4 Ways to be a Better B2B Twitterer
JULY 21, 2009
Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. Second, B2B's biggest social media screw-ups by Mark Schaefer demonstrates what can happen when companies are clueless about social media, including thought not limited to Twitter.
The Social Media Email Signature
SEPTEMBER 18, 2008
growing number of Web 2.0-savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off. Social networking sites are simply an extension of those two functions, giving other people more information about yourself and additional ways to interact. and email address. signatures. Here are a few notable examples of Web 2.0
Best of 2009 (So Far): Social Media Marketing, Part 1
OCTOBER 1, 2009
This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). Social media continues its rapid growth"—check. What The F**K is Social Media?
Best of 2008: Social Media Optimization, Part 1
APRIL 6, 2009
Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008.
Christopher Barger, GM's Social Media Rock Star
JUNE 16, 2008
60% of those under the age of 21 belong to a (online) social network. Blogs now rival traditional media for reach. Social media has given every consumer the opportunity to reach millions of others with his or her opinion of a brand or product. Social media enables you, as a marketing or PR professional, to participate in the conversionâ€”but no longer to control it.
Best of 2008 (So Far) - Social Media Optimization, Part 2
OCTOBER 27, 2008
Which social media sites are the most valuable? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 so far in 2008. Is Your Site Social Media Friendly? Who's In Your Audience or Community? What are the most popular Web 2.0 applications? How can you use StumbleUpon for SEO link building?
It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
MARCH 16, 2009
Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement.
Five Ways to Give Back Through Social Media
AUGUST 20, 2008
In response, non-profits are getting more creative in using social media and other online tools to provide people with more ways to contribute than simply reaching for nearly-empty wallets. 1. AllAboutPets is essentially a social networking site for British pet owners. 5. Zanby Zanby is a group-oriented social networking site. plus larger schools and charities. 3.
Hear About PR & Social Media at the B4B Conference
MAY 19, 2008
Social Media Isn't Only for Virtual Events
FEBRUARY 26, 2009
Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Proponents state that social networking technology can help promote similar interactions in a virtual environment. The same goes for social media technology. In this case, social media isn't only for virtual events. Three factors for success Before you start using social media technology, first consider why these conferences were successful to begin with. Social Tagging Events and Promotions
Best of 2007: News Articles on Social Media Marketing
JANUARY 16, 2008
Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) Social media and social networks are simply an online version of that table at the coffee shop. Here are several of the best news articles from last year on social media strategy and tactics for marketers.
Two More Social Media Sites to Check Out
NOVEMBER 1, 2007
Here's another social media tagging site look into, as well as a new place to keep track of everything web-related that's important to you. First, Zanby is a new social media site. In this case, yesâ€”Zanby combines features common to other social tagging sites (such as the ability to browse and create groups) with a powerful set of collaboration features, such as the ability to upload/share documents and photos, create lists, arrange events and start or contribute to message threads.
New Hub Site Focuses on B2B Marketing Intelligence
JULY 1, 2009
A new B2B marketing community site , B2B Marketing Zone officially launched today. Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. Additional bloggers meeting the high standards for the community will be added over time.
Best of 2009 (So Far): Blogging for Business, Part 1
OCTOBER 13, 2009
27 Blogging Secrets to Power Your Community by Community and Social Media Chris Brogan shares more than two dozen tips for attracting more blog traffic, divided into three categories: Starter Moves (e.g. share your posts using social media platforms, link to other blogs often). How can you attract more traffic to your blog? Generate more comments?
SEO Rant: The Insidious Nofollow Tag
OCTOBER 15, 2009
Just like any other type of spam affects its community, comment spam affected the entire blogging community, so in early 2005 (Google and Blogger engineers) designed the attribute to address the problem and the nofollow attribute was born." The community can be used to solve the problem on social bookmarking sites. Buzz, Simpy—have now instituted dastardly nofollow tags.
Best of 2008: Random but Interesting, Part 2
AUGUST 31, 2009
Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place! Networking, gaining knowledge and gathering material for blog content are just a few of his recommendations.
Best of 2008: Blogging for Business, Part 2
JUNE 24, 2009
Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits. Networking takes time and effort. Ongoing effort!"
Best of 2008: Interactive PR, Part 1
JANUARY 20, 2009
The emergence of social media and user-generated content has radically changed the practice of PR. Brave New World of Media Pitching: LinkedIn by PR Meets Marketing PR 2.0 Words to Write By: SEO Tricks for Press Releases by Speak Media Blog PR strategist Jennifer A. Facebook Connects Your Brand Across the Social Web by PR 2.0 How To Pitch To Bloggers by Pick Me!
Best of 2008: SEO Link Building
MARCH 2, 2009
Link Building - 11 More High PR Do-Follow Social Sites by JR’s Internet Marketing Strategies A follow-up to an earlier post here on Social Marketing - 65 + Social Bookmark and News Sites , this one offers additional valuable social sites for link building including Plime , Listible and Shoutwire , as well as guidance on how to maximize the link value of these sites.
Looking Back at 300: Top 10 Posts
NOVEMBER 24, 2008
Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Also, I think, the first time on this blog I made the case that SEO is far from dead. #8: Web 2.0 version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs.
Best of 2007: Web 2.0 Sites
FEBRUARY 27, 2008
A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. Ning Marketing 2.0 The Marketing 2.0
Top Blog Posts in First Three Years of WMC
JUNE 25, 2008
Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008â€”A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. 9. Social Tagging Sites, Part 1: Alexa Rankings , April 29, 2007â€”the Alexa rankings for 42 popular Web 2.0 tags: best blog posts on social media marketing, Web 2.0,
The Coming Consolidation in Social Networking
JANUARY 7, 2008
Social media sites are multiplying like rabbits. social tagging sites. Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site.
4 Ways to Use Social Networking for B2B PR
DECEMBER 18, 2007
As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services.
How to Write a Strategic Marketing Plan
DECEMBER 6, 2007
hospitals, insurance companies and community banks, all of which buy very differently). With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. and new prospects. NOT "what do I need to sell to them?").
Web 2.0 Social Tagging Sites, Part 7: The Best
JUNE 26, 2007
social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities. social tagging-driven traffic contributed by each site (e.g. social bookmarking sites. social tagging sites. Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0
How to Use Twitter for Business
MAY 6, 2009
I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. Ping.fm —update multiple social media accounts at once. Seesmic Desktop —**5 STARS**—manage multiple Twitter accounts from a single interface, share photos and video, and organize your social contacts into logical groups. Community-building takes time—it's a marathon, not a sprint. Social Tagging Chris highly recommends this tool. eastern. Twitter is not broadcast.
The New "Relations" in Interactive PR
OCTOBER 11, 2007
The umbrella term of "public relations" (PR) has always covered a number of specialties: media relations (primarily), investor relations, analyst relations, community relations, even employee relations. The social networking of Web 2.0 Market relations is the practice of writing news releases (not press releases) that are targeted directly at your prospects rather than journalists (though media folks may pick up on these as well). Used properly, the social media tools of Web 2.0 Appeals to bloggers need to be direct, personal, relevant and transparent.
Web 2.0 and the Evolution of Marketing
MAY 3, 2007
social tagging and its impact on marketing practices. tools to drive customer community participation. Third, I got an email from Shawn Henry of the Britopian Marketing Blog , a highly engaging blog devoted to SEO, social media optimization and online marketing. Among Shawn's posts was a link to an interesting SEO'Brien piece on paid Digg-ing and the black market for the unscrupulous use of social tagging. tools and social tagging to effectively promote products and services without "brochure-speak." First, there was Use Web 2.0 Web Traffic. Web 2.0
There is no community on social media
grow - Practical Marketing Solutions
JUNE 8, 2015
Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. There’s never been a meaningful community there. They’re not archived.
115 Facts You Never Knew About Social Media [Infographic]
NOVEMBER 15, 2016
It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. Social In Sixty Seconds. It is.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
APRIL 7, 2015
For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. inches of snow to melt.
Exploit the hours employees spend on social media
SEPTEMBER 27, 2016
According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work. In fact, people are sixteen times more likely to read a social media post from a friend than from a brand themselves.
Online Communities are Not Virtual
JUNE 17, 2014
Do you consider message boards, forums, virtual realities, and virtual communities to be a waste of time, populated by losers? If so, then you need to leave online advocacy, new media marketing, online brand promotion, online word of mouth marketing, online outreach, blogger relations, and brand ambassadorship to someone who has lived, loved, and connected to people in real ways online.
30 B2B Social Media Tips for 2016
JANUARY 26, 2016
As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. huge part of social media is understanding your audience. Sort of.
What is Social Media Marketing?
DECEMBER 2, 2014
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? Like this post?
6 Tools for Automating B2B Social Media Marketing
JULY 14, 2016
Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. Buffer. Edgar. DrumUp.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. MediaPost ). 9 B2B Social Media Marketing Stats and Facts.