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Using ALL the Tools of Social Media Optimization

WebMarketCentral

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO.

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Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why is online reputation management so important?

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Christopher Barger, GM's Social Media Rock Star

WebMarketCentral

60% of those under the age of 21 belong to a (online) social network. Blogs now rival traditional media for reach. Blogging is a PR activity —a tool to build image and credibility—not marketing. Social media has given every consumer the opportunity to reach millions of others with his or her opinion of a brand or product.

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Two More Social Media Sites to Check Out

WebMarketCentral

Here's another social media tagging site look into, as well as a new place to keep track of everything web-related that's important to you. First, Zanby is a new social media site. That makes it useful for everything from moms setting up playdates, to community organizing, to collaborative online research projects.

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Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) Social media and social networks are simply an online version of that table at the coffee shop. Social Networking Goes Professional by The Wall Street Journal Journal writer Jessica E.

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Five Ways to Give Back Through Social Media

WebMarketCentral

In response, non-profits are getting more creative in using social media and other online tools to provide people with more ways to contribute than simply reaching for nearly-empty wallets. For example, their Vision Simulator tool helps web designers understand how people with different types of vision impairment see the web.

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Best of 2008 (So Far) - Social Media Optimization, Part 2

WebMarketCentral

Exactly how helpful is online video as as search marketing tool? Which social media sites are the most valuable? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Is Your Site Social Media Friendly? Who's In Your Audience or Community?