• BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Companies] @HBRItalia Piloting the Future of Social Business by @mnburgess #HBR #SocBiz #SocialBusiness
    They bring the voice of the people behind the company out into the market, and their authenticity can carry the values of the company to all of the folks they connect with online. To download the issue, titled “#Social & Digital Transformation,” click here. To view it in your browser, click here. ” David C.
  • VISIONEDGE  |  WEDNESDAY, JULY 30, 2014
    [Companies] Three Elements of Successful Change Management
    'We are sitting in a meeting with the CMO and a new marketing operations director from a large, well-established company. The size or industry of a company doesn’t matter.Every aspect of marketing performance management often requires cultural, process, and skill changes. Change Is Part of a Company’s Improvement.
  • FATHOM  |  WEDNESDAY, JULY 30, 2014
    [Companies] Exciting Healthcare Technology Requires Innovative Digital Marketing
    Tears of Joy for Diabetes Patients : Novartis, a leading pharmaceutical company, recently announced that Alcon, its eye care division, will use Google smart contact lenses to help diabetes patients manage their blood sugar—through tear samples. 'More than ever the doctor is in, but the patient is online— so what’s a doctor to do? Via NPR.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Companies] Does Customer Service Actually Work on Twitter? 5 Brands That Do It Well
    The good news is, companies that are successfully using social media for customer service are reaping the benefits. But that doesn''t mean that every company is actually committing to delighting their customers on social media. 1) @Zappos_Service : Using Personality to Delight Customers. Ashley_Jailene We''re so glad to hear that!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Companies] 7 Skills To Look For When Hiring A Content Marketing Strategist
    More than just a community manager, you need someone who understands the channels your audience is using, knows the nuances and context for each, and knows how to maximize your company resources to drive impact across digital channels. 'Content marketing is hot! Skills To Look For When Hiring A Content Marketing Strategist. agree!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 30, 2014
    [Companies] Supercharge Your Sales and Marketing Vocabulary
    What is it worth to the company? 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. From breakthroughs to benefits and from profits to process , the words used to present your product or service to prospects are instrumental to your success. What''s in it for me?"
  • BIZNOLOGY  |  WEDNESDAY, JULY 30, 2014
    [Companies] Is your SEO content suffering from Useless Box Kit Syndrome?
    'Your company is blogging on a regular basis. The video reminded me about all the companies that suffer from useless SEO content. These companies may have a lot of site content – but the content doesn’t really do anything. But unfortunately some companies forgo keyphrase research. The box looks cool. White papers?
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 30, 2014
    [Companies] The Final Frontier of Social Media Marketing: Employee Advocacy
    As I mentioned then, Employee advocacy will become a strategic initiative for more and more large (and some small) companies. Companies are always looking outside corporate … Continue Reading. The Final Frontier of Social Media Marketing: Employee Advocacy by Neal Schaffer - Maximize Social Business. Employee Advocacy
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Companies] Lessons on Locations From Our New Atlanta Office
    With 40 employees, a great location, proximity to our customers, and an expert team of Marketo veterans, this marks an exciting moment for our company. Transplant Company Veterans. But a lot happened between the first time we thought of Georgia and today’s grand opening in Atlanta. Location, Location, Location. Have a Party.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Companies] Commercial Misconduct: The Worst TV Ads Ever
    And yes, by “are” I’m reminding you that companies still pay for TV ads.) Despite their interruptive nature, some TV ads actually do a good job of reaching a target audience and encouraging folks to engage with companies online. watching the programming that the TV stations were broadcasting. In no particular order.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 30, 2014
    [Companies] The sneaky method BuzzFeed uses to win the market research game
    There are privacy advocates who think it shouldn’t be, but the law is painfully slow to change, and technology companies incredibly adept at writing sweeping privacy policies and terms of use that sidestep existing laws and obtain users’ consent. 'By Kerry Gorgone, {grow} Contributing Columnist. Ever taken a BuzzFeed quiz? Horrified?
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 29, 2014
    [Companies] @HBRItalia – How the Social Executive Seizes Opportunity #HBR #SocBiz #SocialBusiness
    People are demanding transparency from the companies they deal with, and having the voice of a real executive in the conversation brings a critical human point of access. […]. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Companies] Why Keyword Level Call Tracking?
    Google generates more than $15 billion in PPC search ad revenue annually alone as companies dedicate more money and resources to creating a highly effective search campaign. When properly implemented, call tracking does not prevent a company from maintaining consistency in their name, address, phone number (NAP) business information.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Companies] 7 Silly Hashtag Mistakes No One Should Make
    To help avoid making silly hashtags mistakes in your own marketing, let’s take a look at the top ways people and companies use them wrong. So always make sure to gut-check your hashtags with someone outside your department or company -- it could save you from being embarrassed down the line. It doesn''t end well. Social Media
  • SAZBEAN  |  TUESDAY, JULY 29, 2014
    [Companies] Find the Funding You Need to Market Your Business
    Crowdfunding is an innovative way to raise capital and market your company without digging into your own pockets. If you receive regular payments from an annuity or structured settlement, you may be able to sell your future payments to a company like J.G. Get Creative. Get a Grant. To find open business grants, start at Grants.gov.
  • LEADERSHIP  |  TUESDAY, JULY 29, 2014
    [Companies] CMO Spotlight: Blair Christie, SVP and CMO, Cisco
    To help the buyer traverse the remaining 30% in the direction and favour of your company, you need to really understand the pain points and deliver a solution before your competition can. They need to be seen as the ‘saviours’ who succeeded in bringing the best ‘solution’ to their company. trillion. Make the buyer a ‘hero’.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, JULY 29, 2014
    [Companies] Competitive Differentiation Is Easy if You Do This
    Most salespeople feel compelled to brag about their company''s service or talk about all the awards their company won. 'When your prospect has decided to change from the status quo, they start seriously considering their options. How can you differentiate yourself from others who are also competing for their business?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 29, 2014
    [Companies] Cold Calling: You Get What You Put In!
    At the time, a large percentage of my friends were living the high life at multiple tech company and making obscene amounts of money relative to their experience, as they were recent college graduates as well. quickly became accustomed to long hours and cranky business travelers, which most of us know can be challenging to say the least.
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [Companies] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    First off, find yourself a good RFP template, and tailor it to your company’s needs. Let’s say your company uses the following video assets in your marketing and sales efforts: Product explainer videos (short, ungated content offering your prospects insight into your video). Why video should be part of the MAP consideration.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 29, 2014
    [Companies] Pros & Cons of Running Social Media Geared Towards China In-House
    'One of the toughest problems any company will face when going social is to decide between running social media geared toward China in-house or through an agency. There are both benefits and drawbacks from both strategies. Here are the pros and cons of running your Chinese social media in-house. Cons 1. Chinese Social Media
  • SALES CHALLENGER  |  TUESDAY, JULY 29, 2014
    [Companies] You Don’t Need to Sell Differently, Your Customers Need to Buy Differently
    It is precisely the inability of stakeholders to align on a problem to solve that leads decision groups to default to the basic common desire to either save their company money or avoid organizational risk. my team is not agile enough for this change) and company biases (e.g., To read more,  click here. Overcoming biases.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 29, 2014
    [Companies] Content Marketing: What Are Your Competitors Doing?
    Evaluation  - are they solving problems for their audience, where do you see opportunities for your company? 'We hear a lot today about content marketing and how we all need to start producing more meaningful content to share. I’m OK with that, but most of us have the cart before the horse. Doesn’t this make sense?
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Companies] The Forgetful Person's Guide to Staying Organized at Work
    do this with any site I visit on a regular basis -- sites like Facebook, Twitter, our company wiki, and Pandora. 'At some point in our lives, we have to just accept who we are. forget names pretty much immediately after I meet people. forget where I parked my car. forget what groceries I was supposed to pick up when I get to the store.
  • ANNUITAS  |  TUESDAY, JULY 29, 2014
    [Companies] The Problem With The Story You Are Telling
    All are still important, but you need to be careful, because Google catches companies that try to “game” the system. 'Good, relevant content is more important than ever, because of a Panda. Back in May, Google released an update to their search algorithm, called Panda 4.0. As if that was something that was really easy to do.
  • MARKETING ACTION  |  TUESDAY, JULY 29, 2014
    [Companies] Health Care Marketing: Personalization, PHI, and Preference Centers
    As I mentioned in a previous post , healthcare, pharmaceuticals, and insurance companies must make sure their marketing communications conform to the Health Insurance Portability and Accountability Act of 1996 ( HIPAA ). Online behavior can show the topics members are interested in. Too bad much of it is unusable for email marketers. Web URL.
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Companies] Laws of Marketing Power: Enter Action with Boldness
    The bold approach suggests strength: Consider the company that openly compares itself to competitors in marketing messages. '“Everyone admires the bold; no one honors the timid.” ” So states the summary of Law 28 of Robert Greene’s 48 Laws of Power , which is “ Enter action with boldness.” The principle?
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Companies] Identifying A Target Audience for Manufacturers
    Identifying this group is particularly important for manufacturing companies because it could completely redefine the stories you share and the language you use. Find out what motivates them, why they value your company, and what their needs are. Are there specific industries or niches that your company would benefit from targeting?
  • ENGAGE  |  MONDAY, JULY 28, 2014
    [Companies] This Week in Content: These Three Things are Not Alike…or Are They?
    This article from Fast Company  summarizes Denny’s successful content strategy—and highlights a marketing turning point for the brand. . 'What do pancakes, House of Cards and fish have in common? That Diner Feeling: How Denny’s Became a Weirdly Successful Content Marketer. FastCompany. Who Knew Kevin Spacey Was a Content Genius? Forbes.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 28, 2014
    [Companies] 6 Habits of Highly Effective Salespeople
    'Most companies have that one sales rep who just can’t lose. This means following up and keeping the conversation alive, or directly sharing relevant content created by the company’s marketing team. To help, here are six habits that highly effective salespeople are known to employ. They Set Objectives for Every Sales Call. They Listen.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 28, 2014
    [Companies] Life Enrichment: Passion
    It has been 16 ½ years since I started Acumen Management Group and the basis behind the company still drives me. We will seek to have fun and fulfillment in our role and company. get a kick out of coaching individual people; giving them idea’s and tools to make their company more successful. 'Life Enrichment: Passion. Tenets.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Companies] 9 Keys To Brand Publishing Success
    Content marketing at most companies today is still a tactical solution to a tactical problem. 'Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. “The audience has spoken.
  • MODERN B2B MARKETING  |  MONDAY, JULY 28, 2014
    [Companies] 4 Ways to Invest in Your Marketing Career
    The marketing landscape is constantly changing, so it’s important to know what’s out there, and what those solutions can do for your company. Your company’s infrastructure should be designed you from point A to point B – after all, the more advanced your skills become, the more valuable you can be to your company. Take a Class.
  • WINDMILL NETWORKING  |  MONDAY, JULY 28, 2014
    [Companies] [CASE STUDY] How To Woo Your Customers? (This Travel Company Knows)
    'Would you cherish a company that sends you and your spouse on a romantic trip? This Travel Company Knows) by Zsuzsa Kecsmar - Maximize Social Business. Well, this is what one of Antavo’s customers did with 138 people. iDBUS is … Continue Reading. CASE STUDY] How To Woo Your Customers? Optimize Your Blog for Mobile Devices.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Companies] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    'When you tweet at a company that has over 16,000 employees, how quickly do you expect them to respond to you? You may not have very high expectations for most large companies , but JetBlue has done a great job differentiating themselves on Twitter by finding clever ways to exceed our expectations. JetBlue No big deal! But not JetBlue.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Companies] The Inbound Marketing Methodology Explained [VIDEO]
    In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages. Instead of the old outbound marketing approach of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company. Inbound Marketing.
  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [Companies] Got CRM? Why You Need Marketing Automation Too
    They were very proud of the catalog they created, which they mailed to lists of companies of a certain size. 'A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and kept them in a “tickle” file organized by date. Suddenly my computer got friendly and helpful. It was more efficient.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 28, 2014
    [Companies] The Twitter Book that changed everything
    It has matured into a public company with a responsibility to shareholders. New case studies featuring large companies, small businesses, and non-profits. It has matured into a public company with a responsibility to shareholders. I’m proud to announce that the all-new edition is now available on Amazon. ForReal. ForReal.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [Companies] Now, Go and Do: Create standardized, well-understood metrics for your organization
    National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product. The campaign was beta tested in three key markets: United States, United Kingdom and India. After the test was completed, the program rolled out globally.
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 27, 2014
    [Companies] REGISTER NOW Join #TEDx Speaker and Best-Selling Author, @mnburgess, for AMA #ContentMarketing Workshop
    Create a content marketing blueprint that meets your customer’s informational needs, drives leads, and helps to achieve the revenue goals of your company. 'I am proud to announce that, on Sept. 11–12, I will be delivering an AMA Content Marketing Workshop at the Marina del Rey Marriott in Marina del Rey, CA. When: Sept. Hope to see you there!
  • HUBSPOT  |  SUNDAY, JULY 27, 2014
    [Companies] Add This to Your Social Sharing To-Do List: This Week's Most Popular Content
    Check out this blog post to see 19 of the most memorable tidbits shared during the conference from the top social media experts from companies like JetBlue, Spotify, and Dunkin Donuts. 'For the past few weeks, the most shared content has covered a wide range of topics related to inbound marketing. Tweet. Tweet. Tweet. Tweet.
  • HUBSPOT  |  SATURDAY, JULY 26, 2014
    [Companies] The Anatomy of a Strong Company Name
    But if you listed names such as Lucky Charms, Fruit Loops, and Cocoa Puffs, and paired them with their colorful boxes and mascots, the company image suddenly becomes vibrant and exciting. Car companies are a prime example of this technique. Again, car companies are a prime example. over the phone). Memorable. Enjoy this post?
  • FATHOM  |  FRIDAY, JULY 25, 2014
    [Companies] Your Website’s Four Most Important Pages
    Unfortunately, too many companies take an encyclopedic and jargon-laced approach to their product page. Instead Differentiating Services Page:  Chances are you are not the only company in the world that sells your product or service. Instead, they will visit multiple times throughout their entire journey with your company.
  • GREAT B2B MARKETING  |  FRIDAY, JULY 25, 2014
    [Companies] Do Multiple Authors Create Better Marketing Content?
    Rather, the point is that good marketing communication appears as if it is written from one human being to another, not from a company to a bunch of faceless prospects. 'I just read an interesting newsletter article titled “Copywriters: should you guarantee your clients results?” written by noted copywriter Bob Bly.
  • FATHOM  |  FRIDAY, JULY 25, 2014
    [Companies] Data Dictionaries: Why They’re Important for Every Company
    Many people seem to be aware of the fact that data dictionaries are important for their company, but can’t say exactly what they are or why they’re important. Data dictionaries play a crucial role in ensuring a company’s data management system—e.g., 'What is a data dictionary? CRM—is accurate and reliable. Constraint information.
  • HUBSPOT  |  FRIDAY, JULY 25, 2014
    [Companies] Would Your Employees Care If You Were Fired? Inside the Market Basket Story
    It''s any company''s worst nightmare. Other companies that pay their employees much higher than average are Trader Joe''s, Spanish supermarket chain Marcadona, convenience store company QuikTrip, and, you guessed it: Market Basket. The CEO serves the Board, and the Board directs the company. 'Empty shelves. Arthur T.
  • MARKETING ACTION  |  FRIDAY, JULY 25, 2014
    [Companies] Sales and Marketing Alignment: the Essentials
    You both have to put the company goals and a commitment to cooperation ahead of turf squabbles and egos. The definitions should include demographic information (such as company size) and behavioral information (such as requesting a demo of your product). During these conversations, both parties should focus on a few specific areas.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Companies] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman. Buzzfeed recently launched their newest version of the “What City should you Actually Live in” quiz. Still think this isn’t for you?
  • ENGAGE  |  THURSDAY, JULY 24, 2014
    [Companies] Emo Marketing: Why Is Everyone Crying?
    Thai communications company TrueMove H’s Giving campaign emulates the brand’s message that pure giving, or giving without the expectation of something in return, is “the most powerful form of communication.” 'It’s no secret that one of the ways into your audiences’ hearts is by actually tugging on their heartstrings. Everyone needs a hero.
  • CRIMSON MARKETING  |  THURSDAY, JULY 24, 2014
    [Companies] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    Today, marketers must demonstrate how marketing will contribute to the company’s top-line revenue growth, or be prepared to change careers.      . Some companies are even assigning quotas to marketing and compensating marketing executives on meeting those quotas. . 'The days of marketing as a necessary cost center are numbered.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Companies] Foursquare Unbundles; Appeals to an Audience Exhausted by Social
    new update came July 7 th with this note from the company: My guess is, however, that the unbundling wasn’t aimed at this dedicated user base. 'I’ve never been big into Foursquare. just didn’t have time for it. But I’m intrigued once again, given the buzzin’, or rather swarmin’, around Foursquare’s recent big move. Apps Get Focused.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Companies] Foursquare Unbundles; Appeals to a Audience Exhausted by Social
    new update came July 7 th with this note from the company: My guess is, however, that the unbundling wasn’t aimed at this dedicated user base. 'I’ve never been big into Foursquare. just didn’t have time for it. But I’m intrigued once again, given the buzzin’, or rather swarmin’, around Foursquare’s recent big move. Apps Get Focused.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Companies] 25 Must-Tweet Inspirational Quotes From Inbound Experts
    4) “Great companies start because the founders want to change the world. 'When do you feel most inspired? Lots of people feel most inspired at events. It makes sense -- you''re surrounded by tons of interesting people and listening to fascinating speakers. You come away feeling renewed and energized. 1) “So the pie isn''t perfect?
  • LEADERSHIP  |  THURSDAY, JULY 24, 2014
    [Companies] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    In order to improve or maintain your good reputation – as well as your company’s status – on LinkedIn, please refer to the following section. 'As we know, LinkedIn can be a valuable and effective form of B2B lead generation. Have you asked yourself these questions recently? How effective is my LinkedIn profile?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 24, 2014
    [Companies] Market Basket Employee Protest – Why Values Matter
    In his July 20, 2014 Financial Post article, “ Seven lessons corporate CEOs need to learn from small businesses ,” Rick Spence writes that big companies need to retain a human touch. “Consumers today,” Spence writes, “want to do business with companies that reflect their values.” ” Yep. cents.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 24, 2014
    [Companies] Why Willy Wonka Should Not Be Your Business Model
    Willy Wonka’s example of locking the factory doors and cutting off all communications is a drastic one, but many companies still don’t actively engage with their customers, and when they do, it is often one way: we speak, you listen. It’s a Two Way Street. By just taking the time to engage with a customer. General online marketing Tips
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Companies] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    I’ve worked with companies that handled billions of dollars in daily turnover and can honestly tell you that no one treats a couple hundred million like it’s pocket change. 'You think you’ve got e-Commerce SEO problems? The Panda penalty, that is, if not the $200 million hit. The lesson: Don’t do that. Check it out.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 24, 2014
    [Companies] Using Social Media to Recruit New College Grads
    'Attracting students and young graduates has often been a top priority for companies, even before buzzwords like “employer branding” or “brand ambassador” emerged. Yesterday: Traditional … Continue Reading. Using Social Media to Recruit New College Grads by Laurianne Laval - Maximize Social Business.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 24, 2014
    [Companies] Considering Starting a Blog?
    company blog, like any other communication initiative, is a commitment. Marketing Tips Public Relations blog company blog corporate blog goals marketing plan Rachel Kerstetter should a blog be a part of your marketing plan start a blog 'By Rachel Kerstetter, PR Engineer. Who else is competing for my audience’s attention? Slides.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Companies] Do B2B Companies Really Need to Be on Facebook?
    'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. B2B companies need to use these social media platforms to achieve higher level business goals that others in the organization are tracking and supporting. Can a B2B company quit Facebook? Step 1: Twitter.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Companies] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    ” They typed in the name of my company using a search engine or maybe just the browser bar. 'Though Google gets roughly 3.5 billion searches a day , there are really only three types of searches that people perform -- navigational, informational, and transactional. Navigational Search. What It Is. Why It Matters. Hit “enter.”
  • MARKETING ACTION  |  THURSDAY, JULY 24, 2014
    [Companies] The Modern Marketing Agency Pitch
    If you don’t win the business, well, maybe there’s another opportunity with a similar company in the same industry. 'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. Seriously, it was a huge deal. Another one featured a story quilt with wedding photos printed on fabric. Kittens?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Companies] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    McKinsey says companies have to address organizational issues before digital can have a transformative impact on their business. 63% of CMO’s say their companies lack a cohesive social media plan (source: IBM Global C-Suite Study). 'By Rob Petersen, {grow} Community Member. It is now #2 behind TV. Follow Rob on Twitter: @RobPetersen.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Companies] How to Write for the Web If You Were Born Before 1965
    And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! 'With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. This became one of the rules.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Companies] How To Use Social Media for Recruiting Young Talent
    Utilizing social media in today’s Internet-driven world gives your company a modern face and voice. By engaging with potential candidates through social media platforms your company will build new relationships and attract young professionals. So how can companies embrace the power of social media to attract young talent?
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Companies] E-Commerce Calls-To-Action
    People can be impatient if they don’t find exactly what they are looking for right away, so putting some of a company’s biggest sellers as click-ready buttons or text can be helpful and save time. 'We all know that the marketer’s ultimate goal for retail Web page visitors is conversion. But sometimes the consumers need a little push.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Companies] 72% of People Who Complain on Twitter Expect a Response Within an Hour
    24% would consider buying less from that company in the future. 21% wouldn''t recommend the company''s products/services. 15% would complain about (or shame) the company/brand in social media. 42% of people praise the company in social media. 34% of people buy more of the company''s products. More specifically.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 23, 2014
    [Companies] Sales and Marketing Alignment Equals More Revenue
    In fact, organizations that establish strong alignment between their sales and marketing teams achieved 20 percent annual revenue growth compared to companies with poor alignment, which experienced a 4 percent decline in revenue, according to a HubSpot report titled, “The Complete Guide to Unifying Your Sales & Marketing Efforts.”.
  • BIZNOLOGY  |  WEDNESDAY, JULY 23, 2014
    [Companies] Fresh Insights in Selling to SMBs
    And you’ve got a lot of company.  Establishing your executives and your company as trusted advisors in your field is hugely important in this market.    This means networking, content marketing, PR outreach, speaking engagements, and trade/industry professional activities. SMB is where there’s enough volume to do plenty of testing.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Companies] 9 Pillars for a Killer Content Marketing Strategy
    70% of people would rather learn about a company through articles than through ads. Consumers will avoid spammy material, whereas they will hold your company in high esteem if you prove to be authentic. Rather, each promotional aspect should strengthen the other by reaffirming your company’s overarching purpose. 'Image source.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Companies] Marketo Goes to College
    In a digital marketing age, the skills and talents that make marketers successful have shifted dramatically – leaving companies struggling to find the people they need. 'Author: Jesse Finn Good marketers are hard to find. Take Sears, for example. The reason? Marketing Automation
  • NUSPARK  |  WEDNESDAY, JULY 23, 2014
    [Companies] The benefits of outsourcing telemarketing as part of your demand gen program
    By creating the demand that will pull the potential client or customer into a decision that is favorable to your company, you are accelerating and therefore shortening the marketing / sales cycle. All of the many tools at your disposal should be brought to bear on this activity as marketing has changed within the last several decades.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Companies] Your Customers Want to Talk to You
    It goes something like this: I have a question/problem/complaint and I would like to share that with the company that sold me the product. If you are like most companies, you will fail to provide that information. This week, we should look at the much more pernicious problem of Customer Hide and Seek. So I’m going to visit the website.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Companies] The Future of Social Marketing Automation is Here (And Improving)
    Social media has a naturally conversational structure and is not particularly effective as a “blast” medium — so companies have dragged their feet implementing effective one-to-one response mechanisms, just as they have on the email side of the house. The hold up has been partly cultural and partly technological. Impressive.
  • MARKETING ACTION  |  WEDNESDAY, JULY 23, 2014
    [Companies] Customer Lifecycle Marketing: Reporting, Part 2
    These are typically the stages that garner the most attention, as lead generation remains the most pressing concern at the typical company. For some companies, this stage may be 30 days; for others it can literally be a few years. Upsell $ as % of Total Sales $: This reflects a company’s ability to upsell to current customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Companies] 5 Reasons LinkedIn Has Lost Its Luster
    Related Stories Why CEOs Shouldn’t Trust Marketing Return on Optimism: Business as an act of positive thinking 5 Simple Strategies for Growing Your LinkedIn Influence Can a Fortune 500 company be more human? 'By Eric Wittlake, {grow} Contributing Columnist. LinkedIn is where I connected with colleagues, clients and business partners.
  • VIDYARD  |  WEDNESDAY, JULY 23, 2014
    [Companies] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
    It’s true many brands have their sights set on becoming media companies and content machines, and it’s also true that you can connect videos to real ROI , but video marketing has to start with a clear plan outlining your purpose, your KPIs, and your planned tactics to push your content to it’s full potential. My advice? month?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Companies] What LinkedIn’s Acquisition of Bizo Means For Marketing
    This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content. 'by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” ” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Companies] Guide Campaigns in Assisted Living Marketing: A Case Study
    'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? These caregivers and potential residents aren’t ready to contact your company or tour your community; they are instead trying to understand and evaluate their options. You bet! Cut to the Chase: What Were the Results? think so.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Companies] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    Find your company’s “expert(s).”. Get to know people in your company with industry authority (particularly in executive management) and assist to help them grow their audiences. Optimize their social media profiles and or help them write content for your company’ site. Work on getting quotes from experts not in your company.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Companies] Tips for Reducing Duplicate Healthcare Content
    Fathom Healthcare works with a number of large healthcare systems, community hospitals, healthcare advocacy and awareness groups, and assisted living companies. 'Digital marketing and SEO blogs agree: Using duplicate content is a practice that should always be avoided. Viruses are the most common cause. How to Fix Duplicate Content Issues.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 22, 2014
    [Companies] To Blog, or Not to Blog…That’s the Question Many Industrial Companies are Asking
    'Manufacturers, distributors and engineering companies have read or heard about all the benefits of content marketing in general and blogging in particular but many are still sitting on the fence. m often asked the question, “Should we start a blog?” It is a simple question but the answer is not a simple yes or a [.]
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Companies] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    Sure, some companies try to find ways to convince you otherwise, but they still let you unsubscribe. Using her name in addition to the company adds another degree of personalization while making sure the person receiving the email knows it''s from a business. It was all very clear what New York & Company was advertising.
  • SYNECORE  |  TUESDAY, JULY 22, 2014
    [Companies] Synecore's Top Marketing Words That Convert [INFOGRAPHIC]
    Now tell us, which words do you find work best for your company? 'You know that words matter, but how do you know you’re using the correct words to convey your message? When it comes to writing copy, the overall objective should be clear, short and engaging. Click here to view the Full Infographic
  • ENGAGE  |  TUESDAY, JULY 22, 2014
    [Companies] Clever Quizzes That Don’t Involve Cats or Celebs
    Successful quizzes can drive a LOT of traffic to your website—even if you’re, say, a field service software solution company. This one from the education company works because it has a real takeaway to help you learn more effectively and the revealed personalities are colorful (but based on facts). 'Have you taken any quizzes lately?
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 22, 2014
    [Companies] City Analytics: How Chicago Leads the Pack in Big Data
    The purpose of the event was for attendees to learn about companies that have their eye on becoming drivers of cutting edge technology and hear some use cases that examined how real-life organizations are using new tech abilities to do better business. Go Cloud! What purpose does all this data serve? Data for the People. General
  • CRIMSON MARKETING  |  TUESDAY, JULY 22, 2014
    [Companies] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    To compete in this type of marketplace, B2B companies must engage buyers quickly, repeatedly and efficiently. Getting up to Speed: What can CMOs of B2B companies learn from B2C companies about sales and retention? The CMO pops his company’s hood and gives us a look at its predictive marketing analytics engine. .
  • VIEWPOINT  |  TUESDAY, JULY 22, 2014
    [Companies] 2014 B2B Marketing Trends That Work
    'As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. B2B Marketing
  • DIRECT RESPONSE COACH  |  TUESDAY, JULY 22, 2014
    [Companies] Let’s talk about response rates – realistically
    This medium-sized company placed highly skilled technical professionals into contract positions with technology companies.  'Twenty years ago, I developed a lead generation program for a technical recruiting employment firm. Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail General Lead Nurturing
  • HINGE MARKETING  |  TUESDAY, JULY 22, 2014
    [Companies] Top 5 Lead Generation Tips in Management Consulting
    Be aware of your company’s strategic plan so that the website reflects the company you want to become. Do the same review of your company page. Among professional services firms and especially within the management consulting niche, there are many factors involved with getting the next contract. Search online (63.2%).
  • VIRALLY BLOG  |  TUESDAY, JULY 22, 2014
    [Companies] ROI for content marketing
    Whats the value of a lead to your company and would knowing who your audience are help you serve them better? 'That old debate of Return on investment (ROI) will get applied to everything and anything in business and rightly so. So as a modern marketer sometimes a lot of what we do does not directly lead to sales per action we take. Events
  • LEADERSHIP  |  TUESDAY, JULY 22, 2014
    [Companies] “Break the Ice” with B2B Lead Generation Programs that Work
    We need an ice-breaker for companies to get past these hurdles. Are you the ice cube in your B2B company’s lead generation efforts? Let’s discuss how you can bring about a transformation and get past your company’s legacy issues. would definitely be stumped! BUT, when I asked him if he was interested to try it, he said no.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, JULY 22, 2014
    [Companies] How to Leverage Trigger Events for Faster Sales
    trigger event is a sudden change in a company''s priorities. 'Have you ever heard of trigger events? If not, you''re in for a wonderful wakeup call. Your prospect may have been happy with the status quo yesterday, but these new circumstances create or deepen business issues that can no longer be ignored.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 22, 2014
    [Companies] 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting
    While cost of service is a very important factor when considering an inside sales teleprospecting partner, there are numerous other questions to ask to determine whether the company you''re researching is well-run, successful, and most important, trustworthy. Identify the specialist and generalist outsourcing companies.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 22, 2014
    [Companies] Find New Customers is back up and running – finally!
    I’m back now and I just restored Find New Customers , the nicest B2B marketing company on Earth. 'A unique experience indeed. was badly injured in a fall and nearly died. was in medical care for almost 4 months, so I vanished from the earth. also want to do a lot more keynote speaking in the months to come. Buyer Personas
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Companies] 5 Pinterest Tactics + Back-to-School = A+ Sales
    Back-to-school can be stressful for parents and kids, so businesses like spas, wineries, travel companies, and acupuncturists can create stress-free back-to-school boards. If you noticed, some of the boards up top aren’t just created by one company. 'Think it’s too early to utter the words, “back-to-school”?
  • SAZBEAN  |  TUESDAY, JULY 22, 2014
    [Companies] 3 Tips for the Best Use of Video in Mobile Marketing
    Companies know their websites must be mobile-compatible and that consumers need an easy way to browse and buy via their devices. These three tips will help marketing executives maximize returns on their campaigns and subsequently increase company profits. Companies without a logo are companies without an identity.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Companies] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    For example, let’s say Rita is interested a home security system from your company. The home security system company in our previous example might show one system to visitors who have indicated in their mailing address that they live in apartments, and other to those who live in houses. Intrigued? 2) Dynamically Deliver Content.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 22, 2014
    [Companies] Do B-to-B Buyers Trust Your Website?
    Include info about the people behind your company. 'Interesting question, isn’t it? think everyone thinks because they built one, everyone will like and trust what you have up there. These findings were from a KoMarketing Associates usability report and are worth discussing. The more transparent you are, the better. Here
  • SALES CHALLENGER  |  TUESDAY, JULY 22, 2014
    [Companies] Want to Hire Challengers? Redesign Your Job Postings First!
    Make Sales and Industry Work Experience Mandatory: Most companies mention mandatory sales or industry-specific experience, narrowing the pool of candidates who can apply. That said, in a recent survey most sales leaders reported that only two-thirds of sellers in their organizations have the potential to adopt insight selling behaviors.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Companies] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    It should reflect your personality and give an indication of what your company actually does. 'Images are crucial to making your marketing stand out, especially on Twitter. Though images themselves can help boost your presence, some are better than others. But what does right really mean? Let''s dig into it. Images help change that. Design
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