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  • HUBSPOT  |  TUESDAY, DECEMBER 31, 2013
    [Companies] 13 Awkward Stock Photos and the Search Terms We Used to Find Them
    Being the content creators we are, we couldn''t keep all the fun to our company''s IM system. The content team here at HubSpot plays a little game every day. We''re frequently on our Thinkstock stock photos account, trying to find engaging, high-quality images to use in the posts we publish. And it snowballed from there. 10) "Blog".
  • CLIENT BRIDGE  |  MONDAY, MAY 9, 2011
    [Companies] INFOGRAPHIC: Social Location Apps
    Digital services company Beyond created the following infographic which looks at social location applications. View Original Article
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 17, 2014
    [Companies] Inside Sales Reps: What Are Some of Your Personal Goals?
    They will always be there to help you hit company goals. Working in a sales-oriented job, inside sales reps have numerous goals to hit on a daily, weekly, and monthly basis. But there are other goals to set besides the money-based ones. What personal goals can you set as an inside sales rep? For your sales goals, the process is similar.
  • PAUL GILLIN  |  WEDNESDAY, MAY 16, 2012
    [Companies] A CIO Who Gets Social Business
    One of my favorite CIOs is Tom Murphy , who long headed IT at AmerisourceBergen and who is now in transition to a new role (any company will be lucky to have him). It is  a  tool, but companies should not lose that direct contact with customers. There’s In light of that reluctance, I found Tom’s comments particularly refreshing.
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Companies] Social and Mobile Data: A Marriage Made in Marketing Heaven
    serial entrepreneur with a background in mobile, he left advertising holding company Omnicom in 2008 to found a startup called Buzzd, a location-based mobile application designed to help users gauge how crowded a particular bar or other public venue is at any given moment. News & Notes
  • AVITAGE  |  MONDAY, JULY 30, 2012
    [Companies] No Marketing Momentum? What Now?
    Over the long haul building momentum allows a company to drive growth up as marketing spend as a percentage of revenue goes down.  A startup, or a company that has lost market momentum, needs to invest to create momentum.  Competitive athletes know that momentum can make all the difference in winning games. 
  • AVITAGE  |  FRIDAY, JULY 6, 2012
    [Companies] Four Lessons You Should Learn from Publishers
    number of companies confront this problem by hiring a staff of writers.  As their salary line goes up they may find that it is still difficult to keep up with content needs.   They look to subject matter experts, some of the most knowledgeable and busy people in the company, to provide stories or knowledge. 
  • SAZBEAN  |  TUESDAY, DECEMBER 13, 2011
    [Companies] 7 Tips for Stellar Social Media Community Management
    You’ve created a killer Facebook business page, started building up your business’ Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you’ve even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities . 1. Exercise the 80/20 rule.
  • PR MEETS MARKETING  |  FRIDAY, FEBRUARY 26, 2010
    [Companies] Optimize Your Tradeshow Presence
    Consider announcing significant news at the conference to drive buzz about your company. Research local reporters, analysts and bloggers who may be interested in meeting with your executives to learn more about your company. "conference hall" by shinemy via Flickr. Announce News. Media Outreach. Social Media.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 9, 2011
    [Companies] Choose Your B2B Social Media Words and Metrics Wisely
    Many B2B companies have very specific marketing and messaging philosophies that may not always line up exactly with the way prospects search. The Risks of Writing a Company Blog. In my 12+ years as an SEO professional, I’ve found that just about every business can benefit from publishing a company blog. Please share them below.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Companies] 4 Holiday Social Campaigns That Win & Why
    As a social marketer , I’m always looking at the digital media campaigns of other companies for inspiration and have compiled a list of my favorite holiday campaigns and why they are successful. What makes this video stand out from a marketing perspective though is the fact that it is clickable. Social Media Consumer
  • BIZIBLE  |  MONDAY, OCTOBER 12, 2015
    [Companies] Why B2B Marketers Shouldn’t be Concerned about Mobile Ad Blocking
    The company is now offering refunds to anyone who installed the app. Digital advertising is constantly evolving and to stay relevant your company has to frequently change its strategies and tactics. Ad blocking is the process of removing ads (usually display ads or popups) from websites. Is this part of something bigger? Here’s why: 1.
  • SAZBEAN  |  THURSDAY, MAY 10, 2012
    [Companies] The 1 Billion Dollar Question: How Can I Use Instagram for My Business?
    Companies such as law firms or Internet marketing firms will have a much tougher time taking advantage of Instagram. Nonetheless, Once you type in the name of your company, you will be able to see all of the people who have already been using Instagram to take photos of your products. Top 5 Ways to Heed the Power of Instagram.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [Companies] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. They know the company’s products, people, policies and procedures from the inside. Yet companies big and small have struggled to capitalize on this potential.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 12, 2011
    [Companies] Social Media Across the Organization
    My topic was how companies can use social media, not just for marketing, but across their entire organization. I got a chance to speak Friday at a great event in Copenhagen along with speakers from Berlingske, Denmark’s national daily newspaper, and Facebook. Internet Marketing
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Companies] 7 Reasons Your Business Needs an Automated Welcome Email
    sleek, well thought out welcome email shows subscribers your company can be counted on to deliver valuable content. 3. Plus, a welcome email can provide information about your company or offer a new-subscriber discount. When someone signs up for your email list , it’s important to roll out the email red carpet and welcome them.
  • CONFLUENT FORMS  |  THURSDAY, JULY 28, 2011
    [Companies] You can do some amazing things with Blogger
    And with Google’s Web Fonts we were able to find a non-native font in the site to match the company’s logo type treatment for use in the website. * * * I hope the examples above have opened your eyes to some of the possibilities of what you can do with your Blogger site or maybe encourage you to give Blogger a try for your website solution.
  • THE POINT  |  THURSDAY, MARCH 29, 2012
    [Companies] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
    If the content on your blog is topical and relevant and insightful, and if you’re following basic SEO principles in your post title and body copy, there’s a high likelihood you’ll be generating significant traffic from interested prospects actively researching the types of issues and problems your company solves. Offer downloadable content.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 10, 2013
    [Companies] Bad Data In, Bad Data Out: 5 Steps to a Squeaky Clean Database
    Are they still working for the same company? Of course, being the smart marketer that you are, I know that you will segment these leads on a much more granular level, such as region, company size, or interest… but that’s another story. 5) Eliminate Junk Contacts. You can use alerts to stay even more on top of your database.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Companies] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. It’s always been important to track and report marketing results. Now we have dashboards for just about every marketing software we use.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 7, 2011
    [Companies] The death of the salesperson
    Growth focused companies look at how to capture market share, grow net new clients and increase client penetration levels, however the point the article misses is why have some companies failed or why have some organizations grown? The death of the salesperson has been greatly exaggerated. They even responded to my emails.
  • BIZNOLOGY  |  TUESDAY, APRIL 22, 2014
    [Companies] Search and Replace Will Change Your Blog Forever
    When I left my company, Abraham Harrison, they became AH Global, maintained control of the domain, abrahamharrison.com, while I maintained control of both blogs. If you’ve been blogging for a long time, your life has probably changed a number of times. You’ve developed a history that has been, until now, etched in stone.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Companies] Moneyball for Marketers
    Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? Ultimately, the measuring stick every company uses is profit. We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 3, 2015
    [Companies] 4 Ways in Which AgoraPulse Helps You Maximize Your Social
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. AgoraPulse is no newcomer to the social media dashboard scene, but they have been traditionally known as a Facebook application platform. While there’s no shortage of great social media tools to […].
  • CONTENT STANDARD  |  FRIDAY, MAY 27, 2016
    [Companies] Is “Sadvertising” an Effective Video Marketing Strategy?
    “I think that we live such digitally switched-on, always-plugged-in lives, and yet we still also somehow feel disconnected from people,” chief creative officer of agency 180LA, Wiliam Gelner, told Fast Company. If given a choice, I’ll always skip an ad versus sit through it. Click here to view the video on YouTube.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Companies] The Basics of Inbound Lead Generation
    You shouldn''t be blogging about your latest product release or company news -- your posts should be educational. For example, let''s say you''re a tire manufacturing company. This form won''t ask for a credit card -- you just need their contact information (name, email address, company, etc). It could be anything. Or a hole.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Companies] 8 Ways to Make Your Content More Like Personal Conversations
    About the Author: Dan McDade is President and CEO of PointClear, a prospect development firm helping B2B companies nurture leads until they're ready to purchase. We're pleased to present this guest post by Dan McDade of PointClear. Personal connection. Understanding. Serving. The rules have changed with the self-educating buyer.
  • VIDYARD  |  THURSDAY, DECEMBER 10, 2015
    [Companies] The Dirty Truth Behind 60-Second Videos
    In order for your company to generate revenue you need more than a view. For some reason, almost every video pro I talk to today is obsessed with video length. You put together a script over 60-seconds and they go into cardiac arrest. In some ways they’re right. But talk is cheap. GoPro is known for consistently pumping out high views.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Companies] 10 Reasons Social Logins Could Be a Game Changer
    Social login users are more likely than non-users to recommend a company’s website to others (40 percent vs. 22 percent). Social login users are 78 percent more likely to download a mobile app from a company. Yes, they’re increasingly common and fast, but should you be using them for your own business? More revenue.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Companies] Why Improv Comedy Is the Next Big Marketing Trend
    You can now add, UCB Comedy, a digital production company, to that list. In an Advertising Week panel titled “How to be funny and filthy rich by making online branded videos,” Bieber told marketers that brand videos must prioritize creative content to be successful, rather than featuring a company or product. ” she says.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 18, 2016
    [Companies] InsideView Again Named to CRM Watchlist
    Greenberg says that he scored company submissions “ruthlessly and brutally” […]. CRM thought-leader Paul Greenberg, for the second year in a row, has named InsideView as a winner of his prestigious CRM Watchlist!
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Companies] The Pros and Cons of Competitive Marketing
    Then you need to reach these individuals and companies with an offer so compelling that it upsets the status quo. I’ve been asked to create campaigns that target ERP, CRM and ECM competitors; the fact is, these systems are very hard to displace. First, make sure you understand why you want to run the competitive campaign in the first place.
  • HUBSPOT  |  MONDAY, AUGUST 6, 2012
    [Companies] 19 Reasons You Should Include Visual Content in Your Marketing [Data]
    Source: Zabisco ) Tweet This Stat! 3) 46.1% of people say a website's design is the number one criterion for discerning the credibility of the company. Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Marketers. Oh, also revenue. Not a bad setup. Source: YouTube ) Tweet This Stat!
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, DECEMBER 12, 2010
    [Companies] Predictions for B2B Marketing in 2011
    Companies that aggressively seek help in improving their skills will succeed; those who try to learn everything for themselves by trial-and-error will increasingly fall behind the industry. Lessons learned from these systems will be applied by their developers and observant competitors to help marketers at larger companies as well.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Companies] Why Content Marketing Fails [SlideShare]
    Although it is totally unrealistic, many companies invest in content marketing on the assumption that if they simply publish content, people will click on their links and buy from them. The whole “if you build it, they will come” principle doesn''t really apply to content marketing. But you might not know why failure happens.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 3, 2015
    [Companies] How to create an amazing social media marketing workshop
    have no idea of how many hundreds of hours I have been in front of companies, graduate students, and conferences delivering content to people all over the world but I’ve picked up a few best practices along the way. I receive a lot of questions from people who are creating their first social media class or workshop. What a mistake.
  • HUBSPOT  |  MONDAY, FEBRUARY 3, 2014
    [Companies] What to Do When a Brand Drunk Tweets During the Super Bowl
    Sometimes, a simple issue around account permissions gets people confused about whether they''re posting to their own account or the company''s account. The company denied the tweets were drunk at all and stated that they were part of a planned campaign to promote its mittens. To read more content like this, subscribe here. Trending.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 5, 2013
    [Companies] Top 50 Sales & Marketing Influencers for 2013
    Ken’s consulting, advisory, and speaking services have illuminated, motivated, and rejuvenated sales efforts for companies across North America. Your Sales Management Guru Blog Author on “Top 50 Sales & Marketing Influencers” List  . Speaker, consultant, and author Ken Thoreson’s updated Sales Manager’s Tool Kit now available   .
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Companies] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    Jonathan also suggests marketing leaders “inspire others” by not just “ representing the voice of the market ,” by being “the champion of the overall experience ” and the “ brand steward ” but also by being an “ integrator and force multiplier across the company.”. Because business innovation cycles have sped up. Image Source. Strategy
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Companies] Finding the Love Between Sales & Marketing at Dreamforce [Video]
    At Dreamforce 2011 , Alex and Brian took a few minutes to discuss how important sales and marketing alignment is to all sales and marketing strategies, and how outperforming companies’ sales and marketing harmony is critical to their revenue success. Alex : And here’s what those companies understand. They like each other.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 23, 2015
    [Companies] New Data Centre Support for Australian Marketers
    According to Accenture , about 78 percent of customers don’t receive a consistent experience across channels and up to 94 percent of customers have discontinued communication with a company due to irrelevant messaging according to Janrain. Author bio: Natalie Power is APAC Practice Director for the Oracle Marketing Cloud.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 13, 2015
    [Companies] This Is No Fantasy: CMOs Are NFL Football Fans On Social Media
    "It is still one of a very few companies in the world that can get so many influential people to devote their attention to what is essentially a high-production value infomercial." As a CMO your job is of course a very detailed, often-hectic, highly-demanding one. The stat will be presented via a chart similar to the one below.
  • THE ROI GUY  |  THURSDAY, APRIL 7, 2011
    [Companies] Technology Marketing Budgets Recover With Strength into 2011
    Major Changes to the Marketing Mix Examining the spending mix, technology marketers continue to shift budgets from traditional advertising, to digital marketing, which includes company websites, digital display ads, e-mail marketing, digital events, search engine optimization, and social media.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  MONDAY, DECEMBER 5, 2011
    [Companies] Top Eight Reasons B2B Marketers Use Content Curation
    True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). Visitors often click through to the company website. Marketers view content curation as a social as well as a content initiative. And they make publishing to multiple channels easy.
  • SAZBEAN  |  THURSDAY, JUNE 23, 2011
    [Companies] Cross Posting Updates to Different Social Networks Ok Sometimes
    The social media tactics and strategies you use for your company will probably (and should) vary from what others are doing. Every company is going to be different in that way. What works for one company may or may not work for yours. Updating on each network always takes longer, but often yields much better results. Automated?
  • SAZBEAN  |  THURSDAY, JANUARY 13, 2011
    [Companies] Using Social Media to Understand Your Customers
    Before the wide-spread use of social media, companies would have to spend thousands of dollars on having market research, surveys, studies, etc. This pretty much left any type of customer or market research in the hands of large companies who could afford to pay for the information. image by Lali Masriera ).
  • 6SENSE  |  THURSDAY, FEBRUARY 4, 2016
    [Companies] SiriusDecisions: Are You Data Driven or Data Deluded?
    You can take the self-assessment now or read on for a sneak peek at the 5 essential criteria you should rate your company’s proficiencies against. The most sophisticated and informed companies are increasingly using analytics to explain and predict performance and facilitate their decision making. Planning for Analytics Success.
  • VOLACCI  |  MONDAY, JUNE 10, 2013
    [Companies] The Advent of Tumblr and Its Place in Social Media Marketing
    With Yahoo’s recent acquisition of Tumblr, many have asked themselves what these two companies could possibly have in common. With it’s hashtag #think20, it has also allowed it’s employees to take part in this new phenomenon and show pride in their company. .  . Perhaps you should, too. What’s a ‘Tumblr’?  .
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 10, 2015
    [Companies] Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion
    Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x Both B2C and B2B companies saw more inbound traffic to their websites the more blog content they published. Companies who published more than 16 posts a month also saw a 4.5x
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 17, 2011
    [Companies] 78 Tweetable Moments From Social Media Plus #SMPlus
    Question is not are B2B’s using social media but are individuals within companies using social media #smplus @bengrossman. kathleenmcf The number one company on social media is @nytimes. He still thinks “most companies failing at service on social.” But only one-third of companies have digital plans in place.
  • WEBBIQUITY  |  FRIDAY, JANUARY 11, 2013
    [Companies] The 2012 Social Networking Privacy Policy
    Though membership continues to grow for companies like Facebook, 2012 hasn’t been kind to the social giants when it comes to what they’re doing with all of our personal data and facts about ID theft online. Your data is still being shared to third parties, but the companies responsible are keeping you more well-informed about it.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 9, 2015
    [Companies] The Rise Of Emoji Marketing
    Some brands are using the rise of emoji marketing to help them reach their target audience such as with this “ Emoji Translation Guide ” from marketing technology company Hubspot and this “ What Emojis Really Mean. In this example, Budweiser used Emojis to celebrate the American 4th of July holiday: What Are Emojis?
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 24, 2012
    [Companies] Dear LinkedIn Member – About Your Invitation To Connect
    We are known by the company we keep. Please tell me who you are and how we know each other. Because I do not have ESP. Nor do I have a photographic memory of recent people whom I’ve met. Please, help me with a reminder of how we know each other and a compelling reason to accept your invitation. But we’ve never discussed anything.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 30, 2013
    [Companies] 4 Keys to Nurture Leads and Customers by Creating an Emotional Connection
    That’s because nurturing should attempt to genuinely connect prospects and customers with a company by “engaging” them in a dialogue, with the goal of eliciting a positive emotional connection. And that means you need to develop a direct relationship with each individual. Effective lead nurturing incorporates 4 key elements: 1. Relevance.
  • SAZBEAN  |  WEDNESDAY, JULY 20, 2011
    [Companies] Using Technology to Write about Technology
    figured that one might be out there — a company that would get this book out quickly, even if that meant that I would take less money up front. With funding in hand, I will once again go to Lightning Source (LSI), a print-on-demand company that handles older titles from big-time publishers. Patient is not one of them. Background.
  • CLOUD POTENTIAL  |  FRIDAY, SEPTEMBER 23, 2011
    [Companies] Why Your Work Matters
    It is not that there aren't companies succeeding, and succeeding well. This is a discouraging time for people who work. It's discouraging for anyone who works, but it is an especially dismal time for entrepreneurs and other business owners. It is not that people aren't working, and working hard. read more. Entrepreneurs
  • CMO ESSENTIALS  |  MONDAY, MARCH 9, 2015
    [Companies] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey [Part 2: Map The Customer Buying Journey]
    About Laura Patterson President and Founder,  VisionEdge Marketing : For 20 +  years, Laura has been helping CEOs and Marketing Executives at companies such as Cisco, Elsevier, ING, Intel, Kennametal, and Southwest Airlines prove and improve the value of their marketing. Map the Journey and Lifecycle. It is far worth the effort. 
  • WRITING ON THE WEB  |  MONDAY, MAY 23, 2016
    [Companies] How Do You Choose a Blog Platform?
    No matter which version of WordPress you choose, you never have to worry about continually evolving the software to match the ever-changing standards for sites on the web, as Automattic, the company behind WordPress, does that for you. How do you choose a blog platform ? . how do you know which is best for you? WordPress.com or WordPress.org?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 30, 2015
    [Companies] 4 Perspectives That Should Shape Your View of Value Propositions
    Three decades ago, Michael invented the concept and coined the phrase while he was a consultant for McKinsey & Company. recently had the privilege of speaking with him about how this term should be applied in the B2B context. ”). Here’s a summary of what Michael revealed: 1. How do these experiences compare to the alternatives?
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Companies] VR Customer Spotlight: The Epicurean Connection
    When did you launch your company? Pug’s Leap Cheese , Gypsy Cheese Company , Costeaux Bakery , Abita Beer , St. The Epicurean Connection , located in the heart of Sonoma, Calif., has all the ingredients for a good time. From gourmet jams and hard-to-find olive oils to house-made pasta sauces, the shop is a foodie’s dream.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 11, 2016
    [Companies] 5 Simple Marketing Automation Tips to Improve Conversion
    Other data like company size, industry, or even past purchase behavior can be included in your persona definitions and can be easily collected with your lead gen forms. But in the end, isn't it all about conversion? Think Beyond Job Titles Persona creation often starts with a job title. VP of Marketing. Director of Operations.
  • HUBSPOT  |  FRIDAY, OCTOBER 11, 2013
    [Companies] 10 Hilarious Blogs That'll Make You Feel Better About Your Job
    Whether you work in an agency or just across teams within your company, you will love this website. Lots of us manage our company''s social media accounts, which comes with a whole bunch of highs and lows. There''s something cathartic about commiserating in awful shared experiences -- especially if you can find humor in them. T.G.I.
  • EMAGINE B2B BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] Link Building Tips: Part 2- Strategies For Your B2B
    Once you understand how search engines evaluate links, the next step is to figure out which link building strategies would work best for your B2B company. Search engines evaluate the links pointing to your site to determine its trustworthiness, authority, and popularity. Link building is far from being “dead”. Let us know! LinkBuilding SEO
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Companies] 13 Spooky Stats to Scare Your Boss Into Better Marketing [SlideShare]
    So, take some time this All Hallows'' Eve to put the fear into your boss -- the fear that if your company doesn''t start implementing inbound methods, its future could look pretty darn scary. A multi-platform digital omnivore with a flamingo hat on -- that is my Halloween costume this year. it’s you. And me. It’s the average consumer.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Companies] 9 Ways B2Bs Can Excel With Location-Based Social Media
    B2B companies don't often see how location-based social platforms like Foursquare, Gowalla, SCVNGR, Facebook Places, or Google Places, can benefit them or their customers. Here are the 9 best B2B uses of checkin-based social platforms and some companies that are using them right. 1.) Work with what you know best: your company.
  • JUNTA 42  |  THURSDAY, AUGUST 2, 2012
    [Companies] 4 Must See Content Marketing Resources
    Key Insights : It’s evident when reviewing the content assets from Red Bull that they are a media company that just happens to sell energy drinks. Wherever I speak around the country, I always like to share a handful of amazing content marketing resources with the audience as homework assignments. Content 2020 from Coca-Cola.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, OCTOBER 6, 2011
    [Companies] Steal a Chapter from the Sales Strategy Playbook to Improve Marketing ROI
    Vertical content, executive-level content, and even company-specific messaging become much more viable in this context. My This company had a new technology for cutting diaper material. Tweet A few weeks ago, I wrote about ways to combine sales and marketing knowledge to improve lead generation.  Probability of purchase is another. 
  • B2B LEAD BLOG   |  TUESDAY, JUNE 28, 2011
    [Companies] To Call or Email? That is the Question
    Their roles in the company. Tweet When Brian Carroll and I present webinars on adding the human touch to lead nurturing, like the ones last month for the B2B Lead Roundtable and Marketo , we inevitably get these questions: “How often should we call? How often should we email? What should we do first?” Second, emails cannot do discovery.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 7, 2012
    [Companies] The New, Old Rules for Winning Fans and Influencing Followers
    Errant email : A salesman at a networking company accidentally sent a file chock-full of favorite pornographic cartoons and jokes to everyone on his top customer list, which included government agencies. By {grow} Community Member John G. Olson. Dale Carnegie. Written in 1936, its principles are relevant to digital communications today.
  • CONTENTLY  |  WEDNESDAY, MAY 4, 2016
    [Companies] 5 Hasty Conclusions From Quizzes I Made About the Media Industry
    ” the quiz would determine which media company that person embodied. My result from this what content company are you test (apparently I made the right deal!): [link] pic.twitter.com/3wdcX0Cc8w. um I legit got my own company. I got “Vox Media” on “Quiz: What Media Company Are You?” link].
  • PUZZLE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Companies] Being Busy is Not Being Productive
    If you could spend 1 hour creating something of value or accomplishing something that hasn’t been done at your company before or managing your Twitter account, I’m hoping this article encourages you to choose the former. The problem is that the busy work for most people isn’t focused on the things that need to be done.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 10, 2012
    [Companies] 9 Top Twitter Tips You Should Start Using Today!
    followed early adopters like Chip Rodgers (@ ChipRodgers ) and Mark Yolton (@ MarkYolton ) from my own company but also Scott and Mark Schaefer (@ markwschaefer ) and many, many others. Yesterday was my 3-year twitter anniversary. To celebrate, I sent one small “ humble brag ” as one of my twitter friends called it. watched.
  • HUBSPOT  |  MONDAY, DECEMBER 14, 2015
    [Companies] 18 Brilliant Examples of Holiday Marketing Campaigns
    The letter announced plans to close outdoor retail company REI's doors on Black Friday (the day after Thanksgiving in the U.S.) at all of its retail locations, headquarters, and distribution centers. While many ecommerce emails showcase all the different things you can buy from a company, Nudo Adopt took a different approach. Not bad.
  • MARKETRI  |  THURSDAY, MARCH 14, 2013
    [Companies] 5 Tips for Creating an Engaging Facebook Page for Your A/E Firm
    So why is it that when firms go to create a Company Facebook page and make it both interesting and engaging, they tend to hit roadblocks? Facebook is a great place to let people learn more about your staff and company culture. Share photos from company events, meetings, daily fun at the office (or job site!) times a day.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Companies] Are QR Codes Dead?
    Digital business analytics company comScore found that 6.2% of the total U.S. Just because QR codes don''t work for some companies doesn''t mean they won''t work for you, and this type of testing is the only way to know if they work for your unique audience. Just a few years ago, QR codes seemed to be "the next big thing." Inbound
  • CONTENTLY  |  TUESDAY, JUNE 7, 2016
    [Companies] This Study Shows Publishers Actually Lose Money Running Bad Ads
    The next time a media company tries to justify its addiction to display advertising, remember: It’s in the interest of all publications to use ads responsibly, not obnoxiously. A friend shares a great article with you. Intrigued by the headline, you click, excited to read something smart, pithy, nuanced. How rude, right?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 25, 2011
    [Companies] Chart Chat: Social Media Platforms and B2B Marketing
    While sharing and curating content on social sites like LinkedIn or Facebook; blogs, which are a source of most of a company’s original content, are a big contender for the top spot. When it comes to us at Marketo, our focus is the B2B results. What can we learn from the information presented in this chart? Content is important!
  • PUREB2B  |  SUNDAY, JUNE 26, 2016
    [Companies] Generating Leads With Responsive Content
    Here are 6 kinds of responsive content that can generate leads for your company. This could be addressed in an associated assessment whereby the data collected could help cosmetics and fashion accessories companies learn a lot about their existing and prospecting customers. Gone are the days when content is purely made up of text.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 22, 2013
    [Companies] The Disruptive Technology that will Replace Facebook
    The company you’re with is more important than the place you’re at. By Neicole Crepeau, Contributing {grow}  Columnist. A few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first. Here’s why I’m right. Two you really like.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 4, 2013
    [Companies] 3 Small Business Challenges and How to Overcome Them
    Whether you run a service-based business, sell products through an online store, or operate a traditional brick and mortar company, there are certain small business challenges that every owner must face at one time or another. One of the best ways to do this is through email and content marketing with companies like VerticalResponse.
  • CHIEFMARTECH  |  THURSDAY, JUNE 23, 2016
    [Companies] Insights from the chief marketing technologist of an $18B firm
    One of the true pioneers of this hybrid profession, Duane has forged a number of great marketing technology management practices at Xerox, a highly-distributed $18 billion company with over 100,000 employees worldwide — no small feat. I’m delighted that Duane graciously agreed to share his experience with us here in a Q&A. 1.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Companies] 6 Smart Collaborations Between Nonprofits and Brands for Breast Cancer Awareness Month
    The company is even encouraging its customers to round up their purchases to the nearest dollar so the proceeds can be given to the NBCF. The mother of GoDaddy CEO Blake Irving is a breast cancer survivor, and he is adamant about incorporating this campaign into his company''s culture. Donations From Pink Beer Sales. nonprofit
  • SALESFUSION  |  THURSDAY, NOVEMBER 21, 2013
    [Companies] Chapter Twelve: Keeping Up Momentum
    Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. [one_half valign="middle"] Partner Portal. Batman had Robin… You have SalesFUSION. Blog Series Learn Marketing Automatio
  • BIZNOLOGY  |  WEDNESDAY, MAY 4, 2016
    [Companies] Your SEO could be wrong…
    It’s easy to say, “Oh, bad content editing mistakes only happens when you hire offshore or low-cost SEO companies.” ” But that’s not always true. I’ve seen large SEO firms (and even content marketing companies) destroy well-written content. Has an SEO ever ruined your carefully crafted copy?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Companies] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    While the spirit of reciprocity is an important component to your content strategy, not all companies have flexibility with sharing. We found that, while Modern Marketers are sharing third party content, they are challenged to coherently integrate it within their own stories and narrative. Checklist of questions: Who is our target audience?
  • TONY ZAMBITO  |  TUESDAY, APRIL 12, 2011
    [Companies] Engage the Social Buyer Persona
      A company’s engagement strategy should be built on three solid foundations: The first is having an outside-in perspective on engagement with buyers.    Each of the approaches I mentioned above means a company must be willing to allow autonomy to buyers to go where they may.    Related articles.
  • TONY ZAMBITO  |  SUNDAY, MARCH 13, 2011
    [Companies] The New Buyer Experience Economy
    How to organize :  This may be especially tough for companies who have a long and rich tradition of large field sales departments where in some cases today even free doughnuts cannot buy an appointment.    Companies need to discover new ways to organize that allows for exceptional buying experiences and removes barriers.
  • ANNUITAS  |  MONDAY, JUNE 1, 2015
    [Companies] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
    The B2B marketing and sales world was abuzz a few weeks ago when SiriusDecisions reported that the decline in importance of the B2B sales person, which has been reported by many, has been greatly exaggerated. Sirius went on to show additional research that shows the importance of the sales rep at all stages of the buying cycle.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 19, 2016
    [Companies] Why Email Marketing Is Still Effective
    Many companies shy away from email marketing because they think it’s an outdated approach, but 59 percent of B2B marketers said email is the most effective channel for revenue generation. Time for Friday Five , a curated collection of five recent industry-related articles on one topic. This go round it's Email Marketing. Whoops!
  • KAPOST  |  MONDAY, APRIL 11, 2016
    [Companies] Taking Action to Turn Content Into Revenue
    Knowing your audience is the single biggest need I see—from small companies up to ultra-large enterprises. However, what is lacking for many companies is the next piece: what’s the storyline and messaging that will connect the dots across the process as you incorporate each channel and format? Myths About Content Marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 14, 2013
    [Companies] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    Held in the heart of downtown Boston, this event brings together B2B marketers from all company sizes to share insights on marketing latest trends, and serves as a floor to network with other marketers and experts in the field. by Sarah Mena-Sturla | Tweet this Last week I had the opportunity to attend the  MarketingProfs B2B Marketing Forum.
  • OPENTOPIC  |  WEDNESDAY, JULY 6, 2016
    [Companies] 5 Questions to Ask Yourself Before Making the Leap into Paid Social Ads
    Opentopic blog >> opentopic.com There comes a time in every company’s life when its owners begin to wonder if it’s time to escape the confines of organic marketing reach and implement a paid social strategy.
  • OPENTOPIC  |  MONDAY, JULY 18, 2016
    [Companies] Solomoto Platform Handles Webdesign, CRM, Ecommerce, More
    Opentopic blog >> smallbiztrends.com Solomoto is a marketing technology provider that helps small companies grow by centralizing their digital business needs into an all-in-one platform that encompasses web design, ecommerce, CRM, social media marketing and ad campaigning. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JULY 17, 2016
    [Companies] Content Marketing Manager job with Spartz – Opentopic
    Opentopic blog >> opentopic.com Dose, the Chicago-based company behind Dose.com and OMGFacts.com , is one of the world’s fastest growing digital media companies. Every month, our stories educate, entertain, and inspire over 50 million visitors. Dose’s predictive technology detects “stories worth sharing”. This role is.
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Companies] Twitter is putting together a team focused on VR and AR
    The social media company has hired former Apple designer Will Mason over at UploadVR reports. Update: Twitter has confirmed the hire and said that the Augmented Reality team will be housed within the company’s machine learning arm, Twitter Cortex. Sabatelli spent more than. Cognitive Technology Cmo cognitive technology
  • BULLDOG SOLUTIONS  |  WEDNESDAY, APRIL 6, 2016
    [Companies] Customer Obsession Is Now Essential – Part 2
    Whether or not you agree 100% with that definition, one thing is certain—customers are more empowered than ever before, and they’re increasingly expecting more out of the companies they choose to work with. . But who and what are customer-obsessed companies relying on to lead their transformation in this direction? Stay tuned!
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Companies] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second. And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. The lesson?
  • BRAINSHARK  |  MONDAY, AUGUST 22, 2016
    [Companies] Understand Sales Force Problems Before Investing in Sales Enablement Technology
    Sales enablement roles are becoming increasingly prevalent, with CSO Insights 2016 Sales Enablement Optimization Study reporting 46 percent of companies enacting a formal sales enablement vision or c
  • SYNECORE  |  SATURDAY, OCTOBER 5, 2013
    [Companies] Three Things I Hate About Twitter
    Mashable’s Kurt Wagner provided some stellar analysis of the greatest risks the tech company is facing, as provided by Twitter itself. Twitter released its IPO filing last Thursday, and my, oh my, have the interwebs been chirping. Are you sick yet? It’s like binging on chocolate cake or having one too many Jack and Cokes. It lacks depth.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Companies] How to Grow Your Email List by Running a Contest
    Now that the contest is over, there are some general things I learned that other companies should keep in mind when running a contest: When planning a contest, make sure your prizes are relevant to what your company does and what your audience needs. We''ve seen this happen first-hand at HubSpot. Our idea? Sharing via email.
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