INTEGRATED B2B | TUESDAY, OCTOBER 20, 2015
[Companies] 4 ways Danish companies can nail B2B marketing in English
According to a Roper Public Affairs survey in 2013, 80% percent of business decision-makers prefer to get company information in a series of articles versus an advertisement. Hire specialist writers into your company. Combine your company’s experts with external writers . B2B marketing success? Nor should it be taken lightly!
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 13, 2014
[Companies] The 5 types of company Twitter accounts: What’s right for you?
This account would feature a real person and a real photo but the account is owned by the company. When that person moves on, the profile would change to a new name and a new person in that role in the company. 4) Real persons in real time. Coke has created a hilarious account based on the quips from the company’s long-dead founder.
HUBSPOT | THURSDAY, OCTOBER 1, 2015
[Companies] 7 Examples of SaaS Companies with Exceptional Marketing
You might not expect to hear one from SaaS companies. (I mean, how exciting is software?) The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. Not long after, HipChat was acquired by a larger company.
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 5, 2011
[Companies] Top 10 B2B Companies on Twitter
As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. Part of Twitter’s success has been based on its simplicity, and that has given people and companies a wide range of options how to use it.
HUBSPOT | WEDNESDAY, SEPTEMBER 10, 2014
[Companies] 6 Company Blogs We Actually Enjoy Reading
This isn''t your typical company blog: Instead of hiring writers to report on industry news and topics their audience is interested in, Prosek Partners made its blog a place for their creative team to write their thoughts, opinions, and insights. Plus, we think their willingness to reveal the human side of their company is pretty awesome.
WINDMILL NETWORKING | THURSDAY, JULY 16, 2015
[Companies] Companies are Embracing Influencer Marketing in 2015
Companies are Embracing Influencer Marketing in 2015 by Raymond Morin - Maximize Social Business. State of Influencer Engagement – New Study by Augure For the second consecutive year, Augure has just published the results of its annual study on the state and the practices of influencers relations. Author information. Raymond Morin.
SAZBEAN | MONDAY, FEBRUARY 17, 2014
[Companies] Should Your Company Blog?
Now that we have social media and other digital marketing tactics, does it still make sense for your company to blog? But that’s why companies keep their fingers on the pulse of the industry and their customers, continually optimizing the quality and performance of their communications. by Lee Odden The post Should Your Company Blog?
BIZIBLE | THURSDAY, FEBRUARY 11, 2016
[Companies] How Pricing Affects Marketing Strategy for B2B SaaS Companies
While SaaS companies often get grouped into a single vertical, the reality is that they are not one-size-fits-all. Do they serve everyone from mom and pop small businesses to high growth startups to Fortune 500 companies? It’s especially true when thinking about the optimal marketing strategy. Are they in the $10/month range?
HUBSPOT | THURSDAY, OCTOBER 4, 2012
[Companies] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. The new LinkedIn company page design is HERE! If you need a little refresher about what to do to set it up, reference our ridiculously in-depth ebook on the subject, A Step-by-Step Guide to LinkedIn's New Company Pages. Go set it up!
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 8, 2014
[Companies] 5 Ways B2B Companies Can Take Advantage of Facebook
Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. 1. Some companies spotlight their fans to help them feel more appreciated.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, OCTOBER 19, 2011
[Companies] Sales Objection: "We're Already Working with Another Company"
Then they invariable say, "We already work with another company for that." But first, you need to deal with that "other company" sales objection head on. I'm sure a company your size (market position, status) is already working with another firm to handle your (fill in the blank) needs.". Salesperson Asks. How should I respond?
HUBSPOT | MONDAY, FEBRUARY 22, 2016
[Companies] The Essential Guide to Branding Your Company [Free Kit]
When establishing your own company's brand, you have to dig deep into its roots and determine what your product really means to your customers. And that's why we teamed up with online print and design company MOO to bring you The Essential Guide to Branding Your Company. GoPro? Excitement. Prada? Sophistication. Band-Aid?
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 12, 2014
[Companies] Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming
This is awesome news for companies in the Tampa/St. ” This is exciting news for Jeff and for many companies in the Tampa/St. The Business Marketing Association can help companies a lot and we are exciting to bring them to you. The Business Marketing Association is coming to Tampa Bay soon – within weeks.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 2, 2011
[Companies] How do I find the “voice” on my company blog?
Your company blog should be aligned with your marketing and business strategies, otherwise … why do it? Maybe you even have a small win — “Hey a customer mentioned our blog today.. 4) Relaxation — Company begins to trust the content developers and the process. Your company might be right.
HUBSPOT | TUESDAY, APRIL 26, 2016
[Companies] 8 Reasons Super Specialized Companies Should Embrace Inbound
“People don’t shop for our products online.”. I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. call them “superniche” companies. If a company has a viable product that solves a problem, people are looking for it. Wrong.
INDUSTRIAL MARKETING TODAY | TUESDAY, OCTOBER 16, 2012
[Companies] Is Blogging Right for Every Industrial Company?
The fact that you found this industrial marketing blog and are reading my post, tells me that you have asked yourself that very question and are curious about the answer. [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
FEARLESS COMPETITOR | FRIDAY, JUNE 15, 2012
[Companies] Content Marketing – How the Total Lack of Understanding Hurts Some Companies
As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. They created one lonely eBook (written by Jeff Ogden of sales lead generation company Find New Customers ) and stopped. It didn’t work.
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 5, 2013
[Companies] Content Marketing: How a technology company used its employees to generate quality content [Video]
Jansen explained by generating content from within Softchoice, a technology solutions and services provider, it empowered employees throughout the company to become advocates of the content they created. Developing a content marketing strategy remains a big undertaking. Others include: Managing processes that best serve customers.
HUBSPOT | TUESDAY, MARCH 20, 2012
[Companies] 13 Brands Using LinkedIn Company Page Features the Right Way
Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Company Status Updates.
BIZNOLOGY | WEDNESDAY, JUNE 12, 2013
[Companies] Are You a Good Online Spokesperson For Your Company?
One of the more astonishing things about the social media revolution is that companies have had to dramatically loosen the reins on employees speaking publicly about their workplace over just the past few years. Until For most employees, though, speaking about your company online isn’t central to the job. Don’t have key messages?
HUBSPOT | MONDAY, MARCH 10, 2014
[Companies] Facebook Updates Company Page Design and Introduces "Pages to Watch"
One of the most annoying things about working with Facebook Company Pages is that each type of post appeared different when viewed on your Page versus in the News Feed. As of today, you can wave bye-bye to that confusing, cluttered, two-column Company Page design and say hello to a slick, one-column layout. What''s missing?
INDUSTRIAL MARKETING TODAY | TUESDAY, OCTOBER 9, 2012
[Companies] Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions
Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. There are experts who are more qualified than I am in crafting a Value Proposition that is so unique to a company that it cannot be easily duplicated by others.
BIZNOLOGY | MONDAY, JUNE 23, 2014
[Companies] Why do companies struggle with ROI?
The post Why do companies struggle with ROI? Repurposing: Content marketing made easy! Content marketers have it tough sometimes — creating all that content is no easy matter and staring down an empty editorial calendar with a nary a tweet in hand is enough to give any content marketer pause. It doesn’t have to be that way though.
INDUSTRIAL MARKETING TODAY | FRIDAY, JUNE 17, 2011
[Companies] Why Industrial Companies and Manufacturers Struggle with Content Marketing
Many industrial companies and manufacturers struggle with content marketing. If you are the Sales & Marketing Director or the Marketing Specialist in one of these companies, you need to: Sift through the volumes of online information about content marketing. Inviting guest bloggers to post on your company blog if you have one.
FEARLESS COMPETITOR | TUESDAY, MARCH 8, 2011
[Companies] What Type of Content Should My Company Produce?
That’s the tagline of Mitch Joel’s popular book and, without question, companies need to embrace a publishing mindset in B2B marketing. To read the full article, please click on What Type of Content Should My Company Produce? Find New Customers is one of few lead generation companies in New York. Thanks Mitch.
HUBSPOT | MONDAY, NOVEMBER 12, 2012
[Companies] 9 Companies We Admire for Creating Marketing People Love
Any company can "do" marketing. But the companies that can consistently create marketing people love are the companies that really get noticed. please share the many other companies out there that do this in the comments. Moosejaw is a outdoor apparel and sporting goods company. Take their site layout, for example.
HUBSPOT | WEDNESDAY, JULY 25, 2012
[Companies] 21 Reasons People Don't Trust Your Company
Then why are there still so many companies out there eliciting the stink eye from leads and prospects? You could hire a branding consultant or agency to help your company be more likeable, but I have a better idea. 21 Reasons People Don't Trust Your Company. 1) You're rocking an erratic website design. Hey, lean in real close.
HUBSPOT | WEDNESDAY, DECEMBER 30, 2015
[Companies] 6 Essential Nurturing Workflows For Every B2B Company
For companies in the B2B space, there 6 workflows that are essential for them to be using. 1) Subscriber Workflows. It should also let them know what to expect from your company such as how many times will you email them? Will they be emailed every time your company publishes a new blog, or will it be in a weekly or monthly roundup?
FEARLESS COMPETITOR | SATURDAY, JANUARY 28, 2012
[Companies] Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
5 Ways to Differentiate Your Company in a Highly Competitive Marketplace (click on title to register for this webinar). Jeff Ogden of Find New Customers will share five creative ways companies today break through the clutter and getting themselves heard. Overview. When everyone’s shouting, no one hears anything. What do you think?
HINGE MARKETING | THURSDAY, JANUARY 14, 2016
[Companies] 6 Important LinkedIn Company Page Strategy Tips
LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? Your LinkedIn Company Page is not a space to upload a digital resume for your business. Build your brand. White papers.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, SEPTEMBER 17, 2015
[Companies] Leading Companies for Customer Service, On and Off Social
Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale.
B2B LEAD GENERATION BLOG | MONDAY, APRIL 15, 2013
[Companies] How Reversing the Funnel Increased Sales by 14% for a Sales Incentive Company
But, when Certif-A-Gift Company, a sales incentive company, reversed this presumption, they ended up increasing sales by 14% and moving prospects through the sales cycle 23% faster. They had previously invested most of their time and resources at the very top of the funnel by building awareness among their channel partners.
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 24, 2012
[Companies] Can Digital Marketing Make the Phone Ring for Industrial Companies?
Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. However, a qualified lead means different things to different people and it is rare for me to find too many of these companies to have a clear definition of what a lead means to them. wish it were that easy.
HUBSPOT | THURSDAY, OCTOBER 25, 2012
[Companies] 7 Companies That Totally 'Get' Their Buyer Personas
That exercise has come to manifest itself in what we in the biz call a " persona ," and there are some companies who have done an excellent job at not just figuring out who their target customer is, but marketing to them in just the right way. If you've ever seen a company's marketing campaign and stopped to think, "Wow. Seventeen.
HUBSPOT | WEDNESDAY, DECEMBER 23, 2015
[Companies] 5 Ecommerce Companies Using Content Wisely this Holiday Season
The company keeps the online magazine all year long, however, and fills it with decorating advice, information about new products, and tips for finding the best deals. Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. Coach. Who could possibly stop watching? Target.
SOCIAL MEDIA B2B | THURSDAY, FEBRUARY 4, 2016
[Companies] How B2B Companies Can Use Awards as a Marketing Strategy
B2B companies compete every day for customers, and marketing is one of the ways that they wage that battle. Every company and every business is great at something. But you shouldn’t stop there – because you also need to identify which aspects of your company need third party validation? And business is no different.
STORIES THAT SELL | TUESDAY, OCTOBER 1, 2013
[Companies] How Customer Case Studies Drive Traffic to Company Sites
Companies today are using case studies in multiple ways to pull prospects to their websites, from traditional print media to social media to digital advertising. The company helps organizations market effectively with postcards. also learned the company mentions its customer successes on LinkedIn and Facebook. Print Advertising.
INDUSTRIAL MARKETING TODAY | MONDAY, FEBRUARY 18, 2013
[Companies] Responsive Web Design Becoming Important to Industrial Companies
Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. In case you are wondering what the heck [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
HUBSPOT | WEDNESDAY, NOVEMBER 12, 2014
[Companies] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
Remarkably, though, most companies don’t have a strategy in place to drive inbound calls. Adding a phone number will get prospects on the line at the moment of highest interest: when your company or solution is top of mind. 2) Use click-to-call buttons for your mobile audiences. That’s right -- smartphones aren’t just mini computers.
B2B MARKETING INSIDER | WEDNESDAY, MARCH 2, 2016
[Companies] This New Digital Divide Is Leaving Most Companies Behind
The post This New Digital Divide Is Leaving Most Companies Behind appeared first on Marketing Insider Group. What digital divide? Among one of the world’s most innovative nations, the United States is globally known for its cutting-edge digital capabilities. Yet according to a recent McKinsey report, the U.S. Marketing Strategy
JUNTA 42 | WEDNESDAY, DECEMBER 2, 2015
[Companies] Why Brands Need to Acquire a Media Company [Here’s How]
Grantland is a well-known brand with significant traffic and loyal subscribers, and considering Nike spends upwards of $3 billion a year on advertising and demand creation ( according to Nike reports ), the company could purchase the asset for a song (comparably speaking). But alas, Grantland is dead. They’ve never even thought of this.
MARKETING ACTION | MONDAY, FEBRUARY 11, 2013
[Companies] Act-On Elected to Forbes “America’s Most Promising Companies” list
Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. based, privately held, high-growth companies. It’s an honor we share with two other Portland, Oregon-area companies: Elemental Technologies and Jama Software.
LEADER NETWORKS | TUESDAY, NOVEMBER 1, 2011
[Companies] Keeping The B2B Customer Satisfied: Why Companies Need Online Communities
But in a world of fierce global price competition, increasing transparency of business practices, and ever-rising complexity, these customer interaction channels are no longer enough for many B2B companies. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building.
HUBSPOT | WEDNESDAY, DECEMBER 24, 2014
[Companies] 15 Weird and Wonderful Company Holiday Cards
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. It''s that time of year again, when agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, and websites. It''s also the time where agency staffers are given free reign to get downright weird. 14) St.
INDUSTRIAL MARKETING TODAY | TUESDAY, JULY 22, 2014
[Companies] To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking
Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. I’m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a [.]
FEARLESS COMPETITOR | THURSDAY, AUGUST 4, 2011
[Companies] You’d Make a Great Company Evangelist!
“You would make a great company Evangelist.. What is the business value a company would get from an Evangelist? Company Evangelist. Usually they have some kind of personal platform that combines with a company platform and both are synergistically promoted. Does this sound like something your company needs?
HUBSPOT | MONDAY, OCTOBER 8, 2012
[Companies] How to Painlessly Transition Your Company to Inbound Marketing
That means if you're really interested in transitioning your company to inbound marketing, it's time get a little sneaky. It's time to integrate your inbound marketing campaigns with your company's more traditional marketing campaigns. Start writing posts on your company blog -- and if you don't have one, set one up!
HUBSPOT | WEDNESDAY, JULY 24, 2013
[Companies] Why Media Companies Are Struggling (And How Inbound Can Help)
Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Why Media Companies Are Struggling. You have a long-time advertiser that is a mortgage company, let''s call them ABC Mortgage Company.
HUBSPOT | TUESDAY, JULY 7, 2015
[Companies] 3 Companies Creating Perfect Omnichannel Ecommerce Experiences
Here are a few companies that have the omnichannel thing down to an art. These are three companies you could really learn a thing or two from. Before we get too far into this how-to, let’s first talk about what “omnichannel” actually means. Starbucks. Their app makes shopping online and in the store easy for everyone. Oreal. Macy’s.
SAZBEAN | THURSDAY, APRIL 7, 2011
[Companies] Impact of Google Algorithm Change on B2B Companies
They’ve found that: The change in Google’s algorithm generally has worked in favor of B2B companies. For most of the companies in this report, their website traffic either improved or remained constant. If you’re a B2B company, what changes have you seen in your Google traffic? News & Notes
SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 29, 2010
[Companies] Employees Have No Clue if Their Company Has a Social Media Policy
53% of the employees find that their colleagues should be disciplined by their employer if they slander the company on social networking websites. An important conclusion is that most employees aren’t aware of possible legal consequences when publicly criticizing their company. Of course, users must know these risks too. MyJobGroup.co.uk
SOCIAL MEDIA B2B | THURSDAY, MAY 31, 2012
[Companies] 69% of B2B Companies Ignore Social Media Feedback
A majority of B2B companies are not paying enough attention to their customers’ social media activities and managing them for effective business outcomes. Many B2B companies are just plain ignoring social media in their day to day operations. 51% of B2B companies have no social media tracking in place at all.
HUBSPOT | THURSDAY, SEPTEMBER 6, 2012
[Companies] LinkedIn Launches New Company Page Design: See What's Changing
LinkedIn Company Pages are about to get a little design makeover, the social network announced on its blog today. Company Page Changes: General Overview. All in all, the changes you'll see will affect only the design of your Company Page. Example Makeover: HubSpot's LinkedIn Company Page. Surprise! The Old Homepage.
JUNTA 42 | MONDAY, APRIL 30, 2012
[Companies] 3 Ways to Extract Brand Stories from Inside the Company
Now, before we look at some of the ideas below, we all need to realize that almost NO COMPANY has a shortage of raw material for content marketing (this piece on content audits may help). In one technology company we worked with in the past, much of the customer service happened through back and forth email. You’ve done it.
HUBSPOT | TUESDAY, MARCH 1, 2016
[Companies] The Future of the Office: 7 Innovative Ways Companies Are Changing the Workplace
What makes an office environment great is different for every company. A lot of it has to do with a company's culture and how employees there like to work. Innovative Ways Companies Are Changing the Workplace. 1) "Hot-Desking" (i.e. It makes me feel more in touch with my co-workers and what's going on in the company.".
BIZIBLE | MONDAY, JANUARY 11, 2016
[Companies] 5 Questions B2B Companies Should Ask Their Paid Search Agency
If your business has revenue goals, your paid search agency should be working to achieve the KPIs that will help the company reach their intended mark. There’s no email address, no name, no contact details, no company information -- nothing that could be ported over into the CRM. And -- don’t just take ‘yes’ for an answer.
INTEGRATED B2B | THURSDAY, NOVEMBER 8, 2012
[Companies] Content marketing? Danish companies show you how to do it.
Scandinavians companies, and Danish companies in particular, are known for their no-nonsense, modest approach to B2B marketing. Many Danish companies have not built their successes on huge marketing budgets as seen in other parts of the world. How do you approach content marketing at your company?
HUBSPOT | WEDNESDAY, OCTOBER 30, 2013
[Companies] The 100 Most Loved Companies in the World
Cracking that code and finding a way to get people to have an emotional connection with a company or product is a big part of what marketers do. APCO surveyed 70,000 people in 15 countries about 600 top brands to develop its list of the world’s 100 most loved companies. What companies would you add or remove from this list?
HALEY MARKETING | MONDAY, JANUARY 18, 2016
[Companies] How Can My Company Gain More Social Media Followers?
Make sure your social media pages are linked to directly from your company website. Provide a standard template for links to the company social pages that your team can include in their email signatures. The post How Can My Company Gain More Social Media Followers? So how can you grow a strong following? Start with your team.
FEARLESS COMPETITOR | TUESDAY, AUGUST 5, 2014
[Companies] Passion for Hire – the Biggest Mistake Companies do in Hiring
Roger believes passion is too often ignored in hiring, despite the fact that most companies claim their people are their greatest asset. “Brands don’t build themselves. It takes people.” Roger cites a bo0k by Kate Newlin, and her book Passion Brands, Why Some Brands are Just Gotta Have, Drive All Night For.
HUBSPOT | WEDNESDAY, NOVEMBER 4, 2015
[Companies] A SaaS Marketing Plan for High Growth Companies
The same might be said for for the transition from product-market fit to the growth stage of a SaaS company. Tomasz Tunguz has noted that SaaS companies invest between 80 and 120 percent of their revenue in sales and marketing , while Jason Lemkin has discussed using 40 percent of your revenue-growth delta as a marketing spend. Before.
HUBSPOT | TUESDAY, APRIL 21, 2015
[Companies] 6 Cool Company Blogs Everyone Will Enjoy Reading
And watching them grow has been a master class in what a customer-driven company should look like. Ask any inbound marketer, and most will name a company whose marketing inspires them like ModCloth inspires me. asked other inbound marketers to name companies they think are rocking their blogs the way we'd all like to.
MARKETRI | WEDNESDAY, FEBRUARY 29, 2012
[Companies] Marketri LinkedIn Tip 13: Setting Up a Company Page on LinkedIn
It’s time to set up a company page. Benefits to Starting a Company Page. Having a LinkedIn company page provides another outlet to share your message, company achievements, news, etc. What to Know Before Starting Your Company Page. yourcompany.com) will have difficulty creating a company page.
SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 15, 2012
[Companies] The Secrets Behind Successful Company Blogs
According to Hubspot’s, State of Inbound Marketing Lead Generation Report, 2010 , “B2B companies that blog generate 67% more leads per month” than those who do not. The most successful company blogs capture quality leads, not just more leads. That’s not a typo. If you aren’t blogging, you’re falling behind.
MODERN B2B MARKETING | THURSDAY, JULY 31, 2014
[Companies] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
Parallel to this, a new ecosystem of mobile app companies has emerged and come into their own. That’s also why successful app companies have shifted away from siloed acquisition/retention marketing practice, and toward customer lifecycle marketing. Director of Marketing, the company has increased monthly engaged users by 21%.
INDUSTRIAL MARKETING TODAY | MONDAY, JULY 16, 2012
[Companies] The Real Value of Content Marketing for Industrial Companies
In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. According to them, that has always been a job done by sales and not marketing.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 18, 2014
[Companies] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. I follow a few key topics on Quora , and I try to answer a question over there at least once a week. My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. No, no, no! Good luck!
FEARLESS COMPETITOR | FRIDAY, JULY 20, 2012
[Companies] Only 22% of Fortune 100 companies blog. We disagree.
We believe blogging serves our sales lead generation company well. Sales lead generation | The power of blogging. While blogging is low in very large firms, the sales lead generation firm Find New Customers doubled down on blogging – twice. Google loves blogs and fresh content. Different. Fresh (updated regularly). What do you think?
MARKETING ACTION | THURSDAY, SEPTEMBER 5, 2013
[Companies] 5 SEO Strategies Every Company Needs to Master
If so, and if keeping up with the changes in SEO is high on your agenda, then don’t miss our own Martin Laetsch’s presentation, “5 SEO Strategies Every Company Needs to Master.” For a quick overview check out this infographic: The post 5 SEO Strategies Every Company Needs to Master appeared first on Marketing Action Blog - Act-On.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 6, 2012
[Companies] 5 Ways to Generate Leads from a LinkedIn B2B Company Page
Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. Products and Services. Free Banners.
INTEGRATED B2B | THURSDAY, NOVEMBER 22, 2012
[Companies] Content production? Danish companies have it right
But while planning and strategy in itself aren’t easy tasks for many companies not used to the new realities and change in B2B buyer behavior content production apparently is seen as the biggest challenge to executing content strategy in 2012. Danish companies have it right appeared first on IntegratedB2B. The post Content production?
PWB MARKETING BLOG | WEDNESDAY, AUGUST 17, 2011
[Companies] Can Your Customers Find Your B2B Industrial Company Online?
Quick, type in your company name in Google. Does your company show up for the first listing? If you’re company isn’t dominating the first page of Google search results for your own company name, you have an Internet visibility problem. B2B companies that blog generate 67% more leads per month than those who do not.
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 17, 2013
[Companies] Find Your Company’s Hidden Marketer
You just have to give everyone the opportunity,” explains Stella Fayman, CEO and co-founder of Matchist , a startup that connects freelance web and mobile developers with companies looking for talent. The post Find Your Company’s Hidden Marketer appeared first on VR Marketing Blog. Create a process. Gauge interest. Start small.
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 15, 2013
[Companies] The Upside of Creating a Learning Culture at Your Company
The customer benefits from a happier, more skilled team member, and the company benefits from increased productivity, customer loyalty and ultimately, profitability. If you’re already on your way there, share one of your examples of how this positive culture benefits your team and ultimately, your company, in the comments below
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 10, 2014
[Companies] Find New Customers, the nice demand generation company, looks better than ever!
And he did lots of great work yesterday on the website of Find New Customers , the nicest company in B2B demand generation today, which is now based in the Sunshine State of Florida. Jeff Ogden, President of Find New Customers is an award-winning marketing expert who can HELP your company fix its key sales challenges.
HUBSPOT | MONDAY, FEBRUARY 17, 2014
[Companies] Could the Internet of Things Turn More Companies Inbound?
If you allowed Nest to share that information with third parties -- such as a sweatshirt company -- those companies could send you much more tailored and engaging content. Heck, the sweatshirt company could send you a nice new sweatshirt with a note that says, "Thanks for doing your part to help the environment! Still. Inbound
FEARLESS COMPETITOR | TUESDAY, OCTOBER 25, 2011
[Companies] Find New Customers – the Unmarketing Company
We talked about our company policy of zero paid advertising. Does this sound like the kind of company you’ll like to work with? Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Start Engaging.” ” We live that.
HUBSPOT | SATURDAY, FEBRUARY 27, 2016
[Companies] We Documented Our Company's Mistakes Every Week for a Year. Here’s What We Learned.
We found that focusing on building relationships with companies that could be great clients, even if they're a year away from that, is far more valuable than ignoring every prospect who doesn't meet the perfect profile for your sales pipeline. This post originally appeared on HubSpot's Agency Post. 10) Repeat everything. Repeat everything.
ACT-ON | TUESDAY, FEBRUARY 9, 2016
[Companies] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
As the company (which later sold and is now FedEx Office ) grew, it necessarily began to pay more attention to its branding. At some point on your timeline, your company begins to grow up and your brand matters enough for you to polish it (if necessary) and then make sure it’s being used consistently across your entire organization.
HUBSPOT | TUESDAY, JANUARY 14, 2014
[Companies] Is My Company Ready for Marketing Automation?
How do you educate them beyond the problem you solve, into how you might be a fit for their company? This is helpful, but I don’t think my company is ready for marketing automation. Don’t sign that marketing automation contract …yet. They seem excited, but you’re skeptical. Under 10,000 records). Email Sign Ups.
INDUSTRIAL MARKETING TODAY | MONDAY, JUNE 17, 2013
[Companies] Creating Thought Leadership for Manufacturing and Industrial Companies
Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
HINGE MARKETING | THURSDAY, OCTOBER 22, 2015
[Companies] 7 Hidden Opportunities to Increase Your Company’s Value
Some of the best opportunities for a company to improve its value lie hidden in plain view. Companies hire professional service firms to solve specific problems. They found that over 60% of their clients felt that they didn’t know all the services the company offered. Don’t fall into this trap. They were right.
B2B MARKETING INSIDER | TUESDAY, AUGUST 18, 2015
[Companies] 3 Examples Of Companies Being Customer-Centric
The company who understands their buyer better and can demonstrate that understanding, wins. Deloitte and Touche found that customer-centric companies are 60% more profitable than those not focused on the customer (cue the DUH!’s What’s more, when the company’s CEO does site visits, he meets with customers first.
FEARLESS COMPETITOR | SATURDAY, MARCH 9, 2013
[Companies] Summary of this week’s posts from the sales lead generation company Find New Customers
Buffer Here is the summary of the posts from this week from the sales lead generation company Find New Customers. Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers. Awash in an Ocean of Content, Companies with the best Buyer Insights win the digital marketing battle. Please stop talking.
FEARLESS COMPETITOR | SATURDAY, APRIL 13, 2013
[Companies] Pruning my list of contacts from my sales lead generation company
Jeff Ogden, an award-winning marketing expert, is President of the sales lead generation company , Find New Customers , in addition to hosting Marketing Made Simple TV. The post Pruning my list of contacts from my sales lead generation company appeared first on Fearless Competitor. It’s time to prune your list of relationships.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 20, 2012
[Companies] B2B Companies Can Target LinkedIn Updates
LinkedIn now lets companies target their status updates by a variety of factors. One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. And remember, only company page admins can post company status updates.
SNAPAPP | THURSDAY, OCTOBER 8, 2015
[Companies] 6 "Boring" Companies Making Amazing Content
The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. McKinsey & Company. Element Fleet helps companies in a wide range of industries to manage every aspect of their vehicle fleets and handling equipment. Take a look! 1. Cornerstone OnDemand.
HUBSPOT | FRIDAY, NOVEMBER 18, 2011
[Companies] 11 Reasons Your LinkedIn Company Page Sucks
Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.
SOCIAL MEDIA B2B | TUESDAY, APRIL 24, 2012
[Companies] Another Facebook Photo Change for B2B Companies
Just when you thought you were settled in with the Facebook Page for your B2B company comes another change. For many B2B companies this change will be nothing more than an annoyance in resizing one small image, as seen in these best B2B Timeline Cover Photos. In looking for any kind of official notice, I found this post on Reface.me
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 12, 2014
[Companies] It may be time to drop your annual marketing strategy
Early in my career, my company required me to submit annual forecasts for the next five years of sales for our accounts! In Here is my company marketing strategy: Assess, React and Shift. But then again, Michael Porter’s company went bankrupt in 2012! Comments … although many companies do try to do just that! Wrong?
KEO MARKETING | TUESDAY, AUGUST 18, 2015
[Companies] Google Becomes Part of New Alphabet Company
In an official announcement on the Google blog, Larry Page revealed that he and fellow Google co-founder Sergey Brin have created a new company, called Alphabet. This new entity will be comprised of a collection of companies, including Google. This move seems intended at least in part to help Google return to its roots.
SOCIAL MEDIA B2B | FRIDAY, OCTOBER 7, 2011
[Companies] B2B Companies Can Update Status on LinkedIn
LinkedIn remains B2B companies’ favorite social network. Recently LinkedIn added a new feature that makes using LinkedIn for your B2B business even better: Company Status Updates. Having company profiles was nice to gather some data, for SEO benefit and to follow companies that were of interest to you.
THE FORWARD OBSERVER | MONDAY, NOVEMBER 26, 2012
[Companies] How B2B Companies Can Know If Their Trade Show Marketing Works
Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. For many companies, trade show marketing is driven by one the most powerful forces on the planet: inertia. And which aren’t.
BIZNOLOGY | MONDAY, JUNE 9, 2014
[Companies] Why your company can’t adopt marketing automation
I was sitting there quietly in this meeting with a dozen other people, all trying to figure out why this company couldn’t roll out the expensive marketing automation suite that they bought. It’s a large company, so there was a lot to discuss. There seemed to be lots of reasons for them to go slowly. This seems impossible!”
SOCIAL MEDIA B2B | MONDAY, OCTOBER 3, 2011
[Companies] Why Does Facebook Hate B2B Companies?
It makes me wonder why Facebook hates B2B companies. Was Mark Zuckerberg bit by a B2B company when he was a kid? B2B companies need the rigor of data to track their success in the online world. Whether those ads direct prospects to content on Facebook or on the company website, it is critical to have the click data.
WINDMILL NETWORKING | THURSDAY, MARCH 22, 2012
[Companies] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
Here are five strategic tips to help you properly establish your firm’s LinkedIn Company Page: Take Control : LinkedIn might have already created your page automatically, but now it is time for you to register yourself as the person who edits and controls the page. What other tips would you add? My Google Profile+. LinkedIn
SALES PROSPECTING PERSPECTIVES | THURSDAY, NOVEMBER 21, 2013
[Companies] Square Peg, Round Hole: Align Prospects & Employees to Company Goals
Companies that are fortunate enough to enjoy high growth are under pressure to grow their team. This is especially true for services companies. One bad hire could touch several customers, and of course there is the negative impact on company culture to consider. I’ve been in sales a long time. More years than I care to count.
JUNTA 42 | SATURDAY, MARCH 21, 2015
[Companies] This Week in Content Marketing: Starbucks Announces Next Move as Media Company
Prominent Washington Post journalist quits to partner with Starbucks (3:18): Rajiv Chandrasekaran, a former Baghdad correspondent who co-authored a book on veterans with Starbucks CEO Howard Schultz, has announced he is leaving the newspaper to form a media company in Seattle. This week’s show. Content marketing in the news.
HUBSPOT | TUESDAY, DECEMBER 9, 2014
[Companies] 3 Strategies Your Ecommerce Company Should Borrow From Amazon
Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. The Take Away. Ecommerce
HUBSPOT | MONDAY, MARCH 2, 2015
[Companies] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
million company Page Likes outshine MasterCard''s 12 million. Ba da ba ba ba, I’m lovin’ it. We can instantly identify their logos. We can hum along to their jingles. We’re on a first name basis with their mascots. We can repeat their slogans as mantra. How were big brands like McDonald’s able to attain such a ubiquitous status? Great.