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  • BIZNOLOGY  |  WEDNESDAY, JUNE 12, 2013
    [Companies] Are You a Good Online Spokesperson For Your Company?
    One of the more astonishing things about the social media revolution is that companies have had to dramatically loosen the reins on employees speaking publicly about their workplace over just the past few years. Until For most employees, though, speaking about your company online isn’t central to the job. Don’t have key messages?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 5, 2011
    [Companies] Top 10 B2B Companies on Twitter
    As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. Part of Twitter’s success has been based on its simplicity, and that has given people and companies a wide range of options how to use it.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Companies] No US companies among the 30 most transparent
    My recent blog on “ Why Transparency is Essential For Building Corporate Brand Trust ” generated lots of interest, but also begged a key question – what are the most transparent multinationals in the world, and where do US companies stand in these rankings? Surprisingly, there was not any US company near the top of the list.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 22, 2014
    [Companies] To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking
    Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. I’m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a [.]
  • THE POINT  |  TUESDAY, JULY 8, 2014
    [Companies] Case Study: How One Tech Company Used Humor to Launch a New Brand
    In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. In essence, Sungard AS wanted to get the message across that they were still the same great company — just with a new look and feel.
  • HUBSPOT  |  SUNDAY, JULY 26, 2015
    [Companies] Can Company Policy Make Your Team More Creative? Here's How 4 Companies Are Experimenting
    So how are companies trying to improve the odds? We've found four companies with a different approach to investing in employee creativity. In fact, 25% of the employers on Fortune 's 100 Best Companies to Work For offer paid sabbaticals to their employees. This post originally appeared on HubSpot's Agency Post.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Companies] How B2B Companies Can Know If Their Trade Show Marketing Works
    Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. For many companies, trade show marketing is driven by one the most powerful forces on the planet: inertia. And which aren’t.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, SEPTEMBER 12, 2013
    [Companies] Marketing Automation Alone Can’t Deliver ROI for Industrial Companies
    Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Then why [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 21, 2010
    [Companies] What's Your Company Value Proposition?
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services What’s Your Company Value Proposition? Does your company have one? What’s Your Company Value Proposition? [.] If not, why should someone buy from you?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 8, 2011
    [Companies] What Type of Content Should My Company Produce?
    That’s the tagline of Mitch Joel’s popular book and, without question, companies need to embrace a publishing mindset in B2B marketing. To read the full article, please click on What Type of Content Should My Company Produce? Find New Customers is one of few  lead generation companies in New York. Thanks Mitch.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 8, 2011
    [Companies] Google+ Pages for B2B Companies
    If you jumped into Google+ when personal pages came out and you understand how the platform works, you know what kinds of posts resonate and how important engagement is to the platform, you should absolutely create a Google+ page for your B2B company today. The biggest reason is search. will update this as it changes. Argyle Social. Hubspot.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 16, 2015
    [Companies] Companies are Embracing Influencer Marketing in 2015
    Companies are Embracing Influencer Marketing in 2015 by Raymond Morin - Maximize Social Business. State of Influencer Engagement – New Study by Augure For the second consecutive year, Augure has just published the results of its annual study on the state and the practices of influencers relations. Author information. Raymond Morin.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Companies] Executives long for “customer-activated company” but social media is a stumbling block
    The research discovered three major strategic shifts enabled by technology: The customer-activated company. “Relationships must be fully reciprocal and once that relationship is established, companies of all sizes need to be prepared to act based on the influence of the customer. But they just can’t figure out social media.
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 7, 2011
    [Companies] LinkedIn Company Page Checklist for B2B Marketing
    Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. They follow companies to stay in the loop on new developments, compare products and services and track potential opportunities. For example if you use Inc.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 10, 2013
    [Companies] Should Your Company Invest More in Building its Sales Pipeline?
    In both instances the answer is the same: Yes, you should always invest more in building your company’s pipeline! Without a strong pipeline, your company’s ability to succeed and meet customer and stakeholder expectations is greatly diminished. Tom is an expert in helping companies grow more, predictably.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Companies] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. First impressions matter on social media, and your cover photo is the first chance your company has to impress a prospect. Helen is the founder of writtent.com. What are your pains?
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 26, 2014
    [Companies] LinkedIn Changes for Your Company Page
    I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. After April 14, the best ways to extend reach on LinkedIn  will be through Company Updates or Showcase Pages. LinkedIn
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Companies] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 30, 2013
    [Companies] Getting Your Company’s Voice Right
    But what voice do you speak to customers with and how do you know if your company’s voice is striking the right tone? Know your company’s character. “Every company has a character,” Fleming points out. “If you were to think about your company as a person, what would they be like?
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 13, 2011
    [Companies] How Are B2B Companies Using Content To Grow Business? | PWB.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 12, 2014
    [Companies] How Most Companies Fail at Social Customer Service
    In 2014, more and more companies are gradually incorporating social media into their customer service approach. However, many companies fail to implement it right way. There’s still a huge gap between companies that rule social customer service and others who simply fail. Tips To Help Make Your Video Work For You.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 25, 2011
    [Companies] Where are the American companies?
    B2B Demand Generation | Where are the American companies? Lots of great marketing content was flying out, as company after company registered and downloaded it. But I had an observation: The companies downloading ranged from massive (Over $3 billion) to 3 employees. Not one of them was an American company.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 9, 2012
    [Companies] Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions
    Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. There are experts who are more qualified than I am in crafting a Value Proposition that is so unique to a company that it cannot be easily duplicated by others.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Companies] Is Your Company Ready for Social Business?
    (Photo credit: Intersection Consulting). Yesterday, Andrea Goldberg gave our monthly webinar about how to improve a business’s social media marketing. Andrea looked at the role of social business in organizations and how new tools and mobile access are transforming organizations to be more effective.  
  • WRITESPARK  |  TUESDAY, FEBRUARY 1, 2011
    [Companies] Content Marketing Insights for Technology Companies
    As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Has your company made this analysis? Content Marketing Sales Materials
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Companies] How Customer Case Studies Drive Traffic to Company Sites
    Companies today are using case studies in multiple ways to pull prospects to their websites, from traditional print media to social media to digital advertising. The company helps organizations market effectively with postcards. also learned the company mentions its customer successes on LinkedIn and Facebook. Print Advertising.
  • LEADER NETWORKS  |  SATURDAY, JANUARY 16, 2010
    [Companies] Find your Company's Twitter Voice for Business
    and "What are your business goals for use?" to help figure out whether it makes sense or not, as taking on a Twitter account for business is no small task and in *many* cases not a good idea for the company to begin with. There are many compelling voices on Twitter - personas, companies, expert sharers. Who will be in charge of it?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 17, 2013
    [Companies] Be Consultative, Like This Sales Rep from a Heating Company
    This morning, I met with a sales rep for a residential heating and cooling company. September is a very active month for heating companies to gain new business. Cold weather is looming, and this is a very busy season for heating companies, so I felt the pressure of getting a deal done. How fast summer goes by.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 15, 2013
    [Companies] Your Facebook Company Page: How to Show Posts by Others
    If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. This issue has not come up that much for my clients. Select “Allowed on Page” so that the post shows in your timeline.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Companies] 5 Ways B2B Companies Can Use Facebook Timeline
    B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. recent study has already shown that many large brands don’t get that much fan engagement on Facebook, so this can be even more challenging for many B2B companies. Sort of.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Companies] A Visual Guide to Creating the Perfect LinkedIn Company Page
    Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. To help you make the most of your LinkedIn Company Page, we''ve put together this visual guide , which features several “pro tips” provided by LinkedIn''s marketing team. Company updates. Logo and banner images. Careers page.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 10, 2010
    [Companies] Why Every Company Is A Media Company
    We are actively exploring the idea that every company is a media company. How can every company be a media company? Why would every company need or want to be a media company? Being a media company is the last thing strategic executives need to have on their minds to excel in today’s global economy!
  • SMALL MANUFACTURER BLOG  |  FRIDAY, APRIL 1, 2011
    [Companies] Is Your Company Ready to Combat an Internet Rumor?
    Her team’s response, and how the company generated over 560 media placements to combat the rumor, makes for an exciting and informative story. One rumor — whether based in fact or not — can set off a firestorm that can knock your company flat on its butt — if you’re not prepared. — loved.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 1, 2015
    [Companies] How your legal team might be making social media MORE risky for your company
    They are paid to protect the company from risk. They’ve read horror stories of mistakes at other companies. When something goes wrong at your company, people complain about you on social media. No one in social media sticks up for your company because you have no friends or connections. They really do.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Companies] 10 Clever Website Error Messages From Creative Companies
    Taptaptap is a company that 1) creates apps for your iPhone, and 2) knows that everyone loves funny baby pictures. What other companies have creative error messages when their websites are down? But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down.
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Companies] How to Cultivate a Content Culture at Your Company
    When I talk with inbound marketers about content creation -- specifically, how companies can create a sustainable internal content creation model -- our conversations usually go one of two ways. This might stem from the misconception that they have to write like Shakespeare to get published on, say, your company blog. Poppycock.
  • SAZBEAN  |  TUESDAY, JUNE 15, 2010
    [Companies] Making Your Brand Stand for More than Just Your Company
    But what if your brand is more than just your company? As a B2B company, it can be difficult to have any type of brand recognition. Tags: Business Marketing Social Media Social Networks Strategy brand brand recognition branding communication company cree graphic design lighting mission statements What then? photo by Mr Guep ).
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 15, 2013
    [Companies] The Upside of Creating a Learning Culture at Your Company
    The customer benefits from a happier, more skilled team member, and the company benefits from increased productivity, customer loyalty and ultimately, profitability. If you’re already on your way there, share one of your examples of how this positive culture benefits your team and ultimately, your company, in the comments below
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 19, 2013
    [Companies] Why Your Company Blog is Striking Out
    So what happens if the company blog is suffering from a case of no interest? First of all, your communications manager should make sure the problem is not with the company’s reputation. Save the Company Blog! Ask yourself the question, what is the primary purpose of your company blog? Assign a Managing Editor.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 20, 2012
    [Companies] B2B Companies Can Target LinkedIn Updates
    LinkedIn now lets companies target their status updates by a variety of factors. One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. And remember, only company page admins can post company status updates.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 10, 2014
    [Companies] 3 Reasons ANY Company Can Benefit From Social Customer Service
    They have the power to shape a company’s products, service, etc. Social agents have to be on the frontline ready to connect from any place at any time with a company’s demanding customers. Social Media for Customer Support brand Business company Customer customer service Simply Measured Social Media Marketing Twitter
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Companies] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    Have you seen the changes to the LinkedIn Company Pages?  There is now a Product and Services tab that lets you feature everything about your company and what you sell.  I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet.
  • HALEY MARKETING  |  MONDAY, AUGUST 10, 2015
    [Companies] What is the Difference Between a Personal and Company Facebook Page?
    On a personal page, you can connect with friends, as well as following, or “liking” companies you are interested in. Facebook explicitly states that personal pages are not to be used to represent a company. Business Pages We recommend having only one business page to represent your company. How do the pages work together?
  • CMO ESSENTIALS  |  MONDAY, OCTOBER 20, 2014
    [Companies] Why Customer Experience is Critical to Company Success
    Happy customers define company success. After all, your customers are your company’s biggest assets. Lynn Tsoflias is the vice president of customer success at Insightly , a San Francisco-based company that provides a customer relationship management (CRM) and project management solution for small businesses. Listen and listen.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Companies] 6 Company Blogs We Actually Enjoy Reading
    This isn''t your typical company blog: Instead of hiring writers to report on industry news and topics their audience is interested in, Prosek Partners made its blog a place for their creative team to write their thoughts, opinions, and insights. Plus, we think their willingness to reveal the human side of their company is pretty awesome.
  • HUBSPOT  |  SATURDAY, JULY 26, 2014
    [Companies] The Anatomy of a Strong Company Name
    But if you listed names such as Lucky Charms, Fruit Loops, and Cocoa Puffs, and paired them with their colorful boxes and mascots, the company image suddenly becomes vibrant and exciting. Car companies are a prime example of this technique. Again, car companies are a prime example. over the phone). Memorable. Enjoy this post?
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Companies] 13 Brands Using LinkedIn Company Page Features the Right Way
    Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Company Status Updates.
  • MARKETING EDGE  |  THURSDAY, SEPTEMBER 24, 2009
    [Companies] Companies, Do You Want Continuing Revenues? Help a Customer Out
    In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. Say do you think banks or credit card companies would do such a thing? maybe, but it underscores the ecosystem companies are trying to understand and participate.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 12, 2010
    [Companies] Every B2B Company Can't Be a Thought Leader -- But That's Okay
    By definition, every company can't be a thought leader. That said, it's understandable why companies pursue thought-leadership initiatives. And while not every company can be a thought leader, any company can be a leader when it comes to content marketing. And that's okay. Get Customers. by Joe Pulizzi and Newt Barrett.)
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 8, 2012
    [Companies] Content marketing? Danish companies show you how to do it.
    Scandinavians companies, and Danish companies in particular, are known for their no-nonsense, modest approach to B2B marketing. Many Danish companies have not built their successes on huge marketing budgets as seen in other parts of the world. How do you approach content marketing at your company?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 16, 2012
    [Companies] How Accountable Are You To Your Company's Success?
    Last week I had the chance to attend an Oz Principal leadership workshop with my fellow managers. There were a variety of topics covered, and fellow Director Matt Fitts wrote on one of the topics covered. wanted to take the opportunity to discuss one of the other main principles of the workshop, accountability. So, where is your head at?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 10, 2013
    [Companies] 25 'Boring' Companies With Brilliant Social Media Cover Photos
    but what about those companies in "boring" industries? Check out the 25 brands below to see how even "boring" companies can create engaging social media cover photos on five of the most popular social networks. We''re digging the scientific measurement technology company''s out-of-the-box thinking here. And the answer is yes.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Companies] Are Community Forums Good for Manufacturers and Industrial Companies?
    According to a survey done by GlobalSpec (Social Media Use in the Industrial Sector – 2011), 33% of industrial companies provide an online discussion community for customers, and 32% provide one internally for employees. How do industrial companies benefit from a community forum? What about good ol’ community forums? See chart).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 19, 2011
    [Companies] Sales Objection: "We're Already Working with Another Company"
    Then they invariable say, "We already work with another company for that." But first, you need to deal with that "other company" sales objection head on. I'm sure a company your size (market position, status) is already working with another firm to handle your (fill in the blank) needs.". Salesperson Asks. How should I respond?
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Companies] 11 Reasons Your LinkedIn Company Page Sucks
    Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.
  • FOLLOW THE LEAD  |  TUESDAY, AUGUST 31, 2010
    [Companies] ‘Smarketing’ gets the pitch, but are b-to-b companies buying?
    Opinion | Matthew Schwartz. Amid the growing chorus for sales and marketing alignment I’m reminded of George Roy Hill’s classic film “Butch Cassidy and the Sundance Kid.” In one scene, after the two bandits evade U.S. You just keep thinking, Butch,” says Sundance, with a chuckle, as if he’s heard Butch’s brilliant schemes a thousand times before.
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Companies] 5 Fresh Ways to Improve Your Company Culture
    Company culture is something that is very close to me. Because of that, I spend a good amount of time making sure my ideas on company culture are loud and clear. Not all companies have great culture, and it can be difficult to change when it’s been one way for so long. That absolutely plays into company culture, of course.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 16, 2011
    [Companies] Example of a Company Effectively Using Multiple Social Media Profiles
    Just one social media profile may be all your company can handle, but sometimes it makes sense to have multiple profiles in order to effectively reach the right people with the right content. Many big companies use multiple profiles on the same social network as part of their larger social media strategy. News & Notes
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 7, 2011
    [Companies] B2B Companies Can Update Status on LinkedIn
    LinkedIn remains B2B companies’ favorite social network. Recently LinkedIn added a new feature that makes using LinkedIn for your B2B business even better: Company Status Updates. Having company profiles was nice to gather some data, for SEO benefit and to follow companies that were of interest to you.
  • DIGITAL VOICES  |  FRIDAY, FEBRUARY 21, 2014
    [Companies] How B2B and B2C Companies Leverage the SMAC Stack
    This past December, our President and CEO Praveen Ramanathan spoke at Blue Wave Marketing 's 'Marketing Integration Forum' He gave an insightful presentation on how the SMAC Stack can drive efficiency and innovation within your organization. Praveen's presentation showed how the SMAC Stack's versatility across many industries.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 10, 2011
    [Companies] Only 8% of B2B Companies Heavily Engaged in Social Media
    According to a recent study by Accenture , only 8% of B2B companies would describe their social media usage as extensive. We keep seeing studies about social media adoption that are wildly different from the reality we see when talking to B2B companies. It’s important to look at the data beyond the headlines.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 6, 2012
    [Companies] LinkedIn Launches New Company Page Design: See What's Changing
    LinkedIn Company Pages are about to get a little design makeover, the social network announced on its blog today. Company Page Changes: General Overview. All in all, the changes you'll see will affect only the design of your Company Page. Example Makeover: HubSpot's LinkedIn Company Page. Surprise! The Old Homepage.
  • FATHOM  |  WEDNESDAY, MARCH 20, 2013
    [Companies] Do Health IT Companies Need Social?
    Throughout my experience at HIMSS earlier this month, I discovered that many health technology companies, including start-ups, ignored social media entirely. Usually B2B companies face the question: … Continue reading → The post Do Health IT Companies Need Social? appeared first on Fathom.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Companies] Find New Customers, the nice demand generation company, looks better than ever!
    And he did lots of great work yesterday on the website of  Find New Customers , the nicest company in B2B demand generation today, which is now based in the Sunshine State of Florida. Jeff Ogden, President of Find New Customers is an award-winning marketing expert who can HELP your company fix its key sales challenges.
  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    [Companies] Turn Your Company’s Anniversary into a Marketing Powerhouse!
    It doesn’t matter if your company is turning one, five or 25 -- whatever the age, celebrating an anniversary can be a powerful marketing tool. Create a successful teamwork environment to spur your employees’ feelings of company pride and loyalty. Highlight any big news about the future of the company.
  • INBOUND SALES NETWORK  |  TUESDAY, FEBRUARY 28, 2012
    [Companies] Does Pinterest Work for B2B Companies?
    But does it work for companies that sell to other businesses? But how can your company leverage the power of Pinterest? This can be challenging for many B2B companies since so much of what you do isn’t visual. Here are some suggestions on how your company can use Pinterest for your marketing and lead generation plans.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Companies] How Strong Company Cultures Increase Productivity, Passion and Profit
    Ask not what you can do for your company. Ask what your company can do for you. In the past few years, discussions of company culture have multiplied across start-ups in Silicon Valley, trusted businesses in Boston, and several other areas around the world. list of values leaders of a strong company culture might exhibit.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 24, 2012
    [Companies] Why Do B-to-B Companies Ignore Social Media Feedback?
    It still boggles my mind that companies who rush into social media ignore feedback once they do get it. What I don’t get is why many companies are ignoring social media on a day-to-day basis. recently read a post by Jeffrey Cohen from socialmediaB2, 69% of B2B Companies Ignore Social Media Feedback.
  • PWB MARKETING BLOG  |  MONDAY, JULY 18, 2011
    [Companies] How We Made The Most Out Of Our LinkedIn Company Profile Page.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 23, 2013
    [Companies] 5 Ways B2B Companies Can Generate Leads on Twitter
    varied content schedule should incorporate a mix of updates, interesting articles as well as company news. However, if you start connecting with other businesses and other business people through Twitter, this is a friendly way to introduce your company and start to form a relationship. Give your organization a face.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 28, 2011
    [Companies] 31% of Companies Block Employees From Using Social Media
    recently needed the results of a survey that showed how many companies blocked employee access to social networking sites. If you think about social media adoption in the past two years, there’s almost no way that a statistic about companies blocking employees from social media sites from two years ago could have any meaning today.
  • CONTENT MARKETING TODAY  |  TUESDAY, JULY 17, 2012
    [Companies] Why Content Marketing Makes Advertising Unnecessary for Media Companies
    Although they are in the advertising business, media companies do very little advertising for their print and online publications. But for the vast majority of B2B and B2C media companies, truly insignificant sums are spent on advertising.  And Why You Need to Emulate Their Content Strategy. There are two reasons. .
  • INTEGRATED B2B  |  SUNDAY, MARCH 10, 2013
    [Companies] What’s your company’s Return on Know-how?
    Knowledge-intensive companies are full of them: highly knowledgeable, intelligent experts who can wrap their minds around a problem in their field and deliver fantastic solutions. At times, their ideas and energy can open sales opportunities the company never knew existed at its customers or prospects. And that’s what it is, for sure.
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Companies] How to Painlessly Transition Your Company to Inbound Marketing
    That means if you're really interested in transitioning your company to inbound marketing, it's time get a little sneaky. It's time to integrate your inbound marketing campaigns with your company's more traditional marketing campaigns. Start writing posts on your company blog -- and if you don't have one, set one up!
  • CONTENT MARKETING TODAY  |  TUESDAY, JULY 17, 2012
    [Companies] Why Content Marketing Makes Advertising Unnecessary for Media Companies
    Although they are in the advertising business, media companies do very little advertising for their print and online publications. But for the vast majority of B2B and B2C media companies, truly insignificant sums are spent on advertising.  And Why You Need to Emulate Their Content Strategy. There are two reasons. .
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Companies] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
    A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. The new LinkedIn company page design is HERE! If you need a little refresher about what to do to set it up, reference our ridiculously in-depth ebook on the subject, A Step-by-Step Guide to LinkedIn's New Company Pages. Go set it up!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 30, 2011
    [Companies] Save Your Company from Sales Data Overload.
    Given changing customer behaviors and demands, engaging today’s socially-savvy customer – Customer 2.0 – requires a lot more than a grasp of the basic facts and figures about their companies.  It requires relevance at the time of engagement. So what is holding companies back? Sales 2.0 customer 2.0 Enterprise 2.0
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 3, 2011
    [Companies] Company Blog: What Can You Expect From Them?
    We recently won a few pieces of new business from companies that were following us on our blog. These are a few things you should expect from a company blog. Marketing Tips Social Marketing company blog integrated marketing. Blogs can play an important part in your overall marketing plan. 2011-Trends in B-to-B Blogging.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Companies] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
    Remarkably, though, most companies don’t have a strategy in place to drive inbound calls. Adding a phone number will get prospects on the line at the moment of highest interest: when your company or solution is top of mind. 2) Use click-to-call buttons for your mobile audiences. That’s right -- smartphones aren’t just mini computers.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, MAY 4, 2011
    [Companies] Green Leads Acquires Target 250 – Forms Fastest-Growing B2B Demand Gen Company in North America and Europe
    Merger Provides Global Enterprise Software and Technology Companies with Deeply Integrated, Quality Pipeline Generation Services. The companies are combining to provide global enterprise software and technology companies with deeply integrated quality pipeline generation programs in both North America and Europe. and Europe.”
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 19, 2013
    [Companies] How Thought Leadership Can Help B2B Companies Avoid The RFP Process
    Artillery B2B Marketing Blog > The Forward Observer With a thought leadership marketing strategy, B2B companies can influence buyers, outflank the competition and expedite the purchase cycle. "We are transitioning from a knowledge-based economy to a wisdom-based economy. FORBES. In an Inc. Thought leadership resides within an industry.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 31, 2012
    [Companies] 69% of B2B Companies Ignore Social Media Feedback
    A majority of B2B companies are not paying enough attention to their customers’ social media activities and managing them for effective business outcomes. Many B2B companies are just plain ignoring social media in their day to day operations. 51% of B2B companies have no social media tracking in place at all.
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 28, 2012
    [Companies] Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
    5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Jeff Ogden of Find New Customers will share five creative ways companies today break through the clutter and getting themselves heard. Overview. When everyone’s shouting, no one hears anything. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2011
    [Companies] How to grow your blog like a Fortune 500 company
    Fortune 500 Companies do quarterly reports, so why not model some of their best practices? By Srivinas Rao, Contributing {grow} Columnist. If there’s one exercise that continually causes my blog to grow, it’s conducting a quarterly review.  If you want your blog to turn into a business you have to treat it accordingly. Why You Should Do This.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 24, 2012
    [Companies] Can Digital Marketing Make the Phone Ring for Industrial Companies?
    Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. However, a qualified lead means different things to different people and it is rare for me to find too many of these companies to have a clear definition of what a lead means to them. wish it were that easy.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 25, 2011
    [Companies] Are B2B Companies Finally “Getting” Content Marketing?
    Or do many companies still live in the Dark Ages? Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B demand generation | Content Marketing. Has content marketing finally reached its tipping point ? But most were lost.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2011
    [Companies] Are B2B companies that refuse to engage in social media facing extinction?
    In fact, I am struggling to recall one case study where a B2B company used social media to dominate a market and extinguish a competitor … and I watch for these things. “No.&#. Instead of preaching fear and pontificating about social media as the Second Coming of B2B Marketing, let’s look at this another way. Oh puhleeeze. 
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Companies] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    Have you seen the changes to the LinkedIn Company Pages?  There is now a Product and Services tab that lets you feature everything about your company and what you sell.  I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 6, 2011
    [Companies] To grow your company, learn a lesson from sports
    Too many companies sift through resumes, looking for the next Michael Jordan. As companies struggle to create high quality sales opportunities, they turn to lead generation companies like Find New Customers. How Can Businesses Find Winners? Hint: It’s not looking for superstars. B2B Marketing : Are the Best the Superstars?
  • VIDYARD  |  THURSDAY, SEPTEMBER 18, 2014
    [Companies] 6 Tips for Working With a Video Production Company
    Even for savvy marketers, it isn’t necessarily easy to seek out a video production company that’s exactly right for you or your brand, and if you haven’t worked with a third-party on video before you might be wondering what it’s like. So finding a reputable video production company is a very crucial first step.
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 9, 2010
    [Companies] 5 Tips for Selling the Value of Social Media Inside Your Company
    Why would our company want to participate in that?&#. “What if a customer posts something negative about our company or product? One of the biggest challenges for the social media marketer today is assuming the role of evangelist within his or her own company.  Find her on Twitter and LinkedIn. You’re not alone.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 29, 2011
    [Companies] Medium Sized companies struggle with B2B demand generation too
    B2B Lead Generation | Mid Sized Companies. Last week Find New Customers reviewed results of a survey by Act-On Software , which found large companies (500 employees or more) struggling with B2B demand generation. Now we wish to examine mid-sized companies to see if the data differs. Would they do better?
  • SALES CHALLENGER  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Companies] And The Best Company for Service Is…
    This year, CCC asked nearly 1,000 customers the question, “What is the best company for customer service?” Think about that for a minute…when we asked nearly 1,000 customers to tell us who is the best company for providing customer service, the #1 answer on the board by far was “Can’t Think of One”. Visit the original here!
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Companies] Need Some B2B Blogging Inspiration? Check Out These 10 Companies
    This isn''t an exhaustive list by any means -- but maybe it''ll be a small source of inspiration for you to start your own B2B blog for your company (or kick your existing blog up a notch). For this company, blogging is about telling a visual story. In content marketing, there may be no more desirable medium than the blog. 10) Square.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JUNE 17, 2013
    [Companies] Creating Thought Leadership for Manufacturing and Industrial Companies
    Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • BIZNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Companies] The dirty little secret some SEO companies don’t want you to know
    Can you trust the content that was created by your SEO company? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? His firm was working with an SEO company that provided content creation as part of its monthly retainer.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Companies] 6 Cool Company Blogs Everyone Will Enjoy Reading
    And watching them grow has been a master class in what a customer-driven company should look like. Ask any inbound marketer, and most will name a company whose marketing inspires them like ModCloth inspires me. asked other inbound marketers to name companies they think are rocking their blogs the way we'd all like to.
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Companies] LinkedIn Launches Company Follow Button (How to Add It Now)
    Looking to generate more followers for your awesomely optimized LinkedIn Company Page ? (It is awesomely optimized, right?) This morning, LinkedIn made it just a little bit easier to generate company followers with the launch of its new follow button. And start following HubSpot's LinkedIn Company Page while you're at it ;-).
  • PWB MARKETING BLOG  |  MONDAY, JUNE 6, 2011
    [Companies] New Research: 64% of Companies Have A Mobile Website | PWB.
  • GREAT B2B MARKETING  |  MONDAY, APRIL 23, 2012
    [Companies] Marketing Statements that Show Your Company is Out of Touch
    B2B companies have been implementing the “hire more sales reps” strategy for years and most of the time, this doesn’t work. If you can’t be enthusiastic about what you are doing, do yourself and your company a favor and find a new position. Why should we spend any more time working on the website? It is that simple.
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