4 Ways to be a Better B2B Twitterer
JULY 21, 2009
Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. Second, B2B's biggest social media screw-ups by Mark Schaefer demonstrates what can happen when companies are clueless about social media, including thought not limited to Twitter.
The Social Media Email Signature
SEPTEMBER 18, 2008
A growing number of Web 2.0-savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off. Social networking sites are simply an extension of those two functions, giving other people more information about yourself and additional ways to interact. and email address. signatures. Christina L.
Best of 2009 (So Far): Social Media Marketing, Part 1
OCTOBER 1, 2009
This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). Social media continues its rapid growth"—check. What The F**K is Social Media?
Best of 2008: Social Media Optimization, Part 1
APRIL 6, 2009
Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008.
Using ALL the Tools of Social Media Optimization
SEPTEMBER 10, 2008
The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. Discussion Forums These are a place to showcase your expertise in a non-promotional way.
Best of 2008 (So Far) - Social Media Optimization, Part 2
OCTOBER 27, 2008
Which social media sites are the most valuable? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Is Your Site Social Media Friendly? Who's In Your Audience or Community? What are the most popular Web 2.0 applications? Exactly how helpful is online video as as search marketing tool?
It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
MARCH 16, 2009
Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement.
Five Ways to Give Back Through Social Media
AUGUST 20, 2008
In response, non-profits are getting more creative in using social media and other online tools to provide people with more ways to contribute than simply reaching for nearly-empty wallets. AllAboutPets is essentially a social networking site for British pet owners. Zanby Zanby is a group-oriented social networking site. plus larger schools and charities.
Hear About PR & Social Media at the B4B Conference
MAY 19, 2008
Social Media Isn't Only for Virtual Events
FEBRUARY 26, 2009
Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Proponents state that social networking technology can help promote similar interactions in a virtual environment. The same goes for social media technology. In this case, social media isn't only for virtual events. Three factors for success Before you start using social media technology, first consider why these conferences were successful to begin with. Social Tagging Events and Promotions
Best of 2007: News Articles on Social Media Marketing
JANUARY 16, 2008
Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) Social media and social networks are simply an online version of that table at the coffee shop. Here are several of the best news articles from last year on social media strategy and tactics for marketers.
Two More Social Media Sites to Check Out
NOVEMBER 1, 2007
Here's another social media tagging site look into, as well as a new place to keep track of everything web-related that's important to you. First, Zanby is a new social media site. In this case, yesâ€”Zanby combines features common to other social tagging sites (such as the ability to browse and create groups) with a powerful set of collaboration features, such as the ability to upload/share documents and photos, create lists, arrange events and start or contribute to message threads.
New Hub Site Focuses on B2B Marketing Intelligence
JULY 1, 2009
A new B2B marketing community site , B2B Marketing Zone officially launched today. Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. Additional bloggers meeting the high standards for the community will be added over time.
Best of 2009 (So Far): Blogging for Business, Part 1
OCTOBER 13, 2009
27 Blogging Secrets to Power Your Community by Community and Social Media Chris Brogan shares more than two dozen tips for attracting more blog traffic, divided into three categories: Starter Moves (e.g. share your posts using social media platforms, link to other blogs often). How can you attract more traffic to your blog? Generate more comments?
SEO Rant: The Insidious Nofollow Tag
OCTOBER 15, 2009
Just like any other type of spam affects its community, comment spam affected the entire blogging community, so in early 2005 (Google and Blogger engineers) designed the attribute to address the problem and the nofollow attribute was born." An alarming number of once-respectable social bookmarking sites—Digg, delicious, Mister Wong, Reddit, Mixx, Bibsonomy, Jumptags, Faves, Yahoo!
Best of 2008: Random but Interesting, Part 2
AUGUST 31, 2009
Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place! Networking, gaining knowledge and gathering material for blog content are just a few of his recommendations.
Best of 2008: Blogging for Business, Part 2
JUNE 24, 2009
5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits. Networking takes time and effort. Ongoing effort!"
Best of 2008: Interactive PR, Part 1
JANUARY 20, 2009
The emergence of social media and user-generated content has radically changed the practice of PR. as some refer to it—provide outstanding guidance on using social media tools like LinkedIn, Twitter, Facebook, blogs and social media newsrooms to maximize the impact and SEO benefits of online PR activities, as well as measuring your success. tags: PR 2.0,
Best of 2008: SEO Link Building
MARCH 2, 2009
Link Building - 11 More High PR Do-Follow Social Sites by JR’s Internet Marketing Strategies A follow-up to an earlier post here on Social Marketing - 65 + Social Bookmark and News Sites , this one offers additional valuable social sites for link building including Plime , Listible and Shoutwire , as well as guidance on how to maximize the link value of these sites.
Looking Back at 300: Top 10 Posts
NOVEMBER 24, 2008
Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities." Also, I think, the first time on this blog I made the case that SEO is far from dead. #8:
Best of 2007: Web 2.0 Sites
FEBRUARY 27, 2008
A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. Ning Marketing 2.0 The Marketing 2.0
Top Blog Posts in First Three Years of WMC
JUNE 25, 2008
Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008â€”A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. Social Tagging Sites, Part 1: Alexa Rankings , April 29, 2007â€”the Alexa rankings for 42 popular Web 2.0 tags: best blog posts on social media marketing, Web 2.0,
The Coming Consolidation in Social Networking
JANUARY 7, 2008
Social media sites are multiplying like rabbits. social tagging sites. Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site.
4 Ways to Use Social Networking for B2B PR
DECEMBER 18, 2007
As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services.
How to Write a Strategic Marketing Plan
DECEMBER 6, 2007
hospitals, insurance companies and community banks, all of which buy very differently). With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. and new prospects. NOT "what do I need to sell to them?").
Web 2.0 Social Tagging Sites, Part 7: The Best
JUNE 26, 2007
social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities. social tagging-driven traffic contributed by each site (e.g. social bookmarking sites. By far the most actively-engaged community of any of these sites, and the daily email summaries of fresh links set this site apart from the crowd.
How to Use Twitter for Business
MAY 6, 2009
I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. Ping.fm —update multiple social media accounts at once. Seesmic Desktop —**5 STARS**—manage multiple Twitter accounts from a single interface, share photos and video, and organize your social contacts into logical groups. Community-building takes time—it's a marathon, not a sprint. Social Tagging 3) Follow the people who the top influencers follow. eastern. techniques.
The New "Relations" in Interactive PR
OCTOBER 11, 2007
The umbrella term of "public relations" (PR) has always covered a number of specialties: media relations (primarily), investor relations, analyst relations, community relations, even employee relations. The social networking of Web 2.0 Market relations is the practice of writing news releases (not press releases) that are targeted directly at your prospects rather than journalists (though media folks may pick up on these as well). Used properly, the social media tools of Web 2.0 Appeals to bloggers need to be direct, personal, relevant and transparent.
Web 2.0 and the Evolution of Marketing
MAY 3, 2007
social tagging and its impact on marketing practices. tools to drive customer community participation. Third, I got an email from Shawn Henry of the Britopian Marketing Blog , a highly engaging blog devoted to SEO, social media optimization and online marketing. Among Shawn's posts was a link to an interesting SEO'Brien piece on paid Digg-ing and the black market for the unscrupulous use of social tagging. tools and social tagging to effectively promote products and services without "brochure-speak." First, there was Use Web 2.0 Web Traffic. Web 2.0
There is no community on social media
grow - Practical Marketing Solutions
JUNE 8, 2015
Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. There’s never been a meaningful community there. They’re not archived.
Understanding Generational Social Media Preferences
grow - Practical Marketing Solutions
MARCH 15, 2017
I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index. Gen Xers are twice as likely to follow a brand on social as Baby Boomers are. YouTube is their second favorite social platform. By Brooke B.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. ” — Social Media Today.
115 Facts You Never Knew About Social Media [Infographic]
NOVEMBER 15, 2016
It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. Social In Sixty Seconds. It is.
3 Tips for Using Social Media for B2B Marketing
DECEMBER 27, 2016
Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Employ Someone Who Knows Social Media, Not Just Your Business.
Finally, the truth about social media and customer engagement
grow - Practical Marketing Solutions
JULY 25, 2016
My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. Fast forward to 2015.
Organic vs paid social media: 12 myths vs realities
FEBRUARY 27, 2017
Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. Which one to use? MYTHS.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?