• HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Companies] HubSpot & Salesforce Sign a Partnership Pact Through 2020
    Both companies are opting for collaboration versus competition. Both companies are opting to give the customer choices. Both companies are solving for their customers. I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. Ditto there. Marketing Automation Analytics Daily
  • ENGAGE  |  THURSDAY, MAY 28, 2015
    [Companies] Exceptions & Rules: How Riding Coattails of the Competition Can Hurt Your Business
    Your startup cosmetic company is overshadowed by another brand that has already chosen most women’s favorite shade of pink for the company logo. For example, your logo could be primarily purple (another shade favored by women), with just a hint of pink, setting you apart from the other company. Sound complicated?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MAY 28, 2015
    [Companies] How to Reframe Failure to Increase Sales Performance
    Everyone in the company knows how you’re doing - at all times. Sales is a tough job. When you’re new, you see insurmountable hurdles in front of you. When you hit a slump, it’s visible to the entire world. People who are in marketing, IT or HR have no idea how challenging it is to learn, grow and stumble in full view of everyone else.
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Companies] How to Choose the Right KPIs for Your Business
    KPIs are quantifiable measurements or data points used to gauge your company’s performance relative to some goal. What are you company goals? As you can imagine, every company, industry and business model is very different so it is difficult to pinpoint an exact number for the amount of KPIs you should have. Let’s get started.
  • VIEWPOINT  |  THURSDAY, MAY 28, 2015
    [Companies] How to Set Your Outsourced Lead Generation Program Up for Success (pt 1)
    As an outsourced lead generation company, one of the ways we can best serve our clients is to offer insight on what they can do to maximize the results from their program. Recently, my COO reminded me that I gave her this list on her first day with the company and said she still refers to it today. After all … we’ve seen it all.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 28, 2015
    [Companies] 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
    68% of business owners believe outside reviews (done by some person or entity not related to the company) are the most important indicator of whether or not they can trust a new B2B vendor. 78% of companies will try / are trying to differentiate through customer experience in 2015. New Marketing Data. In the US, 2.8 source ). source ).
  • BIZNOLOGY  |  THURSDAY, MAY 28, 2015
    [Companies] Three barriers to B2B data-driven marketing
    Neither do they invest in the resources, human or otherwise, to manage the data properly.  As noted by Derek Slayton , CMO of D&B/NetProspex, “even companies with data scientists on staff tend to ignore the nuts and bolts of minding the database itself. Data drives everything we do.” Organization and process. Everything old is new again.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 28, 2015
    [Companies] This Is the Real Secret to Unleash Your Content Marketing Creativity
    Insanely high levels of success for every company he works with. If you have ever wanted to tap into the power of content marketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today. And the answer will be both a surprise and a relief. The Secret Military Project. What was uncovered?
  • VERTICAL RESPONSE  |  THURSDAY, MAY 28, 2015
    [Companies] 5 Ways to Get More People to Read Your Emails
    From company memos to promotional emails, we all know how emails can pile up. Wouldn’t it be nice if your customers or clients read every email you sent? It would be amazing, right? Well, we’re here to help. There are dozens of reasons for emails to go unread. So, how do you get your customers to read your emails? Humor.
  • CMO ESSENTIALS  |  THURSDAY, MAY 28, 2015
    [Companies] Clarity on Customer Analytics for Marketing: A Q&A with Lynn Tsoflias
    CMO Essentials: Aberdeen research  shows that companies using customer engagement analytics grow their revenue year-over-year at a rate 184% higher than companies without customer analytics (10.5% vs. 3.7%). The companies that do this well will win more customers and nurture tremendous customer loyalty.  Are they active users?
  • WINDMILL NETWORKING  |  THURSDAY, MAY 28, 2015
    [Companies] Tips For Online Real Estate Videos
    Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. He has created videos for Fortune 50 companies. Video
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Companies] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    It might be practical, like your company’s expense system, or it might be political, like an unspoken rule that you’re not supposed to eat any of the food provided during the first 15 minutes of a business presentation. If you’re employed, ask for general feedback on a regular basis outside of your company’s standard review process.
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Companies] 6 Ways B2B Marketers Are Falling Short Today
    In large companies, an idea that was valuable because it was timely loses nearly all of its value by the time a marketer gets around to doing something with it. As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. That I’m not doing enough.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 28, 2015
    [Companies] Is Growth Hacking a thing? The experts sound-off
    ’ “My team and I at Convince & Convert are certainly engaged in many/most of the principles of ‘growth hacking’ –we just don’t position it that way…” “Maybe because I’m old, maybe because we mostly work with enterprise companies.” ” Jay said. Is it okay? Whoops.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 28, 2015
    [Companies] 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation
    In the 2015 Social Media Marketing industry report from Social Media Examiner , 88% of B2B companies use LinkedIn and 41% of them cite it as their most important platform. Review Company Page Description. You might even have a new brand position that totally changes how you present your B2B company to the world.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 27, 2015
    [Companies] A Primer on Sales Competitive Battle Cards
    If your company hasn’t created formal battle cards (aka kill sheets, competitive cards, competitor takeout), it will at some point, as this is typically one of the first things sales teams ask. in an effort to give a 360 degree view of the competitor as a company. My process is the following: 1. Structure. 2. Data Collection. 3.
  • VIDYARD  |  WEDNESDAY, MAY 27, 2015
    [Companies] Top 5 Ways to Manage and Scale your Video Marketing Library
    Organizing and managing your content doesn’t mean you have to make it all blandly consistent; don’t use the same splash screen for all your videos, for example (and definitely don’t use your company logo as your splash screens!). “Who cleaned up and organized? But listen to me. It’s time to stop the craziness. Need I say more?).
  • E-QUIP  |  WEDNESDAY, MAY 27, 2015
    [Companies] Why Leaders Are Way Better Than Bosses
    Studies show that an engaged workforce produces greater profit, growth, shareholder value, quality, innovation, customer service, and loyalty to the company. Those appointed boss usually feel empowered. felt intimidated—and that ultimately made me a better leader. One was a principal in the firm (and the former branch manager). It worked.
  • HINGE MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Companies] Generating Referrals: Are Your Clients Helping Your Brand?
    How it applies to your firm In 2003, Fred Reichheld of Bain & Company introduced the concept of a Net Promoter Score in a Harvard Business Review article titled, “One Number You Need to Grow.” Referrals can be the lifeblood of just about many professional services firms. The answer lies in the behavior of your clients.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Companies] Confessions of a Google Spammer
    Here's what a few hours of sales looked like back then: An Average Couple of Hours of Income at My Company During the High Times. Our biggest client, an SEO company that offered reputation management services for celebrities in Mexico, was paying us $25,000 a month and probably charging its clients up to 50 to 100 times more than that.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 27, 2015
    [Companies] emagine Website Designs: 4 New WordPress Powered Websites
    This website project started with the merge of four companies and resulted in a responsive design and custom restructuring to increase usability and showcase their extensive product database and solutions. This year alone, we’ve produced over 20 custom enterprise WordPress sites with even more currently in the works. Haefely Hipotronics.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 27, 2015
    [Companies] How To Get Out of a ‘Relationship Rut’ With Your Customers
    think that’s likely true for most companies. Today’s savvy customers expect companies to create meaningful experiences for them. I’ve been married to my awesome husband for 10 years. Before we got married, we dated for 5 years. So, all in all, we have been together for a total of 15 years. That’s a long time!
  • EARNEST ABOUT B2B  |  WEDNESDAY, MAY 27, 2015
    [Companies] Most Advanced Yet Acceptable: Why it pays to stretch your audience
    Why the MAYA principle - conceived in the 1930s - still rings true today. A few years back, I worked at a company called Loewy. As a design consultant to more than 200 companies, Loewy created radical new product designs for a whole range of things: cigarette packs, refrigerators, cars, and even spacecraft. The iPhone was MAYA.
  • BIZNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Companies] The dirty little secret some SEO companies don’t want you to know
    Can you trust the content that was created by your SEO company? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? His firm was working with an SEO company that provided content creation as part of its monthly retainer.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Companies] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    The guiding principle behind ABM is the opportunity to first identify the key target accounts that matter most to your company, and then attract and engage them through personalized content across web, mobile, and display ads. Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. Period.”.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 27, 2015
    [Companies] Content Marketing: Who has the Advantage – Big Brands or Small Ones?
    All too often larger companies need to go through a “process” that is very time-consuming for both posting content and answering questions. Smaller companies, for the most part, have closer and more frequent contact with customers and know what’s on their minds. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Companies] How to Write a Resume: The Ultimate Checklist of Resume Tips
    Outdated domains can be a red flag for tech-savvy companies.). Are you writing in a tone that matches the tone of the company to which you're applying? Have you listed not only the name of companies, but a short description of what that company does? Have you included your tenure at each company? We're hiring.).
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 27, 2015
    [Companies] Content Marketing And The Rise Of The Citizen Storyteller
    For companies to make the transition from telling stories to creating brand experiences, they have to focus on the power of amplifying the essence of their brand story. That’s why every group within a company has their own special role in telling the story. That’s still very important, but back up one step further. Demand gen. Social.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 27, 2015
    [Companies] How to Beat the Newest Facebook Algorithm Change
    Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. They’ll show […]. Author information. Jim Belosic.
  • KEO MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Companies] KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards
    Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. Media Contact:                                                                         Company Contact:                                                                           .
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Companies] 5 Tips to Get the Most out of Your Pardot Campaigns
    Connect paid, event/webinar and social efforts : Having a cohesive marketing strategy on acquisition and retention marketing efforts is a difficult task for many B2B companies. 85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full   potential. Learn more about multivariate testing here.
  • LEADERSHIP  |  TUESDAY, MAY 26, 2015
    [Companies] Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing
    The specific reasons for marketing automation non-performance will vary from one organization to another, but here are the top 7 reasons for failure across a majority of B2B companies that use automation. Too many companies make the mistake of going out and buying the biggest, brightest, most fancy marketing automation tool.
  • CRIMSON MARKETING  |  TUESDAY, MAY 26, 2015
    [Companies] Robert Haskitt, Extreme Reach CMO: The Convergence Trend of TV and Digital Video
    In this episode of Moneyball for Marketing, Robert Haskitt, CMO of video advertising and distribution solutions company Extreme Reach, discusses some of the changes and challenges facing television and digital video. The convergence of television with “second screen” video media is well underway. But all that is changing.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Companies] How to Create a Collaborative Work Environment [Infographic]
    It's a "commons where Googlers can come together from across the company and learn, create, and make," says program manager Mamie Rheingold. Whiteboards, screwdrivers, wires, and scraps from rubber tires all live as one in the Google Garage. What's the Google Garage, you ask? Put simply, it's a playground for collaboration and innovation.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Companies] 38 Essential Website Redesign Terms You Need to Know
    If your head is spinning from seemingly endless jargon, or if you’re getting ready to redesign your company website and want to inform yourself on the most common technical terms in modern web design, then this is the list for you. Shared hosting is the least costly but requires sharing a server with other companies. Above the Fold".
  • ANNUITAS  |  TUESDAY, MAY 26, 2015
    [Companies] 3 Things to Think About Before You Develop a Vertical Marketing Strategy
    have worked in companies in the past and with other organizations that have taken a vertically aligned approach to their sales and marketing, and rarely have I seen it work very effectively. While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.
  • VIDYARD  |  TUESDAY, MAY 26, 2015
    [Companies] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
    Some of today’s most innovative marketing technology companies are powered by new data management software like Apache Spark , which enables large-scale data processes and operates at unprecedented speeds to makes it easier for data scientists and engineers to build complex data solutions. Or before you had a smart phone?
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 26, 2015
    [Companies] Big Data – Is it Really Worth the Effort for B-to-B?
    Most studies, when citing companies that are using Big Data, are usually big consumer brands for the most part. But is it the right thing for the small- to medium-size company, or is there a better way to invest time and money?  By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Everyone is concerned about the customer experience.
  • CMO ESSENTIALS  |  TUESDAY, MAY 26, 2015
    [Companies] Let’s Make a Deal: Best-in-Class Sales Training Can Shorten Your Sales Cycle
    Indeed, only 9% of survey respondents for Aberdeen’s recent report  It’s a Marathon, Not a Sprint: Best-in-Class B2B Sales Training for an Ever-Changing Market , indicate that they have no current or planned sales training activity, and among all companies, we see an average planned budgetary increase in 2014 of 7.3%
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Companies] Don’t make it so difficult to get directly in touch with you
    In the case of the last mile in telecom, the problem comes down to these companies not having access to your home, your land, and not easily being able to rewire your world in order to properly support the services they’re trying to bring to your house. What I’m On About. Half of what I do on a daily basis is influencer outreach.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 26, 2015
    [Companies] How To Make Content Real Good [Slides]
    To do what your company has always done. That was the original title of the presentation I gave recently to a group of communications and marketing professionals. But I just couldn’t do it. My english degree just wouldn’t let me. And so I presented How To Make Content People Actually Want. They do what they’ve always done.
  • MARKETING ACTION  |  TUESDAY, MAY 26, 2015
    [Companies] MarTec, Meet AdTech: the Future of Marketing Automation
    TechnologyAdvice is an educator, advisor, and connector of business technology that helps companies find the right technology for their business goals. As a company, it’s important to get in front of that buyer as they’re going down the discovery funnel and through the consideration process. Paige Musto.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Companies] 5 Simple Ways to Optimize Your Website for Lead Generation
    According to a HubSpot survey , companies with 30+ landing pages on their website generated 7X more leads than companies with 1 to 5 landing pages. According to Forrester Research , companies that nurture their leads see 50% more sales ready leads than their non-nurturing counterparts at a 33% lower cost. Unfortunately.).
  • BIZNOLOGY  |  MONDAY, MAY 25, 2015
    [Companies] What does Ricky Bobby know about SEO? 31 stats
    Companies that blog have 434% more indexed pages than companies that don’t, and companies with more indexed pages get far more leads. “If you ain’t first you’re last” said Ricky Bobby. What’s true for race car drivers with NASCAR is true for businesses online with search engines. What makes SEO worth the effort? source: Moz ).
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Companies] 16 Reasons Why People Leave Your Website
    Here's the breakdown on the extent to which those surveyed trust different forms of advertising: Image Credit: The Nielsen Company. Companies like Picreel offer exit intent technology that'll help you capture visitors before they leave your website. You’ve written some really compelling copy for your website. Design matters.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Companies] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    It seems fair to say that most people don’t really tell the truth about why they succeed or fail at work, and that there is a fairly robust creative writing workshop ongoing in all companies most of the time. Do you get the Win-Loss report? You really ought to get yourself on that list. Sometimes it’s called the sales activity report.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 25, 2015
    [Companies] This Brand Is Tickled Pink, Literally
    However, based on the logo of one music publishing company, who according to their CEO  Josh Gruss , is comprised of “very experienced and savvy music-business-minded individuals” — you can also add words such as  harmonic  and  melodic  and of course,  musical. Let the Music Play. piece of tape. Yes, tape. Source:  Logo Design Guru , Forbes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 25, 2015
    [Companies] CEOs are finally embracing social. What does it mean to you?
    An analysis found that 80 percent of the CEOs of the world’s  largest 50 companies  are engaged online and on social media, more than double of what the same study found in 2010. It’s become more important to transparently tell the company’s story and join the conversation. The company website is the top spot for CEO communications. 
  • HUBSPOT  |  SATURDAY, MAY 23, 2015
    [Companies] 6 Tips for Making the Most of Your Retargeting Campaigns
    While a burn pixel helps you to conserve your retargeting budget, research from Gartner Group suggests that 80% of your company's future revenue will come from just 20% of your existing customers. Has your company experimented with retargeting? This post originally appeared on HubSpot's Agency Post. Ready? repeat, 2%. But how?
  • MI6 MARKETING AGENCY  |  SATURDAY, MAY 23, 2015
    [Companies] My top 3 tweets #1
    My advice is for Buddytruk to have those stars get involved in the company’s social campaigns.  Welcome to my top five tweets for the week of May 18, 2015. Each week I pick my top 3 tweets and package them into a blog post. Those that know me would agree that I love to try stuff out and experiment. – Chris. No 1: Fake followers.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Companies] Moneyball for Sales & Marketing
    companies? companies to watch. And learn why Alcatel, Genesys, Fuji Chemical, and 500 other global companies use KnowledgeTree to get insight into. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. And with a smaller set of fans comes. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Companies] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. By 2014, companies that develop an IMM strategy will deliver a 50. companies and digital agencies such as Microsoft, Medtronic, Philips, Novell, Ameritech. Optimization in Action – A Simple Example. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Companies] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. 1. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. some sources.” VP of direct marketing systems for a multinational bank1 Currently, companies are hard-pressed to follow the customer journey, let alone understand it.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. company’s stories come alive. The richer experience will set your company apart. time zones, communicating important company-wide or. to be seen around the whole company. Belong In Every Content.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Companies] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    including Merck and Company, GlaxoSmithKline, Wyeth-Aerst, Novartis, NY. research for the renowned Nielsen Company. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. white papers downloadable via high end web.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Companies] Advanced Keyword Research Strategies
    The solution for these companies is to develop a deep keyword and key phrase research strategy. The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Companies] Closing the Deal: The State of Sales Enablement
    New insight into sales managers' attitudes and beliefs about their company's sales enablement strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Companies] Advanced Marketer's Guide To Salesforce Reports & Dashboards
    A guide for advanced teams and companies on marketing attribution modeling and reporting using data inside Salesforce
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Companies] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Companies] Hooked: How to Build Habit-Forming Products (An Excerpt)
    Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Companies] Marketing Automation 101: Seven Steps to Success
    Should your company embrace marketing automation? This paper provides valuable insight to help you decide, and specific tips on how to make it successful
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Companies] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Companies] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Companies] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Companies] 8 Clues That Your Company Needs a New Website
    What has your website done for you lately? Are you getting the traffic, leads and sales that you expect and deserve
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Companies] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    They lucidly share how you, in a tech marketing strategy, analysis or implementation role, can harness its energy for your company. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Companies] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Companies] How to Effectively Use E-mail Marketing to Increase ROI
    Many companies report that the most challenging aspect of successful e-mail marketing lies in finding employees with the expertise to properly develop and implement an e-mail strategy.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Companies] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
    After graduating at the top of her MBA class, Shama found herself looking for work at companies that had yet to recognize the value of social media. The INBOUND team here at HubSpot is finishing off May with a big flourish. In celebration of this year's impressive (and growing!) Brené Brown: Live and In Person. Tweet this !). Tweet this !).
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Companies] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Rising popularity has not kept the company away from continuing this program. Though most SaaS companies depend on referral links or email as the primary source of ‘referring’, many others have been successful in gaining mileage through referrals made by existing users on social media platforms like Facebook and Twitter.
  • SYNECORE  |  FRIDAY, MAY 22, 2015
    [Companies] How to Never Run Out of Content Marketing Ideas
    As content writers , it’s up to us to come up with new ideas and resources for both our company and clients, but sometimes it seems like there aren’t any ideas left. As a content creator , coming up with new ideas all the time can be tough. Personally, I struggle with hitting dead-ends all the time. What it Does. Why it Helps.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Companies] Don’t Run A Railroad: Why Publishers Need to Think Like Marketers
    Because the leaders of the railroad companies in the 1920s and 1930s thought they were in the railroad business, when in reality, they were in the transportation business. There is a fundamental disconnect between what many publishers sell, and what their customers want. Yes, this can be done. Which leads me to …. They are not. This is hard!
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Companies] 5 Disruptive Social Selling Technologies
    It is a great solution for small to midsize companies from 5-500 employees. Connects the dots between a company’s social connections. The company just did a partnership with Forbes and is adding new features monthly. They just acquired another company and now have a solution focused strictly toward sales. In Conclusion.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Companies] The Democratization of Ecommerce Through SaaS (and the Importance of Uptime)
    For ecommerce companies, the holidays are a black train in the night –– but one for which you’ve already bought a ticket and are excited about the destination. The holidays seem so far off, but trust me: they are approaching full speed. See, when it comes to the holidays, ecommerce benefits more and more year-over-year. It’s uptime.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Companies] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    Indeed, there’s a case to be made that the company’s scope is superior to most competitive “marketing clouds”, which are usually pretty light on MRM and analytics and are often barely integrated. Their general intention is to continue serving their existing target market (companies from 10 to 2,000 employees) with marketing and sales tools.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 21, 2015
    [Companies] 5 Ways to Reactivate Lost Leads Using Marketing Automation
    Most companies move on to the next lead, forgetting about these leads entirely. In this post I want to challenge the idea that a lost lead is indeed lost, and how, using marketing automation software, can instead be the key to unlocking a large amount of additional revenue for your company. When a lead expires, what do you do?
  • VERTICAL RESPONSE  |  THURSDAY, MAY 21, 2015
    [Companies] 5 Easy Ways to Streamline Internal Communication
    Consider these five ways to enhance your company’s internal communication strategy. 1. Send a company newsletter. We’re a fan of the monthly company newsletter; sending more than once a month can be over-kill. Choose one tool for all company chats. Store and share files in one place. Want more marketing tips?
  • ANNUITAS  |  THURSDAY, MAY 21, 2015
    [Companies] Why Buyer Personas Are Not a Waste of Time
    The article quoted Michael Jaschke, CEO of 48Bricks , an ad tech company, as saying, “The premise of trying to model consumer behavior based on massive amounts of data does not work.” A recent article on MediaPost raised the question “Are Buyer Personas a Waste of Time?” Really? But don’t go crazy.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 21, 2015
    [Companies] 3 Ways To Build Trust With Your Website Visitors
    As a leading web design agency for B2B, Technology and Healthcare companies, we often come across websites that read much like print ads or brochures: going on and on about the virtues of the company and its products or services. About/Company Information – this is your chance to really show your user the human side of your business.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 21, 2015
    [Companies] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    Far too often we experience client discussions saturated with their own organizational jargon, “standard operating procedures”, and company-specific acronyms. There are times when a content marketing initiative’s results seem to plateau. More importantly, this doesn’t just happen with unsuccessful strategies.
  • BIZNOLOGY  |  THURSDAY, MAY 21, 2015
    [Companies] Does advertising or engagement build stronger brand equity among Millennials?
    the perceived value a brand) firmly arrived in the 1980’s when consumer goods’ companies reacted to a surge of cutthroat discounting with a new search for a more sustainable way to boost sales and profits.  According to Gallup, companies that fully engage customers saw a 240% boost in their performance. Like this post?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [Companies] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    Author: David Lizerbram Imagine you’re a marketer at GMO-free Food Co, a company that sells organic, GMO-free snacks. This strategy includes discussing your company’s position about GMO foods—namely, that they’re unhealthy and bad for the environment. Maybe that’s true—or maybe not—but it’s your company’s position). Period.
  • SYNECORE  |  THURSDAY, MAY 21, 2015
    [Companies] Google Buy Button: Retailer’s Boon or Devil’s Bargain?
    And, as the WSJ article aptly points out, Google can’t afford to upset retailers because they are among the largest spenders on the company’s search ads, according to a study last year by Ad Age and search marketing firm AdGooroo. Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Companies] Social Media Lessons From 8 Tech Support Companies
    The Facebook and Twitter pages for Sri Lanka-based company 24/7 Techies started off promising, followed with frequent updates for months, but the most recent post is dated October 2013. Customers love to connect with the companies and services they use—it makes them feel valued to know someone is listening and responding to them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Companies] 33 Inspiring B2B digital marketing case studies
    For more than 60 years, the company has made its sales primarily through cold calling and referrals from existing clients. SAP : The global strategy was aimed at enabling cross-cultural information to be efficiently shared around the company. SAP He attributes the company he built to $5,000,000 in revenue largely to LinkedIn.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Companies] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    In order to successfully break through the noise and connect to people, companies need to rethink their Facebook strategy from the bottom-up. That is to say: It’s company-centric, not reader-centric. The company also understands that when it comes to mobile content, format matters. But I think he's missing the point.
  • MARKETING ACTION  |  THURSDAY, MAY 21, 2015
    [Companies] Buck the Trend: Three Keys to Better Email Response
    Especially if you’re a tech company, or anyone else who positions themselves or their companies as trend-forward. Today we do the same thing, only most companies don’t center it on the product; they center it on the customer. penny doesn’t sound like much … but it’s a 10% lift, and who wouldn’t want that? percent.
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Companies] Jacob Shama, Mintigo CEO and Co-Founder: Look Ma, No Hands—Get your B2B Marketing to “Drive Itself”
    That’s the model that Jacob Shama, Co-founder and CEO of enterprise predictive marketing company Mintigo, likes to think of when talking about the future of b2b marketing technology—“ a full scale self-driving car that actually manages your entire funnel from first touch to conversion and then later from conversion to customer management.”
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [Companies] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    Most B2B companies will try to do a little bit of everything and create lead generation campaigns that will “fit into” the current scenario. An engine tune-up to get your car ready for spring and summer road trips used to be a fairly routine and simple process. There is no other way to describe my favourite set of wheels, the Tesla Model S.
  • VIRALLY BLOG  |  WEDNESDAY, MAY 20, 2015
    [Companies] Ways To Recycle Your Old Content
    You may need to do a bit editing to make them flow seamlessly together, but it usually requires minimal effort and eBooks give an image of professionalism around a company. In the world of small business and one man bands, it is often hard to keep finding new content to keep your audience engaged. Videos. Presentations. Blogs. Pictures.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 20, 2015
    [Companies] 6 Tips for Marketers from Magic Johnson
    Magic told a story of how he worked for years to land a contract with Disneyland with his food service company SodexoMAGIC. Sirius Decisions Summit was in Nashville last week, and the one and only Magic Johnson delivered a truly inspired keynote presentation. Here are 6 valuable takeaways from Magic Johnson himself: 1) Know your customer.
  • CK'S B2B BLOG  |  WEDNESDAY, MAY 20, 2015
    [Companies] The Internet of Things VIDEO: Key Benefits
    In this video, learn about how The Internet of Things (IoT) is producing a range of benefits for today's companies integrating the technologies that are shaping tomorrow. run time: 3 mins).   Want to check out all of CK's Videos? Just go here !  
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Companies] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    You can set up your profile, your company page, and even get involved in several LinkedIn Groups. Contact information should include an email address, phone number, Twitter handle, and company URL. "You can create a business, choose a name,” Sir Richard Branson told Inc. Your employees are your advantage. Headshots are best.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 20, 2015
    [Companies] FAQ on Starting a Profitable Podcast from Scratch
    His company, Freedom Podcasting, produces and distributes audio shows to global audiences. We get questions regarding podcasting all the time. In this article, we’ve organized many of the questions we frequently received into a concise Q&A. Let me know if these helped in the comments section below, or if you have other questions!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Companies] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    According to Event Marketing Institute’s EventTrack study, marketers increased spending on experiential marketing by 4.7% in 2013, and companies making more than $1 billion annually boosted spending by an even greater 9.8%. Author: Sesame Mish The scene: interior, daytime, Milan. Two empty mint green dining chairs sit next to each other.
  • VIDYARD  |  WEDNESDAY, MAY 20, 2015
    [Companies] From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015
    What you may not know is that every year SiriusDecisions brings together some of the best and brightest minds in sales, marketing and product, from Fortune 500 companies to small and medium sized enterprises at their annual SiriusDecisions Summit. This year’s summit was in Nashville, TN and marked the 10-year milestone for conference.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 20, 2015
    [Companies] Taking a digital first approach to brand development: 3 key considerations
    As a case in point, Aberdeen research has found that companies using mobile touch points within marketing programs increase their visitor-to-buyer conversion rates year-over-year at a pace that’s 336% faster than their peers (+8.5% vs. -3.6%), and increase their customer lifetime value by 4.8% For modern businesses, that’s a requirement.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Companies] 11 Fascinating Books on Harvard Business School's Required Reading List
    It includes a slew of supply chain company examples and reveals four management principles for ensuring that your employees have the skills they need, exactly when they need them. In it, she reveals how Whirlpool undertook one of the largest change efforts in the company's history. The question is. what should you read? Charles O.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 20, 2015
    [Companies] B2B Lead Generation: 2 Things You May Be Doing Wrong
    And yet, many companies are still making two critical mistakes when it comes to generating leads to fill their sales pipeline and grow their businesses. 1) Requiring sales to generate all the leads. And to make matters worse, when a sales pipeline begins to slow, some companies react by hiring more salespeople. Here's how. Sales leads.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Companies] 3 Amazing Examples of Ecommerce Companies Ensuring Customer Delight
    There are those companies that do take customer delight very seriously. Here are some examples from real ecommerce companies. With that kind of exclusivity, the company could pretty much do what they want and still sell to American clubs and teams that want their own jerseys and kits. Transaction complete, right? Laura Ashley.
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