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  • SOCIAL MEDIA B2B  |  FRIDAY, APRIL 22, 2011
    [Companies] Customer Service Ideas and Examples for B2B Social Media
    While they are not specific to B2B companies, and some are not even about social media, they provide good examples for how all companies should be thinking about customer service. So how come most companies struggle to maintain consistency? Today’s posts are about customer service. from Phaseware Files. That’s right.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 13, 2011
    [Companies] 9 Reasons to Make a Software Purchase in December
    Chances are, your company has the cash right now, even if a software purchase isn’t currently budgeted. American Companies are sitting on record levels of cash. Lead Management is a proven technology delivering real value to companies like yours. Is your company making any software purchases or upgrades this month?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Companies] Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
    How is your company aligned to deliver/support cloud services to your customers? How has this affected your company’s ability to deliver/support cloud services to your customers? All of this data along with company profiles is accessed in the cloud directly in salesforce.com. What do you do? When was it formed?
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 3, 2013
    [Companies] Should You Outsource Your Marketing? A Cost Analysis
    Your company gets a senior-level, outside, strategic viewpoint. If you’re considering hiring marketing staff, one of your options is to outsource this key function. To decide if outsourcing is an option for you, do a simple cost analysis. What are the costs of hiring versus outsourcing? Salary. Benefits (35%). Bonus (20%). Annual Total.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 28, 2013
    [Companies] B2B CMO – What Type of Ethical Manager Are You?
    If their company does not have an ethical culture, they may not be able to stand up for what is right according to their personal standards. Ethical marketing? Is it an oxymoron? Here are four ethical types of marketing executives and how to identify them. Egotistic or relativistic marketers. ” 2. Legalist marketers. Moral strivers.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 18, 2012
    [Companies] More Marketing Will Be Outsourced in 2013
    67% of the companies surveyed use temps and contractors,  71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? plan is more important than ever.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 24, 2012
    [Companies] Dear LinkedIn Member – About Your Invitation To Connect
    We are known by the company we keep. Please tell me who you are and how we know each other. Because I do not have ESP. Nor do I have a photographic memory of recent people whom I’ve met. Please, help me with a reminder of how we know each other and a compelling reason to accept your invitation. But we’ve never discussed anything.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 11, 2011
    [Companies] B2B Marketer: How are You Going to Win the War?
    Of the three options, it seems to me an attack strategy could net the most results, although it depends on the strength of your company, the strength of you competitors, and the lifecycle stage of your industry. Since it’s Veteran’s Day I thought this blog entry might be timely. strat·e·gy    strate -j?. Merriam-Webster.com.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 2, 2011
    [Companies] B2B Marketers: It’s Time to Apply the Stockdale Paradox
    In the book Good to Great, Jim Collins wrote about how great companies confronted the brutal truth, yet never lost faith in their vision of success. B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. What does this mean for marketing? Understand your customers.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 27, 2011
    [Companies] Is It Time for a B2B Marketing Audit?
    Many companies want to market to a broad audience or the wrong audience. Tweet. In today’s economy, every dollar you spend on marketing must produce results. Are you sure that the marketing you spend money on is working? As a new year approaches, this is a perfect time for a marketing audit. Bad strategy. The wrong results.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 3, 2014
    [Companies] Are You Making These 5 Common Content Marketing Mistakes?
    He explained that “Youtility” is the concept of providing valuable content for your readers and customers, to the point where your company becomes valued, trusted, and synonymous with being useful. So when the time comes to make a purchase, your company is the obvious choice. Don’t Know Your Audience. Wait, what?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Companies] 5 Reasons Your Business Should be Sponsoring Social Media Events
    If the target audience for your business is using social media, which is increasingly the case, it makes business sense for your company to start participating in these events through event sponsorship. More reasons you have for companies to sign on and sponsor these events? 10 of the 12 ConnectOC Organizing Committee Members.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 13, 2010
    [Companies] Top 5 Social Media Trends For The B2B Marketer
    While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 26, 2010
    [Companies] Is Lead Nurturing Possible Without Lots of Content?
    Often a company can turn every blog post into a step in a nurturing campaign, highlighting the key points of the post.   company spends lots of resources on customer marketing creating case studies that can be reviewed by prospects.  What I thought was the exception was actually the norm.  What can they do? What can they do?
  • ENGAGE  |  THURSDAY, APRIL 7, 2011
    [Companies] 5 Things Brands Want from Facebook Fans Besides Money
    Need help naming your company mascot? R OI doesn’t always come in the form of cold, hard cash. Though your CFO might get nauseous at the notion of outcomes she can’t put in the bank, there’s a ton of value to be derived from Facebook fans that doesn’t make the cash register ca-ching. At least not directly. Need to test a content idea?
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Companies] How Manchester United Revolutionized Sports Marketing
    A family receptionist would greet them and offer a surprise like a seat upgrade, a free gift, or a chance to meet a player,” says Mark Bradley, founder of The Fan Experience Company , a consultancy that worked with the club. 'Ask me which English soccer, uh, football team I would support and I would say Liverpool. Have a Backstory.
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Companies] Capture Customers’ Imagination with Corporate Journalism
    To be clear, corporate journalism is not writing an article about your company’s new product or promotion. You should know your readers better than anyone else in the company. It was about how we brought 4 million unique visitors to our company’s website. 'There’s an information overload and you can feel it.
  • BIZNOLOGY  |  FRIDAY, MARCH 29, 2013
    [Companies] Social Media Listening Is Sound Business Practice
    Most companies don’t even listen, so jumping to listening AND responding is running before being able to crawl. Photo credit: highersights. How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? Why is listening so hard for people? Yes and no. Human Resources.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Companies] B2B Marketing Myth-busting, Redux
    Companies go 100% digital at their peril. Photo credit: Wikipedia. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them. Myth No. 1:  Lead generation is the top job of B2B marketers. Well, maybe it’s more of a misconception than a myth.  
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 19, 2009
    [Companies] Advanced Lead Scoring Secrets — Moving from ‘Good’ to ‘Great’ as a B2B Marketer
    Note that this pattern will differ by company, product and industry.) For companies looking to optimize each  marketing campaign in  b2b lead generation who wish to improve the way they acquire customers , Find New Customers is the place to go. A great post penned by Adam Needles, Director of Field Marketing at Engage B2B. Enjoy.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 27, 2012
    [Companies] New Survey Shows that Mobile is Important to Professional Tradesmen
    small companies place importance on wireless communications and smartphones for their businesses. It should come as no surprise to anyone that smartphones and tablets are changing the way we all communicate and do business. This couldn’t be more true, especially for small businesses like contractors. recent survey by Cargo and Inc.
  • HUBSPOT  |  THURSDAY, AUGUST 2, 2012
    [Companies] 7 Awesome Olympics Campaigns to Inspire Your Marketing
    Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. Proctor & Gamble, a company that doesn't directly relate to sports or the Olympics, came up with an angle for this campaign that everyone can relate to. seems like a perfect opportunity for marketers, no? Enjoy!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Companies] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    According to our 2013 survey , companies with 30+ landing pages generated 7 times more leads than companies with 1 to 5 landing pages. Meanwhile, companies with 40+ landing pages generated 12 times more leads than those with 1 to 5 landing pages. 'The following is an excerpt from our new guide, Inbound Marketing MythBusters.
  • HUBSPOT  |  THURSDAY, DECEMBER 13, 2012
    [Companies] How to Run a Last-Minute Holiday Campaign Using PPC
    Isn’t it extremely annoying when you click on an ad promoting a great discount special, only to be sent to the company’s homepage once you click? Let's walk through an example of how you might optimize a PPC campaign for the holidays, using a hypothetical company that specializes in cat toys. It’s that time of year again. What Is PPC?
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [Companies] Content Curation Grows Up, Original Content Still Key
    So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. imagine within 2 years a company ‘content curator’ will be as important as any other position found therein. Heres what they found. Bookmark the permalink. Highlight.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Companies] Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
    Seated around a cozy dinner table, I asked him a question that’s been burning inside me since my very first day here: "Does HubSpot’s culture -- or, by extension, any marketing company''s culture -- favor the extrovert?". He assured me I could -- I wasn''t the first introvert (nor would I be the last) to join the company.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, MAY 17, 2011
    [Companies] Marketing to Multi-Media Multitaskers?
    For companies that rely on TV or the Internet to communicate with consumers, these findings regarding the physical behavior of multi-media multitaskers raise questions about the effectiveness of both channels as a means to garner the attention of potential customers. Death of the Mono-Media Environment? just 7.5% of all computer gazes, and 2.9%
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JULY 29, 2011
    [Companies] NewsCorp Phone Tappers Still Dancing; Airbrushers & Pie-Throwers Brought to Justice; Wendi Deng Dodges Lawsuit
    News Corp’s deputy COO, James Murdoch, has survived that company’s first board meeting since the phone tapping scandal broke – winning support of its senior independent directors. The ASA claimed both ads exaggerated the benefits of L’Oréal’s beauty products, were misleading to the public, and banned them from future publication.
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 31, 2013
    [Companies] Online Marketing Trends for 2013
    Local companies have never before had so many affordable tools available to understand how to improve local search results, engage with customers and measure their success. Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013.
  • WRITESPARK  |  TUESDAY, AUGUST 14, 2012
    [Companies] Justifying the Cost of an Experienced Freelance Writer
    Interact with customers and subject experts, including high-level executives, in a way that maintains a positive perception of your company and the marcom department. "How long have you been freelancing?" is a question I rarely hear when I am discussing my copywriting services with a potential client. The reason? Value Area. Project Focus.
  • DIGITAL VOICES  |  WEDNESDAY, JULY 18, 2012
    [Companies] SMS - The Mobile Marketing Road Less Travelled
    While I personally wouldn’t recommend adopting SMS as a way to advertise in general (I as a mobile user would completely rebel against a company who was spamming me…) I must admit I wouldn’t resent receiving the odd SMS-based coupon to a nearby restaurant or store as I was walking around downtown… What do you think?
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 13, 2011
    [Companies] Content Marketing in 2012
    Arnie Kuenn - Most large companies will finally optimize their sites for mobile devices and many will offer phone apps. Content Marketing Institute asked the speakers for Content Marketing World to make a series of predictions. Here's a summary of what they expect 2012 to bring in the content marketing space. View Original Article
  • CLIENT BRIDGE  |  TUESDAY, MARCH 22, 2011
    [Companies] Dispelling Myths about the Youth Market
    Most companies haven't gone far enough. The youth market has an almost mystical allure, given their combined spending power of almost $40 billion. So, marketers try to accurately target their strategies to reach that market. But marketing to the youth market is fraught with myths. Online gaming may be a better way to reach them.
  • CLIENT BRIDGE  |  MONDAY, MARCH 14, 2011
    [Companies] Mistakes to Avoid When Purchasing a Marketing Automation System
    Ignoring References References tell you what kinds of companies have previously succeeded with the system. Marketing technology specialist David Raab provides some insights on how to choose a marketing automation system. Avoid the following errors: Buying Because Everyone Else Is Buy a marketing automation system because you need it.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 16, 2013
    [Companies] Marketing Continues to Drop the Ball for Sales in online marketing programs, as per Crain’s B2B study market
    The survey also revealed that for many companies, the sales cycle has actually gotten longer over the past three years: 43 percent of respondents report a slowing of the sales cycle, putting more pressure on the online marketing mix to nurture leads through a prolonged purchase process. FNC reaction: Companies continue to swim in Red Oceans.
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 19, 2010
    [Companies] Assessing the Maturity of Your Referencing Process
    This helps them confirm which company is the better and safer choice. This post, hopefully, can help you determine how mature the reference process is in your company. Are they companies of a similar size? Your company and your brand are built based on your reputation which depends on people saying good things about your work.
  • B2B MARKETING MENTOR  |  WEDNESDAY, JUNE 26, 2013
    [Companies] Google+ Debate Results: Cold Calling is Shifting to Warm Calling
    The panel answered three questions: Given how the Web has empowered B2B buyers, is cold calling still relevant in the Internet Age–and are companies still generating an return on investment (ROI) on it? Click on the video above to hear what our speakers had to say. Here are the key takeaways from the discussion.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 14, 2013
    [Companies] 10 Questions about B2B Blogging Answered
    Blogging for B2B companies starts with personas. This conversation gets much harder when the person in question is an executive, or someone on the PR team who wants to publish company news on the blog. The only reason to ask this question is if your B2B company is not getting any results from your blogging efforts.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 17, 2014
    [Companies] Your Enterprise’s (Almost) Unfair Competitive Advantage
    Getting your company leadership to agree to exact KPIs ahead of time makes it easy to measure marketing automation’s success month by month. Many marketing automation software companies offer to send tactical consultants into clients’ offices to help implement marketing automation one detail at a time. Celebrate the small victories.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Companies] Can Virtualization Drive Savings? A Quick Estimation Method.
    Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. Quick Estimation Method. They do if they are.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Companies] ROI conversations at the wrong time will get you nowhere
    Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. We call this trend frugalnomics. Think Again.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Companies] Discretionary IT Budget up for Grabs: Are Your Sales & Marketing.
    Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. IDCs latest predictions point to a 3.8% Think Again.
  • TOM PISELLO  |  WEDNESDAY, JULY 7, 2010
    [Companies] Tom Pisello: The ROI Guy: How to Break Free of the Pack.
    These assessment tools can be used directly by customers, or in engagements by partners / sales professionals to diagnose the most pressing needs - comparing the companies IT and business tool optimization versus peers. B2B Companies are Really Content Companies, But is. Wednesday, July 07, 2010 How to Break Free of the Pack?
  • TOM PISELLO  |  TUESDAY, AUGUST 24, 2010
    [Companies] Alinean Adds Six New B2B Customers
    Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. CIO Priorities for 2011 Indicate Continued Frugaln.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 1, 2009
    [Companies] How the Buying Process Has Changed, and How It Hasn't: Notes from the Field
    The deer that ran into my car on May 21 provided still more posthumous marketing insights when the insurance company declared my car a total loss and I had to buy a new one on short notice. auto response – AutoFigures.com (Honda service company) 11:46 a.m. But product and responsive salesmanship still make the difference. 10:08 p.m.
  • REPUTATION TO REVENUE  |  MONDAY, OCTOBER 25, 2010
    [Companies] Is sales enablement dead?
    Sales enablement companies like SAVO are growing like gangbusters. Sales Enablement is a huge topic in B2B these days. Forrester's upcoming forum is a great example.). The activity makes sense. And this isn't just talk. Sales enablement is a big area for investment. So, this is great news for marketers, right? Well, I wonder. Indeed not.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 23, 2014
    [Companies] Take Your Questions To The ‘Targeting’ Twitter Chat
    Rob works with a number of key accounts, from Small-Medium to Larger-sized, global enterprise companies, coaching eMarketing best practices, across different industries. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua. Eloquestions ’.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 10, 2010
    [Companies] Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search
    This also helps you build a history which helps highlight the fact that you are a real person who will respond back should a company or person reach out to you. Follow the companies that interest you and get a feel for their culture. Follow potential target company employees, recruiters, and industry leaders. Enough said.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Companies] 12 Suggested Security and Privacy Guidelines for Social Media
    She said she was sitting down to update her company’s social media guidelines and asked her network for suggestions. 'Recently a colleague of mine who’s a social media marketer posted a question on Facebook. Featuring Contributions from Global Thinkers.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 1, 2012
    [Companies] 47 Essential Social Media Tools for Content Marketers
    Yammer  - It’s Twitter for inside the company walls. Now a Salesforce.com company. It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. Which ones am I missing that you cannot live without? The Basics.
  • JUNTA 42  |  WEDNESDAY, AUGUST 11, 2010
    [Companies] 7 Reasons Print Will Make a Comeback in 2011
    Jeff Jarvis recently wrote about how media companies need to ignore print.  And if you are a media company that relies on most of your revenue for print, you need to post Jeff's article on your forehead. Okay.there, I said it. Yes, in the era or iPads and Apps, there is still a role for print. He's right. Opportunity?
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Companies] How to Create an Ecommerce Checkout Experience Shoppers Don't Hate
    This post will show ecommerce companies how to set up their checkout experience for the least amount of pain and agony for their customers, and enjoy better shopping cart conversion rates as a result. 4-night trip to New Orleans, flight and hotel included, for $499? Awesome! Buy Now! My login information? There's no guest checkout?
  • LEADER NETWORKS  |  MONDAY, MARCH 22, 2010
    [Companies] Social Media and Cloud Computing: A Call to Action for IT Leaders
    Cognizant is a large company that brings IT, business process and strategic consulting to organizations worldwide. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. If you want to control the outcome, control the process" remarked Andrew McAfee.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 10, 2010
    [Companies] 9 Ways to Use LinkedIn for Smart Professionals
    Sometimes they’re too vague to be useful, but sometimes they give you a full person/company name listing.Whenever that happens, I check the person out, and if they seem like a prospect I shoot them a message. If you haven’t already built a profile on LinkedIn, I recommend it. The blog tool. Great, free way to spread your blog!
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 25, 2013
    [Companies] Highlights of this week’s best posts at the Fearless Competitor blog
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. 'The weekend has arrived and this is a new thing we will be doing on Saturday’s (at least till college football starts). We’ll be sharing highlights of the week just passed. Wake up!
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 8, 2010
    [Companies] The Future of Marketing – Interview w Joel Book of ExactTarget
    Joel talked about the “Triangle Offense&# of the best companies. What does the future hold for marketing? think I got the answer in my interview with Joel Book of ExactTarget. New ways to use email to engage prospective buyers and grow sales. Our conversation revealed 4 key things to look for in the near future. services mindset.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 23, 2010
    [Companies] How will the Salesforce/Jigsaw acquisition change the B2B industry?
    The system could connect with Jigsaw over the cloud and merge in additional fields like company size, revenue, and industry as well as contact information such as an accurate direct-dial phone number. The data quality problem. If we don’t know you, we can’t sell to you. And if we ask for too much, we lose you. over 4.5% Source: MailChimp).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 18, 2012
    [Companies] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
    Through all this, the company’s campaign management and CRM systems continued to sell with little change. These help to enforce regulatory constraints, such as age restrictions or opt-out compliance, or company policies such as limits on the number of messages within a time period. new user interface is planned for next year.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 22, 2013
    [Companies] Four Reasons Why Facebook Power Editor Is an Essential Tool
    Facebook Advertisement has seen a rise in effectiveness over the last couple of months, evident in Samsung’s recent success  where the company saw almost 13 to 1 returns. As companies’ advertising dollars continue to be budgeted to Facebook , agencies need to effectively manage large volumes of Facebook Ad campaigns.
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Companies] No Time for Blogging? Think Again!
    You should also highlight things that make your company special. add to the personality of your company, which might not be apparent anywhere else on your website. Once you’ve determined that a blog is the right choice for your company, it’s time to figure out how you’re actually going to get this done. Guess what? You do!
  • B2B VOICES  |  MONDAY, JANUARY 17, 2011
    [Companies] Socialnomics: The Revolution is Us
    The author emphasizes for skittish companies that this is An Opportunity, a chance to take that feedback to make your product or service the best it can be. Sometimes the big companies get it right, sometimes they get it wrong, sometimes there’s more than one winner, and sometimes it takes two tries to get it right. A Book Review.
  • BLOG MY CALLS  |  WEDNESDAY, NOVEMBER 6, 2013
    [Companies] Why Do So Many Marketers Fail at Lead Gen?
    Instead of spending $3,000 printing t-shirts for your company, or buying pens to hand out to customers, spend $3,000 and get 300 leads. 'Every marketer is concerned about one thing above all else: generating enough high quality leads. This is the concern that keeps marketers up at night. It is the eternal struggle. Give me leads!
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 22, 2013
    [Companies] State of the Union Facebook 2013
    Software companies and agencies think “the grass is greener on the other side” by seeking to be more like the other.  Both sides recognize that large companies want solutions and are not as “price-elastic” as smaller businesses more immediately concerned with the bottom line. Ah … Facebook.  It’s been a spectacular 2012.  Adapt or die.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Companies] Reeling in the Revenue: What Are You Doing to ‘Catch More Fish’ and Grow?
    To compete more effectively – and win – in this substantially different business landscape, companies need to make major changes in their sales and marketing strategies and tactics. by Phil Fernandez. During the past year, I have written frequently on this blog about the increasingly urgent global imperative for businesses to grow.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 27, 2012
    [Companies] Social media sells process, not product
    Is your company a black box? Folks care more about how you made than what you made. Well, not really. So, if you’re in business, you need to learn to make you and your business as attractive as possible. How, you ask? Well, the best way is to let them in on your process, your magic, and what makes your products and services special.
  • THE FORWARD OBSERVER  |  THURSDAY, APRIL 24, 2014
    [Companies] Work Hard, or Work Smart? Automate Your B2B Lead Nurturing
    Prospects are spending more time on the web doing research about your company’s products and services. Here’s what you don’t want to do with your leads who are not ready to buy: Send them a newsletter about your company on an irregular basis. The timing for every company and category will be different. Ignore them. How soon?
  • BLOG MY CALLS  |  FRIDAY, JANUARY 3, 2014
    [Companies] The Friday Marketing RANT: Hey Dummy, Do You See that Unsubscribe Button?
    But, sadly, instead of clicking that link, more often than not, here''s what people do: they send a rude email to somebody at the company--whatever email address they can find--and demand to be ''taken off your list!''. 'This blog post is part of the new Blog.LogMyCalls.com series called The Friday Marketing RANT. Our email nurturing works.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, AUGUST 30, 2010
    [Companies] Top Sales Resources: August 2010
    101 B2B Sales Interview Questions By Lee Salz If you're a sales manager, you'll love this ebook because Lee nets out everything you need to think about to ensure you hire the right person for your company.  " She's absolutely right. ownload A-Game Selling __. Download 100 B2B Sales Interview Questions __. Understanding.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Companies] Social Media For B2B Salespeople? Really?
    Develop closer relationships with existing clients to the point where they rise above “vendor” status and become a part of the company “team” themselves as trusted advisors. Today I go to LinkedIn and learn about my prospect, their company, and other members of their company. I sure hope so! prefer the term “social business.”
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 28, 2011
    [Companies] Three Questions for Measuring Social, Not Media
    As companies develop social media plans and programs, anticipating the ways social media will deliver ROI is a challenge few have addressed. Most companies quickly implement traditional media measurements, slightly adapted for social media. You Manage What You Measure. Are your answers the returns you are expecting from social media?
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, FEBRUARY 23, 2014
    [Companies] Quick Tip: How Touch to Call Works
    What’s your opinion about using a smartphone to call companies or organizations? 'Recent email from a client: “People on my team want to know why you have our phone number hanging out at the top of our web pages. They think it should be removed.” So I make it easy for them. Leave your comments below.
  • B2B LEAD BLOG   |  THURSDAY, MAY 26, 2011
    [Companies] Webinar Replay: Teleprospecting that Drives Sales-Ready Leads
    How One Company Slashed Their Cost per Lead by More than Half from B2B Lead Roundtable on Vimeo. Brian emphasizes that lead generation requires communication and conversation: identifying the right people in the right companies, and engaging them with memorable, relevant conversations. Quality data is critical. The biggest reason?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 8, 2014
    [Companies] The organizational digital divide
    To learn more about social business, please join my webinar on January 14th at 11:00-11:30 where I will discuss: Is your company ready for social business?  '(Photo credit: Wikipedia). At our fingertips are the tools to enable instantaneous viral and global communications. Things should be going very well. Change is never easy. 
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 27, 2010
    [Companies] Have Digital Marketing and Social Media Killed the Industrial.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I service industrial companies, as you do. Not so fast! Leave your comments below.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 21, 2009
    [Companies] Sales 2.0 and Social Media: Thought Leadership with Anneke Seley
    Anneke was the twelfth employee at Oracle and the designer of OracleDirect, the company’s revolutionary inside sales operation.  impacted the success of your company, Phone Works? Large and small companies across industries are asking for our help defining or assessing their overall sales models.  What can Sales 2.0 Sales 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 17, 2012
    [Companies] The Art of Opening Social Conversations
    Not only are audiences not accustomed to companies ever asking them what’s on their minds, many will not have their social channels set up to be notified of additional comments in a conversation thread. By {grow} Community Member Jennifer Kane. Successful social media engagement is about more than content. Let me show you to your table.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 4, 2012
    [Companies] My five biggest blogging mistakes
    grew up in traditional big American companies. I am creeping up on 1,000 blog posts —  I’ve probably blogged “a bible!” ”  So I’ve been reflecting on what I would have done differently if I had to start all over. It takes time, patience and hard work to find your voice and build a successful blog. Arrrgh.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 27, 2013
    [Companies] B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges
    'Today we have a guest post from Michele Linn the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. The eBook breaks costs down for both midsize and large companies. Engagement. Quantity. Budget.
  • VIEWPOINT  |  THURSDAY, MAY 10, 2012
    [Companies] PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence
    Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.” ” He says the latter is not always easy because it’s tough to convince other people inside the company to do something other than their normal job. Today's PowerViews guest is Christopher Hosford.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 10, 2012
    [Companies] 10 Takeaways From BlueGlassX: The Internet Marketing Experience Part 2
    ” There was no established, effective way to reach the housewives the company depended on for revenue during the Depression-era decline of the United States economy. The company decided to innovate by telling these women stories through a newly-commercialized technology called radio. Content marketing is not new. B2B Marketing
  • CONNECT THE DOCS  |  MONDAY, SEPTEMBER 14, 2009
    [Companies] Guest Post: Rebel Brown - Rolling Thunder - Powering Momentous Market Launches
    She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. More than 60% of companies rate their launches as less than successful. Since then, I've launched over 100 companies and products. Rebel Brown. Blog Phoenix Rising Twitter RebelBrown.
  • VISIONEDGE  |  MONDAY, JANUARY 20, 2014
    [Companies] Tales from the Toolbox
    When you select and leverage the right mix of technologies, you and your company will be able to use these tools: As a source of competitive advantage. 'Are you feeling a bit like a kid in a candy store when you consider all of the available marketing technologies? To automate/streamline, measure, and enhance your capabilities.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 20, 2013
    [Companies] 3 Facebook Rollouts Every Marketer Should Know About
    You can hashtag your company name, as well as your product or service utility  factor (i.e. 'by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In addition, the platform also has new features focused on driving engagement and discussions.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, SEPTEMBER 13, 2012
    [Companies] Example of Prospecting Via Email Gone Horribly Wrong
    Thanks for the heads up maybe I got carried away by the excitement of working on such a great company. Sales prospecting via email can be really tough. But honestly, some people create their own problems - as you'll soon see. Today's post comes from "Ken," one of my all-time favorite clients. They'd delete Brian in a nanosecond.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 5, 2012
    [Companies] Snagging Hot Prospects – an Inbound Marketer’s Guide to Getting the Best Leads to Come to You
    Companies don’t sell products and services to everyone – we all maintain a target audience of ideal customers. Look at lead origination, time to maturity, length of sales cycle, company size and industry, trigger events, and titles of key contacts. Target Practice. We need to practice our aim and preserve our ammunition. Automate.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 13, 2011
    [Companies] Chart: The Summer of the Small Business Social Boom
    There may be a few things:  Smaller companies tend to be more flexible in deciding what types of campaigns to run.   by Egan Cheung | Tweet this This summer, traffic from social websites stayed fairly constant for many of our customers, but not for one very specific segment. Those customers ?with What is going on? 
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 6, 2014
    [Companies] 5 Tips to Get Your Video Marketing Efforts off the Ground in 2014
    However, unfortunately only a small percentage of companies, especially small businesses, are taking advantage of this powerful marketing tool. Some companies focus on their products or services in a very theatrical way. Other companies bring humor to the mix while still showing off the benefits of their product. Be Consistent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Companies] Straight Talk on Social Media Gurus
    Simply because some other company saw great results doesn’t mean that they have created the only path to success.  By Stanford Smith, Contributing {grow} Columnist. love experts. These folks have invested their own time and money learning something so I don’t have to.  tip my hat to them.  My problem is with you.  hate case studies. 
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 23, 2013
    [Companies] 7 Factors That Can Kill an Inside Sales Team's Campaign
    Exclusively focusing your time into one specific authority figure at each company has proven to be an ineffective use of my reps’ time. 'Every single campaign I''ve run here at AG has had its inevitable challenges. Sorry for the lame analogy, but it''s true. There are obviously many factors that play into the success or failure of a campaign.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 6, 2013
    [Companies] When Sales Reps Attack
    This is the sales rep that always crushed quota at their “last company”. Few types of people can impact a teleprospecting reps day more positively than the sales rep(s) that they support. When you are creating opportunities via Outbounding, sales is your customer. The Chatterbox: Beware The Chatterbox!! You see, The Chatterbox loves to talk.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Companies] 8 Ways to Make Your Content More Like Personal Conversations
    About the Author: Dan McDade is President and CEO of PointClear, a prospect development firm helping B2B companies nurture leads until they're ready to purchase. We're pleased to present this guest post by Dan McDade of PointClear. Personal connection. Understanding. Serving. The rules have changed with the self-educating buyer.
  • SAZBEAN  |  TUESDAY, MARCH 11, 2014
    [Companies] Rethink The Psychology of Your Calls to Action
    By choosing color schemes that match your company’s objective and purpose, the site visitor will subconsciously feel as though the calls to action are simply part of the overall process. Color  Color is a huge factor in CTA button psychology. For a look at how color choices can affect your marketing, take a look at this infographic.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 19, 2012
    [Companies] Should You Hire a B2B Marketing Guru or Practitioner?
    By contrast, when I teach my monthly marketing class as volunteer for SCORE, every student knows that they are hearing from someone who practices the strategies on a daily basis, for companies whose success, and sometimes survival, depends on the principles he is sharing. So what does this have to do with B2B marketing?  B2B Marketing
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Companies] How to Expand Your Circle of Marketing Influence by Christopher Ryan
    Where you are today: This first graphic shows where you may be in your current evolution as a company.  Starting with your organization at the core, everyone that you can possibly do business with can be pinpointed somewhere in relation to the center.  Those farthest away do not even know that you exist.
  • GREAT B2B MARKETING  |  FRIDAY, MAY 14, 2010
    [Companies] Getting Noticed – in a Good Way – by John Leavy
    Sites such as SlideShare.net give organizations a perfect platform for those presentations companies work so hard to produce.  . Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Getting noticed in a good way is beneficial for business. Posts such as “Great post!”
  • BLOG MY CALLS  |  THURSDAY, MARCH 6, 2014
    [Companies] Fascinating Metrics from 337,488 Email Sends
    'We''ve partnered with a large media company to market LogMyCalls for the last 9 months or so. We produce a White Paper or report, we then pay them to email the report to selected segments of their email list. We pay them for each download the White Paper generates. Here''s the raw data, and then we''ll discuss some takeaways. CTR = 0.55%.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Companies] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
    The other track is the Marketing Execution Track , which digs a little deeper into best practices around how companies can get the most out of their marketing automation systems. 'by Sylvia Jensen | Tweet this Have you ever been to Amsterdam? It is one of the most beautiful cities in the world. love it. Really useful stuff. Our partners.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 20, 2012
    [Companies] Savvy Week in Review: April 20
    How do you create affinity for the people behind your company? Another week, another set of inspiring posts. Hope you enjoy these as much as we did! The Myth of Having To Post Every Day to Be a Successful Blogger by @DannyBrown via @BlogTipsOnline. Hubspot reports that LinkedIn is the place to be if you're trying to generate leads.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Companies] Savvy Week in Review: July 1
    Download this free report to see how 10 companies are bridging the gap between sales and marketing. Short week this week and next week, but there's still some bloggy goodness to be shared. The Savvy Sisters will be taking Monday off to enjoy the U.S. Fourth of July holiday - attending cookouts, watching fireworks, getting sunburned.
  • MEASURABLE MARKETING  |  THURSDAY, APRIL 12, 2012
    [Companies] 3 Marketing Automation Essentials: Doing More with Less
    Think of this way: have you ever met a like-minded professional at a networking event, felt excited about making a new contact in your industry, and then not heard from them, only to see a random email from them 8 months later, asking for your help in securing a job at your company? Roll Out The Welcome Wagon. You felt used, didn't you?
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