Customer Experience Matrix

JANUARY 23, 2017

The ABM community addressed this early with thought leadership from the ABM Consortium and now more extensively with the ABM University , a project launched earlier this month by the high-energy folks at #FlipMyFunnel. How none of us has aged a day is a mystery we shan't discuss.

Account Based Marketing 120

Account Based Marketing Planning B2B Thought Leadership ABM 120

Customer Experience Matrix

AUGUST 21, 2015

But the biggest category is the community review sites, of which the best known among markters are proably G2 Crowd , TrustRadius , and Software Advice. As you see, this contains four sets of products: the original six landscapes, divided between the static images and the two interactive options (both very cool).

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Customer Experience Matrix

DECEMBER 19, 2011

Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ).

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

JUNE 19, 2015

Hurley's hope is that the user community will largely support itself through public forums and that service professionals such as consultants, agencies, and Web developers will fill the rest of the gap. On the other hand, the system automatically imported pictures of people on my test list, presumably from public social media profiles.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. And, in particular, are social media as important as industry gurus claim they are? I’m sitting on a panel next week that will discuss long-term marketing trends.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

FEBRUARY 1, 2010

The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. Alterian has already made big bets in social media and Web content management, which are also well beyond the scope of traditional database marketing.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Customer Experience Matrix

MARCH 24, 2016

To encourage input from the larger community, I’m posting it publicly on this blog. Speaking of social interaction, I still think the conference could do more to help people have fun. (And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. Do you NEVER sleep?)

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

JUNE 29, 2011

But ExactTarget has added mobile, Web pages, and social in recent years. The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

FEBRUARY 6, 2008

I’d say the subject that most engaged them was social networks and how these can be harnessed for marketing purposes. Ironically, that discussion was much more about consumer marketing than business-to-business, although a few panelists did mention using social networks for business contacts (e.g.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Customer Experience Matrix

MAY 18, 2010

Aprimo seems to be setting up some sort of community as well, although I couldn't find any actual discussion to date.

CMO 120

CMO Customer Surveys Correlation Social Media 120

Customer Experience Matrix

DECEMBER 13, 2012

In other words, SiteCore has been steadily executing on the strategy they described in 2009. If there has been a change, it’s recognition that the company can’t build everything itself: hence the partnerships and app center, which use other developers’ products to extend SiteCore to other channels.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 13, 2014

It was intriguing to see inbound marketing and social media marketing ranked so low on the Software Advice data – I read this to mean that marketers already get them from systems outside of marketing automation and don''t see much need for a change. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 8, 2013

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

Hubspot 120

Hubspot Salesforce.com Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

AUGUST 23, 2009

Summary: Pedowitz Group’s Sweet Suite captures social media comments and forwards them to a company’s primary marketing automation system. It’s a small but critical step towards integrating social media with other marketing programs. But social media are for interactions, not broadcasts.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

JUNE 18, 2017

Facebook and Google compete to provide information via social and search. Instead of a conventional “social network effect” where the value of a network grows with the number of users, this is a “personal network effect” where the value of a vendor relationship grows with the number of services the vendor provides to the same individual.

Amazon 212

Amazon Paid Content Buy Marketing AI 212

Customer Experience Matrix

OCTOBER 9, 2013

Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Note that not everyone is a marketing automation user.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketing Automation Lead Scoring 120

Customer Experience Matrix

SEPTEMBER 23, 2009

Problems include Flash, video, audio and other non-HTML Web content; venues like mobile, digital video recorders and interactive TV; widgets that migrate through social networks; and plain old cookie deletion. Let’s call it a shift from customer-centric to community-centric marketing.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 21, 2011

This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 12, 2010

But I happened to write one in response to a question at the Focus online community last week. Marketers will struggle to incorporate an ever-expanding array of online marketing options: not just Web sites and email, but social, mobile, location-based, game-based, app-based, video-based, and perhaps even base-based.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MAY 27, 2016

Society has an interest in building a community with shared experiences and understandings. While opinions about social health differ, I think most people would agree that fragmented communities are problematic. So personalization may create diverse brand promises that the company ultimately cannot deliver.

Personalization 189

Personalization Paid Search Agency Segmentation Marketing 189

Customer Experience Matrix

FEBRUARY 10, 2009

But the more important issue is the movement away from traditional analysts to a community or peer-to-peer model. I think there is a hierarchy of analytical methods for Twitter and other social media. He does feel that ‘niche’ analysts provide more value. As a ‘niche’ analyst myself, I tend to agree. Taxonomy for Twitter Analytics.

Peer-to-peer 120

Peer-to-peer Demand Generation Marketing Automation Services Demand 120