Cliff Allen on Marketing

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How to learn about social media marketing

Cliff Allen on Marketing

A lot has been written about using company blogs, Twitter, and Facebook, but It's hard to sift through all of that to develop a complete, consistent, and concise social media marketing strategy. The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". Individuals are now concerned about their "personal brand."

How to learn about social media marketing

Cliff Allen on Marketing

A lot has been written about using company blogs, Twitter, and Facebook, but It's hard to sift through all of that to develop a complete, consistent, and concise social media marketing strategy. The popularity of social networking among friends — and would-be friends — is fast becoming "social media.". Individuals are now concerned about their "personal brand."

You Are Not Building a Community

Digital B2B Marketing

The day it becomes its own community. Yes, it’s absurd, but this is how you go about building community sites. You see your site as the community when in reality, it is an initially inconsequential newcomer to an existing community. You need to recognize you are entering an existing community. Which ending will you choose for your community efforts?

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months. First, what are the benefits of having a community manager? So how do you make the leap?

3 Twitter best practices that unlock business success

grow - Practical Marketing Solutions

Here is one of the most common business inquiries I receive: “I am about to launch a (business/book/seminar) and want to use Twitter to do it. Twitter probably won’t work to help your business unless you follow three best practices first, and this is enough to stop most people in their tracks. Your Twitter audience is generally made up of “weak links.”

What You Must Know About Community Management

It's All About Revenue

by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community managers have been getting hired up. (If What is Community Management? Some people assume community managers post updates to Facebook all day.

Do I need two Twitter accounts?

grow - Practical Marketing Solutions

Do I need to have two Twitter accounts?” What is the proper balance between personal and professional outreach on Twitter? Twitter and the power to network There are so many different uses for Twitter but when it comes to business, I think at its heart, Twitter is a powerful networking tool … which is what many companies and individuals don’t understand.

How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

By Rosemary O’Neill, {grow} Community Member There are 20 months between the birthdates of my first child and my set of twins. When it comes to online community, there are strongly held opinions on all sides. They have no idea what type of community will work in your particular situation. You already have a community, whether you are participating in it or not.

Introducing Twitter Polls

MI6 Marketing Agency

On October 21st, Todd Sherman, a product manager at Twitter, announced the roll out of Twitter polls which is another signal that Twitter is back on track when it comes to product innovation. Here’s what you need to know about Twitter polls. We're rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz Coming soon!

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. You can also scan the highlights of this webinar on Twitter by reading the Storify below. We discussed a ton of ideas on how to capture ROI in social media!

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

We match the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers. Top 100 B2B Marketing Twitter Influencers. B2BMarketing: Top 100 Twitter Accounts To Follow Click To Tweet. Twitter Handle. So B2B marketers are furiously creating more content. 75.32.

Sometimes you don’t need community. Sometimes you just need a hamburger

grow - Practical Marketing Solutions

I don’t need a community and I don’t want to be part of something bigger. I don’t need human connection through Twitter. A Twitter chat? I would rather get a good deal than be part of the car wash Facebook community. In fact, I would probably NEVER join a car wash Facebook community. I don't need human connection through Twitter. Come on.

7 Reasons to Start Your Own Twitter Chat TODAY!

grow - Practical Marketing Solutions

By Aaron Lee, {grow} Community Member. What is a Twitter Chat ? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. On Twitter, however, it WORKS ! Two months ago, Post Planner decided to start our own Twitter Chat and I was assigned to work with the team to organize it from scratch. Create A Loyal Community.

The essential guide to building your business through Twitter search

grow - Practical Marketing Solutions

. Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. But if you search Twitter, the results are real-time conversations. Used effectively, Twitter search can be an essential tool for discovery and marketing research. This is your ideal Twitter community, right? I use the Twitter advanced.

Case study: Finnair puts social media community to work

grow - Practical Marketing Solutions

By {grow} Community Member Ana Silva O’Reilly . The birth of a community. The airline’s “Quality Hunters” project had a blog (qualityhunters2.com) and a Twitter account (@qualityhunters), and a vibrant social media community actually began to form around this key idea of improving air travel. Follow her on Twitter at @mrsoaroundworld.

Bring Your Community into Your Marketing

Hubspot

Instead of aiming to reach potential members or donors through expensive advertising, why not aim to partner with them and build an online community instead? You’ll create a marketing engine that continues to build on itself, especially as your audience starts sharing and talking about these opportunities within their own communities. Create a community worth joining.

The Mum Community: Top 100 Influencers

Onalytica B2B

Mums are fast becoming a powerful economic force in the economy, and a very influential community. MAPPING THE MUM COMMUNITY. We were very interested to see which influencers were driving the most conversation, so we identified the top 100 most influential Mum community accounts and blogs to see who was leading the discussions. Twitter Handle. TOPICS MUMS CARE ABOUT.

10 Ways to Say “Thank You” on Twitter

grow - Practical Marketing Solutions

by Jorge Gonzalez del Arco, {grow} Community Member. A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to me on Twitter to say “thank you” after I had shared one of his posts. Let’s be honest: people don’t say “thanks” very often on Twitter. 10 ways to say “Thank You” on Twitter.

On Twitter’s birthday: How Twitter changed my life

grow - Practical Marketing Solutions

Twitter was nearly an afterthought in those early days, an outcropping from a video service Dorsey had a hand in starting. It is no overstatement or social media hyperbole to say that Twitter has changed my life. for writing the best-selling book on Twitter , the platform has altered my path in profound ways. Twitter chatter. Twitter chats were created by the people.

Online community management is surrogacy

Biznology

Maybe it’s as simple as stating, in the Twitter bio, “from the office of…” instead of suggesting that all the words hereby tweeted are his or her own. Honestly, all of the best community managers love what they do. How long does your community manager need to know you or your company before he or she is able to speak in your voice? Sort of like cheating.

The implications for PR if Twitter goes away

Biznology

The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. To many brands, twitter is an uncontrollable firehose that can easily get away from you and turn from a promotional campaign to extreme crisis management.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

Secret Sauce for Small Business: Building Social Media Communities

Blue Focus Marketing

“Social Media Communities Empower Small Businesses&#. Twitter is an amazing place to meet interesting people and join communities. But sometimes “ amazing &# is an understatement when it comes to Twitter relationships. Craig’s understated Twitter bio begins, “ Customer service re p”, but ends with the “founder of craigslist.org&#. mnburgess.

How to Use Twitter’s New Video Response Function [Video]

Vertical Response

Twitter is one of the “OG” members of the social media landscape. These video responses could also pay huge dividends to businesses, large and small, that take the time to start integrating them into their Twitter interactions. To see how easy it is to use video responses on your Twitter mobile account, click on the Tips in 2 video below. Why, you ask?

Video 51

5 Great ideas to unleash business benefits from Twitter Lists

grow - Practical Marketing Solutions

One of the most important and powerful social media network building tools is the humble Twitter list. In fact, for many people this is the first place to go to find awesome new people for your community. Twitter Lists allow you to organize the Twitter stream so you can make sense of what might seem like chaos. Create a list for expectant parents on Twitter.

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Everything you wanted to know about Twitter Chats

grow - Practical Marketing Solutions

I’ve been very active on Twitter for about four years now and I would say the aspect that has changed the most in that time is the explosive popularity of Twitter Chats. Twitter Chats have become an important networking and sales tool. In fact, you can even make money off of Twitter chats. The idea behind a Twitter Chat is very simple. Set-up. Every Monday?

A broken heart for the social media community

grow - Practical Marketing Solutions

Trey was one of my first mentors on the social web and I tell part of our story in my book The Tao Of Twitter … I also use his story of generous networking support as a best-practice case study in many of my college classes. To view his Facebook and Twitter updates, you would think he was fine. I have been trying to figure out how to deal with this tragedy. In a car. In a bus.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. That will be our top focus for next year. sacevero.

30 Gifs To Inspire Any Social Media Community Manager

B2B Marketing Insider

You’ve learned how to deal with community members who drank some Haterade. You know that Murphy’s Law absolutely applies to Instagram/Twitter going down when you need to post. The post 30 Gifs To Inspire Any Social Media Community Manager appeared first on B2B Marketing Insider. By NewsCred Contributor, Lauren B. Mangiaforte. JK NewsCred HAS ONE! ” 6.

5 Key Characteristics Every Social Media Community Manager Should Have

Hubspot

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? It seems crazy, in the midst of a global financial crisis, to suggest that companies should go to the expense of hiring a community manager to oversee their social media presences. Who are your rivals?

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. However, the more modern incarnation of community forums support rich media content, file attachments and social sharing options.

What is a Community Manager and Does Your B2B Company Need One?

Marketri

In the marketing field, the term “community manager” has become increasingly popular. A community manager is the online face (and voice!) The scope of responsibilities for a community manager and tasks they may be charged with will be different for different companies, especially when you consider the size of the company and their marketing and social media goals.

How do you REALLY build a blog community? A love story.

grow - Practical Marketing Solutions

I’m sorry that I don’t have anything particularly profound to say to commemorate this milestone, but I thought I would address a question I hear constantly — “How did you build such an awesome blog community?&# I made an effort to connect to them by helping to support their blogs and Twitter efforts too. But the big community driver is … content.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following? Twitter Tips and Guides.

Why Your Twitter Marketing Strategy Is All Wrong

Content Standard

But your Twitter marketing strategy? Compared to more visual social platforms, Twitter doesn’t seem to have the ROI it used to. While some of this Twitter rethink may be justified, it’s also true that brands may be approaching Twitter in a less than optimal way. Why Brands Are Rethinking Twitter. percent of its overall traffic from Twitter.

Finding the balance between personal and professional on Twitter

grow - Practical Marketing Solutions

Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? At its heart, Twitter is a business networking tool … which is what many companies and individuals don’t understand. Twitter can work exactly the same way. If you are in that category, you either have to not be mean and sucky or not use Twitter.

To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding

Modern B2B Marketing

Author: Crystal Vaughan If building a customer community for an organization were like planning a wedding and inviting guests, customer communities often are the second cousin who’s invited only when slots open up on the attendee list. The Importance of Building a Customer Community. The same goes for building an online community. Get Executive Buy-In Early On.