• BLUE FOCUS MARKETING  |  SUNDAY, MARCH 29, 2015
    [Companies] IBM Releases Social Business Leaders eBook – Moving From Verb to Noun #SocBiz #SocBiz25 #NewWayToWork
    They’re the entrepreneurial people—operating at all levels of an organization—who are constantly looking for new ways to learn, to share, to consolidate resources, and to build stronger collaborative ties that often extend beyond company walls. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 29, 2015
    [Companies] 8 Off the Beaten Path Vegas Attractions to Check out During MME15
    Even if you don’t have a car, you can take a tour with one of the tour companies in town like Pink Jeep. Las Vegas, known to most as Sin City, is also home to some of the world’s most exciting scenic attractions, as well as uniquely themed casinos and night life that can’t be found anywhere else. Modern Marketing in Action
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Companies] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    'There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more.  LinkedIn Lead Accelerator. love the fancy name, but folks, it’s retargeting!  Nothing new here.  Here’s a link to the product sheet. I could go on.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Companies] Moneyball for Sales & Marketing
    companies? companies to watch. And learn why Alcatel, Genesys, Fuji Chemical, and 500 other global companies use KnowledgeTree to get insight into. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. And with a smaller set of fans comes. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Companies] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. By 2014, companies that develop an IMM strategy will deliver a 50. A major US insurance company achieved a 12 percent increase in revenue, a 52 percent increase in earnings, and saved more than $4 million a year.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Companies] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. VP of direct marketing systems for a multinational bank1 Currently, companies are hard-pressed to follow the customer journey, let alone understand it. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. company’s stories come alive. The richer experience will set your company apart. time zones, communicating important company-wide or. to be seen around the whole company. Belong In Every Content.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Companies] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    including Merck and Company, GlaxoSmithKline, Wyeth-Aerst, Novartis, NY. research for the renowned Nielsen Company. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. white papers downloadable via high end web.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Companies] Advanced Keyword Research Strategies
    The solution for these companies is to develop a deep keyword and key phrase research strategy. The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Companies] Closing the Deal: The State of Sales Enablement
    'New insight into sales managers'' attitudes and beliefs about their company''s sales enablement strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Companies] Advanced Marketer's Guide To Salesforce Reports & Dashboards
    'A guide for advanced teams and companies on marketing attribution modeling and reporting using data inside Salesforce
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Companies] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    'We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Companies] Hooked: How to Build Habit-Forming Products (An Excerpt)
    'Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Companies] Marketing Automation 101: Seven Steps to Success
    'Should your company embrace marketing automation? This paper provides valuable insight to help you decide, and specific tips on how to make it successful
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Companies] Customer Analytics: Making Big Data Work for the Marketer
    'Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Companies] Measuring the Value of Advocate Marketing
    'Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Companies] LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies 'Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Companies] 8 Clues That Your Company Needs a New Website
    'What has your website done for you lately? Are you getting the traffic, leads and sales that you expect and deserve
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Companies] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    They lucidly share how you, in a tech marketing strategy, analysis or implementation role, can harness its energy for your company. 'There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Companies] A Step-by-Step Guide to LinkedIn's New Company Pages
    'How to take advantage of LinkedIn''s company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn''t it?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Companies] How to Effectively Use E-mail Marketing to Increase ROI
    'Many companies report that the most challenging aspect of successful e-mail marketing lies in finding employees with the expertise to properly develop and implement an e-mail strategy.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Companies] A Visual History of Apple Ads: 4 Decades in the Making
    Once you get past the graphic (yes,it is a naked man holding an Apple computer), check out the competition''s rules: Tell the company what you do with your Apple "in a thousand words or less." The ad has a frenetic pace, which differs from most of the company''s other spots. Visual History of Apple Ads. The 1970s. A thousand words!
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Companies] A Simple Guide to Designing a Logo [Infographic]
    If you''re in the process of creating a logo for your company, you''re in a unique position to make a powerful impact on how consumers perceive your brand. But what is it about a logo that makes you recognize it? What is it about the design that can elicit a memory or even a specific emotion? Design Business Daily
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Companies] Interesting Infographics: Hats of to the Modern CMO
    'Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term. Part of the reason for these different approaches is due to the diversity of backgrounds shared by CMOs. 35% of surveyed CMOs indicated a marketing background, whereas 29% noted that they come from the operations side.
  • VIEWPOINT  |  FRIDAY, MARCH 27, 2015
    [Companies] 4 Tips to Power Up Prospecting in 2015: #4 Use the Telephone!
    Avoid the tendency to start talking about yourself, your company, etc. 'Here we are at the fourth and final installment of the series, 4 Tips to Power Up Prospecting in 2015 , from Mike Weinberg’s presentation at the 2015 Virtual Sales Kickoff. His final tip is a passionate plea calling all sales reps to return to the telephone. Expect it.
  • FATHOM  |  FRIDAY, MARCH 27, 2015
    [Companies] The ‘Retail-ization’ of Healthcare [WEBINAR]
    The company felt this number was significant enough to create the Healthcare Knowledge Graph to help bring health information to the searcher more quickly (and directly) within the search result listings. 'Your patients are changing … are you? The healthcare industry is constantly changing, along with the expectations of your patients.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Companies] 10 LinkedIn Groups Every Entrepreneur Should Follow
    Angel investors typically invest in 10 companies hoping that one or two will actually make it big enough to sell within five years with a large enough profit to make losses on the other eight or nine irrelevant. If you have a business idea and want to connect with me or my company - we’re interested! Second, opinions are ubiquitous.
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Companies] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    Here are a few of the highlights from our conversation: TECHNOLOGYADVICE: How have you used Behavioral Psychology as your secret marketing automation ingredient to help companies grow? For example, companies that grew the fastest used the most SEO and implemented it the best and saw the best value of it. TA: What are some of the "Aha!"
  • BIZNOLOGY  |  FRIDAY, MARCH 27, 2015
    [Companies] Are you doing webinars for lead gen? You should be.
    understand why many companies might be hesitant about doing webinars. 'As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6 months, I’ve added a new tactic to my program: webinars. It’s not easy. That can be a pretty daunting task. But here’s the problem. Like this post?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 27, 2015
    [Companies] 4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals
    Some companies market very homogenous product lines; others market a multitude of products or services. 'Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. We call this customer nurturing. What is the range of products that you offer?
  • CMO ESSENTIALS  |  FRIDAY, MARCH 27, 2015
    [Companies] Are Your B2B eCommerce Efforts Ready for B2C Best Practices?
    'A recent Aberdeen study on B2B ecommerce highlighted a vital trend companies must address: the convergence of B2B and B2C ecommerce. Another related study also shows that 99% of companies are already using multiple channels to interact with customers. The post Are Your B2B eCommerce Efforts Ready for B2C Best Practices?
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Companies] 15 Examples of Great Mobile Website Design
    To help inspire any mobile website design changes you''ll be making to prepare for the impending algorithm update, here''s a list of 15 companies who really nailed their mobile web experience. BuzzFeed is a news company known for it''s viral content and popular quizzes. or not. 15 Examples of Great Mobile Websites. 1) Shutterfly.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Companies] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    recently watched a live webinar hosted by inbound marketing agency IMPACT called “ Website Throwdown ” and another by Unbounce called “ Page Fights ”, which are regularly occurring series where inbound marketing pros and website conversion experts are invited to critique real company web pages.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, MARCH 26, 2015
    [Companies] URGENT!
    'Please note that our company website tiecas.com is temporarily down. Our technical department is working on the issue and we’ll be back online soon. Please call 281.969.7514 and/or email us at sales(a)tiecas.com. Thanks for your patience. The post URGENT! by Achinta Mitra appeared first on Industrial Marketing Today.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Companies] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Are they sharing content on their company page? 'As AEC firms’ online presence becomes more and more critical to driving new business, it is important to understand how your firm stacks up against the competition. Buyers expect to have information at their fingertips to evaluate firms. Are the images small and/or low quality? Congrats!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Companies] Terminus Offers Targeted Display Ads for B2B
    To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. The company says this is more accurate than targeting based on IP address. Some vendors do this better than others.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 26, 2015
    [Companies] 7 Ways To Thrill Customers And Get Them To Buy More From You
    When looked at like a bucket, some companies are very leaky - lots of water pouring in to the top, and most of it soon leaking out. The customer experience is formed by every interaction with your company , not just during the sales process. 'Are you focused more on getting new customers than delighting your current customers? Listen.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 26, 2015
    [Companies] 5 Ways to Increase Your Bounce Rate
    Companies with newer websites have realized users don’t like autoplay music on websites and no longer use this website attribute. know "Contact Us" means a company's location. 'Lets face it, with diminishing attention spans you do not have much time to keep a user on your website once they get there. Autoplay Music/Video.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 26, 2015
    [Companies] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    His reasoning was sound: Since the site puts out a quarterly magazine, weekly newsletter, and blog, getting an article placed on the site would expose the client to hundreds of other companies in the space while, at the same time, allowing them to make professional connections within this particular business community. Bear with me here.).
  • VIEWPOINT  |  THURSDAY, MARCH 26, 2015
    [Companies] 4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!
    The problem is they usually end up talking more about their company and offerings than about the prospect and their needs. No one cares what you think about your company, product or service. One of the most important steps is to begin creating a list of client issues your company has successfully addressed. Simplified.:
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Companies] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Many of these data platforms have their own databases filled with upwards of 200 million companies—so happy marketing! And it is getting even more complex as companies try and streamline their efforts, distribute highly targeted messages, and integrate social into each and every campaign. Take a look: Looks like a lot, right?
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Companies] Five Expert Guides to the Best Blogging Tools
    How can you come up with creative and effective new blog post ideas when “you’ve got timelines to adhere to, targets to hit and people within your company counting on you to keep pumping out high-quality content that appeals to your personas and gets noticed”? Image credit: Twelveskip. Sharing your content socially?
  • WRITING ON THE WEB  |  THURSDAY, MARCH 26, 2015
    [Companies] 5 Key Elements for Your “About” Page: How to Tell Your Story
    Many bloggers copy and paste their bio or resume onto their About page, written in the 3rd person: “John Smith is a consultant with 20 years experience working with Fortune 500 companies on their strategic development plans.”. 'When’s the last time you updated your bio on your About  page on your blog or website? Personalities count.
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Companies] What Shazam Can Teach Marketers about Predictive Analytics
    But recently, the company revealed something new — it can, in fact, predict the future with its tagging data. As a prime example, the company-released data showing a massive spike in tags for Meghan Trainor’s universally recognized hit, “It’s All About the Bass.” It’s a great time to look for your company’s hidden predictors.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Companies] Is Europe America’s Online Colony? American Influence on the Web
    The model I see in most startups and online businesses works like this: copy successful ideas and companies from the US and localize them. instead of coming up with these companies in the first place. instead of coming up with these companies in the first place. It’s English or you’re out. don’t mind. Example?
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Companies] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    For professionals, Twitter is a great platform for a quick Q&A, reaching out to a company, getting answers on sizing, etc. 'The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. Twitter. Facebook.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Companies] Space, Place & Design: How One Agency Transformed the Modern Event Experience
    And he wanted to work for and lead a company that solved interesting problems. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Are our digital lives blocking our ability to experience physical things? Can technology make us less or more human? Maybe these aren’t the right questions.
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Companies] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    PPC/AdWords :  There is a reason Google is a multi-billion dollar company; everyone Googles.  If your company has an AdWords account , take advantage of all the resources Google offers to get up to speed. If your company uses marketing automation, make sure you express an interest in learning the ins and outs of how the platform works.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Companies] How to Stay Hungry, Humble & Focused on Growth When Your Business Is Doing Well
    And yet, she and her team spend a significant amount of time and energy focusing on things like delivering a great experience for founders who come in for pitch meetings, iterating on feedback to continuously improve, and seeking out partners and companies with a passion for distribution. 'Being humble keeps you hungry.
  • CRIMSON MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Companies] Isabelle Guis, Egnyte CMO: How to Achieve Real Time ROI with Data Analytics and Strategy
    Content Comprehension: Isabelle shares Egnyte’s core strategy of “Content Intelligence,” whereby the company analyzes and shares insights on all aspects of its customers’ content engagement and explains how marketing intelligence has become a vital part of their product offering. Marketing Technology Podcasts
  • VIRALLY BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Companies] The Beacons of Gondor in Marketing
    Keep things relevant to your business so if your company is a fashion outlet, don’t blog about cars, it doesn’t make sense and won’t bring in the right audience (Well unless your fashion is automotive themed, got me there). 'Aragorn : The Beacons of Minas Tirith! The Beacons are lit! Gondor calls for aid. Still confused?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Companies] 7 Tools for Finding & Connecting With Influential Bloggers
    I''ve seen far too many emails from company managers apologizing for an unprofessional email their intern sent. It''s best to entrust your company''s reputation with someone more experienced with professional outreach. 'The blogosphere has been a major online marketing medium for years now. Tip #1: Use common sense. It''s lots of fun!
  • VIEWPOINT  |  WEDNESDAY, MARCH 25, 2015
    [Companies] 4 Tips to Power up Prospecting in 2015: #2 Commit to It!
    From his consulting experience, Mike has found the number one reason companies struggle to pick up new business is that the people responsible for bringing in new business just aren’t doing it. 'In part 1 of this series, I introduced Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: Close your office door.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 25, 2015
    [Companies] Are CMOs Poised To Take Over Technology Purchasing?
    'Editor's Note: Today's post comes courtesy of Daniel Newman , President of Broadsuite , a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Today, most tech purchase decisions are still being made in the CIO/CTO suite.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Companies] The Anatomy of a Successful Facebook Post
    In the example below, the company asks for comments about a new product. 'When it comes to using Facebook for business, many people wonder what the secret for success is. What kinds of posts get the best results, and how can you increase engagement? Are there things you should be doing that you’re not? 1) Has a Clear Goal. Spark a debate?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 25, 2015
    [Companies] 3 Red flags to identify unsavory SEO agencies
    'Search Engine Optimization (SEO), like every industry, has less than reputable companies – “snake oil” salesman. Many business owners are aware that SEO is important to their company, but they might not fully understand why or how. Also, look for testimonials and reach out to other companies that you know have used this service.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Companies] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    'Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. So how do you, as social marketer, manage all the broad initiatives without cluttering the company page and inundating your entire audience with irrelevant posts? My solution—dark posts!
  • SYNECORE  |  WEDNESDAY, MARCH 25, 2015
    [Companies] Don’t Let These 3 Myths Stop You from Personalizing Your Content
    Personalization only makes sense for huge companies like Amazon”. Once upon a time, it took a huge budget and tons of website traffic for personalization to be a worthwhile investment for a company, but that is no longer the case. The beauty of content personalization is that it doesn’t have to be complex. Getting started is simple.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Companies] An Introductory SQL Tutorial: How to Write Simple Queries
    SQL stands for Structured Query Language, and it''s used when companies have a ton of data that they want to manipulate in an easy and quick way. If your company already stores data in a database, you may need to learn SQL to access the data. 'Ever heard of the computer language called SQL? could never do that.". Let''s jump right in.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Companies] Social Media Posting Frequency
    The problem with giving that bit of advice is, in telling clients “how often to publish on Facebook, LinkedIn, Twitter” or anywhere else, is that individual company needs and goals are not being considered! Determine what a company has first THEN develop a well thought-out marketing plan. social media Uncategorized
  • EARNEST ABOUT B2B  |  WEDNESDAY, MARCH 25, 2015
    [Companies] Painting a vivid vision of the future is easier than you think
    recently heard an interview with Cameron Herold , the former COO of the world’s largest junk removal company. He’d grown the company from $2m to $106m in 6 years. Now take a look at the entire company and describe it in vivid detail. 'Forget the banal vision statements – here’s a more useful way to align your business. The how.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Companies] 13 Great Guides to Growing Your Blog Audience
    'You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal. The longer answer(s) are presented below. How often should you post?
  • MARKETING ACTION  |  WEDNESDAY, MARCH 25, 2015
    [Companies] Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
    These days, many B2B marketers are getting superior results by using short- and long-term nurturing programs: Forrester Research found that companies excelling at lead nurturing generate 50% more sales-ready leads , at a 33% lower cost. 'B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 24, 2015
    [Companies] Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
    Adobe does connect with non-Adobe systems through Audience Manager, its data management platform, which can exchange data with a company’s own CRM or operational databases, business partners, and external data pools and ad networks. Naturally, this caught my attention. Adobe says that data stored in the solutions can be accessed in real time.
  • FATHOM  |  TUESDAY, MARCH 24, 2015
    [Companies] Thoughts on the Latest CMO Survey
    Finally, factors like superior product quality, excellent service, and a trusting relationship with companies will trump price, they say (further evidence that people will pay a premium for premium service ). held positions of VP-level or above, indicating likely familiarity with company budgets and trends. 'CMOs are bullish.
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Companies] 3 Ways to Boost Conversions with Personalization
    For both companies, offering relevant product recommendations led to more closed sales and a higher average order value, according to liftquest.com article Recommendations should be delivered through multiple channels—email, on-site, and off-site. The fact is, the majority of consumers now prefer a personalized content and web experience.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Companies] Why We Acquired Rekindle
    Our inbound marketing methodology is designed around focusing on creating quality content that pulls people toward your company and product, where they naturally want to be. So, just as culture is at the forefront of our minds as we hire individual employees, it’s also an important consideration as we think about acquiring companies.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MARCH 24, 2015
    [Companies] 10 Traits Buyers Seek in Salespeople
    Our research shows that top performers not only understand each customer company — they understand the person making the buying decisions as well. 'The 10 Traits Buyers Seek in Sales Superstars. Selling yourself is the first step. What really separates the best salespeople from the rest of the pack? Listen. Tell the truth. See No.
  • VIEWPOINT  |  TUESDAY, MARCH 24, 2015
    [Companies] 4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!
    Case in point: The CEO of one of the largest inbound marketing companies revealed to him that they actually use an outbound marketing team to sell the service of the inbound marketing team. 'Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Anthony Iannarino (along with Jeb Blount). Simplified.: Simplified.:
  • THE POINT  |  TUESDAY, MARCH 24, 2015
    [Companies] Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency
    'Like any “build or buy” decision, whether or not a full-service agency makes sense for your company depends on a myriad of variables – notably budget, of course – but also how the scale of your objectives balances against the breadth of available in-house resources and expertise. Agencies aren’t for everyone.
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Companies] Transform Your B2B Lead Generation with Storytelling
    More companies are starting to develop unique personalities, writing in the first person, allowing staff to write more personal accounts, articles, blog posts, social media updates, etc. Companies that succeed at storytelling also know that it doesn’t always have to be a story about something good. 'Go from BORING to ENGAGING  .
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Companies] How to Produce an Internet Radio Show
    So how can this apply to your company? Think of all the conversations you have over and over with potential clients that help them trust your company resulting in a sale. Imagine a manufacturing company that hosts a weekly show with continuing education for distributors who want to up their game on product knowledge. Concept.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Companies] 3 Big Retailers That Also Rock Ecommerce
    Fortunately, the company realizes this , too. 'Ecommerce and mobile commerce are obviously here to stay, much to the chagrin of major brick-and-mortar retailers. We’ve seen some of the biggest names in shopping go under, with Borders Books perhaps the most obvious. Fortunately we’re not in danger of losing some of our favorite big retailers.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Companies] Is Facebook Still Relevant for B2B?
    free opportunity to promote and brand your company. Sharing job openings, pictures from company events, new hires and promotions alongside blog content and industry articles offers a behind the scenes look into what your company is like on a personal level. Our position on Facebook depends on the client. Do it Right!
  • VIRALLY BLOG  |  TUESDAY, MARCH 24, 2015
    [Companies] Big Data Roundup – Big Data In 30 Seconds
    will be blogging again with interviews with some of my favourite companies I met that evening and podcasting with a few with more in depth views on Big Data and how it is used. 'Well me being new to the world of big data, I didn’t particularly understand what it actually is. DNLBNZ – Large, Unstructured Unprocessed Data.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 24, 2015
    [Companies] Skilled Workforce: Alternative Jobs That Don’t Need a 4-year Degree
    The fact that the retiring workforces acquired their skills through high school industrial arts and company-sponsored apprentice programs that are not available to today’s youth only exacerbates the problem.”. The agency expects those jobs to grow by 17 percent through 2022 and that prospects for qualified applicants “should be very good.”.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Companies] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    Supporting the Buyer’s Journey: Customer experience management research shows that companies with a formal plan to map and manage their buyer’s journey enjoy 30% greater year-over-year increases in positive social media / word-of-mouth mentions, on average, compared to their peers who do not do so. Create quality, share-worthy content.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Companies] Starting a New Job? 8 Tips for Having a Great First Day
    After all the time you spent perfecting your resume, networking with people, and researching the company, you landed an interview -- and nailed it. 1) Familiarize yourself with the company''s online assets. There''s no better way to learn about a company''s marketing than to consume it. 'Congrats! The hard part is over, right?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Companies] Content Marketing ROI Starts With A Strong Business Case
    So the first way to respond to this question is to ask for the baseline: what is your company’s average marketing ROI. If you’re feeling cheeky, ask for the ROI of that logo your company put on a golfer’s hat or on the side of a building. We know our customers are tuning out advertising. Utilization. Performance.
  • WEBBIQUITY  |  TUESDAY, MARCH 24, 2015
    [Companies] Welcome to Blogging for Business Week!
    Blogging is often viewed as the core of content marketing strategy, and its use continues to expand due to its compelling benefits: • 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. B2B companies that blog generate 67% more leads than those without blogs. Forbes ). NewsCred ). Forbes ).
  • MARKETING ACTION  |  TUESDAY, MARCH 24, 2015
    [Companies] Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology
    Only 2% of the total B2B population at companies with 50-1000 employees met the characteristics defining Top Performers: They beat their 2013 revenue objectives. 'Most B2B marketers have a very clear understanding of their goals. They rated themselves “very effective” at managing end-to-end marketing lifecycle.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Companies] 12 Tools & Resources to Help You Create Better Buyer Personas
    The following tools are particularly useful for collaborating -- especially for companies that are spread all over the world. By clicking on the "Search in Google" link in the left side-bar, you will be redirected to a Google results page for your contact name and their company without you having to type anything. 2) Google Hangouts.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Companies] 10 Simple Web Copywriting Tips for Increasing Conversions
    As straightforward as this seems, many companies fail to reflect this principle in their web copy. 'Web copy is often the difference between visitors and leads, and leads and customers. It plays an integral role for consumers at every stage of the buying cycle, from awareness to decision making and advocacy. 1) Be clear. 2) Be concise.
  • SYNECORE  |  MONDAY, MARCH 23, 2015
    [Companies] Meerkat Brings Live Video Streaming to Twitter (and beyond)
    On March 13 th , Twitter made official their purchase of startup Periscope, a company that is in the process of building a live video streaming app similar to Meerkat. 'Is it just me or is social media getting progressively more, well, social? The Next Big Thing? It was self-indulgent, terrible, and watched by more than 100 people.)”.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Companies] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    Mikael Cho has founded a number of companies over the past eight years, including the freelance professional network Crew where he currently works. 'I''ve always been in awe of growth hacking. As an entrepreneur, this knowledge pool not only helps me to broaden my views, but it also helps me gain from their valuable experiences.
  • VIDYARD  |  MONDAY, MARCH 23, 2015
    [Companies] Kick the Boring Right Out of Your Video Interview Questions with These 10 Tips
    Whether you’re asking employees to talk about your company culture, asking customers how your product has improved life at their organization, or making any other type of interview video, here are ten basic tips to keep in mind when selecting and drafting your video interview questions. Oui, ou non? Worse, they lead to boring answers. Huh?”.
  • BIZNOLOGY  |  MONDAY, MARCH 23, 2015
    [Companies] 10 data experts explain why little data is the new big data
    87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (BRITE/NYAMA). These facts say loud and clear companies believe data helps them make better business decisions. Big data has been hyped so heavily that companies are expecting it to deliver more value than it actually can.
  • CMO ESSENTIALS  |  MONDAY, MARCH 23, 2015
    [Companies] The Voice of the Customer in Branding: A Simple Formula for Success
    Companies use numerous technology tools ranging from online surveys to IVR surveys and direct interviews to capture customer feedback data. Companies that excel in reactive VoC programs also provide employees with real-time reporting and alerting tools in order to notify relevant stakeholders of customer issues in a timely manner.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Companies] Think Grammar Doesn't Matter? It Could Be Holding You Back From a Promotion
    Those who remained at the same company for more than 10 years made 20% more grammar mistakes than those who held six jobs during the same period. While sticking with the same company for a decade has its benefits, job-hopping is becoming the new norm. In the real world, most people will just figure out what you mean. right? Not quite.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 23, 2015
    [Companies] Three YouTube stars share their intimate personal branding lessons
    Big companies hate that. Big companies hate that. 'I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Although barely out of their teens, this trio has millions of followers, contracts with mega brands, and huge amounts of money pouring in. Be human.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [Companies] Why Marketing Needs to Fix the Customer Experience
    don’t think it’s an accident that most of these companies have an obsessive focus on customer experience. 'We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. This is why I think marketing ought to own CEM.
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Companies] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    Number and type of companies and organizations visitors work for. 'This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture, nurture, convert, and expand.  . Capture Metrics. What calls to action are most effective?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Companies] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    'Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign. Who are we speaking to?
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 22, 2015
    [Companies] Join @CKBurgess and @MNBurgess for @Conferenceboard Communication & Social Media Workshops #SocBiz #HR @SocialEmployee
    Many companies are still learning that traditional command-and-control models may not be the best fit for today’s business. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? Here are the details: Friday, M arch 27, 2015.
  • HUBSPOT  |  SUNDAY, MARCH 22, 2015
    [Companies] 8 Phrases You'll Hear When You Have a Big Problem in Your Creative Department
    Because they will be the ones under fire when the company fails to meet its goals, loses a client, or fails to meet a deadline. And half of the survey respondents feel they are working after business hours because the company is understaffed. 'This post originally appeared on Agency Post. 1) “I don’t remember seeing that email.”.
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Companies] 5 Tips for Successful Marketing Automation Integration
    'In the last few years marketing automation has been a buzzword used more often when manufacturing companies are laying out their marketing plan for the next year, and years to come. Without successful implementation companies will more than likely miss out on the full potential of marketing automation.
  • LEADERSHIP  |  FRIDAY, MARCH 20, 2015
    [Companies] Interesting Infographics: Power Up Your Email Using These 7 Data-Backed Tips
    The Huffington Post partnered with well-known digital campaign management company HubSpot to analyze an incredible array of aggregated email data and identify seven key understandings, depicted in the infographic below. 'Email may not have the pizzazz of the latest tech trends, but it’s still the major workhorse of digital marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 20, 2015
    [Companies] Using Customer Data to Inform Your Personalization Strategy
    In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by generic company messaging, lose interest in a product, and move on to a competitor that better understands their needs. 'Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 20, 2015
    [Companies] Don’t Put B2B Marketing Tactics before Strategic Analysis
    With a written marketing plan you can make sure that everyone in your company is on the same page. 'Too many business people jump right into tactics when it comes to marketing. They think that all they need to do is  get the word out about a product or service and people will buy. Build it and they will come! Contact New Incite today.
  • SAZBEAN  |  FRIDAY, MARCH 20, 2015
    [Companies] 3 Social Media Marketing Trends for 2015
    Now consumers want to know the company behind the brand. They want to know the people behind the company. One company that has taken great advantage of social media marketing is Lifelock, Inc. Lifelock is a company that specializes in identity protection security, and it took to Twitter to publish its brand. More Diverse.
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