Tony Zambito

article thumbnail

Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Tony Zambito

Once bustling communities adjacent to business parks are quiet. Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Leaving no communities untouched, including business. . Empty office buildings dot the map of the United States.

Business 252
article thumbnail

The Pull of the Digital and Social Media Storm

Tony Zambito

This is being driven by the need to engage at an individual level, create more content relevance, and leverage a new world of crowd-sourcing Internet communities, omnipresent connectivity, and pervasive mobile device ownership.”.   This year we’ve seen the advent of social media analytics beginning to surface. 

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?

Tony Zambito

One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    This term has for years been associated with the arts and cultural communities as they sought ways to engage members and to increase subscriptions. 

article thumbnail

3 Not-So-New Social Behaviors of the Digital Buyer Persona

Tony Zambito

  Social communities are ebbing their way into the conscious minds of all buyers in many facets be it consumer or B2B.     In a funny way I began to wonder if anything new was really happening here and the fixation on social communities perhaps making us miss something. 

article thumbnail

The Emergence of the Social Business Persona

Tony Zambito

The impact of Social Business is proving to be a seminal period in our history.    As the Internet changed our very means of how we view information, social media technology and social media channels are changing our views of customer relationships and conversations. 

article thumbnail

The Rise of the Digital Buyer Persona

Tony Zambito

.  For example, the recent Buyersphere Report regarding B2B use of social media commissioned by Base One of the UK is very illuminating.    In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report. 

article thumbnail

Understanding Buyer’s Goal Orientation Key to Understanding Why Buyers Buy

Tony Zambito

Today, in B2B marketplaces, we are seeing the rise of social media expand at a rate unexpected as we climb out of the financial crisis stupor markets found themselves in the past three years.    Amounting to as perhaps Aristotle might say if he were present today – a new means for people to achieve goals.