• FATHOM  |  FRIDAY, OCTOBER 24, 2014
    [Companies] Manufacturing Team Solders for Kids!
    B2B / Technology Company News Nonprofits non-profit volunteer '    . Earlier this week the manufacturing team at Fathom spent several hours working with the RePlay for Kids organization, learning how to solder. Our goal was to repurpose toys for children with disabilities, who need custom controls to play with their battery-powered toys.
  • SYNECORE  |  FRIDAY, OCTOBER 24, 2014
    [Companies] Utilizing Lead Nurturing to Convert Leads into Customers
    The problem many companies face when attempting to successfully nurture their lead database is how to put it all together. Sounds pretty great, right? It also has the benefit of being true. For example, your business may have trouble understanding how to generate qualified leads through your online channels. Premium Content Offers. Takeaway.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 24, 2014
    [Companies] 4 Surprising Ways B2B Marketing Campaigns Benefit Business
    They want others to know the company where they put in so many hours. 'When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. That has big benefits. Here are four surprising ways marketing campaigns benefit your business. love this phrase. ). The business owner gets invigorated, motivated and excited.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Companies] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    Users can drill further into each record to see more customer and company information including previous interactions, products owned, and won or lost deals. The company information is assembled from internal and external sources using SalesPredict’s own matching methods, so results are not at the mercy of data quality within the CRM.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Companies] Moneyball for Sales & Marketing
    companies? companies to watch. And learn why Alcatel, Genesys, Fuji Chemical, and 500 other global companies use KnowledgeTree to get insight into. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. And with a smaller set of fans comes. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Companies] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. By 2014, companies that develop an IMM strategy will deliver a 50. A major US insurance company achieved a 12 percent increase in revenue, a 52 percent increase in earnings, and saved more than $4 million a year.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Companies] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. VP of direct marketing systems for a multinational bank1 Currently, companies are hard-pressed to follow the customer journey, let alone understand it. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. company’s stories come alive. The richer experience will set your company apart. time zones, communicating important company-wide or. to be seen around the whole company. Belong In Every Content.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Companies] Advanced Keyword Research Strategies
    The solution for these companies is to develop a deep keyword and key phrase research strategy. The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Companies] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Companies] 8 Clues That Your Company Needs a New Website
    What has your website done for you lately? Are you getting the traffic, leads and sales that you expect and deserve
  • TOM PISELLO  |  FRIDAY, OCTOBER 24, 2014
    [Companies] The new ABCs of Selling: Always Be Challenging!
    Unfortunately too many companies are using outdated product pitches when trying to reach prospects, providing negative value-add to the engagement A new study by The Economist bears this out; with 71% of business execs saying content from companies turns them off when it seemed more like a sales pitch than valuable information.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 24, 2014
    [Companies] Feature Friday: Customizing Your Account
    After all, we strive to be the easiest company you’ll work with! From your company name to the emails kept on file, Ifbyphone makes it easy to customize your account. 'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). General
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Companies] 12 Images You Should Share on Social Media
    Post photos of your staff volunteering or your company sponsoring a local event or team to show your community involvement. San Francisco-based company, BloomThat, delivers flowers in a snap. Humor is a great way to demonstrate a company’s personality — and to get people to share, which is free publicity! Customer photos.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 24, 2014
    [Companies] 4 AdWeek marketing lessons for small businesses
    Representatives from Facebook, Yahoo, and major-media publisher Condé Nast were all on hand to talk about upcoming initiatives and success stories at their companies. What marketing lessons have you picked up from larger companies? Lesson #1: Expand Your Audience. Lesson #2: Set Goals. Lesson #3: Take Advantage of Even Playing Fields.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Companies] The Best White Paper on B2B Demand Generation Ever Written!
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Business Strategy , Demand Generation , Demand Generation Manager , Find New Customers , Florida , Management best practices , Marketing , Marketing Automation. More and more people are finding this blog each and every day. Thank you so much!
  • LEADERSHIP  |  FRIDAY, OCTOBER 24, 2014
    [Companies] Interesting Infographics: What Makes a B2B Marketer Happy at Work?
    pride in the company and its values (50%). 'Are you  happy at work and if so, does that translate into increased productivity, results and success? Research by the economists with the University of Warwick in the UK and a German University revealed that there is a correlation between happiness and higher productivity. work/life balance (38%).
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Companies] Google Unveils 'Inbox,' a New App to Change How You Manage Email
    Gmail automatically pulls in the logo used on your company''s Google+ Page in the Promo Bundle -- as long as you have the Google+ Related Pages Widget enabled. 'Remember when Gmail unveiled the new inbox tabs layout ? Marketers freaked out. Well, Google''s ready to tug on our marketing heartstrings again. How to Get ''Inbox''. Ahh, the inbox.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 24, 2014
    [Companies] Getting Down to Business: Nurturing Leads
    In the past, I had a business where I was the primary sales rep, and I worked as a sales rep for other companies. LAUGHTER] You’re saying is a lead is somebody that knows or is aware of your company, and has a need for that service. AARON :       And some other companies can have a shorter cycle, maybe three months or so.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 23, 2014
    [Companies] The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?
    'Editor’s Note : Today’s post comes courtesy of Julie Wingerter, partner marketing manager at SnapApp , a content marketing platform used by companies to easily create interactive content to generate leads and drive revenue. And what about all of the noise as more and more companies produce content?
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Companies] Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]
    In this Moneyball for Marketing podcast, Jeff Spicer, VP of Digital Marketing at leading visualization software company VMWare, addresses the trials, trends and tools of B2B product marketing. Jeff Spicer is the Vice President of Digital Marketing at VMware , the leading visualization software company. Podcasts Product Marketing
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 23, 2014
    [Companies] Case Study Copywriters: Juggle More for Your Clients
    tech company would likely want a different look than a wellness coach. 'When we want to stock our kitchen, our family shops at three different grocery stores. We visit one store for seafood and organics, another for the kind of tortellini my son likes, and another for our favorite brand of salsa. High maintenance? Probably. case studies).
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Companies] 5 Steps to Build a Community of Engaging Fans through Social Media
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. 'This is a sponsored post written by me on behalf of Full Tilt. All opinions are 100% mine. Social Media Community Building
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Companies] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    For your current company, for yourself, for your clients? We do it all the time at our own company. 'When you sign into LinkedIn every morning, what do you see? You see that flag icon in the upper right-hand corner of the site (unless you’re on mobile, in which case it’s on the left-hand side), and it’s red. 2) You’re not doing enough.
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [Companies] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    'I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Companies] Are you tired of playing Google’s game?
    Many companies rely on Google as a major part of their marketing pie. Or a company may have a newsletter and collect signups, but only send it out when they have something to promote. know of many companies that see a huge uptick in site visits and social media mentions every time their newsletter hits the virtual streets.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Companies] Sorry Toto. We’re not in NYC any more.
    Sad but my long marriage is over and Find New Customers, the nicest company in B2B marketing is now based in Tampa/St. And many Tampa area companies could use help with marketing, except ConnectWise , which is probably the best marketing company in Tampa. The rest of you  Tampa Bay companies suck at marketing. Do it now!
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Companies] 43 Bright Ideas for Promoting Your Lead Gen Content
    10) Post a link to the content on your Company Page. Emailing segments of your current database will not only increase their engagement with your company, it will also generate new leads through the sharing power of your database. This is a great way to reengage people who are already interested in your company. Social Media.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Companies] Semantic Search: Keyword Choices and Relevancy
    You shall know a word by the company it keeps” – John Rupert Firth , linguistics professor. 'Have you read the recent SearchMetrics ranking factors survey? SEO experts Marcus Tober, Dr. Leonhard Hennig, and Daniel Furch are back with another edition of ranking correlations and ranking factors in the 2014 Ranking Factors Study. Page B.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Companies] Semantic Search: Keyword Choices and Relevancy
    You shall know a word by the company it keeps” – John Rupert Firth , linguistics professor. 'Have you read the recent SearchMetrics ranking factors survey? SEO experts Marcus Tober, Dr. Leonhard Hennig, and Daniel Furch are back with another edition of ranking correlations and ranking factors in the 2014 Ranking Factors Study. Page B.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Companies] The Un-Tapped Value of Employee Social Capital
    Let’s forget the public giants, Facebook and Twitter, for a moment and focus on the social media technologies that connect employees of large companies to each other, inside the company. What company does not want that? But, to do all of that, we need support in the form of technology, training, and trust from our company.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Companies] What Do Fashion and Marketing Have in Common?
    According to Paul Greenberg, author and customer relationship management expert, customer engagement is defined as: “The ongoing interactions between company and customer, offered by the company, chosen by the customer.”. 'Attended a marketing conference lately? Let’s take a closer look. Simplicity. Engagement. It’s dazzling! license.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Companies] What Do Fashion and Marketing Have in Common?
    According to Paul Greenberg, author and customer relationship management expert, customer engagement is defined as: “The ongoing interactions between company and customer, offered by the company, chosen by the customer.”. 'Attended a marketing conference lately? Let’s take a closer look. Simplicity. Engagement. It’s dazzling! license.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Companies] 5 tips to amplify your YouTube video and get more views
    Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . 'We all want our videos to go viral on the Internet, don''t we? But fear not, there is hope for your video. Especially if your content is good. link].
  • VIDYARD  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle
    Tim advises giving management peace of mind by sharing case examples of other B2B companies in surrounding industries that have taken the leap and tried adding a dose of humor to their marketing. Keep the Focus off of your Company and Product. But that’s not necessarily the case. People, like you and me. His remedy? Humor.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] What Sales & Marketing Can Learn From "Tommy Boy"
    Exhibit A is the fact 94% of customers have discontinued communication with a company because they receive irrelevant messages. 'Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into pretty much everything. Stay with me.
  • 3D2B  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] The Secret of Lead Generation For the Complex Sale — Part 2
    Solutions have become more complex, and the impact of strategic product decisions on the growth or survival of companies in the next five years is larger than ever before. 'The Early Bird Gets the Lead. In my last post, The Secret of Lead Generation for the Complex Sale — Part 1 , I told a tale about two different sales approaches.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    While this Vancouver-based bags and accessories company prides itself in selling fine quality products with attention to detail, Herschel''s tagline " Welcome to Herschel. Integrating brand content like lookbooks with related content like playlists and artful inspiration, the user turns to the company even when not purchasing a new backpack.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] How To Build An Army Of Volunteer Contributors For Your Blog
    How Business2Community Built A Successful Media Company With No Employees. I left the company over a year ago due to time constraints. Business 2 Community built an entire media company using an army of volunteer contributors. While still at SAP, I took a similar approach to the company’s Business Innovation site.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] Will Telecommuting Replace the Office? How Technology Is Shaping the Workplace [Infographic]
    Image Credit: Fast Company. 'Early morning conference calls. Urgent emails on your day off. Email notifications when you''re just hopping into bed. Thanks to technology, we''re always connected to work -- even when we don''t want to be. But when Telecommuting has been on the rise since technology made it possible. In 1980, only 2.3% of U.S.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] Matching Webinar Content to the Buying Cycle
    Prospects in the “Awareness” stage are just learning about your company. Your webinar content should also demonstrate that your company is a thought leader and an expert in the prospect’s area of need. This post is Part 1 of a 2-part series. Awareness Stage. Webinar topic recommendations include: Thought leadership.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] Why My LinkedIn Profile Isn't Good Enough
    It doesn''t sound like a self-serving company brochure. 'I have a confession to make. haven''t updated my LinkedIn profile * for 18 months. Shame on me. I''m supposed be a leader on things like that, but I''m human too. If you looked at my profile, you''d probably think it''s fine. It''s my professional presence online. But here''s the truth.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] 5 Voicemail Tips Every Sales Development Rep Should Be Using
    This is Greg from Company X. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. Cold calls are the bread and butter of successful sales development reps. But what about the times you call and don’t get an answer? Be Intriguing. Don’t sell. Don’t Assume Or Guess.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] 3 Ways to Break Through the Noise at a Trade Show
    For example, at the show we just attended there was a locker company directly across from our booth. You never know what will happen even if you’re at a show that seems to miss the mark for your company, or that feels slow. 'We recently attended and exhibited at a retail trade show in Las Vegas. Personality Counts. Be Novel.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] Thought Leadership, Why’s That Important?
    When you are creating new content always keep in mind how you want your company to be perceived and identified in the industry. 'Thought leadership is a term that is becoming more and more common in the manufacturing industry. Here are a few ideas to get the job started! Why Is Thought Leadership Important? Telling a story. Take hold of that.
  • WRITTENT  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] 5 Essentials of a High Converting Copy
    want to do business with this company. 'Image source. If you want copy that converts, you need to understand these 5 basic essentials of good copywriting. Good – nay, great copywriting has to have a certain set of standards. Perfect Grammar & Spelling. High converting copy has perfect grammar and spelling. Audience Targeting. Good Design.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] What makes Jeff Ogden a superb Chief Marketing Officer candidate?
    ”  Too many companies try to make decisions on resumes alone. 'Follow me on Twitter here. like to call resumes the “p**s poor predictor of potential performance.” As one who has personally made hiring mistakes from resumes alone (He had the perfect resume. hired him and he was a dud.) I learned this lesson the hard way.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] 13 Email Marketing Hacks That Can Help Double Your Response Rates
    It’s not necessarily easy, but it’s valuable for both your company and your career. 'INBOUND 2014 was not short on good content. But, But, despite the large venue, some speaking events were so popular that it was short on seats. Few things make a speaker feel better than seeing every single chair in their room full. Only joking!).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] Can Marketers Predict and Measure Influence, Down to the Dollar?
    In his 2012 book Return on Influence , Mark Schaefer predicted that companies would seek to assign dollar values to influencers. “As companies begin to connect the dots between online influence and offline activities, real dollar values can be placed on customers and the demonstrated impact of their influence.”
  • ANNUITAS  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Building Relationships & Trust for B2Bs – Q&A with Steve Woods
    As far as the experience of founding a company the second time around, I think it offers more time to focus on the creation of the new idea and product, which is what I really love, as opposed to the mechanics of operating a business day to day. Creating 'Next week in Boston, LeadLove kicks off with our first east coast city!
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Companies] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    One inbound marketing software company, HubSpot , explains the inbound marketing process via four parts: 1) Attract 2) Convert 3) Close 4) Delight. Show some love: respond to positive mentions of your company, retweet customer tweets and show appreciation for the kind words your customers are sharing with their networks. Here''s how.
  • THE ROI GUY  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Your Sales and Marketing "CFO-Ready"?
    Key to the findings, the highest performing companies are where CFOs are more actively involved with key IT decisions. 'A tectonic shift is occurring in IT decision-making, which if ignored will certainly shake up your sales and marketing strategy, and may even cost you your job. What to Do? If you answered no or even maybe, we should talk!
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Why Is No One Paying Attention to My Content on Social Media?
    Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily. Your owned media is everything including your company blog, business website, social profiles and email lists. There is no way anyone can actually see all of this in their lifetime, let alone each day.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Customers are still King.
    Our satisfaction rating beat some of the biggest and best-known companies at DF-14, including Salesforce.com, Evernote and DropBox. G2 Crowd ran the crowd-sourced review process for all the companies attending DF-14 and made public the results of all solutions that had 10 or more reviews at G2 Crowd GridScape. The people’s choice.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Customers are still King.
    Our satisfaction rating beat some of the biggest and best-known companies at DF-14, including Salesforce.com, Evernote and DropBox. G2 Crowd ran the crowd-sourced review process for all the companies attending DF-14 and made public the results of all solutions that had 10 or more reviews at G2 Crowd GridScape. The people’s choice.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Companies] A Must Visit Site for Companies in the Tampa/St. Peterburg areas
    'For companies in Western Florida, especially the Tampa/St. Petersburg areas, there’s a site you really need to visit and it is Find New Customers. If you are as tired of the Florida governors race as I am, do yourself a favor and see the new superb video you will find at Find New Customers.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Companies] The Importance of Attitude – great article at Salesforce.com or Find New Customers
    Even a company on the West Coast looking for a VP of Marketing read it   It was that good. When you do a post for a company like Salesforce.com, always include a Resource Page with your information and ask the publisher to share it, as it is great publicity for your company. You can read it there or at Find New Customers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Content Marketing and Halloween: 5 Eerie Similarities
    How this relates to content marketing : Just as everyone in grade school dresses up on Halloween, it seems as if every company and marketer has a way of sharing their opinions via blogs, social media, and much more. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. Be Original.
  • ENGAGE  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Experience Marketing Versus Content Marketing
    When I’m tailgating at a Bears game and someone asks me between brat bites what I do, if I begin to babble about every company being a publisher, about giving customers a whole experience rather than just selling them a product, about building a community around a corporate brand brand — this is the exact look I get, every single time.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Companies] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    'Every year IBM releases the key findings from their Global C-suite Study and everyone scrambles to dig through it to find that one piece of information that might change their entire marketing strategy. CMOs influence CEOs more than almost any other exec. CEOs are increasingly calling on CMOs for strategic input, according to the study. It’s true.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Is There a Perfect Personality Trait for Inside Sales Reps?
    Does Your Sales and Marketing Management Contribute to the Company? 'Last week I spoke of a few traits I look for when hiring inside sales reps looking to join the AG ranks. One of the specific traits I highlighted was having the innate confidence to do the job. The reverse could be said for the perceived introvert. Diversity is a good thing.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Companies] The ole one two three four five six seven punch
    It allows people to connect to people and not just brands or companies. 'If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. People are so busy. You need to be both patient and persistent. Don’t You Wish Life Had Delivery Confirmation?
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Companies] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Podcasts are fun ways to build an audience and establish your brand as a source of expertise while showing off the human element of your company. 'What does being in a "content rut" mean to you? Perhaps the words "content rut" remind of those times you find yourself with writer''s block and can''t think of fresh topic ideas. 1) Cheat Sheets.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Companies] 11 Remarkable Guides to Marketing, Search, and Life
    tchotchkes, or trinkets & trash) bearing a company’s logo, mailing lists, and coupons and mailers (“The ability to send mailers to very specific locations, down to the zip code or neighborhood, allows many service companies to identify and target their best potential customers”). Image credit: salesforce blog.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Companies] IP Reputation and Domain Reputation
    At its core, a brand’s email reputation is simply how internet service providers (ISPs) such as Google and Yahoo, email clients such as Outlook, and other receivers of mail, perceive the emails your company is sending. Is your email constantly being flagged as spam? Is your email sending address ending up on any blacklists? IP Reputation.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Companies] IP Reputation and Domain Reputation
    At its core, a brand’s email reputation is simply how internet service providers (ISPs) such as Google and Yahoo, email clients such as Outlook, and other receivers of mail, perceive the emails your company is sending. Is your email constantly being flagged as spam? Is your email sending address ending up on any blacklists? IP Reputation.
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Companies] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    Share the benefits your company has gained from adopting a thirst for learning. 'In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. On the contrary, it is even more critical. Indeed, it is a New World we are in today. This is how we learn and grow.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Mobility, mobile commerce, and the worst apps in the world
    Why many large companies are failing at mobile commerce. Why many large companies are failing at mobile commerce - The importance of removing institutional barriers to create meaningful apps - How would a small business start creating a meaningful mobile app? ” And perhaps it is finally true. Personalization versus privacy.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Message Personas: 40 Questions for your Buyer Personas
    Do you work at company headquarters or other site? How are you viewed by your peers and others in your company? How would you describe the way your team/company buys new solutions? 'People don’t remember what you say, they remember how you made them feel.  So all of your fancy acronyms and business speak is just a waste of time.
  • VIDYARD  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Are you on Woo Woo? See how Adobe Crushes it With Video Marketing
    It definitely makes marketing practitioners laugh and think, “wow this company knows what’s up” With every video your company creates, try to reassure your audience you “get it” Showcase scenarios your target audience will recognize, and empathize with their real (and most scary) pain points.
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [Companies] Research Report: Lead Gen Not as Easy as Marketers Think
    Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. Just when did demand generation get this complicated?
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Companies] Understanding How to Engage a Growing Anti-Advertising Audience
    People are becoming smarter at the cart,” McCadney states, and with nearly 60% of the buyer’s journey complete before they even reach out to sales, we can see they are spending that time educating themselves before they even contact a company for validation or make a purchase. Meet Me On The Web: The New Buyer Journey. Community (web).
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Companies] The Awesome Power of Persistence
    In addition, Jeff Ogden, secured an interview as Vice President of Marketing of a company in California. That video impresses everyone, including this company. He told them to be persistent and it worked for them. Follow me on Twitter here. “Your advice worked, I got a hold of the writer and he just published this:” [link].
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Companies] Tell Your Company Story through Your Blog: Here’s How
    '57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But those numbers skyrocket to 92 percent when companies post to the blog multiple times per day. Take a look at a handful of companies with blogs that work. Whole Foods Whole Story.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Companies] Do You Know Your A, B, C’s?
    In many cases we have found that many companies are over supporting a large number of their customers and many C based clients are also the slow pay, unhappy customers that cause the most pain. 'Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. First, let’s explore the ABC Analysis. How many employees?
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Companies] 8 Ways What You Write Will Affect Your Bottom Line
    '99% of the time, the written word is the chosen medium for companies doing inbound marketing. If your readers weren’t considering purchasing your products, they wouldn’t be researching your company in the first place. People notice mistakes, and small issues can detract from your company’s credibility. Be Relevant.
  • BIZNOLOGY  |  MONDAY, OCTOBER 20, 2014
    [Companies] 26 reasons digital marketing matters to the C-Suite
    McKinsey says companies have to address organizational issues before digital can have a transformative impact on their business. 63% of CMO’s say their companies lack a cohesive social media plan (source: IBM Global C-Suite Study). 'Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Companies] 7 Reasons Your Business Needs an Automated Welcome Email
    sleek, well thought out welcome email shows subscribers your company can be counted on to deliver valuable content. Plus, a welcome email can provide information about your company or offer a new-subscriber discount. 'When someone signs up for your email list , it’s important to roll out the email red carpet and welcome them.
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Companies] Track Exactly Who’s Watching Your Videos in Emails
    If you suspect Sam from Major Company XYZ has been checking out a ton of your content, now you can confirm it! 'As online video becomes increasingly popular, the methods you can use to distribute videos are increasing too. From social media channels, blog posts, NFC tags, QR codes; there’s any number of ways to get people to watch your video.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 20, 2014
    [Companies] 15 Steps to Building a Better Facebook Contest
    That’s why so many companies run them. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Facebook
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Companies] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    households was later converted to paid circulation and is still beats such titles as Food & Wine , according to Julie Fleischer, the company’s director of data, content and media. But it was only two years ago, when Kraft split from Mondelez, that the company really started getting its act together in content, said Ms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Companies] Social selling, social business, social employees and other hype
    submit to you that it is no less difficult changing the culture of a large, established company than changing the culture of a large, established country. And for most companies, becoming a “social enterprise” will take a significant cultural change. The company culture usually overwhelms good intentions in the end.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Companies] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    And according to Forrester Research, companies using lead nurturing (one of marketing automation’s key capabilities) generate 50% more sales-ready leads — with 33% lower cost per lead. (!). But what if you have a small team? Or you’re working with limited resources? and reduces marketing overhead by 12.2%.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Companies] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    And according to Forrester Research, companies using lead nurturing (one of marketing automation’s key capabilities) generate 50% more sales-ready leads — with 33% lower cost per lead. (!). But what if you have a small team? Or you’re working with limited resources? and reduces marketing overhead by 12.2%.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [Companies] Where’s the Passion in B2B Marketing?
    ve wondered how we can be passionate advocates to people outside our companies if we don’t have close relationships or trust inside our place of work. Build relationships with the right people and companies, regardless of their timing to buy. Companies don’t buy — people do. 'Tweet I’m writing this post at Dreamforce 2014.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Companies] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    Facebook has not been an ideal channel for lead generation or thought leadership, but it does provide an excellent platform for spotlighting company culture. Demonstrating what makes our company unique is an invaluable recruiting tool as candidates seek to get a sense of a company’s personality outside of the positions available.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 18, 2014
    [Companies] Jeff Ogden of Find New Customers is a Notre Dame grad on this big day
    Monday to Friday, I’m all business – helping companies improve marketing and sales, as the President of Find New Customers., By the way, I helped a company in Russia last week improve marketing and he was very impressed with my advice. bet Find New Customers could help a lot of USA based companies too. Our new video.
  • HUBSPOT  |  SATURDAY, OCTOBER 18, 2014
    [Companies] Top Personality Traits All Managers Should Hire For
    Every company and market is different, and department leaders need to find candidates that fit in with their specific environment and goals. By learning about marketing, product, support, and everything else at your company, they become aware of gaps in your process and areas for the team to improve. 1) Coachable. 2) Curious. 4) Smart.
  • ISCOOP  |  FRIDAY, OCTOBER 17, 2014
    [Companies] Foreign Ownership will be Limited in Russian Media
    'Several big international media companies will have to sell off part of their Russian activities over the next two years. This is bad news for free media in Russia. new law limits international ownership to 20 per cent.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Companies] Dreamforce 2014: Process Is More Important Than Analytics
    This is no longer a new thought, but few companies have actually done it. By providing a drag-and-drop mobile app builder, Salesforce opens up possibilities for companies to innovate along these lines quickly, easily, and cheaply. The core technology was acquired when Salesforce.com bought EdgeSpring last June. It’s that simple. a.k.a.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Companies] Social Media Tweetable Facts
    'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  FACT] 70% of the Fortune 500 companies, have have a Facebook page. FACT] 34% of Fortune 500 companies have a public facing blog. Twitter devours 12x more.
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Companies] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    'Is your company interrupting potential clients with your digital marketing initiatives, or are you seeking their permission to share useful content with them? Although interruption marketing will always have certain advantages for companies, the bombardment of advertising in today’s society has caused consumers to tune out many ads.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Companies] 5 Marketing Takeaways From Dreamforce 2014
    Right now, companies are at a critical inflection point. New technology is allowing companies to connect with customers in ways that have never before been possible. In order to have a competitive advantage in this space, companies must construct ecosystems of connected products that work together. Connectivity -.Right
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Companies] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    79% agree that companies that do not embrace big data will lose their competitive position and may face extinction. Senior executives polled in North America said their companies were using an average of 36 different data-gathering systems and vendors. 'Marketing has become synonymous with data and analytics. Why yes, I did. Forbes) 4.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, OCTOBER 17, 2014
    [Companies] Content Marketing for Industrial Companies – Authenticity is Mission Critical
    The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today. 'Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception. This is only a content summary.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Companies] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    'At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. It has gained us awareness, leads and revenue, and it can do the same for your company (as well as you as an individual). Treat this medium as a way to showcase your company and personal attributes, not your personal life.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Companies] 5 Best Practices for Engaging a Global Audience
    Engaging today’s hyper-connected, self-sufficient buyer is a challenge for enterprise companies operating in different markets. Gather stakeholders from each major market and team in your company to develop these themes and then use them as a blueprint for your  messaging strategy in the quarter to come. Develop Buyer Personas.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 17, 2014
    [Companies] Can social responsibility initiatives strengthen a brand image AND satisfy investors?
    'More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. But will investors accept this, since many believe it is in conflict with the traditional goal of companies – to maximize shareholder wealth? This question is complicated.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Companies] Why the Best in Business Keep Looking for a Job = Even Though They Have One
    Hewlett-Packard is splitting into two companies. In fact, I was working for a company in Atlanta ( I will leave nameless) when I overheard my boss on his mobile phone boasting about me and another employee. 'Some of the smartest people in business keep looking for a job – even though they have one. Marketing looks for Mr. Right.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Companies] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    When that happens, you should take a look to see if it’d be worth it for your company to purchase. 'If you''re reading this post, chances are you already have the SlideShare basics under your belt. You''ve uploaded a few presentations. But you feel like there''s still more you could be doing with the platform. 1) Title. Include Numbers.
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