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  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 20, 2011
    [Companies] How To Generate ROI (Return On Interesting) With Content Marketing
    But they typically aren’t very  engaging  or  interesting , and do little to differentiate the company from other vendors. ”  Since the categorization is much more subtle than simplistic definitions like industry, title and size of company (as I tried to explain here ). Do you start with products, personas or topics?
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Companies] How to Use Social Media to Maximize Your Trade Show Presence
    This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec. He is currently editorial director for Hologram Publishing , a provider of custom content for companies, large and small. Don’t Forget the Fundamentals.
  • LEADERSHIP  |  FRIDAY, MARCH 28, 2014
    [Companies] Interesting Infographics: 25 Tools To Boost Your Content Strategy
    Storify – appropriate for post-secondary educators, governments and companies specializing in media. Buffer – Offering 50+ apps, this is useful for companies on strict budgets. 'I keep hearing that digital marketing continues to be a significant focus of marketing and lead generation campaigns. Tools To Help Produce Content.
  • HINGE MARKETING  |  FRIDAY, MAY 9, 2014
    [Companies] Google+ 201: 5 Steps to Get Started with Google+
    Fill out your page profile by editing the business contact information, adding images and video, including a link to your website, and a clear, detailed company description in the ‘About’ section. It will be pre-assigned based on things like your company name or the name of your linked website. 3) Claim your custom URL.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 3, 2014
    [Companies] The Wild and Woolly World of Marketing Agency Names
    This often is self-fulfilling, especially when it comes to naming the agency itself; your ability to come up with a one-of-a-kind handle for your company is a signifier to potential customers of your branding brilliance. company with a rather adorable website that takes you on an animated tour of a charming street in southeast London.
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 6, 2013
    [Companies] 3 Tips For Creating Killer B2B Content That Generates Leads
    That’s why you see things like Facebook widgets on sites so that people can see there are lots of others who know, like and trust the company. 'Artillery B2B Marketing Blog > The Forward Observer B2B marketers with quality content can generate more leads by using customer surveys, clear conversion paths and social conversion. Now what?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [Companies] 3 Ways to Improve the Quality of Your Sales Leads
    2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. According to MarketingSherpa, 56% of B2B companies don’t measure lead generation’s contribution to revenue. Commit to lead nurturing.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Companies] 5 Steps to Ensure Your Business Blog Isn’t Boring
    This is not a meeting with another company or some agency. This is your chance to give customers an opportunity to identify with your company, so be friendly, show some personality, and maybe even crack a joke here and there. I’ve seen some companies maintain multiple blogs written through the perspective of different employees.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 27, 2012
    [Companies] Let the B2B Games Begin!
    Companies like Deloitte are using online games to train clients and its own consultants in leadership best practices via the Deloitte Leadership Academy. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. This is sometimes a disadvantage.
  • E-QUIP  |  THURSDAY, NOVEMBER 29, 2012
    [Companies] How Committed Are Your Employees?
    Companies make hiring decisions based primarily on qualifications and experience, but the biggest difference among employees is likely what they feel about their job and their employer. They believe in the company's goals and are committed to helping them succeed. Gallup observes that people join good companies and leave bad bosses.
  • GREAT B2B MARKETING  |  MONDAY, MARCH 11, 2013
    [Companies] When It Comes to Marketing, You are Not Your Prospect
    They need to know that the communication puts their company in a positive light and reinforces the brand promise. One of the issues I face as a B2B marketing services provider is the “personal preference” challenge. This manifests itself when my team and I put a great campaign together that we believe will achieve solid results.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 7, 2013
    [Companies] Social Media Lead Generation: Easy As 1,2,3?
    Now using Social123, you are able to pull a list based on twitter handles, have that list appended with Linkedin data and produce a marketing list containing Name, Title, Company, and Email Address. Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. At least, not at first glance.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 30, 2012
    [Companies] 5 Ways To Maintain Your Clients
    I was chatting with a Sales Director at our company this morning who asked an interesting question: How do you explain the increase in our client retention rates recently? While some factors are out of our control, there are many steps we should take in order to retain clients as long as possible.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 4, 2010
    [Companies] Why You Absolutely MUST Cold Call At The End Of The Year.
    There are thousands of other companies with products that don’t compete with yours but the person that buys their product also buys yours so while you are not competing with them for the same line item, you are absolutely competing with them for something just as precious… face time. Come November attitudes change. Everyone.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 24, 2010
    [Companies] Want to make money? Teach them how to fish
    heard story after story of people who had worked at the same company for years, were laid off and have since not been able to find jobs. I recently went to a networking event where it turned out the majority of attendants were middle aged unemployed people. She scoffed at the idea and refused the opportunity. Right now it's not about you.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Companies] 32 White Hat Ways to Build Inbound Links
    18) Write a press release about interesting company news. 19) Send out a joint press release when your news involves another company. This can help reach thousands of other related sites that, in a press release about just your company, may not have linked to your site. 23) Partner with companies in complementary industries.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Companies] Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards
    Mashable shared some interesting data on how Twitter Lead Generation Cards are performing for some companies. In a case study quoted on Twitter''s blog, outdoor gear and apparel company Rock/Creek saw a 4.6% 'A few months ago, we told you that Twitter was testing out Lead Generation Cards. until now! Leads for everybody! Its offer?
  • INSIGHTIQ BLOG  |  TUESDAY, JUNE 12, 2012
    [Companies] Dashed hopes and expectations - the big no-no in customer experience
    That is a real shame.    In this era of customer engagement, when customer experience and involvement are supposed to be paramount and companies are trying to listen into social networks for customer feedback, airlines remain a throw back to another era - see no feedback, hear no feedback -  in what remains primarily a service industry.   .
  • WRITESPARK  |  TUESDAY, FEBRUARY 16, 2010
    [Companies] Do You Need a Freelancer or an Agency?
    Technology companies typically maintain relationships with one or more advertising, marketing, and public relations agencies for services related to sales promotion, including copywriting. How can you determine whether a project needs an agency or a freelancer? The questions below can help your decision-making. Lower costs. Time savings.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, FEBRUARY 22, 2012
    [Companies] Your Niche: The First Step to Networking Success
    Problems Solved – The online marketing firm that specializes in companies reaching baby boomers. Service Offering – The IT firm focusing on Fortune 500 companies with high risk/high reward projects. In Seven Rules for Effective Networking , I argue that a successful networker must be: Distinctive. Strategic. Systematic. Responsive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 2, 2011
    [Companies] A spicy approach to addressing complexity on your website
    Many companies offer a long list of services, which makes their website nearly impossible to navigate and confuses a would-be buyer. Take a look at the site of any large company, hit their home page, and take note of how many actually address a problem within the first 5 seconds of you reading it. The Paradox. Sweet desserts. Sausages.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 20, 2012
    [Companies] 5 Reasons Responsive Web Design May Not Be an Answer for B2B SEO Strategy
    There are many companies we work with that are locked into specific CMS and site deployments, where responsive web design cannot easily be layered in. Responsive Web Design (RWD) indicates that a website is crafted to adapt to the layout of the viewing environment. Existing SEO Performance. Percentage of traffic coming from a mobile device.
  • ACQUIRING MINDS  |  FRIDAY, SEPTEMBER 27, 2013
    [Companies] Are Millennials wired but not to sell?
    He complained to me that the younger sales people at his company do not hustle and are lacking a work ethic. 'I was speaking with a salesperson in his 60s who regularly outsells many of his younger peers. sales manager noted to me that the industriousness of salespeople was diminished as you moved westward from the US east coast.
  • SMASHMOUTH MARKETING  |  MONDAY, AUGUST 10, 2009
    [Companies] Genius.com Accelerates The Close Part 2 - Smashmouth Product Review
    As opposed to the obligatory comment from the company, I asked if I could speak with a power user. In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro. Since then, we've had the opportunity to work with and evaluate Genius Enterprise. The one liner summary: marketing automation and sales enablement with a 2.0 twist.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 1, 2009
    [Companies] Lead Generation Checklist - Part 2: Sales and Marketing – One Team
    Your organization’s way of selling and marketing must confirm to the customer’s buying process, driven by a clear understanding of both the needs and the impact of those needs on both the company and your customers. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ The post received a lot of great comments.
  • ANYTHING GOES MARKETING  |  SATURDAY, MAY 12, 2007
    [Companies] How do I Generate More Leads from my Website?
    In addition, you may need to use data from third party sources (such as D&B) to verify how qualified a company is rather then relying on what the web visitor provided. Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? What does this mean? What does this mean?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, JULY 1, 2009
    [Companies] On Lead generation: Insist on lead quality over quantity
    If you really want to make a difference in your company’s sales, dig deeper. Under increased pressure to help drive revenue in this challenging market, many of us are tempted throw as many leads as we can to our sales team. I'm still my the cost-per-lead focus only approach to lead generation. Dig deeper.
  • PR MEETS MARKETING  |  THURSDAY, APRIL 17, 2008
    [Companies] PR Meets Marketing Weekly Articles: April 17, 2008
    Maybe I'm spoiled that my company has incorporated lead scoring into our products.    .  . This week's Weekly Articles looks at a variety of topics from Twitter, search to spamming bloggers. Another interesting article highlights lead scoring benefits and how sometimes a bad pitch isn't really a bad pitch. Enjoy.  . He succinctly states:  .
  • READYPULSE  |  MONDAY, AUGUST 19, 2013
    [Companies] Visual Storytelling #WOMMAchat
    As a company that specializes in content marketing strategies, ReadyPulse jumped on the opportunity to co-host a #WOMMAchat on Twitter. Storytelling allows consumers to see the less serious side of companies, and they form a stronger bond with them through relatable interests, other than business. What is visual storytelling?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 18, 2014
    [Companies] To be a great blogger, put on your b h mittens
    Everything I do and everything I don’t do, everything I write and everything I don’t write, reflects on my personal brand … and the same is true for you and your company. 'You want authenticity? Here it is: I have been ill for more than two months — a cold turned to pneumonia and I am still wheezing and hacking. Agree?
  • WEBBIQUITY  |  TUESDAY, APRIL 26, 2011
    [Companies] New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
    Clicking the SEMRush icon within the pop-out or sidebar opens a new window displaying the keywords bid on by that company, and for each keyword the average cost per click, destination URL, percentage of AdWords traffic driven, percentage of AdWords costs and more.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 13, 2010
    [Companies] Tips For Opening Your Sales Prospecting Calls
    recommend trying this instead: “Hi Prospect Name, this is Laney Pilpel with XYZ Company. Prospect Name, are you the person responsible for managing the tracking and shipping at XYZ company?” If I were to receive a phone call from someone I didn’t know that said, “How’s your Tuesday going?”
  • GREAT B2B MARKETING  |  THURSDAY, MAY 6, 2010
    [Companies] What’s the Big Idea? Why You Need to Pay Attention to Your Brand Promise
    company can occupy different positions among various audience segments. While there are some pitfalls to avoid, companies can gain major benefits from properly positioning their key executives. In reality, even a great product or service has to be marketed properly to succeed. The lesson is simple: be different and have a BIG IDEA.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Companies] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
    Google has also been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when they catch companies partaking in those types of deals. Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”
  • ILLUMINATING THE FUTURE  |  TUESDAY, MARCH 22, 2011
    [Companies] Level the Field, Win the Deal
    What I'm seeing is companies failing to position themselves as thought leaders on the issues that matter most to their potential clients. We've helped these companies articulate a thought leading position on key issues. What's impeding your growth and undermining your success? I'm wondering if it's an issue that you face. Let them.  .
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 7, 2014
    [Companies] 5 Tips to Market Your Event Using Social Media
    If a holiday, special day, or concept is important to the goals or mission of your company, then build social media campaigns around it. For something like Women’s History Month, the goal might be merely to raise awareness and demonstrate your company’s commitment. 'Last week we joined Chicago women-centric tech organization Ms.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  FRIDAY, FEBRUARY 8, 2013
    [Companies] The Rise of Social Selling
    It's about researching this user-created content to learn more about the people and companies you're meeting with. Have you heard the term "social selling" yet? If not, brace yourself. It's the way of the future. So what is it? Basically, it starts with social media -- which is simply user-created content. Gathering sales intelligence.
  • B2B LEAD BLOG   |  FRIDAY, JULY 8, 2011
    [Companies] B2B vs. B2C: What Does It Really Mean?
    David Meerman Scott in this interview insists that B2B and B2C are essentially the same: “Ultimately it’s people doing business with people…I think a lot of business-to-business companies forget that and they think they’re selling to Xerox and IBM and Cisco. Tweet I’ve been having an identity crisis of sorts lately. Do you agree?
  • ANNUITAS  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Building Relationships & Trust for B2Bs – Q&A with Steve Woods
    As far as the experience of founding a company the second time around, I think it offers more time to focus on the creation of the new idea and product, which is what I really love, as opposed to the mechanics of operating a business day to day. Creating 'Next week in Boston, LeadLove kicks off with our first east coast city!
  • SAZBEAN  |  THURSDAY, AUGUST 4, 2011
    [Companies] 15 Sources of New Content for Your Social Media Strategy
    Customer Service – What questions and concerns are customers bringing to the company? Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Ask co-workers and colleagues as well.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Companies] How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners
    This list should be comprised all of companies that you partner with, including agencies and consultants. Here’s where you should look when compiling your list: Your partner ecosystem directory on your company website (like Marketo’s LaunchPoint directory ). Sponsors your company has partnered with in the past. And why not?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 23, 2013
    [Companies] You’re Not eBay. Why Paid Search Still Makes Sense for B2B Marketers
    According to eBay’s study, when a company is not advertising for branded search terms, click traffic is completely replaced by organic search traffic. Someone going to the level of searching a specific brand name is well aware of the company and fully intends to visit the site. Study Takeaways. Brand Advertising. This is probably true. 
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 27, 2013
    [Companies] Responsive Web Design Solves Marketing’s Growing Multi-Screen Problem
    Consumers have high expectations for companies to provide a great website experience on every device, and are increasingly less patient with websites that are not mobile friendly. Some companies are solving the problem by creating mobile versions of their sites. Does your company need a responsive website? Pretty amazing right?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 11, 2011
    [Companies] Inside Sales Managers: You're Only As Good As The People On Your Team
    When I landed my first sales job I reported to the owner of the company. That company churned and burned faster than any business I'd ever been with, to the point you were hesitant to say Hello and start a conversation with a new hire because the reality was they'd most likely only last a month or so until they disappeared from the office.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 6, 2011
    [Companies] Are You Making Enough Teleprospecting Mistakes To Succeed?
    was recently calling into fortune 500 company. You can only imagine the difficulty and road blocks the most resourceful BDR runs into without a contact name at a company of that size with a strict no name, no transfer policy. This post is a follow-up to a spinoff of my recent blog “Are you Calling a List or Finding Opportunities?”
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2010
    [Companies] Improve Business with Surprise and Suspense
    Godin's closing remarks, suggesting that companies try to "radically over-deliver," reminded me of the "Pyramid of Expectation" described to me by Savvy friend Scott Gould. Many companies consider this to be a huge accomplishment, when - in truth - this is just how it should be. " in 300 words or less.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 4, 2012
    [Companies] Top 10 Social Media Marketing Questions
    This survey with 3800 marketers, half of whom work for B2B companies, uncovers the “who, what, where, when and why” of social media marketing. Our friends at Social Media Examiner just released their 2012 Social Media Marketing Industry Report. This was an open-ended question on the survey. Top 10 Social Media Marketing Questions.
  • HUBSPOT  |  TUESDAY, MARCH 15, 2011
    [Companies] Leveraging the Pounce Strategy to Increase Sales
    Quickly scan their LinkedIn profile for connections, bits of data, company background, etc., Check their lead score in Salesforce and make sure that we have adjusted it for title and type of company (we specifically look for marketing and demand gen managers at companies that sell b2b), 4. Green Leads is a HubSpot customer.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 25, 2013
    [Companies] How to Capture New Customers – i?marketing (Part 3)
    According to MarketingSherpa, 44% of clicks for B2B companies are directed to a home page, not a landing page. Website visitor tracking let you look at specific companies and individuals. Just as with companies, you can do the detective work to find out who that person is. 'Editor’s Note: Our first regional i ? good offer.
  • HUBSPOT  |  TUESDAY, JANUARY 8, 2013
    [Companies] 7 Real Marketing Interview Questions From HubSpot's CMO
    Now pretend you're the CMO for the company, and you have to decide what your marketing team should do to improve their marketing.". The file contains information about each lead, such as their industry, title, company size, and what they did to become a lead (e.g. All my best interview questions are here for the taking. Next Steps.
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 18, 2011
    [Companies] B2B Blog Q&A: What's Most Critical to a Great Blog Post?
    First, any company blog should be aligned with your marketing objectives and those will vary company to company. Guest Post by blogger and author, Mark W. Schaefer. Great Title. Image. Introductory Paragraph. Content with facts, figures and links, Call to Action, RSS Feed, Social sharing options. Fight to never disappoint them.
  • DIGITAL VOICES  |  FRIDAY, DECEMBER 27, 2013
    [Companies] This Week in Digital Strategy 12.27.13
    This failure can be a lesson to companies big and small trying to climb up the Google search rankings. 'Happy Friday, everyone! With the major holidays behind us we look forward to a new year filled with insights into the world of digital strategy. How Habits Can Impact User Behavior via inspireUX. Numbers do not lie.
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Companies] How to Create a Google+ Business Page in 5 Simple Steps
    Company, Institution or Organization. your company name), your business' website URL, your category (i.e. The profile basics include your tagline (think of it as your business' elevator pitch) and an image (your company logo is a great option). But don't worry -- it's simple! Choose an Accessible Gmail Account. Product or Brand.
  • CONVERSIONATION  |  THURSDAY, JULY 28, 2011
    [Companies] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
    With social media marketing, we noticed exactly the same phenomenon at first (and unfortunately still do with many companies). Marketers quite often ask the wrong questions as long as they think from a channel, company, product and message-oriented view rather than a customer-centric and purpose-driven one. Sounds familiar again?
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 27, 2013
    [Companies] Quick Tip: 1Password Makes it Easy to Store Passwords
    You want to record the hosting company, the company’s URL, a phone number (in case you can’t access the Internet and need to call customer support), and your login information. 'I used to spend a great deal of time searching for passwords — mine and those that belonged to my clients. Or a character. Or six characters.
  • E-QUIP  |  FRIDAY, JUNE 17, 2011
    [Companies] E-Quip Blog: More Favorite Free White Papers
    Download Closing the Delivery Gap (Bain & Company). Eighty percent of the companies surveyed in this study claimed to deliver a "superior experience" to their customers. Drawing from Bains research findings, this white paper outlines how companies can close the obvious "delivery gap." Harding & Company. Posted by.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 1, 2010
    [Companies] Thought Leadership Interview #9 – Eric Goldman of Gossamar
    It’s not a cake walk – you need a lot of visitors to produce one sale: some companies tell us it takes 1,000 visitors to make a sale; some say it’s closer to 2,000. process which can and should be designed to suit the company (it’s resources, philosophy and culture, its state-of-need (urgent or long-term), and its budgets).
  • B2B MEMES  |  MONDAY, JULY 22, 2013
    [Companies] Time to Surf the Wave of the Personal Brand
    As Jeff Jarvis said in a tweet Ingram quoted, they need to be thinking of themselves as platforms for building individual brands—something I see few B2B publishing companies doing. For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. link]. Time is running out.
  • SAZBEAN  |  TUESDAY, JUNE 14, 2011
    [Companies] Providing Content Your Customers Want
    The same thing happens online, where companies push more and more marketing and promotional information at people hoping that it’ll drive someone to buy something. No one likes that pushy salesperson that keeps giving you more and more reasons why you should buy their product. Finding Your Customers’ Passion. Being a Resource.
  • CONNECT THE DOCS  |  WEDNESDAY, JULY 28, 2010
    [Companies] Campaigns to Conversations
    Listed companies will have to figure out relevance of terms like “silent period” and ‘selective disemmination” in this media. Social media requires constant interaction and almost instantaneous response. How should marketers tackle this challenge? What actions should marketers take in 2010?" Jessie Paul.
  • INBOUND SALES NETWORK  |  WEDNESDAY, JULY 25, 2012
    [Companies] Are Your Prospects Bleeding?
    The problem is, too many companies want to be their prospect’s new best friends that they are afraid to prick them with a pin let alone bleed in agony. So many companies talk about why you need to be the subject matter experts in your field, or about developing content around the solution your provide. And no one will.
  • WEBBIQUITY  |  WEDNESDAY, JULY 18, 2012
    [Companies] What Could Kill Google and Facebook
    Try this: go to Facebook and see how long it takes you to find any way to contact the company: phone number, email address, even a fax number. Last year it stopped sharing tweet data with Google (bad for the SEO results of Twitter users) and more recently the company eliminated the ability to automatically share tweets on LinkedIn.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 12, 2012
    [Companies] Being Honest About Digital Marketing
    Sief, a former colleague of mine, has an MBA from a top business school and is a rising star at a technology company. Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. have essentially given up evangelizing the medium. I’m not either.”
  • SALES CHALLENGER  |  TUESDAY, APRIL 12, 2011
    [Companies] Does Skill Certification Enable Rep Complacency?
    The level of rigor that companies put into their certification varies though.  ve had conversations with companies that don’t believe there is such a thing as mastery in a competency though.  There’s been a lot of member interest of late (on our web site , in our discussion forums , etc.) about sales force competencies. 
  • EMAGAZINE B2B BLOG  |  THURSDAY, NOVEMBER 22, 2012
    [Companies] What eMagine Customers are Saying: Client Recommendations
    “Having worked with this company in the past, I can proudly recommend eMagine’s work on web design and support!” would highly recommend eMagine to any company looking to optimize the opportunity websites offer.” We interviewed several firms prior to selecting eMagine. would work with Emagine again.”
  • SAZBEAN  |  FRIDAY, FEBRUARY 24, 2012
    [Companies] What Community Builders Can Learn From Research
    Last week at CSCW, 160 researchers from private companies and universities presented a paper. Universities and private companies like IBM, Microsoft and Google do some legit research. Two weeks ago, Tom Critchlow suggested that we work to close the gap between inbound marketing and content marketing communities. Why Should You Care?
  • SAZBEAN  |  TUESDAY, OCTOBER 18, 2011
    [Companies] 5 Steps to Ensure Your Business Blog Isn’t Boring
    This is not a meeting with another company or some agency. This is your chance to give customers an opportunity to identify with your company, so be friendly, show some personality, and maybe even crack a joke here and there. It seems that in the last few years, businesses have finally wizened up some. Need a better web presence?
  • ANNUITAS  |  SUNDAY, JUNE 30, 2013
    [Companies] Adobe To Buy Neolane For $600M To Fill Out Marketing Cloud
    'Industry observers say the acquisition helps to fill some gaps in Adobe’s Marketing Cloud but still leaves the company without a CRM platform. News & Press
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 22, 2014
    [Companies] Time Management Tips for Cold Calling Inside Sales Reps
    Research as we all know is absolutely necessary, but rather than reading that interesting article on your target company during prime calling hours, set the research aside for the first or last half hour of your day. 'Over the years, I found that I innately gravitate towards the part of my job I enjoy doing the most.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2010
    [Companies] Can Old Database Marketers Learn Digital Tricks?
    This is still more obvious at the start of the marketing cycle, when companies are first attracting customers into a relationship. Reality is a bit more messy, but it’s true that database marketing does support proper champion/challenger testing for companies willing to make the investment. Sorry for the rant.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2012
    [Companies] How to Tackle Real-Life Social Media Customer Service Obstacles
    It looks like companies intent on keeping social media in the marketing department alone are missing out on a huge opportunity -- the chance to give the people what they want. They employ one person from job functions across the company to answer questions that relate to their area of expertise. See that first Twitter account?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 12, 2012
    [Companies] 8 of Our Absolute Favorite 2012 Holiday Campaigns
    That means by now, you should have your own business' holiday campaign all ready and raring to go, especially if you want to stand out from all the other companies doing that exact same thing. And there are some companies that are doing this whole "standing out" thing particularly well with their holiday marketing campaigns. The game?
  • MARKETING ACTION  |  TUESDAY, JULY 29, 2014
    [Companies] Health Care Marketing: Personalization, PHI, and Preference Centers
    As I mentioned in a previous post , healthcare, pharmaceuticals, and insurance companies must make sure their marketing communications conform to the Health Insurance Portability and Accountability Act of 1996 ( HIPAA ). Online behavior can show the topics members are interested in. Too bad much of it is unusable for email marketers. Web URL.
  • ENGAGE  |  THURSDAY, OCTOBER 2, 2014
    [Companies] Marketing to Millennials: Why Did the Millennial Cross the Road?
    companies who can get attention will get share of mind and share of wallet) to a trust-based economy (i.e. companies who can earn trust will earn share of mind and share of wallet.). Companies need to stop acting like faceless corporate entities and start acting like people. At least not in the traditional sense. Image: Flickr
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 27, 2013
    [Companies] B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges
    'Today we have a guest post from Michele Linn the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. The eBook breaks costs down for both midsize and large companies. Engagement. Quantity. Budget.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Companies] 33% of B2B Marketers Don't Measure Marketing ROI [Data]
    To put it bluntly, if you're a marketer and you're not reporting your return on investment to your company's executives, then you have a problem. In new research reported by eMarketer , a B2B marketing survey conducted by Sagefrog Marketing Group revealed that 68% of B2B companies in the U.S. Did you read that title? at all.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, JUNE 24, 2013
    [Companies] [Video] Strategy to Increase Your Profit Margin
    'How can two sellers from the same company calling on the same types of customers sell their services at totally different profit margins? On the other hand, Jack''s projects were usually the highest priced in the company. One had highly profitable sales, the other did not. Their typical project ranged from $60,000 to $80,000.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Companies] The Lowdown on Native Advertising
    Companies like LinkedIn, Instagram, Spotify, and Yahoo! are not only partnering with brands to create native ads, but are also buying other companies to help with content and delivery. Basically it’s the “anti-ad”…as an ad. In the space of two days last month, Yahoo! One thing’s for sure – native advertising is a big business.
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Companies] How to Ease Your Sales Team Into Social Sales
    Recommendation: Ask them to write a blog post about why they joined their company. So having them defend their decision to work for your company will seem fairly straightforward. Hopefully, they can now transfer their pride in working for your company to pride in writing something that elicits positive feedback. And Twitter?
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 30, 2010
    [Companies] Does B2B Social Media Drive Holiday Sales?
    Adding some holiday cheer to an active Twitter account where you communicate regularly with your customers and prospects can help humanize your enterprise software company and contribute to closing sales. Here in the US, this past Friday marked the beginning of the retail holiday selling season. Let’s look at some examples.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 28, 2013
    [Companies] How To Bridge The Gap Between Inside And Outside Sales Reps
    The key to bridging this gap is to put some best practices in place so that a mutual trust is established and everyone is working towards the ultimate goal of bringing in more sales pipeline and revenue for the company. This is an obstacle that never seems to go away, and all sales and marketing VPs seem to face it again and again.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 3, 2011
    [Companies] 5 Ways to Get More from Your Content Marketing Plan
    She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Ok, I’m going to reveal a bit of my neurotic planning side. Several years ago, I was working full time and getting my MBA. My husband and I still laugh about the 15 cans of black beans loaded in our cart.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 16, 2010
    [Companies] 4 Secrets of Socially Shareable Content
    This applies to you, B2B companies! You're down with social. You've got yourself a blog, a Twitter account, and even a Facebook page. You understand that none of this works unless you're also down with content marketing, and you work hard to create excellent content so you have something to blog/tweet/Facebook about. But, something's missing.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 3, 2012
    [Companies] 5 Marketing Things to Stop Doing and 5 to Start
    Start creating great content , including a company blog and videos. When it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing. And start some new things. Here are some marketing things to stop doing and some you should start. What Marketing Things You Should Stop Doing. Spend it on content.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 23, 2010
    [Companies] Why Marketing Content is Key to Getting Found Online
    Let’s say you are a metal-stamping company, and your prospective customers are searching for “flat springs.” Tweet. The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches. It takes time to create all this content.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 20, 2013
    [Companies] Should You Do Buyer Personas In-House or Outsource Them?
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert (see award below) and President of the  sales lead generation company   Find New Customers. 'Adele Revella. Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. He responded with “We have it covered.”
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, AUGUST 30, 2011
    [Companies] 4 Lies Marketers Tell Themselves
    It’s a rational first response to a disruptive new communications technology: surely the demographic that uses the technology the most (in this case, young people) are the best possible people to help brands and companies adapt. We talk to marketers every day, and here are some of the biggest, most persuasive whoppers in the bunch.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2012
    [Companies] Is New Google like the New Coke?
    Then in 1985, in a moment no consumer could figure out (and no major company should ignore), Coca-Cola decided they would ditch their cash cow and make an entirely different product. A guest post by {grow} community member Helen Brown. Let me tell you a story:  Back in the 1980s there was a brand war, and it was a big deal at the time. 
  • BLOG MY CALLS  |  THURSDAY, APRIL 4, 2013
    [Companies] The Zombie Apocalypse of Keyword Call Tracking
    For BtoB companies, like LogMyCalls, the number is over 70%!!!! So, do you think they''re going to let call tracking companies marry those keywords to calls? Fortunately, companies like LogMyCalls offer those other DNI methods. If that was true 9 months ago when we wrote that article. It is even more true now. Uhhh.no. Our Plea.
  • BLOG MY CALLS  |  THURSDAY, MARCH 28, 2013
    [Companies] 6 Ways to Use Webhooks and Call Tracking for Marketing Automation
    After Harry calls LogMyCalls, webhooks can be used to post call detail information to your company’s CRM application. As soon as his call connects, LogMyCalls can send caller details to the companies CRM which will trigger a pop-up screen on Sally’s computer screen telling her that Harry is on the phone. Enter stage right: webhooks.
  • NUSPARK  |  MONDAY, JANUARY 16, 2012
    [Companies] A Lesson from Microsoft: Control Your Own Destiny
    Shaw, the company’s communication chief, wrote that the time had come, “because our product news milestones generally don’t align with the show’s January timing.”. First, even if you weren’t at CES competing for attention with 3,000 other companies, you may not be getting heard. Even if you’re part of a small or medium sized company.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 27, 2010
    [Companies] Tools That Every Inside Sales Rep Needs to Succeed in 2011
    Many organizations out their have already adopted CRM for their sales teams, but you’d be surprised by the amount of companies that are still using excel and other manual methods. We are well into the Holiday season now and in just a few more days, we will be ringing in 2011! By providing a CRM system like Salesforce.com, Zoho, etc.,
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 6, 2010
    [Companies] Is a Top-Down Prospecting Approach Necessary?
    During these little sessions one of my BDRs asked, "Is it necessary for me to target C-level contacts with my first dial into every company?" This should significantly cut down on the time it takes for you to determine a need, plus you are getting plenty of valuable intelligence on the company along the way. 5% of the time?
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Companies] Breaking the code on Twitter for business
    Resist the temptation to sell yourself and your company. manager from GE put it best when he counseled that no matter how casual the conversation, it is still a conversation about you and your company. The Savvy Sisters are proud to welcome back our friend, Mark W. Schaefer. Enjoy! and profitable new opportunities. in that order.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 10, 2011
    [Companies] Marketo’s Position on the New Privacy Developments
    Marketo lets companies track their own customers, but we do not build for ourselves, nor support for our customers, building cross-company targeting profiles.  The FTC does not object to companies tracking their own customers and subscribers.  Tracking standardization is great for companies with marketing automation programs. 
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 4, 2013
    [Companies] 6 Best Tactics for B2B Lead Generation
    Although inbound has the longest rampup time, it is increasingly the first choice for smaller companies and startups and a quickly growing focus for larger marketers. 'You need to generate leads, right? The B2B lead generation landscape has changed tremendously in the last decade. The B2B Lead Generation List. Inbound or Content Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 28, 2011
    [Companies] Dead Man Blogging
    This company has a great slogan: “You only get one chance to make a last impression.&#. Entrustet is an example of a company who will manage your assets as your “digital executor&# when you pass away. “Here it is. I’m dead, and this is my last post to my blog.&#. Johnny Russo , added a link to a post by Derek K.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 12, 2014
    [Companies] Facebook Boosted Posts: 3 Ways to Target Your Audience
    If you’re talking about your company on a broader scale and trying to get more new customers, then you may want to focus on “people similar to people who like your page.” 'You may have noticed that getting organic engagement (unpaid) via your Facebook page isn’t as easy as it used to be. Which option is best?
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 6, 2014
    [Companies] Using Humor in Your Marketing
    It must be difficult for these big companies to “toe the line” with how far they can go, not to mention the legal approvals they have to jump through to pull it off. ” Or Kmart going out on a huge limb with the “Ship my pants”  commercials. And Even  Chobani , a relatively small guy in the mix, had a funny ad.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, DECEMBER 18, 2012
    [Companies] Does Playing Santa Work in Selling?
    Plus, you really need to update them about all the new things your company is doing. If you're like most people who sell, the fear of missing out on a potential opportunity is just too overwhelming - especially when you may only get one shot at this company's business. The big meeting is set for early afternoon. So much to say.
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