B2B Marketing Traction

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media.

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Why You Should Rethink That Snarky Social Media Comment

B2B Marketing Traction

I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. There was certainly no acknowledgment that I freely shared a proven strategy for convincing business to business companies that are reluctant to get into social media.

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What Does Social Media Have to Do with Crossing the Chasm?

B2B Marketing Traction

Now , when the client tells you about the inkling of a community initiative that you know may need support in the future. Because the time to launch your new product, community initiative, or strategy will be upon you before you know it. On social media platforms or other? Or, did you have to scramble?

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What to Do When the Social Media Horse Has Already Left The Barn?

B2B Marketing Traction

Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. Without a strategic social media plan or guidelines, the social media horse has already left the barn.

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The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Follow some of your suppliers, customers and some industry media writers and their publications. You can find their Twitter accounts by going to their website and clicking on the Twitter social media icon or on the Twitter follow button. Social Media/Web 2.0 b2b marketing social media twitter'

Twitter 100
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My Favorite Trends to Watch in the New Year

B2B Marketing Traction

24 Community-sponsored everything , meaning that in addition to community-sponsored distribution of locally-grown, organic food, other things that we consume on a regular basis (think art, flowers) can be subscribed to for cost-savings and efficiency and increasing local commerce. #25 Patagonia is at the forefront of this movement. #24

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12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Your blog is a way to respond immediately to issues about your or a competitor’s products or services or important happenings in your community or industry. Crowdsource market research.