Customer Experience Matrix

JULY 3, 2013

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. And community management – well, that just doesn’t have much to do with how most small businesses operate.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

MARCH 19, 2010

Socialnomics blog by Erik Qualman offers a dynamic video with 33 “salient examples and data points” about social media ROI. The company expected this to yield at least one sale which would cover the entire annual cost of the program. million in tech spending by helping users share ideas on how to solve their problems more cheaply.

Social Media 120

Social Media ROI Examples Media 120

Customer Experience Matrix

DECEMBER 19, 2011

Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ). Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

MARCH 24, 2016

To encourage input from the larger community, I’m posting it publicly on this blog. Or, at least, do a word cloud of what people are saying, either in speeches or in Twitter comments. (And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. Do you NEVER sleep?)

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

JUNE 19, 2015

Hurley's hope is that the user community will largely support itself through public forums and that service professionals such as consultants, agencies, and Web developers will fill the rest of the gap. It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

SEPTEMBER 9, 2009

This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer. marketing focus.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120