CLIENT BRIDGE | TUESDAY, MARCH 22, 2011
[Companies] Dispelling Myths about the Youth Market
Most companies haven't gone far enough. The youth market has an almost mystical allure, given their combined spending power of almost $40 billion. So, marketers try to accurately target their strategies to reach that market. But marketing to the youth market is fraught with myths. Online gaming may be a better way to reach them.
CLIENT BRIDGE | MONDAY, MARCH 14, 2011
[Companies] Mistakes to Avoid When Purchasing a Marketing Automation System
Ignoring References References tell you what kinds of companies have previously succeeded with the system. Marketing technology specialist David Raab provides some insights on how to choose a marketing automation system. Avoid the following errors: Buying Because Everyone Else Is Buy a marketing automation system because you need it.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 24, 2013
[Companies] 6 Ways to Eliminate the Demand Gen Blame Game
Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company. 'by contributor | Tweet this. It’s heated, confrontational, and many times happens in front of your peers or executives. No one wins. Everyone loses. Not the marketing system.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 31, 2011
[Companies] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
Despite the fact that no companies are mentioned, these posts also perform well above the norm. by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.
DIGITAL B2B MARKETING | TUESDAY, JUNE 28, 2011
[Companies] Three Questions for Measuring Social, Not Media
As companies develop social media plans and programs, anticipating the ways social media will deliver ROI is a challenge few have addressed. Most companies quickly implement traditional media measurements, slightly adapted for social media. You Manage What You Measure. Are your answers the returns you are expecting from social media?
FEARLESS COMPETITOR | TUESDAY, APRIL 16, 2013
[Companies] Marketing Continues to Drop the Ball for Sales in online marketing programs, as per Crain’s B2B study market
The survey also revealed that for many companies, the sales cycle has actually gotten longer over the past three years: 43 percent of respondents report a slowing of the sales cycle, putting more pressure on the online marketing mix to nurture leads through a prolonged purchase process. FNC reaction: Companies continue to swim in Red Oceans.
MI6 MARKETING AGENCY | SUNDAY, SEPTEMBER 19, 2010
[Companies] Assessing the Maturity of Your Referencing Process
This helps them confirm which company is the better and safer choice. This post, hopefully, can help you determine how mature the reference process is in your company. Are they companies of a similar size? Your company and your brand are built based on your reputation which depends on people saying good things about your work.
TOM PISELLO | THURSDAY, JUNE 3, 2010
[Companies] Can Virtualization Drive Savings? A Quick Estimation Method.
Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. Quick Estimation Method. They do if they are.
TOM PISELLO | THURSDAY, JUNE 3, 2010
[Companies] ROI conversations at the wrong time will get you nowhere
Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. We call this trend frugalnomics. Think Again.
TOM PISELLO | THURSDAY, JUNE 3, 2010
[Companies] Discretionary IT Budget up for Grabs: Are Your Sales & Marketing.
Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. IDCs latest predictions point to a 3.8% Think Again.
TOM PISELLO | WEDNESDAY, JULY 7, 2010
[Companies] Tom Pisello: The ROI Guy: How to Break Free of the Pack.
These assessment tools can be used directly by customers, or in engagements by partners / sales professionals to diagnose the most pressing needs - comparing the companies IT and business tool optimization versus peers. B2B Companies are Really Content Companies, But is. Wednesday, July 07, 2010 How to Break Free of the Pack?
TOM PISELLO | TUESDAY, AUGUST 24, 2010
[Companies] Alinean Adds Six New B2B Customers
Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. CIO Priorities for 2011 Indicate Continued Frugaln.
CUSTOMER EXPERIENCE MATRIX | MONDAY, JUNE 1, 2009
[Companies] How the Buying Process Has Changed, and How It Hasn't: Notes from the Field
The deer that ran into my car on May 21 provided still more posthumous marketing insights when the insurance company declared my car a total loss and I had to buy a new one on short notice. auto response – AutoFigures.com (Honda service company) 11:46 a.m. But product and responsive salesmanship still make the difference. 10:08 p.m.
REPUTATION TO REVENUE | MONDAY, OCTOBER 25, 2010
[Companies] Is sales enablement dead?
Sales enablement companies like SAVO are growing like gangbusters. Sales Enablement is a huge topic in B2B these days. Forrester's upcoming forum is a great example.). The activity makes sense. And this isn't just talk. Sales enablement is a big area for investment. So, this is great news for marketers, right? Well, I wonder. Indeed not.
MODERN B2B MARKETING | THURSDAY, APRIL 17, 2014
[Companies] Your Enterprise’s (Almost) Unfair Competitive Advantage
Getting your company leadership to agree to exact KPIs ahead of time makes it easy to measure marketing automation’s success month by month. Many marketing automation software companies offer to send tactical consultants into clients’ offices to help implement marketing automation one detail at a time. Celebrate the small victories.
JUNTA 42 | WEDNESDAY, FEBRUARY 1, 2012
[Companies] 47 Essential Social Media Tools for Content Marketers
Yammer - It’s Twitter for inside the company walls. Now a Salesforce.com company. It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. Which ones am I missing that you cannot live without? The Basics.
JUNTA 42 | WEDNESDAY, AUGUST 11, 2010
[Companies] 7 Reasons Print Will Make a Comeback in 2011
Jeff Jarvis recently wrote about how media companies need to ignore print. And if you are a media company that relies on most of your revenue for print, you need to post Jeff's article on your forehead. Okay.there, I said it. Yes, in the era or iPads and Apps, there is still a role for print. He's right. Opportunity?
WINDMILL NETWORKING | TUESDAY, AUGUST 16, 2011
[Companies] Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
There are many more social networks outside of the “Big Three, so for some companies it might make sense to look into targeting up-and-coming networks such as Google+ (although it is limited until Google releases Business Profiles ) or, if you were a restaurant, to look into Foursquare marketing. minutes Empire Avenue 25.1 was hooked.
LEADER NETWORKS | MONDAY, MARCH 22, 2010
[Companies] Social Media and Cloud Computing: A Call to Action for IT Leaders
Cognizant is a large company that brings IT, business process and strategic consulting to organizations worldwide. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. If you want to control the outcome, control the process" remarked Andrew McAfee.
HUBSPOT | TUESDAY, JULY 12, 2011
[Companies] Google+ to Hit 20 Million Users In Its First Three Weeks
Yesterday, Ford Motor Company became the first business to land a profile on Google+, so it looks like that timeline may be accurate. However, it's pretty impressive for a search engine company looking to radically improve recommendations and rankings. We covered the launch and its initial features , but how has it performed since?
WRITING ON THE WEB | THURSDAY, JUNE 10, 2010
[Companies] 9 Ways to Use LinkedIn for Smart Professionals
Sometimes they’re too vague to be useful, but sometimes they give you a full person/company name listing.Whenever that happens, I check the person out, and if they seem like a prospect I shoot them a message. If you haven’t already built a profile on LinkedIn, I recommend it. The blog tool. Great, free way to spread your blog!
CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 18, 2012
[Companies] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
Through all this, the company’s campaign management and CRM systems continued to sell with little change. These help to enforce regulatory constraints, such as age restrictions or opt-out compliance, or company policies such as limits on the number of messages within a time period. new user interface is planned for next year.
FEARLESS COMPETITOR | SATURDAY, MAY 25, 2013
[Companies] Highlights of this week’s best posts at the Fearless Competitor blog
Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. 'The weekend has arrived and this is a new thing we will be doing on Saturday’s (at least till college football starts). We’ll be sharing highlights of the week just passed. Wake up!
FEARLESS COMPETITOR | TUESDAY, JUNE 8, 2010
[Companies] The Future of Marketing – Interview w Joel Book of ExactTarget
Joel talked about the “Triangle Offense of the best companies. What does the future hold for marketing? think I got the answer in my interview with Joel Book of ExactTarget. New ways to use email to engage prospective buyers and grow sales. Our conversation revealed 4 key things to look for in the near future. services mindset.
FEARLESS COMPETITOR | FRIDAY, APRIL 23, 2010
[Companies] How will the Salesforce/Jigsaw acquisition change the B2B industry?
The system could connect with Jigsaw over the cloud and merge in additional fields like company size, revenue, and industry as well as contact information such as an accurate direct-dial phone number. The data quality problem. If we don’t know you, we can’t sell to you. And if we ask for too much, we lose you. over 4.5% Source: MailChimp).
MARKETRI | WEDNESDAY, JUNE 13, 2012
[Companies] 5 B2B Blogging Blunders and How to Avoid Them
Too often, B2B firms get stuck in the idea of “selling” their company and their services. Blogging can generate great results for your firm like increased traffic to your site, a greater number of Web leads, and establishing thought leadership in your industry. Forgetting the difference between a blog post and an article.
B2B VOICES | MONDAY, JANUARY 17, 2011
[Companies] Socialnomics: The Revolution is Us
The author emphasizes for skittish companies that this is An Opportunity, a chance to take that feedback to make your product or service the best it can be. Sometimes the big companies get it right, sometimes they get it wrong, sometimes there’s more than one winner, and sometimes it takes two tries to get it right. A Book Review.
BLOG MY CALLS | WEDNESDAY, NOVEMBER 6, 2013
[Companies] Why Do So Many Marketers Fail at Lead Gen?
Instead of spending $3,000 printing t-shirts for your company, or buying pens to hand out to customers, spend $3,000 and get 300 leads. 'Every marketer is concerned about one thing above all else: generating enough high quality leads. This is the concern that keeps marketers up at night. It is the eternal struggle. Give me leads!
WINDMILL NETWORKING | WEDNESDAY, JANUARY 25, 2012
[Companies] Social Capital Byte: Institutionalizing Parity in B2B Relationships
In scenarios where companies have dedicated social media (community) managers, generally I’ve observed a focus on measuring quantitative, “What can social media do for the company?” Yet hardly any companies seem to be doing it! Or online photo accounts where they’ve shared past [X company] photos, etc.
HUBSPOT | THURSDAY, MARCH 17, 2011
[Companies] B2B Marketing Best Practices with @Mvolpe [@InboundNow #12]
Why customer Personas are a must have for every B2B company. The social media activities of a company should not be siloed off to one department or person. Finance should, everyone within the company, there are uses for social media technologies in how they do their jobs". Are Customer Personas Necessary for a B2B Company?
HUBSPOT | MONDAY, DECEMBER 10, 2012
[Companies] People Make 80% Larger Nonprofit Donations in December [INFOGRAPHIC]
All this according to online fundraising software company StayClassy , which created an awesome infographic about how to leverage peer-to-peer fundraising tactics to make the most out of holiday fundraising this season. The holiday season is a pretty important time of year for nonprofit marketers. Click infographic to enlarge.).
BIZNOLOGY | TUESDAY, NOVEMBER 27, 2012
[Companies] Social media sells process, not product
Is your company a black box? Folks care more about how you made than what you made. Well, not really. So, if you’re in business, you need to learn to make you and your business as attractive as possible. How, you ask? Well, the best way is to let them in on your process, your magic, and what makes your products and services special.
BLOG MY CALLS | FRIDAY, JANUARY 3, 2014
[Companies] The Friday Marketing RANT: Hey Dummy, Do You See that Unsubscribe Button?
But, sadly, instead of clicking that link, more often than not, here''s what people do: they send a rude email to somebody at the company--whatever email address they can find--and demand to be ''taken off your list!''. 'This blog post is part of the new Blog.LogMyCalls.com series called The Friday Marketing RANT. Our email nurturing works.
DIANNA HUFF - B2B MARCOM | SUNDAY, FEBRUARY 23, 2014
[Companies] Quick Tip: How Touch to Call Works
What’s your opinion about using a smartphone to call companies or organizations? 'Recent email from a client: “People on my team want to know why you have our phone number hanging out at the top of our web pages. They think it should be removed.” So I make it easy for them. Leave your comments below.
HUBSPOT | TUESDAY, OCTOBER 18, 2011
[Companies] 9 Criteria for Establishing Your Business' Brand Essence
“A brand is recognized as the unique identity of a product, service, or company. This exemplifies the need for startup companies to ensure their brand essence is defined and has the ability to be communicated across various mediums—otherwise, they’ll simply get lost in all the clutter! Marketing Takeaway.
HUBSPOT | WEDNESDAY, AUGUST 29, 2012
[Companies] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
Content plays a critical role in every stage of the inbound marketing process, from generating awareness about your company to helping convert leads into customers. You don’t have to be the only one creating your company’s offer content. You can also look outside your own company for help creating content. The creative coupon.
KOMARKETING ASSOCIATES | MONDAY, FEBRUARY 24, 2014
[Companies] Survey Says: Slow Web Page Load Time Hurting B2B Vendors
I wouldn’t wait for a company site I’m not familiar with.”. 'It’s no secret that consumer expectations regarding their online experience have risen over the past few years. They want information, they want it now, and if you aren’t giving it to them in that manner, they’ll simply go someplace else. Yikes! Pingdom. GTMetrix.
BIZNOLOGY | WEDNESDAY, JANUARY 8, 2014
[Companies] The organizational digital divide
To learn more about social business, please join my webinar on January 14th at 11:00-11:30 where I will discuss: Is your company ready for social business? '(Photo credit: Wikipedia). At our fingertips are the tools to enable instantaneous viral and global communications. Things should be going very well. Change is never easy.
TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 21, 2011
[Companies] SEO Checklist
Google has built an empire ($175B market cap) by charging companies for top billing on search results. No doubt you have noticed that some company websites frequently show up at the top in the “free” (called organic) search results much more often than other websites. SEO is as important as the messages you’re trying to deliver.
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 27, 2010
[Companies] Have Digital Marketing and Social Media Killed the Industrial.
Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I service industrial companies, as you do. Not so fast! Leave your comments below.
MARKETING ACTION | THURSDAY, MARCH 6, 2014
[Companies] Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.
So I posed this question (asking it three times to mitigate the fluke-factor): Will smaller companies increase their adoption of marketing automation this year? Here are the numbers: Employee Count of Buyers’ Companies. That’s the percentage of companies using no software systems at all to manage their sales and marketing.
VIEWPOINT | THURSDAY, MAY 10, 2012
[Companies] PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence
Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.” ” He says the latter is not always easy because it’s tough to convince other people inside the company to do something other than their normal job. Today's PowerViews guest is Christopher Hosford.
CONNECT THE DOCS | MONDAY, SEPTEMBER 14, 2009
[Companies] Guest Post: Rebel Brown - Rolling Thunder - Powering Momentous Market Launches
She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. More than 60% of companies rate their launches as less than successful. Since then, I've launched over 100 companies and products. Rebel Brown. Blog Phoenix Rising Twitter RebelBrown.
SALES INTELLIGENCE VIEW | FRIDAY, OCTOBER 5, 2012
[Companies] Snagging Hot Prospects – an Inbound Marketer’s Guide to Getting the Best Leads to Come to You
Companies don’t sell products and services to everyone – we all maintain a target audience of ideal customers. Look at lead origination, time to maturity, length of sales cycle, company size and industry, trigger events, and titles of key contacts. Target Practice. We need to practice our aim and preserve our ammunition. Automate.
SAVVY B2B MARKETING | MONDAY, JUNE 25, 2012
[Companies] 8 Ways to Make Your Content More Like Personal Conversations
About the Author: Dan McDade is President and CEO of PointClear, a prospect development firm helping B2B companies nurture leads until they're ready to purchase. We're pleased to present this guest post by Dan McDade of PointClear. Personal connection. Understanding. Serving. The rules have changed with the self-educating buyer.
SAZBEAN | TUESDAY, MARCH 11, 2014
[Companies] Rethink The Psychology of Your Calls to Action
By choosing color schemes that match your company’s objective and purpose, the site visitor will subconsciously feel as though the calls to action are simply part of the overall process. Color Color is a huge factor in CTA button psychology. For a look at how color choices can affect your marketing, take a look at this infographic.
CHRIS KOCH | FRIDAY, FEBRUARY 7, 2014
[Companies] How to Grab Readers’ Attention: Be Counterintuitive
CNC machines make it easier for companies to customize products; alterations are just a matter of reprogramming the software. '3D printed bust (Photo credit: Gastev). How do you take a subject that’s been written about to death, 3D printing, and give readers a fresh approach? One way is to be counterintuitive. 3D Scanners. 3D Printers.
BLOG MY CALLS | THURSDAY, MARCH 6, 2014
[Companies] Fascinating Metrics from 337,488 Email Sends
'We''ve partnered with a large media company to market LogMyCalls for the last 9 months or so. We produce a White Paper or report, we then pay them to email the report to selected segments of their email list. We pay them for each download the White Paper generates. Here''s the raw data, and then we''ll discuss some takeaways. CTR = 0.55%.
HUBSPOT | FRIDAY, OCTOBER 28, 2011
[Companies] 4 Holiday Marketing Mistakes to Avoid
These campaigns remind them that you a remarkable company doing interesting things and that you deserve their attention. Maybe you want to increase employee engagement and get everyone at your company in the holiday spirit. It's almost that time of year! Christmas songs are starting to play on the radio. campaign. Connect with HubSpot
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 7, 2013
[Companies] Email is Still King: Why Social Media Lags Behind for Marketing
'The sales lead generation company, Find New Customers , is pleased to offer this guest post by Amy Clear, a recent college graduate. We hope you enjoy it. __. There’s been a great obsession in businesses to acquire customer intelligence , and this is why we see those big numbers in digital media spending. Image via Flickr by AJ Cann.
SAVVY B2B MARKETING | FRIDAY, APRIL 20, 2012
[Companies] Savvy Week in Review: April 20
How do you create affinity for the people behind your company? Another week, another set of inspiring posts. Hope you enjoy these as much as we did! The Myth of Having To Post Every Day to Be a Successful Blogger by @DannyBrown via @BlogTipsOnline. Hubspot reports that LinkedIn is the place to be if you're trying to generate leads.
GREAT B2B MARKETING | WEDNESDAY, OCTOBER 19, 2011
[Companies] Intentional Marketing Beats I’ll Try Marketing
intend for my company to have the most informative, compelling and conversion-friendly website in our industry. Do you want to make a big difference in your B2B marketing and sales performance? If so, adopt the practice of “intending” instead of “trying”. ll try to generate some leads. ll try to help the sales force make their sales targets.
SAVVY B2B MARKETING | FRIDAY, JULY 1, 2011
[Companies] Savvy Week in Review: July 1
Download this free report to see how 10 companies are bridging the gap between sales and marketing. Short week this week and next week, but there's still some bloggy goodness to be shared. The Savvy Sisters will be taking Monday off to enjoy the U.S. Fourth of July holiday - attending cookouts, watching fireworks, getting sunburned.
MEASURABLE MARKETING | THURSDAY, APRIL 12, 2012
[Companies] 3 Marketing Automation Essentials: Doing More with Less
Think of this way: have you ever met a like-minded professional at a networking event, felt excited about making a new contact in your industry, and then not heard from them, only to see a random email from them 8 months later, asking for your help in securing a job at your company? Roll Out The Welcome Wagon. You felt used, didn't you?
HUBSPOT | WEDNESDAY, SEPTEMBER 4, 2013
[Companies] How to Integrate Inbound Marketing With a Traditional Sales Team
'For those of us immersed in the world of inbound marketing, it''s easy to understand how inbound tactics can have a major impact on a company''s bottom line. However, we work with a lot of companies that are just now embracing inbound marketing principles and tactics. It''s not my job. The leads are bad. 1) Educate. 2) Evolve.
DIGITAL VOICES | TUESDAY, APRIL 8, 2014
[Companies] Getting Started with Content Marketing Strategy in 5 Easy Steps
If you are a B2B software company, you want to get more people to request demos, trials, and licenses for your software. 'It isn’t hard to find information these days about taking your content marketing to the next level. Where do you actually begin? First, let’s define content marketing. Conversion rates. Do they love ice cream?
IT'S ALL ABOUT REVENUE | SUNDAY, FEBRUARY 23, 2014
[Companies] Take Your Questions To The ‘Targeting’ Twitter Chat
Rob works with a number of key accounts, from Small-Medium to Larger-sized, global enterprise companies, coaching eMarketing best practices, across different industries. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua. Eloquestions ’.
HUBSPOT | THURSDAY, SEPTEMBER 6, 2012
[Companies] Twitter Launches More Robust Targeting for Promoted Tweets
Keep in mind you can also target people, not just companies. Last week, Twitter launched a new update to their promoted tweets that should get marketers pretty pumped. Now, you can target your promoted tweets to users based on their interests. Pretty groovy, eh? No more! Here's how to do both. Target Twitter Users by Interest.
MARKETING ACTION | FRIDAY, NOVEMBER 8, 2013
[Companies] 3 Principles of Customer Retention – i?marketing (Part 7)
Frederick Reichheld, Loyalty Expert at Bain & Company, compared customer retention vs. customer acquisition costs, in an article published in the Harvard Business Review. Expand the customer’s relationship with your company. 'Editor’s Note: Our recent regional i?marketing You’ve identified the lead. Congratulations!
THE B2B RESEARCH BLOG | FRIDAY, MARCH 21, 2014
[Companies] Big data is big news
The post Big data is big news appeared first on Circle Research - B2B market research company 'Click to read report. We’ve all heard the hype. Big Data is the next revolutionary force in marketing. By mining the petabytes of information which sit on our corporate servers and elsewhere, we can uncover hidden insights into customer behaviour.
BIZNOLOGY | THURSDAY, AUGUST 2, 2012
[Companies] Awaiting the Next Horizon–Will the Internet Enforce Social Good?
Barriers to entry were eliminated and companies recognized and tapped into skills and information across their enterprises. Photo credit: Wikipedia. When the Web was first available as a business tool, there were many debates about its value. Not surprisingly, most failed. Along the way, Web 1.0 begat Web 2.0 So, what is the next horizon?
VERTICAL RESPONSE | FRIDAY, OCTOBER 4, 2013
[Companies] Women Entrepreneurs: 3 Secrets to Success
I’ve had the opportunity to be a part of lots of women-oriented business organizations, and to dole out advice about entrepreneurship and the challenges (and successes) that women come across when building their own companies. To show them that I was in it to win it, I invested a huge chunk of my own savings into the company as well.
BIZNOLOGY | TUESDAY, SEPTEMBER 3, 2013
[Companies] Embrace your inner realtor when selling social media
Of course, Joel has scaled and has his own company; however, he’s still the name, the face, and the reputation of the entire endeavor. Real estate agents know faces are easier to remember than names or companies. And here’s why: Real estate agents’ intentions are clear. Real estate agents sell property.
ACQUIRING MINDS | THURSDAY, SEPTEMBER 2, 2010
[Companies] The Moment of Truth for Sales
The adoption of enabling technology, higher percentage of leads being generated by marketing, and anticipated growth in telesales teams this year all suggest this is going to be an increasingly important segment of companies’ overall revenue mix. For more on this, read the post: Selling to the Digital Buyer. SaaS, hosted solutions).
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 10, 2010
[Companies] Don't Fix Your Marketing Process
Henry Ford relentlessly, even obsessively, optimized his company to make Model T’s more efficiently. Summary: In a constantly changing world, flexibility is more important than optimization. Marketers need people, processes and technology that allow them to react quickly to new opportunities. The real question is what to do about it.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 8, 2011
[Companies] The Last Blog Post- What Marketers can learn from The Last Lecture
It is in these brick walls that we have to climb that we can push the awareness of our products further, ensure our companies reputation is a little bit stronger, and focus in on the proper segments just a little bit better. It’s in the flaws of our products that our customers really see the personality of our company. technologies?
HUBSPOT | FRIDAY, FEBRUARY 24, 2012
[Companies] The Inbound Way to Do Trade Show Marketing
Pull in people from different areas of your company to brainstorm about what your message should be. Your marketing goals are important, but you may be surprised to see the extent to which other parts of your company can benefit from a trade show. It's important to ask others in your company for their input on your trade show strategy.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 23, 2010
[Companies] The NEW “Four P’s” of marketing
Five years ago, would you consider a shoe company to be a significant publisher? Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is a true shift in the way we communicate and go to market. People. Publicly. Permanently. Presence. Not cheap.
PWB MARKETING BLOG | MONDAY, MARCH 25, 2013
[Companies] Great Example of Photos in Social Media [Infographic]
Are there things your company can do to improve user engagement acorss channels? With millions of potential viewers and rapidly growing social media platforms this better be something your company is thinking about. Sharing photos in social media often improves the chances that posts get views. That my friends is user engagement.
SAZBEAN | TUESDAY, MAY 3, 2011
[Companies] Facebook Engagement Requires Timing
But it may not make sense for every company and industry, especially if you’re specific audience just isn’t there. One thing is for sure: just having a Facebook page for your company isn’t enough. Facebook is a bit of a conundrum for businesses. Facebook is also making a bit of revenue from ads. Timing is Important.
SAZBEAN | MONDAY, FEBRUARY 28, 2011
[Companies] Use Alexa & Compete with Caution for B2B and Niche Sites
They generally collect data based on the people and companies who actually use their products. For Compete, it’s all the people and companies who use their products (both paid and free). When you’re trying to get a handle on how well your site is doing, it can be helpful to compare it to other sites on the Internet.
HUBSPOT | MONDAY, AUGUST 22, 2011
[Companies] How Marketing Creativity Garners Media Attention [Marketing Update]
This week HubSpot acquired social media marketing company oneforty and took a different approach to the tranditional press release to announce the acquisition. The clothing company released a public statement on Tuesday "in which it stated a 'deep concern' over the association between Mr. Sorrentino and the brand. Be Different.
INBLURBS | FRIDAY, NOVEMBER 25, 2011
[Companies] How to get more traffic and business leads with Google +1
With the last step to start +1 button and Google profiles and pages for companies Google has opened a other opportunity for businesses to get their content indexed and improve their SEO the social media way. Today it is crucial to be active in social media to make your business more visible and this is no secret. Content.
HUBSPOT | FRIDAY, APRIL 29, 2011
[Companies] 10 Possibilities In a World Without Twitter [Humor]
” Companies wouldn’t have to worry about what employees might tweet but really shouldn’t. Just a few years ago, Twitter never existed. It’s strange to take something that’s so widely used today and picture what life was like before it. View more documents from HubSpot Internet Marketing. What else would you add?
SALES PROSPECTING PERSPECTIVES | MONDAY, MAY 6, 2013
[Companies] 3 Reasons to Delegate When Managing Your Inside Sales Team
Here I was running around for the good of the company and he makes a comment like that. 'About a year ago as I was frantically running through the office looking overwhelmingly stressed from my workload, my boss said to me, “Not to be mean, but you are bringing this on yourself.” At first I was completely thrown off by his comment.
BIZNOLOGY | THURSDAY, AUGUST 8, 2013
[Companies] Are you trying to help your customers? Or fool them?
Think credit card companies or the famous software “shrink wrap” licenses. 'Photo credit: LarsZi. You’ve probably heard about this social media stuff on the Interwebz. Your customers are talking about you when you screw up. You heard about that, right? Now, I don’t mean mistakes. You can opt out.
SALES INTELLIGENCE VIEW | WEDNESDAY, MARCH 26, 2014
[Companies] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
He was founder and CEO of one of the first SaaS-based web-analytics companies, Keylime Software (Yahoo!), Rand is currently board member and advises numerous mobile and social media companies, including Qualcomm and SRI on big data topics, and is a managing partner with Efectyv Digital. Various companies apply different methodologies.
CONTENT MARKETING TODAY | MONDAY, MARCH 19, 2012
[Companies] Facebook’s New Business Pages Means Marketers Must Evolve | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age
As part of the redesign, the company has effectively shelved Facebook tabs as default landing pages, a strategy which many large corporations, small businesses, and social marketers had spent time, energy, and significant budget building out. Via adage.com.
HUBSPOT | TUESDAY, MAY 29, 2012
[Companies] How the Big Social Networks Use Email to Increase Engagement
It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. Are you one of those companies that pumps out content? We talk a lot on this blog about how email marketing and social media should be integrated. Pinterest.
HUBSPOT | FRIDAY, FEBRUARY 8, 2013
[Companies] 8 Times When You Shouldn't Feel Guilty About Using PPC
Have you ever done a search for your company's name in a search engine, and another brand comes up in the advertisements? Another company is outbidding you on your own name! These work the best for retail brands and other B2C companies. Targeting B2B Companies on LinkedIn. After all, everything in moderation, right?
CONFLUENT FORMS | TUESDAY, DECEMBER 10, 2013
[Companies] Creating value & new opportunity with Google Helpouts
Rather than aim to make a few dollars here and there from the people who want to "hire" me for 15-30 minute sessions, I decided the better strategy for our company was instead to use this opportunity to develop a warm lead, using Helpouts as a new aspect of my lead generation strategy. set the rate. So I set the rate to free. disagree.
EVERYTHING TECHNOLOGY MARKETING | THURSDAY, JUNE 27, 2013
[Companies] Download the 2013 B2B Content Marketing Report
Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. 'Content marketing is going mainstream in 2013.
DIANNA HUFF - B2B MARCOM | THURSDAY, NOVEMBER 15, 2012
[Companies] Will Content Begin to Derive Value from Exclusivity?
Companies are vomiting content. I’m the owner of the LinkedIn B2B Social Media Group (ownership is changing soon!) and just spent a good 45 minutes cleaning out posts, most of which were spam or promotional in nature. There’s no denying we’re in a content glut. I’m part of the content glut. That’s it. know I am.
DIANNA HUFF - B2B MARCOM | MONDAY, JULY 19, 2010
[Companies] SPONSOR: Acquire B2B Helps Drive Sales with Marketing Automation
He’s also building on over two decades of B2B sales lead expertise that includes relationships with some the best B2B services companies and experts in the industry. Are you considering marketing automation software or need help implementing a system you’ve purchased? Mac is offering a timely service. Phone: 800-366-1877.
LEADER NETWORKS | WEDNESDAY, SEPTEMBER 9, 2009
[Companies] Networks for Counsel 2009 Study Results
For the past two years, my company, Leader Networks has embarked on the Networks for Counsel Study - a global study of the legal industry’s adoption of online professional networking, preferences, usage and future predictions. This study is huge! Internationally, 33 countries were represented.
LEADER NETWORKS | WEDNESDAY, JUNE 29, 2011
[Companies] Social Business Readiness: 5 Questions for IT Executives
Companies are either busy banning all forms of social media usage or getting drunk at the social media party and allowing any and all forms of social media tools and behaviors to proliferate within their organizations. Within the IT department at some firms, the social media pendulum swings to extremes. IT into business leadership roles.
HUBSPOT | MONDAY, JANUARY 13, 2014
[Companies] Play Nice, You Two: How Marketing and IT Can Work Better Together
Instead of building and maintaining on-premise systems to deliver commodity infrastructure and applications, the IT team can now focus on solution evaluating, implementing, and optimizing software to work more efficiently for their company. 'This post originally appeared on Inbound Insiders , a new section of Inbound Hub. Inbound Marketing
VISIONEDGE | TUESDAY, OCTOBER 15, 2013
[Companies] Customer Conversations: Identifying & Measuring Your Marketing Campaign Goals
'In a recent conversation with a marketer from a well-known global company in the transportation industry, I was asked to provide a list of metrics that this marketer could use to satisfy her company’s leadership team. My first question: “What is the specific outcome each of these campaigns is expected to produce?”
HUBSPOT | THURSDAY, MAY 8, 2014
[Companies] 6 Careless Mistakes That Lead to Inaccurate Buyer Personas
'Creating a buyer persona is easy -- heck, you probably already have a picture in your head of your company''s ideal customer. Perceived barriers: What factors could prompt the buyer to question whether your company and its solution can help with achieving his or her success factors? But creating an accurate buyer persona is hard.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 25, 2012
[Companies] What Kind of B-to-B Challenges Are You Having with Social Media?
63% of B2B marketers are either vaguely aware or not aware of what is being said about their company online. In the B-to-B space, it’s not unusual for us to lag behind the B-to-C market, especially when it comes to trying and embracing new things. Social media is one of those new things.
TRADESMEN INSIGHTS | WEDNESDAY, JUNE 27, 2012
[Companies] New Survey Shows that Mobile is Important to Professional Tradesmen
small companies place importance on wireless communications and smartphones for their businesses. It should come as no surprise to anyone that smartphones and tablets are changing the way we all communicate and do business. This couldn’t be more true, especially for small businesses like contractors. recent survey by Cargo and Inc.
HUBSPOT | THURSDAY, DECEMBER 20, 2012
[Companies] The Business Blog Editorial Calendar Every Marketer Needs [Free Template]
In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads. target readers!
HUBSPOT | SUNDAY, MARCH 31, 2013
[Companies] New Calculator Tracks Mobile Marketing ROI, and Other Marketing Stories of the Week
Well it seems this week, a number of companies have been working hard to bring us more tools and services to help track and calculate our marketing return-on-investment. We have a line-up of great companies releasing new analytics tools, calculators, and services to make our lives even easier. For marketers this is a dream come true.
MODERN B2B MARKETING | TUESDAY, MARCH 29, 2011
[Companies] What is Revenue Performance Management? A Whiteboard Session
It begins with the need for companies to grow revenue. As we come out of the recession, we’re seeing the stock market at record highs, and companies with record profits even as revenue has been flat or down. Companies have to find a way to get growth back on the board by increasing their revenue. The Revenue Imperative.
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 20, 2013
[Companies] 3 Facebook Rollouts Every Marketer Should Know About
You can hashtag your company name, as well as your product or service utility factor (i.e. 'by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In addition, the platform also has new features focused on driving engagement and discussions.
WINDMILL NETWORKING | WEDNESDAY, DECEMBER 7, 2011
[Companies] 4 Questions to Ask Yourself Before Creating Your LinkedIn Public Persona
Regardless of how much “branding” you try to include on your professional profile or company’s page, your actions and words online speak much louder about you and your company than anything else. This is exactly why social media, including LinkedIn, requires a strategic approach. Would my boss approve of this? LinkedIn
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 5, 2013
[Companies] In praise of the naked business
Consulting with companies from all over the world. So I moved my company headquarters to my father-in-law’s house. 'I have a confession to make. run my business from a chair. I’m not kidding. Writing books. Preparing speeches. Blogging. It all happens right here. It wasn’t always this way. Weeks turned into months.
ENGAGE | MONDAY, JULY 23, 2012
[Companies] Monday Morning Reads: Infographics, Logos, and Silly Tweets from 2006
Fortune magazine writer and a graphic designer collaborated with GeoTel Communications, a telecom and infrastructure company, to create the “ultimate map of the Internet.” When Fast Company talked to CEO Stew Langille last year , he said he was already planning what was next for the company. Here are some of the stories.
JILL KONRATH'S SELLING TO BIG COMPANIES | THURSDAY, SEPTEMBER 13, 2012
[Companies] Example of Prospecting Via Email Gone Horribly Wrong
Thanks for the heads up maybe I got carried away by the excitement of working on such a great company. Sales prospecting via email can be really tough. But honestly, some people create their own problems - as you'll soon see. Today's post comes from "Ken," one of my all-time favorite clients. They'd delete Brian in a nanosecond.
FATHOM | MONDAY, JUNE 30, 2014
[Companies] Canada’s Anti-Spam Legislation (CASL): What You Need to Know
Companies who knowingly mislead recipients with false sender information could be looking at pricey fines in the millions and even criminal charges. 'If your current send list includes recipients in Canada, the new anti-spam legislation (taking effect tomorrow) is something you’ll want to become familiar with. Does not require consent.