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  • VERTICAL RESPONSE  |  THURSDAY, MARCH 6, 2014
    [Companies] Using Humor in Your Marketing
    It must be difficult for these big companies to “toe the line” with how far they can go, not to mention the legal approvals they have to jump through to pull it off. ” Or Kmart going out on a huge limb with the “Ship my pants”  commercials. And Even  Chobani , a relatively small guy in the mix, had a funny ad.
  • LEAD VIEWS  |  TUESDAY, JANUARY 17, 2012
    [Companies] Top Challenges Content Marketers Face
    Enterprise content, more often than not, is focused on the company and its products, rather than meeting the consumer’s need. The corporate website is the digital face of your company. However, this begs an important question to be asked- Is content marketing all that easy? Is producing quality content a cakewalk? Absolutely not!
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Companies] How to Hire an Awesome Inbound Marketing Manager
    With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies. In fact, we were recently rated as #1 on the Silicon Valley Business Journal’s Fastest Growing Private Companies list for 2011! And it appears we are not alone. Time management skills. thick skin.
  • 3D2B  |  TUESDAY, AUGUST 19, 2014
    [Companies] Are You Reaching Executive-Level Decision Makers
    The theory of “first-mover advantage” asserts that the company that is first to enter a market gains a substantial advantage over potential competitors. Think of eBay, for example, the first company to offer online auctions. Many companies reach out to high-level decision-makers every other month through telemarketing.
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Companies] Data Privacy,Protection and Compliance from Silverpop Amplify
    A key takeaway from the event — to be an effective marketer, the goal is not only to send customer-focused emails, but to report and show that marketers are adding to their company’s bottom line. 'Today was another great day at Silverpop Amplify 14 #SPOP14. Accountability in marketing.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 9, 2013
    [Companies] Keeping Up with KoMarketing: Team Updates, Events & More
    His father owns a PR company  here in Boston. companies that want to explore new export market development strategies, innovative tools to be competitive, and the next wave of rapidly growing markets.”. Also, don’t forget to check us out on social media for company news, industry updates, and a look inside the KoMarketing office.
  • SOCIAL MEDIA B2B  |  FRIDAY, APRIL 22, 2011
    [Companies] Customer Service Ideas and Examples for B2B Social Media
    While they are not specific to B2B companies, and some are not even about social media, they provide good examples for how all companies should be thinking about customer service. So how come most companies struggle to maintain consistency? Today’s posts are about customer service. from Phaseware Files. That’s right.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 7, 2014
    [Companies] You’ve hit marketing gold when the dog doesn’t bark
    recently worked on a brand marketing project for a global B2B company. recently worked on a brand marketing project for a global B2B company. 'I had the good fortune to study for three years under Peter Drucker , one of the most famous consultants and business authors in history. Let me explain, through an example. This was a clue.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Companies] 33% of B2B Marketers Don't Measure Marketing ROI [Data]
    To put it bluntly, if you're a marketer and you're not reporting your return on investment to your company's executives, then you have a problem. In new research reported by eMarketer , a B2B marketing survey conducted by Sagefrog Marketing Group revealed that 68% of B2B companies in the U.S. Did you read that title? at all.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 3, 2013
    [Companies] Should You Outsource Your Marketing? A Cost Analysis
    Your company gets a senior-level, outside, strategic viewpoint. If you’re considering hiring marketing staff, one of your options is to outsource this key function. To decide if outsourcing is an option for you, do a simple cost analysis. What are the costs of hiring versus outsourcing? Salary. Benefits (35%). Bonus (20%). Annual Total.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 28, 2013
    [Companies] B2B CMO – What Type of Ethical Manager Are You?
    If their company does not have an ethical culture, they may not be able to stand up for what is right according to their personal standards. Ethical marketing? Is it an oxymoron? Here are four ethical types of marketing executives and how to identify them. Egotistic or relativistic marketers. ” 2. Legalist marketers. Moral strivers.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 18, 2012
    [Companies] More Marketing Will Be Outsourced in 2013
    67% of the companies surveyed use temps and contractors,  71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? plan is more important than ever.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 24, 2012
    [Companies] Dear LinkedIn Member – About Your Invitation To Connect
    We are known by the company we keep. Please tell me who you are and how we know each other. Because I do not have ESP. Nor do I have a photographic memory of recent people whom I’ve met. Please, help me with a reminder of how we know each other and a compelling reason to accept your invitation. But we’ve never discussed anything.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 11, 2011
    [Companies] B2B Marketer: How are You Going to Win the War?
    Of the three options, it seems to me an attack strategy could net the most results, although it depends on the strength of your company, the strength of you competitors, and the lifecycle stage of your industry. Since it’s Veteran’s Day I thought this blog entry might be timely. strat·e·gy    strate -j?. Merriam-Webster.com.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 2, 2011
    [Companies] B2B Marketers: It’s Time to Apply the Stockdale Paradox
    In the book Good to Great, Jim Collins wrote about how great companies confronted the brutal truth, yet never lost faith in their vision of success. B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. What does this mean for marketing? Understand your customers.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 27, 2011
    [Companies] Is It Time for a B2B Marketing Audit?
    Many companies want to market to a broad audience or the wrong audience. Tweet. In today’s economy, every dollar you spend on marketing must produce results. Are you sure that the marketing you spend money on is working? As a new year approaches, this is a perfect time for a marketing audit. Bad strategy. The wrong results.
  • B2B IDEAS @ WORK  |  FRIDAY, DECEMBER 3, 2010
    [Companies] The Sharpest B2B Social Media Monitoring Tools in the Shed - Part III
    Like most social media monitoring tools, Spiral16 has the ability to help companies monitor their reputations, identify their influencers, measure the effectiveness of their campaigns and gather intelligence about their communities. Until then, has your company decided to take advantage of social media monitoring tools?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2012
    [Companies] The Buyer Really Doesn’t Care
    This in turn opens opportunities for competitors to take revenue from your company. by Phil Fernandez Sales is from Mars and Marketing is from Venus. Historically that is how it’s been. Today’s buyer doesn’t really care where the walls and boundaries exist between sales and marketing. Want to see how you stack up?
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Companies] How Manchester United Revolutionized Sports Marketing
    A family receptionist would greet them and offer a surprise like a seat upgrade, a free gift, or a chance to meet a player,” says Mark Bradley, founder of The Fan Experience Company , a consultancy that worked with the club. 'Ask me which English soccer, uh, football team I would support and I would say Liverpool. Have a Backstory.
  • BLOG MY CALLS  |  MONDAY, APRIL 22, 2013
    [Companies] 5 Most Controversial Marketing Blogs We've Ever Written
    But basically there were two criticisms of this blog that led to it''s inclusion on this list: A) Firing our SEO company - In the blog we mentioned that during the 10 week content push, we fired our SEO firm. Thus, LogMyCalls and other call tracking companies have developed other methods to gather keyword data. How did we do this?
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 30, 2010
    [Companies] What Are Your B2B Customers Saying About YOU?
    Even further, one of the ways social media influences buying behavior is through cognitive accessibility and its ability to keep a company top-of-mind – and, thus, an “accessible” option – when it comes time for the customer to make a buying decision. Are they in industry chat rooms?
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Companies] Staying Relevant with Social and Content in the Battle over Breakfast
    With all of this talk, one might wonder what other fast-food companies are doing to join in the social conversation. In addition to the war on breakfast, the company is also using targeted content marketing in its pursuit of millennials. So what can your company learn from all of this marketing mayhem? Going after the youth.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 19, 2009
    [Companies] Advanced Lead Scoring Secrets — Moving from ‘Good’ to ‘Great’ as a B2B Marketer
    Note that this pattern will differ by company, product and industry.) For companies looking to optimize each  marketing campaign in  b2b lead generation who wish to improve the way they acquire customers , Find New Customers is the place to go. A great post penned by Adam Needles, Director of Field Marketing at Engage B2B. Enjoy.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Companies] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
    By 2012 , 77% of B2C companies and 43% of B2B companies had acquired a customer from Facebook. For example, if your cookie company launches green-dyed cookies for St. I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Companies] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    He was founder and CEO of one of the first SaaS-based web-analytics companies, Keylime Software (Yahoo!), Rand is currently board member and advises numerous mobile and social media companies, including Qualcomm and SRI on big data topics, and is a managing partner with Efectyv Digital. Various companies apply different methodologies.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 7, 2012
    [Companies] What the State of Social Media Today Means for 2013 Marketing Plans
    And, the always-excellent Mary Meeker presented her Internet Trends report at Stanford, concluding that we haven’t seen it all yet – there’s much more to come with tech and mobile companies. Photo credit: Great British Chefs. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [Companies] 7 Ways to Use Email Marketing to Make More Money After the Initial Sale
    According to Bain and Company, repeat customers spend an average of 67% more than new customers, and are 6-12 times cheaper to sell to. So in addition to the order details and email opt-in confirmation, include a clear call-to-action in these emails to encourage customers to stay engaged with your company in ways other than via email.
  • WRITTENT  |  MONDAY, JANUARY 13, 2014
    [Companies] 10 Bizarre Inbound Marketing Strategies that Actually Work
    There’s a number of notable companies with really creative copywriting which stands out against their competition – Betabrand and AppSumo are two famous examples of companies which use humor and slang with great results. 'Image credit: FreeDigitalPhotos. There’s nothing old in the world of inbound marketing. Be Wacky. QR Codes.
  • BIZNOLOGY  |  THURSDAY, JANUARY 2, 2014
    [Companies] Leveraging premium content: A how-to guide for marketers
    It’s tough out there for content marketers, what with keeping a steady stream of content flowing through all the channels—company website, email, blogs, social media, etc. '(Photo credit: Sean MacEntee). It can be overwhelming at times, which is why it is important for marketers to create content that can be reused elsewhere.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Companies] What Your Last Facebook Post Says About Your Brand
    If your company tends to update your pages in bursts, or leaves it idle over the weekend, and one of the goals of your social strategy is to guide a conversation about your brand by customers and prospects both online and in person, then you might consider this for your business as well. more or less ever.  Post on weekends.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 1, 2010
    [Companies] Podcast: Industry Interview with Jim Lucy-Electrical Market
    How progressive companies weathered the storm? Im the master of one trade, founder of a B-to-B marketing communications firm to companies that target tradesmen in construction, industrial and MRO markets. Jim has been with Electrical Wholesaling for 28 years and has a good pulse on what’s happening in the industry.
  • VIDYARD  |  TUESDAY, SEPTEMBER 17, 2013
    [Companies] Reach key decision makers and improve your webinar ROI
    This is unfortunate, because many companies are missing out on a large opportunity when it comes to webinar effectiveness and, by using the tactics outlined below, you can significantly improve the opportunity for sales creation. Most companies segment by attendees and non-attendees, and then follow up with calls and/or emails.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Companies] Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
    While no individual customers in this set had lost more than 50% of their search referrers, 54 of these 1,255 companies still lost more than 20% of their search intelligence. We also segmented this across companies that were actively blogging vs. companies that do not blog actively. Google's Anticipated Effect vs. Reality.
  • NUSPARK  |  SATURDAY, OCTOBER 13, 2012
    [Companies] A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges
    Yield optimization companies provide a solution which looks at each impression available on a web publisher site and then matches that impression with an available ad from one of the myriad of ad networks or exchanges. Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.  Let’s talk about DSPs.  .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2012
    [Companies] Is New Google like the New Coke?
    Then in 1985, in a moment no consumer could figure out (and no major company should ignore), Coca-Cola decided they would ditch their cash cow and make an entirely different product. A guest post by {grow} community member Helen Brown. Let me tell you a story:  Back in the 1980s there was a brand war, and it was a big deal at the time. 
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [Companies] Content Curation Grows Up, Original Content Still Key
    So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. imagine within 2 years a company ‘content curator’ will be as important as any other position found therein. Heres what they found. Bookmark the permalink. Highlight.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, MAY 17, 2011
    [Companies] Marketing to Multi-Media Multitaskers?
    For companies that rely on TV or the Internet to communicate with consumers, these findings regarding the physical behavior of multi-media multitaskers raise questions about the effectiveness of both channels as a means to garner the attention of potential customers. Death of the Mono-Media Environment? just 7.5% of all computer gazes, and 2.9%
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JULY 29, 2011
    [Companies] NewsCorp Phone Tappers Still Dancing; Airbrushers & Pie-Throwers Brought to Justice; Wendi Deng Dodges Lawsuit
    News Corp’s deputy COO, James Murdoch, has survived that company’s first board meeting since the phone tapping scandal broke – winning support of its senior independent directors. The ASA claimed both ads exaggerated the benefits of L’Oréal’s beauty products, were misleading to the public, and banned them from future publication.
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 31, 2013
    [Companies] Online Marketing Trends for 2013
    Local companies have never before had so many affordable tools available to understand how to improve local search results, engage with customers and measure their success. Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013.
  • WRITESPARK  |  TUESDAY, AUGUST 14, 2012
    [Companies] Justifying the Cost of an Experienced Freelance Writer
    Interact with customers and subject experts, including high-level executives, in a way that maintains a positive perception of your company and the marcom department. "How long have you been freelancing?" is a question I rarely hear when I am discussing my copywriting services with a potential client. The reason? Value Area. Project Focus.
  • DIGITAL VOICES  |  WEDNESDAY, JULY 18, 2012
    [Companies] SMS - The Mobile Marketing Road Less Travelled
    While I personally wouldn’t recommend adopting SMS as a way to advertise in general (I as a mobile user would completely rebel against a company who was spamming me…) I must admit I wouldn’t resent receiving the odd SMS-based coupon to a nearby restaurant or store as I was walking around downtown… What do you think?
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 13, 2011
    [Companies] Content Marketing in 2012
    Arnie Kuenn - Most large companies will finally optimize their sites for mobile devices and many will offer phone apps. Content Marketing Institute asked the speakers for Content Marketing World to make a series of predictions. Here's a summary of what they expect 2012 to bring in the content marketing space. View Original Article
  • CLIENT BRIDGE  |  TUESDAY, MARCH 22, 2011
    [Companies] Dispelling Myths about the Youth Market
    Most companies haven't gone far enough. The youth market has an almost mystical allure, given their combined spending power of almost $40 billion. So, marketers try to accurately target their strategies to reach that market. But marketing to the youth market is fraught with myths. Online gaming may be a better way to reach them.
  • CLIENT BRIDGE  |  MONDAY, MARCH 14, 2011
    [Companies] Mistakes to Avoid When Purchasing a Marketing Automation System
    Ignoring References References tell you what kinds of companies have previously succeeded with the system. Marketing technology specialist David Raab provides some insights on how to choose a marketing automation system. Avoid the following errors: Buying Because Everyone Else Is Buy a marketing automation system because you need it.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Companies] Google Knocks out Authorship Photos
    Content that lands within Google News will have a smaller profile picture next to the company’s logo, like this: Most content written by a small business owner, however, won’t make it to Google News. 'Google is making big changes to its Authorship program that are stirring up mixed feelings amongst content creators.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 24, 2013
    [Companies] 6 Ways to Eliminate the Demand Gen Blame Game
    Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company. 'by contributor | Tweet this. It’s heated, confrontational, and many times happens in front of your peers or executives. No one wins. Everyone loses. Not the marketing system.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Companies] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    Despite the fact that no companies are mentioned, these posts also perform well above the norm.  by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.  
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 25, 2014
    [Companies] Jeff Ogden of Find New Customers is a Notre Dame grad
    ” On Monday, I will be back as President of Find New Customers , where I help companies like yours improve marketing to deliver more Mr. Right Nows to your salespeople, so they have good prospects to close. 'You can get a four year degree from any school. Only Notre Dame hands out 20 year degrees. I’m divorced.”
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 16, 2013
    [Companies] Marketing Continues to Drop the Ball for Sales in online marketing programs, as per Crain’s B2B study market
    The survey also revealed that for many companies, the sales cycle has actually gotten longer over the past three years: 43 percent of respondents report a slowing of the sales cycle, putting more pressure on the online marketing mix to nurture leads through a prolonged purchase process. FNC reaction: Companies continue to swim in Red Oceans.
  • PWB MARKETING BLOG  |  FRIDAY, JUNE 8, 2012
    [Companies] Newsjacking: What Is It and Why Should I Care
    ”  Ideally newsjacking means that you create an article, YouTube video or blog post that steals the spotlight from a breaking news story to redirects web traffic to whatever your company has to say about it. If done poorly though, your company could look like an ambulance chaser or worse. book he highly encouraged others to read.
  • PWB MARKETING BLOG  |  FRIDAY, JUNE 8, 2012
    [Companies] Newsjacking: What Is It and Why Should I Care
    ”  Ideally newsjacking means that you create an article, YouTube video or blog post that steals the spotlight from a breaking news story to redirects web traffic to whatever your company has to say about it. If done poorly though, your company could look like an ambulance chaser or worse. book he highly encouraged others to read.
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 19, 2010
    [Companies] Assessing the Maturity of Your Referencing Process
    This helps them confirm which company is the better and safer choice. This post, hopefully, can help you determine how mature the reference process is in your company. Are they companies of a similar size? Your company and your brand are built based on your reputation which depends on people saying good things about your work.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 7, 2014
    [Companies] 5 Tips to Market Your Event Using Social Media
    If a holiday, special day, or concept is important to the goals or mission of your company, then build social media campaigns around it. For something like Women’s History Month, the goal might be merely to raise awareness and demonstrate your company’s commitment. 'Last week we joined Chicago women-centric tech organization Ms.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Companies] Can Virtualization Drive Savings? A Quick Estimation Method.
    Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. Quick Estimation Method. They do if they are.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Companies] ROI conversations at the wrong time will get you nowhere
    Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. We call this trend frugalnomics. Think Again.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Companies] Discretionary IT Budget up for Grabs: Are Your Sales & Marketing.
    Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. IDCs latest predictions point to a 3.8% Think Again.
  • TOM PISELLO  |  WEDNESDAY, JULY 7, 2010
    [Companies] Tom Pisello: The ROI Guy: How to Break Free of the Pack.
    These assessment tools can be used directly by customers, or in engagements by partners / sales professionals to diagnose the most pressing needs - comparing the companies IT and business tool optimization versus peers. B2B Companies are Really Content Companies, But is. Wednesday, July 07, 2010 How to Break Free of the Pack?
  • TOM PISELLO  |  TUESDAY, AUGUST 24, 2010
    [Companies] Alinean Adds Six New B2B Customers
    Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. CIO Priorities for 2011 Indicate Continued Frugaln.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 1, 2009
    [Companies] How the Buying Process Has Changed, and How It Hasn't: Notes from the Field
    The deer that ran into my car on May 21 provided still more posthumous marketing insights when the insurance company declared my car a total loss and I had to buy a new one on short notice. auto response – AutoFigures.com (Honda service company) 11:46 a.m. But product and responsive salesmanship still make the difference. 10:08 p.m.
  • REPUTATION TO REVENUE  |  MONDAY, OCTOBER 25, 2010
    [Companies] Is sales enablement dead?
    Sales enablement companies like SAVO are growing like gangbusters. Sales Enablement is a huge topic in B2B these days. Forrester's upcoming forum is a great example.). The activity makes sense. And this isn't just talk. Sales enablement is a big area for investment. So, this is great news for marketers, right? Well, I wonder. Indeed not.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Companies] A 7-Step Process for Building a Blog Content Backlog
    In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages on average. Step 6: Ask others in your company to write posts. Go around your company and hear about these ideas from co-workers outside of the marketing team. Step 1: Figure out your blog''s goals. and so on.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Companies] Why Your Blog Is Failing
    Most businesses struggling to get their blog off the ground aren''t failing because they''re choosing topics like "10 Reasons I''m Not on Board With Clooney''s Engagement" for their marketing software company; it''s because they''re choosing topics that are just a little bit off from what their persona needs and what their solution can deliver.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 9, 2012
    [Companies] Which Social Networking Sites Are Best Designed for B2B Sales?
    People buy from you first and then from your company. It is extremely powerful for sharing your message, driving people to your website, and discovering new and interesting people, companies, and news. B2C companies do very well if they do it right. If your goals include: Being found by others who are in need of your services.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 15, 2013
    [Companies] Top 10 Content Marketing Ideas for 2013
    Find at least 3 other thought leaders in your company - build them into your plan. Now that the holidays are behind us and we’re all getting back to reality, I thought I’d share some thoughts on what we’re going to do to create better content this year. Thanks Joe for the inspiration!
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 1, 2012
    [Companies] 47 Essential Social Media Tools for Content Marketers
    Yammer  - It’s Twitter for inside the company walls. Now a Salesforce.com company. It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. Which ones am I missing that you cannot live without? The Basics.
  • JUNTA 42  |  WEDNESDAY, AUGUST 11, 2010
    [Companies] 7 Reasons Print Will Make a Comeback in 2011
    Jeff Jarvis recently wrote about how media companies need to ignore print.  And if you are a media company that relies on most of your revenue for print, you need to post Jeff's article on your forehead. Okay.there, I said it. Yes, in the era or iPads and Apps, there is still a role for print. He's right. Opportunity?
  • LEADER NETWORKS  |  MONDAY, MARCH 22, 2010
    [Companies] Social Media and Cloud Computing: A Call to Action for IT Leaders
    Cognizant is a large company that brings IT, business process and strategic consulting to organizations worldwide. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. If you want to control the outcome, control the process" remarked Andrew McAfee.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 28, 2011
    [Companies] Dead Man Blogging
    This company has a great slogan: “You only get one chance to make a last impression.&#. Entrustet is an example of a company who will manage your assets as your “digital executor&# when you pass away. “Here it is. I’m dead, and this is my last post to my blog.&#. Johnny Russo , added a link to a post by Derek K.
  • LEADERSHIP  |  WEDNESDAY, AUGUST 7, 2013
    [Companies] 8 Techniques That Are Working for B2B Social Media
    Do a reality check to see how your brand is perceived across social media channels—is your company seen as the composed, informative, engaging thought leader, or the trendy, flashy, loud, social media chatterbox? Your sales team needs a social showcase of your company’s industry prowess that they can point prospects to.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Companies] The Essential Guide to Creating a Successful Content Marketing Strategy
    All great content marketing plans start with getting people within the company to buy into your vision -- basically, those people who''ll give you the resources and/or budget to help make your plans a successful reality. lot of companies talk themselves out of publishing before they even get started due to a lack of immediate resources.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 10, 2010
    [Companies] 9 Ways to Use LinkedIn for Smart Professionals
    Sometimes they’re too vague to be useful, but sometimes they give you a full person/company name listing.Whenever that happens, I check the person out, and if they seem like a prospect I shoot them a message. If you haven’t already built a profile on LinkedIn, I recommend it. The blog tool. Great, free way to spread your blog!
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 29, 2011
    [Companies] 5 Twitter Tools to Help Manufacturers Generate New Business
    Keep track of conversations that mention you, your products, your company, anything! Twitter is an under-utilized tool that businesses should be using more. There are well over a hundred different Twitter tools that have been developed. Recently Michael Gass , my social media mentor, came up with a helpful list. . TweetBeep. TweetScan.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 25, 2013
    [Companies] Highlights of this week’s best posts at the Fearless Competitor blog
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. 'The weekend has arrived and this is a new thing we will be doing on Saturday’s (at least till college football starts). We’ll be sharing highlights of the week just passed. Wake up!
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 8, 2010
    [Companies] The Future of Marketing – Interview w Joel Book of ExactTarget
    Joel talked about the “Triangle Offense&# of the best companies. What does the future hold for marketing? think I got the answer in my interview with Joel Book of ExactTarget. New ways to use email to engage prospective buyers and grow sales. Our conversation revealed 4 key things to look for in the near future. services mindset.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 23, 2010
    [Companies] How will the Salesforce/Jigsaw acquisition change the B2B industry?
    The system could connect with Jigsaw over the cloud and merge in additional fields like company size, revenue, and industry as well as contact information such as an accurate direct-dial phone number. The data quality problem. If we don’t know you, we can’t sell to you. And if we ask for too much, we lose you. over 4.5% Source: MailChimp).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 18, 2012
    [Companies] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
    Through all this, the company’s campaign management and CRM systems continued to sell with little change. These help to enforce regulatory constraints, such as age restrictions or opt-out compliance, or company policies such as limits on the number of messages within a time period. new user interface is planned for next year.
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Companies] Four Trends in Digital Marketing Technology
    Software companies are attempting to capitalize on this trend. Companies must make their value proposition clear to cut through the noise, and provide the level of service required for their customers to extract it. And leading companies recognize this. 'I just returned from the BIA/Kelsey Leading in Local show in San Francisco.
  • INTEGRATED B2B  |  WEDNESDAY, OCTOBER 9, 2013
    [Companies] Brand architecture takes on new meaning at Struers A/S
    'I visit a lot of B2B companies in my work as a marketing advisor. And it was the company’s special take on “brand architecture” that really said it all. Importantly, we also advocate creating as direct a connection between the company’s products, its technical experts, and prospective buyers as possible.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 22, 2014
    [Companies] City Analytics: How Chicago Leads the Pack in Big Data
    The purpose of the event was for attendees to learn about companies that have their eye on becoming drivers of cutting edge technology and hear some use cases that examined how real-life organizations are using new tech abilities to do better business. Go Cloud! What purpose does all this data serve? Data for the People. General
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, JANUARY 27, 2011
    [Companies] One Totally Game-Changing (and Easy) Strategy to Beat Your Competitors
    Every time you interact with them, they're evaluating you and asking themselves: "Is this a person (company) I want to work with on a long-term basis?"  They'd been invited to make a presentation to a buying team, along with five other companies. You know what your prospects are thinking -- all the time?  
  • HUBSPOT  |  MONDAY, JUNE 13, 2011
    [Companies] 3 Marketing Lessons From HubSpot Customer Benchmarks [New Data]
    Conversion Rates are Agnostic to Company Size We also calculated the visit-to-lead conversion rates based on company size. And there was no correlation between the conversion rates and the size of the company. Visit-to-lead conversion rate for 1-5 employee companies? For 51-200 employee companies? Monthly Leads.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 28, 2011
    [Companies] Three Questions for Measuring Social, Not Media
    As companies develop social media plans and programs, anticipating the ways social media will deliver ROI is a challenge few have addressed. Most companies quickly implement traditional media measurements, slightly adapted for social media. You Manage What You Measure. Are your answers the returns you are expecting from social media?
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, FEBRUARY 23, 2014
    [Companies] Quick Tip: How Touch to Call Works
    What’s your opinion about using a smartphone to call companies or organizations? 'Recent email from a client: “People on my team want to know why you have our phone number hanging out at the top of our web pages. They think it should be removed.” So I make it easy for them. Leave your comments below.
  • BLUE FOCUS MARKETING  |  THURSDAY, APRIL 5, 2012
    [Companies] Come Join the Party: Industry Leaders Define the Shifting Roles of Branding
    Companies, both large and small, must become social businesses to create brands that entice us to choose them.  However, if a company cannot communicate well internally, it will not be able to communicate its brands effectively to the public.  From the moment we wake up, brands bombard us with attempts to get our attention. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 13, 2011
    [Companies] A PR 2.0 Success Story: How I Became a Mommy Blogger
    They’re involved with the company and the products. The company asks to be contacted directly for feedback if bloggers don’t feel they can write a positive review. This is a true story.  The names have been changed to protect the innocent. Wait, no they haven’t. Of those, about 11.5 Wait a minute. FREEBIES? 
  • VISIONEDGE  |  TUESDAY, OCTOBER 15, 2013
    [Companies] Customer Conversations: Identifying & Measuring Your Marketing Campaign Goals
    'In a recent conversation with a marketer from a well-known global company in the transportation industry, I was asked to provide a list of metrics that this marketer could use to satisfy her company’s leadership team. My first question: “What is the specific outcome each of these campaigns is expected to produce?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 16, 2014
    [Companies] 2014: The Year of the Cheer
    He was a young man my father had mentored in his company and over the years he had watch him mature and flourish. My He was a young man my father had mentored in his company and over the years he had watch him mature and flourish. My 'By Jessica Rogers, {grow} Contributing Columnist. He taught by example. 2014: The year of the Cheer.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 27, 2010
    [Companies] Have Digital Marketing and Social Media Killed the Industrial.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I service industrial companies, as you do. Not so fast! Leave your comments below.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JULY 15, 2013
    [Companies] [Video] Why Prospects Avoid Making Buying Decisions
    can honestly say, that the only reason I said yes to this change is that this CRM company promised me they’d help me through the entire transition. 'Right now I’m in the process of switching to a new CRM system. My current one is decent, but it lacks a tight integration with social media that I think is so vital today. And, I’m right.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [Companies] Cats on a Plane: Heart-Warming Holiday Campaigns
    Customer appreciation is about letting customers see you as more than a company – you’re a group of people, providing a product or service to another group of people. Now, why wouldn’t a company think the same way? Customers are a company’s closest friends, and should be treated as such. Christmas + Cats = AWESOME SAUCE.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 5, 2012
    [Companies] Snagging Hot Prospects – an Inbound Marketer’s Guide to Getting the Best Leads to Come to You
    Companies don’t sell products and services to everyone – we all maintain a target audience of ideal customers. Look at lead origination, time to maturity, length of sales cycle, company size and industry, trigger events, and titles of key contacts. Target Practice. We need to practice our aim and preserve our ammunition. Automate.
  • VIEWPOINT  |  THURSDAY, MAY 10, 2012
    [Companies] PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence
    Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.” ” He says the latter is not always easy because it’s tough to convince other people inside the company to do something other than their normal job. Today's PowerViews guest is Christopher Hosford.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Companies] 10 Brilliant Marketing Personalization Tips to Implement ASAP
    The next wave of inbound marketing genius is personalization, and it's not just applicable to B2C-centric companies like Amazon and Netflix. Send email messages from a human, not a company. Instead of having the sender/from name be Company X, make it the name of a living, breathing member of your marketing team. Likely, you did.
  • CONNECT THE DOCS  |  MONDAY, SEPTEMBER 14, 2009
    [Companies] Guest Post: Rebel Brown - Rolling Thunder - Powering Momentous Market Launches
    She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. More than 60% of companies rate their launches as less than successful. Since then, I've launched over 100 companies and products. Rebel Brown. Blog Phoenix Rising Twitter RebelBrown.
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Companies] How to Create an Ecommerce Checkout Experience Shoppers Don't Hate
    This post will show ecommerce companies how to set up their checkout experience for the least amount of pain and agony for their customers, and enjoy better shopping cart conversion rates as a result. 4-night trip to New Orleans, flight and hotel included, for $499? Awesome! Buy Now! My login information? There's no guest checkout?
  • VISIONEDGE  |  MONDAY, JANUARY 20, 2014
    [Companies] Tales from the Toolbox
    When you select and leverage the right mix of technologies, you and your company will be able to use these tools: As a source of competitive advantage. 'Are you feeling a bit like a kid in a candy store when you consider all of the available marketing technologies? To automate/streamline, measure, and enhance your capabilities.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 5, 2010
    [Companies] A different kind of Facebook privacy issue
    In many European countries, privacy protections are much stronger than in the United States, and many Europeans are often more savvy when it comes to what companies know about them, and more suspicious about what is in their public profile. But if more of the conversation is private, they might learn far less than companies in other markets.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 23, 2013
    [Companies] 7 Factors That Can Kill an Inside Sales Team's Campaign
    Exclusively focusing your time into one specific authority figure at each company has proven to be an ineffective use of my reps’ time. 'Every single campaign I''ve run here at AG has had its inevitable challenges. Sorry for the lame analogy, but it''s true. There are obviously many factors that play into the success or failure of a campaign.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 6, 2013
    [Companies] When Sales Reps Attack
    This is the sales rep that always crushed quota at their “last company”. Few types of people can impact a teleprospecting reps day more positively than the sales rep(s) that they support. When you are creating opportunities via Outbounding, sales is your customer. The Chatterbox: Beware The Chatterbox!! You see, The Chatterbox loves to talk.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Companies] 8 Ways to Make Your Content More Like Personal Conversations
    About the Author: Dan McDade is President and CEO of PointClear, a prospect development firm helping B2B companies nurture leads until they're ready to purchase. We're pleased to present this guest post by Dan McDade of PointClear. Personal connection. Understanding. Serving. The rules have changed with the self-educating buyer.
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