• FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 20, 2014
    [Companies] Good stuff happening at Find New Customers!
    contact-form] Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Business Marketing Association , Demand Generation , Find New Customers , Florida , Management best practices , Marketing , Marketing ROI. 'Bringing the Business Marketing Association to its first Florida chapter, in Tampa, Florida.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 20, 2014
    [Companies] Before & After: 11 Brands That Gave Their Slogans a Makeover
    “Heck, You Don’t Even Need a Fork” wasn’t a successful slogan for the Sara Lee Company, which has since been absorbed by Hillshire Brands. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. ” from Wendy’s. 1) Denny’s. 3) FedEx.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Companies] How Responsive Web Design Works [Infographic]
    As a result, companies who have responsive websites generate more leads and maintain a widening competitive advantage over companies that don''t. 'It''s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. Check it out. Design
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 19, 2014
    [Companies] 8 Opportunities for Quality Conversations in Inside Sales
    Other tips for voicemail are: naming other colleagues within the prospect''s company that you''ve spoken to, and mentioning how you can help overcome an obstacle you know they have. After all, they work for your prospect’s company! Inside sales reps have the same imperative: maximize time by qualifying prospects creatively.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Companies] Unique Ways to Build Your Email List
    Videos – Videos are a great way to show off your products, service or company, give advice, and attract new visitors in various ways. 'Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. So far, so good. Don’t know how to create one? ” post.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 19, 2014
    [Companies] These 5 Facebook Strategies Will Prepare Your Business for the Holidays
    'It’s September and my company, ShortStack, already has a couple months of planning for the holiday season under our belt. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. Too soon? Why isn’t the case the same for small businesses? While it’s true, big … Continue Reading.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Companies] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    And please note that the nicest company in B2B marketing today, Find New Customers , has NEVER sued a client, which at least one other demand generation agency has. We connect members with the kind of knowledge, people and programs that make achieving their companies’ objectives more efficient and effective. What do you think?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Companies] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    And please note that the nicest company in B2B marketing today, Find New Customers , has NEVER sued a client, which at least one other demand generation agency has. We connect members with the kind of knowledge, people and programs that make achieving their companies’ objectives more efficient and effective. What do you think?
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 19, 2014
    [Companies] Interesting Infographics: How C-Suite Leaders Spend Every Minute of the Day
    The International Center for Management and Organization Effectiveness surveyed 267 executives from companies such as Adobe American Express, AT&T, Bank of America, Boeing, BP, Delta, DHL, Federal Express, GE, Google, HP, John Deere, Johnson & Johnson, Kelloggs, Motorola, Rio Tinto and Twitter. Please share your thoughts below.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 19, 2014
    [Companies] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)
    'Editor’s Note: Jay McBain is Chief Marketing Officer for ChannelEyes , a young company that’s reinventing the way vendors communicate, educate, and engage with their value- added resellers and channels. If I were running channel partnerships at a company, how would I approach this? JAY : Well thank you, Atri. This is critical.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Companies] Welcome to the New Sales Process: How to Let Content Do the Selling
    For growing companies, content is a vehicle for scaling your expertise and reaching more prospects with fewer resources. Consumers want to buy from people, not companies. Forming meaningful relationships with a wide audience is a difficult feat for startups or growing companies. If there wasn’t a need, you created one.
  • FATHOM  |  THURSDAY, SEPTEMBER 18, 2014
    [Companies] 3 Takeaways for B2B Marketers from Content Marketing World
    Often times B2B marketers fall into the trap of viewing their audience as companies and not as actual people buying their products or services. Producing great content is important to B2B companies, and in order to do so you must be seen as an expert in your field, be a trustworthy source and connect with buyers on an emotional level.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Companies] How to Give a Performance Review: A 3-Step Action Plan
    Reviews encourage people to play by the company rules, stop bad habits, set priorities, and clarify accountabilities owned by the sales rep versus the manager or the firm. Sales managers must make both company and industry-wide ethical standards clear. 'This post originally appeared on the Sales section of Inbound Hub. Stop groaning.
  • CRIMSON MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Companies] Peter Isaacson, CMO of Demandbase: Why You Have a Bad Relationship with Sales—and What to Do About It [Podcast]
    That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. Peter Isaacson is the CMO of Demandbase, a B2B marketing technology company focused on advertising and website personalization. '“How is your relationship with Sales?”
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 18, 2014
    [Companies] Why Small Industrial Manufacturers Aren’t Publishers
    'Yep, it’s true that many people and companies have become “publishers.” ” Yes, lots and lots of manufacturing companies create all kinds of really good content. You see shrink wrapped pallets waiting for pick up by the freight company. get it. They’re manufacturers.” don’t deny it.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Companies] 4 Tips from Silverpop on Creating an Incredible Customer Experience
    Marketing Should Own the Customer Experience Bryan Brown of Silverpop started his talk by asking the audience who they thought “owned” customer experience at their company. Here are four highlights from the syllabus for those of you who couldn’t join us in class. Calls of “sales!” and “support!” Marketing.” But what about the other 97%?
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 18, 2014
    [Companies] IMTS 2014 Stats and Highlights
    2,035 companies exhibited. There were a lot of students who visited the show and they asked excellent questions at the booths such as, “What does your company do?” 'Rachel Kerstetter, PR Engineer. Read the Press Release Here ]. higher than 2012. Exhibits covered 1.282 square feet. ” “How does this machine work?”
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Companies] 9 Reasons Your Emails Get Rejected
    Your audience doesn’t need emails about how you’re remodeling your building, or how your company recently celebrated its fourteenth month in business. As with dating, a lot can go right in an email. The person you’re currently sharing your message with might just be the perfect customer for your brand. You bored them to death. Again.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 18, 2014
    [Companies] 3 Lessons for marketers from the Ray Rice affair
    My expertise is in marketing and technology, and I must say that there are some lessons for companies that should not be ignored. Outsize companies suffer from outsize expectations. 'By now, the free world has become privy to the awful video of Ray Rice ‘s lowest moment, when he leveled his then-fiancee. Think about this.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 18, 2014
    [Companies] In Content Marketing, every word matters. Thus Buyer Personas matter!
    If your company is looking for a very well-connected award winning BtoB marketing expert, just fill out the form below. 'In order to use the right words in Content Marketing, buyer personas are essential. There is a great post at the Buyer Persona Institute by Adele Revella, a good friend of mine, entitled. Surveys are not buyer personas.
  • ENGAGE  |  THURSDAY, SEPTEMBER 18, 2014
    [Companies] Why Context is Bigger Than Content
    Charney used a few of Progressive’s popular “Flo” commercials—of which the company has made about 100—as examples. But the Flo campaign is just one of many ways the company engages customers. And they must find it useful, because they pay the heavy freight; one company, Rockwell Automation, sent 23 people to this year’s event.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 18, 2014
    [Companies] Would you rather have a lot of stuff or a lot of time?
    About 15 years, ago, my hard-charging company moved several divisions to the Southeastern U.S., About 15 years, ago, my hard-charging company moved several divisions to the Southeastern U.S., 'I have this exceedingly cool friend. He’s young, bright, handsome and hip. In other words … everything I am not. ” He asked.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Companies] The 3 & 5 of Winning Drip Marketing Campaigns
    The strategy can be different for each company depending on industry, goals, budgets, products, size of market, and a host of other things. Avoid the temptation to use “company-speak” and/or to push a particular agenda onto your audience. Because if you don’t, there are umpteen other companies that will. MarketingSherpa says 5.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Companies] How to Actually Be Productive While Working From Home
    For many modern marketers (myself included), working from home every once in a while is a luxury that our respective companies afford us. 'Working from home is awesome. right up until the cat throws up on your computer. But it''s hard to say which environment actually allows us to be more productive: the home office or the office office?
  • VIDYARD  |  THURSDAY, SEPTEMBER 18, 2014
    [Companies] 6 Tips for Working With a Video Production Company
    Even for savvy marketers, it isn’t necessarily easy to seek out a video production company that’s exactly right for you or your brand, and if you haven’t worked with a third-party on video before you might be wondering what it’s like. So finding a reputable video production company is a very crucial first step.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Companies] Generous Giving on the Green at the Fathom Education Golf Outing
    Our event sponsor was Greens Towel , a company that makes sensibly priced, super-absorbent golf towels. Company News Core Values Higher Education Nonprofits Uncategorized higher education 'Fathom Education is proud to announce that the first annual Giving on the Green charity golf outing raised nearly $3,000! Pasta Co. The Champions.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Companies] Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
    Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. We were able to provide new ideas based on our pool of experience and what we knew was working for other companies in the tech space.”.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Companies] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
    Although the fundamentals of inbound marketing haven''t changed, the tools companies use to get found online have. What is the biggest mistake companies make when they try to get found online in 2014? 'A lot''s happened in the marketing world in the last few years. Where do these changes fit into your inbound marketing strategy?
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Companies] 5 Tips in Building a Great Website in BtoB Marketing
    When your salespeople leave a message and give a company name, the prospect is more likely to visit your website than to call you back. One young software company in the Boston area has hidden all their content and shares it via email. Today, your website is more important than it has ever been. This is a big mistake.
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Companies] How to Avoid Customer Service Disasters
    'We have all had those truly horrific customer service experiences where we’ve called to ask a simple question or get a minor problem fixed and have hung up the phone baffled, angry, and with a negative view of the company we just interacted with. The post How to Avoid Customer Service Disasters appeared first on Ifbyphone.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Companies] Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)
    believe many companies have invested in content marketing with good intentions, meaning they understand it’s a longer-term investment. Many companies who have prioritized content marketing are generating warm leads at a fraction of the cost of their competitors and peers. We’re such an impatient lot. They face The Dip and move on.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Companies] Blogging Tips: Unique Ideas to Boost Your Blog
    If you do this for companies and brands that you trust, it can genuinely be a help to readers who may be looking for recommendations. 'I feel like we hear a lot of the same blogging tips over and over again. Here are a few ways that you can get new (and old) eyes on your blog and keep them engaged. Back Up Your Facts with Links and/or Data.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Companies] 2 Steps to Develop Your Social Recruitment Strategy
    Time to start developing your social recruiting strategy and mastering this discipline whatever the size of your company and its recruitment budget. Remember 'You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Companies] How Should I Segment My Database?
    Company size. By firmographics (job title, company size, industry, etc.). Keep in mind – these are just sample segments, to give you an idea of the possibilities you can explore with marketing automation: Buyers from a specific industry who have visited your company website in the last 60 days. How Should I Segment My Database?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Companies] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    It seems that most companies now are at least considering doing a blog. Here are a few good reasons you should consider a blog for your company: Websites are mostly static  - Once a contractor has been to your website, why does he need to go back? 'For those who follow me on a regular basis, you know I’m a big supporter of blogs.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Companies] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    It seems that most companies now are at least considering doing a blog. Here are a few good reasons you should consider a blog for your company: Websites are mostly static  - Once a contractor has been to your website, why does he need to go back? 'For those who follow me on a regular basis, you know I’m a big supporter of blogs.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Companies] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
    We wanted to help companies get off of the sidelines and into the game. The way we saw it, eight years ago, was that the problem companies had was not a lack of great marketing tools. The challenge was that pulling them together was a daunting task, and many companies just didn''t have the time or resources. There were many.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Companies] The changing role of the CMO - HubSpot Inbound 2014, Tuesday 16th September
    They should be the only person within the company with a holistic view on where a customer is - and be responsible for keeping everyone aware of that (clearly - without too much detail). What inbound allows companies to do is to gain leverage in a different way. Instead of outspending, companies can "out-think, out-tech and out-help".
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Companies] 3 Tips to Reduce the Workload on Social Media
    With high volumes of incoming mentions, companies can’t see the forest for the trees and fail to be productive in a tough working environment. 'Running your social media presence is often very hectic and take up a lot of time. Sofie is Community Manager at Engagor.com. Her work has been featured on Social Media Today.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Companies] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    Your company is filled with subject matter experts (SMEs) and brand ambassadors who are uniquely qualified in various areas of the business. Methods for doing this will be based on things like company culture and size (even geography – a reward in Iceland may be quite different than one in Arizona). Maybe even a lot of it. Now what?).
  • INTEGRATED B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Companies] Marketing fights Sales – and everyone wins!
    Ask the question of any attentive marketing student and they’re likely to reel off a description that somewhere, somehow, involves increasing demand for the company’s products. But marketing is also about managing demand, too, which may actually require reducing demand – or moving demand away from particular products in a company’s range.
  • AVITAGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Companies] ralph lauren for womens paul fergus
    Rafael Nadal is usually a world champion presents itself his game whose lifestyle and dedication reflects the of our own company and this campaign. a public company for auction on TSX Venture, since May 2009, at the same time the principle Financial Officer of EG since August 2003. William G. Uncategorized Christian Louboutin uk
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 16, 2014
    [Companies] HubSpot Jumps into the CRM Marketplace
    The news was the climax of the founders’ keynote at the company’s annual Inbound Conference, which has yet again doubled to reach 10,000 attendees. Another feature goes a step further and provides finds data on other companies that are similar to a current prospect. Can a HubSpot service offering be far behind?
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Companies] How CMOs Can Make Big Data Relevant to the Sales Team
    You would think that with all of this information and transparency, it would be easier than ever for companies to understand and influence customers through technology marketing. 'Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” Fast forward to the present. Begin With a Pilot.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Companies] HubSpot Reveals New Tools to Accelerate Sales
    Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”. 'With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. big time-saver.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Companies] How to Use B2B Marketing to Propel Rapid Sales Growth
    The topic of the podcast is How CMOs of High Growth Companies Can Achieve Rapid Scale. Naturally, as a former CMO of, and current service provider to, high-growth B2B companies, this subject is very important to me. 'I just listened to an interesting podcast featuring my old colleague Heidi Melin. Drop the timid approach.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 16, 2014
    [Companies] Want to grow your sales? Stop selling!
    If your company is looking for a very well-connected award-winning BtoB marketing expert, just fill out the form below. 'This is one of the most common advice I give to businesses. To sell more – stop selling. ”  Customers loved it. Start helping and stop selling and watch sales grow. What do you think? Love comments here.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Companies] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    Furthermore, 67% reported they would buy a product or use a service from a company that gives them a positive mobile experience. 'The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Mobile is The Fastest Growing Niche. Smartphone Use Continues to Grow. Larger Screens. to 10.1
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Companies] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    But what is missing from these networks is the ability to target specific people: decision-makers at companies and in industries that I am trying to tap into, and reach out to them directly. LinkedIn offers you the ability to target a company specifically by name. How is this any different from Google? higher CTR compared to ads.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 16, 2014
    [Companies] My 4-Step Process to Marketing Research for Content Creation
    Many B2B companies producing content on a regular basis simply don’t have time to produce their own facts and figures. 'If you’re a content marketer, you know how important it is to produce interesting and relevant content. That’s why B2B content with statistics in headlines often perform better. The problem? What would they be interested in?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Companies] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    'This blog post is off to a good start because you’re currently reading it. Many folks may have already liked it, tweeted it and shared it with their social networks without even reading the first sentence. Shocked? It’s more common than you might think. You may have even done it yourself. Facebook Post Engagement Stats.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 16, 2014
    [Companies] Are there naked photos of you online?
    'If you’ve discovered revealing photos of videos of yourself online, here’s what you do next: Call a Lawyer Immediately. While there’s no guarantee, the quickest way to remove incriminating, erotic, or revealing photos of a sexual nature is through the sort of saber-rattling only a lawyer can muster. It’s certainly worth it.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Companies] Three Major Challenges of Influence Marketing for Businesses
    Raymond is a corporate trainer and is regularly invited to give lectures and training workshops to companies and organizations. '(Disclaimer: This blog post is not sponsored, and my participation to this study was not remunerated or compensated in any time. m just sharing it for your information.) Social Media Influence
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 16, 2014
    [Companies] Marketing without buyer personas is like taking a roadtrip without a map
    'That tweet came from a marketing company called Moveo and they are so right. According to a recent post at The Buyer Persona Institute, 4 4% of companies say they have buyer personas, but almost 9 out of 10 don’t use them effectively. One of the biggest mistakes companies make is not looking to trained buyer persona experts.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Companies] Marketing Your Multi-Product (or Multi-Division) Brand
    For example, if you’re a consumer packaged goods company (CPG), the brand managers for each of your products are probably working with multiple agencies – one in charge of creative, another managing your go-to-market strategy, another for press releases (note: all of these agencies are responsible for regularly wining and dining you).
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Companies] 5 Ways You Can Add Social Proof to Your Landing Pages
    Place these quotes below the form or under the image on your landing page, and boost credibility by including a photo, name, company, and job title along with their quote. On Twitter, you can track mentions of your offers, products/services, or company with a third-party tool like Social Inbox. Would you believe me? 2) Case Studies.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 16, 2014
    [Companies] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
    More so, in large organizations where the absence of a framework, company policy and corporate discipline can result in complete chaos. 'In the words of men who have understood human emotion and behaviour like few others, you can and should throw out the rulebook.   “Know the rules well, so you can break them effectively.”  ? Dalai Wake up!
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 16, 2014
    [Companies] 10 Things B2Bs Should be Doing on Twitter
    Position your company as a thought leader. If someone on Twitter mentions your company in a tweet–good or bad–you need to respond in real time. Companies post links to their latest press releases, eBooks, blog posts, acquisitions, and product announcements. My customers don’t use Twitter.” Twitter is for teenagers.”
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies
    The post How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. 'I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. No surprise there! This is only a content summary.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] How to Gracefully Terminate an Employee
    Do: Follow company policy. Clearly define next steps, clarify the effective date (in many companies this means immediately), communicate severance, and identify who will accompany the team member to their desk. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] Quantifying the Value of Social Media Engagement in B2B Marketing
    Performers” from all other companies. companies rely on more than one. and the company culture) value most. Gleanster benchmarks best practices in technology-enabled business initia- tives, delivering actionable insights that allow companies to make smart business. Entire content © 2012 Gleanster, LLC. terms of use.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] Moneyball for Sales & Marketing
    companies? companies to watch. And learn why Alcatel, Genesys, Fuji Chemical, and 500 other global companies use KnowledgeTree to get insight into. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. And with a smaller set of fans comes. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. By 2014, companies that develop an IMM strategy will deliver a 50. A major US insurance company achieved a 12 percent increase in revenue, a 52 percent increase in earnings, and saved more than $4 million a year.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. VP of direct marketing systems for a multinational bank1 Currently, companies are hard-pressed to follow the customer journey, let alone understand it. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. company’s stories come alive. The richer experience will set your company apart. time zones, communicating important company-wide or. to be seen around the whole company. Belong In Every Content.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] Advanced Keyword Research Strategies
    The solution for these companies is to develop a deep keyword and key phrase research strategy. The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] 8 Clues That Your Company Needs a New Website
    What has your website done for you lately? Are you getting the traffic, leads and sales that you expect and deserve
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] Why Content is the New Sales Call
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] 3 Ways Marketing Automation Is Good for Your Business
    Marketing Automation Fuels Growth Anyone running a company knows how there is always something that needs to be done, especially when you’re trying to grow your business. 'At this point, most marketers have heard the term “marketing automation” and the way it can positively impact businesses. Email marketing and nurturing campaigns?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    top-down approach is much more effective: Research higher level contacts on LinkedIn, read company blogs, and be active on other social media outlets to examine your prospects’ roles, interests, pains, and needs. You already know that the prospect has some interest in your company; they came to you for a reason. Mass email marketing.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] 4 Cool Employee Contests to Help Boost Sales
    Team trip Does your company have offices in various locations? 'Remember back in high school when there was a pep rally before the big game? The whole school turned out to show their team spirit and support for the team. What if you could pump that kind of enthusiasm into your business to boost sales ? ” 2. Get the VR Buzz.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] Is Content Marketing A Sustainable Marketing Strategy?
    Mark replied that it is exactly this challenge that confirms we are in content shock because this realization is causing an arms race where only the biggest, most well-funded companies will win. ROI is possible even for smaller companies. The panelists were Mark Schaefer and Marcus Sheridan. ” So first, the context. Always has.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] How to Win at B2B Video Marketing
    'Author: Evy Wilkins When marketers were first experimenting with video, there was a mad rush to produce as much of it as possible – companies of all sizes invested tremendous resources into all sort of video assets. Align Video Marketing with Your Funnel. Use Video to Expand Your Reach & Create Awareness. Think : Entertain & Entice.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    If your company is looking for a very well-connected award winning BtoB marketing expert, just fill out the form below. 'I’ve been running Find New Customers for five years. And since that time I’ve been blogging regularly and I’ve been quite active on social media too. We won a handful of clients too. What do you think?
  • CHRIS KOCH  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] Why Can’t Companies Be More Like the Iroquois?
    Why Can’t Companies Do This? So the obvious question becomes, why can’t companies cooperate like this? m guessing you’ve experienced the same thing at some point if you’ve ever worked in a big company (or maybe a small one, too). They don’t want three different calls from three different sales areas of your company.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] 6 Essential Social Media Lessons From Top Executives
    'Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. After all, there are some major benefits to doing so -- an improved company reputation and increased consumer trust, among others. 5) Have a Bio Page on Your Company Website. Ready? Social Medi
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    For the past five years, Internet marketing software company HubSpot has published findings from its annual survey on marketers'' challenges, priorities, tactics and results in its " State of Inbound Marketing " report. More than 80% of companies with an annual marketing budget below $25K are practicing inbound. Start With The Numbers.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] Professors Share Observations on the State of B2B Marketing
    Too many marketing activities are siloed from the top-level business objectives of a company, and are not measured against metrics that others in the company care about. It was an esteemed panel of professors, including: Barbara Kahn , Patty and Jay H. Eric Bradlow , K.P. Jeffrey L. What will you teach my future employees this year?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] Three implications for Big Data and your marketing department
    'Walking through the airport, it seems that half of the wall advertisements are for companies selling consulting services to get our arms around Big Data. Walking through the airport, it seems that half of the wall advertisements are for companies selling consulting services to get our arms around Big Data. That might be awkward.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] How Data Science Is Transforming Sales and Marketing
    insurance fraud now costs in excess of $80 billion a year, but companies employing predictive analytics for fraud detection significantly reduce their losses. It would also mean that sales forecasting could evolve from the dart-throwing exercise that it is at most companies today. 'What in the world is data science? 
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    2) Your Company’s Name as Your Username. 'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. One day Facebook doesn''t have hashtags, and the next it does. The next week, Twitter has a completely redesigned profile layout. After that, Pinterest unveils promoted pins.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] The Most Important B2B Marketing Metrics for CEOs
    B2B Marketing: How accounts payable company’s new process increased Marketing’s contribution to revenue 1,300% [MarketingSherpa B2B Marketing case study]. 'Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. On the pipeline? On revenue?
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Companies] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    This means companies using YouTube to build their subscriber base will now have to upload their content to yet another network rather than simply sharing the YouTube link to their Facebook feed. While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 14, 2014
    [Companies] Power to the People: @TheEconomist Interviews @CKBurgess on the Growing @SocialEmployee Revolution #SocBiz #EmployeeAdvocacy
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Please check out @SocialEmployee media buzz!
  • HUBSPOT  |  SUNDAY, SEPTEMBER 14, 2014
    [Companies] The Best Voicemail I Ever Received. Was Just A Voicemail
    When I was looking for a service that could offload some of my IT administrative duty, I sent an email to a prospective company asking a few questions. Sure, if Darren had simply answered my questions via email, it’s possible I still would have ended up buying from his company at some point. sent him another email. Be curious.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 13, 2014
    [Companies] What I’ve Learned about Hiring from my Alma Mater
    I was working for a large business intelligence software company. 'Good Hiring Lessons from college football hiring mistakes. My alma mater, Notre Dame, has made many, many hiring mistakes – including two terrible football coaches, Gerry Faust, and Tyrone Willingham. Even the best make mistakes. Experience is vastly over-rated.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Companies] 11 Lesser-Known LinkedIn Features You Should Be Using
    This video will show you how to use it: For your business: 7) Create a company page, Use the Showcase Pages & Review Your Analytics. Registering and maintaining a company page is an incredible opportunity for businesses that not only to recruit the best, but also establish a thought leadership position in their industry.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Companies] 6 Handy Resources to Help Solve Your Biggest Content Creation Problems
    Fictional representations of your ideal customers can help you nail down key details about your company’s perfect customer. After your company has closes a new customer, the next step is delighting them so they become promoters of your brand. As with any new project, you''re bound to run into an obstacle or two. Try this.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Companies] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Companies] 6 Tools That Make Collaboration Way Easier
    To help you figure that out, we found six collaboration tools that no company should be without. This platform allows companies to better distribute their content via their employees and/or customers. Companies craft messages that their Gaggle members can then share with their social networks. Check ''em out! 1) Evernote.
  • SYNECORE  |  FRIDAY, SEPTEMBER 12, 2014
    [Companies] Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
    The Apple Pay page underscores the company’s firm commitment to data privacy: With Apple Pay, instead of using your actual credit and debit card numbers when you add your card, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element, a dedicated chip in iPhone…With Apple Pay, your payments are private.
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Companies] Diversity and Successful Brand Vision with BET CEO Debra Lee
    But when a company has a vision, with core values that are supported in their daily action… that is what causes an audience to continue to choose that brand over and over again. A brand without vision is just a commodity,” Lee started off saying, and commodities come and go. What do men really know about lipstick?” she asked, to laughter.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 12, 2014
    [Companies] Facebook Boosted Posts: 3 Ways to Target Your Audience
    If you’re talking about your company on a broader scale and trying to get more new customers, then you may want to focus on “people similar to people who like your page.” 'You may have noticed that getting organic engagement (unpaid) via your Facebook page isn’t as easy as it used to be. Which option is best?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 12, 2014
    [Companies] Link Building Basics: Outreach
    Person’s site/company. Position at site/company. 'Welcome to another edition of my ongoing series here on Biznology – link building basics. So far, we’ve learned the basics of: Conducting a niche analysis. Performing a site audit. Finding link opportunities. Vetting link prospects. Compile a Refined Outreach List. Email address.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 12, 2014
    [Companies] In the Content Marketing Kingdom, Third-Party Experts Rule
    This company felt that having a third-party develop content and publish it would bring them great coverage – far great than they can do themselves. “A March 2014 study by Nielsen/inPowered MediaLab looked at three types of content—branded (company-generated) content, user reviews, and third-party expert content.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 12, 2014
    [Companies] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101
    'Editor’s Note: Jay McBain is Chief Marketing Officer for ChannelEyes, a young company that’s reinventing the way vendors communicate, educate, and engage with their value- added resellers and channels. You’ve said that most B2B companies are doing channel marketing, but they may refer to it differently. in the marketplace.
  • VIDYARD  |  FRIDAY, SEPTEMBER 12, 2014
    [Companies] Jazz up Your B2B Video Marketing With These B2C Lessons
    As a B2B company with a complex message to communicate, you’re a little jealous of cool video marketing from B2C brands. This can lead to an influx of support calls and delivering the same ramp-up information to each company as they implement your solution. to reinforcing the character of your company. 'Okay, admit it.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Companies] Experts Tell All: The 20 Laws of Sales & Marketing
    It''s one thing to follow rules and best practices, but creating brand interactions that are thoughtful, memorable, and unique is how companies like Apple have built a community of evangelists. The problem is, ''get inspired'' never seems to make it on to our to-do lists. that are sure to inspire. Feeling inspired? Click to Tweet).
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Companies] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    “I’d like to propose that we spend some time and resources to research our current customers and target market,” the Marketing Director of Company A sheepishly declared during the monthly board meeting. What is their role in their company? 'This post originally appeared on the Insiders section of Inbound Hub. Surveys.
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