Cintell

FEBRUARY 6, 2019

B2B companies who take the initiative to cultivate a deep understanding of their buyers will have the competitive advantage in 2019 and beyond. B2C is lightyears ahead of B2B when it comes to customer intelligence.

B2B 136

B2B Webinar Metrics Companies 136

Cintell

APRIL 30, 2019

Maintaining current and complete contact records is a considerable challenge for companies, but an absolutely critical exercise. To help their clients drive social selling initiatives, Cintell has recently launched a new customer intelligence offering for company contacts.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

MARCH 10, 2016

90% of companies using Personas have been able to create a clearer understanding of who buyers are. 82% of companies using Personas have managed to create an improved value proposition. Demand Generation: Companies who exceed lead and revenue goals were 2.4X annually in small companies under $100M, $2.1M SiriusDecisions).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

FEBRUARY 18, 2019

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value offers a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.

Interactive Marketing 126

Interactive Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 126

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. Today, many companies are using their existing contact database to formulate personas. Source: NetProspex. Source: NetProspex.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

DECEMBER 28, 2015

If companies are struggling to put buyers first: I recommend the CEO find a coach who will help him refocus himself and then the company. Without the leader of company setting the priority, it is going to be near impossible for marketing to anything but a crapshoot. This is a problem we try to fix!

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

FEBRUARY 8, 2016

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Customer centric companies are 60% more profitable than non-customer centric organizations Source: Deloitte & Touche.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Cintell

FEBRUARY 25, 2015

In fact, 73% of companies currently use, or plan to use, buyer personas (ITSMA). 85% of companies aren’t using buyer personas correctly, according to the same survey. Why then are they so hard to find, trapped in PDFs and Powerpoints at the bottom of a desk drawer, or at best, maybe on the company intranet?

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

NOVEMBER 9, 2015

We share personas, or information about our buyers with the rest of our company in more ways than I can list. The Bad Stuff: I think it’s hard for marketers / companies to create and use personas effectively because it takes a lot of time and energy to create personas and use them effectively…and keep them fresh.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

APRIL 21, 2015

In the world of business-to-business marketing in 2015, personas have become synonymous with strategies used to help companies focus its efforts on targeted groups of customers. Thanks to the proliferation of content marketing and a rise in marketing blogs, personas are synonymous with “buyer personas.”.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

JANUARY 27, 2016

Are they wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet? So your marketing team created buyer personas. It’s time to reimagine their potential to help you close more deals, faster.

Buyer Personas 100

Buyer Personas Cross-Selling Sales Cycle Training 100

Cintell

NOVEMBER 25, 2015

As Rachel said, “many companies struggle to apply persona insights to innovation, content, and campaigns, and leverage this knowledge across functional workstreams.”. The company, as he noted in the presentation, is undergoing a modern marketing transformation.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

FEBRUARY 10, 2016

“83% of companies are moving towards a more audience-centric approach.” of respondents reporting confidence that at least 75% of their company knew/understood their personas. .” “If you’re not being audience-centric, then you’re being product centric. It’s like taking a selfie.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

MARCH 3, 2016

With a persona-based approach, companies have seen 20% increase in pipeline value, 100% increase in sales qualified leads year over year, 50% increase in conversion, and 5X more contacts mapped to a persona and responding to campaigns.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

DECEMBER 20, 2019

In their ad, Monday.com highlights the pain of trying to manage projects using spreadsheets (a common practice in companies). By establishing an emotional connection, viewers become committed to seeing the video through because they need and want relief. But they don’t stop there. Identifying the pain point isn’t enough.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

OCTOBER 29, 2015

“Companies that want to survive in this buyer-led digital age have to become much more customer focused or they will wither away” B2B Data-Driven Marketing: Sources, Uses, Results , by Ruth Stevens and Theresa C. Note: Ruth’s book came out earlier this summer.).

Buyer Personas 100

Buyer Personas B2B Emarketing Best Practices 100

Cintell

FEBRUARY 3, 2016

A custom Share URL to distribute persona insights throughout the company along with related content resources and a feedback loop. An 85-attribute persona wizard to easily create and edit in-depth, custom buyer personas including images. An interview guide to help store and manage persona research.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Cintell

JANUARY 27, 2016

If your personas are wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet, it’s time to reimagine their potential. Creating buyer personas is only half the battle.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

JULY 15, 2020

Although buyers in the past may have decided where to spend their resources based on the value they receive from your product, today’s customers have been much more concerned with the quality of a company’s customer service. Driving strategy with intelligence. Final thoughts.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

FEBRUARY 24, 2016

If companies are struggling to put buyers first, I recommend remembering you’re a consumer. Companies or marketers who are customer-centric are obsessed with their customers, plain and simple. Companies or marketers who are customer-centric are obsessed with their customers, plain and simple.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

DECEMBER 1, 2015

But marketing, as an industry, has failed consumers because companies remain the center of their own universes. He was an American propagandist in World War 1, and after the war, companies needed to do something with all of the goods they were mass-producing. Consumers don’t trust companies. But this strategy doesn’t work.

Paid Search Agency 100

Paid Search Agency Banner Ads Press Marketing Proposals 100

Cintell

FEBRUARY 15, 2016

Buyer personas at my company are a passion. ” Companies and marketers who are customer-centric: outperform their competitors by driving more pipeline and revenue. As a result, they were able to reduce their MQL to win time frame by 40%.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Cintell

MARCH 20, 2015

Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. At a deeper level, customer research can reveal what’s going on in the minds of buyers, giving companies critical insights that can guide strategic decisions.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

JULY 9, 2018

Every interaction a customer has with a business shapes their relationship with it, down to the smallest personal interactions with company representatives. Customers want businesses to cater to their needs, and go to great lengths to support business they feel do this successfully. However, at times this is harder to do than expected.

Act-On 156

Act-On Course Positioning Features 156

Cintell

OCTOBER 23, 2017

What do you value in a company? For a company? How do you prefer to communicate? Analyze your data and segment your customers. You may need to create more than one buyer persona. From the data you gathered, narrow down the groups of people who are purchasing your product and why. Are they purchasing for themselves?

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

DECEMBER 19, 2018

Many companies do go the extra mile to invest heavily in buyer persona research. If your company does actually have buyer data, are you sharing it throughout the organization, or are you a gatekeeper and it is trapped in a powerpoint or pd f somewhere? Companies who struggle with how to implement org-wide buyer insights aren’t alone.

Consulting 120

Consulting Demand Generation Agencies Top of Funnel Buyer Personas 120