WHAT WORKS - WHAT DOESN'T | TUESDAY, MAY 4, 2010
[Companies] Huge Jargon Slick Drifts Towards Readers; “Resources,” “Mitigate” Clog Brains
Let’s say – let’s just say – you were a huge oil company, or a government agency, desperately trying to recover from a major blunder. You’re not sure how bad things are or when you can fix the situation. Yes, I’m talking about the oil slick the size of Puerto Rico now drifting towards the Gulf Coast.
MARKETING ACTION | THURSDAY, MAY 9, 2013
[Companies] Email Marketing: Best Practices in a Multichannel, Multi-Device World
If you’re spending more on email, you’ve got plenty of company. Phil Dolan, CMO of Navicure, spoke about some of his company’s challenges, including complacency and differentiation. 'In the last twenty years, email’s become a well established, stalwart marketing channel with dependable ROI. Just sayin’.). Use trigger emails.
HUBSPOT | THURSDAY, FEBRUARY 23, 2012
[Companies] How to Customize Your Social Updates for Facebook and Twitter
Of course, there are some things that companies should never post on Facebook , but marketers need not be as selective with their photo usage as they are on Twitter. Putting an exact number on the amount of tweets your company should be posting is difficult. Like every aspect of inbound marketing, social media is constantly evolving.
HUBSPOT | MONDAY, FEBRUARY 6, 2012
[Companies] The Simple Template for a Thorough Content Style Guide
That's why most companies that rely on content as a central part of their marketing strategy develop an editorial style guide. Now let's break down, page by page, exactly what information to include in a comprehensive editorial style guide so you can go create one for your company. Do you have an editorial style guide for your company?
VIEWPOINT | FRIDAY, JUNE 8, 2012
[Companies] PowerViews with Ginger Conlon: Trustability & Your Customer's Voice
Click to start video at this point —Asked about what companies are thinking and doing about satisfying their customers in 2012, Ginger notes the combination of the current economy and customers having social media megaphones means companies can’t hide from what customers are saying anymore. Who can help me solve it?
MODERN B2B MARKETING | THURSDAY, JANUARY 3, 2013
[Companies] Marketing Automation—Three Success Tips from John D. Rockefeller
His company manufactured its own sulfuric acid for the purification process. He believed that his product was of such a consistent and high quality that he eventually changed the name of his company to “The Standard Oil Company” so that the public would separate his product from competitive products. He hated waste.
SALES CHALLENGER | MONDAY, AUGUST 20, 2012
[Companies] Deal Desks: The Hottest New Sales Function
As deal desks continue to gain popularity, we have chosen to re-visit the topic and conduct a fresh survey about their function and organization within companies. Let’s face it: deals are not becoming smaller or simpler. The results from this survey indicated that 35% of respondents were in the ‘planning’ stages of a deal desk.
WORKFACE | WEDNESDAY, DECEMBER 7, 2011
[Companies] Workface Annouces the "Chat Live" Status Button
It can easily be deployed for one person, or all the people in your company. We've all used (or at least have seen) all the nifty little buttons that can be added to our websites. Well, Workface is proud to annouce the first version of the Workface Status button. It's small, but oh so powerful! This isn't just for your business, it's for you!
STORIES THAT SELL | TUESDAY, JULY 13, 2010
[Companies] Case Study Copywriters: Where’s Your Cheat Sheet?
Look for answers to questions such as… How does the company refer to its products and services? Customer case studies just aren’t like other marketing projects. With a brochure, data sheet or white paper, marketing managers can usually mark the calendar for when to begin. And sometimes that’s a LONG time to wait. Share
STORIES THAT SELL | TUESDAY, JUNE 8, 2010
[Companies] Today’s Prospects Evaluate You on These 4 Criteria
Since reading Jill’s first book, Selling to Big Companies , I’ve been a fan. Sales isn’t what it used to be. Prospects are more overwhelmed than ever before. They’re pulled in a dozen different directions at any time, challenging them to actually get anything done. even interviewed her for my book, Stories That Sell.
EMAGINE B2B BLOG | WEDNESDAY, NOVEMBER 5, 2014
[Companies] YouTube Analytics Decoded
Unlike the majority of social networks that offer little more than “vanity metrics,” YouTube Analytics gives marketers the tools they need to drill down and decode specific metrics- with help from its parent company, Google of course. Demographics – B2B companies understand the importance of determining their audience. Monitor.
SAZBEAN | WEDNESDAY, MAY 16, 2012
[Companies] Chris Brogan Interview – Video creation for business – Future of Publishing
In this Future of Publishing interview, Chris Brogan talks about how companies need to go beyond broadcast and genuinely engage with their customers. Customers do not listen to sales pitches from people they don’t know like they used to. Check it out below: Future of Publishing is sponsored by VigLink.
SAZBEAN | MONDAY, APRIL 23, 2012
[Companies] The Ultimate Digital Customer Service Guide
There are so many different factors that must work together perfectly within a company to ensure that fans of your brand stay happy. In our recent Customer Experience Series, Mashable dove deep into the mysterious alchemy of customer service. Those who own their own business will tell you: Getting (and keeping) customers is not easy.
SAZBEAN | THURSDAY, MARCH 29, 2012
[Companies] Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI
Both companies have released tools that let marketers track their marketing spend through social media. Measuring marketing spending used to be pretty easy, at least in theory: You’d run a big ad campaign and then see if your sales rose. If they did, great. If not, then you wasted your money. Social media has muddied the waters.
SAZBEAN | THURSDAY, JULY 14, 2011
[Companies] How Social Media Can Derail Your New-Business Efforts
Whether it’s zeroing in on marketing decision makers at companies on LinkedIn, or learning what’s on the mind of that individual through his Twitter feed, we use social media on a daily basis to bolster new business. Let me share a few risks you might not be aware of — as well as how you can capitalize on them.
SAZBEAN | THURSDAY, JULY 7, 2011
[Companies] When You Are Not Their Boss
Not so much with our own companies, but for our clients. I am starting to rethink about our whole social media strategy approach for small businesses. It has taken me an inordinate amount of time to discover the constraints of “not being their boss,” something consultants and agencies a like are challenged with constantly. News & Notes
SAZBEAN | THURSDAY, JUNE 30, 2011
[Companies] Choosing Your Marketing Help in 2011: 5 Things You Should Stop Looking At
Grab your latex gloves and mop, and let’s shine this company up! Inconsistent messaging. sales and marketing team that barely speak to each other. website optimized for everyone but visitors. corporate Facebook page with unanswered comments from 6 months prior. blog that claims 36 visitors…per month. Welcome to the marketing cleanup job.
HUBSPOT | MONDAY, JANUARY 6, 2014
[Companies] 30-Day Blog Challenge Tip #5: Use Bulleted Lists
Participating companies should submit their blog URLs on this page to enter the challenge. 'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Blogging
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 6, 2014
[Companies] How Axial Ramped Up Deliverability and Measurement Strategies
Axial operates the online network for professionals who operate, advise, finance, and acquire private companies. “We’re only an 80-person company with an eight-person marketing team, but we pack a wallop,” says Cody Boyte, Marketing Manager at Axial. million email messages.
E-QUIP | FRIDAY, NOVEMBER 14, 2014
[Companies] Repeat Business Rate Is Overrated
Unfortunately, almost all that repeat business came from one client, a large energy company. When that company was acquired by a still larger one, the work began disappearing. 'My first client, a 35-person engineering firm, boasted a repeat business rate of 85%. Within a few years, the firm was out of business. So why does it matter?
B2B IDEAS @ WORK | TUESDAY, NOVEMBER 30, 2010
[Companies] What Are Your B2B Customers Saying About YOU?
Even further, one of the ways social media influences buying behavior is through cognitive accessibility and its ability to keep a company top-of-mind – and, thus, an “accessible” option – when it comes time for the customer to make a buying decision. Are they in industry chat rooms?
STORIES THAT SELL | FRIDAY, MARCH 21, 2014
[Companies] This Case Study Trend is HUGE
Whether it''s the customer success home page on a company''s site. Keeping a case study at two pages isn''t as important anymore since companies are not (usually) printing hundreds for handouts. 'It''s true. My eyesight isn''t as good as it used to be. But I must not be the only one who’s drawn to larger text. yes">. yes">.
VIDYARD | MONDAY, APRIL 21, 2014
[Companies] Tweetable Video Tips: Marketers Share Their Best Practices
Participate with the hashtag #MKTGSTORY to show us your company’s best video examples, best practices, or advice. 'It’s our bet that as you’ve started making videos to support your marketing efforts, you’ve realized there’s more to it than uploading your video to YouTube and hoping for the best.
REPUTATION TO REVENUE | MONDAY, JANUARY 31, 2011
[Companies] Four levels of B2B content sharing: Publishing isn't everything
It shows up regularly in surveys on the obstacles to social media success; it came up repeatedly in the group of manufacturing and distribution company marketers I had the privilege of working with last week in ISBM's workshop on B2B social media. Four Levels of Content Sharing. Effective curation is not simple. Do you agree?
BLOG MY CALLS | FRIDAY, JANUARY 9, 2015
[Companies] Is Mobile Click-to-Call Right for Your Business? [138 words]
However, before your company embarks on a mobile CTC campaign there are a few questions to consider: • What are you trying to accomplish? Is your company prepared to handle the increased phone calls? 'A caller is someone who wants to make an immediate connection with your business. What kind of call volume do you want? Read More.
SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 3, 2010
[Companies] Social Media B2B Editor Speaking at Upcoming Conferences
will be both presenting and moderating on a variety of topics, although they are variations on a theme, social media for B2B companies. How companies are utilizing new sales techniques and outlets. I have a number of speaking engagements coming up this fall and I wanted to highlight them here. September 23. Atlanta, GA. Greensboro NC.
HUBSPOT | TUESDAY, JUNE 8, 2010
[Companies] A B2B Guide for Twitter Lead Generation
Instead of making assumptions and excuses for why your company "can't" use social media for lead generation, develop clear tests that allow you to measure and collect data around a variety of social media lead generation programs. First, make sure you have a custom Twitter background for your company. Tweep Search.
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 19, 2013
[Companies] How to Power Your Sales Funnel With Video Content
He’s passionate about helping companies get the most out of their video marketing investment. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley, the Community Marketing Manager at Vidyard. The Importance of Buyer Personas. First off, understanding your customer is critical.
DIANNA HUFF - B2B MARCOM | MONDAY, JANUARY 9, 2012
[Companies] Why Blogging Benefits Your Business: Exposure, Exposure, Exposure
Tweet I hear lots of reasons why a B2B company should blog: Google gives preference to “fresh” content. Search engine spiders visit your site more often when you’re frequently updating content. Blog content gets into the search engines faster (sometimes an hour after you post it!). These are all great reasons to blog. But I have another one.
MODERN B2B MARKETING | FRIDAY, MAY 18, 2012
[Companies] The 2012 Marketo User Summit [Infographic]
Over 1200 people from 500 plus companies are coming together to increase their skills and learn new strategies around all areas of marketing. by Jason Miller The 3rd annual Marketo Summit kicks off next week here in San Francisco, and we are so excited for this year’s lineup. If you have not registered , there’s still time to do so.
FEARLESS COMPETITOR | FRIDAY, NOVEMBER 28, 2014
[Companies] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
'That is one of the key mottos of the Tampa based marketing company Find New Customers , the best name of any company on Earth. If a company in Russia can get help, I bet you can too. After all, what business is not looking for new customers? . As Gary from Vistage told me “ Marketing is universal. Amanda. Amanda F.
INBOUND SALES NETWORK | THURSDAY, OCTOBER 6, 2011
[Companies] 10 Questions Every CEO Must DEMAND of Their Marketing Team
What problem(s) can our company solve better than any of our competitors? Can the marketing manager in your company answer all these questions? This is a wake-up call for those executives who thought that marketing was about being creative and winning design awards. It’s about making money. Money! Is yours? How long does it take?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, SEPTEMBER 4, 2012
[Companies] [Video] Savvy Salespeople Do Prospect Research
Prior to meeting, they've often researched your company. Have you noticed how many of your prospects these days have a whole lot of knowledge regarding what you're selling? There's a good reason for it. They've been online doing their homework. They know about your products & services. They know about your competitors. Seriously.
BIZNOLOGY | FRIDAY, JULY 11, 2014
[Companies] The importance of branding to content marketing
Your brand is the connection people have with your products and your company. 'Few marketers doubt the importance of a strong brand for a firm’s success. But a lot of marketers think about their brands in fewer dimensions than they ought to. Everyone realizes that logo and color schemes are important. Don’t believe me? Sex sells, right?
THE ROI GUY | THURSDAY, APRIL 7, 2011
[Companies] Technology Marketing Budgets Recover With Strength into 2011
Major Changes to the Marketing Mix Examining the spending mix, technology marketers continue to shift budgets from traditional advertising, to digital marketing, which includes company websites, digital display ads, e-mail marketing, digital events, search engine optimization, and social media.
MODERN B2B MARKETING | WEDNESDAY, APRIL 18, 2012
[Companies] Get Ready for Social Marketing Automation!
Companies of all sizes, including Molson Coors, Sony Music, Jive Software, Quickoffice and British Telecom use Crowd Factory’s social marketing software to drive real business results every day. We will continue to support all current products of both companies. This is a wildly exciting time for Marketo! Much more to come!
TOMORROW PEOPLE | THURSDAY, SEPTEMBER 27, 2012
[Companies] Six Tips for Email Marketing That Work [FLIP BOOK]
Be different – 91% of email users have unsubscribed from a company email they previously opted in to. Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. Define your mailing lists.
SYNECORE | TUESDAY, JANUARY 21, 2014
[Companies] Looking for Content Marketing Success? Try an Editorial Calendar.
But, brands (our company included) must be forward thinkers; the benefits of blogging cannot be seen in a day. 'Your organization creates a blog. Check. Your organization regularly posts content to its blog. Regularly posting content is the key to blogging success. Now, I’m sure you’ve heard this before. Well, let’s figure that out, together.
JUNTA 42 | WEDNESDAY, MAY 23, 2012
[Companies] 12 Challenges that Stop Marketers from Creating Epic Content Marketing
met the email marketing manager from a Fortune 500 company a few months back. The one that can work beyond, between and within the silos to help the company develop a content strategy that works with and for all of marketing (and, better yet, for the customers). It positions the company as a trusted leader. Should I repeat that?
BIZNOLOGY | TUESDAY, SEPTEMBER 2, 2014
[Companies] Google is a lying liar that lies
'I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. And Google acts pretty dumb. Do it!
BIZNOLOGY | TUESDAY, DECEMBER 25, 2012
[Companies] Add a blog and blogging to your New Year’s resolution
What this means is that most companies, agencies, and businesses not only don’t know you at all but generally can’t know you. Photo credit: ELTMAN. In large part, I can thank blogging for most of my professional success. In many ways, blogging made me. In any age other than this one, would I have been able to do any of this?
HUBSPOT | FRIDAY, MAY 27, 2011
[Companies] How to Become the Awesomest Marketer EVER
If you are not AWESOME at using search engines and social networks to market your company/product/service, you are most definitely missing the proverbial boat. Our monthly web traffic is more than double that of better-known, more established companies that are many times our size. Want to become The Awesomest Marketer EVER? STEP 2.
SALES CHALLENGER | TUESDAY, SEPTEMBER 3, 2013
[Companies] The Challenger Sale Vs. The Effortless Experience
While companies believe they can create more loyal customers by going “above and beyond” in the service interaction, it turns out that those customers whose expectations are exceeded are really no more loyal than those whose expectations are simply met. First, let’s quickly recap the two books. There’s obviously a lot more to it than that (!),
SALES CHALLENGER | MONDAY, AUGUST 19, 2013
[Companies] What Makes You Unique?
Well, we’ve seen companies find them in all kinds of places (because, good news, they already exist! Sometimes there are even blank stares to the question—what is it that you do better AND different than your competitors? Time and time again, commercial leaders say, “We don’t really know. We think we know.” We’ve got great people.
SALES CHALLENGER | MONDAY, FEBRUARY 4, 2013
[Companies] Why Reps Never Change
Increasing emphasis on Sales L&D has been a priority for companies for some time, as our 2010 Benchmarking survey found that 76% of respondents were increasing their focus on Sales L&D initiatives. Increasing training stickiness with reps is a challenge. The internal organization and operation of Sales Academies vary (as shown below).
SALES CHALLENGER | TUESDAY, MAY 1, 2012
[Companies] What Should Keep You Up At Night
To uncover these “reframe” moments, you need to know your unique value proposition – the areas where you (your company, or your solution) outperform the competition. How many of us have started off a customer conversation with the following question, “so, Mr. or Mrs. Customer, what’s currently keeping you up at night?”?
HUBSPOT | TUESDAY, JANUARY 4, 2011
[Companies] How to Generate Inbound Leads with No Editorial Department
Show them case studies of other companies that have leveraged the power of the collective and seen positive results. One such example is HubSpot customer MediPurpose , a healthcare solutions company that has brought company-wide involvement to content creation. By leveraging the power of the collective. process.
MODERN B2B MARKETING | THURSDAY, JUNE 16, 2011
[Companies] Secrets of Lead Generation Superstars
Gerber is the author and founder of E-Myth Worldwide, a company that specializes in small business coaching. Here, Gerber outlines the seven disciplines of a world class company , including Lead Generation, Lead Conversion and Client Fulfillment. Do they understand certain fundamentals of business that most overlook?
HUBSPOT | TUESDAY, MAY 6, 2014
[Companies] 13 Eye-Catching Examples of Twitter's New Header Images
Basecamp, a project management software company, doesn''t have a product that''s easy to showcase through photos, either. Instead, they use a collection of icons to portray what the company does. 'About a month ago, Twitter unveiled a brand new profile design, and a lot of us waited with baited breath to get it. Shiny! More visual!
SOCIAL MEDIA B2B | THURSDAY, OCTOBER 25, 2012
[Companies] 18 Growing B2B Content Marketing Trends to Share
This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. The complete study is embedded at the end of this post. Photo Credit: Flickr.
B2B MARKETING TRACTION | FRIDAY, JUNE 27, 2014
[Companies] Why You Should Rethink That Snarky Social Media Comment
There was certainly no acknowledgment that I freely shared a proven strategy for convincing business to business companies that are reluctant to get into social media. 'I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers.
BIZNOLOGY | TUESDAY, OCTOBER 28, 2014
[Companies] The dashboard has finally been perfected
LinkedIn Company. never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. But that’s not enough. And then there’s Cyfe.
HUBSPOT | THURSDAY, MARCH 6, 2014
[Companies] A Sampling of the Sexiest Business Blogs on the Internet
No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. And it''s not just B2C companies -- B2B companies are investing serious time into the design of their business blogs, too. 'Have you ever looked at a blog that just took your breath away? 2) Yoh.
MARKETING INTERACTIONS | THURSDAY, APRIL 8, 2010
[Companies] How to Use Cliffhangers in B2B Marketing Content
If it's not helping your company build pipeline momentum, then it's slacking off. presented 3 components that should be incorporated into your content to help you build engagement and progression with your prospects. After all, your content has a job to do, right? The 3 components that help drive momentum include: Calls to action.
HUBSPOT | TUESDAY, DECEMBER 11, 2012
[Companies] 3 Ways You're Not Using Marketing Automation (But Should Be)
The engagement score itself is customizable, so what drives that number up could differ from company to company (it might be based partially on things like the number or type of pages the prospect has viewed, for example). Everyone talks about the endless possibilities of marketing automation and what it can do for your business.
HUBSPOT | MONDAY, JULY 12, 2010
[Companies] Case Study: Improve Search Rankings With Social Media and Website Optimization
So when we come across a company that does it all right from the get-go, needless to say, we're impressed. Our goal was to recognize companies that have been doing great things with inbound marketing, and the contest generated some awesome success stories. Does your company have its own inbound marketing success story to share?
MARKETING INTERACTIONS | SATURDAY, MAY 22, 2010
[Companies] Takeaways from The Great Content Marketing Experiment
Companies spend months planning launches. Last week, John Bottom ( @basebot ) from Base One Group in the UK took a unique approach to his presentation at the IDM conference. He designed an experiment to show 150 B2B marketers the impact that can be achieved with content marketing. What is the single biggest obstacle to achieving it? Doubtful.
THE POINT | TUESDAY, DECEMBER 14, 2010
[Companies] Quick Tips for Lead Generation Success (Podcast)
In just 7 minutes, you’ll learn: * the #1 hurdle companies face in executing more sophisticated lead gen programs. With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. You can access the podcast here. the type of content that’s working best to generate quality leads.
B2B MEMES | THURSDAY, DECEMBER 8, 2011
[Companies] Adam Tinworth: Journalism in a Period of Continuous Change
was freelancing for an American games company to top up my rather meager journalistic income from my full-time job, and some people I was collaborating with on a project invited me to join the early blog/journaling site. Adam Tinworth. He learned last week that he will “most likely” be leaving RBI as part of a staff reduction. But it is.
HUBSPOT | FRIDAY, MARCH 11, 2011
[Companies] 3 Reasons to Stop Buying Leads & Start Generating Your Own
Research has consistently shown that companies focusing on inbound lead generation experience a 62% lower cost-per-lead than companies that use outbound tactics for lead generation. Companies are starting to realize the value in managing their own lead generation efforts. The outcome? You can read the full success story here.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 20, 2011
[Companies] Have The Right Content. Help Your Buyers. Get More Customers.
Because at times, it is completely counter-intuitive: not talk about our company or our products? It does not seek to persuade your buyers that your company is best positioned to meet buyer needs. I know there will be obvious differences across the spectrum of B2B companies. I have been struggling with this dilemma for months.
BIZNOLOGY | THURSDAY, SEPTEMBER 22, 2011
[Companies] How important is Google+
It would have been a big announcement for most companies, but Google isn’t most companies. Image by Bruce Clay, Inc via Flickr. Google had a small announcement this week. mean, a big announcement for Google would be an acquisition–not just any old acquisition, but a big one such as Motorola. its Facebook killer. need more.
HUBSPOT | THURSDAY, MAY 10, 2012
[Companies] How B2B Marketers Can Succeed on the 6 Big Social Networks
Visitors to your company page should be greeted with quality content from your business, and LinkedIn makes it easy by letting you provide an RSS of your most recent company blog posts. 3) Promote new content with company status updates. Why not create a YouTube account for your company that features those videos, as well?
SALES CHALLENGER | MONDAY, SEPTEMBER 17, 2012
[Companies] Does Challenger Confuse Marketing with Sales?
When we look specifically at how average performers engage customers in the market, here’s are the variables that popped in the analysis: Rep believes lead generation is the company’s responsibility. Companies that have taken the next step into Insight Selling will tell you that these are not things that can be taught in the classroom.
BLUE FOCUS MARKETING | TUESDAY, DECEMBER 3, 2013
[Companies] A Special Thank You to @Tom_Peters
We had the privilege of getting an inside view of how social employees work within cutting-edge companies, but these ideas are not ours to own, but to share and pay forward. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?
HUBSPOT | TUESDAY, JANUARY 8, 2013
[Companies] Smart Fixes for Your Most Troublesome Sales and Marketing Rifts
While this is what we all want for our company, it’s rare that it actually happens. Historically, companies have aligned org charts, seating arrangements, and teams by job function. lot of the danger around departmental misconceptions is the impact you'll see on your company’s culture, and employees' willingness to work together.
HUBSPOT | TUESDAY, JANUARY 11, 2011
[Companies] 11 Examples of Online Marketing Success [New Ebook]
What do a suitcase company, a manufacturer and a financial advisory firm have in common? Read about the successes of a Museum and an artist, a medical software provider and a pumping and dredging company. Inbound marketing best practices that yield positive results! Increase Your Online Visibility with Video. Connect with HubSpot
WINDMILL NETWORKING | THURSDAY, AUGUST 2, 2012
[Companies] 5 Easy Ways to Test Social Media Writing Services
Using these steps will help you find a professional service with the experience that you need, eliminate social media writer turnover and keep your company’s presence strong and profitable. Bonus points if their company’s social media presence in right in line with the style and approach that your business needs to use online.
INBOUND SALES NETWORK | FRIDAY, JUNE 21, 2013
[Companies] Why No Pain = No Sale
So many companies talk about why you need to be the subject matter experts in your field, or about developing content around the solution your provide. So many companies, their sales people in particular, are so desperate to make a sale that they think every prospect they come across has an urgent problem that only their company can solve.
MODERN B2B MARKETING | TUESDAY, AUGUST 5, 2014
[Companies] The Lowdown on Native Advertising
Companies like LinkedIn, Instagram, Spotify, and Yahoo! are not only partnering with brands to create native ads, but are also buying other companies to help with content and delivery. Basically it’s the “anti-ad”…as an ad. In the space of two days last month, Yahoo! One thing’s for sure – native advertising is a big business.
SOCIAL MEDIA B2B | FRIDAY, MARCH 4, 2011
[Companies] Get Your B2B Social Media Questions Answered
Today’s customers are increasingly using online, mobile and social channels and they expect companies to listen and respond to them on these channels. Business leaders recognize that good service experience is critical to their company’s success and social channels must be part of a company’s overall customer service strategy.
HUBSPOT | MONDAY, AUGUST 30, 2010
[Companies] Yahoo! Search Marketing Results Now Powered by Bing
but when the two business bemohoths couldn’t agree on a final price, the Redmond-based company withdrew their offer. and Microsoft Search Alliance does not include each company's display advertising, web properties and products, email, instant messaging, or any other aspect of the companies' businesses. Yahoo!’s
MARKETING GENIUS BLOG | THURSDAY, APRIL 1, 2010
[Companies] CRM & Marketing Automation: 7 Critical Integration Points
Often it’s best to match on email address, but in some cases you may want to match using other rules, like first name + last name + company name or phone number. While CRM systems are not built for marketers , Marketing Automation systems are and you can use the same contacts. But it’s not just a one-time import of your contacts.
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 5, 2013
[Companies] This Old Website – 7 Unfortunate Realities
'Years and years ago somebody thought it would be a great idea if the corporate communications function in the company I worked for reported in to the CFO. And all the time we were gathering data, setting cookies and pretending to understand the reports our hosting company sent over. I left soon after. Even the ones you forgot about.
B2B MARKETING UNPLUGGED | THURSDAY, AUGUST 30, 2012
[Companies] A B2B Marketing Labour Day Reading List
It’s geared for small and medium companies but I think the concepts apply to roadkill everywhere. Now I don’t like to kick a company when it’s down on its luck. So I’ll let Fast Company do it. Well just a few more trips to the hammock for most of us and then it’s back to the trough for four months of Fun with Revenue. Hooray.!
B2B MARKETING UNPLUGGED | FRIDAY, MARCH 16, 2012
[Companies] Social Media is the Lighter Fluid, Not the Barbeque
Shocking as this may seem, you’re not the only ones in your company trying to decide what the heck is up with Pinterest. In a large company, so has your PR department, your product management department, your HR team and, heaven help you, your CEO. Who takes down the people who think your company owns Area 51? Readership?
MEASURABLE MARKETING | MONDAY, JANUARY 16, 2012
[Companies] Perspectives on The Digital Privacy Debate in 2012
agree that online companies have access and control over too much of their personal information, with male consumers following at 74%. Adding to this dispute are the differing ideas around how transparent companies should be in their data collection. Privacy in the digital age.an oxymoron for. some, a heated debate for most. Trust.
MEASURABLE MARKETING | WEDNESDAY, OCTOBER 13, 2010
[Companies] How to Revive Tired Email Subscribers
Having a large number of inactive subscribers is completely normal for most companies' email lists. While this is a quick fix to the situation, it does little to stop the problem from arising again in the future, and potentially costs your company business opportunities with people who were interested in your company at one point in time.
DIGITAL VOICES | FRIDAY, NOVEMBER 22, 2013
[Companies] This Week in Digital Strategy 11.22.13
But, simply put, ROI is a correlation between the resources a company spends on an effort and the money it generates in return. To calculate the ratio, subtract the money your company spends ramping up your social media presence from the amount of revenue your online effort generates. 'Happy Friday, everyone! Enjoy the roundup below!
HUBSPOT | TUESDAY, OCTOBER 7, 2014
[Companies] Why We Need to Tell the Truth About Marketing
The truth that while marketing campaigns may be short-lived, content marketing is a long-term initiative that will be with your company for years to come. Actually doing marketing is what’ll make your company successful -- and that’ll help your CMO sleep better at night, too. Talk, talk, talk, and very little do, do, do.
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 29, 2012
[Companies] How the Facebook Timeline Makes Branding Feel More Human
This allows the brand to tell the story of how it was built and highlight key milestones in the company’s history. by Jesse Noyes | Tweet this You knew it was coming and today it arrived. Facebook rolled out the Timeline for pages. So what does it mean for your brand’s Facebook page? First off, it’s going to mean more work upfront.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 20, 2011
[Companies] The Rise of the Marketing Nerds
These days, he runs Worldwide Marketing for the automated travel and expense service company. by Jesse Noyes | Tweet this If Mike Hilton is a nerd, he’s the kind of nerd you envy. He was a co-Founder of the fast-growing Concur, the CEO for a time and the CTO later. Milton Hilton. The impact of this shift?
WEBBIQUITY | MONDAY, OCTOBER 1, 2012
[Companies] Mobile SEO: How to Search Optimize Mobile Websites
Another launched a mobile version of its company website in March; traffic to it has surged 250% in the past six months. Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. It’s rapidly becoming imperative even for the big-data, desktop-centric B2B world.
HUBSPOT | WEDNESDAY, SEPTEMBER 19, 2012
[Companies] Twitter Rolls Out Cover Photos: How to Add Yours Today
Like the recent LinkedIn Company Page changes , the update is purely aesthetic, providing what looks kind of like a right-aligned Facebook Timeline cover photo for brands to play with. It's been forever since we've had a new social media update. Ha, kidding. More like new things are rolling out every week. drop-down menu will appear. HubSpot.
SOCIAL MEDIA B2B | THURSDAY, AUGUST 5, 2010
[Companies] Treat Your B2B Customers Like Vanderbilts
Yesterday I spoke about social media to a group of B2B companies who are licensees of the Biltmore brand (thoughts on that are forthcoming). Between my stay at the Inn at Biltmore and my tour of the Biltmore House, I was reminded of a level of customer service that most companies do not reach, or even consider. Each and every time.
HUBSPOT | WEDNESDAY, JULY 16, 2014
[Companies] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just "Moz," Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs Under 30. 'You likely know Rand Fishkin as the cofounder of Moz.
LEADERSHIP | FRIDAY, MARCH 28, 2014
[Companies] Interesting Infographics: 25 Tools To Boost Your Content Strategy
Storify – appropriate for post-secondary educators, governments and companies specializing in media. Buffer – Offering 50+ apps, this is useful for companies on strict budgets. 'I keep hearing that digital marketing continues to be a significant focus of marketing and lead generation campaigns. Tools To Help Produce Content.
HINGE MARKETING | FRIDAY, MAY 9, 2014
[Companies] Google+ 201: 5 Steps to Get Started with Google+
Fill out your page profile by editing the business contact information, adding images and video, including a link to your website, and a clear, detailed company description in the ‘About’ section. It will be pre-assigned based on things like your company name or the name of your linked website. 3) Claim your custom URL.
TRADESMEN INSIGHTS | TUESDAY, JULY 10, 2012
[Companies] Why Mobile Marketing is Important for Professional Tradesmen
And I’ve got news for you; if your company has a website…you are already playing in the mobile space! So how can you make sure your brand/company is represented well? Recently, our President, Matt Sonnhalter, was part of a webinar and he’d like to share some highlights of what’s to come in regards to mobile. Enjoy.
HUBSPOT | TUESDAY, MARCH 15, 2011
[Companies] 3 Strategies to Get More Sales Referrals With LinkedIn
To get more sales referrals with LinkedIn, try looking through your best client’s connections to see their connections, searching for your best client’s competitors, and leveraging their recommendations, plus asking your best clients what types of companies they think you should approach. • any software company.
SALES INTELLIGENCE VIEW | WEDNESDAY, MARCH 26, 2014
[Companies] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
He was founder and CEO of one of the first SaaS-based web-analytics companies, Keylime Software (Yahoo!), Rand is currently board member and advises numerous mobile and social media companies, including Qualcomm and SRI on big data topics, and is a managing partner with Efectyv Digital. Various companies apply different methodologies.
HUBSPOT | TUESDAY, OCTOBER 30, 2012
[Companies] Is Newsjacking Hurricane Sandy Right or Wrong?
However, a number of companies have actually tried to newsjack the storm, and we now want to know what you, the marketing community, think about these attempts. The company spotted the trend, compiled the list of date ideas, and posted a light-hearted piece that also represents the identity of its target audience. Are any of them ok?
HUBSPOT | MONDAY, OCTOBER 15, 2012
[Companies] The Reports You Need to Keep Sales & Marketing Accountable
The mistrust and miscommunication that’s so often found between the two teams can act like an anchor on your company’s growth rate. By contrast, companies with poor alignment saw revenues decline by 4%. This monthly report should be shared with the entire company. Dashboards. The Marketing Dashboard. Sales Dashboards.
HUBSPOT | FRIDAY, JANUARY 31, 2014
[Companies] 30-Day Blog Challenge Tip #30: Go All In
Participating companies should submit their blog URLs on this page to enter the challenge. 'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Blogging
LEADER NETWORKS | WEDNESDAY, JUNE 27, 2012
[Companies] Let the B2B Games Begin!
Companies like Deloitte are using online games to train clients and its own consultants in leadership best practices via the Deloitte Leadership Academy. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. This is sometimes a disadvantage.
VIEWPOINT | TUESDAY, DECEMBER 20, 2011
[Companies] Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!
Jill Konrath , sales and marketing strategist, speaker, and author of SNAP Selling and Selling to Big Companies 7 Hot Email Prospecting Tips. This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions.
E-QUIP | THURSDAY, NOVEMBER 29, 2012
[Companies] How Committed Are Your Employees?
Companies make hiring decisions based primarily on qualifications and experience, but the biggest difference among employees is likely what they feel about their job and their employer. They believe in the company's goals and are committed to helping them succeed. Gallup observes that people join good companies and leave bad bosses.
GREAT B2B MARKETING | MONDAY, MARCH 11, 2013
[Companies] When It Comes to Marketing, You are Not Your Prospect
They need to know that the communication puts their company in a positive light and reinforces the brand promise. One of the issues I face as a B2B marketing services provider is the “personal preference” challenge. This manifests itself when my team and I put a great campaign together that we believe will achieve solid results.
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 7, 2013
[Companies] Social Media Lead Generation: Easy As 1,2,3?
Now using Social123, you are able to pull a list based on twitter handles, have that list appended with Linkedin data and produce a marketing list containing Name, Title, Company, and Email Address. Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. At least, not at first glance.
SALES PROSPECTING PERSPECTIVES | MONDAY, JULY 30, 2012
[Companies] 5 Ways To Maintain Your Clients
I was chatting with a Sales Director at our company this morning who asked an interesting question: How do you explain the increase in our client retention rates recently? While some factors are out of our control, there are many steps we should take in order to retain clients as long as possible.