SALES LEAD DYNAMICS | MONDAY, OCTOBER 3, 2011
[Companies] Networking Venues: Fish Where the Fish Are
Regardless of the industry you’re in, if you sell to mid-sized or large companies, look for professionals who call on your prospects. Execs in transition can be great referral sources if you want introductions to local companies. If your prospects work for Fortune 1000 companies, don’t bother with these organizations. Right.
CLIENT BRIDGE | MONDAY, JULY 19, 2010
[Companies] Thoughts on Outsourced Lead Generation
Minute Lead Optimization Checklist - in 2 minutes -- you can find out if your company is taking full advantage of today's powerful inbound marketing practices Outsourcing lead generation is always an interesting topic. Some people say that you should never outsource your lead generation.others wonder why you would ever do anything else.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, OCTOBER 24, 2012
[Companies] Content Marketing’s Deadly Trap
More often than not, the content we’re churning out as B2B marketers serves only to add to the noise your buyers have to filter through to find true insight; in a perverse sense, doing content marketing – at least in the way most companies do it – actually hurts your chances of influencing the buying process. And
HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
[Companies] How to Fix a Fragmented Customer Experience
Today, customers interact with your company through a number of different channels and departments. Whether they found you through a Google search or read about you on a third-party review site, customer expectations are set from the first moment they discover your company. Communications used to be just marketing's job. Marketing.
FEARLESS COMPETITOR | THURSDAY, APRIL 11, 2013
[Companies] Are you a CMO or VP of Marketing? If so, learn about digital marketing from CMO’s Speak, a new Silverpop white paper (by yours truly)
This new white paper from Silverpop , penned by Jeff Ogden of the digital marketing company Find New Customers (His fourth white paper to date) shares ideas and insights from some of the top CMOs in America. The author of this white paper is Jeff Ogden of the digital marketing company Find New Customers. Buffer. What do you think?
FEARLESS COMPETITOR | MONDAY, JUNE 27, 2011
[Companies] Google’s Panda update dooms the SEO industry
“ Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. IMHO, the industry is dead.
PWB MARKETING BLOG | FRIDAY, MARCH 16, 2012
[Companies] Are You Pinterest-ed in Social Media? [Infographic]
Below I will explain the basics of what Pinterest is, and why your company may benefit. will also explain how your company may be able to leverage Pinterest for a bigger bang by including it in your overall social media toolkit and give examples of a couple of companies that are using Pinterest well. What is Pinterest?
FEARLESS COMPETITOR | TUESDAY, JUNE 12, 2012
[Companies] A Content Marketing Roundtable on June 28th
Undoubtedly, companies who need to improve their content marketing programs for sales lead generation will want to turn into this great show. Marketing Made Simple TV is a production of the b2b lead generation company Find New Customers. One of the biggest improvements we make over Mad Marketing TV is our new roundtable discussions.
HINGE MARKETING | MONDAY, AUGUST 25, 2014
[Companies] Visible Expert Profile: David Meerman Scott
In early 2002, David was Vice President of Marketing at NewsEdge Corporation when the company was suddenly bought out. This idea was the genesis of Cashing in With Content , an analysis of 20 companies that were using content to drive sales, and one of the earliest books about content marketing in the online world.
VIDYARD | MONDAY, JANUARY 26, 2015
[Companies] Using Video to Turn Website Traffic into Leads
Second, they’re visiting company or brand websites to get more information. It gives us a real voice and allows potential customers to get a true feel for who we are as a company and learn more about our products and services. I’m a big believer in using video as part of your digital marketing program. Customer Behavior Today.
WINDMILL NETWORKING | THURSDAY, APRIL 26, 2012
[Companies] What’s The Meaning of a Klout Score? The Pros and Cons of How Social Influence is Measured
Might I suggest that the problem doesn’t lie with any one of these systems: The problem of measuring social media influence lies with either 1) users who take their Klout score too seriously or 2) companies who make decisions based purely on one metric. Almost six months ago I blogged that marketers would decide on the fate of Klout.
WINDMILL NETWORKING | MONDAY, APRIL 30, 2012
[Companies] Employee Byte: Insourcing Your Social PR
Conversely, I’m saddened by how little understanding or appreciation there is about one of the most enduring and important publics found at the company’s nucleus: employees. Look to other departments for the people you want to be social for the company that fits an initiative’s goals. Plus This conundrum has always been true.
SALES INTELLIGENCE VIEW | THURSDAY, DECEMBER 22, 2011
[Companies] How are successful salespeople leveraging social media for selling? Part 2of3
Sales intelligence drives revenue by feeding sales people trigger events and insights within a company or contact.” Once you know how to use Twitter as a sales tool , you can get insights into people and companies in realtime.” Some of these experts are listed in our post on the 25 most influential sales leaders. Giamanco).
B2B MARKETING TRACTION | FRIDAY, JULY 19, 2013
[Companies] B2B Marketers: Do Customers Have a Tattoo of Your Brand?
The name of the company was based on a nickname owner Johnny Earle was given by some coworkers years ago. In a recent Forbes article contributor Larissa Faw wrote about a new retail store that has created more than a lot of buzz. Customers line up for new product releases and even tattoo the brand’s logo on their body.
MEASURABLE MARKETING | MONDAY, SEPTEMBER 20, 2010
[Companies] 9 B2B Social Media Errors to Understand Before Jumping in
Many companies jump into social media without really understanding what they should be doing and as a result they often make the 9 mistakes we've listed below without realizing it. If your company is making one or many of the mistakes on this list, you may be reducing the effectiveness of your social media efforts. So go get talking!
WRITTENT | THURSDAY, JANUARY 29, 2015
[Companies] 17 Battle-Tested and Data-Backed Writing Tips
Stop Making “Announcements” Sorry, but no one wants to read about your company’s latest development. In one of the stranger data-backed writing tips we’ve encountered in a while, Fast Company reports that aggressive words like “bleeding” and “kill” can be very engaging to audiences.
ILLUMINATING THE FUTURE | MONDAY, OCTOBER 26, 2009
[Companies] Why Unify B2B Marketing? Poe Knows
In years past, there was a lot of interest in outbound marketing as companies exploited the possibilities of everything from outbound calling to direct mail to email. My company's web site, in other words, should still be loaded with thought leading and decision-driving content. think that's particularly true right now. Got it?
WEBBIQUITY | WEDNESDAY, JULY 18, 2012
[Companies] What Could Kill Google and Facebook
Try this: go to Facebook and see how long it takes you to find any way to contact the company: phone number, email address, even a fax number. I’ll wait. Imagine that you walk into a restaurant and there’s no one there to take your order. You can’t even find anyone working in the place. Twice. Facebook. Google. Twitter.
VERTICAL RESPONSE | MONDAY, MAY 12, 2014
[Companies] Show ‘em What You’ve Got – Send These Demo Emails Today
Jeff Kear, who owns an online software company, Planning Pod , uses demo emails to show his customers how to use his event-planning app. Does your company send product use emails or product demo emails? How effective are they for your company? You can through email! How successful are these emails? All rights reserved.
WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
[Companies] Don’t They Know Who You Are? Why Reputation Management is Crucial
In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. This Time, It’s Personal. Digg this!
HUBSPOT | WEDNESDAY, JUNE 16, 2010
[Companies] Demand Generation vs. Inbound Marketing – Is There a Difference?
Which approach should your company focus on? The demand generation approach is really gravitated to by companies with sales driven cultures that place an emphasis on the cold call. Inbound marketing is all about creating content and viewing yourself, company, etc. What does each phrase mean for marketing and sales? world.
HUBSPOT | THURSDAY, DECEMBER 18, 2014
[Companies] The 4 Most Important Pages on Your Website (& How to Optimize Them)
Here is their About page: The user likely wants to know the information about the company, and in response, he or she can click “sales inquiries” to take action. Some of the pages on your website are more important than others. Let''s get right into it. About Page. Contact Us Page. What do I mean by "optimize" a webpage? An email? Ask for it.
HUBSPOT | SUNDAY, MARCH 31, 2013
[Companies] New Calculator Tracks Mobile Marketing ROI, and Other Marketing Stories of the Week
Well it seems this week, a number of companies have been working hard to bring us more tools and services to help track and calculate our marketing return-on-investment. We have a line-up of great companies releasing new analytics tools, calculators, and services to make our lives even easier. For marketers this is a dream come true.
SAZBEAN | MONDAY, DECEMBER 19, 2011
[Companies] What’s the right social cocktail for you?
Based upon the 30 billion public social activities we are delivering each month, I can confidently state that the largest companies in the world are in process of figuring out how they can incorporate public social conversations into their daily business operations. Facebook? Twitter? Google+?, WordPress (see disclosure below)?
SAZBEAN | MONDAY, AUGUST 29, 2011
[Companies] How To Use A Personal Facebook Profile For Business
Creating a Facebook page for your company can be useful, but limited in terms of reach and connectivity. If you’ve already tried suggesting your company page to all of your friends and sharing its content on your wall, here are a few tips on customizing your personal account to share personally and directly with your friends.
GREAT B2B MARKETING | SUNDAY, SEPTEMBER 12, 2010
[Companies] Brand Promise – A Critical Factor in Your B2B Marketing Success by Christopher Ryan
Thought I would share a couple of the highlights of this event, which was put on by my company, Fusion Marketing Partners. . These companies are so large they can get away with lousy branding. Now let’s look at what I consider companies who have very strong and enduring branding promises. Establishes credibility.
NUSPARK | SATURDAY, JULY 17, 2010
[Companies] Set the Record Straight: Marketing Automation vs. Email Programs
Your job is to advertise and promote your company towards those most likely to buy, and thus offer your sales people the leads most likely to close. From that we downloads another case study; this time the web form asks a little more information, like company name and job title. Marketing Automation gives you that intelligence. Get it?
VIDYARD | MONDAY, APRIL 21, 2014
[Companies] Tweetable Video Tips: Marketers Share Their Best Practices
Participate with the hashtag #MKTGSTORY to show us your company’s best video examples, best practices, or advice. It’s our bet that as you’ve started making videos to support your marketing efforts, you’ve realized there’s more to it than uploading your video to YouTube and hoping for the best.
YOUR SALES MANAGEMENT GURU | THURSDAY, APRIL 23, 2015
[Companies] Why Can’t I get an accurate forecast?
Just week I heard that comment from a new client and he was the President of the company. Why can’t I get an accurate forecast? Frankly it is a common phase I have often heard from CFO’s, Presidents and VP of Sales-but what’s the resolution? Beyond your current monthly pipeline values future pipeline dollar values are not listed.
B2BBLOGGERS | TUESDAY, NOVEMBER 9, 2010
[Companies] Tapping Social Networks for Business: Interview with @ClaraShih.
If that trend continues, when those cohorts of people graduate and enter into decision-making roles at their own companies, I can see that it will change how business gets done. Can you share some suggestions for companies who may want to use social networks in this way? You ask them how their kids are. It becomes a personal brand.
SAVVY B2B MARKETING | MONDAY, JUNE 25, 2012
[Companies] 8 Ways to Make Your Content More Like Personal Conversations
About the Author: Dan McDade is President and CEO of PointClear, a prospect development firm helping B2B companies nurture leads until they're ready to purchase. We're pleased to present this guest post by Dan McDade of PointClear. Personal connection. Understanding. Serving. The rules have changed with the self-educating buyer.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 20, 2011
[Companies] Google Plus and B-to-B Users – How To Get Started
Currently, Google is working on not only ironing out the wrinkles for the 10 million users that it attracted in the first two weeks, they are crafting entity profiles that will allow brands, companies, organizations and other non-individual users to jump in and start using Google Plus. What it is. Benefits to your business. Prepare now.
CRIMSON MARKETING | TUESDAY, JANUARY 13, 2015
[Companies] How To Determine When Marketing Solutions are More Than a Trend
” To manage risk you need a central point of control over your company’s marketing technology stack. Not all companies may see it this way, and that can impede your willingness to take a chance.” Over the last year, CMOs have seen an extreme rise in technology-based marketing solutions. ” 2.
BLOG MY CALLS | TUESDAY, JULY 2, 2013
[Companies] Common Questions We Get About Call Recording
You could simply tell your current phone company that you want to ''port'' your number to LogMyCalls. The only difference is that once we port the number, the calls that come through that number are recorded. - BVR - We do offer an actual call recording device for companies that have VoIP phone systems. Is it legal? Connecticut.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, MAY 15, 2013
[Companies] [Video] The Ultimate Sales Pitch
Everyone who meets with them spouts out platitudes about how wonderful their companies are, how incredible their technology is or how passionate they are about customer service. What makes a good sales pitch? If you''re selling to the corporate market, let me be frank with you. Nothing in the whole wide world makes a good sales pitch.
BLUE FOCUS MARKETING | TUESDAY, OCTOBER 29, 2013
[Companies] Is Your Brand Building Social Employees? via #pivotcon (@SocialEmployee – McGraw-Hill) #socbiz
This means customers are perceived to have greater influence on strategy than a company’s board of directors (53 percent), its external business partners (25 percent), or its parent company (23 percent). Whether they like it or not, companies must learn that their employees are their brand ambassadors in the digital bazaar.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 5, 2013
[Companies] Are Content Brands The Future of Marketing? An Interview with Ann Handley
In this series, I am trying to uncover insights into the Future of Marketing. To To help guide our path, to drive our plans and to help us all to start dreaming BIG! You’ve already seen my own marketing predictions on the future of marketing. We have already heard Mark Schaefer discuss the future of search. Tell us: who is Ann Handley ?
BIZNOLOGY | FRIDAY, FEBRUARY 1, 2013
[Companies] No, SEO still isn’t dead
Maybe I am biased, because I offer SEO training that teaches companies how to do all of those things, but that’s why I do it. Photo credit: Wikipedia. I am old enough to remember the Spanish dictator Francisco Franco. At the end of his life, there were endless reports of his courageous fight to remain alive. SEO is not dead. Not Google.
MARKETING INTERACTIONS | WEDNESDAY, AUGUST 25, 2010
[Companies] Juan Eloqua's Grande Guide to Lead Scoring
Companies that regularly refine their scoring models begin to notice patterns in lead quality that can be directly tied to the content that is accessed during the buying process. Eloqua has released the first in a series of B2B marketing guides labeled the Grande Guides. This first one is on Lead Scoring.
MARKETING INTERACTIONS | TUESDAY, JUNE 22, 2010
[Companies] How Catchy is Your Content?
Reputation - what's their immediate perception of your company? If they Google your company, what will they see? Information overwhelm. We all suffer from it. Our job as B2B marketers is to create contagious content that catches—and keeps—the attention of our prospects across the entirety of a long-term complex purchase.
MARKETING INTERACTIONS | MONDAY, MARCH 29, 2010
[Companies] Help B2B Buyers Find Their Place in The Story
This statement illuminates the need to consider that each influencer, recommender and stakeholder holds a potentially different place in the story about how to solve the company's problem. Through them, your reach extends to others within the company that you haven't been able to engage on your own. Why should you care?
MI6 MARKETING AGENCY | SATURDAY, FEBRUARY 19, 2011
[Companies] January Mi6 Chart Toppers
Quick Thought: We’ve recently heard about how adding bogus customer reviews is helping companies get better search results. Quick Thought: The most important destination for a B2B company is their own website. January 2011. They are tweeted via Chris Herbert’s Twitter stream and posted in our chartstream on Posterous. Related Posts.
VOICE-BASED MARKETING | TUESDAY, DECEMBER 30, 2014
[Companies] How Businesses Can Benefit From Virtual Events
For small and medium size companies traditional trade shows can be difficult due to a small event-marketing budget. Large companies have a leg up at trade shows because they have the means and resources to make a much larger impact. But for smaller B2B companies that’s not always the case. How is that possible? Call Tracking
HUBSPOT | MONDAY, NOVEMBER 3, 2014
[Companies] What's in a Name? What 6 Popular Brands Are Called Across the Globe
Not a great fit for a snack company … or any company, really. based Burger King -- allowed the Australian franchisee (a man by the name of Jack Cowin) to choose from a list of pre-existing trademarked names that its then parent company (Pillsbury) had on hand. . Jules: "They don''t call it a Quarter Pounder with cheese?".
FEARLESS COMPETITOR | WEDNESDAY, MARCH 5, 2014
[Companies] Check out all the great content at Find New Customers
Find New Customers is not only the nicest company in the b2b marketing space , but it is also filled with great content to help you improve your business results. What great content can you find at Find New Customers ? How to Find New Customers. Keys to Successful Lead Nurturing. Keys to Successful Lead Scoring. Answers here.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 28, 2013
[Companies] 10 reasons why Twitter is content marketing’s best friend
By now, many companies understand they need content. By now, many companies understand they need content. Twitter is much more than “what I had for breakfast.” ” Having said that … “Bacon, eggs and coffee.” Twitter as ignition point. They have established a Facebook page. source of content. As you.
MARKETING INTERACTIONS | MONDAY, MAY 16, 2011
[Companies] Marketing and Sales - Two islands, no bridge?
Last week I was in Minneapolis speaking at Confab and attending AA-ISP. It's the first time I've gone directly from a conference focused exclusively on content strategy to an inside sales conference. Can I just say, Whoa! It was like hoping from one island to another without a bridge. Overall, it was inspiring! And going nowhere fast.
B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 2, 2011
[Companies] B2B Marketers: It’s Time to Apply the Stockdale Paradox
In the book Good to Great, Jim Collins wrote about how great companies confronted the brutal truth, yet never lost faith in their vision of success. B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. What does this mean for marketing? Understand your customers.
WEBBIQUITY | MONDAY, JANUARY 9, 2012
[Companies] Best Twitter Tips, Tools and Tactics of 2011
Twitter users are twice as likely to purchase from companies they follow than are Facebook users. David Sonn recommends a strategy combining a corporate Twitter account with accounts from key executives and other (properly trained) key individuals within a company to maximize credibility, interaction and business impact. Twitter Tools.
VIRALLY BLOG | TUESDAY, MARCH 5, 2013
[Companies] Stellar content marketing comes with love, not money
They got everyone in a company to contribute an article once a month. And there were so many different perspectives, that the company was creating skip-loads of amazing content, all the time. If you work in company where the value of people’s time is very high, you could get them to talk on a dictaphone. It’s about love.
MODERN B2B MARKETING | MONDAY, APRIL 8, 2013
[Companies] Marketing As The Social Business Spark
Marketing is the part of the company best suited to leading the organizational charge around social marketing and all of the intersections of paid, earned, and owned media. An expectation that says that we as a company believe in an overall philosophy that goes beyond making customers a priority. All of that can be true.
WINDMILL NETWORKING | FRIDAY, DECEMBER 28, 2012
[Companies] Access Byte: Resolve to Make Evident Your Business Connectedness Through Social PR
In the words of Dave Gray , author of the The Connected Company : “Connected companies are networks that live within other networks. cross-company team effort where an externally facing and engaging digital platform is the star (not staff); and. Some were poached from other companies and agencies. ” .
B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 21, 2010
[Companies] Inbound and Outbound B2B Marketers Have the Same Challenge
Check out Ardath Albee’s Marketing Interactions Blog on “ When Thought Leadership Isn’t for insight on how marketers can help make their company a prospect’s trusted resource. As usual, I started my day reviewing various opt-in emails and visiting favorite blog sites. Communicate differently to different titles.
KOMARKETING ASSOCIATES | FRIDAY, APRIL 20, 2012
[Companies] 8 More Compelling Infographics About Content Marketing
Content marketing is argued to be the “heartbeat” of many companies’ marketing efforts, without original intriguing content it is difficult for successful efforts to be delivered by a brand. There are many content marketing related infographics available to aid the understanding of its importance for today’s marketer. Return to the Top.
FIFTH GEAR ANALYTICS | MONDAY, AUGUST 2, 2010
[Companies] Marketing Miracle No. 1: Walking on Water
About the Author: Barb Coté serves as the Creative Director at database marketing company SIGMA Marketing Group. Barb Cote. It’s no longer good enough to provide our clients with innovative ideas and measurable results. In the current recessional climate, we need to be Marketing Miracle Workers. link]. Sounds easy, doesn’t it? Tweet This!
B2B MARKETING TRACTION | MONDAY, FEBRUARY 23, 2015
[Companies] 7 Ways to Get Better Results from Your B2B eNewsletter
Provide news about your company and employees? You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1. Set clear objectives for your eLetter. What do you want to accomplish with your eLetter? Include calls to action.
BIZNOLOGY | THURSDAY, JUNE 27, 2013
[Companies] 7 steps to a better B2B landing page
And if you’d like to discuss this and other best practices in B2B Digital Marketing , Mike Moran and I are offering a bang-up training program for companies who want to fine tune their digital marketing program. You could say it’s the landing page is where your campaign pays off. Plan for it. Develop a culture of constant testing.
MODERN B2B MARKETING | WEDNESDAY, JULY 25, 2012
[Companies] Social Media, Demand Gen and B2B Executives: Exploiting the ‘Power of Peers’
DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue. First, there’s a persistent belief that executives are disconnected from their companies’ day-to-day purchasing decisions.
WRITTENT | MONDAY, APRIL 1, 2013
[Companies] A 15-Step Guide to Creating Viral-Ready Branded Content
As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. The voice behind your company’s content will represent your brand to prospects and customers. Content marketing is hot. Step #2: Carefully Source Brand Voices.
THE ROI GUY | THURSDAY, APRIL 7, 2011
[Companies] Technology Marketing Budgets Recover With Strength into 2011
Major Changes to the Marketing Mix Examining the spending mix, technology marketers continue to shift budgets from traditional advertising, to digital marketing, which includes company websites, digital display ads, e-mail marketing, digital events, search engine optimization, and social media.
SAVVY B2B MARKETING | MONDAY, JUNE 29, 2009
[Companies] Are Backstage Players Affecting Your Marketing Performance?
In this challenging economic time, not only are decision-makers more careful about making new investments, but now more than ever everyone in a company who is affected by the purchase decision is getting into the act. Unfortunately, this ability is often forgotten when company Web sites are built. It was hard work.
SAVVY B2B MARKETING | MONDAY, JUNE 29, 2009
[Companies] Are Backstage Players Affecting Your Marketing Performance?
In this challenging economic time, not only are decision-makers more careful about making new investments, but now more than ever everyone in a company who is affected by the purchase decision is getting into the act. Unfortunately, this ability is often forgotten when company Web sites are built. It was hard work.
HINGE MARKETING | WEDNESDAY, MAY 27, 2015
[Companies] Generating Referrals: Are Your Clients Helping Your Brand?
How it applies to your firm In 2003, Fred Reichheld of Bain & Company introduced the concept of a Net Promoter Score in a Harvard Business Review article titled, “One Number You Need to Grow.” Referrals can be the lifeblood of just about many professional services firms. The answer lies in the behavior of your clients.
HUBSPOT | MONDAY, FEBRUARY 23, 2015
[Companies] How to Talk to Pretty Much Anyone About Pretty Much Anything
The same rule applies to business settings. I’ve never once hired someone who didn’t have solid questions for me about the market we compete in, the team he or she would be working on, and the company work environment. Good: Who does your company compete with? The air of ideas is the only air worth breathing.”. But it''s hard.
MODERN B2B MARKETING | WEDNESDAY, JULY 18, 2012
[Companies] Marketing Automation: Four Ways to Cure the Ailments of MOFU
Companies suffer painful losses of thousands if not millions of dollars in revenue opportunities. MOFU ailments can go undetected for years within a company because most marketers focus their time on generating demand and qualified sales leads (top of the funnel activities.) You will become more proactive rather than reactive.
MARKETING ACTION | TUESDAY, MAY 26, 2015
[Companies] MarTec, Meet AdTech: the Future of Marketing Automation
TechnologyAdvice is an educator, advisor, and connector of business technology that helps companies find the right technology for their business goals. As a company, it’s important to get in front of that buyer as they’re going down the discovery funnel and through the consideration process. Paige Musto.
B2B MARKETING INSIDER | MONDAY, MARCH 3, 2014
[Companies] 3 Traits Of Superstar Marketers
Work on developing these 3 traits and you just might be your company’s next superstar! What separates the best marketers from the rest? couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Fortune has always favored the bold. Bold Action and Risk Taking.
BIZNOLOGY | MONDAY, JULY 29, 2013
[Companies] 10 Ways to Convert Your Colleagues into Champion Content Creators
Leveraging your colleagues’ expertise and voices on your company blog can allow you to present a greater diversity of perspectives, and a better breadth of information. Corey Eridon recommends sharing quality and standards openly, and enabling everyone at your company to contribute to the blog, in order to enact the most change possible.
TRADESMEN INSIGHTS | WEDNESDAY, DECEMBER 17, 2014
[Companies] What are you doing to build your “Proprietary Audience?
Companies need audiences to survive – before they are customers they first have to be part of an audience. ” He defines it as ” a comprehensive, collaborative and cross-channel effort to build audiences that your company alone can access.”
GREAT B2B MARKETING | WEDNESDAY, FEBRUARY 9, 2011
[Companies] Don’t Major in the Minors of B2B Marketing – by Chris Ryan
There are three trucks in our company’s parking lot, scraping snow and sanding the pavement. Examples include: branding and positioning your company, speaking, meetings with large customers, business strategy, meeting with press or analysts, and meeting with strategic marketing partners. As I write this, it is snowy in Colorado.
FEARLESS COMPETITOR | MONDAY, APRIL 22, 2013
[Companies] How do you choose the right WordPress hosting solution for your websites?
Managed WordPress Hosting means that a company like WP Engine takes care of all the technical details of the hosting and makes sure that your WordPress site is served quickly, usually under a second, and that speed scales with high traffic loads. Our our crack WordPress team led by the Petersen Media Group recommends WPEngine too. Security.
HUBSPOT | FRIDAY, SEPTEMBER 5, 2014
[Companies] The Art of Marketing: 6 DIY Design Projects to Try
Having a super-spiffy banner image for your company''s LinkedIn page can only help. While there''s no silver bullet for ensuring your LinkedIn banner image will stand out from the crowd, there are plenty of companies doing a great job that you can draw inspiration from. Don''t have company beer taps? I’ve heard it before.
WRITTENT | SUNDAY, DECEMBER 14, 2014
[Companies] 55 Fresh Ideas for Your Christmas Newsletter
Here are some ways to get the most mileage possible out of your company’s Christmas newsletter: 1. Why not let your customers know what your company was up to in the prior year? Your small or mid-sized company definitely provides better customer service and quality than most big box stores! Image source. Gift Guides.
SALES PROSPECTING PERSPECTIVES | MONDAY, SEPTEMBER 30, 2013
[Companies] It's Q4: Finish the Sales Year Strong and Steady
Some people are on vacation and some people have free time to discuss new products and services, w hich means you still need to be building a pipeline as well as passing over qualified leads to hit personal and company goals. Halloween! Thanksgiving! Christmas and Hanukkah! But once the holidays are over and it’s back to work in 2014… Uh oh!
MARKETRI | FRIDAY, JULY 13, 2012
[Companies] GC Legal Advisors, LLC Retains Marketri LLC as its Outsourced Marketing Provider
GC Legal Advisors is comprised of seasoned former in-house attorneys who provide legal support and serve as “outside” general counsel to public and private companies on an interim, part-time, or project basis. ” Marketri LLC specializes in serving as an outsourced marketing department for small to mid-sized B2B companies.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 7, 2015
[Companies] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
Although Conversion Rate Optimization (CRO) was a hot topic in 2014, most companies have not fully embraced their CRO to the extent that they should have. Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. percent) than non-users of video (2.9
MARKETING INTERACTIONS | THURSDAY, JUNE 21, 2012
[Companies] Content Curation Sneaks Up on Marketers
Mostly, my reaction is related to the ridiculous notion that a company can become a thought leader through curation alone. I've read a lot of articles and blog posts about content curation. have to say that I've been outspoken about not being a fan. tend to agree with him. Yep, it's true. And we're all doing it. But I digress.
LEADERSHIP | TUESDAY, APRIL 15, 2014
[Companies] What’s Your B2B Marketing Mission?
These ‘fantasies’ are in fact, very serious missions and each one is being diligently worked at in Musk’s different companies. And it doesn’t stop there—he actively participates in brainstorms and internal workshops to ensure that his company is not just different , but better than the rest. Start Thinking Out-Of-The-Planet!
FATHOM | WEDNESDAY, JANUARY 8, 2014
[Companies] 10 Inbound Marketing Strategies for Your 2014 Manufacturing Budget
For someone in charge of spending a company’s marketing budget it is logical to pay for the most budget friendly, effective solution available. Paying to have your company or your brand presented to the correct audience is also important. The strategies should be customized to meet your company’s goals for each new year.
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 5, 2013
[Companies] This Old Website – 7 Unfortunate Realities
Years and years ago somebody thought it would be a great idea if the corporate communications function in the company I worked for reported in to the CFO. I was the corporate communications function and that meant some very, very interesting conversations, that mostly ended with “just don’t let it cost anything”. Sorry.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 16, 2013
[Companies] 3 Important Lessons for Lead Gen and Life
If I wrote this book today, I would boil it down to just three: Engaging the right people in the right companies. Tweet This year, more than ever, has been humbling for me. People look to me as an expert at lead generation because I wrote a book and speak about it. But it seems the more I learn, the less I think I know. Related Resources.
HUBSPOT | THURSDAY, NOVEMBER 13, 2014
[Companies] 13 Beautiful New Ebook Templates [Free Download]
Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten? But landing pages don''t convert visitors to leads all by themselves -- without attractive and compelling offers behind them, they won''t generate the tonnes of leads for your sales team that you want them to.
SALES PROSPECTING PERSPECTIVES | THURSDAY, SEPTEMBER 22, 2011
[Companies] Know Less About The Product & You’ll Pass More Leads (I Swear It Works)
The first is something I see in about 90% of the companies I talk to. You need to teach your reps the elevator pitch (based on value not features), top objections, key differentiators, industry terms and most importantly how to navigate through a company and get to the right person. Learning the difference is key. Thank you so much!
SALES PROSPECTING PERSPECTIVES | MONDAY, OCTOBER 18, 2010
[Companies] Minimizing Your Inside Sales Rep Turnover Rates
Sometimes inside reps leave a company to take the next step in their career in outside sales, or they leave to take another inside sales role because they want to sell in a different industry. I have been exposed to sales teams that have high turnover rates and ones that keep their inside sales reps on the team for 3+ years.
BLUE FOCUS MARKETING | SUNDAY, NOVEMBER 9, 2014
[Companies] @KarenDellCMO at Future of Women #DellWorld – Leaders who LISTEN @Tom_Peters #SocBiz
In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Here’s a quick recap of some of our highlights.
HUBSPOT | MONDAY, JANUARY 20, 2014
[Companies] Should Your SEO Strategy Include Yahoo and Bing?
When you hear the term "search engine," I''ll bet the first company you think of is Google. Local searches on Bing and Google will often have much different results, with Google’s often swaying in favor of larger, more established companies and Bing more likely to show small businesses. It makes sense if you do. right? Local.
SAZBEAN | THURSDAY, JANUARY 10, 2013
[Companies] Seven Ways to Help Sales Use Marketing Content to Win Buyer Trust
Now, salespeople must provide insights at each stage in the buying cycle to earn trust; that’s an incredible challenge when buyers are doing homework on their own and engaging later on in the process—and only with a person and a company with expertise they respect. Buyers don’t care about your product or service.
SAZBEAN | FRIDAY, NOVEMBER 16, 2012
[Companies] How to Turn Website Visitors Into Buyers
Design Promotions It is important to design promotions that are consistent with and enhance the company’s brand’s image. The first step to ensuring a successful holiday sales season is to optimize your eCommerce site. Of those respondents, 38 percent plan to spend three to six hours researching holiday gift purchases online. News & Note
BIZNOLOGY | THURSDAY, AUGUST 7, 2014
[Companies] How marketers help phishers succeed
And clearly, it isn’t a stretch to guess their wireless company. But as long as companies continue to send out legitimate emails that look exactly the same as phishing attempts, people are going to be understandably confused. But back to the question. What would you do if you got that email? Or would you think it was a fake?
B2B IDEAS @ WORK | TUESDAY, MAY 3, 2011
[Companies] B2B Buyers Research Like Rabbits. Is Your Content Keeping Pace?
Decision makers are substantially more informed before choosing their purchases well before they ever talk to the company sales rep. Engage with your audience in quick research opportunities with easily accessible information about what your company sells. It was a slower-paced consultative process.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 28, 2012
[Companies] Today Show Digital Lifestyle Expert Talks Tech
Mario won an Emmy award for Best TV show host and he is currently working on a reality TV show to networks and production companies. I recently spoke at a private corporate and met Mario Armstrong , an Emmy Award winning media personality, Digital Lifestyle Expert, and a heck of a nice guy. Products mentioned in this video: PowerBag. LunaTik.
MODERN B2B MARKETING | MONDAY, JANUARY 20, 2014
[Companies] Why You Should Include Phone Calls in Your Email Performance Metrics
Social media is killing email!), a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. But what about when a lead reads your email, and decides to give your company a call? Email isn’t going anywhere. The Missing Piece of Email Reporting: Phone Calls.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 6, 2012
[Companies] Connecting the Dots Between Social Media & Demand Generation
SAP Community Network Manager Chip Rodgers said in a Fast Company blog interview , “One of our KPIs is driving activity to webinars, and that turns into real pipeline opportunity dollars traceable back to activity in the community.”. She’s also a contributor the Grande Guide to Social Demand Generation. Tip: Make it easy to share.
B2B MARKETING ONLINE | WEDNESDAY, JUNE 2, 2010
[Companies] Re-evaluation brings rewards
There is no doubt that direct communication with prospective companies is a proven route for businesses to engage with key decision makers. When was the last time you produced a comprehensive strategic review of your company and critiqued your current business model? More importantly, how do they differentiate from their competitors?
MODERN B2B MARKETING | TUESDAY, DECEMBER 17, 2013
[Companies] Cats on a Plane: Heart-Warming Holiday Campaigns
Customer appreciation is about letting customers see you as more than a company – you’re a group of people, providing a product or service to another group of people. Now, why wouldn’t a company think the same way? Customers are a company’s closest friends, and should be treated as such. Christmas + Cats = AWESOME SAUCE.
WRITTENT | FRIDAY, MAY 3, 2013
[Companies] A Refreshing Checklist for Your Content and Social Media Marketing Strategy!
Conduct buyer persona analysis by identifying your groups, doing the breakdown, identifying the groups’ needs and the corresponding company solutions. Introduce trustworthy social proof to engage more readers or make them react the way your company needs. Stay tuned! Develop an Audience-Centric Content Strategy.
B2B LEAD BLOG | FRIDAY, JULY 13, 2012
[Companies] Friday Wrap-up: This Week in B2B Marketing Tips
For Better B2B Video Marketing, Check out the Top B2B Companies on YouTube. Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. absolutely love this idea.
BLUE FOCUS MARKETING | TUESDAY, AUGUST 12, 2014
[Companies] Listen to the Voice of Your Employees #SocBiz #HR #IBM
Ultimately, Ferrars work led to the development of the Enterprise Social Pulse Program, a system designed to anonymously monitor employees feelings about their company and feed it back to them in order for the social organization as a whole to gain a better understanding of where they were as an employee culture.
B2B IDEAS @ WORK | WEDNESDAY, DECEMBER 7, 2011
[Companies] Twitter for #B2B: How to Increase Exposure with Hashtags
Twitter is a massive social network with over 105 million users, many who are propects for B2B companies. As Twitter users and real life clients start talking about your company, they may share your hashtag with other Twitter users and spark discussions in your category. How do Hashtags work? Which Hashtags are the Most Effective?
HUBSPOT | TUESDAY, APRIL 21, 2015
[Companies] Get Buyers to Do What You Want: Using Temptation Bundling
What happens when you build a company entirely around something people don’t really want anyway? If your company focuses on any of these things we procrastinate, you can put temptation bundling to work. As a marketer, you may feel that getting anyone to buy anything at all is hard enough. Maybe you sell memberships to the local gym.