LEADERSHIP | TUESDAY, SEPTEMBER 9, 2014
[Companies] Big Data WILL Transform Your B2B Lead Generation
know some of you are saying that “Big Data” is the latest hair-raiser big software companies are throwing around to scare us in the world of B2B lead generation. Not sure how Big Data can help your B2B company? —If You Learn How to Use It . And yet, these masters do it time and time again. What in the world should you order?
B2B LEAD GENERATION BLOG | MONDAY, JULY 29, 2013
[Companies] B2B Marketing: 3 reasons for adopting video content into your marketing mix
When I asked Gaby Paez, Associate Director of Research, Conversion Group, MECLABS, how companies could benefit overall from adopting video, she explained using video content can improve SEO campaigns. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Reason #1.
YOUR SALES MANAGEMENT GURU | FRIDAY, AUGUST 3, 2012
[Companies] The End of Solution Sales
Mobilizers are focused first and foremost on driving productivity change for their company and that is what they want to talk about-their company not the salesperson’s. The End of Solution Sales. The Role of Sales Leadership & Management. Now what does that title mean to you? At 35,000 feet it woke me up. Ken@AcumenMgmt.com. .
TOMORROW PEOPLE | FRIDAY, MARCH 22, 2013
[Companies] Closed Loop Marketing: The Personal Touch
Many companies utilise a marketing automation system to manage a closed loop marketing campaign. Does marketing have to be generic, anonymous and ‘ball-park’? No, says Pete Winter, Performance Consultant at Tomorrow People. Closed loop what? The first question you are probably asking is, “What is closed loop marketing?”. So how does it work?
B2B LEAD GENERATION BLOG | SUNDAY, MARCH 4, 2012
[Companies] Lead Nurturing: Build trust, win more deals by helping prospects – not selling them
Over time, prospects are going to think, “You know, this company has really helped me out. Tweet Imagine this scenario: Boy meets girl. Boy asks girl out. On their first date, boy asks, “Will you marry me?” Girl says no. Boy promptly sends her phone number to the bottom of his list. Six months later, boy calls again. Tip #2. Tip #3.
SAVVY B2B MARKETING | THURSDAY, MAY 13, 2010
[Companies] 3 Keys to a Winning Call to Action for B2B Content
About the author: Michele Linn is a B2B content consultant who helps companies create content and think through how their B2B prospects will consume it. Last week when Stephanie and I were presenting about content marketing at MarketingProfs B2B Forum, one of our co-presenters, Amy Black , asked the audience what they had learned thus far.
B2B MARKETING BLOG | FRIDAY, MAY 7, 2010
[Companies] Fancy garbage is still garbage
The first sentence read: “XYZ Company has launched a single-use bioprocessing filtration solution, which is designed to help speed up processes and reduce wastage.. In tracking one of my client’s competitors I ran across a press release posted online at trade media outlet. Wastage? Is that fancy waste?
B2B LEAD GENERATION BLOG | SUNDAY, SEPTEMBER 16, 2012
[Companies] B2B Marketing: 4 solutions to the most common challenges
How they found your company. Tweet The week before Labor Day, hundreds of marketers descended upon Orlando, Fla., for MarketingSherpa’s B2B Summit 2012. Joining them were Pamela Tinsen and Warren Staley, who shared their expertise during free one-to-one coaching clinics: Tinsen is a coach for MECLABS. Staley is a program manager.
MARKETING INTERACTIONS | MONDAY, JANUARY 20, 2014
[Companies] Is Your B2B Content Stuck in Purgatory?
Much of the content created by B2B companies gets a limited amount of pageviews, social shares or direct passalong. One of the challenges I've had a number of conversations about recently has been the ability of B2B content to attract the right audience. " We're going to talk about distribution. Not likely. Use those. Use them.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 26, 2013
[Companies] What’s Your Lead Nurturing Strategy?
But in order to do it successfully, you must have a process that everyone is in tune with, and sales needs to make sure to keep info on that lead current in your lead database so we know when a new customer has arrived, from where and what they bought. B-to-B companies shouldn’t be worried about quantity but quality of leads.
B2B LEAD GENERATION BLOG | MONDAY, NOVEMBER 4, 2013
[Companies] Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects
Here were some of his suggestions to help your company engage in the right context: Educate your sales force on how to engage in social selling. So, what is social business exactly? While it would seem intuitive that social business is a social media best practice, that assumption could not be further from the truth. Tip #1. Tip #2. Tip #3.
THE EFFECTIVE MARKETER | TUESDAY, JUNE 23, 2009
[Companies] because you can't beat free marketing training
But still experiments are being done by a lot of people and companies. usually keep on trying the products of the different companies. Here I talk about the final 5 classes. If you haven’t done already, check out the review of the first 5 presentations. It doesn’t matter if you have great keywords if you lack the other elements.
B2B LEAD GENERATION BLOG | MONDAY, APRIL 8, 2013
[Companies] Direct Marketing: 6 steps to drive more through sales pipeline
Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. After all, who pays attention to print anymore? It turns out your prospects are. And, they have the numbers to prove it. They offer these tips to help you do the same. 1. Drive them to the Internet.
BLOG MY CALLS | FRIDAY, OCTOBER 18, 2013
[Companies] 100 Conversation Analytics Blog Posts in 50 Days
When people think of LogMyCalls we want them to think of us as the call tracking company that offers Conversation Analytics.the call tracking company that cares about what happens after the phone rings. 4) Demonstrate our excitement. We''re doing it again. We wrote 150 blog posts in 50 days. Organic traffic increased. Leads increased.
FEARLESS COMPETITOR | SATURDAY, JANUARY 17, 2015
[Companies] A few Saturday facts about Jeff Ogden of Find New Customers
The weekend is here and we do post on Saturday (but not on Sunday), so we just want to share some facts you may not know about Jeff Ogden of Find New Customers , the nicest company in BtoB marketing on Earth. Jeff was born and raised in a small town in Southern Indiana named Madison. My parents dropped me off and I went to the elevator.
FEARLESS COMPETITOR | SATURDAY, NOVEMBER 22, 2014
[Companies] Happy Birthday Mom, Good luck Irish and the hardest working man is still single
That’s good for Pegasystems CEO Alan Trefler, but I believe every company of any size needs a Chief Marketing Officer today. Jeff Ogden of Find New Customers in Tampa, Florida is celebrating his Mom’s birthday today. Happy Birthday, Mom! Marketing news of the day. have not been very good lately. Really nice man.
SMASHMOUTH MARKETING | MONDAY, AUGUST 3, 2009
[Companies] Sales Ready Leads: Quality vs. Quantity
It's a small world--find out who you or your colleagues know at those companies (use LinkedIn). The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. We just don't have the time to waste managing anything but.". The percentages used for calculation were: Quantity Vendor. Quality Vendor. 56,000.
SMASHMOUTH MARKETING | MONDAY, AUGUST 3, 2009
[Companies] Sales Ready Leads: Quality vs. Quantity
It's a small world--find out who you or your colleagues know at those companies (use LinkedIn). The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. Executive Summary : Lead gen programs that manage to Quality metrics provide sales ready leads that result in an overall higher ROI.
BUYEROLOGY | THURSDAY, APRIL 19, 2012
[Companies] Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.
For many companies, the first important step in tackling this issue is discovering who their right buyers are and where they are with qualitative buyer research. Target (Photo credit: Wikipedia). I am a big baseball fan and a one-time want to be pitcher. Making the issue even more problematic is the changing behaviors of the buyer.
B2B MARKETING ONLINE | MONDAY, AUGUST 2, 2010
[Companies] Does marketing need to be ‘official’?
The paper showed that broadening the customer-company relationship via the website increased positive word of mouth towards the website, and intentions to increase purchase of the company’s products. So it’s official. Relationship building websites work. supersavvyme.com). So far, so good. Or outside Greece. Answer? Not really.
B2B MARKETING ONLINE | FRIDAY, MAY 21, 2010
[Companies] Want ROI from social and mobile media? Don't just show up (participation). step it up (innovation).
Many B2B marketers advocate for companies to integrate emerging technologies into the marketing mix. But where I diverge from the pack is in what, precisely, I'm advocating of companies: My message isn't limited to participation in today's media, but one far more focused on innovation from today's B2B marketers. Check! Facebook group?
HUBSPOT | WEDNESDAY, JANUARY 7, 2015
[Companies] 11 Underdog Brands That Differentiated Themselves From the Competition
Competing against Microsoft, the largest electronics and computer company at the time, Steve had to put everything into creating new and unique technology to surpass the top dog of the industry. However, with a four-vessel brewing process , this fresh, domestic craft beer became a game changer for the Boston Beer Company. Ta-da!
DIGITAL VOICES | FRIDAY, AUGUST 16, 2013
[Companies] 5 Mobile Apps That Will Maximize your Marketing Prowess
We used the Pixlr-o-Matic to edit pictures of our quarterly company meeting. Happy Friday, everyone! Are you using your Smartphone to the greatest of its ability? This week we will help with maximize your marketing output on your Smartphone. We have compiled five great mobile apps that will make doing business on the go even easier. Cost : $.99.
SMASHMOUTH MARKETING | MONDAY, MARCH 29, 2010
[Companies] B2B Demand Generation Boot Camp: Next Gen Inside Sales Training
In our case, we have pretty stringent criteria for success since we are a performance-based appointment setting company. Over the past four months Green Leads has been starting new reps on the first Monday of each month. Inside sales seems to be like that, growth and replenishment. We have to have our reps deliver.
MARKETING INTERACTIONS | FRIDAY, JUNE 28, 2013
[Companies] Your Marketing Bucket is Leaking
company as having split personalities because efforts from one part. I saw a post the other day where the author recommended that marketers create a marketing persona and a social media persona - like these are two separate things. I've heard marketing teams talk about social media as an aside. When did marketing become a bunch of silos?
HUBSPOT | WEDNESDAY, NOVEMBER 28, 2012
[Companies] 17 Inspirational Sales & Marketing Quotes to Honor Zig Ziglar
His company includes more than a dozen other speakers who advocate "The Ziglar Way.". Today, we're very sad to have lost the legendary Zig Ziglar after a short battle with pneumonia at age 86. Ziglar was the author of more than 29 sales and motivational books, including See You at the Top and Over the Top. 17) "Stop selling. Thank you, Zig.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, MAY 10, 2012
[Companies] [Video] Ask prospects these questions to pique their curiosity
Here are a couple ways: You can make a statement about the results other companies have realized from working with you. Why is it important to pique your prospect's curiosity? The answer is simple. It creates an opening for you to establish a relationship at the same time it positions you as an invaluable resource. So how do you do it?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 8, 2014
[Companies] New Frontiers in Data Driven Marketing
If it works properly, it promises to revolutionize how marketing budgets are managed and to give a substantial business edge to companies that master it first. I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges.
HUBSPOT | THURSDAY, APRIL 7, 2011
[Companies] Transforming Your Marketing Culture with Seth Godin [@InboundNow #15]
In the show we chat about: How companies can transform the way they do business by poking the box. How companies can provide an environment that encourages innovation & doesn’t shun failure. How companies can stand out and transcend traditional marketing tactics. Seth Godin joins us for episode #15 of Inbound Now !
WINDMILL NETWORKING | WEDNESDAY, JANUARY 9, 2013
[Companies] 6 New Year Resolutions for Employees and Employers Regarding Social Media
Companies too should keep some key resolutions in mind as the legal issues concerning social media in the workplace continue to shift. Jaszczyszyn was unable to explain the “evidence,” the company terminated her employment for fraud. Are you an employer and need to make some resolutions about social media ? Eat healthier.
INBOUND SALES NETWORK | FRIDAY, MARCH 8, 2013
[Companies] Stop Wasting Your Marketing Budget
Business to business marketing is not about how pretty your company looks, or even how great your brand is (Read more: Your Marketing Ain’t Pretty…It Just Looks That Way ). It’s about the amount of revenue you help your company generate. Even more importantly, it’s not connected to how your ideal prospects buy. The Bottom Line.
VIDYARD | WEDNESDAY, JANUARY 14, 2015
[Companies] Vidyard Raises $18M Series B to Fuel Video Marketing Innovation
This milestone is a single point in our company’s evolution — it’s not the close of an old or beginning of a new chapter — it marks an exciting inflection point in a story that is currently unfolding. On one hand this post represents an exciting achievement; on the other, it’s my final breath in the calm before the storm.
SOCIAL MEDIA B2B | WEDNESDAY, NOVEMBER 14, 2012
[Companies] 83 B2B Social Media Blog Post Ideas
Everyone is busy with other things in their work lives and personal lives, but the core of any social media program for B2B companies has to be creating great content on a blog. Create a worst-case study Same thing, but focus on a blog, company or product that you hate. The Only Blog Post Idea List You’ll Ever Need.
FEARLESS COMPETITOR | FRIDAY, DECEMBER 9, 2011
[Companies] Laugh and Learn with Find New Customers | Episode 42 “A Day Without Shoes”
company Find New Customers shares an important marketing lesson using wit and humor. If you enjoyed our weekly show, why don’t you also follow my company on Linkedin or Facebook ? “If more companies listened to ( Find New Customers) a lot more would be sold.” Jeff Ogden. ” Dan McDade, Pointclear.
FEARLESS COMPETITOR | FRIDAY, MAY 20, 2011
[Companies] Link to us
If you are a fan of Fearless Competitor, the blog of the B2B Lead Generation company, Find New Customers , now you can link to us. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Just click on Link to Us below to visit this special page.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 11, 2009
[Companies] Marketo’s secret sauce for lead generation
And they are one of the fastest-growing companies in the USA. For companies looking for marketing campaigns in b2b lead generation who wish to improve the way they acquire new customers , Find New Customers is the place to go. As you probably know, Marketo is the sponsor of How to Find New Customers. They are my business partner.
BUSINESS GROWTH DEVELOPMENT | WEDNESDAY, FEBRUARY 15, 2012
[Companies] Multi-channel advertising and your email marketing campaign
Part of what makes up a successful promotional strategy is the way that your brand image echoes through all of your communications with customers and suppliers, so everything that you hire email marketing companies to do for you should be reflected elsewhere in your public profile. Marketing
SAVVY B2B MARKETING | WEDNESDAY, JULY 21, 2010
[Companies] A Question for B2B Marketers: Are You Focusing on What Needs to Be Fixed First?
She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Last weekend I reading The Happiness Project by Gretchen Rubin Although I'm not yet finished with the book, it has lots of good gems in it. It can be tough to know what to focus on. Work on that first.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, MARCH 1, 2012
[Companies] Never Forget the Details: It's Not Over Yet
Let's make it happen… " Standing up from the side of the boardroom table, the General Counsel of a Fortune 100 company reached out his hand for me to shake. They decided to choose a different company to solve their problems and I ended up with a million less dollars in my pocket. So excited I missed a very important point.
EMAGINE B2B BLOG | THURSDAY, MARCH 26, 2015
[Companies] 5 Ways to Increase Your Bounce Rate
Companies with newer websites have realized users don’t like autoplay music on websites and no longer use this website attribute. know "Contact Us" means a company's location. "Greet" on the other hand…. That’s shorter then the attention span of a goldfish that has a 9 second attention span. Autoplay Music/Video.
FEARLESS COMPETITOR | MONDAY, JULY 23, 2012
[Companies] Going to the B2B Marketing Breakfast at Netprospex in Waltham, MA tomorrow? Look for Jim and Jeff too.
Their companies are helping to sponsor your event: Jim Burns. Attending the Netprospex B2B Marketing Breakfast in Waltham, MA tomorrow? While you’re there to listen to Ann Handley, Chief Content Officer at MarketingProfs (co-author of Content Rules), look for these two men too. Jeff Ogden. Jim Burns, CEO of Avitage.com.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JANUARY 15, 2014
[Companies] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified. There was no doubt in my mind we were going to scale this campaign.
B2BMARKETINGSMARTS | MONDAY, FEBRUARY 21, 2011
[Companies] B2B marketers should watch their words.
In B2B marketing communication, the design of Web sites, emails, brochures, ads, and letters do contribute to how a company is seen and recognized. They may think that using big words makes their company appear to have a higher intelligence and sophistication. Yet, that’s how I am. love words. grade education.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, APRIL 16, 2010
[Companies] The new realities of corporate blogging
I’ve had the most fun over the last few weeks working with Billy Mitchell , Martine Hunter and the incredible professionals at MLT Creative in Atlanta preparing their company’s first major webinar. For example, have you considered: Actively selling <gasp> through your blog in a way that your customers will love? Digg this!
HUBSPOT | WEDNESDAY, DECEMBER 26, 2012
[Companies] 6 Email Tests That Matter More Than Your Subject Line
Asking for Social Security Numbers or visitors' first born child's name is very different from asking for size of company or industry. Other Demographics: Try segmenting on other demographics collected by marketing or sales - things like industry or role or company size. are you ready to run some big, exciting tests? Time to think big!
IT'S ALL ABOUT REVENUE | SUNDAY, JANUARY 19, 2014
[Companies] Are Your Prospects “Friending” Other Social Media Networks? [CHART]
Marketers use these networks to promote their companies, services, products and to build and nurture their customer base. I have always wondered if Social Networks that are geared for languages and cultures other than English speakers might be just as fruitful for a modern marketer in attracting a potentially untapped market.
HUBSPOT | THURSDAY, AUGUST 18, 2011
[Companies] 21 Awesome Inbound Marketing Blogs You Should Be Reading
The Inbound Marketing Company. You can’t call yourself The Inbound Marketing Company without having an awesome blog. Luckily, this company does. Companies that blog attract 55% more website visitors than non-blogging companies. But there’s a lot to inbound marketing that needs to be understood.
SYNECORE | WEDNESDAY, JUNE 26, 2013
[Companies] From the Intern Desk: 4 Quick and Dirty Tips to Social Media
Likewise, whenever you’re posting a photo, tag the people in it (unfortunately, brand/company pages can’t tag people on Facebook or LinkedIn, but it does work on Google Plus, Instagram and Twitter). Hey there, marketing professionals/geniuses/world changers. It''s another way to connect. Integration rules. People. The cool thing? Brands.
MARKETING ACTION | TUESDAY, FEBRUARY 17, 2015
[Companies] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
In other words, if it costs you $500 to acquire a new customer, and that customer generates $10,000 in revenue for your company, then you effectively spent $1 in order to get $20. It’s about giving prospects information about your company so they can come to know you, trust you, and, eventually, depend on you. Look at it this way.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 19, 2013
[Companies] Is Big Data The Future of Marketing?
Our Future of Marketing interview series continues with Steve McKee. Steve is the author of When Growth Stalls , the accompanying blog, Stalled, Stuck or Stale. He is also President of marketing agency McKee Wallwork. You You can follow Steve on Facebook , Twitter and LinkedIn. Tell us about a tough or interesting challenge you face?
SALES CHALLENGER | TUESDAY, JULY 10, 2012
[Companies] Don’t Let Biases Impact Your Key Account Selection
Many companies struggle with this because they put too much focus on revenue/volume metrics. So how have companies overcome this? . (This is the second post in our multi-part series on Key Account Strategy and Management). You’d think that investing in our best customers would lead to easy growth. So are we now ready to grow?
VERTICAL RESPONSE | FRIDAY, SEPTEMBER 12, 2014
[Companies] Facebook Boosted Posts: 3 Ways to Target Your Audience
If you’re talking about your company on a broader scale and trying to get more new customers, then you may want to focus on “people similar to people who like your page.” You may have noticed that getting organic engagement (unpaid) via your Facebook page isn’t as easy as it used to be. Which option is best?
MEASURABLE MARKETING | THURSDAY, MARCH 15, 2012
[Companies] Top Website Design Trends for 2012
It's important to note, though, that key company/product messaging and calls to action are still best to place closer to the top of the page. 2012 has brought with it a wave of web design trends. Good web design is a necessary part of your larger web marketing and user experience picture. HTML5, CSS3 and JQUERY. Typographic Layouts. The Grid.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 16, 2010
[Companies] What Is The Future Of The Social Media Role?
Maybe the NY Times is providing an excellent parallel to companies that are not quite experiencing the “fight for survival that traditional media companies and newspapers are facing. All this got me to wondering about the future of social media marketing roles. They are fully entrenched in social media. That sounds ominous.
WEBBIQUITY | TUESDAY, JUNE 24, 2014
[Companies] The Six Most Irrational Social Media Concerns of Brands
As the brands in our case studies demonstrate, going social affects every aspect of business, including the way a company structures itself, communicates internally, and communicated externally. the best-seller The Social Employee: How Great Companies Make Social Media Work. Reprinted with permission. It’s time to face the music.
CONTENT MARKETING TODAY | MONDAY, MARCH 19, 2012
[Companies] Facebook’s New Business Pages Means Marketers Must Evolve | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age
As part of the redesign, the company has effectively shelved Facebook tabs as default landing pages, a strategy which many large corporations, small businesses, and social marketers had spent time, energy, and significant budget building out. Via adage.com.
PUZZLE MARKETER | THURSDAY, OCTOBER 25, 2012
[Companies] 5 Tips for a Fantastic Marketing Conference
Bring in the Big Dogs – Not every company has the resources to hire famous celebrities, bands, and entertainers to attend their conference. Some of them might come from your company but it is much more powerful if they don’t. Start off by introducing the problem. Mostly likely your audience is in the same boat.
FUNNEL FOCUS | THURSDAY, NOVEMBER 18, 2010
[Companies] Q&A Excerpt: Driving Leads with Social Media
When a buyer is searching for your product or service, you want your company to be the first and most frequent result they see. The reader had the option to download the complete 50-page eBook in exchange for registering on a prospect page and providing us with their demographic information – name, title, phone number, company, revenue, etc.
MARKETING INTERACTIONS | WEDNESDAY, FEBRUARY 10, 2010
[Companies] Put Your Marketing Content on a Maintenance Plan
Companies may think they've gotten around the dating issue by not putting the year on their copyright notice. Companies that want to maximize their investments need to consider methods for culling the most longevity they can out of that investment. Do you feel duped? I do. That's definitely no longer the case.
SOCIAL MEDIA B2B | MONDAY, FEBRUARY 14, 2011
[Companies] Win a FREE copy of The Now Revolution
Jay Baer and Amber Naslund wrote a book called The Now Revolution about the seven shifts that will make your company faster, smarter, and more social. In The Now Revolution companies will learn how to: Strip away silos and overgrown business process, and create a culture of NOW. Enter by February 28, 2011.
MARKETING ACTION | WEDNESDAY, SEPTEMBER 10, 2014
[Companies] Obey Facebook’s Rules of Engagement (Or Else)
Don’t build an app whose primary purpose is to redirect people off Facebook. I see companies violate that last one all the time. They publish a landing page to a Facebook app tab on their company page, and the only interactive element on the page is a button that takes you to the company website when you click it. Protect data.
HUBSPOT | WEDNESDAY, MARCH 25, 2015
[Companies] 7 Tools for Finding & Connecting With Influential Bloggers
Tip #3: Don''t rely on interns to do the outreach. I''ve seen far too many emails from company managers apologizing for an unprofessional email their intern sent. It''s best to entrust your company''s reputation with someone more experienced with professional outreach. Tips for Effectively Reaching Out to Bloggers. Blogging Daily
B2B MARKETING INSIDER | TUESDAY, DECEMBER 10, 2013
[Companies] The Best Marketing Conferences In 2014
DemandCon is the industry's premier event for education and insight into the art of aligning and accelerating your company's sales and. 1. Which marketing conferences are you attending this year? think it’s really important to get out of the office once or twice a year and learn from other marketers. attended a few. VIEWS.
VIEWPOINT | TUESDAY, MAY 14, 2013
[Companies] PowerViews with Michael Brenner: The Battle for Customer Attention
Click to start video at this point — Michael sees one of the biggest challenges companies are currently facing is the “battle for customer attention.” My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. The Battle for Customer Attention.
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 30, 2014
[Companies] Clueless Hiring Managers – Check out this example
the person at their biggest competitor said “Jeff, you were the only sales rep in that company that we could never beat – not even once!” For the role of Chief Sales and Marketing Officer. Please be assured that your application was given full consideration. “Why depend on others? Control your own destiny.”
WINDMILL NETWORKING | FRIDAY, JANUARY 13, 2012
[Companies] Google+: The Time is Now for Your Business
Yes, it’s another addition to the numerous social networks on the web, but there’s one crucial thing that separates it from the rest: it’s powered by the one of the largest internet technology companies in the planet. Company, Institution or Organization. The time is now for Google+. Google+ Overview. Other.
BIZNOLOGY | MONDAY, APRIL 20, 2015
[Companies] The business of data
They have also recognized that this information is valuable to doctors, hospitals, insurance companies and medical researchers. Do you know what business you are in? It seems like such a straightforward question that every business person should be able to answer it without hesitation. Their main objective is thus to push soda.
B2B IDEAS @ WORK | TUESDAY, AUGUST 3, 2010
[Companies] B2B Marketing Personas in Action: What Would Morton Do?
Really using that persona can help your B2B company realize its full potential and speak to the needs and goals of your prospects. In B2B marketing, creating a buyer persona is key to understanding your audience. Consider age, title, publications read, key concerns, degree of influence, web habits, association memberships, salary, etc.
WEBBIQUITY | TUESDAY, JUNE 4, 2013
[Companies] 37 Fantastic SEO Guides, Tips and Tactics
Adam Audette outlines four trends he sees in SEO, among them “Further Corporatization of SEO in the Enterprise: The trend over the last several years has increasingly shown SEO teams ‘go within’ at large companies. ” (You can’t be too rich or too thin, but apparently you can be too optimized.). ranking.”
B2B MARKETING MENTOR | THURSDAY, AUGUST 29, 2013
[Companies] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
Here, we examine how we planned and executed our virtual event to illustrate why companies should consider hosting their own, and offer advice on how to drive the maximum amount of registrants and attendees to make a virtual event a real success. We particularly find value in hosting them ourselves. Why Virtual Events? 3,126 attendees.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 14, 2011
[Companies] Stop Marketing in the Dark – sponsored by Act-On Software
Act-On Software hosted a webinar entitled “Stop Marketing in the Dark. The featured speaker was Jeff Ogden, President of the B2B Lead Generation company, Find New Customers. ( @fearlesscomp ). Jeff Ogdenfeatured speaker was Jeff Ogden, the Fearless Competitor and President of Find New Customers - the B2B Lead Generation company.
FEARLESS COMPETITOR | THURSDAY, JUNE 16, 2011
[Companies] For What Do You Stand?
Does that sound like the kind of company you like to do business with? Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. BtoB Lead Generation | Core Values. Are people advocates for your business? What do you stand for?
FEARLESS COMPETITOR | THURSDAY, JUNE 2, 2011
[Companies] Trust and Advertising
Makes you wonder why so many companies continue to fill airwaves and print with advertising, when very, very few people trust it. A far smarter approach would be to get customer endorsements and advocates on social media. File this under interesting statistics on what people trust. Insights from Forrester and the Edelman Trust Factor.
HUBSPOT | MONDAY, JANUARY 30, 2012
[Companies] The Rockstar You Need to Hire to Manage Your Blog
So we thought it would be helpful to share the qualities to look for when hiring a blogger for your company -- whether freelance, part time, contract, or full time. This will give you insight into whether they are truly an active member in your industry's community and passionate about the subjects that matter to your company.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 25, 2012
[Companies] Book Review: Michael Brito Goes for Broke in “Smart Business, Social Business”
Cisco, Intel and Dell – the trinity of tech companies that “get” social business – are over-represented. by Joe Chernov | Tweet this Maybe it’s his upbringing or perhaps it’s his extensive training as a marine, but wow does social media heartthrob Michael Brito do his homework. To read it is to gorge on information. Then: boom!
ANNUITAS | TUESDAY, SEPTEMBER 18, 2012
[Companies] Account Based Marketing – An Interview with Jennifer Pockell-Wilson of Demandbase
Every visitor from your target accounts should be provided with a web experience that is appropriate to what that company means to you at that moment—are they a customer? This can mean MORE content, but it can also mean content that is appropriately tagged for customer/sales life cycle stage, for industry, company size. prospect?
MEASURABLE MARKETING | TUESDAY, JANUARY 31, 2012
[Companies] Webinar Recap - The Marketer's Guide to Taking Your Website Mobile
The "debate" between apps and mobile websites isn't really a debate at all: apps have their own unique advantages, but they should in no way replace a mobile website, which is an absolute essential for both B2B and B2C companies. Thanks to everyone who attended this morning's webinar, "The Marketer's Guide to Taking Your Website Mobile".
SALES INTELLIGENCE VIEW | FRIDAY, MARCH 25, 2011
[Companies] Driving Sales Productivity with Social Selling
Engaging today’s socially-savvy customer requires a lot more than a grasp of the basic facts and figures about their companies. How companies large and small are using social selling. Social Selling University has continued to grow in numbers. We have also started building a community of sales 2.0 Recent Social Selling Webinars.
VIDYARD | MONDAY, SEPTEMBER 30, 2013
[Companies] 4 Storytelling Rules for Video Marketing
By now you’ve seen Chipotle’s “Scarecrow” video , which is a leap pad to promote the company’s interactive app game. What’s your company’s signature? This question begs another question: Who’s missing out on the content that you’re so carefully crafting and sharing to engage with your target audiences? Don’t be vain.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 8, 2011
[Companies] The 10 Best B2B Videos
The company writes, “… the animation is continuous stream of clear and relevant visuals punctuated by consistently enlightening and interesting information.” by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. And we are thrilled to have earned that honor. Perfect. Gratitude.
BIZNOLOGY | TUESDAY, JANUARY 17, 2012
[Companies] Being Pretty Isn’t Enough for Social Media Marketing
Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Image via Wikipedia. always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Mind you, there are exceptions.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 13, 2011
[Companies] Marketing Automation Skills are Scarce: Strategies to Close the Gap
Although I’ve associated specific vendors with each strategy, the reality is that most companies apply a mix of several. The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. Surveys, like this one from IBM , show many obstacles to successful deployment.
EARNEST ABOUT B2B | TUESDAY, DECEMBER 16, 2014
[Companies] Should your business be vlogging? Can it fit into your B2B marketing strategy?
According to Social Media B2B , companies that blog generate 67% more leads per month than those that don’t. By raising brand awareness and demonstrating industry expertise, companies have been able to engage an average internet user and transform them into a committed purchaser. Simple’. So, Vlogging is big business. Get vlogging!
HUBSPOT | THURSDAY, JANUARY 26, 2012
[Companies] 10 Clever Ways Your Email Signature Can Support Your Marketing
Company employees, particularly those in sales and marketing, might be missing out on another opportunity to spread brand awareness or nurture prospective customers with their personal messages. The least you should promote in your email signature is your company's website. Is there a company trade show coming up soon?
SOCIAL MEDIA B2B | TUESDAY, DECEMBER 21, 2010
[Companies] [VIDEO] 11 Predictions for B2B Social Media in 2011
Dave brings additional perspective to the conversation with his experience working with enterprise level companies using social media. Companies with Limited Results Pull Back from Social Media. I recently had the opportunity to share the screen with David B. 11 Predictions for B2B Social Media in 2011. 1. Mobile, Mobile, Mobile. 2.
HUBSPOT | TUESDAY, JANUARY 3, 2012
[Companies] 17 Silly Missed Lead Generation Opportunities
In Lead Nurturing Campaigns: Companies leveraging marketing automation tools to efficiently deploy lead nurturing campaigns are known to generate awesome results. In fact, Forrester Research reports that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. And it needs to be good.
BLOG MY CALLS | THURSDAY, APRIL 10, 2014
[Companies] Direct Mail and Call Tracking: How Money Mailer Saves Clients With LogMyCalls
Money Mailer is a direct marketing agency serving local businesses and Fortune 1000 companies. Call tracking is critical to what we do as a company,” says Mike Hiskett, Senior Vice President of Operations. “We want to provide measurable success for our clients. Was to search for the best tool then implement it on a company-wide basis.
BLUE FOCUS MARKETING | WEDNESDAY, DECEMBER 26, 2012
[Companies] 14 Experts Predict 2013 Social Media Trends for Small Business
As more and more “touch points” become “streamlined” at the expense of personal human contact, the companies with excellent personnel and live customer service representatives will outshine and outperform their competition.”. 3. Companies will begin to understand that social, content, and SEO are linked and more integrated than ever.”. 4.
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 13, 2010
[Companies] Variety of Content is the Key in the Early Stages of the.
It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. There are many of them out there to suit every type of marketer, from small industrial companies to large enterprises. Not every action needs to be scored. of Tiecas, Inc.
VIRALLY BLOG | TUESDAY, SEPTEMBER 23, 2014
[Companies] Are Marketing Budgets Keeping Up?
think companies need to be sensible about the marketing tech spend and look for solutions with a clear ROI. So are companies marketing budgets keeping up? There is still a lot of debate on the value of advertising at all size companies and budgets. Not all of it of course and certainly not straight away. Events
VOICE-BASED MARKETING | WEDNESDAY, OCTOBER 9, 2013
[Companies] Re-imagining Cities: A Chicago Hackathon
Last quarter, area companies raised over a quarter of a billion dollars in funding. We have a large, growing list of innovative companies, demonstrating the depth and breadth of our tech community. I believe it’s important to give back to those that have helped you along your way. San Francisco’s was aimed at civic improvement.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 13, 2010
[Companies] The best creativity technique known to mankind
Even if you are trying to solve a technical problem, invite people from marketing, accounting, HR … maybe even from another division or company all together. I’ve even conducted creativity sessions like this on behalf of a Fortune 100 company with a fifth-grade class just to see what they could come up with. Not this one.
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Companies] The Marketer's Guide to Getting Started With Content Personalization
The level of sophistication in persona development can vary widely across companies. The brands that get this right today will be the future Fortune 1000 companies of tomorrow. Content personalization has been a hot topic for marketers over the last few years. Plugging in a person’s name in an email salutation isn’t enough anymore.
WRITING ON THE WEB | WEDNESDAY, DECEMBER 1, 2010
[Companies] How’s Your LinkedIn Profile?
Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages. ( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. This is excellent advice you need to know and act on. See [link].
HUBSPOT | WEDNESDAY, JULY 10, 2013
[Companies] Psychology for Marketers: 9 Revealing Principles of Human Behavior
Another psychological theory by Cialdini, “liking” means that if you feel positively toward another person or company, you’ll be much more likely to interact with them or buy from them. It may not matter how smart the other person is or how profitable the company is -- if you think they’re cool, you’ll want to be seen with them more often.
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 24, 2012
[Companies] Which Industries Love Marketing Apps the Most? [CHART]
So we decided to revisit the data and see if there is a preponderance of app adoption by industry. We looked at two dimensions of the data – average app volume refers to the number of times an app is used across campaigns and app diversity reflects the number of different types used. Drum roll please…a few surprises came out of the data.
LEAD VIEWS | TUESDAY, MAY 15, 2012
[Companies] What does Big Data mean for marketing?
Platforms and tools for managing Big Data enable companies manipulate large multi-channel datasets for such insights. Yes, Big Data is currently at the peak of a Gartner hype cycle. May be not. Let’s move beyond the hype to understand what this means for marketing. Relatively new technologies (e.g., This is what Big Data is about.
FATHOM | FRIDAY, NOVEMBER 14, 2014
[Companies] Consumer Brand Manufacturer Spotlight: Jimmy Choo
Jimmy Choo Limited, a company known for designer stilettos and luxury accessories, is going public and expanding e-commerce investment. In addition to completely retooling its e-commerce platform, the company will also invest in a resource planning system from SAP, a product life cycle management system, and a new warehouse.
B2B LEAD GENERATION BLOG | SUNDAY, MARCH 18, 2012
[Companies] Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment
If you see someone who hasn’t engaged or opened content in three months, you need to refresh that contact — the person may no longer even be with the company or is simply not interested. The nearly 500 attendees had so many excellent questions that my webcast could have easily been an hour longer. Map out the process.
B2B MARKETING INSIDER | THURSDAY, MAY 9, 2013
[Companies] What Is A Social Business?
They surveyed a large swath of companies and found a small minority (28%) have achieved any level of social business maturity. In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. What is a Social Business? Makes sense, right? It’s about change management.