• BULLDOG SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Companies] Life in the Fast Lane: Bulldog Takes Home Gold in Derby
    To celebrate 20 years in business, the Austin-born semiconductor company (and one of our clients) invited over 200 innovators, technology leaders and influencers to test their skills in a tech-powered derby competition. Earlier this month, Bulldog had the honor of participating in Silicon Labs ’ Days of Thunderboard derby competition. Turbo.
  • CONTENTLY  |  MONDAY, AUGUST 29, 2016
    [Companies] 5 Keys to Building a Culture of Content
    Most companies are thinking about content all wrong—or at the very least, in a very limited way. It also helps maintain relationships with vendors, agencies, and suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a common purpose. Foster collaboration.
  • HALEY MARKETING  |  MONDAY, AUGUST 29, 2016
    [Companies] Is No News Really Good News? Managing Customer Perceptions.
    Their perception of your company and your service has been tarnished – all by an apparent lack of communication. You place an employee on a temporary assignment at a client’s site. You know it’s a slam dunk – they’re going to love him! No news is good news, right? The email never arrived. Ask questions!
  • BIZIBLE  |  MONDAY, AUGUST 29, 2016
    [Companies] Critical Elements of ABM Reporting
    The B2B sales process is long and likely includes touchpoints from multiple contacts at a single company. These can include the researcher, prospective users of the product, and/or the decision maker within the company. With lead to account mapping, each of those individuals would be tagged with company information. Conclusion.
  • OPENTOPIC  |  MONDAY, AUGUST 29, 2016
    [Companies] Manulife Goes Deep With Artificial Intelligence
    The post Manulife Goes Deep With Artificial Intelligence appeared first on Opentopic. Marketing - Financial Services
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Companies] 8 Data-Backed Strategies to Increase Your Video's Play and Conversion Rates
    It represents your video to your audience, just like a CEO represents her company to the world. When putting up a video, many companies use the generic thumbnail image -- usually a frame somewhere in the middle of your video. Video production is not just about making videos for awareness purposes. Think of it as your video's CEO.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 29, 2016
    [Companies] Data is the Key to More Engaging Relationships with Your Customers
    Consumers have neither the time nor the energy to absorb every message that companies deliver to them each day. In today’s age, when a consumer goes to purchase an item, she is faced with an unprecedented level of choice. Purchase in-store or online? Name brand or generic? Local store or big box retailer? Data Management
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Companies] 5 Content Marketing Trends to Plan Your 2017 Budget
    Of course, this is just a sample of companies and lines of business across marketing and technology. Short answer: Today, companies need 24-7 online presences, and people demand content that feels authentic. Live video is the perfect solution to transform your company into a news outlet. There are many others. Live Stream Video.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Companies] 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
    It' s also the second biggest search engine behind its parent company, Google. The algorithm is darn good -- remember, Google is YouTube's parent company -- but, as they warn in their parent's guide, "no algorithm is perfect.". But don't be fooled: YouTube has a lot going for it. Mind-blowing stuff, people. I'll wait. 3m39s ). Enjoy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Companies] 20 Ideas to super-charge your social media network
    Start following people, companies, and brands you already know by looking for them on Twitter using the “Search box” at the top of your Twitter screen. Twitter looks at your followers, who they are following, plus companies and brands you might have mentioned in your tweets to suggest relevant people for you to connect to. By Mark W.
  • SNAPAPP  |  MONDAY, AUGUST 29, 2016
    [Companies] 3 Ways to Create Customer-Driven Content
    With the growing challenges to focus on consumer problems, marketing professionals must produce stellar results for their companies. Let’s explore how your company can create more customer-driven content. 1. Stay true to your company’s values. Guest post by Shayla Price. Customers are now conditioned to avoid advertisements.
  • CHIEFMARTECH  |  MONDAY, AUGUST 29, 2016
    [Companies] The absolutely epic Periodic Table of Marketing Signals
    While it naturally aligns with his company’s solution, I think his Marketing Signals Framework — and this absolutely epic Periodic Table of Marketing Signals — transcends their own product and is a powerful concept for marketing technlogy management. The following is a guest post by Steven Wastie , the CMO of Origami Logic. Right?
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Companies] How to Tie Your Content Marketing into Your Account-Based Marketing
    So ABM is thriving, being adopted by B2B companies left and right. We’ll take a close look at content in just a moment, but first, let’s build some context for how ABM fits into the marketer’s world and company architecture overall. When one champion changes companies, you’ll still have traction. It’s not hard to see why. It is.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Companies] 16 of the Most Creative Business Card Designs From Agencies
    In a literal interpretation of the company's name, London-based agency Chomp designed business cards with a bite-size chunk missing from one corner. The photographs are artfully silhouetted by their company logo -- which if you look closely, is actually an ambigram. The business card isn't dead yet. Image via Aurora. 2) Chomp.
  • THE B2B RESEARCH BLOG  |  MONDAY, AUGUST 29, 2016
    [Companies] The cost of losing a customer
    The post The cost of losing a customer appeared first on Circle Research - B2B market research company. What’s the cost of losing a customer?  ‘A lot’ is the simple answer, especially in B2B markets where the pool of prospective customers is limited and each sale tends to be high value. Here’s how. There could be many reasons. 
  • PUREB2B  |  SUNDAY, AUGUST 28, 2016
    [Companies] Customer Acquisition: In-House or Outsourced?
    Furthermore, 72 percent of the companies surveyed believe their lead generation strategy was successful “to some extent” in achieving business objectives. While sales and marketing teams work hand-in-hand, some companies only have one team for both functions. This saves your company both time and money on in-house training.
  • JUNTA 42  |  SATURDAY, AUGUST 27, 2016
    [Companies] This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 
    According to this Fast Company article , the artificial-intelligence engine can understand the content of thousands of posts per second — and do so “with near-human accuracy.” Particularly of interest are the calls to action the company includes in these branded initiatives. This week’s show. Sponsor (35:10).
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Companies] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Companies] Study: How Much of Your Content Marketing Is Effective?
    companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Companies] Content Methodology: A Best Practices Report
    company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. for the company’s newsroom.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Companies] Staffing and Launching Your Content Marketing Program
    companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. robbery.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Companies] Content Marketing Playbook: Strategy and Roadmap
    returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. The company began with clear.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Companies] Evangelizing a Content Marketing Program
    person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? companies or digitally native media companies.
  • B2B LEAD BLOG  |  FRIDAY, AUGUST 26, 2016
    [Companies] Big Data Leads to Big Insights: Improve Analytics with Marketing Automation
    Companies across the globe are relying on big data to fuel their business insights, improve business decision making, and enhance their marketing campaigns. Just take a look at some of the biggest names in business, and it becomes obvious how crucial big data is. Marketing Automation marketing automation
  • OPENTOPIC  |  FRIDAY, AUGUST 26, 2016
    [Companies] How Inbound Marketing and Outbound Marketing Works ?
    – In software company where I work, my boss always uses to motivate us by saying “bring something unique to the table” in terms of marketing. Here I’m working as a digital marketing executive like others marketing executive. The post How Inbound Marketing and Outbound Marketing Works ? appeared first on Opentopic.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Companies] How to Build a Great Newsletter
    Email—and newsletters specifically—remains one of the most consistent ways to build a loyal audience, whether you’re a Fortune 500 company or a freelancer just getting started. Whether or not you believe blogging is dead , one relic of the early internet certainly isn’t: email. On social media, your work is often lost in a sea of posts.
  • OPENTOPIC  |  FRIDAY, AUGUST 26, 2016
    [Companies] 5 Tips Entrepreneurs Need to Know About Digital Marketing
    One day, your website that is not built in a mobile friendly way is working just fine, and then a big change happens seemingly overnight, and your company’s site traffic plummets as well as it’s conversions. – Search engine technology and the way people use it changes and evolves all the time. Brands & Marketers
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [Companies] Crafting the Perfect Social Posts – Part 2
    While it caters more to B2C, some B2B companies have managed to build a presence. Now that we’ve covered all 10 platforms, let me know in the comments which platform your company is interested in experimenting with next. If you know what you’re doing, social media can be a great thing for your business. Let’s see what they recommend.
  • OPENTOPIC  |  FRIDAY, AUGUST 26, 2016
    [Companies] Become Data-Driven: 9 Data-ish Resources for Product, Growth and Marketing Professionals – In The Know
    – Become Data-Driven: 9 Data-ish Resources for Product, Growth and Marketing Professionals I sometimes hear from smaller companies that the move to a data-driven organization is a scary one, in particular, when the rubber actually hits the road (i.e. when the fun of wrangling, analyzing and interpreting actually kicks in).
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Companies] No Filter: DJ Khaled and the FTC’s Snapchat Problem
    “I think there is a subset of companies that are doing the right thing and making it quite clear and conspicuous on their different social media sites of when it’s advertising and when it’s not,” Patten said. this July—have exclusively targeted the companies behind the projects in question. Apple Ciroc vodka.
  • CHIEFMARTECH  |  FRIDAY, AUGUST 26, 2016
    [Companies] Digital transformation at the AARP, from old to new
    After that I worked with Capital One in the online group, as well as a technology company, NIIT Technologies, before taking a role as the vice president of digital strategy for AARP Services. Had your fill of millennial marketing articles lately? Let me eat my drone-delivered Domino’s pizza in peace.” What does it entail?
  • OPENTOPIC  |  FRIDAY, AUGUST 26, 2016
    [Companies] How to Create a Successful Social Media Call-to-Action
    This increasingly large pool of people active online can become future customers of your company. With over 2.3 billion active social media users online, there’s no denying that it’s an excellent avenue for your business to explore and experiment with. Brands & Marketers
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Companies] What Are the Two Types of Seasonal Marketing?
    By appealing to customers’ passions for an extended period of time, long-term marketing feels less like selling and more like affirmation from a company to its customers that they have similar values. What if a company doesn’t want an ongoing, low-simmer campaign and wants to bring ROI to a hard boil with big, bold marketing?
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Companies] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” Beyond that, the company cites the fact that, (as of 2014,) “ninety-one percent of all US consumers still [used] email daily.”
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2016
    [Companies] 5 Things Marketers Can Learn From Man’s Best Friend
    And if your company has created a regular cadence of publishing content, it’s important to stick to that since your buyers start expecting it. 3. According to Gartner’s survey “Gartner Predicts 2015,” 89% of companies expect to compete mostly on the basis of customer experience. Here’s their take on it: 1.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Companies] 5 Content Marketing Lessons from David Ogilvy
    For example, SAP used A/B testing to determine if using thumbnail pictures would boost interest in its company news spotlight. Nothing is worse than reading content that says, “At XYZ Company, the leading (something-or-other), we strive to provide our customers with (insert adjectives and verbs here).” Share a lesson. David Ogilvy.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Companies] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    In July of 2015, my company started prioritizing content marketing and blogging. The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic -- which is an absolutely wonderful thing. edu) resources.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Companies] Can You Stay Agile as Your Agency Grows? 5 Tips for Scaling Up
    As you grow, people begin to feel more disconnected from leadership and clients and from knowing what's really going on in the company. This is especially true during high growth periods where the agency team can feel the stress as the limits of the company are tested. How to Grow and Still Keep Your Agency Agile. Remain Transparen t.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Companies] ABM Vendor Guide: Differentiators for Result Analysis
    ABM specialists provide account-based result metrics such as percentage of target accounts reached, amount of time target accounts are spending with company messages, and distribution of messages by department within target accounts. and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Companies] ABM Vendor Guide: Special Features to Deliver ABM Messages
    As used in this Guide, execution may include direct integration with a delivery system, such as adding a name to a marketing automation campaign, sending a list of cookies and instructions to an ad buying system, or pushing a personalized message to a company Web site. This narrows the field drastically.
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Companies] How Important Is Lead Generation For Your Business?
    Lead generation services companies ensure that businesses get the right leads … at the right time. – Lead generation services are crucial to ensure that your business generates sales that will maximize profits and revenue. The post How Important Is Lead Generation For Your Business? appeared first on Opentopic.
  • CONTENTLY  |  THURSDAY, AUGUST 25, 2016
    [Companies] Case Study: How Canada’s Fastest Growing Tech Company Achieved a 4x ROI on Content in Less Than One Year
    The post Case Study: How Canada’s Fastest Growing Tech Company Achieved a 4x ROI on Content in Less Than One Year appeared first on The Content Strategist. Case studies Resources _startup _technology Case study
  • HALEY MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Companies] You Should Want to Win First Prize, Right?
    When deciding on which strategy to follow, we at Haley Marketing Group urge you to focus on the path that will lead more people to your “doors” and to focus less on being seen as the “popular” company on various search engines for various terms. You decide to hire someone to do your marketing. So who do you hire?
  • BIZIBLE  |  THURSDAY, AUGUST 25, 2016
    [Companies] What We Learned By Filming Our First B2B Case Study Video
    There are tons of companies who can help you create the video you envision if you don’t have the resources to do it yourself. At Bizible, we realize that customers are our best salespeople. We’ve dedicated an entire page to highlight our customer’s stories and how they’ve overcome marketing challenges by using Bizible.
  • VIEWPOINT  |  THURSDAY, AUGUST 25, 2016
    [Companies] Is Your Funnel Full of Fool's Gold?
    Sales is not as productive as they need to be to meet quota, marketing is wasting its budget generating leads that don’t get followed up, and the company as a whole is not likely to meet revenue goals. In this take-it-or-leave-it scenario, nobody wins. The role of prospect development is to close the gap between marketing and sales.
  • HINGE MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Companies] Build a Better Lead Generation Website: Balancing Design and Functionality
    Whatever you call it, reserve this section exclusively for educational content — don’t dilute it with company news, events, or other self-promotional materials. When the time comes to overhaul your website, it’s important to consider what you want out of it. But these sites aren’t inexpensive. Content. Offers.
  • CHIEFMARTECH  |  THURSDAY, AUGUST 25, 2016
    [Companies] A Rosetta Stone of marketing technology terminology
    For context, what does Bedrock Data do and what’s your role at the company? It’s also a good visual to demonstrate why it’s so hard for companies to get to a single view of the customer. How big of a problem is this at the next level down, the individual fields associated with things like contacts, companies, and opportunities?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 25, 2016
    [Companies] 5 Things to Pay Attention to in a B2B Competitive Analysis
    Before beginning, it’s crucial to know your company priority keywords; for this I use Google Keyword planner. Once you know your company’s priority keywords you can then analyze where your competitors are currently ranking/if they are ranking for these terms. Competitive analyses are extremely important to B2B marketing strategies.
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Companies] 7 Ways to Keep Your Customers Begging for More
    entrepreneur.com – Apply now to be an Enterpreneur360™ company and let us tell the world your success story. Get Started » For too many small businesses, customer service is still seen as a “burden.” Carey. The post 7 Ways to Keep Your Customers Begging for More appeared first on Opentopic. Brands & Marketer
  • CONTENTLY  |  THURSDAY, AUGUST 25, 2016
    [Companies] How Carlsberg Produces Probably the Best Beer Content in the World
    ” Ever since, the brewing company based out of Copenhagen has been working hard to live up to the hype. At that time, the company outsourced its content marketing to multiple ad agencies, but it slowly began upgrading its internal talent and resources. Two years ago, it embarked on a mission to do the same with its content.
  • HALEY MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Companies] Advice to my 30 Year-old Self
    20 years ago, when we were starting a marketing company, you would not think we needed this advice. While it often makes sense to trim the fat, no company every achieved greatness by cutting expenses. I’m a big fan of Tim Ferriss. My Advice to Me. Get involved in the staffing industry. Invest in better people than you can afford.
  • BIZNOLOGY  |  THURSDAY, AUGUST 25, 2016
    [Companies] Are your marketing personas your sales market segments?
    Market segments, especially in B2B, can be based merely on the firmographics of the prospect company (company size, industry, geography, etc.) Marketing is supposed to lead to sales, right? Today, I want to talk about something similar. All marketers worth their salt have created a set of personas. How would that work? Like this post?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Companies] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    report from the Chronicle of Higher Education reveals that the media and communication industry places more weight on experience over traditional education and that companies in this industry are more flexible about hiring without any degree if the candidate’s a great fit. Jack of All Trades: Growing Emphasis on Hybrid Skills.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 25, 2016
    [Companies] Your Business Newsletter: What’s Your Brand Personality?
    He says this about branding and narrative: “…brand equity accrues to the extent that a company’s brand story provides the two main components of a successful story. The second is positive signature associations by which the company becomes  familiar and comfortable  to members of its target market.”. It’s a part of your brand.
  • KAPOST  |  THURSDAY, AUGUST 25, 2016
    [Companies] A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy
    joined the marketing team at Kapost in the middle of a company-wide pivot. Our company vision provided top-level guidance. Agile Marketing and millennials have a lot more in common than you might think. From capacity assessment to planned priorities, Agile has allowed us to say no, avoid ad hoc content, and focus on what matters.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Companies] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    Some are legally required -- like ones used by liquor companies that verify the user's age -- so they won't impact the page's rank. As we mentioned before, the companies that rely on these interstitials for income will be especially impacted by this change. Google is no stranger to algorithmic change. Source: Google.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 25, 2016
    [Companies] Why it’s a very good sign that people don’t read your content
    This is the exceptional example of a person or company that transcends the content, transcends SEO, transcends social media and becomes a Heroic Brand. Contact Mark  to have him speak to your company event or conference soon. By Mark W. Schaefer. And yet, nobody was reading my posts, commenting, or sharing. I was frustrated. Stop it.
  • SNAPAPP  |  THURSDAY, AUGUST 25, 2016
    [Companies] What Personality Assessments Reveal About Your Customers
    It aligns the user and the company in a subtle yet powerful way. The user feels like the company knows them, and they’re more likely to pay attention to what the company is saying … and selling. There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Personality assessments are fun.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Companies] How to Attract, Hire & Train the Best Marketers for Your Team [Free Ebook]
    Hiring marketers for your company is not an easy job. In this ebook, you'll learn how to focus on career context to attract your target candidates, as well as how to spot future marketing all-stars who will be able to make their mark on your company. Ironically, a lot of it is actually about marketing to potential candidates.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Companies] Why Empathy Is the Key to Being More Creative
    The way we look at problem solving is really across these three buckets -- company , consumer , and context ," Ventura said. 1) Co nsider the Company's Structure and Culture. To underscore the importance of grounding your work in a real-world context, Ventura likes to use the now-defunct SUV company Hummer as an example.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Companies] New Marketer’s Guide Delivers B2B Marketing Budget Guidelines
    This guide focuses on developing a budget that will help your company address the disruptive marketing challenges that are coming in 2017”, said KEO Marketing CEO/President Sheila Kloefkorn. “It provides B2B companies with guidelines for allocating budgets to both retain current customers while addressing new pace-setting marketing technologies.”.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Companies] The human side to SEO: the power of personas
    searchengineland.com – Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good reasons to invest in search, but I believe the reason so many invest comes down to something much more important. SEO, at its core, is about creating connections. Connections are what fuel growth.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Companies] Harnessing the Power of VR and AR Part II: Applying the Technology in B2B Marketing
    Are AR and VR something we can use in our marketing initiatives to drive meaningful engagement, and more importantly, pipeline and revenue for our companies? Companies like Boehringer Ingelheim Vetmedica, Inc. In his TED talk , Chris Milk, founder and CEO of the VR company Within, says we’re in “Chapter One” of the VR era.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 24, 2016
    [Companies] ABM Vendor Guide: Features to Customize Messages
    Customized messages can appear in any channel where the audience is known to some degree – as an identified individual, employee of a particular company, or member of a group sharing particular interests or behaviors. Systems may also use predictive models rather than rules to select the right message.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 24, 2016
    [Companies] How giving useful ideas and secrets builds trust
    He replied something like,  “I think companies [like yours] give away too many of their trade secrets on their website and blogs. Most companies sell the same basic car. believe that the individuals and companies who succeed today are those who learn faster and teach/help others with what they know more efficiently.
  • CONTENTLY  |  WEDNESDAY, AUGUST 24, 2016
    [Companies] 5 Lessons Brands Can Learn From Gawker
    Even at Contently, a tech company that gives my team a great amount of editorial freedom, that would be insane. Gawker grew until its last day and ranked among the 20 most-read media companies on the web. They believed the business side of the company had committed an unforgivable sin against editorial. Embrace self-deprecation.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 24, 2016
    [Companies] ABM Vendor Guide: Features to Look for in Target Scoring Vendors
    My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. Let’s continue the series by looking at differentiators related to Target Scoring, the second sub-function related to the ABM process of identifying target accounts.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 24, 2016
    [Companies] What a Buyer Wants: Personalized Advice, Business Value and ROI
    For corporate web sites and marketing content, respondents indicated the need for “relevant content that speaks directly to them and their company.” In fact, 69% said it was “very important,” while 27% said it was “somewhat important.” In fact, business knowledge and insights were a top reason why buyers chose the winning vendor.
  • LEANDATA  |  WEDNESDAY, AUGUST 24, 2016
    [Companies] When There’s Too Much in the Tool Box
    There’s just so much out there,” said Jin Daikoku , director of inside sales at cloud app security company Netskope. “It’s easy to become a shopaholic and say, ‘If I buy this, this and this, it will be awesome!’ It’s never a good feeling when you’re working on a job and you don’t have the right tool. It’s giving them headaches. Shiny Toy.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Companies] 8 Tips for Creating an Email Newsletter Your Subscribers Will Love
    For your company to thrive, you must establish relationships with customers that continue after the sale. business2community.com – Running a successful business involves more than just promoting and selling a product. Email newsletters can help you connect with your customers. Today’s consumers are highly. Brands & Marketers
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Companies] Monitoring Customer Experience: A Holistic Approach for Business Success
    In fact, 66% consumers will switch companies if they have a bad experience, according to a report by Accenture. Customer experience is more important than ever. Businesses that aren’t focused on delivering on the promise of good customer service are seeing their customers leave in droves. Brands & Marketers
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 24, 2016
    [Companies] How to select the perfect B2B data vendor
    Just use this handy checklist of criteria, organized in three categories: the data product itself, the surrounding services that will help you get the most value from the data, and the factors that suggest the vendor candidate will be a satisfactory business partner for your company. Characteristics of the vendor company. Criterion.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 24, 2016
    [Companies] Why So Many Email Marketers Are Worried About Spamhaus
    Many companies who pay for inclusion in email lists have started asking for actual engagement data, not just the number of email sent. The talk this week in Deliverability has centered around a rash of Spamhaus listings. Those addresses were then added to the lists of those sites. No Denying It. It isn’t against the law.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Companies] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    This is a decision that should be made as a company, so you should collaborate with business stakeholders, customer success team, segment marketing and other groups. Author: Anastasia Pavlova Are you doing enough to hit and potentially exceed your revenue goals? But how can you get started? Start With Your Goals. Develop a Customer Journey.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Companies] A reasonable plan to scale content marketing efforts
    Is it something you’d consider to help scale content marketing at your company? By Brooke Sellas, {grow} Contributing Columnist. question: How can I scale content marketing efforts? Are you in the same boat? So, selfishly, to help myself I’ve done a little research and created a plan to help me scale content marketing initiatives.
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Companies] 3 Ways to Boost Your Sales With an ROI Calculator
    It means that if you can provide information to your customers that proves the value of your solution, you are doing a large part of the sales job before the customer even needs to interact with your company. Your customers have access to a lot of information about your company and your solution. What do those numbers mean to you ?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 24, 2016
    [Companies] Exceed Customer Expectations In The New Age Of Personalization
    According to a new study from Accenture Interactive more than 9 in 10 companies are struggling to deliver digital customer experiences that exceed their customer expectations. Further, only 7% say their companies actually do […]. Marketing Strategy
  • HG DATA  |  TUESDAY, AUGUST 23, 2016
    [Companies] Once Upon a Time: How to Boost Your Selling Through Storytelling
    And if you’re a startup or early-stage company with a relatively unknown brand, storytelling helps prospects mitigate their sense of risk in decision making when buying from an unknown entity. There’s a saying in sales: People buy you first, then your company and then your product. Dad, Tell Us a Story. And my poor brother.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Companies] Ghost Social: The Curious Case of the iPad Pro Ad
    It’s not posted on one of Apple’s Instagram accounts or the company’s YouTube channel. Apple commercials are normally known for relentless optimism. They’re a sparkling mirror of us at our most creative—curing diseases, making music, laughing in a cashmere sweater. But then the camera zooms out.
  • THE POINT  |  TUESDAY, AUGUST 23, 2016
    [Companies] 5 Key Tips for Driving Attendance at Field Events
    Include a list (or logos) of companies who participated in past events, perhaps with quotes from satisfied attendees. 4. Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Sell the event, not the product. Yes, you can make this same point about Webinar invitations.
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Companies] Feeding Sales Is a Process, Not a Project.
    Many B2B companies that are successful and experiencing rapid growth rates today have made a significant pivot in the way that their sales and marketing departments operate. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. The buyer has WAY more control than they used to.
  • PR MEETS MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Companies] Top Three Common Product Demo Mistakes
    Typically she may be an IT person looking into security protocol or a third-party consultant hired by the company to screen vendors. Conclusion – Good Demos Can Make Your Company. It may make or break your company. Here are the top three common mistakes I’ve made (and corrected!) or experienced with product demos.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Companies] Introducing Contently Social
    There are a lot of tech companies out there that promise to make your social publishing more efficient. In 2016, people don’t just visit their social channels for cheap thrills. They expect high-quality, relevant information from both media and brands—and they want it fast. Others focus on upping quality to increase engagement.
  • KEO MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Companies] Reach Senior Executives through Social Media
    This indicates that as the use of social networks expands, the gap between companies that use social networks for buying and selling and those that do not will widen, creating a significant disadvantage for companies that stay out of social media. How much do senior executives use social media? percent have a LinkedIn account.
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Companies] Protected: Altria Companies’ Employee Fund Donates $3.1 Million to Nonprofits
    This post, Protected: Altria Companies’ Employee Fund Donates $3.1 To view it please enter your password below: Password: The post Protected: Altria Companies’ Employee Fund Donates $3.1 Million to Nonprofits , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2016
    [Companies] One Third of CMOs Not Integrating Within Digital Channels
    Companies with strong cross channel customer engagement see a 9.5% complete customer experience CX platform for both B2B and B2C companies, allowing you to manage your customer experience at every touchpoint. It’s no secret that the best customers are the ones who engage with brands across multiple channels. How much growth?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Companies] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    This study found that B2B companies actually get 20 times more engagement on Instagram than on LinkedIn, despite having much smaller audiences on the platform. To help establish some commonalities between successful LinkedIn Company Pages, I’ve compiled a list of B2B business examples getting some pretty impressive engagement on the platform.
  • ANNUITAS  |  TUESDAY, AUGUST 23, 2016
    [Companies] Use Marketing Automation The Right Way
    There is no doubt that the improper use of marketing automation can cause consternation and even a “hatred” for those companies who are seemingly all too intrusive. Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. mean it… this isn’t just a bunch of buzzwords.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 23, 2016
    [Companies] What Does “Going Pro” Mean for Your Email Marketing?
    Most importantly, though, email appeals to customers — people prefer to communicate with companies through email , and they embrace messaging that educates, engages, and/or features money-saving deals. Email marketing has become so widespread it’s probably starting to lose some of its punch, right? Think again. Email Marketing
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Companies] The Marketing Guru Covers: What are the benefits of social media marketing?
    Many companies are leveraging their social media presence to build a more personal relationship with their audience. Social media is everywhere. But, how effective is it – really? What are the benefits of social media marketing? Become Recognizable & Relatable. Social media marketing allows you to increase your online presence.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Companies] 5 Ways to Get Personal With Your Audience at Scale
    Internally, companies may focus their communications more on the product than the customer, and these two objectives often conflict with one another. Author: Patrick Groover As marketers, we’re in a race–a race to capture and hold the attention of our target audiences. Develop Messaging Categories. Targeting and Personalization b2b Consumer
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Companies] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    Pay-per-click (PPC) advertising is a great advertising method for staffing and recruiting firms to reach company goals (such as generating more job orders, increasing brand awareness, and recruiting and engaging candidates). Want to show ads to hiring managers in select companies in specific industries? Strengthen your talent pool?
  • INFER  |  TUESDAY, AUGUST 23, 2016
    [Companies] Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing
    As more companies join the predictive revolution, we love sharing their great success stories — and marketing automation innovator Act-On is no exception. Infer helps us minimize false positives and tell us for each lead if it’s a company that matches our ideal customer profile. That really signals buy for us.
  • KAPOST  |  TUESDAY, AUGUST 23, 2016
    [Companies] Why Product Marketing is Essential to Your B2B Organization
    Despite this comment, some companies still struggle to understanding the value of product marketing. The Value of Product Marketing in the Early Stages of a Company. Earlier this year, a startup founder asked me if an early stage company should prioritize hiring a demand generation leader or a product marketing leader. Connect.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 23, 2016
    [Companies] How to be a marketing maverick in an old-fashioned industry
    Because this isn’t a hypothetical boast: not long ago, I really did manage to get my marketing company’s logo onto the derrieres of hundreds of willing convention-goers. Industry wisdom suggests that Geospatial companies are weak on social selling, but we had a sneaky suspicion that things are changing. Oh yeah, I saw that eye roll.
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Companies] Q&A with Adam Katz, Creative Lead at Google Creative Lab
    When I got out of school, I ran my own consulting company working with startups for a short time. I had plans to pursue my own startup, but then Google came calling—and you can’t really say no to Google. I’ve been there ever since. My teachers were creatives I really admired who had their own studios and started their own companies.
  • SNAPAPP  |  TUESDAY, AUGUST 23, 2016
    [Companies] How to Build the Business Case for Purchasing Marketing Technology
    Going rogue – doing whatever you want and begging forgiveness later – might be easier in the short run, but in the long run it’s better for you, your company, and your career to move through consensus. So if the company did well, the marketing team got more money to spend. Change is hard. Go rogue, or achieve consensus. Cost savings.
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