KoMarketing Associates

AUGUST 27, 2019

TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

SEPTEMBER 4, 2018

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Contributed Community Activity. Community Events & Sponsorships.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

APRIL 1, 2020

This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. Community Involvement. Contact us through LinkedIn and Twitter to share your perspective.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

JUNE 25, 2019

Twitter also allows live streams with multiple hosts, and Instagram does live streaming as well. Exclusive Communities and Facebook Groups. If you are a SaaS or product-based company, consider building an exclusive gated online community or an exclusive Facebook group. Customer spotlights or interviews. Industry news coverage.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

JANUARY 30, 2018

Also highly recommended is following AJ Wilcox from B2Linked on Twitter for LinkedIn updates and trends. Twitter Ads. Finding a resource that was purely focus on Twitter was a tough task, nevertheless the platform has a subdomain that focuses on all marketing-related news, solutions, and success stories.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

JANUARY 8, 2015

Garage Journal is a community where people talk about their tools, their cars, ask questions, and share photos of what they’ve built. Support Teams & Communities. Have a support community on site? Evernote has a great community section. Twitter Search. Search Twitter for a service or product you offer.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

MARCH 10, 2021

Are you still doing Twitter B2B marketing like it’s 2018? Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. But Twitter is still a core part of most B2B social media marketing strategies. Twitter for brand awareness.

Twitter 295

Twitter B2B Marketing B2B Paid Search Agency 295

KoMarketing Associates

NOVEMBER 25, 2014

The ability to stand out amongst the masses requires regular participation, quality content and an active network in the community. In order for B2B marketers to create an effective and sustainable strategy in any social media community, here are 6 key elements. Communication. Anyone with an email address can create an account.

Social Media 120

Social Media Media Marketing & Strategy B2B 120

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. You can also promote your content on Twitter and LinkedIn to get it in front of more people.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

DECEMBER 12, 2017

She uses her role as the “content DJ” to rotate between contributed blog posts, podcasts, webinars about all things account-based for the #FlipMyFunnel community. Connect with Brianna on Twitter and LinkedIn.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

JANUARY 21, 2014

In this post, we will discuss five alternative social media advertising platforms for B2B marketers (other than Facebook) to look out for in 2014: Twitter. Twitter finally made the jump last year and offered their ad service to the public without the need for an invitation. 5% ad revenue market share in 2013. StumbleUpon.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

MARCH 30, 2017

By engaging, communicating, and interacting with your audiences on social media, marketers can create a stronger presence in their industry, whether promoting their personal brand or professional one. Each of these social media sites allows you to interact and communicate with your target audience in unique ways.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

NOVEMBER 2, 2017

This creates fun content that showcases your brand’s interaction with the community and in exchange offer participants the chance to win prizes or free products. Launched in 2015, Twitter polls allow any user to create polls and run them for a set number of days. KPMG: Global Automotive Executive 2017 survey. Employee Involvement.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

OCTOBER 4, 2016

Examples of tactics designed to improve the effectiveness of offsite-SEO and social media distribution channels may include the following: Curating and Building Relationships via Twitter. Blogger Outreach & Communications. Industry-Specific Forum & Community Participation. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

SEPTEMBER 6, 2016

The “SEO value proposition” of social media is that you get your message out to communities and individuals entrenched in an innovative online environment. You become a part of the community which understands online relationships, and that community brings forth new connections, networks, and inbound link opportunities.

Social Media 120

Social Media Marketing Budget Social Marketing Marketing Strategy 120

KoMarketing Associates

DECEMBER 27, 2017

These reports helped improve visibility in the B2B digital marketing community and nurture leads for the organization. Always feel free to reach out through Twitter , LinkedIn , Facebook , and Instagram with your comments and suggestions as well. We wish you the very best in the new year and beyond!

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Focus on being a thought leader, the community, and what you can offer your customers and those in your industry.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

KoMarketing Associates

MAY 21, 2015

There are so many new opportunities (applications, communities, articles) being released in the online marketing space that it is easy to get overwhelmed or simply off track. Contribute To The Community. Sometimes you can get re-energized by just helping others solve problems in the community. Get Reorganized.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

KoMarketing Associates

MARCH 21, 2017

My colleague, Derek, wrote in a recent post , “The “SEO value proposition” of social media is that you get your message out to communities and individuals entrenched in an innovative online environment. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter !

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

KoMarketing Associates

JUNE 23, 2016

These include number of Twitter followers, last activity, domain authority, categories and location. If you are looking to gain social visibility around an industry topic, sorting by Twitter followers might make the most sense. B2B marketers should apply filters based on their unique marketing efforts. Moz’s FollowerWonk App.

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

MAY 11, 2016

Becoming an active member of the LinkedIn community is essential to building and fostering a community, especially in the B2B world. Feel free to reach out via Twitter @KoMarketing. As a B2B marketer, and in life – relationships are everything. Bottom line: Network, network, network. Be Consistent.

Linkedin 120

Linkedin B2B Thought Leadership B2B Marketing Thought Leadership 120

KoMarketing Associates

APRIL 7, 2015

For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. on a weekday.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

JUNE 30, 2015

For Twitter, use private Twitter lists to assemble relevant information streams. This is where we have the most success supporting direct communication in link outreach. Twitter in particular is one of the simplest social media platforms for actively engaging and building network awareness.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

APRIL 2, 2019

It’s within this context that thought leadership is welcomed and rewarded by the community. Take advantage of sessions as an easy way to show your expertise on relevant topics by answering community questions. You can do this easily by clicking the Facebook or Twitter icons below the answer.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

AUGUST 15, 2013

While website reporting tools and social media applications like HootSuite provide data on referral traffic and click thru’s, Twitter also offers a free set of traffic metrics via Twitter Analytics. From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.)

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

JULY 31, 2013

The key question answered is how well content marketing initiatives resonate with targeted audiences and communities. Twitter Lists. I recommend reviewing the lists your Twitter profiles are associated with and determining whether those lists support your brand message.

Brand Identity 120

Brand Identity Branding B2B Search Engine Marketing 120

KoMarketing Associates

MARCH 13, 2018

Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Some examples we’ve had success with: Build a targeted Twitter list and actively network with profiles that are associated with targeted publications, blogs, and websites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

MARCH 6, 2013

The study shows LinkedIn is the channel used most by B2B marketers (80%), followed closely by Facebook (75%) and Twitter (74%). Additional social channels being used by marketers include YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), and Pinterest (19%).

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

KoMarketing Associates

MAY 5, 2014

Twitter came in second at 38.6 Before spending all your energy on Facebook and Twitter, however, it’s important to keep in mind the massive number of users each network has (1.56 In addition, remember your target audience and what communities are most applicable. percent “Likes” and 26.7

Social Networks 120

Social Networks Search Engine Marketing Network Marketing Social Media 120

KoMarketing Associates

MARCH 29, 2013

If you aren’t familiar with ad:tech, it’s billed as “the leading digital marketing event for marketing and technology professionals from all over the world — a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives.” Room : 3022/3024.

Paid Content 120

Paid Content Ad Exchange Mobile Advertising CMO 120

KoMarketing Associates

AUGUST 23, 2016

The concern is that posting quotes or images from other people or brands (much more acceptable on Twitter and Instagram) will not reinforce your brand and instead reinforce others. Offer the Support Your Community Needs.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

AUGUST 6, 2019

SEO link building campaigns – not only tackled through third party publications but also in coordination with industry-related blogs for guest post opportunities, forums/communities, and other applicable industry-specific website platforms. Connect with me on LinkedIn or Twitter to share your thoughts and perspective.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

AUGUST 14, 2014

LinkedIn Groups , Facebook or Google+ Communities, Twitter, and online forums or other discussion groups are an excellent way to interact with others in the space and learn what types of content they’re looking for and sharing.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

KoMarketing Associates

MAY 13, 2020

Google’s featured snippets have been a welcomed addition to the SEO community as well. Drop a comment below or let’s get a featured snippets conversation started on Twitter ! As a content marketer, I see these as empty plots of prime real estate calling my name. Have success stories or more questions?

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

MAY 21, 2013

They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. While hashtags are best known for being used in Twitter, Google+ recently improved its hashtag functionality, and Facebook has been talking about adding them for some time.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

JULY 6, 2012

You can catch Casie in the following social media communities: Twitter , LinkedIn , Google+ , etc. Amanda Berglund, who joined KoMarketing’s content team as a copywriter in June, graduated in May from Gordon College with a double major in Communication Arts and French. We’re excited to have her writing on our blog as well.

Ad Building 120

Ad Building Copywriting PPC Conference 120

KoMarketing Associates

JANUARY 16, 2014

For example, if you’re referencing an individual, link to their Twitter profile and let them know they were included in your post. Leverage Communities: Several large social networking sites host communities or groups, where users can share thoughts or communicate with others interested in a shared interest.

Promotion 120

Promotion Practices B2B Best Practices 120