• MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Companies] How to Find a Marketing Automation Platform That Grows With You
    Long-term platform experience is heavily tied a marketing automation company’s commitment to answering questions and providing support on an ongoing basis. Ask about external customer support evaluations, accessibility to specific account managers assigned to your account, and company investments in industry knowledge experts.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 27, 2016
    [Companies] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. year-over-year. Baidu has 54.3 percent.
  • OPENTOPIC  |  WEDNESDAY, JULY 27, 2016
    [Companies] Factoring customer lifetime value into ecommerce marketing planning – Smart Insights Digital Marketing Advice
    It might not be a new thing for most of you and yet a survey shows that most companies are in “digital denial”, not accepting that it is. How can online marketers handle the new challenges with the help of one KPI – Customer Lifetime Value? Cognitive Technology
  • HINGE MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Companies] Is your referral strategy tied to your differentiators?
    Say, for example, you specialize in working with manufacturing companies. Differentiation is one of the most poorly understood pillars of professional services marketing. Many execs still believe differentiation isn’t a necessary component of overall growth. Reality is, it matters. In fact, it matters a lot. But it’s hard to do.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 27, 2016
    [Companies] History Shows That Incentives Drive Technological Innovation
    "How are other companies innovative?" One of the constant themes I hear marketers share with me is that of innovation. "Imran, we’d like our digital marketing to be more innovative!" " My response, with my consulting hat on, is consistently the same. ” A moment of silence ensues. Prizes break bottlenecks.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 27, 2016
    [Companies] How the Content Standard Moved from Expert to Leader on the Content Marketing Continuum
    As our CEO Tom Gerace will explain tomorrow on the Content Standard, Skyword has begun embracing story form throughout our company—in our client reporting, in the way we design and sell our products, and in my case and the case of my coworkers on Skyword’s marketing team, how we create content and market to our audience.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 27, 2016
    [Companies] Why All Your Marketing Should Be Experiential Marketing
    Heinz’s reputation for being a sort of Pennsylvanian hometown hero was bolstered through frequent retelling of the company’s history and the insider treatment we got every time a staff member let us nab a chip off a line or fiddle with a control here or there. Future Proofing Against Ads in Isolation. All of it.
  • CONTENTLY  |  WEDNESDAY, JULY 27, 2016
    [Companies] Why Dollar Shave Club Is Unilever’s Instagram
    ” That’s what Michael Dubin really should’ve said in that famous launch video for Dollar Shave Club, the men’s grooming company he founded and just sold to Unilever for a billion dollars. It doesn’t take much digging to justify the media company label, either. “Dorco’s blades are f*cking great.”
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Companies] How to Become a More Productive Writer: 7 Helpful Tips
    For me, it was especially hard to avoid Slack, as the company I work for, Kayako, is spread across the globe with remote workers and two main offices in England and India. The simple dream of most writers is being able to write more. And it’s not only writing more, it’s writing effortlessly. Yes, we’ve all been there. to 3 p.m.,
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2016
    [Companies] How to Optimize Your Promotion Channels & Increase Conversion Rates
    With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize […]. Written by Katherine Boyarksy, Lead Generation Specialist at HubSpot. Content Marketing
  • ACT-ON  |  WEDNESDAY, JULY 27, 2016
    [Companies] 3 Ways to Optimize Your Email Subject Lines
    gain, which is much less than consumer products, but is still a highly desirable outcome for B2B companies. Your customers (and your potential customers) are consistently bombarded by email. According to a Radicati study : In 2015, the number of emails sent and received per day was more than 205 billion. Boring. Three tips for success: 1.
  • JUNTA 42  |  WEDNESDAY, JULY 27, 2016
    [Companies] The 4th Reason for Content Marketing: A Profit Center
    Today, the majority of revenue coming into the company (now known as Rainmaker Digital), a software-as-a-service (SaaS) enterprise, comes from its database of subscribers. In fact, the company refers to itself as both a bank and a media company. gave a presentation three weeks ago to a global manufacturing company.
  • PUREB2B  |  TUESDAY, JULY 26, 2016
    [Companies] 10 Examples of Awesome Landing Pages that Convert
    Testimonials and trust symbols round out the overall look and feel of the page and provide additional information about the company. 5.  To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Unbounce.
  • LEANDATA  |  TUESDAY, JULY 26, 2016
    [Companies] A Tale of Three Sales Processes
    It’s different for every company. With that in mind, the recent “Sales Operations Fireside Chat — A Tale of Three Sales Processes” webinar took a deep dive into how a trio of up-and-coming tech companies are solving the data problems that every B2B organization confronts. Dirty data. Frustrating tools. Inefficient workflows.
  • VIEWPOINT  |  TUESDAY, JULY 26, 2016
    [Companies] How to Avoid Wasting 75% of Your Marketing Spend
    Most companies admit to generating only a 10-25% follow-up of their sales inquiries. Why it’s Important. “If your company is average, you are only following up 10-25% of the leads you give your salespeople which means you are wasting 75% of your lead generation budget!”. This is already a reality for many companies. Guest Blog
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Companies] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    Some companies simply call them SQs to avoid the confusion of the L meaning “Lead,” when in fact many of the SQLs are contacts. Many companies set up their lead management process such that any lead that is converted is left with a residual lead status of “SQL” or “Converted.” You don’t have a Business Intelligence (BI) system?
  • READYPULSE  |  TUESDAY, JULY 26, 2016
    [Companies] How to Improve Your Influencer Marketing Strategy
    Is a member of the fashion elite the right spokesperson for your auto parts company? But they would do wonders for a jewelry or designer watch company. The answer for many businesses is – social influencer marketing. Step One – Find the Right Social Influencers. Probably not. Step Two – Social Influencer Recruiting.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Companies] It's Not About The Release Anymore. PR is Now Social PR.
    These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR. Say that after two cocktails.)The
  • PUZZLE MARKETER  |  TUESDAY, JULY 26, 2016
    [Companies] Cody Ward, Digital Marketing Leader, Named to Chicago’s Power 30 Under 30
    Ward has worked to help Fortune 500 companies and start-up businesses alike create and launch their B2B or B2C marketing campaigns. Marketing professional added to prestigious list of 30 young professionals under 30 in Chicago. The Apex Society’s members are the brightest and most accomplished young professionals around the world.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 26, 2016
    [Companies] Are You Marketing to Gain or Pain?
    As a marketing or sales professional, you have a choice in how you message your company and its offerings, with […]. Marketing Content
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Companies] How to Use Trigger Events for More and Better Leads
    Every company will have some trigger events that matter more than others because of what they sell solves various problems and addresses different motivations. Trigger events helped this company increase sales conversions by 400%. Those companies had a 400% higher probability buying their software than businesses that didn’t.
  • KEO MARKETING  |  TUESDAY, JULY 26, 2016
    [Companies] Five Steps to Increased Brand Loyalty
    Sometimes, though, companies offer no real sense of reward to their new customers and may even ignore them with the exception of sending advertising to them every now and then. Customers expect it, but companies tend to ignore it; they put the customer into a database and only call on them when they want to show a new product or service.
  • MARKETRI  |  TUESDAY, JULY 26, 2016
    [Companies] Explaining the B2B Fractional CMO in Terms My Mom Can Understand – Part I
    She’s a piece of a marketer for companies or something like that.”. These moments make me realize that my role as a Fractional CMO for middle market B2B companies is unique, leaving not just my mom but even seasoned business owners and executives saying, “Huh?” In a nutshell, Fractional CMOs are strategic marketing consultants with a twist.
  • HINGE MARKETING  |  TUESDAY, JULY 26, 2016
    [Companies] How Thought Leadership Marketing Can Generate Referrals for Your Firm
    In fact, our research indicates that a significant number of referrals are driven by a company’s general reputation. The company describes itself as an independent firm of designers, planners, engineers, consultants and technical specialists offering a broad range of professional services. These referrals aren’t made in the dark.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2016
    [Companies] How the Personality of a CMO Compares To Others In the C Suite
    Faster-moving or more transformational industries, in particular, are better suited to the CMO leadership style, as are companies in the midst of change or innovation programs. Last December, executive search firm Russell Reynolds released the findings of a report they conducted which they called Inside the Mind of the CMO. Help or Hinder?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 26, 2016
    [Companies] How to Get a B2B E-Commerce Implementation on the Right Track [Interview]
    In recognition of this B2B marketing challenge, Slatwall Commerce recently put together a comprehensive list of software requirements for a typical B2B company. Are there specific questions that industrial and manufacturing companies should ask internally, to determine if e-commerce is a good business decision? Start small and iterate.
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Companies] I’m an influencer, pay me more!
    Doing so, he and his employer, Zeno Group (an Edelman company) are defining the next generation of Customer Service, Marketing and PR. Prior to this role, she was the Senior VP, Digital Content, leading the company’s digital and broadcast content teams and the global research team for Cision’s media database. He specializes in Web 2.0
  • SNAPAPP  |  TUESDAY, JULY 26, 2016
    [Companies] This Month in Interactive Content: The Best of July
    The point of interactivity is to get your audience more engaged with your content and, thus, with your company. Many companies have tried to find an answer to that question, and some have shared what they found in their experiences with interactive content. If you can do that, your interactive experiment was successful. Who: ESPN.com.
  • CONTENT STANDARD  |  TUESDAY, JULY 26, 2016
    [Companies] If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
    And here was a new opportunity to help shape an industry, develop a new publication, and help determine how the company went to market. I was so excited to learn the ropes of publishing content, but little did I know that this would be a baptism by fire. It’s a scene that’s played out so many times in my marketing career.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 26, 2016
    [Companies] Do You Need to Worry About CAN-SPAM Lawsuits?
    One of these cases was a major San Francisco IT support company, who was fined $900,000 in 2006 for sending emails with false or misleading headers. Author: Leah Hamilton Disclaimer:  This blog post is for general information purposes only and does not constitute legal advice. How CAN-SPAM Works, and What it Requires. Wrong. .
  • CEROS  |  TUESDAY, JULY 26, 2016
    [Companies] What Does the Future of Marketing Have in Store?
    Virtual reality is one of the biggest things breaking onto the mainstream stage right now, with multiple companies releasing consumer headsets this year. This post, What Does the Future of Marketing Have in Store? written by Ana Gotter , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading!
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Companies] 6 Overlooked Ways to Win More New Clients
    Every agency professional knows that sinking feeling -- you pursued what you thought was a warm lead for weeks, only to have them pass on your services. You don't understand where it all went wrong. Your agency has a lot to offer, so why aren't any of your prospects taking the bait? Strategies for Winning More Clients. 1) Make sure they're worth it.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Companies] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    company that enjoys high deliverability rates and strong trust with the major service providers will not risk its reputation by allowing its clients to mail to purchased lists. If you completed it, you’d almost certainly be added to the company’s email list. Plenty of subscribers. Three list-building mistakes to avoid. mean no offense.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Companies] 5 Things You Can Do To Improve B2B Lead Generation
    B2B Lead generation is rapidly changing process for companies with the advent of MarTech. . Join me Thursday, July 28 at 10 am PST for an exclusive webinar. I’ll be sharing where B2B marketers can focus and what on the “best few” things they can do to improve their b2b lead generation efforts immediately. It’s going to be fun.
  • FATHOM  |  MONDAY, JULY 25, 2016
    [Companies] The Marketing Maturity Curve: Why You’re Lower than You Think
    None of these conditions are ones that will allow for successful marketing, though.  As tactics converge and consumers expect cohesive experiences, the need to work across functions is real when it comes to growth of the entire company. Marketing is moving fast and it’s difficult to keep up. It’s been reimagined many ways. Blog Feed
  • BIZIBLE  |  MONDAY, JULY 25, 2016
    [Companies] AdWords Industry Benchmark Report Deep Dive: Software and SaaS
    The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. Today, we will take a closer look at the data for software and SaaS companies. Don’t work for a Software/SaaS company? Last week we released the 2016 AdWords Industry Benchmark Report. adwords
  • HINGE MARKETING  |  MONDAY, JULY 25, 2016
    [Companies] Growth Strategy for Professional Services Firms
    There are five time-tested strategies for growing a company. Let’s say that today you offer regulatory compliance consulting services to commercial food packaging companies. Traditional consumer products companies sometimes use alternative distribution channels to promote products in saturated markets. Sound familiar? Yikes.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 25, 2016
    [Companies] 3 Good Questions to Align Strategy, B2B Marketing, and Sales
    If not, you’re in good company. American companies annually spend about $900 billion every year on sales efforts. To put that in perspective, Brian, that amount is more than three times what companies spend on all media advertising– Super Bowls, everything else. We had a memorable time sharing ideas, and research.
  • CONTENTLY  |  MONDAY, JULY 25, 2016
    [Companies] 3 Ways to Get Executives Excited About Guest Posts
    Show internal stakeholders how a similar piece of content in the past helped the company connect with future clients. If you’re a B2B marketer, you’re probably all too familiar with the frustrations that come with ghostwriting and publishing thought leadership. Explain what’s in it for them. ” 2. ” 3.
  • CONTENTLY  |  MONDAY, JULY 25, 2016
    [Companies] 3 Ways to Get Executives Excited About Guest Posts
    Show internal stakeholders how a similar piece of content in the past helped the company connect with future clients. If you’re a B2B marketer, you’re probably all too familiar with the frustrations that come with ghostwriting and publishing thought leadership. Explain what’s in it for them. ” 2. ” 3.
  • OPENTOPIC  |  MONDAY, JULY 25, 2016
    [Companies] How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]
    Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” Marketing ROI
  • OPENTOPIC  |  MONDAY, JULY 25, 2016
    [Companies] How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]
    Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” Cognitive Technology
  • CEROS  |  MONDAY, JULY 25, 2016
    [Companies] 10 Marketing Tools for Visual Content Creation
    Whenever I look for a new marketing tool, I’m confronted with a flood of search results from companies who all claim to have the best, easiest, coolest, [insert superlative here] option to help me achieve my goals. I’ve found that visual content creation tools are especially challenging to assess. Custom Image Creation Tools. PicMonkey.
  • KAPOST  |  MONDAY, JULY 25, 2016
    [Companies] How to Align Your Content Marketing Strategy and Plan
    Knowing that content is the bread and butter of marketing, many companies will want to jump into execution mode ASAP. Avoid unnecessary, back/forth revisions by ensuring that your content ideas represent perspectives from across your company. As a marketing leader, how can you better align your content marketing strategy and plan?
  • HALEY MARKETING  |  MONDAY, JULY 25, 2016
    [Companies] Why Bother With Email Marketing?
    adults like to receive promotional emails from companies they do business with. (2). Email marketing is dead. Nobody likes getting emails anymore. Why spend your valuable marketing budget on sending something that will end up in a spam filter? For every $1 spent, email marketing generates $38 in ROI. (1). 91 percent of U.S. You bet!
  • DISCOVERORG  |  MONDAY, JULY 25, 2016
    [Companies] Successful Sales Coaching Best Practices
    In order for a company to succeed, it needs to have a well-developed, well-trained team — one that is able to authentically connect with customers and set more meetings, schedule more demos, and close with confidence. Sales is tough and ongoing sales development is a never ending process. Best known method for onboarding a new hire.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2016
    [Companies] Data In. Data Out. The Secret to Data Driven Marketing
    Structure Never, ever, ever just ask for everything. 1: if you have to ask for every piece of information your company has on someone, odds are you don't actually have a plan. I'd suggest you first start there. 2: those people whose responsibility it is to look after that data, they are also going to think you have no idea. 3: come on.
  • CONTENT STANDARD  |  MONDAY, JULY 25, 2016
    [Companies] For B2B Mobile Marketing Strategies, Distraction Never Looked So Good
    According to Forrester , brands building out micro-moment strategies for smartphones today will be laying the groundwork for similar strategies on the wearables front—which will inevitably became a key point of emphasis for those companies. Mobile devices are windows through which retailers can engage consumers in new, exciting ways.
  • MODERN B2B MARKETING  |  MONDAY, JULY 25, 2016
    [Companies] [Ebook] 3 Best Practices for Your Mobile Marketing Strategy
    Even mobile-only companies, like Uber, can benefit from a multi-channel strategy. Author: Ashika Balani With rapidly evolving digital marketing and the proliferation of devices, marketers are faced with the challenge of staying ahead, or simply keeping up, when it comes to capturing and keeping their audience’s attention.
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Companies] 28 of the Best Instagrams to Follow for Design Inspiration
    Now, he travels all over the world taking photos for companies like Nike and Christian Dior. What if I told you you could visit an art gallery. from the comfort of your own home? Or from a bus seat on your commute to work? Or while you're taking a break for lunch? If you follow the right people, that's what Instagram can do for you. Neil A.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Companies] Finally, the truth about social media and customer engagement
    Almost every company and brand wants to encourage engagement. Here’s an example. I was doing a project for a company in the gaming industry. Contact Mark  to have him speak to your company event or conference soon. By Mark W. Schaefer. And then, it got crowded. The amount of content on Twitter literally exploded.
  • SCRIBBLELIVE  |  MONDAY, JULY 25, 2016
    [Companies] How To Get More Mileage Out Of Your Content
    Leverage influencers: Partner with other people and companies in your space that have a broader reach to produce joint content. Content marketing is “always on” and it’s putting new pressures on marketers. Last year 88% of B2B marketers said they were using content marketing, but only 30% said that they were effective at it.
  • ACT-ON  |  MONDAY, JULY 25, 2016
    [Companies] How Your SMB Company Can Adopt ABM Tactics
    We keep hearing that ABM is recommended for mid-sized companies and above, or rising brands with high lead volume. You just need to be laser-focused on accounts that matter to your company. So, here is a breakdown of how you can use account-based marketing, no matter what size your company is. We want to be just like them.
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Companies] 15 Oh-So-Sweet Examples of Chocolate Packaging Designs
    When this Slovakian bean-to-bar chocolate company launched a premium line of bars, they enlisted the help of designer Michal Slovák to create a design that was as "simple, playful and extraordinary" as the chocolate itself. JJAAKK Design did just that with their packaging concept for the fictional Melt chocolate company. Oink, oink!".
  • PUREB2B  |  MONDAY, JULY 25, 2016
    [Companies] The Importance of Offline Lead Generation
    Online costs are significantly less, ranging from just 25 to 30 dollars, which covers an inside sales person doing the lead generation for the company. For B2B companies, offline lead generation yields more leads. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected.
  • OPENTOPIC  |  SUNDAY, JULY 24, 2016
    [Companies] Adding Content Curation to Your Content Marketing Strategy – Opentopic – Opentopic
    When you embark on your content marketing journey, the biggest challenge is finding the time to create the quality content your company needs to appeal to your customers. Opentopic blog >> opentopic.com Your online presence relies on curating content to your audience and social followers. This takes time.
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Companies] Content Marketing Manager – Digital Marketing Jobs – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Ope
    Opentopic blog >> opentopic.com Twenty two years ago Advance Systems started with the goal of becoming the premier provider of Time & Attendance software solutions to Ireland’s leading companies. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Companies] Adding Content Curation to Your Content Marketing Strategy – Opentopic
    When you embark on your content marketing journey, the biggest challenge is finding the time to create the quality content your company needs to appeal to your customers. Opentopic blog >> opentopic.com Your online presence relies on curating content to your audience and social followers. This takes time.
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Companies] Adding Content Curation to Your Content Marketing Strategy
    When you embark on your content marketing journey, the biggest challenge is finding the time to create the quality content your company needs to appeal to your customers. Opentopic blog >> 1seo.com Your online presence relies on curating content to your audience and social followers. This takes time. Marketing ROI Cmo marketing roi
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Companies] Mi6 Agency’s Top Charts for July 2016
    Why Every Company is Re-imagining Itself Into a Tech Company. The tweet asks:  “Is this why every company from an old school industry is trying to reimagine itself as a tech company these days?”.  . Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th. Week of July 11th.
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Companies] Is Word-of-Mouth Marketing Still Worth Your Time?
    Tourism company Lindblad Expeditions, for example, found that providing customers with complimentary photos and videos of their experiences helped them chronicle their journeys to remember and share later. The adage goes that word of mouth is the best form of advertising. Word of Mouth’s Digital Evolution. Marketing Video Marketing
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Companies] Content Marketing Manager – Digital Marketing Jobs – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Ope
    Opentopic blog >> opentopic.com Twenty two years ago Advance Systems started with the goal of becoming the premier provider of Time & Attendance software solutions to Ireland’s leading companies. Marketing ROI Cmo marketing roi
  • JUNTA 42  |  SATURDAY, JULY 23, 2016
    [Companies] This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite
    According to author Thomas Baekdal , Medium is the first platform that masters three key areas that are important to small companies. iDigHardware: Allegion is a holding company that markets commercial lock systems. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Sponsor (37:00).
  • DISCOVERORG  |  FRIDAY, JULY 22, 2016
    [Companies] [eBook] Account-Based Marketing
    All designed at getting an account-based marketing program started at your company. Looking to give a boost your sales? There is a renewed interest in Account-Based Marketing or ABM. Getting to Know Account-Based Marketing. Henry Schuck, DiscoverOrg CEO, and Rodrigo Fuentes CEO of ListenLoop. They are filled with a lot of fluff. Henry Schuck.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Companies] Cleveland’s Weird Tech Culture, and 5 Other Stories You Should Read
    In the company’s first promotional video, founder Mike Dubin declared “stop paying for shave tech you don’t need,” and consumers have responded to that rallying cry. The company embraces some startup clichés, but in an endearing way that probably wouldn’t fly on the West Coast. The New Inquiry: Not For You.
  • LEADERSHIP  |  FRIDAY, JULY 22, 2016
    [Companies] How to Use Visual Collaboration at Each Stage of the Buying Cycle
    Your goal for this phase is to raise awareness of your company’s solutions to their problems. Customers are savvy these days. Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can. Awareness.
  • OVERGROUND B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Companies] 5 New B2B Sales and Marketing Strategies
    We help B2B companies adapt, thrive and grow in their industry to become. 5 New B2B Sales and Marketing. Strategies. Overground. 2. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. Pretty. standard, right? disconnect. human and digital.
  • DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Companies] Definitive Guide to Planning a New Content Initiative
    to plan and produce effective content for their respective companies. internal company communication. story of a large technology company (a fortune 100 company) that had 18 different. When it comes to planning for content initiatives, many companies are still stuck in. For those companies. the “what”.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Companies] B2B Marketing Trends for 2016
    Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. B2B Marketing. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Companies] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Companies] Study: How Much of Your Content Marketing Is Effective?
    companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Companies] Content Methodology: A Best Practices Report
    company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. for the company’s newsroom.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Companies] Staffing and Launching Your Content Marketing Program
    companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. robbery.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Companies] Content Marketing Playbook: Strategy and Roadmap
    returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. The company began with clear.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Companies] Evangelizing a Content Marketing Program
    person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? companies or digitally native media companies.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Companies] Scribble Market – Munich shooting – LIVE REPORT
    ScribbleLive allows users to create live stories on the Internet, to invite others to participate in those live. The post Scribble Market – Munich shooting – LIVE REPORT appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Companies] Why Cisco Is Hiring Over 200 Content Marketers
    Over that time, the company has invested heavily in content on its website. recruiting team has been searching for candidates for the past five months, and the company is currently hiring managing editors in the UK, Germany, France, and the Americas. ” That doesn’t mean the company eschews social and other channels.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Companies] Why Cisco Hired Over 200 Content Marketers
    Over that time, the company has invested heavily in content on its website. recruiting team has been searching for candidates for the past five months, and the company is currently hiring managing editors in the UK, Germany, France, and the Americas. ” That doesn’t mean the company eschews social and other channels.
  • FATHOM  |  FRIDAY, JULY 22, 2016
    [Companies] Your Digital Marketing Career and Pokémon GO
    When he started in 2011 the list had 150 companies offering different marketing technology services, this year’s edition features almost 4000 companies. Yeah, I am going there. Pokémon GO is the latest mobile sensation to hit the….Just Just kidding, let’s be real. You know what Pokémon GO is, you most likely just put your phone down.
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Companies] Fashion Influencer Marketing: What Good Looks Like
    The company uses special fashion advocates as brand ambassadors for JustFab. The company uses the UGC from their ambassadors to increase brand awareness, all without having to invest substantial funds in traditional marketing methods. The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Companies] How This CEO Raised $105 Million Without a Single PowerPoint Presentation
    In an environment when many late-stage investors are marking down the value of their stakes in billion-dollar startups, Sprinklr, an enterprise software company that helps big companies manage their social media presence, announced that it raised a $105 million investment round at a valuation of $1.8 billion. Cognitive Technology
  • BIZIBLE  |  FRIDAY, JULY 22, 2016
    [Companies] How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing
    Through content like case studies, we can show prospects how companies that are similar to theirs have benefited from using our product. Like many marketers, we used to think that Social was only effective as a top-of-the-funnel discovery channel. The data from a single-touch model was inaccurate by as much as 25%. Nurturing Mid-Funnel.
  • B2B IDEAS @ WORK  |  FRIDAY, JULY 22, 2016
    [Companies] 16 Killer Social Media Management Tools
    Irrespective of the size of a company, it is important to have an active presence on various social media platforms. Social media management has risen to become a major focus area for marketers. It is equally essential to know how to manage them efficiently and make the most of their benefits and features. However, handling […].
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 22, 2016
    [Companies] 7 Ways to Increase Accuracy and Insights in Google Analytics
    For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). The first place to start is with your web analytics platform. Define Goals.
  • ION INTERACTIVE  |  FRIDAY, JULY 22, 2016
    [Companies] Interactive Content Marketing Weekly Roundup: July 18-22
    Michael has a few great suggestions to make ABM succeed long-term at your company. Did you miss what went on this week in interactive content? Don’t worry! Because they provide such valuable recommendations and insights to prospects, sales, and marketing. It’s a win-win! And she’s answering your questions in our new “Ask Audrey” video series.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Companies] Google Looks to Amp Up Mobile Ads – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    The company on Tuesday is expected to announce the launch of AMP for Ads, a new project designed to encourage advertisers to build ads that load faster on people’s mobile devices. Opentopic blog >> opentopic.com Mobile advertising has a problem. It’s too slow. So Google wants to put mobile ads on a diet.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Companies] Ensighten Completes Impressive Q2; Now Has Contracts With 6 of the Top 10 Most Valuable Brands in the World – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opento
    The post Ensighten Completes Impressive Q2; Now Has Contracts With 6 of the Top 10 Most Valuable Brands in the World – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opento appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Companies] Sprinklr Raises $105 Million to Grow Social Media Management Software – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com Social media and customer management software company Sprinklr has raised a $105 million funding round at a valuation of over $1.8 billion, the company announced Wednesday morning. Wellington Management Company LLP and EDBI also participated, along with Sprinklr’s.
  • HALEY MARKETING  |  FRIDAY, JULY 22, 2016
    [Companies] Five rules for better stock photos on staffing websites
    Unless your company is going out of its way to bring in a professional photographer or to commission custom illustrations for your website, odds are you will be using stock imagery, and that’s not a bad thing if done right. Is your company based in a cool place? As a result, imagery on the web is getting bigger.
  • BIZNOLOGY  |  FRIDAY, JULY 22, 2016
    [Companies] Is your website’s newsroom missing key pieces of content?
    If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. Some companies seem to bury their contact information or hide it behind contact forms. Company History. What’s your company’s story and history?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 22, 2016
    [Companies] Why a Single View of Your Customer is Vital for Success
    Defining the Single Customer View Concept A single customer view is an accessible and consistent set of information about how a customer has interacted with your company, including what they have bought, their personal data, opinions and feedback. In the meantime, the number of devices and engagement channels march onward and upward.
  • KAPOST  |  FRIDAY, JULY 22, 2016
    [Companies] Content Marketing Strategy Tips: Build Your Competitive Positioning
    Remember that target customers will engage with your company through a series of touch points ( Think with Google refers to these interactions as “micro-moments”). You need to leverage your company’s unique growth-drivers to reach the right audiences. Here are 3 simple tips to help you reclaim your focus: 1.
  • SNAPAPP  |  FRIDAY, JULY 22, 2016
    [Companies] SnapWrap: Pokémon, Remote Workers, Social Media, and More!
    By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or service. Companies who took the marketing road less travelled have surprisingly fared well. How to Capitalize on Customer Feedback: 3 Loyalty-Boosting Steps.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 22, 2016
    [Companies] How To Integrate Marketing With Your Corporate Social Responsibility
    According to a 2015 study by Cone Communications, sixty-four percent of millennials use social media to address or engage with companies around social and environmental issues. People are making an effort to learn proactively about the way a company engages with the world before they decide to support it. Marketing Strategy
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Companies] Rethink Marketing Automation – for the CASL-Compliant Marketer
    Creating a strong brand is essential to the discovery stage of the buyer’s journey, and for keeping a company top of mind for customers. Marketing automation can help create, track, and analyze how your customers interact with your company, giving you insights into how to effectively engage with them. Caveat: This is not legal advice.
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Companies] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second. And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. The lesson?
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Companies] Content Marketing Manager – Digital Marketing Jobs – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com Twenty two years ago Advance Systems started with the goal of becoming the premier provider of Time & Attendance software solutions to Ireland’s leading companies. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Companies] Content Marketing Manager job with Spartz – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com Dose, the Chicago-based company behind Dose.com and OMGFacts.com , is one of the world’s fastest growing digital media companies. Every month, our stories educate, entertain, and inspire over 50 million visitors. Dose’s predictive technology detects “stories worth sharing”. This role is.
<< 1 2 3 ... 277 278 >>