SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 23, 2011
[Companies] Why Should B2B Companies Care About Facebook’s Changes?
Everyone should remember that Facebook is, in fact, a large B2B company that sells advertising to other businesses. The media is already dissecting yesterday’s Facebook event, where the company unveiled major new changes to their platform. Hey Facebook, B2B Companies Have Fans Too. Let us know in the comments below.
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 5, 2010
[Companies] Have You Started a Company Blog? Maybe You Should.
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Have You Started a Company Blog? While personal blogs have stalled in recent years as consumers move towards social networking and microblogging, company blogs are on the rise.
ONPATH | FRIDAY, NOVEMBER 19, 2010
[Companies] Social CRM - How some companies are using it.
One of the areas that we did not have enough time to cover is real life examples of companies using Social CRM. How Real Companies are Going Social and Winning. Enterasys Networks , a data-networking company based out of Massachusetts, employs 750 individuals around the globe. Should I care? Watch the recording here. Case Study.
JUNTA 42 | THURSDAY, DECEMBER 8, 2011
[Companies] Your 2012 Shopping List: Buying a Media Company (you heard me!)
Back in 2009 , I went around the country talking about how brands should start seriously looking at purchasing media/publishing companies in their industries as a core content marketing strategy. Content Marketing Content Strategy Fun Stuff media companies Penton publishersWell, I’m back on that soapbox again. Then…in 2009.
INBLURBS | WEDNESDAY, NOVEMBER 17, 2010
[Companies] Why to do Search Engine Advertising with Top SEO Companies?
making use of some professional search engine optimization company’s which can provide you search engine optimization services to enhance your sites visibility and rating. You can take help of a search engine optimization company which can assist your site with quality links. Link building services. Optimization services.
HUBSPOT | WEDNESDAY, JULY 24, 2013
[Companies] Why Media Companies Are Struggling (And How Inbound Can Help)
'Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Why Media Companies Are Struggling. 2) No Differentiation From Other Media Companies. 1) Lack of Warm Leads for Sales. But why not?
VERTICAL RESPONSE | FRIDAY, APRIL 12, 2013
[Companies] Give Your Company Profile (aka ‘About’ Page) Some TLC
'If you’ve got a website, you know that your company profile page (also known as your “about” page) is essential. When someone is thinking about buying from or engaging with your company, chances are they want to know a little more about you. It’s a glimpse into your company beyond what’s on your product pages. Here’s how: 1.
SOCIAL MEDIA B2B | TUESDAY, MAY 1, 2012
[Companies] 6 Ways B2B Companies Can Use Social Media Gamification
A recent article on Marketing Sherpa discussed the idea of bringing gaming mechanics, or gamification, to the internal and external operations of B2B companies. You can also tie your reward efforts to company objectives and KPIs. Have you used any of the principles of gamification in your B2B company? Determine the reward.
FEARLESS COMPETITOR | TUESDAY, OCTOBER 25, 2011
[Companies] Find New Customers – the Unmarketing Company
We talked about our company policy of zero paid advertising. Does this sound like the kind of company you’ll like to work with? Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Start Engaging.” ” We live that.
CONVERSIONATION | SATURDAY, AUGUST 6, 2011
[Companies] Most Employees Have No Idea if Their Company Has a Social Media Policy
A company is a legal entity. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. The people in the company operate within a market environment. It does not produce anything. It does not communicate, and it has no activities. A [.].
FEARLESS COMPETITOR | THURSDAY, JULY 14, 2011
[Companies] Why do some companies prosper – despite a terrible economy?
how bad times are and how few companies are hiring. few companies are growing fast and hiring quickly. In fact, those companies are hiring as fast as they can. Who are those companies and why are they doing so well, despite bad economic news? How do the marketing and sales budgets compare in YOUR company? ).
FEARLESS COMPETITOR | SATURDAY, MAY 7, 2011
[Companies] The Best B2B marketing companies…and Jill
B2B Lead Generation | The Best B2B Marketing Companies. This Saturday, I want to share what I consider the very best B2B marketing companies. 99% of b2b sellers today cannot touch these smart and savvy companies. was contacted by the CEO of a French software company wanting to expand to the USA. Hubspot. Kinaxis. Eloqua.
B2B MARKETING TRACTION | FRIDAY, DECEMBER 20, 2013
[Companies] 3 Companies that Failed to Listen
Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals. Some make the big mistake of failing to listen to the marketplace.
HUBSPOT | WEDNESDAY, JULY 24, 2013
[Companies] How to Use LinkedIn's 'Sponsored Updates,' a New Type of Ad for Company Pages
'Yesterday, B2B marketers everywhere rejoiced: LinkedIn announced Sponsored Updates , an advertising solution that allows brands to promote any post from a LinkedIn Company Page to a specific people directly in their newsfeeds. There are two ways you can create a sponsored update: from your Company Page or from within the ads manager.
SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 29, 2010
[Companies] Employees Have No Clue if Their Company Has a Social Media Policy
53% of the employees find that their colleagues should be disciplined by their employer if they slander the company on social networking websites. An important conclusion is that most employees aren’t aware of possible legal consequences when publicly criticizing their company. Of course, users must know these risks too. MyJobGroup.co.uk
MARKETRI | TUESDAY, APRIL 16, 2013
[Companies] Turn Your Company's Anniversary into a Marketing Powerhouse!
It doesn’t matter if your company is turning one, five or 25 -- whatever the age, celebrating an anniversary can be a powerful marketing tool. Create a successful teamwork environment to spur your employees’ feelings of company pride and loyalty. Highlight any big news about the future of the company.
BIZNOLOGY | TUESDAY, NOVEMBER 1, 2011
[Companies] Google Plus was born prematurely and you should take advantage
Most of the very early adopters that did not read the explicit terms of service ( ToS ) statement took the opportunity to not only create a G+ account for themselves but also set up Google Plus profiles for their brands and companies as well. This is now becoming old news but it explains everything. remember adding Vin Diesel to my circles.
DIGITAL BODY LANGUAGE | FRIDAY, NOVEMBER 19, 2010
[Companies] Cartoon: Who is creating content for your company?
Today's my first attempt at cartooning (okay, not really, all the hard work was done by gifted cartoonist Brady Bonus ). hope you enjoy it! First posted this morning on It's All About Revenue : Tags: Social media Content
THE FORWARD OBSERVER | WEDNESDAY, NOVEMBER 13, 2013
[Companies] Why B2B Companies Should Worry More About Customers Than Competitors
'Artillery B2B Marketing Blog > The Forward Observer Research shows that companies with a greater focus on their customers than their competition will grow faster and be more profitable. We’ve all seen (or worked for) companies with an unhealthy obsession with their competition. Successful companies are focused on their customers.
BLOG MY CALLS | TUESDAY, JUNE 4, 2013
[Companies] The WORST Lead Sources for B2C Companies
'What are the worst places for B2C companies to get leads? According to data from Hubspot, the three worst lead sources for B2C companies are: 1) Telemarketing. According to Hubspot, outbound telemarketing is the worst lead source for B2C companies. They don''t work for B2B companies. Where should you NOT spend money?
PR MEETS MARKETING | MONDAY, SEPTEMBER 19, 2011
[Companies] Five Tips for Launching a Memorable Start-Up Company
So you’re launching your company in a few weeks. You’re focused on getting the product to work. If you’re one of the lucky ones who was selected to launch and
SMASHMOUTH MARKETING | MONDAY, FEBRUARY 22, 2010
[Companies] Lead Gen Companies Should Not Dictate Your Pace
On a recent sales call, the prospect told me he is working with a pay-for- performance appointment setting company like Green Leads. The difference, and the reason for the call, is that he wants more meetings per month, but the other vendor is " dictating the pace " at which he gets them. Was I dreaming? Did I hear that right? list issue?
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 18, 2014
[Companies] 3 Ways B2B Companies Can Maximize Existing Content for SEO
'Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. Video Content. Image Galleries. Where and when it was taken.
SOCIAL MEDIA B2B | THURSDAY, JUNE 2, 2011
[Companies] How B2B Companies Can Use Google +1 for Recommendations
Additionally, the Google world is based on a Google profile and Gmail, which are not necessarily where people in B2B companies maintain their contacts. Ways B2B Companies Can Translate Tweets Twitter is a global platform with more than 60% of. Google just announced the +1 feature to bring social recommendations to search. Go to [link].
HUBSPOT | TUESDAY, JUNE 19, 2012
[Companies] Who Should "Own" Social Media at Your Company?
Just who should be responsible for managing my company's social media presence ? For most companies, social media management is a function of the marketing department, but there is a slew of social applications for your customer service and sales teams , too. It's a common debate in many businesses. Sales? Marketing? Customer Service?
HUBSPOT | TUESDAY, MARCH 8, 2011
[Companies] Study: LinkedIn Is More Effective for B2B Companies
The study surveyed over 600 professionals knowledgeable about their company's marketing strategy. Participants were asked to indicate if their business had acquired a customer from a lead generated by Facebook, LinkedIn, Twitter, or the company blog. Live Webinar & Report: 2011 State of Inbound Marketing. Connect with HubSpot
BLUE FOCUS MARKETING | TUESDAY, APRIL 30, 2013
[Companies] The Important (and lucrative) Midsize Companies by @Midmarket Institute
'As a business executive, you’d like to find the few companies that spend a lot, have growth potential, will stay loyal to your company and provide better than average margins. There is such a group of companies in every country and the largest group is in the U.S. American midmarket companies generate about $3.9 Ram V.
SAZBEAN | THURSDAY, APRIL 7, 2011
[Companies] Impact of Google Algorithm Change on B2B Companies
They’ve found that: The change in Google’s algorithm generally has worked in favor of B2B companies. For most of the companies in this report, their website traffic either improved or remained constant. If you’re a B2B company, what changes have you seen in your Google traffic? News & Notes
INTEGRATED B2B | THURSDAY, NOVEMBER 22, 2012
[Companies] Content production? Danish companies have it right
But while planning and strategy in itself aren’t easy tasks for many companies not used to the new realities and change in B2B buyer behavior content production apparently is seen as the biggest challenge to executing content strategy in 2012. Danish companies have it right appeared first on IntegratedB2B. The post Content production?
MARKETING EDGE | THURSDAY, SEPTEMBER 24, 2009
[Companies] Companies, Do You Want Continuing Revenues? Help a Customer Out
In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. Say do you think banks or credit card companies would do such a thing? maybe, but it underscores the ecosystem companies are trying to understand and participate.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 6, 2012
[Companies] 5 Ways to Generate Leads from a LinkedIn B2B Company Page
Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. Products and Services. Free Banners.
SALES INTELLIGENCE VIEW | WEDNESDAY, OCTOBER 17, 2012
[Companies] How do you dicate content across networks? #sCRMchat
Jugnoo is a Social CRM company that focuses on growing business via social media so it’s only fitting they discuss what they know best on a platform they know best. Social CRM Crm Company FocusSocial CRM Chat, better known as #sCRMchat, is weekly Twitter chat hosted by @JugnooMe and moderated by @HelenAndrolia.
STORIES THAT SELL | THURSDAY, NOVEMBER 11, 2010
[Companies] Why Companies Need to F-R-E-E Their Case Studies
A small software company recently ran an experiment… The company, which had been requiring registration to download its customer case studies, decided to unlock those stories on their website. In just one week, the company reported that downloads of its case studies were three times higher than the previous four months combined
HUBSPOT | FRIDAY, JULY 26, 2013
[Companies] The New Cloud Stack: Here's What the Company of the Future Looks Like
Also, this story is not really about technology -- it''s about how to build a modern company. The short version is that these deals Oracle announced demonstrate that Oracle, a company that’s nearly 40 years old, has finally recognized that the world (and its customers) are changing. Oracle is a $37 billion company. But how?
INDUSTRIAL MARKETING TODAY | FRIDAY, JUNE 17, 2011
[Companies] Why Industrial Companies and Manufacturers Struggle with Content Marketing
Many industrial companies and manufacturers struggle with content marketing. If you are the Sales & Marketing Director or the Marketing Specialist in one of these companies, you need to: Sift through the volumes of online information about content marketing. Inviting guest bloggers to post on your company blog if you have one.
MODERN B2B MARKETING | FRIDAY, NOVEMBER 9, 2012
[Companies] Online Reputation Management: Defending Your Company from Google Defamation
He has created many direct response marketing programs for companies of all shapes and sizes. Actually, it is an extremely important aspect of B2B marketing in the “Age of Google” What a search engine reveals about your company matters immensely. He leads the team at www.reputationchanger.com. Why Online Reputation Matters.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 4, 2013
[Companies] Lead Generation: How golf sponsorship generates prospect inquiries for a software company
Meet with executives at a Fortune 500 company? KeyedIn Solutions , a software technology and consulting company, has achieved it all with the sponsorship of up-and-coming golfing professional, Scott Piercy. Tweet How can a marketer, in one fell swoop …. Capture the attention of millions of potential prospects? It was a smart decision.
HUBSPOT | WEDNESDAY, MARCH 5, 2014
[Companies] How to Build a Newsroom Inside Your Company
Download your free copy if you want to learn more about how to build a news organization, big or small, inside your company. More and more companies are creating “journalistic” content. Maersk, the shipping company, has a news operation. It’s not just big companies. LinkedIn has a managing editor.
WRITTENT | MONDAY, APRIL 29, 2013
[Companies] Why Digital Influencers Can Explode Your Company’s Bottom Line
Given the fact that consumers still care more about recommendations from humans than branded content , your company’s best bet for coming into the center stage is connecting your content marketing strategy with digital influencers. 'Every day, 55 million Facebook statuses are updated. What Are Digital Influencers? How to Find Key Influencers.
FEARLESS COMPETITOR | THURSDAY, AUGUST 4, 2011
[Companies] You’d Make a Great Company Evangelist!
“You would make a great company Evangelist.. What is the business value a company would get from an Evangelist? Company Evangelist. Usually they have some kind of personal platform that combines with a company platform and both are synergistically promoted. Does this sound like something your company needs?
INBOUND SALES NETWORK | TUESDAY, JANUARY 17, 2012
[Companies] Top 5 Things B-to-B Companies Can Do To Generate High Quality Leads
Are you finding it harder and harder to generate high quality leads for your company? This article will reveal the top 5 proven ways to generate high quality leads for your company. Many companies tend to see their company’s website as just a virtual brochure. The greatest challenge may be how you achieve both.
HUBSPOT | MONDAY, FEBRUARY 17, 2014
[Companies] Could the Internet of Things Turn More Companies Inbound?
If you allowed Nest to share that information with third parties -- such as a sweatshirt company -- those companies could send you much more tailored and engaging content. Heck, the sweatshirt company could send you a nice new sweatshirt with a note that says, "Thanks for doing your part to help the environment! Still. Inbound
INBOUND SALES NETWORK | THURSDAY, AUGUST 23, 2012
[Companies] 5 Reasons Why Email Should Be Your Medium of Choice for B2B Companies
You don’t have to go far to hear all the reasons the “experts” will tell you why your company needs to invest heavily in social media marketing. However in reality, for total return on investment for B2B companies, nothing beats email. With the total reach of social media being so vast, it seems like a marketer’s dream. Bottom Line.
SALES PROSPECTING PERSPECTIVES | TUESDAY, OCTOBER 16, 2012
[Companies] How Accountable Are You To Your Company's Success?
Last week I had the chance to attend an Oz Principal leadership workshop with my fellow managers. There were a variety of topics covered, and fellow Director Matt Fitts wrote on one of the topics covered. wanted to take the opportunity to discuss one of the other main principles of the workshop, accountability. So, where is your head at?
HUBSPOT | MONDAY, JULY 16, 2012
[Companies] Companies That Auto-Publish to Social Media Generate 50% More Leads [New Data]
recent analysis of leads generated by HubSpot's customers indicates that companies that automatically publish their blog posts to social media get 50% more leads than companies that don't. If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads.
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 27, 2011
[Companies] Tone-deaf companies
B2B Demand Generation | Companies who fail to listen. I’m astounded at the number of companies who are tone-deaf today. Here’s what companies need to do: Respond quickly to incoming messages. “If more companies listened to ( Find New Customers) a lot more would be sold.” It’s not just me.
MI6 MARKETING AGENCY | WEDNESDAY, SEPTEMBER 21, 2011
[Companies] Canadian Companies Use of Social Media
We encourage you to leave a comment below and share your insights and thoughts about this chart and the implications it may have in your role and for your company. Over 50% of Canadian Companies Don’t See Social Media as Important. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.
WRITESPARK | TUESDAY, FEBRUARY 1, 2011
[Companies] Content Marketing Insights for Technology Companies
As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Has your company made this analysis? Content Marketing Sales Materials
HUBSPOT | MONDAY, MARCH 26, 2012
[Companies] 63% of B2B Companies Don't Generate Leads From Social Media [New Data]
Social media lead generation has been notoriously challenging for B2B companies. Looking at data from 2011, we did a study of 3,000+ B2B businesses to understand how B2B companies are succeeding with social media. Shockingly (or maybe not), the data revealed that 63% of B2B businesses were not generating leads from social media.
WRITTENT | THURSDAY, JANUARY 23, 2014
[Companies] How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month
All of these publications have something in common, which is very little self-promotion of the company’s products. There’s no question that it’s paid off dividends for these companies in traffic, and ultimately, sales! Company News 'Figuring out how to start a blog isn’t the hard part. Use More Visual Examples.
SALES PROSPECTING PERSPECTIVES | THURSDAY, NOVEMBER 21, 2013
[Companies] Square Peg, Round Hole: Align Prospects & Employees to Company Goals
Companies that are fortunate enough to enjoy high growth are under pressure to grow their team. This is especially true for services companies. One bad hire could touch several customers, and of course there is the negative impact on company culture to consider. 'I’ve been in sales a long time. More years than I care to count.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 2, 2011
[Companies] How do I find the “voice” on my company blog?
Your company blog should be aligned with your marketing and business strategies, otherwise … why do it? Aligning your “voice with the company’s can be difficult, but not impossible. 4) Relaxation — Company begins to trust the content developers and the process. Your company might be right.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 23, 2011
[Companies] MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies
The company also created special editions for ad agencies, which now provide about 40% of its business. can’t say for sure because there are several companies in the field that I’ve never researched. Average price and client size have also increased steadily, although the focus has remained on mid-size rather than enterprise clients.
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 15, 2013
[Companies] The Upside of Creating a Learning Culture at Your Company
The customer benefits from a happier, more skilled team member, and the company benefits from increased productivity, customer loyalty and ultimately, profitability. If you’re already on your way there, share one of your examples of how this positive culture benefits your team and ultimately, your company, in the comments below
LEADER NETWORKS | WEDNESDAY, MAY 22, 2013
[Companies] The Market Research Nuggets Most Companies Ignore (at their peril): Comments In Online Communities
'A customer shares an insight within your company’s online community. What does your company do with that customer input? They assume that “someone” will take care of it because the customer does have people to talk to in the company. Why aren’t more companies following suit? Should you: Choice #1: Fail to notice it?
INTEGRATED B2B | SUNDAY, MARCH 10, 2013
[Companies] What’s your company’s Return on Know-how?
Knowledge-intensive companies are full of them: highly knowledgeable, intelligent experts who can wrap their minds around a problem in their field and deliver fantastic solutions. At times, their ideas and energy can open sales opportunities the company never knew existed at its customers or prospects. And that’s what it is, for sure.
CRIMSON MARKETING | MONDAY, NOVEMBER 4, 2013
[Companies] How To Make a B2B Company “Sexy” with Social Media [Infographic]
'If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Why should B2B companies invest in social media? 83% of companies invest in social media to create awareness for their brand. 69% increasing traffic.
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 12, 2011
[Companies] 4 Reasons Why LinkedIn (and not Facebook) Might be the Better Choice for Your Company
And while LinkedIn may have fewer users, the professional mindset and ability to network with other people who are on the site for the same reason make it a much more valuable tool for B2B companies. For LinkedIn, they are called Companies Pages. Has LinkedIn become the preferred social media channel for your company? LinkedI
HUBSPOT | FRIDAY, FEBRUARY 21, 2014
[Companies] Facebook's Newest Feature: See Who's Posting From Your Company Page
'We''ve all had social media slip-ups on company accounts. Visible to only other admins on posts, Facebook now will tell you which admins posted what on your Company Page. We forget that we''re logged in and then fire off a quick post about something personal. Sometimes it''s harmless , other times, not so much. Social Media
DELICIOUS B2BMARKETING | MONDAY, JUNE 22, 2009
[Companies] Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
In… Read more… Doug Kessler | May 6th, 2009 | no comments April 2009 ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′ We swelled with pride yesterday when our client ShipServ won First Tuesday’s prestigious ‘Most promising Internet Company in the UK 2009‘ award. World.
DIGITAL B2B MARKETING | TUESDAY, APRIL 3, 2012
[Companies] Selfless Giving and Selfish Companies: A Social Media Conundrum
Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. Companies do not do something and expect nothing in return. Gifts.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 30, 2009
[Companies] Social Media will Disrupt every Function in your Company
One that threatens to disrupt and reinvent every function in your company over the next few years. Product companies will have a strong social approach to product development using Social Media. Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world.
THE EFFECTIVE MARKETER | THURSDAY, AUGUST 5, 2010
[Companies] Best Companies Don't Need Marketing
The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. But companies don’t offer these nice perks just because they are run by nice people. Like Be the first to like this post.
LEADER NETWORKS | SATURDAY, JANUARY 16, 2010
[Companies] Find your Company's Twitter Voice for Business
to help figure out whether it makes sense or not, as taking on a Twitter account for business is no small task and in *many* cases not a good idea for the company to begin with. The next step after determining the business rationale, is to figure out what is the most appropriate Twitter Voice for the company. What is its main goal?
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 17, 2013
[Companies] Find Your Company’s Hidden Marketer
You just have to give everyone the opportunity,” explains Stella Fayman, CEO and co-founder of Matchist , a startup that connects freelance web and mobile developers with companies looking for talent. The post Find Your Company’s Hidden Marketer appeared first on VR Marketing Blog. Create a process. Gauge interest. Start small.
PWB MARKETING BLOG | WEDNESDAY, JULY 13, 2011
[Companies] How Are B2B Companies Using Content To Grow Business? | PWB.
SALES PROSPECTING PERSPECTIVES | MONDAY, FEBRUARY 24, 2014
[Companies] Buyer Personas and Company Goals: How to Research Your Marketing Plan
Once the research on the buyer personas is complete, the logical next step is some additional research into the goals of the company, not just revenue goals, but the long-term vision and strategic plan for the company. It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April.
MARKETING EDGE | SATURDAY, MAY 23, 2009
[Companies] Embarq –ing on Social Media at a Fortune 500 Company
Embarq, a Fortune 500 telecommunications company , had a strategic mission to establish its own identity after it broke away from Sprint and a tactical objective to convert dial-up internet customers to subscribe to high-speed. Time 8:38. This was not a pilot project, nor isolated to a single department.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 22, 2014
[Companies] How to Define the Lead of Your Company’s Dreams [Infographic]
'Author: Maggie Jones Defining the perfect leads for your company is like setting up a perfect blind date. Is he up to your company’s standards? Remember, your leads needs to be a perfect match for your whole company — not just the marketing team. Does she have similar interests, or will the conversation fall flat?
LEADER NETWORKS | WEDNESDAY, MARCH 10, 2010
[Companies] Why Every Company Is A Media Company
We are actively exploring the idea that every company is a media company. How can every company be a media company? Why would every company need or want to be a media company? Being a media company is the last thing strategic executives need to have on their minds to excel in today’s global economy!
BIZNOLOGY | WEDNESDAY, JANUARY 15, 2014
[Companies] Is Your Company Ready for Social Business?
'(Photo credit: Intersection Consulting). Yesterday, Andrea Goldberg gave our monthly webinar about how to improve a business’s social media marketing. Do you want to understand how to grow your business and reap the benefits of social business?
FEARLESS COMPETITOR | FRIDAY, MARCH 1, 2013
[Companies] Happy Birthday, sales lead generation company Find New Customers – belatedly
'Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV. That is nearly everyone.).
TRADESMEN INSIGHTS | THURSDAY, NOVEMBER 17, 2011
[Companies] 2012 Looks Like Companies Will be Investing More Into Social Media
According to a recent report in eMarketer.com , companies are looking to invest more in social in 2012. Marketing Trends Social Marketing 2012 social media planning booz&co buddy media companies investing more in social media social mediaI can’t believe it’s budget time already. All this is good news.
HUBSPOT | THURSDAY, AUGUST 18, 2011
[Companies] #Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty - [link]
Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. After Series D funding, CEO Brian Halligan (@bhalligan) said @HubSpot would acquire other inbound marketing companies. Hub140 - [link] Tweet This. Hub140 Tweet This.@oneforty Hub140 Tweet This. Hub140 Tweet This. Hub140 Tweet This.
EMAGAZINE B2B BLOG | TUESDAY, MAY 18, 2010
[Companies] How to drive more traffic to your company blog
So let’s say you took our advice and started a company blog; how do you ensure that it doesn’t become the proverbial “candle under a bushel,” but instead becomes popular enough to bring you all [.]. We’ve blogged several times about why blogging is one of the best ways to support your B2B’s online marketing effort.
B2B IDEAS @ WORK | FRIDAY, JULY 16, 2010
[Companies] The LinkedIn Company Profile: Is your B2B in the top 1%?
But what about your company ? Many business owners don’t even have a Company Profile on LinkedIn. And even if they do, their Company is not being found by their B2B clients. For the simple reason that their company is not correctly named, nor is the description content optimized properly. instead of Corp., Products.
BIZNOLOGY | THURSDAY, MAY 3, 2012
[Companies] Specialization is Scary but Required for Digital Marketing
On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. Specializing makes everyone fraidy-scared–large companies, small companies and every kind of company in between. Photo credit: Wikipedia. And none of that is bad.
FEARLESS COMPETITOR | FRIDAY, JUNE 15, 2012
[Companies] Content Marketing – How the Total Lack of Understanding Hurts Some Companies
As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. They created one lonely eBook (written by Jeff Ogden of sales lead generation company Find New Customers ) and stopped. What do you think?
INDUSTRIAL MARKETING TODAY | MONDAY, NOVEMBER 1, 2010
[Companies] 3 Business Blogs with Proven ROI from Industrial Companies
While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Here’s proof that business blogging is an effective inbound marketing strategy for manufacturers, engineering and industrial companies.
SAVVY B2B MARKETING | TUESDAY, JANUARY 12, 2010
[Companies] Every B2B Company Can't Be a Thought Leader -- But That's Okay
By definition, every company can't be a thought leader. That said, it's understandable why companies pursue thought-leadership initiatives. And while not every company can be a thought leader, any company can be a leader when it comes to content marketing. And that's okay. Get Customers. by Joe Pulizzi and Newt Barrett.)
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, APRIL 10, 2013
[Companies] Should Your Company Invest More in Building its Sales Pipeline?
In both instances the answer is the same: Yes, you should always invest more in building your company’s pipeline! Without a strong pipeline, your company’s ability to succeed and meet customer and stakeholder expectations is greatly diminished. Tom is an expert in helping companies grow more, predictably.
DIGITAL VOICES | FRIDAY, FEBRUARY 21, 2014
[Companies] How B2B and B2C Companies Leverage the SMAC Stack
'This past December, our President and CEO Praveen Ramanathan spoke at Blue Wave Marketing 's 'Marketing Integration Forum' He gave an insightful presentation on how the SMAC Stack can drive efficiency and innovation within your organization. Praveen's presentation showed how the SMAC Stack's versatility across many industries.
JUNTA 42 | THURSDAY, NOVEMBER 18, 2010
[Companies] Are Brands Ready to Be Media Companies? 4 Steps to Yes
All good points, but easier said than done for most media companies. There are a number of things that media brands do that non-media companies should learn from and have a significant advantage. Read an interesting article from MediaPost this morning entitled " Are Media Brands Ready to Be Brands? Why?
FEARLESS COMPETITOR | WEDNESDAY, APRIL 28, 2010
[Companies] What Makes (and Ruins) Great Company Stories
Does your company convey a remarkable story about its products or services? Most companies tell their stories through a mix of media (video, print, web, and audio) across a mix of delivery mechanisms which might include online and print advertising, company Web site, social media, television, events, publicity, or other avenues.
SALES CHALLENGER | WEDNESDAY, SEPTEMBER 12, 2012
[Companies] And The Best Company for Service Is…
This year, CCC asked nearly 1,000 customers the question, “What is the best company for customer service?” Think about that for a minute…when we asked nearly 1,000 customers to tell us who is the best company for providing customer service, the #1 answer on the board by far was “Can’t Think of One”. Visit the original here!
TRADESMEN INSIGHTS | TUESDAY, JULY 24, 2012
[Companies] Why Do B-to-B Companies Ignore Social Media Feedback?
It still boggles my mind that companies who rush into social media ignore feedback once they do get it. What I don’t get is why many companies are ignoring social media on a day-to-day basis. recently read a post by Jeffrey Cohen from socialmediaB2, 69% of B2B Companies Ignore Social Media Feedback.
HUBSPOT | TUESDAY, FEBRUARY 18, 2014
[Companies] Why Writing for a Company Publication Is So Damn Hard
The fact of the matter is, it''s different when you write for a company. There are certain limitations to writing for a company that don''t exist when you write for, say, a media publication. Guys, writing for a company is hard. The Challenges of Writing for a Company Publication. The company? Not at all.
FOLLOW THE LEAD | TUESDAY, AUGUST 31, 2010
[Companies] ‘Smarketing’ gets the pitch, but are b-to-b companies buying?
The single biggest reason companies fail is that they overinvest in what is, as opposed to what might be,” said strategy consultant Gary Hamel , in a recent article in The Wall Street Journal titled, “The End of Management.” Opinion | Matthew Schwartz. In one scene, after the two bandits evade U.S. What do you think? Subscribe to RSS.
GREAT B2B MARKETING | MONDAY, APRIL 23, 2012
[Companies] Marketing Statements that Show Your Company is Out of Touch
B2B companies have been implementing the “hire more sales reps” strategy for years and most of the time, this doesn’t work. If you can’t be enthusiastic about what you are doing, do yourself and your company a favor and find a new position. Why should we spend any more time working on the website? It is that simple.
CONTENT MARKETING TODAY | FRIDAY, JUNE 5, 2009
[Companies] Herman Miller: Great Chairs, Great Company, Great Content Marketing
A Company That Gets It on so Many Levels Minimizes Traditional Marketing Expenditures. After all, this is a company that was into sustainability before it was cool–and before Al Gore was invented global warming (or was that the Internet?). Herman Miller tends to be well ahead of the curve on almost every business front.
FEARLESS COMPETITOR | SUNDAY, JULY 21, 2013
[Companies] Sunday Learning: Scott Monty on Marketing Made Simple TV at Social Media Club NYC
Social media and marketing expert Scott Monty of the Ford Motor Company interviewed at Social Media Club NYC on Marketing Made Simple TV. Jeff Ogden , the host of Marketing Made Simple TV, had the opportunity to interview global social leader for the Ford Motor Company, Scott Monty , at Social Media Club NYC. 'Scott Monty.
WINDMILL NETWORKING | MONDAY, FEBRUARY 27, 2012
[Companies] Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages
LinkedIn Company Pages are actually a combination of a number of different modules that are rarely maximized by businesses. In order to better understand how your sales and marketing team can best maximize this multi-functional part of LinkedIn , it’s important to understand exactly what the Companies functionality offers. LinkedIn
BLOG MY CALLS | THURSDAY, NOVEMBER 7, 2013
[Companies] "Are You Guys Even a Call Tracking Company Anymore?"
This company was blown away by Conversation Analytics. After the demo concluded one of the people on the phone said, "So, are you guys even a call tracking company anymore?". Yes, We Are Still a Call Tracking Company. Plus, if we''re not a call tracking company where would we fit? They liked the tool a lot. think so.
HUBSPOT | TUESDAY, APRIL 16, 2013
[Companies] Why We Are Proud to Be a Boston Company Today
Before we return to our blog''s regular content, we wanted to take a moment as a company to express our sincere condolences to everyone impacted by yesterday''s tragedies. 'The Boston Marathon has long been an event that celebrates human triumph. Yesterday ended very differently. The events of yesterday will not define who we are as a city.
SOCIAL MEDIA B2B | FRIDAY, FEBRUARY 15, 2013
[Companies] 5 Ways to Use B2B Social Media to Break Company Silos
Many B2B companies approach social media the same way they approach other parts of their business. No matter the size of the company, there are separations that reduce efficiency and cause confusion both within and outside the company. Here are some ways to use social media to break down the silos in your B2B company: 1.
SALES PROSPECTING PERSPECTIVES | MONDAY, AUGUST 12, 2013
[Companies] How a Strong Company Culture Will Boost Customer Service Levels
When you think about inside sales reps in particular, it’s important you hire team members who possess the qualities that will fit with your overall company culture. Your company culture should be driven from the top down. great company focuses on successes as well, and rewards those individuals for a job well done. haven’t.
INBOUND SALES NETWORK | FRIDAY, NOVEMBER 25, 2011
[Companies] Warning To ALL Companies: Canada’s New Anti-Spam Legislation (Bill C-28) could Have You Paying $10,000,000 in Fines
While the law is not set to be implemented until mid-2012, for many companies this law will drastically change how they market to Canadian companies and individuals. If there is no existing business relationship, companies have to get consent before the law is enacted and enforcement starts. In short, it covers everything.
SALES CHALLENGER | MONDAY, JANUARY 20, 2014
[Companies] Three Ways to Uncover Your Company Culture
These ‘knowledge agents’ are normally the company “storytellers” — they can be the top level sponsors who have given you the job, peer group colleagues, people reporting to you, or people in the wider organization with many years of experience. Questions about company success stories provide insight to the company culture.
FATHOM | THURSDAY, DECEMBER 6, 2012
[Companies] Shaping Marketing Budgets for 2013 with Growth in Mind
Company News Act-On BrightEdge budget cold-calling 2.0 ‘Tis the season to budget! It is 2013 budgeting time, and I just got out of a meeting with our CFO. Thankfully, I survived. Predictable Revenue roi
HUBSPOT | FRIDAY, SEPTEMBER 14, 2012
[Companies] 10 Social Media Risks MOST Companies Are Too Afraid to Take
There was a time when just being in social media was a risk for companies. Joe Chernov at Eloqua not only tweeted it, but with some kind words, at that : That @ hubspot included @ eloqua in its "10 B2B Companies that Create Exceptional Content" post = classy. 5) Letting Employees Get Social for Your Company. Loosen up! genius.