Cliff Allen on Marketing

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How to learn about social media marketing

Cliff Allen on Marketing

And, it's very, very public because prospective customers are usually communicating with people from the company in public areas of the Internet. A lot has been written about using company blogs, Twitter, and Facebook, but It's hard to sift through all of that to develop a complete, consistent, and concise social media marketing strategy. Tony Adam, SEO Manager, Yahoo.

How to learn about social media marketing

Cliff Allen on Marketing

And, it's very, very public because prospective customers are usually communicating with people from the company in public areas of the Internet. A lot has been written about using company blogs, Twitter, and Facebook, but It's hard to sift through all of that to develop a complete, consistent, and concise social media marketing strategy. Tony Adam, SEO Manager, Yahoo.

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” 11) Twitter Analytics.

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You Are Not Building a Community

Digital B2B Marketing

The day it becomes its own community. Yes, it’s absurd, but this is how you go about building community sites. You see your site as the community when in reality, it is an initially inconsequential newcomer to an existing community. You need to recognize you are entering an existing community. Which ending will you choose for your community efforts?

3 Twitter best practices that unlock business success

grow - Practical Marketing Solutions

Here is one of the most common business inquiries I receive: “I am about to launch a (business/book/seminar) and want to use Twitter to do it. Twitter probably won’t work to help your business unless you follow three best practices first, and this is enough to stop most people in their tracks. Your Twitter audience is generally made up of “weak links.”

What You Must Know About Community Management

It's All About Revenue

by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community managers have been getting hired up. (If you want proof, just look at the who’s who of brands that have added community managers assembled by Jeremiah Owyang.).

Do I need two Twitter accounts?

grow - Practical Marketing Solutions

Do I need to have two Twitter accounts?” What is the proper balance between personal and professional outreach on Twitter?  If you are using an account to promote company and client content, is it also appropriate to carry on conversations on a personal level about sports, a great recipe or your favorite charity? Twitter can work exactly the same way. No, of course not.

How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

By Rosemary O’Neill, {grow} Community Member There are 20 months between the birthdates of my first child and my set of twins. When it comes to online community, there are strongly held opinions on all sides. They have no idea what type of community will work in your particular situation. You already have a community, whether you are participating in it or not.

Introducing Twitter Polls

MI6 Marketing Agency

On October 21st, Todd Sherman, a product manager at Twitter, announced the roll out of Twitter polls which is another signal that Twitter is back on track when it comes to product innovation. Here’s what you need to know about Twitter polls. We're rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz Coming soon!

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of From Community to Commerce: Making the ROI Connection. You can also scan the highlights of this webinar on Twitter by reading the Storify below. We discussed a ton of ideas on how to capture ROI in social media!

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

We match the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers. Top 100 B2B Marketing Twitter Influencers. B2BMarketing: Top 100 Twitter Accounts To Follow Click To Tweet. Twitter Handle. So B2B marketers are furiously creating more content. 100. 2.

Sometimes you don’t need community. Sometimes you just need a hamburger

grow - Practical Marketing Solutions

You know, you just feel hungry and you want a juicy, grilled patty of meat. I don’t want to join a movement. I don’t need a community and I don’t want to be part of something bigger. I don’t need human connection through Twitter. Twitter chat? would rather get a good deal than be part of the car wash Facebook community. Twitter chat?

7 Reasons to Start Your Own Twitter Chat TODAY!

grow - Practical Marketing Solutions

By Aaron Lee, {grow} Community Member. What is a Twitter Chat ? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. On Twitter, however, it WORKS ! Two months ago, Post Planner decided to start our own Twitter Chat and I was assigned to work with the team to organize it from scratch. Create A Loyal Community.

The essential guide to building your business through Twitter search

grow - Practical Marketing Solutions

 . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. But if you search Twitter, the results are real-time conversations. Used effectively, Twitter search can be an essential tool for discovery and marketing research. This is your ideal Twitter community, right? funny movies. Steelers win”.

Case study: Finnair puts social media community to work

grow - Practical Marketing Solutions

By {grow} Community Member Ana Silva O’Reilly . The birth of a community. The airline’s “Quality Hunters” project had a blog (qualityhunters2.com) and a Twitter account (@qualityhunters), and a vibrant social media community actually began to form around this key idea of improving air travel. Follow her on Twitter at  @mrsoaroundworld.

Bring Your Community into Your Marketing

Hubspot

Instead of aiming to reach potential members or donors through expensive advertising, why not aim to partner with them and build an online community instead? You’ll create a marketing engine that continues to build on itself, especially as your audience starts sharing and talking about these opportunities within their own communities. Create a community worth joining.

10 Ways to Say “Thank You” on Twitter

grow - Practical Marketing Solutions

by Jorge Gonzalez del Arco, {grow} Community Member. A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to me on Twitter to say “thank you” after I had shared one of his posts. Let’s be honest: people don’t say “thanks” very often on Twitter. 10 ways to say “Thank You” on Twitter.

On Twitter’s birthday: How Twitter changed my life

grow - Practical Marketing Solutions

Twitter was nearly an afterthought in those early days, an outcropping from a video service Dorsey had a hand in starting. It is no overstatement or social media hyperbole to say that Twitter has changed my life. for writing the best-selling book on Twitter , the platform has altered my path in profound ways. Twitter chatter. Twitter chats were created by the people.

Online community management is surrogacy

Biznology

Maybe it’s as simple as stating, in the Twitter bio, “from the office of…” instead of suggesting that all the words hereby tweeted are his or her own. Honestly, all of the best community managers love what they do. How long does your community manager need to know you or your company before he or she is able to speak in your voice? Sort of like cheating.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

Secret Sauce for Small Business: Building Social Media Communities

Blue Focus Marketing

“Social Media Communities Empower Small Businesses&#. Twitter is an amazing place to meet interesting people and join communities.   But sometimes “ amazing &# is an understatement when it comes to Twitter relationships. Craig’s understated Twitter bio begins, “ Customer service re p”, but ends with the “founder of craigslist.org&#.  mnburgess.

How to Use Twitter’s New Video Response Function [Video]

Vertical Response

Twitter is one of the “OG” members of the social media landscape. These video responses could also pay huge dividends to businesses, large and small, that take the time to start integrating them into their Twitter interactions. To see how easy it is to use video responses on your Twitter mobile account, click on the Tips in 2 video below. Why, you ask?

Video 51

5 Great ideas to unleash business benefits from Twitter Lists

grow - Practical Marketing Solutions

One of the most important and powerful social media network building tools is the humble Twitter list. In fact, for many people this is the first place to go to find awesome new people for your community. Twitter Lists allow you to organize the Twitter stream so you can make sense of what might seem like chaos. Create a list for expectant parents on Twitter.

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Everything you wanted to know about Twitter Chats

grow - Practical Marketing Solutions

I’ve been very active on Twitter for about four years now and I would say the aspect that has changed the most in that time is the explosive popularity of Twitter Chats. Twitter Chats have become an important networking and sales tool. In fact, you can even make money off of Twitter chats.  So let’s take a deep dive into this important social media trend.

The Mum Community: Top 100 Influencers

Onalytica B2B

Mums are fast becoming a powerful economic force in the economy, and a very influential community. MAPPING THE MUM COMMUNITY. We were very interested to see which influencers were driving the most conversation, so we identified the top 100 most influential Mum community accounts and blogs to see who was leading the discussions. Twitter Handle. TOPICS MUMS CARE ABOUT.

A broken heart for the social media community

grow - Practical Marketing Solutions

To view his Facebook and Twitter updates, you would think he was fine. For the hundreds of people he touched in his community and the thousands of people around who are in shock and are in mourning today. My friend Trey Pennington , one of the most popular figures on the social web, committed suicide today. In a car. In a bus. At a coffee shop. He said he was losing weight. Selfish?

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. That will be our top focus for next year. sacevero.

30 Gifs To Inspire Any Social Media Community Manager

B2B Marketing Insider

You’ve learned how to deal with community members who drank some Haterade. You know that Murphy’s Law absolutely applies to Instagram/Twitter going down when you need to post. The post 30 Gifs To Inspire Any Social Media Community Manager appeared first on B2B Marketing Insider. By  NewsCred Contributor, Lauren B. Mangiaforte. Get on our level!). 4. ” 6.

5 Key Characteristics Every Social Media Community Manager Should Have

Hubspot

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? It seems crazy, in the midst of a global financial crisis, to suggest that companies should go to the expense of hiring a community manager to oversee their social media presences. Who are your rivals?

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. However, the more modern incarnation of community forums support rich media content, file attachments and social sharing options.

What is a Community Manager and Does Your B2B Company Need One?

Marketri

In the marketing field, the term “community manager” has become increasingly popular. community manager is the online face (and voice!) of your company and the individual who interacts with your online audiences through various means including blogs, social networks, message boards and even online events. Does your B2B firm have an online community manager?

How do you REALLY build a blog community? A love story.

grow - Practical Marketing Solutions

It snuck up on me. I’m sorry that I don’t have anything particularly profound to say to commemorate this milestone, but I thought I would address a question I hear constantly — “How did you build such an awesome blog community?&# made an effort to connect to them by helping to support their blogs and Twitter efforts too. This is a REAL community.

To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding

Modern B2B Marketing

Author: Crystal Vaughan If building a customer community for an organization were like planning a wedding and inviting guests, customer communities often are the second cousin who’s invited only when slots open up on the attendee list. The Importance of Building a Customer Community. The same goes for building an online community. Get Executive Buy-In Early On.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following? Twitter Tips and Guides.

How Brands Can Build Online Communities That Aren’t Lame

Contently

“We just really need to build a community around _.” On Wednesday, the PandaConf stage was the de facto home to those who had actually built communities. During our discussion, they revealed some secrets that could help marketers and entrepreneurs develop online communities in 2017 and beyond. Individual users, not Nextdoor employees, are the ones tasked with starting each neighborhood community. As a result, community builders should try to measure depth of engagement instead of only looking at how many people use the platform. Find your hero.

Finding the balance between personal and professional on Twitter

grow - Practical Marketing Solutions

Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? At its heart, Twitter is a business networking tool … which is what many companies and individuals don’t understand. Twitter can work exactly the same way. Somebody told me yesterday: “I just do NOT follow a company logo account on Twitter.

Want to Build a B2B Community? Twitter Chat Offers Advice and How.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Build a B2B Community? But how do you build and nurture this community, where do you start with? What does it mean to have a community? They paid to belong.