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  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Companies] Customer-Obsessed Marketing Is Your Next Competitive Edge
    The winners in this new era of what I call “customer-obsessed marketing”—where the vast majority of buyers with handheld devices are often as tech-savvy or even more tech-savvy than the companies trying to sell to them—will be those who master both the art and science of such innovative marketing practices. Read the full article on LinkedIn.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 4, 2011
    [Companies] How to Build a Value Proposition that Sells
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.” One of the most difficult things entrepreneurs and salespeople struggle with is describing. Mike Schultz.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Companies] It's Time: How to Prep Your Email Marketing for the Holiday Season
    Check out the results of my own company''s research in the table below -- we found that coupons offering $10 off or 20% off to cause a higher clickthrough rate than other promotional mailings. What does your company do to prepare for the holiday email rush? Here are some tips to get you started. Getting Into the Holiday Spirit.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Companies] 8 Mistakes That'll Totally Derail Your Business Pitch
    Generally, investors focus on companies of a certain size. Pitching your small or medium-sized business to a VC who only invests in larger companies is a mistake. If you're pitching to your coworkers, boss, or a different department at your company, you might: Customize your presentation. Mistake #1: Not Doing Your Research.
  • HINGE MARKETING  |  THURSDAY, MARCH 5, 2015
    [Companies] Top Twitter Marketing Techniques to Connect with Your Audience
    But Don’t Be Afraid to Have a Little Fun That said, there is certainly room to showcase your company culture. Find out more about the ideal content length in this Fast Company article. 8. With just 140 characters to work with, it’s somewhat surprising that Twitter has turned into such a marketing powerhouse. Social Media
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 14, 2011
    [Companies] The Future of Marketing
    I was recently directed back to an article from late last year in  Fast Company magazine called The Future of Advertising  by Danielle Sacks. Is it useful to your customer or is it useful for your company? The article compels us not to make the biggest marketing mistake by focusing on just our company, our products and our terminology.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 3, 2013
    [Companies] The 7 Traits of Successful Salespeople
    However, the reps that sell the most for the company are also the ones that sell their success the least. Also, sales managers who give their reps adequate praise won’t encounter a team of fiercely driven sales reps that promote themselves before the company. 2. Modesty. ” In sales, we get rewarded by achievement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 12, 2015
    [Companies] Five ways to calm down and not be overwhelmed by social media change
    It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. It's impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. Take a deep breath now. It is.
  • TONY ZAMBITO  |  WEDNESDAY, AUGUST 31, 2011
    [Companies] Is It Reach and Engage or Listen and Engage?
    Companies today will need to examine what is meant by reach and engage and whether it fits new buyer behaviors that want listen and engage.  Cover via Amazon. have been thinking about this question for some time.    To me at least, it seems that in the social age the terms Reach and Engage cancel each other out. 
  • BLUE FOCUS MARKETING  |  MONDAY, OCTOBER 21, 2013
    [Companies] @SocialEmployee Featured in @HuffPostBiz by @jkcallas #socbiz
    In the past, companies have been caught unaware in these moments, often overreacting out of fear or a lack of knowledge over how else they might be able to handle the situation. Last week we spoke at the Pivot Conference and rode a healthy wave of buzz for The Social Employee !  What is your brand doing to build your social employee culture?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 22, 2015
    [Companies] Five Facebook Advertising Features You Haven’t Tried Yet
    For instance, let’s say a property development company is trying to fill up flats in a new seaside unit. By creating and rotating your videos, you can give your followers insider access to your company’s activities. This can help followers feel like they know your company personally and improve your brand recognition.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Companies] Why Your Content Marketing Strategy Should Include Long-Form Content
    But some marketers are also beginning to understand that they must take content creation to the next level to stand out from industry competitors, investing in a long-form content marketing strategy and using stories produced by top-notch media companies as examples. We all remember the time not long ago when short-form content ruled.
  • THE ROI GUY  |  TUESDAY, JUNE 24, 2014
    [Companies] Qvidian & Alinean Announce Strategic Partnership to Deliver Comprehensive Sales Execution Solutions
    www.alinean.com About Qvidian Qvidian provides cloud-based sales execution solutions that enable companies to accelerate sales ramp up time, capture new business, and optimize sales performance by closing the gap between strategy and sales execution. For more information, visit www.qvidian.com or call 1-800-272-0047 or +44 (0) 870-734-7778.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Companies] How Consumers Decide: Marketing for the 5-Step Model
    If you can be the first solution a buyer thinks of – before he’s even started to research – your company will have a huge leg-up. While buyers used to contact companies directly in order to research, today this information gathering happens through self-education – which is where marketing comes in. Gym or happy hour? TV or sleep?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 15, 2013
    [Companies] Marketing Automation's Unhappy Users: Trouble in Paradise?
    First we’ll start with the paradise itself: B2B marketing automation has indeed been growing quickly, at about 50% per year over the past few years according to my estimates. I do expect that to slow somewhat in 2014 as the core market of tech companies approaches saturation and adoption in other industries remains spotty.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 20, 2013
    [Companies] Five Marketing Predictions for 2014
    Geo-targeted promotions and notifications will be added to the marketing mix as companies begin to see the benefits of real-time marketing based on GPS location, and customer targeting based on physical location by stores, restaurants, and events. Companies don’t have to always create unique content and new stories. Remember this one?
  • LEADERSHIP  |  FRIDAY, AUGUST 1, 2014
    [Companies] Interesting Infographics: 6 Components You Need In A B2B Online Marketing Program
    Create engaging content so that your company appears in search engine results, enhances lead conversions and communicates with consumers. In order to increase the success rate of your marketing campaign, I recommend you view the infographic, “The Science of B2B Online Marketing.”. Strategy. Content Marketing. Generating Traffic. Analytics.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Companies] Three Reasons To Stop Calling Customers “Assets”
    are assets that keep a company going. Business assets, unlike customers, are bought, sold, owned, rented, or leased for the benefit of the company. Customers Drive Your Business, They Are Not Your Assets. Follow @abarcelos @abarcelos Anna Barcelos. It may sound harsh, but assets are valuable. Custs. Here’s why. You Own Assets.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 13, 2012
    [Companies] What’s in a domain? Establishing your social business brand
    Social Media , who runs Social Media Explorer , wouldn’t change a thing.  “The biggest advantage to going DBA or brand versus your name is that the blog/brand/company can evolve into something much bigger and more valuable than one person’s perspective,” he suggested.  “It can grow into a company, media outlet, etc., Surprised?
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Companies] Women in the Workplace: 10 Smart Ways to Shatter the Glass Ceiling
    Narrow views of company diversity and inclusion protocols suggest that there is a finite amount of power and achievement in the world and that efforts to expand opportunities for women come at the expense of men. Shortly after I'd started to prepare for the audition, my parents got a call from one of the producers. On one hand, this is noble.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 18, 2015
    [Companies] Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late
    As an email marketer, you know how very easy it is to get carried away with the design of the email, the color of the call to action (CTA) button, the list you are sending to, and thought of how this email sends’s results are going to generate leads (or revenue) for your company. It’s not glamorous. It’s not sexy. link].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2016
    [Companies] Save the Data: How to Marry Your Figures With Your Customer Profile
    Break down those silos In the data-driven marketing world, one thing holding companies and teams back is the perennial problem of data silos. The data revolution is both a blessing and a challenge for the Modern Marketer. On the one hand, we now have access to more information about our prospects and customers than ever before.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2016
    [Companies] 11 Examples of Instagram Ads We Love
    Why it works: The ad features a clear photo of the face of the company , which Wordstream suggests as an easy way to humanize and add personality to your brand. You’re already reading our blog, but in case you don’t know, HubSpot is a sales and marketing software company designed to help businesses grow. What makes you click on ads?
  • BIZIBLE  |  MONDAY, OCTOBER 12, 2015
    [Companies] Why B2B Marketers Shouldn’t be Concerned about Mobile Ad Blocking
    The company is now offering refunds to anyone who installed the app. Digital advertising is constantly evolving and to stay relevant your company has to frequently change its strategies and tactics. Ad blocking is the process of removing ads (usually display ads or popups) from websites. Is this part of something bigger? Here’s why: 1.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Companies] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    ITSMA helps B2B companies market and sell services and solutions more effectively. Jeff Ogden  is an award-winning marketing expert and President of the  digital marketing company   Find New Customers , as well has the creator and host of the popular TV on the Web show,  Marketing Made Simple TV.  million people each week. Jeff Sands.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Companies] What Social Selling Isn't
    Since content is generally Marketing’s job, some companies think social selling falls under their jurisdiction. If your company has a lackluster product or service, social selling isn’t going to change that. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Wrong.
  • KEO MARKETING  |  TUESDAY, JUNE 21, 2016
    [Companies] Google Adwords Update Can Affect Local Search Marketers
    We will optimize and expand your company’s local presence and help drive qualified leads to your business. Good news for businesses that use Google Adwords: Google has made changes to local search results and Google Maps that can positively impact retailers and service providers with physical locations. Contact us today to learn more.
  • PWB MARKETING BLOG  |  FRIDAY, APRIL 8, 2011
    [Companies] Why Discipline is Critical for Successful Demand Generation
    Many companies have serious discontinuity between marketing and sales. ” This easier said than done, as many companies can’t tell what things in their program are stupid. At a recent PWB staff meeting, we sidetracked, as we often do, into a discussion of what makes for a successful demand generation program.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 29, 2011
    [Companies] Social Consumers and the Science of Sharing [INFOGRAPHIC]
    Or do you read up on  Kelley Blue Book  values and scour the company website for every spec, from horsepower to miles per gallon? We love great infographics, so when we found this one at Mashable, we thought the readers of the blog for Find New Customers would enjoy it. It also dovetails with data like the small number of Creators.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 26, 2015
    [Companies] Carlos Abler is Changing Culture with Content on the Content Pros Podcast
    He’s the content czar for 3M, a company that makes way more than Post-It Notes. “Content is the blood that flows through all of the organs of the company. You may think you know what it’s like to be in charge of content for a large enterprise, but Carlos Abler will prove you wrong every time.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 22, 2012
    [Companies] Why Marketing Outsourcing is Growing So Quickly
    Why are companies looking to hire outside talent for demand generation, content marketing, lead nurturing, lead scoring, social media marketing, etc.? In a recent blog post, we reported on the rapid growth of marketing outsourcing.  link]. That post showed that marketing outsourcing, which not mainstream yet, is growing very, very fast.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 29, 2011
    [Companies] A Dip Into Sales Data vs. Sales Intelligence
    Sales Data may be defined as the quantifiable facts and figures about prospects, including company and contact details as well as financials, that can be pulled from a variety of editorial or user-contributed sources. Sales Data vs. Sales Intelligence. Essentially, sales data is exactly how it sounds: it’s just data. Sales 2.0
  • HUBSPOT  |  FRIDAY, DECEMBER 7, 2012
    [Companies] The Dangers of Marketing Metrics Dependency
    According to the latest CMO Survey , 65% of companies fail to leverage marketing analytics in their marketing projects. Here at HubSpot, we love data, and our whole company is underpinned by an extremely data-driven culture. You know what they say about too much of a good thing, right? not good. But drinking a gallon all at once?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 14, 2011
    [Companies] The B2B Marketing Insider Blog Posting Schedule
    Well I decided there was room for a voice from someone inside the walls of large B2B company where I’m livin’ the corporate marketing dream over here. Sometimes I get frustrated by the slow pace of change in a large company and in the marketing and business world at large. What is your schedule? Sort of. Spell check.
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Companies] Never Generated Leads From Your Website Before? Here's How to Start
    There''s no end to the things you can do to optimize lead generation, but sometimes, companies aren''t even getting the basics right. When you work at a small, fast-moving company, things get built fast. An entire book could be written on optimizing your website for lead generation. In fact, many have , and for good reason. The price?
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 7, 2012
    [Companies] The Definitive Guide to Making (Sales) Quota
    Jeff Ogden of lead generation company Find New Customers is not only a top expert in B2B lead generation , he’s also a top sales expert. In fact, after a big sales meeting at a client site, Jeff was told “You were simply outstanding with our sales folks. Holy cow, you really really know sales.” Powered by Disqus.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 26, 2011
    [Companies] Stop Selling, Start Serving
    But I’m not taking a meeting to discuss your company. A social media software firm I’ll call Socks Social (not their real name) once wrote a guest post for this blog. But this is not about that guest post – it’s about a blown opportunity by using self-serving language. know them, so I wrote back to thank him.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Companies] Millennial “hipsters” and boomer “hippies” – both socially engaged
    Most companies have long recognized this need/opportunity to add a cause related dimension to their brand identity and shared value strategy. This has led to the establishment of “B Corporations”, which are for-profit companies that pledge to achieve social goals as well as business goals. Already this segment accounts for $1.3
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Companies] The New Digital Climate: AdTech and MarTech Join Forces
    The concept of look-a-like modeling uses data within a marketing automation or engagement platform regarding who a company’s most engaged customers are. The market is shifting and demanding this merging of technologies. Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium. The key take-away here?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 14, 2013
    [Companies] Love Them or Lose Them – LinkedIn Endorsements
    Don’t underestimate who’s looking at your profile and how endorsements can help you and your company.  If you’re looking for employment, Linkedin can be used to get the job interviews you really want , and the longer you can keep a recruiter or employer on your profile the better. Love them or hate them…they’re still an obsession.
  • FATHOM  |  WEDNESDAY, MARCH 2, 2016
    [Companies] This Week in Mingled Marketing: Embracing Media as Marketers
    Plus, more companies are producing videos while more platforms are available for video production, hosting, and distribution. Accordingly, they are starting to pay more attention to engagement as an advertising and media company. Join Fathom’s Jeff Herrmann and Jon Pogact in this week’s episode of Mingled Marketing. Blog Feed
  • SNAPAPP  |  WEDNESDAY, DECEMBER 3, 2014
    [Companies] Three Steps To Driving More, Higher-Quality Leads with Interactive Content
    Find out more about why interactive content works and hear from real companies finding success with interactivity over on the DemandGen Report Blog. . Every year, the lead generation bar seems to be set higher and higher. Our CEO, Seth Lieberman, has a piece up at DemandGen Report on just this topic. Join our 5-day Marketing Bootcamp today
  • CONTENT MARKETING TODAY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Companies] SEO is Just Marketing. Deal With It. via TopRankBlog
    Whether it’s Google, Social Networks, Online News Media, Digital Assets or any other channel/format for content – best practices optimization is in effect for smart companies that want an advantage. . Determine which creative tactics will provide the best results for your company. thought it was about SEO.”. Panda? Personalization?
  • SNAPAPP  |  TUESDAY, JULY 26, 2016
    [Companies] This Month in Interactive Content: The Best of July
    The point of interactivity is to get your audience more engaged with your content and, thus, with your company. Many companies have tried to find an answer to that question, and some have shared what they found in their experiences with interactive content. If you can do that, your interactive experiment was successful. Who: ESPN.com.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 6, 2015
    [Companies] What Makes Effective B2B Content Marketing? [Research]
    Is your company one of them? 55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Companies] Learn to Code: 16 Handy Resources to Get Started
    Since then, it has evolved into an education platform that offers courses and "nanodegree programs" from educational institutions as well as tech companies like Google, Facebook, and Twitter. Coursera is a for-profit, ed-tech company that offers massive open online courses, also known as "MOOCs." Let's dive in. 10) Coursera. 11) edX.
  • EMAGINE B2B BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] Link Building Tips: Part 2- Strategies For Your B2B
    Once you understand how search engines evaluate links, the next step is to figure out which link building strategies would work best for your B2B company. Search engines evaluate the links pointing to your site to determine its trustworthiness, authority, and popularity. Link building is far from being “dead”. Let us know! LinkBuilding SEO
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 9, 2016
    [Companies] Why the Business World Needs to Emulate Creatives [Unthinkable Podcast]
    Creative individuals simply expect better of their work, their company, and their industry. When you’re motivated by creativity and the desire to produce great work, if you’re lucky, others might describe you using words like thoughtful, genius, innovator, visionary, or artist. But what about stubborn? It’s true.
  • CEROS  |  WEDNESDAY, MAY 18, 2016
    [Companies] What Does Content Marketing Maturity Look Like?
    Company blog. Company blog. Company blog. Company blog. This post, What Does Content Marketing Maturity Look Like? written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Execution: The quality, range, and consistency of your content program.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Companies] How to create a winning strategy with crappy content
    Steve mentioned to me that companies like Narrative Science and Automated Insights are offering to produce 250 blog posts for $1,000. Contact Mark  to have him speak to your company event or conference soon. If you don’t believe me, try competing with Hubspot in the content space. In fact, it is already happening.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 6, 2015
    [Companies] Employers: Guidance to Refine Social Media Policies, Part 1
    Employers, how often is your company’s Employee Handbook updated?  How often are your employee conduct and social media policies reviewed for compliance with the law?  At the very least, hopefully these policies and documents are reviewed and updated annually.  Once a year, however, may no longer be frequent enough.  Author information.
  • THE ROI GUY  |  THURSDAY, APRIL 7, 2011
    [Companies] Technology Marketing Budgets Recover With Strength into 2011
    Major Changes to the Marketing Mix Examining the spending mix, technology marketers continue to shift budgets from traditional advertising, to digital marketing, which includes company websites, digital display ads, e-mail marketing, digital events, search engine optimization, and social media.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Companies] Key Takeaways from MarketingProfs’ #ContentBootCamp
    Ann Handley says companies should make their brand the central focus of their organization: “Be a content brand, not a brand with content.”. Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. What Makes Great Content? Useful/adds value.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 29, 2011
    [Companies] 5 Steps To Get Your Social Media Game On
    And if you are worried about what your boss will think, tell them this: you serve your company best by being a positive and active member of the social community. And your success in driving your personal brand helps the image of your company. Are you thinking about getting started in social media personally? Step 2: Commit . Have fun!
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [Companies] The 10 Don’ts of Twitter for B2B Marketing
    What to do instead:  Direct messaging on Twitter is a slightly less effective way of reaching out to companies or professionals. Understanding both best practices to implement and bad practices to avoid is essential for companies to create impactful Twitter profiles. I Why is it so important to avoid Twitter bad practices?
  • KEO MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Companies] Selecting a Budget-Savvy Marketing Agency
    Having a clear picture of your company vision will help them recommend particular marketing strategies to help you get there. This is ideal for companies that want to maintain their market position and do not have ambitious growth goals. This is best for companies that have moderate growth goals or plan to solidify their customer base.
  • KEO MARKETING  |  TUESDAY, JANUARY 19, 2016
    [Companies] KEO Marketing Named Top Social Media Marketing Firm by the Phoenix Business Journal
    In honor of our company’s achievements in social media marketing and search engine optimization, the Phoenix Business Journal just listed KEO Marketing in its annual ranking of Top Social Media Firms. Ranked by number of employees working in social media, the Journal placed KEO Marketing at Number 14 out of hundreds of Phoenix area firms!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 23, 2013
    [Companies] Sales Prospecting Perspectives Weekly Recap – Week of August 23, 2013
    Once decided what tools suit your company''s needs best, they will enable you to provide your inside sales team with a proficient sales process and will set yourself and your business apart from the pack. The AG Salesworks marketing team had a busy but extremely illuminating week at HubSpot''s Inbound 2013. Now, on to the weekly recap.
  • ETRIGUE  |  WEDNESDAY, APRIL 15, 2015
    [Companies] Fading into Obscurity
    Nurture campaigns are built to send out a series of messages that are typically designed to educate and inform a prospect about your company, your product and your service. It also works because your company is still at the top of a prospect’s mind. Recollections have a limited shelf life. But that doesn’t happen very often, does it?
  • 6SENSE  |  WEDNESDAY, DECEMBER 2, 2015
    [Companies] 80% of CEOs Don’t Trust Their CMO (And How to Fix It)
    These sentiments are a reality even though marketing innovation is often the business engine that drives competitive advantage for stand-out companies. As you embark on this path, take a look at our Comprehensive Guide to Predictive Intelligence and how it can help drive a data-driven, customer-centric culture in your company. Latest
  • VIEWPOINT  |  WEDNESDAY, MAY 8, 2013
    [Companies] Should Marketing Be Held to the Same Quota Standards as Sales?
    Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development. Should we go further?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 20, 2016
    [Companies] What is Blockchain and what is its impact on marketing?
    Not only will we be selling products through Blockchain, but marketing companies who run off of it as well. By Kiki Schirr, {grow} Contributing Columnist. Bitcoin, the largest and most famous cryptocurrency, is always in the news these days. What is Blockchain? At its heart, Blockchain is a database. For Bitcoin, it serves as a public ledger.
  • VIDYARD  |  WEDNESDAY, DECEMBER 2, 2015
    [Companies] Vidyard Gains Momentum Among Marketo Users
    Companies that combine Vidyard with Marketo are able to identify viewers across their digital properties and use second-by-second video engagement data to generate new leads, qualify prospects more quickly and equip sales teams with critical context that can help them close more deals. Gainsight. Insight. ” Taulia. About Vidyard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 13, 2011
    [Companies] A PR 2.0 Success Story: How I Became a Mommy Blogger
    They’re involved with the company and the products. The company asks to be contacted directly for feedback if bloggers don’t feel they can write a positive review. This is a true story.  The names have been changed to protect the innocent. Wait, no they haven’t. Of those, about 11.5 Wait a minute. FREEBIES? 
  • MARKETING CRAFTMANSHIP  |  THURSDAY, MAY 31, 2012
    [Companies] The Dirty Secret Behind Sir Richard Branson’s Attack on the Suit and Tie
    For Sir Richard Charles Nicholas Branson – the English business magnate known for his Virgin Group of more than 400 companies, his daredevil exploits, his humanitarian deeds, and his estimated net worth of $4.2 Joseph Stalin Refused to Wear a Tie. billion – nothing is more important than brand image. The suit and tie is an anachronism.”.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2015
    [Companies] I’ll Be Back! Thinking of Marketing Automation in Terms of the “Terminator”
    68% percent of company respondents said it helped maximize the potential of digital channels. And so, as more companies experience it and fully understand its merits, marketing automation will become the overwhelming norm. Author: James New Warning! Well, the good machine. Confused? So am I. Some marketers are struggling with it.
  • LEANDATA  |  FRIDAY, DECEMBER 18, 2015
    [Companies] “There’s a Naive Understanding about What Attribution Really Means”
    The pressure has increased on marketing teams to demonstrate their direct impact on the company’s top line. This transition toward greater accountability around revenue has been occurring precisely when companies are willing — even eager — to spend more money than they make. And no, that’s not exactly a news flash.
  • FATHOM  |  MONDAY, FEBRUARY 17, 2014
    [Companies] Introducing Google ‘Location Groups’ in AdWords
    As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services. Companies try to either focus on being a low-cost leader (i.e. This would be a great test for mortgage companies. Here are some examples (i.e.
  • BIZNOLOGY  |  MONDAY, APRIL 11, 2016
    [Companies] Why SEO is just the start for digital marketing
    is a signal that people look for as they evaluate you and your company online. Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Maybe you’ve even reached the peak and rank first for valuable keywords in your industry. Why in heavens not? Customers pay the bills.
  • SOCIAL MEDIA B2B  |  MONDAY, JUNE 20, 2016
    [Companies] 5 Ways to Get Started in B2B Content Marketing
    I was recently talking to the marketing team at a B2B enterprise company about content marketing. Assuming that they are not the only B2B company still struggling to fully understand content marketing, I will share what I told them. 1. This B2B technology firm has multiple divisions selling multiple products around the world.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 21, 2013
    [Companies] Getting Back to Basics In The Future of Marketing
    The most interesting challenge is that now, more than ever, companies do not define their brands, customers do. In this Future of Marketing  series, we have covered topics such as Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership , Culture , Content , and so much more. Tell us about yourself? Who is your target?
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Companies] Save Your Website Navigation With A Card Trick
    Perhaps your “News” content could be rolled up under your “Company” section? For example, if a page moves from your News section to your Company section, the URL should reflect that move. The sad truth is that the value of your sorting and labeling is questionable if it’s completed entirely through company-tinted glasses.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 4, 2015
    [Companies] [Infographic] How to Form Your Digital Advertising Team
    You need dynamic individuals at the helm, all working in areas of their strengths, banding together in unison to achieve company goals. Author: Sesame Mish The most important part of any marketing team is its people. Without the right people—and the right combination of people—things like resources, processes, and strategy won’t be optimized.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 28, 2011
    [Companies] Happy 6th Birthday, Fearless Competitor!
    Six years ago today, we posted the very first article on this company blog. In fact, this blog started long before the now booming  B2B marketing company  Find New Customers was founded in 2009. December 28, 2005. You can read the first post by using the link at the bottom of this post. Click on Happy Birthday to play a audio. link].
  • WEBBIQUITY  |  TUESDAY, JULY 24, 2012
    [Companies] Seven Common AdWords Mistakes to Avoid
    That makes AdWords a critical component for any company seeking to dominate the first page of search results. Google AdWords and other SEM programs may not be ideal for every company. For these types of queries, on average, 41% of clicks go to the top three (ad) spots while just 9% are captured by the top organic search result.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Companies] At #IBMConnect, @Jeff Schick Demos #IBMVerse and Unveils #ProjectToscana IBM #SocBiz
    Employees at any company have a variety of notification and messaging tools at their disposal, but these tools rarely add up to a unified, intuitive experience. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 12, 2011
    [Companies] Is Marketing Strategy Out of Favor?
    For any other group in your company, this would be completely unacceptable. Does this sound familiar? “ We know our budget doesn’t let us do this right, but we need to do what we can. &# No wonder marketing doesn’t have respect in so many organizations! You can’t meet your goal, so you “do what you can&# ?
  • BIZNOLOGY  |  MONDAY, JUNE 15, 2015
    [Companies] What Google Really Doesn’t Want You To Know About Search
    It used to be that when you thought about search, you really thought more about a company—Google—that you thought about an activity. The key question you should consider is this: Why? What’s the big deal that makes searching inside apps so important? And, more importantly, what does it mean for your business? Read on and see.
  • KEO MARKETING  |  THURSDAY, OCTOBER 20, 2016
    [Companies] 5 Keys to Hiring a Digital Marketing Agency
    The best agency will spend significant time asking questions about you, your company, your business goals and objectives, your marketing goals and what digital marketing you have engaged with so far so they can work with you to achieve the best results for you. The digital marketing world is constantly changing. Marketing Strategy
  • FATHOM  |  WEDNESDAY, OCTOBER 28, 2015
    [Companies] Top 3 Learnings & Observations from Tableau Conference 2015
    The conference was amazing; they had different sessions to meet your experience levels and also have different types of sessions such as customer stories to show how other customers are leveraging Tableau within their company, hands-on training, and more. Below I’ve listed very high-level learnings (some unexpected) from the conference.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 3, 2015
    [Companies] 2016 MarTech Planning: It’s Time for Evolution, Not Revolution
    Of course, in the end, it’s not about just filling the gaps; it’s about ensuring that your purchases will be of value to the company and align with your organization’s larger objectives. Scott leads the company’s go-to-market and marketing strategy focused on serving its growing customer base of marketers.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Companies] Everything Marketers Need to Know About Creating Exclusionary Personas
    They may become a customer, but you never recoup the costs of acquiring them because of a low average sale price, their propensity to churn, or their unlikeliness to purchase again from your company. If any of these scenarios sound familiar, you might need an exclusionary persona for your company. Comment on every blog post you write?
  • CHIEFMARTECH  |  FRIDAY, JANUARY 29, 2016
    [Companies] Marketing technology vendor lollapalooza just 52 days away
    As you may know, the MarTech conference series is produced by a company called Third Door Media. So when I pop my head up and see that dozens and dozens of amazing companies are signed up to exhibit, I get the full head-on rush of discovering them all at once. They don’t get involved in editorial. Marketing Software
  • VIEWPOINT  |  TUESDAY, OCTOBER 1, 2013
    [Companies] PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’
    The story for the buyers becomes fragmented, and she doesn’t think companies are realizing what’s happening as marketing evolves and sales tries to keep up. It doesn’t develop naturally; it takes work. Once you have established a relationship with a client, you must maintain the relationship. Move Toward Customer Retention. Stay Tuned.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 24, 2014
    [Companies] Why Are You In Marketing?
    spent my first 9 years in a B2B company serving some of the world’s top brands in the consumer space. My second blog post ever included my attempt to answer the question “ Why am I in Marketing? ” That article has also served as a guide post for my career and a reference for anyone who wants to know what motivates me. wanted more!
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Companies] The Next Stage in Marketing Evolution: Cross-Channel Attribution
    Many companies are moving away from allowing partners to manage their data and taking control back into their own hands. ” But this creates its own challenge. Data collection. “One benefit of using a full-featured attribution platform is the ability to centralize all performance marketing measurement.”
  • ACT-ON  |  FRIDAY, JANUARY 15, 2016
    [Companies] 5 Tips: How to Grow Your Content Team with Freelancers
    You can scale up your company’s content team and programs without committing to the overhead of a full-time employee. Here are five tips to build your game plan, which will work for creating professional white papers, eBooks, how-to guides, reports, blog posts, newsletters (and much more) for your company. 1. You get a fresh viewpoint.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 29, 2013
    [Companies] B2B Marketing: 3 reasons for adopting video content into your marketing mix
    When I asked Gaby Paez, Associate Director of Research, Conversion Group, MECLABS, how companies could benefit overall from adopting video, she explained using video content can improve SEO campaigns. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Reason #1.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Companies] 9 Pillars for a Killer Content Marketing Strategy
    70% of people would rather learn about a company through articles than through ads. Consumers will avoid spammy material, whereas they will hold your company in high esteem if you prove to be authentic. Rather, each promotional aspect should strengthen the other by reaffirming your company’s overarching purpose. 5. Be
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 28, 2012
    [Companies] Today Show Digital Lifestyle Expert Talks Tech
    Mario won an Emmy award for Best TV show host and he is currently working on a reality TV show to networks and production companies. I recently spoke at a private corporate and met Mario Armstrong , an Emmy Award winning media personality, Digital Lifestyle Expert, and a heck of a nice guy. Products mentioned in this video: PowerBag. LunaTik.
  • KAPOST  |  THURSDAY, MAY 5, 2016
    [Companies] Why B2B Content Marketers Are in Trouble: An Interview Carlos Hidalgo
    Companies are creating content for content sakes. They are the ones who traditionally have been the content producers for their companies. This is a whole new skill that is still being developed in companies. In the meantime, companies are creating content for content sakes and trusting some of it will work. Wait, what?
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Companies] Listen to the Voice of Your Employees #SocBiz #HR #IBM
    Ultimately, Ferrars work led to the development of the Enterprise Social Pulse Program, a system designed to anonymously monitor employees feelings about their company and feed it back to them in order for the social organization as a whole to gain a better understanding of where they were as an employee culture.
  • SAVVY B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2011
    [Companies] Savvy Speaks: Surveys Says.?!?
    Getting straight answers to questions like "what are your company's weaknesses" is much more helpful than getting the brown noser version. Ever wonder what your customers and prospects are thinking? Try asking them! Read on for some examples of how the Savvy Sisters use surveys in their work. Put the survey in context. Jamie.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [Companies] B2B Marketers: Have You Localised Your Content Plan?
    In it, the media company reveals global media consumption trends. Based on responses from over 2,400 IT professionals in companies of all sizes across India, China, Japan, Italy, France, Germany, South Africa, Australia-New Zealand, the UK, and the US, the report identifies universal online consumption trends and regional preferences.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [Companies] FOUND the ROI of Social Media for B2B Marketers!
    Don’t take my word for it, a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices and that they would actually be willing to pay an average of 10% more to a company that provided a superior customer experience. Enter Social Customer Support …. Email this to a friend?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Companies] How to Find a Marketing Automation Platform That Grows With You
    Long-term platform experience is heavily tied a marketing automation company’s commitment to answering questions and providing support on an ongoing basis. Ask about external customer support evaluations, accessibility to specific account managers assigned to your account, and company investments in industry knowledge experts.
  • TRAACKR  |  TUESDAY, AUGUST 18, 2015
    [Companies] View From The Boardroom – Social Networks Around The World: Challenges and Opportunities
    Today, B2C as well as B2B companies must pay attention to interactions across endless social channels – Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram…And more seem to appear every year: Viber has over 200 million users. Social Networks Around The World: Challenges and Opportunities. They looked hard to build.
  • FATHOM  |  TUESDAY, MARCH 10, 2015
    [Companies] 6 Benefits of Outsourcing Your Digital Marketing to a Local Agency
    Digital marketing is a constantly evolving field, and marketing agencies typically have a number of partners and relationships with other companies in the field. Working with a local company can be much more fulfilling than working with a big-city name. You’re paying for results, not just effort. They’ve been there and done that.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, AUGUST 13, 2012
    [Companies] [Video] Sales Integrity is Being Willing to NOT Sell Something
    Or maybe it's one from a big-name company that, if you had it on your client list, would give you tons of credibility. Would you dare to walk away from a sales opportunity? I'm talking about one that's a big deal. It could help you meet your quota -- or better yet, earn a nice bonus. The first time I did it, was at the end of the year.
  • CMO ESSENTIALS  |  WEDNESDAY, NOVEMBER 25, 2015
    [Companies] “We Don’t Talk About Leads” – Q&A with Sangram Vajre of Terminus
    Since Terminus is a relatively new company, and Sangram relatively new to the CMO role (though he was VP of Marketing at Pardot!), I wanted to ask him what he’s focused on and what his biggest challenges are. Over the years, Sangram has amassed invaluable experience through his work with startups, consulting, and global companies.
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