• FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 24, 2016
    [Companies] The Power of Customer Focus
    One time long ago, I was working for a warehouse management company called Optum Software.  It was a startup with about 35 employees.  I was a salesperson. The company was sold and I gave them my resignation.   They said ” We REALLY need that big deal with the company in Tampa.  Met the company and hammered out a deal. 
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Companies] Facebook, You’re Forgiven—5 Facebook Video Trends Brands Should Hit Play On
    Facebook video’s functionality has been growing and evolving throughout much of 2016, with the company releasing a series of updates and new opportunities to create and share video on its platform. The implications are huge for marketers, who are now tasked with navigating a relatively unfamiliar landscape on Facebook.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 24, 2016
    [Companies] This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory
    Robert and I also discuss the future of advertising, analyze AT&T’s aim to become a media company (of course), and share our thoughts on whether or not content marketing is hard to measure. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Click To Tweet.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 23, 2016
    [Companies] Amazon’s Algorithm, and 4 Other Stories You Should Read
    Lyft is mentioned by name almost 20 times throughout the story, tilting the narrative closer to a company memo than an op-ed. As ProPublica notes, it’s a brazen example of anti-consumer behavior by a company that presents itself as one of the most consumer-friendly companies in the world. Remember Conan O’Brien?
  • LEANDATA  |  FRIDAY, SEPTEMBER 23, 2016
    [Companies] Creating a Monster Sales Machine
    Every business is a little different and there’s not one way to set up a sales model,” said Kelsey Barber , the sales operations manager at Datanyze. “In fact, I would imagine that most models evolve as companies grow.”. The company is leaving no stone unturned when it comes to a sales model. As in plural.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 23, 2016
    [Companies] Personalization Without People?
    Findings by Boxever  have shown that attitudes toward personalization and privacy are complex, and there are a few reasons why many of them are so against sharing their personal information with companies. The trouble is, a lot of your customers don’t like the idea of sharing their information with you – what exactly are they so afraid of?
  • THE POINT  |  FRIDAY, SEPTEMBER 23, 2016
    [Companies] Winning B2B Email Campaign Keeps it Simple
    Sure, it may not win many design awards, and yet, in a mere 53 words, the company elegantly and concisely presents both a compelling offer and a strong call to action. In B2B email marketing , does short copy always win over long? Not necessarily. To me, this is a campaign that works. But they didn’t. And that’s a good thing. Unlock?
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Companies] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    Just by a show of hands, anybody that has website for their company, which I assume you all do, can you tie true business results to your website yes or no? So I asked earlier who has a company website and who sees true business results from it. Represent Your Company. Want to turn your website into a staffing ATM? Maybe?
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Companies] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. While this may seem a bit harsh, there is some validity to that statement. Blogs are hard work.
  • INFER  |  FRIDAY, SEPTEMBER 23, 2016
    [Companies] #GoPredictive with Infer at Dreamforce 2016
    Veteran Infer customer, Host Analytics, will be sharing how the company uses Infer and LeanData to infuse intelligence into their sales & marketing stack, which has resulted in better alignment, increased productivity, and a big boost in revenue. We’re officially kicking off the countdown to Dreamforce 2016! See you in San Francisco!
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Companies] How to Create Content for Your ABM Strategy [Infographic]
    There are different ways to spin your content to speak to a specific company or industry. Author: Ellen Gomes You’ve probably heard of  account-based marketing (ABM) by now…and you may be considering if it’s right for your organization, or already be implementing an ABM strategy. And that’s where content comes in.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Companies] Will the Era of Knee-Jerk Content Marketing Ever End?
    Molly pinged me on our company chat: I popped into Skyword’s content marketing platform to check out the referral sources for the article, curious to learn how many people were actually coming to it from Molly’s Tweet. Yet at the time of me taking that screenshot, eight people had Retweeted Molly. Probably not. Why Do We Do It?
  • KAPOST  |  FRIDAY, SEPTEMBER 23, 2016
    [Companies] This Content Marketing Stuff is Getting Complicated
    The content operations assessment helps companies analyze and evaluate their maturity according to the four phases of the content lifecycle: align, execute, distribute, and analyze. Content marketing in a nutshell: Identify the challenges your prospects and customers face. Publish high-value educational content to overcome the challenges.
  • ACT-ON  |  FRIDAY, SEPTEMBER 23, 2016
    [Companies] 7 Things You Need to Know About Optimizing for Mobile in 2016
    Optimizing for mobile search goes beyond just being mobile responsive and really forces you to understand how your users are actually using their mobile devices to engage with your company. 6. Here and abroad more users access the internet from mobile devices than ever before. Where do I start? Start testing! Review form functionality.
  • BULLDOG SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] What I Learned from Marketo’s Marketing Nation Online: Tomorrow’s Marketer
    As with most things, marketers need to evaluate their own situation and make smart choices that are right for their company. Take time for yourself; you and your company will be better for it. If you’re thinking that four hours is a lot of time to sacrifice from your long list of to-dos, you’re right. Not much has changed in a year.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] How Global Citizen Became the BuzzFeed of Social Activism
    Millennials want companies to share their values. A few weeks ago, comedian Chelsea Handler stuck her face in a bowl of spaghetti bolognese. The video was not a stint on one of her late night appearances. Instead, it was a call to action for Italian Prime Minister Matteo Renzei to pledge his allegiance to fight world hunger. PastaPolitics.”
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies] Study: How Much of Your Content Marketing Is Effective?
    companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies] Content Methodology: A Best Practices Report
    company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. for the company’s newsroom.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies] Staffing and Launching Your Content Marketing Program
    companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. robbery.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies] Content Marketing Playbook: Strategy and Roadmap
    returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. The company began with clear.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Companies] Evangelizing a Content Marketing Program
    person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? companies or digitally native media companies.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] What Does the Future Hold For Agencies and Marketers?
    “As the changing nature of marketing impacts product development, sales and company culture, closer collaboration between brands and agencies is becoming more important than ever.” They are increasingly asking agencies and holding companies to simplify and scale (across geo and platforms) at the same time.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] How To Increase Referral Traffic And Get More Leads
    Getting listed on a review website can vary depending on whether you are a B2B or B2C company. If you perform a search for “st louis roofing company reviews” there are 3 websites that you would want to be listed on if you were a roofer: HomeAdvisor, BBB & AngiesList. What Is Referral Traffic? Why Is Referral Traffic Important?
  • READYPULSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] Influencer Marketing: Get Up to Speed or Get Left Behind
    Most influencers will need to genuinely like and trust a company to endorse or promote them. An authentic endorsement from a loyal fan is what all brands strive for because it’s a strong indicator for reaching business goals. Influencer Marketing Matters. Influencers are key to making meaningful, long-term connections with your audience.
  • GREAT B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] Seven Simple Ways to Differentiate Your Company and Products
    My clients probably get tired of hearing me talk about the virtues of differentiation. But it’s usually better to remove […]. B2B Brand
  • BIZIBLE  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] 8 Roles You Need to Build an Ace ABM Team
    There is a key combination of critical components that any B2B company can use to build themselves an ABM team of aces. Not only should they be knowledgeable about ABM strategy and tuned into their team’s account-based marketing plan, but the CMO should also be the primary champion of ABM across the company. [2] The Marketing Director.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] Keys to Containing Your Marketing Costs
    How you choose to allocate funds for your marketing efforts depends on your company, industry, target audience and company goals. A lot of thought should go into the process of budgeting for marketing costs. When you are planning your marketing budget, you want to consider the overall strategy. Examine last year’s plan and metrics.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] 5 Reasons GE’s Content Goes Viral on Reddit (and Everywhere Else)
    The company gave its audience something of value—a story about a technology that could help solve world hunger—and was rewarded. When I interviewed Kellner two years ago, he talked about how the tenets of journalism had helped him build relationships and find stories throughout the company. Would his signal hold? Watch it  here.)
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] 8 Keyword Research Tools for Search Engine Marketing in China
    To ensure your company or brand names can be found quickly and easily in Chinese search engines, you have to use keyword research tools specific to China. The relevant news helps companies understand the hottest topics on that specific brand, product, or search term. Though Google is a global giant, it’s banned in China. Baidu Index.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] More Than Automating Emails For Marketing Automation
    Although marketing automation platforms (MAP) are not new as of 2016, most of us have been a part of a team or company that does not utilize MAPs to their fullest potential. If there was a Marketing Automation soiree, I’d be the host. What should marketers think about in terms of the next-level benefits of marketing automation?
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] 50 Facts about online consumer behavior not to ignore
    89% of consumers have stopped doing business with a company after experiencing poor customer service. 76% of consumers believe the customer service they received shows how the company values them as a customer. 80% of companies say they deliver “superior” customer service while only 8% of customers feel the same way ( Lee Resources ).
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] Email Design: Let’s Get Typographical
    font that clashes with your company persona might inadvertently confuse customers and distract from your message itself. For continuity’s sake, you may also wish to match your email font with the lettering in your company logo. Other companies opt to buy unusual fonts from designers to set their brands apart from the competition.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] Marketing Guru Covers: Social Posting and Targeting
    Companies think they need to target the same people, regardless of the network, but that isn’t the case. Still, B2B companies use the site to show off their human sides. While it hasn’t caught on as much as Google would like, most companies and people have Google+ pages. You need to adopt a unique strategy for each network.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] Lead Liaison Gives Customers Exactly What They Need
    Most company websites have a “search” option, allowing visitors to save time by finding exactly what they’re looking for with a search icon or search field. Lead Liaison’s website visitor tracking product and marketing automation product will track a person’s interests while browsing and searching a company’s website. Site Search.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    We’re in a high-growth era, with private companies valued at $1 billion or more growing both in number and size, and faster than any other time during the last decade. How are these unicorn companies hitting milestones that took Fortune 500 companies decades to reach? Author: Elaine Ip So much to do, so little time. Sessions.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] What Fabric Might Mean for Digital Storytelling
    For one, its founders are former high-ups at the premiere social media company. Two influential former Facebook employees are now deep into the development phase for Fabric , a digital social media integrator/journal that promises to let users compile their digital paper trails into comprehensive, online stories. Why Fabric? Why Now?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] The disconnect between social media popularity and business effectiveness
    Contact Mark  to have him speak to your company event or conference soon. By Mark W. Schaefer. A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. You can automate just about everything.” ” Reflecting on this, it’s true. What is true? You find two posts.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] How to Incorporate User Generated Content into Your Nonprofit Marketing
    Ecommerce companies have long proven how UGC can attract and convert visitors. A central pillar for successful inbound marketing is the ability to forge a trusting relationship with your prospects and members. Your members are your best advocates in encouraging your prospects to make the jump and join your organization. Alright, Sounds Great.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] 4 Steps to Get Started with Marketing Automation
    Or: your salesperson is working hard to close a particular company. Set alerts so the rep gets notified when a specific person or company visits your website. All marketing automation companies should have people dedicated to helping you use their tools most effectively. Getting new software up and running can be intimidating.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Companies] How to Engage Your Audience Using Digital Advertising
    When I search for interior designers using Google, I'm served four ads from companies trying to promote their services. But if I've never heard of these companies, how do I know which interior design company is right for me? Digital advertising doesn't have the best reputation amongst consumers. On Facebook. On Twitter.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies] How Gimlet Hacked Slack to Reinvent Its Comments Section
    Like many companies, including Contently, Gimlet uses Slack for internal communications. Members love it because they have a direct line to us in a way that most media companies don’t provide.” The internet may seem noble and libertarian on the outside, but the deeper you go, the uglier and more repressive it gets.
  • LATTICE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies] Making the Case for Predictive Marketing and Sales
    Many companies out there are asking, what can predictive do for me? Most companies know their general market universe, but have no idea which companies exist in that space, and don’t have contacts for those accounts. recent webinar with SiriusDecisions Sr. Research Director Kerry Cunningham, Infer Sr.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies] How Top Sales Reps Leverage Video to Crush Their Monthly Numbers
    Learn how to leverage video like a pro and be the number one salesperson in your company! What if you could make your sales job easier by using video intelligence to help determine exactly when to follow up with a prospect and what message to deliver? How would it feel to see your name at the top of the leader board month after month?
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies] Marketing Performance Benchmarks for Software/SaaS Companies
    Today, for marketers at Software/SaaS companies, we compiled some key statistics from both reports, creating a one-stop shop of critical insights for two important digital marketing channels. This is especially true for companies that are using ABM strategies. Let’s get right into the data. AdWords is way ahead in volume.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies] The Need to Focus on the Buyer
    hope this post is helpful to you all.  I love comments and those who share it on social media.  It would also be nice if top companies linked to me. The world is changing fast.  People are trying to grow their businesses and are looking for people to help them be successful.  million to $6.8 million. just want to help you have success too.
  • LEANDATA  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies] Dreamforce: Is It Party Time or Closing Time?
    When companies spend a good chunk of their marketing budget on parties, the main objective can be getting their hands on a list of attendees. The company is partnering with co-sponsors including DataFox , Groove and PFL to host Ops-Stars at Dreamforce at the Trou Normand restaurant a block away from the Moscone Center. Have fun.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies] 5 Proven Tips to Keep Leads Engaged With Retargeting
    This approach can work well for B2C companies who wish to target in-store buyers and event attendees. Sometimes a prospect comes to your website, finds exactly what they want, and makes a purchase. This post is not about these people. This post is about the vast majority, who visit your site a few times. This post is about these prospects.
  • VIEWPOINT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies] Three “Lies” That Plague B2B Businesses Today (Part Three of Three)
    Yes, some companies have figured out the magic formula for aligning marketing and sales--often through shared goals and variable compensation dependent on meeting those shared goals. Reach out to me if you want to talk about how to fix problems in your company. Marketing and sales are aligned. Do you agree these are lies? Principal.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies] The Art of Digital Marketing
    Filed under: b2b lead generation companies , BtoB Marketing , Business Marketing Association , Business relationships , Business Strategy. b2b lead generation companies BtoB Marketing Business Marketing Association Business relationships Business StrategyIBM donates to Seth’s charity, which is a touching event. What do you think?
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies] High-performing Marketing Teams Are 34.4x More Likely to Be Creating Personalized Omni-channel Experiences
    What did various people in various industries, various companies in various regions, do to vault themselves into such elite company? Salesforce conducted surveys with thousands of companies, categorized according to performance level, and recorded its findings. So, do you want to be the best? Supercharge Your Marketing.
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies] Why Targeted Audiences Are Important in Online Advertising Campaigns
    Use Targeted Audiences to Help Your Staffing Company. Contact our great team today to get started on working through the right online advertising option for your company goals! One of the incredibly effective features in online advertising comes in the form of detailed target audiences. Where Does the Data Come From? Not accountants.
  • CHIEFMARTECH  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies] Want to learn the truth about marketing technology stacks?
    CEB is a public firm that has worked with Fortune 500 companies for many decades on studies like this across different fields. As do the researchers at the CEB Marketing Leadership Council, who have put together the most comprehensive marketing technology survey I’ve ever seen. But here’s why you should invest that (half) hour.
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies] The Future of Digital Marketing Strategy, According to Chatbots
    Consumers watched these media companies grow up, learn new tricks, and improve their quality in a number of ways—except, it seems, for telemarketing. While far from a perfect technology, chatbots pervade the web pages of more companies than you might think, including such brands as Ikea and Disney, and most major airlines. Absolutely.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    The first task is to meet with your sales team and map out what your company’s revenue model looks like. Author: Tanya Chu What does it mean to be a data-driven marketer? How do you even get started? First, let’s talk about data. However, this data is not limited to who our leads are. But what actions should you take? Marketing Metrics b2b
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    Duration: 40:18. 7) Inbound Marketing Today: 7 Social Media Mistakes Companies Make & How You Can Avoid Them. The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. Know the feeling? The solution? Podcasts. Live-streams are] not super-rehearsed.
  • KAPOST  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies] Ask the Experts: Implementing Change to Foster a Culture of Content and Collabortion
    Because organizational change, at both mid-size and enterprise companies, is often complicated and painful. There are really three factors that lead to business transformation at a company: CEO Sets the Priority. “I love undergoing large-scale organizational changes,” said no one ever. It’s incredibly bespoke.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies] Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam
    For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. Can you believe it? September’s almost done, another year has almost passed us by, and if you are like us – the days just keep getting busier and busier. The upshot?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Companies] 5 Clever Ways to Leverage Client Feedback for More Referrals
    An NPS score is determined by sending out a single-question survey to your clients that asks: How likely is it that you would recommend our company/product/service to a friend or colleague? It’s no secret: Many agencies struggle every single day to acquire new clients. Respondents are asked to score their answer based on a 1-10 scale. Groove.
  • HG DATA  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] How Saying No Can Lead to Yes
    Much to my surprise, that small check morphed into me helping raise a mid-seven figure A-round of funding and eventually joining the company as an employee. Instead, I worked 80+ hour weeks propping up the company with sales that masked the underlying fatal and festering flaws.  We’re not being a team player. You question your gut.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon
    In a recent Fast Company profile of the company’s live-streaming ambitions, John Ourand, a media reporter for Sports Business Journal, made the point that the league may be using Twitter as a way to create an even more competitive bidding war when the contracts are up. The ability to live stream sports has been around for years.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] How to Build a Content Team
    One of the biggest mistakes a brand can make is to hire someone as part of its content team without considering whether that person is equipped to execute within the company’s larger marketing strategy. ” Editors can potentially work as freelancers if your company isn’t ready yet for a full-time hire. Writers.
  • DISCOVERORG  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] Get Ready for the TilLT Sales Development Challenge
    Sales development is now the need-to-know skill set for growth and enterprise companies. Companies with high-producing SDR teams are also ones with continued education paths and development. Moreover, 72% of SDR teams are moving to an account-based approach of targeting prospects. How to Grow Your Sales Development Performance.
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] Mi6 Agency’s Top Charts for September 2016
    Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Sources. 2016. .
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] Selling is to hunting like marketing is to trapping
    Actually, “needs” is the wrong word for it: everyone should always be closing — or learning how to develop their networks, and learning how to speak well and compellingly about your company and your products and services. Always remember: don’t forget to keep on selling. Are you a digital PR god ? It’s 2016!
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] The Truth About the ROI of Online Video Ads, in 5 Charts
    This is especially true for “known brands,” which Nielsen defines as large brands like leading car manufacturers or cosmetics companies. The size of the video player and site rankings can have a significant effect on ads run by “unknown brands,” such as niche brands and regional companies. Media ROI video
  • OPENTOPIC  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] Welcome to the World of Intelligent Marketing and Analytics with Salesforce Einstein
    Whether it’s Spotify using machine learning to give us a better music playlist, Apple using natural language processing to make Siri our digital assistant,or marketing companies using audience insights to personalize the CX, AI is truly everywhere. Marketing - Financial Services
  • KEO MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] Four Principles of Budgeting You Can Learn from Marketing Agencies
    It can be a real stress-inducer at times, especially when your industry or your company is in a state of flux. Creating a marketing budget is a difficult task at best. But the budgeting process can be controlled. Let past budget items guide you, but not restrict you. Use that information as a starting point for your new marketing budget.
  • RADIUS  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] How To Improve Campaign ROI With Predictive Lead Scoring
    Say you’re a paid acquisition manager at a B2B telecom company, and you have a $50,000 budget for a campaign to create demand for a new subscription package. Half the money I spend on advertising is wasted; the trouble is I don’t know which half. Predictive Lead Scoring in Practice: How to Identify Your Best Channels. Campaign Round 2.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] How To Be a B2B Marketer At Dreamforce 2016
    The B2B Marketing Champions Lounge , sponsored by leading B2B companies, will be ready and waiting for B2B marketers like yourself. Carve out some time in your schedule for the expo hall, pick up some swag, and glean some valuable business knowledge from experts at these great companies. 4. The B2B Marketing Champions Lounge.
  • THE POINT  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] When & Where Should B2B Companies Outsource Marketing?
    And syndication is a great complement to other inbound strategies like SEM and Social Media, by helping to ensure that qualified prospects who are out there researching a particular category, for example, find and engage with your company. That doesn’t mean that every company should hire an agency like Spear. Where will content appear?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] Tips on how to use LinkedIn for Better Lead Generation
    In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. For example, company pages that don’t reflect the brand or are just another place to post social media updates – the same as you would on Facebook. development?
  • PUREB2B  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] Pure Incubation Makes Inc. Magazine’s 5000 List for the Third Straight Year
    Magazine as one of the fastest growing privately held companies in the U.S. 5000 list, an elite ranking of the country’s fastest-growing private companies. Melissa Chang, CEO of Pure Incubation attributes the company’s success to two things: “First are our employees who are the heart and soul of the company. million.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] 4 Marketing Lessons for the Staffing Industry from Apple’s iPhone 7 Launch
    Are you creating a Facebook event, sending an email reminder or publishing an article about this event on your company blog? What do people want from your company? No doubt you’ve seen the headlines regarding Apple’s big iPhone 7 launch event, and the new features the phone will boast. You need to build up excitement before an event.
  • LEAD LIAISON  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] How to Run a Webinar: Define Your Invitation and Registration Process
    In the diagram above, the steps in green require your company to create email content for each step. This can be a relief to most companies. This is the fourth installment in the series How to Run a Webinar. You’ve picked your ideal webinar service provider. The next step is to define your invitation and registration process.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] Activate Your Fanbase With User-Generated Content
    TeeFury’s emails showcase photos of happy customers wearing the company’s apparel: To give your subscribers an extra push to submit, you can hold a contest, with a gift certificate or other prize going to the most creative submission. In the digital era, everyone is a content creator, and that’s great news for marketers.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] 3 Ways To Create Content That Converts
    It’s different across industries, companies, and personas, but if you speak with enough people, you’ll have a good stable of buying triggers to rally your engagement content around. The pressures to build a solid Demand Generation Strategy that is perpetual with content marketing that converts is high. One piece to rule them all. Engage?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World
    Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. This year was no different. Like I said, the line-up was no joke. In
  • VIDYARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The personalized thumbnail showing the viewer’s name on a mug led to open rates 10 times higher than the company’s average. Example of video personalized for recipient named Katie Watson at company Keyboardly.
  • SYNECORE  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] 3 Inbound Marketing Insights from the State of Inbound 2016 Report
    Moreover, nearly one-quarter (24%) of survey respondents named “outbound marketing” as their company’s primary approach to marketing. It’s that time of year again. The eighth installment of HubSpot’s annual State of Inbound 2016 Report was recently published by the Boston-based inbound marketing automation software provider.
  • TYPE A COMMUNICATIONS  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] Does Your Marketing Culture Embrace Change Management?
    Whether it’s a detour on your way to work or restructuring an entire company, few people take change in stride. September 20, 2016 by Carla Johnson Change never comes easy. read more. Change Management Carla Johnson Type A Communications
  • ACT-ON  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] Your Audience Called. They Say You’re Fired.
    If enough of them opt-out (or “emotionally unsubscribe” as some email marketers put it), then you’ve got a deeper problem: Lots of content your audience doesn’t care for, and too often company-focused. It was just the CEO talking about his views of the company. ” – Zig Ziglar. Sounds like a nice philosophy, right? Now what?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Companies] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. Organic (non-paid) search is the largest single source of visits for most B2B websites. These are often your best leads.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 19, 2016
    [Companies] How Database Management Software Is Encouraging Collaboration for Global Enterprises
    Due to the increased need for collaboration, many companies are turning to the cloud. Today, business is a global endeavor. Even local businesses often rely on distributors, investors, and clientele from countries across the world. In fact, about […]. Big Data Marketing Data Quality Management Database Marketing
  • CONTENTLY  |  MONDAY, SEPTEMBER 19, 2016
    [Companies] 3 Gaming Trends About to Take Over the Media World
    Once gaming companies noticed that let’s players were getting millions of subscribers, the Let’s Play medium became a lucrative form of promotion. Eventually, other companies to see the value. Some people tend to think of gaming as a niche hobby. But I always felt otherwise. Influencer marketing. Live streaming.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, SEPTEMBER 19, 2016
    [Companies] History of Marketing Technology and What's Special about Journey Orchestration
    It’s really difficult to retrofit old systems with new technologies, which is one reason vendors like Oracle and IBM keep buying new companies to supplement current products. I delivered my presentation on the history of marketing technology last week at the Optimove CONNECT conference in Tel Aviv. 3,000 BCE) before that.
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Companies] Emotion Drives the Bottom Line – @KevinBrandall Discusses #SocialEmployee Advocacy with @WhartonFoA on Marketing Matters
    People trust everyday employees more than they trust a company’s executives. Is social employee advocacy good for your brand? look at current data certainly indicates it is. Consumers engage with employee-generated content at a much higher rate than they do branded content.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 19, 2016
    [Companies] Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)
    If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 19, 2016
    [Companies] Webinar Highlights: How to Align Sales & Marketing
    It’s why we wrote the book on it, and it’s how breakthrough companies are finding an edge […]. If you didn’t attend our webinar, How to Align Sales & Marketing, you can view the replay here (no registration required!). We know that sales and marketing alignment is a big issue to today’s B2B marketers and sellers.
  • TONY ZAMBITO  |  MONDAY, SEPTEMBER 19, 2016
    [Companies] Why Context Is More Important Than Content In Marketing
    This is especially true for companies organized by product lines with overlapping customer segments.  Workspace by Universal Icons. The transformation to a digital economy has shifted behaviors considerably in the past decade.  As a for instance, people today have no more than a 7 to 10-second span of attention when online.  Context Connects.
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Companies] What is Nurture Marketing? Pt. 1 – The High Level
    Inboxes continue to be the most personal way to reach individuals with 68% of companies rating email as a ‘good’ or ‘excellent’ Return on Investment, according to Econsultancy. I’ve been writing quite a bit about marketing strategies in the past few weeks. Transformational Marketing. Integrated Marketing. Are they interchangeable? Blog Feed
  • KEO MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Companies] How B2B Businesses use Influencer Marketing
    You have probably heard the term “influencer outreach” many times and you probably know that the main purpose of influencer marketing and outreach is to align your company with the influencer and their network. Being a part of the influencer’s network can boost your company’s exposure and lead-generation. KEO Marketing
  • BIZIBLE  |  MONDAY, SEPTEMBER 19, 2016
    [Companies] 4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them
    This isn’t too much of a problem for smaller companies that may just be using a few campaigns on a few different platforms. With the right tools, the general concept of calculating the ROI of paid media is pretty simple. If not, you can go to the paid media channels to get specific cost data and do the math in a spreadsheet.
  • LEANDATA  |  MONDAY, SEPTEMBER 19, 2016
    [Companies] Alignment, Reporting and Myths
    Alignment is even a sacred principles in the Account-Based Marketing movement — where companies focus their efforts on their best-fit prospects with highly personalized outreach. Maybe it helps the company to have that internal dialogue. But many companies get in trouble because they skip that last part about attribution.
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Companies] MarTech Europe preview: here’s what to expect in 6 weeks
    Jason Heller , the global lead of digital marketing operations & technology at McKinsey & Company, will show you how to acheive personalization at scale with the integration of multiple platforms, a bespoke customer data platform, and dash of data science to power decision-making. e.g., machine learning. Accountability through data.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 19, 2016
    [Companies] Managing Your Newsletter Email List:5 Must-Do’s
    Because I have a content writing services company that sells products and services online, I utilize an online shopping cart. When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Creating a newsletter email list  is no exception. spreadsheet, or .csv Have questions?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 19, 2016
    [Companies] How to Rock the World of Events and Marketing Automation
    Did you know that 82% of marketers cannot quantify the data that is collected from attendee interactions at their company events? That leaves only 18% of marketers that are actually utilizing event data to its full potential. The good news is we can flip this equation by using event and marketing automation together. That’s powerful.
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