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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2011
    [Companies] Klout rants are becoming a cottage industry
    have been transmitting identifying information — in effect, providing access to people’s names and, in some cases, their friends’ names — to dozens of advertising and Internet tracking companies. So why would some bloggers devote 4, 5, even 6 blog posts in a month about an obscure company like this? Pretty ugly.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 3, 2013
    [Companies] 5 Ways to Guarantee Customer Loyalty and Retention
    Many companies make the mistake of not listening closely to their customers. Instead, do regular outreach to gauge how they feel about your company, services, and products, and use their feedback as a guide for how to proceed. 1) Pay Attention to Customer Feedback. 2) Keep Detailed and Updated Records on Every Customer Interaction.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Companies] 4 Tried and True Marketing Automation Recipes for Better Email Nurturing
    In other words, subscribers shouldn''t be able to obtain the offer unless they provide some additional information about their interests, company background, etc. The idea is that this stage’s offer can mention what your company does or provide information about pricing or benefits. You’re familiar with mass emails, right? Yikes!
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Companies] 3 Steps to Improve Lead Nurturing With Content Mapping
    Marketing and sales teams must work hand-in-hand in order to provide a company with the leads and profits it needs to grow and succeed. Depending on your company, you may have 3 personas or you may have 50. Awareness: educational information on the company or industry-related information such as best practices. Map away!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 27, 2010
    [Companies] The new competitive advantage: There’s an app for that
    The rate of technological change is occurring so fast that an ability to quickly assess, process and deploy new apps will be a source of competitive advantage not only for companies, but for individuals. Ultimately that employee will provide a better, faster and cheaper result for the company. Here’s what  I mean. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 17, 2009
    [Companies] The best business opportunity in social media marketing
    m learning that within this formula, content is a SEVERE bottleneck for most companies.  Here’s why: Companies are piling on to the social web and are desperate to provide content that will cut through the clutter. That barrier will go down as the price companies are willing to pay for content goes up. Every day. So there it is.
  • LEADER NETWORKS  |  THURSDAY, MARCH 25, 2010
    [Companies] The Role Of Social Engineering In Social Media
    Next, perhaps, you will want the members to view a video on the site that discusses some company-centric new product offering. If you become too company-centric than the engagement crosses over into overt marketing and that is not the reason why your members are participating in the first place. Right. What are their needs?
  • WRITTENT  |  WEDNESDAY, APRIL 10, 2013
    [Companies] 17 Ways to Repurpose Content and Triple Its Lifespan
    'Can a company ever have too much branded content ? The introduction to that carefully-researched eBook or whitepaper your company just published probably summarizes the entire project and builds suspense in a few paragraphs. Companies who increase their total landing pages from 10 to 15 see a 55% increase in fresh leads.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JANUARY 15, 2012
    [Companies] CRM: 15 Years Later, now a friend
    The net effect of this sea change was that sales teams were able to get up and running faster, with less disruption to the rest of the company, and dramatically lower investments in time and capital. SFA/CRM 15 Years Later: Now It’s Every Rep’s Best Friend. My comments are first. by Lauren Carlson. www.twitter.com/crmadvice  . What changed?
  • HUBSPOT  |  SATURDAY, AUGUST 3, 2013
    [Companies] WTF Is the Future of Business? Brian Solis Has an Answer
    Companies are on a journey of transformation. Too many companies are using social media but still not really talking to customers -- and that’s partly why they fail to deliver a complete experience, Solis asserts. 'Have you ever wondered what the future of business will look like? The future of business won''t be like that. must read.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 30, 2013
    [Companies] 4 Keys to Nurture Leads and Customers by Creating an Emotional Connection
    That’s because nurturing should attempt to genuinely connect prospects and customers with a company by “engaging” them in a dialogue, with the goal of eliciting a positive emotional connection. And that means you need to develop a direct relationship with each individual. Effective lead nurturing incorporates 4 key elements: 1. Relevance.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Companies] How Axial Ramped Up Deliverability and Measurement Strategies
    Axial operates the online network for professionals who operate, advise, finance, and acquire private companies. “We’re only an 80-person company with an eight-person marketing team, but we pack a wallop,” says Cody Boyte, Marketing Manager at Axial. million email messages.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Companies] Marketers Gravitate to Facebook As Most Trusted Referral Source
    No wonder companies rush to populate different social networks in an attempt to dominate the most credible one. Company website ranked second in this survey, with 37 respondents recognizing the importance of this channel. Marketing your product in a trusted environment translates into utter success for businesses. Connect with HubSpot
  • INBOUND SALES NETWORK  |  THURSDAY, DECEMBER 1, 2011
    [Companies] Is Email Marketing Dead?
    Some companies misconstrue it for being dead as opposed to evolving. While many companies are using email marketing to support their demand generation programs, only 28% of them are delivering relevant email communications at the correct time to a segmented audience with a clear conversion goal. Email Marketing Has Evolved.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 17, 2012
    [Companies] The Hidden Marketing Lesson in the Citizen Journalism Movement
    Reach out to your brand advocates and the internal experts within your company and ask them to share their knowledge and feedback. by Jesse Noyes | Tweet this YouTube is now a force in the delivery and reporting of news. What’s interesting is that ordinary citizens, eyewitness to the scene, captured much of the footage as it unfolded.
  • DIGITAL VOICES  |  MONDAY, JANUARY 13, 2014
    [Companies] 3 SMAC Stack Predictions for the New Year
    There has been a lot of recent talk about Geo-location based offers but not many companies have actually explored this. In 2014 and beyond, we believe that companies will offer rich interactive tools, solutions, and experiences similar to ADI’s Signal Chain Designer. last 2011, to more than $241 billion in 2020 4.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Companies] 10 Requirements to Deploy Successful Online Content Marketing
    Quality Content – Never focus your content on yourself or your company. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing. You have to morally bribe them with a quid pro quo transaction.
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Companies] Every CMO Needs to Read the New York Times Innovation Report
    It was an internal document that cost the company thousands of hours of time and money to research and assemble. Marketing and IT have always been two sides of the same coin to me, but I know that in most companies they are eternally at odds with each other. Your first priority is to market your company’s products or services.
  • VIRALLY BLOG  |  MONDAY, MARCH 3, 2014
    [Companies] Free Marketing Software
    The pro plan gives you 100 campaigns that can be split across multiple clients on the same basis as the epic plan which is only for a single company. 'So with a matter of weeks to go before we re-launch Virally I thought it would be a good time to explain what’s new and how it’s going to be charged. So we have 3 plans: Free Forever. Events
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 21, 2011
    [Companies] Keep your hands off my Klout
    Klout and other companies are popping up to reduce people to a single number … which evokes delight in marketers and loathing in those being rated!  The whole idea of assessing social influence is fascinating to me. An evil genius could have a lot of fun with that scenario : ). I’m competitive, too!  So I am the perfect target. 
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Companies] 10 Examples of Simply Wonderful Email Marketing
    Be it lovely design, captivating copy, or just a great use of the medium, please enjoy the following companies'' great email marketing. If someone needs your help, you get to be a superhero -- you need help with a content strategy for your SaaS company!? Which companies constantly impress you? I''M ON MY WAY, BOB! K.I.S.S.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, APRIL 14, 2013
    [Companies] For Freelancers: The Benefits of Working as a Solo Consultant
    Or, you can see yourself as the CEO of your one person company and conduct yourself accordingly. 'I love PR Daily and the breezy articles they post each day, but I was a bit taken aback by Arik Hanson’s post, The Challenges of Working as a Solo PR Consultant. Herewith, my view of the BENEFITS of working as a solo consultant.
  • SYNECORE  |  MONDAY, JANUARY 14, 2013
    [Companies] Will 3D Printing Change Manufacturing as We Know It?
    As I write this, a surprising number of companies in multiple industry segments use elements of 3D printing technology in product design and refinement, even though most are not yet using 3D printers to churn out an end product. Once the company found out about the project, Stratasys quickly repo-ed its printer from Wilson. WHAT A CAD!
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Companies] How to Optimize Your Landing Pages for Long-Term Lead Generation
    Don’t include your company’s name in every single page title. You should aim to optimize your landing pages for long-tail search visitors who are simply seeking information on a topic and haven’t necessarily heard of your company. That’s a pretty good spot to be in, eh? The Long Term Impact of SEO on Lead Generation. You guessed it!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 26, 2010
    [Companies] When parody becomes a corporate PR disaster
    According to Twitter’s guidelines, it is perfectly acceptable to set up accounts that parody real companies, celebrities, etc. And making an issue of it and spoiling the fun would probably just heighten negativity against the company. When does online parody cross a line? bpcares&#. “Just wrapped up a meeting with the EPA.
  • VIDYARD  |  THURSDAY, JANUARY 29, 2015
    [Companies] Pros & Cons: Should You Produce that Gem of a Video In-House or Outsource It?
    Act-On, a Marketing Automation Software company, produces all of their videos in-house because it was a natural extension of their initial in-house webinars. Check out this great post by our friends at Notch Video: 6 tips on working with a video production company. Paper or plastic? Fries or onion rings? Do you Have to be Exclusive?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 1, 2013
    [Companies] Do Emotions Play a Role In B2B Sales?
    But B2B buyers are spending the company’s money. One of the largest shipping companies in the world, Maersk Line, chose to focus on three target emotions that they felt drove the most value – trust , cared for , pleased. Three years after, the company had increased their Net Promoter Score by 40% points. It’s a numbers game.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Companies] Three Tips for Improving Twitter Ad Campaigns
    Would people sharing articles from HBR or Fast Company Design be interested in your content, and likely to share it? Would people sharing articles from HBR or Fast Company Design be interested in your content, and likely to share it? You probably won’t hear these tips from someone at Twitter (I know I never did). Now what?
  • B2B MARKETING SAVVY  |  TUESDAY, AUGUST 4, 2009
    [Companies] Put “Relationships” Back into Public Relations: B2B Clients/Agency Reap the Benefits
    When defining quotations PR people worry not about what will  motivate the target audience to evaluate a product or service … another critical step in relationship building … but rather whether person quoted from “our” company is the same rank as they person quoted from “their” company.  No one is blameless.  Welcome!
  • WINDMILL NETWORKING  |  MONDAY, JULY 30, 2012
    [Companies] Boring Byte: Polishing Dull Stereotypes Into Social PR Gold
    Many of the companies will likely be B2B, focus on communities of practice or be involved in some form of society building, health, welfare or infrastructures. Microsoft partners with many companies. ” From Clay A. m not alone in noticing this. Carr’s subsequent interview on CBC Radio’s Q Show ,  Whatever happened to big ideas?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 8, 2013
    [Companies] The ROI of Events: What You Should be Measuring
    Always remember, you must measure things not just because they are measurable, but because they will guide you toward the decisions needed to help improve company profitability. When it comes to measuring event marketing ROI , every company is unique in their level of sophistication and what they want to track. Is the topic compelling?
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 14, 2012
    [Companies] Long web pages are okay! 4 ways to convince your visitor to scroll down the page
    This statement has confounded companies who had a lot to say about a subject and preferred to say it all on [.]. SEO experts have long been saying your ideal web or blog page length should be between 200-250 words, and if you have more to say, break it up into several pages of 200-250 words. B2B Web Strategy Engagement
  • SALES CHALLENGER  |  TUESDAY, MAY 27, 2014
    [Companies] What Stresses Out Business Travelers the Most
    For me, technology provided by the airlines, rental companies, and travel agencies (such as Concur) all allow me to better deal with that departure stress. 'Well, sure enough, I’m writing this blog on an airplane at 30,000 feet, on my way to sit down with a sales leadership team on building a Challenger Selling organization. What about you? 
  • INBOUND SALES NETWORK  |  THURSDAY, SEPTEMBER 13, 2012
    [Companies] B2B Marketing: Cost Center or Revenue Engine?
    Companies need to stop talking about meaningless metrics that have nothing to do with the bottom line. Return on Marketing Investment (ROMI) is a relatively new metric, but unlike other vanity metrics, it is the one that will have executives at your company looking at marketing as a profit center instead of an expense. The Bottom Line.
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 1, 2013
    [Companies] Yikes.Forrester Says 'Don't Dedicate a Paid Ad Budget for Facebook'
    The assumption most companies have is that everyone who clicks ''Like'' on a company page will see their posts. Reality is that only 16% of a company''s Fans actually get to see their posts. Facebook demands that companies pay for the the other 84% to see their posts. To quote: "Facebook is failing marketers. Well then.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 13, 2014
    [Companies] [Video] Best Way to Defuse Dreaded Sales Objections
    Another example: Say you’re a small company competing against the giants. 'If you’re like me, you dread talking about certain things with your prospects because they’ve always caused you problems. So what should you do in these situations? You have to be willing to raise the sales objections yourself. For example: pricing. More customization.
  • HUBSPOT  |  TUESDAY, MAY 25, 2010
    [Companies] Free ebook: 15 B2B Marketing Facebook Success Stories
    On average, B2C businesses reach more people on Facebook, but there is a growing number of B2B companies that are reaching prospects and closing deals via Facebook. Photos make your company and your products easier to understand. If you're a B2B marketer, you're probably skeptical of Facebook. So what can you learn from these business?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 12, 2011
    [Companies] Social media and mobile produce a commoner sense
    Even telemarketers must be wary; an otherwise receptive contact may disconnect after seeing your company's getsatisfaction page is full of gripes. In the future, every company will be discussed in one or more social presences—the only differentiation will be whether your company is part of that conversation. by Eva Lyford.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 30, 2010
    [Companies] Are you counting on magical marketing?
    see many different clients engage in magical marketing every day: One company I know pours enormous effort into multivariate testing, but relatively little into the creative work that gets tested. Image via Wikipedia. The computer is always right," they thought, so they went along with whatever you presented. OK, I am older than dirt.)
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 28, 2014
    [Companies] Are you Ready to Fall Back? Making the most of the last weeks of 2014
    Ellen Valentine is a Strategic Marketing Evangelist for Silverpop , an IBM Company. She has more than 20 years of experience as vice president of marketing/CMO for a number of technology companies. This November 2nd, I’m certainly excited to get an extra hour. Much remains to be done in the last eight weeks of the year.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 24, 2014
    [Companies] Why Willy Wonka Should Not Be Your Business Model
    Willy Wonka’s example of locking the factory doors and cutting off all communications is a drastic one, but many companies still don’t actively engage with their customers, and when they do, it is often one way: we speak, you listen. It’s a Two Way Street. By just taking the time to engage with a customer. General online marketing Tips
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 13, 2012
    [Companies] What Is A Content Strategy And Why Do You Need It?
    define the content strategist as the change agent required to explain why content strategy is such a huge opportunity for companies to evolve the way they market and sell products, by putting the customer at the center of everything you do. The topic was content marketing and how to effectively deploy content strategies. Measure your success.
  • VOLACCI  |  FRIDAY, MAY 2, 2014
    [Companies] Process Day Email Address [Ben's Productivity Podcast]
    I love that quote because it really speaks to what I want to talk to you about today and that''s a process that I''ve put into my company called Process Day. 'Transcript: Hi I''m Ben Finklea, welcome to the podcast. have another ''Fast Friday'' to share with you. Thank you. The Importance of Process Day productivity , drupal
  • ANNUITAS  |  TUESDAY, JANUARY 13, 2015
    [Companies] Enterprise B2B Marketers: Focus on Connecting with Your Buyers for Impact in 2015
    Companies are missing a big revenue generating activity by ignoring customer retention and are also putting a larger burden on new logo acquisition to make up for any attrition.”   Customer nurturing programs are another way to put those buyer personas to good use. On understanding and connecting with your buyer. Aligning to the buyer.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2011
    [Companies] Marketing no longer gets a pass – inspiration from Marketo CEO Phil Fernandez
    In the past, marketing was seen as the one arm of an organization that got a “pass&# when it came to the bottom line – in other words, companies generally lacked the ability to discuss its worth in business terms (i.e. Take this scenario: The CFO of a B2B company comes to you with a problem. Sales and Marketing: a Quick History.
  • SAZBEAN  |  MONDAY, MARCH 5, 2012
    [Companies] Bridging Customers From Social Media to Your Site — Future of Publishing
    social media instead of on their websites… …Companies set up Facebook and Twitter profiles but they still didn’t reach their pre-social media. level of engagement… …But now publishers and companies have the tools to win their customers back! win them back! bridge through social media! Social Networks
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 16, 2011
    [Companies] Please take accountability for your social media experience
    Somebody asks me to “friend&# a company or a cause.  Maybe it’s a coincidence, maybe it’s a trend, but I’ve noticed a few posts lately with a theme of how social media is becoming a mind-mucked echo chamber of mind-numbing sameness. This attitude seems incredibly WHINY to me.  Nobody put you there but you. Fishing?
  • HUBSPOT  |  SUNDAY, JANUARY 5, 2014
    [Companies] 30-Day Blog Challenge Tip #4: Have a Purpose
    Participating companies should submit their blog URLs on this page to enter the challenge. 'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Blogging
  • ENGAGE  |  THURSDAY, DECEMBER 5, 2013
    [Companies] 42 Content Marketers to Follow on Twitter
    Fast Company, @FastCompany. 'One of the best ways to learn more about content marketing is to engage with thought leaders on Twitter. This list is far from complete, but it''s a great start for anyone interested in content marketing, social media and web journalism. Who did we miss? Let us know in the Comments. Also: follow our Twitter list.
  • HUBSPOT  |  THURSDAY, AUGUST 16, 2012
    [Companies] 14 Funny Brands You Can't Help But Follow in Social Media
    You mean the toilet paper company? Another B2B company to grace our list, HubSpot partner IMPACT Branding & Design definitely gets the value of comedy, offering a great balance of educational content and a few laughs on its Facebook page. Bissell, the vacuum cleaner company (who would've thought?), I know I am.) 1) Charmin.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 30, 2014
    [Companies] Build your brand (for free)
    This is true whether you’re just selling yourself, Chris Abraham, or your company, Gerris Corp.  “But what about all my competitors? guarantee that the vast majority of your so-called competitors don’t even know you or your company exists. 'I have a modicum of online reputation with the people who matter to me.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 28, 2012
    [Companies] Social Influence Marketing : A New Science To Develop!
    Suddenly, the importance of social scores take up much less room in the debate, and interest has immediately turned to the recommendation of ambassadors who represent a greater value for company name brands (see:  Social Media Influencers or Social Media Ambassadors : What Is Their True Value ? Got Klout? William J. Comments By: Mark W.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 4, 2013
    [Companies] Handling isolation in your worklife
    In a larger company, you can fulfill a certain role while others fulfill theirs. Let’s keep each other company on the journey! In a larger company, you can fulfill a certain role while others fulfill theirs. 'By Steve Woodruff, {grow} Community Member. ISOLATION. Ever feel alone out there, hacking your way through the weeds?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 11, 2012
    [Companies] HGTV Interactive VP explains SXSW strategy
    The company practices what it preaches and renovated an old bar from top to bottom and from inside out just for this conference. Click here if you can’t see this interview with Vikki Neil of HGTV. Some interesting "planters" at the HGTV party house at SXSW. Influence and Power Internet marketing Video blogs
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 14, 2013
    [Companies] The Cost of Delaying Marketing Automation
    From there, many companies find they only need to spend a few hours a week—to run some reports and tweak your campaigns and workflows—to get decent ROI. Most companies don’t start with tons of content. by Jon Miller You’re not a marketer if things aren’t hectic and your organization isn’t busy. But don’t let the delay go on too long.
  • EARNEST ABOUT B2B  |  THURSDAY, JUNE 10, 2010
    [Companies] Vital Statistics for B2B Marketers – the video
    And while sample sizes always vary, as does the rigour with which different companies approach research, we genuinely believe the figures quoted here bear some semblance to the reality of what’s really going on out there. Every week new statistics are emerging with sometimes contradictory views on the trends impacting B2B marketing.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 17, 2012
    [Companies] When a Hurricane Meets Social Media: The Rise and Fall of Brand Reputation
    We’ve seen a strong emphasis on IT security and continued growth in areas of cloud and mobile applications; implying that companies are embracing the tools and services needed to continue operational activities despite potential threats and disasters.”. “This is a test of the Emergency Broadcast System.” THE POWER OF NOW. Mobile Security.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 17, 2012
    [Companies] When a Hurricane Meets Social Media: The Rise and Fall of Brand Reputation
    We’ve seen a strong emphasis on IT security and continued growth in areas of cloud and mobile applications; implying that companies are embracing the tools and services needed to continue operational activities despite potential threats and disasters.”. “This is a test of the Emergency Broadcast System.” THE POWER OF NOW. Mobile Security.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2011
    [Companies] 5 Ways Inbound Marketing Drives B2B Ecommerce
    When asked about finding new customers, most B2B companies will tell you that they know all the major players in their market and are already doing business with them. They are doing business with all the companies they know of. For B2B companies, ecommerce is a powerful way to reach new customers and drive new business.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 26, 2013
    [Companies] What’s Your Lead Nurturing Strategy?
    to-B companies shouldn’t be worried about quantity but quality of leads. In the B-to-B world, most sales are not immediate. The longer selling cycles for most industrial/contractor purchases involve more than one person and selling cycles can go from months to years. So B-to-B marketers need to be patient. increase profit margins.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Companies] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    Sure, some companies try to find ways to convince you otherwise, but they still let you unsubscribe. Using her name in addition to the company adds another degree of personalization while making sure the person receiving the email knows it''s from a business. It was all very clear what New York & Company was advertising.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Companies] Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
    That number doesn’t include the skyrocketing cost of PPC ads on Google, or the increased spending by big companies for whom bidding higher is easier than the typical small or mid-size business. When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. Maybe more. Still, all eyes are on the web. since 2002.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Companies] 10 Things You Need to Know About B2B Mobile Marketing
    Google is encouraging responsive design , further solidifying it as a best practice all B2B companies should be considering in their mobile plans. You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them.
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 22, 2013
    [Companies] What I did on my Summer Internship: Perspective from eMagine’s Social Media Intern
    came to learn that social media for business is dramatically different: Its not just a branding opportunity- social media absolutely gives companies a chance to show who they are as a brand, but that is just the beginning. There really is no one right way to use it, just what is best for your company. Social Media
  • CONNECT THE DOCS  |  WEDNESDAY, OCTOBER 28, 2009
    [Companies] Keep it Interesting: Strategies for Great Interviews
    Can you give a specific example of how your company uses content marketing? Whether you watch them on TV, hear them on the radio, read them online or in the newspaper - you absorb a lot of information through interviews. News organizations rely on interviews to get information from authority figures and to show the different sides of a story.
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Companies] Capture Customers’ Imagination with Corporate Journalism
    To be clear, corporate journalism is not writing an article about your company’s new product or promotion. You should know your readers better than anyone else in the company. It was about how we brought 4 million unique visitors to our company’s website. 'There’s an information overload and you can feel it.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 23, 2011
    [Companies] 3 Ways Data’s Popularity Is Changing Business
    Particularly in tech companies, the effectiveness of marketing is determined by examining its impact on revenue growth, not merely brand awareness. Accordingly, companies are trying to leverage the measuring of popularity for profitability, said Josh Jones-Dilworth , CEO of PR firm Jones-Dilworth Inc. by Jesse Noyes | Tweet this.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 11, 2011
    [Companies] Leadership: High Performance Sales Management
    In most partner organizations, sales training companies have focused on creating a sales process that follows their sales training curriculum and, if followed correctly, should increase a partner’s win ratio. The missing link is a strategic sales management system that ensures all aspects of the partner company is executing effectively.
  • MARKETING ACTION  |  THURSDAY, MARCH 6, 2014
    [Companies] Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.
    So I posed this question (asking it three times to mitigate the fluke-factor): Will smaller companies increase their adoption of marketing automation this year? Here are the numbers: Employee Count of Buyers’ Companies. That’s the percentage of companies using no software systems at all to manage their sales and marketing.
  • REPUTATION TO REVENUE  |  WEDNESDAY, MAY 19, 2010
    [Companies] Four steps to strengthening B2B customer connections
    Big company CEOs are struggling mightily, as the IBM report notes, with "the complexity of operating in an increasingly volatile and uncertain world." Companies that take customer satisfaction seriously put serious incentives in place to support the right behavior. Is this really news? Isn't this just Marketing 101? Well, sort of.
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Companies] 8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)
    Just because it''s a good idea in general doesn''t mean it''s a good idea for your company. Solution: Your blog posts should all serve larger company goals. Chat with your manager about the larger company goals, then schedule a meeting with someone in Sales to hear what questions they get asked most often. Throw in contractions.
  • B2B IDEAS @ WORK  |  TUESDAY, AUGUST 3, 2010
    [Companies] B2B Marketing Personas in Action: What Would Morton Do?
    Really using that persona can help your B2B company realize its full potential and speak to the needs and goals of your prospects. In B2B marketing, creating a buyer persona is key to understanding your audience. Consider age, title, publications read, key concerns, degree of influence, web habits, association memberships, salary, etc.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Companies] Facebook Now Features Paid Ads in News Feeds
    you could now see an ad from a company that paid to have it featured in your News Feed. But it's not just any company's Featured Stories that can show up in a user's Facebook News Feed; there are two major caveats for placement. These ads are officially being called "Featured Stories.". Marketing Takeaway. Image credit: birgerking.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Companies] The Growth Show: A VC's Advice on Content, Cash & Churn
    Second, I was getting a lot of questions from entrepreneurs like “Hey what should these metrics be,” or “What are other companies doing?” venture investor is going to buy some fraction of the company in exchange for cash. 'Content marketing is a little bit like a bank account where you get the benefits of compounding returns.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Companies] Inbound Marketing Is About Much More Than Getting Found
    The process of initially getting found online and generating leads is critical, but so is understanding and adapting to the needs of your leads after they have expressed an interest in your company. True inbound marketing should help you gain insight into what first brought prospects to your company and what their end goals are.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 10, 2013
    [Companies] Five-Minute Lead Response and the Golden Hour of Optimal Lead Conversion
    'The Harvard Business Review did a study about lead response that opened our eyes to the importance of speed when it comes to contacting prospects. The Faster You Connect, The Faster You Close. Don’t believe it? How about this statistic: a sale is 22 percent more likely to happen when you make contact within five minutes. Five minute lead response?
  • B2BBLOGGERS  |  TUESDAY, NOVEMBER 9, 2010
    [Companies] Tapping Social Networks for Business: Interview with @ClaraShih.
    If that trend continues, when those cohorts of people graduate and enter into decision-making roles at their own companies, I can see that it will change how business gets done. Can you share some suggestions for companies who may want to use social networks in this way? lot depends on how the company approaches it. Or Does It?
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 27, 2013
    [Companies] Join @SocialEmployee (McGraw-Hill, 2013) Google+ Community
    'With our new McGraw-Hill book, The Social Employee: How Great Companies Make Social Media Work , now among Amazon’s top sellers in several business categories, we have found ourselves engaged in a wealth of exciting conversations regarding the content of the book. Peak inside The Social Employee and order your copy today!
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Companies] CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
    MV: You recently blogged about how companies should think like publishers, a philosophy we are big proponents of around here. What are some of the best practices you’ve seen with companies adopting content and inbound-related strategies? Can you highlight some companies and brands that are exceptional storytellers?
  • NUSPARK  |  SUNDAY, JUNE 24, 2012
    [Companies] A Primer on Getting Started with Google+ Business Pages
    You need to direct them there from your company website and provide relevant content that people will want to engage with and share that content. With more than 40 million users Google+ is growing as a social media powerhouse. Share lots of pictures : Google plus is optimized for sharing photos. It is as effective as you make it.
  • NUSPARK  |  SUNDAY, JUNE 24, 2012
    [Companies] A Primer on Getting Started with Google+ Business Pages
    You need to direct them there from your company website and provide relevant content that people will want to engage with and share that content. With more than 40 million users Google+ is growing as a social media powerhouse. Share lots of pictures : Google plus is optimized for sharing photos. It is as effective as you make it.
  • FATHOM  |  MONDAY, JULY 7, 2014
    [Companies] Laws of Marketing Power: Action Over Argument
    We marketers love to make arguments: Why one product is better than another, why one service solves all your problems, why this company is superior to that company, why you’ll feel better with one brand vs. another. ” Consider company websites. Contributing to your own company blog can have the same effect for you.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Companies] 5 Reasons To Check out the Modern Marketing Tour
    Learn how companies are creating ideal customers with the right mix of marketing art and science. 'by Amanda Batista | Tweet this Mark your calendars! The Modern Marketing Tour (formerly known as the Road to Revenue Tour) is coming to a city near you! Here are 5 opportunities to learn and grow your marketing insight; join us in your city!
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Companies] B2B Events in 2015 – Where to Go and How to Learn
    It’s a waste of your time and your company’s money. Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company. 'I have been to a lot of marketing events, on both sides of the booth. Great show.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 3, 2014
    [Companies] Should You Market to Pain or Persona?
    For example, if you sell accounting software, one persona might be middle-aged males who are controllers at mid-sized retail companies. ' I just had an interesting conversation about campaign targeting with a really smart client. The technical definition of persona is “the way you present yourself to the world.” But Carpe occasio.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 7, 2014
    [Companies] 4 Ways Inside Sales Reps Are Like Hunger Games Tributes
    Many companies will use games or contests to promote competition among inside sales reps ( gamification ). 'Sales Prospecting Perspectives is pleased to bring you a post from Patrice Morrison , a Business Development Representative at AG Salesworks. ve seen inside sales described using many analogies. Here are four: 1) Drive. 3) Teamwork.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] Here’s Why Dumping Ron and iOptimize Marketing was the right idea
    'Jeff Ogden , President of Find New Customers , the nicest company in BtoB marketing, once worked for Greenlight Digital in London for a very short period of time. After leaving Greenlight, I partnered with the man  they foolishly invited to replace me and formed our first company, iOptimize Marketing, focused on the hospitality industry.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Companies] The Importance of Attitude – great article at Salesforce.com or Find New Customers
    Even a company on the West Coast looking for a VP of Marketing read it   It was that good. When you do a post for a company like Salesforce.com, always include a Resource Page with your information and ask the publisher to share it, as it is great publicity for your company. You can read it there or at Find New Customers.
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Companies] Social Media is a life sentence
    The good news is that while social media is, indeed, a life-sentence, it’s not solitary confinement, not like writing a novel could be — or maintaining the weekly newsletter for your company. 'Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Every day.
  • BIZNOLOGY  |  TUESDAY, APRIL 22, 2014
    [Companies] Search and Replace Will Change Your Blog Forever
    When I left my company, Abraham Harrison, they became AH Global, maintained control of the domain, abrahamharrison.com, while I maintained control of both blogs. 'If you’ve been blogging for a long time, your life has probably changed a number of times. You’ve developed a history that has been, until now, etched in stone.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Companies] 3 Top Social Automation Tools
    ” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. It might even be one of my most successful posts. HootSuite. SocialOomph.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Companies] 4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen
    Participating in group discussions can help you grow your company's reach, but if you join a group with employees mostly working in IT and you're trying to sell a product to management consultants, you'll be wasting precious time you could have spent elsewhere. Did you know that you can segment and target your LinkedIn Company Products Page
  • HUBSPOT  |  THURSDAY, MAY 6, 2010
    [Companies] 27 Marketing Lessons B2B Marketers Should Know
    List marketing messages from your business and your competitors; then remove the company names. Can you tell which message connects to each company, or do they all sound the same? Social media thought leadership is built by empowering employees to talk about your company and industry. This week the MarketingProfs B2B Forum.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 12, 2013
    [Companies] From MAGNET: Where Will You (And the Workforce You Need) Be in Five Years?
    We help companies shore up quality, improve productivity, train their current workforce and develop new products. The outline was clear:  help companies understand the crucial pieces of workforce development as they plan their business growth. Can your company grow any of those internally? Will you develop current staff?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 7, 2011
    [Companies] [Video] Why You Can’t Afford To Ignore Millennials
    He later founded SocialSphere, a strategy consulting firm that help governmental offices as well as companies understand social media and Millennials. This demands that smart companies understand how this group, live, work and think if they want to stay successful. Is your company specifically reaching out to Millennials?
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 3, 2014
    [Companies] Marketing Leadership: 5 Steps To Learning Agility
    We need a new approach to help our companies grow. 'As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. We need to adapt to new business strategies, new ways of working and new challenges. The World Has Changed! Has Your Marketing. Most marketing stinks. Steps To Learning Agility.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 27, 2012
    [Companies] 5 Charts that Say Everything About the Tablet Market
    by Jesse Noyes | Tweet this Earlier this week, Microsoft made waves by announcing the company was entering the tablet wars. They face stiff competition from the likes of Apple, Samsung, Amazon, H-P…. One thing is clear, the industry is doubling down on tablets. We’ve written before about why tablets need to be a part of your marketing plan.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2012
    [Companies] What B2B Marketers Need to Know About the Facebook IPO Filing
    With the unveiling of the company’s data regarding customer growth (845 million active monthly users is a staggering number) I think this is going to be the nudge that makes B2B marketers take notice and beef up their Facebook marketing strategy. You can download the full report here.)  What are your thoughts on the Facebook IPO filing?
  • INBLURBS  |  SATURDAY, FEBRUARY 9, 2013
    [Companies] Lead Generation with Inbound Marketing and PPC Advertising done right!
    Blogging has great advantages and here are the most important: Blogging companies get up to…. In the past years Pay per click marketing has been a quick and easy solution for businesses to generate leads. But to do paid advertisements is no long-lasting and holistic marketing strategy to depend on! As simple as that! Boosts SEO.
  • B2B IDEAS @ WORK  |  THURSDAY, OCTOBER 16, 2014
    [Companies] B2B Tricks to Treat New Prospects
    Remember that you''re not just a company or a brand - you''re an actual human IRL. 'Halloween is right around the corner. What does that mean for B2B marketers? Opportunity. Having a little fun with a holiday lets people know you have a sense of humor. Nerd humor in B2B marketing can really engage. Click here for some ideas.
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