eTrigue

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eTrigue becomes the first Marketing Automation company to receive EU-U.S. Privacy Shield Certification from the U.S. Department of Commerce

eTrigue

The post eTrigue becomes the first Marketing Automation company to receive EU-U.S. This is a voluntary certification program that reinforces eTrigue’s commitment to digital privacy. eTrigue is one of the first. Privacy Shield Certification from the U.S. Department of Commerce appeared first on eTrigue.

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The Need for a Demand Center

eTrigue

Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. Without marketing automation, this quickly becomes impossible as companies grow, and puts them at a competitive disadvantage.

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Is the quality of your data hindering your ABM success?

eTrigue

Third-Party: Collected by an aggregator across other companies’ websites, apps, registrations, etc. Types of data to evaluate when starting to clean your data include: • First-Party: Collected directly from customers and audiences on your own channels. Second-Party: Acquired from a trusted partner. Keep in mind — speed matters.

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The Need for a Demand Center

eTrigue

Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. Digital marketing has transformed how most organizations market today. The concept of a “demand center” has emerged at the. The post The Need for a Demand Center appeared first on eTrigue.

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How to Use Short Captivating Videos to Boost Sales

eTrigue

A major Consumer Packaged Goods (CPG) company that wanted to promote their most recent product launch to a highly qualified audience with the goal of driving traffic to retailers and increase national sales — they created high-quality short videos which engaged their target prospects and yield sales.