• ENGAGE  |  FRIDAY, NOVEMBER 21, 2014
    [Companies] Content Marketer: Meet the Speechwriter
    Meet the company speechwriter, more commonly known as the manager of executive communications, the director of leadership communications or the VP of CEO communications. Here’s how I know: I just led a small two-day gathering of top speechwriters from nonprofits and Fortune 100 companies. Don’t feel bad. Two or three tentative hands.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Companies] It’s the Little Things: How HubSpot Writes Microcopy
    It kinda feels like I just shared a private joke with someone at the company. When executed well, they''re both helpful and representative of the voice of your company -- whether that''s lighthearted, formal, witty, or something else. It''s a part of both our internal company culture and our public-facing culture. Her favorite?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 21, 2014
    [Companies] Digital marketing shifts coming out of AdTech 2014
    'My friend Jonathan Barrick had the unique opportunity to cover the AdTech 2014 conference in New York City last week and collect digital trends, ideas, and opportunities from some of the biggest the companies in the business. Growing importance of content distribution Marketers are missing the boat when it comes to content distribution.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Companies] 29 Charts & Stats on What Matters Most to Marketers Right Now
    Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. 2) 93% of inbound marketers work at companies with an annual marketing budget between $1M and $5M. Who Practices Inbound?
  • WRITTENT  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] SEO Isn’t Dead: 10 Ways to Use It for Business
    Your company will enjoy increased visibility in local search! The more talk your company gets on other websites, news sources and social media, the more authority you gain in the eyes of search engines. 'While it may come as a surprise to some people, SEO is still alive and kicking. But here’s the thing. Image source.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] 4 Attributes of Your Next Content Marketing Superstar
    With more than 3 Billion video views on YouTube every day, uploading videos to your company channel can greatly enhance exposure to your audience. 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. They also know: ?on
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Moneyball for Sales & Marketing
    companies? companies to watch. And learn why Alcatel, Genesys, Fuji Chemical, and 500 other global companies use KnowledgeTree to get insight into. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. And with a smaller set of fans comes. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. By 2014, companies that develop an IMM strategy will deliver a 50. A major US insurance company achieved a 12 percent increase in revenue, a 52 percent increase in earnings, and saved more than $4 million a year.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. VP of direct marketing systems for a multinational bank1 Currently, companies are hard-pressed to follow the customer journey, let alone understand it. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. company’s stories come alive. The richer experience will set your company apart. time zones, communicating important company-wide or. to be seen around the whole company. Belong In Every Content.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Advanced Keyword Research Strategies
    The solution for these companies is to develop a deep keyword and key phrase research strategy. The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Marketing Automation 101: Seven Steps to Success
    Should your company embrace marketing automation? This paper provides valuable insight to help you decide, and specific tips on how to make it successful
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] 8 Clues That Your Company Needs a New Website
    What has your website done for you lately? Are you getting the traffic, leads and sales that you expect and deserve
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    They lucidly share how you, in a tech marketing strategy, analysis or implementation role, can harness its energy for your company. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] How to Effectively Use E-mail Marketing to Increase ROI
    Many companies report that the most challenging aspect of successful e-mail marketing lies in finding employees with the expertise to properly develop and implement an e-mail strategy.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] The Cardinal Rule of Industrial Content Marketing: Know Thy Buyers
    'It may seem obvious to say that you must build your industrial content marketing strategy around your buyers but it doesn’t happen with regularity with most manufacturers, distributors and engineering companies. At least, that’s been my experience with industrial clients. often hear my clients tell me they know their customers very well.
  • ENGAGE  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] What Is Content Strategy, Really?
    'Not long ago, we received a call from a very nice communications manager at a Fortune 500 company. We spun off from our parent company and no one understands what we do now.”. She needed help with content strategy. Got it. Except, not really. At the heart of this issue is general confusion about what a strategy looks like.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] 10 Social Media Predictions for 2015 from 10 Social Media CEOs
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. With the year coming to a close, it’s time to look ahead into what awaits us in 2015 and how […]. Author information. Neal Schaffer. Neal Schaffer. Social Media Marketing
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Let the market view in
    Like true believers, they accept their company’s optimistic perspective and fail to appreciate true market realities. 'There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] 9 Must-Attend Retail Trade Shows for 2015
    'Whether you’re a one man-or-woman run business just starting out, or a 20-year-old company of 50+ employees, one should never underestimate the power of attending a trade show. What they don’t realize, however, is that it actually costs them more by not attending. CES International January 6-9, 2015 Las Vegas, NV.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] 7 Questions to Ask Before Creating a Video Campaign
    The ability to target effectively relies on the quality and accuracy of your company’s data, along with the marketing tools you use, such as your marketing automation platform. If your company has its own video production department, it doesn’t necessarily mean you’re in the clear. First of all, you’re not alone!
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Fabtech Expo Recap
    The company has pledged to buy $250 billion of products made in the USA over ten years to encourage the creation of U.S. 'Rachel Kerstetter, PR Engineer, Sonnhalter. had the opportunity to attend the Fabtech Expo in Atlanta last week. It was my second year at the show and I am continually impressed by the immensity of this industry.
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Five Recipes for Marketing and Sales Disasters
    Top performing companies don’t cheap out on the things their teams need to be successful. 'Who doesn’t love Thanksgiving? That’s why below, I’ve outlined five recipes for marketing and sales disasters, in particular, which can be avoided as long as they’re taken under advisement. versus only 44% of All Others.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] A Beginner's Guide to Retargeting Campaigns
    Minutes later, the sales rep reaching out to this lead, and before you know it, the lead is becoming a customer, handing over their credit card to purchase something from your company. Retargeting is a great way to keep your prospects engaged and interact with people who have already shown interest in your company. Awareness.
  • ANNUITAS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Why Don’t We Market To Our Customers?
    was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  For marketing leaders that want to make a profound impact to their companies’ revenue, data analysis should be made a top priority.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
    'My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. Start with your Product or Service in Mind. Determine the Most Likely Buyer. Never Mention the Product.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Impostor Syndrome: How I finally learned I was smart
    m the founder of an Internet marketing company. One company’s marketing director took a new job. But the competition was a lot fiercer than when I started my company. m the founder of an Internet marketing company. One company’s marketing director took a new job. 'By Betsy Kent, {grow} Community Member. Scared.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Dealing with Difficult Co-Workers
    First, ask yourself if you are the only person in your company that finds dealing with the other person as difficult. 'Into everyone’s life, a little rain must fall. To put a finer point on it, most of us, at some point in our careers, must spend time dealing with difficult co-workers. Find out if you are the only one with an issue.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Companies] Lead Scoring Strategies for Agencies: Best Practices
    This information can demonstrate whether your company has a strong plan for growth as well as whether or not there are any headcount issues. That means you’ll want to increase the score of individuals within that organization if you receive multiple leads from the same company. They also have a great logo.) Settling the Score.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] 7 Critical Components of Believable Testimonial Videos
    Written testimonials from Joe Smith on your website are one form – and are certainly better than nothing – but prospects are sometimes hesitant to believe them if they’re not from a known person at a known company. 'What you do is pretty awesome. Where you work is sweet and the product or service you sell is stellar.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] Google Rolling Out Mobile-Friendly Label in Search Results
    'In an effort to get companies to think about how people access their websites using mobile devices, Google has begun rolling out a new “mobile-friendly” label for its mobile search results. And, although Career Builder has a “mobile” website, as designated by the “m.” Definitely yes.
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] Consumer Brand Manufacturing Spotlight: Shinola Shines in E-Commerce
    Shinola website reveals some things it is doing well to tell its unique story as a manufacturer and cater to the needs and expectations of Web shoppers everywhere: Customer spotlights: The company features professional portraits of its employees by factory in its ‘places’ section. Grade: A-. Grade: A.  This one succeeds wildly.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] How to Do Competitive Analysis in a Crowded Industry
    One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). You can survey your customers to find out which competitors were included in their review. Contact New Incite today.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] 5 Tips for Crafting Provocative E-Mails That Work!
    Glad to see you’re exctied about your own company and products, but frankly, I don’t care. The other day I received an email from a sales rep that was six paragraphs long, telling me everything I wanted to know, or moreover didn’t want to know, about this reps company and products. Delete. Delete. Delete. Why you? More is not more.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] 10 Commandments of Social Media For B2B
    Listen – Spend time researching what other companies in your industry are discussing and what topics customers talking about. Be Human- Think of your social networks as the human voice of your company. Organize – The easiest way to get overwhelmed and fall behind your social media goals is not taking the time to get organized.
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] Creating Sales Funnel Content for Manufacturing Marketing
    Because customers can now find information on their own, manufacturing companies must create a content strategy  that fits the needs at each stage. This is an ideal time to flex your muscles and show off what your company has expertise in. 'The sales funnel varies for each industry. The 3 sales funnel stages are: Attract. Engage.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
    Strong emotions regarding a company will affect purchasing decisions from potential clients, but will also promote pride in their work from employees. Accordingly, collective education is valuable for any company, and peer-to-peer education is perhaps one of the easiest and most cost-effective ways for a company to build shared knowledge.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    For example, create a gift guide full of fun products that your company sells, offer how-to articles about the perfect holiday meal and share local charitable events with your audience. 'Brace yourself. The holiday shopping rush is upon us. You’re rolling out discounts and bringing in extra staff to handle the influx of customers.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] Involving SEOs in the content creation process
    Typically as your competitors, these companies will have a similar target audience, and although you don’t want to simply copy their strategies, knowing what has been successful for competitors can help your own efforts. Content comes in many forms. Provide insights into competitor’s strategies. Guide decision making by evaluating niche.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] Image Recognition technology is a goldmine for marketers
    Facebook slapped Nametag with a cease and desist letter after the company launched CreepShield , an app that enables users to scan the profile photos of potential dates so they can say no to the creeps in advance. 'By Kerry Gorgone, {grow} Contributing Columnist. am admiring a stranger’s purse. post our happy moment on Instagram.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] Email Metrics that Matter: Key Data for the Holiday Season
    Your company and your offer and your email recipients are a unique combination, and are new every iteration. 'As an email marketer in this day and age, you constantly face a barrage of data, metrics, and numbers for analyzing just how well your email campaigns are going. Focus on email opens and clicks. Mobile optimization is key.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Companies] How to Write a Cover Letter That Doesn’t Suck [Template]
    Using a generic "one-size-fits-all" cover letter -- especially if you forgot to change the name of the company -- will definitely hurt your chances. The level of formality your header has will depend on the company you apply to. Put your address, the date, and the company''s address. 'No one seems to agree on cover letters.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    'By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. So what are these insights?
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] How an A/B Test of Landing Page Form Copy Improved Lead Quality
    The number of employees at your company. The URL of your company''s website. Whether your company is a marketing agency (or sells marketing services). 'When most people talk about getting quality lead information from forms, they usually talk about one tactic: changing the length of the form. right? The Problem. Your e mail.
  • ANNUITAS  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] 3 Key Elements to an Effective Demand Generation Strategy Kick-Off
    You’ve convinced your key stakeholders your company needs a Demand Generation Transformation. 'The time has finally come. It’s time to kick it off. Now the fun part begins, but if you don’t have the right line-up, it could delay or derail all your hard work up to this point. Do you really have all the right stakeholders in the room?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    However, most B2B companies only realize half the potential benefits of their significant investments in the name of providing a better experience for their customers. 'With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Solutions Used. Final Thoughts.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] Database Marketing, Going Back to Basics for the New Year, Part 2
    Remember, part of our goal here is to clean out what we don’t need – people who aren’t going to buy from us or companies we don’t want to sell to or incomplete records that need a little TLC to determine. We’ve got the right buyers but maybe in companies or industries we don’t typically serve. We consider these the B players.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. 'I follow a few key topics on Quora , and I try to answer a question over there at least once a week. My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. Write helpful content.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] This is the week that was: The science of Christmas charm
    Apple is a big company. It’s the biggest company. 'The one and only b2b round up. As we shine our shoes for the impending B2B Awards , here are some of the best ideas and insights we have stumbled across this week. Opinion of the week. If we are honest with ourselves, it doesn’t make sense. Digital advice of the week. Have a read.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] 5 Terrific Tips for Stellar Holiday Service on Social Media
    Research shows customers who engage with companies over social media spend 20 to 40 percent more money with that company. 'Social media has been a game changer for the holiday shopping season. Once upon a time, gift inspiration came from catalogs, and customer inquiries were handled in-store or on the phone. You do so with tact.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] 15 Facebook Holiday Contests You Can Create in Minutes
    Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. 'The holiday countdown has begun! Remember to offer a […].
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    Companies with a website-content strategy designed around their audience’s preferences are nearly twice as likely to convert as those without. Use your visitors’ company profile, web behavior and associated buying stage to personalize the web experience to fit each visitor. Marketing in 2015 will be no exception.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] Perfecting the Art & Science of Engagement Marketing at Panasonic
    We implemented CRM and joined 3 different companies (disparate customer and sales teams) into 1 organization to represent the B2B part of Panasonic. A: When we started, marketing’s contribution to the company’s total revenue was at about 7%, many of product categories were not growing and not reaching our business goals.
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] Use Content Marketing to Tell Your Story, Not Sell Your Story
    Related Stories 5 Pieces of Advice for Entrepreneurs…by Entrepreneurs Top 6 Marketing Measurement Technologies Ifbyphone Makes Built in Chicago’s Top 100 Digital Companies List. 'Last week we joined Digital Megaphone’s Social Media Masters Summit to learn some cutting edge strategies from top brand marketers. General
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] Here’s Why Dumping Ron and iOptimize Marketing was the right idea
    'Jeff Ogden , President of Find New Customers , the nicest company in BtoB marketing, once worked for Greenlight Digital in London for a very short period of time. After leaving Greenlight, I partnered with the man  they foolishly invited to replace me and formed our first company, iOptimize Marketing, focused on the hospitality industry.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    According to LinkedIn , more than four million companies have LinkedIn Company Pages. When you''re uploading a link directly to your LinkedIn Company Page , if the original post has a lengthy title, be sure to click into the title to edit it. 'Here''s how many marketers handle their social media strategy: Craft update. see 2.7%
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] 6 Traits of Highly Effective Data Analysts
    So what exactly are agencies and companies looking for in a data analyst? 'Guest post by Robert Murphy, Managing Partner at Movéo. In today’s world, technology and marketing conditions are dynamic, but clients still demand predictable results, minimized waste and accountability. This has changed the way we as marketers work. Creativity.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
    It’s relevant even if the company itself hasn’t done something before. It’s not just this collection of features, you really do need a company –it’s a cliché but it’s true – that you can partner with. You can keep up with David at his blog, Customer Experience Matrix. Determine your business goals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] How Facebook changes our behavior
    This is a company that can affect our opinions. This is a company that can affect our opinions. 'I always find it curious when people compare our social media presence with our REAL presence in the “real world.” ” What makes people think that Facebook is NOT the real world? We create our personality on Facebook.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Companies] 8 Ways to Get More Value from Your Next Trade Show
    As you plan for the event, consider the industry, company size, and specific professional title and role that will help your team fulfill its identified purpose. When you give away swag, it should be useful and appropriately represent your company. Not every person that you meet at a trade show is a good match for your company.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Companies] How 4 Companies Find and Create Value from Open Data
    Companies also have much to gain with increased transparency. Here’s how four companies are creating value from data transparency: 1. This year Twitter launched a data-licensing tool that will sell access to its data to companies that can use the information to help them with their own businesses. Marketing Efficiency
  • ENGAGE  |  MONDAY, NOVEMBER 17, 2014
    [Companies] 5 Tips To Drive Member Engagement
    Kellen Company’s Anna Maltabarow gives a recap of the event here. Content strategies are resource-intensive and require commitment from across the company, so getting stakeholder buy-in is essential for an effective operation. So how can you be sure you are getting the best return on your investment? Big budgets aren’t everything.
  • EMAGAZINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Companies] Why Should Marketers Change To Google Tag Manager?
    Very few companies have a developer sitting by their computer tapping their fingers just waiting for the marketing team to send them a request. Some companies get weekly or even monthly updates. 'Google Tag Manager Is A Tag Management System That  Was Developed With The Marketing Person In Mind. Well…that statement is mostly true.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 17, 2014
    [Companies] Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]
    Pernille Bruun-Jensen is the CMO of NetBase , a company that delivers a big data social media platform for global brands, retailers, and agencies. . '“If we can’t turn it into something we can easily understand and move on, then it really doesn’t matter.” Digital Marketing Podcasts
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Companies] 4 Creative Ways to Make Your Website More Personalized
    It''s made it easier and easier for companies to personalize their products, services, and marketing to individuals -- but it''s also risen consumer expectations. 'We''re now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name. Find out how we can help you!
  • FATHOM  |  MONDAY, NOVEMBER 17, 2014
    [Companies] Social is Your New Best Friend
    The companies who get complaints and try to cover them up or ignore them don’t understand the role or importance of social media. But, the same people also have the potential of seeing the company’s apologetic response, if the company is brave enough to admit they messed up. No one would ever know it wasn’t planned.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Companies] How to Achieve the Right Blend of Art and Science for Marketing
    Transforming your company’s products and services into a compelling story that resonates with current and prospective buyers takes creativity.   Successful companies are not throwing creativity to wind; they are cultivating creativity while establishing metrics for success. And if so, how do we “right the boat?”. CMO Insights Trendin
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 17, 2014
    [Companies] 5 Pieces of Advice for Entrepreneurs…by Entrepreneurs
    In the seed stage, Meers informed us, many aspiring entrepreneurs make the mistake of believing that just having a great, unique idea is enough to get a company off the ground…and keep that company afloat. 'We’ve written before about the uniquely supportive startup culture that Chicago is fast becoming known for. Caring sets you apart.”
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 17, 2014
    [Companies] Put a Little Personality into Selling
    As a professional you will need to research a client’s growth plans and show how your solution will benefit the client company. 'Put a Little Personality into Selling. The Director is to the point, and focused on the job. Relationships are not important. Recognizing signs of impatience will help. Many executives can be analytical.
  • VIEWPOINT  |  MONDAY, NOVEMBER 17, 2014
    [Companies] 8 Ways to Motivate Salespeople to Follow Up Inquiries
    Follow-up is variously reported from 10%-25% in most companies. 'Corporate growth, good and bad, can be traced to sales lead follow-up i. Marketers keep thinking it is common sense for sales representatives to follow up all inquiries given to them. After all, what is the alternative? Cold calling? Yes, follow-up is difficult today.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 17, 2014
    [Companies] 3 Big trends converging for big branding opportunities
    These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1. In particular, 48% report that they try to use brands from companies that are active in supporting social causes (BCG survey).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Companies] Tips to Manage the Marketer's Personalisation Dilemma
    Using financial results from annual reports to generate content like You’re 5% ahead on margins but 4th in growth in your sector - personalised to each individual’s company. 'Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not?
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 17, 2014
    [Companies] [TIPS] How to Recruit a Hacker for Your Company
    But before becoming a hacker or maybe recruiting one for your company let’s define what a hacker is. Twitter | Facebook | LinkedIn | [TIPS] How to Recruit a Hacker for Your Company by Laurianne Laval - Maximize Social Business. 'Check the web and you’ll see a lot of people ask about hackers and how to become one.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 17, 2014
    [Companies] Why I read the New York Times and Wall St. Journal every day on my iPad
    We love comments (not SPAM) and those who share on social media, Find New Customers , the nicest company in BtoB marketing is now based in St. 'Every day Jeff Ogden of Find New Customers learns something new from reading both of those great newspapers. And I love both of them, You learn something new each and every day. Nice to meet you.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Companies] The 3 Most Important Content Marketing Questions CEOs Should Ask
    'As CEO of a company moving to content marketing, are you wondering how to set the right course? Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. This is unfamiliar territory for you and your company. These three questions will have the greatest impact. Once a week?
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 17, 2014
    [Companies] Eight Rules for Lead Generation Events
    The product they were showing off was of only marginal interest to me, and of no interest to most of the other people they invited from my company. 'Here is what I found while I was tidying up my Evernote the other day: I feel a cold darkness about to descend. Rule 1: Use an experienced event manager. Rule 2: Go look at your venue. In person. 
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Companies] The Top 200 Content Marketing Brands And Influencers
    While there is a ton of healthy debate about online influence and the companies that measure it, I think it’s important to understand how to gain influence  and authority and learn from those who have achieved it. The list includes the Content Marketing Institute, Econsultancy, Kapost and my own company NewsCred in the top four spots.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Companies] 26 Ways to Promote Your Blog Post
    Did you mention any people… …or any companies in your new post? Go tell those people/companies about the free PR you just gave them. 'Congratulations! You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. Fantastic. Now the work starts. Just kidding … but only a little.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 17, 2014
    [Companies] Five 2015 digital marketing trends for your consideration
    There is too much content on Facebook and the company is forced to ratchet down the reach. There are a lot of egos involved in these companies but at some point the boards will take over and make rational decisions based on potential financial gains. It is also what I love to do most … think about what’s next!
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Companies] Lead Nurturing: You can’t automate trust
    If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. Both of us attended Dreamforce 2014 (Jill was a featured speaker) and we stopped by number of trade show booths to see the different vendors and learn what’s new in their companies.
  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Companies] 7 Ways to Spot Epic Copywriters for Your Site
    Are there any big brands or companies on that list of clients? Of course, this requires some due diligence on your part, but major companies don’t normally outsource to second-rate providers. 'Need some web content for a landing page? No problem, hire a copywriter. Even those who can may not always be suitable. Image source.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, NOVEMBER 16, 2014
    [Companies] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
    Making the offer after the form is abandoned ensures that Hushly only captures people who would not otherwise have connected with the company directly. Hushly has been deployed in various forms by more than 200 companies since early 2014. Rego has shown me a couple of approaches over the past few years, none of which quite worked out.
  • THE B2B RESEARCH BLOG  |  SUNDAY, NOVEMBER 16, 2014
    [Companies] B2B market research – 10 unique features
    The post B2B market research – 10 unique features appeared first on Circle Research - B2B market research company. 'Is B2B market research really that different from B2C?  Well in a nutshell, yes.  In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. And with good reason.
  • HUBSPOT  |  SATURDAY, NOVEMBER 15, 2014
    [Companies] How to Train Your Brain to Learn Faster
    Jill recommends focusing on “need to knows” first, such as information about your company’s key product, the industry that presents the best opportunity, and the most influential person in the buying process. Does one buyer’s company remind you of another customer’s organization? To read more content like this, subscribe to Sales.
  • E-QUIP  |  FRIDAY, NOVEMBER 14, 2014
    [Companies] Repeat Business Rate Is Overrated
    Unfortunately, almost all that repeat business came from one client, a large energy company. When that company was acquired by a still larger one, the work began disappearing. 'My first client, a 35-person engineering firm, boasted a repeat business rate of 85%. Within a few years, the firm was out of business. So why does it matter?
  • FATHOM  |  FRIDAY, NOVEMBER 14, 2014
    [Companies] Consumer Brand Manufacturer Spotlight: Jimmy Choo
    'Jimmy Choo Limited, a company known for designer stilettos and luxury accessories, is going public and expanding e-commerce investment. In addition to completely retooling its e-commerce platform, the company will also invest in a resource planning system from SAP, a product life cycle management system, and a new warehouse.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Companies] 15 Bizarre Cover Letter Blunders to Avoid at All Costs
    recommend not to make office perks the focal point for your interest in a company or role. 'Most job seekers'' cover letters are merely an introduction. An accurate overview of experience highlights and a way to request to be moved forward based upon your qualifications. And then there are the other kinds of cover letters. 4) "OMG!"
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 14, 2014
    [Companies] Spinning stories for superior sales
    B2B companies can create emotional connections, too. 'Have you ever tried explaining astronomy and global weather patterns to an eight-year-old boy? It’s painful just to think about trying to get him to sit still for 5 minutes. This may explain why cultures create myths to explain their worlds. Everything, actually. Stories excite us.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 14, 2014
    [Companies] 3 Easy, Last-Minute Black Friday Ideas You Can Use
    For example, if you own a plumbing company, offer a discount like the one below but promote your on-time service guarantee, too. 'The holidays are a busy time for every small business. In the past few months, you’ve probably ordered additional inventory, stocked the shelves and hired additional staff to handle the rush. Gifts for him.
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 14, 2014
    [Companies] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
    Sales enablement research even shows that 47% of Best-in-Class companies go so far as to have an established process for sales employees to rate or comment on marketing and sales collateral (vs only 34% of Average firms and 24% of laggards). But at the end of the day, even the most cranky sales person can give us a reason to be grateful….
  • REVENUE JOURNAL  |  FRIDAY, NOVEMBER 14, 2014
    [Companies] How to avoid the most common business failure
    The cloud has literally hundreds of perfectly good customizable applications in it now; if you’re still nursing a hard-coded, kludgy custom system based on legacy languages, your IT department is holding your company hostage for the sake of their job security. Because of some earlier discussions, I had a feeling I knew where he was going.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [Companies] Top Ten Guests on Marketing Made Simple TV
    What began as an  idea for a wedding   turned into a need for a company, and Likeable Media was born. 'Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. Chief evangelist of Canva. https://www. canva.com /  . Author of twelve books. Former chief evangelist of Apple. Daniel H.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 14, 2014
    [Companies] Feature Friday: Ifbyphone’s Support Community!
    After all, we strive to be the easiest company you’ll work with! 'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Companies] 9 Real-Life Conversion Rate Optimization Tests to Try Yourself
    few years ago, 37Signals was trying to make drastic changes to the page layout for Highrise ( which has since been spun off into its own company ). Who knows if this''ll work on your landing pages, but at least you have some data to help you debut your modeling career on your company''s website. ;). The result? Spoiler: It did.
  • THE POINT  |  FRIDAY, NOVEMBER 14, 2014
    [Companies] Report: Trade Shows Generate Highest Quantity & Quality of Leads
    In this case, to their credit, Software Advice is candid about their sample population (mostly large companies) and where their results align with, or depart from, other recent industry research. You can access the complete report on the Software Advice blog – no registration required.). Far from it.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Companies] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    Companies just getting started with social often make mistakes that are easy to avoid, but the important thing to remember is to be honest and open about them, very quickly, instead of trying to cover up. But does your type of crazy actually reflect your company? 'Email and social media can be a powerful combination. They’re sharing.
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