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  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Companies] The Only Time You Want Zero Engagement on Facebook
    Among the factors Facebook uses to measure your past engagement are Likes, shares, comments, and (perhaps most interestingly) how often you hide posts from a person or company. Do more people share posts when the company publishes fun, playful things versus more serious, helpful content? As Christopher S. Are you posting too much?
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [Companies] 6 Reasons to Embrace Social Media Today
    We have just written about a powerful new research study that paints a picture of how thousands of smart companies are already benefiting from the inclusion of social media. Most small and medium-sized companies are still not using it. Social media marketing is a trend, not a fad. Social media marketing is here to stay. Not next week.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 28, 2012
    [Companies] Big blog posts that made a difference
    Why Facebook Will Be the Most Dangerous Company on Earth — I speculated why the Facebook IPO would signal disturbing changes at the world’s most popular social networking site. 2. I’m frequently asked by new readers if there is some way to catch up with the best content on my blog. 15 Posts that moved the conversation.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 16, 2010
    [Companies] Winning With Customers – B2B Playbook Review
    Appropriately, Chapter 2 of the book is titled “Why We Lose,” and delves into the six reasons why companies lose.   George Hollister. I’m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman.  Start with “Friendlies”. Resources: www.winningwithcustomers.com. Tweet This!
  • FATHOM  |  THURSDAY, MAY 28, 2015
    [Companies] 4 Types of Metrics Every Sales & Marketing Team Should Use
    When a vague, sometimes unavailable marketing prospect finally completes an action showing heavy interest in or motivation towards learning more about our services, company, or other sales opportunities, the action taken by the marketing prospect dictates the marketing conversion metric. These are marketing leads that are not ready for sales.
  • DELICIOUS B2BMARKETING  |  MONDAY, JUNE 1, 2009
    [Companies] TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications
    We get it. From writing technical bulletins for your sales force to composing a speech for your CEO, our technically oriented staff of engineers, account managers and marketers will produce deliverables that make sense for your business with results you can measure. Tired of rewriting copy and correcting errors? All Rights Reserved.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 4, 2012
    [Companies] All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks
    Howard Schultz. “ I realize he isn’t a ‘marketer’ but what CEO hasn’t been the best marketer in the company of a hugely successful business? Starbucks regained its strength in the market when he took back over, and the company continues to build one of the most iconic and innovative brands in the world. Julius Ceaser.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Companies] How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
    And it looks like we need to add Domino''s to the list of companies to share this post with ;-). Gmail will also automatically pull in the logo used on your company''s Google+ Page in the Gmail Promotions tab -- as long as you have the Google+ Related Pages Widget enabled. See that little guy called out in the bottom right corner?
  • ANNUITAS  |  TUESDAY, MARCH 19, 2013
    [Companies] You Don’t Know the Buyer, JACK!
    If this is ringing true in your company, perhaps it’s time to take a step back and reassess how well you know your prospects and customers.  I offer up three questions you should ask about your buyer, and how to go about answering them: Three Questions to Ask About Your Buyer. 1. You don’t know the buyer JACK”! What does the buyer look like?
  • THE ROI GUY  |  MONDAY, FEBRUARY 20, 2012
    [Companies] What is the Do Nothing Buyer Costing You?
    Consider a typical $500M revenue software company. For a $500M software company, making such provocative sales and marketing tool investments can help address a substantial part of the stalled deals. As a result, many buyers are forced to do-more-with-less, and are more risk adverse. The numbers may surprise you. and “Why Now?”
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 13, 2011
    [Companies] Marketing Automation Skills are Scarce: Strategies to Close the Gap
    Although I’ve associated specific vendors with each strategy, the reality is that most companies apply a mix of several. The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. Surveys, like this one from IBM , show many obstacles to successful deployment.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 12, 2011
    [Companies] Follow the Yellow Brick Road to Revenue Performance Management
    Data Driven Decisions : Gleanster research shows many companies still struggle to make data-driven decisions at early stages of the marketing funnel, stemming from a fundamental lack of data integration between sales and marketing. That’s why RPM should be a fundamental part of your company culture now and in the future. Share email.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Companies] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    Showcase Pages are niche pages branched off of a main company page that allow that company to promote specific products or market to a specific buyer persona. Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there''s no big announcement. Check ''em out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 28, 2014
    [Companies] Return on Optimism: Business as an act of positive thinking
    Related Stories Why you’ve already missed the hottest marketing opportunity 7 Ways Blogging Makes You a Better Leader Can a Fortune 500 company be more human? By Eric Wittlake, {grow} Contributing Columnist. Self-driving cars. Wearable devices. Solar arrays. They are incredible inventions. In short, I’ve been a pessimist.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 24, 2015
    [Companies] 5 Things To Consider When Writing Content For Your Website
    Here are 5 things to consider when writing content for your website: Tone: Too many websites are all about ‘the company’, when in fact your website should be focused on the user, their needs and how you can solve their problems. Your website’s purpose is to educate the user on what you can offer them, and convert them into customers, right?
  • THE EFFECTIVE MARKETER  |  TUESDAY, JUNE 26, 2012
    [Companies] How to Get Sales and Marketing on the Same Page
    For example, consider a sales-driven company ready to introduce a new line of products into a new market segment. This is a guest post by Brad Shorr. Internal struggles between sales and marketing are commonplace in organizations of all sizes. Sales and marketing can make beautiful music together in the form of more leads and sales!
  • INTEGRATED B2B  |  WEDNESDAY, JANUARY 16, 2013
    [Companies] Is word-of-mouth best for business execs?
    Imagine Bill was actually an executive at a large B2B company and you told him about an issue you were facing at work. Make an effort to understand and know what’s happening in their industry as well as within their companies. Conversation is more than a social media strategy. Newsflash: Real conversations still prevail. Let us know!
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Companies] How to Do Keyword Research: A Beginner's Guide
    So if you were a company like HubSpot -- selling inbound marketing software (for which we have an SEO tool , but I digress) -- you might have general topic buckets like " inbound marketing ," " blogging ," " email marketing ," " SEO, " " social media ," and " marketing automation.". Well, needing to do keyword research has stayed the same.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 20, 2011
    [Companies] Are You Making any of These 6 Blog Content Mistakes?
    I get asked by a lot of companies as well as bloggers as to ideas on what they should be blogging about.  My golden rule, as a tool of Inbound Marketing , is to try to blog about topics that my potential clients might be interested in.  As you know, I believe a blog should be an essential component of any social media strategy. Blogging
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 3, 2013
    [Companies] Customer-Centricity: The Age Of The Empowered Individual [Video]
    And so what happens is companies all of a sudden have this increasingly more well-rounded insight or picture of who each of us are. My kids and I are huge fans of the show Brain Games  and the show’s host, Jason Silva. Jason talks about the upside of marketing and proves he is an optimist like me. We’re kind of flooded in media. If
  • SALES ENGINE  |  THURSDAY, AUGUST 13, 2015
    [Companies] Sales Vikings vs. Marketing Baby Birds
    It really changes the mix of what companies want to stand on sales and what they want to spend on marketing. But we tell companies don't do that until the rep is crying uncle because they're so many opportunities they can't get to them. Paul Rafferty: There's a lot to a modern marketing program. They don't do that anymore.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 10, 2010
    [Companies] B-to-B Marketers: Use Video on Your Web Site to Increase SEO.
    Im the master of one trade, founder of a B-to-B marketing communications firm to companies that target tradesmen in construction, industrial and MRO markets. 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition?
  • MARKETING ACTION  |  TUESDAY, MAY 13, 2014
    [Companies] David Raab and Atri Chatterjee Talk About Marketing Automation, Part II: How to Acquire and Succeed with It
    It didn’t matter if they were big companies or little companies. It depends on the company. In a fast-growing company it could be as much as 10 to 15 percent or sometimes even higher. I’ve been a marketer for 20 years, and I’ve noticed that you’ve got three categories that you spend on. suppose so.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 13, 2011
    [Companies] Chart: The Summer of the Small Business Social Boom
    There may be a few things:  Smaller companies tend to be more flexible in deciding what types of campaigns to run.   by Egan Cheung | Tweet this This summer, traffic from social websites stayed fairly constant for many of our customers, but not for one very specific segment. Those customers ?with What is going on? 
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 7, 2010
    [Companies] Social Media: So What’s Holding You Back?
    If you’re in marketing, whether it be for a small local company or a large international one, this book will make you look like a hero (only in social media). I know it’s hard to believe, but not everyone has bought into the social media scene. So in essence, the book never goes out of date. You can get it on Amazon.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, FEBRUARY 1, 2012
    [Companies] How B2B brands approach Twitter
    Group-wide company news and thought leadership is shared through @EYnews. Social media has become a bit of an obsession for me. Not so much as a participant, but as an observer. I’m the technology equivalent of a bird watcher. I’ve been observing B2B marketers in their natural habitat. Noting their behaviours. Quality over quantity.
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Companies] Facebook Announces News Feed Changes, Gets More Transparent With Businesses
    The company will now share information about how its ranking algorithm works, rather than keeping that information relatively secret. Facebook is changing the way stories are displayed in the News Feed, and trying to make life better for marketers, if only by communicating more frequently with them via its Facebook for Business page.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 7, 2015
    [Companies] Tools that help generate blogging ideas
    Content is so important for the marketing department in companies today, and keeping your skills sharp and fresh is easy with these tools. Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. Quora. Portent. Soolve.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 21, 2012
    [Companies] Marketing Automation: Why You're Doing it Wrong
    This really is the Holy Grail of marketing automation, and it’s surprising how few companies do it. How long do you put up with marketing emails from companies who you don’t intend to buy something from? It’s something that affects you today -- not the next generation of marketers at your company. guess you could ask Ralphie.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 17, 2011
    [Companies] You’ve picked the wrong goal for your blog
    In his remarkable classic (and one of my favorite books) Good to Great: Why Some Companies Make the Leap… and Others Don’t , Jim Collins articulates this better than I ever could. Picking the right measure for success is vitally important because it should drive all of your blogging efforts.  The same goes for blogging. The same.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 7, 2015
    [Companies] PetRelocation Uses Automation and Emotion on Content Pros Podcast
    Rachel Truair, Chief of Staff, and Caitlin Moore, Content Marketing Specialist, described their approach to content marketing for this company that handles all the logistics for pet moves across the globe. PetRelocation.com is a door-to-door pet moving service. This has also greatly increased organic search traffic to their website.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Companies] 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
    Dennis Yu provides an outstanding set of techniques to use in various circumstances, such as when you hosting an event, promoting a video, or if your customers are other businesses: “If you know the names of the actual companies you’d like to have as clients, include them in the your list of workplace targets. Facebook Apps and Tools.
  • TERMINUS  |  FRIDAY, OCTOBER 30, 2015
    [Companies] Terminator Customer of the Month: Why Avere Systems Wanted Account-Based Marketing (Part 2)
    The Avere Systems team also utilizes Terminus to advertise for upcoming webinars; specifically, they target companies from which contacts have recently subscribed to emails or downloaded other content, then engage other individuals within the company (or “account”). Special announcements. Webinars. Trade shows & events.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 14, 2015
    [Companies] The Basics of Snapchat Marketing: Disappearing Stories Making Lasting Impressions
    With over 100 million daily active users, the company has engagement statistics that would make any marketer swoon. When my friends and I first encountered Snapchat in college, we awkwardly laughed about its premise over dinner conversation. An app that promised to erase photos? Hey—they disappear forever, right? repeat: Snapchat is genius.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Companies] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    If you have not filtered the IP addresses of your company’s office locations out of your reporting, your team could be inflating the direct traffic numbers. The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. So what? We want to know!
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Companies] Google's SSL Change Actually Impacts 11% of Search Traffic [New Data]
    While no individual customers in this set had lost more than 50% of their search referrers, 54 of these 1,255 companies still lost more than 20% of their search intelligence. We also segmented this across companies that were actively blogging vs. companies that do not blog actively. Google's Anticipated Effect vs. Reality.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 21, 2012
    [Companies] An Introduction to the New Power of Social Media Lead Management
    But as more social networks began to appear, and more people began to adopt them, they became an uncontested space for all types of companies to be present in. The act of opting in to receive email updates from a company is very similar to, for instance, hitting the ‘Like’ button on a Facebook Page. That has all changed. Everything.
  • BLUE FOCUS MARKETING  |  SUNDAY, MAY 8, 2011
    [Companies] 2011 #Nifty50 Top Twitter Women
    Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site. What is it? The answer may come from the email marketing field. Jennifer Aaker – @aaker. Amber Buhl.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 30, 2014
    [Companies] Build your brand (for free)
    This is true whether you’re just selling yourself, Chris Abraham, or your company, Gerris Corp.  “But what about all my competitors? I have a modicum of online reputation with the people who matter to me. also have search locked down. ” Well, yes, actually, I do. And if you don’t then you’re a moron.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 27, 2013
    [Companies] Think Creatively About Your Search Ads With These Top Questions
    Assess your needs by helping your company stakeholders in sales and marketing agree upon the definition of a lead. Clear ad text that identifies a company’s value proposition and call to action also helps qualify your leads before they ever click on an advertisement. Lead Quality. Ask these questions : What do you consider a lead?
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Companies] Google+ to Hit 20 Million Users In Its First Three Weeks
    Yesterday, Ford Motor Company became the first business to land a profile on Google+, so it looks like that timeline may be accurate. However, it's pretty impressive for a search engine company looking to radically improve recommendations and rankings. We covered the launch and its initial features , but how has it performed since?
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 22, 2013
    [Companies] 3 Steps to Using Data in an Imperfect Data World
    Creative: Create Serendipity Serendipity isn’t a banner ad or landing page that knows your name, company or industry. Data is reinventing the online advertising market. Today, algorithmic media buying is one of the fastest growing areas in online advertising and without data, it wouldn’t even exist. Glad you asked.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 23, 2011
    [Companies] Slaman Khan talk at TED 2011
    Monday to Friday, Jeff Ogden is the President of the B2B lead generation consultancy, Find New Customers – they help companies design and deploy best practices demand generation programs – so sales gets good leads. Love these talks at TED – “Ideas worth spreading&#. Ain’t life grand! Kudos to you!
  • PUZZLE MARKETER  |  TUESDAY, MARCH 26, 2013
    [Companies] 5 Ways to Improve your SEO Today
    Those advertisements appear after a company bids for clicks for that particular search term. Originally posted here at USSCOSpeaks.com. Now that you have a website, the next natural question is “How do I get people to come visit it?”. Your options are quite large, although your budget probably isn’t.  Search Engine Optimization
  • CONTENT MARKETING TODAY  |  FRIDAY, MARCH 2, 2012
    [Companies] Skyword Study: Early Morning Publishing Yields the Most Article Views
    As a growing list of media companies, brands, and retailers adopt Skyword to manage their digital content production, we gain insight into the world of content marketing and publishing. Articles published during breakfast and lunch yield more views on average. We write each month to share best practices that we observe industry-wide.
  • THE ROI GUY  |  SUNDAY, MARCH 1, 2015
    [Companies] 3 Big Takeaways from SiriusDecisions Sales Leadership Exchange
    An interview we did a couple of weeks ago with Jim Ninivaggi, the head of SiriusDecisions Sales Enablement practice and one of the key presenters at the event, reveals that in today’s competitive B2B market, it’s really difficult to distinguish yourself on the basis of your company, product, service or price any longer. futureguru). The key?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 18, 2013
    [Companies] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    No longer can marketers or sales reps relegate communications to company centric conversations. by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. To do this effectively, you must have a content marketing strategy in place to provide educational engagements.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 12, 2014
    [Companies] Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients
    once had a technology company owner tell me he wanted to run a $26,000 ad in Time magazine, with regional distribution (to save money), featuring his black box. A good marketing consultant delivers solutions, implementation and results. But sometimes we have to  deliver some not-so-pleasant news to clients. Your baby’s ugly. ” 4.
  • TONY ZAMBITO  |  WEDNESDAY, AUGUST 31, 2011
    [Companies] Is It Reach and Engage or Listen and Engage?
    Companies today will need to examine what is meant by reach and engage and whether it fits new buyer behaviors that want listen and engage.  Cover via Amazon. have been thinking about this question for some time.    To me at least, it seems that in the social age the terms Reach and Engage cancel each other out. 
  • WRITTENT  |  FRIDAY, FEBRUARY 7, 2014
    [Companies] Are Blogging and Social Media a Match Made in Heaven?
    2012 was the year companies began to realize the value of content marketing. Business psychologists have found that it typically takes around 7 points of contact for a company to make a sale. The truth is, 96% of first time visitors to your company’s website just aren’t ready to make a purchase. And 2013? Get the drift?
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 8, 2015
    [Companies] Agencies: How to Build an Email Campaign – When Your Client Has No List
    One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Sure, companies can toot their own horn about how wonderful they are, but we all know that one of the finest ways to connect with prospects is by sharing stories from satisfied buyers. Spam traps.
  • BIZNOLOGY  |  THURSDAY, JANUARY 5, 2012
    [Companies] Can Google succeed at everything?
    ” For any other company, you’d quickly conclude that these ambitions are completely out-sized to their capabilities. Sometimes wallowing in cash is the sign of a company that does not know how to invest its cash any better than having it sit in the bank. Google is starting to show signs of big company disease.
  • FATHOM  |  WEDNESDAY, DECEMBER 18, 2013
    [Companies] Lead to Revenue Management Programs: How to Invest and Select the Right Agency Partners (Forrester Report Review)
    It’s written for companies that are evaluating their investment options in a Lead to Revenue Management (L2RM) strategy , a term first coined by Forrester in 2010, categorizing the marketing processes involved from lead generation to sales close. This blog post is not targeted to the Seeking Alpha crowd. Governance assessment.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 15, 2015
    [Companies] 5 Tips to Increase Your Email Delivery and Open Rates
    recent trend that I’ve noticed in my inbox is companies adding a personal name to the “From” field, such as “Lauren from Cool Company.” Here at VerticalResponse, we frequently write about the fundamentals of good email marketing. We advocate for catchy subject lines that get subscribers to open your email.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 10, 2012
    [Companies] Why Your Benchmarking Approach is Ruining Your Business Intelligence
    Let’s say your company launched a new, more sustainable version of an existing product line and it’s your marketing team’s job to generate product awareness. Savvy is please to have a guest contribution from Erin Payer of Pipitone Group. Erin is a regular contributor to their blog and to LinkedIn Answers.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2011
    [Companies] High Momentum B2B Marketing & Sales Strategies: A Revenue Revolutionist’s Secrets To Success
    by Jon Miller Many factors contribute to a company’s success: continual innovation , a high velocity sales and marketing model , great products, happy customers. But one thing the fastest-growing companies have in common is great people — and great leaders. Demystifying the Strategies of High Momentum Marketing and Sales.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 13, 2013
    [Companies] Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom
    Find out what works for your company — you might be surprised. Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. In June, Nordstrom announced that they’ll be arranging their displays based on Pinterest activity on their products. million followers and growing.
  • LEADER NETWORKS  |  MONDAY, NOVEMBER 22, 2010
    [Companies] How to Select An Online Community Software Vendor
    At Leader Networks, we help companies select a software tool based on a business requirements document (BRD) created to define the strategy, goals and purpose of the community - see the " How to build an online community " post. Factors to consider when selecting a platform include: implementation path, feature mix and pricing.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 9, 2011
    [Companies] Three Reasons To Stop Calling Customers “Assets”
    are assets that keep a company going. Business assets, unlike customers, are bought, sold, owned, rented, or leased for the benefit of the company. Customers Drive Your Business, They Are Not Your Assets. Follow @abarcelos @abarcelos Anna Barcelos. It may sound harsh, but assets are valuable. Custs. Here’s why. You Own Assets.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 18, 2013
    [Companies] 10 Reasons Why Internal Comms Pros Should Participate in Social Media
    Finding ways to champion and integrate new channels and for employees to connect and communicate with their company is an essential part of internal comms’ roles. Social media, or any other term you wish to use in its place, is a key part of that information flow for companies. Or at least that’s what we hope. LinkedIn (91%).
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Companies] What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff
    Yesterday, Business Insider reported that Procter & Gamble is set to lay off 1,600 employees as a result of its decision to cut back on the company's annual advertising spend of $10 billion. Real-Life Companies Moving from Outbound to Inbound Marketing. Integrating Content Creation, SEO, and Social Media. Image credit: goldberg.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 16, 2014
    [Companies] Find the Right People on Twitter and Watch Your Business Take Flight
    While following people like Ellen DeGeneres or Lady Gaga is fun, it’s more effective to find people and companies that are more compatible and complementary to your business. Twitter is a powerful social media platform, but to gain new followers, you also need to know the best types of businesses and/or people to follow as well. Search.
  • INBLURBS  |  FRIDAY, OCTOBER 12, 2012
    [Companies] The ARTS + VIDEO COMMUNICATIONS
    BOOK LAUNCHES. o       Authors can save a fortune by hosting a virtual book tour. o       This can be co-marketed with e-commerce book companies, online communities and off-line bookstores, that want to drive traffic to their stores and sites. Let’s look at some players in ‘The Arts’. MUSICIANS – all genres from jazz to rap. COMEDIANS.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 4, 2016
    [Companies] Sales Playbooks: Taking the Guesswork out of Sales Enablement
    Our recent Research Report examines how Best-in-Class companies deploy sales playbook solutions in order to arm their reps to win and maximize sales quota attainment. What Are Companies Doing to Solve These Problems? Why Playbooks? Why Now? Figure 2: Taking Action: Setting the Stage for Playbook Deployment. longer cycle.
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 26, 2011
    [Companies] Key to Creating B2B Social Content That Engage Audiences
    Content marketing, demand generation , inbound marketing, pull versus push marketing, permission marketing – whatever name you call the new model – is the new way to go regardless of your type of business or size of your company. How do you get Facebook fans and Twitter followers excited and look forward to what you have to say?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 8, 2012
    [Companies] Gut Feeling or Analytics – which is better?
    Another way is to use it for product innovation, some companies are not crowdsourcing ideas for their products rather they are using the analytics to find a “white space” in the market where there is an unmet need – then launching a product or service to fill that need. He really didn’t know.
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Companies] Is Marketing Automation Worth the Hassle? New Data Raises Questions
    Marketing automation can be a fantastic tool to help a company with lots of leads nurture those leads across multiple channels (not just email), then prioritize the right leads for sales to engage. But it''s not a panacea, and it''s not right for many companies. Thinking about investing in marketing automation ? So what should you do?
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Companies] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
    Extra Resources and Examples: 16 Companies from "Boring" Industries Creating Remarkable Content. For fast-growing companies or large corporations, integrating marketing holistically becomes more difficult at scale. Starting small means you appear experimental and innovative while being cautious with your company''s investment.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Companies] Knowledge Worker 2.0 - Power to the people
    Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post: Download file. All Comments (9). Comments on Slide 1. Favorites (150) -->. Add a comment. « Prev. Next » All comments. Add a comment on Slide 1.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 30, 2013
    [Companies] 3 Emails Your Business Should Be Sending
    recent study by Return Path found that 80% of companies now send out welcome emails, up from only 40% in 2008. Everyday, most of us receive tons of emails from various companies and let’s be honest, most customers want to know “What’s in it for me?” Are your emails scheduled and sent like clockwork, or are they a little sporadic?
  • PWB MARKETING BLOG  |  FRIDAY, APRIL 8, 2011
    [Companies] Why Discipline is Critical for Successful Demand Generation
    Many companies have serious discontinuity between marketing and sales. ” This easier said than done, as many companies can’t tell what things in their program are stupid. At a recent PWB staff meeting, we sidetracked, as we often do, into a discussion of what makes for a successful demand generation program.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 26, 2011
    [Companies] 5 Tips for Killer Presentations
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.” B2B Demand Generation | 5 Tips for Killer Presentations. Let’s keep this really simple. Few slides.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Companies] How to Grow Your Email List the Right Way [Video]
    So the big question is: How do you go from a company that''s in the habit of buying email lists and spamming people to one that''s growing email lists full of people who are eager to hear from them? Sometimes, it''s okay to take shortcuts in your marketing. Having 7 bullet points instead of 10 in a blog post? Yikes! Not a fan of video?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Companies] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    And according to Forrester Research, companies using lead nurturing (one of marketing automation’s key capabilities) generate 50% more sales-ready leads — with 33% lower cost per lead. (!). But what if you have a small team? Or you’re working with limited resources? Act-On customers are seeing results that confirm the data.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Companies] What to Cut From Your Marketing in 2015
    According to the 2014 State of Inbound report , companies with an SLA tend to have higher marketing budgets. You don''t want to waste time, energy, and resources chasing goals that won''t help your team and your company grow. Pretty much all marketers are pressured to do more. And sometimes, doing more works. So, what should you cut?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Companies] Why the Best in Business Keep Looking for a Job = Even Though They Have One
    Hewlett-Packard is splitting into two companies. In fact, I was working for a company in Atlanta ( I will leave nameless) when I overheard my boss on his mobile phone boasting about me and another employee. Some of the smartest people in business keep looking for a job – even though they have one. Marketing looks for Mr. Right.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 13, 2014
    [Companies] Check out Dave Kerpen – our featured guest on Marketing Made Simple TV today
    500 list of fastest growing private companies in the United States. Keynote speaker and best-selling author @davekerpen on Marketing Made Simple TV. Check out the great new way we introduce the show too! Hop right over and watch Dave now. Meet Dave Kerpen. Likeable Media was named to both the 2011 and 2012 Inc. Marketing Made Simple TV
  • LEADERSHIP  |  FRIDAY, APRIL 4, 2014
    [Companies] Interesting Infographics: Follow These 3 Steps To Upgrade Your Landing Page
    click on a link, makes a purchase, contacts a company via email or telephone, recommends the site to another user, etc.). Do you know what steps you need to take to optimize your landing pages? With its easy-to-read design, steps 1 to 3 are summarized with key, concise points. Use bullet points to highlight product/service benefits.
  • FATHOM  |  WEDNESDAY, FEBRUARY 5, 2014
    [Companies] Discover The Power of Testimonial Videos for Manufacturers
    This is to relax the person, get them talking about themselves and the company in an open, comfortable forum. 2.  How did your company get involved with us? Get the person more engaged in talking about your company in a general sense. 3.  What was the reason you decided to engage with our company?
  • LEADERSHIP  |  FRIDAY, JULY 31, 2015
    [Companies] Interesting Infographics: The Science of Social Timing in Blogging
    Will this infographic change your company’s blogging practices? Here’s a situation that I’m sure most of you are familiar with: You’ve written an insightful, well-worded, topical blog post. You post it and then sit back and wait for the comments to roll in — and nothing happens. We’ve all been there. Join the discussion below.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 3, 2014
    [Companies] Solidify your brand voice for better SEO
    You know how important it is to create an aesthetically uniform brand for your company. Your company is so much more than a logo. Your visual branding makes you more memorable, while a strong brand voice reinforces your company ideals. What do they expect to hear from your company? Why Is Brand Voice Important.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 21, 2012
    [Companies] Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards
    For 2012, the #Nifty50 will honor 50 men and 50 women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter.  The posts were a huge hit on Twitter, with the #Nifty50 hashtag reaching nearly 70,000 people through more than 140,000 tweets and retweets, according to TweetReach. Want to be part of this? 
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Companies] B2B Social Media Marketing -- Does It Work?
    Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. In April, the company launched Company Follow , which allowed LinkedIn users to follow companies as job seekers, employees, partners, suppliers, or just followers. With roughly 2.3
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 3, 2015
    [Companies] 7 Techniques to Stay Optimistic During Your Sales Superbowl
    CEO Paul Alves does this at AG Salesworks every day , creating, maintaining and spreading optimism within an environment where “individuals believe passionately in the vision of their and their company’s success.”. This past weekend, a certain sports team challenged me to be optimistic. You guessed it: The Patriots. Celebrate your successes.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 20, 2011
    [Companies] The Rise of the Marketing Nerds
    These days, he runs Worldwide Marketing for the automated travel and expense service company. by Jesse Noyes | Tweet this If Mike Hilton is a nerd, he’s the kind of nerd you envy. He was a co-Founder of the fast-growing Concur, the CEO for a time and the CTO later. Milton Hilton. The impact of this shift?
  • HUBSPOT  |  SUNDAY, JUNE 30, 2013
    [Companies] Twitter Testing Automatic In-Stream Image Previews on Twitter.com, and Other Marketing Stories of the Week
    Companies like Facebook, LinkedIn, Twitter, and Microsoft have all made some great new additions to their features to improve the social experience for their users. With so many brands migrating to the virtual marketplace, Square’s ecommerce venture will offer another marketplace for companies to explore. Marketers everywhere, rejoice!
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 16, 2010
    [Companies] Five Lessons for B2B Marketers from Old Spice
    Everyone knows your company means serious business. One of the reasons the Old Spice campaign worked so well is that the company clearly had their tongues in their cheeks the whole time. We're pleased to present this guest post by Erika Kerekes of Business.com. My answer: YES. Now you know something about me.) Loosen up. Take chances.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Companies] SEO is Just Marketing. Deal With It. via TopRankBlog
    Whether it’s Google, Social Networks, Online News Media, Digital Assets or any other channel/format for content – best practices optimization is in effect for smart companies that want an advantage. . Determine which creative tactics will provide the best results for your company. thought it was about SEO.”. Panda? Personalization?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Companies] A Data-Backed Approach to Hating Valentine's Day
    With that in mind, Talkwalker , a social data intelligence company, pulled some data on two popular holidays -- Anti-Valentine''s Day and Single Awareness (or Appreciation) Day -- for those not interested in celebrating February 14th staring longingly into their beloved''s eyes. Whoever said "love hurts*" was on to something. foreveralone.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 11, 2013
    [Companies] A Find New Customers client story – Why it didn’t work
    But they were also a one product company – so very simple.). Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. “You can’t help someone who does not want to change.” But the deal did not last long.
  • DIGITAL B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Companies] B2B Email Lists: How Publishers Use (or Abuse) Your Email
    Do they share their list with other companies? In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. B2B email lists also still command high rental rates ($300+ CPMs are very common). We did not even log in.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 24, 2013
    [Companies] 5 Ways to Assess the Success of Your Logo
    Typically, there are two reasons to redo a logo: either the current one no longer reflects your company’s character or target market (you’ve changed but your logo hasn’t), or it just looks dusty and dated (the world has changed but your logo hasn’t). logo, after all, is the face of your brand. Here are the top five. 1.
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 7, 2014
    [Companies] Why Video Marketing Adoption Drives Positive Change
    Interestingly enough, however, Aberdeen’s research shows that 83% of leading companies report the ability to generate original video content internally, and 73% of companies who do develop original videos rate their execution as effective or very effective (4 or 5 on a 1 to 5 scale). Should you be tracking views alone?
  • SALESFUSION  |  WEDNESDAY, JANUARY 15, 2014
    [Companies] The Necessity of Nurturing
    Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. [one_half valign="middle"] Partner Portal. Batman had Robin… You have SalesFUSION.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Companies] 3 Marketing Lessons Learned in 3 Weeks
    This is bad news for companies. If you’ve been keeping up with KoMarketing , you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer. Enjoy! 1. Tom Brady….
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Companies] How One Social Media Marketer Can Manage Millions of Fans and Followers
    It has allowed HubSpot as a company to provide a hugely improved customer experience and gives me back a ton of my time. 2) What have you been doing to prepare for social domination at INBOUND? I''ve been spending a lot of my time setting up lists that''ll make my monitoring easier. Having a great response time is difficult to maintain.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Companies] Surprise – powerful way to engage prospective buyers
    Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.” B2B Lead Generation | Harnessing the Power of Surprise. The picture of serenity. What do you think?
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Companies] Why Should Marketers Change To Google Tag Manager?
    Very few companies have a developer sitting by their computer tapping their fingers just waiting for the marketing team to send them a request. Some companies get weekly or even monthly updates. Google Tag Manager Is A Tag Management System That  Was Developed With The Marketing Person In Mind. Well…that statement is mostly true.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 17, 2011
    [Companies] Dreamforce: Ending the “Accidental Revenue” Myth
    Both Ann Lewnes , Chief Marketing Officer at Adobe , and Christine Heckart , Chief Marketing Officer at NetApp , will join me on Wednesday, August 31 to discuss how their hugely successful companies have turned Marketing into a revenue-producing machine. by Joe Payne | Tweet this There’s a mythology that surrounds the entrepreneur. Facebook.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 17, 2015
    [Companies] Old School, Meet New School: Lead Generation for the Next Generation
    Long gone are the days of getting deals on the golf course, much less knocking on a company’s door to sell them $100,000+ in professional services. Also, as business developers come and go (or retire), the company loses many of those contacts and leads. And, heavy association sponsorships and networking is not the answer either.
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