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  • THE ROI GUY  |  FRIDAY, FEBRUARY 25, 2011
    [Companies] Boost Sales 10% with an Investment in Sales Enablement? IDC Says Absolutely!
    recent IDC Sales Advisory Practice article indicates that a part of the growth issue is B2B companies' inability to get sales enablement "in gear", costing typical companies upwards of 10% or more of revenue per year. For example, this 10% sales enablement challenge is a $100 M incremental revenue opportunity for a $1B company.
  • DELICIOUS B2BMARKETING  |  SUNDAY, MAY 24, 2009
    [Companies] Do Psychographics work in B2B Marketing & Sales?
    Trying to get a handle on Company Psychographics? Marketing in a ‘Market-driven’ company Marketing in a ‘Customer-driven’ company Marketing in a ‘Sales-driven’ company ► January ( 2 ) Marketing in a ‘Competitor-driven’ company How is your company ‘driven’?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 13, 2014
    [Companies] 2013 Marketing Survey Results: What Worked Best?
    According to MarketingSherpa’s 2013 Email Marketing Benchmark Survey, companies sending over 100,000 emails per month see a 94% return on investment; companies sending under 100,000 see a 139% return. It was in this spirit that we at Act-On first set out to do a monthly marketing survey, back in 2011. The bottom line to all this?
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Companies] 8 Mistakes That'll Totally Derail Your Business Pitch
    Generally, investors focus on companies of a certain size. Pitching your small or medium-sized business to a VC who only invests in larger companies is a mistake. If you're pitching to your coworkers, boss, or a different department at your company, you might: Customize your presentation. Mistake #1: Not Doing Your Research.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, MARCH 18, 2013
    [Companies] 3 Ways to Create a LinkedIn Profile That Boosts Sales Credibility
    If they went to your company’s website, could they get a sense of your personal expertise and the value you could bring them? You don’t exist to your prospects. You’re nobody. They’ve never heard of you. Probably not. And, that’s a real issue! That’s a substantial difference – and one that can immediately be corrected. Add Statistics.
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, NOVEMBER 11, 2012
    [Companies] Alvin Ailey's Digital Dance
      What’s a company to do?  So they start by using the news and awareness of the new face driving the company.  On a dedicated landing page , his image fronts four questions, which assess a person’s interest, familiarity, experience and tastes in dance and with the Alvin Ailey company. It’s an acquired taste.
  • LEADERSHIP  |  FRIDAY, MAY 15, 2015
    [Companies] Interesting Infographics: The Top Skills Of Modern Leadership
    These techniques are in demand, because companies are in need of skilled leaders to power the growth they crave. The most successful companies are keenly aware of the need to be aware of ethical considerations. Two thirds of employees say that financial performance and company culture are inextricably linked, which makes sense.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 13, 2015
    [Companies] This Is No Fantasy: CMOs Are NFL Football Fans On Social Media
    "It is still one of a very few companies in the world that can get so many influential people to devote their attention to what is essentially a high-production value infomercial." As a CMO your job is of course a very detailed, often-hectic, highly-demanding one. The stat will be presented via a chart similar to the one below.
  • ANNUITAS  |  TUESDAY, JANUARY 13, 2015
    [Companies] Enterprise B2B Marketers: Focus on Connecting with Your Buyers for Impact in 2015
    Companies are missing a big revenue generating activity by ignoring customer retention and are also putting a larger burden on new logo acquisition to make up for any attrition.”   Customer nurturing programs are another way to put those buyer personas to good use. On understanding and connecting with your buyer. Aligning to the buyer.
  • ACT-ON  |  TUESDAY, SEPTEMBER 13, 2016
    [Companies] How to Breathe New Life Into Old Content
    How many pieces of content has your company published? I’m talking about every format – blog posts, social media posts, white papers, case studies, eBooks, interviews, podcasts, videos, infographics – the works. If it’s an in-house piece, has the author left your company? Is it 1,000 pieces of content? 3,000? Like a lot more. It is.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 23, 2013
    [Companies] Why Content Marketing is Like Training to Run a Marathon
    He’s also  President of the  sales lead generation company   Find New Customers. Content Marketing is Like Training to Run a Marathon. Dammit! I’ve always want to to run 26.2 miles, but I never did. But I’ve thought long and hard about what it would take to run those 26.2 miles.  A lot of hard work and preparation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 4, 2016
    [Companies] Four Strategies to survive automated writing and content bots
    What company will not want that? A few months ago, I participated in a study to rate the quality of 10 different blog post writers. assigned a rather difficult topic to these writers and rated the anonymous results from 1-10. The top three posts were very close. Extremely well-written, well-researched, and interesting. Automated writing!
  • SYNECORE  |  SATURDAY, FEBRUARY 9, 2013
    [Companies] The Best Branded Content of the Week: February 9, 2013
    The company is known for it’s great branded content, and this video does not disappoint. It seems to me that the Super Bowl advertising this year was like an unofficial kickoff (pun intended) for a whole bunch of branded content. Lets take a look at the best branded content of the post-Super Bowl week. Expedia - Find Your Story. Power out?
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [Companies] Inbound Marketing vs. Content Marketing – What’s the Difference?
    For the sake of simplicity, I’ve chosen to go with HubSpot and Joe Pulizzi of Content Marketing Institute’s own definitions of the terms: “ Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. What Does this Mean for My Company? Caution. Probably not.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Companies] The 17 R's of Savvy Mobile Marketing [INFOGRAPHIC]
    If you’re a traditional B2B company, your mobile visits may be closer to 15%. For example, if your company is taking part in a trade show , you might encourage people to sign up for a free giveaway by scanning a QR code at your booth. Do you know what the top three Google searches are for mobile marketing? Pin It. Pin It.
  • BLUE FOCUS MARKETING  |  SUNDAY, FEBRUARY 9, 2014
    [Companies] IBMer @EthanMCC Talks @SocialEmployee w/ @CKBurgees plus @tamicann video at #IBMConnect #socbiz #IBM
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Watch live streaming video from ibmsoftware at livestream.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 16, 2013
    [Companies] Five ways to help your product market itself online
    good example of this is the social influence company Appinions. Can you provide a public option that allows business users to highlight and share content that might promote them or their company? By Neicole Crepeau, Contributing {grow}  Columnist. Here are five methods to consider. 1) Perfect Social Prompts. Was this helpful?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Companies] Can You Ever Really Scale Social Media Marketing?
    The company was started by two people who owned franchise locations of Home Instead Senior Care. It really depends on the audience of that particular company and where they go for their information. Alisa: If you are trying to manage social media, and especially if you are doing so for more than one company, schedule your updates.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 14, 2013
    [Companies] Sales Prospecting Perspectives Weekly Recap – Week of June 14, 2013
    While most companies identify prospects using a CRM system, many do not also create a list for what she calls “strategic referral partners,” or people who refer and champion your business and its content. It’s always interesting to hear the perspectives of the head of a company and inspiring to see his personality shine through.
  • THE ROI GUY  |  THURSDAY, DECEMBER 9, 2010
    [Companies] Winning the Social Media Engagement Contest
    The findings highlight distinct differences in levels of engagement based on company practices and customer profiles, with many companies and industries displaying an enormous leveraging of social media versus peers. Alinean Research of Fortune 500 Level of Engagement on Twitter, Facebook and LinkedIn.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Companies] The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers
    Corporate Performance Management software company Prophix created a quiz called “ Take the CPM Challenge ” that saw a 47% clickthrough rate and 57% lead submission rate. Each of these serves to position the company as an expert in the field – and they have achieved conversion rates in excess of 70%. 4. quiz when it was hot? and so on.
  • B2BBLOGGERS  |  TUESDAY, JUNE 26, 2012
    [Companies] 5 Secrets Behind A Strong B2B Content Marketing Strategy
    With this content, you can showcase expertise and provide helpful insight; you can attract attention and make clients and customers interested in you and your company’s services. Keep in mind that even in social media and online networks, people connect to people rather than machines or companies. Don’t be a bore. Make it personal.
  • THE ROI GUY  |  MONDAY, FEBRUARY 20, 2012
    [Companies] What is the Do Nothing Buyer Costing You?
    Consider a typical $500M revenue software company. For a $500M software company, making such provocative sales and marketing tool investments can help address a substantial part of the stalled deals. As a result, many buyers are forced to do-more-with-less, and are more risk adverse. The numbers may surprise you. and “Why Now?”
  • VIDYARD  |  MONDAY, JULY 18, 2016
    [Companies] Frost & Sullivan Honors Vidyard with Customer Value Leadership Award
    KITCHENER, Ontario – July 19, 2016 – Vidyard , the video intelligence platform for business, today announced that Frost & Sullivan awarded the company its 2016 North American Customer Value Leadership Award for the video analytics market. Vidyard also has demonstrated analytics knowledge that prove sales and marketing strategies’ ROI.”.
  • VIDYARD  |  TUESDAY, JULY 19, 2016
    [Companies] Frost & Sullivan Honors Vidyard with Customer Value Leadership Award
    KITCHENER, Ontario – July 19, 2016 – Vidyard , the video intelligence platform for business, today announced that Frost & Sullivan awarded the company its 2016 North American Customer Value Leadership Award for the video analytics market. Vidyard also has demonstrated analytics knowledge that prove sales and marketing strategies’ ROI.”.
  • ACT-ON  |  FRIDAY, JULY 29, 2016
    [Companies] 7 SEO Tactics Most Marketers Ignore
    Sure, there are millions of web pages competing for any given keyword, but how many companies have made a sustained, strategic effort to rank? How many companies have even done the basics of SEO ? Search engine optimization has a reputation for being hard and brutally competitive. But is that really true? Ends up, not so many. Reddit.
  • CEROS  |  TUESDAY, APRIL 12, 2016
    [Companies] 5 Inspiring B2B Marketing Campaigns
    B2B companies have gotten a bad rap when it comes to marketing campaigns, and that rap isn’t entirely undeserved. IBM is a tech retail company, but one without the flashy consumer appeal of an Apple or Google. If your company has a long history, use it! Happy reading! IBM: 60 Years in Singapore. Why It Works. Key Takeaways.
  • WRITTENT  |  FRIDAY, OCTOBER 11, 2013
    [Companies] 7 Ways to Find Epic Blog Writers for Your Site
    Recent research shows that 61 % of clients are more likely to order products and services from companies that create custom content. Having more varied content, you’ll attract a new audience, your traffic will grow, your sales will rise, and your colleagues will be happy to realize they’ve made valuable contribution to the company wellbeing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 7, 2013
    [Companies] 3 Ways To Differentiate Your Brand in Search Engine Results
    audited a company called  Zmags , a company that produces digital publishing software. In The more people in your company that connect themselves to your business brand, the larger your web of connections will spread. Optimizing Existing HTML Title Tags. In the below image you can see an example of a Zmags HTML Title Tag. Music.
  • BIZNOLOGY  |  MONDAY, MARCH 10, 2014
    [Companies] Mobile is dead: start thinking mobility now…
    number of media companies are leading the way. (Photo credit: Irita Kirsbluma). Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media.
  • PAUL GILLIN  |  TUESDAY, JUNE 3, 2014
    [Companies] Peer Reviews With a Difference
    An entry on the company blog says only that it is “customized for each search, and includes things like the number and quality of reviews, proximity to your search, and a social weighting.” A spokesman said the rating is a calculated from a combination of friends, location, rating and recency. The Real Thing. rating.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Companies] Can’t Buy Me (Social Media) Love!
    quick look at @alienware confirms even though they are owned by Dell, they are not a traditional computer company. In social media, marketers buy attention with promotions or discounts. And research shows consumers expect this from marketers. 44% connect with brands on Twitter for discounts ( source ). How can social media create preference?
  • CONTENT STANDARD  |  SATURDAY, JULY 2, 2016
    [Companies] 5 Brands with Highly Successful Messaging Apps Strategies
    Not only have companies like Coach , Burberry , and Kate Spade gotten in on the WeChat red-envelope phenomenon, they have begun their own culturally relevant initiatives as well. Publishers like Fusion, Complex, and TechCrunch are just a few companies that have begun to utilize chat bots in Facebook Messenger. What happens from there?
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Companies] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second. And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. The lesson?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 30, 2015
    [Companies] 4 Perspectives That Should Shape Your View of Value Propositions
    Three decades ago, Michael invented the concept and coined the phrase while he was a consultant for McKinsey & Company. recently had the privilege of speaking with him about how this term should be applied in the B2B context. ”). Here’s a summary of what Michael revealed: 1. How do these experiences compare to the alternatives?
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 22, 2010
    [Companies] Stop Flushing Your Online Marketing Dollars Down the Toilet
    Some SEO companies keep doing the same old tactics – and you’re expecting but not getting great results. You need to crank out content that your prospects will find of value and that puts your company, product and services at the top of the list for the searches your prospects are doing. Tweet. SEO Has Changed.
  • TONY ZAMBITO  |  SUNDAY, AUGUST 14, 2016
    [Companies] Are Your Buyer Personas Data Overkill?
    And, more importantly, truly informs on customer strategies. I am afraid this can happen when companies are misguided in buyer personas, which are buyer personas in name only.  Information Overload by Jenny Chisnell. With many touted frameworks and processes being representative of buyer personas in name only.  Data Overload.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 14, 2011
    [Companies] Savvy Speaks: Know Thy Customer
    Last year I interviewed Tony Zambito of Goal Centric, a company that specializes in buyer persona development. Evaluate implications and determine how they inform the company's strategy. Marketing is all about knowing your customers – but how do you get this data? Heather. Set up a mock pitch to someone in this position.
  • SNAPAPP  |  TUESDAY, NOVEMBER 11, 2014
    [Companies] 3 Ways to Inject Personality Into Your Content
    One step in this direction is using the word “I” instead of “we” – we want to talk with a person, not an abstract representation of your company. There’s no real advantage to being formal or stuffy in your writing – it’ll just send the message that your company is formal and stuffy. It’s ok. We all get insecure about this now and then.
  • CONTENTLY  |  MONDAY, AUGUST 15, 2016
    [Companies] How to Hire Superstar Content Marketers
    No matter your company’s size or strategy, this guide will help you hire the right folks. Last year, Fractl and Moz scoured Indeed.com to understand the demand for content marketing roles. Their findings are not all that surprising. Content marketing job listings have grown 350 percent since 2011.
  • HUBSPOT  |  WEDNESDAY, MAY 8, 2013
    [Companies] Why I Made Our CEO Pay $600 to Monitor Social Media For a Day
    Keep the Entire Company’s Goals in Mind. And yes, I understand that he co-founded the damn company, so he''s probably the last person I need to give this advice to. If someone needs help getting in contact with someone at our company, they direct message us. As HubSpot’s social media manager, I was a little uh. Oh boy.
  • HUBSPOT  |  SUNDAY, AUGUST 11, 2013
    [Companies] Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
    We can''t all throw lots of money at stock photo companies for photos that may or may not get lost in our company''s labyrinth of files. With Graph Search, Facbeook users will have more -- and different -- ways to discover your Company Page and content. Let''s get to it! so it wants to help them discover those links. But hey.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 31, 2012
    [Companies] Please Don’t Read This Blog
    And personal connections in real life or on social networks do not engender trust or make it more likely that you will buy something from another company, simply because you “like” them or follow them or read their blogs. Do not read this blog post. Really! In fact, don’t read any blog posts. Blogs are a waste of time.
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Companies] When Social Media Fails | Social Media Today
    How many times have you heard it said that social media can help your company? How can a social media manager be successful without any input on the company brand? Written by Ryan Connors. All you have to do is learn a few simple tricks about tweeting and likes and soon enough you’ll be living large. Better yet, just pay Mr. or Ms.
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Companies] When Social Media Fails | Social Media Today
    How many times have you heard it said that social media can help your company? How can a social media manager be successful without any input on the company brand? Written by Ryan Connors. All you have to do is learn a few simple tricks about tweeting and likes and soon enough you’ll be living large. Better yet, just pay Mr. or Ms.
  • ANNUITAS  |  THURSDAY, MAY 22, 2014
    [Companies] From SiriusDecisions Summit 2014…
    Tony Jaros then perfectly translated Malcolm’s message for marketers, painting the very optimistic picture of B2B growth expectations with 90% of companies surveyed in the Intelligent Growth Study saying they expect to grow. Sirius unveiled their five pillars for growth that companies rely on today in order to see growth: Markets.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 28, 2011
    [Companies] Which Social Network is Right For B2B Marketing?
    Blogs and media companies : where is their content widely shared? When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Take a quick look at the very different sharing patterns of the three sites below. Mashable : Twitter is huge, LinkedIn isn’t even included.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 12, 2012
    [Companies] Marketing Automation Software Stays Hot | Neolane secures $27m investment
    Neolane is the latest company to announce substantial new funding. Keep in mind that most companies need the help of companies like AcquireB2B , PointClear or Find New Customers to help with challenging issues such as buyer personas, lead nurturing, lead scoring and content marketing. __. Marketing
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Companies] 5 Lessons to Learn from the World’s Worst Press Release
    Even if there isn't a gigantic underlying news story, you can certainly find some kind of news hook and reader benefit that makes your company or your client meaningfully newsworthy. The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck!
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Companies] 5 Lessons to Learn from the World’s Worst Press Release
    Even if there isn't a gigantic underlying news story, you can certainly find some kind of news hook and reader benefit that makes your company or your client meaningfully newsworthy. The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck!
  • REPUTATION TO REVENUE  |  MONDAY, APRIL 4, 2011
    [Companies] B2B marketing as media: Six ways to think like an editor
    What's actually going on in your industry, market, company, etc.? Eloqua hired Jessie Noyes  as a corporate reporter a few months ago to "cover" the marketing industry; I'd love to see more companies take a similar step.  . We have to focus on providing "readers" and "viewers" (i.e., What kinds of content should you actually create?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 27, 2013
    [Companies] Sales Prospecting Perspectives Weekly Recap - Week of September 27, 2013
    She spoke with the president of a marketing company in Ohio, and their conversation yielded some interesting results. Laney offers succinct tips for creating the right “what we do” statement for your company. Happy Friday! According to Lisa Dreher at BtoB Online, a little humor can go a long way when marketing to CEOs.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [Companies] How Converged Media is Changing Content Marketing
    The bar has been raised high by consumer companies and B2B marketers need to satisfy these same expectations. About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. B2B Buyers are Also Consumers. The world moves faster in general.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Companies] 5 Signs You Don’t Know Your B2B Customer
    She makes a great case that by seeking to create a “continuum experience” where regardless of where the interaction is coming from, whether marketing or sales, companies should build on a foundation of consistent messaging and storytelling across all channels, cross-functionally. Do you remember the board game Guess Who? This month?
  • CLOUD POTENTIAL  |  SATURDAY, JULY 16, 2011
    [Companies] Your revenue and Buyer Personas, Buyer Journeys, the Buying Process, and Buyer Scenario
    Creating them helps everyone in the company understand better who buyers are and what they want. Buyer Personas have become standard website design tools. Of course, the personas must be created by interviewing real customers, or they will not be accurate - which will defeat the whole purpose. Guessing or assuming is a big mistake. read more.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 7, 2015
    [Companies] 7 Modern Marketing Experience Takeaways
    Prior to founding B2B Fusion, Jon held global CMO roles for 10 years in private and public technology companies in Silicon Valley, NYC, and Luxembourg. The most valuable peer company presentation in my opinion was by Jeff Rummer and the Covidien/Metronic team with their Account Based Journey. Oracle Marketing Cloud
  • HUBSPOT  |  FRIDAY, MAY 7, 2010
    [Companies] How to Setup a Twitter Business Account in 3 Easy Steps [Video]
    company account has numerous advantages and benefits over a personal account, and it can greatly increase your brand and traffic online. You can connect with other companies in your industry, network with high profile people, receive traffic and leads , and interact with your customers. post your first message! Quality content is key!
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2016
    [Companies] Dynamic Duo: Close More Deals with Sales and Marketing Alignment
    For example, a top-of-funnel asset might have a lower score than a middle-of-funnel or bottom-of-funnel asset to indicate that the buyer is at the beginning of their buyer’s journey and perhaps just becoming aware of your company. He spoke about “Lead Generation: Strategies that Kill the Competition.”. Lead Scoring. Asset Scoring.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Companies] Invitation: IBM #SocialBizChat to Host @SocialEmployee w/ @kevinbrandall, @ckburgess, @mnburgess #socbiz #HR
    We are proud to announce that IBM (@ IBM ) has selected The Social Employee (@ SocialEmployee ) for “ The Shortlist ,” the company’s monthly book club. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? 12, 1 p.m. 12, 1 p.m.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 6, 2014
    [Companies] Facebook or Twitter – Which is Better for Your Small Business?
    Choose Twitter if: You want to share great information that’s not directly tied to your company. Finally, at the current time, Facebook is still leading the pack on driving social traffic to most company’s blogs and websites. Did you read the predictions about social media use for small businesses in 2014? Twitter. Overall.
  • MARKETING ACTION  |  TUESDAY, JUNE 18, 2013
    [Companies] 3 Social Dos, 3 Social Don’ts
    With these adoption figures, social media marketing is at an all-time high – and so are company expectations. There is only so much you can share about your company’s positive attributes before you turn people off. With the transparency social engenders, social media marketers need to be doing certain things, and avoiding others.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 5, 2012
    [Companies] It’s Not About Having the Leads You Want; It’s About Wanting the Leads You’ve Got
    As a matter of fact, most companies need to do a better job of managing leads they already have. As a matter of fact, most companies need to do a better job of managing leads they already have. by Seth Resler. Read that sentence again. I’ll wait. Yes, Virginia, you’ve had the power inside you all along. Nobody wins.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 26, 2015
    [Companies] Carlos Abler is Changing Culture with Content on the Content Pros Podcast
    He’s the content czar for 3M, a company that makes way more than Post-It Notes. “Content is the blood that flows through all of the organs of the company. You may think you know what it’s like to be in charge of content for a large enterprise, but Carlos Abler will prove you wrong every time.
  • KEO MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Companies] Mobile Users Want Access to Local Business Information
    Among the revelations were some interesting findings about how heavily mobile users rely on their devices to provide information about local companies. Including basic company information on a website may seem like a no-brainer, but apparently it’s something that many companies overlook.
  • THE ROI GUY  |  TUESDAY, OCTOBER 9, 2012
    [Companies] Microsoft Cloud Security Readiness Tool (Powered by Alinean)
    Microsoft recently commissioned a study revealing that security and regulatory concerns are holding back cloud adoption, but that companies that have overcome these concerns and adopted a solid cloud strategy are realizing significant business and security benefits.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 13, 2011
    [Companies] Content marketing is not enough — The fulfillment gap
    Too many companies focus on the on the point of sale as the key milestone, doing everything they can to close a sale. Instead of just trying to get money from customers, companies need to focus on getting customers satisfied with their purchase.  A big part of this is the disconnect between sales and fulfillment.
  • VIDYARD  |  FRIDAY, FEBRUARY 12, 2016
    [Companies] How to Create a Powerful Event Kick-Off Video
    Show them what you have to offer them, and give them every opportunity to make the most of the event without feeling like they’re being chased down and pressured to buy whatever your company is selling. You’ve built up the hype. Now you have to live up to it. You’re holding a major event for your key audiences. With video, of course.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Companies] Contently Case Story: How AARP Media Sales Taps a Trillion-Dollar Market
    People don’t necessarily think of AARP as a media company, but the organization has an impressive history as a publisher. Under BrandAmp, companies work with AARP Media Sales to craft high-quality custom content to inform and tell their brand story to their target audience. trillion. history of storytelling. road trip.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 5, 2013
    [Companies] Pinterest for publishers
    In its own aesthetically-pleasing way, Pinterest is an untapped resource for many companies and a retail powerhouse. Think about your own social media efforts or those of your company – particularly if publishing is your gig.  (Photo credit: Wikipedia). As a publisher, you’re probably already involved in Facebook and Twitter.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Companies] 6 Horrific Practices of Direct Mail (and What Great Email Marketers Do Instead)
    While we’re thankful to see companies figure out what makes a great marketing email , we still couldn’t resist exploring direct mail’s tactics and how they compare to successful inbound marketing campaigns. Let’s rip the Band-Aid off right away: Direct mail''s a pain in the butt. Email Marketing vs. Direct Mail. this to be sent. In fact, 1.9
  • SALES ENGINE  |  TUESDAY, JANUARY 5, 2016
    [Companies] If Your Leads Stink, Time to Update Your Buyer Personas
    Lead generation is not about buying lists with basic demographic (like titles, industries, and revenue size), which is why it’s so annoying when list vendors position themselves as lead generation companies just because they have contact information. To do that effectively, you must think like a publisher. Who are they? Content Strategy
  • LEANDATA  |  THURSDAY, JULY 23, 2015
    [Companies] What sales and marketing professionals have in common with reporters
    The goal facing all of us is to gather as much information as possible — data, if you will — about an entity that also cannot “speak” for itself: A company. We try to find out who are the key players — the decision-makers — inside the company. Through those individuals, we hear the company’s story.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 5, 2011
    [Companies] Dun & Bradstreet Uses B2B Social Media to Bring Data to Life
    What’s more, social media is part of how we bring D&B’s data to life: we’re a dynamic company and we want to connect D&B users with the people behind the data and insight as much as possible. Hoover’s (a D&B company) had two blogs and one of them has been retired. Social media enables us to do that.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2011
    [Companies] Savvy Week in Review: November 18th
    dare you to not think differently about your company tagline after reading this post by Chris Koch. Is it really Thanksgiving NEXT WEEK?!?!? For all our U.S. readers, turkey day is nearly upon us. That's right, the holiday season is revving into full gear. each week of the year. Enjoy! Loved this reality check. How sane is that? Blog on!
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 11, 2010
    [Companies] 100 Tips for Trade Show Lead Generation
    Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Don't stop the dialog.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Companies] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    ANN                 Looking at the social networks where you are most active, and where your customers are most active or your prospects are most active, is definitely the place to start. I can’t say that there’s one channel that is going to work for every company out there. An Act-On Conversation. link]. That number surprised me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] How Facebook changes our behavior
    This is a company that can affect our opinions. This is a company that can affect our opinions. I always find it curious when people compare our social media presence with our REAL presence in the “real world.” ” What makes people think that Facebook is NOT the real world? We create our personality on Facebook.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 22, 2013
    [Companies] 3 Steps to Using Data in an Imperfect Data World
    Creative: Create Serendipity Serendipity isn’t a banner ad or landing page that knows your name, company or industry. Data is reinventing the online advertising market. Today, algorithmic media buying is one of the fastest growing areas in online advertising and without data, it wouldn’t even exist. Glad you asked.
  • WRITTENT  |  THURSDAY, JANUARY 29, 2015
    [Companies] 17 Battle-Tested and Data-Backed Writing Tips
    Stop Making “Announcements” Sorry, but no one wants to read about your company’s latest development. In one of the stranger data-backed writing tips we’ve encountered in a while,  Fast Company reports that aggressive words like “bleeding” and “kill” can be very engaging to audiences.
  • VIDYARD  |  TUESDAY, AUGUST 30, 2016
    [Companies] 17 Reasons Why Small Business Need (More) Video
    Lucky for you, viewers’ understanding of a company’s product tends to increase by 74% when they watch video instead of read text. Companies that use video are growing revenue 49% faster than those who don’t. Remember when you were in school and you took every opportunity to get free food? Okay, maybe you still do this, I won’t judge).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, MARCH 11, 2014
    [Companies] [Video] Dealing with Crazy-Busy Prospects
    That means you''ll have to really work hard to ensure they understand how much better – from a business value standpoint – that things will be if they work with your company. How does being "crazy busy" impact selling? It affects your prospects in a huge way. First of all, your prospects put up barriers to access. But it goes beyond that.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 20, 2015
    [Companies] Using Customer Data to Inform Your Personalization Strategy
    In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by generic company messaging, lose interest in a product, and move on to a competitor that better understands their needs. Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 14, 2015
    [Companies] How To Estimate Inbound Marketing ROI [Calculator]
    But the truth is, most companies are still not measuring their marketing ROI. Even some of the largest companies. have come to the conclusion that most companies are not measuring the ROI of their marketing for one primary reason – they don’t know how to start. Traditional Marketing - (45% of companies). But they want to.
  • LEADERSHIP  |  FRIDAY, MAY 2, 2014
    [Companies] Interesting Infographics: How To Use Storytelling To Reduce Information Overload
    In the infographic “ Cut Through B2B Information Overload with Storytelling ” by Beutler Ink and LookBookHQ , we are provided with valuable strategies to help us manage our company’s storytelling. The B2B industry is inundated with news and information. So how can you make your way through information clutter and get your message across?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 7, 2015
    [Companies] Understanding Known and Unknown Customers
    This can be either brands cross-sharing data under the same parent company, or via finding` a partner and trading data on the Oracle Audience Data Marketplace. To help answer these questions, allow me to explain the concept of the DMP. 2nd party data – is data that has been shared between you and a partner by mutual agreement. Great!
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Companies] The 6 Building Blocks of Organizational Structure [Diagrams]
    Behind every great company, division, or team is a great organizational structure -- a structure tailored to a company''s, division''s, or team''s goals, and one that helps employees understand how they fit into the bigger picture. The following is an excerpt from our free resource, An Illustrated Guide to Organizational Structures.
  • PWB MARKETING BLOG  |  FRIDAY, MAY 9, 2014
    [Companies] Trending and Analytics: Watch for Patterns
    It wasn’t until I pulled out the monthly reports and aligned them with significant news releases – Market crashes, major companies going under, etc. This past week I have been busy prepping monthly analytic reports for clients. You’ll be surprised at how factors in your environment may affect your website traffic. Tammy.
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 31, 2012
    [Companies] Thought Leadership is the New Black for B2B Marketers
    According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. The old way of marketing features and benefits no longer works for B2B marketing success. Even the new content marketing is not enough to generate successful results, says Ernst.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Companies] Why Product Launch Plans Need to Include Social Networking
    So, for both start-ups and established companies, when that new product idea is just a glimmer in your eye or a vague concept in your head, don’t forget to plan ahead and invest in time to build relationships in the industries appropriate for your new product, and leverage social media to do so. Tweet. ” Their answer?
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MAY 24, 2010
    [Companies] The Brave New World of B2B Marketing - Are You Ready?
    Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences. B2B buyers are more sophisticated than ever.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Companies] The Importance of a Good Leadership page – Rob and Deploy Ideas
    Thanks to LinkedIn and WordPress.com for great support to help me add it! I’ve been talking with a cool company called Conversant Media. He also served as President of North America for Catalina Marketing Services, providing behavioral insights, database marketing and Internet solutions to key Fortune 1000 companies. Bottom line.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 5, 2014
    [Companies] YouTube Analytics Decoded
    Unlike the majority of social networks that offer little more than “vanity metrics,” YouTube Analytics gives marketers the tools they need to drill down and decode specific metrics- with help from its parent company, Google of course. Demographics – B2B companies understand the importance of determining their audience. Monitor.
  • SYNECORE  |  FRIDAY, FEBRUARY 6, 2015
    [Companies] Why You Should Never Use a Website Builder to Design Your Website
    What’s more, site builder companies often offer plans that start off free, but do not stay that way. Suppose that you want to build a new website, but you don’t know whether to hire a web designer or try to design the site yourself using an online site builder like weebly.com or wix.com. Flash. Reduced Credibility. Spammy URLs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Companies] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    My thought was that this would level the playing field a little by making the content more comparable and would force students to compete in a very crowded holiday content market, which would be good experience (since holiday content is pretty standard practice in almost any company). And I’m glad I did. Get attention, drive action.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 1, 2016
    [Companies] 4 Simple Tips for Making the Most of Your Marketing Budget
    If the adage "what gets measured, gets managed" is true, and improving the customer experience is truly a priority throughout the company, then measuring, reporting and analysing this at the board level is a must. As every senior marketer knows, it’s essential to squeeze every last drop of value from your marketing budget.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Companies] How to Launch Fresh, Fun and Fantastic Sales Training for Millennials
    Beware that some of these peers may not be well-versed on company strategy, so stay tuned with and help grow the influential, leadership types. Sales Prospecting Perspectives is pleased to bring you a guest post from Josiane Feigon , President of TeleSmart. The challenge of ramping them up and transferring knowledge is big.
  • KAPOST  |  FRIDAY, JULY 8, 2016
    [Companies] Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C
    But no one does customized content like a B2C company. The group atmosphere, where many different companies are present, removes the obligation of talking to sales one-on-one, while still allowing prospects to see the tool in action and even jump in with questions. 2. There’s a myth among B2C marketers. ” Yeah, no. Segment.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2012
    [Companies] The Two Core Elements of B2B Social Media Marketing Success
    Truly “social” content will go beyond those basics, and also be: • Optimized: content is more likely to be found and spread if it contains the words and phrases your buyers are using, rather than jargon or internal company terminology. Content is like singing a song. On American Idol. Late in the season. Case studies. Video.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 8, 2011
    [Companies] The World’s Best Non-Profit Blogs
    Last year, when I compiled a list of The Best Company Blogs in the World , I noted that it was a depressing experience.  Most company blogs aren’t that good and I’m a little sad to say we had a similar experience with the non-profits. Blogs and social media are critical communication tools for non-profits. Feeding America.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Companies] 3 Top Social Automation Tools
    ” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. It might even be one of my most successful posts. HootSuite. SocialOomph.
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