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  • EMAGINE B2B BLOG  |  MONDAY, APRIL 27, 2015
    [Companies] Earth Day: Recycling Your Social Media Strategy
    The Social Media landscape today can seem polluted by hundreds and hundreds of B2B companies’ self-promotional and salesy messaging. In honor of Earth Day (I’m a little late) I wanted to talk about utilizing some environmentally friendly principles we use to better the earth and apply them to our social media strategies.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 22, 2011
    [Companies] How to Write a Highly Effective Subject Line
    advice to avoid company and product info, use a referral and mention a trigger event. Avoid info on your company. No one is interested in your new product announcements or company updates except you. If you move into salesy mode or talk about your company, you’ll trigger your prospect’s auto-delete reaction.
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Companies] Maximize Your Marketing: How to Easily Turn Blog Posts Into an Ebook
    LinkedIn Launches New Company Page Design: See What''s Changing ". Take your blog post content and see if you can find examples of companies using the tactic you described. Is there another resource that your company has created that can help them out? Let me explain. Step 1: Test a subject by writing a blog post about it.
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Companies] Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
    In partnership with HubSpot, SEOmoz will soon release the results of its 2012 SEO & Internet Marketing Survey , in which more than 6,400 online marketers answered 54 questions about the state of the industry, their companies, and their work. In this post, we'll share some of the survey's key findings. Social Media Is Going Strong.
  • FATHOM  |  MONDAY, FEBRUARY 17, 2014
    [Companies] Introducing Google ‘Location Groups’ in AdWords
    As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services. Companies try to either focus on being a low-cost leader (i.e. This would be a great test for mortgage companies. Here are some examples (i.e.
  • CONTENTLY  |  THURSDAY, JULY 7, 2016
    [Companies] This Is the Darkest Ad Parody I’ve Ever Seen
    ” I have a lot of respect for Portal A, particularly since these parodies seem to be an exercise in company-wide creativity rather than some grand scheme to drum up business. If you really like ad parodies and disturbing sci-fi, then boy do I have the YouTube video for you. ” ( I wrote about that one too.).
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Companies] The Changing World of Marketing by The Economist Intelligence Unit & Marketo
    More than any function within the company—marketers believe they will be stewards of the end-to-end customer engagement and experience in three to five years. Author: Mike Moeller If you think that marketing has been transformed in the past five years – you ain’t seen nothin’ yet—in fact, hang on to your hats. But the creation of those $4.5
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 18, 2011
    [Companies] Savvy Week in Review - February 18
    How to Make Your Company Blog Connect Like a Personal Blog - by @skooloflife via @markwschaefer I loved this just for the opening cartoon. It's been a tough winter for many us. Which is why we in the Northeast (and in other areas) are deeply appreciating this spell of mild weather. Classic. Those naughty Facebook people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Companies] What are the boundaries of inbound marketing?
    In our latest Marketing Companion podcast Tom Webster and I dissect this issue, starting with the fact that inbound marketing might mean different things to different companies based on industry structure and size. The dynamics of our age are unprecedented and exciting. For example, let’s say we were in the 1970s. Or does it? Z.E.R.O.:
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 3, 2015
    [Companies] I’m a Marketer – Why Should I Care About Sales?
    There’s no longer a reason for a pointless battle between two departments that belong to the same company. Your marketing team can play a vital role in increasing the success of your sales team and, ultimately, the profits and success of your company, in measurable ways. Sales: “The leads from marketing are weak!”. Sales Enablement.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Companies] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    With marketing automation, you can publish your own landing pages to tabs on your company’s Facebook page. These marketing automation system with a built-in polling or voting function, like  Marketo Social Marketing , makes social engagement simple, allowing organizations to place polls on any Facebook tab or company landing page.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 23, 2015
    [Companies] New Data Centre Support for Australian Marketers
    According to Accenture , about 78 percent of customers don’t receive a consistent experience across channels and up to 94 percent of customers have discontinued communication with a company due to irrelevant messaging according to Janrain. Author bio: Natalie Power is APAC Practice Director for the Oracle Marketing Cloud.
  • HINGE MARKETING  |  MONDAY, APRIL 7, 2014
    [Companies] Visible Expert Profile: Staci Riordan
    Almost immediately, the fledgling company won a huge order from the retail clothing giant, The Limited. “I looked around, and I realized that all the major fashion companies were being run by MBAs or JDs.” We study them because we want to understand how they attained that status and what we can learn from them. Teaching.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 19, 2015
    [Companies] Perfecting the Personalization Puzzle for Mobile Marketing
    It really comes down to measuring the ROI and deciding what a company’s budget will allow from a people, process and technology standpoint, to get farther along this spectrum. As a co-founder of the company, he opened and leads Waterfall’s Austin office. However, these are tactics, not strategies. didn’t think so.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, MARCH 3, 2013
    [Companies] Sales Management: Understanding “Setting the Hook”
    Fourth: Knowing early on during the sales process the reason the client will make the decision, the impact of your solution on their company and timing, allows the salesperson to begin to set the hook early. Sales Mgmt:  Understanding “ Setting the Hook”. Are they early? Do they know what they need to know? What to do?
  • BIZNOLOGY  |  WEDNESDAY, JUNE 29, 2011
    [Companies] Search is three-dimensional chess
    by Chris Abraham. I try to read through my RSS feeds every day. Size matters. Internet Marketing Organic Search Public Relations Search Marketing Social Media Marketing Facebook FeedBurner FourSquare Google LinkedIn MySpace RosettaStone SEO YouTube
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 17, 2013
    [Companies] B2B Marketing Survey Says Email and Twitter Work
    And, make sure you have a good presence on Twitter – don’t be a robot like many B2B companies who get on Twitter and just spit out boring sales statements. We provide strategic planning, training and consulting, and implementation services for B2B companies. Contact New Incite today.
  • 6SENSE  |  MONDAY, NOVEMBER 9, 2015
    [Companies] 10 Marketing Stats You’ll Need To Plan Your 2016 Budget
    By 2016, 60% of companies will have an executive in their organization (e.g., Companies with up to 200 employees send an average of five tweets per day. Companies with more than 200 employees send an average of eight tweets per day. Where will your marketing dollars go in 2016? Content Marketing. Source: Curata ). Social Media.
  • BIZNOLOGY  |  THURSDAY, AUGUST 14, 2014
    [Companies] Re-branding – a better option than “disruptive innovation”?
    An alternative for many companies or brands threatened by new products created with advanced digital technology is re-branding. These turn-around examples raise insightful questions on the merits of “disruptive innovation” for many companies. Jill sites two other examples, Morrison-Knudsen and Time, Inc. appeared first on Biznology.
  • I-SCOOP  |  SATURDAY, NOVEMBER 7, 2015
    [Companies] Ad blocking and the Shine model: consumer rights and operator interests
    “Ad blocking is a consumer right” That’s the message you get when visiting the website and Twitter account of Shine, an Israeli ad blocking company that moved from the mobile security space to the ad blocking space with a different model than your usual ad blocker.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 5, 2016
    [Companies] How to save Twitter
    It needs to find a way to focus on being profitable with LOW user growth … and you know, there are LOTS of companies that do that. It needs to find a way to focus on being profitable with LOW user growth … and you know, there are LOTS of companies that do that. First, let’s establish something. So there is the rub.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 18, 2016
    [Companies] What Mom Never Told You About How to Find B2B Customers
    According to WebDAM , B2B companies that blog generate 67% more leads than those that don’t. Oh, sure. We all remember the kinds of things that Mom told us growing up. Don’t judge a book by its cover. Don’t cry over spilled milk. If you can’t say something nice, don’t say anything at all. Take lead generation, for example. Clearly not.
  • TYPE A COMMUNICATIONS  |  MONDAY, JULY 28, 2014
    [Companies] Content Marketing: Don’t Knock it ‘Til You’ve Actually Done It
    report from marketing software evaluation company Software Advice, looked at over 300 job posting for content managers and came up with specific skills that companies look for in a content manager in 2014. But nothing will work – regardless of how foolproof it is – if you don’t actually do it. Why do you want to get in shape? Bravo!
  • HUBSPOT  |  TUESDAY, JANUARY 26, 2016
    [Companies] 5 Emails Your Association Should Send to Increase Memberships
    The company puts together a curated email newsletter with products and services that its subscribers will find helpful. The company uses social data to piece together its messaging, based on what its subscribers’ connections are upvoting. 3) Content-Driven Newsletters. For inspiration, we've compiled a few ideas a examples.
  • PUZZLE MARKETER  |  MONDAY, MARCH 26, 2012
    [Companies] Choosing your keywords for SEO
    If your company sells shoes, the single most popular short-tail keyword is “shoes” This keyword would be very difficult to rank your website to the number one position. There are two types of keywords. Short-tail and long-tail keywords. Short-tail keywords are the most popular, most searched, and therefore most competitive. 
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Companies] 10 LinkedIn Groups Every Entrepreneur Should Follow
    Angel investors typically invest in 10 companies hoping that one or two will actually make it big enough to sell within five years with a large enough profit to make losses on the other eight or nine irrelevant. If you have a business idea and want to connect with me or my company - we’re interested! Second, opinions are ubiquitous.
  • VIEWPOINT  |  TUESDAY, OCTOBER 29, 2013
    [Companies] PowerViews with Kyle Porter: How Can You Sell If You’re Always On?
    So.how do they help people generate a higher response from clients and customers than many other companies? I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads. Has one of your prospects changed jobs? More than 9,000 professionals are using SalesLoft today. Don’t Always Be On.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 30, 2013
    [Companies] Feeding the Content Beast is the Least of Your Problems
    If your company sells indirect through partners, keeping their sites full of content the instant it’s available is also paramount. Social selling isn’t a fad, it’s signaling a shift in how people expect to engage with companies. Author: David Greschler Content marketing has a problem, but it’s not the one people think it is.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 9, 2013
    [Companies] Why You Should Not Believe Ads on TV – the Need for Trust
    “ This is a BIG problem for companies using TV as an advertising platform. Jeff Ogden is an award-winning BtoB marketing expert and the President of the sales lead generation company Find New Customers. Don Peppers. More and more I’m finding ads on TV completely unbelievable. They fail the Trust Test! From Consumer Reports.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 14, 2012
    [Companies] Which Social Media Juggernaut is Winning the Mobile Battle?
    Much the same way businesses have been trying to wrap their minds around social media for the past decade or so, social media companies are now trying to do the same with mobile, and while some of the are flourishing, others are struggling to keep up. For mobile social media which service is best? Image: FreeDigitalPhotos.net. FiddleFly.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Companies] The Art of Being a Great Coworker: 13 Ways to Improve Your Work Relationships
    This can translate to verbal recognition in a company meeting or something as simple as a thoughtful email. Bottlenecking a project is not only frustrating, but it can also have a significant impact on a person's (or an entire team's) ability to reach company-wide goals. well, you get the point. That's where you come in. The lesson?
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 9, 2011
    [Companies] Giving up on marketing content far too soon….
    Drives me crazy when companies pull the plug too soon. The company behind it pulled the plug, but it seems likely their parent company over-ruled them. We’re not criticizing the company, but rather making a point about alternatives to giving up. Do companies give up on content too soon? The B2B Sales Lounge.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 18, 2015
    [Companies] To drive value from your content, focus on trust, not traffic
    Companies may use technical and functional attributes to drive the original choice but win by owning the heart and the mind,” says  Michael J. Huge companies will escalate and automate their content arms race with breath-taking, epic videos. Here’s a word we don’t use in business too often: love. ” Read on. Trust.
  • MARKETING ACTION  |  THURSDAY, JUNE 20, 2013
    [Companies] Cheetah-Speed, Agile Marketing
    It is important that companies set up marketing departments for success, so they can move as fast as a cheetah and capitalize early on their prey. Cheetahs achieve the fastest land speed of any living animal. How fast do they go? Between 70 -75 mph, in short bursts covering distances up to 1,600 ft. 10% on administration and management.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 14, 2013
    [Companies] [Video] 4 Critical Questions to Outsmart Your Sales Competition
    How the company changing? What if you were at risk of losing your best customer? It’s time to get your thinking cap out again. I’m here to stretch you out of your comfort zone so you can see things in new ways. Today we’re going to look at your very best customer – the one you love working with and who contributes a fair share to your income.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Companies] Great webinar for Tampa area dentists and chiropractors is delayed.
    Find New Customers , the most likeable company in marketing,  is doing a great webinar on 2/10//2015 at 2:30pm  (pushed back due to the big snowstorm in New York City) and this webinar is specifically for all  Tampa area dentists and chiropractors. Sign up here right now: [link]. Why attend? Both of those are a heck of a lot better than 3.
  • ANNUITAS  |  TUESDAY, JANUARY 5, 2016
    [Companies] 3 New Year’s Resolutions for B2B Marketers
    The answers to these questions will provide incredible insights that internal company resources, no matter how well they might know the customer, cannot provide. As we begin the year, there are a few New Year’s resolutions that I hope every B2B marketer will adopt for better results in 2016. Resolution #1 – Stop Creating More Content.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 28, 2012
    [Companies] Getting Started with Pinterest
    By 2011, the company had already raised a $27 million round of venture capital funding, increasing the company’s value to $200 million dollars and gaining 3.2 Obviously Pinterest is a visual site, so the question you need to ask yourself is: Do the products and services that my company sells have visual aspects to them? Brand.
  • FATHOM  |  WEDNESDAY, AUGUST 26, 2015
    [Companies] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
    A few months ago, you may remember a post I wrote about why SaaS software companies that offer initial free trails fail at generating revenue. mentioned there were a number of ways that companies lose touch with their free trial users, including the lack of a nurturing email campaign to guide them to the paid engagement. Urgency.
  • HUBSPOT  |  TUESDAY, JANUARY 5, 2016
    [Companies] Our Most Read Ecommerce Posts of 2015
    Here are five tools to boost profitability and encourage repeat business to drive a sustainable long-term business for your ecommerce company. Our friends from Bigcommerce took a look into dropshipping and what it means for your ecommerce company, as well as examining the pros and cons. March: How Often Should You Post on Social Media?
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 9, 2010
    [Companies] 10 B2B Digital Marketing Tips
    Technology solutions company Softchoice wanted to better understand how to market to their B2B customers, so they asked them. This is a common approach, but since the company serves thousands of customers across North America, asking their opinion became formal survey. Many companies still do not allow access to social media sites.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 1, 2014
    [Companies] How to Set up LinkedIn Sponsored Updates
    You can now choose the sponsor content button , where a drop down will appear allowing you to name your campaign, choose the company this campaign is for (you will only have multiple options if you’re an administrator of multiple business pages) and click the update you want to sponsor. Let’s jump in. All rights reserved.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JANUARY 30, 2013
    [Companies] Social Media Marketing: Where Do I Start?
    For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users. LinkedIn has personal profiles and company profiles. Many business owners want to get involved on social media, but don’t know where to start.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 29, 2011
    [Companies] A Dip Into Sales Data vs. Sales Intelligence
    Sales Data may be defined as the quantifiable facts and figures about prospects, including company and contact details as well as financials, that can be pulled from a variety of editorial or user-contributed sources. Sales Data vs. Sales Intelligence. Essentially, sales data is exactly how it sounds: it’s just data. Sales 2.0
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Companies] 3 Ways to Achieve Marketing Revenue and Demonstrate ROI (with Russ Man, Nintex CMO)
    In this role Russ is responsible for the global brand, demand, digital product, and field marketing initiatives of the company. . In the movie that inspired the name of this podcast—Moneyball—Billy Dean of the Oakland Athletics did not just observe the existing metrics of the day, such as RBI and Home Runs. Marketing Technology Podcasts
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Companies] 5 Lessons to Learn from the World’s Worst Press Release
    Even if there isn't a gigantic underlying news story, you can certainly find some kind of news hook and reader benefit that makes your company or your client meaningfully newsworthy. The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck!
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Companies] 5 Lessons to Learn from the World’s Worst Press Release
    Even if there isn't a gigantic underlying news story, you can certainly find some kind of news hook and reader benefit that makes your company or your client meaningfully newsworthy. The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck!
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 8, 2014
    [Companies] The 3 Best Viral Video Campaigns of 2013
    multitude of people ( Jimmy Fallon ), groups ( the Norwegian Army ), companies ( Google , Facebook ), schools etc. The videos served as a quick and funny way to contribute to the virality, all while subtly promoting particular companies, sports teams ( The Miami Heat have one ) or products. Happy New Year! Excellent question!
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Companies] How Jaguar Land Rover Uses Luxury Content to Connect With Consumers
    In 2015, the company partnered with AOL’s in-house content shop, Partner Studio, and production company Gotham Point Films to create a trilogy of two-minute videos that features Top Gear host Adam Ferrara testing out different vehicles. Among luxury brands, few do that better than Jaguar Land Rover.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 9, 2014
    [Companies] Big Data WILL Transform Your B2B Lead Generation
    know some of you are saying that “Big Data” is the latest hair-raiser big software companies are throwing around to scare us in the world of B2B lead generation. Not sure how Big Data can help your B2B company? —If You Learn How to Use It  . And yet, these masters do it time and time again. What in the world should you order?
  • HUBSPOT  |  SUNDAY, DECEMBER 23, 2012
    [Companies] Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week
    The original changes would have allowed Instagram to “share user content and your information” including data such as location, cookies, devices, and more with Facebook owned companies. So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve similar success? Not bad! Uh oh.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 22, 2013
    [Companies] 5 Reasons Why Your Inbound Marketing Isn’t Working
    Many companies pour a lot of effort into their inbound marketing efforts at big events such as trade shows. This happens when companies sell into verticals that are not as receptive to inbound marketing, such as those concerned with privacy or industry regulations, or those who are just slow to adopt online channels.
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Companies] 13 Beautiful New Ebook Templates [Free Download]
    Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten? But landing pages don''t convert visitors to leads all by themselves -- without attractive and compelling offers behind them, they won''t generate the tonnes of leads for your sales team that you want them to.
  • MARKETING ACTION  |  TUESDAY, APRIL 22, 2014
    [Companies] Lead Management: 7 Steps to the Process that Creates Revenue
    He’s spent over 20 years in the trenches, working hand-in-glove with with enterprise, midmarket, and smaller companies to develop and build buyer research, demand generation, database development, and lead management programs. This process keeps them conversing, moves them further down the buying cycle, and creates favor to company.
  • VIEWPOINT  |  MONDAY, SEPTEMBER 26, 2011
    [Companies] Five Ways B2B Marketers Can Get the Most from Facebook
    Facebook Markup Language, which is very similar to HTML, enables you to build colorful and interactive pages to promote your company, products and events. Search for pages of companies you admire for other ideas. Humanize your company. Show that your company likes to kick back and have fun. Here are five tips.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 15, 2011
    [Companies] Integrated Marketing Measurement: It’s Like Lasagna
    If a company begins using an ad network and includes viewthroughs in their tracking, performance can be dramatically overstated. All marketing is integrated, even if it is unintentional, poorly done or working against itself. Marketing activity does not happen in a vacuum void of other influences. What is the ROI of search?
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [Companies] Case study in data-driven B2B customer acquisition marketing
    One of the most compelling stories came from Doug Sechrist , vice president of demand marketing at Five9 , a cloud contact-center software company based in San Ramon, CA. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. First, we target the right accounts. Past purchase of cloud-based software.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 6, 2015
    [Companies] [Ebook] Introduction to Mobile Marketing: The Past, Present, and Future
    How is your company communicating with your audience over mobile today? Author: Ellen Gomes Most people, especially marketers, know that mobile devices have become increasingly important over the past few years. Let’s take a look: All The Cool Kids Are Doing It. Which activities do they perform on it? How much time do they spend on it?
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Companies] Create an Unstoppable B2B Sales Machine – Part 2
    Concentrate your efforts on finding the companies and individuals that have a genuine need for what you offer. 3. This is a terrible waste of resources, and if your company is allowing this to happen, I encourage you to immediately stop the practice. Make sure there is complete alignment between the marketing and sales departments. 2.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Companies] How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016
    Attendees can expect more than a dozen mainstage talks, master classes with creative experts, and the opportunity to visit coworking spaces and some of NYC’s leading creative companies. This year, speakers include Jason Fried of Basecamp, Claire Lew of Know Your Company, and Effie Brown of Project Greenlight and Duly Noted. 10) C2.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Companies] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    These winners span industries and company sizes, and are driving serious results in their organization. 21% trust emails from companies. 19% trust social posts by a company. Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 25, 2013
    [Companies] 5 Social Media Truths, and How To Manage Them
    According to  Social Media Today , about 25% of companies are still using social media purely as a channel to promote content versus a channel to engage with customers and prospects. These were among the key themes highlighted at the  Media Post Social Media Insider Summit , last week in Lake Tahoe, CA. So what’s the trick? But guess what?
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 1, 2015
    [Companies] Tim’s Top 10 Tips For The Bestest Website Ever
    Let your nephew design your company’s new logo. Today Tim is back on the blog to share his 2nd post in his monthly blog series. Before we begin, he’d like to share this month’s theme - “Make This Better: Your Website” So without further ado… Tim’s Top 10 Tips For The Bestest Website Ever. 1.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 1, 2016
    [Companies] Is marketing content’s quality intrinsic, or proved in the wild?
    It just takes some effort to test enough hypotheses to start to uncover what works for your company with your customers. This is not a theoretical question. Many people quickly say, “both,” but that’s no fun. Because if you say “both,” you are still left with the question of how to weigh one versus the other.
  • LEADERSHIP  |  FRIDAY, AUGUST 1, 2014
    [Companies] Interesting Infographics: 6 Components You Need In A B2B Online Marketing Program
    Create engaging content so that your company appears in search engine results, enhances lead conversions and communicates with consumers. In order to increase the success rate of your marketing campaign, I recommend you view the infographic, “The Science of B2B Online Marketing.”. Strategy. Content Marketing. Generating Traffic. Analytics.
  • I-SCOOP  |  TUESDAY, DECEMBER 23, 2014
    [Companies] Customer-centric marketing: optimize and integrate
    Bloggers, experts, research companies and marketers are increasingly talking about channel-agnostic and customer-centric marketing again. Have you noticed? Finally. What we’ve always called integrated (touchpoint) marketing is back and it’s spreading across all – often siloed – (digital) marketing disciplines.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 22, 2012
    [Companies] Why Marketing Outsourcing is Growing So Quickly
    Why are companies looking to hire outside talent for demand generation, content marketing, lead nurturing, lead scoring, social media marketing, etc.? In a recent blog post, we reported on the rapid growth of marketing outsourcing.  link]. That post showed that marketing outsourcing, which not mainstream yet, is growing very, very fast.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Companies] 10 Tips That Can Drastically Improve Your Website's User Experience
    People across the Internet are getting smarter and faster at judging company websites. of Harrington Movers, a New Jersey and New York City moving company, they were able to increase conversion on a page by simply replacing a stock photo with an image of the actual team of movers. However, white space is essential to good design.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 15, 2010
    [Companies] A Legal Perspective on B2B Social Media
    As you have incorporated social media into communication planning for your B2B company, whether large or small, chances are you worked with the company legal team or outside firm. What are some of the main legal issues (liability, risk, copyright) that delay companies from beginning to use social media? Walthall, Jr.
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Companies] Facebook Now Includes Business Pages in Local Mobile Search Results
    Make sure your page is updated with all your business' basic information in its 'About' section, especially your physical address, store hours, phone number, and other critical company details. For local businesses, there's now all the more reason to create a Facebook Page. What Exactly Did Facebook Do to Its Nearby Tab? Great question!
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 8, 2013
    [Companies] Why I Hope the IPO Doesn’t Ruin Twitter
    When Facebook did its disasterous IPO, the company made money but investors didn’t do so well. A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. thought this was a great description. And it was true.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 17, 2013
    [Companies] Has B2B Social Media Marketing Crossed the Chasm?
    One, either the owner of the business or an influential champion within the company has to understand the opportunities social media presents. I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. Pragmatists unite – it may be time to think about getting on board. b2b marketing social media
  • WEBBIQUITY  |  MONDAY, JANUARY 7, 2013
    [Companies] New Tool to Measure Web Presence Optimization
    As noted here previously, with more than 90% of high-value buying decisions now starting with online research, it’s imperative for companies to be “everywhere” online when buyers are looking for information about what they offer. Web presence optimization (WPO) is the art and science of maximizing online visibility.
  • FATHOM  |  MONDAY, DECEMBER 14, 2015
    [Companies] How Amazon Dominated Black Friday & Cyber Monday 2015
    This year, the company created eight days of deals that began with alerts (popping up as frequently as every five minutes) on November 20th and continued on through Black Friday. The company keeps a bigger picture and more long term view in mind. Photo credit: CNN News. So, What’s Amazon’s Big Secret? This is brilliant!
  • HUBSPOT  |  FRIDAY, MARCH 11, 2016
    [Companies] 9 Thoughtful Ways to Thank Your Coworkers
    For example, a salesperson must find and sign new customers for their company. If you're connected to influential people either internal or external to your company that it would benefit your colleague to know, make an introduction. Each of us spends a significant portion of our days at work, and consequently, around our coworkers.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [Companies] What Social Media Marketers Can Learn From Miley Cyrus…
    As Martin Laetsch pointed out in his presentation a few weeks back “ 5 SEO Strategies Every Company Needs to Master ,” a company’s online content should be something that attracts people, that they want to read or watch, and share. Ultimately, what’s worth our study is the ubiquity and persistence of Miley’s re-branded persona.
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Companies] How Manchester United Revolutionized Sports Marketing
    Ask me which English soccer, uh, football team I would support and I would say Liverpool. Not for any defensible reason; it’s just because that’s where the Beatles are from and because I know next to nothing about that kind of football (I think they made us play it once in gym class when I was in 7 th grade). Have a Backstory. Fantasy sports.
  • CONTENTLY  |  WEDNESDAY, MAY 4, 2016
    [Companies] 5 Hasty Conclusions From Quizzes I Made About the Media Industry
    ” the quiz would determine which media company that person embodied. My result from this what content company are you test (apparently I made the right deal!): [link] pic.twitter.com/3wdcX0Cc8w. um I legit got my own company. I got “Vox Media” on “Quiz: What Media Company Are You?” link].
  • CMO ESSENTIALS  |  FRIDAY, AUGUST 14, 2015
    [Companies] Can the CMO Drive Growth?
    These same executives – and your customers (the real bosses) – expect a personalized experience that makes it easy to interact and transact with your company, products and people.”. Every aspiring VP of Marketing or CMO wants one thing: to demonstrate and maintain a track record of growth. So, how do you do that? You focus on three things. 1.
  • MARKETING ACTION  |  TUESDAY, MAY 26, 2015
    [Companies] MarTec, Meet AdTech: the Future of Marketing Automation
    TechnologyAdvice is an educator, advisor, and connector of business technology that helps companies find the right technology for their business goals. As a company, it’s important to get in front of that buyer as they’re going down the discovery funnel and through the consideration process. Paige Musto.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 20, 2014
    [Companies] How Marketing is Pushing Customer Service Under the Bus
    The truth is that very, very few companies are truly serious about customer service. With notable exceptions at Zappos, Ritz-Carlton and Disney, most companies talk a good game but don’t really want to pay for it. In 1958 John Kenneth Galbraith famously took on the economic doctrine of Consumer Sovereignty.  Right?
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Companies] How To Get A Positive Return On Your Marketing Investment
    Do some research on your competitors (these are the companies clients choose instead of yours, which often means they have the same target audience). Calculating return on a marketing investment (ROMI) is something of an art form. If my investments are already failing, what practices can turn them around? Give it Some Elbow Grease?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 24, 2013
    [Companies] Marketing and Networking, a Powerful One-Two Punch
    For a career sales guy who has long been pretty hard on marketing, I must say it’s nice to hear, after having been introduced from a partner to a high level contact, that “AG Salesworks is the company that keeps popping up everywhere.”. Over this past year I have made an effort to devote more of my time to networking. Probably not. Probably.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Companies] How to Make Great Videos for Instagram Without Breaking the Bank
    Are you trying to hype up your unique company culture? If you're shooting a silly company culture video, you should feel free to take some liberties with steadying your shot. Company culture posts tend to perform well on this platform because they fit in with the types of content other people are already sharing. Wrong. Speed.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, APRIL 6, 2016
    [Companies] Customer Obsession Is Now Essential – Part 2
    Whether or not you agree 100% with that definition, one thing is certain—customers are more empowered than ever before, and they’re increasingly expecting more out of the companies they choose to work with. . But who and what are customer-obsessed companies relying on to lead their transformation in this direction? Stay tuned!
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Companies] Why Marketing Operations is the Heart of your Marketing Team
    Most SaaS (Software as a Service) companies continually release new products – to ensure your team is at the top of its game, you might have new skills to learn every 20-30 business days. Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. Boy, was I wrong. Not convinced? Convinced?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, SEPTEMBER 15, 2008
    [Companies] YouTube - Education Today and Tomorrow
    Company Info. Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 6, 2014
    [Companies] When it Comes to Blog Post Length, Is More More?
    also found a very interesting post in Fast Company that said readers on average spend seven minutes on a blog post, which amounts to 1,600 words. My answer to the question, “How long should my blog post be?” ” has always been, “As long as it takes.” think the biggest dangers in longer blog posts are 1.)
  • READYPULSE  |  TUESDAY, JUNE 28, 2016
    [Companies] The Future of Ecommerce: 4 Predictions About the Evolution of Online Shopping
    One of the most important parts of running a business is staying informed of the latest advances and changes happening outside of your company’s four walls. As technology improves, more companies will likely also begin rolling out stronger points-based and online loyalty programs. Multi-Channel & More Mobile Shopping. Conclusion.
  • MARKETING ACTION  |  MONDAY, DECEMBER 22, 2014
    [Companies] What’s the Word? New Additions to the Digital Marketing Glossary
    Check out a few examples of companies that are getting it right (and a few that are doing it wrong). For example, during a power outage, a flashlight company might add a hashtag about a local blackout to promote their product. Companies should tread carefully when trying to jack the news. Geographical Targeting. Newsjacking.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Companies] 5 More Provocative and Daring Marketing Campaigns So Far in 2013
    More and more companies are starting to embrace multi-channel marketing that touches consumers on many levels. It is extraordinarily interesting to watch companies embrace content marketing in such a deep way, appealing to consumers with an approach that makes use of current events, nostalgia, and emotions. pure child of the 90s.
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Companies] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    When deciding which one is the best fit for you, you'll want to consider both your company size and the number of ads you plan to run at once. While the Ads Manager best suits most companies, the Power Editor serves as a tool for larger advertisers who are looking for more precise control over a variety of campaigns. With more than 1.4
  • WRITTENT  |  THURSDAY, SEPTEMBER 19, 2013
    [Companies] Content Curation Tips: 6 Places to Find Content to Share on Social Media
    According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time. Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns. There are over 500 million Tweets published per day.
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 25, 2016
    [Companies] How To Map Content To Your Conversion Funnel
    We’ll also show you why the content at each stage is dependent on the type of business using two hypothetical cases – an enterprise software company (B2B) and a fashion eCommerce brand (B2C). The company doesn’t use it to advertise their products, but to provide their audience with valuable information.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 29, 2015
    [Companies] Unmissable Event Hacks For the Savvy B2B Marketer
    If it’s a new event for you or your company, look up past sponsors and ask them what worked well at the event and any tips that they may have. Events on average account for a huge chunk of marketing budgets -- with some companies allocating as much as 50% of their budget to events. So, what did you miss ? Planning Is Everything.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Companies] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    While the spirit of reciprocity is an important component to your content strategy, not all companies have flexibility with sharing. We found that, while Modern Marketers are sharing third party content, they are challenged to coherently integrate it within their own stories and narrative. Checklist of questions: Who is our target audience?
  • WEBBIQUITY  |  MONDAY, APRIL 23, 2012
    [Companies] What’s So Funny About Social Media and Online Marketing? April 2012
    How do you get the world’s attention if you’re a scrappy little Linux-realm software company with a bit of creativity (and some really smart coders) but no cash? An interesting collection of “honest logos, revealing the actual content of the company, what they really should be called. Why not laugh with `em? And are.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 16, 2011
    [Companies] Can CRM Add-Ons Replace Marketing Automation?
    Instead, the argument for separate systems really comes down the political desire of each department to have its own system, and a somewhat related expectation that a vendor focused exclusively on marketing automation will build a better system than a small division within a CRM company. Of course, the jackpot here is Salesforce.com.
  • IKO-SYSTEMS  |  WEDNESDAY, JUNE 15, 2016
    [Companies] Behind the Scenes with Brahim Zebbar, EMEA Sales Manager
    Brahim: Well first let’s understand how important these roles are – 100% of the 200 fastest growing SaaS companies have SDR teams. It’s easy to forget sometimes, but customers don’t buy from companies. 100% of the 200 fastest growing SaaS companies have SDR teams.”. About hiring, training and coaching SDRs.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Companies] Finding the Love Between Sales & Marketing at Dreamforce [Video]
    At Dreamforce 2011 , Alex and Brian took a few minutes to discuss how important sales and marketing alignment is to all sales and marketing strategies, and how outperforming companies’ sales and marketing harmony is critical to their revenue success. Alex : And here’s what those companies understand. They like each other.
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