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  • SAZBEAN  |  THURSDAY, MARCH 15, 2012
    [Companies] How to Tailor Lead Nurturing Content to Suit Individual Personas
    According to Forrester Research, companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse’s Marketing Automation Study? News & Notes
  • SALES CHALLENGER  |  MONDAY, MAY 27, 2013
    [Companies] Should Reps Be Allowed to Exercise Judgment?
    This requires assessment of prospects behavior, understanding of the market and the internal dynamics at a prospect company. In our previous posts we talked about how the world of sales is changing , both what confronts the sales rep, but also what is at stake if we don’t take active steps to change the way we think about what we do.
  • B2B MARKETING MENTOR  |  WEDNESDAY, OCTOBER 17, 2012
    [Companies] Marketing Should Own Telephone Lead Qualification
    It will also help Marketing demonstrate its contribution to company growth. Companies should reserve their Sales teams for what they’re best at: closing deals. The SirusDecisions report found that 80 percent of the leads Sales disqualifies go on to buy from the company–or a competitor–within 24 months. Hiring.
  • HUBSPOT  |  MONDAY, AUGUST 27, 2012
    [Companies] Sales Success, Gender Quotas & Getting Ahead: Jill Konrath on the Role of Women in Sales
    Recently I had a chance to interview Jill Konrath, author of SNAP Selling and Selling to Big Companies. She’s an internationally recognized speaker who helps companies increase new client acquisition and speed up their sales. The only reason I got into sales was because I had an idea to start a company. How did that happen?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Companies] The State of Content Production: Benchmarks and Action Items
    Production can ecompass different initiatives for your teams, but the organizational and strategic components often read true regardless of your company or audience’s landscape. by Eloqua | Tweet this We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Stay tuned for more!
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 3, 2014
    [Companies] Marketing Leadership: 5 Steps To Learning Agility
    We need a new approach to help our companies grow. As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. We need to adapt to new business strategies, new ways of working and new challenges. The World Has Changed! Has Your Marketing. Most marketing stinks. Steps To Learning Agility.
  • BLOG MY CALLS  |  TUESDAY, APRIL 2, 2013
    [Companies] What About Lead Scoring for Phone Calls?
    Companies like Eloqua, Pardot, Marketo, and Hubspot do a remarkable job with online lead scoring. They're each remarkable companies. Lead scoring saves A LOT of companies A LOT of money. Incidentally, we use one of the companies above for lead scoring and marketing automation. They invented it. It works well. What?!?
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 16, 2013
    [Companies] 5 Ideas for New Business Blog Topics for a New Year
    Tell your company story – this could even work as a series for your blog. Tell the story of how your company came to be. Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. But what exactly does “fresh” content entail?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Companies] Business Conversations Equal More Sales Opportunities
    company, technology in place, etc). I have worked with a number of clients over the course of my 9 years in the teleprospecting industry and something we are continuously asked by our clients is, “Our technology is very complex, will your team be able to adequately understand our entire solution?”.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 7, 2011
    [Companies] Experience doesn’t matter. Great ideas matter.
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.” If there is one great lesson we can take from Steve Jobs, it is this. Great ideas are all that matters.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 5, 2014
    [Companies] Case Study: How I got on a national television show through Twitter
    His company specializes in amplifying event conversations on social media to maximize exposure. Related Stories Five unbelievable social media mistakes you may be making right now Five important lessons on the economics of social media The 5 types of company Twitter accounts: What’s right for you? Here’s our story. states.
  • LEADERSHIP  |  TUESDAY, APRIL 29, 2014
    [Companies] Spring Clean Your Top 5 Social Media Channels
    Your company’s LinkedIn profile page should not only be optimized to rank well on Google, but it must also suitably impress potential new connections. Your company blog must have a recognizable and impressive voice that the audience not only wants to hear but also feels compelled to react and respond to. Did you?
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Companies] 45+ Reasons to Attend the Social Tools Summit
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. Author information. Neal Schaffer. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Neal Schaffer.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 11, 2012
    [Companies] Why Google Social Search Means You’ll Probably Want a Google+ Page
    by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog.
  • ANNUITAS  |  THURSDAY, FEBRUARY 5, 2015
    [Companies] Demand Generation Strategy Rules NOT to be Broken
    Almost every company I’ve worked with makes the mistake of primarily thinking inwardly. *This post first ran September 11, 2014 in the ANNUITAS blog. I’ll be the first to say that rules are meant to be broken. Do Your Homework. Do the research. Learn your market, your customers and your competition. Don’t build a strategy around a tactic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 28, 2011
    [Companies] 8 Steps to help you reach the marketing gold
    During the discovery meeting, your mind races with all the outside observations with the company. It is built into most companies DNA: RESIST CHANGE.  You must demonstrate that the company will benefit from taking your suggestions. Guest post by Jeremy Floyd. But something odd happens after I take possession of the home.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Companies] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    In that capacity, I’ve helped companies in a number of verticals get more bang for their marketing buck. The point is that companies doing test-and-learn treat it as separate from the main activities like creating content, creating campaigns, rolling out campaigns. For those of you just joining us, welcome. That means fast.
  • TOMORROW PEOPLE  |  TUESDAY, JANUARY 15, 2013
    [Companies] Online Marketing: the Musical!
    Make sure your company is fully immersed in social media and is ready to interact with your audience. It’s here! The new musical you’ve all been waiting for. With plenty of great tips about online marketing, you simply must read about this spectacle. Two different worlds!’ you cry. But not so fast! So read on to learn more!
  • BLOG MY CALLS  |  THURSDAY, JANUARY 16, 2014
    [Companies] Call Leads Quickly: Some Stats and An Argument
    Companies like Speak2Leads and Inside Sales argue that leads need to be contacted immediately. Companies like Marketo and Hubspot believe in a long process of lead nurturing. Also, why shouldn''t someone who downloaded a White Paper about your company and what you sell, get a phone call? Both sides are viable. Sure it can.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 16, 2010
    [Companies] Unified Marketing: Buzzword or Bellwether?
    Here are the obstacles that are preventing Unified Marketing from actually occurring: Organizational silos within companies inhibit sharing of data. Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. What needs unifying in today’s marketing world?  Marketing Product Silos. What happens?  What happens to it? 
  • MARKETING ACTION  |  TUESDAY, OCTOBER 1, 2013
    [Companies] Do Emotions Play a Role In B2B Sales?
    But B2B buyers are spending the company’s money. One of the largest shipping companies in the world, Maersk Line, chose to focus on three target emotions that they felt drove the most value – trust , cared for , pleased. Three years after, the company had increased their Net Promoter Score by 40% points. and build personas.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 26, 2013
    [Companies] Making the Social Connection an Emotional Connection – guest post by Jeffrey Hayzlett
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. by  Jeffrey Hayzlett , Global Business Celebrity, Bestselling Author, Sometime Cowboy. Every CMO needs to read this post, as Jeffrey has tips for you. Nice cowboy hat, Jeff! Jeffrey Hayzlett. __.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 16, 2015
    [Companies] If It Isn’t Fun, It isn’t Selling!!!
    Sales Managers that created a culture of high performance always made sure they   brought an approach to managing that included accountability and high expectations, but also one where the team had fun together.   A few ideas to focus on: Build Belief: make sure your sales teams believe in your company, products/services and each other.
  • MARKETING LEADERSHIP COUNCIL   |  THURSDAY, JUNE 14, 2012
    [Companies] Six Commandments for Event Marketing
    Some of them, at least.  We here in the MLC really enjoy the company of our Sales Executive Council counterparts.  So, nothing personal.  With Hill-Rom as a jumping off point, what are the key criteria for successful events?  Below, we’ve compiled these commandments of Event Marketing: Raise the IQ of your customers. Disinvite your reps.
  • SYNECORE  |  MONDAY, JANUARY 14, 2013
    [Companies] Will 3D Printing Change Manufacturing as We Know It?
    As I write this, a surprising number of companies in multiple industry segments use elements of 3D printing technology in product design and refinement, even though most are not yet using 3D printers to churn out an end product. Once the company found out about the project, Stratasys quickly repo-ed its printer from Wilson. WHAT A CAD!
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Companies] 13 Mind-Bending Social Media Marketing Statistics
    53 percent of people on Twitter recommend companies or their products in their tweets. Many of us know that social media marketing is an important part of a solid inbound marketing strategy. This post is for them -- and you. 13 Mind-Bending Social Media Marketing Statistics. 1. Source ) Tweet This Stat! 2. There are more than 3.5
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Companies] The 7 Principles of Conversion Centered Design [SlideShare]
    We often turn to what other companies are doing to optimize their sites when we really want to juice the numbers. In order to hit lofty lead and customer goals, marketers rely on creating well-optimized site pages, landing pages, and calls-to-action. The 7 Principles of Conversion Centered Design From KISSmetrics. Principle #5: Clarity.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Companies] Three Major Challenges of Influence Marketing for Businesses
    Raymond is a corporate trainer and is regularly invited to give lectures and training workshops to companies and organizations. Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Author of the books, “Culture Web à la portée des PME” and “Comment entreprendre le virage 2.0.”
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Companies] Inbound Marketing, The Über List for Outbound Marketers
    Companies like Jigsaw , Onesource and Netprospex provide the candy; the more contacts we have and the better targeted the greater our success. Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). lead lists
  • HUBSPOT  |  MONDAY, MARCH 5, 2012
    [Companies] 6 Tactics for Turning Trade Show Interactions Into On-Site Sales
    When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Every company there wants the spotlight, and many will spend thousands of dollars to achieve that. Trade shows and other events are very noisy.
  • BLOG MY CALLS  |  MONDAY, APRIL 15, 2013
    [Companies] Content Marketing Q&A: Our 150 Posts in 50 Days Experiment
    Even though we are a relatively small company, we''ve seen the dramatic benefits of producing blog content, so we''re going to continue. Other SEO experts like Michael Fleischner agree: "The companies that are winning online are focused on producing original quality content for their niche. We have the screenshots to prove it. Uh yes.
  • HUBSPOT  |  SUNDAY, DECEMBER 23, 2012
    [Companies] Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week
    The original changes would have allowed Instagram to “share user content and your information” including data such as location, cookies, devices, and more with Facebook owned companies. So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve similar success? Not bad! Uh oh.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2012
    [Companies] Can B2Bs Use Social Media to Improve Marketing Effectiveness?
    Nearly 90% of the execs surveyed in the Worldcom study said they believe social media will be increasingly valuable to their companies in the coming year and almost 60% called that value significant. Many might think that B2Cs clearly leverage social better than B2Bs.  However, the numbers show that B2Bs are making up ground. Facebook 74%.
  • WRITTENT  |  FRIDAY, FEBRUARY 7, 2014
    [Companies] Are Blogging and Social Media a Match Made in Heaven?
    2012 was the year companies began to realize the value of content marketing. Business psychologists have found that it typically takes around 7 points of contact for a company to make a sale. The truth is, 96% of first time visitors to your company’s website just aren’t ready to make a purchase. And 2013? Get the drift?
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 4, 2012
    [Companies] Why Your Social Media Strategy is Failing
    He's helped thousands of companies generate revenue through social media marketing. Last week we had a great webinar with Thomas Varghese, CEO of eBizUniverse. He said perhaps the biggest problem he sees with business social media is this: failure to plan. Businesses fail to strategically set goals about their social media marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Companies] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
    For example, let’s say that Jennifer, a marketer at a large manufacturing company, bids on the phrase ‘high-definition broadcast equipment’ so that her search ad shows up in those results. But, there’s good news: we are one step closer to cracking the code. Today, we announced a solution with Google that changes the game.
  • ANNUITAS  |  THURSDAY, FEBRUARY 13, 2014
    [Companies] Demand Generation: Why Marketing Gets it Wrong and Sales Doesn’t Get It At All
    Companies need to dispense with the discussion of what internal department has more sway and begin looking to align around a buyer-centric demand plan with the goal of creating perpetual demand and improving customer lifetime value. This should be the most pressing question in any organization. Blog B2B Marketing buyer''s journey.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 6, 2011
    [Companies] Does Blogging Fit Into Your Overall Marketing Strategy?
    Not all companies should be blogging. Blogs are becoming more popular all the time, and according to eMarketer , blogs have increased from 16-39 percent in companies blogging for marketing purposes. How do you determine if you’re one of them? Why should you blog? Position yourself as an expert in your field. Build your brand.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Companies] 4 Tips to Attract More Readers to Your Business Blog
    Jessica Davis is a Content Specialist at Godot Media – a leading writing services company. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. But coming up with a successful blog can be a tough job. Creative Tips to Attract More Web Traffic Readers. 1. Use SlideShare.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Companies] Marketing Counterpoint: Why PR Does Help Sales
    ” As a transparent company, HubSpot welcomes the views of all of its employees. In the world of PR, there are a number of different branches – such as Investor Relations PR for publicly-traded companies, and the press office for government agencies and politicos, and community relations etc. Let’s take search for one.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, FEBRUARY 15, 2012
    [Companies] Never Tell Your Client What They Need Before They Tell It To You
    went on a sales call with a senior partner to a regional beer company in an old, rust belt manufacturing town. In today's "never" article, Charles H. Sales were down, margins were low, and the beer had an undeniably downscale image. This is a marketing problem!". But my senior partner seemed rapt at the owner's tales of brewing prowess.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Companies] 10 Publishers Killing It on Instagram
    This company may be 178-years old, but you wouldn’t know it by how well they use social media. They posts pics reflecting their values, sharing what companies in their industry are doing, as well as their own promotional content. Instagram isn't just for celebrities and teenagers anymore. That's a lot of engagement going on. Media
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Companies] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Searching for companies. How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? have 500-999. have 301-499.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 14, 2013
    [Companies] Lead Gen System Gone Amok Alienates Potential Customer
    Then just two minutes later I heard from the CRM company again. Ideally, what are you looking for the CRM to do for your company? 5. Unfortunately, many companies are setting up their automated lead gen systems like this. Recently, I got an email from a CRM provider about a free ebook on the social sales revolution. Thanks Jill!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 8, 2012
    [Companies] How to Optimize Your Marketing Database Strategy
    The drive behind many demand generation campaigns is to collect valuable data on prospects, stuff like name, email, phone number, company and maybe title. Appended third-party data can provide deeper insight into the company with info like revenue, industry, number of employees, and more. The second is “And what will it cost me?”.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 30, 2013
    [Companies] It's Q4: Finish the Sales Year Strong and Steady
    Some people are on vacation and some people have free time to discuss new products and services, w hich means you still need to be building a pipeline as well as passing over qualified leads to hit personal and company goals. Halloween! Thanksgiving! Christmas and Hanukkah! But once the holidays are over and it’s back to work in 2014… Uh oh!
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Companies] 8 Guaranteed Ways to Increase Social Media Reach
    In order to make social media an effective lead generation machine, you first need to generate a following -- fans for your Facebook page, followers for your Twitter account and LinkedIn company page, etc. For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence. But first things first.
  • FUNNEL FOCUS  |  THURSDAY, MAY 12, 2011
    [Companies] Complimentary Webinar: Winning B2B Buyers with your Content Marketing Mix
    About the Speakers: Jeff Erramouspe, President, Manticore Technology - Jeff has over 20 years of marketing and management experience in both entrepreneurial and Fortune 500 technology companies. But without the right content, even the fanciest marketing automation platform won't do much for you.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 19, 2012
    [Companies] Social Media for B2B branding: Using Social Listening to Transform Your B2B Brand
    They want to be heard, respected and valued by the companies they choose. Social media is the ideal tool for B2B companies seeking the deeper level of connection with customers and prospects that will build their brand and drive revenue growth. There are two parts to every conversation: talking and listening. Connection is Critical.
  • WINDMILL NETWORKING  |  SATURDAY, FEBRUARY 18, 2012
    [Companies] Social Media 101 for Professional Associations
    It is the perfect place to share information, generate discussions, and even share job openings that your company might have. I frequently get invited to speak on social media for professional associations , and when I do it often seems as if the clocks in the room have been turned back 10 years since before the advent of social media.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 1, 2011
    [Companies] Best Ways to Market Locally: Facebook vs Foursquare vs Groupon
    Along with these tools, companies have found ways to entice customers to the store more frequently through price reductions, rebates, specials, etc. This is an excellent way to market locally, as companies can leverage Facebook to increase their visibility and sales. If you can bring a crowd, some companies will increase your reward.
  • CONTENT MARKETING TODAY  |  SATURDAY, APRIL 28, 2012
    [Companies] Inbound Marketing: How to Make It More Effective via Inc.
    While inbound marketing can be more effective than outbound marketing, most companies implement it in a way that it doesn’t work well. Written by Geoffrey James. With inbound marketing, the customer comes to you, but you still have to move the opportunity forward. The biggest issue: bad timing. See full article on www.inc.com.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, OCTOBER 1, 2014
    [Companies] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
    And this generously assumes that each of these paper-picker-uppers represents a separate company, which practically never happens. They represent some much smaller number of companies; say 1.5 people per company that’s actually only 417 customers. Sales squirrels ignoring you? ” “The quarter is doomed!”
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Companies] 8 Tips for Leveraging Platforms for Marketing [@InboundNow #37]
    Several months ago, Twitter bought TweetDeck -- a company that took its API in an interesting direction. One of the bones of contention in a few of the interviews I've given is this notion that a small or medium sized company can't learn something from Apple, Amazon, Facebook, and Google. I say yes it can.". Platforms and Planks.
  • WRITESPARK  |  TUESDAY, FEBRUARY 12, 2013
    [Companies] Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
    A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. The current. In the.
  • VISIONEDGE  |  TUESDAY, OCTOBER 15, 2013
    [Companies] Customer Conversations: Identifying & Measuring Your Marketing Campaign Goals
    In a recent conversation with a marketer from a well-known global company in the transportation industry, I was asked to provide a list of metrics that this marketer could use to satisfy her company’s leadership team. My first question: “What is the specific outcome each of these campaigns is expected to produce?”
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 11, 2015
    [Companies] What Did Your Brand Ever Do To Deserve Bad Photos?
    Learn more about how your company can save on travel with a corporate hitch-hiking program. Fewer than half of companies ask their sales people to do role-playing sessions to practice their delivery. Marketer #1: Hmmm. Time to update our corporate website again.  Marketer #1: We definitely need a photo of our building.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 11, 2013
    [Companies] Should Brands Only Speak When Spoken to on Social Media?
    The majority of consumers, 64%, insist that they want companies to respond to social comments only when spoken to,” writes Dan. This is significant when viewed alongside the fact that, “51% of consumers simply do not want companies to eavesdrop on their conversations and 43% believe that monitoring is an intrusion on their privacy.”.
  • ANNUITAS  |  THURSDAY, JUNE 2, 2011
    [Companies] Alignment – It’s More Than Marketing and Sales
    used to run the global mid-market group for an enterprise software company.  Our company made the decision to develop a “small business” version of our software.  David is one of the top thought leaders in Sales 2.0 strategies. During the roundtable, the discussion inevitably led to how marketing and sales alignment could be achieved. 
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 25, 2013
    [Companies] Things Were Weirder Then: A Book Review
    If you’ve been finding it difficult to tell your Corporate Overlords apart, chances are your company isn’t driving new thinking by hiring people who are different enough, or even objectionable enough, to effect change. think I’ve worked for that company before…. Jobs versus Mike Scott. Jobs versus,well, almost everyone else.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 7, 2011
    [Companies] The Objections Meeting
    great company goes one step further and holds a regular meeting to go over these. Third, building a list of common objections and making sure all of your sales people are on the same page keeps a very consistent message across the company. Does your company have sales objection meetings? What is a sales objection meeting?
  • HUBSPOT  |  WEDNESDAY, JANUARY 22, 2014
    [Companies] 30-Day Blog Challenge Tip #21: Illustrate Your Ideas
    Participating companies should submit their blog URLs on this page to enter the challenge. From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Blogging
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Companies] Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?
    It’s also fertilizer companies, and lighting system companies, and hydroponic supplies companies, and jar & container companies, and analytical testing laboratories … there are even staffing groups that specialize in placing workers in the cannabis industry. Marijuana smokers. Pot heads. Stoners. No job. No routine.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 7, 2011
    [Companies] Why Your Website Needs to Be Grand Central Station
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.” Look at this image. See the people filling the Great Room at Grand Central Station? Marketing
  • HUBSPOT  |  WEDNESDAY, MAY 30, 2012
    [Companies] Feast Your Eyes on These 9 Examples of Beautiful Email Marketing
    If your email requires a few paragraphs of copy, take a hint from this Mozilla email and remove distractions that, well, distract email recipients from reading. 7) Fast Company's Co.Design Uses Visuals to Complement Content. What other companies out there have you noticed are creating beautiful email marketing? Generate opt-in leads.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Companies] How Not to Spend $35 Million on Marketing
    You can wrap a car in your company colors and logo for about $1,800 ( check out car wrap pricing from this HubSpot customer ), and with this new infusion of cash, we could do that to 20,000 cars -- more than enough to fill all the spots at your local sports stadium. 4) Send every HubSpot employee to outer space. Another benefit? Powerful!
  • BIZNOLOGY  |  THURSDAY, APRIL 3, 2014
    [Companies] How Many Leads Do You Need to Generate? Use This Simple Calculator
    So, let’s look at a neat way to figure out in advance how many leads your company needs, so you can invest accordingly. . Photo credit: yourdoku. If you generate too few, your firm may be at risk of missing its revenue targets, with potentially disastrous financial implications.  The average revenue per order, or per closed deal. 3,000,000.
  • FATHOM  |  WEDNESDAY, JULY 31, 2013
    [Companies] Tag – Your Website’s It!
    There are several reasons why smart and successful companies can fall into the trap of ambiguity with their Home Page.… We see it occasionally here, and rest assured, we deal with it for our clients as soon as possible. … Read the rest The post Tag – Your Website’s It! appeared first on Fathom.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, MARCH 17, 2013
    [Companies] Sales Leadership: Has your team watched Pawn Stars?
    Sales Leaders:   Has Your Team Watched Pawn Stars? Recently during several coaching calls I heard a common theme and the trend of hearing these comments always occurs during the last month of each quarter.  What were those comments?  HINT: this needs to be done early and continually through the sales process. We work “opportunities” not deals.
  • SAZBEAN  |  THURSDAY, FEBRUARY 13, 2014
    [Companies] Data-Driven Customer Experience as a Competitive Advantage
    ETMS (Photo credit: Wikipedia) Companies are always looking for competitive advantages — what can make them stand out against their competitors. Using data and analytics to drive customer experience improvements can be a long-haul competitive advantage — increasing conversions and repeat business.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MARCH 22, 2013
    [Companies] How to Get Referrals from Your Customers
    Customers are much more likely to give referrals once they are happy with what your company has provided. If your company does a good job, chances are your customers will be excited to refer your services to others. Referrals are the best type of leads in B2B sales because they are most likely to turn into sales. Asking After Delivery.
  • ENGAGE  |  FRIDAY, MARCH 8, 2013
    [Companies] 3 Lessons Content Marketers Can Learn From Elton John
    One of music’s most mercurial, anti-establishment artists lent his brand to two of the biggest companies in the United States, and the ads were wildly successful because of the high quality of the music. The takeaway from this song is that it’s okay for your company to embrace its inner mental patient every now and again. Peter?”
  • LEDGER BENNETT  |  SATURDAY, JUNE 22, 2013
    [Companies] 10 Biggest B2B Marketing Challenges
    Integration between sales and marketing is better today, but not perfect by any means, with under half (40%) of B2B companies believing that their current marketing activity meets the needs of sales.  . With buyers taking longer to decide, the importance of continually standing out and elevating their company over competitors is vital.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, MAY 19, 2010
    [Companies] Making B2B marketing personalization personal
    She clearly explains some of the ways buyers will determine whether a company can deliver on these three wishes. 1. Terri talks about the value of social media and educational content to project a personal image for a company, and it’s solid advice. What they want is a real connection with the companies they do business with.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 19, 2011
    [Companies] Fix the Economy: Sales Leadership Must Be the Stimulus
    This will be belief in your company something required for salespeople to be mentality tough in these times. Fix the Economy:  Sale Leadership Must Be the Stimulus. By Ken Thoreson. This will be a massive effort, but we can start TODAY!  I have listed a few ideas to that will begin the Sales Leadership Stimulus program.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Companies] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
    Click to tweet!). "In the early years of a startup, everyone in the company should be selling & marketing." Trying to get found as a startup is no easy task. Not many people know your business, your team is small, and you''re working tirelessly to get your brand''s name out there. Ever seen Culture Code ? million views.).
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 23, 2013
    [Companies] Lead Generation: How using science increased teleprospecting sales handoffs 304%
    Relevancy : In their mind, the prospect is asking, “Are you relevant to me and my company?”. Tweet I have a confession to make. There’s something I wish I would have known when I wrote my best-seller, Lead Generation for the Complex Sale. So, I wanted to see if this heuristic could be applied to lead generation through teleprospecting.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 12, 2013
    [Companies] Perspective on Training
    An investment that provides benefits to both your company and your employee. Having a trained workforce is a major challenge in several of the industries that we work with. wanted to share some highlights from a blog post by the NAED president (National Association of Electrical Distributors) answering the question: Why is training important?
  • MODERN B2B MARKETING  |  MONDAY, JULY 26, 2010
    [Companies] 5 Questions You Must Ask Potential Lead Sources
    Fortunately, there are plenty of experienced lead generation companies out there, covering many industries and verticals. When comparing lead generation companies, how do you cut through the fray and determine which one is the best fit for your business? Guest post by Jeff Gordon, Senior Marketing Manager for BuyerZone.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 24, 2014
    [Companies] 4 Emails Your Service-Based Business Should Send
    Whether you’re a fitness coach, a dentist, run a plumbing company or a computer repair business, as a service-based business, your email marketing needs and desired outcomes may not exactly fit that of a retailer. First, according to Ideal Marketing Company , newsletters have four times the readership of traditional ads or brochures.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Companies] Millennials Asked, Mike Volpe Answered: Career Advice From HubSpot's CMO [Video]
    Which types of companies should I look to join when I''m fresh out of college? Wouldn''t it be nice to graduate from college knowing exactly what your passion is, or how to live and act in the business world? We want -- and desperately need -- support, advice, and guidance. We have these lofty, important questions about our careers.
  • CLIENT BRIDGE  |  THURSDAY, APRIL 14, 2011
    [Companies] Big Brands Start to Bet on Mobile Marketing
    Recent webinar stressed that mobile would be key to the company's overall marketing, commerce and customer service strategies. Volvo. Exclusive sponsorship deal with Major League Baseball. Ads appear on MLB.com's At Bat applications on Apple, Android and Blackberry devices. Sponsoring free trials of MLB.tv Custom in-app landing pages. Sears.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 7, 2010
    [Companies] True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.
    LeadPAC lets marketers order prospect lists based on segmentation criteria such as title, industry and company size. Select the audience by choosing from personal and company attributes including title, department, level, location, company size and ownership. That's worth some excitement. Nothing new there.
  • PR MEETS MARKETING  |  WEDNESDAY, MARCH 4, 2009
    [Companies] Measuring The Cost of Bad or Good Online Reputation
    How [can you] calculate the value of a company’s online reputation and (marketing) PR 2.0 By noblelgnoble via flickr. received this question from Nathalie Seoteman after she read my free ebook on using social media:  . efforts? What did these activities produce, put in figures and - preferably - in euro’s/dollars? The “formulas”.
  • INBLURBS  |  MONDAY, NOVEMBER 15, 2010
    [Companies] 7 Top search engine strategies to get a Google Search Engine Listing
    Marketing takeaway: In order to implement the search engine optimization techniques you can go for search engine placement companies and search engine services. Search engine optimization is one of most important aspects that should be researched while designing a website. For further information, check out. Tweet this on Twitter!
  • LEADER NETWORKS  |  MONDAY, NOVEMBER 26, 2012
    [Companies] The Online Community Content Map – Part One
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Creating meaningful content for an online community is a tricky business. Few online communities survive solely on member discussions. As I am fond of saying , people come for content but stay for community.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SATURDAY, MARCH 29, 2014
    [Companies] Achieving Outrageous Success
    Standout companies have radical beliefs. Growing, vibrant companies give more value than people pay them to give. His consulting firm solves complex marketing and business strategy problems for savvy companies all over the world. hope you enjoy my interview with him. Tell us about them. Dan Waldschmidt: Sure. Who are you?
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 12, 2012
    [Companies] 24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
    Danny Sullivan details the use and results from the “Don’t be Evil” browser bookmarklet, stating that “The companies behind the tool feel Google’s hasn’t focused on what’s best for its users with Search Plus Your World. Will Google+ be a “Facebook killer” or just Google’s next failed social network?
  • HUBSPOT  |  FRIDAY, FEBRUARY 24, 2012
    [Companies] The Inbound Way to Do Trade Show Marketing
    Pull in people from different areas of your company to brainstorm about what your message should be. Your marketing goals are important, but you may be surprised to see the extent to which other parts of your company can benefit from a trade show. It's important to ask others in your company for their input on your trade show strategy.
  • SAZBEAN  |  THURSDAY, APRIL 19, 2012
    [Companies] Can social media accelerate the buying cycle?
    The number of companies not doing anything with social media gets smaller and smaller by the day, but that doesn’t mean that business has social media figured out. Despite the increasing comfort that many companies and marketers have with social media, questions still linger about efficacy and ROI. Perhaps. by Patricio Robles.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 26, 2011
    [Companies] Oracle Real-Time Decisions Empowers Business Users
    The only reason that companies haven’t already ended up with a single mega-system is that new applications appear constantly, and it takes a while before the existing suites can expand to assimilate them. In the real world, nearly all companies run multiple customer contact systems and probably always will. appear at a dizzying pace.
  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [Companies] 11 Killer Social Media Presentations Worth Watching
    Joffreys Coffee & Tea Company Social Media Marketing Case Study by Adam Singer. Joffreys Coffee & Tea Company Social Media Marketing Case Study View more presentations from Adam Singer. 9. Presentations are a great way to consume information and learn about new topics. And When To Use Each One by Rohit Bhargava.
  • FUNNEL FOCUS  |  MONDAY, AUGUST 1, 2011
    [Companies] Content Marketing Strategy – Step 1: How to Perform a Content Audit
    For B2B companies, there’s typically more than one person involved in the decision-making process. With the increased attention on content strategy and how it drives the buying process, the content audit is becoming a routine exercise for many b2b marketers. If your organization has not performed one, I would highly recommend it. The Audit.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 31, 2012
    [Companies] Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012
    Vendors in the VEST are asked for estimates of their client counts by company size. I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. The new report contains a rich trove of industry information.
  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Companies] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    In fact, statistics show that companies that blog generate 67% more leads than those who don’t. Thus, the average homeowner can enjoy the blog and establish a connection with the company. If you’re wondering whether your architecture, engineering, or contracting firm can benefit from a blog, the answer is yes! Beautiful.
  • THE EFFECTIVE MARKETER  |  TUESDAY, SEPTEMBER 20, 2011
    [Companies] How An Old School Product Leveraged A New Mobile App
    It opened our eyes into how we should be positioning [the way] people search for stain solutions” The transformation in the perception of the Clorox brand was also a key success for the company. As I first started reading about the mobile app that gives tips on stain removal, I wasn’t sure who would actually want to download it.
  • SYNECORE  |  WEDNESDAY, JUNE 26, 2013
    [Companies] From the Intern Desk: 4 Quick and Dirty Tips to Social Media
    Likewise, whenever you’re posting a photo, tag the people in it (unfortunately, brand/company pages can’t tag people on Facebook or LinkedIn, but it does work on Google Plus, Instagram and Twitter). Hey there, marketing professionals/geniuses/world changers. It''s another way to connect. Integration rules. People. The cool thing? Brands.
  • BIZNOLOGY  |  THURSDAY, APRIL 30, 2015
    [Companies] Are you thinking clearly about the search ranking algorithm?
    remember a similar panic when Google started showing social media results, as if this is the moment when companies are forced to invest in social. The way that you have responded to this news says a lot about how successful you are as search marketer. I’ve seen a few different reactions: The sky is falling! That’s wrong.
  • NUSPARK  |  SATURDAY, MAY 19, 2012
    [Companies] Generating Leads from a Facebook Fan/Business Page Engagement Strategy
    This IS social media, and that means sharing other companies content (and hopefully they will reshare yours).  Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. 
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Companies] 5 Major Challenges Marketers Face (And How to Solve Them)
    Now most companies know there is real business value in social media marketing, but they don't know how to convert social engagement into dollars. However, we also broke down our analysis into the top challenges faced by B2B vs. B2C companies. Every marketer faces different challenges. And hey -- that’s great! That has all changed.
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