• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Companies] Moneyball for Sales & Marketing
    companies? companies to watch. And learn why Alcatel, Genesys, Fuji Chemical, and 500 other global companies use KnowledgeTree to get insight into. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. And with a smaller set of fans comes. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Companies] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. By 2014, companies that develop an IMM strategy will deliver a 50. A major US insurance company achieved a 12 percent increase in revenue, a 52 percent increase in earnings, and saved more than $4 million a year.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Companies] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. VP of direct marketing systems for a multinational bank1 Currently, companies are hard-pressed to follow the customer journey, let alone understand it. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. company’s stories come alive. The richer experience will set your company apart. time zones, communicating important company-wide or. to be seen around the whole company. Belong In Every Content.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Companies] Advanced Keyword Research Strategies
    The solution for these companies is to develop a deep keyword and key phrase research strategy. The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Companies] Closing the Deal: The State of Sales Enablement
    New insight into sales managers' attitudes and beliefs about their company's sales enablement strategy
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Companies] Advanced Marketer's Guide To Salesforce Reports & Dashboards
    A guide for advanced teams and companies on marketing attribution modeling and reporting using data inside Salesforce
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Companies] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Companies] Hooked: How to Build Habit-Forming Products (An Excerpt)
    Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Companies] Marketing Automation 101: Seven Steps to Success
    Should your company embrace marketing automation? This paper provides valuable insight to help you decide, and specific tips on how to make it successful
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Companies] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Companies] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Companies] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Companies] 8 Clues That Your Company Needs a New Website
    What has your website done for you lately? Are you getting the traffic, leads and sales that you expect and deserve
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Companies] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    They lucidly share how you, in a tech marketing strategy, analysis or implementation role, can harness its energy for your company. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Companies] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Companies] How to Effectively Use E-mail Marketing to Increase ROI
    Many companies report that the most challenging aspect of successful e-mail marketing lies in finding employees with the expertise to properly develop and implement an e-mail strategy.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Companies] What Jeffrey L. Ogden is thankful for this weekend
    Find New Customers is now on the Sales Lead Management site like all other lead generation companies like the one I once worked for. We even have a great offer for members there. This is the story of Jeffrey L. Ogden , because a former NFL kick returner is named Jeff Ogden, so I was advised to start using my full name. Great man!). Jeffrey L.
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Companies] 15 Expert Tips on Accelerating Your Sales
    Along the way, he had to figure out the company''s sales hiring and training process, define the sales methodology, establish and continuously adjust the compensation plan, and fine tune prospecting, qualification, and closing procedures. 'This post originally appeared on the Sales section of Inbound Hub. Aligned. Inbound Sales Daily
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Companies] New European Social Media Benchmarks: How Does Your Company Stack Up?
    Here’s a snapshot of some of the benchmark data you can expect to find there: The average number of social media posts posted by B2C companies in 2014 was 1,114 -- that''s 22 social media posts per week! typical social media post published by companies in the non-profit/education industry in 2014 got, on average, 6 interactions per post.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 27, 2015
    [Companies] 5 Powerful Ways to Drive Conversions with Call Tracking
    65% of fortune 500 companies attribute their highest quality leads to phone calls – BIA Kelsey. 'Do you know all the ways that call tracking can be used to enhance marketing and sales performance? The data available through call tracking gives marketers the ability to optimize their campaigns and ultimately improve conversion rates.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Companies] Why The Most Effective B2B Marketing Tactic May Surprise You
    More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size. She’s worked with hundreds of B2B companies to drive strategic marketing results and increase growth. But, it’s not. But wait a minute. Don’t get me wrong.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Companies] The Importance of Marketing Specialization
    At last, Find New Customers is now on the Sales Lead Management Association website with all the other B2B marketing companies. honestly believe my huge network is a great marketing asset for any company looking for a marketing leader, like the software company I just talked to in Tampa, Florida. 'Jeffrey L. Joe Pulizzi.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Companies] So You Are Changing Your Name – Learn What to Do Digitally.
    'Companies change their names and website domains for a number of reasons including right after a merger, completing an acquisition or just to re-launch their brand and identity. Comb through your web content and appropriately update all copy with company name. Update your company profiles. Whoo-hoo!!! You are done. Email.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Companies] The Year of Engagement and Empowerment: TFM&A 2015 Highlights
    'Author: Raymond Coppinger What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? Held at the impressive Olympia Conference Centre in London, this event was energizing, exciting and empowering for attendees.
  • WRITTENT  |  FRIDAY, FEBRUARY 27, 2015
    [Companies] 7 Great Features in Writtent to Spot Amazing Writers
    Company News 'Today, I’m thrilled to announce Writtent update, a major update that makes our solution even an even better fit for your needs. Whether you’re new to Writtent or a long-time customer, I’m confident you’ll love our new features as much as I do. Know Upfront When Your Content Will be Delivered. Writtent 3.0
  • E-STORM  |  THURSDAY, FEBRUARY 26, 2015
    [Companies] The Traditional Agency Is Dead, The Digital Agency is Dead ….Meet the Agency 3.0
    'When my business partner and I wanted to sell our company a few years back, we were approached by quite a few companies from the big Traditional Agencies (Agency 1.0) to the Digital Agencies (Agency 2.0). We were shocked by how many were NOT profitable! And if they were in the black, it was because of […]. Agency Life Strategy
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Companies] When to Use Video Throughout Your Marketing Funnel
    At this point, client testimonials, case studies, product demos, and company culture pieces are key. If you’re a SaaS company, some simple screencast tutorials with great audio are perfect here. 'The marketing funnel gets a bad rap for being too simplistic. Too linear to reflect the real life cycle of your buyers. Big whoop!”
  • ANNUITAS  |  THURSDAY, FEBRUARY 26, 2015
    [Companies] Two Things That Destroy Strategy
    Companies who think they can slash content needs or Band-Aid old or inferior technology in order to launch a program faster are dead wrong. Limiting the development of new content is the go-to solution for companies looking to cut timelines down. Here’s why you need to avoid them at all costs. Short-Term Vision.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 26, 2015
    [Companies] The Power of B2B Lead Nurturing
    This is why you need to share great content (focused on them and not you) with them over time – gently earning their trust till they begin to trust your company. Unfortunately, few companies do lead nurturing at all, and those who do tend to do it poorly. Lead Scoring ). This is a story about Jeffrey L. What do you think? Ogden.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Companies] Email Marketing: Spending and Automation on the Rise
    With budgets and staff often stretched thin, companies are eager for ways to establish a system that requires minimal hands-on work. 'Email marketing has long been a favorite tactic for business-to-business marketers, and it looks like that isn’t going to change anytime soon. email marketing keo marketing marketing strategy
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Companies] How CEOs Can Lead When the Winds of Change Are Blowing
    a snack spin-off of Kraft, execution took a lot of time and attention: changing the organizational structure to mesh with the company aspirations, simplifying processes, focusing investment on high-performance regions. International, discuss leadership in turbulent times. But you can control how you meet them.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 26, 2015
    [Companies] 14 Email Essentials to Ensure Success
    Most often, you want your email to come from a company email account (or who the recipient has the relationship with). 'When you create an email for your business you want to get results, and we want you to help ensure that success. Use this handy 14-point email marketing checklist to cover your bases before you hit send. Colors matter.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Companies] Tim’s Pithy Party: Homepage Sliders
    your company is based on a truly new and novel concept. In this situation, several (3-5 tops) consecutive slides that gradually tell the story of your company can be effective. 'We’ve got a new blog series! . Meet Tim Croteau, a Web Project Manager for eMagine. The following does not represent the views of eMagine. Seriously.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 26, 2015
    [Companies] Could Event Marketing Be Your B2B Golden Ticket?
    Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow. Provides Expertise. Your Turn.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Companies] How to Use LinkedIn for Business Development
    Second, when someone completes a search for a professional who can help them to solve a problem, one of your company’s leaders may rise to the top of the search results. 'In professional services marketing, it’s likely that at one time or another, many of your clients discovered your firm through face-to-face networking.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 26, 2015
    [Companies] 7 more ways you can recycle old content
    Many companies started blogging without considering the SEO ramifications. As a tip, some companies release a “modified transcript” that’s been slightly edited. Companies will often gather their top 10 posts of the year (based on analytics, social shares or other metrics) and include them in one blog post.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 26, 2015
    [Companies] How to Integrate Video into Your Facebook Marketing
    'Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. Debbie is the President of Social Hospitality. services. Marketing.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Companies] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
    Interestingly, SMB marketers already play a significant role in their company’s strategy—almost three quarters believe marketing is shaping company strategy today. An increasing number (84%) believe marketing  will shape company strategy in the next 3-5 years—demonstrating how critical marketing will be in executive decisions.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Companies] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    That will help you better understand how many people are interested enough in your content that they want to engage with your company further. There are many reasons companies blog. One metric many companies use to when looking to achieve the above goals is the number of blog comments. More traffic, visitors, and customers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Companies] Can the Onion Theory bring social media lurkers into the light?
    Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media , and the people who may love your company but stay in the shadows. What many companies and brands deem “appropriate” content. What many companies and brands deem “appropriate” content. BINGO. Cliché. Normal.
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Companies] Top 5 Music And Audio Mistakes Made In Videos
    While music has the power to draw in a viewer, a poorly thought-out music or audio choice also has the power to turn a viewer off of your company or message. 'Music is one of the most powerful creators of emotional connection between you and your audience. Poor quality music will cheapen your brand. We’re all emotionally responsive to music.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Companies] Use Chunking to Make Sense Out of LinkedIn Chaos
    For many years, I worked as a consultant, helping companies to jumpstart sales of their new products and services. 'Agile Selling Mini-Course Video #3. m glad you’re here. Our goal today is to make sense of all that LinkedIn chaos you created after reading my last article: How to Rapidly Master LinkedIn. But first, a quick story.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Companies] The Growth Show: A VC's Advice on Content, Cash & Churn
    Second, I was getting a lot of questions from entrepreneurs like “Hey what should these metrics be,” or “What are other companies doing?” venture investor is going to buy some fraction of the company in exchange for cash. 'Content marketing is a little bit like a bank account where you get the benefits of compounding returns.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Companies] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    Some marketing agencies do offer services that manage your LinkedIn profile and help you get more leads from it, doing it under your name so you and your company get the credit. If you have an unusual or highly visual business, you might use a photo that illustrates some aspect of your company. What’s wrong? Pick the Right Groups.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Companies] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
    For a company to stay nimble in the age of social business, its employees must be able to work independently and confidently, representing their brand on both internal and external platforms with a safety net of their organization’s social engagement policy to guide them. ' Rise of The Social Employee. What is a social employee?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Companies] New 2015 Marketing Budget Benchmarks
    It’s clear that our industry is aware of this; this year’s report indicates that nearly three quarters (74%) of the companies surveyed believe they are working towards delivering unified customer experiences, rather than standalone campaigns or interactions. Benchmarks Modern Marketing in Action
  • SYNECORE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Companies] RWD: The Month in Review
    Companies who hope to be successful in the modern age must have an online prescience and must also optimize for mobile. 'Throughout February, I’ve written about the different benefits of Responsive Web Design (RWD). The Mobile Revolution Gave Rise to RWD. It was more trouble than it was worth. The Benefits of a Responsive Design.
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Companies] How to Increase Your Marketing Attributed Revenue
    The specific channels or activities that are most important in driving this revenue vary from company to company and from time to time within a company. Knowing your company’s revenue-producing marketing means knowing how well your marketing strategy is […]. Database Marketing marketing
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Companies] Big Data and B2B Marketing
    It isn’t just retailers who are figuring out how to combine big data and marketing, but also B2B companies. When a B2B company isn’t satisfied with its digital marketing mix, big data can be the key to turning things around. 'Thinking of big data marketing as mainly the purview of B2C is short-sighted. But with […].
  • CRIMSON MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Companies] Jamie Barnett, Netskope CMO: How to Earn Trust and Get Buyer Attention with Thought Leadership
    Engineering Success: Jamie calls it “absolutely critical” that marketing have a seat at the engineering table, and explains how to package content so that your VP of Engineering or Chief Scientist will have a stake in the success of your company’s thought leadership led demand generation program. Jamie Barnett is the CMO of Netskope.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Companies] Facebook Launches Product Ads
    After all, most companies sell more than one product or service, so why limit adverting to just one thing? 'Showcasing your products on Facebook just got easier. The social media site just launched Product Ads. What makes these ads different than other Facebook ads? Two things. First, they come with advanced targeting methods.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Companies] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. While you can’t (and shouldn’t) market to the LinkedIn user in the same way as you can on […]. Author information. Neal Schaffer. Neal Schaffer. Shouldn’t Your Business? LinkedIn
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Companies] Marketer’s Guide to Blending Search and Display
    The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, search engine marketing and optimization, website development, social media, pay per click and display advertising, local and mobile marketing and more. Specific Media ). iProspect ). Microsoft ). Powerful Combination. About KEO Marketing.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Companies] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    Then, they might probe around LinkedIn to see how established your brand is through your Company Page and how socially engaged firm leadership and others are. This might mean sharing company photos, quotes, or profiles of your current employees to allow interested candidates to gauge the internal culture of your firm. E/C Strategy
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Companies] Crisis Communication: If a crisis hits, do you have a plan?
    ” Too many large, medium and even small manufacturing businesses operate under the philosophy that a company crisis will never happen to them. What are three key message points we would want to share about the history or background of our company to illustrate that we were good corporate citizens in safety and other aspects of business?
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 25, 2015
    [Companies] 5 ways a content audit can drive new traffic and save you time
    She trains individuals and companies in the latest content development and consults directly with clients. 'Yesterday’s Biznology webinar with Heather Lloyd-Martin was about how to use a content audit to help re-purpose your website content. If you missed it, check out the recording now. Thanks to all our sponsors! Like this post?
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Companies] From Viewer to Customer: Attributing Deals to Video Views
    'One of the biggest hurdles we hear from companies looking to implement video is “How can we track ROI?” ” Sure – seeing the number of people who watched your video grow feels good, and knowing a handful of people clicked on your CTA definitely means it’s working, but what does all of this mean for revenue?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Companies] Does Marketing Get No Respect?
    Consumers didn’t need to rely on media companies for the news or brands for product information. This is the promise of the marketing-led company in today’s digital and collaborative economy. The CMO helps define the customer-centric company mission. Marketing has a marketing problem. Yes Promotion was one. Or no.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Companies] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    While the agreement seems to be in effect already, the two companies are saying only that it will take effect in Google Search sometime in the first half of 2015. This is the source of where I see significant potential value for companies and publishers. 'Years ago, it was commonplace to find real-time tweets in Google Search results.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 25, 2015
    [Companies] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    m talking about actually engaging with people, posting relevant tweets with images and calls to action, favoriting, reweeting, and following like-minded marketers and relevant companies. Choose a color scheme that matches your company colors. 'Are you spending time on Twitter? don’t mean reading everyone else’s posts. Whoops. An asana?
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Companies] 6 Essential Skills Every CMO Should Have in 2015
    Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. Silos can lead to a company showing up as disjointed or off-message to their customers. 1) Be a Data Wizard.
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Companies] Inbound 101: Three Major Inbound Components
    The inbound process earns the customer’s attention , makes the company easy to find, and draws customers to websites with interesting content. Content is the information that draws prospects into your company’s website. 'Let’s begin by defining what inbound marketing is at a basic level. advertising, junk mail, spam, and trade shows.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 24, 2015
    [Companies] Top 10 Reasons NOT to talk to Find New Customers
    Prospective customers are beating down your doors to buy your company offerings. Find New Customers helps companies not experiencing these 10 reasons to rapidly grow revenue by transforming how they attract, engage and win new customers. 'The B2B lead generation consultancy, Find New Customers is not for everyone. What do you think?
  • THE POINT  |  TUESDAY, FEBRUARY 24, 2015
    [Companies] Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
    Going beyond that basic set-up, a critical step in being able to gauge the true success of any search campaign, requires a modest investment in time and resources that most companies figure they can live without. It’s easy to see why. The foundation of a strong search campaign is knowing what you want to achieve. And so on.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Companies] The Top 10 Best Resources to Learn About SEO
    Moz is an inbound marketing company and provider of SEO tools that has a blog full of insightful articles. Based in London, this company publishes regular content about SEO on its blog. 'When you’re looking for a answer, what do you do? You Google it, right? Your website has to be attractive to search engines. Search Engine Land.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 24, 2015
    [Companies] When Bad Things Happen to Good Leads - Part 1
    More accurately, it’s a good thing being used badly by most companies. 'There will be a ton of ink (and cyber ink) dedicated to lead nurturing this year. Most of it will be about using marketing automation to nurture leads. In and of itself, marketing automation is not a bad thing. But that’s not what this blog is about. Lead Nurturing
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Companies] 10 Tips When Hiring for a Job You Know Nothing About
    We confront this challenge everyday, as our clients must determine what company they will use to support their lead generation and lead management efforts. He shared his experiences at other companies in the process. No one says your hiring panel needs to be employees of your company. 1) Focus on the Results. His advice?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Companies] Marketers Will Define Company Strategy
    This week, I’d like to explore another finding from the survey—how marketers will play a larger role in company strategy. In our survey, when asked if marketing would shape company strategies over the next three to five years, roughly 80% of respondents agreed or strongly agreed that it would. But this approach is going to change.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Companies] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Any company with a product catalog can create a data file containing their products and upload it to Google Merchant Center, free of charge. Showcase The Company. We often seen B2B marketers obsess over home page and solution messaging but leave the company overview page barren, outside of basic marketing collateral.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 24, 2015
    [Companies] Learn From Annoying Mistakes Marketers Make
    vast majority (94%) of customers have discontinued communications with a company because they receive irrelevant promotions and messages. Worst still, some companies simply direct the consumer to their website, negating the whole ‘human’ issue entirely. We know the modern consumer is demanding and who can blame them?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Companies] It’s not your house to pwn so remember your place
    As a guest, it is essential that you bring a gift for the host, don’t overstay your welcome, don’t dominate the conversation, don’t monopolize any one person, and don’t make yourself at home no matter how accommodating the company. It doesn’t matter. And, you’re right, I did link both their books and their names!
  • LEADERSHIP  |  TUESDAY, FEBRUARY 24, 2015
    [Companies] The 4 Stages of the B2B Lead Generation Lifecycle
    So I stayed longer watching some live entertainment and enjoying my host’s warm company. 'Nurturing through Every Stage Until the Magic Happens. Traditionally, we used to speak of the sales funnel and how it’s important to make sure you filter down the best quality leads, progressing them to conversion. So what’s the solution?
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Companies] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    You could also speak with some customers with low customer satisfaction scores, which might be an indication they were never really a proper fit for your company. If your entire company starts using your personas as soon as you have them created, you will develop good habits from the beginning. 1) Too many personas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Companies] Don’t block me bro: Internet ad blocking takes hold
    Staffs at many companies have doubled in the past 12 months. He points to the reasons for this growth and the implications of companies. Staffs at many companies have doubled in the past 12 months. He points to the reasons for this growth and the implications of companies. Why are marketers playing along with this?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Companies] 48 Phenomenal SEO Guides, Tips & Tactics
    'As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting. So what’s an SEO professional to do?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Companies] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    Only 2% of the total B2B population at companies with 50-1000 employees met the characteristics defining Top Performers: They beat their 2013 revenue objectives. They’re more mobile, more social, more likely to listen to peer reviews and opinions, and less likely to reach out to a company with questions. And the biggest issue?
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Companies] Shape the B2B Barometer
    The post Shape the B2B Barometer appeared first on Circle Research - B2B market research company 'The B2B Barometer has been a consistent feature of the B2B landscape since 2009.  Now it’s evolving and you can shape its future. The B2B Barometer was designed as a ‘state of the nation’ study.  What are their most important marketing goals?
  • 3D2B  |  MONDAY, FEBRUARY 23, 2015
    [Companies] Quick Tips for Conquering the B2B Inside Sales Training Gap
    That’s because inside sales: ·          cuts costs. ·          is accepted by customers who have become comfortable learning about companies remotely via websites, social media, content downloads such as e-books and white papers, email and phone calls. 'What’s Causing the B2B Inside Sales Training Problem? Why is training such a hot issue?
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Companies] What Social Media Can and Can’t Do by @davekerpen
    My nickname is Fearless Competitor and that is the blog of the b2b lead generation company Find New Customers  led by Jeffrey L. Social media cannot make up for a bad product, company or organization. They were simple a “Purchase Order Extraction” company back then.). Dave Kerpen of Likeable Local. Amen, Dave.
  • SYNECORE  |  MONDAY, FEBRUARY 23, 2015
    [Companies] Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
    In what may prove for businesses to be a silver bullet for SoLoMo connection and conversion, Place Tips offers up this information by pulling content from company Facebook Pages, as well as from people in the user’s social network who’ve been there before. Place tips will show you fun, useful and relevant info about the place you’re at.
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Companies] How to Beat Larger Competitors at B2B Marketing and Sales
    More often than not, you are not going to be the biggest company in your space and will have to adjust your strategy accordingly. For example, the big dog company has more marketplace awareness. Big companies are often driven by factors that are counter-productive to results (e.g. This is equally true in smaller market segments.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Companies] What is Digital Darwinism and How Does It Affect Your Brand?
    “What’s more, companies have less control over more digitally seasoned buyers, who initiate their pre-purchase interactions independently. ” All of this being said does not mean companies are incapable of successfully competing and executing in this space. The State of Digital Marketing. This describes 20% of buyers.
  • THE ROI GUY  |  MONDAY, FEBRUARY 23, 2015
    [Companies] Can Your Sales Reps Handle these Four Key Buying Objections?
    Too often companies are lumping objection handling into one big bucket, but it is important to distinctly arm sales reps and channel partners to handle each of the four common objections no matter where / when they occur. This means that the buyer is interested, but they are not quite convinced. They want to buy, but want proof. Why Now
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 23, 2015
    [Companies] 50 All-Time Great Retail Subject Lines
    New Product Launch Party at [Your company] . Exciting new changes at [your company]. The [your company] holiday catalog is here! How [your company] got its name (retailer selling lingerie, telling a story inside the email). ” or “What are the real email marketing secrets?” You’re Invited! TODAY.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 23, 2015
    [Companies] Why Your Team Needs a Lead Scoring Model
    While there is an inherent subjectivity involved in qualifying a lead, however, consensus on what makes a strong lead is an absolute must for companies that want to maximise their sales revenue. After implementing a lead scoring programme the company saw a 35% decrease in the number of qualified leads sent to sales. on Thurs.
  • BLOG MY CALLS  |  MONDAY, FEBRUARY 23, 2015
    [Companies] Finding the Right Call Vendor & Ignoring Mixed Messages
    In a survey conducted by another inbound call tracking software company, similar numbers were recorded – with only 36% of respondents saying they use call extensions and click to call ads in search. 'Today''s post is brought to you by Acquisio, a leading provider of bid and budget automation solutions. The Stats SMBs Need to Know. Read More.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Companies] 7 Ways to Get Better Results from Your B2B eNewsletter
    Provide news about your company and employees? 'You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. Set clear objectives for your eLetter. What do you want to accomplish with your eLetter? Know how your audience reads email.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 23, 2015
    [Companies] Why WordPress Is The Secret Ingredient To Your Success
    While there are many platforms companies can use, like Drupal and Joomla… over and over again, I find our developers praising WordPress. No matter how big or small the website job is, we are able to create a custom site that will never look or feel generic – making it the most efficient CMS for even the biggest B2B company out there.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Companies] 15 B2B case studies show how content marketing drives ROI
    To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. For more than 60 years, the company has made its sales primarily through cold calling and referrals from existing clients. 21% say they are successful at tracking ROI (source: Ad Age ).
  • VIDYARD  |  MONDAY, FEBRUARY 23, 2015
    [Companies] Free Forrester Report: Sales and Marketing Teams Must Use Video Platforms or Get Left Behind
    Think this is the kind of content that isn’t for you because either A) you don’t need to market with video, or B) YouTube is good enough for your company’s videos? There are countless examples of companies whose number of customers have shot up dramatically because they started using video. 'It’s official. You can thank us later.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Companies] Callers Are Ready to Convert, Make Sure You’re Ready to Talk
    Leads contacted within the first hour of a query are 60 times more likely to convert than companies that wait 24 hours or longer ( HBR ). 'Do you have an efficient process in place to connect callers with the right agent right away? If the answer is “no,” then it’s about time. But why does speed matter? Click-to-call. Call Routing Hosted IV
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Companies] How to Talk to Pretty Much Anyone About Pretty Much Anything
    ve never once hired someone who didn’t have solid questions for me about the market we compete in, the team he or she would be working on, and the company work environment. Good: Who does your company compete with? How do you think about your long-term competitive strategy as it relates to Company A? But it''s hard. Improv-ise.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 23, 2015
    [Companies] This is the week that was: Apps, hacks and content marketing advice
    Here’s an overview of all things B2B Marketing that have made us sit up straight, c**k a Roger Moore-esque eyebrow and take note in the last 7 days: App of the week: Team communication platform, Slack , creates a Facebook -style forum tool for projects within companies. Watch the well-put-together overview video here: https://slack.com/.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [Companies] To Everything Spin, Spin, Spin
    Surely a company smart enough to drill something as complicated as a deep water oil well can think through the endless list of stuff that can go horribly wrong, and fill the other side of the page with more than a clever doodle of a horse. The number of companies using two or more agencies is down 13% since 2009. You need your geeks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 23, 2015
    [Companies] Behind the scenes: How to write a business book
    But companies expect us to share their content for economic reasons. 'I just completed a year-long process to bring you a new book. It’s called The Content Code and when it arrives in a few weeks, it will teach you how to ignite your content and your business in a world of overwhelming information density. It is the starting line.”
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Companies] 7 Secret Truths About the Benefits of Podcasting
    His company, Freedom Podcasting, produces and distributes audio shows to global audiences. 'Hosting Your Own Show is a Networking Gold Mine Think about the difference between these two offers which you’ll make to the rockstar in your space: I’d love to sit down and pick your brain for an hour or so. Podcasting
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Companies] Gap, Starbucks, Vodafone & Airbnb: 4 Important Lessons From Famous Rebrands
    'If you''ve ever been part of a company or worked on a product that''s undergone a rebrand, you know how absolutely crazy it can be. The company at the time was shifting direction and targeting a different audience, so a rebrand made sense. If you are thinking about rebranding a company, product, service, etc., Let’s dive in!
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Companies] Get Started with Video Marketing: DIY
    'Have you wanted to get started with video marketing, but lack the budget to hire a production company? Know what you want to compel the viewer to do during the video, after the video, and how you want that to influence what they are thinking about your company. You can even do it yourself. link]. First, a bit of context. link]. link].
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Companies] Color My World: How Color Affects Conversion Rates
    This study of a set of buttons for a scheduling company looks at how people lean towards options that appear to be the most different. 'When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. Design Matters. Color and Conversion: Is There a Connection? Red vs. Green. Blue vs. Yellow.
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