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  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 28, 2015
    [Companies] 5 B2B Social Media Hacks to Increase Click Through Rates
    And we have all read boring content from B2B companies. The digital, social and mobile revolution has changed the world we live in. And not just our world, but that of our prospects as well. Social media is one of the most effective content promotion tools, allowing B2B marketers to drive their prospects’ attention to their website.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Companies] 10 Reasons Social Logins Could Be a Game Changer
    Social login users are more likely than non-users to recommend a company’s website to others (40 percent vs. 22 percent). Social login users are 78 percent more likely to download a mobile app from a company. Yes, they’re increasingly common and fast, but should you be using them for your own business? More revenue.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Companies] 13 Mind-Bending Social Media Marketing Statistics
    53 percent of people on Twitter recommend companies or their products in their tweets. Many of us know that social media marketing is an important part of a solid inbound marketing strategy. This post is for them -- and you. 13 Mind-Bending Social Media Marketing Statistics. 1. Source ) Tweet This Stat! 2. There are more than 3.5
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 6, 2016
    [Companies] 5 major themes from MarTech with big implications for marketing
    The evidence was embodied by many of the speakers — marketing technologists themselves or leaders of teams with marketing technologists embedded in them — who shared stories from companies as diverse as PepsiCo, McKesson, Healthgrades, Clorox, Intuit, Akamai, Cisco, Dell, and so on. The exhibit area wasn’t just crowded, but overcrowded.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2011
    [Companies] 7 Effective Ecommerce Applications of Twitter
    Many eCommerce companies focus on acquiring huge followings, which is a mistake. number of successful companies use Twitter very effectively for customer support. You can also pay attention to who is saying what about your company (e.g. “Has anyone bought from this company before?” Create Category Accounts.
  • SNAPAPP  |  MONDAY, AUGUST 10, 2015
    [Companies] Is Interactive Content Part Of Your Marketing Stack?
    You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. Distribution. Metrics.
  • THE ROI GUY  |  FRIDAY, MARCH 6, 2015
    [Companies] Mastering the Consensus Sale: Do you know your 5.4?
    Many companies have unknowingly elongated the buying process through the creation of more complex solutions and packages which require the expertise of several stakeholders at the client organization. By Dan Sixsmith CEB, the creators of the ''Challenger Sale'', is back with a new wrinkle.
  • LEADER NETWORKS  |  TUESDAY, MARCH 1, 2011
    [Companies] Moderating Online Communities: The SEE Method
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Moderating online communities for a professional membership is as much an art as it is a science. There is no single way to be a “good” moderator -- there are many effective and different styles.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Companies] 53 Questions to Help You Choose the Right Interactive Content Creation Platform
    The questions that follow will help you select the right interactive content creation platform for your company and your priorities so you can hit the ground running. What is not included that companies often need? But how do you choose which solution is right for you? ” Let’s start at the highest level. Email only? Phone?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Companies] 3 Lead Scoring Problems – And How to Solve Them
    Factors like company industry (SIC) and size may not be sufficient to determine a lead’s true potential. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Challenge #1:  Inability to score or prioritize all leads. Share email.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 5, 2015
    [Companies] 5 Ways Marketing Can Help Sales Succeed
    For example, if your company is offering a “Buy One Get One Free” event, a sales rep can mention this offer to customers. Follow Brenda on Twitter @BSStoltz. There’s often a surprising amount of disconnect between Sales and Marketing teams. As a result, both sides work more than they need to and end up accomplishing less.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Companies] 9 Ways B2Bs Can Excel With Location-Based Social Media
    B2B companies don't often see how location-based social platforms like Foursquare, Gowalla, SCVNGR, Facebook Places, or Google Places, can benefit them or their customers. Here are the 9 best B2B uses of checkin-based social platforms and some companies that are using them right. 1.) Work with what you know best: your company.
  • HUBSPOT  |  SATURDAY, MAY 23, 2015
    [Companies] 6 Tips for Making the Most of Your Retargeting Campaigns
    While a burn pixel helps you to conserve your retargeting budget, research from Gartner Group suggests that 80% of your company's future revenue will come from just 20% of your existing customers. Has your company experimented with retargeting? This post originally appeared on HubSpot's Agency Post. Ready? repeat, 2%. But how?
  • BIZNOLOGY  |  THURSDAY, JUNE 25, 2015
    [Companies] What marketers can learn from swimmers
    I do a lot of training for large companies–mostly executives trying to understand digital marketing. One thing that I notice over and over is how some of them are very willing to sit and listen to me, but are somewhat unwilling to actually try anything. But I think it is more than that. Digital marketing is like swimming.
  • BIZIBLE  |  FRIDAY, NOVEMBER 20, 2015
    [Companies] How Weighted Touchpoints Increases Attribution Accuracy
    And while we can’t say with certainty the exact duration of organic search’s halo effect for every B2B company, it’s probably longer than five minutes. If your customer journey and sales process is short and straightforward, time may be sufficient as the only factor. Again, time isn’t the only factor. Weighted Touchpoint Values.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 7, 2015
    [Companies] How to Effectively Crowdsource Content From Your Entire Organization
    Their expertise is exactly what your content needs to differentiate your company and stand out to potential customers. Here are a few ways to approach key team members: To your HR director: "If we’re going to write about what makes our company culture unique and why we’re such a great place to work, we’re going to need your voice.
  • HUBSPOT  |  FRIDAY, JUNE 14, 2013
    [Companies] An Insider's View: Inbound Marketing in Europe Versus the U.S.
    Nearly 60% of companies are already practicing inbound marketing and 42% are set to increase their inbound marketing spending in 2013. Companies that are trying to engage audience across multiple European countries have a unique inbound marketing challenge: creating multilingual content. number. marketers align with their sales teams.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Companies] The Changing World of Marketing by The Economist Intelligence Unit & Marketo
    More than any function within the company—marketers believe they will be stewards of the end-to-end customer engagement and experience in three to five years. Author: Mike Moeller If you think that marketing has been transformed in the past five years – you ain’t seen nothin’ yet—in fact, hang on to your hats. But the creation of those $4.5
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 26, 2013
    [Companies] Marketing Automation Systems are on the Rise
    Marketing automation systems can benefit both B2B companies large and small, whether you’re looking for cash flow at American Express or growing a customer base from scratch. The Internet has opened up a new sea of advertising space, and savvy companies are using technology to get on top of technology. Guest post by Gene Morris.
  • MARKETRI  |  MONDAY, JULY 16, 2012
    [Companies] Don't Get Ripped Off When Developing Your Firm's Web Site: How to Protect Your Investment
    With inbound marketing becoming both increasingly popular and important to the sales building your sales funnel, your company's Web site is more important than ever. spoke to one trusted developer to find out some tips for companies when accepting proposals from Web developers: Ask questions about strategy.
  • CMO ESSENTIALS  |  FRIDAY, JANUARY 22, 2016
    [Companies] Does Sales Team Confidence Prohibit Accurate Sales Forecasting?
    Furthermore, the research reveals that Best-in-Class companies are much more likely to favor profit-oriented sales management. At the moment, however, the internally published sales forecast is often considered a joke by the rest of the company’s line-of-business leaders. This title was virtually nonexistent a few years ago.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 29, 2014
    [Companies] Trade Shows: Are You Telling a Compelling Story?
    ” Either they haven’t had a new message in years or they are talking so much about me, me, me that I wonder why anyone would walk into their booth. I’m not talking about small companies either. I’m sure some of them have seven-figure trade show budgets. Highlight what’s in it for me, the customer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 3, 2015
    [Companies] How to create an amazing social media marketing workshop
    have no idea of how many hundreds of hours I have been in front of companies, graduate students, and conferences delivering content to people all over the world but I’ve picked up a few best practices along the way. I receive a lot of questions from people who are creating their first social media class or workshop. What a mistake.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Companies] The 6 Building Blocks of Organizational Structure [Diagrams]
    Behind every great company, division, or team is a great organizational structure -- a structure tailored to a company''s, division''s, or team''s goals, and one that helps employees understand how they fit into the bigger picture. The following is an excerpt from our free resource, An Illustrated Guide to Organizational Structures.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 18, 2012
    [Companies] More Marketing Will Be Outsourced in 2013
    67% of the companies surveyed use temps and contractors,  71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? plan is more important than ever.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 9, 2013
    [Companies] Why SEO is Now More Like Internal Medicine Than Plastic Surgery
    Recently when I was speaking with a company about a new website, they asked about having an SEO firm do a one-time project to "make sure it ranks high on Google." I then related how SEO has changed in recent years and what''s necessary for effective search engine results. This always seems to surprise the audience. Gaming the system.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2012
    [Companies] Go On Get Your Blog On: How to Empower Employees as Blogging Champions
    by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. Here is a great article from  Entrepreneur on creating a policy for you company. Does your company have a social media policy in place? Marketo blogging basics.
  • HUBSPOT  |  MONDAY, AUGUST 6, 2012
    [Companies] 19 Reasons You Should Include Visual Content in Your Marketing [Data]
    Source: Zabisco ) Tweet This Stat! 3) 46.1% of people say a website's design is the number one criterion for discerning the credibility of the company. Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Marketers. Oh, also revenue. Not a bad setup. Source: YouTube ) Tweet This Stat!
  • HUBSPOT  |  WEDNESDAY, JULY 3, 2013
    [Companies] How to Transition From a Traditional Marketing Budget to an Inbound One
    First, convincing the decision makers holding the keys to the company’s treasure chest that it’s time to redirect the marketing program -- because old traditional ways of marketing aren’t working anymore. For lots and lots of companies, marketing as usual is actually becoming more and more unusual. What’s in Your Marketing Budget?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 25, 2012
    [Companies] Can Sales Grow Your Marketing Database? [Chart]
    Companies with more than 10 salespeople sending email templates were growing their reach substantially faster at 7.5% per month! by Jesse Noyes | Tweet this Marketers never stop worrying about growing the size of their contact database. What if every salesperson in your organization could be helping you grow your reach this very instant?
  • READYPULSE  |  MONDAY, JULY 8, 2013
    [Companies] Interview with Dominic Byrne of Tyres4u: eCommerce and Digital Marketing
    We’re actually a wholesale and retail company, meaning that there is a great deal of variety in my work. came across a company called CPA Australia – the reason it caught my eye is because accounting is essentially pretty boring, and tires are pretty boring – but everybody needs them! Support from executives is key. Download the Guid
  • VIDYARD  |  WEDNESDAY, NOVEMBER 25, 2015
    [Companies] No Rest for Marketers, Even on Turkey Day…or, Umm, Thanksgiving
    While the company is a B2C brand, B2B marketers can take this approach as well. This is a perfect angle for any company; we’re all human with wishes, thinks we’re thankful for, and people we want to reunite with for the holidays. Mmm, it’s that tastiest time of year for those who call the United States home. Nothing, of course!
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 22, 2016
    [Companies] The Simplest Ways to Make the Best of Content Marketing Challenges
    While one client may define content program success as ecommerce transactions and company revenue, another may be looking for links and third-party exposure. During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem. Source: Quora ). Source: KoMarketing ). What matters to them?
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Companies] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. The Shopping Campaigns mainly surround a company’s online store as a whole, instead of a concentration on specific products, like the PLAs. Screenshot taken 1/27/2014.
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 29, 2014
    [Companies] National Safety Month is Upon Us
    The National Safety Council identifies topics for each week of National Safety Month, giving companies like yours a framework for refocusing on safety practices and helping equip employees for safe behavior both on and off of the job. By Rachel Kerstetter, PR Engineer. National Safety Month kicks off next week with the start of June.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Companies] 7 Reasons Your Business Needs an Automated Welcome Email
    sleek, well thought out welcome email shows subscribers your company can be counted on to deliver valuable content. 3. Plus, a welcome email can provide information about your company or offer a new-subscriber discount. When someone signs up for your email list , it’s important to roll out the email red carpet and welcome them.
  • BIZNOLOGY  |  THURSDAY, MAY 29, 2014
    [Companies] 5 Popular Movies that will Improve Your Marketing Strategy
    To answer that question, you have to look at the companies behind the movie. In 1994, Steve Jobs owned Pixar, and the company was going under fast. The saving grace that pulled the company off the chopping block was collaboration. If you’re struggling to find the right marketing strategy, take a cue from Hollywood. Win/win!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 22, 2013
    [Companies] The Disruptive Technology that will Replace Facebook
    The company you’re with is more important than the place you’re at. By Neicole Crepeau, Contributing {grow}  Columnist. A few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first. Here’s why I’m right. Two you really like.
  • SYNECORE  |  MONDAY, JULY 20, 2015
    [Companies] How to Optimize My Landing Pages
    Do you want them to arrive, poke around, soak up a few tidbits about your company, and call it a day? Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Great! Then this article is for you.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, FEBRUARY 10, 2012
    [Companies] Email Summit: What’s the best lead generation tactic? All of them
    You need to identify the right people in the right companies. Tweet That’s the word from our own Brian Carroll, who made that proclamation in an interview at the MarketingSherpa Email Summit this week. Paradoxically, this is why it’s critical to be strategic. They analyze the financial marketplace. He expands on how to make that happen: .
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [Companies] B2B Marketing Game Changing Ideas
    The company was able to vastly expand its market by offering multiple copies of its courseware to corporate managers.   Follow up all sales leads, quickly and appropriately.  It’s sad but a majority of B2B companies do a poor job at sales lead qualification. Here are six ideas to get you started. Find a new target audience. 
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Companies] Have an Outdated Press Page on Your Website? Here's How to Fix It
    The original purpose of a press page made sense -- it housed general company information and timely news in a central location for consumers, clients, potential clients, the media, and other interested parties. Who was recently hired at the company? How are you contributing to the community through philanthropic activities? Design PR
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 30, 2013
    [Companies] Feeding the Content Beast is the Least of Your Problems
    If your company sells indirect through partners, keeping their sites full of content the instant it’s available is also paramount. Social selling isn’t a fad, it’s signaling a shift in how people expect to engage with companies. Author: David Greschler Content marketing has a problem, but it’s not the one people think it is.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 5, 2013
    [Companies] 3 Lessons From My First 100 Days of Marketing Automation
    Have you ever experienced moments during your professional career where you have struggled to speak a common language with people and teams in your own company? So the days of the speculative cold call are over for companies with marketing automation. know, I know that show ended about 7 years ago and I am a dinosaur.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Companies] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    ANN                 Looking at the social networks where you are most active, and where your customers are most active or your prospects are most active, is definitely the place to start. I can’t say that there’s one channel that is going to work for every company out there. An Act-On Conversation. link]. That number surprised me.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Companies] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    Companies that simply put a “Follow me on Twitter&# or “Like us on Facebook&# without registration are doing themselves a disadvantage as they throw away hard earned traffic to a social network. Thanks, Bas Jeremiah Owyang Bas Many companies are integrating social media into their corporate website without a plan.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Companies] At #IBMConnect, @Jeff Schick Demos #IBMVerse and Unveils #ProjectToscana IBM #SocBiz
    Employees at any company have a variety of notification and messaging tools at their disposal, but these tools rarely add up to a unified, intuitive experience. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 25, 2014
    [Companies] Accessibility at All Levels is Essential to a Healthy Sales Work Culture
    The impact may not always be immediate, but it will certainly have long lasting positive effects on your company culture On New Year’s Eve, I posted a blog on the 7 Things I Want My Inside Sales Team To Know for 2014. Of course it''s a continual work in progress, but I feel like I''ve mostly stuck to the expectations I''ve set for myself.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Companies] Your Employee is the Voice of your BRAND #Business #Marketing #Branding
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Let’s take a look at what’s making news around the web.
  • I-SCOOP  |  TUESDAY, DECEMBER 23, 2014
    [Companies] Customer-centric marketing: optimize and integrate
    Bloggers, experts, research companies and marketers are increasingly talking about channel-agnostic and customer-centric marketing again. Have you noticed? Finally. What we’ve always called integrated (touchpoint) marketing is back and it’s spreading across all – often siloed – (digital) marketing disciplines.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Companies] A Day in the Life of a Content Marketing Manager
    If you are a smaller company, than one or two people could suffice. But a larger company really needs a team of content creation. Note that many companies handle the creation of content in different ways. by Dayna Rothman They say that content is king…the Yin to social media’s Yang. Content feeds the beast! Whitepapers.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 10, 2012
    [Companies] SetLogik Offers B2B Marketers a Real Marketing Database
    Rather, it creates a separate database that merges data from marketing automation, Salesforce.com (or, potentially, any other CRM system), and whatever other sources a company has available. The challenge is even greater in B2B, which manages two data levels, companies and contacts, instead of just one level of consumers.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 17, 2015
    [Companies] Happy St. Patrick’s Day from Find New Customers!
    The most likeable company in marketing Find New Customers , wishes you and yours a wonderful St. As they said yesterday on the webinar I attended, social media marketing is a LOT less expensive than advertising on buses or cable TV and they’re right, so if your company is advertising on buses or TV, maybe we should talk.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Companies] Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
    For companies that have their marketing really dialed, bringing in hundreds if not thousands of leads a month, prioritization is crucial to getting to the right leads quickly. Author: Jessica Cross By its very nature, lead scoring should be predictive – a potential customer’s score should predict whether that person is going to buy from you.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Companies] Find The Right Mix With The Content Food Groups
    This is the kind of content that demonstrates that you know your stuff, and establishes your company as a thought leader in your space. Author: Ellen Gomes We all know that it’s important to have a variety of content types—but many marketers stumble when they have to define what a well-rounded content mix looks like. Raisin Bran. Spinach.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 7, 2014
    [Companies] Look For The 3 C's When Hiring Inside Sales Reps
    Are they curious about other sales reps in the company, and what makes the most successful ones productive? Over the 10 years I''ve spent interviewing inside sales candidates, I''ve caught myself looking for the obvious traits we seek in people hoping to explore sales for the first time. Do they have the drive? Do they seem intelligent?
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Companies] 10 Quick Tips for Getting More Business Value Out of Twitter
    Yes, I mean exclusively interacting with people who have already showed interest in your company, perhaps to help guide them further down your marketing funnel. You can also specify that you only want to see messages containing certain keywords, like your company name or your blog. And we''re going to tell you how. Hello, Mr. Jones.
  • HUBSPOT  |  TUESDAY, JANUARY 5, 2016
    [Companies] Our Most Read Ecommerce Posts of 2015
    Here are five tools to boost profitability and encourage repeat business to drive a sustainable long-term business for your ecommerce company. Our friends from Bigcommerce took a look into dropshipping and what it means for your ecommerce company, as well as examining the pros and cons. March: How Often Should You Post on Social Media?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 22, 2013
    [Companies] 5 Reasons Why Your Inbound Marketing Isn’t Working
    Many companies pour a lot of effort into their inbound marketing efforts at big events such as trade shows. This happens when companies sell into verticals that are not as receptive to inbound marketing, such as those concerned with privacy or industry regulations, or those who are just slow to adopt online channels.
  • BIZIBLE  |  THURSDAY, APRIL 28, 2016
    [Companies] Account-Based Marketing Measurement: Here's What You Need To Know
    These are about reaching the right accounts and making sure they have awareness and early engagement with your company. If you’re reading this, you’ve undoubtedly heard a lot about account-based marketing or ABM. You may be familiar with the flipmyfunnel framework for ABM execution: identify, expand, engage, advocate. Lead-to-Account Mapping.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 7, 2014
    [Companies] How Marketing Grew to be the Most Important Area of Your Business (without your knowledge)
    Almost since phone became digital, allowing clear one to one communications, companies have relied on salespeople to engage prospective buyers. This is causing companies who sell to businesses to adapt. As a result, smart companies are investing heavily in marketing. This is also a mail sent out by Find New Customers. Summary.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Companies] Are QR Codes Dead?
    Digital business analytics company comScore found that 6.2% of the total U.S. Just because QR codes don''t work for some companies doesn''t mean they won''t work for you, and this type of testing is the only way to know if they work for your unique audience. Just a few years ago, QR codes seemed to be "the next big thing." Inbound
  • VIDYARD  |  TUESDAY, APRIL 26, 2016
    [Companies] Introducing the Worst Buzzword Ever: #Crexecution
    This one actually happened to me. I was working at a tech company, and a graphic designer and I were in charge of all the creative production in marketing. This is the kind of attitude that builds silos within companies and diminishes effectiveness. It’s a middle ground for marketers, a way to actually get the best of both worlds.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 29, 2015
    [Companies] 3 Emails You Should Send to Increase Customer Appointments
    From small insurance agencies to lawn maintenance companies, if you make money through service calls or consultations, you can increase the number of appointments that you set up. This auto repair company offers a complimentary oil and filter change. Let’s say you run a cleaning service, or a lawn maintenance company.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Companies] How to Grow Your Email List by Running a Contest
    Now that the contest is over, there are some general things I learned that other companies should keep in mind when running a contest: When planning a contest, make sure your prizes are relevant to what your company does and what your audience needs. We''ve seen this happen first-hand at HubSpot. Our idea? Sharing via email.
  • CLIENT BRIDGE  |  MONDAY, MAY 9, 2011
    [Companies] INFOGRAPHIC: Social Location Apps
    Digital services company Beyond created the following infographic which looks at social location applications. View Original Article
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [Companies] Case study in data-driven B2B customer acquisition marketing
    One of the most compelling stories came from Doug Sechrist , vice president of demand marketing at Five9 , a cloud contact-center software company based in San Ramon, CA. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. First, we target the right accounts. Past purchase of cloud-based software.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 17, 2014
    [Companies] Inside Sales Reps: What Are Some of Your Personal Goals?
    They will always be there to help you hit company goals. Working in a sales-oriented job, inside sales reps have numerous goals to hit on a daily, weekly, and monthly basis. But there are other goals to set besides the money-based ones. What personal goals can you set as an inside sales rep? For your sales goals, the process is similar.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 8, 2012
    [Companies] My All-Time Favorite Marketing Slogan
    Jeff Ogden is President of the sales lead generation company Find New Customers. “You’re Going to Like the Way You Look. Guarantee it.” ” These immortal words, enunciated by George Zimmer of The Mens Wearhouse , is my all-time favorite marketing slogan. George Zimmer. B2B marketers can learn a lot from George.
  • PAUL GILLIN  |  WEDNESDAY, MAY 16, 2012
    [Companies] A CIO Who Gets Social Business
    One of my favorite CIOs is Tom Murphy , who long headed IT at AmerisourceBergen and who is now in transition to a new role (any company will be lucky to have him). It is  a  tool, but companies should not lose that direct contact with customers. There’s In light of that reluctance, I found Tom’s comments particularly refreshing.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 1, 2012
    [Companies] You Can Grow Your Business with Social Media. Learn How Here.
    And they’re all focused on your company or business. You’ve spent time building your key social media platforms for your company. At BMA-NJ’s half-day symposium – with two sessions and a lunch keynote – you’ll see real-life case studies on how companies have successfully integrated social media into their marketing programs.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Companies] February Fan of the Month – Christine “CK” Kerley
    The B2B demand generatio n company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. This young lady is a dynamo and passionate marketing expert. And I’m thrilled she’s going to be my guest on Mad Marketing TV.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 6, 2011
    [Companies] CAPTCHA Can Kill Your Conversion Rate
    By the way, we’ve removed all CAPTCHA’s from Find New Customers – it’s simply not a match with our company culture of service. __. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. AMEN!).
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Companies] Social and Mobile Data: A Marriage Made in Marketing Heaven
    serial entrepreneur with a background in mobile, he left advertising holding company Omnicom in 2008 to found a startup called Buzzd, a location-based mobile application designed to help users gauge how crowded a particular bar or other public venue is at any given moment. News & Notes
  • AVITAGE  |  MONDAY, JULY 30, 2012
    [Companies] No Marketing Momentum? What Now?
    Over the long haul building momentum allows a company to drive growth up as marketing spend as a percentage of revenue goes down.  A startup, or a company that has lost market momentum, needs to invest to create momentum.  Competitive athletes know that momentum can make all the difference in winning games. 
  • AVITAGE  |  FRIDAY, JULY 6, 2012
    [Companies] Four Lessons You Should Learn from Publishers
    number of companies confront this problem by hiring a staff of writers.  As their salary line goes up they may find that it is still difficult to keep up with content needs.   They look to subject matter experts, some of the most knowledgeable and busy people in the company, to provide stories or knowledge. 
  • SAZBEAN  |  TUESDAY, DECEMBER 13, 2011
    [Companies] 7 Tips for Stellar Social Media Community Management
    You’ve created a killer Facebook business page, started building up your business’ Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you’ve even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities . 1. Exercise the 80/20 rule.
  • PR MEETS MARKETING  |  FRIDAY, FEBRUARY 26, 2010
    [Companies] Optimize Your Tradeshow Presence
    Consider announcing significant news at the conference to drive buzz about your company. Research local reporters, analysts and bloggers who may be interested in meeting with your executives to learn more about your company. "conference hall" by shinemy via Flickr. Announce News. Media Outreach. Social Media.
  • SAZBEAN  |  THURSDAY, MAY 10, 2012
    [Companies] The 1 Billion Dollar Question: How Can I Use Instagram for My Business?
    Companies such as law firms or Internet marketing firms will have a much tougher time taking advantage of Instagram. Nonetheless, Once you type in the name of your company, you will be able to see all of the people who have already been using Instagram to take photos of your products. Top 5 Ways to Heed the Power of Instagram.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [Companies] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. They know the company’s products, people, policies and procedures from the inside. Yet companies big and small have struggled to capitalize on this potential.
  • CONFLUENT FORMS  |  THURSDAY, JULY 28, 2011
    [Companies] You can do some amazing things with Blogger
    And with Google’s Web Fonts we were able to find a non-native font in the site to match the company’s logo type treatment for use in the website. * * * I hope the examples above have opened your eyes to some of the possibilities of what you can do with your Blogger site or maybe encourage you to give Blogger a try for your website solution.
  • THE POINT  |  THURSDAY, MARCH 29, 2012
    [Companies] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
    If the content on your blog is topical and relevant and insightful, and if you’re following basic SEO principles in your post title and body copy, there’s a high likelihood you’ll be generating significant traffic from interested prospects actively researching the types of issues and problems your company solves. Offer downloadable content.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Companies] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. It’s always been important to track and report marketing results. Now we have dashboards for just about every marketing software we use.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 7, 2011
    [Companies] The death of the salesperson
    Growth focused companies look at how to capture market share, grow net new clients and increase client penetration levels, however the point the article misses is why have some companies failed or why have some organizations grown? The death of the salesperson has been greatly exaggerated. They even responded to my emails.
  • BIZNOLOGY  |  TUESDAY, APRIL 22, 2014
    [Companies] Search and Replace Will Change Your Blog Forever
    When I left my company, Abraham Harrison, they became AH Global, maintained control of the domain, abrahamharrison.com, while I maintained control of both blogs. If you’ve been blogging for a long time, your life has probably changed a number of times. You’ve developed a history that has been, until now, etched in stone.
  • HUBSPOT  |  SUNDAY, NOVEMBER 9, 2014
    [Companies] 12 Little Things to Check Before Your Next Web Conference Call
    Most companies with an inside sales force have an online meeting or web conferencing platform in place, such as WebEx, GoToMeeting, or join.me. Keep in mind that you don''t have to use your company''s favorite platform. This post originally appeared on the Sales section of Inbound Hub. Prepared contract? Check. Check. Lucky pen? Check.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Companies] 8 Ways to Make Your Content More Like Personal Conversations
    About the Author: Dan McDade is President and CEO of PointClear, a prospect development firm helping B2B companies nurture leads until they're ready to purchase. We're pleased to present this guest post by Dan McDade of PointClear. Personal connection. Understanding. Serving. The rules have changed with the self-educating buyer.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Companies] 16 Reasons Why People Leave Your Website
    Here's the breakdown on the extent to which those surveyed trust different forms of advertising: Image Credit: The Nielsen Company. Companies like Picreel offer exit intent technology that'll help you capture visitors before they leave your website. You’ve written some really compelling copy for your website. Design matters.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, DECEMBER 12, 2010
    [Companies] Predictions for B2B Marketing in 2011
    Companies that aggressively seek help in improving their skills will succeed; those who try to learn everything for themselves by trial-and-error will increasingly fall behind the industry. Lessons learned from these systems will be applied by their developers and observant competitors to help marketers at larger companies as well.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 22, 2015
    [Companies] Interview with Gregg Thaler from RingLead
    spoke to two very well-known technology companies. Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. hope you enjoy! PD:     How often is poor data the downfall of a marketing campaign? Data is foundational.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Companies] A Visual History of Apple Ads: 4 Decades in the Making
    Once you get past the graphic (yes,it is a naked man holding an Apple computer), check out the competition''s rules: Tell the company what you do with your Apple "in a thousand words or less." A thousand words! The ad has a frenetic pace, which differs from most of the company''s other spots. Visual History of Apple Ads. The 1970s.
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Companies] Maximize Your Marketing: How to Easily Turn Blog Posts Into an Ebook
    LinkedIn Launches New Company Page Design: See What''s Changing ". Take your blog post content and see if you can find examples of companies using the tactic you described. Is there another resource that your company has created that can help them out? Let me explain. Step 1: Test a subject by writing a blog post about it.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 5, 2013
    [Companies] Top 50 Sales & Marketing Influencers for 2013
    Ken’s consulting, advisory, and speaking services have illuminated, motivated, and rejuvenated sales efforts for companies across North America. Your Sales Management Guru Blog Author on “Top 50 Sales & Marketing Influencers” List  . Speaker, consultant, and author Ken Thoreson’s updated Sales Manager’s Tool Kit now available   .
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 14, 2013
    [Companies] [Video] 4 Critical Questions to Outsmart Your Sales Competition
    How the company changing? What if you were at risk of losing your best customer? It’s time to get your thinking cap out again. I’m here to stretch you out of your comfort zone so you can see things in new ways. Today we’re going to look at your very best customer – the one you love working with and who contributes a fair share to your income.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Companies] The Four Big Wins of a Marketing Calendar
    These disconnected, antiquated processes slow down marketers at companies of all sizes, and the larger or more virtual the team, the bigger that problem becomes. Author: Chandar Pattabhiram We marketers have a lot on our plates. We’re executing faster, running more campaigns and programs, and coordinating across more channels than ever.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Companies] 5 More Provocative and Daring Marketing Campaigns So Far in 2013
    More and more companies are starting to embrace multi-channel marketing that touches consumers on many levels. It is extraordinarily interesting to watch companies embrace content marketing in such a deep way, appealing to consumers with an approach that makes use of current events, nostalgia, and emotions. pure child of the 90s.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 26, 2013
    [Companies] How to Use Instagram to Sell Products
    The former pharmaceutical researcher posts pictures of small, shippable products on the company Instagram site and not only makes sales, but also increases traffic to her store. Small business owners might not think of Instagram as a retail mecca, but storeowner Amanda Wilson certainly does. ” Want to know her secrets?
  • THE ROI GUY  |  THURSDAY, APRIL 7, 2011
    [Companies] Technology Marketing Budgets Recover With Strength into 2011
    Major Changes to the Marketing Mix Examining the spending mix, technology marketers continue to shift budgets from traditional advertising, to digital marketing, which includes company websites, digital display ads, e-mail marketing, digital events, search engine optimization, and social media.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Companies] 5 Marketing Problems Google+ Says It Can Solve
    But on Wednesday Oestlien took the stage at ad:tech with the purpose of convincing digital marketers that the search company’s new social network will solve their headaches. Social media was supposed to help address many of these issues. But many marketers might argue it’s made the job that much harder. Christian Oestlien. 1.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Companies] The 19 Best Content Marketing Blogs From 2014
    Alex opens with this great line: “ We are, at present, in the midst of a historic transformation for brands and companies everywhere — and it centers on content.” Yep that’s right! It’s roundup time. In this case, I just typed in “content marketing” and up popped 15 articles, ranked on social shares.
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