HUBSPOT | TUESDAY, FEBRUARY 25, 2014
[Companies] 7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
Many companies are afraid to go off-brand with the color schemes on their websites. 'At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. But are your CTAs effectively capturing people''s attention? Test it!
WORKFACE | MONDAY, JULY 30, 2012
[Companies] Human Availability & Website Visitors = Great Investment
This data certainly supports investing to improve your prospective customers experience when visiting your company’s website (and it makes one wonder whether social media investments are disproportionately high right now based on where companies are really getting their customers from). bounce" or "abandonment"). With 2.2
FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 7, 2010
[Companies] Is Multichannel Marketing Really “Dual-Channel” Marketing?
Most companies are organized functionally into groups such as marketing, sales, operations and e-business. Kenyon Blunt. With the clamor in the marketing world about multichannel marketing, it recently dawned on me that most so-called multichannel marketing is more like “dual-channel” marketing. Why is this important? Tweet This!
FEARLESS COMPETITOR | SATURDAY, MAY 25, 2013
[Companies] Highlights of this week’s best posts at the Fearless Competitor blog
Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. 'The weekend has arrived and this is a new thing we will be doing on Saturday’s (at least till college football starts). We’ll be sharing highlights of the week just passed. Wake up!
HUBSPOT | TUESDAY, OCTOBER 16, 2012
[Companies] 8 Ways SEO Should Influence Your Marketing Copywriting
proper written style guide should outline common keyword variations in addition to which version your company has decided to use. Establish how to approach words specific to your particular brand such as your company name, names of product links, services, and individual products. Download it for free here! 2) Keyword Research.
MARKETING ACTION | THURSDAY, DECEMBER 26, 2013
[Companies] 3 Ways Online Marketing Forms Drive Conversions
Short forms feel less invasive and can be completed quickly, both of which are important to a new prospect just getting to know your company. This second form might ask one or two questions about the person’s company, or intent. 'It’s critical to use online marketing forms well. Progressive Profiling. Enabling E-Commerce.
HUBSPOT | THURSDAY, OCTOBER 27, 2011
[Companies] Twitter Introduces New Changes to Users' Timelines
If you’re managing the company Twitter account or even sharing company content through your personal Twitter account, you could previously get a nice little email notifying you when someone retweeted your tweet. Your Twitter timeline is the scrolling feed of tweets on your homepage from the users you're following.).
HUBSPOT | WEDNESDAY, MARCH 30, 2011
[Companies] 5 Ways to Improve the Timing of Marketing Tactics
How does timing vary for B2C vs. B2B companies? Yesterday, HubSpot’s biggest webinar, the Science of Timing , shook up the Twittershpere and provoked curious discussions among marketers. With nearly 25,000 registrants, the webinar enjoyed hundreds of great questions. Here are the top 5 that stood out: 1. Can you marry the two?
WINDMILL NETWORKING | WEDNESDAY, JANUARY 12, 2011
[Companies] 8 Things to Learn from How HopStop Uses Social Media
Joe’s introduction to his company and how they use social media was eloquent, effective, and very easy to understand. Conclusion: Do a keyword search on your brand, company, product, or even competitor’s name to ascertain if it makes sense to have a presence on that social media site. The ROI of Social Media.
B2B MARKETING ONLINE | FRIDAY, AUGUST 20, 2010
[Companies] If Facebook was a country.
The views expressed in this blog are personal views of the author only and not of any company or organisation in anyway associated with the author. I'm sure everyone now knows that if Facebook was a country, it'd be the third largest in the world. If Facebook was a country everyone would have dozen of friends they don't know.
LEADER NETWORKS | MONDAY, AUGUST 30, 2010
[Companies] How To Find Your Thought Leadership Voice Online
But as it turned out, conversation and comradeship on that trip gave birth to a new company, one that succeeded and where I would have wanted to work. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Most would say it's an imperative.
LEADER NETWORKS | MONDAY, NOVEMBER 22, 2010
[Companies] How to Select An Online Community Software Vendor
At Leader Networks, we help companies select a software tool based on a business requirements document (BRD) created to define the strategy, goals and purpose of the community - see the " How to build an online community " post. Factors to consider when selecting a platform include: implementation path, feature mix and pricing.
LEADER NETWORKS | THURSDAY, JANUARY 27, 2011
[Companies] Community Manager Appreciation: Secrets of B2B Communities
The CIO of a well-known consumer products company contacted me and wanted to share an important professional issue but was concerned about shielding his identity. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. was horrified. If so, how?
BIZNOLOGY | FRIDAY, NOVEMBER 16, 2012
[Companies] Selling From A Salesman’s Point of View
Your mishandling of a sales situation impacts your personal reputation and your company’s reputation as well. Tweet Photo credit: s_falkow. For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point of view. Not much to ask, right?
WRITING ON THE WEB | MONDAY, NOVEMBER 15, 2010
[Companies] The Ladder of Emotional Values: Pleasure Reigns
According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers. The only way to differentiate a company’s products and services is through adding emotional value. What emotions are people seeking to satisfy online? Videos. Music. Digg this!
INTEGRATED B2B | WEDNESDAY, OCTOBER 9, 2013
[Companies] Brand architecture takes on new meaning at Struers A/S
'I visit a lot of B2B companies in my work as a marketing advisor. And it was the company’s special take on “brand architecture” that really said it all. Importantly, we also advocate creating as direct a connection between the company’s products, its technical experts, and prospective buyers as possible.
EMAGAZINE B2B BLOG | THURSDAY, OCTOBER 24, 2013
[Companies] Common Complaints Answered: Why don’t we show up for “Search Term” when I type it in Google?
The most common complaint is that a manager or C-level person typed a random keyword into Google, and their company did not show up in the results. And, eMagine does its best to respond and take action on these constant evolutions with our clients. How so? Let’s talk about this, shall we? Menu items (if applicable). Title tag.
B2B IDEAS @ WORK | TUESDAY, NOVEMBER 23, 2010
[Companies] The Sharpest B2B Social Media Monitoring Tools in the Shed - Part II
Over the next couple of blogs, I’ll look at some of the more popular social media monitoring tools, and how they can benefit your company. In my last blog , I explained how to pull together an effective social media strategy; now it’s time to check out the tools you’ll need to monitor your efforts. relevance?). in real time.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, OCTOBER 2, 2009
[Companies] Putting “free” to work for your business
I’m doing some work for a company called Freesource* and they’ve developed a cool app I thought I’d pass along. This can also benefit your business in reverse — if your company has something free you’d like to expose through this search engine, let Freesource know and they might just crank it in there for you.
BLUE FOCUS MARKETING | TUESDAY, DECEMBER 3, 2013
[Companies] A Special Thank You to @Tom_Peters
We had the privilege of getting an inside view of how social employees work within cutting-edge companies, but these ideas are not ours to own, but to share and pay forward. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 22, 2013
[Companies] Four Reasons Why Facebook Power Editor Is an Essential Tool
Facebook Advertisement has seen a rise in effectiveness over the last couple of months, evident in Samsung’s recent success where the company saw almost 13 to 1 returns. As companies’ advertising dollars continue to be budgeted to Facebook , agencies need to effectively manage large volumes of Facebook Ad campaigns.
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 7, 2013
[Companies] Social Media Lead Generation: Easy As 1,2,3?
Now using Social123, you are able to pull a list based on twitter handles, have that list appended with Linkedin data and produce a marketing list containing Name, Title, Company, and Email Address. Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. At least, not at first glance.
SALES PROSPECTING PERSPECTIVES | MONDAY, JULY 30, 2012
[Companies] 5 Ways To Maintain Your Clients
I was chatting with a Sales Director at our company this morning who asked an interesting question: How do you explain the increase in our client retention rates recently? While some factors are out of our control, there are many steps we should take in order to retain clients as long as possible.
FUNNEL FOCUS | THURSDAY, JANUARY 6, 2011
[Companies] 5 Ways to Prevent Sales Funnel Leakage with Marketing Automation
Leads will continued to be nurtured by marketing until they are sales-ready – and when passed back to Sales, your company will be top of mind. In the b2b world of long sales cycles involving multiple decision-makers and influencers, sales funnel leakage is one of the most challenging issues Sales and Marketing face.
SALES PROSPECTING PERSPECTIVES | THURSDAY, NOVEMBER 4, 2010
[Companies] Why You Absolutely MUST Cold Call At The End Of The Year.
There are thousands of other companies with products that don’t compete with yours but the person that buys their product also buys yours so while you are not competing with them for the same line item, you are absolutely competing with them for something just as precious… face time. Come November attitudes change. Everyone.
LOOPFUSE | MONDAY, OCTOBER 25, 2010
[Companies] Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing.
Looking forward: LoopFuse OneView v3.28 October 25th, 2010 by Roy Russo This coming weekend (Oct 30th), we will be releasing LoopFuse OneView v3.28. The coming release focuses on adding rich Social Monitoring, Inbound Marketing, and Search Engine Marketing functionality to the already lengthy set of Marketing Automation features found in OneView.
FUNNEL FOCUS | THURSDAY, APRIL 1, 2010
[Companies] Lead Nurturing Webinar Q&A
This varies from company to company. We are in mid-sized company. At the beginning of a company's growth - every lead is a golden lead and goes to sales. Thanks for all those who attended our BtoB webinar today with Tony Jaros of Sirius Decisions. If we don't have the answer, we'll find you a resource to help.
WEBBIQUITY | MONDAY, APRIL 16, 2012
[Companies] 18 (of the) Best SEO Link Building Guides of 2011
Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links? What types of links should you be seeking exactly? by WebProNews. by Performics.
LOOPFUSE | MONDAY, SEPTEMBER 13, 2010
[Companies] 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
I’m honored to keep company with the other great folks here. 7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. Insightful and regularly updated.
EB2BLEADS | MONDAY, SEPTEMBER 5, 2011
[Companies] What Do Inbound Marketing Agencies Do ?
Inbound marketing agencies help companies get found and maximise their return from digital marketing. Traditional outbound marketing agencies have relied on broadcasting message to individuals or companies that represent a certain target profile or market segment using mainstream media. Launch company blog. Developing Campaigns.
TOM PISELLO | THURSDAY, SEPTEMBER 9, 2010
[Companies] SaaS Solutions Becoming the Standard for Marketing Solutions
Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. CIO Priorities for 2011 Indicate Continued Frugaln.
TOM PISELLO | THURSDAY, SEPTEMBER 16, 2010
[Companies] Marketing Budgets on The Rise. Sign of Economic Recovery, or Head.
Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. Sign of Economic Recovery, or Head Fake?
TOM PISELLO | FRIDAY, NOVEMBER 5, 2010
[Companies] Tom Pisello: The ROI Guy: Alinean joins Content Marketing.
Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. CIO Priorities for 2011 Indicate Continued Frugaln.
MARKETING ACTION | MONDAY, OCTOBER 21, 2013
[Companies] How to Attract New Customers – i?marketing (Part 2)
Build out personas that match potential customer types, including at a minimum company size, industry, problems to solve, why they might buy from you, and the channels they use to get information. 'Editor’s Note: Our first regional i ? This blog p ost covers the key points of the Attract rapid-fire session. Personas. Content. Reuse, recycle.
HUBSPOT | MONDAY, MARCH 17, 2014
[Companies] Career-Changing Advice Your Boss Wishes You Knew
Find a system if your company doesn’t have one -- there is no excuse for being disorganized. Today’s inbound marketing companies are the complete opposite of the traditional firms your Don Drapers worked for. 'This post originally appeared on the Insiders section of Inbound Hub. Sure, you know your boss better than I do.
JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, AUGUST 30, 2010
[Companies] Top Sales Resources: August 2010
101 B2B Sales Interview Questions By Lee Salz If you're a sales manager, you'll love this ebook because Lee nets out everything you need to think about to ensure you hire the right person for your company. " She's absolutely right. ownload A-Game Selling __. Download 100 B2B Sales Interview Questions __. Understanding.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MARCH 10, 2010
[Companies] Are You Afraid of Cold Calling?
have also created a company with Pete and have helped a hundred or more companies over the past eight years close hundreds of millions of dollars in business from cold call originated leads. It's just a phone. Don't be afraid. Cold calling is not just about a butt in a seat with a list and a phone, leaving a few messages and giving up.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, FEBRUARY 10, 2010
[Companies] Optimism as a Sales Tool
Of course, optimism cannot be created out of thin air, you must create an environment where individuals believe passionately in the vision of their and their company’s success (a subject for another blog). A few weeks ago, we had our annual sales kickoff meeting. I have long believed is that nothing extraordinary happens without optimism.
BUSINESS GROWTH DEVELOPMENT | WEDNESDAY, OCTOBER 3, 2012
[Companies] Sales Trends Of 2012 And Beyond
'Agile Adaptation - Sales have been a moving target in the present climate for a lot of companies and there are many contributing factors at play. The rumblings afoot are that 2013 and beyond could start to see increased activity for companies in areas that were not necessarily seen as mission critical or disruptive enough for investment.
BUSINESS GROWTH DEVELOPMENT | WEDNESDAY, OCTOBER 3, 2012
[Companies] Sales Trends Of 2012 And Beyond
Agile Adaptation - Sales has been a moving target in the present climate for a lot of companies as their are many contributing factors at play. The rumblings afoot are that 2013 and beyond could start to see increased activity for companies in areas that were not necessarily seen as mission critical or disruptive enough for investment.
TOM PISELLO | MONDAY, SEPTEMBER 20, 2010
[Companies] Frugalnomics: Business Productivity and Cost Reduction Remains Top.
companies cite "business productivity and cost reduction" as their top business concern. Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. position to No.
B2B MARKETING TRACTION | WEDNESDAY, FEBRUARY 6, 2013
[Companies] Today’s B2B Marketer Must BAT, not BANT
Buyers find your company, you don’t have to try to find them. What is marketing’s role before it hands off a lead to sales? Today marketers need to BAT, not BANT. BANT stands for Budget, Authority, Need and Timeframe. These are things that marketing needed to identify before they could qualify a lead. Readers, what do you think?
B2B MARKETING TRACTION | TUESDAY, MAY 22, 2012
[Companies] How to Engage Your B2B Prospects with Great Content
Now that you’ve attracted qualified prospects to your brand, company, website, product or services, what do you do if they are not quite ready to buy now ? The answer – engage them, the middle step in the inbound marketing process of attract – engage – convert. Develop your B2B buyer personas. What can you offer up?
B2B MARKETING TRACTION | TUESDAY, SEPTEMBER 27, 2011
[Companies] B2B Marketers: Re-purpose Content with a Purpose
If someone at your company is a prolific speaker, take their most popular presentation and create a whitepaper or an article from the same content. Tweet. Now more than ever, optimized online content is the key to attracting prospects to your website. The answer is re-purposing. Repurpose the same content into a video.
B2B MARKETING TRACTION | WEDNESDAY, OCTOBER 12, 2011
[Companies] Fuel Your Online Marketing Machine with Dynamic Content
It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. Does your online content make your phone ring? He was trying to make a decision about how to launch a technology product and saw that I had written about his issue. Here are some ideas: Blog posts.
B2B MARKETING TRACTION | FRIDAY, OCTOBER 21, 2011
[Companies] How Dare You Call That Article a Whitepaper?
Whitepapers were seen as successful online marketing tactics for technology and research companies. If I see another online article masquerading as a whitepaper, I think I will scream! It is not OK to slap a few paragraphs together, upload the finished document, and invite visitors to your website to “Download Our Whitepaper.”
SAZBEAN | THURSDAY, FEBRUARY 14, 2013
[Companies] Social lessons from the traditional loyalty program playbook
According to ExactTarget, 51 percent of fans say they rarely or never visit a company’s page after “liking” them. And 71 percent of fans say they have become more selective about “liking” companies on Facebook. Anyone who tells you a tweet is worth a specific amount of money is wrong. Do you want them to review your products?
EMAGAZINE B2B BLOG | THURSDAY, JANUARY 3, 2013
[Companies] What eMagine Customers are Saying: Client Recommendations
They translated the positioning of our company (not your typical telecom service provider) into a striking visual design. recommend them to any small to midsize high tech BtoB company looking for a great web agency.” I’d recommend them and would work with them again.” “Emagine did a great job for AbleBridge.
SALES CHALLENGER | TUESDAY, APRIL 5, 2011
[Companies] Moving Beyond Price (Part 2)
Here, the purpose is to gather relevant competencies (or core company strengths) that are validated by business data and personal experience. This sequencing helps you find the value in what you do best and take vague value statements and mold them into a refined list of true company competencies. .
SALES CHALLENGER | SATURDAY, AUGUST 13, 2011
[Companies] Not the Summer We’d Hoped For
Most companies can stand to improve in this area. We’ll clarify why volatility has become “normal” and how the best companies are working around it. Summer, for most of us, is a time to recharge our batteries, to relax, to enjoy some calm before the demands of life pick up again. Why the sudden volatility?
SALES CHALLENGER | TUESDAY, AUGUST 23, 2011
[Companies] Peer Influence vs. Manager Authority—Which Wins?
Many companies already know that training alone is ineffective at driving long-term behavior change, so they rely on managers to lead the charge, and for a good reason. We spoke with several progressive companies that capitalize on the power of peer influence to drive desired behaviors. But is it enough? As it turns out, there is.
SAZBEAN | WEDNESDAY, DECEMBER 1, 2010
[Companies] Social Media as a Vital Customer TouchPoint
Are your company or products mentioned on social media by customers having problems? Even if you’re not doing any other type of social media outreach, at the very least, monitoring for mentions of your company and products can go a long way for improving your online reputation. They don’t care about your process. And how?
B2B MARKETING SAVVY | THURSDAY, AUGUST 27, 2009
[Companies] First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz
A software client company we shepherd just dipped a toe into Twitter waters as part of a tech product launch. No previous company-branded social media outbound campaign. Another very valuable outcome was that relationships were newly formed between otherwise isolated social media advocates w/in the client company itself.
HUBSPOT | THURSDAY, MARCH 3, 2011
[Companies] How to Leverage LinkedIn to Market Your Business with @LewisHowes [@InboundNow #10]
Lewis is the author of two books LinkedWorking and LinkedIn Master Strategies , founder of SportsNetworker.com , and a professional speaker, who covers a number of social media topics but mostly focuses on how individuals and companies can better leverage LinkedIn. two page document that you mail into a company doesn't cut it anymore.
DIGITAL BODY LANGUAGE | WEDNESDAY, NOVEMBER 4, 2009
[Companies] Winners of the 2009 Markie Awards
The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world. It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience.
WINDMILL NETWORKING | MONDAY, MAY 14, 2012
[Companies] 5 Creative Ideas to Spark New Engagement in Facebook Timeline for Fan Pages
You probably already know that Facebook has set a few guidelines down, but as a reminder your Timeline cover photo can’t include the following: Price or purchase information Company contact information References to Facebook elements such as ‘Like’ or ‘Share’ Calls to action. Many businesses that I meet are not.
VISIONEDGE | MONDAY, JANUARY 20, 2014
[Companies] Tales from the Toolbox
When you select and leverage the right mix of technologies, you and your company will be able to use these tools: As a source of competitive advantage. 'Are you feeling a bit like a kid in a candy store when you consider all of the available marketing technologies? To automate/streamline, measure, and enhance your capabilities.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MAY 20, 2011
[Companies] Pirates, Train Wrecks, and Marketing Automation
Summary: Selecting a marketing automation system is an adventure. Here's the screenplay. Ready when you are, CB. spent most of this week at the inaugural DemandCon conference in San Francisco. But the heart of the Workbook is a series of checklists like the one below, whereas DemandCon asked presenters to avoid long lists of bullet points.
SALES INTELLIGENCE VIEW | FRIDAY, DECEMBER 2, 2011
[Companies] 10 Must-Read Blog Posts to Wrap Up Q4
CEOs on Sales – What Company Leaders Want from Sales Leaders – The Sales Operations Blog. You’ve finished your leftover turkey and the Christmas lights are starting to come up (cue Jingle Bell Rock!)…time …time to relax and look forward to the holidays? Wrong. At least not totally wrong. Advocate. Sales 2.0
BIZNOLOGY | FRIDAY, SEPTEMBER 20, 2013
[Companies] Are you making marketing claims that don’t stand up?
hate to pick on a company in particular, but I honestly think that many companies cross the line. 'Photo credit: Wikipedia. From time to time, we all do a little manipulation of the facts to make our claim look just a little bit better. As Seth Godin says, “All Marketers Are Liars.” Do you? Now, don’t get me wrong.
ONPATH | WEDNESDAY, JANUARY 23, 2013
[Companies] Undercover Sales Boss (Webinar) February 13, 2013
Each week a senior executive of a big corporation goes undercover to investigate what’s really going on deep inside their company. He will reveal the biggest challenges enterprise companies face when it comes to growing their sales. Have you ever watched the TV show Undercover Boss ? Register today. Can't attend? No problem.
BIZNOLOGY | TUESDAY, DECEMBER 25, 2012
[Companies] Add a blog and blogging to your New Year’s resolution
What this means is that most companies, agencies, and businesses not only don’t know you at all but generally can’t know you. Photo credit: ELTMAN. In large part, I can thank blogging for most of my professional success. In many ways, blogging made me. In any age other than this one, would I have been able to do any of this?
WWW.BRAINSHARK.COM | TUESDAY, JANUARY 29, 2013
[Companies] Laughter is the Best Marketing: Using Humor in Your Video Marketing Campaigns
Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. The criteria to make the list was that the videos had to exemplify the above principles, couldn’t be well-known commercials, and could be put into practice by companies of any size. Company Store. Company. Tweet.
BUYEROLOGY | MONDAY, NOVEMBER 14, 2011
[Companies] Buyerology Trend: Think BIG Insights vs. BIG Data
While research can be found that data-driven companies do outperform non-data driven companies, the C-Suites in corporate worlds can be drowning in data and can never hear the still voice of their existing customers and prospective buyers. We know, to a degree, what buyers are doing. The Future.
ENGAGE | THURSDAY, DECEMBER 5, 2013
[Companies] 42 Content Marketers to Follow on Twitter
Fast Company, @FastCompany. 'One of the best ways to learn more about content marketing is to engage with thought leaders on Twitter. This list is far from complete, but it''s a great start for anyone interested in content marketing, social media and web journalism. Who did we miss? Let us know in the Comments. Also: follow our Twitter list.
MODERN B2B MARKETING | MONDAY, AUGUST 1, 2011
[Companies] The Art of the Infographic: 9 Compelling Characteristics You Need to Know
targeted theme that combines your company’s interests with a creative flair is always a great choice. Give your design some weight by relating it back to your company and its goals – anecdotal evidence is a great way to get people to listen and relate to what you say. Here are nine key characteristics to keep in mind: Visual Interest.
HUBSPOT | SUNDAY, MARCH 30, 2014
[Companies] "Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]
Facebook Updates Company Page Design and Introduces “Pages to Watch” Facebook updated their company page design this month, saying goodbye to the confusing two-column design in favor of a slick, one-column layout. 'It’s amazing how much can happen in one month, particularly in the digital marketing and tech world.
HUBSPOT | MONDAY, JANUARY 6, 2014
[Companies] The Anatomy of an Optimized Blog Subscriber Email
First things first: Incorporate some branding, such as your company''s logo, near the top of your email. For instance, is she following your company on Twitter yet? Configure these buttons for the social networks in which your company actively maintains a presence. My blog subscriber emails? I''m pretty sure those just.
SYNECORE | MONDAY, MARCH 24, 2014
[Companies] Defining Your MQL: A Guide To Lead Conversion!
That is a mistake that many companies fall victim to. So how do you ensure that your company is getting the highest quality leads that it can get? There are many leads out there who are either not really interested in what you have to offer, or just aren’t the right fit for your company. Wrong. Why Should You Define Your MQL?
HUBSPOT | MONDAY, OCTOBER 17, 2011
[Companies] 7 Ways to Integrate Search Engine and Email Marketing
And email marketing is most companies' primary inbound lead generation channel. For many companies, email marketing is their largest channel for marketing reach. In the world of inbound marketing , integrating tactics provides marketers with incredible leverage. Ways to Integrate Search Engine and Email Marketing. Connect with HubSpot
PAUL GILLIN | MONDAY, JANUARY 16, 2012
[Companies] Live Blog: How to Make Collaboration Cook
The company already had a mix of stand-alone blogs, forums and wikis that had sprung up to address specific problems, but there was no integration between them. Initiative and service communities are built by the organization for users and usually concern topics that the company wants to communicate to employees.
HUBSPOT | TUESDAY, JANUARY 7, 2014
[Companies] 20 LinkedIn Groups Every Marketer Should Join
You’ll learn all about the trials and tribulations associated with the B2B sector and how you can go about conquering your biggest challenges with marketing to these companies. 'Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. Sales.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 29, 2011
[Companies] ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
Both the ExactTarget and Eloqua announcements reflect a strategy of positioning their products as a company’s primary customer management system. You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 30, 2010
[Companies] Four Must-Have Metrics for Marketing Measurement
Purpose: to show the company’s return on its marketing investment. Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. And, here's a funny picture. This is more meaningful than attributing some fraction of the final revenue directly to each program.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 5, 2009
[Companies] B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate
From this perspective, another reason combined marketing automation/CRM systems are first being offered to small companies may be that it’s easier to provide good performance for both applications when volumes are small. hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University. Vendors take note.
INSIGHTIQ BLOG | WEDNESDAY, JANUARY 11, 2012
[Companies] QR Codes: Why Marketers Shouldn't Slow Down
Other companies have taken a more creative approach: As part of their " Our Turn to Serve" campaign , Heinz allowed customers to use QR codes to send personal messages to U.S. Earlier this month, AdAge published an article suggesting QR codes have not taken off with consumers , claiming that only 5% of Americans have actually used them.
SALES LEAD DYNAMICS | THURSDAY, JANUARY 31, 2013
[Companies] Queen of her Niche
” After a career in sales and marketing, including senior positions at two Fortune 100 companies, Lynne had two goals: to be her own boss and to help women. Lynne Smith personifies the term “perpetual motion” She has a breathtaking array of business development activities. She networks. She writes. She speaks. She coaches.
SALES LEAD DYNAMICS | WEDNESDAY, OCTOBER 20, 2010
[Companies] Extra, Extra: To Get More Leads, Harness the Power of the Press Release
After all, you don’t release new products, open offices, acquire companies, or issue earnings statements. Once upon a time a press release was designed solely to get media attention. The goal was a (favorable) mention in print or on the air. The media were the messengers. Things have changed. You are now the messenger. Why Publicity Matters.
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 9, 2011
[Companies] Savvy Speaks: Don't Try These Marketing Tactics!
So often in the rush to be on the “cutting edge” companies will use a campaign on even a tone of language that differs greatly from their message - the idea of how they want their customers to see them. While lead quality is getting more mindshare, some companies still push for more leads no matter what. Heather. Michele.
SALES LEAD INSIGHTS | THURSDAY, DECEMBER 6, 2012
[Companies] 2012?s Most Influential People in Sales Lead Management: Winners announced
Nominees came from many diverse disciplines including CRM Software and Marketing Automation Software , telemarketing, database management, conference management, fulfillment, consulting and publishing companies. James W. They are champions of wealth generation and we thank them for their unselfish efforts.". Thank you!
PAUL GILLIN | THURSDAY, FEBRUARY 24, 2011
[Companies] Let Your People Speak!
Why don’t more companies let the people who build and support their products come out of the shadows the way IBM did? Entrepreneurs excite us when they share their vision, yet successful companies bury enthusiasm under layers of approvals and official spokespeople. Some companies understand this. Tell Stories. Not really.
VERTICAL RESPONSE | FRIDAY, OCTOBER 4, 2013
[Companies] Women Entrepreneurs: 3 Secrets to Success
I’ve had the opportunity to be a part of lots of women-oriented business organizations, and to dole out advice about entrepreneurship and the challenges (and successes) that women come across when building their own companies. To show them that I was in it to win it, I invested a huge chunk of my own savings into the company as well.
ENGAGE | FRIDAY, OCTOBER 11, 2013
[Companies] 13 Must-Read Content Marketing Blogs
Content marketing is rapidly changing the way companies—from Fortune 500 brands to mom-and-pop shops—generate leads and engage with customers. This blog is loaded with resources and lessons learned from the company''s first seven years in business. 'So you want to be a content marketer? Well, you''re in the right place. Copyblogger.
SALES CHALLENGER | MONDAY, FEBRUARY 3, 2014
[Companies] 4 Ways to Reward Year-on-Year President’s Club Winners
member company gives an “Excellence bonus” to reps that have been winners for two-out-of three consecutive years. member company cites giving consistent winners a mix of incremental bonuses and gifts in increasing order of worth for the number of consecutive years the rep has been a winner. 'Just how valuable are high-performing reps?
SAZBEAN | TUESDAY, JANUARY 28, 2014
[Companies] The Diverse Paths for Google+ and Facebook
CIO has a great article on the differences in the two company’s future direction: Yet these two sites are embracing opposite strategies for the future. The reason for such opposing strategies is that the problems, constraints and opportunities for each company are completely different. What do you think?
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 17, 2010
[Companies] Savvy Speaks: What Makes an Ideal Client?
Any company that throws me an occasional turkey gets my allegiance. Though this blog is aimed at B2B marketers, some of our most loyal followers are fellow consultants. And we enjoy the exchange of insights, suggestions, and tips with these folks. don't want to just write your brochure copy, bill you and move on. Everyone loved their turkeys.
SAVVY B2B MARKETING | WEDNESDAY, JULY 21, 2010
[Companies] A Question for B2B Marketers: Are You Focusing on What Needs to Be Fixed First?
She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Last weekend I reading The Happiness Project by Gretchen Rubin Although I'm not yet finished with the book, it has lots of good gems in it. It can be tough to know what to focus on. Work on that first.
SAVVY B2B MARKETING | MONDAY, MARCH 29, 2010
[Companies] Three Steps to Make Sure You Get What You Want from Your Freelance Pro
No matter how qualified, experienced or specialized your pro is, if he or she has never worked for your company before you will need to give them what they need to hit the ground running. Hiring a freelance marketing pro, copywriter, web designer, etc. 1) Be prepared to bring your freelancer up to speed. 2) Be specific about what you want.
SALES PROSPECTING PERSPECTIVES | MONDAY, MAY 6, 2013
[Companies] 3 Reasons to Delegate When Managing Your Inside Sales Team
Here I was running around for the good of the company and he makes a comment like that. 'About a year ago as I was frantically running through the office looking overwhelmingly stressed from my workload, my boss said to me, “Not to be mean, but you are bringing this on yourself.” At first I was completely thrown off by his comment.
JILL KONRATH'S SELLING TO BIG COMPANIES | THURSDAY, SEPTEMBER 1, 2011
[Companies] Maximizing Lead Generation
In my opinion, it's the missing link for companies who know they need to do something differently, but don't know where to start. The company with the best process wins. When I read Maximizing Lead Generation: The Complete Guide for B2B Marketers , I knew I had to share it with you. Lucky me. RUTH: Thanks!
HUBSPOT | MONDAY, APRIL 4, 2011
[Companies] How to Get Found Online As a Local Business [Marketing Cast]
Connecting with industry thought leaders offers an effective way for you to draw high-quality inbound links and create buzz around your company name. Trying to get found online as a local business comes with both advantages and challenges. Connect with Industry Thought Leaders. Have you been following a popular blog in your industry?
SAVVY B2B MARKETING | FRIDAY, APRIL 12, 2013
[Companies] Week in Review: April 12
Which Company is Most Useful to You? 'Have spring fever? Want to try something new? For some great inspriration, check out favorite posts from the week. What else do you have to add? by @JayBaer. This is a question you need to ask in terms of your brand's value to your customers. Lots of great lessons here! Writer drunk; edit sober.
SAVVY B2B MARKETING | FRIDAY, DECEMBER 21, 2012
[Companies] Happy Holidays from the Savvy Sisters!
10 Ways Customer Stories Help Companies Sell by guest Casey Hibbard (@casey_hibbard) -- Jan 2012. As we get set to wrap up for the holidays, we can't help but to do the annual wrap up. In case you may have missed these, here are the 10 most popular posts on Savvy this year. Thought Leadership: The Most Misused Term in B2B Marketing?
ANNUITAS GROUP | THURSDAY, JULY 28, 2011
[Companies] Missing the Mark
One of the most memorable meetings I ever had during my tenure with the first software company I worked for was with my boss, the president of our division. 70% of CEO’s stated that marketers bombard their stakeholders with marketing data that hardly relate to or mean anything for the company’s P&L. With that the meeting was over.
SAVVY B2B MARKETING | TUESDAY, MARCH 29, 2011
[Companies] Savvy Toolkit - The Lead Nurturing Cookbook
As we wrap up first quarter in most company fiscal years I hear the sonic boom of Sales VP's everywhere demanding more leads in the their funnel! Manticore Technology has put together a Lead Nurturing Cookbook that belongs in the toolkit of every Savvy marketer. Inbound Lead Qualification with Sweet Sales Optimization.
SAVVY B2B MARKETING | THURSDAY, APRIL 22, 2010
[Companies] Up on my Bio-Degradable Soapbox for Earth Day
have children of my own to set an example for and we do recycle everything our curbside recycling company will take. Don’t be like the company that sent me an email this morning asking me if I wanted to “Save Some Green in honor of Earth Day. My mother was green way before it was cool. try to be more Earth friendly now.
EVERYTHING TECHNOLOGY MARKETING | THURSDAY, JUNE 27, 2013
[Companies] Download the 2013 B2B Content Marketing Report
Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. 'Content marketing is going mainstream in 2013.
CONNECT THE DOCS | THURSDAY, OCTOBER 22, 2009
[Companies] ClickInsights: Aggregating the Best Content in B2B Marketing
His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies. Tony Karrer: It's fun to work across a wide variety of industries and types of companies. And I'm able to draw from my experiences to help companies. and Ph.D. in Computer Science.
SAZBEAN | THURSDAY, MARCH 27, 2014
[Companies] Just Like Anything, Internet Marketing Takes Patience
Patience Takes Dedication One of the biggest mistakes companies make is to give up on marketing efforts before they have a chance to provide results. Good internet marketing is about providing the right message to the right people at the right time. Most marketing is a best guess based on research and previous experience.
B2B MARKETING INSIDER | MONDAY, FEBRUARY 24, 2014
[Companies] Why Are You In Marketing?
spent my first 9 years in a B2B company serving some of the world’s top brands in the consumer space. 'My second blog post ever included my attempt to answer the question “ Why am I in Marketing? ” That article has also served as a guide post for my career and a reference for anyone who wants to know what motivates me. Strategy