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  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 7, 2013
    [Companies] Social Media Lead Generation: Easy As 1,2,3?
    Now using Social123, you are able to pull a list based on twitter handles, have that list appended with Linkedin data and produce a marketing list containing Name, Title, Company, and Email Address. Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. At least, not at first glance.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 30, 2012
    [Companies] 5 Ways To Maintain Your Clients
    I was chatting with a Sales Director at our company this morning who asked an interesting question: How do you explain the increase in our client retention rates recently? While some factors are out of our control, there are many steps we should take in order to retain clients as long as possible.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 4, 2010
    [Companies] Why You Absolutely MUST Cold Call At The End Of The Year.
    There are thousands of other companies with products that don’t compete with yours but the person that buys their product also buys yours so while you are not competing with them for the same line item, you are absolutely competing with them for something just as precious… face time. Come November attitudes change. Everyone.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 24, 2010
    [Companies] Want to make money? Teach them how to fish
    heard story after story of people who had worked at the same company for years, were laid off and have since not been able to find jobs. I recently went to a networking event where it turned out the majority of attendants were middle aged unemployed people. She scoffed at the idea and refused the opportunity. Right now it's not about you.
  • INSIGHTIQ BLOG  |  TUESDAY, JUNE 12, 2012
    [Companies] Dashed hopes and expectations - the big no-no in customer experience
    That is a real shame.    In this era of customer engagement, when customer experience and involvement are supposed to be paramount and companies are trying to listen into social networks for customer feedback, airlines remain a throw back to another era - see no feedback, hear no feedback -  in what remains primarily a service industry.   .
  • WRITESPARK  |  TUESDAY, FEBRUARY 16, 2010
    [Companies] Do You Need a Freelancer or an Agency?
    Technology companies typically maintain relationships with one or more advertising, marketing, and public relations agencies for services related to sales promotion, including copywriting. How can you determine whether a project needs an agency or a freelancer? The questions below can help your decision-making. Lower costs. Time savings.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, FEBRUARY 22, 2012
    [Companies] Your Niche: The First Step to Networking Success
    Problems Solved – The online marketing firm that specializes in companies reaching baby boomers. Service Offering – The IT firm focusing on Fortune 500 companies with high risk/high reward projects. In Seven Rules for Effective Networking , I argue that a successful networker must be: Distinctive. Strategic. Systematic. Responsive.
  • ACQUIRING MINDS  |  FRIDAY, SEPTEMBER 27, 2013
    [Companies] Are Millennials wired but not to sell?
    He complained to me that the younger sales people at his company do not hustle and are lacking a work ethic. 'I was speaking with a salesperson in his 60s who regularly outsells many of his younger peers. sales manager noted to me that the industriousness of salespeople was diminished as you moved westward from the US east coast.
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 10, 2009
    [Companies] Genius.com Accelerates The Close Part 2 - Smashmouth Product Review
    As opposed to the obligatory comment from the company, I asked if I could speak with a power user. In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro. Since then, we've had the opportunity to work with and evaluate Genius Enterprise. The one liner summary: marketing automation and sales enablement with a 2.0 twist.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 1, 2009
    [Companies] Lead Generation Checklist - Part 2: Sales and Marketing – One Team
    Your organization’s way of selling and marketing must confirm to the customer’s buying process, driven by a clear understanding of both the needs and the impact of those needs on both the company and your customers. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ The post received a lot of great comments.
  • ANYTHING GOES MARKETING  |  SATURDAY, MAY 12, 2007
    [Companies] How do I Generate More Leads from my Website?
    In addition, you may need to use data from third party sources (such as D&B) to verify how qualified a company is rather then relying on what the web visitor provided. Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? What does this mean? What does this mean?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, JULY 1, 2009
    [Companies] On Lead generation: Insist on lead quality over quantity
    If you really want to make a difference in your company’s sales, dig deeper. Under increased pressure to help drive revenue in this challenging market, many of us are tempted throw as many leads as we can to our sales team. I'm still my the cost-per-lead focus only approach to lead generation. Dig deeper.
  • PR MEETS MARKETING  |  THURSDAY, APRIL 17, 2008
    [Companies] PR Meets Marketing Weekly Articles: April 17, 2008
    Maybe I'm spoiled that my company has incorporated lead scoring into our products.    .  . This week's Weekly Articles looks at a variety of topics from Twitter, search to spamming bloggers. Another interesting article highlights lead scoring benefits and how sometimes a bad pitch isn't really a bad pitch. Enjoy.  . He succinctly states:  .
  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Companies] New York Times Rolls Out Annoying Ad Format, and Other Stories You Missed Today
    Snapchat has no revenues and its only product is an app that lets you take pictures that disappear in a few seconds, yet the company just raised money at a valuation of more than $800 million, and this all totally makes sense, Henry Blodget explains on Business Insider. 'Lots going on today in the world of marketing and beyond. Go gays!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Companies] Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)
    With the consumerization of IT and customers becoming social, it is imperative that B2B companies begin to engage. So what are the 7 myths that hold B2B companies back? You can take a lot of cues from how B2C companies engage with your customers. by Dayna Rothman We are halfway through our first day at Marketo User Summit.
  • THE POINT  |  THURSDAY, OCTOBER 10, 2013
    [Companies] Marketing to the Person, Not the Business: The Critical Importance of Personal Value
    Most companies market Webinars in terms of how the information can impact the prospect’s business: “Hear how Customer X used Software Y to increase revenue …”. 'Dave Brock wrote an excellent post recently (“ I’ve Never Ever Sold a Computer or Piece of Software ”) on what technology buyers really buy. Like the ability to keep one’s job.
  • READYPULSE  |  MONDAY, AUGUST 19, 2013
    [Companies] Visual Storytelling #WOMMAchat
    As a company that specializes in content marketing strategies, ReadyPulse jumped on the opportunity to co-host a #WOMMAchat on Twitter. Storytelling allows consumers to see the less serious side of companies, and they form a stronger bond with them through relatable interests, other than business. What is visual storytelling?
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2011
    [Companies] How to Eliminate Gobbledygook from Your Website [Marketing Cast]
    Have you ever visited a website, spent about 10 minutes on it, and still left wondering what exactly that company does? If all companies in your industry are focused on the same keywords, these phrases become more competitive and expensive to rank for. If yes, you have definitely experienced the confusion of gobbledygook.
  • WEBBIQUITY  |  TUESDAY, APRIL 26, 2011
    [Companies] New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
    Clicking the SEMRush icon within the pop-out or sidebar opens a new window displaying the keywords bid on by that company, and for each keyword the average cost per click, destination URL, percentage of AdWords traffic driven, percentage of AdWords costs and more.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 13, 2010
    [Companies] Tips For Opening Your Sales Prospecting Calls
    recommend trying this instead: “Hi Prospect Name, this is Laney Pilpel with XYZ Company. Prospect Name, are you the person responsible for managing the tracking and shipping at XYZ company?” If I were to receive a phone call from someone I didn’t know that said, “How’s your Tuesday going?”
  • GREAT B2B MARKETING  |  THURSDAY, MAY 6, 2010
    [Companies] What’s the Big Idea? Why You Need to Pay Attention to Your Brand Promise
    company can occupy different positions among various audience segments. While there are some pitfalls to avoid, companies can gain major benefits from properly positioning their key executives. In reality, even a great product or service has to be marketed properly to succeed. The lesson is simple: be different and have a BIG IDEA.
  • ILLUMINATING THE FUTURE  |  TUESDAY, MARCH 22, 2011
    [Companies] Level the Field, Win the Deal
    What I'm seeing is companies failing to position themselves as thought leaders on the issues that matter most to their potential clients. We've helped these companies articulate a thought leading position on key issues. What's impeding your growth and undermining your success? I'm wondering if it's an issue that you face. Let them.  .
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Companies] 32 White Hat Ways to Build Inbound Links
    18) Write a press release about interesting company news. 19) Send out a joint press release when your news involves another company. This can help reach thousands of other related sites that, in a press release about just your company, may not have linked to your site. 23) Partner with companies in complementary industries.
  • BIZNOLOGY  |  WEDNESDAY, MAY 21, 2014
    [Companies] Improving PPC Performance: 10 competitive monitoring tips every search marketer should know
    In this webinar, you’ll learn the ten most important monitoring tips involving: Keywords:  Learn the keywords used by any company. 'Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results. CTR:  Create benchmarks for CTR and click volumes for 1,200 different verticals.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Companies] [Video] The Rise of Social Selling
    It's about researching this user-created content to learn more about the people and companies you're meeting with. Have you heard the term "social selling" yet? If not, brace yourself. It's the way of the future. So what is it? Basically, it starts with social media -- which is simply user-created content. Gathering sales intelligence.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Companies] 3 Ways to Justify Your Event Spend
    This data can be used to improve the event experience, but more importantly, it can be used to qualify sales targets, improve lead generation, and optimize a company’s overall marketing strategy. How does your company justify investment in marketing events – or justify not investing in them? 2) Basic Event Metrics. In Conclusion.
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 30, 2010
    [Companies] What Are Your B2B Customers Saying About YOU?
    Even further, one of the ways social media influences buying behavior is through cognitive accessibility and its ability to keep a company top-of-mind – and, thus, an “accessible” option – when it comes time for the customer to make a buying decision. Are they in industry chat rooms?
  • SAZBEAN  |  THURSDAY, AUGUST 4, 2011
    [Companies] 15 Sources of New Content for Your Social Media Strategy
    Customer Service – What questions and concerns are customers bringing to the company? Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Ask co-workers and colleagues as well.
  • HUBSPOT  |  SUNDAY, DECEMBER 23, 2012
    [Companies] Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week
    The original changes would have allowed Instagram to “share user content and your information” including data such as location, cookies, devices, and more with Facebook owned companies. So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve similar success? Not bad! Uh oh.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 1, 2011
    [Companies] The Art of the Infographic: 9 Compelling Characteristics You Need to Know
    targeted theme that combines your company’s interests with a creative flair is always a great choice. Give your design some weight by relating it back to your company and its goals – anecdotal evidence is a great way to get people to listen and relate to what you say. Here are nine key characteristics to keep in mind: Visual Interest.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 11, 2011
    [Companies] Inside Sales Managers: You're Only As Good As The People On Your Team
    When I landed my first sales job I reported to the owner of the company. That company churned and burned faster than any business I'd ever been with, to the point you were hesitant to say Hello and start a conversation with a new hire because the reality was they'd most likely only last a month or so until they disappeared from the office.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 6, 2011
    [Companies] Are You Making Enough Teleprospecting Mistakes To Succeed?
    was recently calling into fortune 500 company. You can only imagine the difficulty and road blocks the most resourceful BDR runs into without a contact name at a company of that size with a strict no name, no transfer policy. This post is a follow-up to a spinoff of my recent blog “Are you Calling a List or Finding Opportunities?”
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2010
    [Companies] Improve Business with Surprise and Suspense
    Godin's closing remarks, suggesting that companies try to "radically over-deliver," reminded me of the "Pyramid of Expectation" described to me by Savvy friend Scott Gould. Many companies consider this to be a huge accomplishment, when - in truth - this is just how it should be. " in 300 words or less.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Companies] 7 Reasons No One Shares Your Blog Content
    Janet is the head of marketing for Shareaholic, a company that creates content sharing tools for publishers. Your company is interesting to you. So she might subscribe to a blog full of company party photos, product feature updates, and long essays written from your point of view. This is a guest post written by Janet Aronica.
  • HUBSPOT  |  MONDAY, MARCH 7, 2011
    [Companies] Business Blogging Up 17 Percentage Points in 2 Years [New Data]
    HubSpot's latest State of Inbound Marketing study revealed a remarkable trend about business blogging: From 2009 to 2011, the percentage of respondents with a company blog grew from 48% to 65%. This is third consecutive year in which the study was conducted. This rapid growth means that businesses are now in the minority if they do not blog.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 3, 2014
    [Companies] Are You Making These 5 Common Content Marketing Mistakes?
    He explained that “Youtility” is the concept of providing valuable content for your readers and customers, to the point where your company becomes valued, trusted, and synonymous with being useful. So when the time comes to make a purchase, your company is the obvious choice. Don’t Know Your Audience. Wait, what?
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Companies] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    In my work consulting, coaching, and speaking to various organizations on how to leverage social media for their business objectives, I sometimes come across some that I feel can be role models in terms of how they utilize social media for their company. Please briefly first describe your role at Towers Watson. Absolutely! B2B Sales Bloggin
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 2, 2010
    [Companies] Top 15 Recommended Social Media Books of 2010
    And if 2009 was the year in which companies were still wondering whether or not social media was relevant or not to their business, I see 2010 as the turning point where businesses are not asking whether or not they need to integrate social into their marketing but how to go about doing so.  Will it become required reading at your company?
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Companies] Best Practices for Mobile SEO
    After all, studies have found that 57% of mobile users won’t recommend companies with poor mobile websites. 'Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the  Mobile Marketing Association (MMB). In 2013 there were 1.4 alone.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    Sometimes a partnership with an agency is the only way to accomplish the marketing goals your company has established. Don’t fret if you don’t think your company fits into one of the five molds. Brand journalism isn’t just restricted to established content powerhouses like Cisco, Intel, and Microsoft. 2) The New Media Content Model.
  • DIGITAL VOICES  |  FRIDAY, DECEMBER 27, 2013
    [Companies] This Week in Digital Strategy 12.27.13
    This failure can be a lesson to companies big and small trying to climb up the Google search rankings. 'Happy Friday, everyone! With the major holidays behind us we look forward to a new year filled with insights into the world of digital strategy. How Habits Can Impact User Behavior via inspireUX. Numbers do not lie.
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 3, 2014
    [Companies] Inaccurate Marketing Data Beware! The Justice League of VBMA is HERE!
    There is no need for hiring IT staff or installing and maintaining hardware, while companies enjoy the same perks and capabilities of a professional call center at a fraction of the cost. If a company already operates accounts with Salesforce, Google Analytics, ZenDesk, or other automated solutions, Fluid Integration Man is at your service.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 4, 2012
    [Companies] Top 10 Social Media Marketing Questions
    This survey with 3800 marketers, half of whom work for B2B companies, uncovers the “who, what, where, when and why” of social media marketing. Our friends at Social Media Examiner just released their 2012 Social Media Marketing Industry Report. This was an open-ended question on the survey. Top 10 Social Media Marketing Questions.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 12, 2010
    [Companies] Marketing Leads: Quality Vs. Quantity
    In some companies “nurture happens&# almost by accident. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process. So marketing sends more. The 1.1
  • HUBSPOT  |  TUESDAY, JANUARY 8, 2013
    [Companies] 7 Real Marketing Interview Questions From HubSpot's CMO
    Now pretend you're the CMO for the company, and you have to decide what your marketing team should do to improve their marketing.". The file contains information about each lead, such as their industry, title, company size, and what they did to become a lead (e.g. All my best interview questions are here for the taking. Next Steps.
  • CONVERSIONATION  |  THURSDAY, JULY 28, 2011
    [Companies] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
    With social media marketing, we noticed exactly the same phenomenon at first (and unfortunately still do with many companies). Marketers quite often ask the wrong questions as long as they think from a channel, company, product and message-oriented view rather than a customer-centric and purpose-driven one. Sounds familiar again?
  • VIDYARD  |  MONDAY, JULY 7, 2014
    [Companies] YouTube Best Practices: Target Your Audience With Strategic Pre-roll Ads
    Videos are snack-sized, convey your company’s implied persona, and are irresistible to prospects who want to consume info quickly. Today I want to take a look at Wishpond , a B2B company offering simple tools for creating epic marketing campaigns. leaving YouTube to cruise around their branded content instead!).
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Companies] B2B Marketing Predictions For 2011
    Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. think it’s obviously a bigger issue the bigger the company. agree Marketing is getting a seat in more B2B companies. So here is my list of B2B Marketing Insider predictions for 2011.
  • VIEWPOINT  |  THURSDAY, JULY 19, 2012
    [Companies] PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations
    Click to start video at this point — Asked about what has or hasn’t happened in marketing and sales this year that’s surprising, Brian talks about the way many companies haven’t fully embraced optimizing their effective selling time by looking at marketing, lead generation and aligning sales and marketing. Stay Tuned
  • E-QUIP  |  FRIDAY, JUNE 17, 2011
    [Companies] E-Quip Blog: More Favorite Free White Papers
    Download Closing the Delivery Gap (Bain & Company). Eighty percent of the companies surveyed in this study claimed to deliver a "superior experience" to their customers. Drawing from Bains research findings, this white paper outlines how companies can close the obvious "delivery gap." Harding & Company. Posted by.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 10, 2013
    [Companies] How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]
    The company surveyed 416 sales reps and managers about how they prepare for, present and follow up on meetings with prospects and clients. 'by Amanda Batista | Tweet this We always give marketers props for wearing many hats – rightfully so. One of the many hats marketers should be wearing is the enabler to the sales rep.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Companies] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
    Google has also been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when they catch companies partaking in those types of deals. Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”
  • MODERN B2B MARKETING  |  THURSDAY, MAY 2, 2013
    [Companies] How to Survive as a Modern Marketer
    But it’s also an exciting time for marketers, as now more than ever before we can show how we are contributing to the overall success of the company. It’s in Marketing’s best interest to help get Sales up to speed on the newest technologies and ultimately to help our companies succeed. So, how do you do that? Use the right technology.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 1, 2010
    [Companies] Thought Leadership Interview #9 – Eric Goldman of Gossamar
    It’s not a cake walk – you need a lot of visitors to produce one sale: some companies tell us it takes 1,000 visitors to make a sale; some say it’s closer to 2,000. process which can and should be designed to suit the company (it’s resources, philosophy and culture, its state-of-need (urgent or long-term), and its budgets).
  • B2B MEMES  |  MONDAY, JULY 22, 2013
    [Companies] Time to Surf the Wave of the Personal Brand
    As Jeff Jarvis said in a tweet Ingram quoted, they need to be thinking of themselves as platforms for building individual brands—something I see few B2B publishing companies doing. For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. link]. Time is running out.
  • SAZBEAN  |  TUESDAY, JUNE 14, 2011
    [Companies] Providing Content Your Customers Want
    The same thing happens online, where companies push more and more marketing and promotional information at people hoping that it’ll drive someone to buy something. No one likes that pushy salesperson that keeps giving you more and more reasons why you should buy their product. Finding Your Customers’ Passion. Being a Resource.
  • CONNECT THE DOCS  |  WEDNESDAY, JULY 28, 2010
    [Companies] Campaigns to Conversations
    Listed companies will have to figure out relevance of terms like “silent period” and ‘selective disemmination” in this media. Social media requires constant interaction and almost instantaneous response. How should marketers tackle this challenge? What actions should marketers take in 2010?" Jessie Paul.
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Companies] Why Internet Marketers Must Always Be Testing
    In this day and age, amidst the ever-growing digital revolution, a company simply cannot maintain a highly successful website or online presence without testing. Bryan: When you think of hugely successful companies online, what companies come to mind? Interview With Brian Eisenberg on Testing. Amazon, Google, maybe a few others?
  • WEBBIQUITY  |  WEDNESDAY, JULY 18, 2012
    [Companies] What Could Kill Google and Facebook
    Try this: go to Facebook and see how long it takes you to find any way to contact the company: phone number, email address, even a fax number. Last year it stopped sharing tweet data with Google (bad for the SEO results of Twitter users) and more recently the company eliminated the ability to automatically share tweets on LinkedIn.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 12, 2012
    [Companies] Being Honest About Digital Marketing
    Sief, a former colleague of mine, has an MBA from a top business school and is a rising star at a technology company. Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. have essentially given up evangelizing the medium. I’m not either.”
  • SALES CHALLENGER  |  TUESDAY, APRIL 12, 2011
    [Companies] Does Skill Certification Enable Rep Complacency?
    The level of rigor that companies put into their certification varies though.  ve had conversations with companies that don’t believe there is such a thing as mastery in a competency though.  There’s been a lot of member interest of late (on our web site , in our discussion forums , etc.) about sales force competencies. 
  • SAZBEAN  |  FRIDAY, FEBRUARY 24, 2012
    [Companies] What Community Builders Can Learn From Research
    Last week at CSCW, 160 researchers from private companies and universities presented a paper. Universities and private companies like IBM, Microsoft and Google do some legit research. Two weeks ago, Tom Critchlow suggested that we work to close the gap between inbound marketing and content marketing communities. Why Should You Care?
  • SAZBEAN  |  TUESDAY, OCTOBER 18, 2011
    [Companies] 5 Steps to Ensure Your Business Blog Isn’t Boring
    This is not a meeting with another company or some agency. This is your chance to give customers an opportunity to identify with your company, so be friendly, show some personality, and maybe even crack a joke here and there. It seems that in the last few years, businesses have finally wizened up some. Need a better web presence?
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Companies] Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards
    Mashable shared some interesting data on how Twitter Lead Generation Cards are performing for some companies. In a case study quoted on Twitter''s blog, outdoor gear and apparel company Rock/Creek saw a 4.6% 'A few months ago, we told you that Twitter was testing out Lead Generation Cards. until now! Leads for everybody! Its offer?
  • ANNUITAS  |  SUNDAY, JUNE 30, 2013
    [Companies] Adobe To Buy Neolane For $600M To Fill Out Marketing Cloud
    'Industry observers say the acquisition helps to fill some gaps in Adobe’s Marketing Cloud but still leaves the company without a CRM platform. News & Press
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2010
    [Companies] Can Old Database Marketers Learn Digital Tricks?
    This is still more obvious at the start of the marketing cycle, when companies are first attracting customers into a relationship. Reality is a bit more messy, but it’s true that database marketing does support proper champion/challenger testing for companies willing to make the investment. Sorry for the rant.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 28, 2013
    [Companies] How To Bridge The Gap Between Inside And Outside Sales Reps
    The key to bridging this gap is to put some best practices in place so that a mutual trust is established and everyone is working towards the ultimate goal of bringing in more sales pipeline and revenue for the company. This is an obstacle that never seems to go away, and all sales and marketing VPs seem to face it again and again.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 3, 2011
    [Companies] 5 Ways to Get More from Your Content Marketing Plan
    She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Ok, I’m going to reveal a bit of my neurotic planning side. Several years ago, I was working full time and getting my MBA. My husband and I still laugh about the 15 cans of black beans loaded in our cart.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 16, 2010
    [Companies] 4 Secrets of Socially Shareable Content
    This applies to you, B2B companies! You're down with social. You've got yourself a blog, a Twitter account, and even a Facebook page. You understand that none of this works unless you're also down with content marketing, and you work hard to create excellent content so you have something to blog/tweet/Facebook about. But, something's missing.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 3, 2012
    [Companies] 5 Marketing Things to Stop Doing and 5 to Start
    Start creating great content , including a company blog and videos. When it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing. And start some new things. Here are some marketing things to stop doing and some you should start. What Marketing Things You Should Stop Doing. Spend it on content.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 23, 2010
    [Companies] Why Marketing Content is Key to Getting Found Online
    Let’s say you are a metal-stamping company, and your prospective customers are searching for “flat springs.” Tweet. The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches. It takes time to create all this content.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Companies] 5 Steps to Ensure Your Business Blog Isn’t Boring
    This is not a meeting with another company or some agency. This is your chance to give customers an opportunity to identify with your company, so be friendly, show some personality, and maybe even crack a joke here and there. I’ve seen some companies maintain multiple blogs written through the perspective of different employees.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 20, 2013
    [Companies] Should You Do Buyer Personas In-House or Outsource Them?
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert (see award below) and President of the  sales lead generation company   Find New Customers. 'Adele Revella. Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. He responded with “We have it covered.”
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, AUGUST 30, 2011
    [Companies] 4 Lies Marketers Tell Themselves
    It’s a rational first response to a disruptive new communications technology: surely the demographic that uses the technology the most (in this case, young people) are the best possible people to help brands and companies adapt. We talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch.
  • NUSPARK  |  MONDAY, JANUARY 16, 2012
    [Companies] A Lesson from Microsoft: Control Your Own Destiny
    Shaw, the company’s communication chief, wrote that the time had come, “because our product news milestones generally don’t align with the show’s January timing.”. First, even if you weren’t at CES competing for attention with 3,000 other companies, you may not be getting heard. Even if you’re part of a small or medium sized company.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 27, 2010
    [Companies] Tools That Every Inside Sales Rep Needs to Succeed in 2011
    Many organizations out their have already adopted CRM for their sales teams, but you’d be surprised by the amount of companies that are still using excel and other manual methods. We are well into the Holiday season now and in just a few more days, we will be ringing in 2011! By providing a CRM system like Salesforce.com, Zoho, etc.,
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 6, 2010
    [Companies] Is a Top-Down Prospecting Approach Necessary?
    During these little sessions one of my BDRs asked, "Is it necessary for me to target C-level contacts with my first dial into every company?" This should significantly cut down on the time it takes for you to determine a need, plus you are getting plenty of valuable intelligence on the company along the way. 5% of the time?
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Companies] Breaking the code on Twitter for business
    Resist the temptation to sell yourself and your company. manager from GE put it best when he counseled that no matter how casual the conversation, it is still a conversation about you and your company. The Savvy Sisters are proud to welcome back our friend, Mark W. Schaefer. Enjoy! and profitable new opportunities. in that order.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 15, 2012
    [Companies] 4 Reasons Your Marketing May Not Work
    However, based on our discussions with many different companies, there are a few overarching reasons marketing strategies don't work. Most companies simply start the redesign process without actually considering what they want the redesign to actually accomplish. So here's the question: why do we sometimes fail at marketing? What?!?
  • MARKETING ACTION  |  WEDNESDAY, MAY 1, 2013
    [Companies] 9 Steps to Revitalize Your Tradeshow Marketing Strategy
    So while some companies seem to benefit from tradeshows, many come home wondering whether their time and money was worth it. Many times companies either register far in advance for the tradeshow, and then forget about it; or they’re last-minute and reactionary with picking the tradeshows they participate in. Plan way in advance.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 12, 2010
    [Companies] Yes, Mom, I Really AM a Professional Social Media Consultant
    After all, social media can and will be utilized by most departments of a given company, not just marketing. And it is a consultative process, because no strategy can be created without understanding more about each particular company and their products, industry, competition, history, culture, corporate strategy et.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 30, 2010
    [Companies] Does B2B Social Media Drive Holiday Sales?
    Adding some holiday cheer to an active Twitter account where you communicate regularly with your customers and prospects can help humanize your enterprise software company and contribute to closing sales. Here in the US, this past Friday marked the beginning of the retail holiday selling season. Let’s look at some examples.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 4, 2013
    [Companies] 6 Best Tactics for B2B Lead Generation
    Although inbound has the longest rampup time, it is increasingly the first choice for smaller companies and startups and a quickly growing focus for larger marketers. 'You need to generate leads, right? The B2B lead generation landscape has changed tremendously in the last decade. The B2B Lead Generation List. Inbound or Content Marketing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Companies] 7 Skills To Look For When Hiring A Content Marketing Strategist
    More than just a community manager, you need someone who understands the channels your audience is using, knows the nuances and context for each, and knows how to maximize your company resources to drive impact across digital channels. 'Content marketing is hot! Skills To Look For When Hiring A Content Marketing Strategist. agree!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 13, 2011
    [Companies] Content marketing is not enough — The fulfillment gap
    Too many companies focus on the on the point of sale as the key milestone, doing everything they can to close a sale. Instead of just trying to get money from customers, companies need to focus on getting customers satisfied with their purchase.  Community Week Post by Natasha Gabriel. Sigh … yes … BIG sigh.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 24, 2012
    [Companies] B-to B-Marketers: What Are Your Most Effective Sales Channels?
    guess does that mean that companies are forecasting growth and in order to attain it, they need more leads? B-to-B customers are doing more homework online when it pertains to buying well before they start the actual buying process. So what are you doing to take advantage of these “opportunity zones” to be successful?
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Companies] How to Create a Google+ Business Page in 5 Simple Steps
    Company, Institution or Organization. your company name), your business' website URL, your category (i.e. The profile basics include your tagline (think of it as your business' elevator pitch) and an image (your company logo is a great option). But don't worry -- it's simple! Choose an Accessible Gmail Account. Product or Brand.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2011
    [Companies] Famous Business Leaders Offer Their Advice About Fear
    Leading companies established during or before black Friday resisted typical knee-jerk reactions to reduce their marketing budgets. Despite numerous hardships these companies faced, today they have an edge over their rivals. Think of the great success Kellogg’s Company has achieved over rival Post Cereal. Read on to find out.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Companies] 3 Ways to Improve the Quality of Your Sales Leads
    2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. According to MarketingSherpa, 56% of B2B companies don’t measure lead generation’s contribution to revenue. Commit to lead nurturing.
  • HUBSPOT  |  MONDAY, SEPTEMBER 1, 2014
    [Companies] 5 Data-Backed Findings From Malcolm Gladwell's Book, 'Outliers'
    Or success could mean accelerating until you''re running your own company. 'Take a moment and think about your career. Think about the success you''ve achieved. I''d say we all define success in our own way -- success could mean being a stay-at-home parent who is raising their kids. Or success could be anything else that you decide it is.
  • LEAD VIEWS  |  TUESDAY, JANUARY 17, 2012
    [Companies] Top Challenges Content Marketers Face
    Enterprise content, more often than not, is focused on the company and its products, rather than meeting the consumer’s need. The corporate website is the digital face of your company. However, this begs an important question to be asked- Is content marketing all that easy? Is producing quality content a cakewalk? Absolutely not!
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Companies] How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners
    This list should be comprised all of companies that you partner with, including agencies and consultants. Here’s where you should look when compiling your list: Your partner ecosystem directory on your company website (like Marketo’s LaunchPoint directory ). Sponsors your company has partnered with in the past. And why not?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 18, 2014
    [Companies] To be a great blogger, put on your b h mittens
    Everything I do and everything I don’t do, everything I write and everything I don’t write, reflects on my personal brand … and the same is true for you and your company. 'You want authenticity? Here it is: I have been ill for more than two months — a cold turned to pneumonia and I am still wheezing and hacking. Agree?
  • 3D2B  |  TUESDAY, AUGUST 19, 2014
    [Companies] Are You Reaching Executive-Level Decision Makers
    The theory of “first-mover advantage” asserts that the company that is first to enter a market gains a substantial advantage over potential competitors. Think of eBay, for example, the first company to offer online auctions. Many companies reach out to high-level decision-makers every other month through telemarketing.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Companies] B2B Experts: The Difference Between Social Media and Content Marketing
    Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. Ann Handley ( @marketingprofs ).
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Companies] Data Privacy,Protection and Compliance from Silverpop Amplify
    A key takeaway from the event — to be an effective marketer, the goal is not only to send customer-focused emails, but to report and show that marketers are adding to their company’s bottom line. 'Today was another great day at Silverpop Amplify 14 #SPOP14. Accountability in marketing.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 3, 2013
    [Companies] Should You Outsource Your Marketing? A Cost Analysis
    Your company gets a senior-level, outside, strategic viewpoint. If you’re considering hiring marketing staff, one of your options is to outsource this key function. To decide if outsourcing is an option for you, do a simple cost analysis. What are the costs of hiring versus outsourcing? Salary. Benefits (35%). Bonus (20%). Annual Total.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 28, 2013
    [Companies] B2B CMO – What Type of Ethical Manager Are You?
    If their company does not have an ethical culture, they may not be able to stand up for what is right according to their personal standards. Ethical marketing? Is it an oxymoron? Here are four ethical types of marketing executives and how to identify them. Egotistic or relativistic marketers. ” 2. Legalist marketers. Moral strivers.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 18, 2012
    [Companies] More Marketing Will Be Outsourced in 2013
    67% of the companies surveyed use temps and contractors,  71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? plan is more important than ever.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 24, 2012
    [Companies] Dear LinkedIn Member – About Your Invitation To Connect
    We are known by the company we keep. Please tell me who you are and how we know each other. Because I do not have ESP. Nor do I have a photographic memory of recent people whom I’ve met. Please, help me with a reminder of how we know each other and a compelling reason to accept your invitation. But we’ve never discussed anything.
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