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  • REPUTATION TO REVENUE  |  MONDAY, OCTOBER 25, 2010
    [Companies] Is sales enablement dead?
    Sales enablement companies like SAVO are growing like gangbusters. Sales Enablement is a huge topic in B2B these days. Forrester's upcoming forum is a great example.). The activity makes sense. And this isn't just talk. Sales enablement is a big area for investment. So, this is great news for marketers, right? Well, I wonder. Indeed not.
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Companies] How to Create an Ecommerce Checkout Experience Shoppers Don't Hate
    This post will show ecommerce companies how to set up their checkout experience for the least amount of pain and agony for their customers, and enjoy better shopping cart conversion rates as a result. 4-night trip to New Orleans, flight and hotel included, for $499? Awesome! Buy Now! My login information? There's no guest checkout?
  • B2B LEAD BLOG   |  TUESDAY, JUNE 28, 2011
    [Companies] To Call or Email? That is the Question
    Their roles in the company. Tweet When Brian Carroll and I present webinars on adding the human touch to lead nurturing, like the ones last month for the B2B Lead Roundtable and Marketo , we inevitably get these questions: “How often should we call? How often should we email? What should we do first?” Second, emails cannot do discovery.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 1, 2012
    [Companies] 47 Essential Social Media Tools for Content Marketers
    Yammer  - It’s Twitter for inside the company walls. Now a Salesforce.com company. It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. Which ones am I missing that you cannot live without? The Basics.
  • JUNTA 42  |  WEDNESDAY, AUGUST 11, 2010
    [Companies] 7 Reasons Print Will Make a Comeback in 2011
    Jeff Jarvis recently wrote about how media companies need to ignore print.  And if you are a media company that relies on most of your revenue for print, you need to post Jeff's article on your forehead. Okay.there, I said it. Yes, in the era or iPads and Apps, there is still a role for print. He's right. Opportunity?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 17, 2012
    [Companies] The Art of Opening Social Conversations
    Not only are audiences not accustomed to companies ever asking them what’s on their minds, many will not have their social channels set up to be notified of additional comments in a conversation thread. By {grow} Community Member Jennifer Kane. Successful social media engagement is about more than content. Let me show you to your table.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 4, 2012
    [Companies] My five biggest blogging mistakes
    grew up in traditional big American companies. I am creeping up on 1,000 blog posts —  I’ve probably blogged “a bible!” ”  So I’ve been reflecting on what I would have done differently if I had to start all over. It takes time, patience and hard work to find your voice and build a successful blog. Arrrgh.
  • LEADER NETWORKS  |  MONDAY, MARCH 22, 2010
    [Companies] Social Media and Cloud Computing: A Call to Action for IT Leaders
    Cognizant is a large company that brings IT, business process and strategic consulting to organizations worldwide. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. If you want to control the outcome, control the process" remarked Andrew McAfee.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 10, 2010
    [Companies] 9 Ways to Use LinkedIn for Smart Professionals
    Sometimes they’re too vague to be useful, but sometimes they give you a full person/company name listing.Whenever that happens, I check the person out, and if they seem like a prospect I shoot them a message. If you haven’t already built a profile on LinkedIn, I recommend it. The blog tool. Great, free way to spread your blog!
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 17, 2013
    [Companies] The Dissection of a Bloody Good Email Newsletter
    Remove carefully: Your company name from the subject line – This is what the “from label” is for; otherwise it’s taking up valuable open-inducing space. Company news – updates, improvements, new products, awards, volunteer projects, etc. 'Are you familiar with the old school Milton Bradley game, Operation?
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 25, 2013
    [Companies] Highlights of this week’s best posts at the Fearless Competitor blog
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. 'The weekend has arrived and this is a new thing we will be doing on Saturday’s (at least till college football starts). We’ll be sharing highlights of the week just passed. Wake up!
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 8, 2010
    [Companies] The Future of Marketing – Interview w Joel Book of ExactTarget
    Joel talked about the “Triangle Offense&# of the best companies. What does the future hold for marketing? think I got the answer in my interview with Joel Book of ExactTarget. New ways to use email to engage prospective buyers and grow sales. Our conversation revealed 4 key things to look for in the near future. services mindset.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 23, 2010
    [Companies] How will the Salesforce/Jigsaw acquisition change the B2B industry?
    The system could connect with Jigsaw over the cloud and merge in additional fields like company size, revenue, and industry as well as contact information such as an accurate direct-dial phone number. The data quality problem. If we don’t know you, we can’t sell to you. And if we ask for too much, we lose you. over 4.5% Source: MailChimp).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 18, 2012
    [Companies] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
    Through all this, the company’s campaign management and CRM systems continued to sell with little change. These help to enforce regulatory constraints, such as age restrictions or opt-out compliance, or company policies such as limits on the number of messages within a time period. new user interface is planned for next year.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 22, 2013
    [Companies] Four Reasons Why Facebook Power Editor Is an Essential Tool
    Facebook Advertisement has seen a rise in effectiveness over the last couple of months, evident in Samsung’s recent success  where the company saw almost 13 to 1 returns. As companies’ advertising dollars continue to be budgeted to Facebook , agencies need to effectively manage large volumes of Facebook Ad campaigns.
  • B2B VOICES  |  MONDAY, JANUARY 17, 2011
    [Companies] Socialnomics: The Revolution is Us
    The author emphasizes for skittish companies that this is An Opportunity, a chance to take that feedback to make your product or service the best it can be. Sometimes the big companies get it right, sometimes they get it wrong, sometimes there’s more than one winner, and sometimes it takes two tries to get it right. A Book Review.
  • BLOG MY CALLS  |  WEDNESDAY, NOVEMBER 6, 2013
    [Companies] Why Do So Many Marketers Fail at Lead Gen?
    Instead of spending $3,000 printing t-shirts for your company, or buying pens to hand out to customers, spend $3,000 and get 300 leads. 'Every marketer is concerned about one thing above all else: generating enough high quality leads. This is the concern that keeps marketers up at night. It is the eternal struggle. Give me leads!
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Companies] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    Find your company’s “expert(s).”. Get to know people in your company with industry authority (particularly in executive management) and assist to help them grow their audiences. Optimize their social media profiles and or help them write content for your company’ site. Work on getting quotes from experts not in your company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Companies] Straight Talk on Social Media Gurus
    Simply because some other company saw great results doesn’t mean that they have created the only path to success.  By Stanford Smith, Contributing {grow} Columnist. love experts. These folks have invested their own time and money learning something so I don’t have to.  tip my hat to them.  My problem is with you.  hate case studies. 
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 27, 2012
    [Companies] Social media sells process, not product
    Is your company a black box? Folks care more about how you made than what you made. Well, not really. So, if you’re in business, you need to learn to make you and your business as attractive as possible. How, you ask? Well, the best way is to let them in on your process, your magic, and what makes your products and services special.
  • THE FORWARD OBSERVER  |  THURSDAY, APRIL 24, 2014
    [Companies] Work Hard, or Work Smart? Automate Your B2B Lead Nurturing
    Prospects are spending more time on the web doing research about your company’s products and services. Here’s what you don’t want to do with your leads who are not ready to buy: Send them a newsletter about your company on an irregular basis. The timing for every company and category will be different. Ignore them. How soon?
  • BLOG MY CALLS  |  FRIDAY, JANUARY 3, 2014
    [Companies] The Friday Marketing RANT: Hey Dummy, Do You See that Unsubscribe Button?
    But, sadly, instead of clicking that link, more often than not, here''s what people do: they send a rude email to somebody at the company--whatever email address they can find--and demand to be ''taken off your list!''. 'This blog post is part of the new Blog.LogMyCalls.com series called The Friday Marketing RANT. Our email nurturing works.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, AUGUST 30, 2010
    [Companies] Top Sales Resources: August 2010
    101 B2B Sales Interview Questions By Lee Salz If you're a sales manager, you'll love this ebook because Lee nets out everything you need to think about to ensure you hire the right person for your company.  " She's absolutely right. ownload A-Game Selling __. Download 100 B2B Sales Interview Questions __. Understanding.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, FEBRUARY 23, 2014
    [Companies] Quick Tip: How Touch to Call Works
    What’s your opinion about using a smartphone to call companies or organizations? 'Recent email from a client: “People on my team want to know why you have our phone number hanging out at the top of our web pages. They think it should be removed.” So I make it easy for them. Leave your comments below.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 8, 2014
    [Companies] The organizational digital divide
    To learn more about social business, please join my webinar on January 14th at 11:00-11:30 where I will discuss: Is your company ready for social business?  '(Photo credit: Wikipedia). At our fingertips are the tools to enable instantaneous viral and global communications. Things should be going very well. Change is never easy. 
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 27, 2010
    [Companies] Have Digital Marketing and Social Media Killed the Industrial.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I service industrial companies, as you do. Not so fast! Leave your comments below.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2011
    [Companies] 9 Video Marketing Mistakes to Avoid
    This update reminds us that the world is constantly surfing YouTube, which is likely why the company is constantly trying to improve user-browsing ability. It provides that personal video the opportunity to pop up as a suggestion after a company video, and you want to promote the brand, not your latest shenanigans with your pal.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 27, 2013
    [Companies] B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges
    'Today we have a guest post from Michele Linn the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. The eBook breaks costs down for both midsize and large companies. Engagement. Quantity. Budget.
  • MARKETING ACTION  |  THURSDAY, MARCH 6, 2014
    [Companies] Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.
    So I posed this question (asking it three times to mitigate the fluke-factor): Will smaller companies increase their adoption of marketing automation this year? Here are the numbers: Employee Count of Buyers’ Companies. That’s the percentage of companies using no software systems at all to manage their sales and marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 25, 2010
    [Companies] The most powerful leadership lesson I’ve learned
    No matter what was happening in the world, in the company, or with our customers, George dispensed hope.  In graduate school I took a class on “Leaders and Leadership&# that I hoped would give me respite from the grind of finance and economics. George was not a rah-rah kind of leader. Those powerful three words sum up so much to me.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Companies] How to Use Lead Intel to Accelerate Sales
    Marketers expend time and energy developing personas to explain their target customer, understand what motivates them, and paint a picture in the company's mind that depicts to whom they are speaking and selling every day. Pages Visited On Your Site - The more pages a lead is viewing on your site, the more interested they are in your company.
  • VIEWPOINT  |  THURSDAY, MAY 10, 2012
    [Companies] PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence
    Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.” ” He says the latter is not always easy because it’s tough to convince other people inside the company to do something other than their normal job. Today's PowerViews guest is Christopher Hosford.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 12, 2011
    [Companies] 3 Winning Examples of B2B Blogs Done Right
    B2B blogs are not only showing up within the websites of more companies, they are providing real and measurable success for those that are doing it well.  How does a supply chain management company engage in social media through their blog?  What are the common factors in a successful B2B blog?  Louis E. Nothing.  Louis E. Kinaxis.
  • CONNECT THE DOCS  |  MONDAY, SEPTEMBER 14, 2009
    [Companies] Guest Post: Rebel Brown - Rolling Thunder - Powering Momentous Market Launches
    She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. More than 60% of companies rate their launches as less than successful. Since then, I've launched over 100 companies and products. Rebel Brown. Blog Phoenix Rising Twitter RebelBrown.
  • VISIONEDGE  |  MONDAY, JANUARY 20, 2014
    [Companies] Tales from the Toolbox
    When you select and leverage the right mix of technologies, you and your company will be able to use these tools: As a source of competitive advantage. 'Are you feeling a bit like a kid in a candy store when you consider all of the available marketing technologies? To automate/streamline, measure, and enhance your capabilities.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, SEPTEMBER 13, 2012
    [Companies] Example of Prospecting Via Email Gone Horribly Wrong
    Thanks for the heads up maybe I got carried away by the excitement of working on such a great company. Sales prospecting via email can be really tough. But honestly, some people create their own problems - as you'll soon see. Today's post comes from "Ken," one of my all-time favorite clients. They'd delete Brian in a nanosecond.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 5, 2012
    [Companies] Snagging Hot Prospects – an Inbound Marketer’s Guide to Getting the Best Leads to Come to You
    Companies don’t sell products and services to everyone – we all maintain a target audience of ideal customers. Look at lead origination, time to maturity, length of sales cycle, company size and industry, trigger events, and titles of key contacts. Target Practice. We need to practice our aim and preserve our ammunition. Automate.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 23, 2013
    [Companies] 7 Factors That Can Kill an Inside Sales Team's Campaign
    Exclusively focusing your time into one specific authority figure at each company has proven to be an ineffective use of my reps’ time. 'Every single campaign I''ve run here at AG has had its inevitable challenges. Sorry for the lame analogy, but it''s true. There are obviously many factors that play into the success or failure of a campaign.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 6, 2013
    [Companies] When Sales Reps Attack
    This is the sales rep that always crushed quota at their “last company”. Few types of people can impact a teleprospecting reps day more positively than the sales rep(s) that they support. When you are creating opportunities via Outbounding, sales is your customer. The Chatterbox: Beware The Chatterbox!! You see, The Chatterbox loves to talk.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 25, 2012
    [Companies] 8 Ways to Make Your Content More Like Personal Conversations
    About the Author: Dan McDade is President and CEO of PointClear, a prospect development firm helping B2B companies nurture leads until they're ready to purchase. We're pleased to present this guest post by Dan McDade of PointClear. Personal connection. Understanding. Serving. The rules have changed with the self-educating buyer.
  • SAZBEAN  |  TUESDAY, MARCH 11, 2014
    [Companies] Rethink The Psychology of Your Calls to Action
    By choosing color schemes that match your company’s objective and purpose, the site visitor will subconsciously feel as though the calls to action are simply part of the overall process. Color  Color is a huge factor in CTA button psychology. For a look at how color choices can affect your marketing, take a look at this infographic.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 19, 2012
    [Companies] Should You Hire a B2B Marketing Guru or Practitioner?
    By contrast, when I teach my monthly marketing class as volunteer for SCORE, every student knows that they are hearing from someone who practices the strategies on a daily basis, for companies whose success, and sometimes survival, depends on the principles he is sharing. So what does this have to do with B2B marketing?  B2B Marketing
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Companies] How to Expand Your Circle of Marketing Influence by Christopher Ryan
    Where you are today: This first graphic shows where you may be in your current evolution as a company.  Starting with your organization at the core, everyone that you can possibly do business with can be pinpointed somewhere in relation to the center.  Those farthest away do not even know that you exist.
  • GREAT B2B MARKETING  |  FRIDAY, MAY 14, 2010
    [Companies] Getting Noticed – in a Good Way – by John Leavy
    Sites such as SlideShare.net give organizations a perfect platform for those presentations companies work so hard to produce.  . Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Getting noticed in a good way is beneficial for business. Posts such as “Great post!”
  • BLOG MY CALLS  |  THURSDAY, MARCH 6, 2014
    [Companies] Fascinating Metrics from 337,488 Email Sends
    'We''ve partnered with a large media company to market LogMyCalls for the last 9 months or so. We produce a White Paper or report, we then pay them to email the report to selected segments of their email list. We pay them for each download the White Paper generates. Here''s the raw data, and then we''ll discuss some takeaways. CTR = 0.55%.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 20, 2012
    [Companies] Savvy Week in Review: April 20
    How do you create affinity for the people behind your company? Another week, another set of inspiring posts. Hope you enjoy these as much as we did! The Myth of Having To Post Every Day to Be a Successful Blogger by @DannyBrown via @BlogTipsOnline. Hubspot reports that LinkedIn is the place to be if you're trying to generate leads.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Companies] Savvy Week in Review: July 1
    Download this free report to see how 10 companies are bridging the gap between sales and marketing. Short week this week and next week, but there's still some bloggy goodness to be shared. The Savvy Sisters will be taking Monday off to enjoy the U.S. Fourth of July holiday - attending cookouts, watching fireworks, getting sunburned.
  • MEASURABLE MARKETING  |  THURSDAY, APRIL 12, 2012
    [Companies] 3 Marketing Automation Essentials: Doing More with Less
    Think of this way: have you ever met a like-minded professional at a networking event, felt excited about making a new contact in your industry, and then not heard from them, only to see a random email from them 8 months later, asking for your help in securing a job at your company? Roll Out The Welcome Wagon. You felt used, didn't you?
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Companies] 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
    Dennis Yu provides an outstanding set of techniques to use in various circumstances, such as when you hosting an event, promoting a video, or if your customers are other businesses: “If you know the names of the actual companies you’d like to have as clients, include them in the your list of workplace targets. Facebook Apps and Tools.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Companies] Getting Started with Content Marketing Strategy in 5 Easy Steps
    If you are a B2B software company, you want to get more people to request demos, trials, and licenses for your software. 'It isn’t hard to find information these days about taking your content marketing to the next level. Where do you actually begin? First, let’s define content marketing. Conversion rates. Do they love ice cream?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 23, 2014
    [Companies] Take Your Questions To The ‘Targeting’ Twitter Chat
    Rob works with a number of key accounts, from Small-Medium to Larger-sized, global enterprise companies, coaching eMarketing best practices, across different industries. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Rob Heerdegen , a Senior Marketing Automation Specialist, at Eloqua. Eloquestions ’.
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Companies] Google+ to Hit 20 Million Users In Its First Three Weeks
    Yesterday, Ford Motor Company became the first business to land a profile on Google+, so it looks like that timeline may be accurate. However, it's pretty impressive for a search engine company looking to radically improve recommendations and rankings. We covered the launch and its initial features , but how has it performed since?
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 8, 2013
    [Companies] 3 Principles of Customer Retention – i?marketing (Part 7)
    Frederick Reichheld, Loyalty Expert at Bain & Company, compared customer retention vs. customer acquisition costs, in an article published in the Harvard Business Review. Expand the customer’s relationship with your company. 'Editor’s Note: Our recent regional i?marketing You’ve identified the lead. Congratulations!
  • THE B2B RESEARCH BLOG  |  FRIDAY, MARCH 21, 2014
    [Companies] Big data is big news
    The post Big data is big news appeared first on Circle Research - B2B market research company 'Click to read report. We’ve all heard the hype.  Big Data is the next revolutionary force in marketing.  By mining the petabytes of information which sit on our corporate servers and elsewhere, we can uncover hidden insights into customer behaviour.
  • HUBSPOT  |  MONDAY, DECEMBER 10, 2012
    [Companies] People Make 80% Larger Nonprofit Donations in December [INFOGRAPHIC]
    All this according to online fundraising software company StayClassy , which created an awesome infographic about how to leverage peer-to-peer fundraising tactics to make the most out of holiday fundraising this season. The holiday season is a pretty important time of year for nonprofit marketers. Click infographic to enlarge.).
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Companies] 9 Criteria for Establishing Your Business' Brand Essence
    “A brand is recognized as the unique identity of a product, service, or company. This exemplifies the need for startup companies to ensure their brand essence is defined and has the ability to be communicated across various mediums—otherwise, they’ll simply get lost in all the clutter! Marketing Takeaway.
  • BIZNOLOGY  |  THURSDAY, AUGUST 2, 2012
    [Companies] Awaiting the Next Horizon–Will the Internet Enforce Social Good?
    Barriers to entry were eliminated and companies recognized and tapped into skills and information across their enterprises.  Photo credit: Wikipedia. When the Web was first available as a business tool, there were many debates about its value.  Not surprisingly, most failed.  Along the way, Web 1.0 begat Web 2.0 So, what is the next horizon?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, OCTOBER 14, 2013
    [Companies] [Video] 4 Critical Questions to Outsmart Your Sales Competition
    How the company changing? 'What if you were at risk of losing your best customer? It’s time to get your thinking cap out again. m here to stretch you out of your comfort zone so you can see things in new ways. Today we’re going to look at your very best customer – the one you love working with and who contributes a fair share to your income.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 4, 2013
    [Companies] Women Entrepreneurs: 3 Secrets to Success
    I’ve had the opportunity to be a part of lots of women-oriented business organizations, and to dole out advice about entrepreneurship and the challenges (and successes) that women come across when building their own companies. To show them that I was in it to win it, I invested a huge chunk of my own savings into the company as well.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 3, 2013
    [Companies] Embrace your inner realtor when selling social media
    Of course, Joel has scaled and has his own company; however, he’s still the name, the face, and the reputation of the entire endeavor. Real estate agents know faces are easier to remember than names or companies. And here’s why: Real estate agents’ intentions are clear. Real estate agents sell property.
  • ACQUIRING MINDS  |  THURSDAY, SEPTEMBER 2, 2010
    [Companies] The Moment of Truth for Sales
    The adoption of enabling technology, higher percentage of leads being generated by marketing, and anticipated growth in telesales teams this year all suggest this is going to be an increasingly important segment of companies’ overall revenue mix. For more on this, read the post: Selling to the Digital Buyer. SaaS, hosted solutions).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 10, 2010
    [Companies] Don't Fix Your Marketing Process
    Henry Ford relentlessly, even obsessively, optimized his company to make Model T’s more efficiently. Summary: In a constantly changing world, flexibility is more important than optimization. Marketers need people, processes and technology that allow them to react quickly to new opportunities. The real question is what to do about it.
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Companies] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
    Content plays a critical role in every stage of the inbound marketing process, from generating awareness about your company to helping convert leads into customers. You don’t have to be the only one creating your company’s offer content. You can also look outside your own company for help creating content. The creative coupon.
  • HUBSPOT  |  THURSDAY, MARCH 17, 2011
    [Companies] B2B Marketing Best Practices with @Mvolpe [@InboundNow #12]
    Why customer Personas are a must have for every B2B company. The social media activities of a company should not be siloed off to one department or person. Finance should, everyone within the company, there are uses for social media technologies in how they do their jobs". Are Customer Personas Necessary for a B2B Company?
  • HUBSPOT  |  FRIDAY, FEBRUARY 24, 2012
    [Companies] The Inbound Way to Do Trade Show Marketing
    Pull in people from different areas of your company to brainstorm about what your message should be. Your marketing goals are important, but you may be surprised to see the extent to which other parts of your company can benefit from a trade show. It's important to ask others in your company for their input on your trade show strategy.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 25, 2013
    [Companies] Great Example of Photos in Social Media [Infographic]
    Are there things your company can do to improve user engagement acorss channels?  With millions of potential viewers and rapidly growing social media platforms this better be something your company is thinking about. Sharing photos in social media often improves the chances that posts get views. That my friends is user engagement.
  • SAZBEAN  |  TUESDAY, MAY 3, 2011
    [Companies] Facebook Engagement Requires Timing
    But it may not make sense for every company and industry, especially if you’re specific audience just isn’t there. One thing is for sure:  just having a Facebook page for your company isn’t enough. Facebook is a bit of a conundrum for businesses. Facebook is also making a bit of revenue from ads. Timing is Important.
  • SAZBEAN  |  MONDAY, FEBRUARY 28, 2011
    [Companies] Use Alexa & Compete with Caution for B2B and Niche Sites
    They generally collect data based on the people and companies who actually use their products. For Compete, it’s all the people and companies who use their products (both paid and free). When you’re trying to get a handle on how well your site is doing, it can be helpful to compare it to other sites on the Internet.
  • INBLURBS  |  FRIDAY, NOVEMBER 25, 2011
    [Companies] How to get more traffic and business leads with Google +1
    With the last step to start +1 button and Google profiles and pages for companies Google has opened a other opportunity for businesses to get their content indexed and improve their SEO the social media way. Today it is crucial to be active in social media to make your business more visible and this is no secret. Content.
  • WRITTENT  |  THURSDAY, MAY 1, 2014
    [Companies] Growth Hacker Copywriting: a Mind-Blowing Trend to Watch?
    The company’s co-founders are no secret to viral media, considering Eli Pariser and Chris Koechley come from Facebook and The Onion. Organization – It’s probably easy to get wires crossed when you’re working at a company as fast-paced as Upworthy. 'When you think growth hacking, what comes to mind? It’s the relevance.
  • BLUE FOCUS MARKETING  |  THURSDAY, APRIL 5, 2012
    [Companies] Come Join the Party: Industry Leaders Define the Shifting Roles of Branding
    Companies, both large and small, must become social businesses to create brands that entice us to choose them.  However, if a company cannot communicate well internally, it will not be able to communicate its brands effectively to the public.  From the moment we wake up, brands bombard us with attempts to get our attention. 
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Companies] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    He was founder and CEO of one of the first SaaS-based web-analytics companies, Keylime Software (Yahoo!), Rand is currently board member and advises numerous mobile and social media companies, including Qualcomm and SRI on big data topics, and is a managing partner with Efectyv Digital. Various companies apply different methodologies.
  • CONTENT MARKETING TODAY  |  MONDAY, MARCH 19, 2012
    [Companies] Facebook’s New Business Pages Means Marketers Must Evolve | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age
    As part of the redesign, the company has effectively shelved Facebook tabs as default landing pages, a strategy which many large corporations, small businesses, and social marketers had spent time, energy, and significant budget building out. Via adage.com.
  • CONFLUENT FORMS  |  TUESDAY, DECEMBER 10, 2013
    [Companies] Creating value & new opportunity with Google Helpouts
    Rather than aim to make a few dollars here and there from the people who want to "hire" me for 15-30 minute sessions, I decided the better strategy for our company was instead to use this opportunity to develop a warm lead, using Helpouts as a new aspect of my lead generation strategy. set the rate. So I set the rate to free. disagree.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JUNE 27, 2013
    [Companies] Download the 2013 B2B Content Marketing Report
    Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. 'Content marketing is going mainstream in 2013.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, NOVEMBER 15, 2012
    [Companies] Will Content Begin to Derive Value from Exclusivity?
    Companies are vomiting content. I’m the owner of the LinkedIn B2B Social Media Group (ownership is changing soon!) and just spent a good 45 minutes cleaning out posts, most of which were spam or promotional in nature. There’s no denying we’re in a content glut. I’m part of the content glut. That’s it. know I am.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JULY 19, 2010
    [Companies] SPONSOR: Acquire B2B Helps Drive Sales with Marketing Automation
    He’s also building on over two decades of B2B sales lead expertise that includes relationships with some the best B2B services companies and experts in the industry. Are you considering marketing automation software or need help implementing a system you’ve purchased? Mac is offering a timely service. Phone: 800-366-1877.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 9, 2012
    [Companies] [Video] Never Call Your Best Prospects First
    Or when you're new to a company and just learning the ropes. Or when you're starting your own business or deciding to finally pursue bigger companies. Most sales gurus will tell you to call your A prospects first. After all, they're the ones who are most likely to buy -- and you'll be closing orders before you know it.
  • LEADER NETWORKS  |  WEDNESDAY, SEPTEMBER 9, 2009
    [Companies] Networks for Counsel 2009 Study Results
    For the past two years, my company, Leader Networks has embarked on the Networks for Counsel Study - a global study of the legal industry’s adoption of online professional networking, preferences, usage and future predictions. This study is huge! Internationally, 33 countries were represented.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 29, 2011
    [Companies] Social Business Readiness: 5 Questions for IT Executives
    Companies are either busy banning all forms of social media usage or getting drunk at the social media party and allowing any and all forms of social media tools and behaviors to proliferate within their organizations. Within the IT department at some firms, the social media pendulum swings to extremes. IT into business leadership roles.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, SEPTEMBER 1, 2011
    [Companies] Maximizing Lead Generation
    In my opinion, it's the missing link for companies who know they need to do something differently, but don't know where to start.  The company with the best process wins. When I read Maximizing Lead Generation: The Complete Guide for B2B Marketers , I knew I had to share it with you.  Lucky me. RUTH: Thanks!
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 17, 2011
    [Companies] 78 Tweetable Moments From Social Media Plus #SMPlus
    Question is not are B2B’s using social media but are individuals within companies using social media #smplus @bengrossman. kathleenmcf The number one company on social media is @nytimes. Ms_Write: Forrester: 40% of B2B companies have little insight into where customers and prospects spend time online. Serve. bengrossman.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 20, 2013
    [Companies] 3 Facebook Rollouts Every Marketer Should Know About
    You can hashtag your company name, as well as your product or service utility  factor (i.e. 'by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In addition, the platform also has new features focused on driving engagement and discussions.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Companies] 7 Skills To Look For When Hiring A Content Marketing Strategist
    More than just a community manager, you need someone who understands the channels your audience is using, knows the nuances and context for each, and knows how to maximize your company resources to drive impact across digital channels. 'Content marketing is hot! Skills To Look For When Hiring A Content Marketing Strategist. agree!
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Companies] 4 Holiday Marketing Mistakes to Avoid
    These campaigns remind them that you a remarkable company doing interesting things and that you deserve their attention. Maybe you want to increase employee engagement and get everyone at your company in the holiday spirit. It's almost that time of year! Christmas songs are starting to play on the radio. campaign. Connect with HubSpot
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Companies] How the Big Social Networks Use Email to Increase Engagement
    It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. Are you one of those companies that pumps out content? We talk a lot on this blog about how email marketing and social media should be integrated. Pinterest.
  • FATHOM  |  MONDAY, JUNE 30, 2014
    [Companies] Canada’s Anti-Spam Legislation (CASL): What You Need to Know
    Companies who knowingly mislead recipients with false sender information could be looking at pricey fines in the millions and even criminal charges. 'If your current send list includes recipients in Canada, the new anti-spam legislation (taking effect tomorrow) is something you’ll want to become familiar with. Does not require consent.
  • VIDYARD  |  THURSDAY, FEBRUARY 6, 2014
    [Companies] Facebook’s Look Back Videos and the Power of Personalization
    While not every company will have their prospect’s ultrasound photos on hand, personalized video doesn’t have to be difficult or time-consuming to create. Think about where your company can use this type of targeted approach with video. Don’t believe me? Take a look at yours. Why does this tactic work so well?
  • BIZNOLOGY  |  FRIDAY, MAY 31, 2013
    [Companies] Do you speak your customers’ language?
    That means it is going to take you a little longer to get his attention, have him understand your key differentiators, persuade him to sell yours versus the other three in your category, and, finally, actually go out and make the sale, without that cumbersome jargon technology companies seem to love to use. What do I mean by that? 
  • MARKETING INTERACTIONS  |  THURSDAY, MARCH 12, 2009
    [Companies] Top 10 Dating Turn Ons for Your Prospects
    But, if you don’t use the appropriate marketing etiquette, you’ll never entice them to continue “dating” long enough to choose to buy from your company. Does your company reek of self-serving, company-focused promotions? See How human is your b2b company online. Nurturing prospects is akin to dating. Sense of Humor.
  • B2B MARKETING ONLINE  |  MONDAY, JANUARY 17, 2011
    [Companies] Lost in interpretation?
    As a consequence the company is still making an almighty hash of its customer engagement strategy which is costing them oodles of cash and harming their brand. Whether this was due to interpretation with the European parent we will never know but it was an object lesson in understanding where decision making sits in international companies.
  • BIZNOLOGY  |  TUESDAY, JUNE 19, 2012
    [Companies] Adventures in Frictionless Sharing
    We all have been frictionless sharing with advertisers, social media companies, big data minters, and search engines for a decade in the form of implicit attention data, part of an attention economy. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Companies] How to Integrate Inbound Marketing With a Traditional Sales Team
    'For those of us immersed in the world of inbound marketing, it''s easy to understand how inbound tactics can have a major impact on a company''s bottom line. However, we work with a lot of companies that are just now embracing inbound marketing principles and tactics. It''s not my job. The leads are bad. 1) Educate. 2) Evolve.
  • MARKETING ACTION  |  WEDNESDAY, MAY 1, 2013
    [Companies] 9 Steps to Revitalize Your Tradeshow Marketing Strategy
    So while some companies seem to benefit from tradeshows, many come home wondering whether their time and money was worth it. Many times companies either register far in advance for the tradeshow, and then forget about it; or they’re last-minute and reactionary with picking the tradeshows they participate in. Plan way in advance.
  • ACHIEVE MARKET LEADERSHIP  |  WEDNESDAY, DECEMBER 21, 2011
    [Companies] We Are All Mobile
    Panelists included Beth Murphy, CMO of mobile-first site HotelTonight, Robyn Yoslow, Digital Strategist at Seagate Technologies, and Stephen Andrews, Director of Sales and Marketing at The Creative App Company. Today, less than 30% of company websites are optimized for mobile access. By Judy Hopelain and Jim Lightsey.
  • MARKETRI  |  MONDAY, FEBRUARY 11, 2013
    [Companies] Marketri LLC Expands Offerings with New Marketing Department Augmentation Service
    DOYLESTOWN, Pennsylvania (February 11, 2013) – Marketri LLC, a full-service business-to-business (B2B) marketing company, announced today that it has added a Marketing Department Augmentation service to its portfolio of marketing offerings and solutions. ” About Marketri LLC.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 13, 2011
    [Companies] Chart: The Summer of the Small Business Social Boom
    There may be a few things:  Smaller companies tend to be more flexible in deciding what types of campaigns to run.   by Egan Cheung | Tweet this This summer, traffic from social websites stayed fairly constant for many of our customers, but not for one very specific segment. Those customers ?with What is going on? 
  • INSIGHTIQ BLOG  |  TUESDAY, APRIL 10, 2012
    [Companies] Moving Toward Integrated Marketing: Considerations Beyond Campaigns
    Newer companies have the advantage of building their internal processes to fit the post-digital landscape, but for most firms, integration is a massive undertaking requiring complex transformation across multiple layers. Skim through any current collection of marketing best practices and marketing integration is sure to be a central theme.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, JULY 6, 2011
    [Companies] Triumph of the Niche-Meister: A True Story
    failed $500,000 executive can cost his/her company $5 million. Would companies pay Prime Genesis’ $50,000 fee to avoid a $5 million failure? Also he’s some 300 execs and companies on his Google alert list. have finally found someone who actually practices what I preach. This individual has a very successful business. Period.
  • INSIGHTIQ BLOG  |  THURSDAY, JANUARY 6, 2011
    [Companies] Today Show Fail, Part II - Getting it Right
    In the words of a commenter on the Today Show site, “'C’mon Jill and The Today Show-If these company's (sic) can't handle Today Show viewers, they should'nt (sic) be on your show as one of the "deals"!” Companies should spend time mapping out their ideal customer experience, identifying potential “off ramps” and critical decision points. 
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