• B2B MARKETING INSIDER  |  TUESDAY, JUNE 30, 2015
    [Companies] Does My Stealth Start-Up Need PR?
    One example is Magic Leap , virtual reality company with a series B from Google. More and more companies I work with are interested in creating messaging around leadership. A lot of start-ups are in stealth mode, and don’t want anyone to know what they’re working on. “I don’t want PR, someone might steal my idea.” Leverage Curiosity.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Companies] 10 Publishers Killing It on Instagram
    This company may be 178-years old, but you wouldn’t know it by how well they use social media. They posts pics reflecting their values, sharing what companies in their industry are doing, as well as their own promotional content. Instagram isn't just for celebrities and teenagers anymore. That's a lot of engagement going on. Media
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Companies] Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies
    And while there are no secrets to instantly unlock or guarantee growth, there are lessons to learn by observing growth companies. Business Lessons From High-Growth Companies. When Zendesk CMO Bill Macaitis left his growing SaaS company to join a startup called Slack, he marveled at how maniacally focused Slack was on their customers.
  • MARKETING ACTION  |  TUESDAY, JUNE 30, 2015
    [Companies] Improve Your Offer Strategies by Learning to Let Go
    Sending a live demo to a list of new leads that have never heard of your company would fall flat, as that is content suited to someone deeper in the cycle. Every company’s lead generation efforts can benefit greatly when the sales and marketing team is on the same page. Your eyes lit up when you saw the glorious open rates. eBook.
  • WEBBIQUITY  |  TUESDAY, JUNE 30, 2015
    [Companies] Five Intriguing Inbound Marketing Stats [Infographic]
    Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” activities. The most successful marketers though are likely combine both approaches in a coordinated manner. Courtesy of: Akken Cloud. Inbound Marketing Tactics.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 29, 2015
    [Companies] [VIDEO] Revitalizing Employee Engagement #SHRM15 #SmarterWorkforce #HR
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Day Four at the Amplify Festival 2015. FOR EWORD by David C.
  • FATHOM  |  MONDAY, JUNE 29, 2015
    [Companies] How NOT To Write a Prospecting Email, Part II
    This winner comes from a sales & marketing intelligence company. You mean I should believe that despite not having met, you really care about my health and how I spent my weekend instead of adding my company to your roster of “over 250 organizations across the globe?” I know, Part II? Is a series in the making? What?!
  • EARNEST ABOUT B2B  |  MONDAY, JUNE 29, 2015
    [Companies] 25 things I learnt at the LBS Global Leadership Summit
    How much time do senior managers in large companies spend thinking about the mid-to-long term? What if? The future of business under the spotlight. While the ad industry indulged itself in Cannes last week, there was another, much more stimulating event taking place back here in London. Leadership needs to be reimagined. B2B Marketing
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Companies] How to Convince Your CEO of the Power of B2B Content Marketing
    Why should the company create content on anything but the business itself? If you’re on a mission to convince upper management that content marketing is right for your company, take these steps. They prove other companies are delivering results and believe in content marketing. 62% of companies outsource content marketing.
  • THE POINT  |  MONDAY, JUNE 29, 2015
    [Companies] Infographic: The State of Marketing Automation Maturity
    Are most B2B companies getting maximum value from their investment in marketing automation? Or are companies rushing to implement marketing automation without a full understanding or strategy for how to put that technology to best use? recent industry survey by Spear Marketing Group suggests: no.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Companies] 5 Reasons People Say 'No Thanks' After Your SaaS Free Trial
    When you're a marketer who works closely with companies in the SaaS/cloud technology space, you get used to hearing these phrases. However, there are a lot of SaaS companies out there who aren't converting a high number of their free trial sign-ups into paying customers. Our product is so good it sells itself.".
  • VIDYARD  |  MONDAY, JUNE 29, 2015
    [Companies] [Case Study] Video and Marketing Automation Help You Better Engage, Score, and Convert Customers
    It makes sense that CMOs at top-performing companies implement marketing automation to help increase revenue and get higher quality leads. The big wigs get it, and their teams are likely successful at it, because 63% of companies that are outgrowing their competitors use marketing automation. Where’s the dislike button?
  • WINDMILL NETWORKING  |  MONDAY, JUNE 29, 2015
    [Companies] My 9-Step Process to Skyrocket Facebook Business Page Engagement
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. Author information. Neal Schaffer. Faceboo
  • MI6 MARKETING AGENCY  |  MONDAY, JUNE 29, 2015
    [Companies] My top 3 tweets #6
    Interested in an ABM program for your company. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Welcome to my top three tweets for the week of June 22, 2015. All I ask is you consider hiring my agency one day! Why top 3?:
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Companies] Why Video Is Crucial to Your Marketing Automation Strategy
    In a recent Demand Metric study, nearly 70% of respondents agreed that video engagement data is effective as a lead quality or business opportunity indicator, but only 9% of companies have actually integrated video viewing data with their CRM or marketing automation systems and are actively exploiting that data. 9%!! And you’re not alone.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Companies] The 12 Weirdest (and Best) Things You Can Get For Free
    CRM systems help companies keep records of important customer data, track every interaction they have with clients, and see at a glance how many prospects are in each lifecycle stage. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. People say the best things in life are free.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Companies] 10 Tips To Increase Eyeballs And Conversion
    Acid test — if asked what your company stands for, could your customers tell you? 2. Deliver a clear brand promise. What is the value you offer to customers? Say it crisply and hit a drumbeat.  Many brands do this very well.  Coke – happiness.   Red Bull – energy.  Verizon – works everywhere.  Vary your delivery. Humanize your brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Companies] Facebook content strategy is a time bomb for inbound marketing
    Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. You get the point. Really. The goal of inbound marketing. The game is changing. Really.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Companies] A Critical Look at Ecommerce CTAs: What Works and What Lacks
    The Gap stands out as a company that gets things done with their CTAs. Still, another company might just edge them out of the top spot. An inspiring call-to-action is equal parts design and psychology. Prompting the desired response is never easy, especially as consumers become savvy to the tricks and tactics that online retailers use.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Companies] How to Answer 11 Common Marketing Questions Using Analytics
    From here, you can dig into the metrics of specific assets within the campaign to figure out what worked for your company and what you need to improve on for the future. 2) How many contacts is my blog generating? If you are a HubSpot customer, you can do this in either a Contacts or a Companies Report. while it is.8% for referrals.
  • MARKETING ACTION  |  MONDAY, JUNE 29, 2015
    [Companies] SEO for Alternative Content Types, Part 5: Questions and Answers
    KEVIN: That ends up a strategic decision that has to be made on a company by company basis. So finding that happy medium is going to be very dependent on your company. That includes video, infographics, images, PDFs, and more. Part five is a roundup of questions and answers. THORIN MCGEE: Kevin, thank you very much. Even me.
  • BLUE FOCUS MARKETING  |  SUNDAY, JUNE 28, 2015
    [Companies] Now Co’s are Focused on Employee Experience (EX) via @mnburgess #HR #SHRM15 #Leadership
    Anyone who had the privilege to attend certainly came away from it with a few new ideas to try out—as well as the chance to rub elbows with representatives from top brands like IBM, Starwood Hotels and Resorts, Airbus Group, ADP, The Hershey Company, Goldman Sachs & Co., UX (User Experience)   CX (Customer Experience). and General Mills.
  • AVITAGE  |  SATURDAY, JUNE 27, 2015
    [Companies] B2B Customer Content Operations Manifesto
    Agencies and production companies that produce good work products, and are profitable, do so by exploiting poor inputs and inefficient clients. The custom content business is a difficult business. It’s a difficult business due to the economics of the underlying content operations model, as well as poor inputs from inefficient clients.
  • B2B MARKETING INSIDER  |  SATURDAY, JUNE 27, 2015
    [Companies] The Entrepreneur, The Compass, And The Fog
    Serial social entrepreneur, Arthur Nelson, describes how a company’s story is always filled with twists and turns. “I’ve never started an organization that ended up doing what it was originally intended to do,” Arthur Nelson once told me. By 1958, the company had developed ideas, techniques, and volumes of information.
  • CRIMSON MARKETING  |  FRIDAY, JUNE 26, 2015
    [Companies] Content Mapping: Why It’s Important to Your B2B Buyer Personas
    Companies don’t have a documented marketing strategy. Some companies start simple and only define three stages: Early, Mid, and Late Stage. Some companies look at as many as five stages: Interest > Learn > Evaluate > Justify > Purchase. For some of you, that means new content  daily. interest stage).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 26, 2015
    [Companies] How Data is Changing the Face of Television Advertising
    As the industry of TV advertising evolves, we’re partnering with companies like Simulmedia , an audience targeted television advertising company based in the US, to enable best in breed capabilities that help our customers get the most out of linear TV advertising placement.
  • FATHOM  |  FRIDAY, JUNE 26, 2015
    [Companies] Client Success Story: Terryberry Embarks on Expansion Project
    Earlier this month, Fathom’s long-time client, Terryberry , a company specializing in employee appreciation awards, made a welcome announcement that it will be expanding its Grand Rapids, Michigan, campus and creating 53 new jobs. Company News Consumer brands / Retail e-commerce evolution expansion Grand Rapids growth Michigan Terryberry
  • LEADERSHIP  |  FRIDAY, JUNE 26, 2015
    [Companies] Interesting Infographics: The Power Of Brand Storytelling
    That’s just as true with branding your company, as this report from Headstream demonstrates. Websites, blogs, and company email lists – so called “owned media” – were the preferred channel for digital story distribution. So what makes a good story? But however you get the word out, sharing your stories has a big impact on conversions.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Companies] 9 SEO Tactics That Just Don’t Work Anymore
    Instead focus on niche related directories that have strict standards and high authority that will benefit your personas by getting quality information about your company’s mission and website. It's 2015 and SEO hasn't gotten any easier for digital marketers. By doing this, your website was sure to rank higher. Around Penguin 2.0,
  • SYNECORE  |  FRIDAY, JUNE 26, 2015
    [Companies] How to Use a Mobile App to Drive Online Engagement at a Live Event
    The conference was put on by Minneapolis-based integrated digital marketing agency, Synecore (in the spirit of full disclosure, Synecore is one of the companies I work with on an ongoing basis as a marketing consultant. How do you drive online engagement at a conference or other live event? Some Final Observations. Follow @chrshorton.
  • VIDYARD  |  FRIDAY, JUNE 26, 2015
    [Companies] 3 Simple Ways to Customize A Single Video Campaign for Multiple Audiences
    We could also look at industry, company size, use of video, and more. Consumers don’t know how to personalize your messages. The fact is, general marketing copy or messages developed to appeal to a broad list of leads is likely not appealing to much of your list at all. Targeted messaging is more effective. Splash screens. Calls-to-Action.
  • HINGE MARKETING  |  FRIDAY, JUNE 26, 2015
    [Companies] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
    If you want to find out more about how using data from marketing automation can help your company, here is a list of some of the top benefits: Establish Marketing ROI. Research from the book Traction – A Startup Guide to Getting Customers , shows that as a company moves through different stages, the ideal mix will vary and evolve.
  • BIZNOLOGY  |  FRIDAY, JUNE 26, 2015
    [Companies] Five B2B marketing beliefs and trends debunked
    The definition of business-to-business is and never was meant to be a description of a market, but rather the type of organization that is sold to by a company vs. consumer, government or institution. Risk to the company and, more importantly, risk to the individual who is making the decision in regard to their job performance and potential.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 26, 2015
    [Companies] Carlos Abler is Changing Culture with Content on the Content Pros Podcast
    He’s the content czar for 3M, a company that makes way more than Post-It Notes. “Content is the blood that flows through all of the organs of the company. You may think you know what it’s like to be in charge of content for a large enterprise, but Carlos Abler will prove you wrong every time.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Companies] Summer Is Here—Bring on the Interns!
    Is she interested in running field events, or managing the company’s Twitter feed? His work across teams will also benefit the company as a whole. Explain your team’s mission and how her work will directly impact the company’s goals. Yes, they’re interns! As We Know, It’s All about Engagement. Awesome! Now what? Create a bond.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 26, 2015
    [Companies] Stop Focusing On The Sales Process, Silly!
    Activating your employees and their earned networks will help you consistently connect with an incremental network (to your company’s owned channels) of buyers at the various levels of their research and decision making. Companies need to put themselves in the shoes of the customers. Forrester). B2B buyers engage with 11.4 Forrester).
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Companies] 7 Creative Content Ideas for Your Ecommerce Site
    Which of these creative content ideas would work for your ecommerce company? Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means bigger, better content is needed to engage consumers. JackThreads Blog. Target Awesome Shop. Benefit Cosmetics Instagram.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Companies] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    It takes time -- and time is something most fast-growth companies don’t have. You need someone who can find original primary data about issues and theories surrounding your industry and company. I've found in my own work over the last few years that the company with the primary data is seen as the industry leader. Go to Events.
  • MARKETING ACTION  |  FRIDAY, JUNE 26, 2015
    [Companies] Thinking About Adopting Marketing Automation? Here’s a Quick Start Guide
    For 44% of companies, they achieve a positive ROI within only six months – with a 28% average overall return. Chances are, if you’re considering adopting marketing automation, you’re a very busy person. You wouldn’t do it if you didn’t need to. Get Organized. You can build your programs up and out as you learn by doing. 2. Sometimes.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 25, 2015
    [Companies] Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like.
    This was realistic when interactions were limited to a few company-controlled touchpoints. In this environment, the best a company can do is react intelligently wherever a customer appears, taking into account both the current situation and whatever it knows about the customer’s past. But immediate response isn’t the only goal.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Companies] Moneyball for Sales & Marketing
    companies? companies to watch. And learn why Alcatel, Genesys, Fuji Chemical, and 500 other global companies use KnowledgeTree to get insight into. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. And with a smaller set of fans comes. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Companies] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. By 2014, companies that develop an IMM strategy will deliver a 50. companies and digital agencies such as Microsoft, Medtronic, Philips, Novell, Ameritech. Optimization in Action – A Simple Example. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Companies] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. 1. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. some sources.” VP of direct marketing systems for a multinational bank1 Currently, companies are hard-pressed to follow the customer journey, let alone understand it.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. company’s stories come alive. The richer experience will set your company apart. time zones, communicating important company-wide or. to be seen around the whole company. Belong In Every Content.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Companies] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    including Merck and Company, GlaxoSmithKline, Wyeth-Aerst, Novartis, NY. research for the renowned Nielsen Company. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. white papers downloadable via high end web.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Companies] Advanced Keyword Research Strategies
    The solution for these companies is to develop a deep keyword and key phrase research strategy. The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Companies] Closing the Deal: The State of Sales Enablement
    New insight into sales managers' attitudes and beliefs about their company's sales enablement strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Companies] Advanced Marketer's Guide To Salesforce Reports & Dashboards
    A guide for advanced teams and companies on marketing attribution modeling and reporting using data inside Salesforce
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Companies] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Companies] Hooked: How to Build Habit-Forming Products (An Excerpt)
    Find out how successful companies create products people can’t put down
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Companies] Marketing Automation 101: Seven Steps to Success
    Should your company embrace marketing automation? This paper provides valuable insight to help you decide, and specific tips on how to make it successful
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Companies] Customer Analytics: Making Big Data Work for the Marketer
    Learn the business benefits enjoyed by companies making big data work in their marketing programs
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Companies] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Companies] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Companies] 8 Clues That Your Company Needs a New Website
    What has your website done for you lately? Are you getting the traffic, leads and sales that you expect and deserve
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Companies] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    They lucidly share how you, in a tech marketing strategy, analysis or implementation role, can harness its energy for your company. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Companies] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Companies] How to Effectively Use E-mail Marketing to Increase ROI
    Many companies report that the most challenging aspect of successful e-mail marketing lies in finding employees with the expertise to properly develop and implement an e-mail strategy.
  • KEO MARKETING  |  THURSDAY, JUNE 25, 2015
    [Companies] LinkedIn Lets B2B Marketers Establish Expertise
    LinkedIn certainly offers marketers a variety of important tools, several of which the company has recently improved or expanded. It can be very handy in helping marketers develop more visibility and establish themselves (or their company leaders) as a credible authority figure in the industry.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Companies] A New Visualization of Today's Marketing Technology Solutions
    Historically, the only place to go to get an overview of the marketing technology landscape has been Scott Brinker's supergraphic , which gets updated every year to highlight new companies and, more importantly, show how quickly the industry is growing. The order of companies listed within each subcategory is entirely random.
  • VIDYARD  |  THURSDAY, JUNE 25, 2015
    [Companies] Why Video and Visual Marketing is Everyone’s New Best Friend
    Instead of following along with a manual, your new customer can see a real person from your company offering help and support. Even the most staid B2B company can use animation, humor, and music to create videos that people want to watch. Recently I sat down with Demand Gen Report to talk about the role of video in B2B marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Companies] Content Marketing That Converts
    So help convince your company to start creating content that people actually want! How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. content marketing strategy should be designed to engage your audience throughout the buyer’s journey.
  • BIZNOLOGY  |  THURSDAY, JUNE 25, 2015
    [Companies] What marketers can learn from swimmers
    I do a lot of training for large companies–mostly executives trying to understand digital marketing. One thing that I notice over and over is how some of them are very willing to sit and listen to me, but are somewhat unwilling to actually try anything. But I think it is more than that. Digital marketing is like swimming.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 25, 2015
    [Companies] 4 Twitter Tools that Help You With Customer Service
    For years, consumer concerns often went unheard or were swept under the rug to protect a company’s overall image. Simply said, even one negative tweet could potentially damage a company’s public persona and could require major damage control. Twinitor. TweetDeck. Wondering how it works ? All rights reserved.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Companies] 22 of the Best TED Talks to Inspire You
    Best-selling author Malcolm Gladwell explores the story of how market researcher and psychophysicist Howard Moskowitz leveraged consumer opinions to highlight the importance of choice when he worked with Prego -- the trademark brand name pasta sauce of Campbell Soup Company. 2) Renny Gleeson: “404, The Story of a Page Not Found”. Watch them.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Companies] 7 Ways To Get Customers To Love Your Brand
    How do customers describe your company to their family and friends? Does your product just meet a need, or are they really in love with your brand? Your brand should be bigger, and more tangible than your product alone. For example, Old Spice does not merely manufacture deodorant, they also make some of the funniest commercials.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 25, 2015
    [Companies] Crowdfunding 101: Testing the Waters with TeeSpring
    With high risk comes the potential for high reward, but not all companies can afford to take big risks. One of the most popular rewards is a T-shirt with the company’s name or a clever message related to the mission of the campaign. Kiki Schirr  is a cofounder of the fitness app  Fittr , and also does the company’s marketing.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Companies] Choosing the Best Big Social Networks for Publishers
    With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them. Should you use Twitter or LinkedIn? Or maybe Facebook? With 1.19
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Companies] Business Blogging as an Equalizer for Small and Medium Businesses
    Especially when you have a much smaller marketing budget than larger companies. The good news is that content marketing offers smaller companies a great opportunity to market against their large competitors at a fraction of the investment. Being the small kid on the block is never easy. Often, there is no time left for blogging.
  • B2B MARKETING BLOG  |  WEDNESDAY, JUNE 24, 2015
    [Companies] “What exactly does your company do?” The Importance of USP in High-Tech Marketing
    W hat makes you stand out from the pack? What makes your customers ignore your competitors and come back to you again and again? It all starts with identifying your unique selling proposition (USP). Your USP may be your most valuable marketing asset, especially because your products and services are complex. Branding
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Companies] How to Get Free From Annoying Office Situations
    But that super confusing Google Doc your company uses to track incoming leads and assign them to sales reps? At work, some terrible situations are easier to get out of than others. That important project your boss dumps on you last minute? You probably can't wiggle your way out of that one. How to Get Free From an Office Birthday Party.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JUNE 24, 2015
    [Companies] The Cobbler’s Shoes
    How often do you conduct research for the benefit of your company rather than clients? And The post The Cobbler’s Shoes appeared first on Circle Research - B2B market research company Ever heard the saying that ‘the cobbler’s children have no shoes’? The Research agencies are a bit like that. If
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Companies] @Tom_Peters leading the 21st century employee and organization through EXCELLENCE
    Tom Peters helps us better understand the meaning behind his famous Fast Company article, “The Brand Called You” in his post. “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? BRAND YOU MISUNDERSTOOD.
  • GREAT B2B MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Companies] Can You Really Use Marketing to Shrink the B2B Sales Cycle?
    It seems at least once a week that I talk to a B2B company about how to shrink their sales […]. The post Can You Really Use Marketing to Shrink the B2B Sales Cycle? appeared first on Great B2B Marketing. B2B Sales Sales Cycle Sales Model B2B sales cycle
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Companies] Does Modern B2B Lead Generation Really Work?
    Doing so enables your company to collect information on potential buyers in order to nurture them toward becoming a customer. According to a benchmark study by Marketo , companies with mature lead generation practices achieve better sales productivity and higher revenue growth. You may need a lead generation mindset change. Conclusion.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 24, 2015
    [Companies] 5 Things To Consider When Writing Content For Your Website
    Here are 5 things to consider when writing content for your website: Tone: Too many websites are all about ‘the company’, when in fact your website should be focused on the user, their needs and how you can solve their problems. Your website’s purpose is to educate the user on what you can offer them, and convert them into customers, right?
  • BIZNOLOGY  |  WEDNESDAY, JUNE 24, 2015
    [Companies] 4 Non-measurable actions every business should take
    This raises awareness about your company and also puts a face with a business name, building trust and better recall among customers. The basis of any business is making money. No matter what secondary motivations a business owner may have, the first goal is always to bring in enough revenue to stay afloat and hopefully prosper. Yes, it can.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 24, 2015
    [Companies] Search & Explore: What Instagram New Features Mean for Businesses
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. What are the Instagram new features in Search and Explore, why is Instagram releasing them, and what do these new features mean for businesses? It has remained a completely separately entity […].
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Companies] Solid Identity Data – Unlocking the Secret to Higher Marketing ROI
    Questions like these highlight why it’s important for us to identify customers and prospects as best we can the moment they show interest in our product, service, or company. Author: Joe Ariganello It’s your biggest time of the year. The super bowl for your industry, and you and your team are firing on all cylinders. Wrong. You wait.
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 24, 2015
    [Companies] From “Truffle Pig” to the Content Scientist: New Marketing News & Trends
    Gone are the days of “if you build it they will come.”   Content scientists carefully prepare each element of a marketing program, message, format, channel, audience before they mix it all together and deliver the perfect combination that will be easily found by those that matter to their company’s bottom line. They know conversions.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Companies] 3 Ways to Make FOMO Work for Your Ecommerce Company
    We’ve seen several popular ecommerce companies implement new and ingenious ways to encourage sales, simply by pointing out how close buyers may be to missing out on great deals. Under the photo, the company warns that a limited amount is still available. Fear of missing out, or FoMO, is a very real emotion that has gripped the world.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 24, 2015
    [Companies] Big Data Can Help Your Email Deliverability
    Credit card issuer – only if they purchased something from your company. First of all, make sure you update all databases within your company, or create a master database with the information. It has been almost a year since CASL, the Canadian Anti-Spam Law, went into force. Here’s the data you need to capture and store: 1. Box. 2.
  • LEADERSHIP  |  TUESDAY, JUNE 23, 2015
    [Companies] Is Your Customer in the Driving Seat?
    They decide to go with a company they can trust the most.  If you have a strong funnel that filters only leads (not just inquiries but real leads) from marketing to sales, as well as a strong lead nurturing program, that is your solid foundation. They have large, medium and small companies as their customers. Accept the change.
  • CRIMSON MARKETING  |  TUESDAY, JUNE 23, 2015
    [Companies] Jackie Yeaney, Red Hat’s EVP Strategy & Marketing: Mad Men No More— How Marketing Has Changed
    The number of people within a company involved with the decision making process is (growing exponentially), so we can’t just go to a CIO,” says Jackie, noting the increased complexity of account-based marketing. Marketing tactics have evolved from a creativity-driven, “push” approach to a customer-driven “pull” paradigm. Shiny, Happy People.
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Companies] How to Find Your Brand's Voice [SlideShare]
    Yet for some reason, this is the voice we often hear from companies. The other day I emailed my husband at work to check in on what was for dinner. His response? "To ensure optimal nutrients, I'm going to prepare a ground Bos taurus paired with Peruvian onion circles, blanched lettuce, and thick-cut Sus scrofa domesticus on a brioche.".
  • FATHOM  |  TUESDAY, JUNE 23, 2015
    [Companies] Thank-You Notes: One Champion’s Secret to Sales
    So, if you want to make more sales for your company—in whatever role you have—write thank-you notes. I got a lot of favorable responses to last week’s blog post about the best (worst) prospecting email I’ve ever received. Thanks for all the love, readers. Some of his students report getting one sale for every 10 thank-you notes.).
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 23, 2015
    [Companies] Open Your Eyes To Open Source
    It’s been clearly stated by industry and web standards that a modern, up-to-date website is critical for a company to stand out against competitors online. For many years, enterprise companies and large corporations alike boasted on their adaption for proprietary, paid CMS software to run their website. What is Open Source? Freedom.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 23, 2015
    [Companies] The H.E.L.P. Method For Writing Business Content
    ” Neither should you, or your company. " Of course buyers care about this content as it helps them benchmark their companies, as well as the solutions they’re considering implementing, but what good is a chest-beating blog post when it comes down to real business? Everybody wins. Let’s not foam finger point.
  • SYNECORE  |  TUESDAY, JUNE 23, 2015
    [Companies] 4 Tips to Create an About Us Page that Converts
    Include info about your Company’s Vision and Philosophy. Your About Us page is an opportunity to show your audience why your company is unique. Every company has a story to tell about how, when, where, and why they got started. Company History Timeline. This does not mean that your About Us page needs to be long.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 23, 2015
    [Companies] Why You Should Reshare Your Social Media Content
    Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. One such area that can be optimized is your social media content resharing strategy. More Posts Mean More Visibility. Edgar.
  • B2B IDEAS @ WORK  |  TUESDAY, JUNE 23, 2015
    [Companies] The Secret Weapon in B2B Blogging: Historical Optimization
    will show you how historical optimization looks for a smaller company with less man power than HubSpot. First I have to tell you that I am upset with myself. For a little over a week, I have been thinking about writing this post, but haven't gotten around to it, and just a few days ago HubSpot's Pamela Vaughan stole my thunder!
  • ANNUITAS  |  TUESDAY, JUNE 23, 2015
    [Companies] Digital Relevance – An Interview with Ardath Albee
    And, in B2B, you need to gain clarity about who else is involved with the decision, as well as how they interact with each other. I’m often approached by companies that want me to just develop content. Demand generation in B2B companies can span years. There is never a shortage of marketing books to read. However, Yet matter it does.”.
  • CMO ESSENTIALS  |  TUESDAY, JUNE 23, 2015
    [Companies] Marketing Automation Integration: Ensuring Critical Connections
    In the past, companies dictated their marketing messaging, but today, the customer defines the actions and messages that marketing should execute. When marketing and sales integrate and work together, a company has closed the loop. 65% of those same companies are able to measure the close rate of marketing generated leads.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 23, 2015
    [Companies] Stay The Course With Demand Generation  
    Now this is by no means an absolute, as each persons’ company and product differ, but it certainly gives you a running start. company that is not running a pilot program quarterly is a company that is not optimizing. If it works for your company then it is the right path to attain all your goals. Bertram Lance).
  • BIZNOLOGY  |  TUESDAY, JUNE 23, 2015
    [Companies] Google has carnal knowledge of social
    While this surely has benefits for you when it comes to your site’s search engine optimization (SEO) and your company’s search engine marketing campaigns, it really comes to its own depth in Google Analytics. Twitter and Google have made amends. In the past, this was not the case. This is no longer the case. Like this post?
  • VIEWPOINT  |  TUESDAY, JUNE 23, 2015
    [Companies] Most Market Share Battles Are Lost, Not Won
    Casey Stengel said, “ Most ball games are lost not won ,” and his comment seems appropriate for most marketers’ efforts in B2B companies. The four salespeople are happy to report to the company president, who admittedly dislikes spending even 5% of his time on sales. No brainer right? That is, if anyone knew about the product.
  • WEBBIQUITY  |  TUESDAY, JUNE 23, 2015
    [Companies] 21 Spectacular SEO and Search Marketing Stats and Facts
    As the company’s iconic slogan went, “When you’re number two, you try harder.” Lead generation (cited by 61% of corporate marketers) and Web site traffic (57%) are the top SEO objectives for marketers at enterprise companies in 2015. Social may be sexy, but search still pays the bills. eMarketer ). seconds.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 22, 2015
    [Companies] Tealium Grows from Tag Manager to Customer Data Platform
    This is one benefit of the company’s tag management legacy, where real-time execution is required. It took me an embarrassingly long time to recognize why Tealium ’s AudienceStream is just a bit odd. So it’s perfectly natural for AudienceStream to offer precise control over which attributes are sent to which systems in which situations.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Companies] How Marketers Can Get Their Content Listed in the Upcoming Apple News App
    In the example of our agency , we will have one section for the podcast network and one section for the company blog. (I will probably get more complex than this and break out each series into its own section of a “Podcast” channel, but for the purposes of this demo, it’ll work fine.). Enter Your Publisher Information. Do that here. Content
  • EMAGINE B2B BLOG  |  MONDAY, JUNE 22, 2015
    [Companies] How To Find (and Remove) Bad Backlinks
    In addition to these tools, if you know of any links your company has purchased in the past, add those to your list! 2. While backlink building and removing is not the most exciting SEO topic, it is definitely a crucial and oftentimes complicated one. As a general rule of thumb, you should try at least 2 times to contact them yourself. 5.
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