• HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Companies] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
    Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? It's not a one-size-fits-all solution. Social Media Daily IGSS
  • JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Companies] This Week in Content Marketing: The Future of Television Advertising Is Native
    Facebook’s scary new world for media companies (6:23): Facebook has created a scary new world for media companies, according to Business Insider. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants include two beat downs on questionable native advertising practices.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] Quantifying the Value of Social Media Engagement in B2B Marketing
    Performers” from all other companies. companies rely on more than one. and the company culture) value most. Gleanster benchmarks best practices in technology-enabled business initia- tives, delivering actionable insights that allow companies to make smart business. Entire content © 2012 Gleanster, LLC. terms of use.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] Moneyball for Sales & Marketing
    companies? companies to watch. And learn why Alcatel, Genesys, Fuji Chemical, and 500 other global companies use KnowledgeTree to get insight into. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. And with a smaller set of fans comes. sport.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    including Merck and Company, GlaxoSmithKline, Wyeth-Aerst, Novartis, NY. research for the renowned Nielsen Company. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. white papers downloadable via high end web.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • ACT-ON B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] Rethink Marketing
    2012, the majority of enterprise companies had adopted. mixture of B2B and B2C companies; we asked where they’re. with one company, not multiple departments. to infuse every stage in your company’s growth. your company’s future revenue will come from. becoming an option for mid-market companies. darling?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] The 5 Principles of Engagement Marketing
    Every company has the same mission: to maximize their value. But in our view, your most valuable asset isn't your product, or your branding, or even your team - it's your customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] How to Increase Conversions With Marketing Personalization
    One-to-One Marketing, or personalized marketing, is the future of how companies will communicate with customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] Closing the Deal: The State of Sales Enablement
    New insight into sales managers' attitudes and beliefs about their company's sales enablement strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] Advanced Marketer's Guide To Salesforce Reports & Dashboards
    A guide for advanced teams and companies on marketing attribution modeling and reporting using data inside Salesforce
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] Hooked: How to Build Habit-Forming Products (An Excerpt)
    Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] Marketing Automation 101: Seven Steps to Success
    Should your company embrace marketing automation? This paper provides valuable insight to help you decide, and specific tips on how to make it successful
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] 8 Clues That Your Company Needs a New Website
    What has your website done for you lately? Are you getting the traffic, leads and sales that you expect and deserve
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    They lucidly share how you, in a tech marketing strategy, analysis or implementation role, can harness its energy for your company. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] How to Effectively Use E-mail Marketing to Increase ROI
    Many companies report that the most challenging aspect of successful e-mail marketing lies in finding employees with the expertise to properly develop and implement an e-mail strategy.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. By 2014, companies that develop an IMM strategy will deliver a 50. companies and digital agencies such as Microsoft, Medtronic, Philips, Novell, Ameritech. Optimization in Action – A Simple Example. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. 1. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. some sources.” VP of direct marketing systems for a multinational bank1 Currently, companies are hard-pressed to follow the customer journey, let alone understand it.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. company’s stories come alive. The richer experience will set your company apart. time zones, communicating important company-wide or. to be seen around the whole company. Belong In Every Content.
  • FATHOM  |  FRIDAY, APRIL 29, 2016
    [Companies] Employee Bright Spot: Lynn Eastep Brings Brand, Agency Experience to Fathom
    Fathom is continually challenging itself to grow, to better serve clients, to create more profit for its clients. I’m excited to be a part of the company’s continuing evolution in the digital space.” Lynn Eastep is bringing her award-winning combination of Fortune 500 brand-side and agency experience to Fathom. Careers
  • CAPTORA  |  FRIDAY, APRIL 29, 2016
    [Companies] [Highlights] Building a New Model for Growth Marketing Webinar
    As part of their growth marketing strategy, both companies incorporated the Captora Top of Funnel marketing platform to accelerate lead gen. The webinar covered several aspects of growth marketing considered top of mind for execs looking to streamline their marketing tech stack and see maximum ROI on their investments.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Companies] Your Employee is the Voice of your BRAND #Business #Marketing #Branding
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Let’s take a look at what’s making news around the web.
  • HINGE MARKETING  |  FRIDAY, APRIL 29, 2016
    [Companies] What Buyers Want: The Buyer’s Selection Process
    To some degree, companies and organizations buying services are motivated by fear. Wouldn’t you have a considerable competitive advantage if you knew, upfront, which criteria prospective clients were using to evaluate you? We think so. When asked to list important selection criteria, survey participants offered a wide range of answers.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Companies] How #Business Leaders Can Avoid Being Uberized #Marketing #IBMAmplify
    What technologies are companies using with their workforce, and what implication do they have for both employees and HR service delivery? To stay relevant, companies need workers with an entirely new skill set. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. commercials).
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Companies] How to Retain Customers Using User-Generated Content [Free Guide]
    It covers everything that you'll need to get started with user-generated content for your ecommerce company, including: The “rules" of retention. What if you could have your current customers sell your products for you? With user-generated content (UGC) it’s possible! Why word of mouth matters. How to leverage word of mouth marketing.
  • LEADERSHIP  |  FRIDAY, APRIL 29, 2016
    [Companies] Interesting Infographics: Creating a Sustainable Marketing Strategy
    And you need to do it better than other companies. A marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. You have to aim it at the right people. Depending on your target audience, your marketing campaign is in direct competition with dozens (or even hundreds) of other campaigns.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 29, 2016
    [Companies] Measuring the Performance of Your Newsletter
    So how do you know if your company’s newsletter is actually winning hearts or simply passing time in the inbox? As small businesses plan for the types of email marketing campaigns they want to send out, it’s no surprise that newsletters often top the list. Delivery Rate. If your goal is to get seen (and read!) Click-to-Open Rate.
  • EARNEST ABOUT B2B  |  FRIDAY, APRIL 29, 2016
    [Companies] Lunchbox: Fill a tummy with a tap
    The box itself is provided by Payter - a technology company who have experience specifically in charity payments. This week we launch Lunchbox , the contactless donation box that enables you to buy a child in the developing world school lunches for a week with one tap of your card. The idea for Lunchbox came from a simple problem.
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Companies] Why Facebook’s Future Is Brighter Than All of Social Media’s
    In the past 18 months, we’ve seen social companies come and go, dive and rise, as the market shakes up the field. We all know Twitter’s financials and the uneasiness broadcast by the company’s investors and users. Market shares are down, but worse than that, the company seems lost. The list goes on.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Companies] Financial Advisors Need to Get Personal or It’ll Cost Them
    Firms like Merrill Lynch that were once full of commissioned-based brokerage accounts now have a company roadmap to transition customers to fee-only accounts. Buyers and investors expect the same level of personalization they would get from Amazon, YouTube, or other retail companies. Impact to Marketers. Segmentation. Scoring.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Companies] 7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy
    As soon as you open the email, you see a photograph of -- and welcome message from -- the company's founders. 6) IKEA. What follows is simply a bulleted list of the company's most popular blog posts. We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Companies] Complement Your Content Strategy with Account-Based Marketing
    Account-based marketing is one powerful tool a company can use as a second pillar holding up your overall strategy. Your message goes from your company to the potential customers. The direction here is inward, with the audience seeking out your company, services, or expertise. Outbound vs. Inbound. How to Use Content Marketing.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Companies] An A to Z of Content Marketing Best Practices
    And then there’s Google Drive, which some companies use instead of Microsoft Office. How MarketingSherpa survey respondents answered the question, “In which of the following ways, if any, would you prefer companies to communicate with you? There’s a lot to know about content marketing. That’s a good thing and a bad thing. The bad part?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Companies] Thoughts, Ideas, Quotes, and Insights from MME16
    Imagine that you could provide everything they need, so they didn't need to go anywhere else and work with any other company. Digital Transformation and the Modern Company. It really is an honor to be a finalist with these other companies, but to win a Markie is something special. Customer Experience. Jeffrey L. Let them in.
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Companies] How 3 U.K. Companies Became High-Class Publishers
    brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. Also on the company’s radar is how consumers interact with its publications.
  • BIZIBLE  |  THURSDAY, APRIL 28, 2016
    [Companies] Account-Based Marketing Measurement: Here's What You Need To Know
    These are about reaching the right accounts and making sure they have awareness and early engagement with your company. If you’re reading this, you’ve undoubtedly heard a lot about account-based marketing or ABM. You may be familiar with the flipmyfunnel framework for ABM execution: identify, expand, engage, advocate. Lead-to-Account Mapping.
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Companies] Thinx’s CEO Talks Feminism, Advertising, and Conscious Capitalism
    But the shocking part about Thinx has less to do with menstrual blood and more to do with the company’s messaging. When I spoke with Agrawal, I set out to understand how she uses content to influence both feminist culture and her company’s bottom line. Tell me a little bit about why you started this company.
  • CAPTORA  |  THURSDAY, APRIL 28, 2016
    [Companies] Fuel Marketing Pipeline Success
    See Captora’s exciting new features that help companies target and launch high performing Top of Funnel campaigns at scale and intelligently optimize their portfolios across search, advertising, and social channels! Marketo Summit 2016 is right around the corner and we are very excited to be a sponsor this year!
  • CAPTORA  |  THURSDAY, APRIL 28, 2016
    [Companies] Captora and Marketo: Fueling Your Pipeline Success
    See Captora’s exciting new features that help companies target and launch high performing Top of Funnel campaigns at scale and intelligently optimize their portfolios across search, advertising, and social channels! Marketo Summit 2016 is right around the corner and we are very excited to be a sponsor this year!
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Companies] First Marketing Automation Software Company to Include Handwritten Letters
    Lead Liaison continues its disruptive path in the marketing industry as the first marketing automation software company to include handwritten letters, written by humans, as a native offering in a marketing automation platform. We expect other companies to follow suit. Fast forward to today. That’s why we’re reviving this lost art.
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [Companies] 3 Clever Tactics to Improve Your Search Engine Optimization
    The company’s solutions include marketing strategy, brand positioning and messaging, search engine optimization and marketing, website development, social media, advertising, local and mobile marketing and more. The problem is everyone does that. So what are some unusual methods to improve your search engine rankings?  Lower the bounce rate.
  • SNAPAPP  |  THURSDAY, APRIL 28, 2016
    [Companies] 6 Different Ways to Organize Your Marketing Stack
    Each company has different needs and objectives, so it’s no surprise that the number and  type of tools  within an organization’s stack can have a high level of variance. In this post, we’ve pulled together six different ways companies are organizing their martechstacks so you can get an idea of how to shape your own. Mostly, no.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Companies] 5 Criteria for Selecting A Professional Services Marketing Firm
    With so many choices to consider, it’s becoming harder for companies to distinguish between those selling hot air and marketing partners who can truly help a firm grow. Check out the company’s website and social media presence. Is hiring multiple vendors better, or is a full-service firm the way to go? You’re trying to grow the firm.
  • VIDYARD  |  THURSDAY, APRIL 28, 2016
    [Companies] How to Use Pacing in Your Video Soundtrack – 5 Considerations
    Company*. So, you’ve found the perfect music for your next video. Now it’s time to get splicing! Some marketers and video editors prefer cutting video to music and others like their music to be dropped in after the initial edit. What is Pacing? First of all, what is pacing? Pacing is arguably the most important technique in editing. Phone*.
  • ANNUITAS  |  THURSDAY, APRIL 28, 2016
    [Companies] Personalization and Oracle’s Modern Marketing Experience
    By having a great customer experience; if you don’t keep your customer, some other company is going to steal the business from you. After my second day at the Oracle Modern Marketing Experience 2016  conference (#MME16), I’m finding a very obvious common theme vendors, customers and speakers are talking about: personalization.
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Companies] What is Outside-In Marketing?
    It is about using search query data as a proxy for audience interest about topics relevant to your company, and building content that satisfies those interests. As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. The Story of the Book.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [Companies] 4 Ways to Make Your Mobile Marketing Stand Out
    For instance, in email marketing, a company may send emails that they believe their recipients will be interested in, and then the recipients can choose whether to read it or ignore. Author: Koustubha Deshpande Getting users to download your app is easy. Okay, I might have stretched the truth there. Offer Choices. Push Notifications.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 28, 2016
    [Companies] Contractors: Do You Know How to Connect With Them and Stay Connected?
    Most started working in the trades and moved into starting a company. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. Manufacturers who focus on contractors and professional tradesmen need to understand who they are and what makes them tick. They need to spend less time selling and more time solving the contractors problems.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Companies] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    Your company's style guide : For when you want to double-check how something is spelled or referred to. According to F ast Company , Sedaris tests his works-in-progress by reading it aloud to live audiences because it helps him notice imperfections in the text. This post isn't about cutting corners; it's about editing efficiently.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Companies] The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty
    You get even more than their appreciation, too, since those buyers will see you as a socially conscious company and resolve to support you as often as possible. Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? But what if sometimes a simple “thank you” is all you need?
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Companies] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    But countless companies and owners that I had the pleasure of speaking with didn’t see the true value. Companies across the country are seeing that social media isn’t just kids sharing stories about their day, it’s a viable solution to reach and connect with an otherwise unreachable demographic. Connect is the keyword there.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 28, 2016
    [Companies] 4 Rules to Drive More Inbound Calls from Mobile Marketing
    The number of users who own mobile devices is continuing to increase, and the amount of companies who focus on mobile are increasing as well. In 2016, mobile marketing is poised to be more powerful than ever. There’s no better way to attract web traffic, improve sales, or even drive inbound phone calls. If you’re […]. Mobile
  • ACT-ON  |  THURSDAY, APRIL 28, 2016
    [Companies] Why Formulas Work Better than Templates for Email
    Not so easy when they come from legitimate, no – respected – companies selling quality products. While it’s true that some of the companies promoting guaranteed email templates mention a few contextual details, they never go far enough. The fact is, no two companies are exactly alike. What gives? But it’s not likely.
  • LATTICE  |  WEDNESDAY, APRIL 27, 2016
    [Companies] Why Scaling Account-Based Marketing is So Important
    ABM processes help focus the marketing and sales efforts of any company, and push towards creating that kind of personalized engagement that will drive increased ROI for the business. The post Why Scaling Account-Based Marketing is So Important appeared first on Lattice Engines. account-based marketing
  • CONTENTLY  |  WEDNESDAY, APRIL 27, 2016
    [Companies] 10 LinkedIn Messages You Should Never Send to Freelancers
    “A company I’m representing just launched a product that’s unrelated to anything you’ve ever written about. This article originally appeared on The Freelancer. LinkedIn can be a useful platform for freelance writers to find clients, meet PR people with interesting pitches, and connect with others in the industry.
  • SALES ENGINE  |  WEDNESDAY, APRIL 27, 2016
    [Companies] Combining Content with Sales Strategy—Where Most Companies Get Stuck
    That’s not enough for today’s B2B company. It’s not hard to develop a piece of content —say, a video or an infographic, an article or a white paper—on a topic that somebody might find interesting. The right approach is to identify the high probability pains that your prospect is experiencing and develop content based on those topics.
  • BIZIBLE  |  WEDNESDAY, APRIL 27, 2016
    [Companies] 4 Types Of MarTech Stacks With Big Implications For Marketing Operations
    How individual companies structure their marketing technology stacks is reflective of the competitive forces they need to address, whether they are B2C or B2B, and the stage of their company. How companies structure their stacks is reflective of marketers’ goals , priorities, analytic processes, and relationships to customers.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Companies] What To Do If Your Website Traffic Is Down
    Download the "How to Rank Above Your Competition Using Ahrefs.com" eBook to learn more about the free tool that shows which companies are ranking for your search terms. ). You’ve noticed a dip in website traffic. First thing: Don’t panic. Step 1: Check your code. Step 2: Analyze your keywords. You can keep an eye on it here. Final Thoughts.
  • FATHOM  |  WEDNESDAY, APRIL 27, 2016
    [Companies] This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter
    As a medium sized organization, we have different sized groups, ranging from including our entire company to private one-on-one groups. The left rail functions as a modern version of the company bulletin board, but you can have a tailored bulletin board for every group. There’s a solution—and it’s simpler than you think. volleyball).
  • CONTENTLY  |  WEDNESDAY, APRIL 27, 2016
    [Companies] Introducing: Contently’s New Media Library for Enterprise-Wide Content
    When brands don’t know where or how to access valuable company assets, the result is inconsistent messaging and a waste of time and resources. Announcements Company News Product Updates internalDisorganization is the enemy of productivity. Permissions settings control who can upload, delete, and view these assets.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Companies] C-Level Skills Required for Marketing: Making a Place at the Table for CMOs
    Either way, companies are finally recognizing the value of integrating marketing leadership in high-level decision and strategic efforts. The marketing department of most professional services firms is growing up, thanks in large part to the changing skills required for marketing. The Evolving Role of the CMO. Where Growth Meets Strategy.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 27, 2016
    [Companies] Debunking myths around sales videos for business
    Robert Weiss is the President of MultiVision Digital, a New York online video production services and business video marketing company, and has produced over 500 business videos over the past five years helping clients to increase sales, promote lead generation, improve SEO rankings, broaden brand awareness, and improve client loyalty.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Companies] 10 Ways to Engage Your Audience with Interactive Content
    This can be particularly useful in whitepapers that have a few paragraphs that fit together well–like a company’s different product offerings. In Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. Why interactive? Make a Quiz About a Statistic. And a lengthy chart? Add Incentives to a Quiz.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 27, 2016
    [Companies] What Are You Doing to Keep Contractors Coming Back?
    Most good contractors are limited on growing their company because they can’t find qualified people to do the work. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. The biggest challenge manufacturers face today is the ability to keep contractors interested and engaged in their brands. What can you do?
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Companies] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    Many of the earliest adopters of Snapchat were teenagers, which gave the snack company, Modelez, an incentive to hop on the platform to promote its Sour Patch Kids candy brand. In 2014, one of the company's major goals was to grow awareness among their core demographic: candy-loving teenagers in the United States. Username: @EVERLANE.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Companies] Oracle Marketing Cloud Launches New Account Based Marketing Capabilities
    The Oracle Data Cloud has data on more than one million US companies and over 60 million users. Today’s B2B marketers are beginning to grasp the important shift toward account based marketing in order to drive bottom-line results. In fact, 84% of B2B marketers say that ABM delivers higher ROI than any other approach (ITSMA).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Companies] Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody
    Oracle Data Cloud has data on more than one million US companies and over 60 million anonymous business profiles. When you attend digital marketing conferences, it’s hard to avoid Scott Brinker’s Marketing Technology Landscape, an intentionally chaotic PowerPoint visual that curates the more than 3800 marketing technology vendors.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 27, 2016
    [Companies] 3 Lessons Smart Marketers Can Learn From Growth Hacking
    Whether you’re a marketer at a Fortune 500 company or a small startup, limited budget and resources are probably one of the biggest challenges you and your team will face. So how you go about developing and executing effective marketing strategies on a tight budget that will help grow your business? One potential solution is […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Companies] Ghostcodes makes Snapchat more marketer-friendly
    Kiki Schirr  is a cofounder of the fitness app  Fittr , and also does the company’s marketing. Kiki Schirr is a cofounder of the fitness app Fittr, and also does the company’s marketing. By Kiki Schirr, {grow} Contributing Columnist. could not agree more. And when I tweeted that post, many people echoed Mark’s sentiment.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Companies] How to Become a Better Public Speaker: The Unlikely Exercise That Helped Unlock My Potential
    And when your company wants you to be a public-facing spokesperson for the organization, how can you say no? In the early days of HubSpot, I wore a lot of different hats -- some of which fit me pretty well. How did I know this? Well, I started getting more and more offers for speaking engagements. People wanted to hear from me. Improv?
  • ACT-ON  |  WEDNESDAY, APRIL 27, 2016
    [Companies] Spring Sending: Time for a Fresh Start
    And remember … given all that your email marketing does for your company, it deserves your attention.). For many of us, spring is in full swing and the nice weather is fast approaching. Up here in Oregon, the brief breaks in rain are a good indication that a new season is here. So what does spring usually bring to mind besides sunshine?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 26, 2016
    [Companies] Markie Award Winners Show How Modern Marketing is Done
    Best Emerging Company Marketing Campaign. It has been such an exciting night as we kicked off the Modern Marketing Experience in Las Vegas with a rousing keynote from Kevin Akeroyd. But act two of the night was really something special, as we celebrated excellence in Modern Marketing. Cetera Financial Group. Best Digital Marketing Ecosystem.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Companies] Most Valuable Publishers
    ” The Players’ Tribune, founded in 2014 by former New York Yankees shortstop Derek Jeter, isn’t the only new media company giving athletes the chance to be publishers. These companies can get more exposure for their athletes in a format that’s less obtrusive than traditional advertising. and Turner Sports.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Companies] Beyond the Blog
    For Busk, that’s meant transitioning from a “boomerang strategy,” in which the company posted content on its site and used social platforms to drive traffic back to Journey, to creating “channel-exclusive content” specifically for each network. The SXSW program is always a great barometer of dominant buzzwords.
  • BIZIBLE  |  TUESDAY, APRIL 26, 2016
    [Companies] How Companies With More Than 100 Employees Measure Account-Based Marketing [DATA]
    Today, we’ll break down the survey data to see specifically how companies with more than 100 employees measure ABM. First, we will take a look at how much account-based marketing these companies are doing. In fact, five in six of these companies reported that ABM accounted for less than half of their total marketing efforts.
  • FATHOM  |  TUESDAY, APRIL 26, 2016
    [Companies] Growing Demand for Account-Based Marketing
    By utilizing targeted lists and prospect-specific strategies, ABM can allow B2B companies to drive better quality leads, grow pipelines, and increase revenue. With more than 70% of B2B companies hoping to adopt ABM programs ( CMS Wire ), a growth in the strategy and corresponding tools should be expected. Inbound or Outbound?
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Companies] Launching your social campaign with guns blazing!
    Follow Linkedin Company Page. So many worthwhile organization and companies have very many followers. Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Timing’s of the essence so go go go go go go go!
  • OPENTOPIC  |  TUESDAY, APRIL 26, 2016
    [Companies] 38 B2B Content Marketing Case Studies for 2016
    Marketers at companies all over. Opentopic blog >> toprankblog.com There was a popular article on TechCrunch recently claiming marketers in the inbound and content marketing space have no idea what they are doing and don’t know marketing. For some, that might be true. Marketing Technology Cmo undefined
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Companies] 8 Reasons Super Specialized Companies Should Embrace Inbound
    “People don’t shop for our products online.”. I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. call them “superniche” companies. If a company has a viable product that solves a problem, people are looking for it. Wrong.
  • HALEY MARKETING  |  TUESDAY, APRIL 26, 2016
    [Companies] Haley Marketing CEO David Searns Appointed to American Staffing Association Industry Marketing Subcommittee
    The subcommittee is made up of a select group of executive-level marketing leaders from staffing companies of all sizes who work together in support of the ASA mission and its strategic initiatives. For Immediate Release. Buffalo Business Executive Appointed to American Staffing Association Industry Marketing Subcommittee. Contacts. Snyder.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [Companies] The 10 Don’ts of Twitter for B2B Marketing
    What to do instead:  Direct messaging on Twitter is a slightly less effective way of reaching out to companies or professionals. Understanding both best practices to implement and bad practices to avoid is essential for companies to create impactful Twitter profiles. I Why is it so important to avoid Twitter bad practices?
  • 6SENSE  |  TUESDAY, APRIL 26, 2016
    [Companies] 6 Insights from the Salesforce State of Marketing Report
    High-performing” is defined by the study’s authors as “extremely satisfied with the current outcomes realized as a direct result of their company’s marketing investment.”). Canada, Brazil, U.K., France, Germany, Netherlands, the Nordics, Japan and Australia. The survey encompassed marketers in B2C (26%), B2B (29%) and B2B2C roles (45%).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2016
    [Companies] Teradata Sells Its Marketing Applications Business for $90 Million
    The company had announced plans to sell the business last November. Whether that's more than wishful thinking, only time will tell. I’d like to say I was clever in predicting that Teradata will hold onto CIM and RTIM, but this was something the company announced just after it said it was selling the marketing applications group.
  • VIDYARD  |  TUESDAY, APRIL 26, 2016
    [Companies] Introducing the Worst Buzzword Ever: #Crexecution
    This one actually happened to me. I was working at a tech company, and a graphic designer and I were in charge of all the creative production in marketing. This is the kind of attitude that builds silos within companies and diminishes effectiveness. It’s a middle ground for marketers, a way to actually get the best of both worlds.
  • BRANDPOINT  |  TUESDAY, APRIL 26, 2016
    [Companies] The Good, The Bad, The Meh: 3 Branded Facebook Posts That Missed The Mark
    Yes, that’s the company I work for and, yes, this is a post that I myself published. I’m not at all ashamed to admit that I completely missed the mark on this one:  . Crafting the perfect Facebook post is like cooking the perfect over-medium fried egg — easy to get it close but difficult to master. The image. million users. The Star Tribune.
  • ION INTERACTIVE  |  TUESDAY, APRIL 26, 2016
    [Companies] Hot Off The Press: Interactive Content Trends
    BASF BASF a chemical company uses ion to create eBooks that focus on a redevelopment projects and other initiative that BASF sponsors around the world. Each month at ion, we hold a staff webinar that focuses on the current trends in the interactive content space. timeline was leveraged to showcase the history of the redevelopment project.
  • CONTENT STANDARD  |  TUESDAY, APRIL 26, 2016
    [Companies] 5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies
    Home décor, fashion, recipes, and event planning rule the roost, but truly any company can carve out their “virtual mall.” But for companies that want a relationship with consumers that go beyond the recipe, I’ve highlighted ideas from five food and beverage brands to help inspire your own board creations. Starbucks.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2016
    [Companies] Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
    Companies like Google, Amazon, Apple, and other industry leaders have laid the foundation for ubiquitous networks that condition buyers to expect universal access to information. Author: Patrick Groover Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads?
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Companies] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    It is no accident that Google uses a phrase like “Online Marketing Company” to describe our brand. 5000 Fastest Growing Companies list. Today, we’re going to chat about Knowledge Graph listing. As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. Great!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Companies] Does Your Blog Deliver a Positive User Experience?
    In a Google survey , 48% of responders said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business. In a Google survey, 48% of responders said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Companies] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    Ask the buyer to give you a little background information (their title, how long they've been with the company, and so on). By now, you probably know that today's buyers hold all of the power when making a purchasing decision. You're also probably aware that they're doing some of their research online. Go where they're going, of course.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Companies] You Can Still Reach People Using Ad Block Software
    With the growth of ad blocking online, the relationship between media company and reader continues to deepen. Today, most savvy media companies online know exactly the size of their audience currently using ad blockers. Media companies, and their users love newsletters because they’re one of the most engaging mediums in their arsenal.
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