally got this B2B marketing thing down? Atlas Copco is a producer of industrial equipment and they’re revolutionizing the way B2B companies use apps. Let’s take a look. Salesforce. Demandbase. Microsoft. Sungard. Genius. Atlas Copco.
INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 26, 2011
[Companies] Inbound Marketing Alone May Not Be Enough for Industrial Companies
However, it has been my experience that the realty on the ground is very different for many manufacturers and industrial companies. The bulk of new sales comes from referrals and repeat business for many manufacturers and industrial companies. Yes, a company blog does enhance their reputation and social media does increase their reach.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 23, 2011
[Companies] MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies
The company also created special editions for ad agencies, which now provide about 40% of its business. can’t say for sure because there are several companies in the field that I’ve never researched. Average price and client size have also increased steadily, although the focus has remained on mid-size rather than enterprise clients.