Remove social

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Your Sales Motion Is Challenged – It’s Time to Pivot in a New Direction

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Utilize your BDR/SDR team as a great resource to test messaging on outbound calling, within their social selling communications or other points of contact with prospects. Run message tests on your website and/or in your digital channels like social media. with a focus on new revenue streams).

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Ethics in B2B Digital Personalization – Is it Possible?

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If you haven’t had the opportunity to watch the Netflix documentary “The Social Dilemma” yet, I highly recommend it. The rather dark story it tells is fascinating in terms of what our major social media and search platforms are capable of, especially in a time of a major political election and extreme social unrest.

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Marketing Enablement and The Technology Stack

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Take a look-I know this is only a partial list: Content marketing: Content management applications, search/social media tools, video, influencer marketing solutions, email marketing, HTML and design applications. Public relations : Content management applications, social media applications, webinar technologies, communities and reviews.

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Mojo, Newsjacking and More – Notes from MarketingProfs B2B Forum

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Nick Westergaard , Chief Brand Strategist of Brand Driven Social, shares insights on how we need to think in terms of four digital dynamics: clarity, content, coherence and community. Brand Now: How Today’s Digital Dynamics Can Help You Build a Better Brand Online (and Off)-.

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The Key Marketing Automation Players On Your Team

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webinar, social, event registration, etc.), Engage with the various marketing automation groups within LinkedIn, vendor customer communities and your network to source the best candidates. and is the ultimate system administrator for your system. Developing your team of key players is not something that is done overnight.

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Customer Experience, Transformation and Personalization at #MME16

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Customer Experience: Troy Carter of Atom Factory made a valid point during his “Community, Connection, Consumption – Create Great Experience to Build Brand, Sales and Superstardom” keynote. He has worked with multiple social media platforms and has had to transform his talents to adapt to each.

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You Don’t Know the Buyer, JACK!

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Depending on what study you read, 60-80% of the buying process is done before the vendor community is even contacted. What social networks are they leveraging? So, if you want in on influencing the buyer, you’d better figure out what they are doing and who they are talking to before they get to you. What are they researching?