• CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [Companies] Bombora Feeds B2B Data to Everyone
    The company was already familiar to me through clients who deal with it. We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago. Both businesses grew nicely, but the company found that selling media conflicted with finding partners to gather data. Fair enough. Enough of that.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Companies] Moneyball for Sales & Marketing
    companies? companies to watch. And learn why Alcatel, Genesys, Fuji Chemical, and 500 other global companies use KnowledgeTree to get insight into. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. And with a smaller set of fans comes. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Companies] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. By 2014, companies that develop an IMM strategy will deliver a 50. companies and digital agencies such as Microsoft, Medtronic, Philips, Novell, Ameritech. Optimization in Action – A Simple Example. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Companies] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. 1. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. some sources.” VP of direct marketing systems for a multinational bank1 Currently, companies are hard-pressed to follow the customer journey, let alone understand it.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. company’s stories come alive. The richer experience will set your company apart. time zones, communicating important company-wide or. to be seen around the whole company. Belong In Every Content.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Companies] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    including Merck and Company, GlaxoSmithKline, Wyeth-Aerst, Novartis, NY. research for the renowned Nielsen Company. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. white papers downloadable via high end web.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Companies] Advanced Keyword Research Strategies
    The solution for these companies is to develop a deep keyword and key phrase research strategy. The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Companies] Closing the Deal: The State of Sales Enablement
    New insight into sales managers' attitudes and beliefs about their company's sales enablement strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Companies] Advanced Marketer's Guide To Salesforce Reports & Dashboards
    A guide for advanced teams and companies on marketing attribution modeling and reporting using data inside Salesforce
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Companies] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Companies] Hooked: How to Build Habit-Forming Products (An Excerpt)
    Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Companies] Marketing Automation 101: Seven Steps to Success
    Should your company embrace marketing automation? This paper provides valuable insight to help you decide, and specific tips on how to make it successful
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Companies] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Companies] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Companies] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Companies] 8 Clues That Your Company Needs a New Website
    What has your website done for you lately? Are you getting the traffic, leads and sales that you expect and deserve
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Companies] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    They lucidly share how you, in a tech marketing strategy, analysis or implementation role, can harness its energy for your company. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Companies] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Companies] How to Effectively Use E-mail Marketing to Increase ROI
    Many companies report that the most challenging aspect of successful e-mail marketing lies in finding employees with the expertise to properly develop and implement an e-mail strategy.
  • LEADERSHIP  |  FRIDAY, APRIL 24, 2015
    [Companies] Interesting Infographics: The Story Behind Influencer Marketing
    You can see why 65% of brands now participate in influencer marketing, 52% of companies have a stand-alone “sponsored social” budget for their brand, and 5% have an annual budget of over $5 million (25% have a budget over $500,000). Let’s face it – people are savvy to advertising. Influencers are people with a wide net of social impact.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 24, 2015
    [Companies] 4 Big Data Marketing Trends to Watch This Year
    And now B2B companies are realizing that big data marketing could work with their business models as well, helping them gain greater, more accurate […]. Big data has been important in the B2C sphere for several years now. B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing marketing insight
  • VIRALLY BLOG  |  FRIDAY, APRIL 24, 2015
    [Companies] The Link Between Content And SEO
    If you are distributing another companies products, contact them direct an ask for any materials that you can use on your website. Content is a very important factor in getting a high ranking result on search engines, yet people often overlook this. For search engines, the word content means words and a lot of them.
  • HINGE MARKETING  |  FRIDAY, APRIL 24, 2015
    [Companies] 5 Things Your B2B Buyer Wants You To Stop Doing
    Sure, they may have scanned a few articles about the company on the Internet and can repeat one of the CEOs latest quotes, but that's not sufficient. The other was a fairly unknown upstart who had never done work in our industry and had no prior relationship with the company I represented. Some of it is great. “Stop.
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [Companies] Case study in data-driven B2B customer acquisition marketing
    One of the most compelling stories came from Doug Sechrist , vice president of demand marketing at Five9 , a cloud contact-center software company based in San Ramon, CA. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. First, we target the right accounts. Past purchase of cloud-based software.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Companies] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. These investments are usually steep, costing a company upwards of $15K for a basic sponsorship. What exactly are field events?
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Companies] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    For example, if a B2B buyer is emotionally connected to your company’s brand, then it’s highly likely that the buyer will consider buying from you. After all, making a decision to create and implement an expensive product or service is a risk that’s likely to affect any company over the long term. And you’re not alone.
  • BLOG MY CALLS  |  THURSDAY, APRIL 23, 2015
    [Companies] 3 Advantages of Call-Only AdWords Campaigns
    This newer ad format is ideal for businesses that rely heavily on phone calls and can also benefit companies with a smaller call focus. Have you made the upgrade from call extensions to call-only ad campaigns? If not, you are missing out on a higher return from your marketing efforts. Enhanced Content Placement. Direct Phone Calls. Read More.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 23, 2015
    [Companies] What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella
    small company might have six or more.  A very small fraction of these companies have the bandwidth or insights they need to create and disseminate content that each of these audiences will find useful. Adele Revella: First of all, marketing is the respected authority about the company’s most important constituents – its buyers.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 23, 2015
    [Companies] Face The Facts: Your B2B Needs A Blog
    In today’s digital age, having a blog for your company website is no longer an option, it’s a necessity. Research shows companies that blog generate 55% more site visits and receive 97% more links to their website than those who don’t. But isn’t that the same for any marketing tactic? Why have an awesome website if no one visits it?
  • SYNECORE  |  THURSDAY, APRIL 23, 2015
    [Companies] How to Market a Conference Using Twitter
    When organizing a large scale event for your company like a conference, you have to both build the event and market the event. There are numerous ways to market a conference, even if you have a small budget. Based on your findings, you can determine the most effective communication strategy. The Role of Social Media. Twitter. Takeaway.
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 23, 2015
    [Companies] Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know
    This solution is probably best for consumer companies with huge budgets. Google changed their search engine algorithm to favor mobile friendly websites. But don’t let a web developer or SEO vendor sell you a bill of goods as a solution. Here’s what you need to know. Apparently the pre-announcement was unusual. More effective?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 23, 2015
    [Companies] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    10.00am: The company blog post is out - time to distribute! Trying to get everybody in your company to get social is no mean feat. Social media never sleeps, find out how you can fit it all around your day. There are so many different tasks to be done - how can you squeeze them all into a 12 hour day? 8am: The morning commute.
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, APRIL 23, 2015
    [Companies] Why Can’t I get an accurate forecast?
    Just week I heard that comment from a new client and he was the President of the company.  Why can’t I get an accurate forecast? Frankly it is a common phase I have often heard from CFO’s, Presidents and VP of Sales-but what’s the resolution? Beyond your current monthly pipeline values future pipeline dollar values are not listed.
  • VIDYARD  |  THURSDAY, APRIL 23, 2015
    [Companies] CEO of Altimeter Group, Charlene Li sees Huge Opportunities for Leaders Communicating with Video
    You can capture a quick note to say hi on your smartphone and send it via email or produce a more professional, fine-tuned company-wide message in your office studio. When you’re meeting someone face-to-face, you still need to fundamentally understand the crux of your personal and company messaging. And do so at scale.
  • BIZNOLOGY  |  THURSDAY, APRIL 23, 2015
    [Companies] Content meets the B2B buying process (1 of 2)
    This type of content can also do double duty and position the company as a thought-leader. When I read white papers, e-books, view videos, and participate in webinars, one of the first things I check is who the author or speaker is, and from what company do they work? Content Overload. But I digress. Negotiation and purchase.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Companies] Marketers, Get Ready For Your Promotion: A Global Perspective
    Those employed in the profession are likely to have more influence than ever before on how their company performs. Increasingly, the marketing chief will be called on for advice on which way to steer the company and will be able to provide the insights to support their decisions. APAC Marketers Are Savvy Marketers. Asia Pacific.
  • VIRALLY BLOG  |  THURSDAY, APRIL 23, 2015
    [Companies] Don’t Make Your Brand Bland
    Your Company Image. To make an impression, you need to know what your Unique Selling Points are, what makes you stand out and what your company stands for. To uphold your company image, you must keep applying your values in everything that you do with consistency and clarity. Personal Brand. Scary to think isn’t it?
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Companies] Inbound Marketing Basics: How to Attract More Customers
    It makes your company easy to find, and draws customers to your website by delivering interesting, relevant content. Create a podcast interviewing leaders in your company or experts in the field. We did capture those questions, though, and in this blog post we’ve consolidated our responses and posted them here. What’s generating leads?
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Companies] Setting the World on Fire: Fathom After an Appreciative Inquiry Summit
    Organizational change is not a topic typically addressed on this blog, but I wrote last week about how Fathom was preparing for an Appreciative Inquiry Summit , which brought the whole company (and beyond) in a room to inspire transformation. Here’s a summary of what happened: Start with an entire company. Finally, just add love.
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Companies] Content Marketing: How to Grow Your Business by Growing Your Audience
    Here’s the trick: don’t build your content marketing strategy around your company. Consider these two examples: Company Centric Marketing: Step 1. To do: Outline your company differentiators and value propositions. Company Centric Marketing: Step 2. Growing your audience is important for growing any business. People.
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 22, 2015
    [Companies] Is Your Website All Beauty With No Brains?
    With your website serving as your company’s most visible face to the world, it’s important to make sure a pretty face isn’t all that it has to offer. Your website should be the marketing machine of your dreams. One that not only looks pretty but also: Communicates in a way that speaks to your audience’s deepest desires. Gilbane, Inc.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Companies] 9 Steps to Building a Unique Value Proposition in Management Consulting
    Here's an example of a strong value proposition from Nolan Company: The Nolan Company specializes in the insurance, healthcare, and banking industry. As your company grows and services expand, you may want to revisit your value proposition. How do you prove you're the management consulting firm to do this? Create it.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 22, 2015
    [Companies] 7 Tips to Creating a Memorable Slogan
    Make sure your slogan complements your existing logo, company name and projected image. What makes a slogan memorable? If you’re creating a new slogan for your business or product, you want something that represents your brand and is easy to remember. According to The Washington Post , the top four most recalled slogans are: Just do it!
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Companies] Survey says: ANZ Companies use social media for business
    The results posted in this graphic show an important part of the study in relation to how it can help your company get increased press exposure and social mentions. The post Survey says: ANZ Companies use social media for business appeared first on Biznology. We explore how social media influencers and media use social media and why.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Companies] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Social Media Tools
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Companies] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
    The Marketing Nation is changing lives—from the career arcs of our fellow marketers, to the impact we are having on our companies, to the ecosystems of our partners, to the lives of end consumers—the stories I saw in videos and heard in conversation were nothing short of inspiring. If you haven’t already heard—though how could you not?—#MKTGNation
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 22, 2015
    [Companies] How to Tell When a Senior Marketing Manager is Ready to Make the Move to VP
    encounter companies facing this problem on a weekly basis. On the other hand, if your former VP retired after a long, successful tenure or got courted away by another company due to a track record of great results, it often makes sense to look to those who worked directly under him or her when finding a successor. What do you do?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 22, 2015
    [Companies] Are Your Employees Brand Ambassadors? Why Not?
    Are they aware of the history and critical nature of your company? Highlight your company’s history whenever possible  – Old ads, press clippings or photos give a sense of pride and place. By Chris Ilcin, Account Superintendent at Sonnhalter. Photo Courtesy of Osborn. Do your employees know where your products are used? Louis.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [Companies] Why the economics of blogging are diminishing
    There’s tons of entrepreneurial advice on Forbes, Fast Company and the like, but people return to Gary Vaynerchuk because they want HIS opinion on entrepreneurship. enslaved myself to a bi-weekly publishing schedule and implemented everything that I had learned. But the economics of blogging don’t work the same way any more.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 22, 2015
    [Companies] Researching Your Market
    After you have this data from a few different companies see what works best, and implement it into your own campaign. It’s always good to get informal feedback as many people can’t be bothered to directly say to a company what their comments are, whether good or bad. Behaviours:- attitude, loyalty and buying patterns. Events
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Companies] The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers
    Corporate Performance Management software company Prophix created a quiz called “ Take the CPM Challenge ” that saw a 47% clickthrough rate and 57% lead submission rate. Each of these serves to position the company as an expert in the field – and they have achieved conversion rates in excess of 70%. 4. quiz when it was hot? and so on.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Companies] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    Companies that are too busy with complicated KPI measurement metrics are losing out on more important outcomes such as word of mouth branding, reduced cost of customer support operations, a positive brand image, and enhanced customer experience.                           . Buyer behaviour, in general, is a morphed picture. Social Retargeting.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 21, 2015
    [Companies] Finding The Perfect Prospect: If The Shoe Fits, Wear It!
    Hearing from the VP of Marketing at a Biotech company out in California about the amazing work they are doing to aid in the cancer battle. Or, the same type of company in our own back yard on the East Coast who has thousands and thousands of products they manufacture and sell for research initiatives. That’s my first sign.
  • HINGE MARKETING  |  TUESDAY, APRIL 21, 2015
    [Companies] New Research on How Visible Experts Impact Firms in Technology Services
    The technology services industry is constantly in flux, which has led to a turbulent marketplace and a unique set of challenges for technology firms. So, how exactly do these firms plan to address the need for growth in a changing marketplace? How do Technology Services Visible Experts Impact Their Firms? On Google+ or LinkedIn?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 21, 2015
    [Companies] Top 10 Website Eyesores to Avoid
    Customers want the latest and greatest information about your products, services and company news. Whether you use a do-it-yourself website builder or work directly with a designer, check out the following list of website eyesores that should be avoided at all costs. Does your website have any of these inadvertent eyesores? 1. Stop the Music.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 21, 2015
    [Companies] Facebook Ads: 4 Tips for Creating Complementary Landing Pages
    Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Author information. Jim Belosic. Twitter | LinkedIn |.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Companies] How To Make Your Marketing Meme-tastic!
    But, some companies have hit the jackpot and earned widespread attention from online consumers through meme marketing—think Most Interesting Man In The World, Grumpy Cat (has her own Lifetime special!) Author: Ellen Gomes Marketing professionals constantly develop content meant to engage and inspire consumers. and Left Shark. Meme Evolution.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 21, 2015
    [Companies] ISH 2015: The Biggest Tradeshow I’ve Ever Attended
    The overall theme for ISH 2015 was “Comfort meets Technology” where the world’s leading companies covered future-oriented issues such as resource conservation and renewable energies. Source – Messe Frankfurt Exhibition GmbH / Pietro Sutera. By Matt Sonnhalter, Vision Architect. ISH Energy: Energy Efficiency Plus. ISH 2015 — Day 1.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 21, 2015
    [Companies] Happy B2B Customers Can Get You More New Customers
    Top B2B companies are already taking advantage of this. we provide a super simple way to create media clips), or something distinctive about your company (i.e. Ask them why they love your product and your company. Then get them more involved with your company so that they feel an emotional investment in your success.
  • MARKETING ACTION  |  TUESDAY, APRIL 21, 2015
    [Companies] Ask the HR Experts, Part 2: 3 Tips for Hiring Marketing and Sales Teams
    It’s also useful to consider applicants from specific companies. This manager provided me with a list of 10 companies in the Boston area, and said that if we got a salesperson who had previously worked at one of those companies, they would fit in great at Act-On because they use the same processes and kinds of sales strategies.
  • VIDYARD  |  MONDAY, APRIL 20, 2015
    [Companies] 5 Ways to Make Good Pre-roll Ads (that people might actually watch)
    After clicking a pre-roll, I’m amazed at how many times I’m dumped onto the company’s home page. Pre-roll can be tough. I’ve seen billion dollar companies completely fail to deliver effective content in this space. Between the title and the first line, I’ve shown why you want to read this article, and it only took 5 seconds. Really?
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 20, 2015
    [Companies] Join us for an #IBM #SWFChat w/@mnburgess @jaferrar @KimWhitler @ProfessorGary @MainCane83 #HR #SocBiz
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Professor Kimberly A. Professor Gary R. Want to follow along?
  • BIZNOLOGY  |  MONDAY, APRIL 20, 2015
    [Companies] The business of data
    They have also recognized that this information is valuable to doctors, hospitals, insurance companies and medical researchers. Do you know what business you are in? It seems like such a straightforward question that every business person should be able to answer it without hesitation. Their main objective is thus to push soda.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Companies] 10 Retail Marketing Ideas to Boost Sales
    Have you contacted other local companies who share your target customer base but don’t directly compete with you to develop unique package plans in which all of you market and sell for each other? To support that effort, we assembled ten retail marketing ideas to help bring increased sales and more loyal customers. 1.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 20, 2015
    [Companies] Surviving on Swag Alone at the Marketing Nation Summit
    Whether practical and useful or simply enjoyable, company-branded swag in all forms served to make a lasting impression on Summit attendees. Author: Sesame Mish Lip balm, and buttons, and pens, oh my! Said to the tune of that Wizard of Oz chant we all love so much). And, yes, it was. Swag for Pampering and Sustenance. Domo robot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 20, 2015
    [Companies] Why entrepreneurs will always beat intrapreneurs
    It was one of the first true global companies, out-sourcing production and programming long before other larger companies. The need for speed In the late 1980s Verifone was a red-hot company and an even hotter stock (they were eventually purchased in the mid-1990s which was a big stock market win for me thank you very much!).
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 20, 2015
    [Companies] Lead With Speed: Our CEO Talks in Fast Company About Racing Cars and Companies
    Fast Company recently featured an article written by ou […].
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Companies] Hey Marketing: An Inquiry Is Not A Lead
    spent about half my career in marketing creating, tweaking and optimizing the demand generation process, most recently for the world’s largest software company. ” These are inquiries.These are names and email addresses, and if you are lucky, phone numbers and company names and titles. And 36% are never followed up on.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 20, 2015
    [Companies] 4 Steps to Lead Nurturing: Walking the buying path with your customers
    That said, I’ve seen companies spend most of their budget getting people to raise their hands but not putting enough toward progression. As you do that, consider the questions that customers have in mind before they make a buying decision: How will this product or service help my company? Is the company credible? Building trust.
  • I-SCOOP  |  SATURDAY, APRIL 18, 2015
    [Companies] Why we are all digital customers
    In an article on the digital customer experience I briefly mentioned how the availability of digital channels and tools has become a criterion for many customers to pick a company. Today’s “digital customer” simply wants to be able to interact, act and transact across digital and social platforms when and where it suits best.
  • MI6 MARKETING AGENCY  |  SATURDAY, APRIL 18, 2015
    [Companies] Career Advice From Three Canadian CIOs
    Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. The DNA of the CIO. At Mi6 Agency, we’re focused on learning as much as we can about the key leadership roles in organizations. the path to the role of a CIO varies.
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Companies] The Importance of Brand Integrity in the Digital Age
    You’re either going to honor your company’s promise to offer me a complimentary drink with my drink purchase, or we’re outta here. Having said that, these occurrences are increasingly unacceptable in today’s consumer-driven business environment, where a company’s reputation can be made or broken by a handful of negative customer experiences.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, APRIL 17, 2015
    [Companies] Innovative NH Program Trains Students for Advanced Manufacturing Jobs
    ” AMPedNH Connect — Bringing students and companies together. As part of the program, manufacturing companies with employment opportunities have the ability to connect with AMPed NH students and alumni through AMPedNH Connect, an AMPed NH online networking site. The state lost thousands of jobs. Engineering and Programming.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Companies] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    professional services company found me online last week and inquired about my outsource marketing services. In just a few steps, you can create a presence for your company brand on LinkedIn and begin to create awareness and engage with prospects. 1. Create a LinkedIn company page. ” Market on LinkedIn.
  • FATHOM  |  FRIDAY, APRIL 17, 2015
    [Companies] Walking on Coals? Thoughts Before an Appreciative Inquiry Summit
    Of course, ambivalence is a perfectly natural response to something outside of your experience, especially a concept as radical to business culture as shutting down an entire mid-sized company for 2.5 Company News AI Summit appreciative inquiry David Cooperrider hot coals organizational dynamics ” Cultures of leadership.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 17, 2015
    [Companies] How to Create a Call-to-Action on Your Facebook Page [VIDEO]
    The types of call-to-action buttons you can choose from include: Book Now – This button can be used if your company has an event or webinar that you would like your audience to attend. Contact Us – This button is an easy way for your community to reach out to your company. All rights reserved.
  • LEADERSHIP  |  FRIDAY, APRIL 17, 2015
    [Companies] Interesting Infographics: The 8 Most Effective Types Of Content
    The reason why should be clear – 63% of marketing professionals say that content marketing has been at least somewhat successful for their company, with a further 26% claiming that content marketing has been very successful (by contrast, only 9% believe they have been somewhat unsuccessful, and a mere 2% report being very unsuccessful).
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Companies] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Not Creating a Great Company Page On top of establishing your own personal presence on LinkedIn, your firm should also have a company page. Don’t be afraid to let people know your firm is on LinkedIn and encourage them to like your page so they can stay up-to-date on your company. Instead, follow the 80/20 rule.
  • E-QUIP  |  FRIDAY, APRIL 17, 2015
    [Companies] Who's at the Top of Your Org Chart?
    Unlike many companies, RETEC was serious about their values. The late Bob Dunlap, founder and president of RETEC where I worked for a decade, often would show an organization chart with clients at the top, then project managers, then the rest of the organization, and him at the very bottom. Does it promote cross-disciplinary collaboration ?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Companies] 6 Key Metrics to Measure Success from Your Retargeting Programs
    Today many companies are running site and email retargeting programs to capture net new prospects and nurture existing leads. We recommend using a combination of all of these, as you determine which metrics are best aligned to your company’s goals, at the company level and for your individual offers. Lead Conversions/CPL.
  • FATHOM  |  FRIDAY, APRIL 17, 2015
    [Companies] Are You Advertising Your Urgent Care Clinics Online?
    In addition to health systems, private equity and investor-owned companies have also entered the mix coupled with retail health clinics, such as CVS Minute Clinic, which offers similar services. Why Urgent Care Centers. Promoting urgent care centers has become a priority for health systems recently. But why? Final Thoughts.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Companies] 5 Signs Your Company’s Blog Is Failing
    It seems to be all the rage as of late, given that 89% of companies using content marketing say it works. Signs Your Company’s Blog Is Failing by Dave Schneider - Maximize Social Business. You’ve probably heard about this new thing called content marketing. So chances are you’ve started a blog. Author information. Dave Schneider.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Companies] 6 Vital Features to Look for in Marketing Automation Software this Year
    The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Companies looking to invest in marketing automation software can choose from a variety of systems—but not all marketing automation platforms are created equal. Marketers have to adapt to these changes.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Companies] 45+ Reasons to Attend the Social Tools Summit
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. Author information. Neal Schaffer. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Neal Schaffer.
  • KEO MARKETING  |  THURSDAY, APRIL 16, 2015
    [Companies] LinkedIn Launches Content Sharing Tool Called Elevate
    The new tool, called Elevate, helps a company’s employees find valuable content, share it with their networks and analyze the results. The goal is to help companies increase engagement and content sharing by their employees. This in turn helps the visibility of (and engagement with) the company’s page.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 16, 2015
    [Companies] Marketing Automation, Meet Customer Communication
    The truth is, most companies are terrible at customer communication, falling into the Factory Farm of Spam (FFoS)  model we looked at last week, or the equally exasperating Giant Wall of Silence (GWoS). In most companies, there is no single owner of the conversation with the customer. . Good marketing automation is a subtle thing.
  • SYNECORE  |  THURSDAY, APRIL 16, 2015
    [Companies] 4 Types of Content Essential to Driving Leads
    At a basic level, companies that blog are more likely to be found than those who don’t. Blogs and eBooks are useful for customers who are just discovering your company and are still considering other options. case study shows your customers how you’ve successfully worked with other companies like theirs in the past. Blogs.
  • HINGE MARKETING  |  THURSDAY, APRIL 16, 2015
    [Companies] 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm
    Information like industry, company size, geographic location, or visitor’s position in their company can help you tailor your email marketing to them. “Spend money to make money,” they say. It’s a measure of how well you’re motivating visitors. Either way, we’re here to help. Ready to learn more?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Companies] 8 (Free) Google Resources B2B Marketers Need To Know
    Author Note: A variation of this article originally appeared in our company newsletter, which we publish quarterly. Subscribe to our newsletter to get access to more specific information like this, as well as company updates, announcements, etc. Needless to say, Google continues to launch new functionality and change product offerings.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Companies] Making MarTech Investments? Bet on the Customer
    billion and includes 26 “unicorns” (companies valued at more than $1 billion). Despite its size and rapid growth, marketing technology is still a young industry, with many small companies in early growth stages. Today’s CMO is a tech investor and must think like a shrewd broker on the stock exchange. According to Scott Brinker (a.k.a.
  • BIZNOLOGY  |  THURSDAY, APRIL 16, 2015
    [Companies] Today’s big branding issue: what should companies stand for?
    The question of whether a company should go beyond the core goal of “maximizing shareholder value” as its main reason for being (e.g. Not long after their published article on corporate law, huge companies suddenly crashed – e.g. Enron, Arthur Andersen, and WorldCom.  to also pursue broader social ends), has been argued for decades.
  • MARKETING ACTION  |  THURSDAY, APRIL 16, 2015
    [Companies] Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers
    BRIAN: The best advice I could give to somebody that’s looking for a job or wants to get into a certain company, is that it’s all about networking. There are a lot of tools out there on the web to help you find out about a company, and the benefits of a company, work life balance, all those sorts of things.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Companies] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Some products sell mostly to smaller companies, some to companies with many different products, some to customers who want new prospect names, some who want to incorporate external behaviors, and so on.
  • LEADERSHIP  |  WEDNESDAY, APRIL 15, 2015
    [Companies] CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)
    Mann says these companies now need to focus on analyzing peer-to-peer and peer-to-brand social communications in real time. Companies that have seen a good measure of success with creating continued engagement are still not quite there when it comes to conversion.  – Among Top 15 B2B CMOs (FierceCMO). Are they the economic buyer?
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Companies] Infographic: What’s Trending In Marketing for 2015?
    Even though integrating marketing tools is a problem for many companies, they are still  choosing marketing technology to help bridge the gap between Sales and Marketing: 87% of top-performing firms employ a #marketingautomation platform Click To Tweet. Popular content research sources for B2B buyers are: whitepapers – 78%.
  • VIDYARD  |  WEDNESDAY, APRIL 15, 2015
    [Companies] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
    KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 15, 2015
    [Companies] The Dot Has New Friends! Will This.Suck For You?
    Vox Populi, the subsidiary registering the.sucks domain, states that the domain is designed to  “help consumers find their voices and allow companies to find the value in criticism.” When it comes to creating a domain, you’re probably used to generic top-level domains (gTLDs) such as.com,org,net, and.gov.  See the full list of new gTLDs here.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 15, 2015
    [Companies] eSignature as a Customer-Facing Competitive Advantage: Signing Up for Success
    For more on eSignature technology, specifically, please attend Peter Ostrow’s April 28, 2015 webinar, Following the KISS Rule: How Best-in-Class Companies Reduce Sales Friction. In the B2B world, no matter how complex your marketing and sales funnel may be, everything still comes down to a simple signature. year-over-year as well.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Companies] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    When was the last time you evaluated your company LinkedIn page? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should. Showcase Page is an offshoot of your company profile page. Make sure your company page has a Follow Us button.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 15, 2015
    [Companies] 4 Rules to Build a Lasting Relationship with an Influencer
    Over the past five years, I have written about the impact of influence marketing in social media for companies and organizations. In my most recent articles, I emphasized the importance for professionals and CEOs to build a digital identity, personal branding, and develop lasting relationships with the leaders in their sector. Raymond Morin.
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