Trending Sources

There is no community on social media

grow - Practical Marketing Solutions

Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. There’s never been a meaningful community there. They’re not archived.

Online Communities are Not Virtual

Biznology

Do you consider message boards, forums, virtual realities, and virtual communities to be a waste of time, populated by losers? Abraham PR respects online community; Abraham PR respects the online life. There is a general misunderstanding that online virtual communities are escapist. And community, in this case, is synonymous with family. And continues to do so.

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager? First, what are the benefits of having a community manager? 2) Listens to the Buzz.

Four Characteristics of a Successful Brand Community

Tomorrow People

Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful? Brand Credibility

Case study: Finnair puts social media community to work

grow - Practical Marketing Solutions

By {grow} Community Member Ana Silva O’Reilly . The birth of a community. The airline’s “Quality Hunters” project had a blog (qualityhunters2.com) and a Twitter account (@qualityhunters), and a vibrant social media community actually began to form around this key idea of improving air travel. A return on the social media investment.

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! Match your CRM data with social data to start building out a clearer picture of your audience and be more relevant to them.

By: Week 8: Online Communities, Communities of Practice | alh.meshari

Conversionation

[…] of the main reasons people succeed with social media marketing where others fail is that they think of those with whom they’re communicating not as pixels on a […

Hey, Marketer! Get Your Hands Off My Community!

CMO Essentials

I’ve been a community manager for four years in two separate communities. And I’ve even been on the other side of community management for 12 years now as a member of Pearl Jam’s online message boards (as well as in their fan club – priority seats!). As a community manager, I’ve had to leverage marketing tools to understand what content resonated best with our community.

How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

By Rosemary O’Neill, {grow} Community Member There are 20 months between the birthdates of my first child and my set of twins. When it comes to online community, there are strongly held opinions on all sides. They have no idea what type of community will work in your particular situation. You already have a community, whether you are participating in it or not.

Online communities aren’t all bullying bullies

Biznology

Many Online Communities are Friendly. Now that I have gone in to learn more about my passions, my hobbies, my shows, and my interests, and my fitness — honestly and with deep respect and a little reverence — I have found a very intelligent, generous, kind, and understanding community. Online Community Business fitness Google gym Online Communities Reddit social media

Secret Sauce for Small Business: Building Social Media Communities

Blue Focus Marketing

Social Media Communities Empower Small Businesses&#. Twitter is an amazing place to meet interesting people and join communities. Since Craig seemed approachable, I asked him how he thought small businesses should use social media to build communities, understanding that he built a small online business into the Internet’s 10 most-visited English language sites.

Sometimes you don’t need community. Sometimes you just need a hamburger

grow - Practical Marketing Solutions

I observed a talk recently where a leading social media speaker told the audience that people don’t want to buy something. I don’t need a community and I don’t want to be part of something bigger. I would rather get a good deal than be part of the car wash Facebook community. In fact, I would probably NEVER join a car wash Facebook community. Come on.

The Four Stages of Community, and How They Relate to Your Community Management Goals

Ad Your Comment Here

The Community Roundtable recently released a report giving an in-depth assessment of to what point community management has evolved over the past several years, and highlights four stages of communities as a framework under which to run your community management team and processes within your organization. CMM3 organizations have reached full-blown Community status.

Google+ Communities: Good for Users, Marketers, and Google

Synecore

Always looking to redefine long-held paradigms, the tech powerhouse may have just created the first win-win-win situation in recent memory with its new Communities feature on Google+. With design and functionality representing a kooky hybrid between Facebook and LinkedIn groups and Pinterest boards, Communities is good for users, marketers, and of course, Google. Let me explain.

A broken heart for the social media community

grow - Practical Marketing Solutions

My friend Trey Pennington , one of the most popular figures on the social web, committed suicide today. Trey was one of my first mentors on the social web and I tell part of our story in my book The Tao Of Twitter … I also use his story of generous networking support as a best-practice case study in many of my college classes. I’ve been pushing it down, pushing it down.

Does Gamification Work On a Customer Community? [CHART]

It's All About Revenue

In July 2012 we added gamification into our own online community, Topliners. With the launch of the gamification module came a “leaderboard” on the home page that allowed users to see their rank in the community of 7000 users and who their nearest competition were. Does Gamification Work On a Customer Community? Or my personal favorite.

30 Gifs To Inspire Any Social Media Community Manager

B2B Marketing Insider

Given the ubiquitousness of social media, it’s easy to forget that just five years ago it was barely a niche marketing tactic, let alone a profession. Being a social media manager today means forging ahead where there isn’t always a clear path. You’re nearly as excited to get that new social analytics tool as you are for your Christmas bonus. Mangiaforte.

Do Social Contests Build Community?

WindMill Networking

Yet, as the consumer journey becomes increasingly complex, the best strategies for building and sustaining community are becoming longer-term in nature. Do Social Contests Build Community? by Daniel Maloney - Maximize Social Business. Social Media Community Building At Tailwind, we often see that marketers are under intense pressure to generate results quickly. Getting organizational buy-in to support long-term investments can be a challenge. So, we often find ourselves in limbo between … Continue Reading.

5 Key Characteristics Every Social Media Community Manager Should Have

Hubspot

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? It seems crazy, in the midst of a global financial crisis, to suggest that companies should go to the expense of hiring a community manager to oversee their social media presences.

10 Volunteer Opportunities For Tech Professionals To Transform Their Communities

bizible

We’re events, social media and design; offices with ping pong tables, employee outings and happy hours. CoderDojo is a community of free, volunteer-led programming clubs for children and young adults. The program is supported by the tech community, public funding and individual donors and is therefore tuition-free for students. Year Up , National. How you can get Involved.

CareOne Cashes In On Community

Paul Gillin

But there’s nothing underhanded about CareOne, a nine-year-old company with 700 employees and a philosophy that “There’s no reason to be ashamed of being in debt,” according to Social Media Director Nichole Kelly (right). A busy online community has been a remarkably effective engine of growth. million member community was actually an accident. communities

How to Launch a Successful Online Community: A Step-by-Step Guide

Hubspot

These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process. If you are launching a new community or refreshing your existing community, taking time to prepare a plan is crucial for ensuring success. 4) Set up the community.

Online community management is surrogacy

Biznology

Hiring someone to both speak and respond as you on social media is not cheating. There’s still a core group of social media consultants who consider outsourcing your most personal social media properties as being somehow inauthentic. Why then, is it so controversial in Social Media. Honestly, all of the best community managers love what they do.

How to Become a Great Online Community Manager [Infographic]

Hubspot

An increasing number of companies are leveraging communities to engage with their audience, increase visits to their websites, and generate leads or sales. By creating an online community, you're essentially creating a platform in which you can interact with your user base in a personal, meaningful way. However, setting up and running a community is not easy. And guess what?

Organic vs paid social media: 12 myths vs realities

Biznology

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. Which one to use? MYTHS.

Social Media in Higher Ed: Take the activity out of the social channel and be a community facilitator

Ad Your Comment Here

Colleague Dan Klamm, Marketing & Communications Coordinater for Syracuse University’s Career Center, had an insightful article today in Mashable about 4 Ways Colleges Can Take Their Social Media Presence to the Next Level. One of the key jobs of a community manager is to facilitate the connections between tweets/comments/posts/etc and their solutions. …does it?

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

My social media engagement level was still the same, it just became diluted. They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. The post Finally, the truth about social media and customer engagement appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W. Schaefer.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Showcase reviews: BuzzBlogger, Social Media Today.

Tools 90

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. Blogs have great search engine optimization (SEO) benefits that community forums will have a tough time matching.

What is a Community Manager and Does Your B2B Company Need One?

Marketri

In the marketing field, the term “community manager” has become increasingly popular. A community manager is the online face (and voice!) of your company and the individual who interacts with your online audiences through various means including blogs, social networks, message boards and even online events. Does your B2B firm have an online community manager?

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index. Gen Xers are twice as likely to follow a brand on social as Baby Boomers are. Strategize and plan using one of the social networks your target group prefers.

CMO Spotlight: Michael Brenner, Business 2 Community

LEADership

He is the co-founder of the social news site Business 2 Community and also created SAP’s Business Innovation thought leadership blog site. Like I said before, trust is the biggest factor in B2B marketing success—3 ways to win trust through social media. . The post CMO Spotlight: Michael Brenner, Business 2 Community appeared first on LEADership.

How to Use Community Forums to Fuel Your Audience Engagement Strategy

Modern B2B Marketing

You can evaluate your data or survey existing customers to figure out what your target audience needs or you can go to the places where they’re already sharing this information—community forums. Community forums are one of the best (and most commonly overlooked) channels that provide marketers with an invaluable, and often free, pool of queries and topics of interest. . Yahoo!:

Is social media engagement still a thing?

grow - Practical Marketing Solutions

Remember when social media was about engagement? Does it still have a place in the social media eco system? gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. In other words, you’re broadcasting.

How do you REALLY build a blog community? A love story.

grow - Practical Marketing Solutions

I’m sorry that I don’t have anything particularly profound to say to commemorate this milestone, but I thought I would address a question I hear constantly — “How did you build such an awesome blog community?&# The irony of social media is the result of success is LESS engagement. But the big community driver is … content. It snuck up on me.

How Brands Can Build Online Communities That Aren’t Lame

Contently

“We just really need to build a community around _.” On Wednesday, the PandaConf stage was the de facto home to those who had actually built communities. During our discussion, they revealed some secrets that could help marketers and entrepreneurs develop online communities in 2017 and beyond. Individual users, not Nextdoor employees, are the ones tasked with starting each neighborhood community. A lot of newer social networks focus on a few metrics, like users or daily active users. He also warned others to watch out for an unbalanced community.

How to Excel in Community Management: Advice From 12 Experts

Hubspot

Community management has become an essential part of a successful long-term social media marketing strategy. In fact, it's turned into more than just a social media strategy: Community management leads to customer retention, and studies have shown that profits increase 95% when retention grows over 5%. Social Media Daily PromoHow to find a great moderator.