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  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Companies] Five Hootsuite Features And Their Benefits
    Teams and Organizations – For larger companies the teams and organization feature will be one of your favorite. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. So how would I recommend using Hootsuite and what are some of the key features to use?
  • HUBSPOT  |  TUESDAY, JANUARY 26, 2016
    [Companies] 5 Emails Your Association Should Send to Increase Memberships
    The company puts together a curated email newsletter with products and services that its subscribers will find helpful. The company uses social data to piece together its messaging, based on what its subscribers’ connections are upvoting. 3) Content-Driven Newsletters. For inspiration, we've compiled a few ideas a examples.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 5, 2015
    [Companies] 5 Ways Marketing Can Help Sales Succeed
    For example, if your company is offering a “Buy One Get One Free” event, a sales rep can mention this offer to customers. Follow Brenda on Twitter @BSStoltz. There’s often a surprising amount of disconnect between Sales and Marketing teams. As a result, both sides work more than they need to and end up accomplishing less.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 28, 2015
    [Companies] EMERGENCY! My Site Broke – Now What?
    You have to publish a new press release that coincides with a big company announcement. Picture yourself in this situation… . It is first thing in the morning and you have a tight deadline to meet. You log into your site, have everything set and ready to go, check the page, and nothing is displaying properly. Helpdesk CMS support.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Companies] Industrial Marketers: Is this News Good or Bad?
    According to a recent survey of engineering, technical, manufacturing and industrial professionals: Although the majority expects their companies’ spending to remain flat or down, more than a third (36%) said they expect spending during the second half of 2009 will increase compared to the first half of year.
  • HOOTSUITE  |  THURSDAY, FEBRUARY 12, 2015
    [Companies] 9 B2B Social Media Marketing Tips for Social Media Managers
    It’s important to make sure the content itself, whether it’s on your company’s blog or on your social channels, is tailored to the right audience. Ways Social Media Marketing Can Help B2B Companies. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Showcase your partners.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 16, 2014
    [Companies] Thank God It’s Monday!
    What happened next wasn’t terribly ordinary for a company of our size. Bookshelves in the shape of the company logo serve as seating for three people. “It’s inspiring to see, when you let your employees design their own space, what they come up with.” ”  - Umberto Milletti, CEO | InsideView. Detailing the Design Process.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [Companies] Now, Go and Do: Create standardized, well-understood metrics for your organization
    National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product. The campaign was beta tested in three key markets: United States, United Kingdom and India. After the test was completed, the program rolled out globally.
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Companies] 13 Beautiful New Ebook Templates [Free Download]
    Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten? But landing pages don''t convert visitors to leads all by themselves -- without attractive and compelling offers behind them, they won''t generate the tonnes of leads for your sales team that you want them to.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Companies] 13 Great Guides to Growing Your Blog Audience
    You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal. The longer answer(s) are presented below. How often should you post?
  • VISUALLY  |  TUESDAY, OCTOBER 27, 2015
    [Companies] Making the Case for Content Marketing: Research & Statistics
    Whether your goal as a marketing team is to raise awareness, drive engagement, or build your client list, your content marketing will be successful if you make sure your content goals are tied to your company’s major business objectives. Here’s a big push in the right direction–good luck making the case! Content gains trust.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Companies] What are the boundaries of inbound marketing?
    In our latest Marketing Companion podcast Tom Webster and I dissect this issue, starting with the fact that inbound marketing might mean different things to different companies based on industry structure and size. The dynamics of our age are unprecedented and exciting. For example, let’s say we were in the 1970s. Or does it? Z.E.R.O.:
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 30, 2015
    [Companies] 4 Perspectives That Should Shape Your View of Value Propositions
    Three decades ago, Michael invented the concept and coined the phrase while he was a consultant for McKinsey & Company. recently had the privilege of speaking with him about how this term should be applied in the B2B context. ”). Here’s a summary of what Michael revealed: 1. How do these experiences compare to the alternatives?
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Companies] What Jeffrey L. Ogden is thankful for this weekend
    Find New Customers is now on the Sales Lead Management site like all other lead generation companies like the one I once worked for. We even have a great offer for members there. This is the story of Jeffrey L. Ogden , because a former NFL kick returner is named Jeff Ogden, so I was advised to start using my full name. Great man!). Jeffrey L.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 3, 2015
    [Companies] A Crash Course in Tumblr for B2B Marketers
    But again, to be honest, if I was talking to a marketing manager at a small or medium-sized B2B company, I’d rather see them doing visual content by creating and sharing more videos, not building a big Tumblr presence. What if they were a B2C company that had a strong appeal to people 35 and under? But first, what exactly is Tumblr?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 16, 2012
    [Companies] Teleprospecting and Social Media: 2 Tools Sure To Improve Results
    ” Things to consider with Twitter: Utilize Twitter Search for key terms such as company name or product placement (CRM’s, ERP’s, MDM’s, Mainframe, Network Security etc…). Type in Target titles and the Target companies, and see what comes up. Would that count as a “Hot” MQL?
  • WRITING ON THE WEB  |  THURSDAY, MARCH 31, 2011
    [Companies] Content Curation: How to Become a Thought Leader
    Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. Digg this!
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 3, 2012
    [Companies] Content Marketing Gives Customers a Reason to Believe
    Armed with a good understanding of the media consumption habits of your audience, a marketer’s goal is to use content marketing to help meet the informational needs of your audience while achieving the revenue goals of your company. “People don’t buy what you do; people buy why you do it,” according to author Simon Sinek. Excellent service?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 19, 2013
    [Companies] Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide
    For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. For any B2B company, it’s important to remember social is a marketing channel, and just like any marketing channel, you need to be establishing KPIs and goals for your campaigns. How are people talking about you?
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 27, 2014
    [Companies] 4 Ways to Keep Your Team Happy
    In fact,  a report by Payscale  said that Massachusetts Mutual Life Insurance Company, Google, and Amazon had the worst employee retention rates, and Google’s average pay was the best. They need to trust that the people they work with are doing the right thing for the company. Seems reasonable, doesn’t it? Give Them Space .
  • HUBSPOT  |  SUNDAY, JANUARY 27, 2013
    [Companies] Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
    Back in October 2012, you might remember hearing that Twitter acquired a video clip company called Vine. This video clip company never actually launched publicly before Twitter snatched them up, and we haven’t heard much about the acquisition since. Ready to get schooled on the marketing stories of the week? Here we go. Got it.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Companies] Four “New Marketing” Skills You’d Better Learn Quick
    He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. Here’s a relatively simple mathematical model for understanding the lead-opportunity-sale math for your company. B2B marketing today has changed significantly.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 24, 2013
    [Companies] Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert who holds a degree in Marketing from the University of Notre Dame, he’s President of the sales lead generation company Find New Customers. Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? Experiential marketing.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Companies] The Importance of Woozles in B2B Marketing
    The perception your audience has of your company is the reality of your brand. Yes, the perception of your company and offering is critical to closing deals. Influence influencers: Ensure a positive discovery of your company or product when it is referenced by influencers (who are often more discoverable then you). Your Turn.
  • HALEY MARKETING  |  FRIDAY, NOVEMBER 20, 2015
    [Companies] Objective Paradigm Launches New IT Recruiting Website
    The website’s sleek and compact homepage interface provides visitors with immediate access to information about OP’s  direct hire  and  recruitment process outsourcing  services to bring top IT talent to companies across the country. The post Objective Paradigm Launches New IT Recruiting Website appeared first on Haley Marketing Group.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 15, 2010
    [Companies] A Legal Perspective on B2B Social Media
    As you have incorporated social media into communication planning for your B2B company, whether large or small, chances are you worked with the company legal team or outside firm. What are some of the main legal issues (liability, risk, copyright) that delay companies from beginning to use social media? Walthall, Jr.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 3, 2015
    [Companies] I’m a Marketer – Why Should I Care About Sales?
    There’s no longer a reason for a pointless battle between two departments that belong to the same company. Your marketing team can play a vital role in increasing the success of your sales team and, ultimately, the profits and success of your company, in measurable ways. Sales: “The leads from marketing are weak!”. Sales Enablement.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 17, 2011
    [Companies] Know Thy Vendors: How JC penney Got Punished for "Black Hat" Optimization They Didn't Know They Were Doing
    Steer clear of SEO marketing companies that promise unbelievable results. Over last Christmas season, retailer J.C. Penney turned up as the #1 organic search result on Google across a surprisingly wide variety of search terms. So surprising in fact, that the New York Times asked an online search expert to look into it. Penney’s sad story?
  • LEADSLOTH  |  MONDAY, MARCH 8, 2010
    [Companies] Sales 2.0: Marketing Automation & Salesforce Chatter
    Yes, you can get alerts when your company or competitors are mentioned in the Blogosphere. The company newsletter was just sent out? Today I’m at the Sales 2.0 Conference in San Francisco. Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0 is all about.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Companies] Does Facebook Work for B2B Lead Generation? Hell Yes!
    The strategy that I use here at Marketo can easily be replicated and customized for both B2B and B2C companies. by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. What’s the takeaway here? Here is the hard data. Content is still king.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 1, 2012
    [Companies] A Guide to Lead Qualification: The Basics
    During this initial stage the prospect is typically just gathering information from the company to help them with their decision making process. The conversion of sales inquiries into actual sales is the key way to measure the effectiveness of a company’s marketing reach. Sales Inquiries. Sales Leads. Are you using our services now?”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Companies] 3 Lead Scoring Problems – And How to Solve Them
    Factors like company industry (SIC) and size may not be sufficient to determine a lead’s true potential. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Challenge #1:  Inability to score or prioritize all leads. Share email.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Companies] 10 LinkedIn Groups Every Entrepreneur Should Follow
    Angel investors typically invest in 10 companies hoping that one or two will actually make it big enough to sell within five years with a large enough profit to make losses on the other eight or nine irrelevant. If you have a business idea and want to connect with me or my company - we’re interested! Second, opinions are ubiquitous.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, SEPTEMBER 10, 2009
    [Companies] Social Product Innovation: 2 Ways
    There are 2 ways in which you can use social media to innovate when it comes to developing new products. 1) Product led innovations – here companies like Dell and Salesforce have led the charge in using tools to help them prioritize new product features with IdeaStorm and IdeaExchange (respectfully). But that’s only going to get you so far.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2011
    [Companies] 15 Posts on Why Cold Calling Is On Its Way Out the Door
    Startup Company Eliminates the Cold Calling With Twitter  - Social Media Examiner. Every morning I arrive to work, I spend about an hour or so scouring the discussion boards of LinkedIn. Working in social media, I have seen the unbelievable results of building relationships and generating leads through social selling. Opportunity Engineers.
  • B2BBLOGGERS  |  THURSDAY, JANUARY 12, 2012
    [Companies] 7 Reasons You Can’t Afford to Ignore Lead Nurturing
    This makes the sale easier on both sides, since the lead is already educated on your company and product, and presumably ready to buy, which of course makes the sales pitch easier.  As a marketer, your most important job is to generate leads for your business.  But what good are those leads if they’re not managed properly? 
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 7, 2015
    [Companies] Unleash Your Inner.Ninja: New Generic Top Level Domains.Review
    At emagine we work with B2B companies so I went ahead and pulled domains that could be useful in the B2B space: REVIEW.TECH.TECHNOLOGY.MARKETS.ENERGY.HOSTING.DIGITAL.REVIEWS.EVENTS.SOCIAL.MANAGEMENT.TRAINING.DOWNLOAD.NETWORK.SUPPORT. What this means for marketers is that we are no longer limited to the traditional gTLDs such as.com,net, and.
  • THE ROI GUY  |  SATURDAY, AUGUST 31, 2013
    [Companies] How to Unseat an Incumbent?
    I was recently asked by one of our technology services customers how best to help their sales teams unseat an incumbent solution provider, and if it could be done proactively and provocatively. If you are the challenger, in almost half the cases where a change occurred it was the business case that made the difference.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 14, 2012
    [Companies] Is Instagram's New Pinterest-Like Web Platform Worth Your Time?
    Companies like Chirpify, for example, are trying to make it happen by allowing users to complete a transaction by commenting "buy" on a qualifying Instagram photo. Vintage is so in right now. There are apps that send in-real-life postcards, and rotary phone handsets that plug into your iPhone. Ooooh, visual and social web content?!
  • SALES ENGINE  |  TUESDAY, OCTOBER 6, 2015
    [Companies] Why Should Your Content Live Inside a Blog?
    Company blogs serve as the cornerstone of most successful content marketing programs , and they are a great place to get started if you’re making the shift to marketing as a lead generator for sales. To understand why, you first need to understand where we’ve come from and why the blog has emerged as default medium for publishing.
  • GREAT B2B MARKETING  |  MONDAY, JANUARY 21, 2013
    [Companies] Are you Generating Qualified Leads or Wasting Marketing Dollars?
    Obviously, there is a wide gulf between these two extremes, especially if the definitions come from people working at the same company.  If you ask a dozen marketers and sales people for their definition of a qualified lead, you might hear answers ranging from “anyone that’s breathing” to “someone ready to buy today.” 
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Companies] How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016
    Attendees can expect more than a dozen mainstage talks, master classes with creative experts, and the opportunity to visit coworking spaces and some of NYC’s leading creative companies. This year, speakers include Jason Fried of Basecamp, Claire Lew of Know Your Company, and Effie Brown of Project Greenlight and Duly Noted. 10) C2.
  • MARKETING ACTION  |  MONDAY, OCTOBER 21, 2013
    [Companies] How to Attract New Customers – i?marketing (Part 2)
    Build out personas that match potential customer types, including at a minimum company size, industry, problems to solve, why they might buy from you, and the channels they use to get information. Editor’s Note: Our first regional i ? This blog p ost covers the key points of the  Attract rapid-fire session. Personas. Content. Reuse, recycle.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 19, 2014
    [Companies] Are Your Prospects “Friending” Other Social Media Networks? [CHART]
    Marketers use these networks to promote their companies, services, products and to build and nurture their customer base.  I have always wondered if Social Networks that are geared for languages and cultures other than English speakers might be just as fruitful for a modern marketer in attracting a potentially untapped market.
  • VIDYARD  |  FRIDAY, DECEMBER 18, 2015
    [Companies] If You’re Going to Reach Consumers with Video, Do So Quickly
    And B2B companies are joining the trend in droves, almost 90% are planning to use video in their content marketing over the next year. The verdict is in, and the analytics are clear: if you’re selling products and services to modern customers, no tool has a bigger impact on sales than video. But…what kind of video? How long should it be?
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Companies] Facebook Now Includes Business Pages in Local Mobile Search Results
    Make sure your page is updated with all your business' basic information in its 'About' section, especially your physical address, store hours, phone number, and other critical company details. For local businesses, there's now all the more reason to create a Facebook Page. What Exactly Did Facebook Do to Its Nearby Tab? Great question!
  • WRITTENT  |  THURSDAY, SEPTEMBER 19, 2013
    [Companies] Content Curation Tips: 6 Places to Find Content to Share on Social Media
    According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time. Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns. There are over 500 million Tweets published per day.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Companies] How to Choose Authentic Images for Your Website [Marketing Cast]
    “When companies use photographs of happy, smiley models to represent either their clients or themselves, it’s just silly,” says David Meerman Scott. “It’s almost like telling a lie about your company.” Would you like your visitors to make such associations about your company?
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 27, 2015
    [Companies] Earth Day: Recycling Your Social Media Strategy
    The Social Media landscape today can seem polluted by hundreds and hundreds of B2B companies’ self-promotional and salesy messaging. In honor of Earth Day (I’m a little late) I wanted to talk about utilizing some environmentally friendly principles we use to better the earth and apply them to our social media strategies.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Companies] Hacking Marketing: Rethinking Marketing Management in a Software World
    ORDER 250 OR MORE ADVANCE COPIES. I’ll prepare up to a 60-minute webinar that I will deliver, either to your company or on behalf of your company, around the themes of Hacking Marketing that you think are most relevant to your audience. Software has eaten the world — and marketing too. And this is actually a really good thing.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 3, 2013
    [Companies] The Four Biggest Content Marketing Pain Points
    The Problem in Brief : Organizations create content is a dispersed structure often resulting in multiple pieces of content being created by multiple areas of the company with little awareness that other content objects existed or were in production. Brands face multiple obstacles when organizing the content function. About Kathy Baughman.
  • HUBSPOT  |  TUESDAY, JANUARY 5, 2016
    [Companies] Resolutions Your Publication Should Make in 2016
    As you begin to ramp up for the new year, don't look solely at major changes you can make at your company. As interested as they might be in your company, their attention spans are spread thin across the hundreds of emails that they’re receiving each day. Remember that downtime is cyclic: it won’t last forever. trim down the fat).
  • FATHOM  |  MONDAY, FEBRUARY 17, 2014
    [Companies] Introducing Google ‘Location Groups’ in AdWords
    As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services. Companies try to either focus on being a low-cost leader (i.e. This would be a great test for mortgage companies. Here are some examples (i.e.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 18, 2011
    [Companies] Savvy Week in Review - February 18
    How to Make Your Company Blog Connect Like a Personal Blog - by @skooloflife via @markwschaefer I loved this just for the opening cartoon. It's been a tough winter for many us. Which is why we in the Northeast (and in other areas) are deeply appreciating this spell of mild weather. Classic. Those naughty Facebook people.
  • HUBSPOT  |  FRIDAY, FEBRUARY 14, 2014
    [Companies] Why Ghostwriting Thought Leadership Content Doesn't Work
    My company has tried everything from ghostwriting to editing an article draft produced by a client. There are a few key ways, though, you can get your company''s leaders more involved: Create a systematic process. leadership-worthy. So, where have the true thought leaders gone? Here''s why. What Ghostwritten Content Lacks. Experience.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 19, 2015
    [Companies] Perfecting the Personalization Puzzle for Mobile Marketing
    It really comes down to measuring the ROI and deciding what a company’s budget will allow from a people, process and technology standpoint, to get farther along this spectrum. As a co-founder of the company, he opened and leads Waterfall’s Austin office. However, these are tactics, not strategies. didn’t think so.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, MARCH 3, 2013
    [Companies] Sales Management: Understanding “Setting the Hook”
    Fourth: Knowing early on during the sales process the reason the client will make the decision, the impact of your solution on their company and timing, allows the salesperson to begin to set the hook early. Sales Mgmt:  Understanding “ Setting the Hook”. Are they early? Do they know what they need to know? What to do?
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 28, 2010
    [Companies] Three B2C Social Media Approaches for B2B Success
    Finding new ways to market your B2B company can sometimes be difficult. Many new internet marketing tools are more robust than their predecessors, have some form of analytic data that you can collect and are moving the bottom line for other B2B companies. Getting the same type of results for a B2B company is harder. Of course.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 29, 2011
    [Companies] Search is three-dimensional chess
    by Chris Abraham. I try to read through my RSS feeds every day. Size matters. Internet Marketing Organic Search Public Relations Search Marketing Social Media Marketing Facebook FeedBurner FourSquare Google LinkedIn MySpace RosettaStone SEO YouTube
  • MODERN B2B MARKETING  |  THURSDAY, JULY 12, 2012
    [Companies] 12 Services & Support Features You Need from Your Online Marketing Solution
    Before I get started I wanted mention that the smaller the company,  the more important services are likely to be. Many companies now opt for web support to get their answers. Ability to Submit Feature Requests – At many companies product decisions are made internally, or by talking to a select few (often larger) clients.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 17, 2013
    [Companies] B2B Marketing Survey Says Email and Twitter Work
    And, make sure you have a good presence on Twitter – don’t be a robot like many B2B companies who get on Twitter and just spit out boring sales statements. We provide strategic planning, training and consulting, and implementation services for B2B companies. Contact New Incite today.
  • LEADER NETWORKS  |  SATURDAY, MARCH 19, 2011
    [Companies] Thought Leadership Is The New Currency Of Online Professional Collaboration
    We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Social media has finally broken through the "party-girl ceiling" and entered a new, higher level of utility. Both activities are the currencies of credibility in today's new thought leadership economy.
  • LEANDATA  |  FRIDAY, DECEMBER 11, 2015
    [Companies] Up, Up and Away: Skyscrapers as a Bubble Indicator
    There are now enough billion-dollar private companies – the unicorns – to start a stampede. The problem is the fear of missing out begins to run rampant and you end up having a lot of companies that will never, ever justify their valuations. Venture capital continues to pour into technology startups. How about skyscraper high?
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 18, 2016
    [Companies] What Mom Never Told You About How to Find B2B Customers
    According to WebDAM , B2B companies that blog generate 67% more leads than those that don’t. Oh, sure. We all remember the kinds of things that Mom told us growing up. Don’t judge a book by its cover. Don’t cry over spilled milk. If you can’t say something nice, don’t say anything at all. Take lead generation, for example. Clearly not.
  • MARKETING ACTION  |  THURSDAY, JUNE 20, 2013
    [Companies] Cheetah-Speed, Agile Marketing
    It is important that companies set up marketing departments for success, so they can move as fast as a cheetah and capitalize early on their prey. Cheetahs achieve the fastest land speed of any living animal. How fast do they go? Between 70 -75 mph, in short bursts covering distances up to 1,600 ft. 10% on administration and management.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 18, 2015
    [Companies] To drive value from your content, focus on trust, not traffic
    Companies may use technical and functional attributes to drive the original choice but win by owning the heart and the mind,” says  Michael J. Huge companies will escalate and automate their content arms race with breath-taking, epic videos. Here’s a word we don’t use in business too often: love. ” Read on. Trust.
  • PUZZLE MARKETER  |  MONDAY, MARCH 26, 2012
    [Companies] Choosing your keywords for SEO
    If your company sells shoes, the single most popular short-tail keyword is “shoes” This keyword would be very difficult to rank your website to the number one position. There are two types of keywords. Short-tail and long-tail keywords. Short-tail keywords are the most popular, most searched, and therefore most competitive. 
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Companies] From Vague to Valuable: Putting Buyer Personas to Work
    It’s an easy way to put the customer on paper, and socialize the idea inside of your company. “You’ve got to know your customer.” ” It’s a business cliche that has reached fever pitch in the past couple of years. And if it wasn’t 100% true, I’d hesitate to mention it yet again. There are.
  • LEADERSHIP  |  TUESDAY, APRIL 22, 2014
    [Companies] Is it Time to Change the Universal Definition of a Lead?
    Marketing automation vendors only have to prove that their product has better features and functions at a more attractive price point than their competitor, and companies want it. As a matter of fact, that customer may just about be done with your company and would be further antagonized with your trite response. Has this changed?
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Companies] A Sampling of the Sexiest Business Blogs on the Internet
    No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. And it''s not just B2C companies -- B2B companies are investing serious time into the design of their business blogs, too. Have you ever looked at a blog that just took your breath away? That''s it.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 25, 2012
    [Companies] Marketing Automation – Lessons Learned
    Some companies have too many leads, and need to score them, before handing over only the highest-quality sales-ready leads. Other companies don’t have enough sales leads. There are plenty of agencies around who specialize in supporting companies with their marketing automation efforts. Define Your Marketing Process. Conclusion.
  • MARKETING ACTION  |  TUESDAY, APRIL 22, 2014
    [Companies] Lead Management: 7 Steps to the Process that Creates Revenue
    He’s spent over 20 years in the trenches, working hand-in-glove with with enterprise, midmarket, and smaller companies to develop and build buyer research, demand generation, database development, and lead management programs. This process keeps them conversing, moves them further down the buying cycle, and creates favor to company.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Companies] The Art of Being a Great Coworker: 13 Ways to Improve Your Work Relationships
    This can translate to verbal recognition in a company meeting or something as simple as a thoughtful email. Bottlenecking a project is not only frustrating, but it can also have a significant impact on a person's (or an entire team's) ability to reach company-wide goals. well, you get the point. That's where you come in. The lesson?
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 14, 2012
    [Companies] Which Social Media Juggernaut is Winning the Mobile Battle?
    Much the same way businesses have been trying to wrap their minds around social media for the past decade or so, social media companies are now trying to do the same with mobile, and while some of the are flourishing, others are struggling to keep up. For mobile social media which service is best? Image: FreeDigitalPhotos.net. FiddleFly.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 1, 2014
    [Companies] How to Set up LinkedIn Sponsored Updates
    You can now choose the sponsor content button , where a drop down will appear allowing you to name your campaign, choose the company this campaign is for (you will only have multiple options if you’re an administrator of multiple business pages) and click the update you want to sponsor. Let’s jump in. All rights reserved.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [Companies] 7 Ways to Use Email Marketing to Make More Money After the Initial Sale
    According to Bain and Company, repeat customers spend an average of 67% more than new customers, and are 6-12 times cheaper to sell to. So in addition to the order details and email opt-in confirmation, include a clear call-to-action in these emails to encourage customers to stay engaged with your company in ways other than via email.
  • MARKETING ACTION  |  TUESDAY, MAY 26, 2015
    [Companies] MarTec, Meet AdTech: the Future of Marketing Automation
    TechnologyAdvice is an educator, advisor, and connector of business technology that helps companies find the right technology for their business goals. As a company, it’s important to get in front of that buyer as they’re going down the discovery funnel and through the consideration process. Paige Musto.
  • PUREB2B  |  WEDNESDAY, MAY 18, 2016
    [Companies] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. The content that you publish on your site can bring in new visitors (and potential customers) as they search for information relevant to the products and services that your company has to offer. Why You Should Blog for Your Business.
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 29, 2010
    [Companies] Manic Depressive or Social Media Maniac? – by John Leavy
    The company site looks like they have gone out of business. There’s no method to the company’s madness in being a social media participant. Whether the company is a one-person business or a large organization the commitment to social media must be consistent, compelling and informative. Suffered a grave illness? Not committed.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 5, 2013
    [Companies] Pinterest for publishers
    In its own aesthetically-pleasing way, Pinterest is an untapped resource for many companies and a retail powerhouse. Think about your own social media efforts or those of your company – particularly if publishing is your gig.  (Photo credit: Wikipedia). As a publisher, you’re probably already involved in Facebook and Twitter.
  • HUBSPOT  |  FRIDAY, MARCH 11, 2016
    [Companies] 9 Thoughtful Ways to Thank Your Coworkers
    For example, a salesperson must find and sign new customers for their company. If you're connected to influential people either internal or external to your company that it would benefit your colleague to know, make an introduction. Each of us spends a significant portion of our days at work, and consequently, around our coworkers.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 14, 2013
    [Companies] [Video] 4 Critical Questions to Outsmart Your Sales Competition
    How the company changing? What if you were at risk of losing your best customer? It’s time to get your thinking cap out again. I’m here to stretch you out of your comfort zone so you can see things in new ways. Today we’re going to look at your very best customer – the one you love working with and who contributes a fair share to your income.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 8, 2012
    [Companies] It Might Be Time for Sales Intelligence – 5 Signs That You Need It
    Do you really want to search for a company and get this kind of result? The  Best-in-Class companies utilize sales intelligence and see numbers like  28.4% average year-over-year increase in total company revenue. You are buying lists for your sales team. The age of lists and phonebooks are over for sales teams. ”  .
  • ANNUITAS  |  TUESDAY, JANUARY 5, 2016
    [Companies] 3 New Year’s Resolutions for B2B Marketers
    The answers to these questions will provide incredible insights that internal company resources, no matter how well they might know the customer, cannot provide. As we begin the year, there are a few New Year’s resolutions that I hope every B2B marketer will adopt for better results in 2016. Resolution #1 – Stop Creating More Content.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 28, 2012
    [Companies] Getting Started with Pinterest
    By 2011, the company had already raised a $27 million round of venture capital funding, increasing the company’s value to $200 million dollars and gaining 3.2 Obviously Pinterest is a visual site, so the question you need to ask yourself is: Do the products and services that my company sells have visual aspects to them? Brand.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 10, 2013
    [Companies] What You Can Learn about Hiring Leaders from Abraham Lincoln
    Unfortunately, most companies look for where someone worked and what roles they did, while “soft skills” like these actually determine success: High integrity. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. Good luck.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 1, 2013
    [Companies] 3 Reasons Why YOU Ought to Watch Marketing Made Simple TV
    Scott Monty, Worldwide Social Media Leader, the Ford Motor Company. Why should YOU watch Marketing Made Simple TV? After all, lots of things compete for your attention today. But if you want to learn marketing, there is no better or more fun way to learn. heatherhoetger  tweet. agree Sandra!!! UKUQVq. Web show have only talking heads.
  • FATHOM  |  WEDNESDAY, AUGUST 26, 2015
    [Companies] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
    A few months ago, you may remember a post I wrote about why SaaS software companies that offer initial free trails fail at generating revenue. mentioned there were a number of ways that companies lose touch with their free trial users, including the lack of a nurturing email campaign to guide them to the paid engagement. Urgency.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Companies] 5 Branding Tips for Your Next Nonprofit Fundraising Campaign
    Having a brand may be typically associated with for-profit companies, but that doesn''t mean it''s not imperative for nonprofits to establish their own unique brands. Aligning your organization with companies or other nonprofits with similar brands and visions is really important when putting on a giving day. Share them below!
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 19, 2013
    [Companies] Great sales tip for setting meetings with top executives
    He accepted the request almost instantly.  So if you are in sales or marketing or you work in a company where you report to busy senior executives, try to set 7 minute meetings. Jeff Ogden is a BtoB marketing expert and the President of the digital marketing company Find New Customers. Buffer Here’s a great sales tip for you.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JANUARY 30, 2013
    [Companies] Social Media Marketing: Where Do I Start?
    For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users. LinkedIn has personal profiles and company profiles. Many business owners want to get involved on social media, but don’t know where to start.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 17, 2013
    [Companies] Criteria of a Powerful B2B Lead Generation Engine
    By manipulating these two levers, you can vastly increase your company’s success. My team and I are always preaching the doctrine the consistent and predictable lead generation “engine.” The system produces a high percentage of qualified leads relative to raw inquires (this is a key conversion metric). B2B Leads Lead Generation Leads
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Companies] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” LinkedIn is an obvious choice for B2B companies due to its professional user base. If you segment your audience based on their professional information, like role, company, industry, etc., With over 1.4 Instagram.
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Companies] 5 Lessons to Learn from the World’s Worst Press Release
    Even if there isn't a gigantic underlying news story, you can certainly find some kind of news hook and reader benefit that makes your company or your client meaningfully newsworthy. The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck!
  • CONTENT MARKETING TODAY  |  MONDAY, AUGUST 6, 2012
    [Companies] 5 Lessons to Learn from the World’s Worst Press Release
    Even if there isn't a gigantic underlying news story, you can certainly find some kind of news hook and reader benefit that makes your company or your client meaningfully newsworthy. The headline and the article below are so bad that you might think it’s a spoof published by the satirical website, The Onion.   But, no such luck!
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [Companies] What Social Media Marketers Can Learn From Miley Cyrus…
    As Martin Laetsch pointed out in his presentation a few weeks back “ 5 SEO Strategies Every Company Needs to Master ,” a company’s online content should be something that attracts people, that they want to read or watch, and share. Ultimately, what’s worth our study is the ubiquity and persistence of Miley’s re-branded persona.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Companies] 5 Marketing Problems Google+ Says It Can Solve
    But on Wednesday Oestlien took the stage at ad:tech with the purpose of convincing digital marketers that the search company’s new social network will solve their headaches. Social media was supposed to help address many of these issues. But many marketers might argue it’s made the job that much harder. Christian Oestlien. 1.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Companies] 10 Tips That Can Drastically Improve Your Website's User Experience
    People across the Internet are getting smarter and faster at judging company websites. of Harrington Movers, a New Jersey and New York City moving company, they were able to increase conversion on a page by simply replacing a stock photo with an image of the actual team of movers. However, white space is essential to good design.
  • BIZIBLE  |  MONDAY, OCTOBER 12, 2015
    [Companies] Why B2B Marketers Shouldn’t be Concerned about Mobile Ad Blocking
    The company is now offering refunds to anyone who installed the app. Digital advertising is constantly evolving and to stay relevant your company has to frequently change its strategies and tactics. Ad blocking is the process of removing ads (usually display ads or popups) from websites. Is this part of something bigger? Here’s why: 1.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 16, 2011
    [Companies] Unexpected – how a fresh and innovative approach can engage prospective buyers
    Find New Customers is one of few lead generation companies in New York. Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in online lead generation. Your mind wanders.
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