• JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] Why My LinkedIn Profile Isn't Good Enough
    It doesn''t sound like a self-serving company brochure. 'I have a confession to make. haven''t updated my LinkedIn profile * for 18 months. Shame on me. I''m supposed be a leader on things like that, but I''m human too. If you looked at my profile, you''d probably think it''s fine. It''s my professional presence online. But here''s the truth.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] 5 Voicemail Tips Every Sales Development Rep Should Be Using
    This is Greg from Company X. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. Cold calls are the bread and butter of successful sales development reps. But what about the times you call and don’t get an answer? Be Intriguing. Don’t sell. Don’t Assume Or Guess.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] 3 Ways to Break Through the Noise at a Trade Show
    For example, at the show we just attended there was a locker company directly across from our booth. You never know what will happen even if you’re at a show that seems to miss the mark for your company, or that feels slow. 'We recently attended and exhibited at a retail trade show in Las Vegas. Personality Counts. Be Novel.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] Thought Leadership, Why’s That Important?
    When you are creating new content always keep in mind how you want your company to be perceived and identified in the industry. 'Thought leadership is a term that is becoming more and more common in the manufacturing industry. Here are a few ideas to get the job started! Why Is Thought Leadership Important? Telling a story. Take hold of that.
  • WRITTENT  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] 5 Essentials of a High Converting Copy
    want to do business with this company. 'Image source. If you want copy that converts, you need to understand these 5 basic essentials of good copywriting. Good – nay, great copywriting has to have a certain set of standards. Perfect Grammar & Spelling. High converting copy has perfect grammar and spelling. Audience Targeting. Good Design.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] What makes Jeff Ogden a superb Chief Marketing Officer candidate?
    ”  Too many companies try to make decisions on resumes alone. 'Follow me on Twitter here. like to call resumes the “p**s poor predictor of potential performance.” As one who has personally made hiring mistakes from resumes alone (He had the perfect resume. hired him and he was a dud.) I learned this lesson the hard way.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] 13 Email Marketing Hacks That Can Help Double Your Response Rates
    It’s not necessarily easy, but it’s valuable for both your company and your career. 'INBOUND 2014 was not short on good content. But, But, despite the large venue, some speaking events were so popular that it was short on seats. Few things make a speaker feel better than seeing every single chair in their room full. Only joking!).
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Companies] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    One inbound marketing software company, HubSpot , explains the inbound marketing process via four parts: 1) Attract 2) Convert 3) Close 4) Delight. Show some love: respond to positive mentions of your company, retweet customer tweets and show appreciation for the kind words your customers are sharing with their networks. Here''s how.
  • THE ROI GUY  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Your Sales and Marketing "CFO-Ready"?
    Key to the findings, the highest performing companies are where CFOs are more actively involved with key IT decisions. 'A tectonic shift is occurring in IT decision-making, which if ignored will certainly shake up your sales and marketing strategy, and may even cost you your job. What to Do? If you answered no or even maybe, we should talk!
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Why Is No One Paying Attention to My Content on Social Media?
    Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily. Your owned media is everything including your company blog, business website, social profiles and email lists. There is no way anyone can actually see all of this in their lifetime, let alone each day.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Customers are still King.
    Our satisfaction rating beat some of the biggest and best-known companies at DF-14, including Salesforce.com, Evernote and DropBox. G2 Crowd ran the crowd-sourced review process for all the companies attending DF-14 and made public the results of all solutions that had 10 or more reviews at G2 Crowd GridScape. The people’s choice.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Companies] A Must Visit Site for Companies in the Tampa/St. Peterburg areas
    'For companies in Western Florida, especially the Tampa/St. Petersburg areas, there’s a site you really need to visit and it is Find New Customers. If you are as tired of the Florida governors race as I am, do yourself a favor and see the new superb video you will find at Find New Customers.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Companies] The Importance of Attitude – great article at Salesforce.com or Find New Customers
    Even a company on the West Coast looking for a VP of Marketing read it   It was that good. When you do a post for a company like Salesforce.com, always include a Resource Page with your information and ask the publisher to share it, as it is great publicity for your company. You can read it there or at Find New Customers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Content Marketing and Halloween: 5 Eerie Similarities
    How this relates to content marketing : Just as everyone in grade school dresses up on Halloween, it seems as if every company and marketer has a way of sharing their opinions via blogs, social media, and much more. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. Be Original.
  • ENGAGE  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Experience Marketing Versus Content Marketing
    When I’m tailgating at a Bears game and someone asks me between brat bites what I do, if I begin to babble about every company being a publisher, about giving customers a whole experience rather than just selling them a product, about building a community around a corporate brand brand — this is the exact look I get, every single time.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Companies] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    'Every year IBM releases the key findings from their Global C-suite Study and everyone scrambles to dig through it to find that one piece of information that might change their entire marketing strategy. CMOs influence CEOs more than almost any other exec. CEOs are increasingly calling on CMOs for strategic input, according to the study. It’s true.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Is There a Perfect Personality Trait for Inside Sales Reps?
    Does Your Sales and Marketing Management Contribute to the Company? 'Last week I spoke of a few traits I look for when hiring inside sales reps looking to join the AG ranks. One of the specific traits I highlighted was having the innate confidence to do the job. The reverse could be said for the perceived introvert. Diversity is a good thing.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Companies] The ole one two three four five six seven punch
    It allows people to connect to people and not just brands or companies. 'If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. People are so busy. You need to be both patient and persistent. Don’t You Wish Life Had Delivery Confirmation?
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Companies] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Podcasts are fun ways to build an audience and establish your brand as a source of expertise while showing off the human element of your company. 'What does being in a "content rut" mean to you? Perhaps the words "content rut" remind of those times you find yourself with writer''s block and can''t think of fresh topic ideas. 1) Cheat Sheets.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Companies] 11 Remarkable Guides to Marketing, Search, and Life
    tchotchkes, or trinkets & trash) bearing a company’s logo, mailing lists, and coupons and mailers (“The ability to send mailers to very specific locations, down to the zip code or neighborhood, allows many service companies to identify and target their best potential customers”). Image credit: salesforce blog.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Companies] IP Reputation and Domain Reputation
    At its core, a brand’s email reputation is simply how internet service providers (ISPs) such as Google and Yahoo, email clients such as Outlook, and other receivers of mail, perceive the emails your company is sending. Is your email constantly being flagged as spam? Is your email sending address ending up on any blacklists? IP Reputation.
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Companies] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    Share the benefits your company has gained from adopting a thirst for learning. 'In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. On the contrary, it is even more critical. Indeed, it is a New World we are in today. This is how we learn and grow.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Mobility, mobile commerce, and the worst apps in the world
    Why many large companies are failing at mobile commerce. Why many large companies are failing at mobile commerce - The importance of removing institutional barriers to create meaningful apps - How would a small business start creating a meaningful mobile app? ” And perhaps it is finally true. Personalization versus privacy.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Message Personas: 40 Questions for your Buyer Personas
    Do you work at company headquarters or other site? How are you viewed by your peers and others in your company? How would you describe the way your team/company buys new solutions? 'People don’t remember what you say, they remember how you made them feel.  So all of your fancy acronyms and business speak is just a waste of time.
  • VIDYARD  |  TUESDAY, OCTOBER 21, 2014
    [Companies] Are you on Woo Woo? See how Adobe Crushes it With Video Marketing
    It definitely makes marketing practitioners laugh and think, “wow this company knows what’s up” With every video your company creates, try to reassure your audience you “get it” Showcase scenarios your target audience will recognize, and empathize with their real (and most scary) pain points.
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [Companies] Research Report: Lead Gen Not as Easy as Marketers Think
    Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. Just when did demand generation get this complicated?
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Companies] Understanding How to Engage a Growing Anti-Advertising Audience
    People are becoming smarter at the cart,” McCadney states, and with nearly 60% of the buyer’s journey complete before they even reach out to sales, we can see they are spending that time educating themselves before they even contact a company for validation or make a purchase. Meet Me On The Web: The New Buyer Journey. Community (web).
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Companies] The Awesome Power of Persistence
    In addition, Jeff Ogden, secured an interview as Vice President of Marketing of a company in California. That video impresses everyone, including this company. He told them to be persistent and it worked for them. Follow me on Twitter here. “Your advice worked, I got a hold of the writer and he just published this:” [link].
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Companies] Tell Your Company Story through Your Blog: Here’s How
    '57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But those numbers skyrocket to 92 percent when companies post to the blog multiple times per day. Take a look at a handful of companies with blogs that work. Whole Foods Whole Story.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Companies] Do You Know Your A, B, C’s?
    In many cases we have found that many companies are over supporting a large number of their customers and many C based clients are also the slow pay, unhappy customers that cause the most pain. 'Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. First, let’s explore the ABC Analysis. How many employees?
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Companies] 8 Ways What You Write Will Affect Your Bottom Line
    '99% of the time, the written word is the chosen medium for companies doing inbound marketing. If your readers weren’t considering purchasing your products, they wouldn’t be researching your company in the first place. People notice mistakes, and small issues can detract from your company’s credibility. Be Relevant.
  • BIZNOLOGY  |  MONDAY, OCTOBER 20, 2014
    [Companies] 26 reasons digital marketing matters to the C-Suite
    McKinsey says companies have to address organizational issues before digital can have a transformative impact on their business. 63% of CMO’s say their companies lack a cohesive social media plan (source: IBM Global C-Suite Study). 'Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 20, 2014
    [Companies] 7 Reasons Your Business Needs an Automated Welcome Email
    sleek, well thought out welcome email shows subscribers your company can be counted on to deliver valuable content. Plus, a welcome email can provide information about your company or offer a new-subscriber discount. 'When someone signs up for your email list , it’s important to roll out the email red carpet and welcome them.
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Companies] Track Exactly Who’s Watching Your Videos in Emails
    If you suspect Sam from Major Company XYZ has been checking out a ton of your content, now you can confirm it! 'As online video becomes increasingly popular, the methods you can use to distribute videos are increasing too. From social media channels, blog posts, NFC tags, QR codes; there’s any number of ways to get people to watch your video.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 20, 2014
    [Companies] 15 Steps to Building a Better Facebook Contest
    That’s why so many companies run them. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Facebook
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Companies] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    households was later converted to paid circulation and is still beats such titles as Food & Wine , according to Julie Fleischer, the company’s director of data, content and media. But it was only two years ago, when Kraft split from Mondelez, that the company really started getting its act together in content, said Ms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Companies] Social selling, social business, social employees and other hype
    submit to you that it is no less difficult changing the culture of a large, established company than changing the culture of a large, established country. And for most companies, becoming a “social enterprise” will take a significant cultural change. The company culture usually overwhelms good intentions in the end.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Companies] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    And according to Forrester Research, companies using lead nurturing (one of marketing automation’s key capabilities) generate 50% more sales-ready leads — with 33% lower cost per lead. (!). But what if you have a small team? Or you’re working with limited resources? and reduces marketing overhead by 12.2%.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [Companies] Where’s the Passion in B2B Marketing?
    ve wondered how we can be passionate advocates to people outside our companies if we don’t have close relationships or trust inside our place of work. Build relationships with the right people and companies, regardless of their timing to buy. Companies don’t buy — people do. 'Tweet I’m writing this post at Dreamforce 2014.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Companies] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    Facebook has not been an ideal channel for lead generation or thought leadership, but it does provide an excellent platform for spotlighting company culture. Demonstrating what makes our company unique is an invaluable recruiting tool as candidates seek to get a sense of a company’s personality outside of the positions available.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Companies] Moneyball for Sales & Marketing
    companies? companies to watch. And learn why Alcatel, Genesys, Fuji Chemical, and 500 other global companies use KnowledgeTree to get insight into. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. And with a smaller set of fans comes. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Companies] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. By 2014, companies that develop an IMM strategy will deliver a 50. A major US insurance company achieved a 12 percent increase in revenue, a 52 percent increase in earnings, and saved more than $4 million a year.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Companies] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. VP of direct marketing systems for a multinational bank1 Currently, companies are hard-pressed to follow the customer journey, let alone understand it. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. company’s stories come alive. The richer experience will set your company apart. time zones, communicating important company-wide or. to be seen around the whole company. Belong In Every Content.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Companies] Advanced Keyword Research Strategies
    The solution for these companies is to develop a deep keyword and key phrase research strategy. The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Companies] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Companies] 8 Clues That Your Company Needs a New Website
    What has your website done for you lately? Are you getting the traffic, leads and sales that you expect and deserve
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 18, 2014
    [Companies] Jeff Ogden of Find New Customers is a Notre Dame grad on this big day
    Monday to Friday, I’m all business – helping companies improve marketing and sales, as the President of Find New Customers., By the way, I helped a company in Russia last week improve marketing and he was very impressed with my advice. bet Find New Customers could help a lot of USA based companies too. Our new video.
  • HUBSPOT  |  SATURDAY, OCTOBER 18, 2014
    [Companies] Top Personality Traits All Managers Should Hire For
    Every company and market is different, and department leaders need to find candidates that fit in with their specific environment and goals. By learning about marketing, product, support, and everything else at your company, they become aware of gaps in your process and areas for the team to improve. 1) Coachable. 2) Curious. 4) Smart.
  • ISCOOP  |  FRIDAY, OCTOBER 17, 2014
    [Companies] Foreign Ownership will be Limited in Russian Media
    'Several big international media companies will have to sell off part of their Russian activities over the next two years. This is bad news for free media in Russia. new law limits international ownership to 20 per cent.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Companies] Dreamforce 2014: Process Is More Important Than Analytics
    This is no longer a new thought, but few companies have actually done it. By providing a drag-and-drop mobile app builder, Salesforce opens up possibilities for companies to innovate along these lines quickly, easily, and cheaply. The core technology was acquired when Salesforce.com bought EdgeSpring last June. It’s that simple. a.k.a.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Companies] Social Media Tweetable Facts
    'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  FACT] 70% of the Fortune 500 companies, have have a Facebook page. FACT] 34% of Fortune 500 companies have a public facing blog. Twitter devours 12x more.
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Companies] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    'Is your company interrupting potential clients with your digital marketing initiatives, or are you seeking their permission to share useful content with them? Although interruption marketing will always have certain advantages for companies, the bombardment of advertising in today’s society has caused consumers to tune out many ads.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Companies] 5 Marketing Takeaways From Dreamforce 2014
    Right now, companies are at a critical inflection point. New technology is allowing companies to connect with customers in ways that have never before been possible. In order to have a competitive advantage in this space, companies must construct ecosystems of connected products that work together. Connectivity -.Right
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Companies] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    79% agree that companies that do not embrace big data will lose their competitive position and may face extinction. Senior executives polled in North America said their companies were using an average of 36 different data-gathering systems and vendors. 'Marketing has become synonymous with data and analytics. Why yes, I did. Forbes) 4.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, OCTOBER 17, 2014
    [Companies] Content Marketing for Industrial Companies – Authenticity is Mission Critical
    The post Content Marketing for Industrial Companies – Authenticity is Mission Critical by Achinta Mitra appeared first on Industrial Marketing Today. 'Marketing sometimes gets a bad rap of being deceptive. There is a fine line between persuasion and deception. This is only a content summary.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Companies] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    'At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. It has gained us awareness, leads and revenue, and it can do the same for your company (as well as you as an individual). Treat this medium as a way to showcase your company and personal attributes, not your personal life.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Companies] 5 Best Practices for Engaging a Global Audience
    Engaging today’s hyper-connected, self-sufficient buyer is a challenge for enterprise companies operating in different markets. Gather stakeholders from each major market and team in your company to develop these themes and then use them as a blueprint for your  messaging strategy in the quarter to come. Develop Buyer Personas.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 17, 2014
    [Companies] Can social responsibility initiatives strengthen a brand image AND satisfy investors?
    'More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. But will investors accept this, since many believe it is in conflict with the traditional goal of companies – to maximize shareholder wealth? This question is complicated.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Companies] Why the Best in Business Keep Looking for a Job = Even Though They Have One
    Hewlett-Packard is splitting into two companies. In fact, I was working for a company in Atlanta ( I will leave nameless) when I overheard my boss on his mobile phone boasting about me and another employee. 'Some of the smartest people in business keep looking for a job – even though they have one. Marketing looks for Mr. Right.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Companies] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    When that happens, you should take a look to see if it’d be worth it for your company to purchase. 'If you''re reading this post, chances are you already have the SlideShare basics under your belt. You''ve uploaded a few presentations. But you feel like there''s still more you could be doing with the platform. 1) Title. Include Numbers.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Companies] 32 Resources to Write Great Blog Headlines
    Keep in mind that while this resource is great to read, you should know that it’s better to host your blog at your company’s website than solely on a free blogging platform. 'Image source. million blog posts are written every day. Don’t know how to keep up? Create an amazing headline and your chance to win readers’ hearts will grow. Right?
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Companies] The High-Payoff Referral Question No One Ever Asks — But Should
    People often talk about products or services, and companies they buy from. 'Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. And there’s plenty of hard research to support that. For example, there are approximately 2.4 Find the opinion leaders. That’s a key point. Sales Enablement
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Companies] The Social Media Manager's Guide to Staying Organized
    As a social media manager, one of your many jobs is to collect all of the content your company creates, sift through it, and create bite-sized social posts your audience can digest quickly. How on earth do busy social media managers keep their ducks in a row? Here''s what they shared with us -- use these tips both to keep order and stay sane.
  • ENGAGE  |  FRIDAY, OCTOBER 17, 2014
    [Companies] Understanding Your Publisher’s Advertising Specifications
    'You''ve invested substantial time in coming up with the perfect ad creative to represent you and your company. Now for the easy part—sending the final file to the publisher for print. Right? Unfortunately, creating a print-ready file that meets your publisher’s specifications is not always as easy as it sounds. The trim size is obvious.
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Companies] Why You Need to Start Thinking Like a Media Brand
    In Scott’s experience, you gain attention by thinking like a media company and becoming customer-centric. The Benefit to Thinking like a Media Company. media company’s revenue model is directly dependent on their audiences’ attention. 'As a marketer, you’re looking to create a feeling with your content.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 16, 2014
    [Companies] Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe
    Companies around the globe are beginning to recognize the incredible transformation that marketing as an industry is undergoing, and are hungry to learn how to keep up with and get ahead of this shift to establish and maintain more meaningful digital relationships. But it’s clear we still have a long way to go. Thomas Erichsen, Tivoli.
  • 3D2B  |  THURSDAY, OCTOBER 16, 2014
    [Companies] The Secret of Lead Generation For the Complex Sale — Part 1
    Joanne, a sales executive for a Fortune 500 company, envisions her sales people being empowered with instant, unencumbered access to the company’s customer relationship management (CRM) data. Raul, a technology salesperson for a competitor’s technology company, however, has figured something out. 'Top executives are visionaries.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Companies] SMX East 2014: Key Takeaways & Statistics from the Show
    In this day and age, people want to feel connected to a company and when they do, they will very openly support the company. 'At the beginning of October, Derek and I headed down to New York for SMX East. was fortunate enough to speak on two panels, Competitive Research for SEO , and what may be my favorite SMX session, SMX Takeaways.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Companies] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Your company has embarked on a blogging journey to increase the right kind of traffic to your site and to convert visitors to leads. Those leads can then be nurtured toward a sale and become raving fans of your company. Companies that increase blogging from 3-5x/month to 6-8x/month almost double their leads. All aboard!
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Companies] 20 Tools for Creating and Delivering Amazing Presentations
    PowToon’s animation software lets you easily create animations with props, characters, and more -- which can help you differentiate your company when talking with prospects. 'If you''re in business, you need to know how to create captivating presentations. The best (and easiest) way to do that? 1) Canva. 2) PowToon. 3) PowerPoint.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Companies] The Very Simple System For Picking Your Trade Shows
    It can be a private event company or, in B2B, it’s often an association that uses the trade show as a way to offset the costs of the talking bits of their conference and to give Bill Clinton something to do. If you are a service company, plot out your thou ght leadership and research timelines. Why do we bother? Brand is why we bother.
  • VIEWPOINT  |  THURSDAY, OCTOBER 16, 2014
    [Companies] 4 Great Reasons to Take the Sales Performance Optimization Survey Today
    Now I know that PointClear will be counted as one among the many thousands of companies contributing to overall sales knowledge trends for 2015. 'I just finished the survey questions for CSO Insights'' 2015 Sales Performance Optimization Study. Easy—and interesting. This new paper will be delivered in January, and I know. B2B Sales
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Companies] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    Have a few templates for different stages in the buying cycle, and show you care by doing research about each specific contact on social and company channels. First, leave specific information about the purpose of the call, including name, company, and objective. However, what happens when your prospect doesn’t answer the phone?
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Companies] Draw Me a POEM: Define Media Influence
    'To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. Raymond is a corporate trainer and is regularly invited to give lectures and training workshops to companies and organizations. Raymond Morin.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Companies] Rated I: For Strong Infographic Content
    Do a quick search and you’ll find a bunch of awesome companies that offer affordable self-serve infographic design. 'Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. Infographics for everyone! Production.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Companies] Are You an Ambivert? What It Means for You at Work
    An ambivert can flow between both worlds with equal comfort, but not remain in others'' company too long.". 'I''ve never been a fan of making a cold, hard distinction between extroverts and introverts. Although I myself identify as an extrovert because I draw energy from others, I wouldn''t say I possess every quality typical of an extrovert.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Companies] My Top 25 Social Media for Business Quotes
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Social Media Quotes
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 16, 2014
    [Companies] Email marketing: Is emailing purchased data a waste of time?
    Suffice to say, a company update telling them that Neil from Accounts has just had twins probably isn’t what their looking for. 'Does e-mailing cold data really cut the mustard? So what’s the first step in unlocking the value of your new data? That’s where progressive profiling comes in. Watch this space. B2B Marketing
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Companies] Email Etiquette: Don’t Sabotage Your Career
    Should you copy your boss when you’re sending an email about a company issue or project? You never know who your email could be forwarded to; if the CEO saw your email, would he ro she be proud of the way you represented the company? With every email sent, you must protect yourself, and your company, from any possible liability.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Companies] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    'Editor’s Note: William “Skip” Miller is President of M3 Learning , a company whose sales training tools are changing the way sales professionals get work done. SKIP:                 What many companies need to do is retrain their sales force. They have a mental dialogue: “Why are they calling my company? What did we do wrong?
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Companies] 9 Revealing Inbound Marketing Insights From the U.K. [SlideShare]
    companies implemented inbound marketing strategies in 2014. “1 in 4 companies [in the U.K.] marketers rated proving ROI of inbound marketing as a top priority for their company." companies whose staff are responsible for content creation are successful with inbound marketing." 1/3rd of companies in the U.K.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Companies] Research to Revenue: How to Master Social Selling
    Getting to know your prospects now goes beyond the two sentence bio on the company “About” page and is easier than thumbing through a 100 page annual report. 'People don’t like to be interrupted. They don’t like to be ‘pitched’ and they certainly don’t like to be cold-called. It’s time to get real and meaningfully connect. Research.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 15, 2014
    [Companies] Celebrate the 2014 Markie Award Winners!
    The Markie Awards recognized 44 companies and leaders for creative, innovative and effective modern marketing practices that delivered increased engagement, conversation and ROI. Check out the full list of the 2014 Markie Award Winners (drumroll please!): Best Cross Channel Marketing Program – Tivoli. Marketing Efficiency
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Companies] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    I’ve been working with manufacturing companies the entire time I’ve been in business. few things of interest: I was quite surprised to learn that 56% of survey respondents don’t use social media and that Twitter and Facebook are blocked at 20% of companies. ” Well, haha, I have this little secret. Freedom!).
  • SYNECORE  |  WEDNESDAY, OCTOBER 15, 2014
    [Companies] Understand Your Business: Value Proposition 101
    As you can see from the example, it is important to avoid listing all of products and services your company offers. Once again, please relate the phrase to your company. 'Our organization provides ABC to XYZ. Did you do it? If so, you have just identified your brand’s value proposition in its simplest form. What makes you different?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Companies] Interview with Simon Sinek – Start With Why
    mean what’s your purpose, what’s your cause, what’s your belief, why does your company exist. Can every company have a why? Not only can a big company have a why, every company does have a why. It’s the reason why they started the company. good place to start is when companies are formed around real problems.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Companies] If You Really Want to GIVE More…
    Your employees want to see enriched value in their lives from being employed by your company. 'Thanksgiving weekend in Canada offers an opportunity for us to take the time to reflect on life and be thankful. About a year and a half ago, I embarked on an adventure that has been transformational in nature. And I have miles to go….
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Companies] The Evolution of the Sales Role
    Bar the anomaly that is the Girl Scout Cookie, the face of the company is no longer the salesperson. Companies are not only relying on brand loyalty, they are working with B2B partner companies that specialize in helping businesses gain more customers and manage online presences.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Companies] 10 Reasons Social Logins Could Be a Game Changer
    Social login users are more likely than non-users to recommend a company’s website to others (40 percent vs. 22 percent). Social login users are 78 percent more likely to download a mobile app from a company. Yes, they’re increasingly common and fast, but should you be using them for your own business? More revenue.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Companies] Yesterday’s webinar: How to Build Your Influencers in Social Media
    It’s about creating a personal relationship with the same people that maybe other people at your company, your brand, or your organization enjoy, but personally. 'Yesterday, our author Chris Abraham  presented our latest Biznology webinar about how to grow your social media influence. In other words, how much is too much? Really.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 15, 2014
    [Companies] To Protect Your Sales Margins, Nothing is Free
    Jeff Ogden of Find New Customers , the nicest company in BtoB marketing today, has lots of sales experience, particularly in the software industry. This is also why companies who reject me for jobs –  like Chief Sales and Marketing Officer – are just plain stupid. 'How to Win Big Deals without Giving Away the Store.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Companies] How to Write About Things You Know Nothing About
    You should also find an internal contact -- someone who works at your company, or a close contact you know personally -- as that is almost 100% guaranteed to come through. 'In the land of sunshine and rainbows, content marketers always write about topics they''re well-versed in. It probably isn''t too far off in the future.).
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Companies] Marketing Automation Tips for Manufacturers
    'Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. While some manufacturers have begun to adopt some digital strategies into their sales & marketing programs, companies who implement an automation strategy have the opportunity to gain a major advantage over their competition.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Companies] Marketing Automation Tips for Manufacturers
    'Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. While some manufacturers have begun to adopt some digital strategies into their sales & marketing programs, companies who implement an automation strategy have the opportunity to gain a major advantage over their competition.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Companies] Nine Practical Guides to Public Speaking and Presentations
    How To Stand In Front Of A Room Full Of People And Tell A Stellar Story by Fast Company. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? What You Don’t Know About Speaking by Communication Rebel.
  • EMAGAZINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Companies] How Should B2B’s Spend PPC Dollars?
    'All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation. Remarketing. LinkedIn.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Companies] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    Wiser companies are using visual media as a form of content that is easily digestible for newer audiences. Focusing Harder on Your Core Customer – Companies determined to beat content shock will have to be more specific and focused on their core customer base, creating content that is truly useful to them on a consistent basis.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 14, 2014
    [Companies] CommandIQ Gives Marketers Flexible Database and Messaging Options
    CommandIQ was developed for an online game company that wanted an efficient way to push messages to customers based on specific behaviors. Similar conditions apply to other online businesses including ecommerce and elearning…which is exactly where the company has found the bulk of its initial clients.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Companies] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    With that in mind, it is absolutely imperative that CMOs lead the way in their company to creating campaigns that focus around brand: not what your business sells, but who you are. 'In this digital era, the buyer’s journey has changed. Most CMOs are aware of this and are taking steps to adjust their strategies accordingly. Engaging.
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