• CRIMSON MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Companies] 5 Ways to Boost Your B2B Marketing into Overdrive
    B2B companies have recently had to confront an awkward truth. This is, of course, still an important part of a good sales strategy, but unfortunately, B2B companies who want to be successful cannot concentrate their efforts solely on closing deals.  What is their role in the company? What size is the company?
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Companies] Digital Disruption and Disintermediation – Key Drivers for B2B Companies
    The post Digital Disruption and Disintermediation – Key Drivers for B2B Companies appeared first on Great B2B Marketing. One of our super-smart clients sent me a really interesting article titled The Battle is for the Customer Interface. The […]. Digital Marketing
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Companies] Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It
    And boom: Up pops a battery company's blog post on the nationally uniform specifications for the size of battery cells. You're out with friends, laughing, having a grand old time -- when someone asks the group a total brainteaser: "Why don't 'B' batteries exist?". You're stumped. Your friends are stumped. What's a Viewport? That's it!
  • BIZNOLOGY  |  TUESDAY, AUGUST 4, 2015
    [Companies] Your social media marketing automation solution
    For example, rental management companies. Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. and 4:00 a.m.,
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Companies] 8 Historic Duos to Inspire Your Sales and Marketing Alignment
    In fact, the offender was just one company who mistakenly published the same article 3,000 times too many. Shared by sales: “ I was drawn to your company by your tagline, frankly. Your product/service expertise will help strengthen the company’s value to the prospect. Mac and cheese. Taco Tuesdays. Tango and Cash. Mulder : Oooh.
  • VIDYARD  |  TUESDAY, AUGUST 4, 2015
    [Companies] The Chronicles of Creating a Thought Leadership Campaign: Solidifying the Idea
    Without sharing, your content is left to wither on your company’s blog page, forgotten. This post is Part 1 of a 3-part series on Campaign Execution. We’ve all seen it: Content that’s informative, that you can really learn from, but bores you to the point of tears. In a perfect world, all content would be engaging and fun.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 4, 2015
    [Companies] Changes in Google Searches Could Hurt Website Traffic: Learn What to Do
    This feature, which Google calls Instant Answers is handy, but it can have an adverse effect on your company’s website traffic. If your company doesn’t have a blog, be sure to share high-quality content on your social pages, so your customers rely on you for support. 3. If you type in, “How many ounces in a gallon?”
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Companies] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
    B2B tech yelpification describes the way in which companies present buyers with peer reviews of B2B tech products to allow them greater insight into the product’s functionality. With merely 10 reviews by verified users, a company can generate tens of thousands of impressions to buyers. What is B2B Tech Yelpification?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 4, 2015
    [Companies] Lincoln Electric Changes Perception Of Industry With Brand Storytelling
    But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. Great storytelling starts with a narrative bigger than yourself. Most brands want to talk products and features, rather than spark a captivating conversation. Craig Coffey, U.S.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 4, 2015
    [Companies] August Means Tool Drive!
    Hosting an annual tool drive just made sense for us when we started since we work with companies who make products for tradesmen. By Rachel Kerstetter, PR Architect at Sonnhalter. It’s August! At Sonnhalter, August means Tool Drive! Everything donated is put to use either building homes or at a ReStore location.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 4, 2015
    [Companies] The killer user experience: Apple Music
    Related Stories 5 Reasons companies are bringing their marketing in house The future of content marketing strategy The harsh marketing truth about online reviews. A little over a year ago I treated myself to a BMW X3 on my birthday. It came with a yearlong subscription to Sirius Radio, which I loved. Enter Apple Music to save the day. SWOON.
  • WEBBIQUITY  |  TUESDAY, AUGUST 4, 2015
    [Companies] This One Thing Has Become The New SEO Reputation Management Secret This Year
    If you consistently get people talking about your business and/or brand on social media and you link these websites to your own brand’s websites, you should be able to better control the overall search results for your company’s brand. Guest post by Jon Rognerud. What Search Engines Are Looking For? 1) High Authority Domains.
  • MARKETING ACTION  |  TUESDAY, AUGUST 4, 2015
    [Companies] Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process
    Some companies have a single point of contact on the sales team who receives all qualified leads and then assigns them to sales reps; others have a tele-qualification team that sets appointments; many just use email notifications. This post is part of a series to help B2B organizations understand and implement sales and marketing alignment.
  • KEO MARKETING  |  MONDAY, AUGUST 3, 2015
    [Companies] Devising a Demand Generation Strategy
    Think about your overarching goal, which is to positively influence the perception of your company, to as many potential customers as possible. Include a very brief request for information form, or contact information for reaching your company, at the end of the process after people have decided they want to know more.
  • FATHOM  |  MONDAY, AUGUST 3, 2015
    [Companies] The Manufacturers’ Guide to Developing and Following Through on a Digital Marketing Plan
    Follow the Manufacturers’ 6 Step guide to Developing and Following Through on a Digital Marketing Plan to increase your company’s chances of success in the digital space. Based on a company’s unique business goals, the metrics for measuring success may vary. However, only 20% have a documented content marketing plan.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Companies] 5 Easy Ways to Help Reduce Your Website’s Page Loading Speed
    To set up browser caching on your server, check out the resources below or contact your hosting company: Apache Caching. If you don’t see yours, contact your hosting company to see what they can do. The adage “patience is a virtue” doesn’t apply online. The speed of your site even affects your organic search rankings. IIS Caching.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Companies] 4 Ecommerce Pricing Strategies You May Not Have Considered
    In fact, studies have actually shown that profits remain on par with those companies that set a price and demand it. With no real benefit in revenue, why would a company choose to allow buyers to pay what they want for products? Maybe one has worked beautifully for your ecommerce company. Free isn’t a price. Software. Movies.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Companies] The 2 Things You Must Nail For Lead-Generating B2B Content
    Companies can communicate directly with their audiences. Companies who talk only about themselves and their products are largely ignored. An example would be a company owner with declining sales and a gnawing feeling that their company’s marketing efforts are not generating the number and quality of leads it once did.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 3, 2015
    [Companies] Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?
    It isn’t uncommon these days for me to hear about companies with 60-80% of their leads sourced from marketing. Author: Johnny Cheng I’m baaaack! It’s me, Johnny, with your next blog from the Marketo Institute! This time around, we’re going to take a look at conversion rate. What Is Conversion Rate? Now, let’s dive into the data!
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Companies] Millennials Hate Ads! Want This Instead
    75% of millennials felt it is fairly or extremely important that companies support their local communities instead of just reaping all the profit. The bad news is that it’s hard to get millennials’ attention, and traditional advertising no longer works on this generation. Traditional Advertising Is Dead. Marketing has a marketing problem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 3, 2015
    [Companies] 5 Ways Twitter is changing the world (despite what the critics say)
    One of the most remarkable things about Twitter is that its greatest power comes from the people, rather than the company itself. One of the most remarkable things about Twitter is that its greatest power comes from the people, rather than the company itself. I was recently interviewed by CNN  about how Twitter is shaping the world.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 2, 2015
    [Companies] “Just A Little Heart Attack”
    He must have done something right because twenty years after the prayer, he recorded this interview as the same CEO of a company listed on the Fortune 1000. “We can’t publish that!” the director of public relations shouted after reviewing my cut of an audio interview. Just a little heart attack,” he whispered. Nothing that’ll kill me.
  • HUBSPOT  |  SUNDAY, AUGUST 2, 2015
    [Companies] The 14 Coolest Beer Label Designs You've Ever Seen
    Image Credit: 88DB.com. 4) Oregon Brewing Company. Oregon Brewing Company's line of Rogue ales is another example of great beer names paired with beautiful label designs. Image Credit: uncrate. 5) New England Brewing Company. Image Credit: Beer Street Journal. 6) Uinta Brewing Company. Not anymore. As for naming the beer?
  • JUNTA 42  |  SATURDAY, AUGUST 1, 2015
    [Companies] This Week in Content Marketing: Don’t Build Your Content House on Rented Land
    Instead, the company asked users to request an archive of their data, but that process took up to 72 hours to complete. Media companies are aggressively embracing this approach, but so far very few brands have done so. 4. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Scripps Co.
  • LEADERSHIP  |  FRIDAY, JULY 31, 2015
    [Companies] Interesting Infographics: The Science of Social Timing in Blogging
    Will this infographic change your company’s blogging practices? Here’s a situation that I’m sure most of you are familiar with: You’ve written an insightful, well-worded, topical blog post. You post it and then sit back and wait for the comments to roll in — and nothing happens. We’ve all been there. Join the discussion below.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 31, 2015
    [Companies] VEST Report: Competition in B2B Marketing Automation Isn't About Features
    Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Look here for more information or to make a purchase. Updating the report gives a nice overview of recent industry developments. Here are some observations: - market positions are pretty stable.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Companies] Creating a buzz for InsightBee - a new kind of startup
    InsightBee is a research company with a mission, out to disrupt the way that businesses receive insights and actionable intelligence. It uses a combination of proprietary technology, expert analysts and great customer experience to set them apart from the crowd. InsightBee needed a launch campaign to drive awareness and kick start sales.
  • VIDYARD  |  FRIDAY, JULY 31, 2015
    [Companies] 10 Boxes to Tick when Evaluating a Video Marketing Platform
    That’s precisely why 95% of marketers (including those in B2B companies) report increasing investments in video content. Enter the world of Online Video Platforms (designed for media companies and publishers) and Video Marketing Platforms (designed for marketing teams using video across web and digital marketing programs). Big data.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Companies] Delivering inbound marketing leads for a startup
    InsightBee is a research company with a mission, out to disrupt the way that businesses receive insights and actionable intelligence. Making a great landing page is no simple task. Which is why it’s always so pleasing when they work. The landing page was a great success for the initial campaign, it had a 26.7% Content marketing
  • BIZNOLOGY  |  FRIDAY, JULY 31, 2015
    [Companies] 5 do’s & don’ts of B2B lead qualification
    As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. Only on about 2 out of 10 lead qualification calls I receive does the caller know anything about my company. Do: know who you’re qualifying. Do: follow-up promptly.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 31, 2015
    [Companies] [Ebook] How Marketing Automation Empowers Small Teams
    ROI: According to The Annuitas Group, after implementing a marketing automation tool, the average company gets a 77% increase in revenue and a 53% higher customer conversion rate. Author: Sesame Mish Let me ask you this: how big is your marketing team? One hundred people, 25 people, three people…or, perhaps, are you flying solo? See, ABCDE!
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 31, 2015
    [Companies] The Importance Of Goal-Directed Behaviors To Buyer Personas
    For instance, should we purchase software package A from Company A or software package B from Company B? The intent on isolating and influencing decisions based upon Company A or Company B being the better option. For example, we may decide to skip the fudge brownie desert in light of health goals we are pursuing.
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 31, 2015
    [Companies] Breaking The Rules of B2B Social Media
    Since so many B2B companies have very different audiences and marketing requirements, here are some suggestions for creating your own rules for social media. When someone tells you to follow the rules, are you more likely to take their advice or do you believe that rules were made to be broken? And they all contradict each other. Once a day?
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Companies] 4 Genius Tactics for Increasing Ecommerce Sales
    What if you could keep an eye on what people are saying about your company and your products on all your social media outlets? Nothing about running an ecommerce website is straightforward and easy. The goal is, of course, to present a product, entice buyers to purchase, and then process the payment. Then start with one component at a time.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Companies] Tips For Re-training Your Media Sales Team
    One of the biggest challenges facing media companies who adopt the inbound marketing methodology is re-training their sales team to sell inbound campaigns to advertisers. Hold your company's feet to the fire. Update Your Team's Skill Sets. Your advertisers may not technically be marketers, but they need to think like one. Media
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Companies] How to Get a Bigger Bang from Your Press Releases
    Always start off every release with a one-liner at the top, accounting for your company’s brand and position. With every release you publish, make sure you include language after the boilerplate that allows readers to follow and engage with your company’s social pages. Press releases drew eyes. They were go-tos for information.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Companies] The 20 Best Sites for Wasting Time on the Internet
    We're the sort of intelligent that you hang out with for a while, enjoy our company, laugh a little, smile a lot and then we part ways. There's a lot of content out there about productivity -- everything from hacks to shortcuts to tips and tricks for how to get more done in less time. Hey, no one can be totally productive all the time.
  • HINGE MARKETING  |  FRIDAY, JULY 31, 2015
    [Companies] How to Use LinkedIn Showcase Pages to Connect With Your Audiences
    As extensions of your company’s main LinkedIn profile, these Showcase Pages make it simple to highlight each of your services or address each of your audiences. Showcase Pages replaced LinkedIn’s old Product and Services tab on your company profile. Showcase Pages appear on the right sidebar of your company pages.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Companies] IBM's Watson gives the real insight on brand personality
    How do you get to the heart of a company? How do you really understand what they are all about? You go to the ‘About Us’ section of the website, of course. But what does this corporate nonsense really say about a business? We decided to give IBM's new ‘Personality Insights’ tool a spin to find out. Thought IBM wasn't compassionate? link].
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies] Quantifying the Value of Social Media Engagement in B2B Marketing
    Performers” from all other companies. companies rely on more than one. and the company culture) value most. Gleanster benchmarks best practices in technology-enabled business initia- tives, delivering actionable insights that allow companies to make smart business. Entire content © 2012 Gleanster, LLC. terms of use.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies] Moneyball for Sales & Marketing
    companies? companies to watch. And learn why Alcatel, Genesys, Fuji Chemical, and 500 other global companies use KnowledgeTree to get insight into. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. And with a smaller set of fans comes. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. By 2014, companies that develop an IMM strategy will deliver a 50. companies and digital agencies such as Microsoft, Medtronic, Philips, Novell, Ameritech. Optimization in Action – A Simple Example. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. 1. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. some sources.” VP of direct marketing systems for a multinational bank1 Currently, companies are hard-pressed to follow the customer journey, let alone understand it.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. company’s stories come alive. The richer experience will set your company apart. time zones, communicating important company-wide or. to be seen around the whole company. Belong In Every Content.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    including Merck and Company, GlaxoSmithKline, Wyeth-Aerst, Novartis, NY. research for the renowned Nielsen Company. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. white papers downloadable via high end web.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies] Advanced Keyword Research Strategies
    The solution for these companies is to develop a deep keyword and key phrase research strategy. The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies] Closing the Deal: The State of Sales Enablement
    New insight into sales managers' attitudes and beliefs about their company's sales enablement strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies] Advanced Marketer's Guide To Salesforce Reports & Dashboards
    A guide for advanced teams and companies on marketing attribution modeling and reporting using data inside Salesforce
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies] Hooked: How to Build Habit-Forming Products (An Excerpt)
    Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies] Marketing Automation 101: Seven Steps to Success
    Should your company embrace marketing automation? This paper provides valuable insight to help you decide, and specific tips on how to make it successful
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies] 8 Clues That Your Company Needs a New Website
    What has your website done for you lately? Are you getting the traffic, leads and sales that you expect and deserve
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    They lucidly share how you, in a tech marketing strategy, analysis or implementation role, can harness its energy for your company. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Companies] How to Effectively Use E-mail Marketing to Increase ROI
    Many companies report that the most challenging aspect of successful e-mail marketing lies in finding employees with the expertise to properly develop and implement an e-mail strategy.
  • KEO MARKETING  |  THURSDAY, JULY 30, 2015
    [Companies] KEO Marketing Ranks in Top 25 of Phoenix Business Journal’s Interactive Marketing Firms List
    The company also ranked 23 rd in the 2014 list. At the  13th Annual American Business Awards , KEO earned a Silver Stevie TM Award for online marketing campaign of the year on behalf of  Profiles International , a talent management solutions company. PHOENIX, Ariz., The firm also received two Bronze Stevie awards. About KEO Marketing.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 30, 2015
    [Companies] The Path to Adaptive Marketing: An Introduction
    The majority of companies and brands don’t consider life’s lack of predictability when they build customer journeys. Although companies leverage data available to them, customers deviate from the prescribed journey due to changes in environment. It comes to mind whenever people say, “live in the moment.”
  • FATHOM  |  THURSDAY, JULY 30, 2015
    [Companies] Consumer Brand SEO Pulse: 7.30.15
    As more and more companies begin to embrace the concept of content marketing, it’s important to know the reality of it, versus the myths. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Google has been busy this month! It could take months to fully take effect. link]. link]. link].
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Companies] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Despite social media’s ubiquity and adoption by people, there are a lot of B2B companies that have not done much to leverage its power. That hesitation is not a bad thing, actually. A lot of companies want to avoid the “ready, fire, aim” approach to social media. Think about your ideal customers who don’t know your company.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 30, 2015
    [Companies] How eBooks Help Generate Leads and Fill Sales Pipelines
    The last page of the eBook is generally an “About the Company” page that gives enough information about your business for interested prospective leads to find out more, but not too much information to make your document sound like a sales pitch. Are you racing to build credibility, generate leads and close sales? Enter the eBook. Conclusion.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Companies] Content: The Show That Never Ends
    Come inside! I was visiting with a mid-sized company this week. I was brought in to help them sort out their content marketing strategy. We think it could be a whole series.”. I had a similar experience recently with another large company. Welcome back my friends to the show that never ends  . We’re so glad you could attend  .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 30, 2015
    [Companies] How to use Product Hunt to boost your business
    But it might be a little harder to tell if Product Hunt is the right platform for your own company. My first Product Hunt experience. I was surprised when a friend who was an active member promoted my company Fittr as a featured start-up. Still, even without advance preparation, my company made it into the top five posts for the day.
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Companies] How to Write an Author Bio That Doesn't Suck
    It’s tempting to turn your bio into a trophy case -- you’ve won awards, started a billion companies, been published in every awesome journal, etc. Peep Laja of ConversionXL does this really well: Notice that final line: “Peep can help your company grow via his conversion optimization agency.”. Read on. You’re about to find out.
  • MARKETING ACTION  |  THURSDAY, JULY 30, 2015
    [Companies] Marketing Automation for the New Buyer’s Journey
    And they’re taking control of their own buying experience: 78% start the buying process with a web search, and 50% research through peer reviews, blogs, and news sites before engaging directly with companies themselves. Companies that use marketing automation see big returns. And then the buyer broke the mold. Start with your buyer.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Companies] 3 Ways to Achieve Marketing Revenue and Demonstrate ROI (with Russ Mann, Nintex CMO)
    In this role Russ is responsible for the global brand, demand, digital product, and field marketing initiatives of the company. . In the movie that inspired the name of this podcast—Moneyball—Billy Dean of the Oakland Athletics did not just observe the existing metrics of the day, such as RBI and Home Runs. Marketing Technology Podcasts
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Companies] 3 Ways to Achieve Marketing Revenue and Demonstrate ROI (with Russ Man, Nintex CMO)
    In this role Russ is responsible for the global brand, demand, digital product, and field marketing initiatives of the company. . In the movie that inspired the name of this podcast—Moneyball—Billy Dean of the Oakland Athletics did not just observe the existing metrics of the day, such as RBI and Home Runs. Marketing Technology Podcasts
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Companies] What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
    Reach out beyond – If you’re in B2B, then your prospect is likely not the only person who works at their company. Reach out to other people at the prospect company who might be involved in the deal and try to get a read for what’s going on. Build out a case that speaks specifically to this particular industry, company, and role.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 29, 2015
    [Companies] 6 Tips to Ensure Direct Mail Avoids Junk Mail
    For example, an insurance company can offer a portable cooler in the summer for anyone who calls for a quote. 4. Companies offering baby-related products can send offers to those who are subscribing to parenting magazines. 5. Direct mail is a great way for you to spread the word about your business and increase sales. Direct Mail
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 29, 2015
    [Companies] 8 Tips to Jump Start Your Account-based Marketing
    Analyze your customer database to identify common traits, and think about accounts with a history of buying from companies like yours. 2. Once you have created a list of target accounts and understand the nuances of each, develop a strategy and outline the tactics you’ll use to engage key stakeholders within those companies. 6.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 29, 2015
    [Companies] 5 Tips for Marketing Podcasts with Social and SEO
    His company, Freedom Podcasting, produces and distributes audio shows to global audiences. In my last post, I talked about how to share your podcast on social media. In this post, I’m […]. Author information. Jonah Geil-Neufeld. Jonah Geil-Neufeld contributes a monthly column on Podcasting. Twitter | Facebook | LinkedIn |. Podcasting
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Companies] The Best In Energy Content Marketing
    Energy companies are struggling to explain the complexity of their supply chains, and the raw demand they are facing. Consumers are just looking for energy companies to be real, transparent, innovative and conscious of the environmental impact of our energy use. We also typically showcase examples outside the industry as well.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 29, 2015
    [Companies] Manufacturers: Are you Looking to Build your Social Media Presence? Use LinkedIn.
    The 2015 Social Media industry report from Social Media Examiner said 88% of B-to-B companies use LinkedIn and 41% cite it was their most important platform. Here are some highlights: Review your company page  – What, you don’t have one? How to use LinkedIn to Promote your Innovative Company.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Companies] 5 Signs You Don’t Know Your B2B Customer
    She makes a great case that by seeking to create a “continuum experience” where regardless of where the interaction is coming from, whether marketing or sales, companies should build on a foundation of consistent messaging and storytelling across all channels, cross-functionally. Do you remember the board game Guess Who? This month?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 29, 2015
    [Companies] New legal guidelines may impact many freelance employees
    But what if your company wants to hire freelance employees? Employee misclassification” has led to lawsuits against companies including Uber and FedEx — businesses that rely on contract workers to fill customer demand without taking on the overhead of hiring full-time employees. By Kerry Gorgone, {grow} Contributing Columnist. The U.S.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Companies] 7 Ways to Inspire Trust from Ecommerce Customers
    They may wonder if you’ve updated your security lately, or if your company is even in business anymore. Customers will not trust companies that can’t string a sentence together. Many potential customers will seek out your social media accounts to learn more about your company before making a purchase. your company has closed.
  • MARKETING ACTION  |  WEDNESDAY, JULY 29, 2015
    [Companies] Digital Debris: Why Data Needs an Expiration Date
    I recently received a letter from a large health insurance company. But the growth is also driven by the massive amounts of data that companies store about us. And every company, from your local grocery store to your pet groomer, has information about you, including your habits, behaviors, and payment options. Turns out it was.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Companies] Inside the StartUp Podcast: Gimlet Media Founders on Managing Burnout & Being Transparent [Podcast]
    In true journalistic fashion, Alex decided to document the entire process of starting Gimlet -- from botching a pitch to legendary venture capitalist Chris Sacca, all the way through finding his business partner Matt Lieber and negotiating their equity in the company -- and release it as a podcast of its own. Thus, StartUp was born.
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Companies] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Based on a quick survey within the group, here are the top 10 questions that a majority of these B2B companies appear to be struggling with: We want to uncover relevant industry/market insights and target the right customers—how can we do that? Is your company plagued by organizational inefficiencies? Is there one? You’re not alone! 
  • FATHOM  |  TUESDAY, JULY 28, 2015
    [Companies] Create Your Industrial Marketing Plan with The OEM Standard
    How John Deere uses a simple content marketing model–which your company can imitate–to reach an audience of 1.5 Manufacturing is complex. Everything from the nuts and bolts that go into the machinery to the industry as a whole can seem endlessly complicated to the untrained eye. Luckily, OEM marketing doesn’t have to be.
  • FATHOM  |  TUESDAY, JULY 28, 2015
    [Companies] Create Your Industrial Marketing Plan with The OEM Standard
    How John Deere uses a simple content marketing model–which your company can imitate–to reach an audience of 1.5 Manufacturing is complex. Everything from the nuts and bolts that go into the machinery to the industry as a whole can seem endlessly complicated to the untrained eye. Luckily, OEM marketing doesn’t have to be.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JULY 28, 2015
    [Companies] Use this Ridiculous Sales Stat for Nonstop Sales Growth
    Everywhere you look these days, experts are proclaiming that people are 60%—or more—of the way through their decision process before they contact you or your company
  • NUSPARK  |  TUESDAY, JULY 28, 2015
    [Companies] Effective Social Selling = Mindset over Tactics
    Recent research by the Sales Management Association has shown that a whopping two-thirds of companies surveyed don’t have any sort of social media strategy in place for their sales teams. Social media most often falls to marketing departments because it’s their job to take care of advertising and PR—to be the “media” face of the company.
  • CMO ESSENTIALS  |  TUESDAY, JULY 28, 2015
    [Companies] Does Truth Belong in Marketing?
    Furthermore, some companies, HubSpot, first and foremost, have gone to great lengths to be extremely open and detailed about their internal processes — from marketing to hiring and beyond — inviting others to learn from both their successes and their mistakes. ” Enter the Empowered Buyer. Buyers have a lot of options.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 28, 2015
    [Companies] The Big Myth About Buyer’s Journey in the Digital Age
    The top three contents ranked by the companies answering the survey have the same thing in common: they all answer “what value am I going to get from the solution?” Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”. OK, let’s dive into each one. question.
  • KEO MARKETING  |  TUESDAY, JULY 28, 2015
    [Companies] AdWords Now Includes Google My Business Ratings
    This could represent a big local search advantage to companies that succeed in earning good feedback via their listings. A new change will make Google My Business review and ratings much more important and potentially valuable. Google just announced that ratings from local Google My Business listings can now appear in Google Ads.
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Companies] My online influencer research and engagement process
    Content Marketing Influencer Marketing Internet Marketing Social Media Marketing 37signals American Broadcasting Company Arthur Ashe Courage Award Author Autopilot basecamp British Summer Time Customer relationship management Facebook Facebook features Google Google Search Highrise linkedin Salesforce.com twitter YouTubeReally big. Got it?
  • VIDYARD  |  TUESDAY, JULY 28, 2015
    [Companies] Calling All Video Marketers: Get Inspired and Get Recognized
    The company, which sells flash storage for a fast IT experience, has turned what could be dry, techy content into engaging videos. Act-On is a marketing automation software company for small- to medium-sized businesses. Video plays a heavy part in the company’s marketing efforts, and as a result, 40% of leads are attributed to video!
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 28, 2015
    [Companies] Is Your B2B Marketing Delighting Customers?
    The conference focused on teaching marketers how to engage customers in a way that delights them into advocates for the company. Customer experience is the new demand creation. Bold words, I know, but Influitive 's B2B Customer Engagement Leadership Series last week made me a believer. It was an incredibly eye opening experience.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Companies] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? By far, the most effective way to increase site traffic and leads is with a company blog. If you want more traffic and leads, don’t write about your company and its products. Here’s how to get started.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 28, 2015
    [Companies] Twitter’s New Analytics: What You Need to Know
    Big companies often pay third-party companies major bucks to collect statistics like this, but now you have access to it right in your Twitter account. Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. How it Works. Looking at all Twitter users.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 28, 2015
    [Companies] 10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing
    As for what content CMOs can publish here it can be: A post that ran on your company's site. In order for any company/brand to succeed there must an alignment between the CMO and the CIO/CTO. Of the 1,034 marketing leaders in the U.S. The CMO-CIO relationship is getting serious. Let's break down two of these in further detail.
  • VIEWPOINT  |  TUESDAY, JULY 28, 2015
    [Companies] "Marketing is too important to be left to marketers."
    But my take on what it really means is that marketing is so important that it should be an integral part of the fabric of a company’s mindset, culture and strategy. Here’s the problem: Marketing is increasingly viewed as a separate entity, an outsider to what the company’s business is all about, when in fact, it is inseparable.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 28, 2015
    [Companies] 4 Marketing Analytics That Matter for Driving Higher Revenue
    But that misses the value of subsequent connections with that person or company. For example, someone first connects with your company through a webinar and then visits you at a conference. Each step of the way, you can track their engagement with your company. So how do you do it? Let’s dive in deeper: 1. The Bottom Line.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Companies] 10 Marketing Over Coffee Podcasts You Should Check Out
    great interview about what it’s like to be the marketing guy at a company selling a marketing solution to marketing people. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. So I checked out some of their episodes and found some really great stuff I’d like to share. Seth Godin.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 28, 2015
    [Companies] The real problem with real time marketing
    When companies like DiGiorno issue tweets that backfire, is brand value erased? Why a company’s organizational structure may determine whether “real time” works. Real-time marketing is one of the hottest trends around, prompting entirely new agency specialists and tactics in the last few years. Are you ready for this?
  • CONNECTING ELEMENT  |  TUESDAY, JULY 28, 2015
    [Companies] How to exploit the power of social influencers
    Organic reach for companies on social media is dwindling, meaning that fewer users will be seeing your content. One way to address this challenge is to tap into the power of social influencers – a tactic that not only could help boost your brand’s visibility, but also its credibility.
  • MARKETING ACTION  |  TUESDAY, JULY 28, 2015
    [Companies] Use an Email Preference Center to Keep Your Email Subscribers Happy
    Fortunately, there’s been a crackdown on companies selling information to third parties. Anyone who has worked in marketing knows firsthand that running email marketing campaigns can be both brutal and discouraging. Consumers have more control than ever over what shows up in their inbox. Allow readers to control the frequency of emails.
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