In the end, Jay's prescribed solution is the application of social media principles to organization learning, through what he terms "learnscapes," "platforms where knowledge workers collaborate, solve problems, converse, share ideas, brainstorm, learn, explain, communicate, conceptualise, tell stories, help one another, teach, serve customers, keep up to date, forge partnerships, build communities, and distribute information." Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? MORE >>

Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. Second, B2B's biggest social media screw-ups by Mark Schaefer demonstrates what can happen when companies are clueless about social media, including thought not limited to Twitter. You can tweet about any of these, though revolutionary innovations tend to attract the most attention on Twitter, blogs and other forms of social media. Social Tagging MORE >>

A new B2B marketing community site , B2B Marketing Zone officially launched today. Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. Hosted by community organizer (I mean that in a good way) Tony Karrer using his Browse My Stuff technology, B2B Marketing Zone features content from rockstar B2B bloggers like Brian Carroll , Paul Dunay and Newt Barrett. MORE >>

Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits. Everyone who writes a business blog ultimately wants the same thing—more traffic. All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical. Networking takes time and effort. Ongoing effort!" MORE >>

I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. Ping.fm —update multiple social media accounts at once. Seesmic Desktop —**5 STARS**—manage multiple Twitter accounts from a single interface, share photos and video, and organize your social contacts into logical groups. Community-building takes time—it's a marathon, not a sprint. Social Tagging 3) Follow the people who the top influencers follow. eastern. techniques. MORE >>