• GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 29, 2016
    [Companies] Do you need copyright permission every time you quote someone’s work?
    On the opposite end of the spectrum are publishers and companies so risk averse that they won’t take a chance on using even tiny snippets of copyrighted works for the purpose of comment. Should companies require marketers to obtain permission any time they share one sentence of a curated article as part of a tweet linking back to it?
  • BIZNOLOGY  |  WEDNESDAY, JUNE 29, 2016
    [Companies] 11 B2B telemarketing mail tips
    Such data elements as industry, job function, name of company, and past behavior are all potentials to make the message relevant. Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. This insures that if you are wrong, at least you have forecasted it. 2.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 29, 2016
    [Companies] Autoresponders 101
    An autoresponder series allows small business owners to share new content, build email lists, promote products and services, and share company news quickly, efficiently, and cost-effectively. As a small business owner, you probably have no desire to be associated with anything like that. The Pros of Autoresponders. Content offer emails.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 29, 2016
    [Companies] How to Create a Lean, Mean Content Creation Machine
    At Marketo, we go through a content request process every quarter, which we use to populate an editorial calendar that balances the assets requested with the content team resources and maps to our company goals. Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? How about just ‘more’? But you know what?
  • CONTENT STANDARD  |  WEDNESDAY, JUNE 29, 2016
    [Companies] Will a Co-Marketing Partnership Help Your Brand Strategy?
    So why don’t more companies try to find ways to support each other’s efforts? Instead, both companies saw the opportunity to expand on the story they were already telling their audiences. On the one side of the field, dedicated parents stood behind folding tables selling school-sanctioned refreshments. Probably not.
  • LEAD LIAISON  |  WEDNESDAY, JUNE 29, 2016
    [Companies] How to Make Your Mobile Marketing Work Harder
    If you’re like most companies, the answer is “Probably not.”. There is a great gap between how much time we spend on our phones, and how much (or little) companies are investing in mobile advertising. This article was posted as a Guest Blog Post by Jennifer B as it relates to Salesforce.com. Download this infographic.
  • SNAPAPP  |  WEDNESDAY, JUNE 29, 2016
    [Companies] Keep Your Audience Moving: An Interview With Ardath Albee
    Lots of companies I know – their idea of personalization is, “Hi Dave.” The next time you’re browsing through a bookstore or amazon looking for your next good or guilty read, chances are you’ll stumble upon a review that claims the work a real “page turner.”. What do you think is the difference between relevance and resonance? Probably both.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 29, 2016
    [Companies] 6 Tips for Encouraging Your Team to Blog
    Many companies leverage the power of their employees to produce content on a regular basis. You can show your team that contributing to the company blog doesn’t have to be a daunting task. Many employees may find it difficult coming up with an appropriate subject to cover for a company blog. Guest post by Jill Phillips.
  • JUNTA 42  |  WEDNESDAY, JUNE 29, 2016
    [Companies] LinkedIn Purchase Will Spark Brands into Buying Media Companies
    That year, my first prediction was as follows: Microsoft will buy one, maybe two, media companies in certain industries. The outcome of these moves will pave the way for further media purchases throughout the year by non-media companies. Microsoft bought a media company. And the revenues are media-company-esque as well.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 28, 2016
    [Companies] The 15 Guidelines That Will Unfreeze Your Cold Emails
    There’s plenty of time to introduce yourself and your company in the signature. Make the email about the reader, not about you or your company. Give readers something they can relate to, such as: – News about your company. – Reference something unique to their company. – Company name. Thanks!’.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Companies] Marketing Budget Allocation: How to Best Spend Your Startup’s Limited Dollars
    Companies are spending a lot of time and money to transition more of their. Opentopic blog >> inc.com Every year, major brands spend a lot of money to market their products and services. According to Ad Age, total U.S. ad spends for the top 200 advertisers reached an astounding $137.8 billion in 2014. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Companies] Glispa Touts Mobile Performance Marketing Leadership
    As what the company calls a “natural extension,” Glispa also announces a new office, located in Singapore, with former Google executive and mobile marketing veteran Christian Nguyen as General Manager. From years of doing. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Companies] Take Ecommerce to the Next Level With These 4 Marketing Strategies
    Opentopic blog >> thehour.com Take Ecommerce to the Next Level With These 4 Marketing Strategies Companies won’t survive without a marketing strategy that radiates in many directions. Without a. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Companies] Marketing departments need to ‘own’ customer experience
    CMO of global translation and localisation company Lionbridge, Clint Poole, says marketing departments are best placed to take ownership of this for a number of reasons. It’s a $600m revenue company with seven acquisitions. US based Lionbridge isn’t a minor organisation. Marketing Technology Cmo undefined
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Companies] Take Ecommerce to the Next Level With These 4 Marketing Strategies
    Opentopic blog >> ctpost.com Take Ecommerce to the Next Level With These 4 Marketing Strategies Companies won’t survive without a marketing strategy that radiates in many directions. Without a. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Companies] Take Ecommerce to the Next Level With These 4 Marketing Strategies
    Opentopic blog >> greenwichtime.com Take Ecommerce to the Next Level With These 4 Marketing Strategies Companies won’t survive without a marketing strategy that radiates in many directions. Without a. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Companies] Great Customer Experience Starts With Customer Service
    An industry veteran who got his start close to 20 years ago at Siemens, he’s a firm believer in the transformative value of great customer service — both to companies and to their customers. Opentopic blog >> salesforce.com Keith Pearce is VP of Marketing for Service Cloud at Salesforce. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Companies] Take Ecommerce to the Next Level With These 4 Marketing Strategies
    Opentopic blog >> stamfordadvocate.com Take Ecommerce to the Next Level With These 4 Marketing Strategies Companies won’t survive without a marketing strategy that radiates in many directions. Without a. Marketing ROI Cmo marketing roi
  • FATHOM  |  TUESDAY, JUNE 28, 2016
    [Companies] Conquer Big Data with a CMO-CIO Partnership
    Concerned with operational needs and technology usage across the company, CIOs are known for being more detail oriented. IT and Marketing are at opposite ends of the spectrum, if you look at them in an outdated way. The same is true of their leaders—the Chief Marketing Officer (CMO) and the Chief Intelligence Officer (CIO). Blog Feed
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Companies] Take Ecommerce to the Next Level With These 4 Marketing Strategies
    Opentopic blog >> newstimes.com Take Ecommerce to the Next Level With These 4 Marketing Strategies Companies won’t survive without a marketing strategy that radiates in many directions. Without a. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Companies] Take Ecommerce to the Next Level With These 4 Marketing Strategies
    Opentopic blog >> mysanantonio.com Take Ecommerce to the Next Level With These 4 Marketing Strategies Companies won’t survive without a marketing strategy that radiates in many directions. Without a. Marketing ROI Cmo marketing roi
  • READYPULSE  |  TUESDAY, JUNE 28, 2016
    [Companies] The Future of Ecommerce: 4 Predictions About the Evolution of Online Shopping
    One of the most important parts of running a business is staying informed of the latest advances and changes happening outside of your company’s four walls. As technology improves, more companies will likely also begin rolling out stronger points-based and online loyalty programs. Multi-Channel & More Mobile Shopping. Conclusion.
  • SALES ENGINE  |  TUESDAY, JUNE 28, 2016
    [Companies] Frenemies: The Dangerous Distrust Between Sales and Marketing
    If a person regularly takes the calls-to-action in your outbound email campaigns, downloads content from your website, follows your company on social media, and has visited your product pricing page, that person has self-identified as someone who is very interested in your product or service. So what can you do about it? Sales Enablement
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Companies] Busted! 23 Marketing Myths Held By (Some) Industries
    Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. Hundreds, maybe thousands of companies are competing with you on the web for your ideal client’s business. All companies have room to grow.
  • HINGE MARKETING  |  TUESDAY, JUNE 28, 2016
    [Companies] 5 Trends Redefining Sales and Marketing in 2016
    The act of selling used to be a one-way channel – a company would spread its marketing message and potential buyers would received, often at face value. And when companies can’t lower their prices any further, they rely on their marketing and sales pitches to persuade clients to choose their services over similar competitors. And 43.6%
  • CHIEFMARTECH  |  TUESDAY, JUNE 28, 2016
    [Companies] Where unicorns come from — feeder roles for marketing technologists
    figured that some quick and dirty research would be helpful to me as I help companies scout great martech talent. Some of these consultants have moved into companies as full-time marketing technologists. Erica also serves on the advisory board of the MarTech conference series. What are the breeding grounds for them? Other marketing.
  • CAPTORA  |  TUESDAY, JUNE 28, 2016
    [Companies] Drive Organic Search Strategy with an Open Mind
    By scaling your programs with personalization, you can broaden your audience with your digital marketing efforts to keep your campaigns fluid—and cost effective throughout the entire prospect-to-customer lifecycle: Use data-driven landing pages through personalization (like industry, company size) with targeted search terms and solutions.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Companies] So, does anybody want Twitter?
    The sheer size of the transaction has reignited conversations about who will be picked next to join the super special circle of public mega-cap tech companies. Opentopic blog >> techcrunch.com In a move out of a middle school flag football game, Microsoft selected LinkedIn to join its team.
  • ANNUITAS  |  TUESDAY, JUNE 28, 2016
    [Companies] Progressive Profiling is a Must
    When the prospect comes back for more, they have established a bit more familiarity with your company and will be more inclined to answer another set of more specific questions. Put yourself in your buyer’s shoes the next time you peruse your company’s website and determine if progressive profiling will support your demand generation goals.
  • VIEWPOINT  |  TUESDAY, JUNE 28, 2016
    [Companies] What is the Minimum Acceptable Close Rate on Leads?
    This is based on 100,000 raw leads, across about 50 companies in various segments from the tech industry from the last 10 years.". I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. One thing I like about LinkedIn is that there are lots of people who genuinely want to help! By Dan McDade.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Companies] 8 SEO and Social Media Trends You Need to Know About
    read the news every day, adjust my company’s and clients’ strategies regularly and still feel behind. Opentopic blog >> entrepreneur.com If you feel a bit behind the times when it comes to SEO and social media, I can’t blame you. Cognitive Technology Cmo cognitive technology
  • INFER  |  TUESDAY, JUNE 28, 2016
    [Companies] What does intent data mean for the data-driven marketer?
    Pairing intent data with other customer signals — like those housed within a company’s marketing automation system — provides an especially unique opportunity for businesses to understand and leverage customer insights. Simply put, intent data is information collected about a person’s or company’s activity. Is it predictive?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 28, 2016
    [Companies] There’s a “C Change” Underway: CMOs and CIOs Are Aligning for Digital Disruption
    Today, it’s often used in business to describe a change in strategy or direction of a company, or a new disruptive product or business model that instigates growth. Rather, it’s a new reality—a reality that requires adaptive thinking from marketing and an opportunity to lead and participate more fully in company strategy and direction.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JUNE 28, 2016
    [Companies] B2B Marketing Needs One Giant Step…Backwards
    Whether they sit on a desk or in a vest pocket, high quality printed materials suggest that the people and company who produced them actually exist, have nothing to hide and can be trusted. Dead on arrival. But starting in the mid-1990s, corporate adoption of email communication changed the dynamics of direct marketing.
  • CONTENT STANDARD  |  TUESDAY, JUNE 28, 2016
    [Companies] The Psychology of Behavioral Targeting Goes Deeper Than You’d Think
    If nothing else, the research suggests that transparency about how targeted ads are used can benefit consumers and companies alike. Brands have long known that the more personalized they make content, the more effective it is in engaging people. That, in turn, could lead the user to become more interested in the brand serving up the ad.
  • SNAPAPP  |  TUESDAY, JUNE 28, 2016
    [Companies] Easy Ways to Increase Registration and Attendance for Your Webinars
    One of the newer ways that some companies have increased their conversion rates is by deploying interactive content leading up to the event. Castlight Health , a healthcare company based in San Francisco, is a company that has implemented interactive content before its webinars and serves as a strong use study for how to do it successfully.
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2016
    [Companies] My PocketCHIP is a portable Linux box
    Then I saw that a company called Next Thing Co. Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. But, oh, the PocketCHIP!
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Companies] How to Talk to Your Boss About Your Career Path
    don't think many industries should expect to return to a time when people stayed at companies for decades. First, think about this question hypothetically -- assessing gaps that will need to be filled down the line, and aligning them with company goals. You know, when you're just not sure what the next step is on your career path.
  • ACT-ON  |  TUESDAY, JUNE 28, 2016
    [Companies] From Mealy to Meaty: How to Create Better Content
    Even if you’re about to publish a glossed-up version of a press release, how useful will it be to your prospective customers, or company employees, or whomever the intended audience is? 2. However, an executive at a major company can spout off their opinion about their industry, because they’re in a position of authority and power.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Companies] Three Questions to Align Your Strategy, Marketing and Sales
    Most companies struggle with this according to the Frank Cespedes, author, and Senior Lecturer at Harvard Business School: “Selling [or marketing,] no matter how clever and creative, Marketing ROI Cmo marketing roiThis has a multi-billion dollar impact.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Companies] Insightly vs. Zoho: Which CRM is Best for SMBs?
    The problem, then, is how to choose the right product for your company. Opentopic blog >> technologyadvice.com Derived from database marketing, customer relationship management (CRM) software was originally an expensive luxury for large corporations. Zoho and Insightly are two of the most. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Companies] Brand Networks Releases Social Marketing Stack
    Opentopic blog >> cmswire.com Social software and digital marketing company Brand Networks has released Social Marketing Stack, an integrated, enterprise-based technology platform that’s designed to help brands and companies manage social marketing campaigns.
  • WRITTENT  |  MONDAY, JUNE 27, 2016
    [Companies] Copywriting: The Ultimate Guide
    Copywriting Case Studies: Examples of Companies Doing Copywriting Right | Kopywriting Kourse. Covering everything from the top tips and common myths to the best resources and formulas, this ultimate guide to copywriting will make it easy for you to find the answers to your copywriting questions— all in just one place ! Don’t worry.
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Companies] How to Generate Qualified Leads and Delight Your Sales Team
    Which types of companies are your ideal customer? Answer this by asking questions like, how many employees do these companies have? This could be the final effort needed to close that big account your company has had its eyes on for months. The sales team follows up, but only closes a small percentage of the leads they received.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Companies] Yahoo Steps Up Content Marketing Game With ‘Storytellers’ Offering
    CANNES – Seems like all of a sudden, everyone’s a storyteller—brands and media companies alike. Not to be left behind, Yahoo Storytellers has made its debut, an effort the company’s Chief Revenue Officer dubs “story telling with an ROI.” In an interview with Beet.TV, Lisa Utzschneider says that as the result of Yahoo having offering content.
  • LEANDATA  |  MONDAY, JUNE 27, 2016
    [Companies] Handling Leads and Contacts Within Salesforce
    It’s also why my company, LeanData , created a solution to bridge that troubling gap. We’ve helped hundreds of companies reduce costs and unproductive time among sales teams. Essentially, what this does is bundle together leads from a company and gives the ADRs full context as they begin investigating whether it should be an account.
  • INFLUITIVE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Companies] Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
    Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. all other trademarks are the property of their respective companies. Companies must actively.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Companies] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Companies] Study: How Much of Your Content Marketing Is Effective?
    companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Companies] Content Methodology: A Best Practices Report
    company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. for the company’s newsroom.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Companies] Staffing and Launching Your Content Marketing Program
    companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. robbery.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Companies] Content Marketing Playbook: Strategy and Roadmap
    returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. The company began with clear.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Companies] Evangelizing a Content Marketing Program
    person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? companies or digitally native media companies.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Companies] Customer Support Software ROI – Facilitate B2B Growth
    Opentopic blog >> business2community.com Just because a company offers customer support, especially when offering this support to other companies, doesn’t necessarily mean it’s a good thing unless the support offered is of a high quality. Marketing ROI Cmo marketing roi
  • HALEY MARKETING  |  MONDAY, JUNE 27, 2016
    [Companies] Matthews Professional Employment, Inc. – Your employment experts for over 47 years
    As members of an employee-owned company, their professional staff has a vested interest in the company’s success and yours. Matthews Professional Employment, Inc. began as a Lake County independent staffing service in 1969. They have thrived through economic ups and downs. Matthews Professional Employment, Inc.
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Companies] JetBlue’s Documentary Will Make You Rethink Work Culture
    Producing a viral hit is nice, but it won’t do much good if it’s totally irrelevant or, worse, antithetical to what your company stands for. Otherwise, though, the company’s logo and name are absent, save for “Presented by” tags at the beginning and end of the film. The U.K.’s Brands Travel JetBlue trave
  • FATHOM  |  MONDAY, JUNE 27, 2016
    [Companies] How Accessibility Is Revolutionizing Influencer Marketing
    No longer is this type of marketing only feasible for large, B2C companies. The celebrity endorsement is a marketing classic. We’ve grown up with it, we see it on TV, on billboards, in magazines, and more. Sometimes these endorsements are laughable; sometimes they’re inspiring. Most importantly, they work. It’s just…different. Mediakix ).
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Companies] Can Focusing on Content Marketing Help the ASJA Survive?
    As a result, it’s been a Sisyphean task for ASJA to transition to an age where more Americans work for online-only media companies than newspapers. “We are seeing a huge evolution in the business models for freelance writers,” Dotinga said, “and we have to make sure that ASJA remains more and more relevant.”. Joanne L.
  • VIDYARD  |  MONDAY, JUNE 27, 2016
    [Companies] Legal Rights in Your Video Soundtrack — 5 Questions to Ask Yourself
    Usually, the publishing company will administer the rights to gain access to the copyright of the composition/lyrics to a song and the record label will hold the rights to the master recording of that song. Sometimes the publisher and record label are the same entity and other times they’re separate companies. Music Dealers. Criticism.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Companies] Naples Web Design: How to Select the Best Web Design Companies in Naples FL — webpuzzlemaster.com
    Opentopic blog >> webpuzzlemaster.com As a business owner, you most likely know that your website is vital for your business success. Your website, when properly designed with the right content and structure, can significantly enhance your efficiency, effectiveness and add to your bottom line. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Companies] Digital Performance Manager- Marketing up to £50,000 + Bens (29961615)
    Opentopic blog >> opentopic.com As the Digital Performance Manager you will be responsible managing a substantial digital marketing budget to achieve significant business growth for the company. Marketing ROI Cmo marketing roi
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Companies] Is Video the Future of Small Business Marketing?
    That might not seem like the best way to market your company, but it’s actually the premise of one of last year’s most successful branded videos. It also boosted the company’s sales by over 600 percent , proving how much small businesses can profit from video marketing. appeared first on The Content Strategist.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 27, 2016
    [Companies] Selling to the Point
    The story revolves around the quest to cut the costs of selling by dropping the in-house sales trainer,  the  CFO uncovers what is separating their company from the competition is the unique sales philosophy of the Rick, the sales trainer. Selling to the Point.   – a book review-. What’s the magic learning points of this book?  Books
  • BIZNOLOGY  |  MONDAY, JUNE 27, 2016
    [Companies] Make the most of your social media fans
    Most brands and companies today have some sort of social media presence. The San Antonio based data company Stirista now can turn your social media followers—a portion of them, at least—into an instant marketing database, ready for communications through any channel you like. But here’s a new development. Market research.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 27, 2016
    [Companies] Marketers, Are You a Shark or Whale in the Marketing Ecosystem?
    These might be the “big fish” accounts—accounts that are likely to results in large deals, or accounts that fit specific parameters like company size, industry, technologies used, etc. Author: Vyoma Kapur Welcome to Shark Week! So, how are marketers like the giants of the ocean—sharks and whales? Inbound vs. Outbound. Different Tools.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Companies] Jobs of the Week: Five Marketing Jobs in Berlin
    The company is. Opentopic blog >> theheureka.com With many more out there, we have found five really interesting open marketing positions in Berlin. If you are looking for different one, or in other fields and cities, check out our job board. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Companies] Marketing Insider Group
    Opentopic blog >> marketinginsidergroup.com Start Targeting the Right Accounts for your Business A little over a decade ago companies realized the need for more personalized marketing. Creating a personalized buying experience required marketers to figure. Marketing ROI Cmo marketing roi
  • KAPOST  |  MONDAY, JUNE 27, 2016
    [Companies] How to Build Your Marketing Technology Stack: Your Due Diligence Guide
    For example, let’s say that you start a company blog and begin to generate traffic. Ask prospective vendors to share case studies from bigger companies. As your marketing programs begin to grow, you’ll recognize a need for new tools and technologies to manage your processes. Can you effectively share data between systems?
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Companies] 7 of the Best Facebook Live Videos We've Ever Seen
    From live debates to intense trainings, you'll get a little taste of everything to inspire you to fire up a stream for your own company. ( And read this article for more tips on how to get started with Facebook Live. ). 7 of the Best Facebook Live Videos We've Ever Seen. 1) Tough Mudder. Now, we get it. Going live, well, it's kinda scary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 27, 2016
    [Companies] The start-up strategy for beating Facebook
    Does the company have intellectual property that can give them time to scale and fend off competitors? Does the company have access to capital and connections that will allow it to scale very quickly? Two of the hottest social network startups have taken decidedly different turns in their fortunes. The key to beating Facebook?
  • CEROS  |  MONDAY, JUNE 27, 2016
    [Companies] What We Learned About Convergence at #ThinkContent 2016
    For those of us at more seasoned companies, pursuing innovation can seem like a lost cause. But the truth is, innovation can come from anywhere—not just from your company’s employees or even your industry. B2C brands have invested a lot in the how of their brand communications; now it’s time for B2B companies to follow suit.
  • ACT-ON  |  MONDAY, JUNE 27, 2016
    [Companies] How to Harness the Power of a Referral Marketing Business
    Given that the customer is interacting with three completely different internal company groups, it’s easy for messaging to get out of sync and be inconsistent. What can referral marketing do for your company? If 83% of satisfied customers are more than willing to refer your company, but only 29% actually do – where’s the disconnect?
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 27, 2016
    [Companies] Market With a Mission
    Start Targeting the Right Accounts for your Business A little over a decade ago companies realized the need for more personalized marketing. Consumers of all types started craving a more personalized buying experience and the ways of marketing had to change so those expectations could be met. Marketing Strategy
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Companies] Why You Should Never Email a Proposal
    Maybe the prospect unexpectedly left the company but forgot to update her LinkedIn account (not that you were checking on a daily basis)? According to research from Vantage Point Performance and the Sales Management Association , companies with a defined sales process see 18% higher revenue growth than companies without a formal process.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Companies] Digital Performance Manager- Marketing up to £50,000 + Bens (29961615)
    Opentopic blog >> opentopic.com As the Digital Performance Manager you will be responsible managing a substantial digital marketing budget to achieve significant business growth for the company. Marketing ROI Cmo marketing roi
  • PUREB2B  |  SUNDAY, JUNE 26, 2016
    [Companies] Generating Leads With Responsive Content
    Here are 6 kinds of responsive content that can generate leads for your company. This could be addressed in an associated assessment whereby the data collected could help cosmetics and fashion accessories companies learn a lot about their existing and prospecting customers. Gone are the days when content is purely made up of text.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Companies] How to Use Video Marketing to Boost Lead Conversion
    recently watched a webinar entitled “Using Video to Boost Lead Conversion” presented by Kathleen Booth, CEO of Quintain, a video marketing company and Wistia Agency Partner. Opentopic blog >> opentopic.com Are you harnessing the power of video in your marketing strategy? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Companies] Digital Performance Manager- Marketing up to £50,000 + Bens (29961615)
    Opentopic blog >> opentopic.com As the Digital Performance Manager you will be responsible managing a substantial digital marketing budget to achieve significant business growth for the company. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Companies] Relevant Network launched by MediaScope Holdings
    Accordingly, Relevant Network is an affiliate marketing network and digital performance advertising company which delivers leads, sales, app installs and other performance-based solutions; and has successfully served leading clients in the fields of eCommerce, Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Companies] Don’t Overlook These Foundational Tools When Developing Your Content Strategy Content Curation Marketing Business Blog
    Opentopic blog >> opentopic.com Yes, the majority of companies are increasing content marketing investment—75 percent to be exact, based upon a recent survey of 1,030 marketers. What’s a great start. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Companies] How to Use Video Marketing to Boost Lead Conversion
    recently watched a webinar entitled “Using Video to Boost Lead Conversion” presented by Kathleen Booth, CEO of Quintain, a video marketing company and Wistia Agency Partner. Opentopic blog >> opentopic.com Are you harnessing the power of video in your marketing strategy? Marketing ROI Cmo marketing roi
  • CONTENT STANDARD  |  SATURDAY, JUNE 25, 2016
    [Companies] Which Video Content Channels Should Your Brand Invest In?
    The company has deals to produce a dozen original series with big names in the entertainment industry, including actor Tim Robbins and Def Jam records co-founder Russell Simmons. The company already features video from publishing partners like Disney, BBC, Slate, and Comedy Central. Amazon is launching its own take on YouTube.
  • JUNTA 42  |  SATURDAY, JUNE 25, 2016
    [Companies] This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles
    Facebook launches Creative Hub to simplify creation of ads (8:00): To help marketers keep ads coming, not to mention make the shift to mobile advertising, the company has introduced the Creative Hub, an online platform for agencies, brands, and anyone involved in the creation of ads, Ad Age reports. This week’s show. Sponsor (37:52).
  • CONTENTLY  |  FRIDAY, JUNE 24, 2016
    [Companies] ‘The Mystifying Triumph of Hope Hicks,’ and 4 Other Stories You Should Read
    Like with all venture-funded tech companies that are disrupting entire industries despite running huge deficits—think Amazon, Uber, and so on—Netflix will eventually have to prove it can be a profitable business. But to get there, the company will have to make some difficult—and dare I say, disruptive—changes to its business model.
  • READYPULSE  |  FRIDAY, JUNE 24, 2016
    [Companies] How to Avoid Content Creator Burnout
    Companies depend on digital and content marketing to drive new business, increase brand awareness and contribute to the bottom line. This shift in advertising strategies has left many companies trying to do it all with very little staff or experience. Company culture is a huge factor in how your team performs. Have a Plan.
  • VIEWPOINT  |  FRIDAY, JUNE 24, 2016
    [Companies] Q&A With Dave Stein and Steve Andersen
    We met and worked together at a software company many years ago, and our paths through the continuously evolving world of B2B sales and sales performance have crossed many times. The book includes in-depth case studies that delve into the experiences that industry-leading companies have with their own customers. Relationships matter.
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Companies] Don’t Overlook These Foundational Tools When Developing Your Content Strategy Content Curation Marketing Business Blog
    Opentopic blog >> opentopic.com Yes, the majority of companies are increasing content marketing investment—75 percent to be exact, based upon a recent survey of 1,030 marketers. What’s a great start. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Companies] How to Use Video Marketing to Boost Lead Conversion
    recently watched a webinar entitled “Using Video to Boost Lead Conversion” presented by Kathleen Booth, CEO of Quintain, a video marketing company and Wistia Agency Partner. Opentopic blog >> xoombi.com Are you harnessing the power of video in your marketing strategy? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Companies] Traffic University Internet Marketing
    Opentopic blog >> opentopic.com ROI and Results driven internet marketing services allow your company to focus on your business while we. Execute effective digital marketing strategies with an Internet Marketing degree from Franklin University. Internet Marketing Product Reviews While most people find it easiest.
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Companies] 9 Ways to Leverage Marketing Automation at Events
    Opentopic blog >> opentopic.com If your company has decided to sponsor, attend, or keynote a trade show or marketing event, there’s a lot of prep that needs to be taken care of first! Marketing ROI Cmo marketing roi
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2016
    [Companies] How Social Media Can Impact Corporate Culture
    The key to improving your company culture with social media marketing. However, what if our online presence could also help build a healthier and more unique company culture? Friday Five time. Five curated articles from around the web on one topic. This go round it's Social Media. Read the full story on CIO. Social Marketing
  • ION INTERACTIVE  |  FRIDAY, JUNE 24, 2016
    [Companies] Interactive Content Marketing Weekly Roundup: June 20-23
    10 Things I Learned While Interning in the Marketing Department of a Content Company We were lucky enough to have some pretty awesome interns join our marketing team at the beginning of summer for an opportunity to see how we run things in the interactive content marketing world. So how do you know your content is truly engaging?
  • CONTENT STANDARD  |  FRIDAY, JUNE 24, 2016
    [Companies] Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling
    Since then, the organization has grown both as a business unit but also as storytellers, and alongside the company’s growth, the audience has evolved into one that prefers experiences over things. And the way the company did that was by connecting people to their unique passion points on a global stage. What inspires you?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Companies] 5 Ways to Amp Up Your Mobile Marketing Strategy
    For many companies, their mobile website is the primary access point for their entire business–a virtual front door. Whether you’re a small business, selling to businesses, a global enterprise or a consumer company—your followers, fans and potential buyers are using mobile devices. Mobile Messaging. Talk about access! Mobile Website.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Companies] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    But done right, experiential marketing can help your company stay fresh and innovative by pulling together different channels into one connected and memorable experience. The end results will demonstrate a brand’s ability to innovate while growing the overall company. See something that strikes your fancy? For the Email Marketer.
  • SNAPAPP  |  FRIDAY, JUNE 24, 2016
    [Companies] SnapWrap: The Worst Guy at the Party, Outsourcing, and More
    Here are a few online tools that will take some of the load off of you, but still allow you to stay in control of your company’s social media presence.  . Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Keeping up with all of the latest news on your own is tough, so let us do all the research for you. What do you do?”.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Companies] How to Write a Great Email Signature: 9 Tips With Real Examples
    Here's an example from Kit Smith of Brandwatch , a company that has offices in both the United States and Europe and works with international clients. The average office worker sends 40 emails per day. Although you don't want to go overboard, either. So, what does a great email signature look like? Even better? That's super fast.
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