• B2B MARKETING MENTOR  |  TUESDAY, APRIL 15, 2014
    [Companies] Our 5 Favorite SFA Software User Interfaces (UIs)
    If you click on “Accounts,” for example, they will change to list your company’s sales accounts by organization, and choosing one of those will cause the tabs to display affiliated documents and contact details. It’s up to you to choose the one that best suits your company’s unique needs and preferences. Microsoft Dynamics CRM.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Companies] Matching Marketing Technology to Business Strategy: A Starting Framework
    It’s true that customers today expect every company to track their interactions and respond intelligently across all touchpoints.† company strategy company strategic choices marketing technology strategy marketing technology choices marketing technology topics low cost provider (online retail) • marketing: stress value to customer inc.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, APRIL 15, 2014
    [Companies] Fixing Your Sucky Website Step Three: The End Game
    Not a web platform integrator and, certainly, not your marketing automation company. 'Here is our final look at fixing sucky websites. In Step One , we cleaned up the obvious stuff like broken links and old content. Step Two had us updating images and fixing navigational dead ends. But that was just window-dressing. Not a web design firm.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 15, 2014
    [Companies] Cut Through the Red Tape of Consensus for B2B Buying Decisions
    'This headline caught my eye - 53 Percent of B2B Fortune 500 Companies Use Marketing Automation - so I clicked through to read it. Mathew makes the point that these enterprise companies are not light in the wallet, but that the process of getting through all of the red tape to get a deal done is exhausting. Reason #1: Lots of Red Tape.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Companies] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    I''ve said it before , and I''ll say it again: Writing for a company publication is hard. It conflicts with the company''s brand messaging. The content highlights weaknesses in the company''s products/services/vision/mission. The content''s topic is controversial and will reflect back on the company -- not just the writer.
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Companies] Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]
    You’ll walk away with a concrete plan for growing your company in the age of the self-directed buyer. our company need not get tossed overboard in the sea change. Company News Manufacturing black hole information overabundance lead generation lunch & learn NitroMojo WHEN:  Thursday, May 8 (11:30 a.m.–1:00 00 p.m.).
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Companies] How to Find Elusive B2B Buyers
    This is why they don’t answer the phone and why they use personal email addresses to download your online offers that don’t reveal their company name, address and phone numbers. 'Okay, it’s time for a little honesty. How many of your potential buyers want to hear from you on an unsolicited basis?  messages from clients.
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [Companies] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    We have seen too many companies approach the Value Gap with product centric value propositions that don’t resonate with real buyer challenges, or generic, one sized fits all value messaging that don’t personally connect and resonate with buyers. Indeed. First you need to ignite the buying journey. We see this all the time in the classroom.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 15, 2014
    [Companies] 4 Content Marketing Blogs That Can Help You Improve Your Writing
    Designed to teach people how to “create killer online content” as opposed to “bland corporate crap to fill up a company webpage,” Copyblogger serves up 5-6 new articles a week about what’s currently working in online marketing. To me, it felt a lot like busy work. mean, anyone who can read a book can also write a book report. Overit. Curata.
  • E-QUIP  |  TUESDAY, APRIL 15, 2014
    [Companies] Is Your Firm Serious About Its Values?
    The most successful companies typically have a strong set of values that guide all corporate activity. Are there any consequences for these individuals not supporting the company''s values? That''s what reinforces the notion that the company really does stand for something. Not usually, especially if they are key performers.
  • EMAGAZINE B2B BLOG  |  TUESDAY, APRIL 15, 2014
    [Companies] Why eMagine Considers WordPress the best in the CMS Race
    WordPress can grow with your company needs. 'While eMagine does develop websites on a variety of CMS platforms, we primarily uses WordPress as our platform of choice. So, we developed our own CMS (called EZedit). WordPress used to be thought of a as just a blogging platform. Not anymore. AND, why should you use a CMS to build your website?
  • LEADERSHIP  |  TUESDAY, APRIL 15, 2014
    [Companies] What’s Your B2B Marketing Mission?
    These ‘fantasies’ are in fact, very serious missions and each one is being diligently worked at in Musk’s different companies. And it doesn’t stop there—he actively participates in brainstorms and internal workshops to ensure that his company is not just different , but better than the rest. 'Start Thinking Out-Of-The-Planet!
  • ANNUITAS GROUP  |  TUESDAY, APRIL 15, 2014
    [Companies] What is the International Association of Privacy Professionals? Why Should Marketers Care?
    Companies from diverse sectors of the economy have experienced privacy backlash. 'I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components.  Q: The IAPP is a mystery to most marketers.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 15, 2014
    [Companies] How to Increase Employee Retention in Inside Sales
    Our company has seen a much higher retention rate than my previous employers. 'Employee retention seemed to be a taboo subject at my old sales jobs. If sales managers didn’t speak about it, the problem would simply not be a problem. It wasn''t uncommon to see about 50% of new hires exit the organization after 6 months. Pretty simple one here.
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 15, 2014
    [Companies] B2B social media – a two horse race?
    appeared first on Circle Research - B2B market research company 'Social media is time consuming.  The average B2B marketing department spends 17% of their time on it. It seems that social media, in B2B at least, is a two horse race. In 2013 Twitter had the lead by a nose.  But hold on, who’s this coming from behind?  It’s Google+. 
  • SALES CHALLENGER  |  TUESDAY, APRIL 15, 2014
    [Companies] Get Your National Sales Meeting Messages to Stick
    At the meeting, companies use visual elements to remind attendees of the theme and create a brand around it. Three of the member companies we spoke with design logos and color schemes to better deliver the theme at their national sales meetings. Also, read our blog post on The Do’s and Don’ts of National Sales Meetings.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Companies] Remember LinkedIn for social media marketing
    LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Don’t name it after your company, don’t use your pledge name from college, and don’t use the handle you used back in the AOL days — unless it’s what you use everywhere else. Completely Fill Out Your LinkedIn Profile.
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Companies] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    Palo Alto-based TCV is one of the largest providers of growth capital to premier technology companies, and has significant experience investing in late-stage, high-growth companies. TCV also has invested in such companies as Netflix, Expedia.com, and Orbitz.com’s parent, Travelport Ltd. The timing is excellent. It’s paid off.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Companies] If You’ve Got It, Use It (Data, That Is)
    But before marketers get overly concerned with BIG data, I’d like to see more companies do something interesting with, well, data. Today, I’d like to share a story about how another company, Fandango, is taking data – and personalization – to an entirely new, multi-channel level. 'Author: DJ Waldow “Big data” is hot. In Conclusion.
  • VIEWPOINT  |  TUESDAY, APRIL 15, 2014
    [Companies] Finding That Entrepreneurial Spirit And Maintaining It Even When You’re Big
    One of the featured speakers was Josh Linkner, founder and CEO of Detroit Venture Partners , whose company enables startups in the infamously dystopian town. What he did talk about was an eye-opening presentation about how to bring the “startup mentality” to enterprise companies. Small companies embrace risk and urgency. Youch!
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Companies] Why the First Rule of Culture Is Misguided [SlideShare]
    'Over the past year since we released HubSpot’s Culture Code , I’ve learned some hard lessons about company culture, the hardest of which was that culture is like Fight Club. But, we came to learn that articulating and communicating company culture is not pointless -- it was actually exceptionally productive. every time.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Companies] Staying Relevant with Social and Content in the Battle over Breakfast
    With all of this talk, one might wonder what other fast-food companies are doing to join in the social conversation. In addition to the war on breakfast, the company is also using targeted content marketing in its pursuit of millennials. So what can your company learn from all of this marketing mayhem? Going after the youth.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 15, 2014
    [Companies] The best marketing insight I’ve received in the past 5 years
    think the most human content and the most human companies will win in this competitive world. Will the most human companies win? think the most human content and the most human companies will win in this competitive world. Will the most human companies win? ” His reply: “Be more human.” Human. think so.
  • 3D2B  |  MONDAY, APRIL 14, 2014
    [Companies] Quick Tips to Make Sure the Best B2B Leads Don’t Get Lost in the Marketing/Sales Void
    Marketing, on the other hand, focuses on generating leads and think their job is done once they’ve entered the lead into the company’s customer relationship management (CRM) system. Good marketing leads need to be nurtured so that when they are ready to buy, they are more likely to turn to your company than a competitor.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 14, 2014
    [Companies] Know a #SocBiz Leader You Admire? @TheEIU Wants to Hear From You ~ @TheEconomist
    My fellow members of the board and I have been charged with helping to define what leadership looks like in this emerging realm and to identify key individuals inside companies who are showing the world how to deploy social business strategies to achieve extraordinary business success. 'Do you know a Social Business Leader ?
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Companies] Heartbleed Bug: What You Need to Know
    'By now you’ve probably heard the buzz and received more than a handful of emails from various companies about the Heartbleed bug. You can also use a tool like the one created by LastPass, a password management company, to check if a site was vulnerable, but again, you should confirm this directly with the company.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Companies] Duane Reade's Social Media Mistake Might Cost Them $6 Million
    'Note to self: Never mention a celebrity on Twitter from a company account. Here''s what they posted on Twitter (Facebook''s post was almost identical): The company''s tweet links to a entertainment blogger''s article on Heigl, not the Duane Reade website. That''s more money than most companies have in their marketing budget.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 14, 2014
    [Companies] LinkedIn Product and Services Pages Discontinued
    LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Products & Services tab is just what it sounds like – a place to describe in detail what a company offers. Showcase pages allow a LinkedIn member to follow something a company is showcasing.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Companies] The Purpose of Repurposing Content
    Most companies will have multiple buyer personas -- different types of people who are an ideal fit for different portions of your business. 'Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. After a minute or two, we started grouping them into themes. typical brainstorming tactic.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Companies] How to Unlock the Lead Generation Power of Your B2B Website
    If you read a lot about B2B marketing like I enjoy doing, you would think that every company is generating leads from their websites , filling their sales pipeline to the point of bursting, breaking sales records and growing fast. But the truth is there are lots of companies that aren’t quite there yet. Landing Pages. Forms. Workflows.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Companies] The Right Way to Answer a Work Email
    Keep your company''s efficiency in mind, not just your own. 'Here is an email exchange that just happened between Joe Chernov , our VP of Content, and me. Joe: Why don''t we have social share buttons on landing pages (or at least the page I''m seeing)? link] hubspot.com/content-creation- templates ? Joe: This is how you answer a question!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 14, 2014
    [Companies] The End Game: How to Create Opportunities Early In Inside Sales
    Jigsaw is also a community of millions of B2B decision makers; a continuously updated and most importantly accurate place for data, it includes all company information you may need when building your pipeline. 'With a family background in sales, it’s no wonder I love competition, organization, and numbers. Send out a mass email campaign.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 14, 2014
    [Companies] 4 Qualities of Fast-Moving, Change-Making Companies
    With his kind of experience, he’s witnessed every sort of marketing initiative and has picked up on the kind of qualities companies need if they’re going to move fast to reach big goals and be change-making players in the game. Be present in the goals of your company and work to make change when you see opportunity. Purposeful.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Companies] After an Event: How to Connect and Follow up on Email + Social
    That way they won’t accidentally unsubscribe, mistake you with another company, or worse, think your email is spam. 'In the world of digital marketing, it’s easy to forget that some email addresses are collected in person. Now what? The Welcome Message. Consider a show discount or offer. Segment your new list. Personal follow-ups.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Companies] How to build brand trust – 4 essential steps
    Sadly the level of trust around the world has declined dramatically over the past few years – just look at the way people see the government, CEO’s, foreign countries with corruption, our Congress, and many brands (company and product/service). 'What??  You’re kidding!!  You just can’t trust anyone anymore!! Too source:  Webbed Feet.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 14, 2014
    [Companies] The Importance Of Storytelling In Social Recruitment
    Social Recruiting brand Business company content customers department Facebook Game image influence media objectives potential primary start story strategy time tweet video 'Humans have an emotive response to stories. This begins in youth with kids stretching and testing the imagination. Fix it.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Companies] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Every industry has a set of people who are deemed influential—maybe they are the CEO of a leading company, an author, a blogger, or a speaker. Every company should have a mix of content that they are creating. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. Newsjacking.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Companies] Which Company Should You Actually Work For? [Quiz]
    Other times, you''ll kiss a bunch of frogs before landing a job that you love doing every day, at a company with a culture you love. Whether you need ideas on where to land your next gig, you''re curious to see if you''re at your dream company, or you just can''t resist taking any personality quiz you come across, give this a spin.
  • FATHOM  |  MONDAY, APRIL 14, 2014
    [Companies] Purpose-Driven Marketing for a Purpose-Driven Economy
    Indeed, consider the premise of Simon Sinek’s “golden circle” : The most successful companies/people are the ones that know why they are doing business and make that motivation clear to those who buy in. 'Aaron Hurst speaking at Fathom, 4.8.2014. Does your organization have a purpose? Does it shine through in your marketing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 14, 2014
    [Companies] Almost everything I knew about starting a business was wrong
    There was one young woman — 26 years old — who had already started three successful businesses — a restaurant, a clothing line, and a publishing company for children’s books. ” After thinking for a moment, I said, “Dear Mark: You don’t know s**t about business.” ” Why would I say that?
  • MARKETING ACTION  |  MONDAY, APRIL 14, 2014
    [Companies] Using the Unsubscribe Process to Grow Your Company
    However, did you know that you’ve got a solid opportunity to better your company with the unsubscribe process? It’s possible (and important) to use those who don’t like your company – to help you better your company, so this happens less often in the future. Not to mention the legal requirements…). Do NOT wait that long.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Companies] 83 Exceptional Social Media and Marketing Statistics for 2014
    Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). Fast Company ). Fast Company ). ”).
  • VIDYARD  |  MONDAY, APRIL 14, 2014
    [Companies] The Modern Marketer’s Mission: Become an Agent of ROI [Infographic]
    Average cost per marketing-generated lead is $93 for companies using video. Companies using video require 37% fewer unique site visits to generate leads. 'Based on research by the Fournaise Marketing Group , over 70% of marketers failed to deliver quantifiable results for their marketing efforts in 2013. It’s serious business.
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Companies] How Can Content Marketing Generate Leads?
    By internal content, think of content that is created for on-website promotion, not as internal company memos and policies. 'Content marketing is in essence, the creation of content to promote your brand. Content marketing can come in many forms including video, social media, written page copy, infographics, and blog content. . Checklists.
  • HUBSPOT  |  SATURDAY, APRIL 12, 2014
    [Companies] The Definition of List Segmentation [In Under 100 Words]
    For instance, you can segment your contacts based on psychographics, demographics, industry, company size -- you name it. 'List segmentation is exactly what it sounds like -- you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set. email marketing
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Companies] How to Grow Your Email Contacts Organically
    About half of B2B companies spend at least 10% of their marketing budgets on email, and email marketing’s ROI has been found to be 127%. Company name. 'The benefits of email marketing have been proven time and time again. Here are a couple notable statistics. in return. So, how do you attain and build this list? Online events.
  • PAUL GILLIN  |  FRIDAY, APRIL 11, 2014
    [Companies] Marketo Tells How to Use Social Media for Lead Generation
    'I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. They report encouraging results.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 11, 2014
    [Companies] Addressing Anonymous Negativity as Secret App Gains Traction
    “Unfortunately, small organizations or small companies can be the biggest victims. Instead of trying to determine whether or not to respond while in the middle of a situation, Agnes recommends that companies determine what to do ahead of time by developing a response flowchart. Small businesses are vulnerable. Be prepared.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 11, 2014
    [Companies] The Future of Social Customer Service: Seamless Customer Experience
    'These days,  customer service is ruled by the customer rather than companies; it is the customer who relentlessly determines how he wants to be helped, not the other way around. It’s subsequently extremely important to provide customer service at the right touch point, whether it be on Facebook or on your website. paragraph? Or am I missing.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Companies] Marketing Trend Watch: 2014 Planning Survey
    The same goes for B2B transactions – even if you’re selling to a company, you need to influence the individual decision makers on multiple fronts. Physical events (like tradeshows, user conferences, or roadshows) were the third most popular overall, but we also noticed that they were more popular for bigger companies than smaller ones.
  • ENGAGE  |  FRIDAY, APRIL 11, 2014
    [Companies] A Mother of Reinvention
    According to Cone Communications’ 2012 Corporate Social Return Trend Tracker, 86 percent of consumers said they were more likely to trust a company that clearly reports on what Cone calls its “corporate social return” (CSR). And as media changes so rapidly, so do the attendant opportunities for those willing to experiment.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 11, 2014
    [Companies] 6 Fundamental Value-Based Selling Tips
    Find out about the company, find out about your contact person (without triggering a stalking alert!). Follow Mike on Twitter @MikeKamo. Some say selling is an art form. Others claim sales is a science. believe there is a bit of both in the craft of salesmanship. There is one element that is common to each side of the debate.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Companies] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    The problem with having a company like Google that essentially runs a monopoly on search traffic is that they can literally create and kill companies, jobs, and entire industries by making slight tweaks to their algorithm or reporting functions. That''s a lot of power for one company to wield. Yes, you read that correctly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 11, 2014
    [Companies] How Do You Tie Your Content Back to Your Vision?
    They have personal brands as big as some companies. They have personal brands as big as some companies. 'By Aaron Crowther, {grow} Community Member. ve just sat through two-days of speakers at Content Marketing World in Sydney. On the whole, it was a good conference – interesting. love listening to smart people.
  • MARKETING ACTION  |  FRIDAY, APRIL 11, 2014
    [Companies] Mind the Spam Trap: New On-Demand Webinar Helps You Avoid Being Blacklisted
    It happens to the best of companies. 'You just got blacklisted. Now what? Even global players – Disney, Facebook, DMA, Citibank, and many others – have been sucker-punched by the blacklist, despite allocating staggering budgets to avoid such headaches. Why should you care? Two reasons. Which squashes your conversion. What can you do about it?
  • ENGAGE  |  THURSDAY, APRIL 10, 2014
    [Companies] Royal Content Across the Pond
    British companies are embracing content, and have been for a while, and they are executing it effectively. 'I’m writing this from sunny Naples, Fla., right on the beach, at the Custom Content Council ’s annual conference. But the most interesting insight into content marketing didn’t come from this sunny Florida locale. Brand building.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Companies] Your Customers Are Calling You. Are You Picking Up?
    Even with all of these easy ways to communicate, old habits die hard when people want to reach a company. elieve it or not, people still pick up the phone and call companies. but not all companies have someone there to answer their calls. When on an inbound call, people want to talk to someone from your company immediately.
  • CHRIS KOCH  |  THURSDAY, APRIL 10, 2014
    [Companies] Why Brand Journalism Must Die
    know what you’re thinking, “Oh here goes the burnt-out old journalist on a self-righteous rant about the sanctity of his beloved profession” (some prefer not to put journalism in the rarefied company of the medical or legal professions and therefore call it a trade; if you’d seen my SAT scores you’d probably agree). It’s marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Companies] Marketo Conference: Small Changes, Big Picture
    The company also announced a deal to use Acxiom data for personalization and, somewhat more interesting, to coordinate advertising messages purchased through Acxiom with email and Web site messages delivered by Marketo. That’s why at Marketo, we think that a marketing platform should come from a company 100% focused on marketing.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Companies] 7 Tips for Creating a Home Page that Establishes Trust
    'As the buying cycle continues to shrink and change due to technology and other factors, it’s become vitally important that a company’s website help establish trust, reputation and authority in the eyes of the prospect. If these elements are lacking, prospects will simply leave to find another potential company. Blech. Hmmmmm.
  • ANNUITAS GROUP  |  THURSDAY, APRIL 10, 2014
    [Companies] 5 Mistakes Companies Make When Automating Their Marketing
    The scenarios goes like this: Company A buys marketing automation and decides in order to get the most value from their investment they need to set-up their lead scoring model, some lead nurture campaigns and develop buyer personas. '*This article first ran in VentureBeat on April 2, 2014. According to Raab Associates, Inc. billion.
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Companies] What is the True Value of Social Engagement?
    Many companies today get caught up in the ways to increase engagement and not the value associated with that engagement. 'Measuring social impact on a retail client is one of the hardest things to do.  The first thing you need to do with social channels is set up goals. You have to create goals that have a clear impact on the business. 
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Companies] How to Write Survey Questions: 7 Things NOT to Do
    It seems simple to sit down and craft a list of questions -- whether a recent conference your company put on or the viability of a new product line -- but. 'Writing a survey from scratch is no walk in the park. it''s just not. The Art of Asking Survey Questions: 7 Survey-Writing Don''ts from HubSpot. 1) Don''t write leading questions.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [Companies] 5 Insightful B2B Content Marketing Strategy Videos
    72% of companies who blog weekly have acquired customers through their blog. B2B has to stop being boring : Pulizzi highlights the importance of writing to the audience like they are consumers because in essence, the readers are just humans, regardless of whether they’re buying for a B2B or B2C company. Enjoy!
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Companies] How to Use Your Sales Team to Create Better Buyer Personas
    'Buyer personas, which model the personalities, behaviors, motivations and pain points of potential customers, can be a useful tool for shaping your company’s marketing strategies. What kinds of companies do buyers work for? Company information. So, how can you create buyer personas that actually work? Here’s what I found.
  • EMAGAZINE B2B BLOG  |  THURSDAY, APRIL 10, 2014
    [Companies] Heartbleed Bug – What is it and should you be worried?
    For large companies such as banks, brokerage firms or other large e-commerce websites who use OpenSSL, it could potentially be very bad. As of now, most companies have gone unscathed. Yesterday news broke about a security flaw in OpenSSL , a popular encryption standard used to protect sensitive data transmitted on the Internet.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 10, 2014
    [Companies] In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking
    It is imperative for companies to leverage the rise of mobile technology and track interactions sourced from smartphones. This means customers are not only browsing brand information from their smartphones and tablets, but searching for nearby companies to seek out assistance or purchasing opportunities. in 2013 to 69.4% Double win!
  • BLOG MY CALLS  |  THURSDAY, APRIL 10, 2014
    [Companies] Direct Mail and Call Tracking: How Money Mailer Saves Clients With LogMyCalls
    Money Mailer is a direct marketing agency serving local businesses and Fortune 1000 companies. Call tracking is critical to what we do as a company,” says Mike Hiskett, Senior Vice President of Operations. When Hiskett arrived at Money Mailer he realized the company was using a variety of technologies to track success. It works.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Companies] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    Partner with others in your ecosystem to really expand your expertise as a company. He shows an example of an email he received where the CEO of a company addresses him personally. Does HUMAN work for every company, every brand?  'Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 10, 2014
    [Companies] From MAGNET: Find New Talent
    In addition, in preparation for the summer WBLE program, MAGNET is currently seeking companies that will welcome a student to shadow an employee for  just one or two days, to learn about the company’s products or services. You can visit MAGNET online at manufacturingsuccess.org. Prep: One- and Two-Day Shadowing Events. Welding.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Companies] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    Every company starts somewhere, and you don''t always need to nail your logo, colors, or tagline on the first try. Today, Blockbuster takes the simplified approach, offering videos on demand to compete with companies like Netflix and Hulu. 'I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Companies] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    'Employees at B2B companies know that LinkedIn is the B2B network. In 2004, when I was running digital marketing for a financial services company, one of my project managers told me he had joined LinkedIn. asked him what it was. His answer? It’s kind of a digital rolodex that connects people. Well, a decade later, I am a believer.
  • BLOG MY CALLS  |  THURSDAY, APRIL 10, 2014
    [Companies] A Case Study: How a SaaS Integrates Call Tracking
    NES) lead management system tracks and captures every lead for property management companies in Canada’s rental housing industry—an $80-billion market. The NES proprietary lead management system monitors, tracks and directs each contact generated by a company’s advertising, showing results in one dashboard. Challenge. Implementation.
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Companies] 5 Ways of Ensuring Real ROI in Social Media
    That argument has been won by those who use social as a tool for engagement and brand awareness: a 2013 Aberdeen Group study , for instance, found that 70% of leading companies generate highly valuable inbound traffic through their social pages. Be clear about what ROI means for your company and your efforts. 5.      Stay useful.
  • 3D2B  |  THURSDAY, APRIL 10, 2014
    [Companies] How to Avoid the Black Hole of Sales Leads
    recent Forrester Research study confirms that companies that actively qualify and nurture leads will have 50 percent more prospects that are “sales-ready,” and their cost-per-lead will be 33% lower. Respond quickly, and you’ll be in rarified company as only 37 percent of the 2,241 U.S. 'Are Sales Driven by Numbers or Quality?
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Companies] 7 Questions Marketing Leaders Should Be Asking Their Employees
    It keeps your company ahead of the curve and at the forefront of the industry. 'In order to grow a strong, successful marketing team, you need to have a team of effective marketers who deliver real results. How do you make sure that every member of your team is measuring up? What new initiatives do you plan to try next month?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Companies] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz. To sum things up, GTCR has bought itself a very competitive marketing automation product for small to mid-size companies.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Companies] Google's Keyword Encryption Coming to PPC Data Near You
    It seemed like the company was taking up a "pay-to-play" model for keyword data. 'These past six months, Google''s been a hypocrite. They encrypted keyword data for organic search , but left AdWords keyword data untouched. which didn''t seem to be very Googly. Google AdWords reports should remain unaffected. Bummed? What''s a Marketer to Do?
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Companies] Chicago Mayor Rahm Emanuel and Local CEOs Talk “What Works” In Chicago Tech and Business
    Now, she says, governments are shifting their focus: framing the market and creating opportunities for entrepreneurs and allowing themselves to be more engaged with bright young companies who then take the reins for growth and job creation. When we study success,” Peter Scher of Chase observed, “it’s instructive.”  It certainly was. As Prof.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Companies] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Choose the company you work for with care. That said, make it clear that your loyalty is implicit – if you’re paid what you’ve asked for, you’ll be highly dedicated to the company. 'Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. All in all, it was an unequivocal success.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Companies] SlideShare Presentation — Finding Experts: Why & How Clients Find Visible Experts
    'In both our research and our day-to-day experience, we’ve repeatedly seen that when professional services buyers require expertise, they tend to search for professionals who have achieved a high profile and outstanding reputation in their marketplaces. What benefits do they see? Enjoy! Follow us @hingemarketing and join us on LinkedIn.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Companies] Needs-Based Marketing for Executive Buyers Today
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Cari Zoch , Marketing Manager at Avention , a company that offers real-time, actionable B2B data to deliver 21st century business info, solutions for sales, marketing and research. 3) Give them insight that even they didn’t know about their own company.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Companies] How to Reduce Your Call Tracking Costs
    In other words, how can you decrease the amount you pay your call tracking company--us or anybody else? The problem is that many, many, many call tracking companies require users to buy session-based number pools. 'Obviously the value of call tracking data is significant. The insight gained from call tracking is critically vital.
  • FATHOM  |  WEDNESDAY, APRIL 9, 2014
    [Companies] Selling with IBS … It Isn’t What it Sounds Like
    “We did research on ‘Company ABC’ and have strategies to increase online sales by 22-45.%. 'The life and times of a sales rep, in my experience, can be best described as a roller coaster marathon. The highs are high and the lows are low, but one thing is for sure … it doesn’t stop. Why are you here?
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 9, 2014
    [Companies] 7 Email Etiquette Rules to Send By
    Nothing stains your reputation faster than an email full of misspellings and grammatical errors, says Chas Hendricksen, a marketing analyst at technology company Benchmark Systems. Not only does that defeat the purpose of your email and potentially cost you sales, it also drops your credibility as a company. We didn’t think so.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Companies] 6 Ways to Use Call Tracking in Your Call Center
    We are not trying to compete with those companies. 4) IVR - If you don''t have an IVR (Press 1 for Sales, Press 2 for Customer Service) call tracking companies provide IVR. These tools are robust and powerful. They are also expensive. LogMyCalls is not meant to replace the big iron software of the large call center.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Companies] Tear Down This Wall Between Ad Tech and Marketing Automation
    For example, for every 100 people that visit a company’s website, typically about one person discloses their personal information. 'Author: Robin Bordoli Twenty-seven years ago, President Ronald Reagan uttered the iconic phrase, “Tear down this wall.” The Ad Tech World. Broad reach.  Anonymous cookies.  Paid channels.  Narrower reach.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 9, 2014
    [Companies] Are You Getting Your Sales Force Involved in Social Media?
    Here are four things salespeople can do that will help marketing by using social media: LinkedIn  - Make sure all your folks are on LinkedIn and their profiles include a uniform and concise description of the company. Messaging should be on your business and the solutions your company offers. Make sure they know you have a blog.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Companies] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    Even though brands can only post photo collages from their iPhones at the moment (Android and Twitter.com versions should be available soon), this new feature is great news for companies looking to try new things on their social media accounts. 8) Showcase Your Company Culture. 'More marketing doesn''t always mean better marketing.
  • SYNECORE  |  WEDNESDAY, APRIL 9, 2014
    [Companies] Determining Your Goals: Tips to Get You Started on a Website Redesign
    desire to simply increase website traffic is never an adequate goal as gaining more visitors does not necessarily mean you will meet any of your business objectives; for instance, you may receive a high quantity of low quality traffic through visitors who never engage with the company. Design the organizational structure of your website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Companies] 7 Essential Mobile Apps for Marketers
    See what the competition’s doing, or shake things up in your industry by taking a cue from companies in a more creative field. See what the competition’s doing, or shake things up in your industry by taking a cue from companies in a more creative field. 'By Kerry Gorgone, {grow} Contributing Columnist. have 87 apps on my iPhone. Toggl.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 8, 2014
    [Companies] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from  Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues. Netflix?
  • BLOG MY CALLS  |  TUESDAY, APRIL 8, 2014
    [Companies] Are You Paying Too Much for Call Tracking?
    Call tracking companies generally have an ala carte billing system. Watch out for companies charging exorbitant prices for numbers and minutes. Some call tracking companies will charge a setup fee. Watch out for companies that only offer Session (Keyword) call tracking. 'How much should your call tracking be costing you?
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 8, 2014
    [Companies] B2B Marketers Need a Fresh Perspective
    'In response to my last post, Product is Not the Hero of a B2B Company’s Story, Michael Webb asked a great question. Product is Not the Hero of a B2B Company's Story ). My gut response is short-termism and a failure for companies to get out of their own way. And I'm not sure companies really know what to change.
  • WRITESPARK  |  TUESDAY, APRIL 8, 2014
    [Companies] White Papers: Refresh or Write Fresh?
    Promotes a major product or service that will continue to be sold by your company. The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* For many technology marketers, once a white paper is written and posted it''s instantly forgotten.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Companies] Content ROI Is a Myth
    In fact, measuring content by placing a single monetary value on it will mean a lot of companies fail before they even get started. Content being used for a company''s TOFU strategy should: Help to grow your audience on social channels and get them engaging with the content you publish. The Indicators of Content Success.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Companies] Getting Started with Content Marketing Strategy in 5 Easy Steps
    If you are a B2B software company, you want to get more people to request demos, trials, and licenses for your software. 'It isn’t hard to find information these days about taking your content marketing to the next level. Where do you actually begin? First, let’s define content marketing. Conversion rates. Do they love ice cream?
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 8, 2014
    [Companies] 4 Tips to Modernize Your Call Center Customer Experience From Start to Finish
    In fact, did you know a mere 2% increase in customer retention has the same financial impact on a company as a 10% reduction in cost? Making call centers more efficient and effective in converting sales revenue can also have a positive impact on customer retention, customer satisfaction, and cross-selling or up-selling company offerings.
  • LEADERSHIP  |  TUESDAY, APRIL 8, 2014
    [Companies] Spring Clean B2B Lead Generation in 5 Easy Steps
    presentation you made internally to your team does not have to go into the company archives. 'Refresh, Recycle, Repurpose, Refinish, Recreate. Finally some warm temperatures, April showers, baseball season opens again, food and wine festivals, and generally speaking, the joy of spring. In the world of business, Q1 is over.
  • ANNUITAS GROUP  |  TUESDAY, APRIL 8, 2014
    [Companies] Marketers May Just Be Their Own Roadblock to Reinvention
    If just one company would provide messaging to my responsibilities versus my title, I would be very likely to buy from them.”  Continuing along this theme, only 14% of those surveyed said they knew how they could reinvent themselves. The core reason that marketing’s role needs to change is the way the buyer has fundamentally changed.
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