• JUNTA 42  |  SATURDAY, DECEMBER 10, 2016
    [Companies] This Week in Content Marketing: The Business Case for Content Marketing as PR
    What bothers me here is that the company doesn’t seem to have invested enough time in producing content to expect to see returns yet. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live on December 5, 2016; Length: 1:05:52). robert_rose Click To Tweet.
  • ETRIGUE  |  FRIDAY, DECEMBER 9, 2016
    [Companies] How much value is there in tracking anonymous visitors on your website?
    Potential buyers are researching your company and products on you site long before they fill in in a form on your site or identify themselves. The company name is usually available as well. That data is valuable because it indicates interest and engagement with your company. The value is clear-cut. Recording Activity.
  • OPENTOPIC  |  FRIDAY, DECEMBER 9, 2016
    [Companies] 3 ways AI will alter the enterprise
    Business intelligence is providing companies with an overabundance of data, but it’s AI that’s emerging to make this data actionable by giving executives and employees useful insights that. The post 3 ways AI will alter the enterprise appeared first on Opentopic. Brands & Marketers
  • CONTENTLY  |  FRIDAY, DECEMBER 9, 2016
    [Companies] ‘The Necessity of Credibility,’ and 6 Other Stories You Should Read
    When content-agnostic distribution networks promise massive profits to those otherwise “left out” of the global economy, how can we ensure that digital media companies are taking responsibility for their transactions? This means that even the company whose software you are using cannot access your messages.
  • RADIUS  |  FRIDAY, DECEMBER 9, 2016
    [Companies] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    Predictive is one thing that enables companies to scale their ABM efforts, something which was not possible even a few years ago. For example, add a company logo or a prospect’s Twitter handle to a mailer. We’ve sent gift boxes that target entire teams, departments, or even divisions within a company to get our message out there.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Companies] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • CONTENTLY  |  FRIDAY, DECEMBER 9, 2016
    [Companies] Here’s How People Avoid Watching Pre-Roll Videos
    ” By creating content that users actually want to see, companies can build an audience of willing viewers, rather than subjecting people to unsolicited ads. Turns out, I’m not the only person upset about that last one. Perhaps even more telling is that 20 percent of users will close the video altogether.
  • DISCOVERORG  |  FRIDAY, DECEMBER 9, 2016
    [Companies] 2016’s Top 5 Sales Focused Blogs
    Most CIOs only stay with a company 4-5 years and CISOs average two years. Sales reps who are able to help new CISOs quickly implement strategies cash in on this initial spending and are in the position to make the next sale when the CISO moves on to a new company. 3.) 8 TED Talks All Salespeople Should Watch. Didn’t hit your quota?
  • INFER  |  FRIDAY, DECEMBER 9, 2016
    [Companies] The State of B2B Software Reviews, Martech Growth and the G2 Stack [Podcast]
    The online B2B software review company has built an impressive community made up of over 100,000 crowdsourced reviews from real-life users, then turns those thousands of data points into trend reports, a la Gartner and Forrester. G2Crowd is disrupting the traditional analyst quadrants. Why Martech utilization is up. Love what you hear?
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Companies] Interesting Infographics: Create a Killer Social Media Strategy
    Is there a holy grail digital tool that your company swears by when it comes to social media marketing? Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days? billion active monthly users. Define target audience.
  • SNAPAPP  |  FRIDAY, DECEMBER 9, 2016
    [Companies] 6 Common Design Mistakes to Avoid as Marketers
    At the end of the day, with all design elements considered in each individually designed campaign, there still needs to be a thread of consistency across all of the designs as they relate to the company’s brand conventions and standards. Marketers are frequently finding novel solutions for ways to advertise events, products, and services.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 9, 2016
    [Companies] Am I connecting with my customers enough? 10 tips for customer outreach
    More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. How’s your customer outreach? Keep your brand consistent.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 9, 2016
    [Companies] What the Holidays and Account Based Marketing Have in Common
    Engrossed in holiday planning and decorating both at the company and at home, it dawned on me just how much the holidays and account based marketing have in common. In the last few years, ABM has been growing in popularity with more companies anticipating good things from this marketing approach. Both require considerable research.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 9, 2016
    [Companies] How to (Quickly) Get Content Marketing Strategy Executive Buy-In
    Even if you’ve been doing light content creation for months, your execs will still be inclined to scrutinize your decision to formalize a company-wide approach. And without the backing of your entire company, you simply don’t have enough manpower to speak on behalf of your entire enterprise. Your banking app is clunky.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2016
    [Companies] What Not To Do at Your Company Holiday Party
    Ah, December: a month filled with festive decorations, hot chocolate, and the long-awaited company holiday party. Company holiday parties are a fun occasion to celebrate the season with your friends, family, and colleagues. 10 Dos & Don'ts for Your Company Holiday Party. Don't: 1) Don't skip the party. Our advice?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 8, 2016
    [Companies] Can Customer Data Platforms Have Decision Functions? Discuss.
    Those companies have many existing systems that can all benefit from a better database. The fact that most JOEs create a database is just the matter of necessity: most companies don’t have a database in place, so the JOE must build one in order to do the fun stuff (orchestration). It’s about what systems do and how they’re built.
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Companies] Who Will Win the War for TV Ad Dollars?
    Neither TV nor radio can even come close to gathering the kind of detailed demographic and behavioral data companies like Facebook offer. Traditional companies, however, still need the scale that TV provides. CPG companies like Unilever, retail giants like Macy’s, and car companies like Ford all need scale more than targeting.
  • GREAT B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Companies] 5 Reasons Why Your Channel Partners Are Underperforming
    Channel sales has so much promise for enterprise software and SaaS companies. The leverage you can get from a performing […
  • VIEWPOINT  |  THURSDAY, DECEMBER 8, 2016
    [Companies] B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #1: Should you leave a Voicemail?
    Here is what happened on December 6, 2016 (the names have been changed to protect our client, a Fortune 200 company): Voicemail left by our business development associate forwarded by the VP Finance to the Director of Risk Management (DRM). Should you leave a voicemail? The following is from my favorite author (“New Sales. Simplified.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 8, 2016
    [Companies] What B2B Marketers Need to Know About AMP
    The bad news: If your company uses another website platform, you’ll have to manually create each individual pages. Let’s face it; We’ve all been there, riding the subway trying fruitlessly to load a mobile page that takes FOREVERRRR. It’s an extremely frustrating experience, and, oftentimes, I give up all together – most users do. Don’t be.
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Companies] Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC
    At companies like Slate, The Atlantic, and The Daily Beast, native ads—sponsored articles or videos that resemble traditional editorial work—now account for the majority of digital ad revenue. As 2016 comes to an end, the media industry faces an uncertain future. million times more than the top 20 real news stories.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 8, 2016
    [Companies] Advanced Reporting Is Awesome: Part 2 — Geographic Data
    Take a look: If your company ships products, has multiple locations, or simply wants to segment its lists , this is vital information. Here at VerticalResponse headquarters, we’re pretty excited about all the insights Advanced Reporting offers users. Last week, we took a look at the use and benefits of device and browser statistics.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Companies] 10 Trends That Defined Digital Marketing in 2016
    In June, YouTube released a new capability for live streams to be captured and served directly through the company’s mobile app. Damage control: When a technology failure at Southwest Airlines led to the cancellation of more than 4,000 flights over several days, the company’s CEO took to Facebook Live to provide an update on the issue.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 8, 2016
    [Companies] How Millennials in the Workplace Are Revolutionizing Marketing
    Now the company uses a full array of social platforms to tell its story through video. For young marketing professionals, a simple phrase might define their marketing approach: out with the old, in with the new. Today’s new wave of marketers and business leaders aren’t following in the footsteps of their older counterparts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 8, 2016
    [Companies] Learn to create effective content by putting it through the RITE test
    Contact Mark  to have him speak to your company event or conference soon. By Mark Schaefer. Here’s a proven method to consistently create effective content: Put it to the RITE test. RITE is an acronym that stands for Relevant, Interesting, Timely, and Entertaining. Let’s take a deeper look. Relevant. The answer is … kind of. Interesting.
  • VIDYARD  |  THURSDAY, DECEMBER 8, 2016
    [Companies] Emotional Marketing: How to Supercharge Your Results
    It’s a must that you get your company (and your execs) on board with moving beyond talking about “speeds and feeds”, as Chris says, and stop jabbering about your product to instead focus on how you will solve your audience’s problem. Many companies start – and stop – here when trying to understand and relate to their customers.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Companies] 28 of the Best Chrome Extensions for SEO, Productivity & More
    Price: Free; bitly Enterprise pricing varies depending on company size. 2) BuzzSumo. For all of the greatness that the internet affords -- cute animal videos , GIFs , and interesting blogs -- I think its biggest downside is how distracting it can be. How many times have you sat down to work and been pulled into a pit of procrastination ?
  • ACT-ON  |  THURSDAY, DECEMBER 8, 2016
    [Companies] Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017
    would say no company should be outsourcing link building anymore. MIKE ARNESEN : I’m the founder and CEO of a company called UpBuild. Are there any other SEO topics out there that we should be thinking about as companies? But I would say no company should be outsourcing link building anymore. Responsive Vs. AMP.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 8, 2016
    [Companies] Healthcare Marketing: Google’s Guide to Patient Recruitment
    While B2B healthcare companies such as EHR providers ultimately aim to increase leads from hospitals and other healthcare facilities, B2C healthcare organizations instead aim for increased patient recruitment. The healthcare industry is vast, featuring a variety of B2B and B2C organizations for which the marketing goals are different.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 7, 2016
    [Companies] How Should Brands Adapt to a Post-Truth World?
    The video comes from Stop Funding Hate (SFH), a group that launched in August to pressure companies to stop advertising in three UK newspapers—the Daily Mail, Daily Express, and The Sun—which have been publishing “ divisive hate campaigns ” against minorities. There’s no website.) Ultimately, the key is consistency.
  • RADIUS  |  WEDNESDAY, DECEMBER 7, 2016
    [Companies] 5 Tips To Take Your Holiday Emails From Naughty To Nice
    It is not okay to overlook these rules and your company could get fined, or worse yet, lose the trust of your audience. Get a sense of the company culture and find the holiday email sweet spot. ‘Tis the season to be jolly….and and send out holiday emails to your prospects. Extend that same consideration to your email audience too.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 7, 2016
    [Companies] How Does Your Marketing Stack Up Against Your Peers? [State of Pipeline Marketing Data by Company Size]
    Study after study shows data from datasets that may or may not apply to your specific company. We recently published the 2016 edition of the State of Pipeline Marketing Report , a study of over 350 marketers from a wide range of companies. The data made it clear that larger companies use more marketing channels. We get that.
  • INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [Companies] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. MOUNTAIN VIEW, CALIFORNIA – December 7, 2016 – Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. the next three weeks).
  • LEAD LIAISON  |  WEDNESDAY, DECEMBER 7, 2016
    [Companies] How Does Digital Marketing Effect Your Ability to Build Your Brand Awareness?
    Digital marketing has leveled the playing field for companies of any size to build awareness. Many companies have solutions that can out-compete their competition at every level, but lose opportunities because of their failure to win the branding war. Each solution is going to be unique to the company that is being advised. 
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2016
    [Companies] Putting Meaning Back Into Marketing
    Everyone in an organization is (hopefully) aware that marketing is essential to a company’s success. While all departments have their individual functions, without marketing, a company would be an anonymous entity operating with a limited customer base. What Do Other Departments Think Marketing Does? Data Analysis and Insight.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, DECEMBER 7, 2016
    [Companies] Business-to-business (B2B) pricing strategy research – part 1
    The post Business-to-business (B2B) pricing strategy research – part 1 appeared first on Circle Research - B2B market research company. That’s where market research comes in.  It informs pricing strategy by revealing likely levels of demand, revenue and profitability under different pricing scenarios. Gabor-Granger.
  • ACT-ON  |  WEDNESDAY, DECEMBER 7, 2016
    [Companies] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    When thinking of direct mail, you might imagine big, colorful postcards from the local car dealership or the latest advertisements from a mortgage company, all of which end up in the same place: the trash. The company sends a holiday card to customers each year, but recently, it decided to combine digital and direct mail for greater results.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2016
    [Companies] How to Create an Annual Marketing Plan [Free Tool]
    An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Do you take a good, hard look at your team’s marketing strategy every year? You should. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth. So, what do you say?
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 7, 2016
    [Companies] The B2B Value Sale is Actually Three Distinct Sales
    Companies trying to execute a B2B solution or value sale must overcome selling problems that start at the prospecting stage and persist to the end. Symptoms include too few quality additions to the sales pipeline, protracted and lengthening sales cycles, and low win rates. Sales Alignment
  • JUNTA 42  |  TUESDAY, DECEMBER 6, 2016
    [Companies] Want to Commit to Content Marketing? Prioritize the Right Things [New UK Research]
    Committed marketers are more likely to understand what success means to their company. Our research that focuses on large brands finds that those with higher budgets are more challenged with every aspect of their content marketing program when compared with smaller companies. This year, that theme is commitment. It’s a mindset.
  • CONTENTLY  |  TUESDAY, DECEMBER 6, 2016
    [Companies] State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful
    Until that point, the company had simply bought licenses to stream movies and television shows that other companies had already produced. Because viewers watch through Netflix’s apps, the company knows exactly how many people make it all the way through its movies and shows. That’s when things started getting weird.
  • FATHOM  |  TUESDAY, DECEMBER 6, 2016
    [Companies] How to Set Your 2017 SEO Strategy: The Essentials
    Heading into 2017, there is no doubt that user experience (UX) is going to be atop of most companies’ marketing initiatives. Aligned content, written with the right keywords and in the context they are being searched for, connects companies with users on an even greater level. On-Site. Quick Takeaways: Educate, and then sell. Off-Site.
  • KAPOST  |  TUESDAY, DECEMBER 6, 2016
    [Companies] Taking Integrated Marketing to the Next Level
    By now B2B companies have heard why it’s essential to build an integrated marketing strategy. To pull off power planning means including all stakeholders in the process, including company leaders, sales, field marketing, customer services, content creators, etc. Be sure Jackpot, right? So So why isn’t everyone doing it? Score!
  • BIZIBLE  |  TUESDAY, DECEMBER 6, 2016
    [Companies] Why Your PPC Agency Needs to Focus on the Full Funnel
    Integrating Salesforce and AdWords, through Bizible , allows companies to track the exact revenue generated and tie it all the way back to the exact search term that the user initially typed in, as well as the exact ad copy that they clicked. But are they really? What Defines Success for a Traditional B2B PPC Agency? Why is this important?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Companies] How Global CMOs Reap the Benefits of Technology
    ” Some companies have found similar success managing their global branding efforts via technology. Global organizations have realized that technology can provide many marketing and branding benefits that they can leverage to further achieve their specific objectives in this area. Created A Lot of Value. CMO Corner
  • VIDYARD  |  TUESDAY, DECEMBER 6, 2016
    [Companies] 3 Sales Emails Proven to Boost Reply Rates by 8x
    Owned Content: Walk through their website or an article they wrote to show them that you’ve taken the time to research how you would be able to add value to their role or company. Include their name, company, or logo in the demo to help them envision using your product. Webcam Selfie Videos. Screen Capture Videos.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [Companies] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. That doesn’t mean it’s the best channel for every company or even for every type of campaign. content personalization, creating buyer personas)?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Companies] 3 Ways to Connect Video Advertising to the Customer Journey
    For example, a telecom company can offer phone upgrades through video ads if customers reach the end of their contracts, based on their CRM data, rather than general awareness messages. There’s more opportunity than ever to create engaging journeys that provide value to your customers. Cross Channel Marketing
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Companies] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    He works with mid-sized and large companies, and funded start-ups to develop and implement multimedia content marketing programs that increase inbound leads and grows brand reputation. Episode 64 of the #FIR podcast is up. Podcast: Play in new window,   Download (Duration: 1:31:44 — 37.6MB), Embed. Is it time to stop measuring engagement ?
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 6, 2016
    [Companies] Why Your UX Design Is Failing: It Doesn’t Tell a Story
    Think about it: when you visit a company’s website, you get an impression of what the brand is all about based on the design and your experience using the site. One study found that design elements were a top reason as to why people didn’t trust a website (and, presumably, the company). Think Beginning, Middle, and End.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Companies] 37 Big Data Case Studies with Big Results
    Here are 37 Big Data case studies where companies see big results. The company believes it can now identify 24% of accounts that will close within the next four months. DUETTO :  Makes it easier for companies to personalize data to individuals searching online for hotels. Does your company need help putting Big Data to use?
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Companies] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place. An organization takes an individual prospect or customer account -- these are companies, not individual people -- and treats it like its very own market, or a market of one. Why is that?
  • HALEY MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Companies] Marketing in the Staffing Industry: Is There a Secret Weapon?
    ” Here are a few of the highlights from our data: Company websites are the most effective marketing tool, with an average rating of 3.66 on a 1 to 5 scale. well-designed site will do ALL of the following: Tell your company’s story. representing a wide range of staffing specialties and company sizes. Build SEO.
  • ACT-ON  |  TUESDAY, DECEMBER 6, 2016
    [Companies] 10 Tips on How to Write Better Pay Per Click Ad Copy
    That’s them – not you. I’m also going to assume that your company is actually different than your competitors. It doesn’t help your company if you get higher click-through rates on your ads, but your final conversion rates fall into the toilet. I hate wasting money. Even other people’s money. Set up conversion tracking. Relentlessly.
  • 3D2B  |  MONDAY, DECEMBER 5, 2016
    [Companies] The Cure for the Common Cold Call: LinkedIn Warm Calling
    He has not, however, expressed to your company any interest in your products or services. You may know or have things in common by the companies they worked at. Discover More about Their Company. Once you have a feel for the person, learn more about the company for which they work. call to John is cold. Go for the Intro.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Companies] ‘China Turns Big Data Into Big Brother,’ and 4 Other Stories You Should Read
    That the company, and many other tech and media companies like it, are making increasingly desperate attempts to cozy up to China and its lucrative market of 1.3 Selected by Craig Davis, editorial intern. Meet PolitEcho , a tool first built by a team of Princeton undergrads at the 2016 Facebook Global Hackathon.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Companies] 25 Content Marketing Stats to Guide Your 2017 Strategy
    69% of companies report their video marketing budget is increasing. 40% of companies have either “moderately” or “fully” integrated their marketing and sales automation systems. The takeaway: For B2B companies, LinkedIn is the most widely used platform for content distribution--which makes sense, as this is a network for professionals.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Companies] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    Unfortunately, figuring out how to scale your content efforts is a much more measured activity, especially when your VP of finance doesn’t see how a hoverboard and 17 GoPros will help the company sell more software. My buzzword of the year is “scale.” But it’s a damn good one. The bigger challenge is scaling. Month 1.
  • KAON  |  MONDAY, DECEMBER 5, 2016
    [Companies] What customers want from their mobile marketing experience
    Tracking every prospect throughout the buyer’s journey on a mobile device not only grasps the particular moment that is keeping them intrigued, but it also allows companies to truly personalize the next interaction with that prospect. Original article published on Mobile Marketer. Web mobile optimization is a must.
  • LEANDATA  |  MONDAY, DECEMBER 5, 2016
    [Companies] The Sales Operations Playbook
    And it’s why every company is investing in making sure their process runs intelligently and efficiently.”. We’ve reached the point where there’s no longer any disagreement that Sales Operations has become the backbone of the modern revenue engine. That’s still something of a mystery. . . They’re driving sales excellence. Organizing the team.
  • BIZIBLE  |  MONDAY, DECEMBER 5, 2016
    [Companies] TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics
    That means connecting the interactions of individuals from the same company into accounts through lead-to-account mapping, and attributing pipeline and revenue credit to touchpoints at the account level instead of the individual level. This way, marketing data best encapsulates the truth about how B2B companies make purchasing decisions.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Companies] Contently Case Story: How xAd Used Event Coverage to Quadruple Its Traffic
    It was the company’s first conference and included new product demos as well as a number of ad-tech panels. And toward the back of the room was the “Location Lab,” where people could play with the company’s location-mapping software, Blueprints, on desktop computers. Starting a marketing summit at 8 a.m. is ambitious.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Companies] Brands Are Facing Post-Election Boycotts. Here’s Why They Can’t Back Down
    Trump supporters even swarmed Starbucks to protest the company in a puzzling way: buying coffee and giving “Trump” as the name that baristas would have to write on their cups. Loyalty isn’t just a marketing metric; it’s also critical for measuring the internal health of your company. So what should advertisers do?
  • VIDYARD  |  MONDAY, DECEMBER 5, 2016
    [Companies] Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor
    To find out more about the world of video production, and learn how companies and agencies can work more closely together, check out these videos from the rest of our interview: What’s your favorite part of working in video production? But for Notch Video ’s Director of Community, Yotam Dor, his career isn’t too far off.
  • OPENTOPIC  |  MONDAY, DECEMBER 5, 2016
    [Companies] Big Data Poised to Get Much Bigger in 2017
    Big Data is only going to get much bigger, so big in fact that companies attempting to deal with massive and more complex data sets are going to find it much harder to manage and derive value out of those massive lakes of data. At least that’s what Neeraj Sabharwal, Head of Cloud and Big Data at Xavient Information Systems.
  • CEROS  |  MONDAY, DECEMBER 5, 2016
    [Companies] Digital Craft Weekly 49.16
    For this guided jungle tour company in Mazamitla, Mexico, putting great experiences front and center starts with their homepage. Depending on what sort of jungle adventure you’re looking for, the company has created specific maps detailing each day with a sort of “choose your own adventure” vibe. Happy reading!
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Companies] Social media strategy leaders: Lisa Marcyes
    made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! 2. Welcome, Lisa ! Could you please describe your professional background? How has your work brought you to where you are now, a leader in social media strategy? Events.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2016
    [Companies] Save the Data: How to Marry Your Figures With Your Customer Profile
    Break down those silos In the data-driven marketing world, one thing holding companies and teams back is the perennial problem of data silos. The data revolution is both a blessing and a challenge for the Modern Marketer. On the one hand, we now have access to more information about our prospects and customers than ever before.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Companies] 3 Neglected Content Distribution Trends You Should Test in 2017
    “For B2C companies, every business should have email marketing and automation technology that effortlessly syncs with e-commerce systems, which will show you exactly how much revenue every message drives.” Instead, marketers are seeking solutions to squeeze more value out of their content. What are those approaches, exactly?
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Companies] 6 Ways to Get Inspired to Create Content
    Scott Abel is the F ounder, CEO, and Chief Strategist at The Content Wrangler , a global digital media company and online magazine for the content industry. self-described serial entrepreneur with over 16 years of experience in growing companies in the online space, Avishai keeps content fresh by staying on trend and adding visuals.
  • HALEY MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Companies] LinkedIn’s New Open Candidate Feature Helps Job Seekers AND Recruiters?
    Every Staffing Company Needs Leads. What if I told you that your LinkedIn profile could send signals to recruiters that you are open to a new job, yet your boss didn’t have to see it? What if I told you (as a recruiter) that you could find these job candidates on LinkedIn and recruit them? That’s exactly what LinkedIn Open Candidate provides.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2016
    [Companies] Content marketing strategy: Start with questions, end with insights
    Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the  web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. By Mark Schaefer. Hero — Epic content that goes viral.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 5, 2016
    [Companies] The Content Marketing Debate: More (Better) Is Definitely More
    I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. Content Marketing
  • JUNTA 42  |  MONDAY, DECEMBER 5, 2016
    [Companies] Not Documenting Your Content Marketing Strategy?  Here’s What to Do About It
    Those companies that do not prioritize the strategic process don’t really see value in the content. If no one in your company owns content marketing strategy, congratulations, it’s your responsibility. What other reasons have you seen for companies not documenting their content strategies? I’d love to hear about them in the comments.
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Companies] B2B Marketing Automation Software for Fast Growing Companies
    Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. For the fast-growing company looking to take that next step in conquering the world, the script is familiar. We want to help. You can also mark your calendar to read our Dec.
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Companies] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    We also debate whether or not “content blindness” is a real thing, and consider the possibility that media companies’ drive to run at the speed of news (and eyeballs) might be killing truth in journalism — although it may also be creating an opportunity for brands. This week’s show. What’s Next? Image source.
  • CONTENTLY  |  FRIDAY, DECEMBER 2, 2016
    [Companies] ‘China Turns Big Data Into Big Brother,’ and 4 Other Stories You Should Read
    That the company, and many other tech and media companies like it, are making increasingly desperate attempts to cozy up to China and its lucrative market of 1.3 Selected by Craig Davis, editorial intern. Meet PolitEcho , a tool first built by a team of Princeton undergrads at the 2016 Facebook Global Hackathon.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 2, 2016
    [Companies] 3 Ways to Optimize Customer Experience Via Email
    Gartner estimated that by this year, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago. This means that a vast majority of companies are putting most, if not all, of their eggs into the customer experience basket. The CX quest is on. Help your customers apply themselves.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 2, 2016
    [Companies] Why Your Brand Storytelling Strategy Should Take a Stand
    Picture this: you’re a successful chief marketing officer overseeing the brand storytelling process at the headquarters of a multinational textile manufacturing company. As a result, your company has a direct stake in international trade agreements. TPP will go on, and your textile company will proceed as usual. Right?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Companies] How to Automate Your Account-Based Marketing Strategy
    While companies may be able to easily build out a solid vertical focus, carving out the top accounts to go after within it can be a tricky endeavor. Additionally, cleaning and associating leads to the right companies is often challenging. and Acme International may be the same company. Nimbleness in Building Aggregate Audiences.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 2, 2016
    [Companies] Three Key Best Practices for Combining Profit and Purpose
    The company has provided the world with substantial evidence that embedding sustainability into the organization’s strategy, brand, and innovation drives business growth. There is little doubt that sustainability provides business value, particularly when those initiatives are part of the core business strategy. Marketing Strategy
  • ACT-ON  |  FRIDAY, DECEMBER 2, 2016
    [Companies] 6 Things to Consider When Creating Your 2017 Marketing Plan
    Did your company make their revenue goals? Did your company experience a high churn rate? The overall health of the company should be marketing’s number one goal, and the only way to plan for that is to take the time to get a pulse on the current health of your company. 2. Evaluate last year’s successes and failures  .
  • VIEWPOINT  |  THURSDAY, DECEMBER 1, 2016
    [Companies] The Flavors That "Sales Ready" Leads Come In
    once worked with the then SVP, Marketing of a large public company who was frustrated with sales. 100,000 companies with up to three executive contacts in the right company (no email addresses). 20,000 companies with multiple contacts and verified technical environment information in the right companies (no email addresses).
  • OPENTOPIC  |  THURSDAY, DECEMBER 1, 2016
    [Companies] How to Make an Outstanding Marketing Strategy to Grow Your Business
    These include a description of your products or services, an explanation of how your company is different from others in your niche, the qualifications of your team members, and a SWOT analysis. Your business plan contains many components. Then there is the marketing strategy. Brands & Marketers
  • BIZNOLOGY  |  THURSDAY, DECEMBER 1, 2016
    [Companies] Are you ignoring your website’s best customers?
    85% of companies have no one working on website search. Don’t What if I told you that there is an easy way for you to identify the customers most likely to buy from you? What if I told you that there are people who are anywhere from 43% to 600% more likely to convert on your site? It’s simple. They search. No, not on Google.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2016
    [Companies] Pause Your Holiday Playlist. It’s Time for Content Pros!
    Not only does this keep customers after the sale, but it also feeds information back to the company as to what consumers are looking for in their products. The holiday season is in full swing. For those of you in the States, we hope you’re pleasantly stuffed, rested, and back to work in preparation for some well-deserved downtime.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 1, 2016
    [Companies] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    Have you humanized marketing for your company and if you did, how did it impact your use of marketing automation? We need to stop treating our customers like objects and treat them like people. So how do you humanize marketing to fit your buyer’s journey? What if you put your full attention on one customer, one buyer, one potential at a time?
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 1, 2016
    [Companies] Will Shoppable Tags Be the Next Instagram Marketing Hit?
    In fact, half of Instagram users follow a business, the company stated , and 60 percent of people say they learn about products or services on Instagram. It’s a dilemma the social media networks have yet to solve: how to transform users on Pinterest, Instagram, Twitter, and other platforms into shoppers. Buying is still clunky.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Companies] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    Many companies aren’t able to report on marketing and sales efforts due to data and process issues. Many times, companies are trying to report on results when no data exists or the data is poor. Unfortunately, some companies don’t have the processes in place that will drive the insights. Is data blank? Which data is incorrect?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Companies] Case Study: Using influencers to quickly build an audience for your content
    His job running a small construction company afforded a lot of flexibility, but didn’t provide the medical benefits he needed to cover his rising bills, or the salary level he needed to feed his five children. Contact Mark  to have him speak to your company event or conference soon. By Mark Schaefer. Things started to happen.
  • HALEY MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Companies] Journey Mapping: What Paths do Staffing Customers Take?
    It’s a diagram that visually charts a customer’s experience with your staffing service – from developing initial awareness, to engaging with your company, and through building a long-term professional relationship. A “customer journey map” is exactly what it sounds like. But it’s far from a straight line.
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 1, 2016
    [Companies] 5 Disruptions to Marketing, Part 1: Digital Transformation
    Many companies are still discovering the basics of digital marketing. This poses an existential question for marketers: as their company becomes more digitally sophisticated, who will own customer experiences and control the growth levers embedded in them? The cartoon above is “Disruptive Innovation” by Tom Fishburne.
  • ACT-ON  |  THURSDAY, DECEMBER 1, 2016
    [Companies] Rethink Podcast Episode #7 – Unlimited Vacation to Post Employee Engagement
    He’s the CEO of Mammoth HR, an HR technology and consulting company serving more than 70,000 small businesses nationwide. We’ve seen strides with this and we’ve seen companies – overall, we’ve seen kind of an incremental progress. But some companies have an engaged workforce. Mammoth’s HR Future Team.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Companies] How to Fix Your Agency's Low Morale Problem
    The top three causes of low morale were company leadership (73%), lack of advancement (45%), and dissatisfaction with work (38%). As an agency leader, do you have a plan for what you’d do if 30-50% of your employees quit? You might be at risk right now, according to the latest Campaign US survey on agency employee morale. What's working?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 30, 2016
    [Companies] 3 Insights to Help Build Your Unified Customer Database
    The goal was to assess the current state of customer data unification and, more important, to start exploring management practices that help companies create the rare-but-coveted single customer view. You can download the full survey report here (registration required) and I’ve already written some analysis on the Institute blog.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Companies] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    Both global brands and local companies with smaller marketing budgets are seeing success with Snapchat. If you are the marketing manager of your staffing company, or just the internal team member tasked with “figuring out Snapchat”, your first task is to download the Snapchat App on your mobile device and create a company account.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Companies] Here's An Industry Comparison Of The Most Widely Used Marketing Channels
    The marketing strategy for many technology companies can be described as running the gamut, i.e. doing it all. This is consistent with our findings that show technology companies focusing their efforts relatively equally across numerous channels, from paid media to outbound calling. How The Marketing Channel Data Is Generated.
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