B2B Marketing Traction

NOVEMBER 24, 2014

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. The @ sign is used to designate a Twitter user’s name. Twitter Icon.

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

APRIL 28, 2014

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Think of Twitter as an online broadcasting tool. Post updates on new hires, awards, photos from trade shows, speeches, company events, sports teams, community and charity activity on Facebook.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JUNE 27, 2014

I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. Eric Wittlake put me on his list of 15 People Every B2B Marketer Should Follow on Twitter – Eric is a great B2B marketer himself and I’m honored to be on his list.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

NOVEMBER 18, 2011

I have a “strong suggestion” for you entrepreneurs, start-ups, spin-offs, R&D folks, developers, CTOs, CEOs, COOs, CMOs, PR and crisis communications peeps – well, everyone involved in getting the word out about some “new thing.” Online, strategically, on LinkedIn, Facebook, Twitter and more.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

DECEMBER 9, 2011

Acronyms so bewildering that even the strongest in the user community were cowed and didn’t dare ask what they meant. Now we have Twitter and Facebook , Google and YouTube , Skype and Yahoo , PhotoShop and iTunes. Acronyms so obtuse the technologists often didn’t know what they mean. Now it’s all fun.

Skype 100

Skype Youtube Rules Communities 100

B2B Marketing Traction

MARCH 27, 2012

Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Your blog is a way to respond immediately to issues about your or a competitor’s products or services or important happenings in your community or industry. Immediately reach your target audiences.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100