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  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 14, 2013
    [Companies] [Video] 4 Critical Questions to Outsmart Your Sales Competition
    How the company changing? 'What if you were at risk of losing your best customer? It’s time to get your thinking cap out again. m here to stretch you out of your comfort zone so you can see things in new ways. Today we’re going to look at your very best customer – the one you love working with and who contributes a fair share to your income.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Companies] To Prefer or Not to Prefer: You Must Ask The Question
    Recently I spoke with a company that insisted they were successfully implementing the “ conversations, not campaigns ” approach with their customers. 'Author: Letty Ernst Admittedly, I am a salesperson for Marketing Software, but I’m also a consumer just like you, so I have a feel for what works and what doesn’t on the internet. Yes, or no.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Companies] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    Find your company’s “expert(s).”. Get to know people in your company with industry authority (particularly in executive management) and assist to help them grow their audiences. Optimize their social media profiles and or help them write content for your company’ site. Work on getting quotes from experts not in your company.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 9, 2011
    [Companies] Savvy Speaks: Don't Try These Marketing Tactics!
    So often in the rush to be on the “cutting edge” companies will use a campaign on even a tone of language that differs greatly from their message - the idea of how they want their customers to see them. While lead quality is getting more mindshare, some companies still push for more leads no matter what. Heather. Michele.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 13, 2012
    [Companies] Six Steps to Keep Your Content Marketing Squeaky Clean
    Creating content is a fantastic way to fuel your inbound marketing methods, but too often companies focus primarily on creating content, and not enough on cleaning it up. Definitely a daunting task for any company that focuses on content as the big rock to their B2B marketing efforts. It is created and then it is forgotten about.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2012
    [Companies] Why User-Generated Content Is More Important Than You Think
    73% of Millennials say that consumers care more about customer opinions than companies themselves do. They also think companies don't offer enough ways to share feedback. Be the company that proves them wrong and gives them what they want. Generation Y as a Power Purchaser. Getting Started With User-Generated Content.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Companies] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    Digital technologies are disrupting established business models, with Gartner predicting that by 2017, 25% of all market leaders will lose their top spot to a company founded after the year 2000 because of the newcomer’s ability to use digital technologies more intuitively and effectively. The stakes are incredibly high.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 15, 2013
    [Companies] How to Handle Objections as Opportunities, not Roadblocks
    For the most part, this is usually more expensive and less effective because it’s not the company’s core competency. 'Sales Prospecting Perspectives is pleased to bring you a post from Tiffany Fenore , a Business Development Representative at AG Salesworks. Something that everyone in the sales profession can relate to is rejection!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 23, 2012
    [Companies] My Top 10 Quotes From Bad Sales Reps
    I’ve been involved in sales since I first started canvassing door to door for a home improvement company when I was in high school. At times, the things I have heard colleagues say make me wonder why they are involved with sales. “My targets are all C-level or VP level execs. “I view Social Media as a Social Nuisance!”
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 31, 2011
    [Companies] Battling Post Qualification Anxiety Disorder
    Yes, they are going to try and sell to them if the fit is there, but if it’s not, your prospect can still benefit from a conversation with someone that has dealt with many other companies and people in hisher space. We’ve all had it happen. You’ve built great rapport with a prospect. Nobody likes feeling anxious.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 17, 2010
    [Companies] Savvy Speaks: What Makes an Ideal Client?
    Any company that throws me an occasional turkey gets my allegiance. Though this blog is aimed at B2B marketers, some of our most loyal followers are fellow consultants. And we enjoy the exchange of insights, suggestions, and tips with these folks. don't want to just write your brochure copy, bill you and move on. Everyone loved their turkeys.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 21, 2010
    [Companies] A Question for B2B Marketers: Are You Focusing on What Needs to Be Fixed First?
    She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Last weekend I reading The Happiness Project by Gretchen Rubin Although I'm not yet finished with the book, it has lots of good gems in it. It can be tough to know what to focus on. Work on that first.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 29, 2010
    [Companies] Three Steps to Make Sure You Get What You Want from Your Freelance Pro
    No matter how qualified, experienced or specialized your pro is, if he or she has never worked for your company before you will need to give them what they need to hit the ground running. Hiring a freelance marketing pro, copywriter, web designer, etc. 1) Be prepared to bring your freelancer up to speed. 2) Be specific about what you want.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Companies] The Ultimate Guide to Mastering Pinterest for Marketing
    Choose your company name as your username and complete your profile information, including a company description, logo, and a link to your website. For example, because HubSpot is a marketing software company, we could create a pinboard that features awesome visual examples of great online marketing. Not surprising. million.
  • WRITTENT  |  THURSDAY, OCTOBER 17, 2013
    [Companies] 10 Types of Content Marketing You Should (and Shouldn’t!) Outsource
    35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. Subject matter expert Sunil Ramjaran is a strong proponent of thoughtful content outsourcing as a way for companies to leverage the most expertise possible. Blog Management.
  • SOCIAL MEDIA B2B  |  MONDAY, AUGUST 2, 2010
    [Companies] Enabling B2B Social Selling with Social CRM
    Social CRM actually means a lot of things to a lot of people: community management, customer support through social channels, and social sales and marketing – benefiting both B2C and B2B companies. Debunking the Myths of Social Selling for B2B The social selling revolution is well underway for B2B companies. Customer 2.0 leader.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 18, 2011
    [Companies] A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales
    Jeff Serlin, Director of Global Sales  Operations at Emptoris, kindly shared his company case study on  how marketing automation enabled his organization to gain: Complete real-time visibility : Sales knows exactly how prospects are engaging with them. Right? You mean you didn’t remember everything ? Not to worry.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 17, 2014
    [Companies] How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails
    This email was sent from Fitbit, a company “dedicated to health and fitness.” Do you or your company do something similar with gamification, social sharing, or “human-speak?” 'Author: DJ Waldow “In 2013, you traveled 543 miles. That’s more than the length of the Serengeti. Fantastic!”. mean, right? Isn’t technology amazing?
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 12, 2013
    [Companies] Week in Review: April 12
    Which Company is Most Useful to You? 'Have spring fever? Want to try something new? For some great inspriration, check out favorite posts from the week. What else do you have to add? by @JayBaer. This is a question you need to ask in terms of your brand's value to your customers. Lots of great lessons here! Writer drunk; edit sober.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 21, 2012
    [Companies] Happy Holidays from the Savvy Sisters!
    10 Ways Customer Stories Help Companies Sell by guest Casey Hibbard (@casey_hibbard) -- Jan 2012. As we get set to wrap up for the holidays, we can't help but to do the annual wrap up. In case you may have missed these, here are the 10 most popular posts on Savvy this year. Thought Leadership: The Most Misused Term in B2B Marketing?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 4, 2012
    [Companies] Are You Cultivating Your Inside Sales Teams Success?
    Being a small company, every single person we have working in our organization has, at one point, experienced the glory of the cold calling trenches. We have a full understanding of how much of a grind it can be on certain days. As a result, we also have to understand what it takes to keep our folks engaged.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 5, 2011
    [Companies] The New Face of Sales: Your Voice
    Some of the old school sales reps I know hate this, but it offers so many benefits for companies that it must be looked at. These ridiculous gas prices are passed directly onto the company, be it in the form of airline tickets or gas card write offs. That’s a lot of scratch for a small company. Here is why: 1.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 29, 2011
    [Companies] Savvy Toolkit - The Lead Nurturing Cookbook
    As we wrap up first quarter in most company fiscal years I hear the sonic boom of Sales VP's everywhere demanding more leads in the their funnel! Manticore Technology has put together a Lead Nurturing Cookbook that belongs in the toolkit of every Savvy marketer. Inbound Lead Qualification with Sweet Sales Optimization.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 19, 2010
    [Companies] A Great Process Is Much Better Than A Great Player
    look on the job boards from time to time and see companies looking for “A” players that are “self motivated” can “work independently” and have all star experience. Finding an “A” player can be a needle in a haystack challenge for a lot of companies. Work out a call plan.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 22, 2010
    [Companies] Up on my Bio-Degradable Soapbox for Earth Day
    have children of my own to set an example for and we do recycle everything our curbside recycling company will take. Don’t be like the company that sent me an email this morning asking me if I wanted to “Save Some Green in honor of Earth Day&#. My mother was green way before it was cool. try to be more Earth friendly now.
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 22, 2009
    [Companies] ClickInsights: Aggregating the Best Content in B2B Marketing
    His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies. Tony Karrer: It's fun to work across a wide variety of industries and types of companies. And I'm able to draw from my experiences to help companies. and Ph.D. in Computer Science.
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Companies] Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
    In partnership with HubSpot, SEOmoz will soon release the results of its 2012 SEO & Internet Marketing Survey , in which more than 6,400 online marketers answered 54 questions about the state of the industry, their companies, and their work. In this post, we'll share some of the survey's key findings. Social Media Is Going Strong.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 5, 2011
    [Companies] Announcement: InsideView’s Sales Intelligence to Come Preloaded in SugarCRM
    InsideView, the social selling and sales intelligence leader, and SugarCRM , the world’s fastest growing customer relationship management (CRM) company, announced today that InsideView’s powerful sales intelligence solution will come preinstalled in all editions of SugarCRM.  Sales 2.0 customer 2.0 Enterprise 2.0 sCRM sugarcon SugarCRM
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Companies] Buying B2B Email Marketing Lists: Challenges and Recommendations
    Marketing lists are often acquired sporadically, and when these acquisitions are handled by various groups, companies lose the opportunity to learn from their successes or failures. would rather see a company build their list organically over time, creating a list of people that have opted in specifically to hear from them.
  • MI6 MARKETING AGENCY  |  FRIDAY, JULY 9, 2010
    [Companies] Groundswell Blook Report, Chapter Three: The Social Technographics Profile
    Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build relationships, build reputations and generate revenue. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Chapter 3. tags: social media ).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SATURDAY, MARCH 29, 2014
    [Companies] Achieving Outrageous Success
    Standout companies have radical beliefs. Growing, vibrant companies give more value than people pay them to give. His consulting firm solves complex marketing and business strategy problems for savvy companies all over the world. hope you enjoy my interview with him. Tell us about them. Dan Waldschmidt: Sure. Who are you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 18, 2010
    [Companies] Encouraging social web in the workplace may have side benefits
    But this article states that reasonable employee use of social media has actually been shown to benefit companies. An article in the Harvard Business Review caught my eye.  It provided some evidence that allowing at least some social media employee freedom is good for the workplace. Improved productivity. More engaged workforce.  Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Companies] What’s Your Content Cadence?
    'By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here. I’m excited as hell. When Mark asked me to be a contributor to the {grow} blog, I excitedly ran around my house yelling (true story, ask my dog). But as my first due date loomed, I started to turn from over-the-moon thrilled to biting-my-nails nervous.
  • WRITING ON THE WEB  |  FRIDAY, NOVEMBER 11, 2011
    [Companies] The Homer Simpson Guide to Neuromarketing
    Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by  biases and flaws. We think we are rational, logical, and smart human beings. Approximately 85% of the time our brains are on autopilot. How do we know?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 17, 2011
    [Companies] Why You Need to Know About Social Selling
    Nigel: In the past, your customers could only look at your company website. People derive more trust from knowing about you personally than by reading your company's sanitized website. That individual prospect's experience with your company is the responsibility of the salesperson. Customers are more frazzled than ever.
  • BIZNOLOGY  |  TUESDAY, AUGUST 6, 2013
    [Companies] Why you must armor your online reputation
    The question is, how prepared are you and how armored are you on search so that when someone does a cursory search from your name, your company, or your staff, the only thing that comes up on Google are results you control? Attacking you, your business, your profession, and even your partners and family, is free. Yes, all your domains?
  • HUBSPOT  |  MONDAY, JUNE 13, 2011
    [Companies] Advertising to Facebook Fans Improves Conversion Rates [New Data]
    The post goes on to provide the following example: " For instance, if a health care company planned on acquiring 1 million registrations over a year via Facebook ads at $10 per registration, it could save $4.4 For marketers, Facebook can sometimes be mysterious. This data was derived from a 4.1 Marketing Takeaway. Connect with HubSpot
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Companies] 4 Dimensions of Effective B2B Marketing Plans
    'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. She also manages Bulldog’s blog.  Follow Liz on Twitter at @liz_pate. Demand Modeling.
  • E-LIGN  |  FRIDAY, JULY 26, 2013
    [Companies] Start-up Client Success Story
    They came to us with their idea and asked us how to get the company off the ground. We started from the bottom up by helping them brainstorm a company name. 'Our client Fan Bags puts a spin on the traditional corn-hole game by allowing consumers to buy exchangeable face-plates. Inbound Marketing Website Design
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 12, 2010
    [Companies] Critical Elements of the One-Page Marketing Plan
    Before planning, you should know what your company does (mission), where you want it to be in the next three to five years (vision), and how you are going to get there (goals). Who does your company serve? Tweet. Critical elements of the one-page marketing plan: Vision, Mission and Goals. SMART Goals. Customer Segments or Personas.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 20, 2011
    [Companies] 6 Ways to Align SEO With Your B2B Content Marketing Strategy
    About the author: Derek Edmond is Managing Partner of KoMarketing Associates, a B2B internet marketing company specializing in SEO, PPC, and social media consulting services While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. Optimize Key Page Elements. Page copy.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 13, 2010
    [Companies] Are You Making Your B2B Prospects Think Too Much?
    She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Ever read one of those books that makes you look at your world a bit differently? Right now, that book for me is Don’t Make Me Think by Steve Krug. We don’t read pages. We scan them. We satisfice.
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 16, 2009
    [Companies] 10 Things Fashion Can Teach Us About Marketing
    People also shy away from mature companies trying to do the young-and-hip thing. My inner girlie-girl wanted to come out and play. Here are ten fashion rules reinterpreted for the world of marketing. Let's test your catwalk savvy. It's about the whole package: Nothing ruins a great outfit like a pair of bad shoes. and cliffs. " 10.
  • HUBSPOT  |  MONDAY, SEPTEMBER 17, 2012
    [Companies] Will Marketing Technology Look Like iOS Someday?
    Companies don't want to be homogenized. Not every piece of software born in this star foundry needs to grow up to be a billion-dollar public company to achieve success and make marketing better. The marketing technology landscape is incredibly vibrant these days. what do I do with all this?". Consolidation vs. Diversification. Maybe.
  • CONTENT MARKETING TODAY  |  FRIDAY, JUNE 4, 2010
    [Companies] Learn How to Do an SEO-Optimized Online News Release from the New IPad Todo App Example
    Even small companies can make a news splash by emulating these best practices on PR Web. As a result, plenty of small companies are benefiting from the apps they have developed for the new tablet computer. Appigo is a small company, but it’s thinking big about the huge iPad opportunity. Todo from Appigo is one such app.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 13, 2014
    [Companies] [Video] Best Way to Defuse Dreaded Sales Objections
    Another example: Say you’re a small company competing against the giants. 'If you’re like me, you dread talking about certain things with your prospects because they’ve always caused you problems. So what should you do in these situations? You have to be willing to raise the sales objections yourself. For example: pricing. More customization.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, FEBRUARY 12, 2012
    [Companies] Salespeople Should Never, Ever Do This.
    NEVER ask questions about things that can easily be found on a company's website. When Forbes magazine interviewed me about what salespeople should never do, the five "no-nos" below immediately popped into my mind. But it was so fun thinking about them that I decided to run a NEVER-EVER contest. And make sure you read my thoughts too! _.
  • HUBSPOT  |  THURSDAY, FEBRUARY 24, 2011
    [Companies] How Small Businesses Can Leverage Emerging Technologies with @PhilSimon [@InboundNow #9]
    We identify some of the underlying tactics/technologies these companies are using to be more agile and successful. We talk about how these companies are effectively using the social web to grow their businesses. In this episode of Inbound Now, we are joined by the one and only Mr. Phil Simon. The 5 Enablers. Example: HubSpot ).
  • INBLURBS  |  THURSDAY, FEBRUARY 2, 2012
    [Companies] How Word-of-Mouse can Drive Revenue for your business
    Can this information they find about your company influence them positively to buy your products? The influence of user generated content on purchase decisions is increasingly growing. Especially the digital natives 18 to 34 account for this trend where products and services are recommended to friends, business partners and family.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, JUNE 28, 2011
    [Companies] Easy-to-Read Fonts Improve Site Visitors’ Experience
    Tweet One of the big mistakes I see companies make with Web content is using the wrong font size and color. I’m referring specifically to fonts that are small, a very light color, reversed out, or placed on a tinted background — as these screen shots show. An example of small, gray type. An example of reversed out type.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 7, 2013
    [Companies] What eMagine Customers are Saying: Client Recommendations
    can’t wait until our subsidiary company is ready for a website so I can work again with the wonderful eMagine team.” “Emagine has been a highly trusted partner for me at numerous high-tech software companies and never disappoints! Kristopher Sarajian, Marketing Director at Infinata (a Pearson company), Greater Boston Area.
  • MARKETING ACTION  |  FRIDAY, JANUARY 3, 2014
    [Companies] 12 SEO Experts Weigh In on SEO 2014 Predictions
    Michael Cottam ( MichaelCottam.com ) is a Portland SEO consultant who has worked for companies such as IBM and ProCom. This is going to become a bigger and bigger area of focus and a great opportunity for SEO companies that used to do “link building.”. Their answers may help you prepare and ramp up for the coming year. Go figure.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 17, 2013
    [Companies] Your website sucks
    'For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. My old company, the company I founded and left on March 8, 2012, hasn’t updated its site at all in the last 22 months.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 10, 2012
    [Companies] 12 Compelling B2B Social Media Slideshare Presentations
    Creating a Social Business for B2B Companies. B2B marketers give lots of presentations in today’s work environment, and are always looking for inspiration for new ideas and new ways to present those ideas. Share your best work with us in the comments. Attentionomics Captivating Attention in the Age of Content Decay.
  • SOCIAL MEDIA B2B  |  MONDAY, JANUARY 3, 2011
    [Companies] Social Selling Throughout The B2B Sales Cycle
    Engaging today’s socially-savvy customer involves far more than a grasp of the basic facts and figures about their companies, and requires a broader view that incorporates recent business events, social conversations and social relationships – in other words, social intelligence. critically drives their sales team’s success.
  • VIDYARD  |  THURSDAY, OCTOBER 9, 2014
    [Companies] Correctly Reporting on Content Marketing
    Many companies use ROI as a marketing metric. Not to mention the fact that measuring content ROI will not help you make better content in the future, nor will it prove your value to the company. Influence reporting also doesn’t show any true business value to your company. It will only show how well you spent money. Velocity.
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Companies] Are You Cut Out to Be a CEO? [Infographic]
    out of 5 CEOs rise through the company ranks; the average CEO promoted from within stays on the job for 5 years. '"Pshh, I could do that job.". Ever utter that? Probably. Ever utter it about your CEO? If you have, this is the infographic for you. Some of the standout stats: 2.4% of CEOs have no college degree. Tweet This Stat ). Only 4.2%
  • MODERN B2B MARKETING  |  SUNDAY, APRIL 24, 2011
    [Companies] Top 5 Lead Source Best Practices
    often see companies use the campaign name as a lead source.  For many companies, each lead has a different likelihood of success based on the lead source.  by Maria Pergolino Lead source is a critical piece of data you need in order to assess the value of your marketing campaigns and part of proper lead management. 
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2011
    [Companies] 6 Twitter Tips for Building Relationships and Generating Media Coverage
    For marketers, using Twitter can be a great way to introduce yourself and your company to the media. It’s also a great idea to send reporters tips and links to other resources simply to be helpful and improve your relationship with them, even if the tip isn’t specifically regarding your company. It's true!
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Companies] Go Beyond Good Enough: How to Delight Your Customers
    Great inbound companies focus on delighting potential and existing customers from each their very first interaction with the organization -- and you should, too. But despite that fact, only 7% of consumers say that their service experiences with a company exceed their expectations (Source: ECHO and American Express ). Well, not quite.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2011
    [Companies] 10 Ideas: Standing out in the social media jungle
    But consider getting some actual marketing and client experience with a company or an agency before hanging out your shingle. The other day in my Twitter stream @joe_sharkey asked:  &# As a new graduate, how do I stand out in the social media jungle?&#. promised I would write him a blog post in response, so here it is! And you probably are.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JULY 22, 2010
    [Companies] Cass Shumsky Got My Business in Three Minutes (and a Future Sale, too)
    Called the company on Sunday afternoon and received a call back from Cass Shumsky himself Monday morning. Small companies like Shumsky’s call me regularly because business has dropped off and they’re scrambling. Plus, my garage door, which is solid wood, is *heavy.* The customer was very happy with her garage door repair.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Companies] Decreasing Shopping Cart Abandonment With Click-to-Calls
    This company , for example, coped with shopping cart abandonment by developing an email campaign that contacted abandoners with an email reminding them of their cart and linking them to it, with the hope that it would reignite the user’s decision making. As it turned out, the emails were successful: in 2012 the abandoned cart emails saw a 43.0%
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 18, 2014
    [Companies] Would you rather have a lot of stuff or a lot of time?
    About 15 years, ago, my hard-charging company moved several divisions to the Southeastern U.S., About 15 years, ago, my hard-charging company moved several divisions to the Southeastern U.S., 'I have this exceedingly cool friend. He’s young, bright, handsome and hip. In other words … everything I am not. ” He asked.
  • JUNTA 42  |  THURSDAY, JULY 1, 2010
    [Companies] 14 Content Marketing Quotes to Live By
    Someone in your company needs to be your content ambassador   @SproutContent. Last month, I participated in Web Content 2010 (here is the presentation on higher purpose content marketing ).    Someone (who asked not to be named) sent me a number of tweets from that event that they found inspiring from my presentation.
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [Companies] 5 Tips for Maximizing Your Marketing with Google AdWords
    The question: “Should my company use Google AdWords?”. And for many companies, AdWords definitely IS worth it because it delivers measurable ROI. Here’s an example: Let’s say your company specializes in restoring classic British sports cars. 'The answer to your question is “probably yes … and definitely probably.”. Here are ….
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 12, 2014
    [Companies] Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients
    once had a technology company owner tell me he wanted to run a $26,000 ad in Time magazine, with regional distribution (to save money), featuring his black box. 'A good marketing consultant delivers solutions, implementation and results. But sometimes we have to  deliver some not-so-pleasant news to clients. Your baby’s ugly. ” 4.
  • VIEWPOINT  |  FRIDAY, MARCH 27, 2015
    [Companies] 4 Tips to Power Up Prospecting in 2015: #4 Use the Telephone!
    Avoid the tendency to start talking about yourself, your company, etc. 'Here we are at the fourth and final installment of the series, 4 Tips to Power Up Prospecting in 2015 , from Mike Weinberg’s presentation at the 2015 Virtual Sales Kickoff. His final tip is a passionate plea calling all sales reps to return to the telephone. Expect it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Companies] Anecdote: Most Significant Change - a primer
    Company Profile. Consulting Services. Keynote Speaking. About Us. Workshops & Seminars. Whitepapers. Anecdote Associates. Clients. Contact us. Categories. Anecdotes. Blogging. Books. Change management. Collaboration. Communities of practice. Complexity. Culture. Expertise location. Facilitation. Intervention design. Knowledge. Narrative.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 17, 2011
    [Companies] Aligning Sales and Marketing – Why It’s Not Working and What to Do About It
    In the book at left, Chip and Dan Heath share insights on how to effect change when change is hard – like aligning two very different groups in your company. The power of this approach was illustrated by a worker named Jon at a large manufacturing company. The company used many suppliers and prices were all over the map.
  • ANNUITAS  |  MONDAY, APRIL 11, 2011
    [Companies] The B2B Sales Role in the New Buying Process
    Interestingly enough, Jill traditionally is at the top of the company leading the way in sales.  I recently had the opportunity to attend the Sales 2.0 Conference in San Francisco and I’m glad I did.  The conference was full of great content and information on the state and the future of B2B Sales.  To a large extent this is accurate. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 30, 2012
    [Companies] How Do You Appeal to the Distracted Buyer?
    Marketers need to assume that anytime a buyer is checking out your content, they’re probably reading or watching something else at the same time, said Tom Martin , who runs the marketing consulting company Converse Digital. by Jesse Noyes | Tweet this Here’s the good news: people are consuming more content on a daily basis than ever.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Companies] Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]
    How are these companies seeing such high engagement rates when our data shows that Timeline is hurting marketers? Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. But with Timeline rolled out to brand pages , that process is being threatened. Severely.
  • MARKETING INTERACTIONS  |  MONDAY, OCTOBER 5, 2009
    [Companies] Sales Executive Enablement Summit - John Aiello
    But first, some details on who's here: 190 Executives - 90% of whom are Directors, VPs and C-level 120 companies spanning 15 industries No kidding, the room was literally standing room only. Likewise, 10 years ago there were only 4 companies working in the space - today there are at least 100. Exchanges must be interactive.
  • FATHOM  |  WEDNESDAY, MARCH 4, 2015
    [Companies] OEM Marketing Trends: The Next Generation of Email Marketing
    So, you can target qualified leads that are already interested in the products and services that your manufacturing company offers. Programs like Gmail Sponsored Promotions will be particularly impactful to companies in the industrial and manufacturing sectors where email lists are extremely valuable and come at a premium.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 29, 2012
    [Companies] Is Influence The Moneyball of Marketing?
    In his book, Mark explains that companies like  Klout  and  Kred  are developing complex algorithms that attempt to standardize social influence by evaluating individual social activity. We all love a good list. Last week Forbes released their annual list of  most powerful celebrities. Another thing we love is sports analogies. The Dunk it.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, MAY 20, 2013
    [Companies] How to Get 58% of Your Revenue Via LinkedIn Groups
    Instead, they invite us into their decision process, wanting to learn more about how we can help their company. When it’s appropriate, we even refer other experts and companies who could help our group colleagues with their challenges. Before we even connect with people, we can learn so much about them and their company.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 6, 2012
    [Companies] PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps
    She is author of SNAP Selling and Selling to Big Companies. She adds, “Sales people who are knowledgeable about what’s going on in a company or an industry have a significantly higher chance of getting in. She also says many companies have not adjusted to the fact that the role of the salesperson is not to convey information.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 22, 2013
    [Companies] 3 Steps to Using Data in an Imperfect Data World
    Creative: Create Serendipity Serendipity isn’t a banner ad or landing page that knows your name, company or industry. Data is reinventing the online advertising market. Today, algorithmic media buying is one of the fastest growing areas in online advertising and without data, it wouldn’t even exist. Glad you asked.
  • LEAD VIEWS  |  MONDAY, JANUARY 30, 2012
    [Companies] The Art and Science of E-Mail Marketing for Small Businesses
    Not general information about your company. Take Advantage of Learning Opportunities – Each e-mail you send is your opportunity to teach your marketplace about your company and your expertise. Today’s post is by Eric Rabinowitz, Managing Partner and Co-Founder of Nurture Marketing. Easy on the graphics!
  • LEAD VIEWS  |  TUESDAY, JANUARY 17, 2012
    [Companies] Top Challenges Content Marketers Face
    Enterprise content, more often than not, is focused on the company and its products, rather than meeting the consumer’s need. The corporate website is the digital face of your company. However, this begs an important question to be asked- Is content marketing all that easy? Is producing quality content a cakewalk? Absolutely not!
  • HINGE MARKETING  |  MONDAY, JUNE 16, 2014
    [Companies] Visible Expert Profile: Jay Baer
    His foray into the world of digital marketing did not occur until Jay’s friend needed a marketer to join his new company, Internet Direct, in 1994. “I became the vice president of an Internet company without ever having used the Internet,” Jay says. And everything our company does revolves around that premise.”
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 22, 2013
    [Companies] How do you choose the right WordPress hosting solution for your websites?
    Managed WordPress Hosting means that a company like WP Engine takes care of all the technical details of the hosting and makes sure that your WordPress site is served quickly, usually under a second, and that speed scales with high traffic loads. Our our crack WordPress team led by the Petersen Media Group recommends WPEngine too. Security.
  • B2B IDEAS @ WORK  |  FRIDAY, MARCH 18, 2011
    [Companies] B2B Blog Q&A: What's Most Critical to a Great Blog Post?
    First, any company blog should be aligned with your marketing objectives and those will vary company to company. Guest Post by blogger and author, Mark W. Schaefer. Great Title. Image. Introductory Paragraph. Content with facts, figures and links, Call to Action, RSS Feed, Social sharing options. Fight to never disappoint them.
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 18, 2012
    [Companies] Is Your B2B Demand Generation Program Up The $!@& Creek Without a Paddle?
    Far too often, I see companies targeting prospects who are in the final stages of their buying process. Most companies are excessively focused on why their company is amazing instead of educating their customer on how they will solve their problem. Do you find yourself entering into competitive bids all the time?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 14, 2013
    [Companies] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    Held in the heart of downtown Boston, this event brings together B2B marketers from all company sizes to share insights on marketing latest trends, and serves as a floor to network with other marketers and experts in the field. Conversations are happening peer to peer, outside of where companies have control.” Eloqua user, spotted!
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 15, 2013
    [Companies] Top 10 Content Marketing Ideas for 2013
    Find at least 3 other thought leaders in your company - build them into your plan. Now that the holidays are behind us and we’re all getting back to reality, I thought I’d share some thoughts on what we’re going to do to create better content this year. Thanks Joe for the inspiration!
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Companies] Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals
    You ask (survey) people who have been exposed to the messages about a shift in their opinion or attitude about the company and/or the product”. A while ago I talked with Jim Sterne about his latest book Social Media Metrics , a must for everyone that wants to have a measured and valuable social media marketing approach. Measure. Yes, you can.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 4, 2014
    [Companies] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
    'For many B2B companies, just simply having a blog at all has been a huge accomplishment. Industry contacts enjoy learning new tactics and strategies from trusted companies they have worked with or heard of before, and email newsletters are a great way to capitalize on that. White Papers. Email Newsletters. Tutorial Library. Glossary.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 24, 2013
    [Companies] 3 Tips to Help Content Marketers Understand Sales Cycles
    For instance, sole proprietors and small businesses don’t have the same money to spend as an enterprise-level company. 'Photo credit: Wikipedia. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. What’s a sales cycle, you ask? Understanding Sales Cycles.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 17, 2014
    [Companies] Inside Sales Reps: What Are Some of Your Personal Goals?
    They will always be there to help you hit company goals. 'Working in a sales-oriented job, inside sales reps have numerous goals to hit on a daily, weekly, and monthly basis. But there are other goals to set besides the money-based ones. What personal goals can you set as an inside sales rep? For your sales goals, the process is similar.
  • SYNECORE  |  WEDNESDAY, JUNE 12, 2013
    [Companies] Social Commerce: I Know You’re Selling Me Something
    Over half of the consumer respondents prefer to engage with brands via their company website, followed by email and third party websites (only 4% prefer social media). The bottom line is that companies need to be up front about their desire to sell the consumer something, but also respect the process that goes into it. Let’s Be Honest.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Companies] Little Things that Make a Big Difference in Sales and Marketing Success
    And while your sales and marketing results may vary on each of these actions, there are undoubtedly a few things you can do with small slices of time that have the potential for a big payoff for you and/or your company.  Most people have heard about the Pareto Principle: that 80% of the results come from 20% of the effort. Pareto
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 4, 2012
    [Companies] The A Factor. How Attitude Can Make Or Break Your Sales Career
    Typically they are the people who arrive early, stay late and go the extra mile for their company and their customer. Over the years I have had the good fortune to work with many talented sales pros. The one thing I have observed over that time and across multiple industries, is that the people with the right attitude always come out on top.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 1, 2011
    [Companies] Savvy Toolkit: Website Improvement Widgets
    In an increasing virtual world your website is increasingly becoming the "store front" for more and more companies. Even if your home page displays a photo of your beautiful corporate headquarters the chances that your prospect will ever visit your brick and mortar manifestation is pretty slim.
  • GREAT B2B MARKETING  |  FRIDAY, JULY 9, 2010
    [Companies] The Pros and Cons of B2B Marketing Outsourcing – by Christopher Ryan
    The danger is that if you hire an individual instead of a company, you can lose your outsource contractor if they decide to take a full-time position.  As a CEO or business owner, you have some tough decisions to make about your marketing and sales operations.  In many ways the in-house model works well, but it does have its challenges.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 16, 2009
    [Companies] Savvy Week in Review - October 16
    Writing Content for the Buyer's Decision Journey - by @ConversationAge Valeria Maltoni looks at the 4 phases of the customer's "decision journey" and provides points o consider at each stage and examples of companies who are executing it well. Looking for some good reads to close out your week? Enjoy! That’s bad. Enjoy!
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 7, 2013
    [Companies] Do You Have the New InsideView Activity Stream?
    The Activity Stream lets you see and filter out the most important news about the companies that matter most to you and gives you insights to what’s happening with the account. We started rolling out a new addition to the InsideView product. Do you have the new Activity Stream? Give us your feedback in the comments.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 27, 2012
    [Companies] One Simple Way to Stop Undermining Your Brand’s Credibility
    For a digital network that’s  bad enough, but we can’t get away with blaming the sign company since the same mistake appears here, in the print ad: Oh dear. It read: Congratulations and Best Wishes from Big Insurance Company Limited In Full. Good thing I am fond of spiders or I’d have to worry about them too.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 27, 2011
    [Companies] K’s Top Five for the Week – March 27
    The first pick is a link to an excellent webinar which showcases how a B2B telecom company used content marketing strategy to dramatically improve their lead generation and lead nurturing campaign results. Tweet This week, my list of top five picks focuses on how to help you improve your content. Enjoy! That’s double the industry benchmark.
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