social Communities Related Topics 
Marketing Interactions
SEPTEMBER 30, 2018
There’s not a doubt in my mind that marketers know that everything they do—every program, email, content asset, social media post and idea—needs to be relevant. There are four quadrants in the RMM; irrelevance, shifting relevance, social relevance, and radical relevance. Context: The Cornerstone of Relevance.
Marketing Interactions
MARCH 22, 2022
Buyer-Driven Engagement : Is your buyer engaging with your content proactively, or only when you prompt them via email, social media, or targeted advertising? He suggests, “Perhaps it is time for the vendor community to take more ownership of change management for your customers.”. Emotion plays a key role here. I couldn’t agree more.
Expert insights. Personalized for you.
58 
Let's personalize your content