• HUBSPOT  |  SATURDAY, DECEMBER 20, 2014
    [Companies] Responsive Design: Defined in a Single GIF
    Our audiences are using mobile devices to research our companies, products, and services -- in fact, Google found that nearly 60% of consumers visit a company''s mobile website in the buying cycle. 'It''s becoming more and more apparent that mobile is an important consideration for marketers. The first step you need to take?
  • BLUE FOCUS MARKETING  |  FRIDAY, DECEMBER 19, 2014
    [Companies] 2015 Marketing Predictions Pop Culture Style by @SteveOlenski via @Forbes #SocBiz
    Back in the 1990s, Tom Peters wrote a famous article for Fast Company magazine called “ Brand You.” “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? 'Written by Steve Olenski via Forbes. Power to the People. mlstatic.com.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies] Moneyball for Sales & Marketing
    companies? companies to watch. And learn why Alcatel, Genesys, Fuji Chemical, and 500 other global companies use KnowledgeTree to get insight into. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. And with a smaller set of fans comes. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. By 2014, companies that develop an IMM strategy will deliver a 50. A major US insurance company achieved a 12 percent increase in revenue, a 52 percent increase in earnings, and saved more than $4 million a year.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. VP of direct marketing systems for a multinational bank1 Currently, companies are hard-pressed to follow the customer journey, let alone understand it. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. company’s stories come alive. The richer experience will set your company apart. time zones, communicating important company-wide or. to be seen around the whole company. Belong In Every Content.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies] Advanced Keyword Research Strategies
    The solution for these companies is to develop a deep keyword and key phrase research strategy. The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    'We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies] Hooked: How to Build Habit-Forming Products (An Excerpt)
    Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies] Marketing Automation 101: Seven Steps to Success
    Should your company embrace marketing automation? This paper provides valuable insight to help you decide, and specific tips on how to make it successful
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies] 8 Clues That Your Company Needs a New Website
    What has your website done for you lately? Are you getting the traffic, leads and sales that you expect and deserve
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    They lucidly share how you, in a tech marketing strategy, analysis or implementation role, can harness its energy for your company. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Companies] How to Effectively Use E-mail Marketing to Increase ROI
    Many companies report that the most challenging aspect of successful e-mail marketing lies in finding employees with the expertise to properly develop and implement an e-mail strategy.
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Companies] 3 Brand Publishers You Should Copy
    'Does your company create content that does not have a direct sales pitch? Do you weave SEO strategies into that content so that search engines take notice? And, do you actively use social media to amplify the reach of your content? Congratulations, you are a brand publisher—or at the very least, you’re heading in that direction.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Companies] 'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year
    Let''s take a look at what some other companies have done for charity auctions. What is your company doing during the holiday season to give back to the community? 'The holiday season is in full force -- which means planning for the coming year, holiday parties, and for many, giving back to charities meaningful to us. The list goes on.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Companies] 7 Ways to Get Non-Marketing Employees to Blog
    Many of our respondents highlighted the need for company-wide understanding of context, suggesting that as a next step, a level of healthy competition is introduced to spur on creation: “We''ve been experimenting with gamification in a new product to promote content creation and distribution. 'It’s a common pain point among B2B marketers.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Companies] 3 Ways a Pop-Up Shop Can Help Your Ecommerce Company Build Relationships
    More and more brands - ranging from established retail giants to ecommerce companies - are using pop-up shops as a mechanism to build stronger relationships with their customers. Through a partnership with the tech company Stylinity, they were able to truly connect to online and offline worlds. Focused Learning and Testing. Conclusion.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 19, 2014
    [Companies] Guest Blog: The Key to Improving Relationships with Customers Is Listening
    Survey Analytics is an enterprise research platform that gives companies the ability to listen, improve, grow, and collect feedback from a multichannel world. 'The following guest post was authored by Melissa Ridgley, Marketing Coordinator at Survey Analytics. So when we came across Ifbyphone, partnering with them was a no-brainer.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 19, 2014
    [Companies] Use Social Media to Recruit in a Traditional Recruitment Agency
    company recruiters. 'As the race for talent gets tougher and tougher, traditional recruitment firms need to adapt if they don’t want to get dethroned by freelance headhunters or 2.0 For years now, traditional recruitment agencies have changed the way they recruit to stay at the top of the recruitment services available on the market. From
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 19, 2014
    [Companies] Content Marketing Trend: “Micro-Content”
    Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. The company sent 1,193 handwritten notes to customers and posted the photos on Instagram with the hashtag # BeautyIs. The company teams up with Vine superstars like Brandon Calvillo , Dylan Blau , and Sunny Mabrey.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 19, 2014
    [Companies] Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report
    For obvious reasons, developing video is a lot easier for marketers working for large companies. For example, a shipping company could create a video of drivers dressed as elves, delivering holiday gifts to a local charity. The call to action might be to get people to sign up to join the company in a toy drive. Moving Images.
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Companies] The Secret to Success for Manufacturing Websites: Foundation Pages
    but the brochure content consists of largely static pages that answer pre-defined questions potential clients might have about a company. Building out all of the necessary foundation pages can be a project that can be accomplished in a few days or take many months, depending upon the size and scope of your company. Go check him out!
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Companies] 5 Ways to Improve Your Marketing Using Conversion Psychology
    Shortening the form field in the variation on the right by eliminating the optional “Company name” field increased revenue by $12,000,000. 'This past weekend, I went to a dueling piano bar in San Diego. What I quickly learned while watching this show was that the people performing were very talented musicians, but even better businessmen.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Companies] BYOD: A Building Block of the New Mobile Office
    The Physical Office Is Becoming an Abstract Concept As more and more companies begin to adopt an office structure that is mobile, establishing it as a business strategy (versus a perk of employment) is key. 66% of companies will adopt a BYOD solution by 2017. And this number will only grow as Gen Y continues to expand in the workforce.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Companies] 3 Ways Social Media and SEO Can Work Together
    Maximize the value of your content initiatives by dropping the URL into either Topsy or Buzzsumo to see the individuals and companies sharing it. 'The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. 10 Things I’ve Learned About SEO in 2014. Are you using IFTTT?
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 18, 2014
    [Companies] Email Marketing Helps S&S Brand Whet Its Customers’ Appetites
    The company sends at least one newsletter per month that includes a calendar of events, recipes, product news, discounts and links to new posts on Sarah’s barbecue blog, City Que. Check out the video below!). The smells were amazing!). Check out even more customers who use email to grow their business, like The Epicurean Connection.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 18, 2014
    [Companies] Why “Capitalism” must be re-branded – and how
    However, there are constructive ways that business leaders can restore trust in capitalism and their companies. Edelman Research indicates that 84% of people believe a company can take specific actions that both increase profits and improve the economic and social conditions in their local communities. The populist reaction?
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 18, 2014
    [Companies] The Problem with TV ads – They don’t tell you the real story
    Journal on his iPad every morning, which gives me the real story behind each company on TV. This company has not made a profit in nine years and is about to go into bankruptcy, according to the WSJ.! Were these insights on the companies behind these TV ads helpful for you? Plus they have new leadership in Germany.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 18, 2014
    [Companies] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
    How do B2B companies achieve this? 'Anyone with at least a decade of experience in B2B will tell you that B2B E-Commerce —  the concept of selling into markets to self-selected customers without the need for sales professionals — doesn’t qualify as a new trend. It was the next big thing back when people used AOL. Consumer Power.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Companies] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    Radiant Life Company has created a series of recipe books called “A Radiant Life Guide to Real Food.” 'If you’re an ecommerce business owner and the only conversion opportunities on your site are to purchase, “contact us,” or subscribe to an email list or blog, you’re leaving money on the table – plain and simple. The short answer is no.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 18, 2014
    [Companies] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
    Thousands of companies around the world use their solutions every day for reliable, simplified online meetings. Like a lot of successful companies, Mikogo grew very quickly, and the sales and marketing infrastructure hadn’t caught up. 'Rapid growth, lots of leads, and a busy sales team. Sounds great, doesn’t it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Companies] The key to social media success rests with HR?
    had a fascinating visit with Sprinklr CEO Ragy Thomas recently and the synaptic sparks were flying as we compared notes on how social media is progressing at some of the biggest companies on the planet. Our viewpoints were remarkably similar. There must also be a commensurate investment in change management.” Organizational design. Training.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Companies] The 4 Most Important Pages on Your Website (& How to Optimize Them)
    Here is their About page: The user likely wants to know the information about the company, and in response, he or she can click “sales inquiries” to take action. Halfway down the page, I see information about how great the company is along with an invitation to join their team: There’s more. Let''s get right into it. About Page.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Companies] How Big Data Helps To Personalize Marketing and Impact ROI
    It may or may not come as a surprise to you, but “personalization based on purchase history has the biggest ROI impact…Asked to rate the ROI impact of personalization based on the various sources of data, almost three-quarters of company respondents said that personalizing based on purchase history has a high impact on ROI.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Companies] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
    'The transition to a new year can be a perilous time for B2B marketing organizations. Sales managers, finance people and CEOs are gathered in rooms or on conference calls having tough conversations about priorities and funding for the new year. Why don’t we cut the marketing budget by 20 percent?”. What’s up with all this social media? No problem.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 17, 2014
    [Companies] Why LinkedIn PPC should be your Online Marketing Rudolph in 2015
    And if you don’t work at a company that values hot-cocoa and cookies then your work life has been just plain cold and miserable. 'It’s the most wonderful time of the year… Budget planning season! As eMagine’s PPC gladiator (pardon the Scandal reference) it’s my job to recommend the best strategies for 2015. Here’s why. LinkedIn Retargeting.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Companies] Human-to-Human Marketing: A Trend for 2015 and Beyond
    There’s no better feeling than seeing a commercial or post in any of your social feeds that just makes you say, “[So-and-so company] really gets me.”. wise man once said , “Humans don’t buy from companies; humans buy from humans, so solving for humans is every smart company’s primary goal.”. That sounds horrible, right?
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Companies] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
    Consumers today routinely engage with companies by calling them while researching products, responding to marketing campaigns and advertisements, making purchases and requesting post-sale support. 'Today Ifbyphone announced the availability of the Winter 2014 Release of our Voice360™ solution.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 17, 2014
    [Companies] 5 Steps to Successfully Build Your Company's Sales Development Efforts
    Who is responsible for qualifying inbound marketing leads and identifying new, short-term sales opportunties for senior sales executives in your company? Whether you’re launching a new SDR effort for your company, or seeking to improve its effectiveness and success in the New Year, here are five steps to get you off on the right track.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Companies] Amplify Your Business with Social Media Giveaways
    'By now, most companies are engaging their customers in some way through social media. Are you a software company that has a big user conference around the corner? The company asked for people to send in stories about their mothers, and announced it would choose 100 stories and send free flowers to the 100 moms selected.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 17, 2014
    [Companies] How Jeff Ogden of Find New Customers got one of the nicest business cards in America
    Happy Holidays from your friends at the nicest company in BtoB marketing today, Find New Customers. 'Jeff Ogden of Find New Customers  (the broken video on Find New Customers is now fixed. Check it out.)) has a beautiful business card, which has impressed so many people, including Gary Bender of Vistage. Good idea, Gary. What do you think?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Companies] The Big List of Must-Attend Marketing Events of 2015
    And like most areas of marketing, the way that companies and marketers look at events has changed dramatically in the past year. Plus, exhibiting at one of these marketing events as a company is the perfect way to showcase your thought leadership, personality, and brand. That is, after you have finalized your 2015 plans! Events. March.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 17, 2014
    [Companies] What are you doing to build your “Proprietary Audience?
    Companies need audiences to survive – before they are customers they first have to be part of an audience. ”  He defines it as ” a comprehensive, collaborative and cross-channel effort to build audiences that your company alone can access.”
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Companies] 21 Questions To Help You Define Your Content Marketing Strategy
    Content should be an asset inside your company. 'This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape. Which is totally fine because we’re here to help. And that’s OK. Strateg
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 17, 2014
    [Companies] An Act-On Conversation: Blurred Lines – What Sales & Marketing Will Look Like in 2015
    And I think that it’s very important for the teams to be completely honest about their roles and especially their goals, and then figure out how they are going to work together to hit the overarching company goal. That’s what we see in the best-performing companies. Janelle Johnson is Act-On’s Director of Demand Generation. Absolutely.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Companies] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    Many banks enable you to schedule electronic payments in advance, and many companies let you link a bank or credit card account and enable automatic payments when your bills come due. 'By Kerry Gorgone, {grow} Contributing Columnist. Think the online world can’t get by without you for a while? Place your arm into a bucket of water.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Companies] How to Make the Most Money in Your Marketing Career
    There are plenty of additional ways a marketer can increase income -- education (an MBA from a top program can change the timeline considerably), industry (technology startups may present a more collapsed timeframe), and job-hopping (changing companies is often a way to boost income) are three obvious ones. But they’re not. average ).
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Companies] 10 Lessons from 10 Years Paid Search Experience
    We found that so many companies have a very small number of ad groups and they have a lot of keywords in each one of them. We''ve seen when companies do a major catalog mailing, their search activity increases. By highlighting copy that competes effectively against other companies on the page you will gain a significant advantage.
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [Companies] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    Too many companies only focus on a part of the whole and the lack of buyer insight, end-to-end process and how the organization is aligned to the buying process are often the some of the greatest failure points in an organization. Prediction 1:  Marketers Will Continue to Struggle to Show the Value of Their Efforts and Investment. Only 2.8%
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 16, 2014
    [Companies] Another Big Reason B2B Marketing Fails: Failure to Engage
    They also buy because they feel good about the company that manufactures or supplies a product or service. Does your brand make your customers feel good and what to associate with your company? By telling the world how your company gives back through charitable donations or volunteerism. You have a great product or service.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Companies] Mending the Festering Relationship between Sales and Marketing
    'While the feud between the marketing and sales departments often provides a source of ongoing entertainment, it can also inhibit the growth of your company. As the gap between the two departments begins to close, companies will often experience considerable improvement in performance metrics and overall growth. Why it Matters.
  • CRIMSON MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Companies] Marie Hattar, CMO of Check Point: Connect, Combine and Simplify—3 Visions for Better Corporate Marketing [Podcast]
    Learn which marketing technology solutions Check Point prefers, as well as the one simple question the company asks when deciding about a new technology tool. In this Moneyball for Marketing podcast, Marie Hattar, CMO of security technology leader Check Point Software Technologies, addresses this balance. Corporate Marketing Podcasts
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Companies] 6 Tips from Potbelly’s CEO on How to Grow a Successful Business
    'As a Chicago company, we were excited for the chance to hear another Chicago company’s insights on building for success. Lewis, the former CEO and President of Sears, had humble beginnings in his home state of Texas, but those modest roots have contributed to building a distinctive company culture that just keeps on growing.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Companies] 5 Surprising Studies on What People Consider "Good" Customer Service
    5) What’s the biggest reason people stop doing business with a company? But, according to the 2010 Customer Experience Report by RightNow , the biggest reason people stop doing business with a company is due to a poor customer service experience. In fact, 82% of people have left a company because of a bad customer service experience.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Companies] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    In that capacity, I’ve helped companies in a number of verticals get more bang for their marketing buck. The point is that companies doing test-and-learn treat it as separate from the main activities like creating content, creating campaigns, rolling out campaigns. For those of you just joining us, welcome. That means fast.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Companies] How to Syndicate Content Without Getting Dinged in Search
    Each of our three company blogs has a different target persona , so we’re writing to different audiences. But we’re a sales strategy company , and all our target personas need to read some of the sales strategy we discuss, so what do we do? Another company realizes I know things!”) 'Blogs are like tattoos: you can’t stop at one.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 16, 2014
    [Companies] 5 Reasons Not to Build Your Sales Development Team One Rep at a Time
    If your company has a sales development team, you know that one of the few things that helps these sales reps get through the day is knowing that the person sitting next to them is dealing with the same challenges. Here are 5 reasons why we feel that having just one B2B sales development rep in your company doesn''t work: 1) The Team Dynamic.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Companies] How to Build Your Brand through Community Service
    That’s unfortunate, because there was a huge and under-appreciated opportunity sitting in the company’s lap. This means that companies want to create conditions where prospects regard their firm and employees as fellow cooperators. The branding trick for companies, then, is to convince prospects that they are altruists.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 16, 2014
    [Companies] Search success hinges on site speed
    Fireblade is one company that offers many of these things in one place, though there are quite a few hosting companies that offer similar services. If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. Google needs to be smart about all this.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 16, 2014
    [Companies] Get Recognized: 10 Small Business Awards You Should Enter
    'Whether your company has been around for decades or is just getting off the ground, getting a business award under your belt is a great way to build credibility and generate positive PR. Winning an award tells customers that you’ve been vetted by a third party and bested other companies to come out on top – no easy feat!
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Companies] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    We also explain why we stopped looking for a top marketing job and instead focused on growing our own company, Find New Customers , with our new business partners later in this post. If we can help a company in Russia with marketing, we can help you too. Happy Holidays from the nicest company in BtoB marketing Find New Customers.
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 16, 2014
    [Companies] Manufacturers: What are you doing to improve the customer experience?
    Customer service: Is your company obsessed with it? 'Today more than ever,  customers are expecting, and in some cases demanding, a better customer experience. These types of experiences have to start in the C suite and trickle down. Do your top-level folks really understand the needs of your customers?
  • FATHOM  |  TUESDAY, DECEMBER 16, 2014
    [Companies] Why Every Industrial Marketing Plans Needs PPC
    Can your company afford to lose these 4 competitive advantages to competing manufacturers? You don’t need contact info, and you can keep your company in the running as searchers compare your offerings to your competitors’. If your company hasn’t seriously explored pay-per-click advertising yet, now is the time to start!
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Companies] 23 Outstanding Social Media Marketing Guides
    'Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving? do that for me?”
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Companies] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    According to Social Media B2B , companies that blog generate 67% more leads per month than those that don’t. By raising brand awareness and demonstrating industry expertise, companies have been able to engage an average internet user and transform them into a committed purchaser. Simple’. So, Vlogging is big business. Get vlogging!
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Companies] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    Here''s the inside story of how our email marketing strategy evolved as our company and database grew. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of. Email Metrics.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Companies] Sales and Marketing Alignment vs. Integration, Part 3: Accountability
    On the left side, here was a company that, after two quarters, had generated over 2,000 net new inquiries and yielded, as a result, four closed deals. Now a company had an average sales price of about $250,000, a quarter of a million dollars. This blog post is an edited transcript of the third part, accountability. BILL: I agree.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Companies] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    Smart marketers know that whether you’re marketing for a B2B or B2C company, providing value (often free value!) Two of the most popular ways of promoting your company’s marketing content are social media and email marketing. Most likely you’re utilizing both of these already. But, are they intertwined? Share Links in Email Blasts. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Companies] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    Best Social Campaign – Has your brand or company effectively used social marketing as a strategy to build brand awareness or turn customers and prospects into advocates? Customer Centricity – Every company says they are customer focused. We are honoring excellence in modern marketing across 20 categories. Go for it!
  • FATHOM  |  MONDAY, DECEMBER 15, 2014
    [Companies] Consumer Brand Manufacturing Spotlight: Holiday Shopping Stats
    39% of shoppers hear about the best holiday deals by visiting a company’s website directly. 'It’s the holidays, which means, as a marketer for a consumer brand, chances are you’ve seen an endless parade of stats about the habits of holiday shoppers. Fear not. I’m not going to bludgeon you with 10, 19, or 99 more stats.
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Companies] CMO Leadership and B2B Lead Generation Lessons in 2014
    We featured inspiring leaders from global companies and gathered valuable lessons for B2B marketers. Far too many B2B companies are plagued by a common syndrome—they want to aim for technology breakthroughs and innovation but at the grass root levels, they still do things the way they have always done. Are Your CMO and CIO Married?
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 15, 2014
    [Companies] The Earnest Christmas kidnapping
    The company de-camped to the bar at the appointed time, ordered drinks and waited within the wood paneled walls of The Social to find out what on earth was going on. What ensued was an afternoon of excitement and intrigue, courtesy of Kill the Beast , a London-based comedy theatre company with a penchant for the absurd. Be ready.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Companies] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right''s phone number when I first met her. Many companies are doing content marketing to attract more of the right kind of traffic to their sites. 'Do you want to generate more leads on your website?
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Companies] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    'My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. But then the CEO of the holding company fired him. How do you execute a marketing strategy for a company with no budget? They hired me as their first VP of Marketing. My look at my email outbox.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Companies] FIOS is still the very best internet connection
    Petersburg, Florida (local cable company). The difference is clear and I don’t care what any cable company tells you. 'Jeff Ogden of Find New Customer s recently tested internet speed using the popular tool, www,speedtest.net, which is the way he measured speed while hosting Marketing Made Simple TV. Results. What do you think?
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Companies] 10 Inbound Marketing Myths It's Time to Leave Behind
    Some examples include health care, professional services, manufacturing, financial services, and software companies. 'Many things in life and business are misunderstood and under-appreciated. Professional athletes make playing a sport look easy but you don''t see the hundreds of hours of training that occurred behind the scenes. Oh boy.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Companies] My goal for the balance of 2014 – Become an expert on Likeable Local!
    We are excited about this great partnership with this great and fast growing  company in New York City, where I used to work for Business Objects in the early 1990s. This was a key company goal in 2014 – to secure a good business partner – and we got it done. Dave Kerpen of Likeable Local. ”  Hi Google.
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Companies] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    My value proposition after that became: I help companies and individuals build clients for life.” 'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. ” On His Own. ” Always Add Value.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 15, 2014
    [Companies] How to Motivate Your Sales Development Team through December Holidays
    Every year we work for the DARE home for children and the whole company signs up to donate gifts to kids in need. advise every company to take the opportunity to give back this holiday and see what it does for corporate culture and morale as it is great for our team here. Like most people, I love Christmas. Get in the holiday spirit.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 15, 2014
    [Companies] Three Ways to Rock Organic Search Results
    When someone conducts a search online and uses keywords related to your business, or searches branded terms (like the name of your company), it’s important your business appears high on the SERP (search engine results page). 'Every business could benefit from more website or brick and mortar visits. of search traffic.
  • BIZNOLOGY  |  MONDAY, DECEMBER 15, 2014
    [Companies] Brand storytelling lessons from the Serial podcast
    What kind of company are you? 'Like many people, I’m addicted to Serial , the new podcast by Sarah Koenig, which tells one story throughout an entire season. This season, its first, examines the case of Adnan Syed, who was convicted as a teenager of murdering his ex-girlfriend. Had it always been that way? This seemed weird.”). Stay with me.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 15, 2014
    [Companies] What Facebook’s Next Round of Algorithm Changes Means for Pages
    Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. What’s behind the change? In their […]. Author information.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 15, 2014
    [Companies] Up Close & Personal: The Continuous Evolution of B2B Marketing
    That’s because there’s so much more at risk – company performance/results, professional reputation, job security, other people’s job security, etc. He’s been a marketer for nearly 20 years, with an emphasis on digital marketing for more than 15 years and working with high-profile brands like The Walt Disney Company, Orbitz and WinZip.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 15, 2014
    [Companies] The 10 Best B2B Instagram Profiles
    B2B companies need to learn how to tell their stories in a visual manner. There are many blog posts that merely list the largest B2B companies on Instagram, or a seemingly random selection of B2B companies on Instagram. These are the ten B2B companies with the highest engagement rate on Instagram. Posts: 196. Mailchimp.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Companies] Lead Generation via Influencers and Experts in 4 Steps
    There are multiple opportunities with influencer development, which include: Getting more opportunities with people and companies you may have not otherwise engaged with. Step 2: Focus — Research them, their companies and their clients or customers. Do they work with companies that fit your ideal customer profile?
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Companies] 55 Fresh Ideas for Your Christmas Newsletter
    Here are some ways to get the most mileage possible out of your company’s Christmas newsletter: 1. Why not let your customers know what your company was up to in the prior year? Your small or mid-sized company definitely provides better customer service and quality than most big box stores!  'Image source. Gift Guides.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 14, 2014
    [Companies] Data Management: Essential Best Practices For Getting Started
    For example, you can form a mutually beneficial relationship with another company whereby you each share your respective first-party data. 'Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Reality Check.
  • HUBSPOT  |  SUNDAY, DECEMBER 14, 2014
    [Companies] The Hidden Cost of Multitasking [Infographic]
    For example, companies that use an automated prioritization solution increase salespeople''s talk time by 88% and better their conversion rates by 97%. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Monday morning. You''re almost ready to hit send when --.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, DECEMBER 13, 2014
    [Companies] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
    In this case, I was certainly familiar with the general notion of a maturity model, as a sequence of increasingly-sophisticated stages that companies pass through on their way to the highest level. 'I’m as fond of hearing my voice as most consultants, which is very fond indeed. Click here to see the Webinar and download the related paper.)
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Companies] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    So, for example, in that earlier post I wrote: “Be cautious with customer logos, award icons, and gushing quotes of praise for your company or product. Testimonials of this type can detract from the primary offer and create the aura of a sales pitch for your company that runs counter to the information of value the reader is searching for.”.
  • BLOG MY CALLS  |  FRIDAY, DECEMBER 12, 2014
    [Companies] Are you Missing out on these Google Marketing Tools?
    This monitoring tool is great for keeping track of what''s being said about your company and brand online as well as looking into what your competitors are up to. Reports are sent straight to your inbox when the company names or keywords you specify are mentioned online. Google Trends. Google Alerts. Google Think Insights. Read More.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Companies] How To Build A Better Email Unsubscribe Page
    This little page will either be the last thing your subscriber sees from your company, or the first step to a reinvigorated relationship. But that doesn’t work for every company or organization. 'It happens to the best of us. Maybe it’s because of a shift in strategy. Maybe it’s due to a lack of relevant content. Nah, that can’t be it.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Companies] Is Email Marketing Making a Comeback?
    Email marketing can replace more costly print or telephone campaigns, meaning that companies no longer have to pay for printing, postage costs, or extra phone lines. customer can see an offer in an email and within one or two clicks can be making a purchase on a company’s website. The short answer is: no. First thing’s first.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 12, 2014
    [Companies] Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients
    once had a technology company owner tell me he wanted to run a $26,000 ad in Time magazine, with regional distribution (to save money), featuring his black box. 'A good marketing consultant delivers solutions, implementation and results. But sometimes we have to  deliver some not-so-pleasant news to clients. Your baby’s ugly. ” 4.
  • FATHOM  |  FRIDAY, DECEMBER 12, 2014
    [Companies] Mobile Sites, SEO a ‘MUST’ for Manufacturers
    You may be thinking to yourself: My company has a mobile site; we’re all set.  'Mobile phones have become a way of life.  We found that 100% of these busy B2B professionals owned smartphones.  ” –Health Safety Equipment Manager. “I use [my smartphone] mainly for search and checking emails.” your competitors). 
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 12, 2014
    [Companies] A Fun Friday evening at Find New Customers
    3d Browing Company Annual Party. 'Jeff Ogden of Find New Customers is a divorced single man in St. Petersburg Florida, but I’ve been here long enough to have a really fun Friday evening planned; My Notre Dame buddy, Dr, David Tulsiak, is joining me at these two fun events tonight: Beers on the Pier - at the St. What do you think?
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