• THE B2B RESEARCH BLOG  |  WEDNESDAY, JANUARY 18, 2017
    [Companies] Secrets of the fastest growing B2B marketing agencies
    The post Secrets of the fastest growing B2B marketing agencies appeared first on Circle Research - B2B market research company. B2B marketing agencies are in rude health.  But some agencies out-perform even these healthy benchmarks.  What’s their secret? They’re all B2B specialists.  They’re all UK centric.  They all focus on three sectors.
  • ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [Companies] 5 Content Marketing Predictions for 2017
    Does your company’s website have a resources page featuring white papers, case studies, and other types of educational content? Each day, the company broadcast with a new influencer and essentially told their story through each one. As a group, marketers are doing pretty well with content marketing. Video will rule the roost. But why?
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Companies] Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
    One company leading that futuristic charge is software giant Salesforce, which announced its new AI late last year, aptly named Einstein. Though the project is still in its early stages, the company, like many Silicon Valley giants, sees AI as central to its future. How are you thinking about that with regard to Pardot? Exactly.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Companies] 5 Insane Advantages of an Inbound Website Redesign
    The most successful companies are present in the first half of this journey — their websites help educate buyers throughout the sales cycle. Let me ask: What are some of the biggest problems you're having with your website? have trouble demonstrating ROI from my website and tracking meaningful analytics. They're entwined. How does that work?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Companies] Content Marketing and Sales Alignment: 5 Mutual Benefits
    Okay, so maybe the last item in the list is a bit of an exaggeration, but it’s a fact that many companies isolate their marketing and sales teams from one another. When I think of the biggest rivalries, I think Red Sox vs. Yankees, Sega vs. Nintendo, Microsoft vs. Apple, and sales vs. marketing. Broken and/or flawed processes (42 percent).
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Companies] [New Report] 2017 State of Human Resources: Content Consumption and Demand Report
    Analysis into the active HR personas, HR content consumption trends, and the most in-demand audiences of HR companies was completed using the NetLine B2B content syndication lead generation network that processed more than 8.5 million leads in 2016.
  • INFER  |  TUESDAY, JANUARY 17, 2017
    [Companies] Leveraging AI for Sales & Marketing – Beyond the Hype
    Companies use this technology to predict which leads will become customers based on traits or behavior that indicates their likelihood to buy, then make decisions on how best to pursue those opportunities. Predictive analytics helps companies prioritize the use of their sales and marketing resources.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Companies] 11 Free Sales Tools to Pump Up Your Pipeline
    Used for: Gathering details on executive structure for private companies. Owler is a unique company database that focuses less on minute company details and more on executive information. As a salesperson, you only get so many minutes in the day. We all do, really. But what happens when you don’t have a big budget? Streak.
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Companies] Lead Liaison Opens It’s Doors to Partners
    While we strive to give our clients every tool that they could possibly need to be successful, we recognize that there will be some areas outside of our wheelhouse – where other companies do it better. Up until this point, the marketing automation company has been more than a little selective with the partnerships they have pursued.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Companies] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    On Copyblogger , Sean D’Souza talks about product pricing by relating it to an experience early in his career: Many years ago, when I consulted with a company that sold beds in a store, we’d take customers around the store. Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Companies] What We Learned From Our First Year on Medium
    Our “planet,” comprised of our website and blog, continues to fuel our company’s growth at a higher rate than any other marketing tactic. We’ve long admired the transparency of companies like Buffer who make a practice of openly sharing their own experiences and data. That planet is your website. Content becomes your magnet.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Companies] How to Deliver a Presentation That Commands Attention From Senior Management [Free Guide]
    room full of higher-ups has a completely unique agenda and way of evaluating proposals due to their responsibility for the success of the company -- and many of us marketers don’t know how to tailor our presentations to their preferences. It’s got tips on: Defining the why behind the what to make your audience sit up and lean in.
  • ACT-ON  |  TUESDAY, JANUARY 17, 2017
    [Companies] What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise
    Another great scene in the movie is when Hanks, who by now has been made a vice president at the toy company, is in a room with a bunch of other executives, listening to a presentation for a new product. The executive responds by showing Hanks a sales chart and explaining that the company is the market leaders in active toys. Only …  .
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Companies] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    Well, instead of thinking of our audience as a bunch of businesses, or marketing departments, or sub departments – we thought, what would grab an individual person’s attention, regardless of company or position? Go do the thing now, please. You know, fill up the board. Fill it up with some really interesting things. Please.”
  • KEO MARKETING  |  MONDAY, JANUARY 16, 2017
    [Companies] New Guide Delivers 2017 Digital Marketing Trends
    As online technology continues to advance, more B2B companies are embracing the digital future of marketing. Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Creating an effective 2017 Marketing Strategy. About KEO Marketing. For more information and to request a complimentary marketing audit visit [link]. KEO News
  • CHIEFMARTECH  |  MONDAY, JANUARY 16, 2017
    [Companies] A brief introduction to network science math in marketing
    Can I just take a moment to say how cool it is to have a “chief mathematician” at a marketing technology company? The following article is a guest post by Tyler Foxworthy , who is the chief mathematician at DemandJump. Data-driven marketers recognize these clusters as competitive ecosystems. Moving Forward. Thanks, Tyler!
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Companies] 3 Ways To Research Companies For Personalized Video Sales Outreach
    In 3×3 research, find only 3 pieces of contextualized information about your prospect, the company or the industry that you plan on using in a sales conversation. Your prospect’s company webpage. Securities and Exchange Commission that gives a comprehensive summary of a company’s financial performance.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Companies] How to simultaneously attract new prospects and retain loyal customers
    B2B companies tend to focus more resources on attracting new customers than retaining current customers. Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. Should they be two separate initiatives, or can they overlap?
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Companies] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    The budget was enormous, the stakes were high, and you delivered the results your company wanted to see. It’s very unlikely, in the early stages of implementing a company-wide strategy, that these numbers will even come close to generating a positive ROI for your company. Measure Short-Term Success. Marketing ROI
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Companies] Content shock re-visited, the content marketing myths and realities
    Some of this increased competition is coming from big company executives who compose articles crafted by a support team of writers and PR agencies. In terms of company content, Facebook is largely pay-to-play today (although there are many exceptions). Contact Mark  to have him speak to your company event or conference soon.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Companies] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world. January 2017.
  • THE B2B RESEARCH BLOG  |  MONDAY, JANUARY 16, 2017
    [Companies] B2B marketing agencies optimistic about BREXIT
    The post B2B marketing agencies optimistic about BREXIT appeared first on Circle Research - B2B market research company. I’ve been rummaging around the data underpinning this year’s B2B Agencies Benchmarking Report and was pleased to see how healthy the agency community is. Let’s hope that the optimistic majority are proven right.
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Companies] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Read the full  report  from Gleanster and Act-On to learn more about what separates leading organizations from the rest, and find out how top companies are taking control of the full customer lifecycle with new metrics, technology, and a refined focus.  . You can focus your resources on what’s working and adjust or eliminate what’s not.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 16, 2017
    [Companies] This is the week that was in B2B: from workplace intrusion to millennial meltdown
    If you think that's value for money - one tech company was reportedly charged £6k last year for a short meeting with the Estonian president in a luggage room. Fitness, body language, tone of voice, even team communication patterns are being tracked thanks to a company called ahem, Humanyze. Read more here. Be afraid, very afraid.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Companies] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • MI6 MARKETING AGENCY  |  SATURDAY, JANUARY 14, 2017
    [Companies] B2B Content Marketing Trends for 2017
    This is a must read for B2B focused technology companies. Content marketing strategy : whether companies have one, if they’re aligned with company goals and how successful their strategy is. Over 2,500 B2B professionals participated in this research study from various industries, company size and role.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Companies] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    Each company has its own IP address, which provides you the ability to target entire accounts with your message instead of just the one person that visited your website. Since each company has its own dedicated IP address (or many), it is easy to identify the collective by looking at IP addresses. Using cookies. Buying power.
  • CONTENT STANDARD  |  SATURDAY, JANUARY 14, 2017
    [Companies] How to (Finally) Simplify Your B2B Marketing Technology Stack
    The digital world is full of needs that companies are hoping to solve, and the result is that your brand is already caught in the middle of too many options that do too much or too little to actually matter. The VP of marketing at a B2B technology enterprise sits in her office. The space is cleanly decorated, sparse, and tasteful. Right?
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Companies] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Gary Vaynerchuk acquires women’s publisher PureWow (17:20): The new year started with an agency acquisition of a lifestyle digital media company. Rants and raves include Tom Brady and long-form content. This This week’s show.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Companies] Expand your Offer Strategy to Increase SEM Performance
    However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice. Otherwise, when buyers finally do start to contact vendors, you may not even be part of the conversation. Actually, I know why it is.
  • KAPOST  |  FRIDAY, JANUARY 13, 2017
    [Companies] Here’s How to Get Closer to Your Audiences with Storytelling
    Where can your company or storytelling team add additional value? Technology is reinventing and democratizing storytelling. According to one forecast , the number of global smartphone users is expected to be 2.1 billion as of the end of 2016. Get inside their minds. Understand their pain points. See how they communicate with one another.
  • CONTENTLY  |  FRIDAY, JANUARY 13, 2017
    [Companies] ‘The iPhone Turns Ten,’ and 4 Other Stories You Should Read
    It seems like every new tech company has to present itself as “disruptive,” lest it fade into obscurity. For the companies that achieve disruption it certainly is, at least financially. Selected by Joe Lazauskas, editor-in-chief. If it was a novel, it would probably be banned in more conservative towns. Esquire: A.J.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JANUARY 13, 2017
    [Companies] The Power of Unsolicited Pitch Letters
    These brief, tailored messages – sent either by email or snail mail – have not only enabled us to maintain a consistent pipeline of clients; but more importantly, we’ve built a practice consisting of high-value companies and people that we wanted to work for. Lacking this insight, you have no tangible basis for an effective pitch letter.
  • BIZNOLOGY  |  FRIDAY, JANUARY 13, 2017
    [Companies] How brands use promotional clothing [infographic]
    Quality is definitely an important factor for any branded merchandise your company gives away because even though it is not your product, it still represents your company so should be top quality. Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales. Like this post?
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [Companies] How to Create Powerful Customer Testimonials Using Video
    Smart companies create customer testimonials. That’s exactly what Tim McManus from video production company Hed Hi Media spoke about at this year’s Viewtopia , the Video Marketing Summit. If you want to sell to the executive level at any company, they will want to see the ROI of your product, and these metrics can help.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 13, 2017
    [Companies] Do You Respect Your Customers? Cultivating Customer Loyalty in 2017
    It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. Real talk: I love REI. When I want to get my outdoor adventure on, REI is the place I turn to. My relationship with REI is more than merely transactional, however.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Companies] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    But growing companies can hold themselves back when they grow beyond the tools that they use. We can create smart lists that pull audiences based on data already housed in the system, and as we bring in new leads, we can build and update all kinds of information—from geographic location to company name and industry.
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Companies] 8 Ways to Maximize the Value of Online and In-Person Events
    That’s why it’s important to implement a system that can evaluate leads based on key business criteria ‒ including job title, company name, industry, and indicated interests ‒ and then prioritize them for follow up. 47% say these events provide valuable opportunities to engage with multiple customers and prospects.
  • LEADERSHIP  |  FRIDAY, JANUARY 13, 2017
    [Companies] What Type of Leader Are You?
    This style of leadership can work well when steering a company in a brand new direction. Leadership is a hot topic on all sorts of business websites and in business magazines, so I thought that today I’d do something a little different and talk a bit about the different ways of leading. The 6 Leadership Styles. Pace-Setting Leader.
  • HINGE MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Companies] Brand Personality: An Approach for Professional Services
    Or it can be consciously crafted to evoke a range of feelings about the company. Professional services firms aren’t exactly known for their personality. In fact, except in creative services like advertising and graphic design, many firms seem to think their clients expect a grim-faced gravity from their service providers.
  • HG DATA  |  THURSDAY, JANUARY 12, 2017
    [Companies] HG Data Featured in The Top Entrepreneurs Podcast
    He chooses companies who are either number one or two in their industry based on revenue or customer base. Nathan : I’m actively looking for a data partner to use at my company TheTopInbox.com. magazine recently ranked the show the #1 business show for business people. Why did you choose to interview HG Data? Nathan : 9 or 10 usually.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Companies] 7 Companies That Should Buy Medium, Because Why Not?
    Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. Or maybe the company will turn its user base into a giant freelance network and try to steal Contently’s business. So what happens now? Salesforce. Amazon.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Companies] How to Create a Content Promotion Plan in 3 Steps
    It will help your target audience solve a real problem, and it will establish your company as a credible expert. In 2016 alone, 42.5% of companies planned to increase their content marketing staff levels. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. Choosing your channels.
  • FATHOM  |  THURSDAY, JANUARY 12, 2017
    [Companies] [Webinar Recap] How OhioHealth Navigates Google’s Paid Search Ecosystem
    In his nine years at Fathom, Castro has spent 4 years working primarily with healthcare organizations including health systems, assisted living and senior living facilities, and health insurance companies. Missed our webinar? We’ve got your back. You can find the most important information from the webinar below—or you can  watch it now.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Companies] Facebook May Have Just Ushered in a New Era for Mobile Video
    For years, Facebook has denied that it’s a media company. Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. It’s not a traditional technology company. companies. But over the last few years, that position has become less tenable.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Companies] How to Plan Marketing Content Around Event Promotion
    And they’ll see your company name. All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Or some combination of the above. So how can you keep the content flowing before, during, and after your event?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Companies] 8 Steps to Open a Baidu PPC Account
    As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. While businesses don’t need to have their website hosted in mainland China, companies do have to ensure the site can be opened in mainland China and have adequate site speed. Final Thoughts  .
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Companies] 8 Steps to Open a Baidu PPC Account
    As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. While businesses don’t need to have their website hosted in mainland China, companies do have to ensure the site can be opened in mainland China and have adequate site speed. Final Thoughts  .
  • BIZNOLOGY  |  THURSDAY, JANUARY 12, 2017
    [Companies] Digital marketing directions: key trends driving digital in 2017
    How successful companies are leveraging those trends to improve their brands and business. Tim’s award-winning work over the last 15 years for companies like Wyndham , Charles Schwab , and others has generated billions of dollars in online revenue. Are you confused and frustrated by the rapid pace of change in digital marketing?
  • CONTENT STANDARD  |  THURSDAY, JANUARY 12, 2017
    [Companies] Why Financial Services Brands Need Content Marketing Now More than Ever
    Major financial services companies aren’t putting relevant content out there, and what she finds doesn’t seem to meet her needs. At one company’s landing page about inheritances, she’s turned off by the inaccessible language. She chooses a small company with a reputation for its personal touch.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Companies] 9 Handy Business Calculators That’ll Make Your Life Easier
    Those who run the budget at companies must ensure return on investment from every activity that they put dollars behind -- otherwise you wouldn’t have resources to do your job. Have you ever sat in a meeting and been asked, “Well, how much is that [insert necessary marketing tool or program to grow business] going to cost?”.
  • HALEY MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Companies] Want to Double Your Staffing Firm’s Bottom Line in 2017?
    But if you think back over the past few weeks, you can probably remember a service interaction in which a company representative was less than courteous to you (maybe even downright rude). Regularly remind everyone in your company that you really do have your customers’ satisfaction at heart. Sound like a lofty business goal? Be nice.
  • TYPE A COMMUNICATIONS  |  THURSDAY, JANUARY 12, 2017
    [Companies] The Secret Phrase that Jump Starts Creativity
    Are companies fertile with fabulous ideas because they woo creative people? January 12, 2017 by Carla Johnson Great ideas seem to be a chicken-or-the-egg conundrum. Or is it the creative. read more. Creativity & Innovation Carla Johnson Creativity Dr. Min Basadur Innovation Type A Communications
  • ACT-ON  |  THURSDAY, JANUARY 12, 2017
    [Companies] Anatomy of an Infographic
    Also, consider if you have resources to make the infographic interactive – to turn it into a showpiece on your company website, for example. “Infographic” was a hot marketing buzzword a few years ago. But, far from being a temporary trend, these handy communication aids have been around for ages. What is an infographic? Let’s dissect those.
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Companies] How to Protect Your Business from Cyberattacks
    Security companies such as Symantec and Arbor Networks have warned there has been a significant increase in the number of cyberattacks on businesses in the last year. It appears that hackers are refining their skills faster than security companies can improve their products. Contact your insurance company about submitting a claim.
  • KAPOST  |  THURSDAY, JANUARY 12, 2017
    [Companies] Debunking 5 Agile Content Marketing Myths
    Agile Marketing: It’s Not Just For Tech Companies. Just because you can’t start with a week-long, company-wide transformation workshop doesn’t mean you can’t start. In case that’s you, allow me to present a few recent headlines: Agile Marketing: The Future or Fluff? Why Agile Marketing Should Be A Focus For CMOs Now.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 11, 2017
    [Companies] 2017 - “The Year of Value”
    Despite these challenges, most organizations are not investing enough time and effort into their value messaging and selling initiatives, with 60% of companies indicating their programs need improvement, or moreover, a major redesign. Unfortunately, you can’t leave Value to chance. The good news, the research is crystal clear.
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [Companies] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    The video parodied the show’s most prominent families with commercials for fake companies, such as Air Targaryen. The marketing team also undertook a company-wide SEO initiative to educate employees on how and where to share company content. A Clinton running for president. The Full House cast on TV. ”).
  • BIZIBLE  |  WEDNESDAY, JANUARY 11, 2017
    [Companies] Getting Started with Marketing Attribution Analysis
    Note: this conversion rate isn’t perfectly accurate because one company can have multiple contacts/leads, but can only be one opportunity -- but it suffices for a rough channel analysis.). Marketing attribution offers rich, new data by connecting marketing efforts to metrics throughout the entire funnel, all the way down to revenue.
  • LEANDATA  |  WEDNESDAY, JANUARY 11, 2017
    [Companies] How Sales Ops Can Get What It Wants
    The result is Sales Ops practitioners are spending more and more time trying to understand what solutions are the best fit to make their companies successful. Buying stuff ought to be fun, right? Especially when you’re not spending your own money. It’s a long and complicated process, not to mention hard work. Maxey is pretty typical.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 11, 2017
    [Companies] How Content & SEO Marketers Can Help Each Other Be Successful
    Picture it: A content marketer spends hours upon hours creating an insightful, helpful, and eloquently-written long-form blog post that is perfect for a company’s target audience… but no one sees it. We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. Next up?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 11, 2017
    [Companies] 5 ways to use graphics to illustrate a complex idea
    For instance, introductory or explainer videos can be useful for innovative companies that want audiences to quickly and easily understand the brand’s value proposition. Logos are not the only graphic that companies can use to build their brand. Check out these five ways to include them in your next presentation or article.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Companies] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    The move earned the company praise for its transparency. Brands at the forefront of the trend—think Red Bull and Marriott—have moved completely beyond the “company news in a press release” model. Your brand voice is more than just a press release. Earned vs. Paid vs. Owned. Paid media refers to exposure you paid for.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Companies] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Take note of each agency’s “personality” and how it aligns with your company’s brand. Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself. There are many reasons to consider hiring a digital marketing agency.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Companies] Trade Libel: If you can’t say something nice, make sure you have proof
    Let everyone at your company know that slamming the competition is not allowed. Everyone at your company needs to understand your policy on discussing other brands, products, and companies. You will take disciplinary action against employees, contractors, interns, or anyone else working for your company who violates this policy.
  • DISCOVERORG  |  WEDNESDAY, JANUARY 11, 2017
    [Companies] [VIDEO] The Value of Sales Intelligence vs Data
    There are a lot of sales and marketing data providers out there. Everyone talks about their solution slightly differently – they offer contact data, verified data, sales intelligence , etc. What’s the difference between all of these terms? Watch the Video: Data vs Verified Data vs Intelligence. It is what it is. It just is.
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Companies] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    Because the average B2B company participates in six different social media networks, the chances are great that you’ll reach these consumers more effectively. 3. One artist, for example, drew the company’s watches intertwined with his work. People have always looked to peers to help them make decisions. The goal? Send social signals.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2017
    [Companies] Do People Still Read? How Offsite Content Attracts Quality Readership
    We’ve covered the importance of blogging on behalf of your company , and we stand by it. As my colleague, Sam Mallikarjunan, writes in “ Why Medium Works ,” it can take up to six months of consistent publishing on your company’s blog before it gains significant traction. and "Will AI take over our blog?". But why? Jackpot. What’s Next?
  • KEO MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Companies] KEO Marketing Presented “Big Heart Award” from Big Brothers Big Sisters of Central Arizona
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. Community Organization Honors Partner KEO Marketing for Exceptional Engagement. PHOENIX, Ariz.,
  • KAPOST  |  TUESDAY, JANUARY 10, 2017
    [Companies] 7 Tips on Sourcing Internal Content to Give Your B2B Organization a Boost
    Internal stakeholders each have a unique perspective and level of experience regarding products, services, and customers, as well as a vested interest in the overall success of the company. Meet quarterly to review consumer insights, data, company revenue goals, and sales needs. It’s the perfect storm of value, right? Who are they?
  • CONTENTLY  |  TUESDAY, JANUARY 10, 2017
    [Companies] The Content Marketer’s Guide to Lead Generation
    We’ll also examine: How forward-thinking companies have taken innovative approaches with their content. According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing. However, simply publishing an insightful blog post isn’t enough to generate leads or revenue.
  • HALEY MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Companies] 10X Thinking…and the Staffing Industry
    HLI), a genomics and cell therapy-based diagnostic and therapeutic company focused on extending the healthy human lifespan. In the field of commercial space, Diamandis is Co-Founder/Co-Chairman of Planetary Resources, a company designing spacecraft to mine asteroids for precious materials. 10x Thinking…and the Staffing Industry.
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Companies] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    Regularly testing will help keep your company fresh and make sure your marketing efforts continue to thrive instead of stagnating Instead, you must find ways to ensure that your marketing campaigns are actually effective, and learn which tactics work best when targeting the specific businesses you’re trying to lure.
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Companies] Why the Loss of LinkedIn SlideShare Lead Generation is a Good Thing
    Yes, maybe you saw high top of funnel volume, but if 75% of the leads did not match your company’s accepted job function, job level, company size, or industry, how far did these campaigns actually take you? So LinkedIn decided to shut down the SlideShare Lead Generation product. So many questions without answers. It’s a New Day.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Companies] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    While we didn’t segment or tally responses by company type, we found that, overall, marketers are showing signs of success with implementation and use of marketing technology when compared to last year. Do you see it becoming feasible, even for smaller B2B companies? How have you seen Martech specifically benefiting B2B marketers?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Companies] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    While we didn’t segment or tally responses by company type, we found that, overall, marketers are showing signs of success with implementation and use of marketing technology when compared to last year. Do you see it becoming feasible, even for smaller B2B companies? How have you seen Martech specifically benefiting B2B marketers?
  • HALEY MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Companies] Your New Year’s Marketing Resolutions
    Any unsolicited emails could bring a fine of $10 million!  It’s probably a good idea to take a look through your list and see if there are any Canadian companies on it.  Even if you are far away from Canada, some companies might be based in Canada with American offices.  We will have more detailed information on this in the coming months.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 10, 2017
    [Companies] Digital Asset Management in the Martech Cocktail
    Top-performing brands already recognize that a superior customer experience is intrinsically tied to the quality of their digital channels, and companies that sell tangible products effectively tie together in-store and digital shopping experiences. DAM is now fully embraced by the C-suite as a key enterprise application. Key Benefits.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Companies] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    Executive Communications: Send weekly update messages to your entire company using full-screen webcam recording mode, or highlight the priorities by sharing a slide. ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. About Vidyard.
  • LEAD LIAISON  |  TUESDAY, JANUARY 10, 2017
    [Companies] Buzzwords in Marketing Automation: Account-Based Marketing
    Instead of casting a wide net in order to appeal to all kinds of companies, those who use account-based marketing define a set of target accounts and then concentrate on those accounts. Account-based Marketing: its meaning and how it relates to marketing automation. part of the series  Buzzwords in Marketing Automation. Simple Definition.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2017
    [Companies] Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017
    Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. The above is an excerpt from the Executive Summary of a new report from Constellation Research.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Companies] Introducing ViewedIt: Supercharge email conversions with the power of personal video
    It should come as no surprise that 62 percent of millennials prefer to watch a video from a company than read text. Click. Trash. Click. Trash. If you have an email account, you know this routine too well. The average business user receives nearly 100 emails per day , and most of that is generated automatically. Enter ViewedIt.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Companies] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. Some of your keywords might bring in a lot of new leads, but you need to evaluate whether those campaigns and keywords are generating actual sales for your company. Don’t Focus Solely on Conversions.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Companies] 5 Bold Ideas for Content Strategists in 2017
    Without the vision to think bigger and better, companies usually get lost in content shock. You’re a high-level thinker. problem solver. And a communicator worth an audience’s attention. So, you understand why bold ideas matter in content strategy. People used to vote with their wallets, and now they vote with their time. If you […].
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Companies] 9 Essential Tips for Researching Your Next Content Campaign
    Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Smart marketers gotta do research. Scope Out Successful Campaigns. Come up With a Theme.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 9, 2017
    [Companies] Artificial Intelligence, Virtual Reality, and Government Control: Perfect World or Perfect Storm?
    One point that I think does need more discussion is how companies like Facebook , Google , Apple , and Amazon have a natural tendency to take over more and more of each consumer’s experience. That precisely matches my current set of obsessions. The Times didn’t make that connection among its three articles. But depth may add credibility.
  • BIZIBLE  |  MONDAY, JANUARY 9, 2017
    [Companies] How To Plan, Execute & Measure a Direct Mail Campaign
    Direct mail can set your company apart. We worked with a printing company to orchestrate the production and distribution of the boxes. In the closing months of 2016, we wanted to run a campaign that would impact sales opportunities and help our sales team have a great Q4. We decided on a direct mail campaign. Planning. Execution.
  • CONTENTLY  |  MONDAY, JANUARY 9, 2017
    [Companies] Print Is Still the Most Trusted Type of Ad
    But when reliable publishers feature content from trusted companies, consumer trust grows by 41 percent. Some people claim print is dying. As a journalist, I don’t really like these people, even if they may be right. So it was comforting to find out that consumers still value print, at least when it comes to one crucial metric.
  • KAON  |  MONDAY, JANUARY 9, 2017
    [Companies] 3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps
    As fast as companies are developing these apps, they are also noticing a quick decline in usage. So remember, the most successful apps are transformational because they deliver continuous engagement platforms for people that matter, at every stage of their journey with your company. When marketers create an app, there is no “end date.”
  • CONTENTLY  |  MONDAY, JANUARY 9, 2017
    [Companies] Marketers Are Sabotaging Their Content Programs
    And that’s because it’s so crucial to everything we do, especially if you want to evangelize your content efforts within your own company. As a company, we’ve come to believe in content plans so much that we baked them right into our software so any contributor working on a project can see it. It’s just logical.
  • BIZNOLOGY  |  MONDAY, JANUARY 9, 2017
    [Companies] Modeling B2B video content on micro-learning
    Here are six, as listed by the eLearning company, Swift. You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. What is micro-learning? It’s said to be a “learner-centered” approach. Micro-learning course design. Like this post?
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Companies] 6 Awesome Sales Call Conversation Starters
    Any B2B or SaaS company’s sales team likely battles to either get prospects to pick up, or move pipeline further—or both. Know the person and company on the other end. Know the company, their particular role, who they might report to, and what they are like as a person. We do this because we know the struggle is real. Be honest.
  • CONTENT STANDARD  |  MONDAY, JANUARY 9, 2017
    [Companies] What Makes Content Appeal to Global Audiences? 3 Lessons in International Content Strategy
    Within just eight years, Airbnb has evolved into a $30 billion company with the help of a surge in the sharing economy’s popularity and an incredibly comprehensive glocal content strategy for travelers around the world—now in 191 countries. Besides the beautiful photos, she returned with some intriguing insights.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Companies] 4 Effective Methods to Increase Your Survey Response Rates
    If you’re a company looking to market a new brew to a niche audience, use survey logic to send those who select “Never or almost never” to a set of questions tailored to their answer choice. Author: Audra Sorman If you build it, they will come…right? When it comes to surveys, not necessarily. The Main Message: Make Them Feel Special.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 9, 2017
    [Companies] The five great questions of content marketing
    The challenge I face is how to educate my company-wide content writers to produce engaging, cost-effective content for our target audience. Contact Mark  to have him speak to your company event or conference soon. . By Mark Schaefer. recently attended a conference where marketers wrote about their single biggest challenges. ” 5.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 9, 2017
    [Companies] This is the week that was in B2B: from broken funnels to abject failure
    Given less than 1% of leads ever generate revenue for B2B companies, he argues the B2B funnel is well and truly broken. As we said goodbye and good riddance to 2016 and welcomed the New Year with open arms, the B2B world was alight with predictions and opinions on what 2017 has in store. Whether you agree or disagree, read his argument here.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Companies] Which Blogging Tactics Produce the Strongest Results? [New Survey Data]
    For three years running, Andy Crestodina -- the w eb design and development company's co-founder -- and his team have surveyed 1000+ bloggers about how they create content and compiled their findings into blog posts, infographics, and SlideShares. When it comes to business blogging, how much time do people put into creating posts? hours.
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