• HUBSPOT  |  MONDAY, SEPTEMBER 1, 2014
    [Companies] 5 Data-Backed Findings From Malcolm Gladwell's Book, 'Outliers'
    Or success could mean accelerating until you''re running your own company. 'Take a moment and think about your career. Think about the success you''ve achieved. I''d say we all define success in our own way -- success could mean being a stay-at-home parent who is raising their kids. Or success could be anything else that you decide it is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 1, 2014
    [Companies] Social media marketing is not a “project”
    They SAY they will help the company move forward. When you name a company initiative (and bring out the posters, etc.), They SAY they will help the company move forward. When you name a company initiative (and bring out the posters, etc.), By and large, people don’t want to change. They SAY they want to change.
  • HUBSPOT  |  SUNDAY, AUGUST 31, 2014
    [Companies] A Failed Sales Manager Could Cost Your Company $4 Million [Infographic]
    The company found that just one failed sales manager can cost a company up to $4 million dollars by reducing productivity, taking a toll on customer experience, and stunting team engagement, in addition to salary and training and recruiting fees. 'This post originally appeared on the Sales section of Inbound Hub. Yikes. management
  • BLUE FOCUS MARKETING  |  SATURDAY, AUGUST 30, 2014
    [Companies] What is a Brand, and why does it matter? New @DavidAaker Book #branding
    In B2C organizations, this often involves the development of a distinct brand personality, an identity that speaks not just to what that company does, but also to how it shares values, passion, and concerns with its target community. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Companies] Quantifying the Value of Social Media Engagement in B2B Marketing
    Performers” from all other companies. companies rely on more than one. and the company culture) value most. Gleanster benchmarks best practices in technology-enabled business initia- tives, delivering actionable insights that allow companies to make smart business. Entire content © 2012 Gleanster, LLC. terms of use.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Companies] Moneyball for Sales & Marketing
    companies? companies to watch. And learn why Alcatel, Genesys, Fuji Chemical, and 500 other global companies use KnowledgeTree to get insight into. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. And with a smaller set of fans comes. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Companies] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. By 2014, companies that develop an IMM strategy will deliver a 50. A major US insurance company achieved a 12 percent increase in revenue, a 52 percent increase in earnings, and saved more than $4 million a year.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Companies] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. VP of direct marketing systems for a multinational bank1 Currently, companies are hard-pressed to follow the customer journey, let alone understand it. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. company’s stories come alive. The richer experience will set your company apart. time zones, communicating important company-wide or. to be seen around the whole company. Belong In Every Content.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Companies] Advanced Keyword Research Strategies
    The solution for these companies is to develop a deep keyword and key phrase research strategy. The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Companies] 8 Clues That Your Company Needs a New Website
    What has your website done for you lately? Are you getting the traffic, leads and sales that you expect and deserve
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 30, 2014
    [Companies] It’s Gameday, fans. This ND grad is pumped!
    Today, since the nicest company in B2B marketing today, Find New Customers , moved to the Tampa/St. 'Joe Montana. From the Fall of 1977 to the Fall of 1981, I stood in the student section of the football stadium at the University of Notre Dame and 32 years later, I am a huge fan of my Fighting Irish football team. Some things never die.
  • HUBSPOT  |  SATURDAY, AUGUST 30, 2014
    [Companies] Inspirational Quotes From the World's Top CEOs [SlideShare]
    The companies that are lasting are those that are authentic.” Consumers want companies to be transparent in their mission, vision, and operation practices. “Lots of companies don’t succeed over time. think that 99% of companies are kind of stuck in the ‘90s when it comes to their culture.”
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 29, 2014
    [Companies] Google Retires Google Authorship
    'Google announced yesterday that after three years, the company has retired Google Authorship. Authorship joins other retired Google products like Google Reader to face an early Google grave. With this in mind, we’ve made the difficult decision to stop showing authorship in search results,” says Muller. Why or why not?
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Companies] [Video] How the Social Employee Fuels the Brand #SocBiz
    Another prominent thought leader, Dion Hinchcliffe (@ DHinchcliffe ) also recently shared his thoughts on the value of building communities , whether formal or informal, company-driven or consumer-driven. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. How does this work? FOR EWORD by David C.
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Companies] Chicago Tech Community: Anyone Can Learn to Code, Part 3
    The founder of this amazing program, Jay Wengrow (pictured below), aims to take “total newbies” and transform them into professionals with hands-on experience to fill the technology talent gap that plagues tech companies around the world. Needless to say, we were impressed. . Popular Penguins. And, boy, were these penguins popular. General
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 29, 2014
    [Companies] Move Beyond Sales With These Business KPIs
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. Employee Productivity: Does the company adequately equip and empower employees to succeed?
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Companies] [VIDEO] How Social Employees Fuels the Social Brand
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Movéo Integrated Branding, and a columnist for Fast Company.
  • LEADERSHIP  |  FRIDAY, AUGUST 29, 2014
    [Companies] Interesting Infographics: How To Make Profitable Conversations
    Use content to encourage social media users to interact with your company by using “Likes”, shares and providing comments. As your target audience engages with your company via social media, this is your opportunity to trigger more conversations about your products and services. that relate to your company.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 29, 2014
    [Companies] Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?
    If you did, you are ahead of 98% of companies out there today.). By the way, I’ve been looking at companies in the Tampa/St. It was hard, because most area companies are terrible marketers – which this marketing expert can diagnose just by reviewing a website. Want help in your company setting up programs like this?
  • SYNECORE  |  FRIDAY, AUGUST 29, 2014
    [Companies] Lead Segmentation: Enhance Your Email Marketing
    Many companies are pouring resources into creating an abundance of marketing materials that will influence conversions and generate leads, all the while not knowing what to do with the leads they’ve generated. What does your company do to nurture leads? Maybe a monthly newsletter? Challenge/Opportunity. Not all leads are the same!
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Companies] 6 Psychological Tricks to Help You Nail Your Next Interview
    For example, you could ask a question like, "How was the company able to close that deal so successfully ?" 'Think an interviewer is going to hire you based on your past success and well-rehearsed answers? While competency is certainly important, it turns out that nonverbal communication can be a powerful influencer on whether you get a job.
  • MARKETING ACTION  |  FRIDAY, AUGUST 29, 2014
    [Companies] How to Create an Effective Video Marketing Strategy
    Last, it gives people a feel for your company culture and style, helping you to recruit and hire great employees. 'Imagine you’re buying shoes and are curious about how they fit or how they look from different angles. Benefits of Using Video. There are other, less measurable benefits to using video marketing. Where should you even begin?
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Companies] Conference Attendees: How to Get the Most Bang for Your Buck
    'Want to know the best way to waste your company’s time and money? The checklist below contains some of the most important points to remember if you’re attending a conference so you can produce great blog posts, ebooks, webinars, SlideShares, and more for your company or for yourself. No, seriously. Tell us in the comments!
  • 3D2B  |  THURSDAY, AUGUST 28, 2014
    [Companies] Proven Listening Techniques for Awesome B2B Telemarketing
    For example: Prospect: “Our company has invested hundreds of thousands in this trade show, and I’m responsible for making sure that the leads flow in and it pays off.”. '“The only way on earth to influence other people is to talk about what they want and show them how to get it,” said Dale Carnegie in How to Win Friends and Influence People.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Companies] Google, Nike & Pepsi: Famous Rebrands Throughout History [Infographic]
    Branding is an important part of building a company that lasts -- one that has loyal fans and consumers for a long long time. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Is your brand timeless or forgettable? Sometimes a name change is necessary. Want more content like this?
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Companies] CMOs are Spending More on Marketing Analytics, Social and Content
    Here are the top trends you need to know: Roughly 8 in 10 US CMOs anticipate their companies will increase usage of predictive marketing analytics and big data tools within the year,  “with more than one-quarter expecting their use to increase by at least 25%.” ” 39.1% ” “Social media occupies an average 7.4%
  • HINGE MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Companies] Why You Still Need a Content Marketing Strategy for B2G
    For any company, even a small percent of that is a windfall, and many make a concerted effort to secure contracts from the federal government and capture some of this pie. 'How much of $462 billion do you need to be successful? It requires content marketing with a business-to-government (B2G) focus. Nail Down The Overall B2G Strategy.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Companies] 15 Stats That Prove You Need Mobile Email Optimization
    6) 24% of companies aren’t optimizing their email creative for mobile viewers in any way. 11) 69% of shoppers are influenced to make a purchase on mobile by company emails. 'I don''t know about you, but when I get an email on my phone and have to squint my eyes to try and make out the words, I hit delete. Source: Gartner ).
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 28, 2014
    [Companies] Market Basket Boycott Has a Happy Ending
    It’s because I’ve been watching a company’s values played out in public. No, I’m talking the baked-in values that make a company successful — the kind of values that Market Basket embodied for years with little fan-fare. 'Rainbow from Market Basket parking lot. And, I had a front row seat! Yes, yes, yes!
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Companies] 9 Stats That Will Change Your Mind About Email Marketing
    82% of consumers open emails from companies ( Litmus ). Adding click to call numbers gives the reader of your email an opportunity to call your company and engage in a live conversation. 'Email marketing doesn’t have the best public image at the moment, a reputation built by studies questioning its usefulness. Call Tracking
  • ANNUITAS  |  THURSDAY, AUGUST 28, 2014
    [Companies] Social Media is Not a Strategy!
    'Our friends at Software Advice, a company that reviews and compares social CRM tools , recently conducted a report on the use of social media in their Social Media Content Optimization Survey , which shows that while many organizations are using social media, overall it is still being used tactically, and in isolation.
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Companies] Why marketing is more important than sales
    firmly believe that marketing companies and agencies have an amazing opportunity to be had in the near future and this is because marketing is more important than sales. The opportunity for marketing companies and agencies is a simple one. 'Touchy subject this one, but one i feel compelled to address. On twitter or facebook? LinkedIn?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 28, 2014
    [Companies] 5 Problems with B2B Marketing…and How to Fix Them
    but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. While it’s true that some B2B companies don’t have the most creative campaigns, it doesn’t mean that they can’t be creative at all. It’s Not Original. Your Thoughts?
  • FATHOM  |  THURSDAY, AUGUST 28, 2014
    [Companies] Security Breaches in Healthcare: How To Protect Patient Data
    The group, which may have links to the Chinese government has historically targeted aerospace and defense related companies. 'Just days ago one of the country’s largest healthcare systems announced it had become the victim of a cyber attack from China. The so called “APT 18” hacking group is suspecting of being behind the attacks.
  • BIZNOLOGY  |  THURSDAY, AUGUST 28, 2014
    [Companies] B2B Marketers still struggle with lead nurturing
    Tailor the nurturing stream to key variables in the prospect’s profile, like buying role, job description, industry and company size. Get creative, for example, with a peer-to-peer letter from a counterpart executive in your company, or a birthday card. The Bizo study reveals some intriguing issues for marketers today. 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Companies] 6Sense Finds B2B Prospects Using Web Site Activities
    'I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) and key activities (Web site visits, topics researched) and scores at both company and individual levels.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Companies] The Marketers First Virtual Event – Are You Ready?
    If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 200 thousand attending marketers, and marketing masterminds from leading companies such as Zappos, Google, Twitter, LinkedIn and many more.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 28, 2014
    [Companies] Step 3: What you do when a visitor to your website is NOT ready to buy?
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! 'The answer: Lead Nurturing. Hey Tampa/St. Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. Sales looks for Mr. Right Now. Great line! They simply don’t have the patience to earn trust.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Companies] How to Develop an Unforgettable Voice in Your Writing
    Just last week, 6,244 companies signed up for Basecamp. Some cubicle dweller with a bachelor’s degree in English is told to “blog about our company, and oh-by-the-way, use a formal third-person voice because our editorial guidelines insist upon it.” 'To be a successful writer, you must possess an unforgettable voice.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 28, 2014
    [Companies] How to Make Your Product Look Sexy on Facebook
    For companies like GoPro, it’s all about “the adventure.” Show fun people working in your company. For companies like GoPro, it’s all about “the adventure.” few simple ideas: - Add a meme to your brand - Share a joke - Show fun people working in your company. 'By Aaron Lee, {grow} Community Member. Dress it up.
  • MARKETING ACTION  |  THURSDAY, AUGUST 28, 2014
    [Companies] Choosing the Right Colors for Effective Emails and Landing Pages
    According to The Logo Company , the following traits are generally associated with each color: Red: Excitement, energy, boldness, romance. 'Color is powerful – it can communicate emotion, draw attention, set a mood, and make a statement. It can also make your email stand out from the crowd.  Setting the Mood. White: Clean, simple, easy.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Companies] Your Leads Are Annoyed With You: Here's Why [Data]
    Human beings with mood swings, families, insecurities, personal and company goals. 63% of people requesting information on your company today will not purchase for at least 3 months - and 20% will take more than 12 months to buy. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Companies] Sanjay Sarathy, Sumo Logic CMO: Three Emerging Trends in Marketing Intelligence [Podcast]
    Sanjay has been involved with SaaS and enterprise software companies his entire career, and has dealt with every type of successful, and  unsuccessful business model imagined. Moreover, you then see how this marketing intelligence can be used to build a kind of “recommendation engine” at a product level—even for technical services.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Companies] The New Rules of Selling [SlideShare]
    If you run a small company, then you''re in sales. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. If you''re a doctor or lawyer or accountant, you''re in sales.". That''s how David Meerman Scott''s new SlideShare, " The New Rules of Selling ," begins. Inbound Sales
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Companies] 95% have bad marketing. What I’m finding at Companies in the Tampa/St. Petersburg areas
    'The Vast Majority of Companies in Tampa/St. Why don’t most of these companies hire a marketing expert and become one of the best in Florida? Petersburg area are REALLY Bad at Marketing – but a couple of firms are really good at marketing. Who are these firms and what do these have in common? ” very focused on buyers.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Companies] [VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership #SocBiz25
    In 2012, in order to establish employee buy-in for a broad range of sweeping initiatives, executives at Cisco (@ Cisco ) modeled company values by putting the why of each new company initiative front and center, working to establish employee trust and buy-in before moving ahead. The video, titled “Are You a Social Executive?”
  • THE ROI GUY  |  WEDNESDAY, AUGUST 27, 2014
    [Companies] How can you CLOSE the Value Gap?
    Look at the typical PowerPoint deck or sit in on most sales calls and it’s all about the company, products, features and price and little about the prospect’s unique challenges and value potential. 'Today’s buyer is more empowered, skeptical and frugal than ever before – a condition called Frugalnomics. Today, it’s all about the Benjamins.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 27, 2014
    [Companies] 3 Highly Effective Word-of-Mouth Marketing Tactics
    On the surface, word-of-mouth marketing may seem more geared towards large companies, but this isn’t entirely accurate. ” Because people want to recommend the companies and brands that they know and trust, small businesses have a huge advantage. Creating shareable content on your website. Have a good founding story.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Companies] The Best Marketing TV show is coming back – sooner or later
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! In fact, I write regularly for the top software company in the USA and they may become a sponsor. 'My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. Just create your own show!” What do you think?
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Companies] The Best Career Advice We've Ever Gotten
    former boss (in the tech/marketing space) once told me that the smartest, hardest-working employee he ever had was a college dropout who -- before joining the company -- had spent the past 10 years tending bar and shucking oysters. It makes perfect sense -- if you make people''s lives easier, they''ll want to work with you. sorry, boss).
  • WRITTENT  |  WEDNESDAY, AUGUST 27, 2014
    [Companies] 5 Writing Tips to Drive Your Readers to Action
    Have you ever found yourself in a position where you’ve read several posts from a specific blog over the course of a week or two, but then you suddenly realize that you have no idea what the company behind the blog actually does? 'Image source. Think about this for a moment: what, exactly, is the purpose of a blog post? Image source.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Companies] The Anatomy of an Optimized Blog Post [Infographic]
    Blog posts are often the first interaction people will have with your company, but you don’t want it to be the last. 'Congrats! You''ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout to look fabulous ! But don''t click "publish" just yet!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 26, 2014
    [Companies] HubSpot Files for IPO: Solid Financials for a Young Company
    Since the company has been admirably transparent all along about its finances, there were no big surprises: they lose considerable money, as expected, but their expenses seem about in line. The basic picture, then, is a disciplined company that has grown quickly while keeping costs in line. As I say, pretty much what we suspected.
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Companies] No Time for Blogging? Think Again!
    You should also highlight things that make your company special. add to the personality of your company, which might not be apparent anywhere else on your website. Once you’ve determined that a blog is the right choice for your company, it’s time to figure out how you’re actually going to get this done. Guess what? You do!
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Companies] Being Active on Social Media does NOT make you a Marketing Company!
    Petersburg, FL and started cranking up marketing activities for the company – sending out thought leadership articles. In the recent week, I started researching company websites and calling companies. Just being active on Twitter, Facebook, LinkedIn and the like does NOT make you a savvy marketing company.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Companies] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    Most people have been retargeted before, especially by B2C companies. The point is that retargeting helps you keep your brand, products, and services in front of an audience that has already expressed interest in your company before. 'Did you know that 98% of visitors leave your site before converting? Custom Segmentation. AdRoll.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 26, 2014
    [Companies] 2 Simple Ways to Get Real Feedback from Employees
    'No matter how big or small your company is, you need to know what’s going on with your employees. So, how do you find out how your employees feel about you, their peers, or the company in general? When someone leaves our company, we hold a casual exit interview before they leave. You can learn a lot from this feedback.
  • LEADERSHIP  |  TUESDAY, AUGUST 26, 2014
    [Companies] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
    She says it was also “a branding victory” for the company and calls it “the best hospitality experience”. '“Social marketing has changed everything”. states Judith Sim, CMO of Oracle Corp. in no uncertain terms. Commerce Anywhere” Approach  . On-the-go customers want on demand service. Optimize Customer Experience. Connect and Engage.
  • VIEWPOINT  |  TUESDAY, AUGUST 26, 2014
    [Companies] Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 3:
    'Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Should CMOs feel confident that these leads from marketing automation are ready for sales to close. Lead Qualification Inbound Marketing Lead Management
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Companies] Where do you begin in Content Marketing? Answer: Know your Buyers
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! ” Buy the way, looking at the websites of these companies in the Tampa area, I found one interesting thing. My comment “Most of these companies cannot spell marketing.” Hey Tampa/St. Terrible. Thank you Adele Revella!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Companies] Why You Need an Editorial Calendar for Social
    'Author: Maggie Jones In our experience, companies tend to have one of two problems with social marketing : 1) they can’t think of anything to  post, or 2) they’ve got so much material that they overwhelm their audiences — which means that their brilliant messaging and razor-sharp wit gets lost in the noise. Social Media
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 26, 2014
    [Companies] Is Brand Advocacy Part of Your Marketing Strategy to Reach Tradesman?
    I’ve seen contractors with tattoos of company logos. 'Let’s face it, in an ideal world we’d all want our customers to love us! We all know that’s not going to happen, but I’ll bet you might have more advocates for your brand than you think. Why are brand advocates important? That to me is the ultimate.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Companies] Do Content Marketers Need To Have Writing Skills?
    think if we’re talking about a small or midsize company, or an agency, then the strategist should be able to point to some writing experience. 'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. What about journalists? Absolutely.
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [Companies] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. The company now has over 1.4 'Guest post by Ariel Applbaum.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Companies] The business case for content marketing consistency
    In an effort to give her exposure and opportunities to network at high levels in the company, I brought her along to executive level meetings. was frustrated because I was proud of her and I wanted to see her rise up through the company but if she never contributed a single idea or thought, that was not going to happen.
  • MARKETING ACTION  |  TUESDAY, AUGUST 26, 2014
    [Companies] Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List
    If you decide to use a person’s name, that person should be a real human being (or at the very least, a well-known robot), and they should be someone the reader would actually care about, like the CEO of your company or an industry expert. Becoming a safe sender in the eyes of your customers and prospects is an excellent strategy. Apple Mail.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Companies] Millennials Asked, Mike Volpe Answered: Career Advice From HubSpot's CMO [Video]
    Which types of companies should I look to join when I''m fresh out of college? 'Wouldn''t it be nice to graduate from college knowing exactly what your passion is, or how to live and act in the business world? We want -- and desperately need -- support, advice, and guidance. We have these lofty, important questions about our careers.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Companies] Laws of Marketing Power: Avoid the Unhappy and Unlucky
    If people are happily participating on Facebook, and the content they’re sharing, for example, is a video produced by your company or taken by somebody in relation to your brand, then your brand reaps the corresponding benefits. People then say, “Oh, such-and-such company was unlucky.” digital vs. print advertising).
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Companies] The Ugly Truth About Meetings: Why They Are Such a Time Suck [Infographic]
    How much are lousy meetings costing your company? 'You know that refreshing feeling when you get out of a meeting, bright eyed and bushy tailed, feeling like you really got a lot of solid work done? Yeah, okay. Most meetings aren''t like that at all. I''m looking at you, "status update" meetings.). But how bad is it, really? Check it out.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 25, 2014
    [Companies] Predictive Apps Are The Future of Marketing Technology
    ” Approximately 80% of companies have adopted or are planning to adopt marketing technology this year. VC funding shows us that the next frontier in marketing automation is predictive applications. . Source: VentureBeat. The post Predictive Apps Are The Future of Marketing Technology appeared first on. Infographics Marketing Technolog
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Companies] Visible Expert Profile: David Meerman Scott
    In early 2002, David was Vice President of Marketing at NewsEdge Corporation when the company was suddenly bought out. This idea was the genesis of Cashing in With Content , an analysis of 20 companies that were using content to drive sales, and one of the earliest books about content marketing in the online world.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Companies] Why Website Optimization Trumps Search Engine Optimization
    The distinction is important, because to many companies and marketers, SEO gets most of the attention. Encourage meaningful alignment for your entire company. Here’s how to do it. The terms search engine optimization and website optimization are often used interchangeably. But they are different. They have a lot in common.
  • GREAT B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Companies] Commerce Interrupted – Four Barriers That Stop Your Prospects from Becoming Customers!
    Many B2B and B2C companies do a good job at the first two objectives. have related on other posts how I have given business to one company over another simply on the basis of the speed at which the winning company responded to my query. Create desire within these prospects to purchase your product or service.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 25, 2014
    [Companies] 7 Benefits of a Prescriptive Sales Process
    During the sales process your company’s value proposition must be proven. '7 Benefits of a Prescriptive Sales Process. By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff. In most sales organizations, the majority of salespeople are B or C performers. HQNHTN8GWN7Q.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Companies] Content vs. SEO: Which is More Important?
    If you were the marketing manager of a multi-million dollar steel manufacturing company, chances are, your marketing campaigns would look wildly different than advertising campaigns for consumer driven companies such as Nike, or Coca Cola. Why Context is the True King for Your Online Marketing Strategy. Industry / website niche.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 25, 2014
    [Companies] Employment: One Piece of a Disruptive Business Model
    'If you’re a growing business in Chicago, then you know firsthand how much is going on for thriving, innovative companies—especially if you’re in the tech field. While there were many topics of interest, one theme in particular stood out, and it was the idea of using employment and company culture as a means of disruption. SWANs.
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Companies] 10 lessons on Walmart’s social media strategy
    Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart’s reputation. TRAIN EMPLOYEES: The company trains its employees on its mission. 'Walmart is the world’s largest public corporation, biggest private employer and largest retailer.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Companies] The Importance of Personalization in BtoB Marketing today
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Both of those companies offer products to help you personalize your marketing – however you can do it without either product, as we did in our own campaign. 'Hey Tampa/St. Read it here. Why is personalization so important today?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Companies] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    few examples of companies facilitating dialogue through interactive content: SilkRoad used calculators and assessments to create dialogue – resulting in $236,000 of new pipeline value in only a few months. Endicia, an SMB package logistics company, repurposed static content to make it into an interactive quiz. Facilitating Dialogue.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Companies] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    The top 10 most-shared articles by total shares were: The 9 Oddest Job Interview Questions Asked at Tech Companies in 2011 (via Mashable). 'If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. You run a test, figure out what works, and then do more of what works. billion shares.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 25, 2014
    [Companies] Coming clean on Facebook reach
    The real numbers are hidden behind company administrative accounts. There are only a few companies in the world with access to enough of these Facebook pages to make a meaningful statement about the true nature of Facebook reach. Certain types of companies are just more conversational, leading to better reach. The Daily Muse.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Companies] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    Let''s say you''re a unicorn food company that has 100 stores that will only accept 10 boxes of unicorn food in their store. Got a brochure already about what your company does? 'First-time inbound marketers: We''re so glad to have you! Common Mistakes New Inbound Marketers Make. Mistake #1: Trying to do everything at once. Measurable.
  • WRITTENT  |  MONDAY, AUGUST 25, 2014
    [Companies] The 5 Step Formula for a Perfect Blog Post
    Company News 'Breaking Down a Perfect Blog Post. When your blog just isn’t taking off or seeing the readership you hoped for, It can be easy to blame low numbers on outside factors when the actual problem might be your blog writing methods. The topic is useful and new, or a fresh take on an old subject. Paragraphs are short. Use them.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Companies] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    Before this program was created, the company had a rudimentary Web presence – essentially no Internet marketing and no digital marketing strategy in place. This effort led to lead generation through website form registration, and even phone calls from prospects who initially found the company through the digital marketing.
  • VIDYARD  |  MONDAY, AUGUST 25, 2014
    [Companies] Video Marketing Metrics: Get the Latest Research Report
    As many companies past the experimentation phase are realizing, a well-made video with a ton of views or likes means absolutely nothing if you can’t tie its performance to ROI. Over one-third of large companies produce more than 100 marketing videos annually. Click to Tweet ). What else you ask? Get the full report.
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 24, 2014
    [Companies] B2B Marketing Content Must Address "Soft" Factors
    For example, an engineer who is detail oriented would likely prefer content that backs up a premise with research and fact, rather than relying on the company's credibility for it to be believable. Then correlate those qualities to your company's culture. How is emotion manifesting during the buying process at your company
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Companies] How Did That Banner Ad Get To Your Website?
    'If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more. see below). Feel free to email me if any questions at all; it’s technical.
  • HUBSPOT  |  SUNDAY, AUGUST 24, 2014
    [Companies] Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements
    Plus, a cool post on company mission statements snuck in there, too.) Companies With Truly Inspiring Mission Statements. Customers develop loyalty to certain brands for different reasons -- but usually, it all comes down to their company values. 'Hear that? It''s the winds of change. Tweet. How Authoritative Is Your Content?
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 23, 2014
    [Companies] Go Back and Read Yesterday’s Great Post
    This post shares some invaluable insights from a top marketing expert on how he marketed his own company – the new Florida based demand generation agency Find New Customers. If your company is looking for help from a very well-connected award winning BtoB marketing expert, just fill out the form below. Love comments here.
  • HUBSPOT  |  SATURDAY, AUGUST 23, 2014
    [Companies] How Marketing Can Help Sales Follow Up With Consideration-Stage Leads
    would be so ‘me-focused’ that I’d jump right in and start the conversation by answering the question: “So what does your company do?” 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Timing Is Everything. The same tactic works for Sales.
  • THE POINT  |  FRIDAY, AUGUST 22, 2014
    [Companies] Is Marketing Automation Right for Every Company?
    Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. Even at mid-size companies ($20 Million – $500 Million), the figure is only 10 percent. Which begs the question: is marketing automation right for every company?
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Companies] 5 Questions With Former Yahoo! CMO Cammie Dunaway on Marketing and Management
    Now, CMOs are responsible for evaluating and optimizing their company’s brand experience for both on and offline strategies. Now, companies realize that they must innovate in order to drive top line revenue. 'The role of the CMO has evolved. So how does a modern CMO do all of that? The modern CMO is a hot topic right now.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Companies] The Do’s and Don’ts of Lead Nurturing in Professional Services
    Do assess prospect interest levels : Determine how interested each prospect is with your company’s products and services. 'When it comes to lead nurturing, firms often believe that more is better. However, sending vast amounts of emails and phone calls to prospects can actually hinder instead of help. No, this isn’t a joke.it
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Companies] How to Make Your Marketing Message Pop With Neuro-Linguistic Programming (NLP)
    The narrator used vivid words in his presentation, and the company measured success by how long viewers watched. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. 2) My session at INBOUND will teach you about NLP. I’m guessing it was the first example. Does NLP Work?
  • PR MEETS MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Companies] Top 3 Similarities and Differences Between Product Marketing and General Marketing
    While a marketer may focus on corporate-level messages, product marketers drive how a company talks about their products internally and externally. 'Earlier this year, I shifted from general marketing into product marketing. Since the move, I’ve found myself explaining the differences between the two. Bonus Similarity. Conclusion.
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Companies] Feature Friday: Configuring a Phone Number
    After all, we strive to be the easiest company you’ll work with! 'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers have a clear understanding of how exactly they can make their Ifbyphone experience perfect.
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Companies] In content creation overload? Here’s what to do.
    Many companies face content creation overload. 'Feeling like you’re in content creation overload? Stop Stop struggling and start thinking strategically. Here’s Here’s how repurposing old blog posts can simplify your life. Ever feel like you’re in a content creation hamster wheel? Create an ebook. Right?
  • LEADERSHIP  |  FRIDAY, AUGUST 22, 2014
    [Companies] Interesting Infographics: CMO’s Face a Major Dilemma
    According to the infographic “CMOs Face A Major Dilemma” by Oracle Marketing Cloud , a small amount of CMOs (18%) have a cohesive understanding of their company’s consumer communications. CMOs are expected to fully focus on ROI; in particular, this expectation is set by approximately 74% of company CEOs.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Companies] 5 Marketing Lessons Learned from marketing Find New Customers
    'Marketing the new Florida-based company Find New Customers has been an interesting experience and I’ve learned a lot that i wish to share with you. As a top lead generation company, we should be able to do this well, so try these in your business and a let me know how you do with them. Stop Selling. When the World Zigs, You Zag.
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