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  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Companies] What Your Sales & Marketing Teams SHOULD Be Talking About
    After all, if you’re going to effectively close customers and generate more business for your company, you’re going to need to make sure your marketing team is not only providing your sales team with quality leads, but that you’re also providing them with the information they need to have the best shot at converting those leads into customers.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Companies] Why I Hate Tuesdays
    How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? As a pretty visible CEO in a high profile company, I guess that my email address has been bought and sold thousands of times over. Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. It’s crazy.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2016
    [Companies] Why Bots Are the Next Big Frontier for Agencies
    Sixteen years ago, I was the founder and CEO of ActiveBuddy, the first commercial bot -- or chatbot -- company. VentureBeat , one of the leading bot cheerleaders, recently ran a poll that indicated that consumers are not yet enamored with bots (note: despite my company’s past success, this is still a very new platform).
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Companies] 14 Ways to Get More Use Out of Your Buyer Personas
    Ah yes, the excitement of creating your company’s first buyer persona. 12) Do some co-marketing with companies that your personas dig. Let''s face it: Businesses, like people, are often judged by the company they keep. So make sure you''re always in good company. And then what happens? Wait a sec. are you?).
  • WRITTENT  |  TUESDAY, APRIL 2, 2013
    [Companies] 6 Tips on Creating Compelling Newsletter Titles
    Focus on your industry, not your company name. The other way is to pinpoint the verb that best describes your company’s main activity or purpose, and add “-ing” to it. As with anything you write, the headline or title is the most important part. If it doesn’t do its job of convincing people to keep reading, what’s the point? Trends.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 11, 2016
    [Companies] 5 Simple Marketing Automation Tips to Improve Conversion
    Other data like company size, industry, or even past purchase behavior can be included in your persona definitions and can be easily collected with your lead gen forms. But in the end, isn't it all about conversion? Think Beyond Job Titles Persona creation often starts with a job title. VP of Marketing. Director of Operations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 15, 2013
    [Companies] How to do Social Media Management on the cheap
    The company is planning a pro version , which might have additional functionality. By Kerry Gorgone, Contributing {grow} Columnist. while back, I wrote a post on the Best Social Media Management Tools for Small Business Owners. To restate, any tool considered must enable you to: Schedule posts. Connect numerous social media accounts. Jugnoo.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 11, 2014
    [Companies] B2B data – Get smart not big
    For 99.9% of B2B companies, Big Data either doesn’t apply or is way down the road.  For starters, most B2B companies haven’t even harnessed their basic data and developed a functional marketing database, or in other words their data is relatively “dumb.”. So why haven’t B2B companies aggressively attacked this glaring problem?
  • FATHOM  |  WEDNESDAY, AUGUST 26, 2015
    [Companies] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
    A few months ago, you may remember a post I wrote about why SaaS software companies that offer initial free trails fail at generating revenue. mentioned there were a number of ways that companies lose touch with their free trial users, including the lack of a nurturing email campaign to guide them to the paid engagement. Urgency.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 30, 2008
    [Companies] Make Your LinkedIn Profile Work for You | chrisbrogan.com
    want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. Make Your LinkedIn Profile Work for You.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 7, 2013
    [Companies] 5 Tips to Inject Humor into Your Social Media Mix
    Multiple companies, organizations and people jumped on the meme bandwagon joining in on the fun. Several companies share and include memes into their marketing mix, such as blog posts ( like we did here in our content marketing example), in advertisements and on social. LOL, ROFL, HAHA. One of their “best of” categories?
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Companies] How to Unseat an Incumbent?
    I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. If you are the challenger, in almost half the cases where a change occurred it was the business case that made the difference.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 23, 2010
    [Companies] 6 Keys to B2B Marketing Success Today
    With fewer than 1/2 of all salespeople making quota ( CSO Insights ) and almost 7 out of 10 saying they don’t have enough high quality leads ( MarketingSherpa ), it’s painfully obvious that times have changed and companies need to adapt. Companies today need a Chief Content Officer. What should you do? Simplify. Entertain.
  • MARKETRI  |  TUESDAY, OCTOBER 23, 2012
    [Companies] Fresh Perspectives and Tips from Business Developers in the A/E/C Industry
    Know and Align with Your Firm's Mission and Company Culture. In an era where design is increasingly price competitive and sometimes even commoditized, it's more important than ever to know what makes your company different. Or can technical professionals also be effective business developers? Never make a cold call! Research.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 11, 2013
    [Companies] The Convergence of Marketing and Technology – @chiefmartec aka Scott Brinker on Marketing Made Simple TV
    Scott is a very popular blogger at Chief Martec and CTO of the post click company ion interactive. The Convergence of Marketing and Technology – @chiefmartec a.k.a. Scott Brinker on Marketing Made Simple TV. Scott Brinker. Why the market is consolidating and expanding – all at the same time and what the future holds.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 14, 2016
    [Companies] Would Your Brand’s Twitter Marketing Strategy Deliver Toilet Paper?
    These interactions can offer a companies praise, express frustration, or highlight user experience problems. More problematically, 36 percent of people will use social media to shame companies with poor customer service. These simple, but personal, exchanges let customers know the company is on their side. Authenticity Rules.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 27, 2016
    [Companies] History Shows That Incentives Drive Technological Innovation
    "How are other companies innovative?" One of the constant themes I hear marketers share with me is that of innovation. "Imran, we’d like our digital marketing to be more innovative!" " My response, with my consulting hat on, is consistently the same. ” A moment of silence ensues. Prizes break bottlenecks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Companies] How to create a winning strategy with crappy content
    Steve mentioned to me that companies like Narrative Science and Automated Insights are offering to produce 250 blog posts for $1,000. Contact Mark  to have him speak to your company event or conference soon. If you don’t believe me, try competing with Hubspot in the content space. In fact, it is already happening.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Companies] The 5 Habits of Highly Successful Content Creators
    Ninety percent of marketing companies use content marketing as part of their strategy. Whether you work on a content team at your company or you’re riding solo, there are some tried-and-true habits you can adopt that will put you on the path to being a truly successful content creator. Peanut butter and jelly. Batman and Robin.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 13, 2016
    [Companies] Get the Most Out of Your B2B Demand Generation Efforts with These Nine Resources
    Demand generation will always be a necessary part of B2B marketing, but it must continue to evolve to provide the highest level ROI and positively impact the company’s bottom line. When you’re growing a company it’s doing the little things right that matter. Without new prospects filling the pipeline, the business dies. Read More.
  • INFER  |  SUNDAY, JULY 27, 2014
    [Companies] What is Big Data? How Will It Impact Businesses and Society?
    No one in my group was a specialist in big data – we had a person who worked for a family office, a mayor’s office, an investment bank, a major consulting firm, an online advertising company, a hospital, the DEA, and of course I was there as the token enterprise software guy. But it also feels like it could be the next big thing.
  • WINDMILL NETWORKING  |  MONDAY, JULY 30, 2012
    [Companies] Boring Byte: Polishing Dull Stereotypes Into Social PR Gold
    Many of the companies will likely be B2B, focus on communities of practice or be involved in some form of society building, health, welfare or infrastructures. Microsoft partners with many companies. ” From Clay A. Carr’s subsequent interview on CBC Radio’s Q Show ,  Whatever happened to big ideas? And that is so wrong. Twice.
  • SALES ENGINE  |  TUESDAY, AUGUST 16, 2016
    [Companies] Selling With Content: What’s Repeatable and What’s Not?
    Companies are doubling down on their content marketing expenditures, but it’s not enough to publish a blog and optimize it for search engines and expect people to find it. In fact, Red Bull’s CEO Dietrich Mateschitz comments in a Fast Company article about brands becoming full-blown media companies. Think of it like a news room.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 12, 2012
    [Companies] 27 Million Users, 13 Employees: Inside Instagram’s Success
    First, the company now has 27 million registered users, astounding growth for an app less than 2 years old. Though Systrom admitted similarities with Flickr and Twitter, he said the company’s goals are to do deliver something unique to the market. “We’re trying to create a long-term viable company,” Systrom said. It worked.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 2, 2012
    [Companies] 5 Easy Ways to Test Social Media Writing Services
    Using these steps will help you find a professional service with the experience that you need, eliminate social media writer turnover and keep your company’s presence strong and profitable. Bonus points if their company’s social media presence in right in line with the style and approach that your business needs to use online.
  • CONTENT STANDARD  |  TUESDAY, JULY 5, 2016
    [Companies] Is Interactive Media the New Choose Your Own Adventure Story?
    study from TeamPeople recently found that executives from audio-visual companies now make most of their interactive content for the purpose of content marketing (43 percent), taking the top spot away from internal videos for the first time in years. When I was about six years old, my parents got me my first library card. Thankfully, no.
  • FATHOM  |  MONDAY, JUNE 2, 2014
    [Companies] A Few Good Reasons Manufacturers Should Use PPC
    PPC isn’t complicated, understand the basics and educate your team.   PPC is a model of Internet marketing in which your company pays (for each click) to display an ad prominently in a search engine results page, or SERP.   Here are just a few reasons to try one of the most powerful lead generation strategies available to advertisers.
  • ACQUIRING MINDS  |  FRIDAY, SEPTEMBER 27, 2013
    [Companies] Are Millennials wired but not to sell?
    I was speaking with a salesperson in his 60s who regularly outsells many of his younger peers.   He complained to me that the younger sales people at his company do not hustle and are lacking a work ethic. sales manager noted to me that the industriousness of salespeople was diminished as you moved westward from the US east coast.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [Companies] Savvy Week in Review - March 18
    Lee Odden explains the risks to short-term thinking with content marketing and ways that many companies fail in this area. Ah, springtime is in the air and we're feeling invigorated seeing signs of new life budding all around. Similarly, we think you'll find plenty of inspiration in this week's wrap up of our favorite posts.
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 30, 2016
    [Companies] How to Deliver Harmonic Experiences in the Third Wave of Enterprise Disruption
    Whether a person interacts with a company during the research phase with a sales executive, when making a purchase in-store, or post-sale on social media, those enterprise organizations that deliver consistent, continuous, and compelling experiences have the upper hand. I attended my second Adobe Summit in Las Vegas last week.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Companies] 6 Words That Might Expire in 2016
    Like “cloud”, Big Data seems to be an omnipresent term in the marketing and descriptions of many companies, solutions, and services. Have you ever worked for a company that didn’t want to establish itself as a thought leader? Author: Ellen Gomes Words have an enormous impact on how we communicate with each other. Marketing-Specific.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 1, 2011
    [Companies] The Quor-gasm shakes the social web
    The service is filled with set-up questions where companies answer their own submissions, like “why is ABC the leading company for email marketing management?&# In turn, the editing by Quora has become more severe and the annoying notifications have multiplied like social media self-help gurus. No easy answers. What do you think? 
  • BIZNOLOGY  |  TUESDAY, DECEMBER 29, 2015
    [Companies] Audienti merges SEO, Advertising, and Influencer Engagement services
    Audienti asks you for keywords that are important to you and also for companies you consider to be competitors. I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti’s for you. That’s then, this is now.  . Like this post?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 22, 2012
    [Companies] Top 10 B2B Marketing Blogs to Follow – Thanks for including Fearless Competitor
    One of the leading sites on social media for B2B companies, this blog offers a wealth of advice, examples, and comments from prominent members in the marketing field. 8.  Fearless Competitor is run by Jeff Ogden, the President of the lead generation company Find New Customers. Looks awesome on the iPhone, Android, iPad, etc.).
  • SAZBEAN  |  SATURDAY, OCTOBER 29, 2011
    [Companies] Top Internet strategy, marketing and technology links for the week of October 30, 2011
    Sites That Measure Companies’ Social Responsibility (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of October 30, 2011… 3 Improved Ways to Reach the Modern Target Audience  (HubSpot). Extend Your Brand When You ‘Use Facebook As Page’  (All Facebook). Socialnomics). Brian Solis.
  • SAZBEAN  |  SATURDAY, OCTOBER 15, 2011
    [Companies] Top Internet strategy, marketing and technology links for the week of October 16, 2011
    Companies Slow to Take on Social Media, Survey Finds  (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of October 16, 2011… Your 12-Step Social Action Plan  (Marketing Profs). Superb Social Media Stats Presentation For 2011  (Simply Zesty). Twitter Business Guide  (Social Media Marketing).
  • MI6 MARKETING AGENCY  |  THURSDAY, AUGUST 18, 2011
    [Companies] Mi6 Quick Tip #8: Custom Groups
    agree that using Linkedin groups can be a great way to build your company’s social network and attract professionals within your addressable market. How Philips Engages with Radiologists. Linkedin is the primary public social network for making connections and engaging with business professionals. It’s short and succinct.
  • SAZBEAN  |  SATURDAY, JULY 16, 2011
    [Companies] Top Internet Strategy, Marketing & Technology Links – Week of July 15, 2011
    How Social Media Data Analysis Can Improve a Company’s Bottom Line  (oneforty). Here are the top Internet strategy, marketing and technology links for the week of July 8, 2011… Social Media for Introverts  (Some Assembly Required). How Do Different Age Groups Interact across the Social Web? Future Lab). Demystifying usability).
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Companies] Savvy Week in Review: July 1
    Download this free report to see how 10 companies are bridging the gap between sales and marketing. Short week this week and next week, but there's still some bloggy goodness to be shared. The Savvy Sisters will be taking Monday off to enjoy the U.S. Fourth of July holiday - attending cookouts, watching fireworks, getting sunburned.
  • HUBSPOT  |  SUNDAY, JANUARY 13, 2013
    [Companies] Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
    Now that we’re in the swing of things, it seems like companies everywhere are picking up some serious steam. The real question is, how can your company take advantage of these updates to improve its own marketing? If your company has a mobile application, you might want to consider Digg’s new advertising option. Guess what.
  • LEANDATA  |  FRIDAY, DECEMBER 11, 2015
    [Companies] Up, Up and Away: Skyscrapers as a Bubble Indicator
    There are now enough billion-dollar private companies – the unicorns – to start a stampede. The problem is the fear of missing out begins to run rampant and you end up having a lot of companies that will never, ever justify their valuations. Venture capital continues to pour into technology startups. How about skyscraper high?
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Companies] Why Facebook’s Trending Topics Scandal Conceals a Bigger Problem
    Most importantly, the “Trending Topics” section is essentially Facebook’s version of a front page—in other words, Facebook is a media company as much as it is a tech company, whether it wants to admit it or not. Mark Zuckerberg has made it known he doesn’t like Donald Trump. News complicates that requirement.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 24, 2016
    [Companies] ABM Vendor Guide: Features to Look for in Target Scoring Vendors
    My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. Let’s continue the series by looking at differentiators related to Target Scoring, the second sub-function related to the ABM process of identifying target accounts.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 17, 2012
    [Companies] How Ford Kicked Its Social Marketing Strategy Into Overdrive [VIDEO]
    Social media is a key element of the strategy for a lead generation company like Find New Customers. You don’t have to look very far to notice that there are a lot of car companies trying to get in the social game — you can see plenty examples in this year’s Super Bowl ads. It wasn’t always this way for Ford. Amen, Scott.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 14, 2011
    [Companies] We invite you to check out Find New Customers on Linkedin
    We have a strong company profile and services with lots of recommendations. B2B Demand Generation | Follow Find New Customers on Linkedin. Linkedin is THE business network. So we’ve been working hard on our Find New Customers profile on Linkedin. We invite you to follow Find New Customers on Linkedin today. Thank you!
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Companies] Which Marketing Tactics Are The Most Overrated? [New Data]
    Roughly 32% of survey respondents whose companies identify as primarily outbound organizations called paid advertising the most overrated marketing tactic -- the number one answer by a wide margin. But what if you asked them to name the most overrated marketing tactic? Would their answers vary that much? Here's what we found.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Companies] My Top Content Marketing Predictions For 2016
    Entertaining and Funny Content: Just check out my favorite new example of content marketing, mattress company Casper’s VanWinkles.com. This is a content brand from a company that understands a very tight niche of their market that was under-served. Well it’s that time of year again. Yes, it’s my birthday today!
  • CHIEFMARTECH  |  SUNDAY, DECEMBER 6, 2015
    [Companies] The race for the #1 and #2 marketing technology brands
    But more precisely, there are multiple categories within that space — enterprise systems available from companies like Adobe and Sitecore, small business platforms such as Squarespace and Wix, and open source platforms like WordPress and Drupal. Maybe a third contender. Is this the future of marketing technology? Not necessarily.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Companies] Do You Need a Raise? How to Get Paid What You Deserve
    “If your company grants employees an annual raise, you’ll probably be aware of the approximate budget, so you should stay in line with that,” Lucas says. “Companies usually budget 5% or less for yearly upticks.” No one likes to put the trash out. Or got to the dentist. Or do their taxes. Business
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 26, 2016
    [Companies] If you’re preparing a roundup post, stop this right now
    Contact Mark  to have him speak to your company event or conference soon. By Mark Schaefer. This week I received a request for a contribution for a roundup post. The author said the post was going to be called “Best social media tips.” Here is the answer: Approximately one bajillion … give or take a few.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 24, 2014
    [Companies] Mi6 Marketing Wrap Up #18
    Both these companies are under contract to buy power from his company when their two wind farms are in operation. 3. The key is to figure out how to use/create content that creates connections, builds your network and helps your brand/company/product build a mass of people and orgs that care about it’s success. The answer?
  • VIEWPOINT  |  TUESDAY, JUNE 28, 2016
    [Companies] What is the Minimum Acceptable Close Rate on Leads?
    This is based on 100,000 raw leads, across about 50 companies in various segments from the tech industry from the last 10 years.". I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. One thing I like about LinkedIn is that there are lots of people who genuinely want to help! By Dan McDade.
  • CLOUD POTENTIAL  |  SUNDAY, JANUARY 22, 2012
    [Companies] Jim Farley - a marketer with courage - interviewed by Brian Solis
    He also shows how marketing can LEAD a company, by understanding, communicating, and leveraging his knowledge of the customer's experience. Here's one of the best interviews I've seen in a long time. Jim is a wonderful example of a customer-centric marketer, a true thought leader. read more. Marketing strategy
  • SYNECORE  |  MONDAY, JULY 20, 2015
    [Companies] How to Optimize My Landing Pages
    Do you want them to arrive, poke around, soak up a few tidbits about your company, and call it a day? Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Great! Then this article is for you.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Companies] 20 Skills You Won't Believe You Can Endorse People for on LinkedIn
    useful recommendation for employees of residential cleaning companies, but way more fun when used as a tool of passive aggressive communication between significant others. 3) Fire Eating. We were saddened to learn LinkedIn doesn''t let you make up your own silly endorsements. The sheer span of available endorsements was remarkable. 12) Memes.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Companies] How to Measure Success in Inbound Marketing
    In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages. So let’s say you’re the owner or CEO of a company that has started doing more inbound marketing. Branded search traffic represents visitors coming to your site based on your company or product name. Your Blog.
  • BLUE FOCUS MARKETING  |  FRIDAY, MAY 15, 2015
    [Companies] ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Register for the 2015 Amplify Festival here !
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 24, 2014
    [Companies] Why Single-Touch Doesn’t Make Sense in a Multi-Touch World
    Prior to the age of digital marketing, a company would advertise, a lead would respond, and a sales rep would follow up. In other words, individuals are definitely having more than one touch, or engagement, with a company before they buy. However, using reports generated by your CRM presents a number of problems. So what’s the answer?
  • CHIEFMARTECH  |  FRIDAY, DECEMBER 2, 2016
    [Companies] 5 Disruptions to Marketing, Part 2: Microservices & APIs
    Major marketing vendors may provide 80% of the backbone services within a company’s marketing infrastructure — but the 20% that is uniquely assembled and created for each particular business will be critical to their digital differentiation. The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix.
  • HUBSPOT  |  SUNDAY, JANUARY 26, 2014
    [Companies] 30-Day Blog Challenge Tip #25: Engage With Your Audience
    Participating companies should submit their blog URLs on this page to enter the challenge. From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Did you blog today?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Companies] Welcome, Vessel.io Team! A New Era in Mobile Marketing Has Arrived
    In order to move quickly, we here at Marketo started our own internal projects and looked outside the company to those who had a solid track record of building quality products for mobile apps. There were numerous insights that came out of those meetings and from our own customer research. The Vessel.io Welcome, Vessel.io
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 9, 2012
    [Companies] Should Your Business Buy Tumblr Ads?
    To date, Tumblr boasts 50 million users creating 70 million posts each day, the company has raised $85 million in investor money. However, for most companies the site is not on their radar or a lower priority after Facebook, Twitter and YouTube.”. Now it’s time to cash in. The open question is, Will anyone buy Tumblr ads?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Companies] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    Digital technologies are disrupting established business models, with Gartner predicting that by 2017, 25% of all market leaders will lose their top spot to a company founded after the year 2000 because of the newcomer’s ability to use digital technologies more intuitively and effectively. The stakes are incredibly high.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 3, 2016
    [Companies] Sales Management Shouldn’t be a Horse Race
    Do you have a quarterly plan to train your sales team on: products/services, sales skills, company operations? Does your company have a strong value proposition and can your sales team articulate it? Sales Management Shouldn’t be a Horse Race. It happens in so many aspects of the job of sales leadership. What do I mean?
  • VIEWPOINT  |  THURSDAY, OCTOBER 31, 2013
    [Companies] Best of PowerViews: Are You Tenacious About Sales Follow Up?
    In addition, companies are rushing to focus on big data because of all the promises and press it’s received. I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. There are a few topics that come up regularly. Enjoy! Each interview is available on our blog and YouTube channel.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Companies] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    With marketing automation, you can publish your own landing pages to tabs on your company’s Facebook page. These marketing automation system with a built-in polling or voting function, like  Marketo Social Marketing , makes social engagement simple, allowing organizations to place polls on any Facebook tab or company landing page.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 17, 2013
    [Companies] B2B Marketers: How To Avoid Scaring Away Website Visitors
    They also are making judgments about the company, its professionalism and its stability. More importantly, website visitors are not fooled by it and tend to have lower trust in the company behind the site. 4. bounce rate is the percentage of visitors to your website who leave without navigating to any other pages. Test-fire them all.
  • BLUE FOCUS MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Companies] Join @ckburgess to talk @SocialEmployee on @IBM’s #P4SPChat Thursday, October 10, from 12-1 ET
    Q4: How are employees able to drive social innovation within a company? While each of these companies took their own paths to innovation, all were motivated by the same unifying principle: the path to social business lies through empowering the social employee. This Thursday, October 10, from 12-1 p.m.
  • HUBSPOT  |  THURSDAY, AUGUST 23, 2012
    [Companies] Smartphone Traffic to Ecommerce Sites Up 103% Since 2011 [INFOGRAPHIC]
    The following infographic, brought to us by the folks over at digital marketing technology company Monetate , highlights the impressive growth in traffic (103%!) How important is mobile optimization to your ecommerce website? from smartphones to leading ecommerce websites over the past year. Check it out! Click infographic to enlarge.).
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Companies] 4 of the Biggest Advertising Trends of 2016
    Companies like North Face , Samsung , and NBC all got in on the action, and smaller VR-focused marketing startups began cropping up to meet demand from major brands. Honest Tea, a beverage company, regularly partners with social media influencers to reach their target audience: young mothers. billion in 2016. users in December.
  • BIZNOLOGY  |  MONDAY, MARCH 28, 2011
    [Companies] Review of Social Marketing to the Business Customer
    deal with B2B companies every day, but this book shows that I am dealing with a self-selecting group and that many B2B marketers are still missing the boat. Image by ShashiBellamkonda via Flickr. Social Media Marketing Business-to-business Eric Schwartzman Paul Gillin Social marketing Social media
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 28, 2014
    [Companies] Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014
    Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit  this year, making it the perfect place to review your company’s marketing automation technologies and processes. Which companies in the expo hall will be most relevant to you and your company? That’s why you need a game plan.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Companies] 11 Content Curation Tools Every Marketer Needs
    Rarely do they create a list to make following these people or companies easy. Now companies have started using Storify to broadcast the goings-on at events, Q&As, and product launches. These solutions work best for companies looking for a proven platform capable of working with a team of users, editors, and content curators.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 18, 2014
    [Companies] Would you rather have a lot of stuff or a lot of time?
    About 15 years, ago, my hard-charging company moved several divisions to the Southeastern U.S., About 15 years, ago, my hard-charging company moved several divisions to the Southeastern U.S., I have this exceedingly cool friend.  He’s young, bright, handsome and hip. In other words … everything I am not. ” He asked.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Companies] This Is Your Brain on Viral Content: What Psychology Says You'll Click On
    Everyone has been scrambling to figure out what makes content go viral, and it seems some companies are piecing the mystery together. More and more , companies are pointing to emotions as the leading factor behind viral content. In a given day, we send 400 million tweets , upload 144,000 hours of YouTube video, and publish 4.75
  • LEAD LIAISON  |  TUESDAY, NOVEMBER 3, 2015
    [Companies] Why Visitor Tracking Technology Exists
    Similarly, in the business world, companies spend tons of money on outbound marketing. Unfortunately, 98% of a company’s website traffic is hidden. You’ve heard of website visitor tracking , by why does it exist? Let’s answer that very point, why visitor tracking technology exists, in this post. No way!
  • ACT-ON  |  TUESDAY, NOVEMBER 17, 2015
    [Companies] Craig Spiezle and David Fowler Talk About Trusted Data and Marketing
    The other side of that coin is that personalization is based on customer data that companies collect every day – since having your personal data stolen because of something a company did or didn’t do to protect your data is about the worst consumer experience you could possibly have. Companies really have a seat at the table.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 21, 2016
    [Companies] 4 Ways Marketers Can Up Their Mental Game
    At our company, we call this “trust and verify.” By Brooke B. Sellas, {grow} Contributing Columnist. For marketers, our mental game is likely one of our most valued (and valuable) assets. Mental challenges for marketers include creativity, focus, and juggling the five Ps: Your product(s). Your pricing. Placement. Promotion.
  • OPENTOPIC  |  SATURDAY, JANUARY 28, 2017
    [Companies] Rolling in at 10 a.m.: Why agencies still have late start times – Digiday
    Companies imposing traditional work hours run the risk of not being able. It’s a quirk unique to the media and marketing industries that work starts somewhere around 9:30 a.m. The post Rolling in at 10 a.m.: Why agencies still have late start times – Digiday appeared first on Opentopic. Brands & Marketers
  • OPENTOPIC  |  MONDAY, JANUARY 23, 2017
    [Companies] Ad agency deploys “smart” digital billboard using Milestone IP video
    Lamar Advertising, one of the largest outdoor advertising companies in North America, The post Ad agency deploys “smart” digital billboard using Milestone IP video appeared first on Opentopic. General Motors (GM) was seeking an innovative way to reach potential buyers and highlight the key features of its new Chevrolet Malibu.
  • OPENTOPIC  |  TUESDAY, DECEMBER 20, 2016
    [Companies] Big 2017 Social Media Marketing Trends You Need to Know – Search Engine Journal
    If so, you’re in good company. Do you think 2017 will be the year of video? Again? In fact, if I were forced to TLDR this post, the big social media trends for 2017 could be boiled down to this: Video (live, recorded, and 360-degree) Influencer marketing Bots But there is much more you can and should do in 2017. Brands & Marketers
  • OPENTOPIC  |  MONDAY, DECEMBER 12, 2016
    [Companies] 3 ways AI will alter the enterprise
    Business intelligence is providing companies with an overabundance of data, but it’s AI that’s emerging to make this data actionable by giving executives and employees useful insights that are relevant to. The post 3 ways AI will alter the enterprise appeared first on Opentopic. Marketing - Financial Services
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MARCH 14, 2011
    [Companies] 8 Tips for Marketing SaaS and Software in the Cloud
    Early majority buyers will want to see references from companies just like them to reduce risk and ensure economic and technical success. The cloud is all the rage these days. This is a significant tipping point, after which adoption of cloud services is expected to further accelerate. Here is why. Also, be aware of IT pushback.
  • ETRIGUE  |  TUESDAY, NOVEMBER 3, 2015
    [Companies] Sales & Marketing – Can’t live with them, can’t live without them
    Companies are integrating their sales and marketing systems, and sales and marketing are working more closely together than ever which provides a real competitive advantage. A Case for Sales & Marketing Technology Integration. Can’t live with them, can’t live without them”.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Companies] The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing
    Have a few different pictures of your company''s founding team to choose from? It’s ok if it’s an “inside baseball” occasion for your company as long as you make it relatable to others outside your company. The company used to give this away to callers who were listening to their radio programs. How Did #TBT Start? Great!
  • CONTENTLY  |  THURSDAY, FEBRUARY 2, 2017
    [Companies] Ask a Content Guy: How Do I Stand Out From My Competitors?
    That means there are about 25 times more companies creating content about marketing and competing for my target audience’s attention. But so do thousands of other companies. As with most content trends, media companies are in the lead, with brands soon to follow. Sometimes, this graphic haunts me. Let’s dive in.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 4, 2013
    [Companies] Handling isolation in your worklife
    In a larger company, you can fulfill a certain role while others fulfill theirs. Let’s keep each other company on the journey! You.  In a larger company, you can fulfill a certain role while others fulfill theirs. ISOLATION. Ever feel alone out there, hacking your way through the weeds? Yeah – join the club. You. . Every day.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Companies] 10 Super Tips for Managing Freelance Writers
    What exactly is your company trying to accomplish with content? If your company’s website is looking a little sad, giving a freelance writer the link isn’t always enough background information. An effective company profile should include the following: History. Image source. Articulate Your Goals. If not, no worries.
  • WRITTENT  |  WEDNESDAY, APRIL 10, 2013
    [Companies] 17 Ways to Recycle Content and Triple Its Lifespan
    Can a company ever have too much branded content ? The introduction to that carefully-researched eBook or whitepaper your company just published probably summarizes the entire project and builds suspense in a few paragraphs. Companies who increase their total landing pages from 10 to 15 see a 55% increase in fresh leads. 6.
  • HUBSPOT  |  FRIDAY, JANUARY 8, 2016
    [Companies] 11 Testimonial Page Examples You'll Want to Copy
    Many companies struggle to grab people's attention using their testimonial pages, but BlueBeam does a great job of catching your eye as soon as you arrive on the page. The folks at FreeAgent did a great job formatting their testimonial page with emphasized text quotations along with pictures, names, and companies to add credibility.
  • HUBSPOT  |  MONDAY, JUNE 18, 2012
    [Companies] A Simple Guide for Setting Up Your First Google AdWords Campaign
    For example, say your company sells solar powered tractors, but your customers tend to refer to them as "eco friendly tractors." If you start running campaigns around the phrase "solar powered tractors," your customers will never see your ads! It also allows you the freedom to target in any way your company wants. But fear no more!
  • TONY ZAMBITO  |  THURSDAY, APRIL 19, 2012
    [Companies] Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.
    For many companies, the first important step in tackling this issue is discovering who their right buyers are and where they are with qualitative buyer research.   Target (Photo credit: Wikipedia). I am a big baseball fan and a one-time want to be pitcher.  Making the issue even more problematic is the changing behaviors of the buyer. 
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Companies] Social Media for Homebuilders: 10 Great Brands to Follow
    Social media offers companies the unique opportunity to give behind the scenes looks and sneak peeks to those who opt to follow them. This is an incentive, initially, to follow the company. Fischer Homes, for example, is following not only design studios and construction companies. Lennar Homes is the perfect example.
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Companies] The 6 Most Important Takeaways From CMI’s Annual Study
    Not surprisingly, companies are creating more social media content than ever. billion monthly users! ) and sophisticated targeting, has increasingly become the dominant social platform for B2C companies. For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Other times, not so much.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 25, 2015
    [Companies] This Brand Is Tickled Pink, Literally
    However, based on the logo of one music publishing company, who according to their CEO  Josh Gruss , is comprised of “very experienced and savvy music-business-minded individuals” — you can also add words such as  harmonic  and  melodic  and of course,  musical. Let the Music Play. piece of tape. Yes, tape. Source:  Logo Design Guru , Forbes.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 9, 2015
    [Companies] Digital marketing is about bravery
    I teach at Rutgers, other schools, and for many large companies on the subject of digital marketing. I am no dummy–I think it is important for people to know things about digital marketing, and they should definitely hire me to explain those things. What it really requires is bravery. The fear of being wrong. The fear of looking stupid.
  • BIZIBLE  |  MONDAY, OCTOBER 12, 2015
    [Companies] Why B2B Marketers Shouldn’t be Concerned about Mobile Ad Blocking
    The company is now offering refunds to anyone who installed the app. Digital advertising is constantly evolving and to stay relevant your company has to frequently change its strategies and tactics. Ad blocking is the process of removing ads (usually display ads or popups) from websites. Is this part of something bigger? Here’s why: 1.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 29, 2015
    [Companies] 5 Steps to Creating a Successful Lead Scoring Program
    lead scoring system generally assigns points to contacts based on their profile (job title, company size, location, industry, etc.) as well as the actions the lead has taken (or not taken). What are the chief attributes of the companies they work for? What types of companies usually buy your product? Define your ideal buyer.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Companies] Where Your Customers Go, Your Budget Should Follow
    And unless your company has been hiding under a rock for most of the last decade, you’ve probably already increased your digital marketing budget pretty substantially to accommodate the need for a website, social media presence, and email marketing campaigns (at the very least). It’s about time. Point-to-Point Engagement? The bottom line?
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 11, 2013
    [Companies] Want to write a guest post for Fearless Competitor? Can you pull cars to the curb?
    Jeff Ogden  is an award-winning marketing expert and President of the  digital marketing company   Find New Customers , as well has the creator and host of the popular TV on the Web show,  Marketing Made Simple TV.  Fearless Competitor, the top B2B marketing blog of 2012, according to BuyerZone, is happy to accept guest posts.
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