• VIRALLY BLOG  |  WEDNESDAY, NOVEMBER 26, 2014
    [Companies] What is next for content marketing?
    Content marketing has taken a little bit of a bashing recently in that companies of all sizes are reporting that they are not sure they are getting a ROI on their content marketing efforts. 'Content marketing is no different to any other form of marketing in that there will always be poor examples of how not to do it. Events
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 26, 2014
    [Companies] Business Casual: How to Navigate the Workday in Style
    If you’re just joining a new company and you’re uncertain where the dress code bar is set, err on the side of conservative until you gather more information. 'Defining business casual can be tricky, in part because the definition of “professional business attire” has expanded. Professional Attire Depends on Where You Work.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Companies] Social media success through cultural nuance
    had the pleasure of meeting executives at multinational corporations, Americans dedicated to lending their help and know-how to grow the local economy, eager local start-up kids and young professionals from NGOs who are so technically savvy and well spoken in English that they would be a hot commodity within just about any American company.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 26, 2014
    [Companies] How to Produce Flawless Audio Interviews With Industry Experts
    Tell me more about your current company. What experiences led you to this company? How did you get started with this company? What challenges have you faced with this company? But just because interviews can be powerful doesn''t mean they always turn out that way. That''s where this article comes in. Ask for referrals.
  • VIDYARD  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] This Team’s Conquered The Culture Video. Here’s how.
    Plasticity Labs , a B2B company building a platform that connects employees, increases engagement, and develops the traits of the happiest, highest performing workplaces has pretty much hit the bullseye with their culture videos, released last month. 'Culture. It’s all the buzz. It’s about the people. You’re skeptical, aren’t you? Just watch.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] The Evolution of B2B Marketing—Brain to Brain
    From the colours in your company logo, to the size and colour of your  “click here” button, to the graphics on your landing page, to the content on your blog, to the download link in your email newsletter—there is no limit to the permutations and combinations you can use to effectively influence buyer behaviour. Target specific personas.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] The Power of the B2B Buyer's Perspective
    They need a level of certainty that the solution will do what it promises and that it's necessary to go outside the company to get it. Every company has a story that distills the distinct value they provide that sets them apart from competitors. It's flawed. And they should be competent at all of those conversations. Got it.
  • GREAT B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] 8 Reasons Why We Fail to Make the B2B Sale
    People, whether buying for themselves or on behalf of their companies, like to purchase from a known entity. And you have to show the prospect that not only the risk to their company but also their personal risk (e.g. My company, Fusion Marketing Partners , has conducted extensive research on short- and long-term B2B buying patterns.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] Sharing Our Favorite Campaign Planning Resources
    Let’s start at the highest level – Definition of a Revenue Engine: A revenue engine is an integrated marketing and sales system that powers your company’s opportunity funnel. 'It’s that time of the year. This year has been action packed for us and we’re really excited about what’s to come in the New Year.
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] The 3 Main Reasons Customers Love Click-to-Calls (and Why You Should Too)
    Speaking to a human being ensures they’re giving their money to a company they trust. 'Mobile click-to-call is getting a lot of attention lately. Since Google published its study on the role of the click-to-call in the path to purchase, marketers everywhere are finally having the epiphany: “Calls are important, and customers want to call.
  • FATHOM  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] Consumer Brand Manufacturer Spotlight: Wüsthof
    Todd Myers, vice president of sales, is quoted as saying the company has been making “dramatic efforts” to tighten distribution, protect brand integrity, and “create a fair and level playing field” for loyal retailers. How about Amazon? That’s how Wüsthof, the 200-yr.-old old German cutlery brand, does it.
  • ENGAGE  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] Companies That Fake a Commitment to Content Fool Only Themselves
    'For years now we’ve been telling companies to tell their stories on multiple media platforms, and most have done so. And they judge your content and your company accordingly. But are they taking their content seriously, or faking it seriously? grocery chain Sainsbury’s. Judge for yourself.
  • ENGAGE  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] Companies That Fake a Commitment to Content Fool No One But Themselves
    And judges your company, and your next piece of content, accordingly. 'For years now we’ve been telling brands that they have to build their own media platforms, and most have done so. But: Are they taking their content seriously, or faking it seriously? grocery chain Sainsbury’s. Will you produce all three stories for your audience?
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] I’m Thankful I’m Not Thankful For…
    Best-in-Class companies, as cited in Aberdeen Group’s recent report, State of Marketing Automation 2014: Processes that Produce , are 136% more likely to have a process in place to determine the number of marketing-generated leads needed to reach specific pipeline or revenue goals. m sure you’ve got a few annoyances as well. Bad Hashtags.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] 3 Social Selling Templates for LinkedIn and Twitter Messaging
    m an inside sales rep at XYZ Company, and I shared that post with my colleagues. They were floored; there’s so much we could be doing to protect our company! This security report from my company might help give you a boost! ? Unfortunately, that presence isn’t always positive. The result? It’s a common occurrence. LinkedIn.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] Drive Social Media Traffic to Your Crowdfunding Campaign
    So, what do you do if you are a young, innovative, creative company with an amazing product or service, an engaged and excited customer base, and the desire to grow? 'In the current financial climate raising the necessary funds to expand your business or launch, a new product can be incredibly tricky.  So, Social Media Traffic Generation
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] 5 Ways to Market Your Restaurant in St. Petersburg, Florida
    This post is by Jeff Ogden of Find New Customers , an award -winning marketing expert who helps companies of any size in the Tampa/St.Petersburg area, even restaurants. 'This post came from Restaurant Engine and I liked it so I want to share it with local restaurants in St. Petersburg, Florida. You can view the original at.  link]. You bet.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] 4 Things You Can Learn From Non-Profit Social Media Success
    'Author: Shanna Cook Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid social media advertising. Who would you be more likely to believe: a company talking about its product or a trusted friend?
  • HUBSPOT  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] An Illustrated Guide to Organizational Structures [Free Ebook]
    As my manager was going over the different job functions at the company and explaining who reported to whom, our COO casually strode in to say hello. Now, to be clear, my COO was joking: The company certainly had an organizational structure in place prior to that meeting. 'I remember my very first day of work at my very first startup.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] 5 principles of Information Architecture & why it matters to marketing
    Lots of companies want to have an “inward facing” (as opposed to outward facing) approach on their website, and this is a good way to achieve this and understand more about your customers. 'Humans are ‘informavores’ after all. We need information to survive. What’s all this then? The importance to marketing teams is clear to note.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] The Never-Ending Cycle: Content Informs Data Informs Content
    when I’m eating dinner – which always seems to be the case and actually has an adverse effect on my relationship with that company (I’m not naming names). 'The most effective content is informed by strong data. The most effective data is driven by great content. But all too often these two don’t work in concert. Data Is King. But never fear.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] 4 Powerful Reasons to Use an Editorial Calendar
    He said “It’s nice to have company when you come face-to-face with a blank page.”) Or your company is about to bring out a new product you should be blogging about, or your PR department is issuing a press release. When you start thinking like that, it’s time to take a break. It’s also time to reassess your methods.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] What would I do if I were starting my blog from scratch?
    Blogging best practices Time management Writing best practices blog post ideas blog topic ideas blog topics blogging best practices starting a blog starting a company blog writing for a blog 'Here is mind game successful bloggers play with each other. If you had to start over right now, how would you do it?” So I changed it. My niche is me.
  • HUBSPOT  |  TUESDAY, NOVEMBER 25, 2014
    [Companies] How to Be Successful on Twitter: 9 Surprising Stats to Know
    7) 90% of Twitter users who engage with Twitter-based marketing campaigns will not follow the company on Twitter after the campaign interaction. 'There are 284 million monthly active users on Twitter and chances are, you''re one of them -- we''re certainly are. and what doesn''t. Click to tweet! ). Are you using images on Twitter yet?
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Companies] How to Recycle Your Old Content for Clever Social and Email Marketing
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. 'This is a sponsored post written by me and sponsored via Syndicate Ads. All Email Marketing
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Companies] Mark Sarbiewski, Anaplan CMO: 4 Steps to Better Business Planning Using Marketing Technology [Podcast]
    Mark Sarbiewski, CMO of business planning technology company Anaplan shares tips in this Moneyball for Marketing podcast on how to use marketing technology to define process, determine KPIs, discover conversion cycles and positively affect ROI. Keep it Simple: Too much data, Mark says, can be overwhelming, and can obscure the insights needed.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 24, 2014
    [Companies] The 6 Most Common B2B Questions about Twitter
    In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. We provide social media set up, strategic planning and training for B2B companies that want to create more awareness, generate more leads and grow faster. SMX is the hashtag for the conferences.
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Companies] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
    Today, three out of four companies personalize their marketing efforts , most commonly across websites and emails. 'Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Gone are the days of the generic blast email and one-size-fits-all website. And it’s what consumers want.
  • THE B2B RESEARCH BLOG  |  MONDAY, NOVEMBER 24, 2014
    [Companies] Are B2B agencies adapting quickly enough?
    appeared first on Circle Research - B2B market research company 'Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth.  In past years this could be explained away by a recessionary environment.  So why are these agencies struggling? In 1997 manufacturing accounted for 18.7%
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 24, 2014
    [Companies] 7 Inside Sales Lessons Learned on The Football Field
    Whether it be something as subtle as a referral email or a call to someone you know isn’t the correct contact, you need to use each contact to build a big picture of your prospect company. Working in inside sales, we’re able to rediscover and uncover value from past experiences that help us prospect better. Repetition will help you improve.
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 24, 2014
    [Companies] 4 Emails Your Service-Based Business Should Send
    'Whether you’re a fitness coach, a dentist, run a plumbing company or a computer repair business, as a service-based business, your email marketing needs and desired outcomes may not exactly fit that of a retailer. First, according to Ideal Marketing Company , newsletters have four times the readership of traditional ads or brochures.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 24, 2014
    [Companies] 11 expectations to have from a great SEO proposal
    However, at some organizations, there is a company webmaster or IT department that oversees website development. '54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). Find the right one and and you’ve found an invaluable asset.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 24, 2014
    [Companies] My Review of the book, Enchantment, by Guy Kawasaki
    Find New Customers helps companies (with between 50 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers. and I loved this book. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 24, 2014
    [Companies] Big data and small business: The future of marketing?
    The names have been changed to protect the innocent … I was working with a small company who was bidding on a huge job to handle the maintenance on a fleet of corporate jets. Here is the conversation with the company’s founder/president/CMO (all the same person!): ME: Well what are your points of differentiation?
  • MARKETING ACTION  |  MONDAY, NOVEMBER 24, 2014
    [Companies] Advocacy Marketing Part 1: End-to-End Advantages You Can’t (Shouldn’t) Ignore
    Here are a few reasons: According to McKinsey & Company , word-of-mouth (WOM) is the primary factor behind 20%-50% of all purchasing decisions. Zubrance white paper states that for every $1 a company invests in energizing its brand advocates, it receives $10 in positive WOM impressions and sales. First things first …. Economics.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 24, 2014
    [Companies] Lead Nurturing: What it is, and what it is not
    lot of marketers say they are “nurturing” their prospects, when in reality, all they are doing is sending out nice brochures, landing page links or marketing copy focused on product releases or company announcements. Sending a targeted email that includes content based on: Recipient’s industry and/or role in the company.
  • WRITTENT  |  SUNDAY, NOVEMBER 23, 2014
    [Companies] 7 Must-Know Writing Tips [+Examples]
    Company News Content Creation Copywriting 'Image source. Wondering which writing tips will actually boost your productivity and success? Whether you write for a living or maintain a blog on the side, it can sometimes be difficult to stand out in an ocean of writers and content. Plan Your Content. Use Shorter Sentences. Exactly. Don’t do it.
  • VIDYARD  |  SUNDAY, NOVEMBER 23, 2014
    [Companies] Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan
    Companies like  VideoMakerFX ,  GoAnimate , and  Sellamations  make the creation of video as easy as writing a blog. 'It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. Improved SEO. Of course, that’s when you do it right. Stronger Consumer Attention. Enter: video.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 23, 2014
    [Companies] Nominate Your Favorite @SocialEmployee Advocacy Leader #EmployeeSEAL @Tom_Peters
    My participation in this process, as well as authoring the best-selling book, The Social Employee (McGraw-Hill 2013) – How Great Companies Make Social Media Work – Success lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe and Domo, seeded the idea to create the #EmployeeSEAL award.  Company: *. Recognition.
  • HUBSPOT  |  SUNDAY, NOVEMBER 23, 2014
    [Companies] From Vikings to Billboards Made of Cake: 5 New Ads You've Gotta See
    The dry humor is a staple for the company that has been gaining notoriety through Facebook ads and word-of-mouth. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Been too busy to watch TV or flip through a magazine this week? New Ads You''ve Gotta See. Marketing Agency
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 22, 2014
    [Companies] Happy Birthday Mom, Good luck Irish and the hardest working man is still single
    That’s good for Pegasystems CEO Alan Trefler, but I believe every company of any size needs a Chief Marketing Officer today. could not be more excited to bring this great marketing group to Tampa soon to help so many Tampa area companies with business to business marketing. Happy Birthday, Mom! Marketing news of the day.
  • HUBSPOT  |  SATURDAY, NOVEMBER 22, 2014
    [Companies] Why People Are Ignoring Your Emails [New Ebook]
    And it makes sense -- recipients feel a more personal connection to your email when they receive it from you than they do from Company X -- or worse, some version of “donotreply.com.”. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Avoid using business jargon.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Companies] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    But plenty of other companies also help with omni-channel personalization. The system can scan, classify and tag company’s marketing contents and then use the tags to build a customer’s content consumption profile. pricing and company background. Sailthru is a good example. Perhaps I shouldn''t complain. customer profiles.
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Companies] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Direct-to-consumer (DTC) e-commerce channels (Fact: 76% of companies going this route report meeting or exceeding revenue targets ; others predict the DTC online channel will be “the highest generator of sales revenue within two years”). Getting links to the company website via a customer-centered blog that does not simply push products.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Companies] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. 'If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, NOVEMBER 21, 2014
    [Companies] Women in Manufacturing: Mary Fitzgerald, Acme Wire Products
    well in the years they’ve been running the company, a second-generation family-owned business in Mystic, CT. whose vision was to become the premier wire company in the U.S. “My first job was with a company that made shaped wire,” Mary says. When asked how she raised four children and ran a company, she laughs.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 21, 2014
    [Companies] Top 8 Reasons You Need to Include Call Analytics in Your Reporting
    With all of the different marketing technologies available today, it is now possible to capture each and every interaction your company has with each contact associated to a sales opportunity. For B2C companies, call volumes might be highest on Saturdays at 1 o’clock in the afternoon. You can spend money on the campaigns that work.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 21, 2014
    [Companies] 8 Holiday Fundraising Tips for Non-Profits
    Dan Quirk, marketing specialist for DonorPro Nonprofit Fundraising Solutions , a company that specializes non-profit management software, says every organization is preparing for a donation blitz. 'While retailers are gearing up for their busy season, so are non-profits. Tip #1: Share stories. Ask the people you help to share their story.
  • ENGAGE  |  FRIDAY, NOVEMBER 21, 2014
    [Companies] Content Marketer: Meet the Speechwriter
    Meet the company speechwriter, more commonly known as the manager of executive communications, the director of leadership communications or the VP of CEO communications. Here’s how I know: I just led a small two-day gathering of top speechwriters from nonprofits and Fortune 100 companies. Don’t feel bad. Two or three tentative hands.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Companies] It’s the Little Things: How HubSpot Writes Microcopy
    It kinda feels like I just shared a private joke with someone at the company. When executed well, they''re both helpful and representative of the voice of your company -- whether that''s lighthearted, formal, witty, or something else. It''s a part of both our internal company culture and our public-facing culture. Her favorite?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 21, 2014
    [Companies] Digital marketing shifts coming out of AdTech 2014
    'My friend Jonathan Barrick had the unique opportunity to cover the AdTech 2014 conference in New York City last week and collect digital trends, ideas, and opportunities from some of the biggest the companies in the business. Growing importance of content distribution Marketers are missing the boat when it comes to content distribution.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Companies] 29 Charts & Stats on What Matters Most to Marketers Right Now
    Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. 2) 93% of inbound marketers work at companies with an annual marketing budget between $1M and $5M. Who Practices Inbound?
  • WRITTENT  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] SEO Isn’t Dead: 10 Ways to Use It for Business
    Your company will enjoy increased visibility in local search! The more talk your company gets on other websites, news sources and social media, the more authority you gain in the eyes of search engines. 'While it may come as a surprise to some people, SEO is still alive and kicking. But here’s the thing. Image source.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] 4 Attributes of Your Next Content Marketing Superstar
    With more than 3 Billion video views on YouTube every day, uploading videos to your company channel can greatly enhance exposure to your audience. 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. They also know: ?on
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Moneyball for Sales & Marketing
    companies? companies to watch. And learn why Alcatel, Genesys, Fuji Chemical, and 500 other global companies use KnowledgeTree to get insight into. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. And with a smaller set of fans comes. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. By 2014, companies that develop an IMM strategy will deliver a 50. A major US insurance company achieved a 12 percent increase in revenue, a 52 percent increase in earnings, and saved more than $4 million a year.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. VP of direct marketing systems for a multinational bank1 Currently, companies are hard-pressed to follow the customer journey, let alone understand it. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. company’s stories come alive. The richer experience will set your company apart. time zones, communicating important company-wide or. to be seen around the whole company. Belong In Every Content.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Advanced Keyword Research Strategies
    The solution for these companies is to develop a deep keyword and key phrase research strategy. The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Marketing Automation 101: Seven Steps to Success
    Should your company embrace marketing automation? This paper provides valuable insight to help you decide, and specific tips on how to make it successful
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] 8 Clues That Your Company Needs a New Website
    What has your website done for you lately? Are you getting the traffic, leads and sales that you expect and deserve
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    They lucidly share how you, in a tech marketing strategy, analysis or implementation role, can harness its energy for your company. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] How to Effectively Use E-mail Marketing to Increase ROI
    Many companies report that the most challenging aspect of successful e-mail marketing lies in finding employees with the expertise to properly develop and implement an e-mail strategy.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers
    'It may seem obvious to say that you must build your industrial content marketing strategy around your buyers but it doesn’t happen with regularity with most manufacturers, distributors and engineering companies. At least, that’s been my experience with industrial clients. often hear my clients tell me they know their customers very well.
  • ENGAGE  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] What Is Content Strategy, Really?
    'Not long ago, we received a call from a very nice communications manager at a Fortune 500 company. We spun off from our parent company and no one understands what we do now.”. She needed help with content strategy. Got it. Except, not really. At the heart of this issue is general confusion about what a strategy looks like.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] 10 Social Media Predictions for 2015 from 10 Social Media CEOs
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. With the year coming to a close, it’s time to look ahead into what awaits us in 2015 and how […]. Author information. Neal Schaffer. Neal Schaffer. Social Media Marketing
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Let the market view in
    Like true believers, they accept their company’s optimistic perspective and fail to appreciate true market realities. 'There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] 9 Must-Attend Retail Trade Shows for 2015
    'Whether you’re a one man-or-woman run business just starting out, or a 20-year-old company of 50+ employees, one should never underestimate the power of attending a trade show. What they don’t realize, however, is that it actually costs them more by not attending. CES International January 6-9, 2015 Las Vegas, NV.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] 7 Questions to Ask Before Creating a Video Campaign
    The ability to target effectively relies on the quality and accuracy of your company’s data, along with the marketing tools you use, such as your marketing automation platform. If your company has its own video production department, it doesn’t necessarily mean you’re in the clear. First of all, you’re not alone!
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Fabtech Expo Recap
    The company has pledged to buy $250 billion of products made in the USA over ten years to encourage the creation of U.S. 'Rachel Kerstetter, PR Engineer, Sonnhalter. had the opportunity to attend the Fabtech Expo in Atlanta last week. It was my second year at the show and I am continually impressed by the immensity of this industry.
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Five Recipes for Marketing and Sales Disasters
    Top performing companies don’t cheap out on the things their teams need to be successful. 'Who doesn’t love Thanksgiving? That’s why below, I’ve outlined five recipes for marketing and sales disasters, in particular, which can be avoided as long as they’re taken under advisement. versus only 44% of All Others.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] A Beginner's Guide to Retargeting Campaigns
    Minutes later, the sales rep reaching out to this lead, and before you know it, the lead is becoming a customer, handing over their credit card to purchase something from your company. Retargeting is a great way to keep your prospects engaged and interact with people who have already shown interest in your company. Awareness.
  • ANNUITAS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Why Don’t We Market To Our Customers?
    was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  For marketing leaders that want to make a profound impact to their companies’ revenue, data analysis should be made a top priority.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
    'My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. Start with your Product or Service in Mind. Determine the Most Likely Buyer. Never Mention the Product.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Impostor Syndrome: How I finally learned I was smart
    m the founder of an Internet marketing company. One company’s marketing director took a new job. But the competition was a lot fiercer than when I started my company. m the founder of an Internet marketing company. One company’s marketing director took a new job. 'By Betsy Kent, {grow} Community Member. Scared.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Dealing with Difficult Co-Workers
    First, ask yourself if you are the only person in your company that finds dealing with the other person as difficult. 'Into everyone’s life, a little rain must fall. To put a finer point on it, most of us, at some point in our careers, must spend time dealing with difficult co-workers. Find out if you are the only one with an issue.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Lead Scoring Strategies for Agencies: Best Practices
    This information can demonstrate whether your company has a strong plan for growth as well as whether or not there are any headcount issues. That means you’ll want to increase the score of individuals within that organization if you receive multiple leads from the same company. They also have a great logo.) Settling the Score.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] 7 Critical Components of Believable Testimonial Videos
    Written testimonials from Joe Smith on your website are one form – and are certainly better than nothing – but prospects are sometimes hesitant to believe them if they’re not from a known person at a known company. 'What you do is pretty awesome. Where you work is sweet and the product or service you sell is stellar.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] Google Rolling Out Mobile-Friendly Label in Search Results
    'In an effort to get companies to think about how people access their websites using mobile devices, Google has begun rolling out a new “mobile-friendly” label for its mobile search results. And, although Career Builder has a “mobile” website, as designated by the “m.” Definitely yes.
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] Consumer Brand Manufacturing Spotlight: Shinola Shines in E-Commerce
    Shinola website reveals some things it is doing well to tell its unique story as a manufacturer and cater to the needs and expectations of Web shoppers everywhere: Customer spotlights: The company features professional portraits of its employees by factory in its ‘places’ section. Grade: A-. Grade: A.  This one succeeds wildly.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] How to Do Competitive Analysis in a Crowded Industry
    One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). You can survey your customers to find out which competitors were included in their review. Contact New Incite today.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] 5 Tips for Crafting Provocative E-Mails That Work!
    Glad to see you’re exctied about your own company and products, but frankly, I don’t care. The other day I received an email from a sales rep that was six paragraphs long, telling me everything I wanted to know, or moreover didn’t want to know, about this reps company and products. Delete. Delete. Delete. Why you? More is not more.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] 10 Commandments of Social Media For B2B
    Listen – Spend time researching what other companies in your industry are discussing and what topics customers talking about. Be Human- Think of your social networks as the human voice of your company. Organize – The easiest way to get overwhelmed and fall behind your social media goals is not taking the time to get organized.
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] Creating Sales Funnel Content for Manufacturing Marketing
    Because customers can now find information on their own, manufacturing companies must create a content strategy  that fits the needs at each stage. This is an ideal time to flex your muscles and show off what your company has expertise in. 'The sales funnel varies for each industry. The 3 sales funnel stages are: Attract. Engage.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
    Strong emotions regarding a company will affect purchasing decisions from potential clients, but will also promote pride in their work from employees. Accordingly, collective education is valuable for any company, and peer-to-peer education is perhaps one of the easiest and most cost-effective ways for a company to build shared knowledge.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    For example, create a gift guide full of fun products that your company sells, offer how-to articles about the perfect holiday meal and share local charitable events with your audience. 'Brace yourself. The holiday shopping rush is upon us. You’re rolling out discounts and bringing in extra staff to handle the influx of customers.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] Involving SEOs in the content creation process
    Typically as your competitors, these companies will have a similar target audience, and although you don’t want to simply copy their strategies, knowing what has been successful for competitors can help your own efforts. Content comes in many forms. Provide insights into competitor’s strategies. Guide decision making by evaluating niche.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] Image Recognition technology is a goldmine for marketers
    Facebook slapped Nametag with a cease and desist letter after the company launched CreepShield , an app that enables users to scan the profile photos of potential dates so they can say no to the creeps in advance. 'By Kerry Gorgone, {grow} Contributing Columnist. am admiring a stranger’s purse. post our happy moment on Instagram.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] Email Metrics that Matter: Key Data for the Holiday Season
    Your company and your offer and your email recipients are a unique combination, and are new every iteration. 'As an email marketer in this day and age, you constantly face a barrage of data, metrics, and numbers for analyzing just how well your email campaigns are going. Focus on email opens and clicks. Mobile optimization is key.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] How to Write a Cover Letter That Doesn’t Suck [Template]
    Using a generic "one-size-fits-all" cover letter -- especially if you forgot to change the name of the company -- will definitely hurt your chances. The level of formality your header has will depend on the company you apply to. Put your address, the date, and the company''s address. 'No one seems to agree on cover letters.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    'By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. So what are these insights?
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] How an A/B Test of Landing Page Form Copy Improved Lead Quality
    The number of employees at your company. The URL of your company''s website. Whether your company is a marketing agency (or sells marketing services). 'When most people talk about getting quality lead information from forms, they usually talk about one tactic: changing the length of the form. right? The Problem. Your e mail.
  • ANNUITAS  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] 3 Key Elements to an Effective Demand Generation Strategy Kick-Off
    You’ve convinced your key stakeholders your company needs a Demand Generation Transformation. 'The time has finally come. It’s time to kick it off. Now the fun part begins, but if you don’t have the right line-up, it could delay or derail all your hard work up to this point. Do you really have all the right stakeholders in the room?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    However, most B2B companies only realize half the potential benefits of their significant investments in the name of providing a better experience for their customers. 'With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Solutions Used. Final Thoughts.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] Database Marketing, Going Back to Basics for the New Year, Part 2
    Remember, part of our goal here is to clean out what we don’t need – people who aren’t going to buy from us or companies we don’t want to sell to or incomplete records that need a little TLC to determine. We’ve got the right buyers but maybe in companies or industries we don’t typically serve. We consider these the B players.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. 'I follow a few key topics on Quora , and I try to answer a question over there at least once a week. My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. Write helpful content.
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