• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Companies] Moneyball for Sales & Marketing
    companies? companies to watch. And learn why Alcatel, Genesys, Fuji Chemical, and 500 other global companies use KnowledgeTree to get insight into. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. And with a smaller set of fans comes. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Companies] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. By 2014, companies that develop an IMM strategy will deliver a 50. A major US insurance company achieved a 12 percent increase in revenue, a 52 percent increase in earnings, and saved more than $4 million a year.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Companies] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. VP of direct marketing systems for a multinational bank1 Currently, companies are hard-pressed to follow the customer journey, let alone understand it. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. company’s stories come alive. The richer experience will set your company apart. time zones, communicating important company-wide or. to be seen around the whole company. Belong In Every Content.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Companies] Advanced Keyword Research Strategies
    The solution for these companies is to develop a deep keyword and key phrase research strategy. The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Companies] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Companies] Hooked: How to Build Habit-Forming Products (An Excerpt)
    Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Companies] Marketing Automation 101: Seven Steps to Success
    Should your company embrace marketing automation? This paper provides valuable insight to help you decide, and specific tips on how to make it successful
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Companies] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Companies] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Companies] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Companies] 8 Clues That Your Company Needs a New Website
    What has your website done for you lately? Are you getting the traffic, leads and sales that you expect and deserve
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Companies] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    They lucidly share how you, in a tech marketing strategy, analysis or implementation role, can harness its energy for your company. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Companies] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Companies] How to Effectively Use E-mail Marketing to Increase ROI
    Many companies report that the most challenging aspect of successful e-mail marketing lies in finding employees with the expertise to properly develop and implement an e-mail strategy.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 26, 2015
    [Companies] Two Marketing Success Stories from the History of the Super Bowl
    Apple, or Apple Computers, as the company was known in 1984, for example, kick-started its own prodigious rise into the company it is today with a single Super Bowl ad.  'Marketing and advertising professionals can often talk for hours about the Super Bowl without once mentioning football. What’s in a Name?
  • FATHOM  |  MONDAY, JANUARY 26, 2015
    [Companies] 3 Steps to Digital Marketing Success in 2015
    It’s important that before approaching any company to assist with digital marketing efforts, you have the following: A solid understanding of the marketplace you’re going after. The digital space is full of opportunities and while the ability to search for businesses is big, digital is capable of so much more! Who are your top competitors?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 26, 2015
    [Companies] Your B2B Data Checklist for Evaluating New Lists
    How many target companies vs. contacts exist on this list? Ideally, when kicking off a project, I want 500 target companies spread across 1500 contacts, with 3 contacts per target company (of varying level, of course; click here to see why ). Here are the questions I ask prior to importing a list for a new client.
  • THE ROI GUY  |  MONDAY, JANUARY 26, 2015
    [Companies] Three Key Metrics for Your 2015 Selling Effectiveness
    2) Training Effectiveness: In the US, companies will spend more than $5B on sales training last year (SPI). Each stakeholder may be at a different point in the decision making process – some early: just getting a handle on the issues, and some late: already with a clear solution in mind.
  • BIZNOLOGY  |  MONDAY, JANUARY 26, 2015
    [Companies] What the BlackBerry Twitter debacle taught us about social media
    Through a lack of attention to detail, it became apparent that the company’s social media manager was using their competitors product. 'If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. That’s right, the phone manufacturer’s Tweet was sent via iPhone. Not Necessarily.
  • VIDYARD  |  MONDAY, JANUARY 26, 2015
    [Companies] Using Video to Turn Website Traffic into Leads
    Second, they’re visiting company or brand websites to get more information. It gives us a real voice and allows potential customers to get a true feel for who we are as a company and learn more about our products and services. 'I’m a big believer in using video as part of your digital marketing program. Customer Behavior Today.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Companies] 7 Tools to Get Free Publicity for Your Business
    Your company blog. One of the best strategies to gain free publicity is to invest time in a company blog. 'As a business owner, you want to publicize your business without breaking the bank. In fact, few small business owners have much of an advertising budget, or a public relations manager. That’s okay. EzineArticles. ” 4.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Companies] MarTech Momentum Continues into 2015
    By almost any measure—including the growth in the number of companies focused on selling to marketers and the number and size of investments flowing into this category—the story remains as it has been over the last several years… MarTech is hot. My answer—not yet, and I don’t think we should expect it to in 2015.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 26, 2015
    [Companies] The Awesome Power of Yes in Business and Life
    Jeff Ogden , President of Find New Customers , the most Likeable company in B2B marketing today, went to breakfast with David Sable , Global CEO of Y&R in New York City after Jeff did an video interview of David at a Y&R event, which was a lot of fun. He simply asked a limo company and the police and they all said yes.
  • SYNECORE  |  MONDAY, JANUARY 26, 2015
    [Companies] 5 Facts Every Business Needs to Know about the Mobile Revolution
    If companies hope to find success, then presenting these consumers with a consistently designed, simple to use, and easily navigable mobile site is key. 'Guess what? The world is in the middle of a mobile revolution. Now, more than ever before, consumers are using their tablets and mobile devices to shop online. Omnichannel is on the Rise.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 26, 2015
    [Companies] 15 Tips to Generate More Leads in 2015 (Part 3, featuring tips 11-15)
    You need an intelligent process to identify the person’s function and role in the company, rather than going by title. With a recent MECLABS partner, we developed a process for determining a contact’s function in the company based on a series of conversations. Use a single voice when communicating with leads. Have you talked to them?
  • WRITTENT  |  SUNDAY, JANUARY 25, 2015
    [Companies] 7 Myths You Believe About Freelance Copywriters
    As a recent analysis of the “contingent workforce” by  Dr. Michael Woody  found, large and medium-sized companies are actually hiring freelancers in droves. 'While  92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. They Aren’t Professionals.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Companies] New Marketing Automation Options for Small Business in the VEST Report
    While GreenRope is new to the VEST report, the company itself was founded in 2008. It currently has about 4,500 end users at a somewhat smaller number of companies. The company serves a mix of clients, with the largest segments including technology and manufacturing companies, travel, and professional services.
  • INTEGRATED B2B  |  SATURDAY, JANUARY 24, 2015
    [Companies] No shortcuts in B2B marketing
    And that’s a certain something many B2B companies do all too often. But it left me with significant discomfort at the idea of engaging with the company as a prospective customer, no matter what they might sell. The “Be Impressed” tagline was prominent on the home page, so clearly, the company’s management believes in its power.
  • HUBSPOT  |  SATURDAY, JANUARY 24, 2015
    [Companies] 17 Demand Generation Stats Every CMO Needs to See
    To find out how companies are generating demands for their brands and how successful they''ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. Companies with higher annual revenues tend to pay a higher cost per lead. Marketing Data Daily
  • E-QUIP  |  FRIDAY, JANUARY 23, 2015
    [Companies] Does Sharing Financial Information Improve Performance?
    According to one survey of 1,300 chief financial officers with private companies, only 7% shared financial data with all employees. Meanwhile, 85% of companies in Inc. Magazine''s 2010 Top Small Company Workplaces practice OBM, as do 40% of Inc.''s s Top 500 fastest growing companies. Is there a trend here?
  • HINGE MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Companies] How to Differentiate Content Curation on Social Media
    Whether on Facebook, Twitter, or Linkedin, professionals are sharing relevant articles found on news sites, magazine sites, industry sites, blogs, Youtube, company blogs and their own professional blogs. After all, professional services buyers are on the look out for information and answers to their questions. Articulate your point of view 2.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Companies] 9 Examples of Native Ads People Actually Enjoyed Reading
    Their hope: to bring to light the role the company played in the 1969 mission. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Native advertising grew up in 2014. Advertisers went beyond asking, "Is this a fad?" Overall, native advertising and sponsored content pieces were everywhere.
  • BIZNOLOGY  |  FRIDAY, JANUARY 23, 2015
    [Companies] Mobile will disrupt your industry: 3 ways to protect your business
    To pick one example, online travel reservations company Priceline not only sells reservations through its signature brand and its subsidiary Booking.com, it provides hotel management and reservations technology directly to a number of individual hotels, and also owns OpenTable, the restaurant reservations service. That means some 4 to 4.5
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 23, 2015
    [Companies] 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
    Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Facebook
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Companies] Feature Friday: Choosing Your Broadcast Type
    After all, we strive to be the easiest company you’ll work with! 'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Companies] 5 Tips for Developing Strong Buyer Personas
    To start developing personas, start with the ideal buyers of the products and services your company sells. What outcomes do these businesses get from working with your company? Now that you know what companies to target, think about the titles that buy your products and services. In fact, in his. Amen, Mike.). What about IT?
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Companies] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    The SlideShare below from Eric Schmidt (Google''s Executive Chairman and ex-CEO) could clue you in -- it outlines some of the top lessons he and his team have learned from running and hiring for one of the top companies in the world. 'Some presentations are better than others. Some have gorgeous designs. Some just give down-to-earth advice.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Companies] What Social Media Can and Can’t Do by @davekerpen
    Social media cannot make up for a bad product, company or organization. They were simple a “Purchase Order Extraction” company back then.). Let’s get Likeable and Find New Customers is proud to be a Likeable company. Dave Kerpen of Likeable Local. Social media won’t lead to overnight sales success.
  • BLOG MY CALLS  |  THURSDAY, JANUARY 22, 2015
    [Companies] Why Marketers Demand Call Tracking [196 Words]
    Call tracking is also used by some of the largest companies in the world to measure the performance of their SEO efforts, PPC campaigns and retargeting strategies. This data is exceptionally valuable and these companies are taking advantage of it to enhance their campaign performance and improve marketing ROI. Read More.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Companies] Great webinar for Tampa area dentists and chropractors on 1/27 at 2:00pm ET
    'Find New Customers , the most likeable company in marketing,  is doing a great webinar on 1/27/2015 at 2:00pm and this webinar is specifically for Tampa area dentists and chiropractors. You will not want to miss this webinar by Likeable Local , Social Media Marketing Software to make YOU more Successful. Sign up here right now: [link].
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 22, 2015
    [Companies] Is Email Marketing Really Dead?
    Also, many ‘reply to’ email addresses are often associated with an email that the company very rarely checks, like info@yourcompany.com. Don’t rely on your email campaigns to take place of a human representative of your company. 'I often get asked whether or not I believe email marketing is really dead. Humans Want to Talk to Humans.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Companies] The State of Marketing Technology in Asia
    Most companies are on a journey to move from campaign-focused digital marketing to becoming true digital businesses. 'Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies for a New Asia. Follow David on Twitter @ketchum.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Companies] 8 Ads With Subliminal Messages You've Probably Missed
    Whitespace in the logo clearly shows an arrow — an indication of the company’s speed and ability to get your delivery from Point A to Point B. 'Advertising is supposed to be impactful and clever without overpowering. In short, be subtle. And advertisements have a long history of being subtle. Win-win for advertisers! 2) Milwaukee Brewers.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Companies] The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue
    If the company who created that commercial is (very) lucky, it becomes “household:” a theme, image, or concept that everyone understands and relates to. 'Every now and then there’s a commercial that captures the public’s attention and inserts itself into mainstream thought and humor. In the case of Jake from State Farm? Even at 3am.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Companies] 8 Steps To A More Effective B2B Content Marketing Program
    Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%). 'There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. But guess what? Step 1: Write It Down. There is no point of reference over time. List Management.
  • BIZNOLOGY  |  THURSDAY, JANUARY 22, 2015
    [Companies] 3 simple tips to build good local links
    If you have provided testimonials to companies in the past, and they’ve featured that testimonial on their website, simply reach out to them and see if they would be willing to add a link to your site as a citation for your testimonial. Property management company. Cleaning company. Local dealerships (company cars/trucks).
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Companies] Your Guide to Email Design
    Use colors that relate to your company identity. Search for terms that represent your business to find the right image, suggests Mitch Dowell, founder of branding and design company Branding Experiences. 'When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best?
  • VIDYARD  |  THURSDAY, JANUARY 22, 2015
    [Companies] Bringing It Home: How To Build The Optimal Video Production Team
    'Every company dreams of having all of their marketing handled in house. Building a dream-team of marketing super heroes is something we’ve discussed in the past, but what happens when you really want to step up your video marketing game? Your Videographer. Will this person bring your video vision to life? Your Editor & Producer.
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Companies] How Brands Use Social Media to Enhance the Customer Experience
    survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. Instead of measuring returns by profits, companies are utilizing social media to enhance the overall customer experience. JetBlue Rapid Response. LifeLock Cares.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Companies] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    After all, marketers spend most of their time promoting their companies, not themselves. About the Author: Nataly Kelly is VP of Research at Smartling , an enterprise translation management software company based in New York. Here are seven red flags to watch for when looking at candidate resumes for your marketing team.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Companies] What’s Your Content Cadence?
    'By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here. I’m excited as hell. When Mark asked me to be a contributor to the {grow} blog, I excitedly ran around my house yelling (true story, ask my dog). But as my first due date loomed, I started to turn from over-the-moon thrilled to biting-my-nails nervous.
  • MARKETING ACTION  |  THURSDAY, JANUARY 22, 2015
    [Companies] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
    CHRIS : In 2008, I started myBusinessIntegrated as an integrated communications company. Back in around 2011, I had a client from a jet charter company. And the company needed to be profitable, or at least showing trends towards profitability. Back in around 2011, I had a client from a jet charter company. LEO : I agree.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 21, 2015
    [Companies] Location Based Marketing Association Launches New Chapter
    The LBMA is an international group established to share best practices, educate and develop guidelines for growth for its member companies. Members of the LBMA include a variety of businesses such as retailers, advertisers, media buyers, agencies, wireless companies and software and service providers. Read More. Marketing Tactics
  • GREAT B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Companies] The Economic Value of Your Company Brand
    When people talk about a company brand, it is often expressed as sort of an abstract concept – we feel good about our brand — or perhaps not so good. For instance, it can be a boon to the stock price, making the entire company more valuable. Your brand can also be a tool to attract top talent to your company. Jerry was right. 
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Companies] 5 Lead Generating B2B Website Trends
    This could be an email address, the name of the company they work for or more detailed information about their role or interest in your firm. 'At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. How can your firm get there? 4) Pop Up Offers.
  • FATHOM  |  WEDNESDAY, JANUARY 21, 2015
    [Companies] Marketing Confessions: Numbers Sometimes Lie (Shh, Don’t Tell Anybody!)
    Do it right, and its value—along with the value of your company—appreciates over time. Do it wrong, and its value depreciates, just like that of your company. For example, can you truly put a hard numerical value on the re-branding of your company or the refinement of a strategic mission? 'Let’s talk investing.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 21, 2015
    [Companies] 10 Quick Competitive Advantages for Modern Marketing
    Get Customer-Centric: There are plenty of competitive advantages in customer-centric marketing , but most significantly, companies that leverage multi-channel customer insights collectively enjoy a 228% greater increase in year-over-year cross-sell and upsell revenue from their customers, vs. their insight-lacking counterparts (22.6%
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Companies] How Office Temperature Affects Productivity [Infographic]
    In the infographic below , the folks at heating and ventilation company Andrews Sykes visualize some of the data they uncovered in their survey on office temperature. 'It happens at every office: One person''s shivering in an overcoat while a nearby coworker is totally comfortable. Check it out. Office Life Daily
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 21, 2015
    [Companies] 10 Things Master Salespeople Do to Sweep Away Skepticism and Close Sales
    The principle is simple: If a company incorporates trust and credibility in its marketing, skepticism naturally fades. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Demian Farnworth , Chief Copywriter at Copyblogger Media. What transforms someone from a cynical prospect into a customer? Read the full article here.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Companies] Right Time, Real Time Selling
    'Jeff Ogden , an award-winning marketing expert and President of Find New Customers , the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. What if your company could automatically produce customized emails to interested prospects (including pictures and web links)?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 21, 2015
    [Companies] Why transparency is essential for building corporate brand trust
    only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Supporting this, Tove Malmqvist at GlobalScan reported that 79% of experts surveyed in July 2014 believe corporate transparency is essential for a company’s sustainability performance. Not anymore. Hospitality 84%.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 21, 2015
    [Companies] The Buyer's Journey or Hide and Seek?
    At Alinean, we have addressed this issue through the creation of a platform which can intelligently deliver content tailored (either self service by the prospect and/or by sales in a pitch meeting) to the industry, role, size of company, challenges, and prospect business goals and KPI''s. When they came out for lunch or a meeting, “Bingo!”
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Companies] Negative SEO: Does It Really Exist?
    Some companies even go so far as to try and negatively impact the rankings of rival websites by scraping and duplicating freshly posted content, in the hopes that their bots will catch the content before the search spiders so, and therefore get the competing website flagged for duplicate content. Scary right? Digital Marketing b2b
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Companies] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. They want to hear from their friends before they want to hear from your company. Unfortunately, many companies ignore their customers once the sale is closed. Consider this: Email is 40 times more effective than social media. McKinsey.
  • EARNEST ABOUT B2B  |  WEDNESDAY, JANUARY 21, 2015
    [Companies] Event Marketing: Time to bridge the content chasm?
    Well, when only 8% of event marketers think their company has cracked developing relationships, closing deals and acquiring customer insight at face to face events, then probably not. 'Surely there is a better way to share your marketing materials at events and exhibitions? But are these events really working? So what''s the solution? Event
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Companies] Where Is Content Headed?
    And one where companies that don’t figure out their larger purpose are punished for their self-serving behaviors. 'Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. It’s only $9.99, is chock full of brilliance, and ships in two weeks.
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Companies] How to Create a Logo: Designers Give a Look Inside Their Process
    Logos are usually the most recognizable representation of a company or organization. On a smaller scale, we have Icon Snowskates , a small snow skateboard company operated by a son and his father in Massachusetts. How do you capture the essence of that company?". Read on to find out. What''s in a Logo? It keeps you honest.".
  • 3D2B  |  TUESDAY, JANUARY 20, 2015
    [Companies] Turn Leads into Qualified Leads - How to Rock Sales Development in 2015
    In doing so, the prospect develops a personalized relationship with the company. It enables companies to track the flow of leads and conversion rates more precisely, gaining the insights necessary to improve sales processes and optimize conversions. 'How to rock sales lead development? It seems like this missing link is made of gold.
  • CONVERSIONATION  |  TUESDAY, JANUARY 20, 2015
    [Companies] Business risks from and for the insurance industry
    'Insurance companies struggle with the rapid pace of change within an increasingly demanding and digital market and customer context. Digital technologies and innovations, the increasing digital communications behavior of consumers, feedback and comparison websites, the list goes on.
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Companies] How to Write a Great Value Proposition [Infographic]
    It clearly articulates why someone would want to buy from your company instead of a competitor. Check out this infographic below from QuickSprout , which illustrates what a great value proposition looks like and the top tactics for creating one for your company. 'Your value proposition is the core of your competitive advantage.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Companies] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    It’s a thought-provoking analogy from Jim Stengel, CEO of the Jim Stengel Company and former Global Chief Marketing Officer of Procter & Gamble. Companies will aspire to have a much bigger impact on their customers, consumers, and the world. Companies aspire to have a much larger impact on customers, consumers, and the world.
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Companies] 8 Big Tests You Should Run in Your Email Marketing Program
    And really when it comes to testing email marketing, it takes more than one email to really determine what works best for any given company. However, you can clearly define your own company best practices and utilize those results for a long time if you complete email tests properly. But the question remain: What should I be testing?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 20, 2015
    [Companies] 3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)
    While this may be more challenging for companies with fewer resources, a great place to start in your search for session speakers is with a public call to action. 'The start of a New Year, for many marketers, is an opportunity to revisit some of your annual strategic measures. 1.Look for ways to re-purpose marketing messaging.
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Companies] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    ” Andrew has written 26 books, mostly focused around helping companies grow. 'In our new book, The Visible Expert℠, How to create industry stars, and why every professional services firm should care , we share exciting findings on the link between personal branding and professional success—for both you and your firm.
  • ANNUITAS  |  TUESDAY, JANUARY 20, 2015
    [Companies] Essentials of Perpetual Revenue
    If you already have a Marketing Automation Platform in place, have implemented Service Level Agreements (SLAs), and made your team recite “awareness, consideration, purchase” ad nauseum, then congratulations – you have a firm foundation for a company-centric selling process. What Would the Buyer Do?). Mind the Mid-Funnel Gap.
  • FATHOM  |  TUESDAY, JANUARY 20, 2015
    [Companies] The Future of Patient Engagement in Healthcare Marketing
    Increasingly, doctors see social media as an extension of their job (87% under the age of 56), so find those rock stars within the company and continue to curate/recycle the most valuable & relevant content. 'Americans today are seeking more healthcare knowledge and information outside of the doctor’s office. Optimize for mobile search.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 20, 2015
    [Companies] How to Influence B2B Sales Prospects (Without Annoying Them)
    Selling to start-up companies? Selling to tech companies? 'If you’re selling something, you need to be persuasive. But you don’t need to be annoying. Case in point: I was at the gym the other day, in the middle of a sweaty elliptical workout, when a trainer came over and asked if my name was Christine. While I was out of breath.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Companies] 12 Noteworthy Examples of B2B Companies on Instagram
    So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. As I previously mentioned, Instagram is a key social media platform for B2B companies to start and/or strengthen their brand storytelling. Microsoft. Followers: 35.8k.
  • BIZNOLOGY  |  TUESDAY, JANUARY 20, 2015
    [Companies] A reminder that you live in the future
    Google handles my company’s email, including account management for the people who work for me under the gerriscorp.com domain; Google runs my calendars and speaks global time zones seamlessly; Google hosts all the documents I need to share, including word processor docs, spreadsheet docs, and even a very basic presentations. My Box.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 20, 2015
    [Companies] How to Garner Sweet Success on Instagram
    Post a picture of yourself or of the company logo. 'Facebook and Twitter are no longer the bread and butter of the social media world. Instagram is quickly climbing the food chain as a social media marketing tool. No one knows this better than Fernanda Capobianco, the owner of Manhattan-based bakery, Vegan Divas. Get a good picture. Address.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [Companies] How to Build Strong Brand Storytelling From the Inside Out
    It’s easy to blame a company’s bad performance on the economy or competition – anything with an outside influence. But companies that consistently outperform their peers or industries have something in common: a unified purpose. How to Get Employees “Into” Your Company. 'January 20, 2014. It’s Not You, It’s Me.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 20, 2015
    [Companies] Meet Your New Chief Marketing Officer, Jeff Ogden
    However, if this great video by my son creates some interest for a company looking for a Chief Marketing Officer , then great! 'Jeff Ogden , President of Find New Customers  is an award-winning marketing expert (see this award which was given to me by @fionavesey and appeared in BrandQuarterly magazine, which she edits) Thank you, Fiona.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 20, 2015
    [Companies] Do you have a B-to-B Video Strategy?
    to-B companies using this media sometimes are too set in the old ways ( or another way of saying it, they want to present the facts and videos are boring ). 'We are a visual society and it’s a fact that videos are a unique way of delivering your message to a targeted audience. Don’t do them because your competitor is.
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Companies] 15 Hilarious Office Pranks to Pull on Your Work Buddies
    Every company has a story or two about that funny office prank of yore. 'Thanks to The Office, we all know the classic stapler in Jell-O trick. But what other, less conventional pranks are out there to add some color to an otherwise average day at the office? Here at HubSpot, it''s the "wheat bread leads" story. Here''s what we found.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Companies] 28 (of the) Best LinkedIn Marketing Guides of 2014
    And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches. Company Pages Products & Services Page – No Longer Supported by LinkedIn Help Center. Image credit: Cox Business. Guides to Publishing on LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Companies] The state of the nation on SEO, content strategy and earned media
    The people working for those SAS companies will tell you the algorithm is your answer, but I think, yes, it’s still possible to scale human connection. For many companies, customers are just a name in a database and we’ve tailored specific content based on their specific personas — behavioral, demographic, or whatever.
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Companies] 5 Fresh Ways to Improve Your Company Culture
    Company culture is something that is very close to me. Because of that, I spend a good amount of time making sure my ideas on company culture are loud and clear. Not all companies have great culture, and it can be difficult to change when it’s been one way for so long. That absolutely plays into company culture, of course.
  • THE B2B RESEARCH BLOG  |  MONDAY, JANUARY 19, 2015
    [Companies] Making ‘human-to-human’ marketing a reality
    Problem is, they do it firmographically on dimensions like company size or sector.  One, it segments the company not the person.  And two, companies (or more accurately the people representing them) with the same firmographic profile, often have very different preferences.  'January is the month for predictions. 
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Companies] SEO for Home Builders: How to Optimize Your New Home Communities
    Most home builders I talk to have either hired an SEO company or are currently working with one because they don''t have the knowledge in-house. Many SEO companies want you to think you can''t do what they do. 'Search engine optimization for any business can be tricky to implement correctly, let alone home builders. Page Title.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Companies] How to Run a Blog Lead Generation Analysis
    Let''s take a look at an example report that shows us the number of leads generated from a company''s blog posts. 'It''s the timeless question for corporate bloggers: How many leads did your blog post generate? After all, if you can''t make changes based on your analytics, they won''t really be that helpful. Running the Blog Leads Report.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Companies] 10 (More) Marketing Terms You Need To Know
    CRM is a service that companies can use to keep track, organize and improve the interactions with current and future customers. In simplest form, WPO is your web visibility and how easy it is to find your company online when a user searches for you. KPI’s are used to define and measure progress goals in a company.
  • VIDYARD  |  MONDAY, JANUARY 19, 2015
    [Companies] Do I Need A Video? 5 Questions To Ask For Your Next Campaign
    Some companies spend upwards of $20,000 to produce a video, and end up leaving it to rot on their YouTube channel. 'As you may have guessed, we’re big believers in the power of video. It’s compelling, sharable, and most importantly trackable. 82% of B2B marketers reported success with video marketing initiatives. Pun intended.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 19, 2015
    [Companies] The B2B Sales Development Rep's Guide to Data Management
    Upon opening a record, take the extra time to ensure your contact’s professional information is correct and that the company information is up-to-date. 'It’s that time of year again, and the “new year, new me” attitude will be in full effect for at least another few weeks or so. After all, quality data is the key to success in inside sales.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 19, 2015
    [Companies] The Soft Edge; where great companies find success
    Where Great Companies Find Lasting Success. This is an excellent management book for any level in any company, I recommend to my clients that they need to read a minimum of two business books a year and this book makes my 2015 list! 'The Soft Edge. Trust. Smarts. Teams. Taste. Story. It will make a difference in your success. Books
  • BEYOND  |  MONDAY, JANUARY 19, 2015
    [Companies] What’s your logo worth?
    'A logo is a symbol used to represent your company, so that your products or communications are quickly recognisable as being yours
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JANUARY 19, 2015
    [Companies] Book Review: Factory Man by Beth Macy
    Factory Man: How One Furniture Maker Battled Offshoring, Stayed Local — and Helped Save an American Town is the story of Bassett Furniture in Bassett, Virginia and its rise from a small, family-owned business to its heyday as one of the largest furniture companies in the U.S. 'From 2001 to 2009, the U.S. It’s your story and mine.
  • BIZNOLOGY  |  MONDAY, JANUARY 19, 2015
    [Companies] A more personal approach to content marketing
    Small firms try to hide behind their company name in email campaigns in an effort to look larger. Your clients, even if you’re a B2B company, are people. 'One of the great advantages small businesses have over large corporations is the way their size makes a personalized customer experience so much easier to offer. Like this post?
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 19, 2015
    [Companies] 12 Stats That Prove Mobile is Making Voice More Important Than Ever
    By enabling your company to provide outstanding support, you keep your customers coming back time and again. Interested in learning more about optimizing your company’s mobile marketing efforts? 'The results of the explosive growth of mobile phones can be seen in almost every aspect of business. Call Tracking Virtual Call Center
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 19, 2015
    [Companies] How I Grew GE by 242% in just 12 months and why my replacement failed
    Now I’m a marketing expert who runs Find New Customers , a Tampa-based demand generation agency and we help companies develop world-class marketing programs and we are partnered with Likeable Local, Social Media Marketing Software to make YOU more Successful. They did what almost all companies do. ” Amen, Dr. King.
<< 1 2 3 ... 256 257 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...