• JUNTA 42  |  SATURDAY, FEBRUARY 13, 2016
    [Companies] This Week in Content Marketing: WSJ Ditches LinkedIn, LinkedIn Ditches Bizo
    Robert is flabbergasted that a start-up company like Apartments.com could invest 5% of its revenues in a Super Bowl ad, yet most marketers struggle to get support to spend a fraction of that on content marketing. In it, he explains why his company is no longer trying to grow its email list. This week’s show. Sponsor (37:48).
  • 6SENSE  |  FRIDAY, FEBRUARY 12, 2016
    [Companies] Content2Conversion – Predictive Marketing and Demand Generation
    While most companies are capable of creating top-of-funnel and point-of-sale content, few have succeeded in creating messaging that accelerates prospects through the sales funnel. If you aren’t attending this year but want to talk please reach out to set up a conversation to discuss your company’s ability to leverage predictive intelligence.
  • DISCOVERORG  |  FRIDAY, FEBRUARY 12, 2016
    [Companies] Why Sales Is Like a Taco
    The message I am presenting about myself (or my company and its product) and understanding of my audience (or my prospect) is represented in the packaging of my taco, aka the shell, which will ultimately reveal the tasty filling inside. I’m not sure where this metaphor came from. Envision your perfect version of a taco. see what I did there?)
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Companies] 39 Holidays to Add to Your 2016 Social Sharing Calendar
    Instead of being reactionary, responding to major events after they’ve passed by, the most successful companies develop a strategy for how they will incorporate these major events into their marketing efforts. and Forbes, company updates, fun pictures and information about their team members, and of course.holidays.
  • BIZIBLE  |  FRIDAY, FEBRUARY 12, 2016
    [Companies] To Measure Marketing Impact, You Must First Retire the MQL
    As new technologies are added and more companies are catching on to the benefits of sales and marketing alignment, it’s easier to track buyers and communicate with prospects through the entire journey. With an entire company focused on customer acquisition, you’re sure to see business improvement. But times have changed.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 12, 2016
    [Companies] Agile Marketing – A New OS for Marketing
    While traditional marketing strategy is more company-focused, agile marketing is more attuned to the needs of the customers. Has your company put any agile practices into use? If you’ve ever played a team sport, you know how valuable a fast and agile player can be. So what is it that agile marketers do differently? At the right time.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 12, 2016
    [Companies] How to Improve ROI With Marketing Automation
    Or, that 79% of companies who have used marketing automation for 2+ years are top performers in their industries. Marketing Automation is all the rage, which it makes it the perfect topic for this week's Friday Five - our weekly collection of five curated articles from around the web. Ways Marketing Automation Can Improve Your ROI.
  • HUBSPOT  |  FRIDAY, FEBRUARY 12, 2016
    [Companies] 3 Monster Reasons to Leave Online Marketplaces and Start Your Own Online Store
    There’s no denying that online marketplaces—something like a flea market for the internet—have been useful to thousands of startup ecommerce companies. However, when that customer tells someone where they bought their amazing new [thing you sell], do you think they’ll name your company? Market Your Company…Not Someone Else’s.
  • VIDYARD  |  FRIDAY, FEBRUARY 12, 2016
    [Companies] How to Create a Powerful Event Kick-Off Video
    Show them what you have to offer them, and give them every opportunity to make the most of the event without feeling like they’re being chased down and pressured to buy whatever your company is selling. You’ve built up the hype. Now you have to live up to it. You’re holding a major event for your key audiences. With video, of course.
  • HUBSPOT  |  FRIDAY, FEBRUARY 12, 2016
    [Companies] HubSpot's 2015 Year in Review: A Movement That Moved the Needle
    We’re lucky enough to have built a company and a community that's ambitious, crazy-focused, and talented enough to transform how the world’s organizations do business every day. It’s these people that inspire me on a daily basis and make all the work that we do as a company worth it. What a year 2015 was for the inbound community!
  • HUBSPOT  |  FRIDAY, FEBRUARY 12, 2016
    [Companies] How ChefSteps Plans to Make You Fall in Love With Cooking Again [Podcast]
    With an engaged community, a huge backlog of creative recipes, and most recently, a shiny new piece of hardware called Joule, the company wants to help regular people have more fun in the kitchen again. For many people (myself is included), cooking is a chore. ChefSteps wants to change all that. Podcast Hiring Leadership Daily Promo
  • ACT-ON  |  FRIDAY, FEBRUARY 12, 2016
    [Companies] A Valentine for Marketers
    Full disclosure: He’s also my former boss at two of those companies.) Editor’s note:  Charles Jennings is a serial entrepreneur and the founder or co-founder of for-profit and non-profit organizations including Preview Systems, GeoTrust, TRUSTe, Supertracks, Swan Island Networks, NeuralEye, and more. Many more. Social Love.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Companies] The Best Converting Landing Pages for B2B
    Source: The Logo Company. A great first impression can convert a lead into a sale in a matter of moments. A bad impression… Well you know the story there. Your landing page is your first impression. The best converting landing pages are all built on similar foundations. Landing pages are not cookie cutter. Landing Page Basics. Headline.
  • CHIEFMARTECH  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] A Valentine’s Day ode to marketing tech entrepreneurs
    Second, I am reminded by numerous pundits that the burgeoning marketing technology landscape is an analomy, that it’s going to massively consolidate, that most of these companies clearly cannot be profitable, and that this is all a big bubble. But my point is that the glory of this phenomenon is far greater than any one company.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] Quantifying the Value of Social Media Engagement in B2B Marketing
    Performers” from all other companies. companies rely on more than one. and the company culture) value most. Gleanster benchmarks best practices in technology-enabled business initia- tives, delivering actionable insights that allow companies to make smart business. Entire content © 2012 Gleanster, LLC. terms of use.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] Moneyball for Sales & Marketing
    companies? companies to watch. And learn why Alcatel, Genesys, Fuji Chemical, and 500 other global companies use KnowledgeTree to get insight into. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. And with a smaller set of fans comes. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. By 2014, companies that develop an IMM strategy will deliver a 50. companies and digital agencies such as Microsoft, Medtronic, Philips, Novell, Ameritech. Optimization in Action – A Simple Example. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. 1. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. some sources.” VP of direct marketing systems for a multinational bank1 Currently, companies are hard-pressed to follow the customer journey, let alone understand it.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. company’s stories come alive. The richer experience will set your company apart. time zones, communicating important company-wide or. to be seen around the whole company. Belong In Every Content.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] The Ultimate Guide to Building a Content Marketing Team
    Companies. Any company. your company Tone of voice Formatting. company like Scripted for that — but this. to Company Size ith so many potential roles for a content marketing team, it’s important. have everyone in the company contribute to content marketing efforts, assuming. company at. your company.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
    and lead their companies into the digital age. Creating Ideal. Customers Personalize Every Experience to Increase. Engagement, Advocacy, and Revenue Oracle Marketing Cloud CMOs face a major dilemma: While 75% of CEOs want marketing to become more. ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate. Increase.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] Grande Guide to Social Advertising
    do for work and fun, their companies of interest, hobbies, and so forth. company’s advertising beta. the industry and company’s objective. companies may experience a loss of affinity for their. price points, and even Fortune 500 companies enjoy. For a large company that wants. Each company’s offering.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] Marketing Automation Simplified
    sales can seem daunting as an ongoing endeavor, companies. longer can marketers or sales reps relegate communications to company. base of that buyer’s opinions about your company or services. estimates that B2B contacts become obsolete because of people changing jobs and companies at a rate of. companies to understand.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    Yet there is an emerging vanguard of innovative companies that have learned how. This has transformed how companies and individuals. Sales Process With the evolution of buying behavior, it is surprising that the sales process for many companies has remained. This poses a much greater risk that a company can be completely.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] Grande Guide to Lead Scoring
    EARNING COMPANIES BEST-IN-CLASS STATUS. Best-in- class companies are those that reported, on average, the highest increases in. Forward-thinking companies. companies today how they score their leads, 99 of them. criteria such as job title, company revenue, and industry. interacts with your company and content.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] Grande Guide to B2B Blogging
    your company’s sales and marketing efforts. company build a blog that’s right for your stakeholders. B2B companies, a blog offers a great way to nurture. blog is right for your company, it helps to understand some of the key benefits of building a. company as an industry expert. Many companies. Your company.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] Frictionless B2B - Creating a smoother customer journey in a world of marketing potholes
    She’s never even been in the company’s data center. company is kicked out of the short list for an RFP because contradictory marketing information and. 94% of customers have discontinued communications with a company because they receive irrelevant. SOME PROOF: Real successes from real global companies. Effortless.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] The Ultimate Guide: Getting started with Social Selling
    company’s brand will. company. how the company operates. case studies show what can happen when a company truly. the prospect company • Maintain momentum through a lengthy. PITNEY BOWES: Pitney Bowes is a global technology company with more. Leading data integration software company. what to want.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement
    countries as per company policy. 1Targeting (That’s on target) A How-To Guide for transforming your database to support effective. segmentation and persona-driven communication and engagement. 2Are you in the market. for a chicken coop? That’s not you.* Unreliable targeting can end a conversation from the get-go. That doesn’t work either.
  • THIRD AND TWO B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    including Merck and Company, GlaxoSmithKline, Wyeth-Aerst, Novartis, NY. research for the renowned Nielsen Company. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. white papers downloadable via high end web.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] The 5 Principles of Engagement Marketing
    Every company has the same mission: to maximize their value. But in our view, your most valuable asset isn't your product, or your branding, or even your team - it's your customers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] How to Increase Conversions With Marketing Personalization
    One-to-One Marketing, or personalized marketing, is the future of how companies will communicate with customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] Closing the Deal: The State of Sales Enablement
    New insight into sales managers' attitudes and beliefs about their company's sales enablement strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] Advanced Marketer's Guide To Salesforce Reports & Dashboards
    A guide for advanced teams and companies on marketing attribution modeling and reporting using data inside Salesforce
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] Hooked: How to Build Habit-Forming Products (An Excerpt)
    Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] Marketing Automation 101: Seven Steps to Success
    Should your company embrace marketing automation? This paper provides valuable insight to help you decide, and specific tips on how to make it successful
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] 8 Clues That Your Company Needs a New Website
    What has your website done for you lately? Are you getting the traffic, leads and sales that you expect and deserve
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Companies] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    They lucidly share how you, in a tech marketing strategy, analysis or implementation role, can harness its energy for your company. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] How to Effectively Use E-mail Marketing to Increase ROI
    Many companies report that the most challenging aspect of successful e-mail marketing lies in finding employees with the expertise to properly develop and implement an e-mail strategy.
  • BLUE FOCUS MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] How SocialStudent Improves Engagement and Collaboration @KatyTroughton #IBMConnection #education
    Just like last year , the event was a great opportunity to meet with many of the prominent women in social business, to hear their thoughts on what the coming year has in store, and to discuss the growing presence of women in leadership roles at forward-thinking companies such as IBM. What do you think of the Peterson Institute’s findings?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] 6 Handy Conversation Starters About Marketing Automation
    According to a study by Ascend2 about marketing technology strategy, 59% of companies do not fully use the technology they have available. The pace of change in marketing technology continues to accelerate and it is more of a challenge today to keep up than ever before. This goes way beyond the lack of a printed manual. Marketing Automation
  • CAPTORA  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] Highlights from Growth Hackers AMA with Paul Albright
    Here are just a few of the great questions he received from the growth marketing community: Sales enablement is a crucial part of scaling and growing a marketing technology company. Growth marketers of the world, we heard your cries and we’re here to help! Sales and marketing technologies that impact the above are worth their weight in gold!
  • BIZIBLE  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] How Pricing Affects Marketing Strategy for B2B SaaS Companies
    While SaaS companies often get grouped into a single vertical, the reality is that they are not one-size-fits-all. Do they serve everyone from mom and pop small businesses to high growth startups to Fortune 500 companies? It’s especially true when thinking about the optimal marketing strategy. Are they in the $10/month range?
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] 7 Tactful Ways of Facing The Horrors of Digital Marketing
    By applying “social listening,” the term used for activities that track online public conversations, you can see the people’s sentiment about your company, news updates concerning your company, and even identify key influencers in an instant. Is it to function as a hub for your company’s ads? Guest post by Philip Masterson.
  • AMPLIFINITY  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] I had 5 awesome C-level sales meetings in one week. Here’s the secret to how I got them.
    The opportunity to meet with current and prospective customers is my favorite part about being a CEO.  As I reflected back on the week and what made it a success, a common thread emerged, REFERRAL – Everyone I met with was introduced to me by someone who knew me and my company and wanted to help. Awesome. Care to further the discussion?
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] Client Newsletters: Do They Belong in Your B2B Marketing Mix?
    This allows you to give your own company spin on what is being shared. Client newsletters can include company events or new products, but the messaging needs to be well thought out. For some, simply sending out emails with current promotions can lead to great click-through rates ( anything over 3.5%) and a decent ROI. Final Thoughts.
  • KAON  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] The Three Most Important B2B Marketing Questions for 2016
    At a marketing conference recently, I asked the attendees (marketing directors and higher-ups from large companies) to tell the rest of the audience what the No. reason was for sales losses at their company—specifically, deals that they should have won, not deals for which they did not have a good solution. Why do we lose?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] Why 9Round should be using SOCi for social media management
    So, while there are so many unique things that SOCi can do , I’m only going to discuss a very unique feature that makes them the darling of multi-family residence management companies, multi-location dental management companies, and national brands: the ability to organize lots of brand locations under one cohesive social media brand!
  • SALESFUSION  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] How to Create a Love Affair Between Sales and Marketing
    B2B companies’ inability to align sales and marketing teams around the right processes and technologies costs 10% or more of revenue per year (according to IDC ). The relationship between sales and marketing can best be described as symbiotic. However, there is a lot to be gained from sales and marketing alignment. Marketing Insights.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] A Special Message for You: The Power of Personalized Marketing
    Kiki Burton, senior manager of product strategy at Adobe, says that many companies are sitting on an “untapped goldmine” of first-party data about their customers. Research by McKinsey & Company found that “ personalization can deliver five to eight times the ROI on marketing spend, and can lift sales by ten percent or more.”.
  • HUBSPOT  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
    lead is a person who has indicated interest in your company's product or service in some way, shape, or form. And from a business perspective, the information the auto company collected about you from your survey responses would help them personalize that opening communication to meet the existing needs of the potential client. right?
  • HUBSPOT  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] How to Generate More Revenue from Advertisers in 2016
    It’s a fundamental question that all top media companies are facing in 2016—and a topic that many publishers are struggling to face head-on: ‘how in the world can we continue to grow as a business with traditional advertising decline in value?’. Across the board, media companies are looking to innovate. The key trend that you’ll see?
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] 9 Content Marketing Myths…BUSTED
    It is a universal truth that a company in possession of a marketing budget needs content marketing. Or is it? Maybe not as much as you think. 10% of organizations are still holding out on using content to market their products and services. As in, 1 in 10 organizations haven’t adopted one of the most […]. Content Marketing
  • ACT-ON  |  THURSDAY, FEBRUARY 11, 2016
    [Companies] Why Customer Experience is the Hot New Thing in Marketing
    Everywhere, companies compete based on product, technology, price. You’ve heard of “customer centric” companies, right? Companies aren’t embracing customer experience because it’s just a cute new marketing term. They engender positive feelings for the company. It largely depends on your company and your audience.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Companies] @KatyTroughton Shows How SocialStudent Improves Engagement and Collaboration #IBMConnection #education
    Just like last year , the event was a great opportunity to meet with many of the prominent women in social business, to hear their thoughts on what the coming year has in store, and to discuss the growing presence of women in leadership roles at forward-thinking companies such as IBM. What do you think of the Peterson Institute’s findings?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Companies] 5 Mobile Insights That Will Change How You Market to Millennials
    In fact, 84% of people surveyed, including millennials, don’t mind when companies collect their data, and 20% expect that ads they are served later will be more targeted as a result of gathered information. Everywhere you go, millennials are looking down at their phones. What are their views on privacy? consumers. Mobile Marketing
  • CAPTORA  |  WEDNESDAY, FEBRUARY 10, 2016
    [Companies] [UPCOMING WEBINAR] How to Build an A+ Team with Barbra Gago
    Vetting potential employees for the right blend of hard and soft skills that your company needs to grow is a delicate, risky process– part art, part science. Shortly after, I was contacted by the VP of Marketing for a company called Genius – a marketing automation platform which then launched me into my career in B2B SaaS demand gen.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Companies] Does Marketing Own the Voice of the Customer?
    This latter approach relies heavily on VoC data, and companies that are good at capturing such data are in fact 89% more likely to incorporate it in their product development efforts. What’s more, companies that are particularly skilled at CCPD actually outperform their competition in several key categories (Figure 1).
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 10, 2016
    [Companies] Five Often-Overlooked Reasons Senior Executives Should Use Social Media
    As the people who are called upon to represent their businesses in public, they can use media like Twitter to communicate important business news and reinforce the image and culture of the companies they represent to the people who matter most to them. “I don’t have time to build my LinkedIn profile. Why would I want to be on Twitter?
  • FATHOM  |  WEDNESDAY, FEBRUARY 10, 2016
    [Companies] Using the New Lead Gen Feature in Facebook
    Remarketing typically yields lower CPCs and higher conversion rates which could result in great revenue opportunities for your company. If you’re looking for a fast, easy, and cost effective way to generate leads outside of traditional paid media advertising with AdWords or Bing, you will want to consider the new Facebook Lead Gen feature.
  • CINTELL  |  WEDNESDAY, FEBRUARY 10, 2016
    [Companies] Live Blogging from the SiriusDecisions Forum on Operationalizing Personas
    “83% of companies are moving towards a more audience-centric approach.” Our own research supports this fact, with only 8.2% of respondents reporting confidence that at least 75% of their company knew/understood their personas. Top Challenges Related to Buyer Personas. The Role and Importance of Personas. What Can We Do?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 10, 2016
    [Companies] Social Listening: Harness Marketing Insights from Consumer Conversations
    This webinar featured Kevin Hack (@ kevinhack ) head of Social Intelligence in Global Digital Marketing Advancement at The Hershey Company, Kendra Simpson (@ Kfoley ) Director of Communications at Kohler Company, Drew Neisser (@ DrewNeisser ) founder and CEO of Renegade and Will McInnes (@ willmcinnes ) Integrated Marketing Analyst at Union+Webster.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 10, 2016
    [Companies] 10 Social media metrics every marketer needs to know
    Rob Petersen is President of BarnRaisers, a full service digital marketing company that builds brands using proven relationship principles and ROI. Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Thanks to all our sponsors! Like this post?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Companies] What Marketers Can Learn from Super Bowl 50
    Thanks to companies like Amazon, your audience now expects a personalized experience with each and every brand they interact with. The majority of companies that advertise test several messages prior to the big event. And as a marketer, participating in the Super Bowl can be your dream come true or your worst nightmare. Simplicity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Companies] Are marketers getting lost in the Dark Funnel?
    The good news — as with all trends and shifts in the world of marketing — many technology companies are starting to build solutions to address the radical new way customers engage and buy from brands today. My company, gShift , launched one of the first smart URL system, kontextURLs. How did this person hear about us?
  • ACT-ON  |  WEDNESDAY, FEBRUARY 10, 2016
    [Companies] #SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing
    But the company’s traction nevertheless offers us an important place to start in reflecting on the strides brands made during this year’s Super Bowl in their social media promotions (and the lessons that lie therein for us marketers). 1. If you’re anything like the 111.9 billion media impressions overall. Engage Followers in Real-Time.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] Marketing Confession: I Didn’t Watch Super Bowl 50
    This does not mean that I’m totally unaware of them. I got promoted glimpses across the social media I frequent, my inbox is filled with links to posts focused on the “best” ads, and many companies (Doritos being the stand out for me), took their advertising game to Twitter early, offering to reward the best tweet on game day.
  • BIZIBLE  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads
    High volume leads for the technology industry is not surprising as these companies likely invest heavily in growth and demand. As with new companies, the mantra is growth at all costs. Statistical models in sports and marketing attribution have a lot in common. Both are technologies that improve forecast accuracy. Conclusion.
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    But getting to a state of persona nirvana is easier said than done. There are many steps along the way – after you’ve created personas – that can mean the difference between a high-performing persona strategy and a failed one. Related reading: Why Personas Fail. Here are 17 things the top performers do really well.  Core attributes. 1.
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] Trust Issues in the Marketing Industry: A Road Map to Rebuilding Relationships
    The Nielson Company. Marketers and agencies don’t trust each other – CEOs don’t trust marketers and customers don’t trust advertisements. It’s a self-perpetuating cycle that is hard to break. In sum, the entire marketing and advertising industry is tainted by an aura of distrust. Fournaise Marketing Group. The McCarthy Group.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] The Need for Leads: Why Marketing is the Perfect Wingman for Sales
    For many companies, there isn’t enough accountability for lead generation, nurturing and conversions. Historically, the two “top guns” of customer engagement have never really seen eye-to-eye thanks to a long time rivalry fueled by their ego and perpetuated by differing metrics. The Customer Journey Has Changed Over the Years. TL;DR Recap.
  • HALEY MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] Staffing Webinar: Ten Tactical Tips To Boost Sales Performance
    About the trainer: Scott Love helps staffing and recruiting companies get more business from better clients, and at higher rates and fees. Roll up your sleeves and get ready for an action-packed webinar filled with content-rich nuggets of gold. In this webinar, you will learn ten tactical ideas that can take your sales to your peak level.
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] Blog Disclaimer
    For the most up to date information, prices, offers and more offered by our company, please visit our website. Please be aware that information provided by Lead Liaison’s Revenue Generation Blog is subject to change. Any opinions expressed within the blog are those of the author and not necessarily held by Lead Liaison itself.
  • ANNUITAS  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] 3 Demand Generation Lessons Learned in 2015
    The personalities and styles are always different and sometimes, even the culture as we work with global companies. One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. also get to meet new people and build long-term relationships with my clients’ marketing and sales teams.
  • VIDYARD  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] What B2B Marketers Can Learn from Super Bowl 50 Ads
    Want an example of a company that does this in spades? Check out Taulia’s content – they’re an accounts payable company that isn’t afraid to laugh at themselves and their industry. The big lesson here comes from the opportunity for interaction with your customers. Need some tips for using UGC in your marketing? Blog Video How-T
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] 3 Reasons To Bid On Unprofitable Keywords
    If your company sells power tools, hand tools, and other home improvement supplies, you should bid on keywords such as “how to build a house” or “home makeover ideas” to reach potential customers early in the cycle. The lower the CPA, the better the perceived performance. Competitive Conquesting. Longer Buying Cycles.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] B2B Video Marketing Done Right
    Start planning how to create video for your company now. It can serve as a natural “get to know” conduit between prospects and a company/its employees (humanize the brand; reinforce key messages such as “There are real people who take your call 24 hrs/day.”). It provides a forum for company thought-leaders and visible employees.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] 4 Elements that drive B2B direct marketing results
    Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. First,  start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. Do You Know the Basics? So with that in mind, this blog is focused on the basics. If
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] 3 Ways to Make Your Brand Fashionable
    There’s always going to be another company that offers something similar to your product or service, so it’s important that your customers feel a strong tie to your brand. Supplying potential customers with user-generated content gives them the tools they need to believe in your company. Just Put your customers on a pedestal.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] Why We’re Thinking About Messaging Apps All Wrong
    The companies leverage an integration between Messenger and Zendesk to funnel messenger requests directly through their support channels. When you look at the unique ways in which companies like Everlane, Zendesk, and LINQ are starting to use messaging apps, it's not hard to see how this permeation could begin. Likely not.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] What to expect when you’re expecting #MarTech next month
    There’s still time to enter the Stackies up until March 11 — just make a 16×9 slide that shows how you visualize your company’s marketing technology stack and email it to sbrinker@chiefmartec.com before the deadline. So I am thrilled that 100 marketing technology companies are exhibiting and sponsoring this upcoming MarTech.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] 45 Phenomenal Email and Mobile Marketing Stats
    adults prefer communication with companies to happen through email. adults — 72% — prefer communication with companies to happen through email. Across all age groups, email is the preferred method of commuicating with companies (with about three-quarters of consumers/buyers choosing this). And 72% of U.S. Enjoy! billion by 2019.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] How to Use Instagram for Your Business [Free Ebook]
    While other social media sites like Facebook, Twitter, and LinkedIn each serve their own purpose, Instagram is a platform where you can show your company's human side. Instagram for business has become an essential element of social media marketing. That's why Hubspot and Iconosquare teamed up to bring you How to Use Instagram for Business.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    As the company (which later sold and is now FedEx Office ) grew, it necessarily began to pay more attention to its branding. At some point on your timeline, your company begins to grow up and your brand matters enough for you to polish it (if necessary) and then make sure it’s being used consistently across your entire organization.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 9, 2016
    [Companies] 4 Ways to Survive a Social Media Disaster
    So, it’s no surprise that companies experience social media disasters. More than 90% of businesses maintain two or more social media channels. That’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s message. Social Media Customer Satisfaction & Loyalty Strategy
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Companies] At #IBMConnect, @Jeff Schick Demos #IBMVerse and Unveils #ProjectToscana IBM #SocBiz
    Employees at any company have a variety of notification and messaging tools at their disposal, but these tools rarely add up to a unified, intuitive experience. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 8, 2016
    [Companies] Why Marketers Shouldn’t Let Bureaucracy Stop Them From Implementing Call Tracking
    Companies – especially large ones – move like giant ships, which is to say hard to turn, difficult to steer and even more challenging to manage. Every single representative at every single marketing company has to fight to cut through the corporate bureaucracy. Loathe it or believe in it, corporate bureaucracies are unavoidable.
  • FATHOM  |  MONDAY, FEBRUARY 8, 2016
    [Companies] Why The New York Times Will Always Have Better Content Than You (If You Don’t Read This Blog)
    The fact that most companies will never see content as a key revenue driver means that the majority will never take it seriously enough to do it well. Many companies are “doing content marketing” (and not doing it well) because it’s something they hear about a lot and don’t want to be left out. The New York Times is successful.
  • BIZIBLE  |  MONDAY, FEBRUARY 8, 2016
    [Companies] The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing
    Competition is fierce in the B2B space, so it’s crucial that you actively nurture your leads during this time, keeping your company at the forefront of their considerations as they progress down the purchasing path. Compare Your Company to Competitors. Your leads may spend months considering whether they’ll make a purchase with you.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Companies] Top 5 Marketing Skills
    ”  When 57% of the buying research happens before they contact you (Source: B2B’s Digital Evolution ), digital marketing will ensure that potential customers find your company during the buying process through banner ads, remarketing, SEO, PPC and more. Content Marketing: Today every company is a media company.
  • CINTELL  |  MONDAY, FEBRUARY 8, 2016
    [Companies] A Framework for Optimizing Personas
    71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Customer centric companies are 60% more profitable than non-customer centric organizations Source: Deloitte & Touche. The framework has four stages.
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