Chris Koch

MARCH 19, 2010

Take an active role in facilitating and managing conversations, such as creating a blog or community. Taking a poll in a LinkedIn or Facebook group, asking for input from Twitter followers, or asking for information through comments on blogs are some of the ways to gather information. Gather information by asking questions.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

OCTOBER 14, 2011

In three plus years of tweeting, I’ve picked up what I perceive to be the general etiquette for engaging on Twitter. Lots of people seem to be having Twitter identity crises these days. Another popular blogger, Mitch Joel, worries that he sucks at Twitter because he doesn’t follow everyone back. I don’t seem to be alone.

Social Media 100

Social Media Media Twitter Social Networks 100

Chris Koch

OCTOBER 14, 2011

In three plus years of tweeting, I’ve picked up what I perceive to be the general etiquette for engaging on Twitter. Lots of people seem to be having Twitter identity crises these days. Another popular blogger, Mitch Joel, worries that he sucks at Twitter because he doesn’t follow everyone back. I don’t seem to be alone.

Social Media 100

Social Media Media Twitter Social Networks 100

Chris Koch

SEPTEMBER 18, 2009

Or will it be Twitter by a nose? This model was popularized by the folks at Twitter (others are also using the model, such as Yammer, which is a social network for use inside large organizations), who realized that technology could be an effective substitute for trust—up to a point. Will it be Facebook or MySpace? And we don’t mind.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Or will it be Twitter by a nose? This model was popularized by the folks at Twitter (others are also using the model, such as Yammer, which is a social network for use inside large organizations), who realized that technology could be an effective substitute for trust—up to a point. Will it be Facebook or MySpace? And we don’t mind.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

FEBRUARY 24, 2010

The only way we can do that is by providing a range of different content—thought leadership, news, education, training, support—in a range of different channels—events, white papers, communities, private meetings—at all phases of the buying cycle.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Chris Koch

MAY 14, 2010

We need to create an idea engine within the organization to help SMEs come up with things to Twitter and blog about. We’re also seeing directors of community— Jeremiah Owyang tracks these people on his blog. We’re seeing a role that is sort of a director of ideas and content emerge.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

JANUARY 22, 2010

Use Twitter for blog PR. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly. Twitter is the logical front end to a blog post. Regardless, blogs and Twitter accounts should be joined at the hip, because Twitter is a powerful traffic builder to blogs.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

OCTOBER 30, 2009

These are not the people we imagine Twittering about their need for complex enterprise IT services. However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. In fact, it’s hard for most of us to imagine these people using social media at all.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

APRIL 16, 2010

Such as using online communities and social media to build up interest and discussion about our traditional live events both up to, during, and after those events. So much of what I see out there today treats social media as a standalone. Reorganize in an integrated way. So the question for marketing becomes, how do we integrate social media?

Social Media 100

Social Media Work Management Marketing Management Social Marketing 100

Chris Koch

JANUARY 8, 2010

By creating content that offers relevant, timely, and useful ideas and education for buyers at all stages of the buying process, we create the incentives for buyers to engage with us in conversation and community. Idea- and education-based content is the fuel for building community. The rest is promotion. What do you think?

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

JUNE 25, 2010

Research has shown that even in lively online communities, only 10% actively contribute, and about 1-2% actively become leaders of topics and post new threads. Twitter is like a virtual table in the bar that everyone is dancing on. But as Paul points out, that self is often lazy and fearful. How can we help customers be extroverts?

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Chris Koch

NOVEMBER 13, 2009

For these companies, there is little reason to twitter into the wind. Decide whether to take an active role in creating conversations and fostering a community. you need to know how to monitor well before you can engage well, and you certainly need to know how to engage well before you can start building community.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

For these companies, there is little reason to twitter into the wind. Decide whether to take an active role in creating conversations and fostering a community. you need to know how to monitor well before you can engage well, and you certainly need to know how to engage well before you can start building community.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

DECEMBER 10, 2012

Online communities try to offer it all in a box, but I don’t see much utility there except for technical people looking for solutions to specific software and hardware problems.

Peer-to-peer 100

Peer-to-peer B2B Social Media Mobile Marketing 100

Chris Koch

JANUARY 29, 2010

of the links I click on in Twitter take me directly to the content advertised in the tweets. And when there is a gate, most Twitterers take the precious real estate needed to say that registration is necessary. We should expect those prices to change as social media takes hold among buyers. For example, 99.9%

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

of the links I click on in Twitter take me directly to the content advertised in the tweets. And when there is a gate, most Twitterers take the precious real estate needed to say that registration is necessary. We should expect those prices to change as social media takes hold among buyers. For example, 99.9%

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JUNE 25, 2009

Much of the thrill for Twitter users is the synchronous, real-time nature of this streaming flow of conversation. Social media is conversation and community through sharing. Here are five reasons why you need to get good at this stuff before your company does: Social media is real time. Social media is always on.

Social Media 100

Social Media Paid Search Agency Social Marketing B2B Marketing 100

Chris Koch

MAY 13, 2011

I take a perverse pleasure in reading my Twitter DMs, 99% of which are of the automated variety, looking for the heartfelt sentiment that goes out to me and thousands of other close personal friends every day from people I’ve started following. But now I’m on Twitter and I’ve just met you, so what kind of help are we talking about here?

Twitter 100

Twitter Validation CAN-SPAM Facebook 100

Chris Koch

DECEMBER 28, 2010

We all know twitter can’t start revolutions or substitute for gazing meaningfully into someone’s eyes over dinner, but what I don’t understand is why the critics can’t see a link between the bonds that we form on social media and the deeper links that we forge offline. Social media relationships are shallow and meaningless.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

NOVEMBER 20, 2009

For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. Marketers are building online communities—fast. However, age trumps rank in terms of social media usage.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100