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  • MARKETING ACTION  |  MONDAY, OCTOBER 21, 2013
    [Companies] How to Attract New Customers – i?marketing (Part 2)
    Build out personas that match potential customer types, including at a minimum company size, industry, problems to solve, why they might buy from you, and the channels they use to get information. 'Editor’s Note: Our first regional i ? This blog p ost covers the key points of the  Attract rapid-fire session. Personas. Content. Reuse, recycle.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 27, 2013
    [Companies] B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges
    'Today we have a guest post from Michele Linn the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. The eBook breaks costs down for both midsize and large companies. Engagement. Quantity. Budget.
  • VIDYARD  |  MONDAY, SEPTEMBER 30, 2013
    [Companies] 4 Storytelling Rules for Video Marketing
    By now you’ve seen Chipotle’s “Scarecrow” video , which is a leap pad to promote the company’s interactive app game. What’s your company’s signature? This question begs another question: Who’s missing out on the content that you’re so carefully crafting and sharing to engage with your target audiences? Don’t be vain.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 30, 2010
    [Companies] Does B2B Social Media Drive Holiday Sales?
    Adding some holiday cheer to an active Twitter account where you communicate regularly with your customers and prospects can help humanize your enterprise software company and contribute to closing sales. Here in the US, this past Friday marked the beginning of the retail holiday selling season. Let’s look at some examples.
  • HUBSPOT  |  MONDAY, JUNE 13, 2011
    [Companies] 3 Marketing Lessons From HubSpot Customer Benchmarks [New Data]
    Conversion Rates are Agnostic to Company Size We also calculated the visit-to-lead conversion rates based on company size. And there was no correlation between the conversion rates and the size of the company. Visit-to-lead conversion rate for 1-5 employee companies? For 51-200 employee companies? Monthly Leads.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 28, 2013
    [Companies] How To Bridge The Gap Between Inside And Outside Sales Reps
    The key to bridging this gap is to put some best practices in place so that a mutual trust is established and everyone is working towards the ultimate goal of bringing in more sales pipeline and revenue for the company. This is an obstacle that never seems to go away, and all sales and marketing VPs seem to face it again and again.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 3, 2011
    [Companies] 5 Ways to Get More from Your Content Marketing Plan
    She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Ok, I’m going to reveal a bit of my neurotic planning side. Several years ago, I was working full time and getting my MBA. My husband and I still laugh about the 15 cans of black beans loaded in our cart.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 16, 2010
    [Companies] 4 Secrets of Socially Shareable Content
    This applies to you, B2B companies! You're down with social. You've got yourself a blog, a Twitter account, and even a Facebook page. You understand that none of this works unless you're also down with content marketing, and you work hard to create excellent content so you have something to blog/tweet/Facebook about. But, something's missing.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 3, 2012
    [Companies] 5 Marketing Things to Stop Doing and 5 to Start
    Start creating great content , including a company blog and videos. When it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing. And start some new things. Here are some marketing things to stop doing and some you should start. What Marketing Things You Should Stop Doing. Spend it on content.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 23, 2010
    [Companies] Why Marketing Content is Key to Getting Found Online
    Let’s say you are a metal-stamping company, and your prospective customers are searching for “flat springs.” Tweet. The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches. It takes time to create all this content.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 20, 2013
    [Companies] Should You Do Buyer Personas In-House or Outsource Them?
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert (see award below) and President of the  sales lead generation company   Find New Customers. 'Adele Revella. Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. He responded with “We have it covered.”
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, AUGUST 30, 2011
    [Companies] 4 Lies Marketers Tell Themselves
    It’s a rational first response to a disruptive new communications technology: surely the demographic that uses the technology the most (in this case, young people) are the best possible people to help brands and companies adapt. We talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch.
  • BLOG MY CALLS  |  THURSDAY, APRIL 4, 2013
    [Companies] The Zombie Apocalypse of Keyword Call Tracking
    For BtoB companies, like LogMyCalls, the number is over 70%!!!! So, do you think they''re going to let call tracking companies marry those keywords to calls? Fortunately, companies like LogMyCalls offer those other DNI methods. If that was true 9 months ago when we wrote that article. It is even more true now. Uhhh.no. Our Plea.
  • BLOG MY CALLS  |  THURSDAY, MARCH 28, 2013
    [Companies] 6 Ways to Use Webhooks and Call Tracking for Marketing Automation
    After Harry calls LogMyCalls, webhooks can be used to post call detail information to your company’s CRM application. As soon as his call connects, LogMyCalls can send caller details to the companies CRM which will trigger a pop-up screen on Sally’s computer screen telling her that Harry is on the phone. Enter stage right: webhooks.
  • NUSPARK  |  MONDAY, JANUARY 16, 2012
    [Companies] A Lesson from Microsoft: Control Your Own Destiny
    Shaw, the company’s communication chief, wrote that the time had come, “because our product news milestones generally don’t align with the show’s January timing.”. First, even if you weren’t at CES competing for attention with 3,000 other companies, you may not be getting heard. Even if you’re part of a small or medium sized company.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Companies] Why Your Blog Is Failing
    Most businesses struggling to get their blog off the ground aren''t failing because they''re choosing topics like "10 Reasons I''m Not on Board With Clooney''s Engagement" for their marketing software company; it''s because they''re choosing topics that are just a little bit off from what their persona needs and what their solution can deliver.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 27, 2010
    [Companies] Tools That Every Inside Sales Rep Needs to Succeed in 2011
    Many organizations out their have already adopted CRM for their sales teams, but you’d be surprised by the amount of companies that are still using excel and other manual methods. We are well into the Holiday season now and in just a few more days, we will be ringing in 2011! By providing a CRM system like Salesforce.com, Zoho, etc.,
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 6, 2010
    [Companies] Is a Top-Down Prospecting Approach Necessary?
    During these little sessions one of my BDRs asked, "Is it necessary for me to target C-level contacts with my first dial into every company?" This should significantly cut down on the time it takes for you to determine a need, plus you are getting plenty of valuable intelligence on the company along the way. 5% of the time?
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Companies] Breaking the code on Twitter for business
    Resist the temptation to sell yourself and your company. manager from GE put it best when he counseled that no matter how casual the conversation, it is still a conversation about you and your company. The Savvy Sisters are proud to welcome back our friend, Mark W. Schaefer. Enjoy! and profitable new opportunities. in that order.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 4, 2014
    [Companies] How and Why to Get Started with Video Advertising
    The company markets identity theft and fraud protection products. 'Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. This article can change the face of your business.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, JANUARY 27, 2011
    [Companies] One Totally Game-Changing (and Easy) Strategy to Beat Your Competitors
    Every time you interact with them, they're evaluating you and asking themselves: "Is this a person (company) I want to work with on a long-term basis?"  They'd been invited to make a presentation to a buying team, along with five other companies. You know what your prospects are thinking -- all the time?  
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 24, 2013
    [Companies] 6 Ways to Eliminate the Demand Gen Blame Game
    Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company. 'by contributor | Tweet this. It’s heated, confrontational, and many times happens in front of your peers or executives. No one wins. Everyone loses. Not the marketing system.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Companies] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    Despite the fact that no companies are mentioned, these posts also perform well above the norm.  by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.  
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 4, 2013
    [Companies] 6 Best Tactics for B2B Lead Generation
    Although inbound has the longest rampup time, it is increasingly the first choice for smaller companies and startups and a quickly growing focus for larger marketers. 'You need to generate leads, right? The B2B lead generation landscape has changed tremendously in the last decade. The B2B Lead Generation List. Inbound or Content Marketing.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Companies] 10 Genius Ideas That Changed Marketing Forever
    companies use blogs for marketing purposes. Companies that focus on inbound tactics have a 62% lower cost-per-lead than companies that focus on outbound tactics. Viral marketing is word-of-mouth marketing that is carried out voluntarily by a company’s advocates. Heck, you could argue it made our industry possible !
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Companies] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
    By 2012 , 77% of B2C companies and 43% of B2B companies had acquired a customer from Facebook. For example, if your cookie company launches green-dyed cookies for St. I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 9, 2014
    [Companies] The Essential Importance of Attitude
    If your company is looking for help from a very well-connected award-winning BtoB marketing expert, just fill out the form below. 'This blog has a new premium template. What do you think of it? Next March I was giving a keynote speech in Connecticut for my client, Serv-Pro. And Importance of Attitude will be a portion of my keynote.
  • LEAD VIEWS  |  TUESDAY, JANUARY 17, 2012
    [Companies] Top Challenges Content Marketers Face
    Enterprise content, more often than not, is focused on the company and its products, rather than meeting the consumer’s need. The corporate website is the digital face of your company. However, this begs an important question to be asked- Is content marketing all that easy? Is producing quality content a cakewalk? Absolutely not!
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Companies] 10 Brilliant Marketing Personalization Tips to Implement ASAP
    The next wave of inbound marketing genius is personalization, and it's not just applicable to B2C-centric companies like Amazon and Netflix. Send email messages from a human, not a company. Instead of having the sender/from name be Company X, make it the name of a living, breathing member of your marketing team. Likely, you did.
  • 3D2B  |  TUESDAY, AUGUST 19, 2014
    [Companies] Are You Reaching Executive-Level Decision Makers
    The theory of “first-mover advantage” asserts that the company that is first to enter a market gains a substantial advantage over potential competitors. Think of eBay, for example, the first company to offer online auctions. Many companies reach out to high-level decision-makers every other month through telemarketing.
  • ANNUITAS  |  THURSDAY, MAY 1, 2014
    [Companies] Data Privacy,Protection and Compliance from Silverpop Amplify
    A key takeaway from the event — to be an effective marketer, the goal is not only to send customer-focused emails, but to report and show that marketers are adding to their company’s bottom line. 'Today was another great day at Silverpop Amplify 14 #SPOP14. Accountability in marketing.
  • SOCIAL MEDIA B2B  |  FRIDAY, APRIL 22, 2011
    [Companies] Customer Service Ideas and Examples for B2B Social Media
    While they are not specific to B2B companies, and some are not even about social media, they provide good examples for how all companies should be thinking about customer service. So how come most companies struggle to maintain consistency? Today’s posts are about customer service. from Phaseware Files. That’s right.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  FRIDAY, OCTOBER 12, 2012
    [Companies] 5 Quick Tips to Get Ahead Faster
    Interview successful reps in your company. I stood in awe, staring at the dinosaur tracks we'd walked an hour to see. These ancient remnants of 195 million years ago were smack dab in the middle of the path in wide open country in Southern Utah. relentlessly pressed them for the knowledge & skills I needed to do well in my career.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 3, 2013
    [Companies] Should You Outsource Your Marketing? A Cost Analysis
    Your company gets a senior-level, outside, strategic viewpoint. If you’re considering hiring marketing staff, one of your options is to outsource this key function. To decide if outsourcing is an option for you, do a simple cost analysis. What are the costs of hiring versus outsourcing? Salary. Benefits (35%). Bonus (20%). Annual Total.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 28, 2013
    [Companies] B2B CMO – What Type of Ethical Manager Are You?
    If their company does not have an ethical culture, they may not be able to stand up for what is right according to their personal standards. Ethical marketing? Is it an oxymoron? Here are four ethical types of marketing executives and how to identify them. Egotistic or relativistic marketers. ” 2. Legalist marketers. Moral strivers.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 18, 2012
    [Companies] More Marketing Will Be Outsourced in 2013
    67% of the companies surveyed use temps and contractors,  71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? plan is more important than ever.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 24, 2012
    [Companies] Dear LinkedIn Member – About Your Invitation To Connect
    We are known by the company we keep. Please tell me who you are and how we know each other. Because I do not have ESP. Nor do I have a photographic memory of recent people whom I’ve met. Please, help me with a reminder of how we know each other and a compelling reason to accept your invitation. But we’ve never discussed anything.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 11, 2011
    [Companies] B2B Marketer: How are You Going to Win the War?
    Of the three options, it seems to me an attack strategy could net the most results, although it depends on the strength of your company, the strength of you competitors, and the lifecycle stage of your industry. Since it’s Veteran’s Day I thought this blog entry might be timely. strat·e·gy    strate -j?. Merriam-Webster.com.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 2, 2011
    [Companies] B2B Marketers: It’s Time to Apply the Stockdale Paradox
    In the book Good to Great, Jim Collins wrote about how great companies confronted the brutal truth, yet never lost faith in their vision of success. B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. What does this mean for marketing? Understand your customers.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 27, 2011
    [Companies] Is It Time for a B2B Marketing Audit?
    Many companies want to market to a broad audience or the wrong audience. Tweet. In today’s economy, every dollar you spend on marketing must produce results. Are you sure that the marketing you spend money on is working? As a new year approaches, this is a perfect time for a marketing audit. Bad strategy. The wrong results.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 13, 2010
    [Companies] Top 5 Social Media Trends For The B2B Marketer
    While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”
  • MARKETING ACTION  |  THURSDAY, MAY 9, 2013
    [Companies] Email Marketing: Best Practices in a Multichannel, Multi-Device World
    If you’re spending more on email, you’ve got plenty of company. Phil Dolan, CMO of Navicure, spoke about some of his company’s challenges, including complacency and differentiation. 'In the last twenty years, email’s become a well established, stalwart marketing channel with dependable ROI. Just sayin’.). Use trigger emails.
  • ENGAGE  |  THURSDAY, APRIL 7, 2011
    [Companies] 5 Things Brands Want from Facebook Fans Besides Money
    Need help naming your company mascot? R OI doesn’t always come in the form of cold, hard cash. Though your CFO might get nauseous at the notion of outcomes she can’t put in the bank, there’s a ton of value to be derived from Facebook fans that doesn’t make the cash register ca-ching. At least not directly. Need to test a content idea?
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Companies] The Essential Guide to Creating a Successful Content Marketing Strategy
    All great content marketing plans start with getting people within the company to buy into your vision -- basically, those people who''ll give you the resources and/or budget to help make your plans a successful reality. lot of companies talk themselves out of publishing before they even get started due to a lack of immediate resources.
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Companies] How Manchester United Revolutionized Sports Marketing
    A family receptionist would greet them and offer a surprise like a seat upgrade, a free gift, or a chance to meet a player,” says Mark Bradley, founder of The Fan Experience Company , a consultancy that worked with the club. 'Ask me which English soccer, uh, football team I would support and I would say Liverpool. Have a Backstory.
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Companies] Chicago Tech Community: Anyone Can Learn to Code, Part 3
    The founder of this amazing program, Jay Wengrow (pictured below), aims to take “total newbies” and transform them into professionals with hands-on experience to fill the technology talent gap that plagues tech companies around the world. Needless to say, we were impressed. . Popular Penguins. And, boy, were these penguins popular. General
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Companies] Capture Customers’ Imagination with Corporate Journalism
    To be clear, corporate journalism is not writing an article about your company’s new product or promotion. You should know your readers better than anyone else in the company. It was about how we brought 4 million unique visitors to our company’s website. 'There’s an information overload and you can feel it.
  • BIZNOLOGY  |  FRIDAY, MARCH 29, 2013
    [Companies] Social Media Listening Is Sound Business Practice
    Most companies don’t even listen, so jumping to listening AND responding is running before being able to crawl. Photo credit: highersights. How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? Why is listening so hard for people? Yes and no. Human Resources.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Companies] B2B Marketing Myth-busting, Redux
    Companies go 100% digital at their peril. Photo credit: Wikipedia. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them. Myth No. 1:  Lead generation is the top job of B2B marketers. Well, maybe it’s more of a misconception than a myth.  
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JULY 15, 2013
    [Companies] [Video] Why Prospects Avoid Making Buying Decisions
    can honestly say, that the only reason I said yes to this change is that this CRM company promised me they’d help me through the entire transition. 'Right now I’m in the process of switching to a new CRM system. My current one is decent, but it lacks a tight integration with social media that I think is so vital today. And, I’m right.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 19, 2009
    [Companies] Advanced Lead Scoring Secrets — Moving from ‘Good’ to ‘Great’ as a B2B Marketer
    Note that this pattern will differ by company, product and industry.) For companies looking to optimize each  marketing campaign in  b2b lead generation who wish to improve the way they acquire customers , Find New Customers is the place to go. A great post penned by Adam Needles, Director of Field Marketing at Engage B2B. Enjoy.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2011
    [Companies] LinkedIn Launches Personalized Ad Platform, Makes Ads Even Sexier
    The platform will include such social information as recommendations, connections, and company follows to deliver more useful and relevant ads to users. In a nutshell, the new platform personalizes the ads you see on LinkedIn using timely information from your LinkedIn network. What exactly does this mean? Implications for Marketers.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 12, 2011
    [Companies] 8 Things to Learn from How HopStop Uses Social Media
    Joe’s introduction to his company and how they use social media was eloquent, effective, and very easy to understand.  Conclusion: Do a keyword search on your brand, company, product, or even competitor’s name to ascertain if it makes sense to have a presence on that social media site. The ROI of Social Media.
  • HUBSPOT  |  THURSDAY, JULY 12, 2012
    [Companies] Lead Scoring: 13 Criteria You Should Be Using to Grade Leads
    You can use the amount of contact information a visitor provides as an indication of how interested they are in completing a purchase with your company, and score leads accordingly. What a lead does on your website says a lot about their level of interest in spending money with your company. 1) Contact Information. Phone number?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [Companies] Cats on a Plane: Heart-Warming Holiday Campaigns
    Customer appreciation is about letting customers see you as more than a company – you’re a group of people, providing a product or service to another group of people. Now, why wouldn’t a company think the same way? Customers are a company’s closest friends, and should be treated as such. Christmas + Cats = AWESOME SAUCE.
  • NUSPARK  |  SATURDAY, OCTOBER 13, 2012
    [Companies] A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges
    Yield optimization companies provide a solution which looks at each impression available on a web publisher site and then matches that impression with an available ad from one of the myriad of ad networks or exchanges. Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.  Let’s talk about DSPs.  .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, OCTOBER 2, 2009
    [Companies] Putting “free” to work for your business
    I’m doing some work for a company called Freesource* and they’ve developed a cool app I thought I’d pass along. This can also benefit your business in reverse — if your company has something free you’d like to expose through this search engine, let Freesource know and they might just crank it in there for you.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [Companies] Content Curation Grows Up, Original Content Still Key
    So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. imagine within 2 years a company ‘content curator’ will be as important as any other position found therein. Heres what they found. Bookmark the permalink. Highlight.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, MAY 17, 2011
    [Companies] Marketing to Multi-Media Multitaskers?
    For companies that rely on TV or the Internet to communicate with consumers, these findings regarding the physical behavior of multi-media multitaskers raise questions about the effectiveness of both channels as a means to garner the attention of potential customers. Death of the Mono-Media Environment? just 7.5% of all computer gazes, and 2.9%
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JULY 29, 2011
    [Companies] NewsCorp Phone Tappers Still Dancing; Airbrushers & Pie-Throwers Brought to Justice; Wendi Deng Dodges Lawsuit
    News Corp’s deputy COO, James Murdoch, has survived that company’s first board meeting since the phone tapping scandal broke – winning support of its senior independent directors. The ASA claimed both ads exaggerated the benefits of L’Oréal’s beauty products, were misleading to the public, and banned them from future publication.
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 31, 2013
    [Companies] Online Marketing Trends for 2013
    Local companies have never before had so many affordable tools available to understand how to improve local search results, engage with customers and measure their success. Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013.
  • WRITESPARK  |  TUESDAY, AUGUST 14, 2012
    [Companies] Justifying the Cost of an Experienced Freelance Writer
    Interact with customers and subject experts, including high-level executives, in a way that maintains a positive perception of your company and the marcom department. "How long have you been freelancing?" is a question I rarely hear when I am discussing my copywriting services with a potential client. The reason? Value Area. Project Focus.
  • DIGITAL VOICES  |  WEDNESDAY, JULY 18, 2012
    [Companies] SMS - The Mobile Marketing Road Less Travelled
    While I personally wouldn’t recommend adopting SMS as a way to advertise in general (I as a mobile user would completely rebel against a company who was spamming me…) I must admit I wouldn’t resent receiving the odd SMS-based coupon to a nearby restaurant or store as I was walking around downtown… What do you think?
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 13, 2011
    [Companies] Content Marketing in 2012
    Arnie Kuenn - Most large companies will finally optimize their sites for mobile devices and many will offer phone apps. Content Marketing Institute asked the speakers for Content Marketing World to make a series of predictions. Here's a summary of what they expect 2012 to bring in the content marketing space. View Original Article
  • CLIENT BRIDGE  |  TUESDAY, MARCH 22, 2011
    [Companies] Dispelling Myths about the Youth Market
    Most companies haven't gone far enough. The youth market has an almost mystical allure, given their combined spending power of almost $40 billion. So, marketers try to accurately target their strategies to reach that market. But marketing to the youth market is fraught with myths. Online gaming may be a better way to reach them.
  • CLIENT BRIDGE  |  MONDAY, MARCH 14, 2011
    [Companies] Mistakes to Avoid When Purchasing a Marketing Automation System
    Ignoring References References tell you what kinds of companies have previously succeeded with the system. Marketing technology specialist David Raab provides some insights on how to choose a marketing automation system. Avoid the following errors: Buying Because Everyone Else Is Buy a marketing automation system because you need it.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Companies] 3 Ways to Justify Your Event Spend
    This data can be used to improve the event experience, but more importantly, it can be used to qualify sales targets, improve lead generation, and optimize a company’s overall marketing strategy. How does your company justify investment in marketing events – or justify not investing in them? 2) Basic Event Metrics. In Conclusion.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 16, 2013
    [Companies] Marketing Continues to Drop the Ball for Sales in online marketing programs, as per Crain’s B2B study market
    The survey also revealed that for many companies, the sales cycle has actually gotten longer over the past three years: 43 percent of respondents report a slowing of the sales cycle, putting more pressure on the online marketing mix to nurture leads through a prolonged purchase process. FNC reaction: Companies continue to swim in Red Oceans.
  • PWB MARKETING BLOG  |  FRIDAY, JUNE 8, 2012
    [Companies] Newsjacking: What Is It and Why Should I Care
    ”  Ideally newsjacking means that you create an article, YouTube video or blog post that steals the spotlight from a breaking news story to redirects web traffic to whatever your company has to say about it. If done poorly though, your company could look like an ambulance chaser or worse. book he highly encouraged others to read.
  • PWB MARKETING BLOG  |  FRIDAY, JUNE 8, 2012
    [Companies] Newsjacking: What Is It and Why Should I Care
    ”  Ideally newsjacking means that you create an article, YouTube video or blog post that steals the spotlight from a breaking news story to redirects web traffic to whatever your company has to say about it. If done poorly though, your company could look like an ambulance chaser or worse. book he highly encouraged others to read.
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 19, 2010
    [Companies] Assessing the Maturity of Your Referencing Process
    This helps them confirm which company is the better and safer choice. This post, hopefully, can help you determine how mature the reference process is in your company. Are they companies of a similar size? Your company and your brand are built based on your reputation which depends on people saying good things about your work.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 14, 2013
    [Companies] 10 Questions about B2B Blogging Answered
    Blogging for B2B companies starts with personas. This conversation gets much harder when the person in question is an executive, or someone on the PR team who wants to publish company news on the blog. The only reason to ask this question is if your B2B company is not getting any results from your blogging efforts.
  • HUBSPOT  |  THURSDAY, DECEMBER 13, 2012
    [Companies] How to Run a Last-Minute Holiday Campaign Using PPC
    Isn’t it extremely annoying when you click on an ad promoting a great discount special, only to be sent to the company’s homepage once you click? Let's walk through an example of how you might optimize a PPC campaign for the holidays, using a hypothetical company that specializes in cat toys. It’s that time of year again. What Is PPC?
  • VIRALLY BLOG  |  TUESDAY, MARCH 5, 2013
    [Companies] Stellar content marketing comes with love, not money
    They got everyone in a company to contribute an article once a month. And there were so many different perspectives, that the company was creating skip-loads of amazing content, all the time. If you work in company where the value of people’s time is very high, you could get them to talk on a dictaphone. It’s about love.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Companies] Can Virtualization Drive Savings? A Quick Estimation Method.
    Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. Quick Estimation Method. They do if they are.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Companies] ROI conversations at the wrong time will get you nowhere
    Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. We call this trend frugalnomics. Think Again.
  • TOM PISELLO  |  THURSDAY, JUNE 3, 2010
    [Companies] Discretionary IT Budget up for Grabs: Are Your Sales & Marketing.
    Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. IDCs latest predictions point to a 3.8% Think Again.
  • TOM PISELLO  |  WEDNESDAY, JULY 7, 2010
    [Companies] Tom Pisello: The ROI Guy: How to Break Free of the Pack.
    These assessment tools can be used directly by customers, or in engagements by partners / sales professionals to diagnose the most pressing needs - comparing the companies IT and business tool optimization versus peers. B2B Companies are Really Content Companies, But is. Wednesday, July 07, 2010 How to Break Free of the Pack?
  • TOM PISELLO  |  TUESDAY, AUGUST 24, 2010
    [Companies] Alinean Adds Six New B2B Customers
    Tom then served Gartner as a Managing VP.Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com. B2B Companies are Really Content Companies, But is. CIO Priorities for 2011 Indicate Continued Frugaln.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 1, 2009
    [Companies] How the Buying Process Has Changed, and How It Hasn't: Notes from the Field
    The deer that ran into my car on May 21 provided still more posthumous marketing insights when the insurance company declared my car a total loss and I had to buy a new one on short notice. auto response – AutoFigures.com (Honda service company) 11:46 a.m. But product and responsive salesmanship still make the difference. 10:08 p.m.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 18, 2012
    [Companies] Marketing Automation: Four Ways to Cure the Ailments of MOFU
    Companies suffer painful losses of thousands if not millions of dollars in revenue opportunities.  MOFU ailments can go undetected for years within a company because most marketers focus their time on generating demand and qualified sales leads (top of the funnel activities.)  by Kelly Waffle What is MOFU?  Feed and nurture your leads.
  • REPUTATION TO REVENUE  |  MONDAY, OCTOBER 25, 2010
    [Companies] Is sales enablement dead?
    Sales enablement companies like SAVO are growing like gangbusters. Sales Enablement is a huge topic in B2B these days. Forrester's upcoming forum is a great example.). The activity makes sense. And this isn't just talk. Sales enablement is a big area for investment. So, this is great news for marketers, right? Well, I wonder. Indeed not.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 23, 2014
    [Companies] Take Your Questions To The ‘Targeting’ Twitter Chat
    Rob works with a number of key accounts, from Small-Medium to Larger-sized, global enterprise companies, coaching eMarketing best practices, across different industries. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua. Eloquestions ’.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 1, 2012
    [Companies] 47 Essential Social Media Tools for Content Marketers
    Yammer  - It’s Twitter for inside the company walls. Now a Salesforce.com company. It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. Which ones am I missing that you cannot live without? The Basics.
  • JUNTA 42  |  WEDNESDAY, AUGUST 11, 2010
    [Companies] 7 Reasons Print Will Make a Comeback in 2011
    Jeff Jarvis recently wrote about how media companies need to ignore print.  And if you are a media company that relies on most of your revenue for print, you need to post Jeff's article on your forehead. Okay.there, I said it. Yes, in the era or iPads and Apps, there is still a role for print. He's right. Opportunity?
  • LEADER NETWORKS  |  MONDAY, MARCH 22, 2010
    [Companies] Social Media and Cloud Computing: A Call to Action for IT Leaders
    Cognizant is a large company that brings IT, business process and strategic consulting to organizations worldwide. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. If you want to control the outcome, control the process" remarked Andrew McAfee.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 10, 2010
    [Companies] 9 Ways to Use LinkedIn for Smart Professionals
    Sometimes they’re too vague to be useful, but sometimes they give you a full person/company name listing.Whenever that happens, I check the person out, and if they seem like a prospect I shoot them a message. If you haven’t already built a profile on LinkedIn, I recommend it. The blog tool. Great, free way to spread your blog!
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Companies] 5 Reasons Your Business Should be Sponsoring Social Media Events
    If the target audience for your business is using social media, which is increasingly the case, it makes business sense for your company to start participating in these events through event sponsorship. More reasons you have for companies to sign on and sponsor these events? 10 of the 12 ConnectOC Organizing Committee Members.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 18, 2012
    [Companies] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
    Through all this, the company’s campaign management and CRM systems continued to sell with little change. These help to enforce regulatory constraints, such as age restrictions or opt-out compliance, or company policies such as limits on the number of messages within a time period. new user interface is planned for next year.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 25, 2013
    [Companies] Highlights of this week’s best posts at the Fearless Competitor blog
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. 'The weekend has arrived and this is a new thing we will be doing on Saturday’s (at least till college football starts). We’ll be sharing highlights of the week just passed. Wake up!
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 8, 2010
    [Companies] The Future of Marketing – Interview w Joel Book of ExactTarget
    Joel talked about the “Triangle Offense&# of the best companies. What does the future hold for marketing? think I got the answer in my interview with Joel Book of ExactTarget. New ways to use email to engage prospective buyers and grow sales. Our conversation revealed 4 key things to look for in the near future. services mindset.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 23, 2010
    [Companies] How will the Salesforce/Jigsaw acquisition change the B2B industry?
    The system could connect with Jigsaw over the cloud and merge in additional fields like company size, revenue, and industry as well as contact information such as an accurate direct-dial phone number. The data quality problem. If we don’t know you, we can’t sell to you. And if we ask for too much, we lose you. over 4.5% Source: MailChimp).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 22, 2013
    [Companies] Four Reasons Why Facebook Power Editor Is an Essential Tool
    Facebook Advertisement has seen a rise in effectiveness over the last couple of months, evident in Samsung’s recent success  where the company saw almost 13 to 1 returns. As companies’ advertising dollars continue to be budgeted to Facebook , agencies need to effectively manage large volumes of Facebook Ad campaigns.
  • B2B VOICES  |  MONDAY, JANUARY 17, 2011
    [Companies] Socialnomics: The Revolution is Us
    The author emphasizes for skittish companies that this is An Opportunity, a chance to take that feedback to make your product or service the best it can be. Sometimes the big companies get it right, sometimes they get it wrong, sometimes there’s more than one winner, and sometimes it takes two tries to get it right. A Book Review.
  • BLOG MY CALLS  |  WEDNESDAY, NOVEMBER 6, 2013
    [Companies] Why Do So Many Marketers Fail at Lead Gen?
    Instead of spending $3,000 printing t-shirts for your company, or buying pens to hand out to customers, spend $3,000 and get 300 leads. 'Every marketer is concerned about one thing above all else: generating enough high quality leads. This is the concern that keeps marketers up at night. It is the eternal struggle. Give me leads!
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Companies] Think Marketing Is Just for Extroverts? 4 Things Introverts Bring to the Table
    Seated around a cozy dinner table, I asked him a question that’s been burning inside me since my very first day here: "Does HubSpot’s culture -- or, by extension, any marketing company''s culture -- favor the extrovert?". He assured me I could -- I wasn''t the first introvert (nor would I be the last) to join the company.
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Companies] How to Create an Ecommerce Checkout Experience Shoppers Don't Hate
    This post will show ecommerce companies how to set up their checkout experience for the least amount of pain and agony for their customers, and enjoy better shopping cart conversion rates as a result. 4-night trip to New Orleans, flight and hotel included, for $499? Awesome! Buy Now! My login information? There's no guest checkout?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Companies] Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
    How is your company aligned to deliver/support cloud services to your customers? How has this affected your company’s ability to deliver/support cloud services to your customers? All of this data along with company profiles is accessed in the cloud directly in salesforce.com. What do you do? When was it formed?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 13, 2011
    [Companies] 9 Reasons to Make a Software Purchase in December
    Chances are, your company has the cash right now, even if a software purchase isn’t currently budgeted. American Companies are sitting on record levels of cash. Lead Management is a proven technology delivering real value to companies like yours. Is your company making any software purchases or upgrades this month?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 27, 2012
    [Companies] Social media sells process, not product
    Is your company a black box? Folks care more about how you made than what you made. Well, not really. So, if you’re in business, you need to learn to make you and your business as attractive as possible. How, you ask? Well, the best way is to let them in on your process, your magic, and what makes your products and services special.
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