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  • BIZNOLOGY  |  MONDAY, MARCH 4, 2013
    [Companies] Search Marketing by the Numbers
    Finally, the voice at the other end said, “Do other companies know how their marketing affects sales?” So, you probably know that you need to measure your search marketing, but if your company doesn’t do a very good job of it, come check out our search and analytics Webinar on March 13. But not this team. ”).
  • BLUE FOCUS MARKETING  |  FRIDAY, MAY 15, 2015
    [Companies] ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Register for the 2015 Amplify Festival here !
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Companies] 8 Ways What You Write Will Affect Your Bottom Line
    99% of the time, the written word is the chosen medium for companies doing inbound marketing. If your readers weren’t considering purchasing your products, they wouldn’t be researching your company in the first place. People notice mistakes, and small issues can detract from your company’s credibility. Be Relevant.
  • WRITTENT  |  MONDAY, JANUARY 13, 2014
    [Companies] 10 Bizarre Inbound Marketing Strategies that Actually Work
    There’s a number of notable companies with really creative copywriting which stands out against their competition – Betabrand and AppSumo are two famous examples of companies which use humor and slang with great results. Image credit: FreeDigitalPhotos. There’s nothing old in the world of inbound marketing. Be Wacky. QR Codes.
  • ANNUITAS  |  TUESDAY, FEBRUARY 11, 2014
    [Companies] From How Much Content to How to Stand Out – Q&A with Robert Rose
    But watching companies, literally, transform their marketing into storytelling organizations and really reaping the benefits has been both surprising and gratifying. Q: Where do you find inspiration for your writing? And, I think what has surprised me the most is how quickly the impact this transformation has been realized on some businesses.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Companies] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    With marketing automation, you can publish your own landing pages to tabs on your company’s Facebook page. These marketing automation system with a built-in polling or voting function, like  Marketo Social Marketing , makes social engagement simple, allowing organizations to place polls on any Facebook tab or company landing page.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 18, 2015
    [Companies] Are You the Maestro of Your Sales Team?
    Obviously I am drawing the analogy back to you as the sales leader.  I see many times where the executive or sales manager are caught off guard; missed forecasts, someone leaves the team unexpectedly, marketing programs are unsuccessful or salespeople cannot accurately sell products/services or your company. This was a musical weekend. 
  • SNAPAPP  |  MONDAY, AUGUST 10, 2015
    [Companies] Is Interactive Content Part Of Your Marketing Stack?
    You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. Distribution. Metrics.
  • THE ROI GUY  |  FRIDAY, MARCH 6, 2015
    [Companies] Mastering the Consensus Sale: Do you know your 5.4?
    Many companies have unknowingly elongated the buying process through the creation of more complex solutions and packages which require the expertise of several stakeholders at the client organization. By Dan Sixsmith CEB, the creators of the ''Challenger Sale'', is back with a new wrinkle.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 7, 2015
    [Companies] How to Effectively Crowdsource Content From Your Entire Organization
    Their expertise is exactly what your content needs to differentiate your company and stand out to potential customers. Here are a few ways to approach key team members: To your HR director: "If we’re going to write about what makes our company culture unique and why we’re such a great place to work, we’re going to need your voice.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Companies] The Basics of Inbound Lead Generation
    You shouldn''t be blogging about your latest product release or company news -- your posts should be educational. For example, let''s say you''re a tire manufacturing company. This form won''t ask for a credit card -- you just need their contact information (name, email address, company, etc). It could be anything. Or a hole.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 16, 2012
    [Companies] Never Ramble In Your Communications with Busy People
    number of years ago when I worked for a technology startup, I was communicating with a CFO (Chief Financial Officer) of a Fortune 500 company. Periodically I'd send him email messages regarding things that needed to get done to move the project forward. He had his administrative assistant take care of the first one -- only.
  • HUBSPOT  |  MONDAY, FEBRUARY 3, 2014
    [Companies] What to Do When a Brand Drunk Tweets During the Super Bowl
    Sometimes, a simple issue around account permissions gets people confused about whether they''re posting to their own account or the company''s account. The company denied the tweets were drunk at all and stated that they were part of a planned campaign to promote its mittens. To read more content like this, subscribe here. Trending.
  • CHIEFMARTECH  |  TUESDAY, APRIL 19, 2016
    [Companies] The 5 C’s model of Acrolinx’s award-winning Stackie
    At Acrolinx, we sell to large companies, such as IBM, Philips, and Boeing, and have a very clear account-based go-to-market strategy. As a company that publishes a lot of content, this is very important for us. The following is a guest post by Steve Rotter , CMO of Acrolinx. Thus, our customer-centric Stackie was born. So there it is.
  • BIZNOLOGY  |  THURSDAY, AUGUST 23, 2012
    [Companies] Are you turning your marketing into PR?
    And some smart companies are showing you they believe this. Expect other companies to start making the same kind of moves. Photo credit: Wikipedia. Some of you might be scandalized to here me urge you to turn marketing into PR. But measurement is only one part of what digital marketing requires.
  • BIZNOLOGY  |  FRIDAY, JANUARY 16, 2015
    [Companies] 9 ways to reboot your digital marketing for the new year
    Refresh all statistics and facts about your company, brand, products, and services. I love January. Not for its weather, mind you (I live in New Jersey, after all). love it because it means a reboot of all of my digital media properties. have the chance to tweak copy and settings and establish new best practices. make it happen. Website.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 26, 2013
    [Companies] Marketing Automation Systems are on the Rise
    Marketing automation systems can benefit both B2B companies large and small, whether you’re looking for cash flow at American Express or growing a customer base from scratch. The Internet has opened up a new sea of advertising space, and savvy companies are using technology to get on top of technology. Guest post by Gene Morris.
  • MARKETRI  |  MONDAY, JULY 16, 2012
    [Companies] Don't Get Ripped Off When Developing Your Firm's Web Site: How to Protect Your Investment
    With inbound marketing becoming both increasingly popular and important to the sales building your sales funnel, your company's Web site is more important than ever. spoke to one trusted developer to find out some tips for companies when accepting proposals from Web developers: Ask questions about strategy.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 10, 2014
    [Companies] What Snapchat Can Teach Us about Social Behavior, the Adoption Curve, and Market Value
    Many companies have used the need for inclusion to encourage adoption – by making themselves exclusive. If you’re marketing to innovators, you may want to highlight features that no other company has. Or will the company, like its product, simply delete itself? Author: Phillip Chen I used to think I would never join Snapchat.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Companies] 8 Frequently Missed Lead Gen Opportunities for Your Homepage
    The other group of visitors arriving at your site are people who found your company organically, and they are more than likely landing on a specific landing page created just for them -- either via a specific campaign such as an email send, through a shared link, or via a targeted search term. People do business with people, not companies.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 18, 2012
    [Companies] More Marketing Will Be Outsourced in 2013
    67% of the companies surveyed use temps and contractors,  71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? plan is more important than ever.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 30, 2013
    [Companies] 4 Keys to Nurture Leads and Customers by Creating an Emotional Connection
    That’s because nurturing should attempt to genuinely connect prospects and customers with a company by “engaging” them in a dialogue, with the goal of eliciting a positive emotional connection. And that means you need to develop a direct relationship with each individual. Effective lead nurturing incorporates 4 key elements: 1. Relevance.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Companies] 13 Mind-Bending Social Media Marketing Statistics
    53 percent of people on Twitter recommend companies or their products in their tweets. Many of us know that social media marketing is an important part of a solid inbound marketing strategy. This post is for them -- and you. 13 Mind-Bending Social Media Marketing Statistics. 1. Source ) Tweet This Stat! 2. There are more than 3.5
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 22, 2016
    [Companies] The Simplest Ways to Make the Best of Content Marketing Challenges
    While one client may define content program success as ecommerce transactions and company revenue, another may be looking for links and third-party exposure. During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem. Source: Quora ). Source: KoMarketing ). What matters to them?
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 3, 2014
    [Companies] Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
    Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. The Shopping Campaigns mainly surround a company’s online store as a whole, instead of a concentration on specific products, like the PLAs. Screenshot taken 1/27/2014.
  • BIZIBLE  |  TUESDAY, JUNE 21, 2016
    [Companies] Proven Tactics to Create Sales and Marketing Alignment
    Begin with a clear picture of your company’s ideal customer and buyer personas. Salesforce indicated that aligned organizations averaged a 32% average revenue growth rate compare to a 7% decline for less aligned companies. But, in the real world, that ideal scenario seldom holds true. Lead generation for them is not a numbers game.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 17, 2012
    [Companies] Get Publicity: 5 PR Advantages Small Businesses Have
    Your local business paper or section probably profiles homegrown companies on a regular basis, too. Entrepreneur , and the American Express Open Forum website  publish profiles regularly and might be worth pitching if your “how I did it” story is really unique and/or your company is growing fast. 2. Nationally,  Inc., Well, guess what?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 28, 2015
    [Companies] 5 B2B Social Media Hacks to Increase Click Through Rates
    And we have all read boring content from B2B companies. The digital, social and mobile revolution has changed the world we live in. And not just our world, but that of our prospects as well. Social media is one of the most effective content promotion tools, allowing B2B marketers to drive their prospects’ attention to their website.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Companies] 10 Customer Experiences You Need To Deliver Today
    Think Amazon’s user experience setting expectations for a B2B software company, or that Apple sets expectations for a retailer, and you start to connect the dots. 5 Key Customer Experience Facts. The customer experience is your next competitive battleground. Are you prepared to win it? However, you will always win the customer experience war.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 1, 2011
    [Companies] Have you started running your marketing by the numbers?
    No matter how long I've been discussing this subject, it feels like there are always more companies that need to hear the message. Image by DrBacchus via Flickr. once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years.
  • BIZNOLOGY  |  TUESDAY, MAY 24, 2011
    [Companies] Listening to Your Customers in Social Media
    Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online. Image via Wikipedia. Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you.
  • BIZNOLOGY  |  THURSDAY, MARCH 31, 2011
    [Companies] Marketers must be mindful of the software ecosystem
    That turn of events has placed a new burden on marketers that few might have predicted a few years ago: Marketers must understand the software ecosystem--the software tools and companies that revolve around IBM, Microsoft, Oracle, and other behemoths that affect the right tools to work with. Image by Chris Pirillo via Flickr.
  • SYNECORE  |  MONDAY, JULY 20, 2015
    [Companies] How to Optimize My Landing Pages
    Do you want them to arrive, poke around, soak up a few tidbits about your company, and call it a day? Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Great! Then this article is for you.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, FEBRUARY 10, 2012
    [Companies] Email Summit: What’s the best lead generation tactic? All of them
    You need to identify the right people in the right companies. Tweet That’s the word from our own Brian Carroll, who made that proclamation in an interview at the MarketingSherpa Email Summit this week. Paradoxically, this is why it’s critical to be strategic. They analyze the financial marketplace. He expands on how to make that happen: .
  • HUBSPOT  |  MONDAY, AUGUST 6, 2012
    [Companies] 19 Reasons You Should Include Visual Content in Your Marketing [Data]
    Source: Zabisco ) Tweet This Stat! 3) 46.1% of people say a website's design is the number one criterion for discerning the credibility of the company. Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Marketers. Oh, also revenue. Not a bad setup. Source: YouTube ) Tweet This Stat!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 7, 2012
    [Companies] The New, Old Rules for Winning Fans and Influencing Followers
    Errant email : A salesman at a networking company accidentally sent a file chock-full of favorite pornographic cartoons and jokes to everyone on his top customer list, which included government agencies. By {grow} Community Member John G. Olson. Dale Carnegie. Written in 1936, its principles are relevant to digital communications today.
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [Companies] B2B Marketing Game Changing Ideas
    The company was able to vastly expand its market by offering multiple copies of its courseware to corporate managers.   Follow up all sales leads, quickly and appropriately.  It’s sad but a majority of B2B companies do a poor job at sales lead qualification. Here are six ideas to get you started. Find a new target audience. 
  • KAPOST  |  TUESDAY, MAY 10, 2016
    [Companies] Top 10 Takeaways from the B2B Customer Experience Report [Original Research]
    Adapting to this shift has proven difficult for many B2B companies. The Today, everything is connected. From the screen of your iPhone you can: control the heat of your home, monitor your bank account, play music, sync photos, send an email, etc. Technology has completely changed the way we market. Adapting Tweet this! ). 2. Tweet this! ). 3.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Companies] Why Content Marketing Fails [SlideShare]
    Although it is totally unrealistic, many companies invest in content marketing on the assumption that if they simply publish content, people will click on their links and buy from them. The whole “if you build it, they will come” principle doesn''t really apply to content marketing. But you might not know why failure happens.
  • SALES ENGINE  |  TUESDAY, OCTOBER 6, 2015
    [Companies] Why Should Your Content Live Inside a Blog?
    Company blogs serve as the cornerstone of most successful content marketing programs , and they are a great place to get started if you’re making the shift to marketing as a lead generator for sales. To understand why, you first need to understand where we’ve come from and why the blog has emerged as default medium for publishing.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Companies] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    Companies that simply put a “Follow me on Twitter&# or “Like us on Facebook&# without registration are doing themselves a disadvantage as they throw away hard earned traffic to a social network. Thanks, Bas Jeremiah Owyang Bas Many companies are integrating social media into their corporate website without a plan.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 9, 2011
    [Companies] Choose Your B2B Social Media Words and Metrics Wisely
    Many B2B companies have very specific marketing and messaging philosophies that may not always line up exactly with the way prospects search. The Risks of Writing a Company Blog. In my 12+ years as an SEO professional, I’ve found that just about every business can benefit from publishing a company blog. Please share them below.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Companies] At #IBMConnect, @Jeff Schick Demos #IBMVerse and Unveils #ProjectToscana IBM #SocBiz
    Employees at any company have a variety of notification and messaging tools at their disposal, but these tools rarely add up to a unified, intuitive experience. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 25, 2014
    [Companies] Accessibility at All Levels is Essential to a Healthy Sales Work Culture
    The impact may not always be immediate, but it will certainly have long lasting positive effects on your company culture On New Year’s Eve, I posted a blog on the 7 Things I Want My Inside Sales Team To Know for 2014. Of course it''s a continual work in progress, but I feel like I''ve mostly stuck to the expectations I''ve set for myself.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 3, 2015
    [Companies] How to create an amazing social media marketing workshop
    have no idea of how many hundreds of hours I have been in front of companies, graduate students, and conferences delivering content to people all over the world but I’ve picked up a few best practices along the way. I receive a lot of questions from people who are creating their first social media class or workshop. What a mistake.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Companies] 6 Smart Collaborations Between Nonprofits and Brands for Breast Cancer Awareness Month
    The company is even encouraging its customers to round up their purchases to the nearest dollar so the proceeds can be given to the NBCF. The mother of GoDaddy CEO Blake Irving is a breast cancer survivor, and he is adamant about incorporating this campaign into his company''s culture. Donations From Pink Beer Sales. nonprofit
  • VIDYARD  |  WEDNESDAY, NOVEMBER 25, 2015
    [Companies] No Rest for Marketers, Even on Turkey Day…or, Umm, Thanksgiving
    While the company is a B2C brand, B2B marketers can take this approach as well. This is a perfect angle for any company; we’re all human with wishes, thinks we’re thankful for, and people we want to reunite with for the holidays. Mmm, it’s that tastiest time of year for those who call the United States home. Nothing, of course!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 10, 2012
    [Companies] SetLogik Offers B2B Marketers a Real Marketing Database
    Rather, it creates a separate database that merges data from marketing automation, Salesforce.com (or, potentially, any other CRM system), and whatever other sources a company has available. The challenge is even greater in B2B, which manages two data levels, companies and contacts, instead of just one level of consumers.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 17, 2015
    [Companies] Happy St. Patrick’s Day from Find New Customers!
    The most likeable company in marketing Find New Customers , wishes you and yours a wonderful St. As they said yesterday on the webinar I attended, social media marketing is a LOT less expensive than advertising on buses or cable TV and they’re right, so if your company is advertising on buses or TV, maybe we should talk.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Companies] 13 Spooky Stats to Scare Your Boss Into Better Marketing [SlideShare]
    So, take some time this All Hallows'' Eve to put the fear into your boss -- the fear that if your company doesn''t start implementing inbound methods, its future could look pretty darn scary. A multi-platform digital omnivore with a flamingo hat on -- that is my Halloween costume this year. it’s you. And me. It’s the average consumer.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 7, 2014
    [Companies] Look For The 3 C's When Hiring Inside Sales Reps
    Are they curious about other sales reps in the company, and what makes the most successful ones productive? Over the 10 years I''ve spent interviewing inside sales candidates, I''ve caught myself looking for the obvious traits we seek in people hoping to explore sales for the first time. Do they have the drive? Do they seem intelligent?
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Companies] The 19 Best Content Marketing Blogs From 2014
    Alex opens with this great line: “ We are, at present, in the midst of a historic transformation for brands and companies everywhere — and it centers on content.” Yep that’s right! It’s roundup time. In this case, I just typed in “content marketing” and up popped 15 articles, ranked on social shares.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 30, 2011
    [Companies] Testing for B-to-B Marketers: How hard is it?
    work with a company that offers employee benefits programs, and markets to HR professionals.  We are planning a campaign to take the service into the Boston area, targeting firms with more than 100 employees, which number about 6,000 sites.  At two HR contacts per site, using direct mail, we would have a mail plan of 12,000. 
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Companies] How to Talk to Your Boss About Your Career Path
    don't think many industries should expect to return to a time when people stayed at companies for decades. First, think about this question hypothetically -- assessing gaps that will need to be filled down the line, and aligning them with company goals. You know, when you're just not sure what the next step is on your career path.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 7, 2014
    [Companies] How Marketing Grew to be the Most Important Area of Your Business (without your knowledge)
    Almost since phone became digital, allowing clear one to one communications, companies have relied on salespeople to engage prospective buyers. This is causing companies who sell to businesses to adapt. As a result, smart companies are investing heavily in marketing. This is also a mail sent out by Find New Customers. Summary.
  • HUBSPOT  |  FRIDAY, OCTOBER 11, 2013
    [Companies] 10 Hilarious Blogs That'll Make You Feel Better About Your Job
    Whether you work in an agency or just across teams within your company, you will love this website. Lots of us manage our company''s social media accounts, which comes with a whole bunch of highs and lows. There''s something cathartic about commiserating in awful shared experiences -- especially if you can find humor in them. T.G.I.
  • CLIENT BRIDGE  |  MONDAY, MAY 9, 2011
    [Companies] INFOGRAPHIC: Social Location Apps
    Digital services company Beyond created the following infographic which looks at social location applications. View Original Article
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 17, 2014
    [Companies] Inside Sales Reps: What Are Some of Your Personal Goals?
    They will always be there to help you hit company goals. Working in a sales-oriented job, inside sales reps have numerous goals to hit on a daily, weekly, and monthly basis. But there are other goals to set besides the money-based ones. What personal goals can you set as an inside sales rep? For your sales goals, the process is similar.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 13, 2012
    [Companies] Content Marketing Metrics: What To Count, How To Count It
    month later, when they are, they don’t have the URL of the landing page handy, but they remember your company name. Photo credit: e y e / s e e. Over the past few columns, we’ve looked at content marketing basics , knowing your audience and ways to generate great content , among other things. Subscribers and click-throughs for email.
  • BIZNOLOGY  |  FRIDAY, AUGUST 31, 2012
    [Companies] Why do you want Twitter followers?
    So there are companies that have thousands of fake profiles out there ready to become your followers at the drop of a hat (er, drop of a wallet). Image via CrunchBase. read an article today that sums up so much of what passes for social media marketing. In that article, Patricio Robles wondered if your Twitter followers are silent or fake.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 8, 2012
    [Companies] My All-Time Favorite Marketing Slogan
    Jeff Ogden is President of the sales lead generation company Find New Customers. “You’re Going to Like the Way You Look. Guarantee it.” ” These immortal words, enunciated by George Zimmer of The Mens Wearhouse , is my all-time favorite marketing slogan. George Zimmer. B2B marketers can learn a lot from George.
  • PAUL GILLIN  |  WEDNESDAY, MAY 16, 2012
    [Companies] A CIO Who Gets Social Business
    One of my favorite CIOs is Tom Murphy , who long headed IT at AmerisourceBergen and who is now in transition to a new role (any company will be lucky to have him). It is  a  tool, but companies should not lose that direct contact with customers. There’s In light of that reluctance, I found Tom’s comments particularly refreshing.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 1, 2012
    [Companies] You Can Grow Your Business with Social Media. Learn How Here.
    And they’re all focused on your company or business. You’ve spent time building your key social media platforms for your company. At BMA-NJ’s half-day symposium – with two sessions and a lunch keynote – you’ll see real-life case studies on how companies have successfully integrated social media into their marketing programs.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Companies] February Fan of the Month – Christine “CK” Kerley
    The B2B demand generatio n company Find New Customers is proud to announce our “Fan of the Month” winner for February 2012 – Mobile Marketing guru Christina “CK” Kerley. This young lady is a dynamo and passionate marketing expert. And I’m thrilled she’s going to be my guest on Mad Marketing TV.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 6, 2011
    [Companies] CAPTCHA Can Kill Your Conversion Rate
    By the way, we’ve removed all CAPTCHA’s from Find New Customers – it’s simply not a match with our company culture of service. __. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. AMEN!).
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Companies] Social and Mobile Data: A Marriage Made in Marketing Heaven
    serial entrepreneur with a background in mobile, he left advertising holding company Omnicom in 2008 to found a startup called Buzzd, a location-based mobile application designed to help users gauge how crowded a particular bar or other public venue is at any given moment. News & Notes
  • AVITAGE  |  MONDAY, JULY 30, 2012
    [Companies] No Marketing Momentum? What Now?
    Over the long haul building momentum allows a company to drive growth up as marketing spend as a percentage of revenue goes down.  A startup, or a company that has lost market momentum, needs to invest to create momentum.  Competitive athletes know that momentum can make all the difference in winning games. 
  • AVITAGE  |  FRIDAY, JULY 6, 2012
    [Companies] Four Lessons You Should Learn from Publishers
    number of companies confront this problem by hiring a staff of writers.  As their salary line goes up they may find that it is still difficult to keep up with content needs.   They look to subject matter experts, some of the most knowledgeable and busy people in the company, to provide stories or knowledge. 
  • SAZBEAN  |  TUESDAY, DECEMBER 13, 2011
    [Companies] 7 Tips for Stellar Social Media Community Management
    You’ve created a killer Facebook business page, started building up your business’ Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you’ve even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities . 1. Exercise the 80/20 rule.
  • PR MEETS MARKETING  |  FRIDAY, FEBRUARY 26, 2010
    [Companies] Optimize Your Tradeshow Presence
    Consider announcing significant news at the conference to drive buzz about your company. Research local reporters, analysts and bloggers who may be interested in meeting with your executives to learn more about your company. "conference hall" by shinemy via Flickr. Announce News. Media Outreach. Social Media.
  • BIZIBLE  |  MONDAY, OCTOBER 12, 2015
    [Companies] Why B2B Marketers Shouldn’t be Concerned about Mobile Ad Blocking
    The company is now offering refunds to anyone who installed the app. Digital advertising is constantly evolving and to stay relevant your company has to frequently change its strategies and tactics. Ad blocking is the process of removing ads (usually display ads or popups) from websites. Is this part of something bigger? Here’s why: 1.
  • SAZBEAN  |  THURSDAY, MAY 10, 2012
    [Companies] The 1 Billion Dollar Question: How Can I Use Instagram for My Business?
    Companies such as law firms or Internet marketing firms will have a much tougher time taking advantage of Instagram. Nonetheless, Once you type in the name of your company, you will be able to see all of the people who have already been using Instagram to take photos of your products. Top 5 Ways to Heed the Power of Instagram.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 18, 2014
    [Companies] Book Review: The Social Employee (@SocialEmployee) by @TomPick #socbiz #IBM #Cisco #Dell
    Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. They know the company’s products, people, policies and procedures from the inside. Yet companies big and small have struggled to capitalize on this potential.
  • BIZNOLOGY  |  WEDNESDAY, MAY 22, 2013
    [Companies] Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year
    number of outstanding companies are using mobile to deepen their relationship with customers. Image via CrunchBase. Search just ain’t what it used to be. Search engines used to be about helping customers find information. Coupled with the upcoming release of Penguin 2.0 , these represent significant changes in the world of search. But
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 12, 2011
    [Companies] Social Media Across the Organization
    My topic was how companies can use social media, not just for marketing, but across their entire organization. I got a chance to speak Friday at a great event in Copenhagen along with speakers from Berlingske, Denmark’s national daily newspaper, and Facebook. Internet Marketing
  • CONFLUENT FORMS  |  THURSDAY, JULY 28, 2011
    [Companies] You can do some amazing things with Blogger
    And with Google’s Web Fonts we were able to find a non-native font in the site to match the company’s logo type treatment for use in the website. * * * I hope the examples above have opened your eyes to some of the possibilities of what you can do with your Blogger site or maybe encourage you to give Blogger a try for your website solution.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Companies] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. It’s always been important to track and report marketing results. Now we have dashboards for just about every marketing software we use.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 7, 2011
    [Companies] The death of the salesperson
    Growth focused companies look at how to capture market share, grow net new clients and increase client penetration levels, however the point the article misses is why have some companies failed or why have some organizations grown? The death of the salesperson has been greatly exaggerated. They even responded to my emails.
  • BIZNOLOGY  |  TUESDAY, APRIL 22, 2014
    [Companies] Search and Replace Will Change Your Blog Forever
    When I left my company, Abraham Harrison, they became AH Global, maintained control of the domain, abrahamharrison.com, while I maintained control of both blogs. If you’ve been blogging for a long time, your life has probably changed a number of times. You’ve developed a history that has been, until now, etched in stone.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 3, 2015
    [Companies] 4 Ways in Which AgoraPulse Helps You Maximize Your Social
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. AgoraPulse is no newcomer to the social media dashboard scene, but they have been traditionally known as a Facebook application platform. While there’s no shortage of great social media tools to […].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 20, 2011
    [Companies] Can You Crowdsource Brand Strategy?
    You see, Josh’s company recently merged with another company. That added even more brand banners to the company’s roster – 5 in all. The company can consolidate all those brands into one and concentrate all the marketing budget promoting it. Has your company been through a similar scenario?
  • LEAD LIAISON  |  WEDNESDAY, NOVEMBER 4, 2015
    [Companies] Building Referral Programs using Marketing Automation
    It’s much harder to convince prospective buyers to make a purchase if they’ve never heard of your company or solution before. It’s something every company should do, especially since: People are 4 times more likely to buy when referred by a friend – Nielsen. The dynamics of buying and selling are complex.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 22, 2013
    [Companies] The Disruptive Technology that will Replace Facebook
    The company you’re with is more important than the place you’re at. By Neicole Crepeau, Contributing {grow}  Columnist. A few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first. Here’s why I’m right. Two you really like.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Companies] 8 Ways to Make Your Content More Like Personal Conversations
    About the Author: Dan McDade is President and CEO of PointClear, a prospect development firm helping B2B companies nurture leads until they're ready to purchase. We're pleased to present this guest post by Dan McDade of PointClear. Personal connection. Understanding. Serving. The rules have changed with the self-educating buyer.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Companies] Find The Right Mix With The Content Food Groups
    This is the kind of content that demonstrates that you know your stuff, and establishes your company as a thought leader in your space. Author: Ellen Gomes We all know that it’s important to have a variety of content types—but many marketers stumble when they have to define what a well-rounded content mix looks like. Raisin Bran. Spinach.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Companies] 10 Reasons Social Logins Could Be a Game Changer
    Social login users are more likely than non-users to recommend a company’s website to others (40 percent vs. 22 percent). Social login users are 78 percent more likely to download a mobile app from a company. Yes, they’re increasingly common and fast, but should you be using them for your own business? More revenue.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Companies] 7 Reasons Your Business Needs an Automated Welcome Email
    sleek, well thought out welcome email shows subscribers your company can be counted on to deliver valuable content. 3. Plus, a welcome email can provide information about your company or offer a new-subscriber discount. When someone signs up for your email list , it’s important to roll out the email red carpet and welcome them.
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Companies] The Inbound CMO's Biggest Hurdle? Selling the Rest of Their C-Suite
    Some CMOs are dealing with those types of barriers, however, by simply joining companies with a C-suite that already has these digital proclivities. Our company is made up of mostly technical people and of all the technical people I know, documentation is not a strong point. The challenge they outline is real. Doers rule.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Companies] Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
    For companies that have their marketing really dialed, bringing in hundreds if not thousands of leads a month, prioritization is crucial to getting to the right leads quickly. Author: Jessica Cross By its very nature, lead scoring should be predictive – a potential customer’s score should predict whether that person is going to buy from you.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, DECEMBER 12, 2010
    [Companies] Predictions for B2B Marketing in 2011
    Companies that aggressively seek help in improving their skills will succeed; those who try to learn everything for themselves by trial-and-error will increasingly fall behind the industry. Lessons learned from these systems will be applied by their developers and observant competitors to help marketers at larger companies as well.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Companies] Hacking Marketing: Rethinking Marketing Management in a Software World
    ORDER 250 OR MORE ADVANCE COPIES. I’ll prepare up to a 60-minute webinar that I will deliver, either to your company or on behalf of your company, around the themes of Hacking Marketing that you think are most relevant to your audience. Software has eaten the world — and marketing too. And this is actually a really good thing.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Companies] The 6 Building Blocks of Organizational Structure [Diagrams]
    Behind every great company, division, or team is a great organizational structure -- a structure tailored to a company''s, division''s, or team''s goals, and one that helps employees understand how they fit into the bigger picture. The following is an excerpt from our free resource, An Illustrated Guide to Organizational Structures.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 22, 2015
    [Companies] Interview with Gregg Thaler from RingLead
    spoke to two very well-known technology companies. Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. hope you enjoy! PD:     How often is poor data the downfall of a marketing campaign? Data is foundational.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 20, 2013
    [Companies] 3 Facebook Rollouts Every Marketer Should Know About
    You can hashtag your company name, as well as your product or service utility  factor (i.e. by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In addition, the platform also has new features focused on driving engagement and discussions.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 5, 2013
    [Companies] Top 50 Sales & Marketing Influencers for 2013
    Ken’s consulting, advisory, and speaking services have illuminated, motivated, and rejuvenated sales efforts for companies across North America. Your Sales Management Guru Blog Author on “Top 50 Sales & Marketing Influencers” List  . Speaker, consultant, and author Ken Thoreson’s updated Sales Manager’s Tool Kit now available   .
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Companies] 10 Resources to Help You Teach Inbound Marketing
    Want another hands-on ways to critique real companies' marketing? Run a free Marketing Grader report for a quick snapshot about how a company's marketing is doing. The report critiques and suggests ways to improve a company's blog, social media accounts, SEO tactics, lead generation methods, and mobile optimization.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 14, 2013
    [Companies] [Video] 4 Critical Questions to Outsmart Your Sales Competition
    How the company changing? What if you were at risk of losing your best customer? It’s time to get your thinking cap out again. I’m here to stretch you out of your comfort zone so you can see things in new ways. Today we’re going to look at your very best customer – the one you love working with and who contributes a fair share to your income.
  • BIZNOLOGY  |  WEDNESDAY, MAY 4, 2016
    [Companies] Your SEO could be wrong…
    It’s easy to say, “Oh, bad content editing mistakes only happens when you hire offshore or low-cost SEO companies.” ” But that’s not always true. I’ve seen large SEO firms (and even content marketing companies) destroy well-written content. Has an SEO ever ruined your carefully crafted copy?
  • CONTENTLY  |  WEDNESDAY, MAY 4, 2016
    [Companies] 5 Hasty Conclusions From Quizzes I Made About the Media Industry
    ” the quiz would determine which media company that person embodied. My result from this what content company are you test (apparently I made the right deal!): [link] pic.twitter.com/3wdcX0Cc8w. um I legit got my own company. I got “Vox Media” on “Quiz: What Media Company Are You?” link].
  • HUBSPOT  |  SUNDAY, NOVEMBER 23, 2014
    [Companies] From Vikings to Billboards Made of Cake: 5 New Ads You've Gotta See
    The dry humor is a staple for the company that has been gaining notoriety through Facebook ads and word-of-mouth. 3) "Wall and Chain" from Airbnb. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Been too busy to watch TV or flip through a magazine this week? Marketing Agency
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