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  • INBLURBS  |  MONDAY, JUNE 27, 2011
    [Companies] How companies are using social media for marketing research
    Facebook Pages: The same opportunity here with company pages. Look out for company pages of your competition and “Like” them. How to do social media for marketing research? In fact this is the first part of a social media marketing strategy. Now you can digg deeper and discover your competition and what they are doing in social media.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 26, 2012
    [Companies] Business to Business for Small Business
    Often, small businesses will have better success marketing to other small businesses, as big companies prefer to buy from other big companies, particularly in established product categories. With time and experience, small firms can grow their businesses, product offerings and support capabilities to appeal more to larger companies.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Companies] 5 Helpful Hints to Attract New Business Using Your Blog
    Here are 5 simple steps and suggestions to improve your company’s blog as a major tool for fueling new business leads: 1. Im the master of one trade, founder of a B-to-B marketing communications firm to companies that target tradesmen in construction, industrial and MRO markets. Write at least 3 to 5 posts per week.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Companies] Corporate Social Media: Are You Ready?
    Your company may see the value in social media, but they may not have yet taken the first step. Identifying a company’s current state of social media readiness helps them establish a baseline on which to build. The real question is, are they ready for it? You don’t want a READY-FIRE-AIM strategy. take my survey [link].
  • INBLURBS  |  FRIDAY, FEBRUARY 25, 2011
    [Companies] The Fortune 100 Companies love social media
    During the past years social media has reached more and more big companies. Companies as Coca Cola, SAP, IBM and many more are successfully active in social media. For those companies who still did not embrace social media ahard uphill battle has begun! How Small Companies are Evolving with New Technologies with Phil Simon.
  • WRITTENT  |  MONDAY, AUGUST 25, 2014
    [Companies] The 5 Step Formula for a Perfect Blog Post
    Company News Breaking Down a Perfect Blog Post. When your blog just isn’t taking off or seeing the readership you hoped for, It can be easy to blame low numbers on outside factors when the actual problem might be your blog writing methods. The topic is useful and new, or a fresh take on an old subject. Paragraphs are short. Use them.
  • INTEGRATED B2B  |  FRIDAY, NOVEMBER 30, 2012
    [Companies] 8 ways to come up with great last minute content
    This gives you a great vantage point to explain to your readers what this particular industry or company can teach the rest of the world about a topic. Find a subject matter expert within your company and ask for his or her two pennies on current changes in their field. “If you want to be interesting be interested.” Listen.
  • B2BBLOGGERS  |  WEDNESDAY, JANUARY 5, 2011
    [Companies] 50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
    Here’s a list of 50 ways to make 2011 rock for you and your company. Be more open as a company. Determine your company’s ranking on Google AND Bing (Bing’s marketshare is growing). We’ve had to make difficult decisions; cut back on expenses, let good people go from jobs we knew they needed. Return to core messaging.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 31, 2010
    [Companies] 3 Basic Social Media Tips For All Local Home Improvement Contractors
    LeVine, Director of Social Media for Riaenjolie Inc , a web development company that specializes in websites for contractors and other tradespeople. Im the master of one trade, founder of a B-to-B marketing communications firm to companies that target tradesmen in construction, industrial and MRO markets. Tip 2: Engage. Tip 3: Respond.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, DECEMBER 28, 2012
    [Companies] How to Create an Unforgettable B2B Customer Experience
    Forbes Magazine, in an  article about how customer experience  should meet the experience promised by the marketer, explains customer experience as, “how customers perceive their interactions with your company.” However, social media is just as vital for the customer experience as it is for managing the customer relationship.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Companies] 5 ToDos for your Social Media Success in 2011
    You can do this by show a human face of your company. Means, you should take this opportunity and get into conversation and set your company apart from the old school “Request Support and wait 24 hrs. You should focus on major trands to market your business. Shift your employee recruitment to social media. Measure your results.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 26, 2010
    [Companies] 6 Tips When Talking to the Media
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services 6 Tips When Talking to the Media Your knowledge about your business, your niche and your industry is a great asset to your company and that knowledge is often sought after by industry media.
  • INTEGRATED B2B  |  TUESDAY, NOVEMBER 27, 2012
    [Companies] Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out
    In this interview with Brian Walker, former Vice President with research giant Forrester, now Senior Vice President of Strategy at commerce software vendor Hybris , we discuss the changing face of B2B buyer behavior and what B2B companies need to do to stay ahead. But how frightened should B2B suppliers really be? What does this mean?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 2, 2010
    [Companies] Want to Find Out if Professional Tradesmen are Active with Social.
    Companies should follow, not lead their customers in the social media arena. Follow Companies on Twitter: Keep Tabs on Your Competition or Customers. Im the master of one trade, founder of a B-to-B marketing communications firm to companies that target tradesmen in construction, industrial and MRO markets. take my survey [link].
  • WRITTENT  |  WEDNESDAY, JULY 16, 2014
    [Companies] The Art of Influence for Great Copywriters
    Company News Image source. Some people are naturally charismatic and persuasive, and persuasiveness is the hallmark of  truly great copywriters. Fortunately, it doesn’t have to come naturally. No matter what you start with, the art of persuasion is one that great copywriters can and must learn. Are you a persuasive person? Connect. Win Trust.
  • THE EFFECTIVE MARKETER  |  THURSDAY, AUGUST 5, 2010
    [Companies] Best Companies Don't Need Marketing
    The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. But companies don’t offer these nice perks just because they are run by nice people. Like Be the first to like this post.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 8, 2012
    [Companies] Marketers are from Mars, Sales reps are from…
    They believe that the sales reps only want leads on a “silver platter” (ready to sign a contract)—otherwise the sales reps are out on the golf course or wining and dining prospects wasting company money.  I’ve been in companies where the sales reps believe all the leads that the marketers give them are garbage.  This is absurd. 
  • B2BMARKETINGSMARTS  |  TUESDAY, SEPTEMBER 14, 2010
    [Companies] B2B Nurturing: It Isn’t Just for Leads Anymore
    Doug Hanna of The Social Customer talks about customer loyalty and how it ties into a company being “presented as trustworthy, competent, efficient, and intelligent.&#. Yesterday, Seth Godin wrote a nice post on “loyalty.&# He describes it accurately as the “good feeling some people get when they’re being loyal.&#.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 16, 2014
    [Companies] Get Recognized: 10 Small Business Awards You Should Enter
    Whether your company has been around for decades or is just getting off the ground, getting a business award under your belt is a great way to build credibility and generate positive PR. Winning an award tells customers that you’ve been vetted by a third party and bested other companies to come out on top – no easy feat!
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 23, 2014
    [Companies] 5 Stories Your Business Should Be Telling On Pinterest
    Storytelling is the best way to convince your customers that you are the right company with whom to do business. Pinterest b2b Blogging books Business Clients Community company customer service customers difference for your group marketing media networking Social business Social Networking start story tool Think again.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 28, 2010
    [Companies] Social Media Success Story
    Certainly you have special capabilities and expertise that when properly shared and targeted can help those people (and companies) who need and want to find you, to connect. Im the master of one trade, founder of a B-to-B marketing communications firm to companies that target tradesmen in construction, industrial and MRO markets.
  • INBLURBS  |  THURSDAY, FEBRUARY 3, 2011
    [Companies] 8 Ways to increase your conversion rate
    Click-to-call, also known as click-to-talk, is a form of Web-based communication in which a person clicks a button to request an immediate connection with a company in real-time by phone call. Companies like eBay and Amazon use these technologies to offer related products to their customers and to increase their revenue.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 7, 2014
    [Companies] 4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn
    At that time, I wrote, In order to maximize your company’s exposure on LinkedIn … every sales and marketing employee that represents your business needs to have a LinkedIn profile. Back in 2011 I wrote my 2nd book on LinkedIn called Maximizing LinkedIn for Sales and Social Media Marketing.
  • INBLURBS  |  TUESDAY, FEBRUARY 8, 2011
    [Companies] Internet population has crossed 2 billion
    The UN’s telecommunication agency released a statement that the number of internet users in the world has now touched the 2 billion mark. Around 6.8 billion people are on the planet currently. The statement shows that about a third of the world population surfs online. The exact figure stands at 2.08 billion at the end of 2010, compared to 1.86
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Companies] Find New Customers, the nice demand generation company, looks better than ever!
    And he did lots of great work yesterday on the website of  Find New Customers , the nicest company in B2B demand generation today, which is now based in the Sunshine State of Florida. Jeff Ogden, President of Find New Customers is an award-winning marketing expert who can HELP your company fix its key sales challenges.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Companies] Electricians are SHOCKED! Limited Social Media Equals Unlimited.
    LeVine, Director of Social Media for Riaenjolie Inc , a web development company that specializes in websites for contractors and other tradespeople. Listen to What Others are Saying about You and Your Business One thing every small company should do on the Internet is to listen to what others are saying about you – good, bad and awful.
  • INTEGRATED B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Companies] 3 ways to brand your brick-and-mortar company online
    Online branding is especially important in the B2B space because companies aren’t looking at billboards to find other businesses to deal with; they’re doing research online, trying to save time by finding out as much about a company as possible before ever picking up the phone or setting foot in a store or office.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 7, 2014
    [Companies] What If Your Prospects Are Not Using Social Media?
    Social Sales articles Blog Business company connections Facebook Google google search LinkedIn networking News potential profiles reasons sales Social network Social Networking the social Twitter Website Much of the discussion revolving around social sales talks about how you can leverage social media to increase your selling effectiveness.
  • FATHOM  |  WEDNESDAY, APRIL 30, 2014
    [Companies] PPC Hero Conference 2014 (Recap)
    Company News Online Advertising / SEM / Display This year’s PPC Hero conference lived up to its claim of being “more than just sessions and soundbites”. With more than 40 in-depth speaking sessions from 65 digital marketing experts, attendees from all industries (e-commerce, education, b2b, marketing) were enlightened.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 11, 2013
    [Companies] Act-On Elected to Forbes “America’s Most Promising Companies” list
    Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. based, privately held, high-growth companies. It’s an honor we share with two other Portland, Oregon-area companies: Elemental Technologies  and Jama Software.
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Companies] The Internship: A Win-Win for Companies and College Students
    Offering internships is a no-brainer for an education marketing company because interns can: Produce high-quality work once trained. Companies usually have to provide on-the-job training for interns, but the investment is worth it if you want to help students and your team. Company News Higher Education Uncategorized higher education
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JUNE 20, 2012
    [Companies] Old School Sales Through #SocialCrm
    Yes, use social media and the social CRM apps your company provides to initiate dialogue with the customer and get to know them better. Customers like to know there is a real, breathing human, and not a robot, behind your company’s social media presence. No matter the trend, the basics of sales can’t be dropped.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Companies] 10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.
    Here is a list of 10  issues that you should be aware of when launching your company’s blog. Build consensus, get commitment from the key stakeholders within the company, and then and only then, start. Make it a point to keep the company informed of your progress. hidden or not easily recognized danger or difficulty B. Sign up.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 29, 2014
    [Companies] 10 Great Marketing Tips from Find New Customers
    Here are 10 #Marketing Tips I presented to a 100 employee Saas software company in Cambridge, MA recently. But any company can utilize these great marketing tips. Highlighted in bold ones are the ones most companies forget to do: Don’t hide your content. The best marketing companies on Earth use this.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, APRIL 26, 2013
    [Companies] How to Optimize Marketing Forms for Lead Capture
    Now, when it comes to qualifying our leads, it is safe to ask for things like company name and role within the company. This will ensure we’re dealing with a viable company and a true decision maker. We can do this by first providing enough proprietary information about our company and the offer we’re presenting.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JUNE 18, 2012
    [Companies] 7 Reasons Why You Should Be More “Social”
    If used effectively, a mom and pop business can reap just as many rewards as a larger company. Most sales people don’t need to be convinced about the benefits of social selling as a sales strategy. However, some entrepreneurs aren’t aware of social media at all, or why they should be using it. This is a travesty. There is no argument here.
  • WRITTENT  |  TUESDAY, NOVEMBER 11, 2014
    [Companies] 4 Simple Steps to Finding Perfect Freelance Writers
    Sure, at the outset, you may be the marketing, accounting, sales, and support departments all rolled into one, but as the company grows, you will need help – especially with the content creation. Company News Hiring freelance writers makes perfect sense when you run a small business or startup. They’re writers. He is reliable.
  • AD YOUR COMMENT HERE  |  SUNDAY, OCTOBER 30, 2011
    [Companies] Content Curation, What Does it Take to be Successful in 2011: WebProNews interview with Kate Brodock
    Company News From the Field Interviews Newsworthy blogworld la bwela content creation content curationWebProNews ran an interview with me over the weekend in the lead up to BlogWorld LA later this week. They wanted to delve more into the topic of content curation, which I’ll be speaking on with colleague and friend Jeff Cutler.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 23, 2012
    [Companies] Introducing InsideView Social Key
    Business Solutions Crm Application Daily Basis Holistic View Important News Ingram Micro intelligence Logistics Media Posts Media Presence Michaelis New Feature Profiles Prospects Sales Reps Searching The Web Single Company Social Insights Target Account Team Member VpSales 2.0
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 16, 2012
    [Companies] The 10 Commandments of #pre-callresearch
    In any large company, at least one – but likely a few – individuals control the purchase decision regarding your products or services. Find the decision makers through company executive profiles, sales intelligence, or a conversation with a sales representative or administrative assistant. Learn About the Company.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 7, 2015
    [Companies] What Do You Think of Find New Customers new video?
    You should also check out my brother’s company, Springboard Creative , because they create great videos too. Yes, we want your comments on this video, Filed under: b2b lead generation companies , Bob Turel , Find New Customers , Marketing Tips , Video. Sales looks for Mr. Right Nows.” Why video? Here is our new video.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 4, 2015
    [Companies] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    Keeping promises is one of the key mottoes of the Tampa-based marketing company Find New Customers , the most Likeable company in B2B marketing. How does one run a company – without keeping promises? good example of how Find New Customers keeps promises is our client, Mintigo , a software company in San Francisco.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 17, 2014
    [Companies] How to Create a Compelling Company Explainer Video
    When you decide to create an explainer video for your site, chances are you’ll want to try to extol all the fabulous things about your company. Pick what you think best reflects your company, your key messaging and, most of all, your customers. If you answered no, you’re not alone. So, you gotta keep it short.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, AUGUST 23, 2012
    [Companies] Consistently Great Marketing More Important Than Ever
    The more I think about these updates — and the more I look at small business Websites — the more I come to know, with certainty, that Google is forcing companies to become really good at marketing. used to think that lack of or poorly done SEO was the number one mistake companies make. An example of really bad marketing.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, AUGUST 23, 2012
    [Companies] Consistently Great Marketing More Important Than Ever
    The more I think about these updates — and the more I look at small business Websites — the more I come to know, with certainty, that Google is forcing companies to become really good at marketing. used to think that lack of or poorly done SEO was the number one mistake companies make. An example of really bad marketing.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 12, 2011
    [Companies] LinkedIn Logins See Big Rise in 2010
    I’ve alway been a big supporter and advocate of B2B companies engaging social media with LinkedIn. Marketing Trends Social Marketing b2b companies engaging linkedin gigya.comThis indicates a trend to keep the personal apart from the business activities. 2010 Highlights of the State of Social Media for Business.
  • TOM PISELLO  |  THURSDAY, DECEMBER 23, 2010
    [Companies] Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.
    Thursday, December 23, 2010 Social Media Hierarchy of Needs - Best Practices for ROI Success From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for over 500 companies, a key indicator to social media ROI success was level of engagement. Do White Papers Still Engage?
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Companies] B2B and the tourism industry: A strong digital strategy can make the difference
    Company culture Voice of Company Voice of Industry digital media guest post information technology Tourism industryAfter experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. With revenue increasing at an annual rate of 1.5 percent, the tourism industry is estimated to be worth USD 1.15
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 16, 2013
    [Companies] Is Your Company a B2B Brand Dictator?
    We all know companies that act like tyrants when it comes to their B2B brands on social media. This approach comes … Continue Reading Is Your Company a B2B Brand Dictator? Social Media for B2B Branding brand Business business to business company Customer Facebook public-relations Social Media Marketing
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Companies] Check out Resources at Find New Customers for great free B2B marketing content
    contact-form] Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Content marketing , lead generation , Lead Nurturing , Lead Scoring , Management best practices , marketing campaigns , Marketing Tips. Thanks Arthur! Book a meeting to bent your issues to me. Download it and read it today. Lead Nurturing.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JUNE 10, 2010
    [Companies] Web Analytics Forecasted to Grow at Rapid Pace
  • B2B MARKETING CONFIDENTIAL  |  WEDNESDAY, FEBRUARY 10, 2010
    [Companies] Cascading detail for sales enablement
    skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. My biggest learning on sales enablement came about ten years ago, when I did a study for a big enterprise technology company on marketing effectiveness.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Companies] 5 Common Misunderstandings About Social Customer Service
    But, can even the smallest companies really risk ignoring their customers? Social Media for Customer Support Business channels chat company connections customer service customers example Facebook find Mail media personal recommended reputation strategy the top time tool tweet Most definitely not! Social Media and Workplace Romances.
  • INBLURBS  |  MONDAY, DECEMBER 27, 2010
    [Companies] 6 smart steps to start up your Inbound Marketing in 2011
    Companies who blog get up to 55% more target traffic than companies which do not blog. With inbound marketing you can gain a competitive advantage against others, the smart way! Some advantages of inbound marketing for your business: A. Save up to 60% of their marketing budgets. B. Stand out of their competition. C.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 16, 2014
    [Companies] Find New Customers now in Florida
    The nicest company in B2B marketing today, Find New Customers ,  is now in Florida, rather than New York. You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Content marketing , Demand Generation , Find New Customers , Sales Leads. Love comments here.
  • INBLURBS  |  MONDAY, DECEMBER 20, 2010
    [Companies] Getting found online with social media SEO
    Getting found online is now very easy with the help of social media SEO. There are many websites that help you to get found online. And since search engines started indexing social media content, social media SEO helps you easily to get found online. By sharing your expertise, you get found online very easily. Slide share. Docstoc. LinkedIn. Vimeo.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 31, 2014
    [Companies] Two LinkedIn Updates for This Week You Might Have Missed
    These enhancements are for both LinkedIn Company … Continue Reading Two LinkedIn Updates for This Week You Might Have Missed by Neal Schaffer - Maximize Social Business.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 25, 2014
    [Companies] My Team is Behind on our Numbers. We are struggling to catch up.
    In my mind, companies struggling to make their numbers on the last few days of Q3, like this company, have a failure in marketing. Those words came from a sales representative  in the Boston area yesterday.  I felt sorry for this sales guy. Marketing is a business investment that takes time to pay off. Here’s the real problem.
  • INBLURBS  |  THURSDAY, MARCH 24, 2011
    [Companies] How marketing consultants can help you increase web traffic
    Marketing consultants play a crucial role in analyzing your business, identified new sources of traffic and decreasing your marketing costs. Not only marketing budgets, they help in finding new customers for your business and also increasing targeted web traffic. Advantages of hiring an expert marketing consultant. Helps in introducing new tools.
  • FATHOM  |  WEDNESDAY, FEBRUARY 26, 2014
    [Companies] The Importance of Establishing a Strong Brand Identity
    When establishing a brand identity, the practice of personifying your company is an incredibly useful exercise. Accompanied with intricate audience persona research and development, mapping out your core values, mission statement and differentiators will guide you as you map out your company’s exterior-facing identity. Repetition.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JUNE 26, 2012
    [Companies] The Financial State of Social CRM
    Companies and sales people have integrated social CRM tools into their every day practices. Sales representatives can also use them for lead generation and cross-selling and up-selling, and clients see the company’s brand through them. Technology research group Gartner predicts that the industry will be worth $2.1
  • MARKETING EDGE  |  SATURDAY, SEPTEMBER 11, 2010
    [Companies] MN Blogger Conference Highlights Live
    Tags: marketing Company blogs corporate blogging corporate communications
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 4, 2012
    [Companies] 3 Questions to Ask Every Sales Prospect
    Ask your prospect about the company’s decision making process. Many companies have high hopes for success on a low budget. You need to learn early on if the company has the financial resources to buy your products or services. Today, thanks to the abundance of resources online, finding leads is easier than it’s ever been.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 8, 2011
    [Companies] Tips on Using Facebook as a Good B2B Marketing Tool
    Although Facebook’s initial intention was to connect and share on a personal level, B-to-B companies for the most part have a hard time using Facebook as part of their overall marketing program. According to a survey from Chadwick Martin Bailey and iModerate, customers are more likely to buy from companies they follow on social media.
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Companies] Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]
    You’ll walk away with a concrete plan for growing your company in the age of the self-directed buyer. Company News Manufacturing black hole information overabundance lead generation lunch & learn NitroMojo Retooling Your Marketing for Exponential Growth & Profitability. WHEN:  Thursday, May 8 (11:30 a.m.–1:00 p.m.).
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 24, 2014
    [Companies] Does Social Media Make You More Productive In the Workplace?
    Social Media Apps Business Community company Facebook Facebook group find group Manage management manager marketing MarketMeSuite media personal Social network start the social tool tools Twitter We all use social media of some kind, at least for personal use. by Tammy Kahn Fennell - Maximize Social Business.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 12, 2014
    [Companies] The 5 Commandments To Becoming A Leader In Social Media Recruiting
    Your company HR department is considering social media recruiting. Social media has become an indispensable tool for companies to generate sales, increase brand awareness and build communities around their brand. It is no surprise, then, that HR may consider it for social media as well. But, what does that mean?
  • FATHOM  |  WEDNESDAY, MAY 15, 2013
    [Companies] Online Reputation Management: What Amy’s Baking Company's Online Disaster Proves
    Amy’s Baking Company Bakery Boutique & Bistro, a restaurant in Arizona, did not consider how its online reputation can seriously affect its offline reputation. … Read the rest The post Online Reputation Management: What Amy’s Baking Company''s Online Disaster Proves appeared first on Fathom.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 1, 2011
    [Companies] 6 Reasons Why Social Media for Business is Like Training for a Marathon
    Here are my 6 reasons why social media for business is like training for a marathon : 1) Is Your Company Truly Committed? Furthermore, as I say time in and time out, Social Media is a Commitment, NOT a Campaign.  So who’s overseeing your social initiative at your companyCompanies build websites without calculating the ROI. 
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 31, 2012
    [Companies] Using Social Media Well
    For example, a website design firm can stay connected with high-quality designers on Twitter and inform them directly about job openings. A B2B sales software company can interact directly with clients on Facebook and Twitter, eliminating costs associated with using other middlemen.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 18, 2012
    [Companies] How to Build Company Value in a Down Economy
    But we do have a great deal of control over our micro economy – the part of the whole where we can make an immediate difference for our companies, our clients, and our families. Here are three suggestions on how to use marketing and sales strategies to build value in your company. Technorati Tags: Company Value , Sales Model.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 17, 2012
    [Companies] How do you dicate content across networks? #sCRMchat
    Jugnoo is a Social CRM company that focuses on growing business via social media so it’s only fitting they discuss what they know best on a platform they know best. Social CRM Crm Company FocusSocial CRM Chat, better known as #sCRMchat, is weekly Twitter chat hosted by @JugnooMe and moderated by @HelenAndrolia.
  • INBLURBS  |  FRIDAY, JANUARY 14, 2011
    [Companies] Recruit your employees online and save thousands of dollars
    Companies can save thousands of dollars each year by using online networks, in-house tools and employee referral systems to get new candidates. How business has gone the social media marketing way there also recruiting is changing. Business will spend less money in the future on head hunters and advertising to attract employees! Be creative.
  • JUNTA 42  |  THURSDAY, DECEMBER 8, 2011
    [Companies] Your 2012 Shopping List: Buying a Media Company (you heard me!)
    Back in 2009 , I went around the country talking about how brands should start seriously looking at purchasing media/publishing companies in their industries as a core content marketing strategy. Content Marketing Content Strategy Fun Stuff media companies Penton publishersWell, I’m back on that soapbox again. Then…in 2009.
  • INBLURBS  |  TUESDAY, JANUARY 18, 2011
    [Companies] Social Media increases the pressure for better customer service
    More and more companies discover social media as a marketing channel. Smart companies have already taken advantage of these tools, but look for small businesses to become more involved.&#. With social media companies can offer better service and support. Social media marketing opportunities are limitless. Tweet this on Twitter!
  • INBLURBS  |  MONDAY, FEBRUARY 7, 2011
    [Companies] Old school marketing vs. inbound marketing
    You have established a corporate blog and you write remarkable content and you distribute it through various social media sites like Facebook, Twitter, LinkedIn and some more. You are also active in Foursquare and have set your place in Google places. But do you really think this is all you can do? And here is the problem! Business.com. Facebook.
  • INBLURBS  |  WEDNESDAY, JULY 6, 2011
    [Companies] Facebook Video Calling for Real Time marketing with social media
    With its new Video Calling feature powered by Skype Facebook opens another opportunity for companies to do marketing with social media. For support we have a good situation as well as the support staff can show a personal and human company picture when they chat directly on Facebook to their customer to help them to solve their problems.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JUNE 19, 2012
    [Companies] How Social Media Helps You Target High Converting Customers
    If you are targeting large corporations (which comprise less than 15% of the entire business populous of the world) try targeting people who work for fortune 500 companies or ones who work with a company that employs more than 100 people. Social media is a goldmine of information about potential customers.
  • INTEGRATED B2B  |  FRIDAY, JANUARY 18, 2013
    [Companies] 10 top rated tools for your Social Media Monitoring Toolbox
    Just as a boxer cannot win a fight with his hands tied behind his back, a company cannot maximize its online presence without a robust toolbox to support its social media strategy. Here I look at 10 top rated tools that help B2B companies listen, engage, promote and analyze in the realm of social media. Listen. Engage. Promote.
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 11, 2010
    [Companies] How Simple Is Your Strategy?
    SAP is a 50,000 employee company being guided by a 72 character strategy. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter How Simple Is Your Strategy? How simple is your strategy?
  • FATHOM  |  FRIDAY, OCTOBER 24, 2014
    [Companies] Manufacturing Team Solders for Kids!
    B2B / Technology Company News Nonprofits non-profit volunteer     . Earlier this week the manufacturing team at Fathom spent several hours working with the RePlay for Kids organization, learning how to solder. Our goal was to repurpose toys for children with disabilities, who need custom controls to play with their battery-powered toys.
  • E-QUIP  |  TUESDAY, JULY 3, 2012
    [Companies] E-Quip Blog: Leading Change by Example
    Yet many change initiatives are directed by company executives who tell rather than show. As illogical as that may seem, I would list company managers failing to lead by example as one of the top reasons that change efforts fail. Harding & Company. Tuesday, July 3, 2012. Leading Change by Example. Listening builds trust. Posts.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 25, 2014
    [Companies] Understanding Social Customer Experience Path to Purchase Behaviors
    Customer Experience Marketing best practices brand Business channels company customer service customers find marketing media platforms presence reasons sales social networks start strategy technology the social tips The ubiquitous presence of mobile technology is at the epicenter of the empowered consumer groundswell.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 11, 2014
    [Companies] The Future of Social Customer Service: Seamless Customer Experience
    These days,  customer service is ruled by the customer rather than companies; it is the customer who relentlessly determines how he wants to be helped, not the other way around. It’s subsequently extremely important to provide customer service at the right touch point, whether it be on Facebook or on your website. paragraph? Or am I missing.
  • INBLURBS  |  MONDAY, JULY 18, 2011
    [Companies] Google+ abilities of real time marketing and lead generation
    Google+ launched on June 28, 2011 and had about ten million users 2 weeks later! Google+ integrates social services such as Google Profiles and Google Buzz. It will also be available as a desktop application and as a mobile application. And Google has failed in the past with its efforts to come up with some king of big thing in social media.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 25, 2010
    [Companies] 6 Tips to Make Your Blog More Successful in Reaching the.
    blog should be central to your company’s social media strategy for new business. Responses to 6 Tips to Make Your Blog More Successful in Reaching the Professional Tradesmen Have You Started a Company Blog? What fuels the engine to this strategy is good content. The more posts you add to your blog, the more traffic you’ll get.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 2, 2014
    [Companies] Short Form Video the New Way to be Social
    Video apps company content Facebook follow Instagram marketing media media strategy Photo posts Services story strategy technology tools Twitter video Vine WHO Last year, video sharing service, Vine, hit the mainstream. Shortly after that, Instagram launched a similar service. These two services are not the only … Continue Reading.
  • FATHOM  |  THURSDAY, JANUARY 16, 2014
    [Companies] Reinventing the Fathom Website with Creative Conversion
    As is common when a company decides to restructure and revamp procedures, establishing and promoting a brand identity was put on the backburner, and marketing and advertising the Fathom brand was lost in the dust to the hustle and flurry of the shuffle. However, this should not have come as a surprise. Who Fathom was and why we exist.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 6, 2014
    [Companies] The World-Class Network of Jeff Ogden of Find New Customers
    One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. who directed all the shows. want to be humble and understated but that’s the only way to describe the network. Anything less would not do it justice. blog a lot for one simple reason. ” Thanks, David.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MARCH 12, 2013
    [Companies] Dont Waste Your Sales Call Do-Over
    You may remember our friends who attempted to sell video services without any video, all the while demonstrating a complete ignorance about my company. He’s really happy we could have that chat and he could learn more about our company: like all the stuff he couldn’t be bothered to look up on Google. The same is true in sales. Fault.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 10, 2014
    [Companies] KiteDesk Delivers Sales Relationship Data That Soars!
    Social Sales company connections Email Facebook feature find Gmail group LinkedIn media month orange professional request review rules sales time video YouTube by Craig Jamieson - Maximize Social Business.
  • B2BBLOGGERS  |  FRIDAY, JULY 2, 2010
    [Companies] B2B Twitter Reseach Report Uncovers “Secret” to Success
    To start, BtoB discovered that: B2B companies who invest in using Twitter for business marketing and use it more frequently, experience greater success and satisfaction with Twitter. Many B2B companies jump into the Twitter water right away. Reminds me of growing up on the Gulf Coast of southern Alabama. It was far from natural.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 14, 2014
    [Companies] The Importance Of Storytelling In Social Recruitment
    Social Recruiting brand Business company content customers department Facebook Game image influence media objectives potential primary start story strategy time tweet video Humans have an emotive response to stories. This begins in youth with kids stretching and testing the imagination. Fix it.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 17, 2013
    [Companies] Find Your Company’s Hidden Marketer
    You just have to give everyone the opportunity,” explains Stella Fayman, CEO and co-founder of Matchist , a startup that connects freelance web and mobile developers with companies looking for talent. The post Find Your Company’s Hidden Marketer appeared first on VR Marketing Blog. Create a process. Gauge interest. Start small.
  • INBLURBS  |  TUESDAY, MARCH 1, 2011
    [Companies] In social media sometimes the early bird wins piggyback
    We all know information is the key to success. If you have the right information you can take advantage of it and make use of an opportunity for your business. An information lead can make the difference between to profit from an opportunity or not. SocialMention. Tweetdeck. These tools can help you track any keyword or keyword phrase.
  • INBLURBS  |  TUESDAY, FEBRUARY 15, 2011
    [Companies] How to create mobile friendly emails and get more response
    Current analysis show impressive statistics where millions of people will be using advanced email ready phones. Morgan Stanley Research predicts that sales of smart phones will exceed those of PCs within 2 years. Internet Trends 2010 by Morgan Stanley Research. According to Juniper Research annual sales of smart phones over 300 million by 2013.
  • INBLURBS  |  FRIDAY, AUGUST 19, 2011
    [Companies] Social Media puts your business at risk! Are you prepared?
    The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data. As social media marketing is estimated to increase in the next twelve months by up to 25% companies should have clear how the online – social media conversation can impact their brand. How about your business?
  • INBLURBS  |  THURSDAY, DECEMBER 23, 2010
    [Companies] Get mobile with your Inbound Marketing
    Here are further important resources about mobile marketing: Location-Based Media Company “Where, Inc.&# More and more people out there use mobile devices to do their online communication, like to stay in touch with their network on Facebook and Twitter and to inform their friend’s contacts and followers about news and events.
  • INBLURBS  |  MONDAY, SEPTEMBER 5, 2011
    [Companies] How to reach 43 percent of all online consumers with your brand message
    Companies that blog get about 55% more traffic to their websites. 42% of companies report that they have got new customers through Twitter. Stats show 43 percent of all online consumers are in social media. Is your business there too? 78% of online consumers research online before they buy! Start a blog. Engage in Facebook.
  • MARKETRI  |  WEDNESDAY, FEBRUARY 29, 2012
    [Companies] Marketri LinkedIn Tip 13: Setting Up a Company Page on LinkedIn
    It’s time to set up a company page. Benefits to Starting a Company Page. Having a LinkedIn company page provides another outlet to share your message, company achievements, news, etc. What to Know Before Starting Your Company Page. yourcompany.com) will have difficulty creating a company page.
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