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  • REVENUE JOURNAL  |  SATURDAY, JULY 16, 2011
    [Companies] Your revenue and Buyer Personas, Buyer Journeys, the Buying Process, and Buyer Scenario
    Creating them helps everyone in the company understand better who buyers are and what they want. Buyer Personas have become standard website design tools. Of course, the personas must be created by interviewing real customers, or they will not be accurate - which will defeat the whole purpose. Guessing or assuming is a big mistake. read more.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Companies] Engage or Die: John Hagel of Deloitte on The Next Era of Marketing
    But the more fundamental part is the fact that over time more and more people and companies are going to be competing for our attention. Companies are going to have to walk away from a method that got them where they are today. Very few companies have harnessed the power of narrative. The three I’s…. First you intercept.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Companies] 4 Ways to Keep Facebook Fans From 'Unliking' Your Page
    The top two reasons fans unsubscribe from a page are because they've lost interest in the company or they've lost interest in the information the company is publishing. On the other hand, though, 14% have “Unliked” a page because the company didn’t publish often enough. Keep your posts interesting.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 15, 2014
    [Companies] The 2014 Priority List for Marketers
    Such a database saves marketers a whole lot of time, in turn saving your company money. Sales Prospecting Perspectives is pleased to bring you a post from Tamara Graves , Senior Director of Demand Generation at NetProspex. The holidays have passed and marketers are focusing on what will make them more effective and successful in 2014.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 11, 2011
    [Companies] 11 Tweetable Digital Marketing Notes from ad:tech
    “The most important thing you can create isn’t a product, it’s a company.” by Jesse Noyes | Tweet this Ad:tech is billed as the event for digital marketing. Over three days marketers come together to discuss strategy, brand awareness, content, apps, search, video…I could go on. Enjoy – and tweet away!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 16, 2010
    [Companies] Is The Grass Always Greener On The Other Side?
    About 10 months ago I left AG Salesworks to pursue an opportunity at another company. Before I left, I wrote the entire company an email explaining what a great experience I had at AG. felt my previous employer could not match the company culture I felt at AG. believe that the company culture here at AG drives our success.
  • STORIES THAT SELL  |  TUESDAY, AUGUST 3, 2010
    [Companies] The ‘Tell ‘Em, Tell ‘Em, Tell ‘Em’ Approach to Case Studies
    If not, try, "What would you tell others about your experience of working with ABC Company?" With your story written, go back and count where your key points pop up to make sure you’ve told them, told them and told them again. Seen any great examples of companies that do this with their case studies? Tell them.
  • B2B IDEAS @ WORK  |  FRIDAY, APRIL 13, 2012
    [Companies] B2B Book Buzz: Return On Influence by @MarkWSchaefer
    He also reviews innovative companies, like Klout, which measure social media influence. Using exclusive access, Schaefer provides an insider’s look at Klout , the controversial social scoring company. It's a must-read for individuals and companies who crave influence and desire to increase word-of-mouth power on the social web.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, APRIL 21, 2011
    [Companies] How to Coax Content Out of Engineers
    You know your work is cut out for you if you are a Content or a Marcom Manager at an engineering or manufacturing company. Read my earlier post 3 Business Blogs with Proven ROI from Industrial Companies to learn how these companies have convinced engineers to actively participate and contribute to their content marketing programs.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 25, 2013
    [Companies] Increase Sales Productivity with Marketing Automation
    Janelle chimed in about how marketing automation can increase sales productivity: “Marketing automation can help streamline your sales process and improve efficiency for your sales team.” In order to uncover opportunities, she suggests promoting your company and engaging with prospects using online marketing. Calculating sales capacity.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 14, 2013
    [Companies] 10 Questions about B2B Blogging Answered
    Blogging for B2B companies starts with personas. This conversation gets much harder when the person in question is an executive, or someone on the PR team who wants to publish company news on the blog. The only reason to ask this question is if your B2B company is not getting any results from your blogging efforts.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 7, 2010
    [Companies] How To Use Fully Qualified Leads To Recruit/Retain Top Sales Talent.
    All 6 of us have good track records at their respective companies, yet 4 of the 6 guys in the conversation are looking for new jobs. know that’s part of the gig, but I feel like I could deliver so much more to the company if I didn’t have to constantly build and then rebuild the top of my funnel all the time.”
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 25, 2013
    [Companies] Highlights of this week’s best posts at the Fearless Competitor blog
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. The weekend has arrived and this is a new thing we will be doing on Saturday’s (at least till college football starts). We’ll be sharing highlights of the week just passed. Wake up!
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2011
    [Companies] 3 Tips to Stop Leads from Falling Through the Cracks
    Follow these three tips to determine if your company is communicating well enough to keep leads from falling through the cracks and into the hands of the competition: 1. Too many companies lose business because of lack of timely follow up on leads. Communicate within your company. It’s another to close them.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 23, 2014
    [Companies] Call Recording: A Boring Introduction to the BVR
    This recording device is simply another method some companies use to get calls through our Conversation Analytics engine. The BVR is good for any company that wants to extract data from phone calls via Conversation Analytics but is not equipped to deal with call tracking numbers or API uploads. This blog isn''t that interesting.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 14, 2014
    [Companies] The 3 Types of People That HATE Call Tracking #dontbehatin
    Here''s a summary of the argument in handy bullet-pointed form: - Google demands that NAP (Name, Address, Phone Number) be consistent across all internet properties for a company. - NAP inconsistency will confuse Google and could hurt SEO. Most call tracking companies have not clearly defined when SEO is harmed and when it is not harmed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 31, 2012
    [Companies] 8 Indispensible Tools to Improve Your Social Media Efficiency
    my company name. By {grow} Community Member Ian Cleary. Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Monitor and Build Relationships on Twitter with Commun.it. Commun.it Suggested people to follow. Tweet.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 9, 2010
    [Companies] One Tech Marketer’s Approach to Lead Nurturing: Interview with Pete Marino of D-Link Networks
    As part of the session on The Role of Nurturing in the Lead Gen Campaign , Pete Marino – Senior Marketing Manager with D-Link Systems – presented his company’s approach to lead nurturing. One example is that we do well with companies that operate in multiple locations. Explain your strategy/approach to lead nurturing.
  • STORIES THAT SELL  |  TUESDAY, JANUARY 8, 2013
    [Companies] Customer Videos 101: How to Score a Killer Sound Bite
    ” For example, “Our company would have been lost without this service because it… fill in the blank.” Also, remember to ask customers how the solution made them feel about their company. People seem SO articulate on television, right? News flash: We’re not including Honey Boo Boo here.) Excited? Positive?
  • VIEWPOINT  |  WEDNESDAY, APRIL 18, 2012
    [Companies] PowerViews with Trip Kucera: Best Practices & Surprising Trends
    Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. Trip notes that, while email was what social media was supposed to put out of business, best-in-class companies are integrating email with social media marketing at a much higher rate than other companies.
  • VIEWPOINT  |  TUESDAY, JANUARY 11, 2011
    [Companies] 10 Inside Sales Predictions for 2011
    No longer will companies buy data from one vendor but rather they will create a network of data providers to deliver to them the specific information in their target markets. Companies realize that you need to have an effective process with supporting tools in place and you need to train your reps on that process for them to be effective.
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Companies] Social Media Managers Must Work Around Lousy Business Models
    The company requested my ticketing information and went to work trying to help me. And again, the company tweeted back, requesting I keep checking back in case something opened up. You can''t make a company care about its customers. Raise your hand if you''ve ever been screwed over by an airline. Yeah, me too -- multiple times.
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 2, 2010
    [Companies] White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers
    Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. ” Jonathan Kantor , a 27-year business veteran with such companies as Apple, Microsoft, and J.D. Second, it's not just technology companies that use white papers. Act NOW.
  • ANNUITAS  |  THURSDAY, JUNE 4, 2015
    [Companies] Finding Your Ideal Customer
    In a USA Today article  just last month I was reminded that the idea of persona development was created way back in the 1980s by software developer Alan Cooper, who very wisely recognized that companies needed to be looking externally to answer all of those questions. If you have a healthy customer database, it’s the perfect place to start.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 17, 2014
    [Companies] How to Promote Blog Posts: 200+ Ideas from Eight Experts
    Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. If no one sees your content, what good is it?” Which content promotion tools are most useful?
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 24, 2014
    [Companies] My Review of the book, Enchantment, by Guy Kawasaki
    Find New Customers helps companies (with between 50 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. and I loved this book. What do you think?
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 27, 2011
    [Companies] The absolute beauty of blogs - spend your time where it counts
    A friend of mine who has been hired to do the marketing for a new company pulled me aside the other day. Everyone knows that if you have a company you and it need to be represented on LinkedIn, have constant tweets on Twitter, and have “one of those” blog things. Guess what? Seriously, you don't have a Twitter account?). Your computer.
  • HUBSPOT  |  WEDNESDAY, MARCH 27, 2013
    [Companies] The Marketer's Go-To Guide for Creating Data-Based Content
    As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful. We inbound marketers are a unique bunch. well, the internet. Why yes, they can. Image credit: Greg L.
  • HUBSPOT  |  TUESDAY, NOVEMBER 27, 2012
    [Companies] 7 Critical Things Every Lead Nurturing Email Needs to Communicate
    If your form asks where they live, or what size their business is, or their role at their company, use that information! The best marketing is focused around your leads and what they want and need, not what you and your company are looking to get from them. We use email as a form of communication. The answer is yes ;-). So what?
  • WEBBIQUITY  |  FRIDAY, JANUARY 28, 2011
    [Companies] Best Google AdWords Tips and Tactics of 2010
    According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. You’ve actually got A LOT of company.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 4, 2012
    [Companies] Make Your Blog All It Can B2B
    The fact is, for many B2B companies, keeping up a corporate blog can be difficult. Your blog should go beyond just your company, product, or service; it should be the place where customers and non-customers come because you’re helping them and they like what you have to say. What are people asking about on social networks?
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 28, 2011
    [Companies] 25 B2B Social Media Nuggets of Goodness
    Social Media Marketing is only for B2C companies. However there are a few common mistakes that B2B companies make when approaching social media that helps to add to this myth that social media doesn’t work for them. Ways B2B Companies Can Use Location Based Services Many marketers look at Location Based Services (LBS) as being.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 26, 2011
    [Companies] Find New Customers releases “7 Keys to Successful B2B Marketing”
    We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. B2B Lead Generation | 7 Keys to B2B Marketing Success.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 9, 2011
    [Companies] “If we just do _, everything will be fine”
    If it were that easy, savvy companies like Eloqua, Kinaxis, Amazon and Zappos would be a dime a dozen. Find New Customers is one of few  lead generation companies in New York. “We need someone who knows Eloqua and Salesforce and has recently implemented it.&#. “We don’t have time to bring in a consultant.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 1, 2012
    [Companies] Good-Bye Genoo. Hello and nice to meet you, Act-On Software
    No offense to them, as they remain a fine product for small companies, as it gets the job done. So we moved. (As much as we love these firms, software from great companies like Marketo and Eloqua are not affordable for us.). The sales lead generation firm Find New Customers is finally changing marketing automation vendors. But no more.
  • SALES LEAD DYNAMICS  |  THURSDAY, AUGUST 1, 2013
    [Companies] Why You Need a Niche!
    He’s worked with lots of companies on lots of projects. His clients have been Fortune 500 companies, middle market companies, and even a few start-ups. Problems Solved – The online marketing firm that      specializes in companies reaching baby boomers. Jack is a marketing consultant. Jack enjoys his work. It’s fun.
  • SALES LEAD DYNAMICS  |  FRIDAY, MARCH 9, 2012
    [Companies] Find Your Niche!
    He’s worked with lots of companies and worked on lots of projects. His clients have been Fortune 500 companies, middle market companies, and even a few start-ups. Type of company (large, medium, small). Company Size. Jack is a marketing consultant. Jack enjoys his work. But Jack has a problem. Jack needs a niche.
  • CLIFF ALLEN ON MARKETING  |  TUESDAY, JUNE 30, 2009
    [Companies] Strategic Direction - The Core of a Strategic Marketing Plan
    Once you pick a marketing direction, all of your marketing programs need to be aligned to move the company in that direction, which will determine what type of customers you'll pick up along that route. Then the company drifted upwards into the mushy middle. Taking a long trip is like marketing. The same is true for marketing.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Companies] 9 Ways B2Bs Can Excel With Location-Based Social Media
    B2B companies don't often see how location-based social platforms like Foursquare, Gowalla, SCVNGR, Facebook Places, or Google Places, can benefit them or their customers. Here are the 9 best B2B uses of checkin-based social platforms and some companies that are using them right. 1.) Work with what you know best: your company.
  • HUBSPOT  |  TUESDAY, JULY 16, 2013
    [Companies] Fact or Fiction? The Truth Behind 9 Embarrassing Global Expansion Blunders
    There are many complex decisions to be made when planning your company''s expansion into new countries. Ergo, you would think that culture and language research would be top of the agenda for every company planning to penetrate new markets. The Story: This rocky mountain ice cold beer company decided to cool down their Spanish market.
  • SOCIAL MEDIA B2B  |  TUESDAY, JULY 20, 2010
    [Companies] Debunking the Myths of Social Selling for B2B
    The social selling revolution is well underway for B2B companies. B2B companies are NOT exempt from this trend. If you need more proof, do a search for your company and product names – odds are more will show up that just your company’s website. Myth #1: It’s the customer’s community…vendors, stay out! False!
  • JUNTA 42  |  TUESDAY, JULY 20, 2010
    [Companies] Are you developing the best content in your industry?
     Don't leave that to the media companies. This is just a one minute interview completed when I spoke at the Business Marketing Association conference, but it contains some important points. Facebook, Twitter.yes, they are important.  But they are just channels and may be gone tomorrow.  Are you?  Hmmm.let me think.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 1, 2011
    [Companies] Savvy Toolkit: Website Improvement Widgets
    In an increasing virtual world your website is increasingly becoming the "store front" for more and more companies. Even if your home page displays a photo of your beautiful corporate headquarters the chances that your prospect will ever visit your brick and mortar manifestation is pretty slim.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 8, 2014
    [Companies] If you don’t ask, the answer is NO
    This blog is written by the award-winning marketing expert Jeff Ogden, President of Find New Customers , the nicest company in BtoB marketing today.  To contact Find New Customers, just fill out the form below. I recently had breakfast with the CEO of the massive ad agency Young and Rubicam and this quote was in the lobby. invited her. asked.
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 18, 2014
    [Companies] The Rise of Social Leaders #SocBiz25 #SocBiz
    helpful, personable employee is often seen as indicative of company culture—a trait that is becoming increasingly important to the growing social awareness of many consumers. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 3, 2014
    [Companies] Should You Market to Pain or Persona?
    For example, if you sell accounting software, one persona might be middle-aged males who are controllers at mid-sized retail companies.  I just had an interesting conversation about campaign targeting with a really smart client. The technical definition of persona is “the way you present yourself to the world.” But Carpe occasio.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 18, 2010
    [Companies] Reviewing Our 2010 B2B Social Media Predictions
    It is worth looking at these predictions not to determine our skill at predicting the future, but to see how quickly or slowly various aspects of social media were adopted or ignored by B2B companies. 1. Location did not happen for B2B companies in 2010. How does this compare to what you have seen in 2010 in your B2B companies?
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Companies] Nurturing Cold Social Leads is a Lot Like Online Dating
    She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. How can I learn more about your company and products? Social Increases Your Reach.
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Companies] Social Media is a life sentence
    The good news is that while social media is, indeed, a life-sentence, it’s not solitary confinement, not like writing a novel could be — or maintaining the weekly newsletter for your company. Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Every day.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 22, 2014
    [Companies] Find New Customers is back up and running – finally!
    A unique experience indeed. I was badly injured in a fall and nearly died. I was in medical care for almost 4 months, so I vanished from the earth. I’m back now and I just restored Find New Customers , the nicest B2B marketing company on Earth. also want to do a lot more keynote speaking in the months to come. Buyer Personas
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2011
    [Companies] How to Make Sure Your Lead Management Strategy is Kick Arse!
    It is not enough for a company to want to increase leads. Many companies simply play the game in order to grow their bottom line. Implementing a “ capabilities-driven strategy ” that gets to the core of what the company does best, leads to brand awareness, measurable performance, increased leads and more closed sales.
  • UNDER THE ARCH  |  MONDAY, JULY 15, 2013
    [Companies] How to Use Pinterest for B2B Marketing
    If you think that only companies selling “visual” products or services (i.e., Effective marketers can use Pinterest for B2B marketing to grow brand awareness, drive traffic to their sites and generate demand.
  • UNDER THE ARCH  |  THURSDAY, JUNE 27, 2013
    [Companies] 5 Surefire Topics for Business Blogs
    Done well, a business blog can drive traffic, generate sales, and establish a company as a thought leader. A business blog is one of the most cost-effective and easiest ways to promote a business. Unfortunately, many startups have yet to … Continue reading → The post 5 Surefire Topics for Business Blogs appeared first on.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Companies] Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value
    And to fully implement our plan, we''ll usually need to gain buy-in from other company stakeholders. Inbound marketing is about building a lead generation factory -- complete with content, systems, processes, workflows, etc. -- which adds to the company’s overall value. Often, this will happen in our quarterly budget meeting. Be open.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Companies] 6 Tools That Make Collaboration Way Easier
    To help you figure that out, we found six collaboration tools that no company should be without. This platform allows companies to better distribute their content via their employees and/or customers. Companies craft messages that their Gaggle members can then share with their social networks. Check ''em out! 1) Evernote.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Companies] Forget Football: This Tool Determines Which Ad Is Winning the Super Bowl
    One company decided to harness all of that social data to give us marketing geeks some fun insights into how the Super Bowl ads stacked up against each other. So sit back, relax, and enjoy Sunday for the football, commercials, or company you''re with! I''ll be using this free tool to enjoy the latter two. :). and I''m not alone.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Companies] 18 of the Best Email Subject Lines You've Ever Read
    If you''re an email marketer , or just someone who happens to send emails on behalf of your company, you don''t want to be one of those ignored (or (gasp) deleted) emails in your subscribers'' inboxes. Sometimes, it''s with the company they work for. while ago, Buffer got hacked -- every tech company''s worst nightmare. Genius.
  • PHOENIX RISING  |  TUESDAY, NOVEMBER 3, 2009
    [Companies] Is Trust Broken?
      My horse trainer's insurance company refused to allow dogs on her property because they were afraid of lawsuits. Hey company is  taking every single marketing piece - from outbound emails to landing pages to spec sheets, through a legal process. I was looking at a contract with my publishing house last week. Right? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 26, 2012
    [Companies] Wisdom from the Most Influential PR Professional of the Century
    Now 90, Mr. Burson still comes to the office each day, blogs occasionally and is still at the top of his game.  He joyfully showed me the carefully-curated company archives he is using to fuel content for an upcoming book and talked to me about his experience covering the Nuremberg Trials as a young reporter. ” Do you think so?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 2, 2014
    [Companies] “I don’t spend on social because I don’t understand it.”
    Don’t tell me that companies buying TV commercials have any clue how a commercial is broadcast on a network or how the cable company decides which local commercials to overlay over the network commercials. Loads of companies spend money on public relations, but they have no idea what it does for them or why it does it.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 23, 2012
    [Companies] 2 Underused B2B Social Selling Strategies
    You can collect Twitter handles and social profiles for people that engage with your memes, and nurture them with content that reveals a little more about your company and products. Using Memes to Generate Leads. Internet memes have become a huge phenomenon. The Oxford American Dictionary named Gif the 2012 word of the year.
  • SYNECORE  |  TUESDAY, APRIL 30, 2013
    [Companies] SoLoMo: The What and the Why
    In the past, a company’s social, local, and mobile marketing efforts have been silo-ed. There is currently much buzz, and much debate, in business and marketing circles over the meaning and usage of the term SoLoMo (social, local, mobile). WHAT IS SoLoMo? Mobile is the medium of connection between your brand and its prospects and customers.
  • FUNNEL FOCUS  |  TUESDAY, FEBRUARY 5, 2013
    [Companies] Big Data, the Next Big King?
    So, how do companies meet the demands of big data? More and more companies are recognizing the need for at least one marketer who approaches decisions from the perspective of a statistician,” Rafferty states. “If the existing budget does not provide for this type of talent, a review of resource allocation could be necessary.”
  • B2B INTERNET MARKETING STRATEGIES  |  SATURDAY, APRIL 24, 2010
    [Companies] Google’s Next Big Thing
    Like so many tech companies before them, Google now faces its greatest challenge yet:  Finding the “next big thing.”  But unlike the rare few companies who have found their next big thing, Google is taking a fundamentally different approach.  Only a slim minority of successful tech companies ever find the next big thing. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 13, 2011
    [Companies] A PR 2.0 Success Story: How I Became a Mommy Blogger
    They’re involved with the company and the products. The company asks to be contacted directly for feedback if bloggers don’t feel they can write a positive review. This is a true story.  The names have been changed to protect the innocent. Wait, no they haven’t. Of those, about 11.5 Wait a minute. FREEBIES? 
  • BIZNOLOGY  |  TUESDAY, DECEMBER 30, 2014
    [Companies] Build your brand (for free)
    This is true whether you’re just selling yourself, Chris Abraham, or your company, Gerris Corp.  “But what about all my competitors? I have a modicum of online reputation with the people who matter to me. also have search locked down. ” Well, yes, actually, I do. And if you don’t then you’re a moron.
  • DIGITAL VOICES  |  WEDNESDAY, JULY 13, 2011
    [Companies] Marketing Metrics: The key to marketing ROI
    You can count on your outgoing messages only to drive awarenessof your company’s product or service, to those who already have an established need. As every marketer knows, we exist in a point in time where paradigm-shifting innovations require us to constantly evaluate our programs and the value they deliver. Don’t believe this? Hurry up.
  • VIRALLY BLOG  |  WEDNESDAY, MARCH 27, 2013
    [Companies] 2023. The future of content marketing and what it means for you
    Instead of using ads which turn people off, the platform offers relevant  articles, and companies pay for that traffic. “As marketing automation becomes more widely understood, it will be purchased by less sophisticated companies.” Automated Insights are a company which get computers to write articles. Trends.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 27, 2013
    [Companies] Why many of my students will not have a job upon graduation
    Instead, I spent my college career working for various companies gaining work experience through internships and finally during my senior year I browsed magazines looking at advertisements to pick businesses I would like to work for. By Jessica Rogers, {grow} Contributing Columnist . Surprised? Read on. Really?! Dream on. Get cracking.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, AUGUST 25, 2010
    [Companies] Groundswell Blook Report, Chapter Seven: Energizing the Groundswell
    Slides 21-25: Getting your company ready. Social media can help fill those gaps. 4) Whatever stage you are at in building your groundswell you must have commitment from the senior leaders in your company. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Media students and enthusiasts.
  • KEO MARKETING  |  TUESDAY, JUNE 16, 2015
    [Companies] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
    Talent management solutions company Profiles International turned to KEO Marketing to deliver a revamped website that boasted better lead generation and a lower cost per lead. Please join the conversation online at LinkedIn: www.linkedin.com/company/keo-marketing , Facebook: www.facebook.com/KEOMarketing & Twitter: @KEOMarketing.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 5, 2013
    [Companies] Doubling Down on the Blog SEO Strategy. Sales Lead Generation becomes key.
    Buffer At the start of 2013, the sales lead generation company Find New Customers made a MAJOR investment in this blog. This is what you need to know about blogs and SEO. For those who know how search programs like Google and Bing work, you know that freshness of content matters. This means frequent updates. More about that in a bit.)
  • JUNTA 42  |  WEDNESDAY, OCTOBER 19, 2011
    [Companies] 10 Questions to Ask Before You Blog
    How will the execution  process work within your company (see Content Marketing Workflow ) and how will you market the blog ? One of the most frequent questions I receive while traveling is about blogging. The questions revolve around how to get started, what to talk about, and even what software to use. Here are a few…. Can it?
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Companies] Customer Lifecycle Marketing: Reporting, Part 1
    For example, it is marketing’s role to build awareness among prospects for the company and its products, so that the top of the funnel collects enough of those convertible leads. The marketing lifecycle starts with attracting relevant people to your company brand and products. The five stages of lifecycle marketing. Attract. Capture.
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 27, 2013
    [Companies] Join @SocialEmployee (McGraw-Hill, 2013) Google+ Community
    With our new McGraw-Hill book, The Social Employee: How Great Companies Make Social Media Work , now among Amazon’s top sellers in several business categories, we have found ourselves engaged in a wealth of exciting conversations regarding the content of the book. Peak inside The Social Employee and order your copy today!
  • BIZNOLOGY  |  TUESDAY, APRIL 7, 2015
    [Companies] France’s Google is different than ours
    Your company is bound to receive queries from global prospects, be it from my girlfriend as she prepares for both an international event convening in Paris (as an event planner) and also the precious seven days she’s arranged for us just after, and you need to be willing and able to oblige. In Europe, there is only cash or PIN. Right?
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Companies] Marketing Technology Takes a Page From Unified Communications.
    This next-generation marketing technology must therefore have ease of convergence, consolidation and integrate data from all channels, as well as use analytics to “productionize” messaging insights and rules so they are consumable across a company. But don’t despair, as there are solutions that can help as the technology evolves. Tweet This!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 14, 2014
    [Companies] Sales Prospecting Perspectives Weekly Recap - Week of February 14, 2014
    B2B companies, this does apply to you, as Facebook can be a great source for lead generation. Happy Valentine''s Day, Sales Prospecting Perspectives readers! We hope you''re doing something special with that someone special or treating yourself to something that makes you happy today. Is it OK to cold call prospects on their mobile phone ?
  • UNDER THE ARCH  |  FRIDAY, AUGUST 23, 2013
    [Companies] How to Write Speaker Proposals That Get Chosen
    By Kathleen O’Neil, Marketing Strategist In a recent post, I wrote that companies should not sponsor trade shows that it does not present at because they’re missing out … Continue reading → The post How to Write Speaker Proposals That Get Chosen appeared first on.
  • 3D2B  |  TUESDAY, NOVEMBER 11, 2014
    [Companies] 5 B2B Cold Calling Tips That Achieve Sales Results
    Second, by gaining a full understanding of the challenges they are facing, and how your company can help them, you’ll be able to show empathy and develop a more robust message. With company websites and social media, it’s easy to research and discover vital information about a company. So, how do you prepare for success?
  • MARKETING ACTION  |  FRIDAY, AUGUST 15, 2014
    [Companies] Getting Started with Video Marketing: Q & A
    This week, I’ll be recapping Richard Boehmcke of Vibrant Motion , Kristen Craft of Wistia , and Zach Cole of Lyft as they A your Qs. Q: Which companies are doing video “right”? A: I think the question should actually be “Which company’s videos resonate with you?” Which videos do you remember long after they are gone?
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Companies] Is Web Analytics Alone Enough to Understand Your Web Interactions?
    This requires merging data from customer and prospect files with the online interaction data to more fully optimize the web’s contribution to the company’s marketing efforts.  In my view, optimizing marketing initiatives in this multi-channel world encompasses the entire world of the customer, not just the web based portion of that world.
  • SALES CHALLENGER  |  MONDAY, JUNE 25, 2012
    [Companies] Hey Motivated Buyer, You’ve Changed…
    These are the same people and companies we’ve sold to for years, but doesn’t it feel like we need to sit them down and say “you’ve changed.  I don’t even know you anymore”? What happened to our motivated buyers and decision makers?  Our best sellers know the customer has fundamentally changed.  Lead with insight to teach customers.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Companies] The ROI of Paid Social Media Ads
    It turns out that when you publish content on your company’s Facebook page, only a small percentage of your fans will see that content in their news feeds. This service has been around for a while for company pages, and Facebook controversially recently released it in the US for personal pages as well.). Here’s what we’ve learned!
  • SYNECORE  |  SATURDAY, FEBRUARY 22, 2014
    [Companies] 7 Social Mobile Apps Marketers Should Know About
    Founded in 2009 by Ukrainian Jan Koum and American Brian Acton, the text messaging utility has reached 450 million monthly users in just four years of existence- faster than any other company in history to do so. The rampant consumer adoption of mobile has many implications. Whats App - Mobile Messaging. We shall see about that. Stickers.
  • ONPATH  |  FRIDAY, DECEMBER 3, 2010
    [Companies] B2B Lead Nurturing and Social Media
    The best strategy is linking everything you (your company) do together. By Ardath Albee Marketing Interactions December 01, 2010. I'm hearing a lot of questions and conversations about Social Media as something that's a stand alone from lead nurturing and demand gen. thought it might be useful to share it here. answer them.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 30, 2015
    [Companies] 4 Perspectives That Should Shape Your View of Value Propositions
    Three decades ago, Michael invented the concept and coined the phrase while he was a consultant for McKinsey & Company. recently had the privilege of speaking with him about how this term should be applied in the B2B context. ”). Here’s a summary of what Michael revealed: 1. How do these experiences compare to the alternatives?
  • INBOUND SALES NETWORK  |  TUESDAY, APRIL 17, 2012
    [Companies] How Dynamic Is Your Lead Generation Program?
    According to CSO Insights , companies that adopt a ‘Dynamic Process’ experience 35% higher win rates than those that follow a ‘Random Process.’ No wonder most companies have so many prospects falling out of their pipeline. How successful companies sell has changed too! ’ Yes, that is correct 35%.
  • MARKETING GENIUS BLOG  |  THURSDAY, MAY 13, 2010
    [Companies] 5 Ways to Create Content Without Writing a Single Word
    In most industries there are consultants or partner companies who would love to get exposure to your audience. Content creation is essential for your lead nurturing and social media strategies. But it’s very time-consuming to write all the content that you need. It’s also helpful to ask other people to contribute content. Webinar.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Companies] More New Systems Challenge the Marketing Automation Status Quo
    Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. Although this approach is popular, there are others. Here are a few options.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 30, 2014
    [Companies] Supercharge Your Sales and Marketing Vocabulary
    What is it worth to the company? Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. From breakthroughs to benefits and from profits to process , the words used to present your product or service to prospects are instrumental to your success. What''s in it for me?"
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 24, 2014
    [Companies] Survey Says: Slow Web Page Load Time Hurting B2B Vendors
    B2B buyers do no have time for hourglasses.”. “I wouldn’t wait for a company site I’m not familiar with.”. It’s no secret that consumer expectations regarding their online experience have risen over the past few years. This is exactly what we found when we conducted research for our 2014 B2B Web Usability Report (Stay tuned!
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 19, 2013
    [Companies] Great sales tip for setting meetings with top executives
    He accepted the request almost instantly.  So if you are in sales or marketing or you work in a company where you report to busy senior executives, try to set 7 minute meetings. Jeff Ogden is a BtoB marketing expert and the President of the digital marketing company Find New Customers. Buffer Here’s a great sales tip for you.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, NOVEMBER 16, 2011
    [Companies] Innovation, Fact, and Intuition
    Even with deep customer understanding, companies still need to use creativity to look beyond what consumers say to create the best new products.  One often-told example of this is the iPod.  In the late ’90s, most consumers – anchored by their existing CD collections and players – thought they wanted a better Discman. 
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 27, 2012
    [Companies] Fueling Your Inbound Marketing Strategy: Staff and Budget
    by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? Like many things, the more you put into inbound efforts, the more you’ll get out, but here’s a good “baseline” for monthly activity for a small- to medium-sized company (e.g.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Companies] Marketo Goes to College
    In a digital marketing age, the skills and talents that make marketers successful have shifted dramatically – leaving companies struggling to find the people they need. Author: Jesse Finn Good marketers are hard to find. Take Sears, for example. The reason? Marketing Automation
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 25, 2014
    [Companies] 7 Benefits of a Prescriptive Sales Process
    During the sales process your company’s value proposition must be proven. 7 Benefits of a Prescriptive Sales Process. By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff. In most sales organizations, the majority of salespeople are B or C performers. HQNHTN8GWN7Q.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Companies] “Curation” gets six tweets per hour…right now!
    Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership > “Curation&# gets six tweets per hour…right now! “Curation&# gets six tweets per hour…right now! No trackbacks yet.
  • VIRALLY BLOG  |  THURSDAY, JULY 10, 2014
    [Companies] What is a lead really?
    Is a lead someone who has expressed an interest in your company or product? Today around 70% of the buying process is completed online and for most companies with very little or no technology to help them understand their audience. I struggle with the term lead. Or is it more than that, someone with buying intent? Maybe? Events
  • BLOG MY CALLS  |  THURSDAY, MAY 9, 2013
    [Companies] How to Convince Your Boss to Invest in Call Tracking
    This article is designed to help you convince your boss that call tracking is a worthwhile investment for your company. Your CEO, your marketing team, your company, simply cannot have correct ROI data without call tracking. Companies that track phone performance get better phone performance. How do you get executive buy-in?
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