Onalytica B2B

NOVEMBER 17, 2016

Particularly within the Social Media industry, influencers are often potential prospects and vice versa- therefore immersing yourself within the influencer community can naturally nurture those leads. SOCIAL SELLING. COMMUNITY ENGAGEMENT. Influencer Marketing- something you’ve probably heard a lot about recently.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

MAY 3, 2018

Micro influencers may be slower to on-board if you’re engaging them organically, but long-term, you’re likely to have more brand advocates and more influencers from the wider community as a part of your program. The wider influencer community. The three influencer pipeline stages. But it doesn’t stop there.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

APRIL 6, 2017

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. This heavy focus on engagement means that influencer relations is often perceived more as a communications exercise.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

APRIL 11, 2017

Influencers are all in a position of authority within their community. From experience, if you’re looking for an immediate route to market with snappy measurable results, PPC and social advertising come into play for most startups. For B2C, there’s online community managers, YouTubers (who can earn millions), and bloggers.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

OCTOBER 11, 2018

Similar to our last paper, we have brought together Influencer Marketing, Employee Advocacy and Social Selling experts to share their insights and tips. Neal Shaffer – CEO of PDCA Social. Sonia Rosua-Clyne – Global Social Media at Sage. Melonie Dodaro – CEO at Top Dog Social Media.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Onalytica B2B

SEPTEMBER 15, 2017

Neal Schaffer – Founder of PDCA Social. Key Topics: Social Media Marketing, Influencer Marketing, Employee Advocacy, Social Selling, Content Marketing. In social media marketing, especially for B2B companies, content represents that same omiyage. Location: Irvine, Orange County, California.

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. The ability to find like-minded people within MySpace groups and communities allowed lesser known artists to reach out to individuals in an attempt to build their fan base.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

APRIL 26, 2018

Create a community with your influencers to facilitate the influencers to build relationships not only with your brand and its employees but with other influencers too. Take the below guide with a pinch of salt as these numbers will vary depending on the topical community that you’re looking at. 2) Keep the conversation going.

Work Management 279

Work Management Lead Ranking Lead Scoring Budget Programs 279

Onalytica B2B

APRIL 3, 2018

A celebrity on the other hand will have a large social following, but they may not be influential in a specific topical area that is relevant to your brand. 3) Influencer Persona: This focuses on the way in which an influencer shares content, and where they sit in the wider influencer community. Are you topic-led or product-led?

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

NOVEMBER 14, 2017

Bio: I’m an independent communications strategist specializing in digital content and social media engagement in the sustainability and climate action space, with an emphasis on influencer relations. Per my comments in an earlier question, the power of building community for social impact is another keen area of interest.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

OCTOBER 26, 2017

This guide is for anyone in Marketing, Communications or indeed business who would like to improve brand equity and/or market share by working with influencers in a 2-way partnership to provide value to the influencer community and wider marketplace. We covered: What is influencer marketing and why should you be doing it?

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

DECEMBER 7, 2017

The wider influencer community. Beyond engagement targets, it’s extremely important for brands to be aware of and listen to the wider influencer community. Always-on community social outreach – get on your influencers’ radars by following their social profiles, sharing and engaging with their content.

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

OCTOBER 11, 2017

Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played ubiquitously in the background, something else Awas happening. For anyone that has spent time working in social media, this process may actually feel familiar. Some might call it a gold rush.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Onalytica B2B

NOVEMBER 1, 2016

This content then has the ability to reach a wider audience; while influencers are likely to have a similar calibre of followers to your brand, they will open up your brand’s content to a new network of readers, increasing the likelihood of shares and likes across social media. BRAND INTEGRITY.

Marketing AI 229

Marketing AI SEO Paid Search Agency Social Media 229

Onalytica B2B

NOVEMBER 22, 2018

Marie Faulkner , Senior Social Media Manager from Marie Curie emphasised that the biggest learning curve for their team has been learning that the time and effort needed to build genuine relationships and partnerships with influencers is time consuming, but the value that can be gained from doing so is unparalleled.

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

NOVEMBER 12, 2018

Each sector will also have different preferences over social media channels, and different types of influencer engagement targets. Read on to learn a top-line summary of how each sector differs in their: program focus, business outcomes, social media channels, content focus and influencer targets. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

FEBRUARY 28, 2019

As the field emerges and becomes more widely discussed, social media’s role in shaping public debate answering these questions and more has never been more apparent, with more of us turning to social media for news. Social Handle. How will it be used? Will it actually take over? Media Outlet. MIT Technology Review. techreview.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

Onalytica B2B

FEBRUARY 22, 2016

At Onalytica we used our proprietary Influencer Relationship Management (IRM) Software to analyse the social media debate around water security, in order to identify a list of influencers and stakeholders who hold critical authority over the conversation on water security. MAPPING THE COMMUNITY. WaterResearchSA. IrishWater. ensiamedia.

Branding 100

Branding Brand Identity Lead Ranking Lead Scoring 100

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. In every social media corner we turn, there are bots. Connectors – influencers well connected to the wider influencer community.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

SEPTEMBER 14, 2017

Key Topics: Digital Marketing, Strategy, Content, Social, Demand Gen. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet!). Ann Handley – Chief Content Officer at MarketingProfs. Location: Boston, USA. When I was 8 years old, I wrote in my diary that I wanted to be a “writter.”

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

AUGUST 23, 2017

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. The rise in social media channels. Since 2006 there has been a meteoric rise in social media and digital channels. of key influencers are responsible for 80% of the influence in social media”.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

MARCH 23, 2016

Beauty bloggers often help drive online trends, from achieving the perfect Kim Kardashian-esque contour – the 2015 beauty industry buzzword – to strobing (highlighting) which is taking the online beauty community by storm. “Twitter was the first social media tool I used as a blogger to get the word out there.

Blogger 100

Blogger Branding Brand Identity Lead Ranking 100

Onalytica B2B

MARCH 2, 2016

There may be few other categories where the information shared and community built could be of more significance than around the topic of sustainability. As well, the role of “sustainability leader” often (should) takes into broader account the social or societal implications. MAPPING THE COMMUNITY. Social Innovation.

Lead Ranking 100

Lead Ranking Lead Scoring Branding Brand Identity 100

Onalytica B2B

MAY 10, 2017

It’s very easy to get caught up in thinking of influencer marketing as a straight forward linear process, or a tactic similar to the likes of social media advertising- it isn’t. Light social media touches. An effective way of doing this is by making light touches on social media.

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

JULY 26, 2018

Celebrity endorsements are risky and less effective than using social influencers. It is getting increasingly harder to get noticed and heard on Social Media and so several brands have taken to paid influencer marketing as a means of increasing brand and product awareness. Very few brands are really utilising social to create this.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

APRIL 19, 2018

To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. What is a content marketer’s ultimate dream? It saves time. Influencers are busy people and high in demand.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

MARCH 9, 2017

While celebrity product endorsement has become more prevalent with the rise in social media, this is not a new area. We must also understand how relevant they are and the extent to which they resonate amongst the wider influencer community. 1 Influencer marketing is just paid endorsement marketing in disguise.

Planning 219

Planning Advertising Agencies Paid Search Agency PR 219

Onalytica B2B

OCTOBER 30, 2018

Because customers represent that social proof. Who is in that audience is like a community, its customers, its prospects. AS WELL AS BUILDING AN AUDIENCE IS DEVELOPING AN INFLUENCER COMMUNITY A KEY STRATEGY FOR YOU? HOW DO YOU FIND THESE INFLUENCERS AND SEPARATE THE REAL EXPERTS FROM THOSE WHO ARE JUST GOOD AT SOCIAL MEDIA?

SMB 157

SMB Small Business Marketing Custom Publishing Cost per Acquisition 157

Onalytica B2B

SEPTEMBER 21, 2017

I love collaborating with others in our community! In addition to advising companies on digital marketing and content strategy, I also speak, present webinars, lead workshops, and have been featured on a lot of podcasts and videos as a guest. It’s a great way to learn and expand my own skills. Major brands: [link]. Speaking: [link].

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Onalytica B2B

MAY 25, 2018

Sheryl Sandberg – COO at Facebook and founder of Leanin.org (Lean In is a global community dedicated to helping women achieve their ambitions). Miriam González – Partner at Dechert LLP & social entrepreneur as founder of Inspiring Girls. Tim O’Reilly – Founder & CEO O’Reilly Media.

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138

Onalytica B2B

JANUARY 6, 2016

31% of high-growth firms now have a formal employee advocacy program in place, according to a recent report conducted by Hinge and Social Media Today. These tier 2 influencers are helpful in discovering rich sub communities and can allow rapid scaling of influencer marketing campaigns. Increased Focus on Employee Advocacy.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. With this social media explosion comes the increase in social media influencers. Mapping the community. Corporatebaby.

PR 100

PR PageRank Branding Brand Identity 100

Onalytica B2B

MARCH 9, 2016

Open source code is meant to be a collaborative effort, where programmers improve upon the source code and share the changes within the community. ” Rikki Endsley – Community Manager at Opensource.com. “Finding inspiring stories about open source projects and communities isn’t hard.

Lead Ranking 80

Lead Ranking Lead Scoring Work Management Branding 80

Onalytica B2B

JULY 15, 2015

This is great for all the brands and individuals out there trying to grow their influence and audience size in the B2B community, as it’s easier for them to get heard through all the noise. Social Media Today. At Onalytica we love building these lists and want to provide great insights for digital communities. Really B2B.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Onalytica B2B

MAY 25, 2018

Sheryl Sandberg – COO at Facebook and founder of Leanin.org (Lean In is a global community dedicated to helping women achieve their ambitions). Miriam González – Partner at Dechert LLP & social entrepreneur as founder of Inspiring Girls. Tim O’Reilly – Founder & CEO O’Reilly Media.

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

MARCH 16, 2016

” MAPPING THE COMMUNITY. What we discovered was a very engaged community, with much discussion between individuals and brands. If you’re interested in other topics (such as Open Source , Social Selling , IoT ) be sure to have a gander on our blog or why not propose some topics to us on twitter ?

Lead Ranking 100

Lead Ranking Lead Scoring Branding Brand Identity 100

Onalytica B2B

MAY 12, 2016

billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms. MAPPING THE COMMUNITY. What we discovered was a very engaged community, with much discussion between individuals and brands.

Work Management 0

Work Management Branding Brand Identity Lead Ranking 0