• CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 30, 2014
    [Companies] Wise.io Provides Another Choice for Automated Predictive Modeling
    Many predictive modeling systems, especially for B2B lead scoring, supplement the client’s data with company and individual information they gather themselves from sources like social networks, Web sites, job boards, and government files. The company was launched in 2013 and has some modest venture funding (published figures range from $2.5
  • VIDYARD  |  THURSDAY, OCTOBER 30, 2014
    [Companies] Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award
    Since starting Vidyard as a university project, Litt and Galloway have innovated on their original idea to make the company a top provider of video marketing, video analytics and video management solutions that help small businesses, large enterprises and Fortune 1000 companies maximize the impact of online video. About Vidyard.
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Companies] Ad Retargeting: It’s About Context, Relevance & Value
    Retargeting tracks the users who visit a company’s website and displays the brand’s retargeted ads to these users when they subsequently visit other sites online. By doing so, ad retargeting connects users with the company’s message multiple times, not just once, increasing conversion rates. But how does ad retargeting work?
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Companies] Replace Your Banner Ads With Baby Animals [Free Chrome Extension]
    They''re all over the web, barraging you to buy buy buy from a company you''ve never heard of while you''re just trying to enjoy the few minutes a day you get to sit down and read your favorite media site. 'You know what''s really annoying? Irrelevant, untargeted banner ads. You know what''s less annoying? Baby animals. Kittens Awesome, huh?
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 30, 2014
    [Companies] Ifbyphone Makes Built in Chicago’s Top 100 Digital Companies List
    'For the third year in a row, Ifbyphone has made the list for Built in Chicago’s Top 100 Digital Companies in Chicago ! The list includes companies in many sectors: software, agency, e-commerce, and more, and we’re proud to be among them as a digital company in Chicago who is dedicated to moving and growing fast. General
  • REVENUE JOURNAL  |  THURSDAY, OCTOBER 30, 2014
    [Companies] Are you an ember?
    The passionate people get discouraged and take their energy to another company. The embers remain, until the whole company is populated with embers. Or, if the owner doesn’t want to sell, the flame company will just start consuming the ember company’s marketshare. ve recently added a new one: I don’t work with embers.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Companies] Something Spooky Is Stunting Your Success: The 7 Growth-Killing Ghouls of the #Funnelpocalypse
    You see, there are monsters inside every company. These demons will kill your company''s growth. To protect us all, I created a guide to help you find and stop these seven ghouls before they kill your company''s growth. 'October in Boston is extraordinary. Monsters everywhere! Foul creatures in our very funnels. Ignore it.
  • AVITAGE  |  THURSDAY, OCTOBER 30, 2014
    [Companies] Why Content Creation Isn’t Everyone’s Job
    The problem with the traditional production approach manifests itself in enterprise organizations, especially for companies committed to relevant, useful, educational content, delivered in a “multi-channel” manner that requires many different formats, as a Scale/Cost problem. It’s a short post, I suggest you read it.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Companies] Jeff Ogden of Find New Customers is one of the best writers in America!
    'If everyone thinks Jeff Ogden of Find New Customers is a world-class writer, why does one part of one company say no? And when you have written white papers for leading companies like Marketo , Silverpop and Genius.com, you are doing something right. HubSpot Verified account ? HubSpot. The world needs great writers. Write on! :).
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Companies] Turning Website Visitors into Leads
    Your website still represents your brand and who you are as a company, but it also needs to inform and educate buyers and help provide the sales team with insight into what these buyers are looking for. JANELLE : That’s because there’s so many people that care deeply about your company website. JANELLE : Thank you. Bring it up.
  • ANNUITAS  |  THURSDAY, OCTOBER 30, 2014
    [Companies] Why Cost Per Lead Can Be a Bad Metric
    About 15 years ago I was leading a business unit marketing group for a software company. They were quick to respond with comparisons to other software companies and how this was a good CPL as compared with our competitors. 'A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 30, 2014
    [Companies] “Up” your game in crisis management
    The ones that have worked out the best had less to do with the actual crisis and a lot more to do with the company’s plan for crisis management. Whatever industry you are in, no matter what your company’s size, here are the three things that you have to do in any crisis: Fess up. I’m old.) Clean up. Wise up.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Companies] How I Grew GE by 242% in just 12 months and why my replacement failed
    Now I’m a marketing expert who runs Find New Customers , a Tampa-based demand generation agency and we help companies develop world-class marketing programs. While I was there, I noticed the company was losing ground with General Electric. I’d love to hear from anyone about their experience with that company then.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 30, 2014
    [Companies] This is the week that was: Getting inside the head of a B2B buyer
    It’s not unusual for the lines between what the big tech companies do to blur. 'As the clocks go back we sacrificed our extra hour in bed to write a blog post that gathers the best of the best in marketing this week. Enjoy. Slideshare of the week. As marketers we are all in the business of getting people to say ‘yes’. Watch this space.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 30, 2014
    [Companies] Takeaways from 2014 PRSA International Conference
    Every company should have a media crisis strategy. Of course, you never know exactly what your company’s crisis will be, but establishing a crisis management team, identifying key audiences, creating a media statement template and conducting media spokesperson training are all elements that encourage better preparedness.
  • CMO ESSENTIALS  |  THURSDAY, OCTOBER 30, 2014
    [Companies] Sales Enablement Technologies: Some Things Old, Some Things New
    'While many enterprise technologies are procured by a single line of business, with the explicit goal of improving that individual unit’s efficiency or output, some enabling tech tools can benefit multiple fiefdoms within a company. These technologies are therefore worth procuring with an aspiration of shared benefits…and shared budget.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Companies] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    Case in point, a well-known technology company (it shall remain nameless here) has 37 hyperlinks on the home page. 'How do you get a seat at the table when nobody’s officially invited you to pull up a chair? Don’t take my word for it; according to a B2B Technology Marketing study , 90% of marketers agree this is so. Know Who They Are.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Companies] 7 Current Design Trends Every Marketer Should Know
    Web graphics are now about creating emotional connections and telling a story through content -- this feature spearheads the beginning of a company’s “story." Whether they are educational, product-orientated, or culture-based, custom illustrations are can be a central design tactic for some companies. 1) Flat Design . 5)  Grid Design .
  • SYNECORE  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] Leverage Web Analytics to Determine Lead Generation Goals
    ll be using an example company to illustrate the calculations that go into each step in the development of a monthly lead generation goal. Every company should have monthly revenue goals established to ensure continuous success and growth. Example Company: Monthly Revenue Goal = $100,000. Example Company: Avg. 20 = 20%.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] Twitter’s new mega-partnership has interesting implications
    My company XYZ just made an announcement. This is not just about watching for a company’s name mentioned in Twitter, or analyzing sentiment, the companies said. The goal is to help companies make business decisions by mining Twitter. My company XYZ just made an announcement. It beat Jeopardy, remember?
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    For the most part, companies rely on instinct and, perhaps, lead scoring via marketing automation. recent study found that 44% of companies using marketing automation have also implemented lead scoring. HS) What makes a company a good fit for predictive analytics? Which are the companies most likely to see real ROI?
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It
    Making an impact on your company’s bottom line is. 'Phone leads drive business. Studies show that inbound calls often convert to revenue 10 to 15 times more frequently than web leads, making them the lead type sales managers want most. It’s why marketers are spending $68 billion annually on ads to generate those sought-after calls.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    Sometimes a partnership with an agency is the only way to accomplish the marketing goals your company has established. Don’t fret if you don’t think your company fits into one of the five molds. Brand journalism isn’t just restricted to established content powerhouses like Cisco, Intel, and Microsoft. 2) The New Media Content Model.
  • ENGAGE  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] Why the Best Marketers Ask If You Want Fries with That
    The best companies are putting customer-centricity at the core of their business philosophy. But if there’s one thing that hasn’t changed about marketing, despite ceaseless advances in technology, it’s this: Marketers are still challenged to connect with real, live human beings. And apparently, I’m not alone in my thinking.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Despite social media’s ubiquity and adoption by people, there are a lot of B2B companies that have not done much to leverage its power. lot of companies want to avoid the “ready, fire, aim” approach to social media. The fish will appreciate it, but there won’t be much return for your company. Avoiding "Ready, Fire, Aim".
  • VIRALLY BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] Is there a skills gap in the boardroom?
    Previously for these business owners we had call calling teams and trade shows and the company brochure. It was all about the numbers game, get your company in front of as many people as possible so they knew who you were and what product or service you provided. That is how it worked for years and it did work, hard work but it worked.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] A Simple Strategy to Increase Win Rates
    If you''re only well connected to one or two people at a company, you''re vulnerable if something happens to them. 'What would it take for you to double or even triple your win rates? According to LinkedIn research, you have a significantly better chance of closing sales when you have multiple connections within a single account. Not exactly.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] Link Building Tips: Part 2- Strategies For Your B2B
    Once you understand how search engines evaluate links, the next step is to figure out which link building strategies would work best for your B2B company. 'Search engines evaluate the links pointing to your site to determine its trustworthiness, authority, and popularity. Link building is far from being “dead”. Let us know! LinkBuilding SEO
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] 8 out of 10 Marketers Fail to do Buyer Personas
    think the main reason is that company’s lack the training and don’t know how to conduct a quality buyer persona. 'The Content Marketing Institute says that Buyer Personas are one of the most overlooked areas of marketing today, with 8 out of 10 getting a failure grade. Nor do they know how to document the findings.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] UPS B2B Purchasing Insights Very Enlightening
    Industrial distribution was once dominated by family owned companies built on personal relationships. 'UPS recently released a study they did on the behaviors, preferences and perceptions of industrial supplier performance. The UPS study surveyed 1501 online. Annual spends ranged from under $50,000 to over $250,000. Are you still with me?
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    The Daily “Get it Done” Dilemma: I lead up a very small content team at a B2B tech company. The Hustle to Cut the Hassle: One content marketing challenge I faced in my career was aligning all our company’s marketing strategies and presenting them in a localized and visual manner.  'Do you have content marketing street cred?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] 7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads
    Suppress those leads who haven''t opened an email in over a year, in over six months, or even in over three months, depending on your company''s sales cycle. If your target audience is insurance companies, you won''t want to send emails to companies in real estate or other non-related industries. 5) The Persona Suppression List.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] Accomplish More, Stress Less – Five Ways to Be More Productive
    Many large companies have discovered how much they can get done with how little, and are unlikely to relax demands much even in an improving employment climate. 'If there’s one universal truth in business today, it’s that everyone is busy. This is what drives people to try to multitask (even though it’s not possible ).
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] How to Future-Proof Your Content Marketing Strategy
    You might be tempted to try to capitalize on Upworthy’s success by labeling the post something like, “This Company Was Nearly Bankrupt. Want to See How X Company Boosted Profits by 150% and Avoided Bankruptcy?”. The Unexpected Ways X Company Boosted Profits by 150% and Beat Bankruptcy”. Content is a long-term game. 
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 29, 2014
    [Companies] The Benefits of Marketing Automation for Sales: Use Email to Shorten the Sales Cycle
    According to Bulldog Solutions , companies that invest in marketing automation solutions see 70% faster sales cycle times. 'Marketing automation is a powerful way to build stronger relationships with customers – and to do it faster and more effectively than manual processes ever could.  Better Visibility and Shorter Sales Cycles.
  • VIDYARD  |  TUESDAY, OCTOBER 28, 2014
    [Companies] Why Views Don’t Count: Video Metrics that Actually Measure Success
    If that’s the case, then it’s time to widen the scope from vanity metrics to a few, targeted metrics that relate directly to your company’s goals for video. 'So you’ve created a video, shared it online, sat back, and watched the views climb. Success, right? Not Not so fast. If views Set Goals and Define Success First. Building contact lists.
  • 3D2B  |  TUESDAY, OCTOBER 28, 2014
    [Companies] What’s the ROI of Outsourcing B2B Telemarketing Services?
    If the company already has an inside sales department, it may add telemarketing to their responsibilities. Hiring a Telemarketing Firm Hiring a B2B telemarketing company can solve these problems. 'Like most B2B marketers, you probably agree that the most successful way to create qualified leads is by using a human touch. Read more.
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 28, 2014
    [Companies] 6 Ways Competitive Analysis Benefits Your B2B Marketing
    Mature with larger companies acquiring smaller businesses? We’ve worked with hundreds of companies to do the research and analysis, provide new marketing insights and written plans that become our clients’ marketing road maps to more growth and success. Identify what kind of marketplace your business competes in. Not doing?
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Companies] Your Strategy for Managing High Call Volumes During the Holiday Season with an Integrated Virtual Call Center
    However, not all companies have the physical space, hardware, or budget to support such large call centers. With rising call volumes before and after the holidays, companies need a way to handle all of these inbound calls. 'With the holiday season rapidly approaching, the job market is seeing the yearly surge of seasonal hiring.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Companies] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    Salesforce is a B2B company worth highlighting for their impactful Twitter profile. This company does an exceptional job of engaging their target audience with a balance between personal and promotional tweets. B2B company that does a great job of this is  Intel. Kim K.’s online million followers on Twitter , 20.3
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Companies] The dashboard has finally been perfected
    LinkedIn Company. never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. But that’s not enough. And then there’s Cyfe.
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Companies] Online Ad Spend: Still Rising, Trending Mobile & Social
    billion, as the company generated a quarterly profit of $791 million, much of this (roughly 62%) coming from mobile ads. 'They just keep going up and up. That’s the takeaway from the recently released 2014 Internet Advertising Revenue Half-Year (HY) Report from IAB, which shows Internet advertising revenues in the US totaling $23.1 Takeaway.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 28, 2014
    [Companies] The Time I was a Featured Guest on Hubspot TV
    And now I know even more about marketing   than I did back then and I’m the President of Find New Customers, the nicest BtoB marketing company on Earth, now based in Tampa. If I can help a company in Russia with marketing, I bet I can help your company too. Did you know this blog has been written since 12/15/2005?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Companies] 4 Content Marketing Productivity Killers
    Every company is organized differently. 'Author: Dayna Rothman Being a content marketer is hard. know that first hand! Plus, content creation can be a manual and creative process that simply takes time. In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1.
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 28, 2014
    [Companies] Are you Ready to Fall Back? Making the most of the last weeks of 2014
    Ellen Valentine is a Strategic Marketing Evangelist for Silverpop , an IBM Company. She has more than 20 years of experience as vice president of marketing/CMO for a number of technology companies. This November 2nd, I’m certainly excited to get an extra hour. Much remains to be done in the last eight weeks of the year.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Companies] Ready for Events That Work?
    Lunches are great for prospects and I think you can get away with a reasonably competent speaker from your company. 'I’ve got just three words for you: Breakfast. Lunch. Dinner. That’s right, the meals you need to eat anyway can be big lead and revenue tools when you invite a few prospects or clients along. More on that later. mean it.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Companies] Survey Says: Variety Paves the Marketer’s Path
    I was a dancer and actor in a theatre company.”. 'The path to becoming a marketer is often circuitous, wending its way through career stints, starts and stops. For example: “I was a graphic designer for a newspaper.”. I was a ghost writer and research assistant.”. A park ranger who told stories.”. Lawyer.”. Our study wasn’t scientific.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Companies] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    find a company, one that fits my profile, and I add two decision makers, a middle manager, and a few non-decision makers on LinkedIn and Twitter. My The next step is to like their company LinkedIn page, add their company Twitter handle, and like their Facebook page. (Yes, 'OK, I’ll admit it. My bad.). ” Say what? Who
  • AVITAGE  |  MONDAY, OCTOBER 27, 2014
    [Companies] Shift from Repository to Content, Communication and Collaboration Ecosystem
    In our small company we have identified 18 content repositories. 'People responsible for sales and channel enablement, marketing and content operations, or supporting groups that use content, face many challenges. We have identified a solvable challenge that immediately improves productivity, efficiency, and, most of all, business outcomes.
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Companies] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    Find out what drives their passion: I’d like to share an example of a company called Juniper Networks that specializes in data centre architecture. As influential bloggers turned their attention to the campaign, the company started gaining access to the social connections of these influencers. As I passed St. We became friends.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Companies] Moneyball for Sales & Marketing
    companies? companies to watch. And learn why Alcatel, Genesys, Fuji Chemical, and 500 other global companies use KnowledgeTree to get insight into. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. And with a smaller set of fans comes. sport.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Companies] Improving ROI with Marketing Optimization
    The company owns its own media channels, such as its website and outbound direct marketing. Many companies routinely. By 2014, companies that develop an IMM strategy will deliver a 50. A major US insurance company achieved a 12 percent increase in revenue, a 52 percent increase in earnings, and saved more than $4 million a year.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Companies] Start engaging from the first click in the Customer Journey
    marketing success for both our companies and our customers. Companies can implement BlueConic immediately, using existing content and offers — simply putting them to. VP of direct marketing systems for a multinational bank1 Currently, companies are hard-pressed to follow the customer journey, let alone understand it. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. company’s stories come alive. The richer experience will set your company apart. time zones, communicating important company-wide or. to be seen around the whole company. Belong In Every Content.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Companies] Advanced Keyword Research Strategies
    The solution for these companies is to develop a deep keyword and key phrase research strategy. The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. This white paper outlines how
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Companies] How to Give Negative Feedback Without Sounding Like a Jerk
    At the end of the day, if we can’t figure out how to give constructive feedback, our companies will never grow. If that means touching base right after a meeting or syncing up two days later, so be it -- just make sure your feedback isn’t dictated by your company’s review cycle. Looks like tough love works after all. Seize the Moment.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 27, 2014
    [Companies] 7 Tips to a Stellar Welcome Email
    Send a welcome email immediately When someone new signs up for your email list , they are actively seeking more information about your company. Whether that call to action is in the form of activating an offer, updating email preferences or clicking a link to learn more about your company, you want to keep it simple. Tiffany & Co.:
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Companies] Boo! Stop Scaring Your Customers Away with Bad Customer Service
    But according to InsideSales, 55% of top companies don’t respond to web leads…despite the fact that 71% of online shoppers expect assistance within five minutes. 'This time of year, being scared is generally a good thing. Haunted houses, scary movies, ghost tours: a good fright is what everyone is after…unless you’re running a business.
  • EMAGAZINE B2B BLOG  |  MONDAY, OCTOBER 27, 2014
    [Companies] Link Building Tips: Part 1- How Does Google Evaluate Links?
    Once you have a good understanding of how links are evaluated and how they affect rankings, you’re in a better position to create a long-term, effective link building strategy for your B2B company. 'Sure, you’ve heard about link building before. But what does that actually mean? Think of a link to your website like a vote for your website.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Companies] The Importance of a Good Leadership page – Rob and Deploy Ideas
    I’ve been talking with a cool company called Conversant Media. He also served as President of North America for Catalina Marketing Services, providing behavioral insights, database marketing and Internet solutions to key Fortune 1000 companies. It’s at the top of this blog now. Take a look at their Leadership page.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Companies] To Prefer or Not to Prefer: You Must Ask The Question
    Recently I spoke with a company that insisted they were successfully implementing the “ conversations, not campaigns ” approach with their customers. 'Author: Letty Ernst Admittedly, I am a salesperson for Marketing Software, but I’m also a consumer just like you, so I have a feel for what works and what doesn’t on the internet. Yes, or no.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Companies] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Let your profile reflect who you are or your company’s persona. Use your name or your company’s name for a professional look. 'Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. Your Profile. 1.Tune up your profile. Your Connections.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Companies] Is there a “content pattern” that builds a brand?
    This is content that gets people involved and helps them connect to you and your company when they need you most. In this content series, the company teaches techniques that will help a customer use its products better. This is content that gets people involved and helps them connect to you and your company when they need you most.
  • MARKETING ACTION  |  MONDAY, OCTOBER 27, 2014
    [Companies] LEGO Education North America Builds a Winning Strategy Using Marketing Automation
    It was designed for smaller companies just getting started, and it served its purpose for a period of time. LEO: Since adoption, what has changed for your company? BRANDEE: Our company hasn’t yet implemented a full CRM that’s integrated with Act-On, so I’m very excited that we’re going to be doing that in the upcoming year.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [Companies] 10 Ways to Optimize Your Lead Conversion Rate
    ve seen companies spend most of their budget getting people to raise their hands but not enough toward progression. Let your entire company know you’re past conversion rates and current outcomes. You can make a huge impact by focusing first on creating an Ideal Customer Profile (company-wide, for each product, service or solution).
  • VIDYARD  |  SUNDAY, OCTOBER 26, 2014
    [Companies] The Secrets to Delivering Tissue-Worthy, Emotional Marketing Videos
    or “c’mon, we’re a B2B company, do we really need to get all mushy”, the answer is yes and also yes. 'Emotions. You know you need them. You know they help drive action. You know video is a great way to bring them out. But how the heck do you actually do it? And which emotions are you looking to arouse, anyway? Hold up a minute. Kidding.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Companies] 5 Tips For Maximizing Your Video Marketing
    This makes them perfect for ads, product explainers, brand or company stories, profiles, personal messages, and internal or external office communications. 'Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. He loves analyzing marketing data and building strategic and tactical plans. million words.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 25, 2014
    [Companies] Jeff Ogden of Find New Customers is a Notre Dame grad
    ” On Monday, I will be back as President of Find New Customers , where I help companies like yours improve marketing to deliver more Mr. Right Nows to your salespeople, so they have good prospects to close. 'You can get a four year degree from any school. Only Notre Dame hands out 20 year degrees. I’m divorced.”
  • HUBSPOT  |  SATURDAY, OCTOBER 25, 2014
    [Companies] How to Lead Your Team Through a Crisis
    The majority of our customers were young internet companies. News stories appeared heralding the company’s imminent demise. Was the company going to fail? Don’t sweep the challenges the company is facing under the rug -- that will only create mistrust among your direct reports. Morale was at an all-time low.
  • FATHOM  |  FRIDAY, OCTOBER 24, 2014
    [Companies] Manufacturing Team Solders for Kids!
    B2B / Technology Company News Nonprofits non-profit volunteer '    . Earlier this week the manufacturing team at Fathom spent several hours working with the RePlay for Kids organization, learning how to solder. Our goal was to repurpose toys for children with disabilities, who need custom controls to play with their battery-powered toys.
  • SYNECORE  |  FRIDAY, OCTOBER 24, 2014
    [Companies] Utilizing Lead Nurturing to Convert Leads into Customers
    The problem many companies face when attempting to successfully nurture their lead database is how to put it all together. Sounds pretty great, right? It also has the benefit of being true. For example, your business may have trouble understanding how to generate qualified leads through your online channels. Premium Content Offers. Takeaway.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 24, 2014
    [Companies] 4 Surprising Ways B2B Marketing Campaigns Benefit Business
    They want others to know the company where they put in so many hours. 'When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. That has big benefits. Here are four surprising ways marketing campaigns benefit your business. love this phrase. ). The business owner gets invigorated, motivated and excited.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Companies] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    Users can drill further into each record to see more customer and company information including previous interactions, products owned, and won or lost deals. The company information is assembled from internal and external sources using SalesPredict’s own matching methods, so results are not at the mercy of data quality within the CRM.
  • THE ROI GUY  |  FRIDAY, OCTOBER 24, 2014
    [Companies] The new ABCs of Selling: Always Be Challenging!
    Unfortunately too many companies are using outdated product pitches when trying to reach prospects, providing negative value-add to the engagement A new study by The Economist bears this out; with 71% of business execs saying content from companies turns them off when it seemed more like a sales pitch than valuable information.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 24, 2014
    [Companies] Feature Friday: Customizing Your Account
    After all, we strive to be the easiest company you’ll work with! From your company name to the emails kept on file, Ifbyphone makes it easy to customize your account. 'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). General
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Companies] 12 Images You Should Share on Social Media
    Post photos of your staff volunteering or your company sponsoring a local event or team to show your community involvement. San Francisco-based company, BloomThat, delivers flowers in a snap. Humor is a great way to demonstrate a company’s personality — and to get people to share, which is free publicity! Customer photos.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 24, 2014
    [Companies] 4 AdWeek marketing lessons for small businesses
    Representatives from Facebook, Yahoo, and major-media publisher Condé Nast were all on hand to talk about upcoming initiatives and success stories at their companies. What marketing lessons have you picked up from larger companies? Lesson #1: Expand Your Audience. Lesson #2: Set Goals. Lesson #3: Take Advantage of Even Playing Fields.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Companies] The Best White Paper on B2B Demand Generation Ever Written!
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Business Strategy , Demand Generation , Demand Generation Manager , Find New Customers , Florida , Management best practices , Marketing , Marketing Automation. More and more people are finding this blog each and every day. Thank you so much!
  • LEADERSHIP  |  FRIDAY, OCTOBER 24, 2014
    [Companies] Interesting Infographics: What Makes a B2B Marketer Happy at Work?
    pride in the company and its values (50%). 'Are you  happy at work and if so, does that translate into increased productivity, results and success? Research by the economists with the University of Warwick in the UK and a German University revealed that there is a correlation between happiness and higher productivity. work/life balance (38%).
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 24, 2014
    [Companies] How to Define Market Needs to Align Content Effectively
    Perhaps that’s why market research shows companies using customer analytics grow their average customer lifetime value by 7.6% year-over-year, while companies without such analytics average a decline of 4.3% 'Why is it important to clearly define market needs, interests and pain points? and your content, in particular ? year over year.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Companies] Google Unveils 'Inbox,' a New App to Change How You Manage Email
    Gmail automatically pulls in the logo used on your company''s Google+ Page in the Promo Bundle -- as long as you have the Google+ Related Pages Widget enabled. 'Remember when Gmail unveiled the new inbox tabs layout ? Marketers freaked out. Well, Google''s ready to tug on our marketing heartstrings again. How to Get ''Inbox''. Ahh, the inbox.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 24, 2014
    [Companies] Getting Down to Business: Nurturing Leads
    In the past, I had a business where I was the primary sales rep, and I worked as a sales rep for other companies. LAUGHTER] You’re saying is a lead is somebody that knows or is aware of your company, and has a need for that service. AARON :       And some other companies can have a shorter cycle, maybe three months or so.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 23, 2014
    [Companies] The Buyer’s Journey: How Can Marketers Deliver a First Class Trip?
    'Editor’s Note : Today’s post comes courtesy of Julie Wingerter, partner marketing manager at SnapApp , a content marketing platform used by companies to easily create interactive content to generate leads and drive revenue. And what about all of the noise as more and more companies produce content?
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Companies] Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]
    In this Moneyball for Marketing podcast, Jeff Spicer, VP of Digital Marketing at leading visualization software company VMWare, addresses the trials, trends and tools of B2B product marketing. Jeff Spicer is the Vice President of Digital Marketing at VMware , the leading visualization software company. Podcasts Product Marketing
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 23, 2014
    [Companies] Case Study Copywriters: Juggle More for Your Clients
    tech company would likely want a different look than a wellness coach. 'When we want to stock our kitchen, our family shops at three different grocery stores. We visit one store for seafood and organics, another for the kind of tortellini my son likes, and another for our favorite brand of salsa. High maintenance? Probably. case studies).
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Companies] 5 Steps to Build a Community of Engaging Fans through Social Media
    Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. 'This is a sponsored post written by me on behalf of Full Tilt. All opinions are 100% mine. Social Media Community Building
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Companies] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    For your current company, for yourself, for your clients? We do it all the time at our own company. 'When you sign into LinkedIn every morning, what do you see? You see that flag icon in the upper right-hand corner of the site (unless you’re on mobile, in which case it’s on the left-hand side), and it’s red. 2) You’re not doing enough.
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [Companies] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    'I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Companies] Are you tired of playing Google’s game?
    Many companies rely on Google as a major part of their marketing pie. Or a company may have a newsletter and collect signups, but only send it out when they have something to promote. know of many companies that see a huge uptick in site visits and social media mentions every time their newsletter hits the virtual streets.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Companies] Sorry Toto. We’re not in NYC any more.
    Sad but my long marriage is over and Find New Customers, the nicest company in B2B marketing is now based in Tampa/St. And many Tampa area companies could use help with marketing, except ConnectWise , which is probably the best marketing company in Tampa. The rest of you  Tampa Bay companies suck at marketing. Do it now!
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Companies] 43 Bright Ideas for Promoting Your Lead Gen Content
    10) Post a link to the content on your Company Page. Emailing segments of your current database will not only increase their engagement with your company, it will also generate new leads through the sharing power of your database. This is a great way to reengage people who are already interested in your company. Social Media.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Companies] Semantic Search: Keyword Choices and Relevancy
    You shall know a word by the company it keeps” – John Rupert Firth , linguistics professor. 'Have you read the recent SearchMetrics ranking factors survey? SEO experts Marcus Tober, Dr. Leonhard Hennig, and Daniel Furch are back with another edition of ranking correlations and ranking factors in the 2014 Ranking Factors Study. Page B.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Companies] Semantic Search: Keyword Choices and Relevancy
    You shall know a word by the company it keeps” – John Rupert Firth , linguistics professor. 'Have you read the recent SearchMetrics ranking factors survey? SEO experts Marcus Tober, Dr. Leonhard Hennig, and Daniel Furch are back with another edition of ranking correlations and ranking factors in the 2014 Ranking Factors Study. Page B.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Companies] The Un-Tapped Value of Employee Social Capital
    Let’s forget the public giants, Facebook and Twitter, for a moment and focus on the social media technologies that connect employees of large companies to each other, inside the company. What company does not want that? But, to do all of that, we need support in the form of technology, training, and trust from our company.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Companies] What Do Fashion and Marketing Have in Common?
    According to Paul Greenberg, author and customer relationship management expert, customer engagement is defined as: “The ongoing interactions between company and customer, offered by the company, chosen by the customer.”. 'Attended a marketing conference lately? Let’s take a closer look. Simplicity. Engagement. It’s dazzling! license.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Companies] What Do Fashion and Marketing Have in Common?
    According to Paul Greenberg, author and customer relationship management expert, customer engagement is defined as: “The ongoing interactions between company and customer, offered by the company, chosen by the customer.”. 'Attended a marketing conference lately? Let’s take a closer look. Simplicity. Engagement. It’s dazzling! license.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Companies] 5 tips to amplify your YouTube video and get more views
    Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . 'We all want our videos to go viral on the Internet, don''t we? But fear not, there is hope for your video. Especially if your content is good. link].
  • VIDYARD  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle
    Tim advises giving management peace of mind by sharing case examples of other B2B companies in surrounding industries that have taken the leap and tried adding a dose of humor to their marketing. Keep the Focus off of your Company and Product. But that’s not necessarily the case. People, like you and me. His remedy? Humor.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] What Sales & Marketing Can Learn From "Tommy Boy"
    Exhibit A is the fact 94% of customers have discontinued communication with a company because they receive irrelevant messages. 'Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into pretty much everything. Stay with me.
  • 3D2B  |  WEDNESDAY, OCTOBER 22, 2014
    [Companies] The Secret of Lead Generation For the Complex Sale — Part 2
    Solutions have become more complex, and the impact of strategic product decisions on the growth or survival of companies in the next five years is larger than ever before. 'The Early Bird Gets the Lead. In my last post, The Secret of Lead Generation for the Complex Sale — Part 1 , I told a tale about two different sales approaches.
<< 1 2 3 ... 249 250 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...