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  • B2B IDEAS @ WORK  |  TUESDAY, FEBRUARY 7, 2012
    [Companies] Think Like a Journalist to Create B2B Content that Connects and Converts
    There are several journalism strategies I use to create compelling content for B2B companies. When buyers see themselves in your stories, they develop a natural affinity with said buyers and, in turn, your company. By Rachel Franco, guest blogger. Here is one of my favorites. Why is this? What tips might you add to this list?
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 7, 2009
    [Companies] Savvy Week in Review, August 7
    Staying the Course is NOT Stuck in the Mud - by @ardath421 10 reasons companies abandon marketing programs too soon and 5 suggestions to keep them on course. Putnam Investments breaks ground on blogs, Twitter, and social media - by @dmscott David Meerman Scott does a happy dance as a big-name financial company gets serious about social.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JULY 15, 2010
    [Companies] Web Analytics Opt-out: Is It the Beginning of the End of Web Analytics?
    When Google announced on its blog that the company was releasing a browser add-on that gives Web surfers the choice to opt-out of being tracked by Google Analytics, a few confused marketers commented that they thought this would lead to the end of Google Analytics as we know it. David Penz. Resources: Google Analytics Blog. Tweet This!
  • HUBSPOT  |  SUNDAY, NOVEMBER 9, 2014
    [Companies] 12 Little Things to Check Before Your Next Web Conference Call
    Most companies with an inside sales force have an online meeting or web conferencing platform in place, such as WebEx, GoToMeeting, or join.me. Keep in mind that you don''t have to use your company''s favorite platform. This post originally appeared on the Sales section of Inbound Hub. Prepared contract? Check. Check. Lucky pen? Check.
  • ENGAGE  |  WEDNESDAY, JUNE 27, 2012
    [Companies] Avoid 5 Pesky Grammatical Errors With These Rules of Thumb
    My publisher at a newsletter publishing company where I worked ten years ago used to always correct me. The publishing company I mentioned earlier adhered to a style guide that never used the serial comma. Then when I went to work for a different company, they corrected me the other way. hope not. Seems clear enough, right?
  • FATHOM  |  TUESDAY, SEPTEMBER 9, 2014
    [Companies] Taking Stock: When (and When Not) to Use Stock Photography in Manufacturing
    Simply hire a professional photographer (or encourage a talented semi-pro employee) to take photographs of your staff, your products, your workplace, and build an image library that’s unique to your company. In the last twelve years, I only know of one person who refused to have their photograph taken for their company to use online.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 9, 2011
    [Companies] Find New Customers Fan of the Month – Cheryl Burgess
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Why don’t you follow her?
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 1, 2011
    [Companies] Find New Customers Fan of the Month – Cheryl Burgess
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. Why don’t you follow her?
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 1, 2011
    [Companies] The Marketing Dashboard imperative
    This is why every company ought to develop a marketing metrics dashboard. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.” Add more resources.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 13, 2012
    [Companies] Case study: A marketing strategy when you have nothing to sell
    What would your marketing reaction be if your company was in crisis? Tiffany Brown is a marketing professional in the commercial real estate industry who has worked for global corporations such as CBRE, Trammell Crow Company, and Warner Bros. The dismal outlook at Lake Tahoe. guest post by {grow} community member Tiffany Brown.
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [Companies] 25 Ways to Get More Social Media Followers
    Add links to your company’s social media profiles in your company email signature. Include links to your social media profiles in the footer of any company email you send out, including newsletters or lead nurturing emails. Building a following does take time, but there are many simple ways you can attract new followers.
  • HUBSPOT  |  MONDAY, MAY 21, 2012
    [Companies] 13 Things to Check Before Hitting 'Send' on Your Next Marketing Email
    In other words, what moniker are you using for your sender name -- your company name (robot), or the name of someone at your company (human). In other words, make sure you clearly identify who is sending the email, whether it's from a company or an individual. What a waste, right? And talk about embarrassment. Every single one.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, NOVEMBER 13, 2013
    [Companies] How to Drive Inquiries and Leads with a Blog
    More importantly, it helps people decide if they want to move forward with doing business with your company. Because the post is a little more technical in nature (in other words, it’s not fluff), it appeals to KoMarketing’s target audience — mid-size and enterprise B2B companies for whom mobile is a concern. However!
  • BIZNOLOGY  |  TUESDAY, DECEMBER 17, 2013
    [Companies] Your website sucks
    For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. Their sites were responsive before the responsive website was a thing. Alas, Unison is unique. And their clients are rare.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 16, 2015
    [Companies] The 5 Insights that help put the rules to work for you
    Please note that this is the blog of Find New Customers , the most likeable company in B2B marketing today. We work on that website almost every day to make it better and better, so please visit us if your company needs better sales leads. Something occurred at these companies to trigger their search for a solution like yours.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 8, 2011
    [Companies] Savvy Week in Review - July 8
    Content Development for B2B Companies by @spinsucks. With the short work week here in the US, we can't believe it's already Friday! Even though many of us enjoyed short vacations, the blog world was hard at work providing useful insights as always. Here are our favorite gems. Enjoy the weekend!
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Companies] The Ultimate Guide to Mastering Pinterest for Marketing
    Choose your company name as your username and complete your profile information, including a company description, logo, and a link to your website. For example, because HubSpot is a marketing software company, we could create a pinboard that features awesome visual examples of great online marketing. Not surprising. million.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 21, 2011
    [Companies] Always Thinking about B2B Social Media is a Requirement
    Your approach to B2B social media must be thoughtful if you are going to be successful in driving business for your B2B company. Can you read about examples of other companies’ efforts and think about the takeaways that apply to your company? How Social Digital Is Your Company? from Harvard Business Review blog.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 15, 2013
    [Companies] Sales Prospecting Perspective Weekly Recap - Week of February 11, 2013
    With the new tool, sales reps can type in a Job Title, Location, or Company and the search engine results will be all Linkedin profiles that match your criteria. So I typically reserve this section of the weekly recap to share a great piece of content I have run across throughout the week. Now on to this week's recap. Bossypants".
  • BLOG MY CALLS  |  TUESDAY, APRIL 2, 2013
    [Companies] Why Don't Marketers Demand More From Call Tracking?
    More than 2500 companies from around the world (85 countries to be precise) applied for the honor, and LogMyCalls won. We won because we're not a call tracking company. We're an analytics company that happens to do call tracking. Go with me to the land of pretend. You: "Sounds great. What does it do?". You: Silence. Anywhere.
  • JUNTA 42  |  TUESDAY, AUGUST 11, 2009
    [Companies] Are You Creating Necessary Content?
    When I talk with companies about creating content marketing , I usually talk about valuable, relevant, compelling and consistent content as core to a content marketing program. In this context, Mr. Magazine is focusing on media companies or magazine publishers, but it holds true for brands as well. Is it necessary? Recruit help.
  • HUBSPOT  |  THURSDAY, FEBRUARY 14, 2013
    [Companies] An Open Letter to Marketers: Make Love, Not Spam
    mean what many of us marketing folks do as part of our jobs at legitimate companies. Or maybe we have an employee create our own mass email list by scouring the web for email addresses at target companies. Dear Marketing Professionals, In much of the world, today is Valentine’s Day , a celebration of love. We can be better than this.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 26, 2010
    [Companies] Cookie Cutter B2B Sales Methodologies Don’t Work.
    About the Author: Wendy Boyce is the Social Media & Marketing Manager at marketing analytics company  SIGMA Marketing Group. Wendy Boyce. This can make your B2B marketing messaging a challenge. The secret to a successful B2B sales organization lies largely on the toolset provided to optimize or enable the sales process. Jump start sales.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Companies] 8 Clever Ways Brands Are Newsjacking the Election for Marketing
    So it only makes sense that other companies would take advantage of the country's interest in the election by creating creative marketing campaigns to promote their own causes. While questions are screened ahead of time, there has been a history of participants asking other questions when prompted by other companies.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Companies] The Nonprofit's Guide to Better Social Media Marketing Through Employees
    For example, if you typically post photos and videos on your Facebook page instead of company news, don''t ask employees to post company news to their personal timelines, either. If you''re not comfortable sharing content on your company page, you can''t expect employees to want to, either. Explain Your Goals and Strategies.
  • INBOUND SALES NETWORK  |  TUESDAY, JUNE 12, 2012
    [Companies] Your Story Sucks… and Your Sales Are Reflecting It.
    “We helped Company A increase productivity by 10% while cutting cost by 3%.” Nevertheless, why it works for kids explains why it will work for your company. The mentor provides guidance (you and your company/Obi Wan Kenobi). Every company, every product, every solution needs to have their own trust building stories.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 2, 2010
    [Companies] Manufacturers: 5 Tips to Make the Most out of Open House or.
    Take time during the slow periods to educate the distributor’s salespeople on the features and benefits of your offerings. 8′ Table cover with your company’s name $200. Im the master of one trade, founder of a B-to-B marketing communications firm to companies that target tradesmen in construction, industrial and MRO markets.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 27, 2010
    [Companies] Can the Yellow Pages Beat Google?
    But the venerable old Yellow Pages does have some distinct advantages over Google that have not been exploited, which I've shared with several regional Yellow Pages companies over the years. Between about 2005 and 2008, I was asked by three different former monopoly phone companies that burning question, "How can we beat Google?"
  • PWB MARKETING BLOG  |  MONDAY, MARCH 25, 2013
    [Companies] Great Example of Photos in Social Media [Infographic]
    Are there things your company can do to improve user engagement acorss channels?  With millions of potential viewers and rapidly growing social media platforms this better be something your company is thinking about. Sharing photos in social media often improves the chances that posts get views. That my friends is user engagement.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Companies] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    79% agree that companies that do not embrace big data will lose their competitive position and may face extinction. Senior executives polled in North America said their companies were using an average of 36 different data-gathering systems and vendors. Marketing has become synonymous with data and analytics. Why yes, I did. Forbes) 4.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 24, 2013
    [Companies] Are Your Social Media Messages Turning Off Buyers?
    Research has shown that buyers like it when a company makes their information available on social media. In a recent meeting an executive shared how messages from some of his connections on social media are a turn-off. Are you turning off your buyers before they buy? by Eric Wright on Inc.com). In an article in Forbes?BrandVoice, 
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 11, 2013
    [Companies] When It Comes to LinkedIn Endorsements, Are We Lemmings?
    We provide LinkedIn training and set up as well as personal and company profile optimization. LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse ), they can build quickly. But LinkedIn member, beware!
  • ANNUITAS  |  TUESDAY, AUGUST 9, 2011
    [Companies] Interview with Adam Blitzer, Co-founder and COO, Pardot
    It’s great to see them embracing some of the best practices that are preached by our industry – really looking to bridge the gap between sale and marketing, recognizing that the whole company should be working toward a common goal and using technology to make that happen. What steps should an organization take to avoid this?
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 19, 2010
    [Companies] Be Your Own Closet Monster
    Imagine that you are all recently laid off from your current company and decide to form a new competitor together.  What product features can you add to kick your company’s ass? What dirty little secrets would you exploit to make things miserable for your company? What tactics can you execute better? escwilliams@gmail.com.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 3, 2014
    [Companies] Marketing Leadership: 5 Steps To Learning Agility
    We need a new approach to help our companies grow. As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. We need to adapt to new business strategies, new ways of working and new challenges. The World Has Changed! Has Your Marketing. Most marketing stinks. Steps To Learning Agility.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 27, 2013
    [Companies] Can we really trust Google 2014?
    Each of these companies is doing its very best to take care of its shareholders. The company is expanding its promotional tools into mobile , providing you another “opportunity” to pay to talk to customers. (Photo credit: Steve Rhodes). For the record, I don’t think they are. Google killed Google Reader.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 15, 2010
    [Companies] Manufacturers: 6 Tips On How to Hire Independent Reps
    The Rep you hire should represent your company the way you want to be represented. have found that some companies like to bury their heads with IR’s and simply just count the RFQ’s and orders. Enjoy. I’m amazed at how Manufacturers choose Manufacturers Reps. The next question will have some of my Rep brethren squirming.
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 15, 2015
    [Companies] Do B2B Customers Want to Tweet a Purchase?
    If you look at the best customers of your B2B company, do you have some that have standard orders? Having companies order from you in public becomes another form of socially-promoted customer testimonial. Share why an approach like this would work or would not work for your B2B company either in the comments below or on Twitter.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 6, 2013
    [Companies] SEO for Marketing Executives
    Ann Handley –one of the top minds of content marketing–is fond of saying that companies need to accept the fact that they are publishers. Word cloud for content marketing. As I have been writing in this space for the last three posts, SEO is not just the domain of consultants. Typical Conversation Between an Executive and an SEO.
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 22, 2010
    [Companies] Stop Flushing Your Online Marketing Dollars Down the Toilet
    Some SEO companies keep doing the same old tactics – and you’re expecting but not getting great results. You need to crank out content that your prospects will find of value and that puts your company, product and services at the top of the list for the searches your prospects are doing. Tweet. SEO Has Changed.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [Companies] 5 Strategies that Fuel the Sales and Marketing Machine
    These, coupled with Salesforce.com, build the core toolset we use to generate new business at our company. At Marketo, every new customer sign-up is celebrated, literally with a cow bell and applause, not only by the whole sales team, but by marketing and the rest of the company. It was, however, more than that.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 22, 2013
    [Companies] 3 Steps to Using Data in an Imperfect Data World
    Creative: Create Serendipity Serendipity isn’t a banner ad or landing page that knows your name, company or industry. Data is reinventing the online advertising market. Today, algorithmic media buying is one of the fastest growing areas in online advertising and without data, it wouldn’t even exist. Glad you asked.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 5, 2011
    [Companies] Go Beyond the Marketing Motions
    How you can actually entice more people in your company to write blog posts. Many marketers work on one project at a time. They need to create an email marketing campaign or it's Tuesday and the blog post should go up. There are standard execution tactics that go with each one. Yes, I know, I can find inspiration anywhere!].
  • HINGE MARKETING  |  FRIDAY, MAY 2, 2014
    [Companies] Google+ 101: What it is and Why it’s Valuable for Professional Services Firms
    For example, you could create a circle for “professional services marketing” in which you include people and companies you follow that are in professional services marketing. These pages may appear in Google search results when people search for your company name. Curious about Google+? What is Google+? Congratulations!
  • PAUL GILLIN  |  TUESDAY, AUGUST 20, 2013
    [Companies] How to Get Salespeople Aboard the Social Media Train
    Ask for a blog entry on what they like best about sales, why they came to work for your company or 10 reasons to love the local football team. One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. think they’re worth sharing. Lemons into Lemonade.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 14, 2013
    [Companies] How to Take a Boring, Weak Renewal Email and Turn it Into a Powerful Renewal Campaign
    company name]. Note: I’ve removed the company name to protect the guilty. Let’s first tackle what this company did well, shall we? There are many companies who don’t even bother to nudge customers about upcoming account expirations. Thank you for your support! — A few days ago, I received the above email. Direct.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 21, 2011
    [Companies] How do your successful salespeople leverage social media for selling? Part 1
    In your existing organization, there is the sales team, but I’m thinking the rest of the company is a gold mine of potential introductions — especially founders, longtime employees and others who have spent a long time in your industry. Using your own Twitter account, follow those companies and individuals. “ Miles Austin.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 9, 2011
    [Companies] Losing the Battle. Winning the War.
    Some time ago, I traveled out to the West Coast to interview with a $100MM software company. Andrew left the company soon after. “I have others who do this, but having met you and seen your ideas and energy when you interviewed at my former company, I think this would be easy and fun.&#. didn’t get the job.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 15, 2011
    [Companies] What’s your biggest B2B marketing challenge?
    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities for sales teams, they turn to lead generation companies like Find New Customers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 31, 2011
    [Companies] Into the Matrix: Revenue Performance Management at Dreamforce #DF11
    Christine Heckart, Chief Marketing Officer of NetApp, explained how the company realized the need to integrate their marketing across a global enterprise. Both companies described their journey towards Revenue Performance Management as ongoing and intensive, but worth it. Take the red pill and gain access to one view of the truth.
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Companies] Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
    In partnership with HubSpot, SEOmoz will soon release the results of its 2012 SEO & Internet Marketing Survey , in which more than 6,400 online marketers answered 54 questions about the state of the industry, their companies, and their work. In this post, we'll share some of the survey's key findings. Social Media Is Going Strong.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 12, 2014
    [Companies] How to Get into Hot Water With Mobile Marketing
    Provide people with the information to opt in when you send emails, when you advertise in traditional channels like print, radio and television, and also when you post to your company’s social networks or website. By Kerry Gorgone, {grow} Contributing Columnist. Talk about a captive audience. All mobile marketing communication must be opt-in.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JULY 18, 2012
    [Companies] 5 Points from the 2012 Buyersphere Report
    This may be due to having more to learn and less confidence that they're making the right decisions to grow their careers, as well as meet company objectives. John Bottom from Base One was thoughtful enough to send me the latest Buyersphere Report - hot off the presses. You can read his initial thoughts and download your copy here.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 5, 2012
    [Companies] Creating An Office Space As Welcoming As Your Website
    Jeffrey Hayzlett , star of the Mad Marketing TV 2012 kickoff show, talks about reading the “mood” of a company by walking around. Your company’s website is probably spectacular. Use your lobby to introduce new clients to your company without having to say much of anything. This ties right into this post.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 27, 2012
    [Companies] If Content Is King, Then What’s Queen?
    Given the infinite number of marketing channels available, how do companies find the right “Queen” to suit the needs of B2B customers? Which approaches have been the most useful to your company?  But great content doesn’t distribute itself.  And so this begs the question: If Content Is King, Then What’s Queen? Wikipedia.org/Alan Light.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 24, 2012
    [Companies] Which Industries Love Marketing Apps the Most? [CHART]
    So we decided to revisit the data and see if there is a preponderance of app adoption by industry. We looked at two dimensions of the data – average app volume refers to the number of times an app is used across campaigns and app diversity reflects the number of different types used. Drum roll please…a few surprises came out of the data.
  • MARKETRI  |  TUESDAY, FEBRUARY 5, 2013
    [Companies] Starting to Think About Purchasing B2B Marketing Services?
    As the owner of Marketri for almost 10 years, I have been on many, many B2B company prospect calls. How is Marketing different than Sales (Business Development) and does my B2B company need both? A. Your B2B marketing program will raise awareness in target markets about your company and its products and services.
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 27, 2013
    [Companies] Join @SocialEmployee (McGraw-Hill, 2013) Google+ Community
    With our new McGraw-Hill book, The Social Employee: How Great Companies Make Social Media Work , now among Amazon’s top sellers in several business categories, we have found ourselves engaged in a wealth of exciting conversations regarding the content of the book. Peak inside The Social Employee and order your copy today!
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 18, 2014
    [Companies] In Content Marketing, every word matters. Thus Buyer Personas matter!
    If your company is looking for a very well-connected award winning BtoB marketing expert, just fill out the form below. In order to use the right words in Content Marketing, buyer personas are essential. There is a great post at the Buyer Persona Institute by Adele Revella, a good friend of mine, entitled. Surveys are not buyer personas.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, AUGUST 12, 2009
    [Companies] Genius.com Accelerates The Close Part 2 - Smashmouth Review
    As opposed to the obligatory comment from the company, I asked if I could speak with a power user. In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro. Since then, we've had the opportunity to work with and evaluate Genius Enterprise. The one liner summary: marketing automation and sales enablement with a 2.0 twist.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 9, 2015
    [Companies] The Rise Of Emoji Marketing
    Some brands are using the rise of emoji marketing to help them reach their target audience such as with this “ Emoji Translation Guide ” from marketing technology company Hubspot and this “ What Emojis Really Mean. In this example, Budweiser used Emojis to celebrate the American 4th of July holiday: What Are Emojis?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 9, 2010
    [Companies] B2B Social Media Monitoring and Crisis Communication
    A well thought-out crisis communication plan has always been a necessity for many B2B companies, although larger companies, or especially public companies, are the ones who generally create them. Many PR professionals recommend that all companies should have something in place. Starting a Crisis Plan.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 17, 2009
    [Companies] ClickInsights: What was your "Aha" moment in 2009? - Part 2
    Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. Blogs. Books.
  • SYNECORE  |  TUESDAY, APRIL 30, 2013
    [Companies] SoLoMo: The What and the Why
    In the past, a company’s social, local, and mobile marketing efforts have been silo-ed. There is currently much buzz, and much debate, in business and marketing circles over the meaning and usage of the term SoLoMo (social, local, mobile). WHAT IS SoLoMo? Mobile is the medium of connection between your brand and its prospects and customers.
  • HUBSPOT  |  SUNDAY, MARCH 23, 2014
    [Companies] How to Work Less, the Modern CMO & More in HubSpot Content This Week
    Fundraising software company Bloomerang recently surveyed over 9,000 small- and medium-sized nonprofits to determine exactly how they use social media. This week in HubSpot content: time. It structures our days; it structures our lives. Lewis. As time progresses, businesses must adjust to keep up with trends and the evolving industry.
  • SYNECORE  |  WEDNESDAY, APRIL 9, 2014
    [Companies] Determining Your Goals: Tips to Get You Started on a Website Redesign
    desire to simply increase website traffic is never an adequate goal as gaining more visitors does not necessarily mean you will meet any of your business objectives; for instance, you may receive a high quantity of low quality traffic through visitors who never engage with the company. Design the organizational structure of your website.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, OCTOBER 1, 2010
    [Companies] Building Benchmarks - 3 Main Approaches
    While the ultimate goal is, of course, a plan that looks into the future and maps revenue efforts to company objectives, the simplest plan to get started with is an incremental adjustment of past performance. As the market, technologies, competitors, and your own capabilities change, you must continually adapt, learn, and optimize.
  • WRITTENT  |  THURSDAY, OCTOBER 17, 2013
    [Companies] 10 Types of Content Marketing You Should (and Shouldn’t!) Outsource
    35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. Subject matter expert Sunil Ramjaran is a strong proponent of thoughtful content outsourcing as a way for companies to leverage the most expertise possible. Blog Management.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 14, 2013
    [Companies] Leave Your Ego at the Door
    Every time I sit down with sales executives from Fortune 500 companies to small startups, they all start with the same story: just how “amazing” they are. and they will describe ad nauseum just how their company is amazing and why you should think they are amazing too. They will go on for hours and hours if you let them….and
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Companies] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    In my work consulting, coaching, and speaking to various organizations on how to leverage social media for their business objectives, I sometimes come across some that I feel can be role models in terms of how they utilize social media for their company. Please briefly first describe your role at Towers Watson. Absolutely! B2B Sales Bloggin
  • REPUTATION TO REVENUE  |  WEDNESDAY, NOVEMBER 18, 2009
    [Companies] Reengineering the white paper, part 1
    Our basic idea was that, although white papers have flooded the Web for years, and more and more companies are investing in them to help demonstrate expertise and thought leadership, the reality is that most of them are pretty bad. they are developed and marketed the right way. Photo by kevindooley.  .
  • VIEWPOINT  |  TUESDAY, JULY 23, 2013
    [Companies] Wanna Win? Jump Up the Lead Quantity and Add Nurturing!
    Look into Optify (for agencies or small-to-medium companies), HubSpot, Marketo, eTrigue, Pardot, Velocify (formerly Leads360), Fision, NetSuite, Spark, etc. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Companies] 3 Ways to Use Buyer Personas to Shorten Your Sales Cycle
    recently got into a debate with the CMO of a SaaS company. Research from The Aberdeen Group found that companies that had highly aligned sales and marketing organizations achieved, on average, a 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease in revenue. 3) Sales Call Planning.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 1, 2014
    [Companies] 8 Ways to Improve Your B2B Content Marketing Video
    B2B companies should take note of this survey too, since online video can help support a business’s overall content marketing plan. Viewers who are interested in your content might want more, and a title card will help them remember your business name and your company’s visual branding. 5. Keep it short. ?Internet Use inserts.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 8, 2012
    [Companies] Show Me the Money! CEOs Want to Hear About Revenue
    An organization is ultimately all about generating revenue.  In today’s video blog post, I explain when marketing and sales work together on a single revenue cycle, it’s like flipping on the high beams to see further out and understand how a company’s revenue stream is going to perform in the future. by Phil Fernandez.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, APRIL 8, 2012
    [Companies] Are Your Prospects Scared to Talk to Strangers? [CHART]
    Since emails from a salesperson are typically more relevant with prospects who are further along in the buying cycle, we expect better engagement when they see an email from a person at a company they are already talking to.   We also observed a drastic difference in open rates of 35.4% versus 7.2%
  • AD YOUR COMMENT HERE  |  FRIDAY, SEPTEMBER 17, 2010
    [Companies] Fall Trends: Location, Mobile and Group-buying
    For the consumer-focused company, this trend is taking off with incredible speed. Companies like Groupon , Gilt , Ideeli and others have pioneered the group-buying movement, bringing great deals to the consumer and foot traffic through the doors of businesses around the country. Location, location, location. We know. Mobile devices.
  • FATHOM  |  WEDNESDAY, JANUARY 16, 2013
    [Companies] Healthcare Marketing Insight from New Pew Report [Health Online 2013]
    American adults who answer “yes” to this question now have proven company … as in 35% of them. Have you ever gone online specifically to try to figure out what medical condition you or someone else might have?
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Companies] Savvy Week in Review - November 16
    Enterprise-Wide Content Marketing: One Company's "Crazy" Vision - by @soloportfolio via @cmicontent. Happy Friday, everyone! This seems to be a productive week sandwiched between the hurricane and Thanksgiving. We hope that you have felt as energized as we have. Here are some of our favorite posts from the week. Never fear.
  • MARKETING ACTION  |  MONDAY, DECEMBER 22, 2014
    [Companies] What’s the Word? New Additions to the Digital Marketing Glossary
    Check out a few examples of companies that are getting it right (and a few that are doing it wrong). For example, during a power outage, a flashlight company might add a hashtag about a local blackout to promote their product. Companies should tread carefully when trying to jack the news. Geographical Targeting. Newsjacking.
  • WRITTENT  |  THURSDAY, MAY 23, 2013
    [Companies] 10 Great Advantages of Outsourcing Content Creation
    For example, if you’re in charge of the company blog but don’t write well, don’t understand SEO or blogging, or don’t know enough about your industry, hiring a blog writing service to take care of it for you is a smart idea. Original Image Credit:  radixpower/photobucket.com. 1. Outsourcing saves you money. Outsourcing saves you time.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 3, 2012
    [Companies] February Fan of the Month – Christine “CK” Kerley
    The  B2B demand generation and global marketing company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. ( @cksays on Twitter). This young lady is a dynamo and passionate marketing expert. cannot wait to have her as my guest on  Mad Marketing TV.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 10, 2010
    [Companies] Marketing Automation Acceleration Package – our exciting new service
    Companies today need a Chief Content Officer. a.k.a. Ferrari’s collecting dust. Bottom line: Software is an enabler. It’s a top of the line race car, like this red Ferrari. You need to outrun your competitors. That’s the car that can do it. But a race car needs racing fuel and an expert driver. Few businesses have them.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 10, 2010
    [Companies] The Fearless Competitor introduces you to Marketing Automation service
    Companies today need a Chief Content Officer. Find New Customer s is pleased to announce the new Marketing Automation Acceleration Service to help purchasers of Eloqua , Marketo , SilverPop and the like to get full value from their investments. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation.
  • BIZNOLOGY  |  FRIDAY, MARCH 13, 2015
    [Companies] Data Driven Sales 2.0
    For B2B companies, it’s not the vaunted Big Data, but rather the availability of just lots more data on prospects and customers.  Regardless if it’s from data compilers, list companies, social media or directly from the prospects and customers the deluge of data is upon us.  Data-Driven Sales 1.0. Data-Driven Sales 2.0. Like this post?
  • WEBBIQUITY  |  WEDNESDAY, APRIL 17, 2013
    [Companies] How to Tame Panda and Penguin with WPO
    An informative and consistently updated company blog serves as the core of a social media strategy, provides a natural outlet for keyword-rich fresh content, attracts links from diverse but relevant sources, and will likely rank well on its own as well as contributing “link juice” to your top-level domain. Guest blogging.
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [Companies] 5 Tips for Maximizing Your Marketing with Google AdWords
    The question: “Should my company use Google AdWords?”. And for many companies, AdWords definitely IS worth it because it delivers measurable ROI. Here’s an example: Let’s say your company specializes in restoring classic British sports cars. (My first car was a ’73 Triumph Spitfire. The trick, of course, is in the execution.
  • BLOG MY CALLS  |  MONDAY, OCTOBER 21, 2013
    [Companies] 5 Reasons Conversation Analytics Matters
    Companies that invest in in-depth analytics have a three-year revenue growth that is more than 40% higher than other companies. This is a Fortune 100 company''s dream. 4) It Was Previously Untapped. This post won''t be that specific. We spoke about Conversation Analytics in mid-2013 at SMX West. But, he was right.
  • MARKETRI  |  THURSDAY, SEPTEMBER 19, 2013
    [Companies] Marketri President and Owner Debra Andrews Presents “Structuring the Marketing Department” Webinar for Accounting Professionals
    September 19, 2013) – Marketri LLC , a full-service, business-to-business (B2B), marketing consulting company, is pleased to announce that on September 19, 2013 at 1:00 p.m. The firm is headquartered in the greater Philadelphia area and partners with growth-minded companies throughout the United States DOYLESTOWN, Pa.
  • SALES INTELLIGENCE VIEW  |  MONDAY, AUGUST 29, 2011
    [Companies] 15 Posts on Why Cold Calling Is On Its Way Out the Door
    Startup Company Eliminates the Cold Calling With Twitter  - Social Media Examiner. Every morning I arrive to work, I spend about an hour or so scouring the discussion boards of LinkedIn. Working in social media, I have seen the unbelievable results of building relationships and generating leads through social selling. Opportunity Engineers.
  • MARKETING ACTION  |  THURSDAY, JUNE 5, 2014
    [Companies] David and Goliath: How Small Players Beat Out the Big Banks
    The marketing game used to involve saturating the market to the fullest extent of a company’s pocketbook. Editor’s note: This post was originally published in the National Mortgage Professional Magazine. With limited marketing budgets and resources, competing for customers with the big banks is no easy feat. But the game is changing.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Companies] Is Outbound Marketing Dead?
    For instance, after a lead converts, they are more likely to next want information about your company before getting a price quote or product demo. Instead, companies took advantage of the strengths of each medium to refine their marketing strategies. Especially when used with inbound marketing. It’s not that simple. They still do.
  • CMO ESSENTIALS  |  FRIDAY, MAY 15, 2015
    [Companies] 4 Marketing Roadblocks to Customer Obsession
    And if you’re a newer company that sells high-value products or services to enterprise brands, this can take even longer due to less data and unique buying journeys. 3. B2B marketing used to be a simpler proposition—conduct market research, agree on a creative and compelling message, and execute campaigns around that message.
  • EMAGINE B2B BLOG  |  TUESDAY, NOVEMBER 27, 2012
    [Companies] 5 More Tips to Better Website Conversion Rates: Part Two
    We recommend demo form fields be limited to first, last, email, phone number, company name, and a comment box. Visitors need to be guided into next steps in a gentle, easy to understand way, especially when it comes to the all-important conversion involving contacting your company. stacking your calls of action in order of importance.
  • CONTENT MARKETING TODAY  |  MONDAY, MARCH 12, 2012
    [Companies] Be Compelling In Your Advertising Message | B Squared Ads
    Did you ever look at a company’s brand and think, that’s stupid, or that’s weird? Or maybe you’ve wondered what on earth they’re trying to say.Don’t look now, but people could be saying that about your own brand message.A compelling message gets attention. Via www.bsquaredads.com.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Companies] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    Some of these considerations are specific to your company, and can skew your data if you forget to do them (or do them wrong). If you are an international company, you may have domains for different countries or languages. To avoid this, your website should be able to exclude your company's IP. Enter UTM parameters.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 8, 2014
    [Companies] The 3 Best Viral Video Campaigns of 2013
    multitude of people ( Jimmy Fallon ), groups ( the Norwegian Army ), companies ( Google , Facebook ), schools etc. The videos served as a quick and funny way to contribute to the virality, all while subtly promoting particular companies, sports teams ( The Miami Heat have one ) or products. Happy New Year! Excellent question!
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 31, 2015
    [Companies] Employee engagement using iBeacons: The Misys case study
    Our task was to create an army of brand ambassadors across the company - informed, educated and inspired as part of a programme to launch the new Misys brand. Who said innovation was the sole domain of B2C marketers? However, if you dismissed proximity marketing as the sole domain of B2C marketers, it may now be time to reconsider.
  • VIEWPOINT  |  THURSDAY, JANUARY 9, 2014
    [Companies] Lead Generation Lies That are Wreaking Havoc with Your Sales
    Au contraire – B2B companies often struggle more than B2C to create a personal brand that prospects can connect with and trust. Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. Voicemails are a waste of time. Outbound calling is interruption marketing. Write it and they will come. Hogwash!
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Companies] 5 Tips to Be a Lean, Agile Inbound Marketer
    Traditional companies build a product at scale, then launch and sell it at scale. Successful companies are the ones diligent enough to keep pivoting until they get it right. (5) Be Entrepreneurial, Even if You’re Not a Startup: So you work at a big company and think you can't innovate? Lean What? right away. WRONG!
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