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  • FATHOM  |  WEDNESDAY, MAY 15, 2013
    [Companies] Online Reputation Management: What Amy’s Baking Company's Online Disaster Proves
    Amy’s Baking Company Bakery Boutique & Bistro, a restaurant in Arizona, did not consider how its online reputation can seriously affect its offline reputation. … Read the rest The post Online Reputation Management: What Amy’s Baking Company''s Online Disaster Proves appeared first on Fathom.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 4, 2011
    [Companies] You’d Make a Great Company Evangelist!
    “You would make a great company Evangelist.&#. What is the business value a company would get from an Evangelist? Company Evangelist. Usually they have some kind of personal platform that combines with a company platform and both are synergistically promoted.  Does this sound like something your company needs?
  • INBLURBS  |  THURSDAY, OCTOBER 27, 2011
    [Companies] Studies: 65 percent of customers expect companies to be active on social media
    Studies show that companies can increase brand value and customer satisfaction by up to 35% when they are actively engage and communicate with their audience on social media. By being active in social media company’s show that they care about their customers and that they are interested in their opinion. Tweet this on Twitter!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 6, 2012
    [Companies] LinkedIn Launches New Company Page Design: See What's Changing
    LinkedIn Company Pages are about to get a little design makeover, the social network announced on its blog today. Company Page Changes: General Overview. All in all, the changes you'll see will affect only the design of your Company Page. Example Makeover: HubSpot's LinkedIn Company Page. Surprise! The Old Homepage.
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Companies] 9 Tips to Spot Amazing Article Writers
    Since these companies have multiple writers at their disposal, there’s often no limit to their production capacity, either. Company News Article writers – truly amazing ones who create content that will knock your visitors’ socks off – can sometimes be hard to come by, depending on your niche. Frequent Multi-Author Blogs.
  • WRITTENT  |  SUNDAY, NOVEMBER 23, 2014
    [Companies] 7 Must-Know Writing Tips [+Examples]
    Company News Content Creation Copywriting Image source. Wondering which writing tips will actually boost your productivity and success? Whether you write for a living or maintain a blog on the side, it can sometimes be difficult to stand out in an ocean of writers and content. Plan Your Content. Use Shorter Sentences. Exactly. Don’t do it.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Companies] 13 Brands Using LinkedIn Company Page Features the Right Way
    Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Company Status Updates.
  • JUNTA 42  |  MONDAY, APRIL 30, 2012
    [Companies] 3 Ways to Extract Brand Stories from Inside the Company
    Now, before we look at some of the ideas below, we all need to realize that almost NO COMPANY has a shortage of raw material for content marketing (this piece on content audits may help). In one technology company we worked with in the past, much of the customer service happened through back and forth email. You’ve done it.
  • B2B MARKETING MENTOR  |  WEDNESDAY, JULY 10, 2013
    [Companies] 4 Ways B2B Companies Can Consumerize Their Marketing
    B2B companies are increasingly borrowing marketing strategies that have proven successful in B2C markets. B2C companies have learned how to market cost-effectively to the masses, presenting buyers with transparent pricing and a simple purchasing process. This article looks at four ways B2B companies can consumerize their marketing.
  • WRITTENT  |  THURSDAY, FEBRUARY 6, 2014
    [Companies] 11 Signs Your Business is in Dire Need of Blogging
    If you’re not convinced that your company stands to benefit, here are 11 surefire signs that you desperately need to start business blogging: 1. Your company could have the best products, pricing, quality, and customer service in your niche – but it doesn’t matter if no one’s heard of you. Blogging Company News
  • SMASHMOUTH MARKETING  |  MONDAY, FEBRUARY 22, 2010
    [Companies] Lead Gen Companies Should Not Dictate Your Pace
    On a recent sales call, the prospect told me he is working with a pay-for- performance appointment setting company like Green Leads. The difference, and the reason for the call, is that he wants more meetings per month, but the other vendor is " dictating the pace " at which he gets them. Was I dreaming? Did I hear that right? list issue?
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Companies] A Visual Guide to Creating the Perfect LinkedIn Company Page
    Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. To help you make the most of your LinkedIn Company Page, we''ve put together this visual guide , which features several “pro tips” provided by LinkedIn''s marketing team. Company updates. Logo and banner images. Careers page.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 19, 2010
    [Companies] Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples
    But upon analysis, it is clear that there is a natural progression of understanding that needs to take place here: Why not being active in social media can hurt your brand; Why your company was never in control of their brand (or the conversations of its employees) ; Why there is a need for a corporate-wide education program; and. Yahoo!
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Companies] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. First impressions matter on social media, and your cover photo is the first chance your company has to impress a prospect. Helen is the founder of writtent.com. What are your pains?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2011
    [Companies] 29 Reasons Why Your Company Blog Has Stalled
    Starting Without A Vision. 1) Focusing On The Wrong Audience: Sometimes your audience isn’t the buyer of your products. I’ve seen companies jumpstart their blog growth by focusing on the user of the products rather than the “decision-maker.&#. 2) “I” Focused: Remember, social business is not about YOU. However, there is a different answer.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 17, 2010
    [Companies] 6 People Who Should Use LinkedIn’s New Follow Company Feature
    It has been a few weeks now since LinkedIn released their new “Follow Company&# feature. That being said, the new Follow Company feature, while simple in functionality, offers a lot of value in different ways to the following 6 types of professionals: 1. See a target company start to hire for a previously unknown division?
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 13, 2011
    [Companies] How Are B2B Companies Using Content To Grow Business?
    The data showed that companies that generated more content generated more sales leads. The most successful B2B companies are integrating social with traditional media. These are all important ways B2B companies are using content to generate leads and grow their business. New research shows more content means more sales leads.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 8, 2011
    [Companies] What Type of Content Should My Company Produce?
    That’s the tagline of Mitch Joel’s popular book and, without question, companies need to embrace a publishing mindset in B2B marketing. To read the full article, please click on What Type of Content Should My Company Produce? Find New Customers is one of few  lead generation companies in New York. Thanks Mitch.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Companies] Are Community Forums Good for Manufacturers and Industrial Companies?
    According to a survey done by GlobalSpec (Social Media Use in the Industrial Sector – 2011), 33% of industrial companies provide an online discussion community for customers, and 32% provide one internally for employees. How do industrial companies benefit from a community forum? What about good ol’ community forums? See chart).
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Companies] Ignite Your Company To Create Content That Rocks
    When I graduated from college, a technology company called Mosaic changed their name to Netscape and opened the world to the internet. With a company like Apple, the product,  the content and the experience become the marketing! We are all drowning in a sea of information. Reaching them will be an epic battle for the major brands.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Companies] Content Strategy Ain’t Just For Large Companies
    talked about how every business needs a content strategy – it is not just for large companies. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first. Does Every Company Need A Content Strategy?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 1, 2012
    [Companies] What Does a Content Marketing Strategy Mean for Industrial Companies?
    That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company? I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company. The H stands for How.
  • BIZNOLOGY  |  THURSDAY, MAY 3, 2012
    [Companies] Specialization is Scary but Required for Digital Marketing
    On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. Specializing makes everyone fraidy-scared–large companies, small companies and every kind of company in between. Photo credit: Wikipedia. And none of that is bad.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 4, 2013
    [Companies] Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers
    This is one of my favorite posts – teasing my own sales lead generation company. We present our Top 10 List – Ten reasons NOT to contact the sales lead generation company Find New Customers. Buffer Let’s have a bit of fun! ” Business ought to be fun. So relax and have fun. And we make it fun. Check it out here.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Companies] 5 Ways B2B Companies Can Use Facebook Timeline
    B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. recent study has already shown that many large brands don’t get that much fan engagement on Facebook, so this can be even more challenging for many B2B companies. Sort of.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 10, 2012
    [Companies] Time to Write Off Your Company Blog?
    Just when you thought it was safe to fire up your company blog and reap the highly touted social business dividends, the marketplace seems to be sending mixed signals.  The press release is still alive and well, though most companies now realize news announcements aren’t really going to generate instant headlines or immediate media response.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Companies] How Customer Case Studies Drive Traffic to Company Sites
    Companies today are using case studies in multiple ways to pull prospects to their websites, from traditional print media to social media to digital advertising. The company helps organizations market effectively with postcards. also learned the company mentions its customer successes on LinkedIn and Facebook. Print Advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 13, 2014
    [Companies] The 5 types of company Twitter accounts: What’s right for you?
    This account would feature a real person and a real photo but the account is owned by the company. When that person moves on, the profile would change to a new name and a new person in that role in the company. 4) Real persons in real time. Coke has created a hilarious account based on the quips from the company’s long-dead founder.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 12, 2013
    [Companies] Give Your Company Profile (aka ‘About’ Page) Some TLC
    If you’ve got a website, you know that your company profile page (also known as your “about” page) is essential. When someone is thinking about buying from or engaging with your company, chances are they want to know a little more about you. It’s a glimpse into your company beyond what’s on your product pages. Here’s how: 1.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Companies] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 6, 2011
    [Companies] Research shows companies re-trenching on social media
    An annual study by the Center for Marketing Research at the University of Massachusetts concludes that social media use by the largest companies in the world has stalled, or perhaps is even re-trenching. The top 100 companies are the most active blogging companies.  Only 17% of the next 400 companies blog.
  • WRITESPARK  |  TUESDAY, FEBRUARY 1, 2011
    [Companies] Content Marketing Insights for Technology Companies
    As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Has your company made this analysis? Content Marketing Sales Materials
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 8, 2012
    [Companies] Content marketing? Danish companies show you how to do it.
    Scandinavians companies, and Danish companies in particular, are known for their no-nonsense, modest approach to B2B marketing. Many Danish companies have not built their successes on huge marketing budgets as seen in other parts of the world. How do you approach content marketing at your company?
  • LEADER NETWORKS  |  SATURDAY, JANUARY 16, 2010
    [Companies] Find your Company's Twitter Voice for Business
    and "What are your business goals for use?" to help figure out whether it makes sense or not, as taking on a Twitter account for business is no small task and in *many* cases not a good idea for the company to begin with. There are many compelling voices on Twitter - personas, companies, expert sharers. Who will be in charge of it?
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, OCTOBER 9, 2012
    [Companies] Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions
    Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. There are experts who are more qualified than I am in crafting a Value Proposition that is so unique to a company that it cannot be easily duplicated by others.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 17, 2011
    [Companies] Why Industrial Companies and Manufacturers Struggle with Content Marketing
    Many industrial companies and manufacturers struggle with content marketing. If you are the Sales & Marketing Director or the Marketing Specialist in one of these companies, you need to: Sift through the volumes of online information about content marketing. Inviting guest bloggers to post on your company blog if you have one.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 10, 2010
    [Companies] Why Every Company Is A Media Company
    We are actively exploring the idea that every company is a media company. How can every company be a media company? Why would every company need or want to be a media company? Being a media company is the last thing strategic executives need to have on their minds to excel in today’s global economy!
  • FATHOM  |  WEDNESDAY, MARCH 20, 2013
    [Companies] Do Health IT Companies Need Social?
    Throughout my experience at HIMSS earlier this month, I discovered that many health technology companies, including start-ups, ignored social media entirely. Usually B2B companies face the question: … Continue reading → The post Do Health IT Companies Need Social? appeared first on Fathom.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, APRIL 1, 2011
    [Companies] Is Your Company Ready to Combat an Internet Rumor?
    Her team’s response, and how the company generated over 560 media placements to combat the rumor, makes for an exciting and informative story. One rumor — whether based in fact or not — can set off a firestorm that can knock your company flat on its butt — if you’re not prepared. — loved.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 19, 2011
    [Companies] Sales Objection: "We're Already Working with Another Company"
    Then they invariable say, "We already work with another company for that." But first, you need to deal with that "other company" sales objection head on. I'm sure a company your size (market position, status) is already working with another firm to handle your (fill in the blank) needs.". Salesperson Asks. How should I respond?
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 22, 2012
    [Companies] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
    Here are five strategic tips to help you properly establish your firm’s LinkedIn Company Page: Take Control :  LinkedIn might have already created your page automatically, but now it is time for you to register yourself as the person who edits and controls the page.  What other tips would you add? My Google Profile+. LinkedIn
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 25, 2011
    [Companies] 5 ways corporate culture determines social media success
    A while back I was working with a new client in New York.  In the lobby of their impressive building, there was a huge plaque with the corporate philosophies of the company’s founder — a man who had died 25 years ago.  In every meeting I attended, his name, and his values, were mentioned at least once. Are they able to react?
  • BIZNOLOGY  |  MONDAY, APRIL 1, 2013
    [Companies] Does brand marketing still matter in the digital age?
    Far from becoming unimportant, brand marketing is becoming more important to more companies every day. What’s really true is that band in more important than ever for the simple reason that digital marketing makes marketing important to more companies than ever. Photo credit: DavidErickson. But you’d be wrong.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JUNE 17, 2013
    [Companies] Creating Thought Leadership for Manufacturing and Industrial Companies
    Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Companies] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
    Remarkably, though, most companies don’t have a strategy in place to drive inbound calls. Adding a phone number will get prospects on the line at the moment of highest interest: when your company or solution is top of mind. 2) Use click-to-call buttons for your mobile audiences. That’s right -- smartphones aren’t just mini computers.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 19, 2013
    [Companies] How Thought Leadership Can Help B2B Companies Avoid The RFP Process
    Artillery B2B Marketing Blog > The Forward Observer With a thought leadership marketing strategy, B2B companies can influence buyers, outflank the competition and expedite the purchase cycle. "We are transitioning from a knowledge-based economy to a wisdom-based economy. FORBES. In an Inc. Thought leadership resides within an industry.
  • INTEGRATED B2B  |  SUNDAY, MARCH 10, 2013
    [Companies] What’s your company’s Return on Know-how?
    Knowledge-intensive companies are full of them: highly knowledgeable, intelligent experts who can wrap their minds around a problem in their field and deliver fantastic solutions. At times, their ideas and energy can open sales opportunities the company never knew existed at its customers or prospects. And that’s what it is, for sure.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Companies] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
    A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. The new LinkedIn company page design is HERE! If you need a little refresher about what to do to set it up, reference our ridiculously in-depth ebook on the subject, A Step-by-Step Guide to LinkedIn's New Company Pages. Go set it up!
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Companies] How to Painlessly Transition Your Company to Inbound Marketing
    That means if you're really interested in transitioning your company to inbound marketing, it's time get a little sneaky. It's time to integrate your inbound marketing campaigns with your company's more traditional marketing campaigns. Start writing posts on your company blog -- and if you don't have one, set one up!
  • MARKETING EDGE  |  THURSDAY, SEPTEMBER 24, 2009
    [Companies] Companies, Do You Want Continuing Revenues? Help a Customer Out
    In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. Say do you think banks or credit card companies would do such a thing? maybe, but it underscores the ecosystem companies are trying to understand and participate.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 12, 2010
    [Companies] Every B2B Company Can't Be a Thought Leader -- But That's Okay
    By definition, every company can't be a thought leader. That said, it's understandable why companies pursue thought-leadership initiatives. And while not every company can be a thought leader, any company can be a leader when it comes to content marketing. And that's okay. Get Customers. by Joe Pulizzi and Newt Barrett.)
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 11, 2014
    [Companies] Understanding the Age Gap is Important in Digital Marketing for Industrial Companies
    If you are using digital marketing (You are, arent you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. Im sure you have read many of the dire headlines about the critical skills gap in the industrial [.]
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 16, 2012
    [Companies] How Accountable Are You To Your Company's Success?
    Last week I had the chance to attend an Oz Principal leadership workshop with my fellow managers. There were a variety of topics covered, and fellow Director Matt Fitts wrote on one of the topics covered. wanted to take the opportunity to discuss one of the other main principles of the workshop, accountability. So, where is your head at?
  • FOLLOW THE LEAD  |  TUESDAY, AUGUST 31, 2010
    [Companies] ‘Smarketing’ gets the pitch, but are b-to-b companies buying?
    Opinion | Matthew Schwartz. Amid the growing chorus for sales and marketing alignment I’m reminded of George Roy Hill’s classic film “Butch Cassidy and the Sundance Kid.” In one scene, after the two bandits evade U.S. You just keep thinking, Butch,” says Sundance, with a chuckle, as if he’s heard Butch’s brilliant schemes a thousand times before.
  • LEADER NETWORKS  |  WEDNESDAY, MAY 22, 2013
    [Companies] The Market Research Nuggets Most Companies Ignore (at their peril): Comments In Online Communities
    A customer shares an insight within your company’s online community. What does your company do with that customer input? They assume that “someone” will take care of it because the customer does have people to talk to in the company. Why aren’t more companies following suit? Should you: Choice #1: Fail to notice it?
  • CONVERSIONATION  |  SATURDAY, AUGUST 6, 2011
    [Companies] Most Employees Have No Idea if Their Company Has a Social Media Policy
    A company is a legal entity. Production, communication and all other activities are done by the people within the company and within businesses that collaborate with it. The people in the company operate within a market environment. A [.]. It does not produce anything. It does not communicate, and it has no activities.
  • MARKETING EDGE  |  SATURDAY, SEPTEMBER 11, 2010
    [Companies] MN Blogger Conference Highlights Live
    Tags: marketing Company blogs corporate blogging corporate communications
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 25, 2011
    [Companies] Find New Customers – the Unmarketing Company
    We talked about our company policy of zero paid advertising. Does this sound like the kind of company you’ll like to work with? Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Start Engaging.” ” We live that.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 16, 2011
    [Companies] Example of a Company Effectively Using Multiple Social Media Profiles
    Just one social media profile may be all your company can handle, but sometimes it makes sense to have multiple profiles in order to effectively reach the right people with the right content. Many big companies use multiple profiles on the same social network as part of their larger social media strategy. News & Notes
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Companies] No US companies among the 30 most transparent
    My recent blog on “ Why Transparency is Essential For Building Corporate Brand Trust ” generated lots of interest, but also begged a key question – what are the most transparent multinationals in the world, and where do US companies stand in these rankings? Surprisingly, there was not any US company near the top of the list.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Companies] Facebook Updates Company Page Design and Introduces "Pages to Watch"
    One of the most annoying things about working with Facebook Company Pages is that each type of post appeared different when viewed on your Page versus in the News Feed. As of today, you can wave bye-bye to that confusing, cluttered, two-column Company Page design and say hello to a slick, one-column layout. What''s missing?
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 7, 2011
    [Companies] The Best B2B marketing companies…and Jill
    B2B Lead Generation | The Best B2B Marketing Companies. This Saturday, I want to share what I consider the very best B2B marketing companies. 99% of b2b sellers today cannot touch these smart and savvy companies. Fits perfectly with our “Always be helping&# company value. We congratulate each of them. Hubspot.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 29, 2012
    [Companies] 4 Common Mistakes Companies Make When Mixing Social and Marketing
    Here are 4 Common mistakes companies make when mixing social and marketing: 1. The focus is on the company, usually highlighting product features, certainly not on engaging an audience. Companies serious about using Social Media as an asset should not underestimate the commitment involved. Lack of a Strategy or Plan. Visibility.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Companies] 5 Signs Your Company’s Blog Is Failing
    It seems to be all the rage as of late, given that 89% of companies using content marketing say it works. Signs Your Company’s Blog Is Failing by Dave Schneider - Maximize Social Business. You’ve probably heard about this new thing called content marketing. So chances are you’ve started a blog. Author information. Dave Schneider.
  • HUBSPOT  |  MONDAY, APRIL 22, 2013
    [Companies] 7 B2B Companies to Admire for Exceptional Visual Content
    So to help you get out of that non-visual rut and feel inspired to create awesome visual content of your own, we’ve compiled several noteworthy visual content examples from some B2B companies that have it right. Help Scout, a company that makes help desk software, is no stranger to visual content creation.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Companies] Best Practices in Online Marketing to Small, Mid-sized and Growing Companies
    Spark is a big announcement for us, as it has the power of Marketo, but is built to help growing companies succeed by enabling emerging businesses with limited resour ces to create meaningful marketing campaigns with less effort (using inbound marketing, search, email, webinars, events and social media). Don’t fill pages with gobbledygook. 
  • BIZNOLOGY  |  TUESDAY, APRIL 10, 2012
    [Companies] Answers to Your Google+ for Business Questions, Part 2
    When it comes to having a proper office with business hours, I am still undecided as to whether one should choose “Local Business or Place” or “Product or Brand” or “Company, Institution, or Organization” except to consider scope. Below are the next batch of questions and answers. Thanks again!
  • BLOG MY CALLS  |  TUESDAY, JUNE 4, 2013
    [Companies] The WORST Lead Sources for B2C Companies
    What are the worst places for B2C companies to get leads? According to data from Hubspot, the three worst lead sources for B2C companies are: 1) Telemarketing. According to Hubspot, outbound telemarketing is the worst lead source for B2C companies. They don''t work for B2B companies. Where should you NOT spend money?
  • FATHOM  |  TUESDAY, SEPTEMBER 23, 2014
    [Companies] Content Marketing World 2014: What We Learned
    Smart marketers will create content that helps the individual personas within the same company communicate with and understand each other. Company News Content Marketing content marketing world 2014 Image Credit: Content Marketing World. Who knew, Cleveland definitely rocks! That story is created through content. Click to Tweet).
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Companies] 3 Strategies Your Ecommerce Company Should Borrow From Amazon
    Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. The Take Away. Ecommerce
  • INBLURBS  |  FRIDAY, FEBRUARY 25, 2011
    [Companies] The Fortune 100 Companies love social media
    During the past years social media has reached more and more big companies. Companies as Coca Cola, SAP, IBM and many more are successfully active in social media. For those companies who still did not embrace social media ahard uphill battle has begun! How Small Companies are Evolving with New Technologies with Phil Simon.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Companies] How Strong Company Cultures Increase Productivity, Passion and Profit
    Ask not what you can do for your company. Ask what your company can do for you. In the past few years, discussions of company culture have multiplied across start-ups in Silicon Valley, trusted businesses in Boston, and several other areas around the world. list of values leaders of a strong company culture might exhibit.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 5, 2013
    [Companies] 5 SEO Strategies Every Company Needs to Master
    If so, and if keeping up with the changes in SEO is high on your agenda, then don’t miss our own Martin Laetsch’s presentation, “5 SEO Strategies Every Company Needs to Master.” For a quick overview check out this infographic: The post 5 SEO Strategies Every Company Needs to Master appeared first on Marketing Action Blog - Act-On.
  • STORIES THAT SELL  |  THURSDAY, JANUARY 6, 2011
    [Companies] The 4 Elements of a Technology Customer Case Study
    Over a decade of crafting customer stories for technology companies, I've noticed that the same themes occur again and again when selling software, hardware or technology services. Share: Case studies in the sales process Case study writing case studies for technology companies technology case studiesWhat and who was involved?
  • FATHOM  |  FRIDAY, AUGUST 23, 2013
    [Companies] Fathom’s 4th Inc. 5000 Appearance (Thank You, Clients & Partners)
    500|5000 list of the nation’s fastest-growing private companies for the 4th consecutive year is an honor we want to thank all our clients and partners for helping us achieve. Company News digital funnel management inc. Being named to the Inc. … Read the rest The post Fathom’s 4th Inc. 500 inc.
  • BIZNOLOGY  |  MONDAY, DECEMBER 1, 2014
    [Companies] Is your company ready for higher standards of behavior?
    If there is one thing that we know from studying history, it is that the more transparency is achieved, the more is expected of people’s–and companies’–behavior. I’m not a very political person, so I won’t argue about whether we are more or less moral as a people than we were 50 years ago. Some are.
  • HUBSPOT  |  TUESDAY, AUGUST 21, 2012
    [Companies] 10 B2B Companies That Create Exceptional Content
    One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Do you get up every morning to help your company grow and deliver on your promise to customers? Visual Content.
  • WRITTENT  |  WEDNESDAY, MARCH 27, 2013
    [Companies] Social Media for Small Businesses: How to Get Started in 5 Steps
    Company NewsWith technology and internet marketing trends changing so fast these days, it can be hard to keep up. Social media is an excellent example. Which platforms should you use? How often should you publish updates? What kinds of content should you publish?
  • CONTENT MARKETING TODAY  |  TUESDAY, JULY 17, 2012
    [Companies] Why Content Marketing Makes Advertising Unnecessary for Media Companies
    Although they are in the advertising business, media companies do very little advertising for their print and online publications. But for the vast majority of B2B and B2C media companies, truly insignificant sums are spent on advertising.  And Why You Need to Emulate Their Content Strategy. There are two reasons. .
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 30, 2011
    [Companies] Save Your Company from Sales Data Overload.
    Given changing customer behaviors and demands, engaging today’s socially-savvy customer – Customer 2.0 – requires a lot more than a grasp of the basic facts and figures about their companies.  It requires relevance at the time of engagement. So what is holding companies back? Sales 2.0 customer 2.0 Enterprise 2.0
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 24, 2014
    [Companies] Buyer Personas and Company Goals: How to Research Your Marketing Plan
    Once the research on the buyer personas is complete, the logical next step is some additional research into the goals of the company, not just revenue goals, but the long-term vision and strategic plan for the company. It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April.
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Companies] Why Media Companies Are Struggling (And How Inbound Can Help)
    Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Why Media Companies Are Struggling. You have a long-time advertiser that is a mortgage company, let''s call them ABC Mortgage Company.
  • FATHOM  |  TUESDAY, JUNE 25, 2013
    [Companies] Fathom is Home to 6 of the Top 25 ‘AdGeniuses’
    Among 112 fierce competitors and 690 of the best written ads, Fathom took home 6 of the top 25 spots on the leader board (more than any other company). Company News DataPop On Tuesday June 11, DataPop started its week long ad-writing competition. Last Wednesday, the winners were announced!
  • CONTENT MARKETING TODAY  |  TUESDAY, JULY 17, 2012
    [Companies] Why Content Marketing Makes Advertising Unnecessary for Media Companies
    Although they are in the advertising business, media companies do very little advertising for their print and online publications. But for the vast majority of B2B and B2C media companies, truly insignificant sums are spent on advertising.  And Why You Need to Emulate Their Content Strategy. There are two reasons. .
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 6, 2011
    [Companies] To grow your company, learn a lesson from sports
    Too many companies sift through resumes, looking for the next Michael Jordan. As companies struggle to create high quality sales opportunities, they turn to lead generation companies like Find New Customers. How Can Businesses Find Winners? Hint: It’s not looking for superstars. B2B Marketing : Are the Best the Superstars?
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Companies] Who Should "Own" Social Media at Your Company?
    Just who should be responsible for managing my company's social media presence ? For most companies, social media management is a function of the marketing department, but there is a slew of social applications for your customer service and sales teams , too. It's a common debate in many businesses. Sales? Marketing? Customer Service?
  • SMASHMOUTH MARKETING  |  WEDNESDAY, MAY 4, 2011
    [Companies] Green Leads Acquires Target 250 – Forms Fastest-Growing B2B Demand Gen Company in North America and Europe
    Merger Provides Global Enterprise Software and Technology Companies with Deeply Integrated, Quality Pipeline Generation Services. The companies are combining to provide global enterprise software and technology companies with deeply integrated quality pipeline generation programs in both North America and Europe. and Europe.”
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Companies] Copywriting Lessons From Companies Doing It Right
    Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content. But what about those companies that don’t have sexy products.
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 7, 2011
    [Companies] LinkedIn Company Page Checklist for B2B Marketing
    Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. They follow companies to stay in the loop on new developments, compare products and services and track potential opportunities. For example if you use Inc.
  • HUBSPOT  |  MONDAY, NOVEMBER 12, 2012
    [Companies] 9 Companies We Admire for Creating Marketing People Love
    Any company can "do" marketing. But the companies that can consistently create marketing people love are the companies that really get noticed. please share the many other companies out there that do this in the comments. Moosejaw is a outdoor apparel and sporting goods company. Take their site layout, for example.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 17, 2012
    [Companies] Video: An Underused Media For Manufacturing Companies
    If a picture is worth a million words, then what’s a video worth? B-to-B marketers are finally coming to realize that video is an important marketing tool. What some don’t realize is that putting it on your website may not be the best place to house it. Video should be housed on places like YouTube and Slideshare. There are 2.5
  • AD YOUR COMMENT HERE  |  MONDAY, AUGUST 9, 2010
    [Companies] 5 Tips for Selling the Value of Social Media Inside Your Company
    Why would our company want to participate in that?&#. “What if a customer posts something negative about our company or product? One of the biggest challenges for the social media marketer today is assuming the role of evangelist within his or her own company.  Find her on Twitter and LinkedIn. You’re not alone.
  • INBOUND SALES NETWORK  |  FRIDAY, DECEMBER 7, 2012
    [Companies] Why B2B Companies Need Marketing Automation
    If your company is like most Business-to-Business (B2B) companies, you are involved in a complex sale involving many people throughout the various stages of the customer’s buying process. The problem is most lead generation strategies and most tools that most companies use are designed based on just that happening.
  • THE EFFECTIVE MARKETER  |  THURSDAY, AUGUST 5, 2010
    [Companies] Best Companies Don't Need Marketing
    The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. But companies don’t offer these nice perks just because they are run by nice people. Like Be the first to like this post.
  • SALES CHALLENGER  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Companies] And The Best Company for Service Is…
    This year, CCC asked nearly 1,000 customers the question, “What is the best company for customer service?” Think about that for a minute…when we asked nearly 1,000 customers to tell us who is the best company for providing customer service, the #1 answer on the board by far was “Can’t Think of One”. Visit the original here!
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Companies] Fathom Talks Box.com (& Benefits of Transferring to a Cloud Storage Solution)
    As an innovative, fast-moving company, we’re always on the lookout for tools and platforms that will increase efficiency and make our lives easier. Another question related to company or team relationships is then getting the actual buy-in from Finance and getting them to pay. Company News Sales & Marketing Alignment
  • INTEGRATED B2B  |  MONDAY, OCTOBER 8, 2012
    [Companies] Generate new power and real thought leadership with subject matter experts
    While the comparison should probably stop here the same qualities – deep knowledge, infectious enthusiasm, and strong personalities – that super powered the “nerds”, on the screen and in theaters, exist amongst experts and specialists within your company. Why: two reasons subject matter experts can change how prospects view your company.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 13, 2011
    [Companies] How Are B2B Companies Using Content To Grow Business? | PWB.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 3, 2012
    [Companies] 6 in 10 Senior Marketers Say Social Media Key to Company Survival
    59% of senior marketers either agree (39%) or strongly agree (20%) that companies that do not fully embrace social media will not survive, according to  [pdf] a recently-released study commissioned by Facebook and conducted by Forrester Consulting. This article is based on a report by MarketingCharts. Read the original here.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 9, 2013
    [Companies] Summary of this week’s posts from the sales lead generation company Find New Customers
    Buffer Here is the summary of the posts from this week from the sales lead generation company Find New Customers. Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers. Awash in an Ocean of Content, Companies with the best Buyer Insights win the digital marketing battle. Please stop talking.
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