INBOUND SALES NETWORK | FRIDAY, DECEMBER 7, 2012
[Companies] Why B2B Companies Need Marketing Automation
If your company is like most Business-to-Business (B2B) companies, you are involved in a complex sale involving many people throughout the various stages of the customer’s buying process. The problem is most lead generation strategies and most tools that most companies use are designed based on just that happening.
INDUSTRIAL MARKETING TODAY | THURSDAY, SEPTEMBER 12, 2013
[Companies] Marketing Automation Alone Can’t Deliver ROI for Industrial Companies
Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Then why [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
CMO ESSENTIALS | MONDAY, OCTOBER 20, 2014
[Companies] Why Customer Experience is Critical to Company Success
Happy customers define company success. After all, your customers are your company’s biggest assets. Lynn Tsoflias is the vice president of customer success at Insightly , a San Francisco-based company that provides a customer relationship management (CRM) and project management solution for small businesses. Listen and listen.
HUBSPOT | TUESDAY, JULY 7, 2015
[Companies] 3 Companies Creating Perfect Omnichannel Ecommerce Experiences
Here are a few companies that have the omnichannel thing down to an art. These are three companies you could really learn a thing or two from. Before we get too far into this how-to, let’s first talk about what “omnichannel” actually means. Starbucks. Their app makes shopping online and in the store easy for everyone. Oreal. Macy’s.
SOCIAL MEDIA B2B | THURSDAY, JULY 24, 2014
[Companies] Do B2B Companies Really Need to Be on Facebook?
Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. B2B companies need to use these social media platforms to achieve higher level business goals that others in the organization are tracking and supporting. Can a B2B company quit Facebook? Step 1: Twitter.
FEARLESS COMPETITOR | TUESDAY, OCTOBER 25, 2011
[Companies] Find New Customers – the Unmarketing Company
We talked about our company policy of zero paid advertising. Does this sound like the kind of company you’ll like to work with? Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Start Engaging.” ” We live that.
BIZNOLOGY | WEDNESDAY, JUNE 12, 2013
[Companies] Are You a Good Online Spokesperson For Your Company?
One of the more astonishing things about the social media revolution is that companies have had to dramatically loosen the reins on employees speaking publicly about their workplace over just the past few years. Until For most employees, though, speaking about your company online isn’t central to the job. Don’t have key messages?
B2B MARKETING MENTOR | WEDNESDAY, JULY 10, 2013
[Companies] 4 Ways B2B Companies Can Consumerize Their Marketing
B2B companies are increasingly borrowing marketing strategies that have proven successful in B2C markets. B2C companies have learned how to market cost-effectively to the masses, presenting buyers with transparent pricing and a simple purchasing process. This article looks at four ways B2B companies can consumerize their marketing.
BIZNOLOGY | MONDAY, JUNE 23, 2014
[Companies] Why do companies struggle with ROI?
The post Why do companies struggle with ROI? Repurposing: Content marketing made easy! Content marketers have it tough sometimes — creating all that content is no easy matter and staring down an empty editorial calendar with a nary a tweet in hand is enough to give any content marketer pause. It doesn’t have to be that way though.
HUBSPOT | MONDAY, NOVEMBER 12, 2012
[Companies] 9 Companies We Admire for Creating Marketing People Love
Any company can "do" marketing. But the companies that can consistently create marketing people love are the companies that really get noticed. please share the many other companies out there that do this in the comments. Moosejaw is a outdoor apparel and sporting goods company. Take their site layout, for example.
HUBSPOT | THURSDAY, OCTOBER 25, 2012
[Companies] 7 Companies That Totally 'Get' Their Buyer Personas
That exercise has come to manifest itself in what we in the biz call a " persona ," and there are some companies who have done an excellent job at not just figuring out who their target customer is, but marketing to them in just the right way. If you've ever seen a company's marketing campaign and stopped to think, "Wow. Seventeen.
FIFTH GEAR ANALYTICS | THURSDAY, JULY 28, 2011
[Companies] Mentoring: People Leave Leaders – Not Companies.
We know that most people leave leaders, not companies. We also know that great performers most often join leaders, not companies. Our company’s most valued and core asset is our people. We try to move forward, intentionally, developing this asset.
INDUSTRIAL MARKETING TODAY | MONDAY, JULY 16, 2012
[Companies] The Real Value of Content Marketing for Industrial Companies
In today’s uncertain economy, manufacturing and industrial companies are taking more than a hard look at their marketing spends. These companies have always thought of marketing as sales support, so it requires a lot of convincing to change that mind-set. According to them, that has always been a job done by sales and not marketing.
HUBSPOT | WEDNESDAY, JULY 24, 2013
[Companies] Why Media Companies Are Struggling (And How Inbound Can Help)
Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Why Media Companies Are Struggling. You have a long-time advertiser that is a mortgage company, let''s call them ABC Mortgage Company.
VISUALLY | MONDAY, NOVEMBER 9, 2015
[Companies] Introducing Company Workspace and Pro plan: A faster and easier way to create great content
Today, we’re building on that success with the launch of Company Workspace. Now anyone with a Visually Pro plan can produce consistently excellent content across their whole organization by managing all their company’s Visually projects in one place. Why we created Company Workspace. What is a Company Workspace? Updates
WINDMILL NETWORKING | THURSDAY, JULY 16, 2015
[Companies] Companies are Embracing Influencer Marketing in 2015
Companies are Embracing Influencer Marketing in 2015 by Raymond Morin - Maximize Social Business. State of Influencer Engagement – New Study by Augure For the second consecutive year, Augure has just published the results of its annual study on the state and the practices of influencers relations. Author information. Raymond Morin.
B2B LEAD GENERATION BLOG | MONDAY, APRIL 15, 2013
[Companies] How Reversing the Funnel Increased Sales by 14% for a Sales Incentive Company
But, when Certif-A-Gift Company, a sales incentive company, reversed this presumption, they ended up increasing sales by 14% and moving prospects through the sales cycle 23% faster. They had previously invested most of their time and resources at the very top of the funnel by building awareness among their channel partners.
DELICIOUS B2BMARKETING | THURSDAY, MARCH 24, 2011
[Companies] Top 5 Mistakes to Avoid on Your Company Blog
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
MODERN B2B MARKETING | FRIDAY, APRIL 19, 2013
[Companies] Why Your Company Blog is Striking Out
So what happens if the company blog is suffering from a case of no interest? First of all, your communications manager should make sure the problem is not with the company’s reputation. Save the Company Blog! Ask yourself the question, what is the primary purpose of your company blog? Assign a Managing Editor.
HUBSPOT | TUESDAY, APRIL 21, 2015
[Companies] 6 Cool Company Blogs Everyone Will Enjoy Reading
And watching them grow has been a master class in what a customer-driven company should look like. Ask any inbound marketer, and most will name a company whose marketing inspires them like ModCloth inspires me. asked other inbound marketers to name companies they think are rocking their blogs the way we'd all like to.
ACHIEVE MARKET LEADERSHIP | TUESDAY, MAY 22, 2012
[Companies] Are Company Blogs Becoming Obsolete?
The percentage of companies that maintain blogs fell to 37% in 2011 from 50% in 2010. We read an interesting article that says as corporate blogs are losing favor, being replaced by nimbler social media networking tools such as Facebook and Twitter. What is the status of your blog? Check out the article in it’s entirety here.
INDUSTRIAL MARKETING TODAY | TUESDAY, OCTOBER 9, 2012
[Companies] Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions
Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. There are experts who are more qualified than I am in crafting a Value Proposition that is so unique to a company that it cannot be easily duplicated by others.
FEARLESS COMPETITOR | FRIDAY, JULY 20, 2012
[Companies] Only 22% of Fortune 100 companies blog. We disagree.
We believe blogging serves our sales lead generation company well. Sales lead generation | The power of blogging. While blogging is low in very large firms, the sales lead generation firm Find New Customers doubled down on blogging – twice. Google loves blogs and fresh content. Different. Fresh (updated regularly). What do you think?
INBLURBS | MONDAY, JUNE 27, 2011
[Companies] How companies are using social media for marketing research
Facebook Pages: The same opportunity here with company pages. Look out for company pages of your competition and “Like” them. How to do social media for marketing research? In fact this is the first part of a social media marketing strategy. Now you can digg deeper and discover your competition and what they are doing in social media.
MARKETRI | WEDNESDAY, FEBRUARY 29, 2012
[Companies] Marketri LinkedIn Tip 13: Setting Up a Company Page on LinkedIn
It’s time to set up a company page. Benefits to Starting a Company Page. Having a LinkedIn company page provides another outlet to share your message, company achievements, news, etc. What to Know Before Starting Your Company Page. yourcompany.com) will have difficulty creating a company page.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, OCTOBER 19, 2011
[Companies] Sales Objection: "We're Already Working with Another Company"
Then they invariable say, "We already work with another company for that." But first, you need to deal with that "other company" sales objection head on. I'm sure a company your size (market position, status) is already working with another firm to handle your (fill in the blank) needs.". Salesperson Asks. How should I respond?
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 4, 2013
[Companies] How Strong Company Cultures Increase Productivity, Passion and Profit
Ask not what you can do for your company. Ask what your company can do for you. In the past few years, discussions of company culture have multiplied across start-ups in Silicon Valley, trusted businesses in Boston, and several other areas around the world. list of values leaders of a strong company culture might exhibit.
HUBSPOT | WEDNESDAY, NOVEMBER 12, 2014
[Companies] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
Remarkably, though, most companies don’t have a strategy in place to drive inbound calls. Adding a phone number will get prospects on the line at the moment of highest interest: when your company or solution is top of mind. 2) Use click-to-call buttons for your mobile audiences. That’s right -- smartphones aren’t just mini computers.
INTEGRATED B2B | THURSDAY, NOVEMBER 8, 2012
[Companies] Content marketing? Danish companies show you how to do it.
Scandinavians companies, and Danish companies in particular, are known for their no-nonsense, modest approach to B2B marketing. Many Danish companies have not built their successes on huge marketing budgets as seen in other parts of the world. How do you approach content marketing at your company?
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 5, 2013
[Companies] Content Marketing: How a technology company used its employees to generate quality content [Video]
Jansen explained by generating content from within Softchoice, a technology solutions and services provider, it empowered employees throughout the company to become advocates of the content they created. Developing a content marketing strategy remains a big undertaking. Others include: Managing processes that best serve customers.
SOCIAL MEDIA B2B | THURSDAY, MAY 31, 2012
[Companies] 69% of B2B Companies Ignore Social Media Feedback
A majority of B2B companies are not paying enough attention to their customers’ social media activities and managing them for effective business outcomes. Many B2B companies are just plain ignoring social media in their day to day operations. 51% of B2B companies have no social media tracking in place at all.
INDUSTRIAL MARKETING TODAY | FRIDAY, JUNE 17, 2011
[Companies] Why Industrial Companies and Manufacturers Struggle with Content Marketing
Many industrial companies and manufacturers struggle with content marketing. If you are the Sales & Marketing Director or the Marketing Specialist in one of these companies, you need to: Sift through the volumes of online information about content marketing. Inviting guest bloggers to post on your company blog if you have one.
B2B MARKETING TRACTION | MONDAY, APRIL 15, 2013
[Companies] Your Facebook Company Page: How to Show Posts by Others
If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. This issue has not come up that much for my clients. Select “Allowed on Page” so that the post shows in your timeline.
INBLURBS | WEDNESDAY, NOVEMBER 17, 2010
[Companies] Why to do Search Engine Advertising with Top SEO Companies?
making use of some professional search engine optimization company’s which can provide you search engine optimization services to enhance your sites visibility and rating. You can take help of a search engine optimization company which can assist your site with quality links. Link building services. Optimization services.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 18, 2014
[Companies] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. I follow a few key topics on Quora , and I try to answer a question over there at least once a week. My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. No, no, no! Good luck!
HUBSPOT | MONDAY, MARCH 10, 2014
[Companies] Facebook Updates Company Page Design and Introduces "Pages to Watch"
One of the most annoying things about working with Facebook Company Pages is that each type of post appeared different when viewed on your Page versus in the News Feed. As of today, you can wave bye-bye to that confusing, cluttered, two-column Company Page design and say hello to a slick, one-column layout. What''s missing?
HUBSPOT | TUESDAY, MARCH 20, 2012
[Companies] 13 Brands Using LinkedIn Company Page Features the Right Way
Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Company Status Updates.
INBLURBS | FRIDAY, FEBRUARY 25, 2011
[Companies] The Fortune 100 Companies love social media
During the past years social media has reached more and more big companies. Companies as Coca Cola, SAP, IBM and many more are successfully active in social media. For those companies who still did not embrace social media ahard uphill battle has begun! How Small Companies are Evolving with New Technologies with Phil Simon.
LEADER NETWORKS | THURSDAY, JANUARY 20, 2011
[Companies] Do Customers Expect Companies To Have Online Customer Service?
I have been wondering lately if we have we reached the point where companies are expected to have an online customer service presence. Are companies being held accountable in new and different ways? Where does a company's social media accountability begin and end with their customers? The must have a Twitter account. thought.
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 8, 2014
[Companies] 5 Ways B2B Companies Can Take Advantage of Facebook
Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. 1. Some companies spotlight their fans to help them feel more appreciated.
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 5, 2011
[Companies] Top 10 B2B Companies on Twitter
As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. Part of Twitter’s success has been based on its simplicity, and that has given people and companies a wide range of options how to use it.
HALEY MARKETING | MONDAY, AUGUST 10, 2015
[Companies] What is the Difference Between a Personal and Company Facebook Page?
On a personal page, you can connect with friends, as well as following, or “liking” companies you are interested in. Facebook explicitly states that personal pages are not to be used to represent a company. Business Pages We recommend having only one business page to represent your company. How do the pages work together?
MARKETING EDGE | MONDAY, MAY 6, 2013
[Companies] Companies, Take Back Your Name
As an early user of social media I was an advocate. I believed in the openness, the discovery of new ideas, products, people etc. Sure it was a little wild west, but there were used car salesmen. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
PWB MARKETING BLOG | WEDNESDAY, AUGUST 17, 2011
[Companies] Can Your Customers Find Your B2B Industrial Company Online?
Quick, type in your company name in Google. Does your company show up for the first listing? If you’re company isn’t dominating the first page of Google search results for your own company name, you have an Internet visibility problem. B2B companies that blog generate 67% more leads per month than those who do not.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 6, 2011
[Companies] To grow your company, learn a lesson from sports
Too many companies sift through resumes, looking for the next Michael Jordan. As companies struggle to create high quality sales opportunities, they turn to lead generation companies like Find New Customers. How Can Businesses Find Winners? Hint: It’s not looking for superstars. B2B Marketing : Are the Best the Superstars?
CHRIS KOCH | FRIDAY, FEBRUARY 28, 2014
[Companies] Why Companies Must Hire for Potential, Not Skills
My former boss was flooded with letters from technical writers and Marcom people from computer companies who knew something about technology but didn’t have the ability to write the journalistic-style materials she was publishing. Companies Can’t Always Get What They Need Off the Street. Where’s the Flexibility?
HUBSPOT | TUESDAY, JANUARY 14, 2014
[Companies] Is My Company Ready for Marketing Automation?
How do you educate them beyond the problem you solve, into how you might be a fit for their company? This is helpful, but I don’t think my company is ready for marketing automation. Don’t sign that marketing automation contract …yet. They seem excited, but you’re skeptical. Under 10,000 records). Email Sign Ups.
HUBSPOT | TUESDAY, APRIL 16, 2013
[Companies] Why We Are Proud to Be a Boston Company Today
Before we return to our blog''s regular content, we wanted to take a moment as a company to express our sincere condolences to everyone impacted by yesterday''s tragedies. The Boston Marathon has long been an event that celebrates human triumph. Yesterday ended very differently. The events of yesterday will not define who we are as a city.
FEARLESS COMPETITOR | MONDAY, FEBRUARY 21, 2011
[Companies] How sloppy work made a company look very bad
Find New Customers is one of few lead generation companies in New York. What happens when you don’t test changes? Does testing really matter? Is it really that important? Let’s look at a bone-headed move by a leading marketing automation vendor recently. This was an “egg on face move if ever there was one.
HUBSPOT | WEDNESDAY, JULY 25, 2012
[Companies] 21 Reasons People Don't Trust Your Company
Then why are there still so many companies out there eliciting the stink eye from leads and prospects? You could hire a branding consultant or agency to help your company be more likeable, but I have a better idea. 21 Reasons People Don't Trust Your Company. 1) You're rocking an erratic website design. Hey, lean in real close.
HUBSPOT | MONDAY, FEBRUARY 17, 2014
[Companies] Could the Internet of Things Turn More Companies Inbound?
If you allowed Nest to share that information with third parties -- such as a sweatshirt company -- those companies could send you much more tailored and engaging content. Heck, the sweatshirt company could send you a nice new sweatshirt with a note that says, "Thanks for doing your part to help the environment! Still. Inbound
SALES INTELLIGENCE VIEW | TUESDAY, FEBRUARY 12, 2013
[Companies] Why B2B Companies Are Betting Big on Content Marketing
B2B companies are now enthusiastically adopting the very same marketing approach. Through content marketing, B2B companies can create a narrative around their companies and establish an identity that goes far beyond product brochures, paid advertisements, and product lines. There is, and it is called content marketing.
SMALL MANUFACTURER BLOG | FRIDAY, APRIL 1, 2011
[Companies] Is Your Company Ready to Combat an Internet Rumor?
Her team’s response, and how the company generated over 560 media placements to combat the rumor, makes for an exciting and informative story. One rumor — whether based in fact or not — can set off a firestorm that can knock your company flat on its butt — if you’re not prepared. — loved.
HUBSPOT | TUESDAY, DECEMBER 9, 2014
[Companies] 3 Strategies Your Ecommerce Company Should Borrow From Amazon
Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. The Take Away. Ecommerce
HUBSPOT | WEDNESDAY, OCTOBER 30, 2013
[Companies] The 100 Most Loved Companies in the World
Cracking that code and finding a way to get people to have an emotional connection with a company or product is a big part of what marketers do. APCO surveyed 70,000 people in 15 countries about 600 top brands to develop its list of the world’s 100 most loved companies. What companies would you add or remove from this list?
JUNTA 42 | SATURDAY, MARCH 21, 2015
[Companies] This Week in Content Marketing: Starbucks Announces Next Move as Media Company
Prominent Washington Post journalist quits to partner with Starbucks (3:18): Rajiv Chandrasekaran, a former Baghdad correspondent who co-authored a book on veterans with Starbucks CEO Howard Schultz, has announced he is leaving the newspaper to form a media company in Seattle. This week’s show. Content marketing in the news.
SOCIAL MEDIA B2B | FRIDAY, OCTOBER 7, 2011
[Companies] B2B Companies Can Update Status on LinkedIn
LinkedIn remains B2B companies’ favorite social network. Recently LinkedIn added a new feature that makes using LinkedIn for your B2B business even better: Company Status Updates. Having company profiles was nice to gather some data, for SEO benefit and to follow companies that were of interest to you.
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 8, 2012
[Companies] 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
5 Ways to Differentiate Your Company in a Highly Competitive Marketplace (click on title to register for this webinar). Jeff Ogden of Find New Customers will share five creative ways companies today break through the clutter and getting themselves heard. Overview. When everyone’s shouting, no one hears anything. What do you think?
SOCIAL MEDIA B2B | MONDAY, OCTOBER 3, 2011
[Companies] Why Does Facebook Hate B2B Companies?
It makes me wonder why Facebook hates B2B companies. Was Mark Zuckerberg bit by a B2B company when he was a kid? B2B companies need the rigor of data to track their success in the online world. Whether those ads direct prospects to content on Facebook or on the company website, it is critical to have the click data.
BIZNOLOGY | MONDAY, JUNE 9, 2014
[Companies] Why your company can’t adopt marketing automation
I was sitting there quietly in this meeting with a dozen other people, all trying to figure out why this company couldn’t roll out the expensive marketing automation suite that they bought. It’s a large company, so there was a lot to discuss. There seemed to be lots of reasons for them to go slowly. This seems impossible!”
HUBSPOT | WEDNESDAY, NOVEMBER 4, 2015
[Companies] A SaaS Marketing Plan for High Growth Companies
The same might be said for for the transition from product-market fit to the growth stage of a SaaS company. Tomasz Tunguz has noted that SaaS companies invest between 80 and 120 percent of their revenue in sales and marketing , while Jason Lemkin has discussed using 40 percent of your revenue-growth delta as a marketing spend. Before.
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 15, 2013
[Companies] The Upside of Creating a Learning Culture at Your Company
The customer benefits from a happier, more skilled team member, and the company benefits from increased productivity, customer loyalty and ultimately, profitability. If you’re already on your way there, share one of your examples of how this positive culture benefits your team and ultimately, your company, in the comments below
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 20, 2012
[Companies] B2B Companies Can Target LinkedIn Updates
LinkedIn now lets companies target their status updates by a variety of factors. One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. And remember, only company page admins can post company status updates.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 6, 2012
[Companies] 5 Ways to Generate Leads from a LinkedIn B2B Company Page
Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. Products and Services. Free Banners.
FEARLESS COMPETITOR | MONDAY, AUGUST 29, 2011
[Companies] Medium Sized companies struggle with B2B demand generation too
B2B Lead Generation | Mid Sized Companies. Last week Find New Customers reviewed results of a survey by Act-On Software , which found large companies (500 employees or more) struggling with B2B demand generation. Now we wish to examine mid-sized companies to see if the data differs. Would they do better?
INDUSTRIAL MARKETING TODAY | THURSDAY, OCTOBER 20, 2011
[Companies] Are Community Forums Good for Manufacturers and Industrial Companies?
According to a survey done by GlobalSpec (Social Media Use in the Industrial Sector – 2011), 33% of industrial companies provide an online discussion community for customers, and 32% provide one internally for employees. How do industrial companies benefit from a community forum? What about good ol’ community forums? See chart).
HUBSPOT | THURSDAY, AUGUST 1, 2013
[Companies] What It's Like Growing an Inbound Company Culture
And that shift in mentality is a cultural shift within your company. With those metrics, they can see their own impact on the company''s bottom line. When you go inbound, you’re not just changing the way you do things; you’re empowering every single one of your employees to take a larger stake in your company’s future.
WRITESPARK | TUESDAY, FEBRUARY 1, 2011
[Companies] Content Marketing Insights for Technology Companies
As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Has your company made this analysis? Content Marketing Sales Materials
DIGITAL VOICES | FRIDAY, FEBRUARY 21, 2014
[Companies] How B2B and B2C Companies Leverage the SMAC Stack
This past December, our President and CEO Praveen Ramanathan spoke at Blue Wave Marketing 's 'Marketing Integration Forum' He gave an insightful presentation on how the SMAC Stack can drive efficiency and innovation within your organization. Praveen's presentation showed how the SMAC Stack's versatility across many industries.
MARKETING ACTION | MONDAY, FEBRUARY 11, 2013
[Companies] Act-On Elected to Forbes “America’s Most Promising Companies” list
Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. based, privately held, high-growth companies. It’s an honor we share with two other Portland, Oregon-area companies: Elemental Technologies and Jama Software.
GREAT B2B MARKETING | TUESDAY, AUGUST 4, 2015
[Companies] Digital Disruption and Disintermediation – Key Drivers for B2B Companies
The post Digital Disruption and Disintermediation – Key Drivers for B2B Companies appeared first on Great B2B Marketing. One of our super-smart clients sent me a really interesting article titled The Battle is for the Customer Interface. The […]. Digital Marketing
HUBSPOT | MONDAY, APRIL 20, 2015
[Companies] Apple, Google & Starbucks: Inside the Web Design Style Guides of 10 Famous Companies
You might be familiar with the concept of content style guides , which align members of a company on all the grammar and punctuation rules they should follow. It's a manual that sets the design standards for a company's brand identifiers, like documents and signage. Use examples from other companies to learn from the best.
MODERN B2B MARKETING | THURSDAY, JULY 31, 2014
[Companies] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
Parallel to this, a new ecosystem of mobile app companies has emerged and come into their own. That’s also why successful app companies have shifted away from siloed acquisition/retention marketing practice, and toward customer lifecycle marketing. Director of Marketing, the company has increased monthly engaged users by 21%.
MARKETING ACTION | THURSDAY, SEPTEMBER 5, 2013
[Companies] 5 SEO Strategies Every Company Needs to Master
If so, and if keeping up with the changes in SEO is high on your agenda, then don’t miss our own Martin Laetsch’s presentation, “5 SEO Strategies Every Company Needs to Master.” For a quick overview check out this infographic: The post 5 SEO Strategies Every Company Needs to Master appeared first on Marketing Action Blog - Act-On.
HUBSPOT | THURSDAY, SEPTEMBER 6, 2012
[Companies] LinkedIn Launches New Company Page Design: See What's Changing
LinkedIn Company Pages are about to get a little design makeover, the social network announced on its blog today. Company Page Changes: General Overview. All in all, the changes you'll see will affect only the design of your Company Page. Example Makeover: HubSpot's LinkedIn Company Page. Surprise! The Old Homepage.
STORIES THAT SELL | TUESDAY, OCTOBER 1, 2013
[Companies] How Customer Case Studies Drive Traffic to Company Sites
Companies today are using case studies in multiple ways to pull prospects to their websites, from traditional print media to social media to digital advertising. The company helps organizations market effectively with postcards. also learned the company mentions its customer successes on LinkedIn and Facebook. Print Advertising.
HUBSPOT | MONDAY, MARCH 2, 2015
[Companies] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
million company Page Likes outshine MasterCard''s 12 million. Ba da ba ba ba, I’m lovin’ it. We can instantly identify their logos. We can hum along to their jingles. We’re on a first name basis with their mascots. We can repeat their slogans as mantra. How were big brands like McDonald’s able to attain such a ubiquitous status? Great.
FEARLESS COMPETITOR | THURSDAY, JULY 14, 2011
[Companies] Why do some companies prosper – despite a terrible economy?
how bad times are and how few companies are hiring. But the terrible economy is not hitting everyone equally. A few companies are growing fast and hiring quickly. In fact, those companies are hiring as fast as they can. Who are those companies and why are they doing so well, despite bad economic news? “U.S. Journal.
SALES PROSPECTING PERSPECTIVES | MONDAY, FEBRUARY 24, 2014
[Companies] Buyer Personas and Company Goals: How to Research Your Marketing Plan
Once the research on the buyer personas is complete, the logical next step is some additional research into the goals of the company, not just revenue goals, but the long-term vision and strategic plan for the company. It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April.
HUBSPOT | THURSDAY, JULY 18, 2013
[Companies] LinkedIn Gradually Rolling Out Ability to Comment/Like Status Updates as Your Company
In any event, it looks like LinkedIn is slowly rolling out the ability for Company Page admins to comment on and "like" posts on their Company Page as their company , rather than their personal profile. The Pros & Cons of Commenting/Liking as Your Company. Believe me -- I tried it. How to Use the Feature. Easy, right?
MARKETING FINGER | MONDAY, MAY 16, 2011
[Companies] Content Marketing: How Companies are Doing It [Infographic]
Why do companies pursue content marketing, and how are they doing it? A new Infographic from Marketo and ColumnFive Media reflects the growing importance of content marketing, and gives us some insight into the specific tactics being used today. Some of the most popular include social media, articles, newsletters, case studies and blogs.
SALES PROSPECTING PERSPECTIVES | THURSDAY, NOVEMBER 21, 2013
[Companies] Square Peg, Round Hole: Align Prospects & Employees to Company Goals
Companies that are fortunate enough to enjoy high growth are under pressure to grow their team. This is especially true for services companies. One bad hire could touch several customers, and of course there is the negative impact on company culture to consider. I’ve been in sales a long time. More years than I care to count.
INDUSTRIAL MARKETING TODAY | MONDAY, FEBRUARY 18, 2013
[Companies] Responsive Web Design Becoming Important to Industrial Companies
Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. In case you are wondering what the heck [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 10, 2014
[Companies] Find New Customers, the nice demand generation company, looks better than ever!
And he did lots of great work yesterday on the website of Find New Customers , the nicest company in B2B demand generation today, which is now based in the Sunshine State of Florida. Jeff Ogden, President of Find New Customers is an award-winning marketing expert who can HELP your company fix its key sales challenges.
SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 29, 2010
[Companies] Employees Have No Clue if Their Company Has a Social Media Policy
53% of the employees find that their colleagues should be disciplined by their employer if they slander the company on social networking websites. An important conclusion is that most employees aren’t aware of possible legal consequences when publicly criticizing their company. Of course, users must know these risks too. MyJobGroup.co.uk
INDUSTRIAL MARKETING TODAY | TUESDAY, JULY 22, 2014
[Companies] To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking
Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. I’m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a [.]
SAZBEAN | WEDNESDAY, FEBRUARY 16, 2011
[Companies] Example of a Company Effectively Using Multiple Social Media Profiles
Just one social media profile may be all your company can handle, but sometimes it makes sense to have multiple profiles in order to effectively reach the right people with the right content. Many big companies use multiple profiles on the same social network as part of their larger social media strategy. News & Notes
HUBSPOT | FRIDAY, AUGUST 7, 2015
[Companies] 6 Customer Care Channels Your Ecommerce Company Needs
It may seem unreasonable to provide 24/7 access to your company for customer support, but as consumers experience more and more instant gratification, they come to expect it. So, now that you’re sure your customers need better access to your ecommerce company, how can you make that happen? Think for just a moment. FAQ Page. Ecommerce
INTEGRATED B2B | THURSDAY, NOVEMBER 22, 2012
[Companies] Content production? Danish companies have it right
But while planning and strategy in itself aren’t easy tasks for many companies not used to the new realities and change in B2B buyer behavior content production apparently is seen as the biggest challenge to executing content strategy in 2012. Danish companies have it right appeared first on IntegratedB2B. The post Content production?
FEARLESS COMPETITOR | SATURDAY, APRIL 13, 2013
[Companies] Pruning my list of contacts from my sales lead generation company
Jeff Ogden, an award-winning marketing expert, is President of the sales lead generation company , Find New Customers , in addition to hosting Marketing Made Simple TV. The post Pruning my list of contacts from my sales lead generation company appeared first on Fearless Competitor. It’s time to prune your list of relationships.
FATHOM | FRIDAY, MAY 2, 2014
[Companies] The Internship: A Win-Win for Companies and College Students
Offering internships is a no-brainer for an education marketing company because interns can: Produce high-quality work once trained. Companies usually have to provide on-the-job training for interns, but the investment is worth it if you want to help students and your team. Company News Higher Education Uncategorized higher education
SMALL MANUFACTURER BLOG | FRIDAY, JANUARY 4, 2013
[Companies] Interview with Joey Bushnell on How Small B2B Companies Can Market Themselves Online
The post Interview with Joey Bushnell on How Small B2B Companies Can Market Themselves Online appeared first on Dianna Huff. Joey Bushnell, an Internet and social media consultant who has a large following, interviewed me for his blog a few months ago. Why calling your Website an “online brochure” is wrong, wrong, wrong. Enjoy!
KEO MARKETING | TUESDAY, AUGUST 18, 2015
[Companies] Google Becomes Part of New Alphabet Company
In an official announcement on the Google blog, Larry Page revealed that he and fellow Google co-founder Sergey Brin have created a new company, called Alphabet. This new entity will be comprised of a collection of companies, including Google. This move seems intended at least in part to help Google return to its roots.
INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 26, 2011
[Companies] Inbound Marketing Alone May Not Be Enough for Industrial Companies
However, it has been my experience that the realty on the ground is very different for many manufacturers and industrial companies. The bulk of new sales comes from referrals and repeat business for many manufacturers and industrial companies. Yes, a company blog does enhance their reputation and social media does increase their reach.
HUBSPOT | WEDNESDAY, MAY 20, 2015
[Companies] 3 Amazing Examples of Ecommerce Companies Ensuring Customer Delight
There are those companies that do take customer delight very seriously. Here are some examples from real ecommerce companies. With that kind of exclusivity, the company could pretty much do what they want and still sell to American clubs and teams that want their own jerseys and kits. Transaction complete, right? Laura Ashley.
FEARLESS COMPETITOR | THURSDAY, MARCH 31, 2011
[Companies] What do B2B salespeople think of their company’s lead generation?
If you’re company scores leads, how accurate is the scoring? Companies need dramatic improvements. Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor. Find New Customers is one of few lead generation companies in New York. feel sorry for B2B salespeople today.
INDUSTRIAL MARKETING TODAY | MONDAY, JUNE 17, 2013
[Companies] Creating Thought Leadership for Manufacturing and Industrial Companies
Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
FEARLESS COMPETITOR | TUESDAY, AUGUST 5, 2014
[Companies] Passion for Hire – the Biggest Mistake Companies do in Hiring
Roger believes passion is too often ignored in hiring, despite the fact that most companies claim their people are their greatest asset. “Brands don’t build themselves. It takes people.” Roger cites a bo0k by Kate Newlin, and her book Passion Brands, Why Some Brands are Just Gotta Have, Drive All Night For.
FEARLESS COMPETITOR | TUESDAY, AUGUST 26, 2014
[Companies] Being Active on Social Media does NOT make you a Marketing Company!
Petersburg, FL and started cranking up marketing activities for the company – sending out thought leadership articles. Just being active on Twitter, Facebook, LinkedIn and the like does NOT make you a savvy marketing company. Recently, Jeff Ogden, President of Find New Customers moved down to St. Love comments here.
SALES INTELLIGENCE VIEW | MONDAY, APRIL 20, 2015
[Companies] Lead With Speed: Our CEO Talks in Fast Company About Racing Cars and Companies
Fast Company recently featured an article written by ou […].