SALES PROSPECTING PERSPECTIVES | TUESDAY, MAY 18, 2010
[Companies] 2 Rules to Email By for Successful Sales Prospecting
but instead will focus on the 20-30 sales messages I get from various technology and service companies. I'm in sales and I run a teleprospecting company so I've very sympathetic to the people that are trying to reach out to me. won't get into the details of all the sources (team members, family, friends, viagara spam, etc.)
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, AUGUST 15, 2012
[Companies] How to Fail at Marketing Planning
We’ve found that some of the most progressive companies have tried to control the range of potential marketing activities by ensuring they align with broader corporate goals. In the world of marketing, it’s difficult to say much with certainty. Here are a few: Don’t bother with a focal point. The best way out of this trap?
BIZNOLOGY | THURSDAY, SEPTEMBER 29, 2011
[Companies] 5 Things You Must Have Before Starting an SEO Campaign
While many companies start out with the best of intentions, they are quick to throw in the towel when they don’t see results as fast as they would like to. What companies need to understand is that there is a lot of competition online, no matter what the industry is. Like any other marketing strategy, prep work is important.
GREAT B2B MARKETING | TUESDAY, FEBRUARY 26, 2013
[Companies] Crafting Your Unique Brand Promise: Finding the Big Idea
Do you want truly competitive differentiation for your company—with a value-added extra that makes the products and services you offer resoundingly unique and clearly better than your competitors? Every company or organization, and each product or service they offer, has its own unique brand promise and position.
YOUR SALES MANAGEMENT GURU | SUNDAY, JUNE 9, 2013
[Companies] Six Steps to Exceed Your Summer Quota
If no names were offered, the salesperson would then ask if they could “ at least ” use the customer’s name as a reference. If a yes was received, then all the surrounding firms in the customers geographic area were called on as well as all related companies within that customers general line of business or vertical market were contacted.
B2BBLOGGERS | MONDAY, SEPTEMBER 24, 2012
[Companies] Five Tactics To Create A Winning B2B Facebook Contest
Facebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. geography, position in company, experience with your product/service). But they suck the soul out of most B2B companies. If done well, contests on Facebook can also be a lot of fun for your entrants.
MODERN B2B MARKETING | TUESDAY, JUNE 9, 2015
[Companies] Dear Sales, Marketing Automation Is for You, Too!
He has the decision-making power, and his company has need and interest. When the lead returns to you, that lead will be more engaged with your company, and you’ll have what you need to close the sale. 3. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?” Get the Right Leads.
MARKETING CRAFTMANSHIP | MONDAY, MAY 23, 2011
[Companies] Ronald McDonald Makeover: Liposuction Not Required
If you want to influence corporate policy, get a seat on the company’s Board of Directors. Too Big To Fail? Although the grass-roots group gets props for tackling the childhood obesity issue, CAI was ill-advised to point the finger at McDonald’s as a leading obesity culprit; to attempt to dictate corporate policy; and to mess with Ronald.
CLIENT BRIDGE | THURSDAY, MARCH 3, 2011
[Companies] Groupon and Online Marketing
No company exemplifies the growth of the localization trend in e-commerce more than Groupon. The company is the dominate player in social commerce, which includes group buying sites and coupon sites. Groupon has been a game changer for not only brick-and-mortar businesses, but also online retailers and marketers. View Original Articl
INSIGHTIQ BLOG | THURSDAY, FEBRUARY 17, 2011
[Companies] Quaero Featured in Recent Internet.com Article on CRM Systems
Like many busy businesses, video production and marketing company Pixability wanted to know which leads its salespeople should pursue or concentrate their efforts on. By tracking leads via Hubspot and Salesforce.com, the company was able to do this. But what do business owners have to say?
TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 6, 2010
[Companies] Are you Using Blogs to Reach the Professional Tradesmen?
Im the master of one trade, founder of a B-to-B marketing communications firm to companies that target tradesmen in construction, industrial and MRO markets. 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition?
MARKETING ACTION | WEDNESDAY, DECEMBER 11, 2013
[Companies] 6 Content Marketing Insights from Joe Pulizzi
From the company’s point of view, if you give millions of women ongoing reasons to spend time on your site, you are creating the likelihood that they will appreciate your brand. People and companies you trust. This fiberglass pool company was something like fourth in its industry in the Virginia area. Find your why.
ILLUMINATING THE FUTURE | SUNDAY, FEBRUARY 21, 2010
[Companies] Leading Lights: Content Marketing Strategist Ardath Albee
They can find information from a variety of places all on their own without ever speaking to the company. What they need from the company in order to buy from them has changed. Buyers are now getting information from peers, colleagues, other companies much more readily than they ever have before.
SAZBEAN | TUESDAY, JULY 5, 2011
[Companies] Are We Nearing The End For The SEO Business?
Most large companies spend a fortune on influencing search results and there is no doubt that done well it drives sales or at least business leads. The landscape of the web is changing though and many factors are starting to come together that could make it less important in the future. – Are We Nearing The End For The SEO Business?
MODERN B2B MARKETING | THURSDAY, APRIL 25, 2013
[Companies] Research: Why Behavior Matters in Lead Scoring
There are different kinds of things you can track with scoring: Fit: Fit score is based on the demographic and firmographic attributes that tell you how well the prospect compares against your ideal buyer profile – things like job title or role, industry, and company size. In other words, how attractive is this potential lead to me ?
SOCIAL MEDIA B2B | FRIDAY, MAY 15, 2015
[Companies] Do B2B Customers Want to Tweet a Purchase?
If you look at the best customers of your B2B company, do you have some that have standard orders? Having companies order from you in public becomes another form of socially-promoted customer testimonial. Share why an approach like this would work or would not work for your B2B company either in the comments below or on Twitter.
VIDYARD | WEDNESDAY, MARCH 12, 2014
[Companies] Disney Considers Big Bet on Online Video Strategy with Potential $500M Acquisition of Maker Studios
News broke late yesterday that the Walt Disney Company is in late stage discussions to acquire “YouTube Network” Maker Studios for more than $500M. If the deal goes through at the reported valuation, this would be one of the largest investments to-date that a traditional media company has made in their online digital strategy.
MODERN B2B MARKETING | THURSDAY, JULY 12, 2012
[Companies] 12 Services & Support Features You Need from Your Online Marketing Solution
Before I get started I wanted mention that the smaller the company, the more important services are likely to be. Many companies now opt for web support to get their answers. Ability to Submit Feature Requests – At many companies product decisions are made internally, or by talking to a select few (often larger) clients.
VERTICAL RESPONSE | TUESDAY, JUNE 3, 2014
[Companies] 6 Ideas to Refresh Your Email Marketing [Guide]
JoAnne Funch, who runs marketing company Marketing Dish , says if your open rates and clickthroughs are steadily declining, it might be time to resuscitate your emails. Make sure that every email is true to your company’s voice. This company makes it easy for customers to engage with its brand through social media.
WINDMILL NETWORKING | TUESDAY, MAY 19, 2015
[Companies] Looking for an Instagram Scheduler? Check Out Onlypult
Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. This is a sponsored post written by me on behalf of Onlypult. All opinions are 100% mine. Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Looking for an Instagram Scheduler?
HUBSPOT | MONDAY, SEPTEMBER 13, 2010
[Companies] Top 5 Inbound Marketing Articles to Start the Week: Emerging Social Platforms
Smart B2B Companies Now Think Like Media Companies. In order to be successful today, B2B companies must think like publishers , not advertisers. Marketing Takeaway: B2B companies: Think like a media company. 5. Video: How to Use Social Media to Manage Your Company Brand Online. Use Facebook ads (social PPC).
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 13, 2015
[Companies] What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy
Kathryn Cianfrocca, Director of Global Digital Marketing at Hasbro, shared how the company took Monopoly, an 80-year-old game, and brought it back to life by re-igniting brand passion with a little help of storytelling and their loyal customers. Thus the campaign to save your favorite token came to life. catsofmonopoly).
SALES PROSPECTING PERSPECTIVES | MONDAY, JUNE 2, 2014
[Companies] How Empowerment Can Rejuvenate Your Inside Sales Organization
The age-old question that every sales manager asks themselves is, “How can I better motivate my reps?” We often talk about rewarding our reps with things like money, extra PTO, company outings, and culture to keep them engaged. but there comes a point where they have to move forward with decisions on their own. How do you empower your team?
SAVVY B2B MARKETING | MONDAY, JANUARY 23, 2012
[Companies] 10 Requirements to Deploy Successful Online Content Marketing
Quality Content – Never focus your content on yourself or your company. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing. You have to morally bribe them with a quid pro quo transaction.
DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011
[Companies] 90 Tips to Make Your Blog Rock
This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. be authentic. Thanks Jeff!
BLUE FOCUS MARKETING | MONDAY, JUNE 6, 2011
[Companies] The Future of Pharma Marketing: The Game Changer (Part 2)
Facebook told pharmaceutical companies as of August 15, they will no longer be able to disable the comment feature on their Facebook pages. Pharmaceutical companies are finding themselves in an era of seismic change. Per health marketing company Aptilon, 4 out of 5 doctors surveyed said they planned to buy an iPad this year (2011).
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 17, 2014
[Companies] Email Copywriting: 3 tactics for delivering value over perceived cost
Marketing Automation: IT company boosts leads 59%, generates $1.5 Tweet Optimizing your email copy is a big key to tipping the value exchange fulcrum with your prospects. In sum, good copywriting is about recognizing perceived costs in the mind of a prospect and delivering enough value to overcome those costs. An email is just a vessel.
KOMARKETING ASSOCIATES | MONDAY, FEBRUARY 24, 2014
[Companies] Survey Says: Slow Web Page Load Time Hurting B2B Vendors
B2B buyers do no have time for hourglasses.”. “I wouldn’t wait for a company site I’m not familiar with.”. It’s no secret that consumer expectations regarding their online experience have risen over the past few years. This is exactly what we found when we conducted research for our 2014 B2B Web Usability Report (Stay tuned!
VOICE-BASED MARKETING | MONDAY, JANUARY 19, 2015
[Companies] 12 Stats That Prove Mobile is Making Voice More Important Than Ever
By enabling your company to provide outstanding support, you keep your customers coming back time and again. Interested in learning more about optimizing your company’s mobile marketing efforts? The results of the explosive growth of mobile phones can be seen in almost every aspect of business. Call Tracking Virtual Call Center
WINDMILL NETWORKING | MONDAY, JANUARY 30, 2012
[Companies] Why Branch Out Instead Of Linking In?
For those of you not familiar with it, BranchOut, in essence, is a networking application that uses information from your Facebook friends that are already on the application to help make introductions to others in companies that you might be interested in. BranchOut’s sales pitch is “It’s not what you know, it’s who you know!”
HUBSPOT | TUESDAY, APRIL 7, 2015
[Companies] Want to Learn Marketing Analytics? Start With These 9 Great Resources
No matter what company you work at, you''ll be able to learn something about data analysis by reading and following this blog. 2) "Occam''s Razor" Blog. Google Analytics is one of the most popular platforms for companies analyzing their marketing efforts. I''ve been interested in data and analytics for a long, long time.
HUBSPOT | WEDNESDAY, AUGUST 12, 2015
[Companies] The History of Happy Hour: Inside the Popular Post-Work Tradition
Olives displaced too much gin, and the only people who drank Gibsons were the effete heads of publishing companies.". These days, many modern companies and startups are offering up generous office drinking liberties -- from Yelp's headquarters in San Francisco to HubSpot's office here in Cambridge. Ah, happy hour. You made it. Source).
SAZBEAN | MONDAY, JULY 26, 2010
[Companies] Ford Incorporates Social Media Into Explorer Reveal
The use of social media has certainly created quite a buzz and people definitely are talking about the new Explorer, which is what any company wants, right? Ford has been getting a lot of press about revealing the new Explorer on Facebook. Pictures of the Explorer, along with video and press coverage are already all over the web.
SYNECORE | TUESDAY, MARCH 25, 2014
[Companies] Spring Cleaning: Getting Your Agency Organized
Explain to your team why a tool like this will be beneficial to your company’s overall process. These minor improvements can result in team growth and development, a mapped out marketing strategy , better overall efficiency in delivering services to clients, and giving your team the power to expand the company’s services. Literally.
HUBSPOT | MONDAY, AUGUST 11, 2014
[Companies] 57 Little Things to Double Check Before Your Website Launch
Company contact details are accurate throughout the website. Form data is being emailed to a recipient and/or stored in a company database. Company logo is linked to the homepage. Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Websites are complex. Page Content. Design. Analytics.
VIDYARD | WEDNESDAY, AUGUST 6, 2014
[Companies] 5 Reasons Why Your Intelligent, Hard-working, Good-Looking Self Should Attend Ignite
You’ll hear from Deltek and Taulia, two major B2B companies who are using data-driven strategies to fuel their video marketing. Senior marketers from both companies will show you how you can do the same. 4. Hello friends! Here’s why: 1. You’ll step up your marketing game. The speakers are awesome. Triple threat! 3. Right!
B2B MARKETING TRACTION | FRIDAY, MARCH 7, 2014
[Companies] Is Marketing Staffing Going the Way of IT?
The old static models of full-time marketing employees may not be serving your company anymore. Photo by superrabbit on Flickr, Some Rights Reserved. With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. You may need someone to create videos for your business.
HUBSPOT | TUESDAY, JANUARY 17, 2012
[Companies] 9 Common and Costly B2B Social Media Marketing Mistakes
Yes, B2B companies should be using social media. In fact, it is easy to make the argument that B2B companies are better suited for social media marketing than B2C companies. Social media, when used for B2B lead generation and education, can help attract, educate, and qualify leads. Not Trying To Generate Leads.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 17, 2012
[Companies] The Hidden Marketing Lesson in the Citizen Journalism Movement
Reach out to your brand advocates and the internal experts within your company and ask them to share their knowledge and feedback. by Jesse Noyes | Tweet this YouTube is now a force in the delivery and reporting of news. What’s interesting is that ordinary citizens, eyewitness to the scene, captured much of the footage as it unfolded.
MODERN B2B MARKETING | FRIDAY, MAY 18, 2012
[Companies] The 2012 Marketo User Summit [Infographic]
Over 1200 people from 500 plus companies are coming together to increase their skills and learn new strategies around all areas of marketing. by Jason Miller The 3rd annual Marketo Summit kicks off next week here in San Francisco, and we are so excited for this year’s lineup. If you have not registered , there’s still time to do so.
VIDYARD | THURSDAY, JANUARY 29, 2015
[Companies] Pros & Cons: Should You Produce that Gem of a Video In-House or Outsource It?
Act-On, a Marketing Automation Software company, produces all of their videos in-house because it was a natural extension of their initial in-house webinars. Check out this great post by our friends at Notch Video: 6 tips on working with a video production company. Paper or plastic? Fries or onion rings? Do you Have to be Exclusive?
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 8, 2011
[Companies] The World’s Best Non-Profit Blogs
Last year, when I compiled a list of The Best Company Blogs in the World , I noted that it was a depressing experience. Most company blogs aren’t that good and I’m a little sad to say we had a similar experience with the non-profits. Blogs and social media are critical communication tools for non-profits. Feeding America.
KOMARKETING ASSOCIATES | THURSDAY, SEPTEMBER 17, 2015
[Companies] A Closer Look at Activating the New American Mainstream in Marketing [Interview]
There is a new type of business that companies have not quite taken into consciousness, if you will. O. n the B2B side, it’s becoming more interesting and we’re getting more interest on it. B2B should be one of the things that companies think about because it’s all about growth. population. That’s missing the opportunity.
IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 10, 2012
[Companies] The Consumerization of the Enterprise App
by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. The company’s technology makes it easy to recruit talent by leveraging a bunch of social networks like LinkedIn and Facebook. But novelty is rarely enough. Assistly.
HUBSPOT | MONDAY, APRIL 2, 2012
[Companies] 8 Frequently Missed Lead Gen Opportunities for Your Homepage
The other group of visitors arriving at your site are people who found your company organically, and they are more than likely landing on a specific landing page created just for them -- either via a specific campaign such as an email send, through a shared link, or via a targeted search term. People do business with people, not companies.
SOCIAL MEDIA B2B | WEDNESDAY, MARCH 16, 2011
[Companies] How B2B Brands Respond to Facebook Attacks
As B2B companies create Facebook Pages, in addition to creating a content strategy and an engagement strategy, which are processes for what to post and how to engage with comments, they need to develop a process for dealing with a crisis. Technology companies source products from around the world. Dell on Facebook. Intel on Facebook.
WEBBIQUITY | TUESDAY, APRIL 26, 2011
[Companies] New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
Clicking the SEMRush icon within the pop-out or sidebar opens a new window displaying the keywords bid on by that company, and for each keyword the average cost per click, destination URL, percentage of AdWords traffic driven, percentage of AdWords costs and more.
VERTICAL RESPONSE | WEDNESDAY, JULY 2, 2014
[Companies] Google Knocks out Authorship Photos
Content that lands within Google News will have a smaller profile picture next to the company’s logo, like this: Most content written by a small business owner, however, won’t make it to Google News. Google is making big changes to its Authorship program that are stirring up mixed feelings amongst content creators.
BIZNOLOGY | MONDAY, SEPTEMBER 24, 2012
[Companies] B2B: Where Social Media Meets Direct Marketing
Before this, advertisers were limited to demographic selects like company size. Photo credit: s_falkow. Business marketers have embraced social media with enthusiasm. Direct marketing communications are characterized by: Being delivered to a carefully targeted audience. Collecting the responses in a database. And in social media.
THE FORWARD OBSERVER | MONDAY, DECEMBER 15, 2014
[Companies] Why Landing Pages are to Leads as Phone Numbers are to First Dates
Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right''s phone number when I first met her. Many companies are doing content marketing to attract more of the right kind of traffic to their sites. Do you want to generate more leads on your website?
DIGITAL VOICES | FRIDAY, NOVEMBER 8, 2013
[Companies] This Week in Digital Strategy 11.8.13
Twitter becoming a publicly traded company wasn’t the only news to make headlines this week. However, though 43% of companies deliver a personalized experience on desktop computers, only 13% do on mobile. Happy Friday, everyone! We have rounded up great insights into the world of digital strategy. via Smart Insights.
LOOPFUSE | THURSDAY, AUGUST 23, 2012
[Companies] How We Automate Our Marketing at LoopFuse with LoopFuse - Part 1
Like most companies with a SaaS product, we have white papers, getting started guides, and best practices out there to help guide people along the path of adoption and integration. We have some Advanced CRM options to help define exactly how you want to pass that information to Salesforce, as every company’s needs differ. Scoring.
SALES PROSPECTING PERSPECTIVES | THURSDAY, APRIL 25, 2013
[Companies] Inside Sales Management Success: Making Time For Fun
Yesterday was our first of what will be a monthly company event. It has long been our philosophy at AG Salesworks to create an enjoyable work environment. We have done a great job, and continue to work toward finding ways to enjoy ourselves while striving for excellence. It was a perfect 73 degrees and sunny, and best of all the Sox won!
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 10, 2013
[Companies] How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]
The company surveyed 416 sales reps and managers about how they prepare for, present and follow up on meetings with prospects and clients. by Amanda Batista | Tweet this We always give marketers props for wearing many hats – rightfully so. One of the many hats marketers should be wearing is the enabler to the sales rep.
HUBSPOT | WEDNESDAY, SEPTEMBER 10, 2014
[Companies] The Elements of a Compelling Sales Story
Less “look how great my company is” and more “here’s how our client’s life got better thanks to our help.” In other words, the hero shouldn’t be the company providing the product or service or the rep who closed the deal. This post originally appeared on the Sales section of Inbound Hub.
SAVVY B2B MARKETING | FRIDAY, MARCH 4, 2011
[Companies] Savvy Week in Review - March 4
12 Reasons to Put Blogs at the Center of Your Content Marketing by @heidicohen via @junta42 Heidi Cohen provides all you need to justify blogging in your company. Could it be that winter is truly wrapping up? Some of us are hoping so. Enjoy! B2B Marketing Mistakes: Do You Label Your Target Audience? Road trip
FEARLESS COMPETITOR | SATURDAY, DECEMBER 10, 2011
[Companies] 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
As content marketing budgets increase, so too does the percentage of companies that outsource. Jeff Ogden of Find New Customers interviewed Joe Pulizzi for Mad Marketing TV (the most TV-Like show in the industry) this past week. You can watch his interview here. Go watch it now. and favorite the show too please.). Videos (27% increase).
KOMARKETING ASSOCIATES | THURSDAY, DECEMBER 4, 2014
[Companies] 10 Things I’ve Learned About SEO in 2014
On top of that, finding people that fit the company culture, are driven to learn, and mesh with overall needs and goals, isn’t that easy. This April will be my 10 th year in the search field. TEN YEARS! know it’s hard to believe with how young I look (*cough), but it’s true. And in those 10 years, I have learned something new every year.
CMO ESSENTIALS | WEDNESDAY, APRIL 29, 2015
[Companies] 10 Marketing Leaders Distinguished by Industry Expertise
Representing a B2B company that supports B2C retail organizations, Bryan Eisenberg actively leads in both spheres, earning distinctions like being among the top 50 most retweeted B2B marketers , while also regularly contributing to his company’s blog along with a variety of other publications. How important is integrity in marketing?
HUBSPOT | MONDAY, AUGUST 18, 2014
[Companies] 25 Job Titles That Describe What Your Co-Workers ACTUALLY Do
For example, if you manage your company''s email marketing campaigns, your title might be something like "Email Marketing Manager." If you work in your company''s customer service department, you might be a "Customer Service Representative.". Most people''s job titles are an accurate description of their role. Earth Day? Just try.
SAZBEAN | SATURDAY, FEBRUARY 9, 2013
[Companies] Top Internet strategy, marketing and technology links for the week of February 9, 2013
eConsultancy). News & Notes
VOICE-BASED MARKETING | THURSDAY, APRIL 10, 2014
[Companies] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
It is imperative for companies to leverage the rise of mobile technology and track interactions sourced from smartphones. This means customers are not only browsing brand information from their smartphones and tablets, but searching for nearby companies to seek out assistance or purchasing opportunities. Product or service interest.
HUBSPOT | TUESDAY, AUGUST 13, 2013
[Companies] How to Be Persistent in Sales Without Annoying Your Prospects
So you''ve done the preliminary research on a prospect and they look like they could be a company you could really help. It can be bookmarked, tied to a label like “follow up later,” and forwarded along if the prospect feels like someone else in the company would be a better fit to talk to you. Next step? Get them on the phone.
MODERN B2B MARKETING | FRIDAY, DECEMBER 21, 2012
[Companies] Lessons Learned from Facebook’s “LMS” – Like My Status
Similarly companies engage socially with this self-serving approach. Many businesses post updates about their products, services, or company news, which are usually enough to warrant a disappointing number of likes/comments. This method has led followers to lose interest and refrain from engaging in meaningful conversations.
B2B MARKETING BLOG | THURSDAY, JANUARY 21, 2010
[Companies] Content, Content Everywhere
world and its social nature demand that companies continuously create and market content to draw users back to their Web sites. The fact is that many companies are sitting on treasure troves of high-value content, but they just don’t know it. Most B2B companies post some news releases on their web. Today’s Web 2.0
FEARLESS COMPETITOR | TUESDAY, JUNE 29, 2010
[Companies] Believe Me – the Story-Telling Manifesto
What company in their right mind would find your approach appealing or something they could trust or entertain. Find New Customers is a lead generation company. One of my passions is helping B2B marketers leverage the power of great story-telling. The post was very popular but controversial. Pathetic try. It’s all about the stories..
SALES INTELLIGENCE VIEW | THURSDAY, MARCH 8, 2012
[Companies] It Might Be Time for Sales Intelligence – 5 Signs That You Need It
Do you really want to search for a company and get this kind of result? The Best-in-Class companies utilize sales intelligence and see numbers like 28.4% average year-over-year increase in total company revenue. You are buying lists for your sales team. The age of lists and phonebooks are over for sales teams. ” .
FATHOM | WEDNESDAY, AUGUST 26, 2015
[Companies] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
A few months ago, you may remember a post I wrote about why SaaS software companies that offer initial free trails fail at generating revenue. mentioned there were a number of ways that companies lose touch with their free trial users, including the lack of a nurturing email campaign to guide them to the paid engagement. Urgency.
KOMARKETING ASSOCIATES | TUESDAY, JULY 14, 2015
[Companies] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
B2B companies seem to be better understanding the importance of improving brand awareness in 2015, making it their top organizational goal of content efforts. There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. Here are five tactics that shouldn’t be overlooked: 1. High-Quality
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 18, 2014
[Companies] Would you rather have a lot of stuff or a lot of time?
About 15 years, ago, my hard-charging company moved several divisions to the Southeastern U.S., About 15 years, ago, my hard-charging company moved several divisions to the Southeastern U.S., I have this exceedingly cool friend. He’s young, bright, handsome and hip. In other words … everything I am not. ” He asked.
TOMORROW PEOPLE | WEDNESDAY, FEBRUARY 27, 2013
[Companies] Selling is Easy! (If You Get the Right Support)
Inbound marketing takes things a step further by using blogs, articles and video content to build up a set of resources that will attract people interested in the services a company offers. Could you make your sales process as easy as 1, 2, 3? As far as I am concerned there are 3 main stages to a sale: Prospecting activity (cold calling).
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 11, 2012
[Companies] A School for Startups: An Interview with Intelligent.ly’s Sarah Hodges
by Joe Chernov | Tweet this There are a handful of people who, if I ever started my own company, would receive a “I’ll-give-you-whatever-you-want-to-join” call from me. Companies in Boston see the value — over ten organizations have already pledged their support though our Employee Class Program in just a few weeks. Hodges won.
CUSTOMER EXPERIENCE MATRIX | MONDAY, JUNE 22, 2015
[Companies] Tealium Grows from Tag Manager to Customer Data Platform
This is one benefit of the company’s tag management legacy, where real-time execution is required. It took me an embarrassingly long time to recognize why Tealium ’s AudienceStream is just a bit odd. So it’s perfectly natural for AudienceStream to offer precise control over which attributes are sent to which systems in which situations.
HUBSPOT | WEDNESDAY, OCTOBER 2, 2013
[Companies] 6 Smart Collaborations Between Nonprofits and Brands for Breast Cancer Awareness Month
The company is even encouraging its customers to round up their purchases to the nearest dollar so the proceeds can be given to the NBCF. The mother of GoDaddy CEO Blake Irving is a breast cancer survivor, and he is adamant about incorporating this campaign into his company''s culture. Donations From Pink Beer Sales. nonprofit
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 24, 2011
[Companies] How to develop your own podcast channel in iTunes
Podcasts are a great way to demonstrate thought leadership for companies and individuals. Let me show you how we do it at the btob lead generation company Find New Customers. (To see our iTunes channel, go to the iTunes store and search for “demand generation. We have your answers here. Most of us have no clue. We use Libsyn.
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 17, 2012
[Companies] 5 Surprising Uses for Marketing Automation
For the first 45 days, I received emails that introduced me to different facets of the company. by Christina Pappas | Tweet this What’s the first thing that springs to mind when you hear the words ‘ marketing automation ’? For me, it’s email campaigns, lead nurturing, lead scoring, lead generation and lead management. Onboarding New Hires.
HUBSPOT | WEDNESDAY, DECEMBER 8, 2010
[Companies] Create a Social Media Optimized Email Signature
Your new beefed up email signature will help you not only grow your social media outlets, encourage readership on your blog, & boost the idea that you are a thought leader in your space but also help give the recipient a deeper picture of who you (or your company are) and what you are all about. Email isn't dead. Not anymore!).
CHRIS KOCH | TUESDAY, AUGUST 3, 2010
[Companies] 15 qualities of a good social media voice
Obfuscation used to be a way to buy time in an era when buyers had to write letters to the company president to get their complaints heard (and they had few ways to determine whether others were having the same problems). In social media, it isn’t just what you say; it’s the company you keep. Relevant. Empathetic. Generous. Responsive.
SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 2, 2010
[Companies] B2B Search and Content Marketing: Getting Found by Prospects
The following diagram from a Google webinar on using paid search for B2B provides more details. I was going to lay out ALL the steps marketers should take to capitalize on these trends, but Rob Garner, a senior strategy director for digital marketing company iCrossing, just contributed a timely article to MediaPost about content publishing strategy.
NUSPARK | SATURDAY, OCTOBER 13, 2012
[Companies] A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges
Yield optimization companies provide a solution which looks at each impression available on a web publisher site and then matches that impression with an available ad from one of the myriad of ad networks or exchanges. Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising. Let’s talk about DSPs. .
WEBBIQUITY | TUESDAY, JUNE 14, 2011
[Companies] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
But few companies have sufficiently sophisticated analytics in place today to do this properly. • The trick in using social media monitoring tools is not to automate “fast, shi**y answers as Steve put it, but rather to find the right person to respond. Steve Woods , Eloqua. With marketing moving online, everything is measurable now.
TOMORROW PEOPLE | FRIDAY, MARCH 22, 2013
[Companies] Closed Loop Marketing: The Personal Touch
Many companies utilise a marketing automation system to manage a closed loop marketing campaign. Does marketing have to be generic, anonymous and ‘ball-park’? No, says Pete Winter, Performance Consultant at Tomorrow People. Closed loop what? The first question you are probably asking is, “What is closed loop marketing?”. So how does it work?
PAUL GILLIN | MONDAY, AUGUST 6, 2012
[Companies] An Intelligent Approach to Influence Measurement
Awareness doesn’t extract data from social networks directly but rather works with Gnip , a company that has license agreements with most of the top social networks to distribute their content. Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment.
MARKETING ACTION | MONDAY, JULY 27, 2015
[Companies] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
The qualified lead definition should cover demographic information (such as company size), situational information (such as their current pains or challenges) and behavioral information (such as webinars watched, specific pages visited, papers downloaded). Part one was about getting started. Now we’ll outline what defines a qualified lead.
DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 5, 2010
[Companies] Marketing Dashboard: Passive Discovery
At the earliest stages of the funnel, where buyers first begin to become aware of your company and its solutions is perhaps the most challenging. We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performance management process.
VERTICAL RESPONSE | WEDNESDAY, OCTOBER 15, 2014
[Companies] 10 Reasons Social Logins Could Be a Game Changer
Social login users are more likely than non-users to recommend a company’s website to others (40 percent vs. 22 percent). Social login users are 78 percent more likely to download a mobile app from a company. Yes, they’re increasingly common and fast, but should you be using them for your own business? More revenue.
HUBSPOT | TUESDAY, OCTOBER 30, 2012
[Companies] Is Newsjacking Hurricane Sandy Right or Wrong?
However, a number of companies have actually tried to newsjack the storm, and we now want to know what you, the marketing community, think about these attempts. Emergency Essentials is a catalog company that seeks to help people prepare for emergencies.) This is an important lesson for marketers. Were they in good taste or bad taste?
FEARLESS COMPETITOR | TUESDAY, MAY 8, 2012
[Companies] Presenting – the World’s Greatest Salesperson
Jeff Ogden, is the Founder and President of the lead generation company and global marketing firm Find New Customers. For those too young to know, Colombo was a detective who seemed kind of slow. He never understood things. He kept saying he didn’t understand. The image her illustrates it perfectly. They are endlessly inquisitive.
FEARLESS COMPETITOR | MONDAY, APRIL 9, 2012
[Companies] Hire Jeff Ogden, the Fearless Competitor, to speak at your next marketing conference
He’s a company president and founder, professional writer, professional speaker and TV host, so he’s a fun and engaging speaker at your next marketing conference. Jeff Ogden is a nationally recognized speaker for the Business Marketing Association. Jeff was a guest on Hubspot TV. Jeff is a speaker at DemandCon Boston this Fall.
FEARLESS COMPETITOR | MONDAY, AUGUST 15, 2011
[Companies] The Elevation Principal – Demystified
Marketing Messages – This means to stop the company-oriented product shilling.Can the sales pitches. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Marketing |The Elevation Principle. Mari Smith.
3D2B | THURSDAY, JANUARY 23, 2014
[Companies] Why Aging Data Corrodes Your Sales Pipeline
One such handicap is a marketing database jam packed with incorrect, redundant, or outdated contact and company information. Companies going bankrupt and shutting their doors. Considering that the stakes are so high, it is puzzling that such a large percentage of companies struggle with the problem of aged data. Depressed ROI.
MARKETING INTERACTIONS | SATURDAY, APRIL 24, 2010
[Companies] 7 "Rs" for B2B Marketing Content Planning
Give your company a reason to reach out continuously to those who find a particular topic relevant. For example, if your company's positioning changes and your content doesn't match. Content is the fuel for eMarketing. With a majority of marketing efforts going digital, that means even more content is needed.
B2BBLOGGERS | WEDNESDAY, JUNE 30, 2010
[Companies] Podcasting As Content Marketing: An Interview With Podcast Pro.
He’s definitely a podcast pro and offers good tips in this Q &A interview: Why do you think a company should use a podcast as part of their content marketing strategy? So what happens when a company doesn’t have anyone with a broadcasting background, but they still what to have someone from their company lead a podcast.
BIZNOLOGY | TUESDAY, MAY 19, 2015
[Companies] Search isn’t about search anymore, it’s about social
Editorial Writing : A lot of my friends have serious success when it comes to writing for Fast Company, Inc, Business Insider, Huffington Post , AdAge , and all that — if you have the juice to command it. Search will never be the same as it was as recently as a few years ago. Instead of only producing one very expensive. Do it!
SALES PROSPECTING PERSPECTIVES | TUESDAY, DECEMBER 10, 2013
[Companies] Inside Sales Reps: Why Everything IS in Your Control
In sales we’re relient on other people from other companies, mostly perfect strangers, to nod their head and say "Yes" or to sign and date some sheets of paper. I use Facebook. So do you. Your dog, or one of your friend’s dogs, probably has its own account. I don’t really know why I keep using it. Does anyone really know, though? It happens.
SAVVY B2B MARKETING | WEDNESDAY, MAY 26, 2010
[Companies] Better B2B Content: Applying Presentation Best Practices
About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. I regularly read Olivia Mitchell' s posts, as she provides a steady stream of valuable tips for strengthening presentations. And you better do all you can to keep them engaged.
HUBSPOT | TUESDAY, APRIL 1, 2014
[Companies] 15 Genius April Fools' Day Pranks From Conan, Netflix, Google & More
Companies everywhere will postpone their daily tasks to partake in the tomfoolery that is April 1st. That said, April 1st pranks can be a great way for companies to drive traffic to their sites and to create buzz about their brands. Share your favorites from other companies in the comments! Fake Products. Sony - VAIO Q Series.
THE POINT | THURSDAY, APRIL 19, 2012
[Companies] How Big is Too Big? One Email Offer That’s Tough to Ignore.
Most notably, it’s to the writer’s credit that not once in the email is there any mention of the CallidusCloud solution, or even what the company does. As any regular reader of this space will know, I am a fierce evangelist for the “sell the offer, not the product” approach to B2B email creative. Here’s what else I like: 1. What do you think?
SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 2, 2014
[Companies] Another Year in the Books: Setting Inside Sales Goals for 2014
Now, as I am a bit older and have the great fortune of a beautiful family, my health, and a thriving company, I feel very thankful. I am focused on enjoying my life, and doing the right thing both in business and in my personal life. want to achieve a level of greatness in 2014, for me, my family and my company. Man, time goes by fast.
SALES PROSPECTING PERSPECTIVES | MONDAY, OCTOBER 21, 2013
[Companies] How to Set Up a Successful Call Strategy for Your Calling Campaign
Not only are your prospects more likely to recognize your company name from the show, but it’s a great way for your team to get their feet wet calling on a product or service they are just learning. Our job is to find highly qualified sales leads for our customers that will lead to qualified opportunities. Let’ start with the obvious.