SnapApp

MARCH 27, 2014

At SnapApp, we have companies of all sizes adding interactive content into their marketing mix. Using the SnapApp platform, marketers from a wide range of companies can publish in hours what they used to wait weeks for. The major commonality is that they have already invested in marketing automation and content marketing generally.

Paid Search Agency 48

Paid Search Agency Interactive Marketing Content Marketing Companies 48

SnapApp

JANUARY 23, 2014

Yes, B2B companies are using engagement to drive results. We all know B2B companies utilize engagements every day to engage customers and generate more leads, retain customers, and drive traffic at events to collect actionable data. Bizo , a B2B advertising company, launched “B2B Display Advertising For Dummies” last week.

Paid Search Agency 48

Paid Search Agency Companies Lead Gen B2B 48

SnapApp

JUNE 9, 2016

In this post, we’ll cover seven B2B companies who are really killing it with their content and bringing their audiences some laughs along the way. Unbounce , a landing page software company, teamed up with ConversionXL (second mention) to create Page Fights. Webinars & Landing pages. Calls to Action. Email & Video.

Paid Search Agency 48

Paid Search Agency Top of Funnel Companies B2B 48

SnapApp

OCTOBER 22, 2012

So why would a publishing company like Figment even bother with Pinterest? Squishable : Certain companies just seem to be tailor made for certain social networks. In the case of Squishable , a cute, cuddly fuzzy stuffed animal company, that network is Pinterest. Using Pinterest is undeniably a visual experience.

Eloqua 48

Eloqua Paid Search Agency Companies Social Networks 48

SnapApp

JANUARY 17, 2019

But aside from all of the flashy stats touting the success of closely aligned sales and marketing departments, there isn’t a ton of advice out there on how to actually align sales and marketing at your company. In fact, misalignment between sales and marketing costs B2B companies 10 percent of revenue or more per year.

Lead Ranking 107

Lead Ranking Peer-to-peer Tips Marketing Qualified Leads 107

SnapApp

OCTOBER 8, 2015

The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. McKinsey & Company. Element Fleet helps companies in a wide range of industries to manage every aspect of their vehicle fleets and handling equipment. Take a look! Stay tuned! Element Fleet.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

SnapApp

MAY 28, 2019

It’s what helps both departments work as one unit, so together, we can drive deals forward and influence company growth. Maybe one of your attendees is a college student who signed up to do research on your company. Or, maybe a sales rep who wants to sell your company on their product. Ask the Questions Sales Wants Answered.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. According to OpenView Partners, the fastest growing companies can attribute 51% of annual revenue to inside sales efforts, compared to just 16% from self-service: ( Source ). If done correctly, it can catapult the bottom line.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

SnapApp

AUGUST 20, 2019

Just because a company matches the firmographic and demographic data within an identified buying persona doesn’t mean that they have an identified need your solution can address. . How do you think your company stacks up against competitors? How do you want to impact your company within the next year? Pillar 3: Buying Intent.

High Quality Lead 91

High Quality Lead Sales Qualified Leads Lead Scoring Lead Ranking 91

SnapApp

SEPTEMBER 13, 2018

While a dedicated nurture stream for every decision-maker at every different prospect company sounds ideal, content marketers need to find a better way to scale connection with all buyers. Creating generic content that focuses exclusively on your product — not what your company stands for — won’t hold up today.

B2B Marketing 89

B2B Marketing B2B Thought Leadership Content Marketing B2B 89

SnapApp

MARCH 21, 2017

Every year on April 1, I get up in arms about something crazy some company is doing … only to find out it was an April Fools’ Day joke. Mouthwash company Scope took April Fools to a whole new level with their 2013 bacon mouthwash campaign. The company announced that new 4D Lickable Technology would let users try before they buy.

Campaigns 107

Campaigns Paper User-Generated Content Youtube 107

SnapApp

JANUARY 29, 2019

When you focus your energy on qualifying and disqualifying leads, your sales team is able to spend their time prioritizing following up and building relationships with the very best prospects for your company. They are often set up as short assessments that result in personalized recommendations for users based on information they provide.

Lead Qualification 98

Lead Qualification Sales Cycle Sales Qualified Leads Top of Funnel 98

SnapApp

AUGUST 22, 2017

If you wanted to get your company message in front of an audience, you had to place an ad in the newspaper, on TV, radio, billboards, etc. . The company sat at the middle of the marketing model, and messages flowed outward through different channels with limited opportunities for input and/or cross-channel. . . Sponsored Television.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

SnapApp

SEPTEMBER 25, 2018

According to Hubspot , converting leads to customers was the number one marketing priority for 70% of companies last year. It’s no doubt a top goal for companies of all industries and sizes. It also gives customers a starting point from which they can get to know your product and your company as a whole.

Lead Generation 83

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 83

SnapApp

JANUARY 24, 2019

In fact, one study found that nearly 80 percent of companies that utilize personalization exceed their revenue goals. So send them case studies that help them see how similar companies have excelled since adopting your product. times more likely to purchase from companies with great customer service. source ].

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

SnapApp

SEPTEMBER 26, 2019

Marketers often see disqualification as a negative part of sifting through to find the best leads: unsubscribes from email nurtures are hard losses, and an uncovered mismatch in company size or revenue means marketers have one less lead to count toward their monthly goals. . higher sales quota achievement rate. .

Lead Ranking 61

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Demand 61

SnapApp

OCTOBER 4, 2016

They don’t really know a lot about your company, it’s target customer, and what you’re ultimately trying to accomplish – because, well, no one ever told them. A simple deck that onboards new freelancers with expectations, a company background, content objectives, etc. Step 3: Tie in existing company content.

Research 101

Research Work Management Practices Best Practices 101

SnapApp

NOVEMBER 9, 2018

Conversational marketing flips the script on slow, impersonal marketing that is “best practice” for many B2B companies today where marketing looks a lot like this: source. Drift explains conversational marketing in a three part framework: Capture, Qualify, and Connect.

Conversion 101

Conversion Sales Qualified Leads Sales Cycle Paid Search Agency 101

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel -- even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. . Competitor comparison campaigns. .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

JULY 26, 2018

Gone are the days where a generic marketing professional could walk into a company and perform just about any marketing function. Demand generation marketers have become a hot commodity as companies are all striving to generate qualified leads at scale. Demand generation is also no longer about the quantity of leads, but their quality.

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Demand Marketing Analytics Tools Marketing Automation Services Planning 92

SnapApp

APRIL 4, 2018

In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . This is the north star metric for any company. . “In God we trust. All others must bring data.” – W.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel — even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. Competitor comparison campaigns.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

OCTOBER 12, 2018

If we’re doing our job as marketers, we are creating high quality content that positions our company as a thought leader, and seamlessly draws prospects into our orbit as they are unable to resist giving us their email address to access a new shiny eBook. Whether a lead came from marketing or sales, lazy recon. The real problem?

Lead Ranking 67

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

SnapApp

JANUARY 15, 2019

They can go into forums and find customers who might not have had a perfect experience with your company. They can go check out Glassdoor, and read a review of how your company “really” works from that one disgruntled employee you let go five years ago. As you know all too well, what works for one company may not work for another.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

SnapApp

MAY 10, 2017

No one has ever said cleaning data is a glorious job, but, and this might sound bias coming from a data analyst, it is necessary for a company to truly thrive. . There have been huge advancements in marketing technology over the years with tons of tools that can help your company significantly grow. . A Day in the Life.

Marketing Qualified Leads 80

Marketing Qualified Leads Lead Ranking Top of Funnel MQL 80

SnapApp

OCTOBER 15, 2019

This mismatch of incentives between marketing and sales’ can cost companies 10 percent of revenue every year. Find out how to start with the metrics that will work for your company in our ebook. . In an MQL model, marketers are incentivized to deliver high quantities of low quality leads to sales to hit rising targets.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 48

SnapApp

MARCH 15, 2017

81% of large companies (with $500 million+ revenue) now have a CMT as of January 2014 – and 8% of large enterprises expect to add one in the next 24 months. 79% of top-performing companies have been using marketing automation for two or more years. Marketing automation companies increased from 51 total in 2014 to 83 in 2015.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

SnapApp

NOVEMBER 28, 2018

The Points of View —Exchange ideas with your peers from different companies and industries to gain fresh perspectives on your marketing content and programs. The Networking —Connect with like-minded marketers from Boston’s leading B2B companies to compare notes and grow your network.

Peer-to-peer 59

Peer-to-peer Content Sales Qualified Leads Demand Generation 59

SnapApp

FEBRUARY 4, 2016

Build a Company Wide Growth Culture. Company culture has been the hot topic over the past several years as more and more companies are forming around the country. There has been the formation of technology hubs on both coasts, and within those there are hundreds of companies that are all competing for the same talent.

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

SnapApp

MAY 7, 2019

Share your article on your personal and company social media accounts. That’s where the company shares “e-books, templates and guides.” We very clearly list the types of companies we work with and their common pain points. We even have a ‘why kiwi’ page that dives into our company culture.”.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

SnapApp

JULY 18, 2019

Sales and marketing alignment can help your company become 67% better at closing deals ( source ). But they’re the exception, not the rule: Only 8% of companies have strong alignment between their sales and marketing departments ( source ). Aligning both departments can help generate 209% more revenue from marketing ( source ).

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Research MQL 59

SnapApp

SEPTEMBER 19, 2017

In their research Millennials are more likely than other generations to rely on their personal networks for recommendations than the expert advice of a company representative like other generations. . Millennial buyers also deeply value authenticity in a company they will purchase a solution from. Rethink your white papers. .

B2B Marketing 67

B2B Marketing Lead Ranking Planning Top of Funnel 67

SnapApp

MARCH 29, 2018

Modbar is a sister company of La Marzocco. . I decided I wanted to get back into a communications/marketing track, and started working remotely for Criteria for Success, a boutique consulting company based in New York City. Lena Prickett. Modbar | Marketing Manager. . . . So that brings us back to coffee. . And I just.

B2B Marketing 86

B2B Marketing Work Management B2B Paid Search Agency 86

SnapApp

OCTOBER 18, 2017

Plus: Since many other B2B companies are sending during the week, sending over the weekend presents an opportunity to capture a less distracted audience. In the two examples below from B2B software company Citrix , we can see how they did just that. . Let’s talk a bit more about weekend posting strategies for B2B companies. .

Planning 54

Planning Marketing Automation Services Top of Funnel Marketing & Strategy 54

SnapApp

AUGUST 28, 2017

Fall represents the beginning of the end-of-the-year holiday mash up as well as the time of year where most B2B companies put all their eggs in one basket. . While these are mostly B2C companies, there isn’t any reason B2B organizations can’t do the same. . 5 Outstanding Examples of Fall Marketing Campaigns. . Kit-Kat. . .

Campaigns 54

Campaigns Examples Planning Paid Search Agency 54

SnapApp

JANUARY 3, 2018

When you mention a person or company in your content, reach out to them after you’ve published that content and let them know you’ve mentioned them. Syndicate your blog content to reach a broader audience – and possibly drive more traffic back to your company website. Get more detailed walkthrough for fast graphics here. . . .

Work Management 74

Work Management Tips Product Marketing Management 74

SnapApp

AUGUST 1, 2019

Modern marketers need to be able to distinguish between buying intent, and interest in your company and your content. In the example above, we can’t know if Hugo unsubscribed from emails because his company has already found another solution, or is he still very interested, but the frequency is overwhelming. Not sure where to start?

Lead Ranking 54

Lead Ranking Lead Qualification Marketing Qualified Leads Lead Scoring 54