Trending Sources

There is no community on social media

grow - Practical Marketing Solutions

Speaking at the  Lithium Technologies  LiNC conference in San Francisco, Forrester Research vice president and principal analyst  Nate Elliott  dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. There’s never been a meaningful community there. They’re not archived.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.

Online community management is surrogacy

Biznology

Hiring someone to both speak and respond as you on social media is not cheating. There’s still a core group of social media consultants who consider outsourcing your most personal social media properties as being somehow inauthentic. Why then, is it so controversial in Social Media. Honestly, all of the best community managers love what they do.

How to Gain More Subscribers on YouTube

Vertical Response

Have you created and posted videos on YouTube only to realize they’re not garnering the engagement you’d hoped for? To be successful on YouTube, you need to build an engaged subscriber base. In In this short video, we show you how to use your existing YouTube videos to gain more qualified subscribers. All rights reserved.

What is Social Media Marketing?

Biznology

Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? The onus is on me because I am the expert in communications.

5 Steps to Build a Community of Engaging Fans through Social Media

WindMill Networking

Because social media and how businesses leverage it is always evolving, some brands are now beginning to shift their social strategies away from the traditional “churn and burn” approach in order to deliver tailored and more personalized messages […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Social Media Community Building All opinions are 100% mine.

YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0

Buzz Marketing for Technology

Community. Social Bookmarking 2.0. Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Diigo: By far the best social bookmarking tool out there! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! Diigo ~ more than a research tool - a knowledge sharing community. social. community. Social Bookmarking in Plain English. Social Bookmarking Tutorial: Using Del.icio.us and Diigo. Social Bookmarking: Making the Web Work for You. YouTube.

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. Blogs have great search engine optimization (SEO) benefits that community forums will have a tough time matching.

Social Selling Experiments and Building a Content Community

Fathom

How do most inside sales people (SDRs) engage a socially (media) active prospect? Wow, what a missed opportunity. I am an open book on social media and share so many thoughts and opinions across LinkedIn , Twitter and even Facebook. Topics: How to warm up your prospects with social selling (01:42). Dealing with Social Selling skepticism (05:20). Thank you for your input.

Google+ is an antisocial network

Biznology

Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds , as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. The Virtual Online Community.

YouTube Insights for B2B from the Frozen Food Master

Social Media B2B

In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.

Lurkers are the 99.989% of Social Media

Biznology

Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. These are insular, contained communities. The same thing with lists, groups, communities, etc.

Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide

KoMarketing Associates

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. The book offers tips and advice for community managers on how to set up, manage, and run a social media program. Create Social Media KPIs. Tracking the KPIs of Social Media.

You can only win search by winning social

Biznology

Robot armies of perfectly-tuned and websites, even if they control a zombie horde of blog, Facebook, Twitter, Pinterest, and Google+ posts, don’t quite propagate the same way that true community and customer interest does. Social Media Engagement is Not Just Dropping Links. It’s About the Community, Stupid. It’s About the Online Community, Stupid.

Search isn’t about search anymore, it’s about social

Biznology

Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. In addition to editorial “blog” content, it’s always worth developing content on the maddafella.com domain in addition to producing content only for social media. Social Media Marketing.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. ” Social Media Tools.

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Communities of millions and brand new stars. B2B Marketing Social media Content marketin

Social media content discovery and curation for the win

Biznology

There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what to tell you. You’re kind of screwed. Or, you were until now.

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media. Advertise on YouTube. Social Media StrategiesFinal Thoughts.

10 Fundamental Tips for Social Media Community Managers

Hubspot

Community managers are becoming an increasingly important role for all types of businesses, and we're seeing the role appear everywhere from tech startups to major corporate brands. Most commonly, community managers are responsible for engaging current and potential customers via social media and growing vibrant, enthusiastic communities around their products and services.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists  spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives. Social media is not making us more individualistic. Public social media is conservative.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift.

Stats 143

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. 16 Social Media Tools The Experts Swear By by Social Fresh.

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The business case for unbranded content

grow - Practical Marketing Solutions

Power on the web comes from social sharing and that happens by focusing your resources on building trust, not traffic. Clearly million times on Buzzfeed alone and has earned more than 110 million views on YouTube. When the community is more important than your product. million times on Buzzfeed alone and has earned more than 110 million views on YouTube. The answer?

Case 109

A good reputation online is an essential marketing strategy

Biznology

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. Why don’t you and your corporate executives spend a little more time invested in your community.

Being Pretty Isn’t Enough for Social Media Marketing

Biznology

What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success.  Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage. 

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

by Trevor Young, {grow} Community Member. There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). Now swing by their YouTube channel. Social media is less about having a lot of experience and “more about understanding who our audience is on each platform.”

Five companies with a human social media presence

grow - Practical Marketing Solutions

By Mandy Edwards, {grow} Community Member. Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers. By Mandy Edwards, {grow} Community Member. He (she?)

YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

Community. Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! Social. YouTube. YouTube Handbook. Community Guidelines. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. Share. Favorite.

Social media marketing isn’t a popularity contest

Biznology

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Just like back in the early days of the web when many webmasters believed that hits were a sign of success, having more social followers is a false sign of being successful in that medium.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

YouTube subscribers. Blog and video communities. consider email marketing as the “glue” connecting your social media content. 2. Research shows that Pinterest drives more web traffic — and more purchases — than any other social media channel. Blog and video communities. Blog and video communities. Is anybody reading it? They sign up.

3 Big Brand Social Media Ideas Small Businesses Can Use

Vertical Response

But in the age of social media, it’s much easier for a small business to use ideas from large companies for their own social efforts. With that in mind, here are three big brand ideas that small businesses can apply to their social media marketing programs to help build better engagement. 1. Walmart’s Associate Stories Video Series on YouTube. But not all of them.

CEOs are finally embracing social. What does it mean to you?

grow - Practical Marketing Solutions

There was a great Harvard Business Review article recently on CEOs and social media. An analysis found that 80 percent of the CEOs of the world’s  largest 50 companies  are engaged online and on social media, more than double of what the same study found in 2010. The findings are interesting because not long ago being social was once considered too risky, the article said.

The hurdles to truly “social” video experiences

grow - Practical Marketing Solutions

By Will Overstreet, {grow} Community Member. But what I realized what they were really asking for is a more SOCIAL video experience. Along with these options, we also have an expectation that when we post and create, it will elicit a response from a publisher, brand’s social team or the community at large.  Think of the potential if we could truly make it “social.”

Video 57

One person can change the world. Thank you, Internet

Biznology

People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. More people I know in 2014 identify with being a follower of one or more blogs, podcasts, Twitter profiles, or YouTube channels than they do with creating content themselves. Engage your community or you’ll never become anything anywhere. Right now.

Be a persistent social media parent

Biznology

That it’s not even about quality time, it’s about persistent time, time spent. I don’t want to compare parenting to social media community development and management but I guess I just did. Folks Back in the day, when the social mediasphere was smaller and more intimate — maybe just more new — bloggers would let folks know what was going on.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. 90% of Inc.

Why video is “liquid” content in a solid social media world

grow - Practical Marketing Solutions

By Michael Keara, {grow} Community Member. Wider bandwidths, faster processors and increased storage capacity have opened the door for video to enter into the social web. ” In his post, Will points out that video interactivity falls way behind in comparison to standard social media practices. No wonder we are stumped by the very definition of “social video.”

Video 69