• JUNTA 42  |  SATURDAY, FEBRUARY 25, 2017
    [Companies] This Week in Content Marketing: Apple and Amazon Race to Content Dominance
    Our rants and raves include the future of print and the failure of advertising tech; then we close with an example of the week from a company that refused to go extinct.   . HANDPICKED RELATED CONTENT: Why Brands Need to Acquire a Media Company [Here’s How]. This week’s show. Recorded live on February 18, 2017; Length: 1:06:39).
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • BIZIBLE  |  FRIDAY, FEBRUARY 24, 2017
    [Companies] Measuring the Customer Journey from Leads to Revenue
    Attracting high quality leads at the top of the funnel, that turn into closed deals at the bottom of the funnel is the ultimate goal for every B2B company. If certain channels are only attracting F grades, maybe the channel is not a good fit for your company or maybe you need to switch up the content you’re providing within that channel.
  • CONTENTLY  |  FRIDAY, FEBRUARY 24, 2017
    [Companies] Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
    Ad tech funding is dropping rapidly, according to the Financial Times , and investors see dim futures for ad tech companies who can’t compete with Google or Facebook. If customers continue to consolidate their behaviors on platforms owned by these tech giants, martech companies will be more dependent on them to reach customers.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Companies] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    Marketing goals are grounded in the company’s overall business obective, so the type of content produced should be congruent with your business focus. One of the keys to content marketing success is differentiation. How can you provide unique value nobody else is offering? That's it. As you know, those days are long gone. Source ). Hear that?
  • KAPOST  |  FRIDAY, FEBRUARY 24, 2017
    [Companies] Not Your Parents’ Salesperson: Using Content to Drive ABM
    But the truth is I’m lucky to work for a company ( Kapost ) that doesn’t arm its salespeople with a boiler room-type atmosphere, a phone, and a talk track. Being a generic, top-of-funnel salesperson isn’t always a fun job. Instead, we are armed with content. Hello, positive feedback loop! Marketing Strategy
  • OPENTOPIC  |  FRIDAY, FEBRUARY 24, 2017
    [Companies] The Complete Guide to Content Marketing for SEO
    Companies create content. How many times have you read a blog post about why content is important? We get it. And if they don’t, they should. But at Clutch, we know this mantra, “go out and create content,” isn’t the full story. The post The Complete Guide to Content Marketing for SEO appeared first on Opentopic.
  • OPENTOPIC  |  FRIDAY, FEBRUARY 24, 2017
    [Companies] The seven decisions that matter in a digital transformation: A CEO’s guide to reinvention
    Being the CEO of a large company facing digital disruption can seem like being a gambler at a roulette table. You know you need to place bets to win, but you have no idea where to put your chips. Of course, digital transformations aren’t games of chance. But they do require big and bold commitments in the midst of uncertainty.
  • B2B LEAD BLOG  |  FRIDAY, FEBRUARY 24, 2017
    [Companies] Ideas to Increase Email Campaign Open Rates
    There was a time when companies treated their email marketing and online newsletters as a numbers game. This lead to companies buying email contact lists and sending campaigns to people who never agreed to receive those campaigns. Companies inundated their industry with endless email blasts in […]. Digital Marketing
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 24, 2017
    [Companies] Five habits of highly-effective entrepreneurs
    This holistic view of your company can help you find inefficiencies. Entrepreneurs must obsess over finding solutions to inefficiencies in their company. Initiative and drive are what lead these entrepreneurs to start their companies. Many of these factors are dictated by your personal and professional habits. Keep a journal.
  • NUSPARK  |  FRIDAY, FEBRUARY 24, 2017
    [Companies] How to Create Content for a Winning Account-Based Marketing Strategy
    Since the dawn of the new millennium, companies have been creating content to feed their inbound marketing strategies. To capture the accounts that can change the course of business, marketers now realize they need to complement inbound marketing with a proactive strategy to reach out to the companies they want most. It’s relevant.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 24, 2017
    [Companies] Movies in Your Customer’s Minds: Video Marketing Trends, Take 10
    If you’re looking to bolster your next pitch to the C suite and prove that your company needs to dial up the dollars for video, let’s visit 10 trends that prove investing in video marketing is a strong bet for 2017 margins. 1. I won’t do it. I won’t watch that cat-riding-a-tricycle video. Nope, not gonna. Video.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Companies] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    To survive in the long run, companies need to have a sound customer acquisition and service strategy. Many small companies fail to achieve desired sales goals despite having adequate resources. While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Lack of Focus. Conclusion.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Companies] Interactive Content Can’t Be a One-off: A Tale From the Trenches
    Which is why when I brought up the concept of an interactive assessment to a client at a former company, they loved the idea. More specifically, the idea was to create a maturity assessment on a specific topic, asking a user 10 or so questions to gauge their progress in becoming an expert in the company’s focus area. My point exactly.
  • B2B MARKETING INSIDER  |  FRIDAY, FEBRUARY 24, 2017
    [Companies] Weekend Reading: “Social Selling Mastery” by Jamie Shanks
    He explains: I wanted to write this book because I see too many companies around the world stuck […]. For the 111th episode of The Marketing Book Podcast, I interviewed Jamie Shanks, author of “Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer.” Sales Alignment
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [Companies] Back to Basics: How to Write an Effective Business Blog
    You can also tell origin stories – of your company or of a particular product. Hint: this is where you introduce your company’s product or service to save the day.). Another good promotional tactic is establishing relationships with other bloggers and companies. What should I write about? What should I … write about?” they ask.
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Companies] Top Webinars You Should Watch For Marketing Success in 2017
    Most companies struggling with their demand gen efforts blame data quality for marketing flops. Companies have to build their Ideal Customer Profile (ICP) in order to uncover the best insights about prospects and customers. These are just a few of resources we’ve created to help companies leverage their best opportunities.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Companies] The New Era of Phone Marketing in Professional Services
    Clearly, for this segment of companies phone marketing works. Sometimes market research can reveal real surprises. The 2017 High Growth Survey was no exception. Over 1,100 firms with combined revenues of over $200 billion participated in Hinge’s second annual study of marketing and growth for professional services firms. 50% actively blog.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 23, 2017
    [Companies] Using Link Targeting for Improved Inbox Personalization
    Retailers and business-to-business companies are adopting these web-like linking and conversion experiences due to the massive shift in desktop-to-mobile inbox engagement. Companies are currently using this technology to drive “tap-to-text” functionality. What’s Device Targeting? Optimizes mobile engagement.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Companies] 70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets
    To engage customers and prospects, 88 percent of marketers say they primarily use push messaging through their company apps. Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. Sixty-three percent of marketers have an app to build customer loyalty.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 23, 2017
    [Companies] Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.
    Secondly, increasing budgets for both digital marketing and advertising made choosing of a ‘Digital Marketing Hub’ a more strategic endeavor and thus required involvement from company executives. That has changed significantly in the past few years for a few reasons. The Oracle Marketing Cloud has thrived in this environment.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Companies] How to Craft a Successful Content Marketing Strategy
    This was a real vacation – not to be confused with the time my husband and I spent the weekend in the bright, sunny company of norovirus while my daughter stayed home with grandma. I just got back from taking my first kid-free vacation after having a baby nearly four years ago. Upon my return, I got to thinking about this feeling of freedom. 
  • INFER  |  THURSDAY, FEBRUARY 23, 2017
    [Companies] UserVoice Increases MQLs by 37% Using Predictive Marketing
    UserVoice deployed a fit-based Infer Predictive Scoring model, and is now able to identify and prioritize leads based on how likely they are to purchase the company’s product management software. Armed with new predictive insights, the company saw a  2x increase in conversion rates and a  3 7% increase in marketing-qualified leads.
  • VIDYARD  |  THURSDAY, FEBRUARY 23, 2017
    [Companies] Meet the Vidyard Team, Video Style: Ellen Stafford
    used to work for a technology company very close in Toronto and I had heard about Vidyard through that organization — the buzz was happening! really wanted to move to this area, and move to a smaller company where I could really make an impact. So I did! What do you do in your free time? spend a lot of my free time with my dog.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Companies] The 26 Best WordPress Plugins
    All in one SEO is a good SEO plugin for WordPress which does not have injected sneaky links (like) some companies.” — Robbie Richards. WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. grow}.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 23, 2017
    [Companies] Learn to say no and focus on your three critical business drivers
    As a busy entrepreneur or company leader, you must also maintain a laser-focus on your critical three activities, the priorities that drive your business. primarily work with big companies like Dell, Cisco, and Microsoft, and this publishing channel probably would have sent me a flurry of small business leads. By Mark Schaefer.
  • MI6 MARKETING AGENCY  |  THURSDAY, FEBRUARY 23, 2017
    [Companies] Has B2B ecommerce come of age? Maybe.
    The reality is regardless of how much data you gather it needs to be mined, leveraged and used to deliver more value to your customers and capture value in the form of revenue and profit for your company. So, I asked Guy Pearce [ LinkedIn ], partner at REData Performance Consulting [ company website ], on his thoughts. Maybe.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 23, 2017
    [Companies] High-Growth B2B Companies Do 4 Things to Manage Marketing Performance
    The post High-Growth B2B Companies Do 4 Things to Manage Marketing Performance appeared first on Marketing Insider Group. How do you manage the performance of marketing? Marketers often fail to understand the layers and inputs that go into optimizing their team’s performance. […].
  • ACT-ON  |  THURSDAY, FEBRUARY 23, 2017
    [Companies] How Marketing Automation Technology Makes Businesses Smarter
    Traditional segmentation naively assumes that, say, all technology buyers in B2B companies with more than 5,000 employees act alike and can be related to in the same manner. It’s an adaptive journey and how companies conduct it has become as important as the product they sell. Webster’s Dictionary.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Companies] How to Build a Growth-Minded Design Process at Your Agency
    Check out our tips for each department below, and make developing a design process a painless company-wide effort. They might even feel embarrassed -- like the company is going outside without its pants on. As important as creativity is to an agency's success, no great work can be produced without a great process. Marketing Agency
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies] What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?
    It looks at your past interactions and the interactions of companies like yours marketing to audiences like yours, and tells you what the best next engagement is. Through machine learning algorithms that can process mountains of data in relatively little time, they can identify similar companies with prospects in similar situations.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies] What Does Employee Engagement Have to Do With Marketing?
    Employees are one of the most powerful assets a company has, yet they’re often overlooked when marketing strategies are being drawn up. They’re the people with front-line information on your company. Most companies spend the majority of their time and money on external marketing. percent increase in total consumer spending.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies] Go Where Your Customers Are – Wise Words from Sweta Patel
    And now that every brand starts with a social presence on day one, Sweta Patel believes companies that ignore other traditional channels do so at their own peril. For example our company was too focused on big channels like social media, going to Dreamforce, etc., It’s a bit nebulous. Especially on social media.
  • CHIEFMARTECH  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies] A guide for mid-career informational interviews for marketing technologists
    Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Don’t worry, we’ll keep your name and company confidential. have reached out to a few people to ask for informational interviews. Follow up.
  • LEAD LIAISON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies] Why is Email Authentication Important?
    Marketing emails sent through your marketing automation software is a great example of an email sent outside of your company domain (yourname@yourcomany.com). Your marketing automation company should encourage you to add email authentication to your domain. Still don’t fully understand the concept? We can help break it down for you.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies] The crisis of message credibility and impact on brands
    Transparency is crucial for any brand, and some noteworthy companies have even taken the initiative to enhance the perceived value of their brand and strengthen their bond with customers. Our world is more passionately polarized than ever. The entire subject of “misstatements” and the credibility of claims is very fuzzy. Words do matter.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies] Make the Shift from Automation to Engagement Marketing
    Take for example two very different experiences: Company A uses generic messaging on their website and within their emails, hoping that their continuous communications will lead to more new names and that the increased bulk at the top-of-the-funnel will translate into more closed deals. Master Engagement Marketing .
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies] Where Retailers Fall Down: Mobile Marketing and Newsletters
    This works out alright for companies with as much throughput as Amazon, but when it comes to typical retail businesses, every ad served is cut off of the top of every sale made—and at an enterprise scale, that becomes a lot of money. Digital marketing for retail brands is about as close to the Wild West as it gets. Think Loyalty First. Right?
  • KAPOST  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies] 3 Ways Agile Helps Scale Content Marketing
    In 2016, data management company Beckon reported that brands created an average of 300% more content than they had in the previous year. . To an outsider looking in, a bigger content marketing program seems to be better. . When it comes to the ROI of content, increasing the size of our “I” isn’t automatically going to bump up our “R.” .
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies] 13 Creative Marketing Brackets That Are NOT About Basketball
    Thomson Reuters Company. The company looked at a different research performance parameter in each round. The Worst Company in America tournament winner was Electronic Arts. The title that company took home? March Madness season is approaching … and some of us (ahem) aren’t huge basketball fans. Vulture. BuzzFeed. TheFW.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies] 5 Ways to Drive the Success of Influencer Relations
    This is why many companies now turn to recruitment agencies to exploit their expertise in this area- this frees up their time to focus on what they do best, while aiding in higher success rates. To remind you, the 5 most common reasons why influencer marketing fails as per our previous blog are: Lack of influencer-focussed resource. TIP #1.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies] The Art of Managing a Flexible Schedule
    That could be why companies allowing this flexibility report an 11% decrease in the number of employees who feel obligated to work on nights and weekends , and an 8% decrease in those who think they’re expected to be available 24 hours each day. Ah, autonomy. Isn't it grand? No defined time when you have to arrive at the office.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Companies] How to Get More Leads From Social Media
    Check out their data on engagement for different types of B2B companies across the five major social networks: Social Media Impact Report. 4. Become an analytics maven. I can point you to best practices and show you what’s worked for other companies. What’s your impression of how hard it is to generate leads on social media? Well, yes.
  • SPIRALYTICS   |  TUESDAY, FEBRUARY 21, 2017
    [Companies] Here's Why Every B2B Company Should Invest in Facebook Advertising
    There’s a common misconception that Facebook advertising is only applicable to B2C companies. But in reality, B2B marketers can also use it to reach out to company decision-makers. Social Media Paid Advertising
  • BIZIBLE  |  TUESDAY, FEBRUARY 21, 2017
    [Companies] A Complete Guide To The Buyer Journey
    Two great examples that come to are two companies that focus on transparent content in a traditionally opaque industry. Another example is a company that makes bike wheels. This company took a similar path, they created content that helped buyers understand their sourcing and manufacturing process. It’s pretty simple.
  • CONTENTLY  |  TUESDAY, FEBRUARY 21, 2017
    [Companies] Webinar: How Content Marketing Generates Leads
    As his team has published more on the company’s Marketing Solutions blog, they’ve learned firsthand that you can’t just push lead generation without putting time into brand awareness. “It used to be gate everything and don’t give away any content for free,” he said. But since then, things have changed.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Companies] KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter
    marketing expert with more than 25 years of experience, Kloefkorn has helped companies increase leads and revenues by hundreds of millions of dollars. Local Marketing Expert to Help Guide Phoenix’s Only Association Devoted Exclusively to B2B Marketing Professionals. PHOENIX, Ariz., Kloefkorn is founder and president of KEO Marketing.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Companies] KEO Marketing Sponsors Annual Gala for the Human Rights Campaign Arizona
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. Event Recognizes Local Heroes Who Move Equality Forward. PHOENIX, Ariz., About KEO Marketing.
  • LEANDATA  |  TUESDAY, FEBRUARY 21, 2017
    [Companies] “You Can’t Build a Walled Garden”
    And it’s time vendors begin listening to that message, Sean Zinsmeister said. “I really think that we’re beginning to see a grassroots movement toward a more open way of thinking,” added Zinsmeister, the vice president of product marketing at predictive analytics company Infer. “It’s not necessarily being driven by the vendors. Pass it on.
  • VIDYARD  |  TUESDAY, FEBRUARY 21, 2017
    [Companies] Forrester Research Predicts Account-Based Everything in 2017
    While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success. According to Forrester Research, a revolution is coming for account-based marketing. Blog Marketing Marketing Leadership
  • INFER  |  TUESDAY, FEBRUARY 21, 2017
    [Companies] The Front Lines of Predictive Intelligence
    Hypergrowth SaaS businesses like my company, Hotjar, are often faced with the happy problem of too many free trial leads flooding into HubSpot. One of the biggest differences we’ve seen in our A-Leads is that they tend to be larger companies, with lots of red tape to navigate and layers of approval. Lead Flow Prioritization.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Companies] Buy domain names for all your pages, products, and services
    While we go the extra mile to produce a unique page, separately-hosted on a separate server entirely (we like to go around the drama of company’s IT crew (they’re always a control-freak pain in the butt), this can easily be used directly on your website. Infomercials and commercials have become smart. Now they all do.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 21, 2017
    [Companies] Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card
    It’s not as hard as you would imagine: Amazon’s benefits are great, but there are also a number of drawbacks to shopping on the platform, and these drawbacks are a smart way for other companies to have an edge. First, it was Amazon Prime and two-day free shipping. Then, it was Amazon Go, a frictionless retail store experience.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 21, 2017
    [Companies] eSports and the Elusive Millennial Male Audience: A History
    As the company expanded internationally, Red Bull was marketed to young males through extreme sports. There is a holy grail of an audience out there just waiting to be reached—millennial, skewing young, male, plenty of disposable income—of upwards of 148 million people. The rewards are rich, and to the victor goes the spoils. Playing Nice.
  • DISCOVERORG  |  TUESDAY, FEBRUARY 21, 2017
    [Companies] 2016’s Most Prospected Companies By State
    No matter our company or our role, I think I can safely say we ALL receive numerous prospecting emails and calls every day. Your company announces new funding or new hiring initiatives? The Most Prospected To Companies” By State During the 2nd Half of 2016. well, they just aren’t. So, what does this mean? Not at all.
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Companies] 5 Smart Ways to Automate Your Marketing
    Many companies start with a marketing automation pilot program. It lets you know what works and what doesn’t work for your company before you’ve sunk a chunk of budget into it. How much has your company embraced marketing automation? Need to do more with less? It’s a common challenge for marketers today. No extra staff required.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Companies] The 21 Best Content Curation Tools
    Calling itself “the first digital publishing platform that is fully wired for social,” RebelMouse enables brands, media companies and individuals to create content that reaches and grows audiences across the social web. Fortunately, content marketers don’t have to do it all themselves. Google Review Count:  350. 10) Listly.
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 20, 2017
    [Companies] Competitors want you out, influencers want you in
    attended a very interesting business lunch a few years ago, in which an employee at a tech company described how she’d identified influential bloggers and had a great blogging programme going with them. Companies like Onalytica can do this with much more robust methodologies, greater consistency and real insight. First of all, why?
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 20, 2017
    [Companies] Delivering Quality Leads Is Top Priority for Half of B2B Marketers
    As for digital marketing channels, B2B marketers reported email (73 percent) and organic search (70 percent) drive the most leads for their company. Delivering quality leads is far and away the number one priority for B2B marketers in 2017, according to a new study , “The 2017 State of B2B Digital Marketing,” by DemandWave.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Companies] Knowledge management in the age of social media
    Social media platforms became the new competing grounds where companies created awareness and build an online presence. The companies that have fully adopted this approach have witnessed a jump in productivity, improved workflow, shortened onboarding phase, and better collaboration. Social media trends. billion active users.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Companies] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Of course there is a tremendous upside as well as that stream of data produces goods and services that serve us precisely based on our DNA, our moods, our whims, and the personal needs, wants, and desires that companies will know better than our we know ourselves. Most companies want to eliminate human error by removing human decision-making.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Companies] How to Become a Household Name
    Could you integrate with larger companies, social media platforms, or APIs to make customers’ lives easier? We’re not saying if you follow by Google or Skype’s example, your company’s brand name will become the next big verb. “Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”. What Is Verbification?
  • ACT-ON  |  MONDAY, FEBRUARY 20, 2017
    [Companies] What Makes Act-On Different?
    Others are subsidiaries of bigger companies, and subservient to their goals. You get help when you need it, for as long as you need it, from real people ­– Act-On experts – who get to know you and your company. Today, marketers must choose among a range of MA software options on the market. And here’s why: 1. Act-On is different.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Companies] 15 Inspiring Examples of Small Business Branding
    While big businesses often have multiple decision makers with very specific ideas and guidelines to keep their existing brands consistent, smaller companies are usually more open to exploring new creative directions, and can move faster to implement them. 15 Examples of Small Business Branding. 1) Elo Soap. EAT MY SHORTS! 11) Notel.
  • PUREB2B  |  SUNDAY, FEBRUARY 19, 2017
    [Companies] How Personalization Affects Lead Nurturing
    Think about it this way: would you rather receive a marketing message reflecting generic industry and company updates OR would you prefer a message that provides you with relevant information based on your industry and chock-full of topics that are relevant to your needs and position? It isn’t that easy. Personalization Creates Trust.
  • SPIRALYTICS   |  SUNDAY, FEBRUARY 19, 2017
    [Companies] B2B Content Marketing: How to Set up Your Business Blog to Generate Leads
    While blogging can work wonders both for B2B and B2C companies, we want to look at how business blogging is particularly effective for the B2B industry. Blogging B2B marketing
  • EARNEST ABOUT B2B  |  SUNDAY, FEBRUARY 19, 2017
    [Companies] This is the week that was in B2B: from HP printergeddon to Accenture rebrand
    But you could say Accenture has done pretty well out of it – even being named by Fortune as the world’s most admired IT services company last year. Yes, really. Sit back – this is the week that was in B2B: ‘Wolf’ of the week…. goes to Christian Slater – him of True Romance and Mr Robot fame – playing a hacker in HP’s latest B2B campaign.
  • JUNTA 42  |  SATURDAY, FEBRUARY 18, 2017
    [Companies] This Week in Content Marketing: Medium Picked the Wrong Business Model
    What surprised me most is that Snapchat refers to itself as “a camera company.” Medium plans to launch a consumer subscription product this quarter (23:52): Medium CEO Ev Williams shared the company’s plans to “upgrade” its experience with a new paid product offering in Q1 of this year. Image source.
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [Companies] Infographic: How Event Marketing Can Boost Your Content Strategy
    Say you want to establish your company’s expertise in B2B software. Internet users are bombarded with ads on almost every app, website, and social platform. That’s why—no matter how great your digital strategy is—making an effort to meet your consumers in person can set you apart from the competition.
  • B2B LEAD BLOG  |  FRIDAY, FEBRUARY 17, 2017
    [Companies] Top-Down and Bottom-Up Sales: Which One Works Best Now?
    Companies used their marketing data to identify the highest level decision maker at each customer account. For years, salespeople were told to pursue a top-down sales approach. It made sense. After all, why wouldn’t you go directly to the top? Why not find the person who makes the most important decisions and get their buy-in […].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 17, 2017
    [Companies] Data is the Biggest Roadblock to Cross Channel Marketing Success
    With so many options, how do you assess the capabilities of each one to make the best choice for your company? Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Neither did I. One exabyte equals 1 billion GB. The reason I start off with a data stat is simple. Because there's so much of it. IoT ring a bell?
  • SNAPAPP  |  FRIDAY, FEBRUARY 17, 2017
    [Companies] Why Interactive Content Matters for Agencies
    Lots of companies today are using progressive profiling, where each visit to a website results in more data about a visitor. Marketers are looking for fresh new ideas to engage with their audiences and often work closely with marketing agencies to create and drive interesting new content and campaigns. Content loading
  • VIDYARD  |  FRIDAY, FEBRUARY 17, 2017
    [Companies] How to Get Your Sales Team Using — And Loving — Video
    At Vidyard our executives send out company updates via video using the same technology our sales team uses to reach out to prospects. With the average business email account receiving over 100 emails per day, anything that gets more responses is a welcome change. Sounds awesome, right? That’s what this post is for ! Land and Expand.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Companies] Social Media 101: Managing your social media presence
    This platform is ideal for nearly all businesses but is a game-changer for B2B companies. Likes and snaps and tweets…oh my! Managing social media can seem overwhelming at times. How do you know you’re taking all the right steps for your business when it comes to social media management? Don’t panic! LinkedIn. Twitter.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2017
    [Companies] Why every business needs a social media business audit
    That approach may work for enterprise-level companies with the resources and manpower, but your business needs to be strategic. Example: Facebook Company Page – because I have a good number of likes on each Page post. Instagram Company Page – because our videos hit it out of the park with our fans. Not active on social media?
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Companies] Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Granddad’s
    So, say you’re the VP of marketing at an enterprise firm, and you’re looking at your company’s website traffic over the first quarter. Producing solid and inviting video messages takes considerable skill and resource allocation —with more companies investing time in recording and production, the bar has been upped.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Companies] How to Run a Successful Webinar from Beginning to End
    They provide a convenient forum for your company to establish itself as a thought leader in your space and help develop your brand voice. You might also want to utilize other channels like paid social and  your company blog. Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. Eek! 4.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Companies] 5 Retail Marketing Trends to Watch in 2017
    Additionally, some companies, such as BlueSmart luggage , are experimenting with live chat options via in-store tablet displays so that if their products are part of a department store, a consumer can still get specialized help from the company directly. Big time. Custom Experiences That Don’t (Have to) Break the Bank.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 17, 2017
    [Companies] 8 Facts You Need to Know About B2B Content Marketing [Infographic]
    B2B companies can benefit from content marketing just as much as B2C companies – just look at brands like Adobe and Microsoft. Where does your company fit in? Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? just want to let you know that the water is fine!
  • B2B MARKETING INSIDER  |  FRIDAY, FEBRUARY 17, 2017
    [Companies] Weekend Reading: “12 Powers of a Marketing Leader” by Thomas Barta
    For the 110th episode of The Marketing Book Podcast, I interviewed Thomas Barta, co-author of “The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value.” Based […]. Marketing Strategy
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Companies] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    It's getting harder and harder for companies to attract and retain the right people. Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. So whether you are there to listen to what your employees are saying or not, your company is being discussed on the web at this very minute.
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Companies] Seven Best Practices for Building and Growing a Subscriber List
    Ensure that your sign-up process is streamlined. “In my experience, most companies don’t think the sign-up flow through very well. Building subscriber lists is an essential part of email marketing, but it can be a daunting undertaking. Additionally, there are strict rules and regulations about how subscriber lists are built. Yes, a party.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Companies] 7 Core Services Your Agency Needs to Offer in 2017 [Free Guide]
    More companies than ever before are opting for agencies that offer a full-funnel range of inbound services. Inbound marketing and sales continue to have a massive impact on the way busineses market themselves and sell their products. So what specific services does your agency need to offer in 2017 to stay on top of shifting client demands?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2017
    [Companies] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    It’s probably that most of their clients are mid-sized ecommerce companies, and the systems I’ve recently seen for ecommerce marketers have focused on personalized messaging and optimization. It wasn’t until the end of a long demonstration that I finally understood what Zaius is. If anyone should recognize a CDP when they see one, it’s me.
  • THE POINT  |  THURSDAY, FEBRUARY 16, 2017
    [Companies] An Email is Not a Campaign: the Case for Integrated Marketing
    One prime example of this – and something we see too often in our work with tech companies – is the tendency to execute campaigns in very one-off, siloed fashion. We all make compromises. And yet it’s because of those compromises that campaigns often don’t perform as well as they should, and so, results fail to meet expectations.
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Companies] 8 Tips for Running Your First Influencer Marketing Campaign
    The idea is that you aren’t just a company, but that you’ve got a personality. But paying influencers has led to problems in the past for some companies due to increasingly stricter advertising regulations. They could give you feedback, which, in turn, would only benefit your company. 8. Make inroads.
  • INFLUITIVE B2B  |  THURSDAY, FEBRUARY 16, 2017
    [Companies] Infographic: The State of Customer Marketing in 2017
    However, many B2B companies remain focused on aggressive sales tactics rather than creating a more.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Companies] Survey: B2B Marketers to Invest More of Their Budget in Branding Initiatives
    About 12 percent stated that their company’s financial investment in brand initiatives has been steady. As B2B marketers realize the importance of their organization’s brand, they are investing more of their budget in branding initiatives. Statistics showed that over the past five years, 86.7 Within the next five years, 81.3
  • VIEWPOINT  |  THURSDAY, FEBRUARY 16, 2017
    [Companies] Why Measuring Success on Cost Per Lead is a Huge Mistake
    Companies that reduce budgets, increase lead quotas and dump more poor quality leads on sales faster than ever before are shooting themselves in the foot. Cost-per-lead is not the correct metric for measuring marketing initiative success for the following reasons: It incorrectly incents volume over quality. Frankly, no. PowerViews
  • MARKETING CRAFTMANSHIP  |  THURSDAY, FEBRUARY 16, 2017
    [Companies] Industry Conferences and Seminars: How to Extract their Real Business Value
    It’s often the result of poor planning, lack of creativity, outright laziness or unrealistic expectations by the companies that participate in them. But most of the time, putting your company’s logo on a lanyard, participating in a panel discussion, or sponsoring a mid-morning coffee break will lead to absolutely nothing.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 16, 2017
    [Companies] Better built than bought – how to build your email marketing list
    Make this a company-wide policy for all customer-facing personnel–sales, marketing, customer service. Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why. But purchased lists typically lead to problems.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Companies] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Of course, you may place more value on some categories than another company based on your unique business needs. Since teams have different goals and needs, what should marketing and sales teams (who are both focused on pipeline and closing deals) look for when choosing the right video platform for them? Outline Your Needs First. Conclusion.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Companies] 75 Interactive Infographic Examples to Inspire 2017
    Will they force companies to examine how they do business for decades to come? You can filter by type, and view the entire acquisition history for each company. It also provides a personal element, taking you behind the scenes to reveal the people running the company, their coffee drinking habits, R&D commitments and more.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2017
    [Companies] 11 Tips for Starting a New Sales Role
    The bottom line : Memorize as many stories as you can about why customers purchased from your company. 3. What are your company’s deal stages? The bottom line : Write out your company’s deal stages and who is involved at each one. Come up with a list of companies and contacts in one sitting. Write them out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 16, 2017
    [Companies] Why the marketing world is one big selfie
    Contact Mark  to have him speak to your company event or conference soon. By Mark Schaefer. I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. “You know,” he said, “the marketing world is just one big selfie.” want to be cool. want to be relevant. want to be accepted.
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2017
    [Companies] How to Write Effective Job Ads for Your Hiring Funnel
    Many companies have internal language used to describe different roles -- for example, you might refer to your customer service representatives as “customer ninjas.” One way to do that is to include a bit of information about the role itself, your company, or the benefits. What's so hard about writing an online job ad ? and move on.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Companies] The 17 Best Project Management Tools
    Sample review:  “ If your company isn’t on Slack, stop what you’re doing and get it now. eXo is based around a social dimension that provides a platform to bring together companies both big or small. Effective digital marketing is a team sport. That’s where online project management tools provide value. Right now.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 16, 2017
    [Companies] How to Improve Your Email Open Rates
    Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. Email marketing was a huge piece of the marketing puzzle in 2016. And who can blame them? It’s hard to ignore a marketing channel that averages a 3800% return. Despite the fact that email marketing has. Content Marketing
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