• GREAT B2B MARKETING  |  FRIDAY, JULY 25, 2014
    [Companies] Do Multiple Authors Create Better Marketing Content?
    Rather, the point is that good marketing communication appears as if it is written from one human being to another, not from a company to a bunch of faceless prospects. 'I just read an interesting newsletter article titled “Copywriters: should you guarantee your clients results?” written by noted copywriter Bob Bly.
  • FATHOM  |  FRIDAY, JULY 25, 2014
    [Companies] Data Dictionaries: Why They’re Important for Every Company
    Many people seem to be aware of the fact that data dictionaries are important for their company, but can’t say exactly what they are or why they’re important. Data dictionaries play a crucial role in ensuring a company’s data management system—e.g., 'What is a data dictionary? CRM—is accurate and reliable. Constraint information.
  • HUBSPOT  |  FRIDAY, JULY 25, 2014
    [Companies] Would Your Employees Care If You Were Fired? Inside the Market Basket Story
    It''s any company''s worst nightmare. Other companies that pay their employees much higher than average are Trader Joe''s, Spanish supermarket chain Marcadona, convenience store company QuikTrip, and, you guessed it: Market Basket. The CEO serves the Board, and the Board directs the company. 'Empty shelves. Arthur T.
  • MARKETING ACTION  |  FRIDAY, JULY 25, 2014
    [Companies] Sales and Marketing Alignment: the Essentials
    You both have to put the company goals and a commitment to cooperation ahead of turf squabbles and egos. The definitions should include demographic information (such as company size) and behavioral information (such as requesting a demo of your product). During these conversations, both parties should focus on a few specific areas.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Companies] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. Buzzfeed recently launched their newest version of the “What City should you Actually Live in” quiz. Still think this isn’t for you?
  • ENGAGE  |  THURSDAY, JULY 24, 2014
    [Companies] Emo Marketing: Why Is Everyone Crying?
    Thai communications company TrueMove H’s Giving campaign emulates the brand’s message that pure giving, or giving without the expectation of something in return, is “the most powerful form of communication.” 'It’s no secret that one of the ways into your audiences’ hearts is by actually tugging on their heartstrings. Everyone needs a hero.
  • CRIMSON MARKETING  |  THURSDAY, JULY 24, 2014
    [Companies] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    Today, marketers must demonstrate how marketing will contribute to the company’s top-line revenue growth, or be prepared to change careers.      . Some companies are even assigning quotas to marketing and compensating marketing executives on meeting those quotas. . 'The days of marketing as a necessary cost center are numbered.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Companies] Foursquare Unbundles; Appeals to a Audience Exhausted by Social
    new update came July 7 th with this note from the company: My guess is, however, that the unbundling wasn’t aimed at this dedicated user base. 'I’ve never been big into Foursquare. just didn’t have time for it. But I’m intrigued once again, given the buzzin’, or rather swarmin’, around Foursquare’s recent big move. Apps Get Focused.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Companies] 25 Must-Tweet Inspirational Quotes From Inbound Experts
    4) “Great companies start because the founders want to change the world. 'When do you feel most inspired? Lots of people feel most inspired at events. It makes sense -- you''re surrounded by tons of interesting people and listening to fascinating speakers. You come away feeling renewed and energized. 1) “So the pie isn''t perfect?
  • LEADERSHIP  |  THURSDAY, JULY 24, 2014
    [Companies] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    In order to improve or maintain your good reputation – as well as your company’s status – on LinkedIn, please refer to the following section. 'As we know, LinkedIn can be a valuable and effective form of B2B lead generation. Have you asked yourself these questions recently? How effective is my LinkedIn profile?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 24, 2014
    [Companies] Market Basket Employee Protest – Why Values Matter
    In his July 20, 2014 Financial Post article, “ Seven lessons corporate CEOs need to learn from small businesses ,” Rick Spence writes that big companies need to retain a human touch. “Consumers today,” Spence writes, “want to do business with companies that reflect their values.” ” Yep. cents.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 24, 2014
    [Companies] Why Willy Wonka Should Not Be Your Business Model
    Willy Wonka’s example of locking the factory doors and cutting off all communications is a drastic one, but many companies still don’t actively engage with their customers, and when they do, it is often one way: we speak, you listen. It’s a Two Way Street. By just taking the time to engage with a customer. General online marketing Tips
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Companies] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    I’ve worked with companies that handled billions of dollars in daily turnover and can honestly tell you that no one treats a couple hundred million like it’s pocket change. 'You think you’ve got e-Commerce SEO problems? The Panda penalty, that is, if not the $200 million hit. The lesson: Don’t do that. Check it out.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 24, 2014
    [Companies] Using Social Media to Recruit New College Grads
    'Attracting students and young graduates has often been a top priority for companies, even before buzzwords like “employer branding” or “brand ambassador” emerged. Yesterday: Traditional … Continue Reading. Using Social Media to Recruit New College Grads by Laurianne Laval - Maximize Social Business.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 24, 2014
    [Companies] Considering Starting a Blog?
    company blog, like any other communication initiative, is a commitment. Marketing Tips Public Relations blog company blog corporate blog goals marketing plan Rachel Kerstetter should a blog be a part of your marketing plan start a blog 'By Rachel Kerstetter, PR Engineer. Who else is competing for my audience’s attention? Slides.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Companies] Do B2B Companies Really Need to Be on Facebook?
    'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. B2B companies need to use these social media platforms to achieve higher level business goals that others in the organization are tracking and supporting. Can a B2B company quit Facebook? Step 1: Twitter.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Companies] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    ” They typed in the name of my company using a search engine or maybe just the browser bar. 'Though Google gets roughly 3.5 billion searches a day , there are really only three types of searches that people perform -- navigational, informational, and transactional. Navigational Search. What It Is. Why It Matters. Hit “enter.”
  • MARKETING ACTION  |  THURSDAY, JULY 24, 2014
    [Companies] The Modern Marketing Agency Pitch
    If you don’t win the business, well, maybe there’s another opportunity with a similar company in the same industry. 'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. Seriously, it was a huge deal. Another one featured a story quilt with wedding photos printed on fabric. Kittens?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Companies] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    McKinsey says companies have to address organizational issues before digital can have a transformative impact on their business. 63% of CMO’s say their companies lack a cohesive social media plan (source: IBM Global C-Suite Study). 'By Rob Petersen, {grow} Community Member. It is now #2 behind TV. Follow Rob on Twitter: @RobPetersen.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Companies] How to Write for the Web If You Were Born Before 1965
    And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! 'With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. This became one of the rules.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Companies] How To Use Social Media for Recruiting Young Talent
    Utilizing social media in today’s Internet-driven world gives your company a modern face and voice. By engaging with potential candidates through social media platforms your company will build new relationships and attract young professionals. So how can companies embrace the power of social media to attract young talent?
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Companies] E-Commerce Calls-To-Action
    People can be impatient if they don’t find exactly what they are looking for right away, so putting some of a company’s biggest sellers as click-ready buttons or text can be helpful and save time. 'We all know that the marketer’s ultimate goal for retail Web page visitors is conversion. But sometimes the consumers need a little push.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Companies] 72% of People Who Complain on Twitter Expect a Response Within an Hour
    24% would consider buying less from that company in the future. 21% wouldn''t recommend the company''s products/services. 15% would complain about (or shame) the company/brand in social media. 42% of people praise the company in social media. 34% of people buy more of the company''s products. More specifically.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 23, 2014
    [Companies] Sales and Marketing Alignment Equals More Revenue
    In fact, organizations that establish strong alignment between their sales and marketing teams achieved 20 percent annual revenue growth compared to companies with poor alignment, which experienced a 4 percent decline in revenue, according to a HubSpot report titled, “The Complete Guide to Unifying Your Sales & Marketing Efforts.”.
  • BIZNOLOGY  |  WEDNESDAY, JULY 23, 2014
    [Companies] Fresh Insights in Selling to SMBs
    And you’ve got a lot of company.  Establishing your executives and your company as trusted advisors in your field is hugely important in this market.    This means networking, content marketing, PR outreach, speaking engagements, and trade/industry professional activities. SMB is where there’s enough volume to do plenty of testing.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Companies] 9 Pillars for a Killer Content Marketing Strategy
    70% of people would rather learn about a company through articles than through ads. Consumers will avoid spammy material, whereas they will hold your company in high esteem if you prove to be authentic. Rather, each promotional aspect should strengthen the other by reaffirming your company’s overarching purpose. 'Image source.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Companies] Marketo Goes to College
    In a digital marketing age, the skills and talents that make marketers successful have shifted dramatically – leaving companies struggling to find the people they need. 'Author: Jesse Finn Good marketers are hard to find. Take Sears, for example. The reason? Marketing Automation
  • NUSPARK  |  WEDNESDAY, JULY 23, 2014
    [Companies] The benefits of outsourcing telemarketing as part of your demand gen program
    By creating the demand that will pull the potential client or customer into a decision that is favorable to your company, you are accelerating and therefore shortening the marketing / sales cycle. All of the many tools at your disposal should be brought to bear on this activity as marketing has changed within the last several decades.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Companies] Your Customers Want to Talk to You
    It goes something like this: I have a question/problem/complaint and I would like to share that with the company that sold me the product. If you are like most companies, you will fail to provide that information. This week, we should look at the much more pernicious problem of Customer Hide and Seek. So I’m going to visit the website.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Companies] The Future of Social Marketing Automation is Here (And Improving)
    Social media has a naturally conversational structure and is not particularly effective as a “blast” medium — so companies have dragged their feet implementing effective one-to-one response mechanisms, just as they have on the email side of the house. The hold up has been partly cultural and partly technological. Impressive.
  • MARKETING ACTION  |  WEDNESDAY, JULY 23, 2014
    [Companies] Customer Lifecycle Marketing: Reporting, Part 2
    These are typically the stages that garner the most attention, as lead generation remains the most pressing concern at the typical company. For some companies, this stage may be 30 days; for others it can literally be a few years. Upsell $ as % of Total Sales $: This reflects a company’s ability to upsell to current customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Companies] 5 Reasons LinkedIn Has Lost Its Luster
    Related Stories Why CEOs Shouldn’t Trust Marketing Return on Optimism: Business as an act of positive thinking 5 Simple Strategies for Growing Your LinkedIn Influence Can a Fortune 500 company be more human? 'By Eric Wittlake, {grow} Contributing Columnist. LinkedIn is where I connected with colleagues, clients and business partners.
  • VIDYARD  |  WEDNESDAY, JULY 23, 2014
    [Companies] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
    It’s true many brands have their sights set on becoming media companies and content machines, and it’s also true that you can connect videos to real ROI , but video marketing has to start with a clear plan outlining your purpose, your KPIs, and your planned tactics to push your content to it’s full potential. My advice? month?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Companies] What LinkedIn’s Acquisition of Bizo Means For Marketing
    This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content. 'by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” ” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Companies] Guide Campaigns in Assisted Living Marketing: A Case Study
    'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? These caregivers and potential residents aren’t ready to contact your company or tour your community; they are instead trying to understand and evaluate their options. You bet! Cut to the Chase: What Were the Results? think so.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Companies] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    Find your company’s “expert(s).”. Get to know people in your company with industry authority (particularly in executive management) and assist to help them grow their audiences. Optimize their social media profiles and or help them write content for your company’ site. Work on getting quotes from experts not in your company.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Companies] Tips for Reducing Duplicate Healthcare Content
    Fathom Healthcare works with a number of large healthcare systems, community hospitals, healthcare advocacy and awareness groups, and assisted living companies. 'Digital marketing and SEO blogs agree: Using duplicate content is a practice that should always be avoided. Viruses are the most common cause. How to Fix Duplicate Content Issues.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 22, 2014
    [Companies] To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking
    'Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a [.]
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Companies] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    Sure, some companies try to find ways to convince you otherwise, but they still let you unsubscribe. Using her name in addition to the company adds another degree of personalization while making sure the person receiving the email knows it''s from a business. It was all very clear what New York & Company was advertising.
  • SYNECORE  |  TUESDAY, JULY 22, 2014
    [Companies] Synecore's Top Marketing Words That Convert [INFOGRAPHIC]
    Now tell us, which words do you find work best for your company? 'You know that words matter, but how do you know you’re using the correct words to convey your message? When it comes to writing copy, the overall objective should be clear, short and engaging. Click here to view the Full Infographic
  • ENGAGE  |  TUESDAY, JULY 22, 2014
    [Companies] Clever Quizzes That Don’t Involve Cats or Celebs
    Successful quizzes can drive a LOT of traffic to your website—even if you’re, say, a field service software solution company. This one from the education company works because it has a real takeaway to help you learn more effectively and the revealed personalities are colorful (but based on facts). 'Have you taken any quizzes lately?
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 22, 2014
    [Companies] City Analytics: How Chicago Leads the Pack in Big Data
    The purpose of the event was for attendees to learn about companies that have their eye on becoming drivers of cutting edge technology and hear some use cases that examined how real-life organizations are using new tech abilities to do better business. Go Cloud! What purpose does all this data serve? Data for the People. General
  • CRIMSON MARKETING  |  TUESDAY, JULY 22, 2014
    [Companies] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    To compete in this type of marketplace, B2B companies must engage buyers quickly, repeatedly and efficiently. Getting up to Speed: What can CMOs of B2B companies learn from B2C companies about sales and retention? The CMO pops his company’s hood and gives us a look at its predictive marketing analytics engine. .
  • VIEWPOINT  |  TUESDAY, JULY 22, 2014
    [Companies] 2014 B2B Marketing Trends That Work
    'As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. B2B Marketing
  • DIRECT RESPONSE COACH  |  TUESDAY, JULY 22, 2014
    [Companies] Let’s talk about response rates – realistically
    This medium-sized company placed highly skilled technical professionals into contract positions with technology companies.  'Twenty years ago, I developed a lead generation program for a technical recruiting employment firm. Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail General Lead Nurturing
  • HINGE MARKETING  |  TUESDAY, JULY 22, 2014
    [Companies] Top 5 Lead Generation Tips in Management Consulting
    Be aware of your company’s strategic plan so that the website reflects the company you want to become. Do the same review of your company page. Among professional services firms and especially within the management consulting niche, there are many factors involved with getting the next contract. Search online (63.2%).
  • VIRALLY BLOG  |  TUESDAY, JULY 22, 2014
    [Companies] ROI for content marketing
    Whats the value of a lead to your company and would knowing who your audience are help you serve them better? 'That old debate of Return on investment (ROI) will get applied to everything and anything in business and rightly so. So as a modern marketer sometimes a lot of what we do does not directly lead to sales per action we take. Events
  • LEADERSHIP  |  TUESDAY, JULY 22, 2014
    [Companies] “Break the Ice” with B2B Lead Generation Programs that Work
    We need an ice-breaker for companies to get past these hurdles. Are you the ice cube in your B2B company’s lead generation efforts? Let’s discuss how you can bring about a transformation and get past your company’s legacy issues. would definitely be stumped! BUT, when I asked him if he was interested to try it, he said no.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, JULY 22, 2014
    [Companies] How to Leverage Trigger Events for Faster Sales
    trigger event is a sudden change in a company''s priorities. 'Have you ever heard of trigger events? If not, you''re in for a wonderful wakeup call. Your prospect may have been happy with the status quo yesterday, but these new circumstances create or deepen business issues that can no longer be ignored.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 22, 2014
    [Companies] 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting
    While cost of service is a very important factor when considering an inside sales teleprospecting partner, there are numerous other questions to ask to determine whether the company you''re researching is well-run, successful, and most important, trustworthy. Identify the specialist and generalist outsourcing companies.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 22, 2014
    [Companies] Find New Customers is back up and running – finally!
    I’m back now and I just restored Find New Customers , the nicest B2B marketing company on Earth. 'A unique experience indeed. was badly injured in a fall and nearly died. was in medical care for almost 4 months, so I vanished from the earth. also want to do a lot more keynote speaking in the months to come. Buyer Personas
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Companies] 5 Pinterest Tactics + Back-to-School = A+ Sales
    Back-to-school can be stressful for parents and kids, so businesses like spas, wineries, travel companies, and acupuncturists can create stress-free back-to-school boards. If you noticed, some of the boards up top aren’t just created by one company. 'Think it’s too early to utter the words, “back-to-school”?
  • SAZBEAN  |  TUESDAY, JULY 22, 2014
    [Companies] 3 Tips for the Best Use of Video in Mobile Marketing
    Companies know their websites must be mobile-compatible and that consumers need an easy way to browse and buy via their devices. These three tips will help marketing executives maximize returns on their campaigns and subsequently increase company profits. Companies without a logo are companies without an identity.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Companies] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    For example, let’s say Rita is interested a home security system from your company. The home security system company in our previous example might show one system to visitors who have indicated in their mailing address that they live in apartments, and other to those who live in houses. Intrigued? 2) Dynamically Deliver Content.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 22, 2014
    [Companies] Do B-to-B Buyers Trust Your Website?
    Include info about the people behind your company. 'Interesting question, isn’t it? think everyone thinks because they built one, everyone will like and trust what you have up there. These findings were from a KoMarketing Associates usability report and are worth discussing. The more transparent you are, the better. Here
  • SALES CHALLENGER  |  TUESDAY, JULY 22, 2014
    [Companies] Want to Hire Challengers? Redesign Your Job Postings First!
    Make Sales and Industry Work Experience Mandatory: Most companies mention mandatory sales or industry-specific experience, narrowing the pool of candidates who can apply. That said, in a recent survey most sales leaders reported that only two-thirds of sellers in their organizations have the potential to adopt insight selling behaviors.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Companies] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    It should reflect your personality and give an indication of what your company actually does. 'Images are crucial to making your marketing stand out, especially on Twitter. Though images themselves can help boost your presence, some are better than others. But what does right really mean? Let''s dig into it. Images help change that. Design
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Companies] 3 Tips to Support Relevance in Your Marketing Communications
    Companies with businesses and individuals as customers face the challenge of balancing their marketing efforts between the two. With limited resources, companies often separate their teams into one that’s business-facing and one that’s consumer-facing. Here are two key tips: 1. Integrate B2B and B2C marketing efforts.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Companies] 23 Outstanding Social PR Guides
    Steve Goldner explores why many PR professionals and agencies struggle to get results with social media, despite the fact that “PR companies are very well suited for driving social marketing success because their entire success is based upon relationships (and) relationships are what drive social success.” Image credit: PRNews.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 22, 2014
    [Companies] The ROI of Twitter, Explained
    And by the way, small companies generally have an advantage with this kind of thinking! Dedicated to providing businesses with expertise, solutions and tools that are specific to small and midsized companies, the Midsize Business program provides businesses with the materials and knowledge they need to become engines of a smarter planet.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Companies] ? 5 Tips for Marketing in a Highly Regulated Industry
    Here are just a few of the industry-specific regulations and guidelines for marketing and communications: Healthcare, pharmaceuticals, and insurance companies must make sure their marketing communications conform to the Health Insurance Portability and Accountability Act of 1996 ( HIPAA ). It can also have a huge financial impact. Ed. ).
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Companies] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    If you already live near the company''s office, great! If the company doesn’t offer relocation packages, will you be able to afford taking the job and moving anyway? Companies and Titles. Hiring managers will look at where you''ve worked before (do they recognize the company names or know anyone who works there?)
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 21, 2014
    [Companies] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    It means regularly providing information relevant to your prospects’ needs, not because it eventually might lead to a sale, but because an informed customer base benefits everyone and encourages companies to keep their focus where it should be: marketing their brand on the strength of excellent products. Don’t Go For the Hard Sell.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Companies] Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
    Help viewers consume and discover new video content by keeping them on their company website, free from competing distractions that come with using off-site video channels. More than 70 percent of B2B marketers now use video to engage, educate and entertain customers, according to the Content Marketing Institute. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Companies] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
    'Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5 The company reported 1800% revenue growth in 2013.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Companies] Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace
    Companies are looking to transform the way they connect with customers, partners and employees to thrive in the social era and mobile era,” said Leyla Seka, vice president AppExchange and Partner Operations, salesforce.com. Vidyard is currently available for download on the AppExchange. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Companies] Vidyard Launches New App for ExactTarget HubExchange to Share Video Assets Within Email
    “Together, our companies are working to transform digital marketing, provide ways to make email content increasingly compelling, and create customer experiences that build loyalty and drive results.” With a richer email experience, marketers can transform readers into viewers and viewers into customers with the power of video.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Companies] Vidyard Launches New App for ExactTarget HubExchange to Share Video Assets Within Email
    “Together, our companies are working to transform digital marketing, provide ways to make email content increasingly compelling, and create customer experiences that build loyalty and drive results.” With a richer email experience, marketers can transform readers into viewers and viewers into customers with the power of video.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Companies] Vidyard Integrates With Marketo to Fill Huge Demand for Video Marketing ROI
    The integration drew crowds of enthusiastic Marketo customers at the 2013 Marketo Summit, where the company unveiled its new line of built-in video marketing tools and analytics powered by Vidyard. It’s our mission to transform how companies grow their business with video, and we’re doing it right now with Marketo users.”
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Companies] Vidyard Secures $6 Million in Series A Financing
    In addition, Jill Rowley participated with a personal investment in the company. By breaking open the “black box” of video with their industry-crushing analytics and built in marketing tools, Vidyard is transforming how companies use video content to grow their businesses. Press Releases
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Companies] A 3-Step Framework for Leading a World-Class Marketing Team
    Sitting at the intersection of social, content, digital analytics, and PPC, top CMOs know that their companies’ marketing engines are only as strong as the people behind the scenes. Your organization needs the right balance of left-meets-right-brained skills -- number crunchers, artists, and customer development masterminds.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Companies] 10 Things Every Email Marketer Can Relate To
    Consider transitioning to an inbound strategy if you haven''t already -- it will improve your channel''s effectiveness as well as your company''s credibility. And your audience wants to hear from a person, not a company. 'Sometimes, it can be rough to be an email marketer. 10 Things All Email Marketers Can Relate To. source: [link].
  • B2B INTERNET MARKETING STRATEGIES  |  MONDAY, JULY 21, 2014
    [Companies] Total Marketing Automation: The North Star of All Marketing Engines
    Get innovative with how you can connect the right prospects to reps at the right time, so that reps don’t have to spend any time prospecting and prospects with a legitimate need can effortlessly find your company’s solution the moment they need it. But how do you know what marketing engine you should build next? SaaS Marketing
  • VOICE-BASED MARKETING  |  MONDAY, JULY 21, 2014
    [Companies] 5 Reasons SMBs Should Be Tracking Marketing Spend
    Newspapers, bulletin boards, and other print ad sellers will negotiate better rates for companies who run ads consistently. 'SMBs have a lot on their plates. With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. You can reach target audiences. You can negotiate better ad rates.
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Companies] 12 experts define Key Performance Indicators (KPIs)
    A set of quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their strategic and operational goals.” –  James Oh. Should not constitute every company metric for analysis and evlaution. They are too often taken to mean any metric or data used to measure business performance.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [Companies] 5 Reasons to Invest in Interactive Content
    So how can you, your company, and your content marketing stand apart? recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. 'Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The Fourth Wave of Content Marketing. The “Guess Which Won?”
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 21, 2014
    [Companies] Partner Hiring and Training
    Non-productive partner companies often hire the best, but fall short at training their talent. In a like manner by the end of the third week, the salesperson must be able to present the organization’s PowerPoint presentation to the management team to ensure they can properly represent the company. Don’t make that mistake.
  • SALES CHALLENGER  |  MONDAY, JULY 21, 2014
    [Companies] 5 Statistics Every Sales Executive Must Know
    Below are five statistics that top my list that every sales executive must know: 53% of customer loyalty is driven by a seller’s ability to deliver unique insight: In other words, a company’s brand, products and services, and price are no longer the main drivers that drive customer loyalty. An average of 5.4
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Companies] How To Link Inbound Marketing With Trade Show Success
    In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages. For many companies, trade shows have played an important role in reaching their marketing and sales objectives. traditional trade show marketing mentality persists with some companies that exhibiting is the main event.
  • FATHOM  |  MONDAY, JULY 21, 2014
    [Companies] Laws of Marketing Power: Master the Art of Timing
    It is also knowing when to buy and sell assets like property or stock in a company. '“Law 46: Master the art of timing.” ” Everyone knows the old expression, “Timing is everything.” ” Market timing is the art of knowing when to offer a new product/service. product after-sales service) or contract (e.g.,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Companies] Straight talk on social media consulting
    Be prepared to grind it out for a couple years until you can work your way into larger, more profitable companies. Be prepared to grind it out for a couple years until you can work your way into larger, more profitable companies. It’s really not about social media. Having a deep love of animals does not make you a veterinarian.
  • MARKETING ACTION  |  MONDAY, JULY 21, 2014
    [Companies] 5 Habits of Superstar Marketers
    Investment in marketing, whether in dollars or staff resources, is meant to generate or maintain company revenue. Market yourself, your skills, and your contribution to the company in the same way that you would tackle the presentation of your marketing collateral. They volunteer or ask to be assigned to projects over their heads.
  • SYNECORE  |  SUNDAY, JULY 20, 2014
    [Companies] The New Definition of SEO [Video]
    Remember, people don’t search for the specific companies to answer their questions, rather they search for the relevant information that will provide solutions. SEO is about the consumer, not the company. 'As Google continues to evolve, so has the capabilites (and limitations) of its search engine. Love awesome videos as much as we do?
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Companies] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    'Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. 51% responded “somewhat effectively”.
  • ENGAGE  |  FRIDAY, JULY 18, 2014
    [Companies] Lessons from the Latest Customer Service Epic Fail
    In his piece , Herrman points out that the representative is put in a bad position in this conversation, which can be read as “a desperate interaction between two people, rather than a business transaction between a customer and a company.” 'This week, Comcast’s customer service has gotten a lot of attention—and not the good kind.
  • CRIMSON MARKETING  |  FRIDAY, JULY 18, 2014
    [Companies] Why You Need To Master Digital Marketing [Video]
    'In this video, McKinsey’s David Edelman explains why companies are failing at digital marketing and what changes need to be made in order to better engage buyers. . Senior management needs to approach digital differently. For more insights and transcript of the video, see McKinsey’s post here. . Digital Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 18, 2014
    [Companies] Are Millennial Marketers More Analytical?
    Most of it reinforces familiar stereotypes: millenials are collaborative, tech-savvy, results-focused, fast-working, multi-tasking, anti-hierarchical, socially-conscious, company-disloyal, and of course digitally connected. After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Companies] The Fallacy of the Lazy Millennial
    Many companies have millions of examples of dedicated, hard working, self-directed young over achievers who will do the right thing, work their butts off, and help scale the company. 'This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales. They also might drink craft beer. Positive attitude.
  • LEADERSHIP  |  FRIDAY, JULY 18, 2014
    [Companies] Interesting Infographics: Read This If You Don’t Have A Digital Strategy
    However, are other companies implementing a set digital strategy? The survey results are intriguing; 326 respondents are from small businesses, whereas 184 are from larger companies. When you break down the differences further, 62% of small companies and 73% of large companies implement digital strategies. Why or why not?
  • VOICE-BASED MARKETING  |  FRIDAY, JULY 18, 2014
    [Companies] Don’t Make Marketing Decisions Based on Bad Data
    Only with clean data that is capturing leads from every source can you make quality marketing decisions for your company. 'Effective marketing programs begin with tracking all of your marketing activities in order to figure out which are working and which aren’t. Get the Most Out of Your Marketing Automation. How Do You Prevent Bad Data?
  • BIZNOLOGY  |  FRIDAY, JULY 18, 2014
    [Companies] How do I track the source of phone calls?
    'I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. As an alternative, I’ve been suggesting companies put a special phone number on their website and use Google Voice to forward calls. But they don’t. When I asked about it, they turned on their thinking caps.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 18, 2014
    [Companies] Is it Time for a Blogger Outreach Tool?
    'Since I work for a company that produces blogger outreach software, I’m quite familiar with the topic. Is it Time for a Blogger Outreach Tool? by Kristen Matthews - Maximize Social Business. Related Stories Blogger Relations Are the Perfect Advertising Foundation Is Your Brand Fan Friendly? Blogger Outreach
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Companies] 5 Social Media Mistakes You Don’t Want To Make
    Take, for one remarkable example, the Amy’s Baking Company debacle. Apparently, this is not common sense to all companies. Social media etiquette is important on a small personal scale, but matters even more when you’re representing your company. Saying: Look at me, look at me, look at me! Just published a blog post?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Companies] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    At Oracle Marketing Cloud Interact , company representatives shared how they’re making sense of customer data to drive personalized experiences and, ultimately, results for the bottom line. That’s why companies are increasingly turning to marketing automation to deliver consistently personalized messages. ” 2.
  • ENGAGE  |  THURSDAY, JULY 17, 2014
    [Companies] Wanted: More Journalists for Branded Content
    'Roaring through the content marketing blogosphere is journalist Amy Westervelt’s public vow to stop writing “content” for companies. And if it does, it won’t be because one or many struggling journalists stopped doing content for CEOs and their companies. can’t take it anymore.”. Well, that would be great. I learned that at G.E.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 17, 2014
    [Companies] Survey: How to Get the Most Out of Brand Advocates
    the company thanking the customer or sharing their posts on social media). Inclusion in a customer loyalty or VIP program, offering perks such as product previews and the chance to give the company direct feedback. Most B2B companies’ referral programs are not very organized,” he says. Social recognition (e.g., Conclusion.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 17, 2014
    [Companies] When brand enemies unite: Big Blue takes a bite of the Apple
    It sees IBM not only selling iPhones and iPads into big business – but both companies working together to develop more than 100 ‘end-to-end mobile solutions’ Who’d have thought it? position in the BrandZ top 100 most valuable global brands list, profits at both companies have been stagnating of late.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 17, 2014
    [Companies] Chicago Tech Community: Anyone Can Learn to Code, Part 2
    Interestingly enough, it was by working with Sidecar—a technology company!—that He happened to be driving a recruiter for a technology company, who opened Cisneros’s eyes to the possibilities that lay in coding. 'We’re back for part two of the blog series about Chicago coding bootcamp Anyone Can Learn to Code ! Oscar Cisneros, Jr.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Companies] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    Dynamic CTAs can change based on a person''s profile data or history of interactions with that particular company or website. 'Are you using calls-to-action in your marketing? What about dynamic calls-to-action? As far as I''m concerned, dynamic calls-to-action are the only calls-to-action. Not hip to the difference? Wrong.
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Companies] How Your Brand Can Avoid These 5 Social Media Mistakes
    But what do you think is more influential for your company – to be decent on every channel, or to be great on a few? 'Oreo. Starbucks. Coca-Cola. Social media envy, anyone? All of these big brands are known for having a spectacular social media presence. But what about the common social media mistakes you don’t often hear about?
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