• CAPTORA  |  FRIDAY, MAY 27, 2016
    [Companies] This Week in Growth Marketing: Tech of the Future
    Keep your eye on these companies… "The most disruptive technologies over the next three years" https://t.co/HLIB46uiNr One company successfully deploying a new marketing technology! It’s impossible to stay on top of every growth marketing story throughout the week. Are you in the top 200 influencers?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 27, 2016
    [Companies] #Personalized Mona Lisa #Marketing #Humor #Fail
    We can view it from three perspectives: the consumer, the company, and society as a whole. From the company perspective , personalization limits the value presented to the consumer. For PML, you might think of the painting itself as the “company” that has something to offer – presumably, a delightful esthetic experience.
  • CHIEFMARTECH  |  FRIDAY, MAY 27, 2016
    [Companies] The radical NoMQL movement in content marketing
    For many companies, this is a primary feeder of marketing qualified leads (MQLs). So the circumstances for Drift make this more feasible for them than it might be for other kinds of companies. It’s like a John Lennon song, “Imagine there’s no lead form — I wonder if you can.” Say what? Really! Um, no.
  • OPENTOPIC  |  FRIDAY, MAY 27, 2016
    [Companies] The new texting service that could spell the end of nuisance calls to your mobile phone
    The text-to-register service, designed by Ofcom, which regulates phone companies, lets people add their numbers to the UK’s official “do not call” database which. Opentopic blog >> telegraph.co.uk Marketing ROI Cmo undefined marketing roi
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Companies] 7 Steps to Brilliant B2B Marketing [Part 2]
    Nearly half (49%) of companies are looking to increase their content marketing budget this year, and with good reason. Use the social media platform that makes sense for your company: Some companies may be better off using Pinterest than LinkedIn. Which analytics tools does your company swear by? Make your business case.
  • DISCOVERORG  |  FRIDAY, MAY 27, 2016
    [Companies] Coaching Culture: Putting Down Roots
    When you’re a small company, you have a major advantage in this regard. At the start of the new year, I wrote about my team trying to turn the corner from “Account Management” to “Customer Success”. Coaching is absolutely clutch.  It’s gotta be there.  It can’t take days off.  It requires executive level sponsorship and involvement.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Companies] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. as media company.” challenge for any company, no matter its size or budget.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Companies] Study: How Much of Your Content Marketing Is Effective?
    companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. and interests instead of just telling them about the company’s. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Companies] Content Methodology: A Best Practices Report
    company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. for the company’s newsroom.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Companies] Staffing and Launching Your Content Marketing Program
    companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. though a lot of their stories report on the company’s. robbery.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Companies] Content Marketing Playbook: Strategy and Roadmap
    returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. The company began with clear.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Companies] Evangelizing a Content Marketing Program
    person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. company? companies or digitally native media companies.
  • EMEDIA B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Companies] 3 Keys to Getting Sales-Qualified Leads
    company may address — and potential solutions. 9 You must employ content designed to educate. i3 Keys To Getting. SALES-QUALIFIED LEADS 3 Keys to Getting. Sales-Qualified Leads 1 3 KEYS TO GETTING. SALES-QUALIFIED LEADS If you’re reading this, chances are you have a lead generation. program running right now. Or maybe you are considering one.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2016
    [Companies] Tips For Getting More Out of Marketing Automation
    The good news is that of the 62% of companies under $100 million in revenue that have adopted a marketing automation platform, 85% are happy with their solution,according to a recent survey from Salesfusion. The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation.
  • FATHOM  |  FRIDAY, MAY 27, 2016
    [Companies] 19 Reasons Why I Love My Job at Fathom
    even bounced around Southern California before making my way back home to Northeast Ohio. I had experienced a wide range of company cultures, procedures, and dynamics, but none quite like Fathom. came to this company with a tenacious spirit and a ridiculous excitement to plant some roots and grow my career. So, why Fathom? The people.
  • HALEY MARKETING  |  FRIDAY, MAY 27, 2016
    [Companies] Why Your Website is NOT Your Core Messaging or Your Marketing Strategy.
    For example, it should help differentiate your company and the services offered from that of your competitors. good strategy contains at least: Your staffing company’s goals. It requires honest examination and analysis of your staffing company’s history, behaviors, competition and positioning. Your core messaging.
  • PWB MARKETING BLOG  |  FRIDAY, MAY 27, 2016
    [Companies] Does Your Content Have Superpowers?
    According to a study by DDB Worldwide and Opinionway , 84% of a company’s fans are already customers. In order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Exceptional Audience Relevance. If it doesn’t, they’re on to the next thing. Powerful Stickiness.
  • HINGE MARKETING  |  FRIDAY, MAY 27, 2016
    [Companies] Expanding Your Professional Visibility is Critical for Both You and Your Firm
    Knowledgeable professionals are the foundation of every firm. But providing top-notch expertise is just not enough to differentiate your firm in today’s marketplace. To find out how Visible Experts help firms move onto center stage, check out our infographic below. Are you ready to start climbing? Any Industry The Visible Expert
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Companies] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    SEO can make one of the biggest impacts  on lead generation and can easily be one of the most cost-effective channels for new lead acquisition.  So, it’s time to get off the fence and make SEO a priority in your company. But can you afford to skip SEO? Demand Gen Report). Social Media B2B). How do you determine what your rankings are?
  • CONTENT STANDARD  |  FRIDAY, MAY 27, 2016
    [Companies] Is “Sadvertising” an Effective Video Marketing Strategy?
    “I think that we live such digitally switched-on, always-plugged-in lives, and yet we still also somehow feel disconnected from people,” chief creative officer of agency 180LA, Wiliam Gelner, told Fast Company. If given a choice, I’ll always skip an ad versus sit through it. Click here to view the video on YouTube.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Companies] 9 Resources to Help You Become a Better Leader
    Sometimes, getting feedback from someone who isn't in your company or industry can be the most enlightening. Many of us are on Slack all day to communicate with our coworkers, but there are lots of opportunities to use the platform to connect and learn from folks outside our company. Want to knit a scarf? Harsh feedback. Period.
  • ACT-ON  |  FRIDAY, MAY 27, 2016
    [Companies] Digital Storytelling: A New Virtual Reality Might Not be Far Off
    And when the question-and-answer session began, I was finally able to ask my question: I am a digital content creator for a software company. You’re standing in the middle of the train tracks. You look to your right, endless tracks as far as the eye can see. You glance to your left and far, far off in the distance you see a train is coming.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Companies] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    The CEO is on the hook for the company's bottom line. Does your company use a marketing analytics tool? As marketers, it's pivotal that we measure our work. How many leads are we generating? What are our best channels? How quickly are our leads closing? And perhaps most importantly, how much revenue are our leads bringing in? Excel?
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Companies] This Bro Loves Denny’s Marketing So Much That He Rallied Change.org to Get Him Hired
    His petition now has over 500 signatures, and Haskins has a “video information session” with the company tomorrow at 3:30 p.m. At Contently, we love Denny’s Twitter game so much that they won our Social Media Championship bracket. After months of tweeting at Denny’s for a job, Haskins decided to start the petition.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Companies] Ask a Content Guy: What Content Metrics Really Matter?
    What is the best way to share them company wide? Your company’s business goals should determine your content objectives, which should, in turn, determine the key performance indicators (KPIs) you measure. What are the analytics that “really matter” in 2016? Carine, Washington, D.C. Shares: Still important.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Companies] Why Improv Comedy Is the Next Big Marketing Trend
    You can now add, UCB Comedy, a digital production company, to that list. In an Advertising Week panel titled “How to be funny and filthy rich by making online branded videos,” Bieber told marketers that brand videos must prioritize creative content to be successful, rather than featuring a company or product. ” she says.
  • BIZIBLE  |  THURSDAY, MAY 26, 2016
    [Companies] How to Improve B2B Event Marketing ROI with Marketing Attribution
    Once you’ve decided to attend, it’s time to start booking appointments with the key individuals and companies you want to connect with during the event. At Bizible, we use certain qualifications to give an A, B, C or D ranking based on how likely the company is to need and want our product. In other words, was the event spend worth it?
  • INTEGRATED B2B  |  THURSDAY, MAY 26, 2016
    [Companies] What is a Marketer CEO?
    Each of these CEOs was then analysed according to a number of parameters describing his or her impressions of the company’s capabilities and priorities. Characteristics of companies in which CEOs strongly support strategic marketing, according to the CEOs themselves. So what is important to these Marketer CEOs? Customer focus.
  • VIDYARD  |  THURSDAY, MAY 26, 2016
    [Companies] Your Video Library Should Be Like a Burrito [Infographic]
    Typical situation, you’re a marketer trying to spice up your strategy at your current company. Since the heart of your company is your product, you need a video that shows it off. You know the best way to do that right now is to focus on expanding your video library. And you’re damn right to think that. You turn to recipes.
  • READYPULSE  |  THURSDAY, MAY 26, 2016
    [Companies] Inside Client Success: Why One Size Does Not Fit All for Influencer Marketing
    My favorite part of Client Success at ReadyPulse is that it’s a team sport and everyone at the company is on the team. ReadyPulse is very proud to drive the leading customer retention rate in the  Influencer Marketing industry. But have you ever wondered about the faces behind the client success team at ReadyPulse? Blog Modern Marketing
  • ANNUITAS  |  THURSDAY, MAY 26, 2016
    [Companies] 3 Mistakes B2B Sales Leaders Make That Hurt Performance
    spoke this morning with a colleague who is in a fairly new role in his company and was telling me that the one key metric that their inside sales team is measured on is “call volume.” In his new role, he is attempting to move past this way of thinking and stress that quality far surpasses quantity, but he is experiencing resistance. WHAT?!?
  • B2B IDEAS @ WORK  |  THURSDAY, MAY 26, 2016
    [Companies] How To Create a Writing Style Guide For Your B2B Business
    If your company is creating content on consistent basis (which it should) then at some point, you will need an editorial style guide. Creating a trustworthy and consistent voice throughout all your marketing touch points is incredibly important. This post will cover why you need one, what a good style guide looks like and some […].
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Companies] B2B Social Media: An Underutilized Method for Improving SEO Performance
    So, Why Does Social Matter to B2B Companies? Just because a consumer sees a company’s product online, doesn’t mean they are going to place an order the next morning. Let’s look at two key social media strategies that a B2B company can implement to impact off-page SEO value. Link Building. Make your content shareable.
  • VIEWPOINT  |  THURSDAY, MAY 26, 2016
    [Companies] Put A Judicial Branch In Place to Eliminate Wasted Leads
    In many, if not most, companies, raw, unfiltered so-called “leads” are dumped on sales and fall into a black hole. Keep leads from being ignored is the fifth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.
  • PR MEETS MARKETING  |  THURSDAY, MAY 26, 2016
    [Companies] PRMM Interview 21 with Scott Lum on content and social media marketing
    Able to push those things out through social becomes very important but the challenge is who’s going to own that. A lot of companies are going to have to weigh that. One of the big changes that we’re gonna see is the customer experience is having companies take a more customer-centric approach. Enjoy the Video!
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [Companies] Edtech and Elearning 2016: Top 200 Influencers and Brands
    Funding for edtech companies is booming. billion  of private investment in edtech companies. Edtech is one of the fastest growing sectors and with new companies flooding to the market all the time, edtech innovation is likely to accelerate in the coming years. Company. WHAT ARE THE EXPERTS SAYING? ” Vicki A. 10.23.
  • BIZNOLOGY  |  THURSDAY, MAY 26, 2016
    [Companies] Promotional products: making them effective branding tools for your business
    You know them: they are those branded gifts that have your company’s name and or logo on them. They publish this research to help companies understand the power of promotional products as part of their advertising and marketing mix. 79% of promotional product recipients are likely to do business with that company.
  • LEAD LIAISON  |  THURSDAY, MAY 26, 2016
    [Companies] What to Include in a Business Thank You Letter
    You can have a company send handwritten thank you letters out, and some services even include drop-in items upon request. These new connections will help you as you forge ahead with your company. When you want to thank your customers, what do you do? Do you shoot them an email that they will never receive, or do you send them a letter?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 26, 2016
    [Companies] Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away
    In fact, credit unions and mutual insurance companies (mutuals) sell more to their existing members, garnering more wallet share. Many companies focus on new customers, but fail to apply similar efforts to retain a customer or sell more to an existing customer. What about suggestions for irrelevant products? Content Matters.
  • KAPOST  |  THURSDAY, MAY 26, 2016
    [Companies] Microsites and SEO: Why B2B Link Building Matters
    For the companies included on the list, a solid ranking by a respected vendor can lead to endless marketing opportunities. Each vendor has it’s own page that explains their ranking, what the company does, pricing info, and competitor comparison. Everyone loves being called out for doing great work. But the benefit is two-fold.
  • CLIENT BRIDGE  |  THURSDAY, MAY 26, 2016
    [Companies] Buyer Personas - What Are They, and Why Do They Matter?
    If you want your company to be successful, you have to have good SEO and you have to appeal to potential buyers. Among the best ways to get buyers interested in what you can offer them is to understand who they are and what they need from you. That is done through the creation of buyer personas. buyer personas SEO
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 26, 2016
    [Companies] Keeping your content promise, even when it hurts
    How may companies are willing to step up and say to you: “I will never let you down.” The cable company? How may companies are willing to step up and say to you: “I will never let you down.” An airline? The cable company? encouraged her to give it a shot. Her first draft to me was … pretty bad. Pop-ads.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Companies] 9 Questions to Ask Before Creating Another Social Media Account
    If you have a social channel for your company already, you likely already have an audience that's interested in receiving your content and updates. Specifically, to whether or not you can create and sustain a new account to a degree that feels worthwhile to your company. How many social accounts does your company have? Twitter.
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Companies] Digital Darwinism: Where Do You Stand?
    In deconstructing these three Rs, though, digital agencies must get deeply inside the personas of our clients – the leaders of companies who are being forced to adapt to digital change throughout their organizations. Now, 23% of the largest 300 companies in the world have at least one Digital Director. The Digital Dilemma. Eventually.
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Companies] Digital Darwinism: Where Do You Stand?
    In deconstructing these three Rs, though, digital agencies must get deeply inside the personas of our clients – the leaders of companies who are being forced to adapt to digital change throughout their organizations. Now, 23% of the largest 300 companies in the world have at least one Digital Director. The Digital Dilemma. Eventually.
  • INFER  |  WEDNESDAY, MAY 25, 2016
    [Companies] Guide to Getting Started With Profile Management
    To drive truly data-driven segmentation and other go-to-market strategies, companies are moving past traditional lead scoring strategies and adopting technology that helps them extract more actionable intelligence from their data. Incorporate predictive into your existing sales and marketing workflows for maximum impact.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 25, 2016
    [Companies] Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again
    I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. As its name implies, Spiderbook scans Web and social sites for information about company and individuals' behaviors and events.
  • KEO MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Companies] KEO Marketing Wins Three 2016 American Business Awards
    The company will be presented all five Stevie Awards at a gala ceremony on June 20, 2016 at the Marriott Marquis Hotel in New York City. PHOENIX, Ariz., These three Stevie awards are in addition to the two awarded KEO Marketing for projects completed for another client, Republic West Remodeling. About KEO Marketing. KEO News
  • CONTENTLY  |  WEDNESDAY, MAY 25, 2016
    [Companies] How Wattpad Became the Hottest New Influencer Marketing Platform
    Companies can work with Wattpad Stars (the site’s most popular writers), track data through Wattpad Insights, and even adapt their stories for television through Wattpad Presents. Or maybe you think about the 17-year-old Vine kid pranking his friends at a 7-11. If not that, then you’re envisioning a beautiful girl teaching her 1.2
  • BIZIBLE  |  WEDNESDAY, MAY 25, 2016
    [Companies] Get Exceptionally Valuable Results From A/B Testing With Advanced Measurement
    It’s deeper in the funnel than clicks and form submissions, but for most companies, there will be sufficient volume to get actionable results in a reasonable time frame. A/B testing has become a staple in the data-driven marketer’s diet. Whichever version gets more clicks is determined to be the winner. qualified leads. Contacts created.
  • VIDYARD  |  WEDNESDAY, MAY 25, 2016
    [Companies] Meet the Vidyard Team, Video Style – Jon Spenceley
    Company*. Who is a company doing video really well in your opinion? They joke about being a media company that happens to sell energy drinks, and clearly it works. The title says it all, this is the part where you meet the Vidyard team. To us, it didn’t make sense to do it any other way than video. Get the Guide. Email address*.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2016
    [Companies] The Danger of Not Having the Right Testing and Optimization Technology
    Website optimization helps companies learn more about their audience and then more directly and accurately give each segment the experience it needs to convert. In order to run an optimization test, companies have to create different versions of a website for each of its segments. Oracle Marketing Cloud
  • CONTENTLY  |  WEDNESDAY, MAY 25, 2016
    [Companies] Webinar: Content Methodology
    In this webinar, Contently Editor in Chief Joe Lazauskas and renowned digital analyst Rebecca Lieb reveal why leading organizations are adopting a content methodology, a process to continuously improve the effectiveness of a company’s content across the enterprise. For many organizations, content marketing is at a crossroads.
  • OPENTOPIC  |  WEDNESDAY, MAY 25, 2016
    [Companies] Artificial intelligence: Getting as good as the real thing
    And just how all companies use the. Opentopic blog >> cnet.com Like electricity transformed everything we do, artificial intelligence will reshape our world. AI, essentially intelligent machines, could change industries from retail to finance to transportation. Cognitive Technology Cmo cognitive technology
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Companies] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” LinkedIn is an obvious choice for B2B companies due to its professional user base. If you segment your audience based on their professional information, like role, company, industry, etc., With over 1.4 Instagram.
  • BIZNOLOGY  |  WEDNESDAY, MAY 25, 2016
    [Companies] 3 Insights from Search Insider Summit
    To do this right, you need to tie all kinds of data together from all kinds of systems in your company. Some of the companies in the round table on this topic spent years convincing their legal departments that you can do this without storing or using any personally identifiable information. Voice search. Attribution modeling.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2016
    [Companies] 6 Cross-Channel Marketing Obstacles and How to Overcome Them
    Passing the Batons: Critiquing Your Company Structure Successful innovation is not a single breakthrough. Larger companies operate in silos for a reason: it makes things easy to manage and creates clear hierarchies. According to the report, a huge majority of companies already realise this. Here are some of them. How so?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Companies] Why Now Is the Time for Women in Tech
    Companies Are Balancing Their Headcount and Leadership Teams, Creating a Trickle-Down Effect. Her question to me was simple: would companies even be open to taking a look at a recent college grad with no work experience? Growing up, I preferred video games and Legos to Barbies and dress-up. But I don’t want to talk about any of that.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Companies] 7 New Twitter Features You May Have Missed
    In the face of a negative narrative, the company has been quick to take action and has focused predominantly on changes geared toward the user. In a recent earnings statement, the company explained : "We’re focused on what Twitter does best: live. And Twitter, whether it likes it or not, has been sounding a lot of them lately.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 25, 2016
    [Companies] Demystifying Deep Linking in Your App
    Any company with a mobile app has faced this challenge: how do you encourage current users to share content within your app with potential new users? Although both companies named their tool App Invites, there are key differences between the two services. By Kiki Schirr, {grow} Contributing Columnist.
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Companies] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    In order to capitalize on this skillset, many companies separate prospecting from closing , allowing their sales teams to divide and conquer by focusing on what they do best. And if you’re a fast-growing company, the last thing you can afford to do is to slow down your growth and momentum. Their pipeline has essentially dried up.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Companies] Is Predictive Intelligence the Future of B2B Marketing?
    B2B companies deploying predictive intelligence for marketing activities are closer to the holy grail of understanding each individual customer - and personalizing all content to their needs and interests. It has also become the standard for most companies, especially technology-based businesses. The Transformation of Lead Scoring.
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Companies] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    In order to capitalize on this skillset, many companies separate prospecting from closing , allowing their sales teams to divide and conquer by focusing on what they do best. And if you’re a fast-growing company, the last thing you can afford to do is to slow down your growth and momentum. Their pipeline has essentially dried up.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 24, 2016
    [Companies] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    The trick will be to deliver value during every interaction – to optimize the journey from the customer’s perspective, not the company’s. I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Companies] 7 Social Media Marketing Secrets No Marketer Wants to Admit
    Related: Social-Media Marketing Is Not Dead: 10 Companies That Are Still Rocking It Obviously, the former. Opentopic blog >> entrepreneur.com Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing. Marketing Technology Cmo Digital Marketing undefined
  • VIEWPOINT  |  TUESDAY, MAY 24, 2016
    [Companies] How Much Do Your Leads Cost?
    Even experienced marketing leaders often believe that a company in the correct industry, at the correct size with perhaps one other criteria met (such as “North America”) is sufficient to send to sales as a lead. Let me give you a real-life example of this—one that is repeated over and over again in most companies. Has the deal closed?
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Companies] Spring 2016 Product Release Highlights
    Captora’s latest release of its Top of Funnel Marketing Platform will take ‘best guessing’ out of companies’ Digital Marketing strategy while providing a scalable platform and best practices for accelerating the impact of digital campaigns across multiple channels. New Product Release Highlights. New Service Offerings.
  • 3D2B  |  TUESDAY, MAY 24, 2016
    [Companies] B2B Sales Acceleration: How to Help Buyers Buy
    Through telephone calls, the business development specialist becomes the voice of the company. B2B sales acceleration is all about closing more deals faster. When people think about speed, technology often comes to mind. There are, of course, many technologies that accelerate sales, but there’s one that you may not have considered.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Companies] Real Life Marketing Lessons from HBO’s Silicon Valley
    Opentopic blog >> cmswire.com Tags, the code that is embedded on your site when new marketing technologies are implemented, can leak customer and company data, and slow down your site to the point where users abandon it. Marketing Technology Cmo undefined
  • CONTENTLY  |  TUESDAY, MAY 24, 2016
    [Companies] Will Brands Fund the Next Spotlight?
    ” George Wright-Theohari, founder of the London-based branding, design, and content company Speak Media, believes brands associate their names with serious writing to change the way people view them. What if a reporter who wrote about Kenco wanted to inspect the company’s coffee farming project? told me. The brand wins.
  • FATHOM  |  TUESDAY, MAY 24, 2016
    [Companies] What the Rise of Platishers Tells Us About Content Management Systems
    Chief Martec ) This may not seem like a lot, but CMS platforms (including about 140 companies) are the 6 th largest group of marketing technologies on the map, with WordPress as the most popular solution. About 4% of the marketing technology landscape is comprised of content management systems. What is this group called, you ask? Platishers.
  • SNAPAPP  |  TUESDAY, MAY 24, 2016
    [Companies] Are You Leveraging Your Content for Sales Enablement?
    Because when your sales team is able to leverage your content and learn key insights with the engagement data that comes from it (what role they are, what they’re interested in, company size), your content becomes even more powerful as a sales tool. Of course you do. What Is Content for Sales Enablement? Value-packed blog posts.
  • SALES ENGINE  |  TUESDAY, MAY 24, 2016
    [Companies] How Content Becomes a Sales Conversation
    Imagine how much hard work would be squandered, then, if a sales-ready prospect received a call from a sales rep who knew nothing about her, her company, her role, her industry, or the business problem(s) she was trying to solve by engaging with all that content. They do not feel engaged or understood, and their expectations are not met.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Companies] 3 DIY Methods to Optimize Your Video Marketing ROI
    Based on a survey by ReelSEO, 96% of B2B companies use video content marketing to ramp up their conversion rates and revenues. Opentopic blog >> business2community.com Video marketing is currently one of the most popular and effective types of marketing. This isn’t just because “Why not?”–it’s
  • EARNEST ABOUT B2B  |  TUESDAY, MAY 24, 2016
    [Companies] Internal Communications needs a reboot. Could this app be the answer?
    When push comes to shove, most companies do an okay job at marketing themselves. Perhaps you even get a company newsletter telling you about Ken from the Warrington office, who recently sat in a bath of baked beans for charity. (It used to be printed, but now that’s way too lavish and it comes as a badly formatted PDF). It’s worth it.
  • KEO MARKETING  |  TUESDAY, MAY 24, 2016
    [Companies] B2B CMOs Should Invest in These Marketing Innovations
    At the very least B2B companies must ensure their website is responsive and optimize emails so they display properly on mobile devices. Text message campaigns and custom branded mobile apps are strategies B2B companies should pursue to reach prospects. Mobile tech. Video. Lead Generation
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Companies] Creating Killer Content with Data: Pubcon Austin 2016
    For example, a few months ago, Rhea Drysdale gave a presentation here in Boston and talked about how when her company was redesigning their website, they had to determine whether to use digital marketing or internet marketing in their messaging. One common problem in all companies is siloes. Relationship to company. BuzzSumo.
  • ANNUITAS  |  TUESDAY, MAY 24, 2016
    [Companies] Avoiding The Predictive Analytics #Fail In Demand Generation
    Buyers buy, not companies. *This post first ran in Demand Gen Report , April 19, 2016. Everywhere we turn, study after study  claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” Everybody’s doing it, right? Are you doing it? Probably not. Right ….
  • LATTICE  |  TUESDAY, MAY 24, 2016
    [Companies] The Next Generation Platform for Account-Based Everything is Here!
    We’ve found that companies that drive outsized success using an account-based strategy are executing at scale across multiple target markets. For the past year or so, our product and engineering teams have been hard at work re-architecting our platform to help companies operationalize “Account-Based Everything” across their entire business.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 24, 2016
    [Companies] Top 5 Reasons Why Tech Companies Love Tech Profiler
    If you work at a company with an offering tied to a specific technology, then today is a good-news day! You can now get intelligence about technologies used by your prospects on the InsideView platform! That’s right.  We just announced InsideView Tech Profiler, an add-on solution for the technology market, and here are […].
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Companies] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    Author: Russell Banzon If your company is anything like some that I’ve seen around Silicon Valley, your sales reps see their quotas increase quarter after quarter. In this blog, I’ll cover five strategies  to use LinkedIn to drive significant revenue for your company: 1. You’ll be able to find even more prospects because of this.
  • INFER  |  TUESDAY, MAY 24, 2016
    [Companies] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced a new sales and account intelligence application called Infer Glance. Founded in 2010, Infer delivers a predictive sales and marketing platform that helps companies win more customers. About Infer.
  • KAPOST  |  TUESDAY, MAY 24, 2016
    [Companies] How to Improve Your Lead Nurturing Program
    As tempting as it may feel to want to keep everyone engaged with your email campaigns, it’s important to take a step back and reflect upon how much your company has likely changed over the last few years. Is your marketing strategy more of the same, or are you actively taking steps to differentiate your company? Send Fewer Emails.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Companies] 10 of the Best Brands on Twitter (And Why They're So Successful)
    As a consumer, when you tweet at a company that has over 16,000 employees, you may not expect a response very quickly (if at all). It’s completely ingrained in the company that we should look to talk to people wherever they might be.”. 3) Major League Baseball (MLB). But what exactly does quality brand content on Twitter look like?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2016
    [Companies] Someone’s making money off your copyrighted content (But it isn’t you)
    That makes it all the more aggravating when we find examples of companies unfairly making money off your copyrighted content. In other words, by letting Business 2 Community run your content on their site, you irrevocably grant the company permission to sell your content to third parties. The site has no association with SAP.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Companies] Why Emotional Well-Being Matters at Work [Infographic]
    At the same time, the companies happy employees work for tend to see less turnover, higher revenue, and smoother operations overall. Check it out to learn why companies should care about employees' emotional well-being, what they can do about it, what employees can do about it, and where money fits in to the equation. 0. 0.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Companies] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    The ability to prove your contribution to your company’s bottom line.”. Demand gen should be a collaborative activity between your company’s sales and marketing teams. Pumping your pipeline full of high volume with low quality leads, isn’t gonna help your company, especially in the long run. The players.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Companies] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    The ability to prove your contribution to your company’s bottom line.”. Demand gen should be a collaborative activity between your company’s sales and marketing teams. Pumping your pipeline full of high volume with low quality leads, isn’t gonna help your company, especially in the long run. The players.
  • B2B LEAD BLOG  |  MONDAY, MAY 23, 2016
    [Companies] 5 Killer Marketing Tips to Win Over Customers
    In fact, for the majority of companies, profit is like a roller coaster ride of unpredictable ups and downs. Very few businesses experience steady profits. It can be difficult to plan for your financial future, make large business decisions, or move toward growth when you’re juggling inconsistent and unpredictable profits.
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Companies] The Oracle-Google Case Will Decide the Future of Software
    Today lawyers for both companies are set to make their closing arguments in the fight over whether Google’s use of the Java application programming interface (API)—an arcane but critically important part. Opentopic blog >> wired.com The legal battle between Oracle and Google is about to come to an end.
  • KEO MARKETING  |  MONDAY, MAY 23, 2016
    [Companies] Sheila Kloefkorn of KEO Marketing teaches “How to Choose the Most Effective Marketing Channels for Your Business Model”
    This Lunch & Learn event is targeted to B2B marketers and technology company leaders responsible for sales, marketing and revenue generation. KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on June 21, 2016  . PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00. About KEO Marketing. KEO News
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Companies] Myth Busters: 4 Misconceptions About Predictive Intelligence
    Don’t all predictive vendors provide the same predictive score based on thousands of data points about a company?”. Let’s say you are a marketer at a company that sells cloud-based security software. You might say, “but what if you have thousands of firmographic data points for the company?” Now Acme Inc. Bingo! Or Or is it?
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Companies] 4 Content Trends Every Marketer Should Be Following
    As most new media companies race toward a life creating “distributed content” for native social platforms, you might expect content marketing folks to be close behind. I like Contently conferences for a few reasons. First, our events team keeps letting me go onstage for some reason. Points to Red Bull logo.). Tell a people story.”
  • FATHOM  |  MONDAY, MAY 23, 2016
    [Companies] The Myth of the 10x Marketer – How to Multiply Impact
    Chief Martec reported that there are over 3,500 marketing technology companies in existence today. As humans, we love stories. It’s how we chronicle the values of our cultures. It’s how we teach moral truths to our children. It’s how we express ourselves. We Live in Complicated (Marketing) Times. This is where our hero comes in. Blog Feed
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Companies] The Ultimate Guide to Referral Marketing
    Tech companies like Dropbox and PayPal have achieved blow-out growth and reached millions of users without traditional advertising spend, all thanks to customer referrals. Opentopic blog >> business2community.com Referral marketing has seen more than its fair share of outsized success stories.
  • BULLDOG SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Companies] Polly Allen: Unleashed
    We facilitated the design and execution of the company’s first e-newsletter to its database. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! So we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know our team better.
  • SNAPAPP  |  MONDAY, MAY 23, 2016
    [Companies] 11 Overused Stock Photos to Ban From Your B2B Marketing
    She’s usually a great tip off that your first touchpoint with a company will be with a call center employee in Manila. No B2B website would be complete without a silver fox in a modern office space. I’m not sure exactly what he does at the company, or how he helps support marketing objectives, but at least he’s nice to look at.
  • SNAPAPP  |  MONDAY, MAY 23, 2016
    [Companies] 12 Overused Stock Photos to Ban From Your B2B Marketing
    She’s usually a great tip off that your first touchpoint with a company will be with a call center employee in Manila. No B2B website would be complete without a silver fox in a modern office space. I’m not sure exactly what he does at the company, or how he helps support marketing objectives, but at least he’s nice to look at.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Companies] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    See, when I’m reading an article and then I have to take a step back and say, ‘Wait a minute, the font, writing style, and overall tone is like the website I typically enjoy, but this is actually an advertisement for a car company,’ I smile and just keep on reading. It’s like a treat.” Are you kidding? Laughs.).
  • BIZNOLOGY  |  MONDAY, MAY 23, 2016
    [Companies] The real value of engaging your audience in content marketing
    And Nordstrom’s a generation before them: proving you don’t have to be an internet company to make this work.). Consumers crave authenticity. This has been the case to some extent for as long as there has been marketing. But now, fewer of us take our cues from the more traditional media and advertising outlets. Like this post?
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