The Point

OCTOBER 8, 2009

I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. enhance company’s image by delivering insight to key online communities.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

The Point

OCTOBER 11, 2022

How can organizations refine and enhance their databases while adhering to the seemingly ever-changing privacy landscape; One of the implications that we’re seeing due to data privacy laws (and the hurdles they present for email marketers) is a growing reliance on other channels – in particular, social media.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. HS) Social media advertising has taken off lately. However, that’s not necessarily true.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

The Point

SEPTEMBER 6, 2011

Leveraging social media to help maintain mindshare, keep prospects informed. One of the other opportunities identified in the discovery process related to ongoing communication with the database of existing leads. “The

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

AUGUST 16, 2016

The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. “The

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

The Point

FEBRUARY 14, 2024

Fortunately, there are now third-party research services that can provide a guaranteed minimum number of survey responses from predefined B2B communities (or “panels,” in research lingo) that fit your specific audience criteria: industry, company size, job title, and so on. (“Survey fatigue” is real.)

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

The Point

JUNE 1, 2010

Momentum for a new breed of social and casual games is picking up speed as game titles migrate to the Web, social media, and smartphones. Here are some ideas to consider: * Build traffic, registrations, and repeat visits for a customer community site. And those involved aren’t just kids: the average game player is 35.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100