LEADER NETWORKS | WEDNESDAY, MARCH 10, 2010
[Companies] Why Every Company Is A Media Company
We are actively exploring the idea that every company is a media company. How can every company be a media company? Why would every company need or want to be a media company? Being a media company is the last thing strategic executives need to have on their minds to excel in today’s global economy!
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 5, 2011
[Companies] Top 10 B2B Companies on Twitter
As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. Part of Twitter’s success has been based on its simplicity, and that has given people and companies a wide range of options how to use it.
DIGITAL B2B MARKETING | TUESDAY, APRIL 3, 2012
[Companies] Selfless Giving and Selfish Companies: A Social Media Conundrum
Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. Companies do not do something and expect nothing in return. Gifts.
FEARLESS COMPETITOR | FRIDAY, MARCH 1, 2013
[Companies] Happy Birthday, sales lead generation company Find New Customers – belatedly
'Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV. That is nearly everyone.).
BIZNOLOGY | MONDAY, APRIL 1, 2013
[Companies] Does brand marketing still matter in the digital age?
Far from becoming unimportant, brand marketing is becoming more important to more companies every day. I’ve often tried to get companies to focus on actual direct marketing metrics and conversions, reasoning that if they buy from you then at some point they probably became aware of you. Photo credit: DavidErickson.
EMAGAZINE B2B BLOG | TUESDAY, MAY 18, 2010
[Companies] How to drive more traffic to your company blog
So let’s say you took our advice and started a company blog; how do you ensure that it doesn’t become the proverbial “candle under a bushel,” but instead becomes popular enough to bring you all [.]. We’ve blogged several times about why blogging is one of the best ways to support your B2B’s online marketing effort.
WRITTENT | THURSDAY, JANUARY 23, 2014
[Companies] How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month
All of these publications have something in common, which is very little self-promotion of the company’s products. There’s no question that it’s paid off dividends for these companies in traffic, and ultimately, sales! Company News 'Figuring out how to start a blog isn’t the hard part. Use More Visual Examples.
HUBSPOT | WEDNESDAY, MARCH 20, 2013
[Companies] The HubSpot Culture Code: Creating a Company We Love
This culture piece started out as an internal document years ago, and as a company who values ultimate transparency, we decided it was time to share it with the community. Regular readers might be wondering -- why is there an article on company culture on what is supposed to be an inbound marketing blog? So, hold up. And here's why.
HUBSPOT | TUESDAY, JULY 31, 2012
[Companies] 10 Companies That Totally Nail Copywriting
The ability to find the exact right words to tell your company's story isn't an easy feat, and it's even harder to do so consistently. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Hipmunk should win for best copywriting on company name alone, no?
B2B IDEAS @ WORK | FRIDAY, JULY 16, 2010
[Companies] The LinkedIn Company Profile: Is your B2B in the top 1%?
But what about your company ? Many business owners don’t even have a Company Profile on LinkedIn. And even if they do, their Company is not being found by their B2B clients. For the simple reason that their company is not correctly named, nor is the description content optimized properly. instead of Corp., Products.
FEARLESS COMPETITOR | FRIDAY, JUNE 15, 2012
[Companies] Content Marketing – How the Total Lack of Understanding Hurts Some Companies
As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. They created one lonely eBook (written by Jeff Ogden of sales lead generation company Find New Customers ) and stopped. What do you think?
INDUSTRIAL MARKETING TODAY | MONDAY, NOVEMBER 1, 2010
[Companies] 3 Business Blogs with Proven ROI from Industrial Companies
While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Here’s proof that business blogging is an effective inbound marketing strategy for manufacturers, engineering and industrial companies.
SAVVY B2B MARKETING | TUESDAY, JANUARY 12, 2010
[Companies] Every B2B Company Can't Be a Thought Leader -- But That's Okay
By definition, every company can't be a thought leader. That said, it's understandable why companies pursue thought-leadership initiatives. And while not every company can be a thought leader, any company can be a leader when it comes to content marketing. And that's okay. Get Customers. by Joe Pulizzi and Newt Barrett.)
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, APRIL 10, 2013
[Companies] Should Your Company Invest More in Building its Sales Pipeline?
In both instances the answer is the same: Yes, you should always invest more in building your company’s pipeline! Without a strong pipeline, your company’s ability to succeed and meet customer and stakeholder expectations is greatly diminished. Tom is an expert in helping companies grow more, predictably.
DIGITAL VOICES | FRIDAY, FEBRUARY 21, 2014
[Companies] How B2B and B2C Companies Leverage the SMAC Stack
'This past December, our President and CEO Praveen Ramanathan spoke at Blue Wave Marketing 's 'Marketing Integration Forum' He gave an insightful presentation on how the SMAC Stack can drive efficiency and innovation within your organization. Praveen's presentation showed how the SMAC Stack's versatility across many industries.
JUNTA 42 | THURSDAY, NOVEMBER 18, 2010
[Companies] Are Brands Ready to Be Media Companies? 4 Steps to Yes
All good points, but easier said than done for most media companies. There are a number of things that media brands do that non-media companies should learn from and have a significant advantage. Read an interesting article from MediaPost this morning entitled " Are Media Brands Ready to Be Brands? Why?
FEARLESS COMPETITOR | WEDNESDAY, APRIL 28, 2010
[Companies] What Makes (and Ruins) Great Company Stories
Does your company convey a remarkable story about its products or services? Most companies tell their stories through a mix of media (video, print, web, and audio) across a mix of delivery mechanisms which might include online and print advertising, company Web site, social media, television, events, publicity, or other avenues.
BIZNOLOGY | THURSDAY, MAY 3, 2012
[Companies] Specialization is Scary but Required for Digital Marketing
On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. Specializing makes everyone fraidy-scared–large companies, small companies and every kind of company in between. Photo credit: Wikipedia. And none of that is bad.
FOLLOW THE LEAD | TUESDAY, AUGUST 31, 2010
[Companies] ‘Smarketing’ gets the pitch, but are b-to-b companies buying?
The single biggest reason companies fail is that they overinvest in what is, as opposed to what might be,” said strategy consultant Gary Hamel , in a recent article in The Wall Street Journal titled, “The End of Management.” Opinion | Matthew Schwartz. In one scene, after the two bandits evade U.S. What do you think? Subscribe to RSS.
LEADER NETWORKS | WEDNESDAY, MAY 22, 2013
[Companies] The Market Research Nuggets Most Companies Ignore (at their peril): Comments In Online Communities
'A customer shares an insight within your company’s online community. What does your company do with that customer input? They assume that “someone” will take care of it because the customer does have people to talk to in the company. Why aren’t more companies following suit? Should you: Choice #1: Fail to notice it?
BIZNOLOGY | WEDNESDAY, JANUARY 15, 2014
[Companies] Is Your Company Ready for Social Business?
'(Photo credit: Intersection Consulting). Yesterday, Andrea Goldberg gave our monthly webinar about how to improve a business’s social media marketing. Do you want to understand how to grow your business and reap the benefits of social business?
GREAT B2B MARKETING | MONDAY, APRIL 23, 2012
[Companies] Marketing Statements that Show Your Company is Out of Touch
B2B companies have been implementing the “hire more sales reps” strategy for years and most of the time, this doesn’t work. If you can’t be enthusiastic about what you are doing, do yourself and your company a favor and find a new position. Why should we spend any more time working on the website? It is that simple.
THE FORWARD OBSERVER | TUESDAY, MARCH 12, 2013
[Companies] How B2B Companies Can Avoid Marketing on Lowest Price
Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability. However, when a business-to-business buy goes wrong, whole careers and and a company's future are at stake.
BIZNOLOGY | MONDAY, JUNE 9, 2014
[Companies] Why your company can’t adopt marketing automation
'I was sitting there quietly in this meeting with a dozen other people, all trying to figure out why this company couldn’t roll out the expensive marketing automation suite that they bought. It’s a large company, so there was a lot to discuss. There seemed to be lots of reasons for them to go slowly. This seems impossible!”
EMAGAZINE B2B BLOG | TUESDAY, APRIL 10, 2012
[Companies] Think your Linkedin Company Page is Perfect? Think again.
In earlier posts, I have recommended a vast amount of best practices to make your LinkedIn Company Page, and your company presence really shine. In this post, we’ll look at some fine tuning areas that can make you stand out from the masses. Promote your Blog content with a Blog RSS Feed – this is [.]. LinkedIn Social Medi
BLOG MY CALLS | THURSDAY, NOVEMBER 7, 2013
[Companies] "Are You Guys Even a Call Tracking Company Anymore?"
This company was blown away by Conversation Analytics. After the demo concluded one of the people on the phone said, "So, are you guys even a call tracking company anymore?". Yes, We Are Still a Call Tracking Company. Plus, if we''re not a call tracking company where would we fit? They liked the tool a lot. think so.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 5, 2011
[Companies] The business case for Facebook, in one sentence
One candidate is, “Should my company have a Facebook page?” It could be due to: The company is not culturally-ready to deal with comments from real people. The company has whacked-out expectations about how sales will increase once they have a Facebook page. What is the most-debated question in social media today?
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 17, 2013
[Companies] Find Your Company’s Hidden Marketer
You just have to give everyone the opportunity,” explains Stella Fayman, CEO and co-founder of Matchist , a startup that connects freelance web and mobile developers with companies looking for talent. The post Find Your Company’s Hidden Marketer appeared first on VR Marketing Blog. Create a process. Gauge interest. Start small.
SALES PROSPECTING PERSPECTIVES | MONDAY, AUGUST 12, 2013
[Companies] How a Strong Company Culture Will Boost Customer Service Levels
When you think about inside sales reps in particular, it’s important you hire team members who possess the qualities that will fit with your overall company culture. Your company culture should be driven from the top down. great company focuses on successes as well, and rewards those individuals for a job well done. haven’t.
DIANNA HUFF - B2B MARCOM | FRIDAY, APRIL 1, 2011
[Companies] Is Your Company Ready to Combat an Internet Rumor?
Her team’s response, and how the company generated over 560 media placements to combat the rumor, makes for an exciting and informative story. One rumor — whether based in fact or not — can set off a firestorm that can knock your company flat on its butt — if you’re not prepared. — loved.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 4, 2013
[Companies] How Strong Company Cultures Increase Productivity, Passion and Profit
'Ask not what you can do for your company. Ask what your company can do for you. In the past few years, discussions of company culture have multiplied across start-ups in Silicon Valley, trusted businesses in Boston, and several other areas around the world. list of values leaders of a strong company culture might exhibit.
WEBBIQUITY | FRIDAY, MARCH 30, 2012
[Companies] How (and Why) to Map Your Company’s Digital Landscape
With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things. What your competitors are doing in social media.
FEARLESS COMPETITOR | MONDAY, MARCH 4, 2013
[Companies] Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers
This is one of my favorite posts – teasing my own sales lead generation company. We present our Top 10 List – Ten reasons NOT to contact the sales lead generation company Find New Customers. 'Buffer Let’s have a bit of fun! ” Business ought to be fun. So relax and have fun. And we make it fun. Check it out here.
HUBSPOT | FRIDAY, MAY 18, 2012
[Companies] The 10 Best-Branded Companies on Instagram
Check out the following images and learn how these ten companies completely nailed the representation of their respective brands. Now, I'm sure most of you know that social media is important. I’m also confident that many of you know some basic strategies. In fact, a Facebook study just recently confirmed this very philosophy! Brisk.
TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 21, 2010
[Companies] What's Your Company Value Proposition?
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services What’s Your Company Value Proposition? Does your company have one? One Response to What’s Your Company Value Proposition? If not, why should someone buy from you?
LEADER NETWORKS | THURSDAY, JANUARY 20, 2011
[Companies] Do Customers Expect Companies To Have Online Customer Service?
I have been wondering lately if we have we reached the point where companies are expected to have an online customer service presence. Are companies being held accountable in new and different ways? Where does a company's social media accountability begin and end with their customers? The must have a Twitter account. thought.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 11, 2013
[Companies] B2B Sales and Marketing: How a staffing company gained 242 qualified leads in just three months in a new market
in 2012, it had to start fresh – the company had no reputation to fall back on. The company’s existing sales process was proving to be a dinosaur predicated heavily on “intentions, moods and temperament.” Inspired by a MarketingSherpa article , she decided to outsource a lead generation company to generate leads they could close.
FATHOM | TUESDAY, JUNE 25, 2013
[Companies] Fathom is Home to 6 of the Top 25 ‘AdGeniuses’
Among 112 fierce competitors and 690 of the best written ads, Fathom took home 6 of the top 25 spots on the leader board (more than any other company). Company News DataPop 'On Tuesday June 11, DataPop started its week long ad-writing competition. Last Wednesday, the winners were announced!
EMAGAZINE B2B BLOG | TUESDAY, JANUARY 22, 2013
[Companies] What Does Facebook’s Graph Search Mean to B2B Companies?
On January 15th, Facebook announced it’s new “social graph search” functionality to the masses. Now, you can not only search for people and businesses in the search field, but for things like restaurants, books and music that your friends may have liked or recommended. “Graph Search advertising is different.
SMASHMOUTH MARKETING | WEDNESDAY, MAY 4, 2011
[Companies] Green Leads Acquires Target 250 – Forms Fastest-Growing B2B Demand Gen Company in North America and Europe
Merger Provides Global Enterprise Software and Technology Companies with Deeply Integrated, Quality Pipeline Generation Services. The companies are combining to provide global enterprise software and technology companies with deeply integrated quality pipeline generation programs in both North America and Europe. and Europe.”
EMAGAZINE B2B BLOG | TUESDAY, JUNE 14, 2011
[Companies] Company Pages open new marketing doors on LinkedIn
But that was before the advent of Company Pages, just recently out of beta. With this facility, LinkedIn becomes a much more powerful tool for B2B online marketing …far more useful than the Company Profiles feature that debuted in 2008. [.]. B2B Web Strategy Social Media
FEARLESS COMPETITOR | SUNDAY, JULY 21, 2013
[Companies] Sunday Learning: Scott Monty on Marketing Made Simple TV at Social Media Club NYC
Social media and marketing expert Scott Monty of the Ford Motor Company interviewed at Social Media Club NYC on Marketing Made Simple TV. Jeff Ogden , the host of Marketing Made Simple TV, had the opportunity to interview global social leader for the Ford Motor Company, Scott Monty , at Social Media Club NYC. 'Scott Monty.
FATHOM | WEDNESDAY, APRIL 30, 2014
[Companies] PPC Hero Conference 2014 (Recap)
Company News Online Advertising / SEM / Display 'This year’s PPC Hero conference lived up to its claim of being “more than just sessions and soundbites”. With more than 40 in-depth speaking sessions from 65 digital marketing experts, attendees from all industries (e-commerce, education, b2b, marketing) were enlightened.
INBOUND SALES NETWORK | FRIDAY, DECEMBER 7, 2012
[Companies] Why B2B Companies Need Marketing Automation
If your company is like most Business-to-Business (B2B) companies, you are involved in a complex sale involving many people throughout the various stages of the customer’s buying process. The problem is most lead generation strategies and most tools that most companies use are designed based on just that happening.
AD YOUR COMMENT HERE | MONDAY, AUGUST 9, 2010
[Companies] 5 Tips for Selling the Value of Social Media Inside Your Company
Why would our company want to participate in that?. “What if a customer posts something negative about our company or product? One of the biggest challenges for the social media marketer today is assuming the role of evangelist within his or her own company. Find her on Twitter and LinkedIn. You’re not alone.
SALES CHALLENGER | WEDNESDAY, SEPTEMBER 12, 2012
[Companies] And The Best Company for Service Is…
This year, CCC asked nearly 1,000 customers the question, “What is the best company for customer service?” Think about that for a minute…when we asked nearly 1,000 customers to tell us who is the best company for providing customer service, the #1 answer on the board by far was “Can’t Think of One”. Visit the original here!
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 19, 2011
[Companies] How to do lead nurturing in a complex product company
Just learned this company needs help with B2B lead generation. They have a new marketing head, Karen Steele, and she is undoubtedly driving the focus on lead generation programs.
B2B VOICES | WEDNESDAY, JUNE 9, 2010
[Companies] Guest Post: How B2B Companies Can Use Video/Photos in Social Media
In addition to tagging, I make certain that each photo has my company URL in the “description” of the photo. A former client who is a corporate communications manager of a leading flexible packaging company gave me some great insight on how he employs video for social media marketing. By Leyla Arsan , Lotus Marketing Services. Flickr.
FATHOM | WEDNESDAY, MARCH 20, 2013
[Companies] Do Health IT Companies Need Social?
Throughout my experience at HIMSS earlier this month, I discovered that many health technology companies, including start-ups, ignored social media entirely. Usually B2B companies face the question: … Continue reading → The post Do Health IT Companies Need Social? appeared first on Fathom.
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 10, 2009
[Companies] Things a B2B company can do to be more social now
Check out: 10 Things a B2B Company Can Do to be Social Now I think the hardest part in participating in social media is defining a clear strategy on WHY you're doing it. Then the execution (actually doing it) becomes much easier. The post has some great tips that I think most B2B marketers can incorporate quickly.
TOM PISELLO | TUESDAY, OCTOBER 5, 2010
[Companies] B2B Companies are Really Content Companies, But is Content.
Tuesday, October 05, 2010 B2B Companies are Really Content Companies, But is Content Publishing Enough? Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com.
INTEGRATED B2B | WEDNESDAY, OCTOBER 16, 2013
[Companies] The secret to communicating with multicultural audiences
Therefore, if you’re marketing life insurance to companies that hire large numbers of Asian-Americans, avoid questions such as, “Who will provide for your family when you die?” Branding Storytelling Voice of Company multicultural usa 'The United States is a more culturally diverse nation than it’s ever been before. Know your audience.
WINDMILL NETWORKING | THURSDAY, AUGUST 9, 2012
[Companies] Social Media Policy for Employers: 6 Additional Key Policies To Update
Are all of your companies policies as up to date as your social media policy? So, your company has promulgated a workplace social media policy , and believes that the policy is state-of-the-art. Your company has probably worked hard to get its social media policy compliant with current standards. Social media is everywhere.
LOOPFUSE | WEDNESDAY, APRIL 20, 2011
[Companies] Lead Capture for Small-to-Medium-Sized B2B Companies
Today, we are adding another white paper to the LoopFuse Marketing Best Practices Exchange, Lead Capture for Small-to-Medium-Sized B2B Companies. No question, Lead Capture is a critical piece of the marketing automation puzzle. Thought Leadership lead capture Lead Capture Best Practices SMB
B2B VOICES | THURSDAY, FEBRUARY 6, 2014
[Companies] Takeaways for B2B Companies from the PR Week Social Summit
Altimeter found although 78% of companies have a dedicated social media team but only 26% of companies say they have a holistic approach to social. Does being a good place to work impact a company’s results? 'Moderating at PR Week (photo credit: Stacey Strothard). Authenticity, trust continue to be critical.
SALES INTELLIGENCE VIEW | WEDNESDAY, MARCH 30, 2011
[Companies] Save Your Company from Sales Data Overload.
Given changing customer behaviors and demands, engaging today’s socially-savvy customer – Customer 2.0 – requires a lot more than a grasp of the basic facts and figures about their companies. So what is holding companies back? It requires relevance at the time of engagement. Sales 2.0 customer 2.0 Enterprise 2.0
FATHOM | WEDNESDAY, MAY 15, 2013
[Companies] Online Reputation Management: What Amy’s Baking Company's Online Disaster Proves
Amy’s Baking Company Bakery Boutique & Bistro, a restaurant in Arizona, did not consider how its online reputation can seriously affect its offline reputation. … Read the rest The post Online Reputation Management: What Amy’s Baking Company''s Online Disaster Proves appeared first on Fathom.
PWB MARKETING BLOG | MONDAY, JUNE 6, 2011
[Companies] New Research: 64% of Companies Have A Mobile Website | PWB.
SALES CHALLENGER | MONDAY, JANUARY 20, 2014
[Companies] Three Ways to Uncover Your Company Culture
These ‘knowledge agents’ are normally the company “storytellers” — they can be the top level sponsors who have given you the job, peer group colleagues, people reporting to you, or people in the wider organization with many years of experience. Questions about company success stories provide insight to the company culture.
THE FORWARD OBSERVER | MONDAY, NOVEMBER 26, 2012
[Companies] How B2B Companies Can Know If Their Trade Show Marketing Works
Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. For many companies, trade show marketing is driven by one the most powerful forces on the planet: inertia. And which aren’t.
BIZNOLOGY | TUESDAY, APRIL 10, 2012
[Companies] Answers to Your Google+ for Business Questions, Part 2
When it comes to having a proper office with business hours, I am still undecided as to whether one should choose “Local Business or Place” or “Product or Brand” or “Company, Institution, or Organization” except to consider scope. Below are the next batch of questions and answers. Thanks again!
GREAT B2B MARKETING | WEDNESDAY, SEPTEMBER 26, 2012
[Companies] How to Build Company Value in a Down Economy – Part Two
Last week’s blog post discussed three major ways to use B2B marketing and sales to build company value in a tough economy. Differentiate your company. Building company value has a huge payoff to all stakeholders including founders, shareholders, employees, partners and customers. To recap quickly, they are: 1.
SAZBEAN | FRIDAY, OCTOBER 1, 2010
[Companies] What Does Your Website’s Design Say About Your Company?
Most companies have a website these days and most of these websites are gawdawful ugly — or just are. They have some text about the company that no one reads because it sounds like it was written for a brochure — which it probably was and no one reads those either. What does that say about your company? Dated.
WRITTENT | THURSDAY, FEBRUARY 6, 2014
[Companies] 11 Signs Your Business is in Dire Need of Blogging
If you’re not convinced that your company stands to benefit, here are 11 surefire signs that you desperately need to start business blogging: 1. Your company could have the best products, pricing, quality, and customer service in your niche – but it doesn’t matter if no one’s heard of you. Blogging Company News
LOOPFUSE | MONDAY, SEPTEMBER 19, 2011
[Companies] Yes, Virginia, marketing automation is good for your company
At Salesforce.com’s recent Dreamforce event, Mike Volpe, CMO of Hubspot, held a session entitled “Death by Marketing Automation and launched his company’s #DeathbyMA program to encourage marketing automation users to upgrade to their inbound marketing solution. The folks at Hubspot are great and super smart.
WRITTENT | THURSDAY, MAY 15, 2014
[Companies] 9 Ways to Measure Content Marketing Success
As Interbrand points out , the value of your company probably isn’t measured in physical assets any more. Company News Content Creation Content Marketing 'Are you reaching your content marketing goals? d be lying if I said this question didn’t keep many of our peers and colleagues awake at night. We’ll clue you in on a little secret.
NUSPARK | SUNDAY, SEPTEMBER 26, 2010
[Companies] Does Your Company Focus on Lead Generation or Lead Management?
It’s a little troubling that so many companies don’t have an optimal lead management process, and thus are losing quality sales-ready leads to their competition. Consider the following statistics: 80% of companies have not aligned sales and marketing; leads are lost through the funnel; they are not followed-up.
CLIENT BRIDGE | TUESDAY, FEBRUARY 15, 2011
[Companies] Content Marketing - Large vs. Small Companies
Research from Junta42 and Marketing Profs showed various content marketing tactics across industries and companies of all sizes. The attached article discusses the different ways that large companies (1000+ employees) and small companies (10-99 employees) use content marketing. View Original Article
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 17, 2013
[Companies] Be Consultative, Like This Sales Rep from a Heating Company
This morning, I met with a sales rep for a residential heating and cooling company. September is a very active month for heating companies to gain new business. Cold weather is looming, and this is a very busy season for heating companies, so I felt the pressure of getting a deal done. 'How fast summer goes by.
JUNTA 42 | THURSDAY, AUGUST 19, 2010
[Companies] Smaller Companies Spend More on Content Marketing
One thing that caught our attention was the difference in content marketing spending and tactics between small companies and larger business-to-business companies. few key highlights: Small companies (those with less than 10 employees) blog more than large companies (over 1000 employees) at nearly double the rate (64% to 39%).
NNC SERVICES | WEDNESDAY, FEBRUARY 19, 2014
[Companies] The Benefits of Using Marketing Automation in B2B Companies
'Marketing automation tools allow companies to streamline marketing tasks and workflows, in order to increase operational efficiency. B2B Marketing Social media marketing B2B companies marketing automation According to IDC the market for these kinds of tools will reach $4.8 billion in 2015.
B2B MARKETING TRACTION | MONDAY, APRIL 15, 2013
[Companies] Your Facebook Company Page: How to Show Posts by Others
'If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. This issue has not come up that much for my clients. Select “Allowed on Page” so that the post shows in your timeline.
FATHOM | MONDAY, MAY 12, 2014
[Companies] Playing All Out On Purpose
We also love sharing and learning with our clients about how to build culture-rich, purpose-driven companies. Company News Core Values 'Fathom started to find its purpose mojo recently. After some soul searching, we came together under the revitalized purpose statement “Inspiring Transformation.”
HUBSPOT | FRIDAY, NOVEMBER 18, 2011
[Companies] 11 Reasons Your LinkedIn Company Page Sucks
Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 22, 2014
[Companies] Which Companies are Totally Nailing B2B Marketing?
Some companies are actually producing really creative B2B marketing. So, which companies have totally got this B2B marketing thing down? Atlas Copco is a producer of industrial equipment and they’re revolutionizing the way B2B companies use apps. Let’s take a look. Salesforce. Demandbase. Microsoft. Sungard. Genius. Atlas Copco.
INDUSTRIAL MARKETING TODAY | MONDAY, JUNE 17, 2013
[Companies] Creating Thought Leadership for Manufacturing and Industrial Companies
'Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
STORIES THAT SELL | TUESDAY, OCTOBER 1, 2013
[Companies] How Customer Case Studies Drive Traffic to Company Sites
Companies today are using case studies in multiple ways to pull prospects to their websites, from traditional print media to social media to digital advertising. The company helps organizations market effectively with postcards. also learned the company mentions its customer successes on LinkedIn and Facebook. Print Advertising.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JULY 11, 2010
[Companies] Why your company may not need social media
So what determines if the social web can be used effectively in any company? To illustrate this concept, let’s look at how four companies — with four very different competitive structures — may or may not use the social web to sell the very same product: cinnamon rolls. Let’s have some fun with my buns.
INTEGRATED B2B | MONDAY, OCTOBER 8, 2012
[Companies] Generate new power and real thought leadership with subject matter experts
While the comparison should probably stop here the same qualities – deep knowledge, infectious enthusiasm, and strong personalities – that super powered the “nerds”, on the screen and in theaters, exist amongst experts and specialists within your company. Why: two reasons subject matter experts can change how prospects view your company.
SAZBEAN | FRIDAY, SEPTEMBER 2, 2011
[Companies] Are You a Media Company or a Technology Company?
Okay, now that we have the truth out of the way, let me ask you a question: “Is your company a media company, or a technology company?” – Are You a Media Company or a Technology Company? Two Truths. Let’s start with two truths. One Question. News & Notes
REVENUE JOURNAL | TUESDAY, MAY 8, 2012
[Companies] Please stop selling me! Can't we just talk?
Sales Sales Management Sales Pitches Selling Selling software Selling through representatives Selling to Large Companies Selling tools Successful sellingI answered the phone. The salesman was a little nervous. “I’m new at this,” he said, as I corrected the way he said my first name. read more.
THE POINT | TUESDAY, OCTOBER 26, 2010
[Companies] Why Companies Buy Marketing Automation Software
As part of a team that works regularly with companies who are either actively considering marketing automation, or have just invested in the technology, we get a first-hand view into what drives people to take the leap. Here are a couple of other factors that often figure prominently: Desire for Marketing Efficiency. The email blast is dead.
THE POINT | TUESDAY, JULY 8, 2014
[Companies] Case Study: How One Tech Company Used Humor to Launch a New Brand
'In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. We also believed that deprecatory humor would help inspire a connection between the company and its prospects.”.
BIZNOLOGY | WEDNESDAY, JUNE 12, 2013
[Companies] Are You a Good Online Spokesperson For Your Company?
One of the more astonishing things about the social media revolution is that companies have had to dramatically loosen the reins on employees speaking publicly about their workplace over just the past few years. Until For most employees, though, speaking about your company online isn’t central to the job. Don’t have key messages?
B2B MARKETING MENTOR | WEDNESDAY, JULY 10, 2013
[Companies] 4 Ways B2B Companies Can Consumerize Their Marketing
'B2B companies are increasingly borrowing marketing strategies that have proven successful in B2C markets. B2C companies have learned how to market cost-effectively to the masses, presenting buyers with transparent pricing and a simple purchasing process. This article looks at four ways B2B companies can consumerize their marketing.
CONTENT MARKETING FOR BI | TUESDAY, JANUARY 26, 2010
[Companies] Does Your Company Have Energy Intelligence?
With more and more companies creating a career path and C-level positions for sustainability leadership, business intelligence vendors and corporate BI teams need to step up and educate organizations about the use of performance management for energy intelligence. The Copenhagen Climate Summit has come and gone. It’s a number that the Dept.
MARKETING ACTION | MONDAY, FEBRUARY 11, 2013
[Companies] Act-On Elected to Forbes “America’s Most Promising Companies” list
Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. based, privately held, high-growth companies. It’s an honor we share with two other Portland, Oregon-area companies: Elemental Technologies and Jama Software.
WRITTENT | WEDNESDAY, OCTOBER 16, 2013
[Companies] 14 Ways to Market Your Blog For Free
The main goal here is to make people identify with your company and your employees so they will then share your story around the platform. Company News 'There are so many bloggers around the web nowadays, and a lot of them write informative, good quality content that people like to read. Facebook. Twitter. Google+. LinkedIn. Pinterest.
YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 18, 2010
[Companies] Traits of Successful Companies-rate yours
During the past 13 years of working consulting we have developed a list of traits and values that characterize successful companies: Corporate culture is deep and consistent. Business strategies come first. Business development effectiveness is essential . The best practices are consistent from industry to industry. Teamwork prevails.
DELICIOUS B2BMARKETING | WEDNESDAY, APRIL 25, 2012
[Companies] Is Blogging Dead or Are Companies Not Trying Hard Enough?
My guess is many people or companies say, “Let’s start a blog!” USA Today reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. Only 23% of Fortune 500 companies maintained a blog in 2011, flat from a year ago after rising for several years. get it.
B2B VOICES | SUNDAY, JULY 10, 2011
[Companies] B2B Companies Discovering the Value of an Intangible Asset
To some degree I’m taking it as a sign of a better economy (sluggish economy seems to be hurting B2B companies much less). And yet the fact is many B2B companies don’t have a clear understanding of what their brand really means. It’s not that they’re not collecting insights about their companies or products from customers.
FATHOM | FRIDAY, AUGUST 23, 2013
[Companies] Fathom’s 4th Inc. 5000 Appearance (Thank You, Clients & Partners)
500|5000 list of the nation’s fastest-growing private companies for the 4th consecutive year is an honor we want to thank all our clients and partners for helping us achieve. Company News digital funnel management inc. 'Being named to the Inc. … Read the rest The post Fathom’s 4th Inc. 500 inc.
INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 26, 2011
[Companies] Inbound Marketing Alone May Not Be Enough for Industrial Companies
However, it has been my experience that the realty on the ground is very different for many manufacturers and industrial companies. The bulk of new sales comes from referrals and repeat business for many manufacturers and industrial companies. Yes, a company blog does enhance their reputation and social media does increase their reach.
FEARLESS COMPETITOR | WEDNESDAY, DECEMBER 1, 2010
[Companies] 3 out of 4 companies say lack of quality leads is #1 problem
According to MarketingSherpa‘s 2011 and 2010 B2B Marketing Study: In 2010, over 2 out of 3 (68%) of B2B companies said generating high quality leads was their biggest problem.
SOCIAL MEDIA B2B | THURSDAY, MAY 31, 2012
[Companies] 69% of B2B Companies Ignore Social Media Feedback
A majority of B2B companies are not paying enough attention to their customers’ social media activities and managing them for effective business outcomes. Many B2B companies are just plain ignoring social media in their day to day operations. 51% of B2B companies have no social media tracking in place at all.
WEBMARKETCENTRAL | THURSDAY, AUGUST 13, 2009
[Companies] Social Media + Email Marketing: One Company Doing It Right
Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. One example of a company executing this combination well is Aquent , a marketing temporary help agency based in Boston.
INBLURBS | THURSDAY, OCTOBER 27, 2011
[Companies] Studies: 65 percent of customers expect companies to be active on social media
Studies show that companies can increase brand value and customer satisfaction by up to 35% when they are actively engage and communicate with their audience on social media. By being active in social media company’s show that they care about their customers and that they are interested in their opinion. Decreasing costs of marketing.
WEBBIQUITY | MONDAY, JANUARY 17, 2011
[Companies] Best Social Media Stats, Facts and Marketing Research of 2010
However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). have a company page on at least one social networking site (but only 39% blog and just 26% tweet). Social Media Use in Big Companies. And much more. Adam T.
MODERN B2B MARKETING | FRIDAY, APRIL 19, 2013
[Companies] Why Your Company Blog is Striking Out
So what happens if the company blog is suffering from a case of no interest? First of all, your communications manager should make sure the problem is not with the company’s reputation. Save the Company Blog! Ask yourself the question, what is the primary purpose of your company blog? Assign a Managing Editor.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 20, 2013
[Companies] Executives long for “customer-activated company” but social media is a stumbling block
The research discovered three major strategic shifts enabled by technology: The customer-activated company. “Relationships must be fully reciprocal and once that relationship is established, companies of all sizes need to be prepared to act based on the influence of the customer. But they just can’t figure out social media.