[Companies] Spring Has Sprung: 5 Content Creation Strategies to Grow Your Small Business [This Season]
    Small businesses are not few and far between – companies with less […]. Spring is a time for new beginnings – and what better place to start than with your marketing plan? Today we’re talking small business and setting forth the strategies that will help you market smarter, not harder in the saturated world of content.
  • ACT-ON  |  TUESDAY, MARCH 28, 2017
    [Companies] Market Your Own Marketing: Effective Ways to Share Your Work
    Create a proposal, or at least share your vision for how your project could help the company’s bottom line. It’s irritating to think of that time wasted – and dream about how you could have collaborated, divided, conquered …I call this Silo Syndrome, and it’s rampant in companies everywhere. As marketers, our job is outward-facing.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Companies] How to Create Facebook Lead Ads: A Beginner's Guide
    Add the link to your company's privacy policy and feel free to add an optional custom disclaimer to the ad in addition to Facebook's required disclaimer that will appear below the form. If you're like most marketers, you're always on the search for ways to reach new audiences and generate leads. And that's not ideal. Image Source: Facebook.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Companies] Why Agencies Need to Take Transparency More Seriously
    In fact, many companies are wondering where the heck their money is going and whose interests are being represented. Among other things, some of its agencies were receiving kickbacks from media companies. This year, bots will be responsible for up to 37 percent of ad impressions, costing companies billions of dollars.
  • RADIUS  |  TUESDAY, MARCH 28, 2017
    [Companies] The Era of Paying for B2B Data is Over – Introducing Unlimited Data Access
    That’s why today we’re excited to announce that B2B companies can now get unlimited access to the most comprehensive, accurate, and up-to-date contact and account data via The Network of Record™. Companies have become data organizations – there’s no way around it. Bad data is a commodity, but good data is priceless.
  • KAPOST  |  MONDAY, MARCH 27, 2017
    [Companies] 10 Top B2B Marketing Metrics for 2017
    CMOs are measured on their ability to drive growth and revenue for their company. Three-quarters of companies that weren’t exceeding revenue goals did not know their visitor, lead, MQL, or sales opportunities ( HubSpot ). The latest report by Marketo reveals that 65% of marketers publish content at least once a month. Improve It.
  • INFER  |  MONDAY, MARCH 27, 2017
    [Companies] Word on the Street: Predictive Advice from Infer Customers
    As a result, the company eliminated wasted sales efforts and won more deals. G2 Crowd also chatted with Joe Chernov, VP of Marketing at InsightSquared, about how the company’s go-to-market teams use Infer to build alignment around the best accounts, and drive engagement as part of their account-based sales and marketing strategies.
  • CONTENTLY  |  MONDAY, MARCH 27, 2017
    [Companies] Virtual vs. Physical: The Two Brand Newsroom Models Taking Over Content Marketing
    That’s something we’ve witnessed first-hand at Contently, a content marketing technology company that connects thousands of creatives to brands looking to scale their content marketing operations. It’s 9 a.m. A dozen staffers surround him, gathered on couches and colorful footrests. ” “A witch?”
    [Companies] Adapting an ABM Approach for Account-Based EVERYTHING
    Engagio combines all of these strategies into a strategy they call Account-Based Everything (ABE) , which serves as the driving principle behind both their product and how they operate as a company. Some companies may rely more on inbound while other may rely more on outbound — it’s a spectrum. Account-Based Marketing.
  • CONTENTLY  |  MONDAY, MARCH 27, 2017
    [Companies] The 3 Most Important Reasons Marketers Use Marketing Technology
    In February, Squiz, an Australian software company, and Morar Consulting, a market research consultancy, asked senior marketers in Australia, the U.S., If a company can gather useful data on its customers, it can find patterns that connect certain behaviors to purchasing decisions, and then automate processes that serve those behaviors.
  • VIDYARD  |  MONDAY, MARCH 27, 2017
    [Companies] 5 Ways to Make Good Pre-roll Ads (that people might actually watch)
    After clicking a pre-roll, I’m amazed at how many times I’m dumped onto the company’s home page. I’ve seen billion dollar companies completely fail to deliver effective content in this space. Between the title and the first line, I’ve shown why you want to read this article, and it only took 5 seconds. Well, maybe not. Not impressed?
  • BIZNOLOGY  |  MONDAY, MARCH 27, 2017
    [Companies] Social media strategy leaders: Sarah Nilson
    I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company. I sit on the Enterprise Digital Team at QuintilesIMS, which is responsible for all company-wide digital properties. Journey to the healthcare industry. Welcome Sarah! Merger campaign.
    [Companies] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    Author: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. Companies that leverage this approach are seeing dramatic improvements in available time for managing and improving go-to-market strategies. Adopt a Solution That Grows with Your Needs.
    [Companies] How to be strategically authentic
    Contact Mark to have him speak to your company event or conference soon. By Mark Schaefer. When the subject at hand is about creating content and standing out on the web today, the conversation usually turns to the need for “authenticity.” ” Perhaps there is no more misunderstood and mis-used word on the web today.
    [Companies] THE HACKIES: How leading marketing executives tackle martech
    ” When building your stack, an effective strategy includes several considerations: The company’s business goals. Companies often pilot and launch a host of new tools without thinking through the downstream implications. This article is a guest post by Liam O’Connor of Lenati. Like it? Downstream impact. Hackies
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Companies] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    But, while driving potential customers’ awareness and interest in a company’s products or services is certainly one essential function of MA, the story hardly ends there. It’s the promise you make to customers, and it needs to infuse every stage in your company’s growth and your customer’s lifecycle. It also slices! It dices!
    [Companies] The 17 Best Social Media Management Tools
    Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Monitoring and managing even a moderately active business social media presence can be time-consuming. Buffer.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Companies] 10 of the Best Ads from March: Dinosaur Eggs, Shakespeare, and 80s Nostalgia
    This comically cynical ad campaign for Swedish wireless company Telia warns us that not everything on the internet is actually as good in real life. Feel like you missed the best agency projects, ad campaigns, and creative videos from this month? No worries -- we've got you covered. We're rounding up the best of March below. 1) Heinz.
  • PUREB2B  |  SUNDAY, MARCH 26, 2017
    [Companies] Referrals: Your Untapped Source for Generating Leads
    According to a study conducted by Heinz Marketing , companies with formal referral programs reported nearly 40% of their leads coming from referrals. In comparison, companies without referral programs attributed a mere 22% of their leads to referrals, relying more on expensive outbound strategies like cold calling to fill their pipelines.
  • JUNTA 42  |  SATURDAY, MARCH 25, 2017
    [Companies] This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?
    At the same time, marketers say barely a third of available data is used to drive decision-making in their companies. Parse.ly (the company, not the herb) has researched the state of content analytics with a survey of publishers, brands — anyone that creates content. This week’s show. 1. Notable news and upcoming trends.
  • OPENTOPIC  |  FRIDAY, MARCH 24, 2017
    [Companies] Artificial Intelligence to Have Dramatic Impact on Business by 2020
    The post Artificial Intelligence to Have Dramatic Impact on Business by 2020 appeared first on Opentopic. Brands & Marketers
  • BIZIBLE  |  FRIDAY, MARCH 24, 2017
    [Companies] B2B Marketing Experience: The Case For and Against Gated Content
    Every company has a unique customer journey, so I encourage you to take a look at the data yourself. Gated content—ebooks, reports, and other downloads hidden behind a form—has long been a part of the B2B playbook. Right? So why are we taking a look at this now? The Case FOR Gated Content. Gating content is a lead gen tool. Conclusion.
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Companies] 5 Ways to Use Your Blog to Test New Ideas
    More often than not, a company’s blog becomes an afterthought for an organization. You should think of your blog as a testing ground or laboratory for your company. Testing, testing… is this thing on? ” But we all know that more content isn’t synonymous with better content. Start with the numbers. Awesome! Maybe?
  • HIVE9  |  FRIDAY, MARCH 24, 2017
    [Companies] 4 Steps to Prove Marketing's Value to the CEO
    One of the biggest challenges that marketing has historically had is convincing the rest of the company of its worth. You know the work you do is valuable and helps the company make money, but it hasn’t always been easy to convince people in other departments and the c-Suite that’s the case.
  • BIZNOLOGY  |  FRIDAY, MARCH 24, 2017
    [Companies] Meet the king, the queen, and the crown jewels: content, customer experience, and data
    Andrea is a 43-year-old vice-president of finance for a mid-sized technology company. She’s interested in hiring your company. Whether or not she moves from “might be interested” to “ actually interested” depends on the experience she has with your company at each step of her journey. Of course you do; who doesn’t? From you?
    [Companies] THE HACKIES: Rapid prototyping & MVP development are key to martech success
    This article is a guest post by Michael Sweeney of Clearcode. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Rapid Prototyping. It consists of many traditional design products (e.g.
  • IKO-SYSTEMS  |  FRIDAY, MARCH 24, 2017
    [Companies] Email opens: our first sentence has more impact than our subject line
    Let’s dive into the two graphs which grabbed our attention: The first one measures the impact of variables/tricks in the subject line on open rates: In this previous chart we have tested dozens of variables to isolate the ones with major impacts on open rates (such as the company name or the use of special characters).
  • ACT-ON  |  FRIDAY, MARCH 24, 2017
    [Companies] 7 Best Practices for Optimizing Sales Enablement
    Marketing and sales have traditionally had a bit of a contentious relationship in many companies. Tools and resources (prospecting tools and company tools to tee up appropriate content). Your company’s goal should be to hire salespeople who are able and prepared to help their customers dream and achieve. Hire the right people.
  • SNAPAPP  |  THURSDAY, MARCH 23, 2017
    [Companies] What Is Lead Scoring? How to Create a Beginner to Advanced Model
    If you sell HR software, maybe that person is a VP (seniority) of HR (department) at a 500+ person (employee size) B2B company (company type). Company Type. Are they showing interest in your company and your offering? Lead scoring is a B2B marketer’s best friend. So, why do marketers lead score? Why Lead Score?
    [Companies] 4 Reasons Why Content Marketing Must Adapt to Wearable Technology
    For example, if a customer is searching for a particular company at a trade show, the wearable device can send an alert when the wearer walks near that company’s booth. With devices getting smarter and smaller, wearable technology is the next content marketing frontier. Here are some tips for adapting content to wearable devices.
    [Companies] The Legally Hazy World of Cannabis Marketing
    “[Social companies] have legal guidelines, but they’re unevenly applied,” he told me. Cannabis companies are shut down for no apparent reason after they’ve been up for years, while their competitors are allowed to remain open. In the November 2016 elections, marijuana lit up the ballot. A digital gray area.
    [Companies] 7 Ways To Use Account-Based Marketing Throughout the Year
    One that seems to be applicable to almost every business segment is regulatory requirements since more companies are faced with increasingly complex compliance issues that leave them struggling to find a solution. Find events and environments related to the season (spring, women's sandal's) that impacts various accounts.
    [Companies] How social media is changing what brands stand for
    Smart companies welcomed this digital connection opportunity to more fully engage customers and strengthen their bond with them. The overall result has been higher capital growth of those companies emphasizing these E.S.G. It was also a way to “humanize” their brands, creating a distinct brand personality. Facebook , Twitter , etc.).
    [Companies] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Companies with dedicated video marketing strategies generate more leads , earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. Author: Nate Dame Videos are becoming increasingly important for B2B marketing. To reap the benefits of video marketing, your videos must be optimized for search.
    [Companies] How to Prepare for Global Marketing Events: An Interview with Aviv Canaani of IBM
    Our companies are being evaluated by the market based on their bottom lines—so marketers must show their companies how their activities support their bottom line and are effective. There is no low season in Barcelona as far as tourism is concerned; throughout each year, we receive millions of visitors. How does storytelling help?
    [Companies] What Good Data Means for B2B Marketing Strategies
    The marketing-tech mix at the enterprise-level SaaS company she works for is still a mashup of outdated legacy platforms and expensive new services that aren’t used nearly enough. And if it’s not the company’s data mix, it’s likely going to be the company’s employees giving their notice.
    [Companies] Why screenshots may be the key to influence marketing measurement
    Contact Mark to have him speak to your company event or conference soon. By Mark Schaefer. Last year, one of the major emerging themes at the annual SXSW festival was influence marketing and again this year, it dominated the branding sessions. Certainly influence marketing is mainstream marketing today. No question.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Companies] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    We didn't pass drafts around the entire company for feedback, and neither should you. New copy isn't better just because it's new. You can't just give your copy a "refresh" or aimlessly fiddle with headlines to get a huge boost in conversions. If you want to make sure your new copy hits a conversion home run, keep reading. Copy Audit. Leads.
    [Companies] The 15 Best Content Distribution and Amplification Tools
    Start a Fire adds a small badge on the right bottom corner (our eyes read a page from upper left to lower right – so it’s the perfect spot) with your company name and other possible recommended links.” Creating awesome content won’t do your business any good if no one sees it. Content Publishing Tools. Pricing: free.
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Companies] Mapping Your Content to the Buyer’s Journey in 15 minutes
    Who in that company is the decision maker? Who in that company is the budget holder? As you have built out your map and identified what you need to create, Sundbom recommended prioritizing the creation of new content on filling the biggest holes and being in sync with your company’s goals. Educate. But what is it? Sundbom said.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Companies] How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]
    To see the real power of page load time, we compiled 12 case studies from real companies in the infographic below. If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai. These examples illustrate the impact reducing page load time. Marketing Agency
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Companies] How to Nurture Leads with Email Marketing
    In fact, based on statistics from Campaign Monitor : More than 80% of B2B and B2C companies are still using email marketing technologies as part of their marketing strategies. People want to feel like more than just another sale to your company. Budget restrictions may be forcing companies to move automated marketing to the backburner.
    [Companies] Email 101: Tell Me Something I Don’t Already Know
    Of course there’s also a further irony to Azalead’s message, namely that their pitch begins with “Your buyers now expect hyper-personalized content tailored for companies just like theirs.” To be successful in driving engagement from business buyers, it’s not enough that marketing content simply be relevant to the individual reader.
    [Companies] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Many of the webinar attendees who sign up for your events already know your company because they are current clients or prospects, so they are not considered new leads. How do you find new prospects who have never heard of your company before? Why are these other tactics used more frequently than webinars? Who should you target?
    [Companies] Storytelling Is Not a Strategy
    Typically, marketers ramp up production on company blogs, even if they don’t have a strategy to guide them. At the start of 2017, I made the shift from ad tech to martech. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore. Today, those headwinds are inescapable. That’s right, zero.
    [Companies] Ask a Content Strategist: How Many Stories Should I Publish Per Month?
    Companies will often be much more willing to commit budget for freelance help than they are for full-time headcount. This is your friendly reminder that The Content Strategist is the blog of a really great content marketing software company !). This is a dangerous month for marketers. How much content should I actually publish?
    [Companies] 13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]
    Surprisingly, we find there isn't any correlation between the type of primary metric and firmographic traits, such as company size and annual revenue generated. Perhaps, based purely on personal preference or company preference. Not necessarily. A List Of Metrics Use For Marketing Measurement In Today's B2B Marketing Teams. Conclusion.
    [Companies] How AI and blockchain will change business organization
    The post How AI and blockchain will change business organization appeared first on Opentopic. Brands & Marketers
    [Companies] Why CMOS Need To Manage Their Talent For Long-Term Growth and ROI
    As a leader, responsibility involves not only determining the direction the company will take in its strategy and marketing efforts to achieve that strategy, but it is also about effectively managing the people within the organization that is essentially responsible for making that success happen. Maintain A Favorable Standing With Talent.
    [Companies] [VIDEO] How to Evaluate a Data Provider
    Not everyone does this – but it’s pretty common for people to evaluate data 1 of 2 ways: They take a demo, ask to pull up an account or two that they know well, and then judge the quality of the data provider based on whether or not the people they know show up in that company’s profile. Does this situation sound familiar?
    [Companies] Using Video in Sales to Identify and Prioritize Quality Leads
    Remember, as Fast Company put it, “People don’t buy products – they buy better versions of themselves.” Sales has never been an easy job to automate. For every tool that pops up promising automatic follow-ups or additional data points for tracking engagement, there still needs to be a human element to the sales process. Better yet?
    [Companies] Make your mark | Create your own logo in minutes
    Nothing is more important to your company’s brand than its logo. Great news for anyone who has dreamed of designing their own logo for their business! Deluxe’s online Logo Maker allows you to create a stunning logo in mere minutes. Now, creating your own professional-looking logo is easier than ever. What will your logo look like?
    [Companies] How to Start Generating Leads for Your B2B Company
    The post How to Start Generating Leads for Your B2B Company appeared first on Lead Liaison. *Editor’s Note: The views & opinions expressed in any guest post on our site are those of the guest author and do not necessarily reflect the opinions and views of Lead Liaison. This post will guide you to: Set up a lead generating website.
    [Companies] Introducing The Definitive Guide to Account-Based Marketing
    At its core, account-based marketing (ABM) is a targeted strategy that focuses on delivering personalized programs, messages, and content to select companies, and the leads within them, in an effort to engage them and move them towards a goal—whether that’s an initial sale, cross-sell or upsell, contract renewal, or even advocacy.
    [Companies] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    And to keep up with the consumer-like approach to buying many businesses have adopted, companies are collectively sinking billions of dollars into advanced technologies, methodologies, and content in hopes of gaining an edge. The underlying premise is that prospects will buy from your company if they just know about you first. Like it?
    [Companies] 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon
    As a ecommerce… The post 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon appeared first on Sellbrite. The post 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon appeared first on Marketing Insider Group. Ecommerce can be a brutal space. You might be competing against all of them.
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Companies] Why Plan a Social Media Takeover?
    Entertainment company Disney was in that situation when they chose to launch a new Snapchat channel. The company recognized social media as a powerful medium to spread the word. The campaign featured real-time competitions on the company’s Snapchat channel, hosted by the social media stars. Greater authenticity is established.
    [Companies] 4 Ways to Use Audio in B2B Marketing
    Companies -- especially B2B companies -- have such a hard time telling their organization’s story,” says Kierran Petersen, The Growth Show’s associate producer. When you’re trying to get somewhere -- by foot, train, bus, or car -- how do you pass the time? I’m one of those people who always has to be listening to something. Snippets.
    [Companies] 10 B2B Lead Generation Strategies for 2017
    We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. In the past, we’ve mentioned that there’s an information overload when it comes to finding the right strategy, and now this is truer than ever. There is also no single lead generation strategy that works for.
  • 3D2B  |  TUESDAY, MARCH 21, 2017
    [Companies] Why B2B Phone Calls Are Popular in 2017
    B2B companies are increasingly selling from remote locations over the phone. Companies are hiring fewer field sales representatives. Make sure you create a sales organization that meets your company’s need most efficiently and effectively. After all, you have to compete with other companies that are doing just that.
  • BUZZSUMO  |  TUESDAY, MARCH 21, 2017
    [Companies] 7 Effective Techniques for Better Email Marketing
    When done right, email marketing can be one of your company’s greatest assets. Have your email marketing efforts fallen flat? Do your email messages feel more like messages in a bottle? Is it possible your subscribers are only sticking around because they don’t want to hurt your feelings? 7 Killer Techniques for Your Best Email Marketing.
    [Companies] Local Female Tech Leaders to Discuss Strategies for Success In Male-Dominated Industries
    Karin Harris, president and owner of eGreenIT Solutions, LLC, a computer and electronics recycling company. Panel Moderated by KEO Marketing CEO, Sheila Kloefkorn. During this presentation, local female business leaders will discuss the challenges they have faced and accomplishments they have made in male-centric workplaces. Interested?
  • KAON  |  TUESDAY, MARCH 21, 2017
    [Companies] Kaon Interactive Incorporates Augmented Reality Into 3D Marketing Platform
    Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas. Kaon AR (Augmented Reality).
  • LEANDATA  |  TUESDAY, MARCH 21, 2017
    [Companies] Why The Best Story Wins in Business
    The characters were working at a company, doing their jobs scaring children, and then slowly became aware of what was really happening. While he continues to work on film projects, Luhn is also in demand working with companies to fine-tune their messaging. The challenge every SaaS company faces is standing out in a crowded industry.
    [Companies] What Does a Content Marketer Do? Answered by a Content Marketer
    For example, if you’re working with a lawn equipment company, you might want to focus on snow removal topics in the winter and gardening in the spring. This question immediately makes me think of this image: ( Image Credit ). Well, I’m here to help clear the air (in about 1,000 words). Researching. Interviewing. Creating. Sharing. Reporting.
    [Companies] All social media sites should offer profit sharing and ad revenue
    It wouldn’t be technically difficult at all to offer revenue share in the same method that Google AdSense does routinely and most every company does through affiliate platforms like Conversant (formerly CJ or Commission Junction). On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece. YT was so smart. Like this post?
  • SNAPAPP  |  TUESDAY, MARCH 21, 2017
    [Companies] 13 Great April Fools Day Campaigns
    Every year on April 1, I get up in arms about something crazy some company is doing … only to find out it was an April Fools’ Day joke. Mouthwash company Scope took April Fools to a whole new level with their 2013 bacon mouthwash campaign. The company announced that new 4D Lickable Technology would let users try before they buy.
  • INFER  |  TUESDAY, MARCH 21, 2017
    [Companies] Interview with Infer on Predictive and ABM
    Here are a few key use cases for predictive that we’ve seen at early stages of the Martech Maturity Model: Stage 0 (Marketing Transformation): Most companies don’t start building their sales and marketing stack by selecting a MAP vendor — their first step is usually to purchase a CRM system like Microsoft Dynamics or Salesforce to store sales data.
    [Companies] Use a Little Case Study Psychology to Improve Your Marketing Strategy
    Your company’s first manufacturing account has everyone in the office buzzing with excitement. Leadership has marked this as a land-and-expand opportunity and they’ve asked you to write a case study that will be used to sell other companies on your services. Tech companies take this approach all the time. As Inc.
    [Companies] 32 questions you should ask when you interview a martech leader
    Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. The CEO rushes in claiming that the company needs a new email services provider. What is the financial impact you’ve had on your current company?
    [Companies] The Six Best Accounting and Finance Tools for Small Business
    The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. They were generally highly complex, loaded with unneeded features, and difficult to use, even for accountants. Accounting Software. 1 ) Xero. 2 ) FreshBooks.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Companies] How Redesigning HubSpot.com Doubled Conversion Rates
    As it turns out, there's a reason why two rogue individuals don't generally determine the design direction for an entire company. That may sound like a lot of people, but for a public company with over 1,500 employees, it's pretty lean. Pro tip: In big companies, keeping teams small and focused can help avoid scope creep. Video.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Companies] Why Agencies Should Abandon Advertising and Invest in Owned Media
    It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising. In 2015 alone, eMarketer found that display ads cost companies $4.6 They also have a natural inclination to drive positive company culture. Consider the pitiful state of online ads.
  • KAPOST  |  MONDAY, MARCH 20, 2017
    [Companies] 3 Content Marketing Mistakes Every B2B Company Should Avoid
    Over my last seven years as an entrepreneur in the business storytelling space, my co-founder and I have had the opportunity to work with different types of companies— ranging from software and media, to corporate innovation, financial services, and even data as a service. We stopped counting our number of customers at 100. Overpublishing.
  • ENGAGIO  |  MONDAY, MARCH 20, 2017
    [Companies] Who Should Be Part of Your Account Based Marketing Team?
    Can help with how to ‘get the most’ out of current investments/technology from your company. Teamwork is everything in sports. And it plays a big role in nature. Account Based Marketing is a team effort. A successful account-based effort is both resource-intensive, and cross-functional. Solutions and services consultants / delivery personnel.
  • CONTENTLY  |  MONDAY, MARCH 20, 2017
    [Companies] ‘Today’s Marketer Needs to Be Data-Driven’: DiscoverOrg CEO Henry Schuck on Artificial Intelligence and the Future of Martech
    According to him, many martech companies are just rebranding technology that has been around for years. In a recent article on The Content Strategist that examined AI hype , Sameer Patel, CEO of the smart automation software company Kahuna, said: “There’s just a lot taking old technology [and] plastering AI on it.” Sensai.
    [Companies] Why Agencies Should be Doing More Webinars
    Hosting webinars gives you the opportunity to build events around ideas and information from your clients’ companies. Webinars Offer Agencies So Much More Than Just Lead Generation. Webinars are good for lead generation. In addition to being good for agencies, they are good for their clients. Bring-In High Quality Leads.
  • BIZIBLE  |  MONDAY, MARCH 20, 2017
    [Companies] Are You Measuring Event Marketing The Right Way?
    Event marketers may justify the spend by saying that a $100 CPL is good for the company. For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2% Digital channels are fairly easy to track. did you make contact? Was it an out or hit?
  • B2B LEAD BLOG  |  MONDAY, MARCH 20, 2017
    [Companies] 7 Components of Effective Marketing Campaigns
    A large number of companies never ask this question and an even larger number gloss over this issue entirely. How is marketing effectiveness measured within individual marketing campaigns? They jump right in and focus on driving as much traffic as possible through organic and paid search. Digital Marketing
    [Companies] This is the week that was in B2B: from purchase paralysis to creepy business attire
    It follows the announcement that the firm is set to launch its biggest B2B ad campaign ever in the company’s history. Purchase paralysis’ of the week. goes to B2B buyers according to a new article by HBR. Instead, it believes sales people need to act more like travel agents, guiding people through the difficult decisions and choices.
    [Companies] 5 Health Care Brands that Make Twitter Marketing Look Easy
    McKesson Corporation is “the oldest and largest health care company in the nation, serving more than 50 percent of US hospitals and 20 percent of physicians.” Between stories of humans, the company shares business-related updates; it also underscores the work it’s doing around the world to improve the human experience.
    [Companies] How to Properly Diagnose a Failed Email Campaign
    Consider this scenario: You’re the VP of marketing for an SMB company that sells luxury goods online. The company is doing okay, though you’ve been trying for a while to ramp up sales, but the cash registers are silent as the tomb. What if it’s not the products that are flat-lining, but the way you use email? Yikes.
    [Companies] Stop creating Random Acts of Content
    I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. The company had little pockets of activity across their divisions but they were just not gaining any traction. By Mark Schaefer. Your plan. Be focused.
    [Companies] Microsoft shares their marketing stack in the Stackies, and it’s awesome
    I am enormously grateful to every company that participates in the annual Stackies Awards , sharing a single slide illustration of their “marketing stack” — the collection of software that powers their marketing organization. The best ones do more than just namecheck tools they use. The slide itself is beautifully designed.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Companies] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    Naturally, I couldn't help but be impressed by this guerilla marketing installment from paper towel company Bounty. Are you an underwear company looking for an unconventional way to market your product? The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Roots of Warfare. Spill.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Companies] 6 Branding Mistakes Undermining Your Company's Image
    At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. Colgate had spent years branding themselves as a toothpaste company, and the new product just wasn't consistent with their existing brand image. What's a brand style guide? wait, what?".
    [Companies] The History of Technology (1970-80)
    These are defining moments where technology pioneers created a product, a technology or a company… or did or said something of significance. We’re going to take you back a bit in the technology time continuum. This is part of a series of posts we’re publishing on the History of Technology. The History of Technology 1970 to 1980. Arthur C.
  • JUNTA 42  |  SATURDAY, MARCH 18, 2017
    [Companies] This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing
    Realizing that it needed to rehabilitate a deteriorating corporate image, the company brought on a new president, Simeon DeWitt Clough, who launched a publication called What’s New as a means of building relationships with doctors, hospitals, and other decision-makers in the medical community. This week’s show. Click To Tweet.
  • CONTENTLY  |  FRIDAY, MARCH 17, 2017
    [Companies] The Biggest Roadblock to Data-Driven Marketing
    When it comes to data collection, I want my information hidden from companies as much as possible. Marketers and consumers could reach a mutual understanding: people accept some degree of data collection, and companies, in turn, limit their invasiveness. In a brand’s ideal world, these issues would be obsolete.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Companies] 5 Strategies to Help Teams Thrive after a Merger
    A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. The presentation template seems like an afterthought; however, a unified presentation, either through Google Slides or PowerPoint, is a powerful unifier for the company.
  • BIZNOLOGY  |  FRIDAY, MARCH 17, 2017
    [Companies] Tips for pulling off a successful business event
    Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is. Your event can be a presentation, a convention, or a trade show. Do you have a backup venue?
  • ONALYTICA B2B  |  FRIDAY, MARCH 17, 2017
    [Companies] 10 Tips for Selling in Influencer Marketing to Senior Management
    Anecdotes revolving around the success of similar companies in your industry with comparable issues and objectives may be relevant and aid in senior management visualising how everything will plan out- so if you have these to back you up, great. 1 Be factual, not anecdotal. 2 Have self belief. 3 Be an optimistic realist. OUTCOMES.
    [Companies] Speaking Millennial: 6 Old, Trusted Brands Doing It Right
    Some companies have such a long, rich history that they’ve become cultural institutions. In fact, the Society for Human Resource Management calls this alignment, and says it’s one of the four pillars a company should erect to build trust in today’s world. Actually, yes. But engaging doesn’t have to be unnatural.
    [Companies] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    But at some point, you begin to get the hang of Marketo and become known as the Marketo expert at your company. After networking with the best-of-best at Summit, you will be able to quote users (aka Josh Hill) and well-known companies to justify your processes, budget, and even make a case for additional headcount.— Sessions.
    [Companies] How to Create the Three Parts for Any Sales Funnel
    The best landing pages have a unique design, yet support your company and product branding. Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere. Created properly, they help guide buyers naturally through their decision phases from awareness to interest to desire to action. The Three Parts. The Lead Generator.
  • ACT-ON  |  FRIDAY, MARCH 17, 2017
    [Companies] Three Key Changes to the Digital Compliance Landscape, Including GDPR
    There are many issues to consider for ensuring GDPR compliance, and these regulations may have a far-reaching effect on your company’s operability. Companies found to be violating the message rules under CASL may be penalized by a fine of up to a maximum of $1,000,000 per day. Privacy Shield Framework.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Companies] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    A content management system (CMS) that hosts a company website and blog. Data from MarketingLand shows that in 2011, there were about 150 companies geared toward marketing technology. The marketing tech industry has seen an average annual growth of 170%, increasing from 100 companies in 2011, to nearly 2000 in 2015. Gartner.
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