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  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 5, 2012
    [Companies] Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
    Micro” vendors sell largely to businesses under $5 million in revenue; “core” vendors sell to B2B companies with $5 to $500 million in revenue, and “enterprise” vendors sell mostly to companies over $500 million revenue. But that’s more important to industry insiders than the marketers who actually use these systems.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, SEPTEMBER 2, 2011
    [Companies] Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.
    With 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering. I don’t know whether that’s true (as someone pointed out, the Consumer Electronics Show is much bigger, for starters). billion company, Salesforce is looking where its next $2 billion in revenue will come from. As a $2.1
  • 3D2B  |  TUESDAY, JUNE 21, 2016
    [Companies] The Essential Capabilities for Response Handling
    They are based on actual data from six companies within the InsideSales.com system that had followed up on over 15,000 leads with 100,000 call attempts. Commonly, companies will look at variables such as industry, business size, title and location. It is possible to have too much of a good thing. Those statistics are stunning but true.
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Companies] How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd
    consumers noted that they trust brand recommendations from friends, above and beyond a company’s own content marketing , which means, at least some of your content should come from people similar to your readers. Are you looking to increase your company’s thought leadership gravitas? How do you keep up? In one study, 70% of U.S.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 12, 2013
    [Companies] Revenue and the CMO – Marketing’s Impact on Big Data and Social Selling
    Stepping up to this role can make the difference between success and failure for you and your company.  CMOs are experiencing unprecedented challenges and additional pressures to demonstrate ROI and drive pipeline and revenue growth. The key to creating a real impact on revenue lies in leveraging Big Data and Social Selling. Revenue
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Companies] Why You Should Create More "Boring" Content
    Posts like these filled me with false hope -- they got thousands of hits and brought attention to my site, but did absolutely nothing to move the needle on my company’s monthly revenue (which was still $0). But just because something is recommended for an industry doesn't always mean that it will work for your company. The result?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Companies] 13 Examples of Super Skimmable Content
    publishes articles about companies that are taking part in technology innovation, the article leads off with a ‘Company Profile’ section so readers can understand the need-to-know information about the company and skip to the bottom to learn the big takeaways. What does skimmable content look like? million in under two years.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 9, 2011
    [Companies] Connecting Social Media Marketing with Buyer Behavior
    It is clear that companies with a structured, considered programme for creating whitepapers, videos, blogs and the like are going to be the ones more likely to appear on buyers’ radar as they do their online research. In 2010 The Base One Agency of London sponsored some of the most important research I’ve seen in our field. 
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 24, 2011
    [Companies] How to develop your own podcast channel in iTunes
    Podcasts are a great way to demonstrate thought leadership for companies and individuals. Let me show you how we do it at the btob lead generation company Find New Customers. (To see our iTunes channel, go to the iTunes store and search for “demand generation.&# We have your answers here. Most of us have no clue. We use Libsyn.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Companies] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    But, in some cases their brand image doesn’t include the “fun” side of the company or the people that work for it. While it takes a little bit of planning to pull off an April Fools’ prank, it can be especially powerful for smaller companies looking for people to become familiar with their brand.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 22, 2013
    [Companies] Selligent Brings a New B2C Marketing Automation Option to the U.S.
    Since then, the number of independent B2C marketing automation vendors has actually dwindled** as major and not-so-major products were purchased by larger companies to bundle into integrated suites or just use internally. Still, I’m excited as an entomologist with a new beetle to see another vendor in the space. Did I mention hints of almond?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 15, 2012
    [Companies] How to Ask for an Appointment in an Email Cold Call
    then move on to someone else in the company after the 3x. I try to splice the attempts with value. Before the scheduled call attempt, I may forward them an article stating, "This company looks like they are going through the same thing as you.check out their approach". Why is it better? But enough of my pontificating.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2011
    [Companies] Five Mega-trends: How Social Media is Transforming Government
    Governments are beginning to recognize that people are people and take lessons from how companies and brands are engaging and building an emotional connection with stakeholders. In the private sector, there are many case studies about companies using social media as an effective tool to solve problems in real-time. Secretary of State.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Companies] Do You Know Your A, B, C’s?
    In many cases we have found that many companies are over supporting a large number of their customers and many C based clients are also the slow pay, unhappy customers that cause the most pain. Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. First, let’s explore the ABC Analysis. How many employees?
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2016
    [Companies] How to Use Intrinsic Motivation to Improve Employee Performance
    And many articles on inspiring the intrinsic motivation of employees talk about finding a higher mission of the company as a motivator. Very few companies are looking to cure disease and end social injustices. Most people think that the key to employee motivation is giving performance-based raises. Insist that they do so. email anyway?
  • SAZBEAN  |  MONDAY, FEBRUARY 27, 2012
    [Companies] What everyone needs to know about content
    My definition of content, as it relates to Content Marketingis; the message we share in order to attract the right people’s attention and then earn their interest, to their betterment and the development of our company and personal brand. If there is one theme that resonates on this blog, it’s  Content. Great content is the one constant!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 14, 2016
    [Companies] 7 Simple Rules for Connecting with Customers via Cross-Channel Marketing
    You relate to them based on their behavior towards you, which enables them to feel as though they are in a relationship with a company that is listening to them and respecting their needs and wants. Being a cross-channel marketing mogul is a lot like being an air-traffic controller. Customers are people and people have unique needs and wants.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] 8 Keyword Research Tools for Search Engine Marketing in China
    To ensure your company or brand names can be found quickly and easily in Chinese search engines, you have to use keyword research tools specific to China. The relevant news helps companies understand the hottest topics on that specific brand, product, or search term. Though Google is a global giant, it’s banned in China. Baidu Index.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 9, 2012
    [Companies] Five Digital Media Marketing Lessons in Sandy’s Eye
    The digital communications efforts of utility companies and state and local governments have played a critical role in keeping communities apprised. During the day, the company is answering questions and providing updates via Twitter , and every evening it is sending an email update to all customers. ” Really? Just saying. Alert.
  • ANNUITAS  |  THURSDAY, MARCH 24, 2016
    [Companies] Shiny Objects, Demand Generation and ABM
    Over 15-years ago when I managed demand generation for a major software company we were tasked with supporting sales for “account based selling.” Even my firm, ANNUITAS, has written a blog on what “ Flipping the Funnel” means to us. Anyone remember Revenue Performance Management? The rise of the Chief Revenue Officer?
  • CHIEFMARTECH  |  TUESDAY, APRIL 19, 2016
    [Companies] The 5 C’s model of Acrolinx’s award-winning Stackie
    At Acrolinx, we sell to large companies, such as IBM, Philips, and Boeing, and have a very clear account-based go-to-market strategy. As a company that publishes a lot of content, this is very important for us. The following is a guest post by Steve Rotter , CMO of Acrolinx. Thus, our customer-centric Stackie was born. So there it is.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 30, 2015
    [Companies] How Well Do You Know Marketing Data? Take Our Quiz
    Marketers have long known the importance of good data management and data cleansing. Yet we all know that, in practice, few have mastered the skills necessary to truly understand and successfully manipulate marketing data. Test your knowledge and find out how savvy you are when it comes to data lingo. Data Attributes & Quality Data Management
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] What makes Jeff Ogden a superb Chief Marketing Officer candidate?
    ”  Too many companies try to make decisions on resumes alone. Follow me on Twitter here. like to call resumes the “p**s poor predictor of potential performance.” As one who has personally made hiring mistakes from resumes alone (He had the perfect resume. hired him and he was a dud.) I learned this lesson the hard way.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 3, 2014
    [Companies] Success occurs at the intersection of Preparation and Opportunity
    One day in January 2014 a manager went to his assistant, Jennifer, and said “We need a really good keynote speaker for our big company meeting in April. I’m delivering a big marketing keynote speech at Foxwoods Resort and Casino this week. How did I win this? Preparation comes first. created a slick looking professional profile.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 5, 2014
    [Companies] Check out all the great content at Find New Customers
    Find New Customers is not only the nicest company in the b2b marketing space , but it is also filled with great content to help you improve your business results. What great content can you find at Find New Customers ? How to Find New Customers. Keys to Successful Lead Nurturing. Keys to Successful Lead Scoring. Answers here.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 28, 2013
    [Companies] Encore: The Vision Behind Marketing Made Simple TV – with Marilyn Daly of Watchitoo
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Encore show: What makes Marketing Made Simple TV such a great TV show ? It’s truly a TV show, and not a web show. Just click the button in the show.). In this show, you’ll learn: How Watchitoo makes a TV-like show possible.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Companies] Fearless Competitor is all-new and better than ever!
    Find New Customers has greatly enhanced the company blog for the new year. We wish to announce our new and radically redesigned blog, Fearless Competitor. . Fearless Competitor is entering 2012 poised and ready for battle! This blog, which just finished its sixth year, is all new. Find New Customers deserves a world-class blog.
  • ANNUITAS  |  THURSDAY, OCTOBER 8, 2015
    [Companies] Why Demand Generation Should Be Perpetual
    When companies take a tactical campaign approach, the vendor is forcing the buyer to adopt to their cadence, which may not map well to the buyer. There was a lot of information to be reviewed from the responses, but once again, what aspect stood out was the tactical approach that marketers are taking to demand generation.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Companies] How to Create Exciting Content for a Boring Industry
    Additionally, the organization produces on-demand webinars to help companies fight debit card fraud, use big data for marketing and optimize business models. The holiday aligns with the company’s OPEN Forum, which functions as an online community where millions of business owners visit each month. Agreed! Case in point?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2015
    [Companies] Adding fuel to the fire: How important is Facebook?
    People scoffed at paying $1 billion for an 11-employee company with no revenue. People scoffed at paying $1 billion for an 11-employee company with no revenue. A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. How important is Facebook? The rest of the story. teens.
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 30, 2010
    [Companies] How to Write a Social Media Policy
    Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are. Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation. Wikis. Blogs.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 28, 2012
    [Companies] Getting Started with Pinterest
    By 2011, the company had already raised a $27 million round of venture capital funding, increasing the company’s value to $200 million dollars and gaining 3.2 Obviously Pinterest is a visual site, so the question you need to ask yourself is: Do the products and services that my company sells have visual aspects to them? Brand.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 26, 2013
    [Companies] It’s Not All About You: Using Reciprocation to Achieve Sales Goals
    Back in October, I attended a friend’s wedding and was on the outskirts of the dance floor sipping a drink deciding whether I felt mindless enough to mingle with some strangers. Out of pure procrastination, I caught sight of an acquaintance’s husband standing nearby. The feeling of getting out of a situation you can’t stand being in is euphoric.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 4, 2012
    [Companies] 3 Ways To Use the Value of a Like or Follow
    This is one reason companies should practice Organic Social Media Your Turn If you could accurately value your social media audience, how would you use that value to improve your social media marketing? Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. Then what?
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 27, 2011
    [Companies] The crazy, complex world of B2B marketing today
    Jeff Ogden is the President of the B2B lead generation company  Find New Customers. A Fresh Look at the Crazy World of B2B Marketing today. Last Thursday I attended the SDL Engage Summit in New York City. The keynote speaker was Brian Solis of the Altimeter Group (and author of the book Engage or Die ) in NYC. cannot over-state this.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 13, 2014
    [Companies] Ian Cleary and the Art of Guerilla Networking Success
    We became friends and the connections he has helped me make over the years led to speaking engagements in Ireland and Wales, an opportunity to lecture at an EU Think Tank, taking on Bank of Ireland as a customer, a relationship with the Coder Dojo charity, and quite a few happy moments sharing his company in pubs. by Mark W. It wasn''t.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 30, 2009
    [Companies] Top 35 Most Useful Twitter Blog Posts of 2009
    Whether it was the massive hacker attacks that created a massive Twitter outage and reminded us of how Twitter has now become an important part of our lives, the interest in both Fortune 500 companies as well as small businesses to utilize Twitter as part of their [.] 2009 was, without doubt, the year of Twitter.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Companies] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    Although Conversion Rate Optimization (CRO) was a hot topic in 2014, most companies have not fully embraced their CRO to the extent that they should have. Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. percent) than non-users of video (2.9
  • CONTENT STANDARD  |  TUESDAY, AUGUST 2, 2016
    [Companies] How Reddit Marketing Can Fuel a Passionate Fanbase
    The site boasts 234 million unique users and 8 billion monthly page views, according to the company. billion monthly active users, according to its company page.). For example, an airline company could choose an ad product that targets subreddit communities with users who are talking about airlines, but only in positive ways.
  • BIZIBLE  |  TUESDAY, JANUARY 26, 2016
    [Companies] Creating Unusually Good Marketing Dashboards, A Guide For Marketing Operations
    As cliché as it sounds, great companies do execute better than their competitors. When companies hire marketing operations managers, they do so in order to hold marketing accountable to goals and targets. In this post we’ll show you the indicators and metrics to include in your marketing dashboard. And this is due to good workflows.
  • PUZZLE MARKETER  |  THURSDAY, OCTOBER 25, 2012
    [Companies] 5 Tips for a Fantastic Marketing Conference
    Bring in the Big Dogs – Not every company has the resources to hire famous celebrities, bands, and entertainers to attend their conference. Some of them might come from your company but it is much more powerful if they don’t. Start off by introducing the problem. Mostly likely your audience is in the same boat.
  • MARKETING ACTION  |  MONDAY, AUGUST 5, 2013
    [Companies] Hey, Marketers: Shove This in Your Salesperson’s Face!
    Before joining Fathom, I was an enterprise sales representative at a Fortune 500 company, and I thought our marketing department was simply overhead. He previously worked for the Nielsen Company, where he served as Senior VP of Digital Solutions, working with clients ranging from large-cap Fortune 100 companies to start-ups seeking funding.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 3, 2014
    [Companies] 3 essential steps to build a powerful personal online brand
    Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. We live in such an amazing time! Ignite the brand. There are 2.1
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 26, 2013
    [Companies] Pinterest Rolls out New Article Pins
    In fact, according to the company, more than 5 million news articles are pinned on Pinterest every day. Due to a wealth of articles posted on the image-centric social site, the company has announced that they’re rolling out a new look specifically for “article pins.” All rights reserved.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 28, 2014
    [Companies] Life Enrichment: Passion
    It has been 16 ½ years since I started Acumen Management Group and the basis behind the company still drives me. Personal passion aligned with professional passion is critical success factor for success. I get a kick out of coaching individual people; giving them idea’s and tools to make their company more successful. Keynote Program
  • SYNECORE  |  WEDNESDAY, JULY 10, 2013
    [Companies] From the Intern Desk: A Guide to Digital Marketing Acronyms
    Rather, it refers to companies that work with other businesses or transactions between businesses. B2C: Business-to-consumer; conversely, this refers to companies that are consumer facing. Hello again! It’s lyss.c, the intern at Synecore Tech. You know, to overcompensate for the nerd days in high school and such). shocker. Sheesh.).
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Companies] The Secrets to Building a High-Growth Marketing Team
    There is no magic playbook that will fit every company, but below are five steps to hiring and three golden rules that I’ve found to work well in my experience of building high-performing teams. Assess how this person will fit in with and positively add to the company culture. Congratulations on that budget approval! hiring
  • CONTENT MARKETING TODAY  |  FRIDAY, FEBRUARY 15, 2013
    [Companies] 5 Ideas for New Business Blog Topics for a New Year
    Tell your company story  – this could even work as a series for your blog. Tell the story of how your company came to be. Written by Patsi Krakoff. Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all.
  • BIZNOLOGY  |  FRIDAY, MARCH 27, 2015
    [Companies] Are you doing webinars for lead gen? You should be.
    understand why many companies might be hesitant about doing webinars. As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6 months, I’ve added a new tactic to my program: webinars. It’s not easy. That can be a pretty daunting task. But here’s the problem. Like this post?
  • ACSELLERANT  |  TUESDAY, JUNE 18, 2013
    [Companies] The Power of Story for B2B Marketing
    To use our bank CFO example – deploying your solution not only ensures compliance, but company officers sleep better (knowing they won’t be hauled off to jail), IT personnel are freed from manual processes (and therefore are more productive), and investors are assured the bank will avoid fines and penalties. People remember stories.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 15, 2013
    [Companies] How Xerox is Supporting Editorial Advocacy with Healthbiz Decoded
    Believe it or not , the company doesn’t have any issue driving brand advocacy for copiers. That’s right — Xerox may put a story on a site it owns with commentary from another company. by Amanda Batista | Tweet this How do you build believability for something that nobody knows you do? And that’s what Xerox did. Influencer gap.
  • BIZNOLOGY  |  MONDAY, MARCH 3, 2014
    [Companies] President Obama announces agile marketing approach
    They tell me that their company is too big to make such a change or it is so small that it has no resources to change or that their industry is regulated or their leaders are risk-averse or…you get the idea. Is your company more hidebound than our social services system? Photo credit: Wikipedia. “If it works, support it.
  • FATHOM  |  WEDNESDAY, NOVEMBER 21, 2012
    [Companies] Developing a Distinctive Style in Healthcare Marketing
    Marketing is nothing new to your healthcare company. You know that your name has to marketed for people to know about your services. Content Creation & Strategy Healthcare Industry
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 16, 2012
    [Companies] How to Balance the Content Marketing Equation
    This accessible “content marketing for everyone” framework is central to the report – Lieb (and her researchers Zach Kirchner and Jaimy Szymanski ) go so far as to apply an intuitive metaphor to a company’s content marketing maturity: Stand, Stretch, Walk, Jog, Run. Turns out, however, illumination can be a very good feeling.
  • HUBSPOT  |  MONDAY, SEPTEMBER 30, 2013
    [Companies] 5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]
    It''s as if selling to people who work at companies somehow regresses our interpersonal skills. The people who “Like” our company already know about us, but that doesn’t mean they even know what we sell, or that they’re ideal future customers. I once went to a marketing conference. I don''t remember the name of it. It''s so simple.
  • BIZIBLE  |  TUESDAY, JUNE 21, 2016
    [Companies] Proven Tactics to Create Sales and Marketing Alignment
    Begin with a clear picture of your company’s ideal customer and buyer personas. Salesforce indicated that aligned organizations averaged a 32% average revenue growth rate compare to a 7% decline for less aligned companies. But, in the real world, that ideal scenario seldom holds true. Lead generation for them is not a numbers game.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Companies] The Anatomy of an Inbound Ecommerce Website
    This company does a great job of including and engaging with followers and friends on social media. Finally, the company does a great job of keeping social outlets current. Facebook includes images contributed by users -- not just those posted by the company. This post originally appeared on the Ecommerce section of Inbound Hub.
  • HUBSPOT  |  THURSDAY, OCTOBER 15, 2015
    [Companies] Are You Making as Much as Your Marketing Peers? Use This Tool to Find Out
    By cross-referencing your salary with criteria including years of experience, education level, and company size, we can show you what percentile your salary puts you in compared to marketers with similar characteristics. Have you ever wondered how much other marketers out there are making? What about the marketers working right alongside you?
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 22, 2013
    [Companies] 10 Must-Dos for Successful B2B Lead Generation
    Yet many companies struggle to capture, manage and convert meaningful leads for their business. We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success.
  • HINGE MARKETING  |  FRIDAY, JULY 10, 2015
    [Companies] 5 Tips to Reach Your Social Media Goals
    Healthcare company Cigna tweets directly at people and interjects in health-related conversations on Twitter. For example, customer relationship management (CRM) software company Salesforce created a community called IdeaExchange. At Simply Measured, we see this struggle each day. We know it’s real. ” 3. Think In Phases.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 22, 2013
    [Companies] Be Where Your Prospects Are: Your Business Needs Complete Marketing
    As we now know, things didn’t work out that way and many companies wasted a lot of money by focusing on only one avenue. Limiting my company to just a few leads sources probably means an incomplete plan with a reduced number of leads for the sales team. Diversify Your Efforts. This type of thinking is not new. Complete Strategy.
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 8, 2015
    [Companies] What to Consider Before Setting up Google Tag Manager
    Best practice is that the company that owns the website- rather than their Agency- creates the GTM account. The reason for this is if your company is in charge of the GTM account via a design, you have the power to monitor the account and control access. Time spent planning now will save you precious time in the future. And where?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 27, 2012
    [Companies] How to Convince Executives to Pay for Community Management
    Does the company want to improve its reputation? Is it in the mission statement that the company provides excellent service? Does it Tie In with Key Company Goals? by Jesse Noyes | Tweet this Today’s post was written by  Nathan McGee, who has served as a community manager for the brands Zynga and Lucasfilm Ltd. Want more?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 14, 2015
    [Companies] Is Customer Retention The Secret To Content Marketing ROI?
    That is the type of customer retention and loyalty that every single company out there dreams of, so how did Borussia Dortmund achieve this? If you look at a brand like Red Bull that is viewed as one of the kings of content, you’ll notice that they are a media company that just happens to sell an energy drink. Content Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, DECEMBER 12, 2010
    [Companies] Predictions for B2B Marketing in 2011
    Companies that aggressively seek help in improving their skills will succeed; those who try to learn everything for themselves by trial-and-error will increasingly fall behind the industry. Lessons learned from these systems will be applied by their developers and observant competitors to help marketers at larger companies as well.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 18, 2011
    [Companies] The New Marketing Income Statement
    “(Marketing today) is about everybody in your company being in tune and congruent with the promise and marketing message that brought the new customers to you in the first place, and giving them more and more reasons to repeat buy from you and recommend you.&# B2B Marketing | All Employees are Marketers. Well said, Richard.
  • HUBSPOT  |  WEDNESDAY, JUNE 19, 2013
    [Companies] Apple's iDilemma: Can Apple Escape the Whirlwind of Disruption?
    In 1997, Harvard Business School professor Clayton Christensen coined the term “Innovator’s Dilemma” to describe the situation in which a company becomes the victim of its own success and gets toppled by new technologies. There’s no clear line that you can draw and say that, once it’s been crossed, a company is in trouble. The Way Out?
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Companies] Content Marketing Tips for Lead Nurturing
    Here’s some lead nurturing content ideas: Articles and media mentions  — Email by lined articles written by you or about your company or snail mail reprints written by you on relevant topics to your future customers. Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. What can you do online?
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] The Truth About the ROI of Online Video Ads, in 5 Charts
    This is especially true for “known brands,” which Nielsen defines as large brands like leading car manufacturers or cosmetics companies. The size of the video player and site rankings can have a significant effect on ads run by “unknown brands,” such as niche brands and regional companies. Media ROI video
  • CRIMSON MARKETING  |  MONDAY, MARCH 16, 2015
    [Companies] How To Compete In An Omni-Channel World
    Office Max and Sears were amongst the leading store closers in 2014 with hundreds of outlets shuttered between them, the year bid final adieu to Blockbuster, while the fate of retail industry stalwart Radio Shack hangs in the balance after the company filed Chapter 11 in February. . Clicks are beating bricks with “Endless Aisles.”.
  • LEADERSHIP  |  WEDNESDAY, JULY 3, 2013
    [Companies] 5 Things You Need to Convert B2B Prospects NOW
    Highlights companies who understand customer issues. Most companies do not have the resources, skills and the time to do this the right way. I am also inclined to believe that there is almost a fear of innovation in the vast majority of B2B organizations that are actively using content marketing for lead generation. It doesn’t work!
  • MARKETING ACTION  |  FRIDAY, OCTOBER 10, 2014
    [Companies] Get Started with a Content Marketing Library
    Not long ago I had a great conversation with a marketer whose company had recently adopted Act-On. Here are three tips on creating a content library that will meet the needs of your customers and prospects – and position your company as the source for thought leadership in your industry. 1. Every team in your company needs content.
  • B2BBLOGGERS  |  THURSDAY, AUGUST 26, 2010
    [Companies] Metrics That Matter in B2B Marketing [#B2Bchat]
    What is the biggest challenge companies face when it comes to metrics and measurement? Q. Does your company measure less or more than it did two years ago? Q. That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. Absolutely not. How often? Q.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Companies] Social media giants tighten their grip on small content producers
    In simple terms, YouTube allows companies to advertise videos you create and upload. Facebook fan page owners who relied solely on their Facebook presence had to pay dearly (pun intended) when the company started charging creators for reaching their audience. By Mars Dorian, {grow} Contributing Columnist. Start a podcast. Go self-pub.
  • THE POINT  |  THURSDAY, MARCH 29, 2012
    [Companies] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
    If the content on your blog is topical and relevant and insightful, and if you’re following basic SEO principles in your post title and body copy, there’s a high likelihood you’ll be generating significant traffic from interested prospects actively researching the types of issues and problems your company solves. Offer downloadable content.
  • WEBBIQUITY  |  MONDAY, APRIL 23, 2012
    [Companies] What’s So Funny About Social Media and Online Marketing? April 2012
    How do you get the world’s attention if you’re a scrappy little Linux-realm software company with a bit of creativity (and some really smart coders) but no cash? An interesting collection of “honest logos, revealing the actual content of the company, what they really should be called. Why not laugh with `em? And are.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 6, 2013
    [Companies] Get rid of the spam link I left on your site!
    We really screwed up when we hired a company to do search marketing for us because they went out and placed many spam comments on blogs including yours. Photo credit: Wikipedia. I’ve been receiving the same kind of e-mail over and over again lately. honestly haven’t gotten a single solitary nice letter. Nothing. Thanks.
  • MARKETING ACTION  |  TUESDAY, JULY 14, 2015
    [Companies] Good Forms, Great Leads: How to Use Web Forms Strategically
    In this stage, you will often request first name, last name, email address, company name, and title. You may also seek to capture more demographic information, such as the company size. If it is, then it will display the second form in the series requesting company name and title. Known Visitors. That’s where web forms come in.
  • CONTENTLY  |  WEDNESDAY, MAY 4, 2016
    [Companies] 5 Hasty Conclusions From Quizzes I Made About the Media Industry
    ” the quiz would determine which media company that person embodied. My result from this what content company are you test (apparently I made the right deal!): [link] pic.twitter.com/3wdcX0Cc8w. um I legit got my own company. I got “Vox Media” on “Quiz: What Media Company Are You?” link].
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JULY 31, 2013
    [Companies] The Mobile App Your Marketing Needs
    One thing is immediately clear reading this list: every application here delivers a core service of a company or product. According to Nielson , smartphone users spend 87% of their time with apps, and just 13% of time with the mobile web. Last quarter, 41% of Facebook’s revenue came from their mobile user base. Right now. source ).
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 15, 2014
    [Companies] 5 Easy Ways to Blog in Less Time
    If you’re working at a large company, odds are you have access to someone who knows considerably more about the subject than you do. Ask for a 15-minute interview with that person and take good notes (Trust me, it’s faster and more interesting then sending them an email!).  If you don’t work for a large company, look within your network.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Companies] The Changing World of Marketing by The Economist Intelligence Unit & Marketo
    More than any function within the company—marketers believe they will be stewards of the end-to-end customer engagement and experience in three to five years. Author: Mike Moeller If you think that marketing has been transformed in the past five years – you ain’t seen nothin’ yet—in fact, hang on to your hats. But the creation of those $4.5
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 26, 2012
    [Companies] How to Do Great Marketing with (Almost) Zero Money
    Many small companies and startups are afflicted with a serious problem – they have little spare cash. Brian Halligan, President of the inbound marketing software company, HubSpot (one of the fastest growing companies in the USA) says “It used to be that businesses competed on the width of their wallets. What do they care about?
  • HUBSPOT  |  FRIDAY, JUNE 21, 2013
    [Companies] The Simple Cure for Google Algorithm Update Anxiety
    In fact, according to HubSpot''s Marketing Benchmarks Report , companies that blog 15 or more times per month get five times more traffic than companies that don’t blog at all. Google Algorithm Update Anxiety (GAUA) is a serious disorder that afflicts many marketers around the world. Since then, the GAUA disorder has become a pandemic.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Companies] 30 Brilliant Social Media Marketing Tips From 2011
    Publishing a blog post on your company blog? By listening to customer conversations on social media, companies can learn a lot of information about their competitors and industries that will help them better craft their marketing programs. Write blog content for your target audience, which is not necessarily yourself. Of course you do.
  • MARKETING ACTION  |  MONDAY, OCTOBER 6, 2014
    [Companies] 5 Email Key Performance Indicators You Should be Tracking
    For many companies, email campaigns might not be measured primarily in terms of how much revenue they generate, or they might contribute to the profitability of the company in an indirect way. For a health insurance company, it’s more complex. What’s really important to your organization? And did they actually buy?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 26, 2016
    [Companies] Do You Need to Worry About CAN-SPAM Lawsuits?
    One of these cases was a major San Francisco IT support company, who was fined $900,000 in 2006 for sending emails with false or misleading headers. Author: Leah Hamilton Disclaimer:  This blog post is for general information purposes only and does not constitute legal advice. How CAN-SPAM Works, and What it Requires. Wrong. .
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] Professors Share Observations on the State of B2B Marketing
    Too many marketing activities are siloed from the top-level business objectives of a company, and are not measured against metrics that others in the company care about. It was an esteemed panel of professors, including: Barbara Kahn , Patty and Jay H. Eric Bradlow , K.P. Jeffrey L. What will you teach my future employees this year?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 12, 2014
    [Companies] Link Building Basics: Outreach
    Person’s site/company. Position at site/company. Welcome to another edition of my ongoing series here on Biznology – link building basics. So far, we’ve learned the basics of: Conducting a niche analysis. Performing a site audit. Finding link opportunities. Vetting link prospects. Compile a Refined Outreach List. Email address.
  • HUBSPOT  |  TUESDAY, JUNE 11, 2013
    [Companies] The Dark Side of Customer Service: When the Customer Is "Right" but Insane
    Another was told by a customer that he''d make it his mission to publically ruin her company and career because he didn''t get an immediate answer to his Facebook post on a Saturday at midnight. Only in the last few years have some companies started to really show appreciation for the work these customer service professionals do.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 20, 2013
    [Companies] The Remarkable Marketing Made Simple TV show
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. This show, which premieres every Thursday at noon ET/9am PT is booming ! So let me share 3 things that make Marketing Made Simple TV a great show. Marketing Made Simple TV is a TV on the Web show, and not a web show. And we aim for many more.
  • VIEWPOINT  |  THURSDAY, JANUARY 31, 2013
    [Companies] PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps
    TeleSmart is a leader in providing inside sales coaching and consulting to Fortune 1000 companies. They like to shop on their own, and they’re telling us to stay away.” As more customers deem sales calls intrusive and interruptive, companies will shrink their sales teams to better fit the market demand. Passion. They’re social.
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [Companies] Inbound Marketing vs. Content Marketing – What’s the Difference?
    For the sake of simplicity, I’ve chosen to go with HubSpot and Joe Pulizzi of Content Marketing Institute’s own definitions of the terms: “ Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. What Does this Mean for My Company? Caution. Probably not.
  • HUBSPOT  |  TUESDAY, MAY 28, 2013
    [Companies] 101 Awesome Marketing Quotes, Revisited [SlideShare]
    also noticed while I was going through that a lot of these folks have stuck with us through the years, and as I''ve been helping our company get ready for this year''s INBOUND 2013 , I was astounded by how many of these great people will be attending and speaking there this year. Who is working in the inbound marketing industry?
  • LEANDATA  |  THURSDAY, JUNE 16, 2016
    [Companies] Deciding What Metrics to Track for Sales Development Reps
    Our qualification criteria probably is pretty loose compared to other companies. For us, it has to be right person, right company. For one study, he conducted interviews with 150 B2B technology companies to determine what sales development benchmarks they used. But which benchmarks matter the most? Brian Birkett. Phone.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 31, 2015
    [Companies] Do you use your website search to help your SEO?
    Expect searchers to use fewer of your brand names (and especially not your company name) when they are on your website–it already sets that context. I do lots of SEO projects. Not so typically, I also do a lot of website search projects. But I hardly ever do them for the same clients. Like this post? Sign up for our emails here.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 4, 2013
    [Companies] Social Networking – Organic? Strategic? or Gaming a System?
    Note that your company’s personality may be quite different than your social media manager’s individual personality, and it’s important to make that distinction!). Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Do be organic. Be strategic yet human.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 18, 2011
    [Companies] What Does Social Media Have to Do with Crossing the Chasm?
    suggest that what applied to tech companies back in the nineties (the buyers are in control; sell by peer referrals), is true for most industries now because of the disruptive technology of searching and buying online. ” Connect strategically now. Online, Online, strategically, on LinkedIn, Facebook,  Twitter and more. 5,000? 50,000?
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 2, 2011
    [Companies] B2B Marketers: It’s Time to Apply the Stockdale Paradox
    In the book Good to Great, Jim Collins wrote about how great companies confronted the brutal truth, yet never lost faith in their vision of success. B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. What does this mean for marketing? Understand your customers.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2011
    [Companies] 7 Effective Ecommerce Applications of Twitter
    Many eCommerce companies focus on acquiring huge followings, which is a mistake. number of successful companies use Twitter very effectively for customer support. You can also pay attention to who is saying what about your company (e.g. “Has anyone bought from this company before?” Create Category Accounts.
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