WriteSpark

MAY 14, 2013

A note from Janice: Professional services for activities such as infrastructure assessments, deployment planning, and outsourced IT operations are a significant revenue stream for many technology companies. However, these services aren't often the focus of guidance for effective marketing. How Services Firms Grow with Online Marketing.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MARCH 21, 2018

Or, they may not understand how to write for readers who have a limited understanding of English, which means their content may cause reader confusion or image problems for your company. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. Writing for search engines.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

Or, they may not understand how to write for readers who have a limited understanding of English, which means their content may cause reader confusion or image problems for your company. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. Writing for search engines.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 11, 2014

I assumed the companies would send a link to the webinar recording and the slides or other material so I could see what I had missed. After the second webinar ended, I watched my email and waited, and waited.Until the next day when the recording link message came from one company.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

WriteSpark

MARCH 11, 2014

I assumed the companies would send a link to the webinar recording and the slides or other material so I could see what I had missed. After the second webinar ended, I watched my email and waited, and waited.Until the next day when the recording link message came from one company.

Webinar Metrics 120

Webinar Metrics Lead Leads Marketing Qualified Leads 120

WriteSpark

NOVEMBER 11, 2008

How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. « When the Draft has "Problems" | Main. | Twitter Updates.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Or, they''ll look for a company name they recognize, even if that case study isn''t necessarily relevant to their interests or situation.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Or, they'll look for a company name they recognize, even if that case study isn't necessarily relevant to their interests or situation.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

JULY 10, 2012

One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. And in doing so, you may place your company in an awkward position if the customer is unwilling, is contacted too early, or doesn't have the hoped-for positive experience with your product. They'd make a great success story!"

Case Studies 120

Case Studies Case Study Studies Validation 120

WriteSpark

JANUARY 14, 2014

Last month I was on the website of a major technology company, looking for basic information about a product. Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages?

Paper 120

Paper Content Marketing Case Study Case Studies 120

WriteSpark

APRIL 4, 2018

Promotes a product or service that will continue to be sold by your company. Use these criteria to determine whether a white paper is a good candidate for a refresh : Continues to attract a large number of sales leads or downloads. These papers offer proven performance that you'll want to sustain. Was written more than a year ago.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

JANUARY 14, 2014

Last month I was on the website of a major technology company, looking for basic information about a product. Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages?

Content Marketing 120

Content Marketing Case Study Case Studies Paper 120

WriteSpark

APRIL 4, 2018

Promotes a product or service that will continue to be sold by your company. Use these criteria to determine whether a white paper is a good candidate for a refresh : Continues to attract a large number of sales leads or downloads. These papers offer proven performance that you'll want to sustain. Was written more than a year ago.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

APRIL 8, 2014

Promotes a major product or service that will continue to be sold by your company. The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* These papers offer proven performance that you''ll want to sustain. Was written more than a year ago.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

SEPTEMBER 7, 2011

You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. You know that your product and company is truly the best choice for customers. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

SEPTEMBER 7, 2011

You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. You know that your product and company is truly the best choice for customers. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

MARCH 12, 2013

It may be harder for the writer to get the big-picture, business-focused story during the interview if the questions continually prompt a customer to discuss details of the product implementation or your company's support activity. The best way to do this is to work from a predefined list of questions and let the writer guide the interview.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

APRIL 9, 2013

Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. A document that you think will appeal only to a very limited audience will turn out to be the most requested material ever produced by your company.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website. A document that you think will appeal only to a very limited audience will turn out to be the most requested material ever produced by your company.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

MARCH 12, 2013

It may be harder for the writer to get the big-picture, business-focused story during the interview if the questions continually prompt a customer to discuss details of the product implementation or your company's support activity. The best way to do this is to work from a predefined list of questions and let the writer guide the interview.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

MARCH 2, 2010

Does your company produce a product that it uses internally? Some of the largest technology companies are certainly users of their own products. Intel: IT@Intel Microsoft: Microsoft IT Showcase What materials and techniques have you used to share your company's product experience with customers and prospects?

Case Study 120

Case Study Case Studies Paper Studies 120

WriteSpark

APRIL 6, 2011

One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

One of your company's sales reps e-mails you in breathless excitement: "We just signed a contract with XYZ company and they are willing to say great things about us. Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

MARCH 2, 2011

Or, they may not understand how to write for readers who have a limited understanding of English, which means their content may cause reader confusion or image problems for your company. Additionally, a SME may not know about marketing language requirements that help your company protect its brand. Writing for search engines.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. boilerplate.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

MARCH 16, 2010

In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. The project is important for generating sales, attracting publicity, educating analysts and investors, or producing other results for your company. You have a tight deadline.

Copywriting 120

Copywriting Public Relations Education Marketing Prospects 120

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. boilerplate.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

MARCH 26, 2009

The release may be packaged into a print or electronic press kit that contains other relevant materials for the product launch, such as a technical backgrounder, company fact sheet, and a sheet of endorsement quotes from analysts or early customers. Application notes to describe how the product operates for various uses or purposes.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you?

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. If you are involved in producing any type of technical sales or promotional materials, you'll find these posts helpful: What does the content tell you?

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

AUGUST 17, 2010

But this valuable information is buried under flyers, a cover letter, another copy of the product brochure, perhaps even sales materials for other products or companies. Yes, it is fine to use part of a white paper to showcase the expertise of your company or the credentials of the paper's author.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

AUGUST 17, 2010

But this valuable information is buried under flyers, a cover letter, another copy of the product brochure, perhaps even sales materials for other products or companies. Yes, it is fine to use part of a white paper to showcase the expertise of your company or the credentials of the paper's author.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

SEPTEMBER 16, 2009

Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers. In October 2009, the U.S.

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120