ViewPoint

MARCH 13, 2014

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Dave Stein, ES Research Group, How Much Social Selling Should Sales Reps be Doing? If so, you should probably be doing a lot of social selling.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. After all, content is the “fuel” that drives the social media engine, right?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

SEPTEMBER 27, 2012

Social media integration. Social Media: The Rise of the Social Buyer in the Complex Sale. Dave says social media has a very important role, and it’s growing. Out of that group, about 70% to 75% said social media was useful or very useful. The social buyer is real and tends to be younger.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

SEPTEMBER 15, 2011

And, marketing creates a number of other vehicles—the written word, audio, video, social/community interactions, mathematical models, etc.—to The sales rep becomes one delivery mechanism, albeit a very important one, in telling the story. —to round out the dialogue.

Online Lead Generation 120

Online Lead Generation Lead Generation Lead Ranking Generation 120

ViewPoint

SEPTEMBER 26, 2011

Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. There’s a lot of gold to mine on Facebook, however, if you know your objectives and how the community works. Graphic credits: Ignite Social Media

Facebook 120

Facebook B2B Marketing Planning B2B 120

ViewPoint

JUNE 6, 2013

Buyers have embraced collaboration with the advent of social and digital technologies, so marketers must consider internal as well as external members of collaborative networks which impact buying desisions. Half of those buyers trust professional associations, online communities and industry organizations as important sources for content.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

ViewPoint

JANUARY 9, 2014

Jamie Turner | 60 Second Communications. Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. Social is a huge door opener and a great way to participate in conversations that would otherwise never exist. I look forward to hearing and sharing your thoughts with our ViewPoint community.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120