LeadSloth

JUNE 23, 2009

It may be attractive to shift more budget to generating leads via your company’s website. Social Media monitoring : see who writes about your company or your areas of expertise. The company that is furthest along with this, is not a Marketing Automation company. And that’s where Inbound Marketing comes in.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

MARCH 8, 2010

Yes, you can get alerts when your company or competitors are mentioned in the Blogosphere. The company newsletter was just sent out? Once you have the Chatter infrastructure in place, a Marketing Automation system could pass lots of different alerts on to Chatter. Social Media monitoring? See how your prospects respond to it.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

LeadSloth

AUGUST 11, 2009

They all have their pros and cons, and most companies use a combination of strategies. If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides. You also need a steady stream of fresh leads coming in.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

APRIL 29, 2009

Genius publishes some good best practices posts, combined with some company-related news. The Market2Lead blog got a boost when Kevin Joyce joined the company. The corporate blog is a little more corporate, but some good articles. Genius.com B2B Marketing for Faster Sales Blog. Hubspot Internet Marketing Blog. Marketbright blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

AUGUST 26, 2010

HubSpot integrates these features into its software, because it wants to be the one-stop marketing software for small businesses (and mid-size companies, although they’re not there yet ). Therefore I would recommend that mid-size companies get a dedicated solution for social media monitoring.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JULY 14, 2009

For example, for a company selling Portal software the term “web portal software&# is more relevant than “news portal&# (= people looking for a news website). If you have a blog, put it on the company domain ( [link] ) and ask other bloggers to add your blog to their blogroll (and do the same for them). 3) Get links.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

SEPTEMBER 24, 2009

Marketing Automation is still very new for many companies, and it’s not immediately obvious how you can get started step-by-step. Marketing automation only works if you clean up junk leads, merge all duplicates, normalize company names, and verify all contact information. “Where do I start?” Improve Your Data Quality.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

JUNE 7, 2010

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot Show & Tell.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

LeadSloth

MARCH 22, 2009

The company in question has used a comprehensive marketing automation system for about 2 years. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Smart or foolish? I’d love to have your input on the potential pitfalls (and benefits) of this approach. Background.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

LeadSloth

SEPTEMBER 30, 2010

Just like Pardot, these companies have hundreds of customers, so they are the top of the crop when looking at user adoption of marketing automation systems. Of the vendors on my list of Marketing Automation vendors, only a handful have enough customers to make this happen. Pardot’s Secret.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

FEBRUARY 15, 2010

Although it’s organized by Silverpop, it’s primarily a thought leadership event: no product demos, customer cases, or other company promotions. I’m speaking at the B2B Marketing University.

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

LeadSloth

JULY 10, 2009

Jeff specializes in helping companies find new customers, he wrote a great e-book about that, and blogs about Demand Generation, primarily from a Sales perspective. Net-Results blog. This is one of the newer vendors in the Demand Generation market, focused on the SMB market. Jeff Ogden’s Fearless Competitor blog. Upshot Institute.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

LeadSloth

OCTOBER 26, 2010

This helps a company automatically meet the buy cycle phase that the lead is in. For instance, is it about thought leadership or feature comparisons? Use Drip Marketing Based on Triggers. Drip marketing gives marketers the ability to automatically send communications based on a series of conditions.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

LeadSloth

OCTOBER 18, 2010

The companies that are successful with Marketing Automation take a different approach. The result today: too many Marketing Automation users use their expensive system as an email marketing tool. Essentially, they changed their technology without updating their processes. Process First.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

NOVEMBER 16, 2009

So your company will need both. My conclusion is that the typical CRM system does not have strong marketing functionality. At the same time, a CRM system is a necessity to support an efficient sales force. Luckily, all Marketing Automation systems can be connected to Salesforce.com and often also to other CRM systems.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

MAY 5, 2010

Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ). For now I’ll focus on the “sales” part of CRM (Sales Force Automation).

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

LeadSloth

JULY 22, 2009

The tech industry is known for inventing new names for existing things, mainly to promote their own company. Great for them, but bad for customers: there’s always so much confusion about these new terms (earlier I wrote about the confusion around Demand Generation and Sales 2.0 ).

Inbound Marketing 100

Inbound Marketing Work Management Customer Surveys Linkedin 100

LeadSloth

AUGUST 4, 2009

The URLs are easy to create, and anyone in the company can create them. Twitter made the URL shorteners popular, like tinyURL and bit.ly. So in my opinion Genius now provides similar conversion tracking, with four improvements: It has short and clean URLs.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

FEBRUARY 10, 2010

This should be fairly simple to capture, but not every company is doing this yet. You can use lead scoring or a phone call to see whether a lead matches your ideal lead profile. If yes, you have a qualified lead. Revenue Metrics. Step 2 is to tie campaigns to revenue.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

AUGUST 24, 2009

A lot of startups and high-growth companies are using Marketing Automation to help them grow faster. Getting the most out of a Marketing Automation system is hard, and if you don’t have people on your staff who’ve done it before, you may want to hire some expertise to avoid failure or unmet expectations. Bad Business Model.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

OCTOBER 16, 2009

Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

AUGUST 24, 2010

Learn how to nurture your leads and bring more revenue to your company. It’s often best to start with linear campaigns: just sending one message after another, rather than branching based on the prospect’s behavior. Let me know your tips for creating email nurturing content! Live Webinar: Lead Nurturing 101. Thursday at 1pm PDT.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

JANUARY 12, 2010

3) It’s all about the buyer now, so why are you still writing about “my company this, my company that&# ? (4) Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Kristin Hambelton, Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

FEBRUARY 20, 2012

Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates. Let’s finish this post with a brief example: a SaaS software company has a 7-day product trial and sends 1 email every day with a usage tip. Tip 2: Make Product Adoption Your #1 Goal.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

JUNE 30, 2009

In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads. Especially if your company gets a lot of leads via organic search, it would be useful to have an ROI report for your keywords.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

MARCH 24, 2010

The Campaign Influence model would capture this data and provide the necessary insight to marketing and company leadership on the value of these campaigns. Otherwise these campaigns may be sidelined in favor of campaigns with a higher ROI based on the attribution model.

ROI 100

ROI Campaigns Marketing Management SEM 100

LeadSloth

JULY 29, 2009

Reduced attractiveness of free trial offers is a big issue for SaaS companies. If there are signs they got stuck (e.g. they didn’t login for a couple of days) you could kick off a lead nurturing program or send a notification to the sales and support teams. Conclusion.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100