Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. How do they use these channels?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. How do they use these channels?

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

QuanticMind

AUGUST 30, 2023

What’s new in the realms of paid search and social media? This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. Twitter is now X. Here's what that means. [:04]

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy.

Social Media 116

Social Media Analytics Work Management Media 116

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Nevertheless, your SEO efforts with social media are still valuable.

Social Media 115

Social Media SEO Lead Ranking Lead Scoring 115

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media?

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media.

Social Media 144

Social Media Research Social Marketing Media 144

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives.

Paid Content 124

Paid Content Social Media Work Management Marketing Management 124

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Buffer

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. How can social media impact your career?

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Stevens & Tate

MAY 13, 2022

A great way to use a strategy is to work with the community and advocacy. Having advocates and engaging with community will help your brand grow. The best way to advertise is through word of mouth and advocates in the community will do that. Community and Social Media. Growing Community Across Social Media.

Communities 93

Communities Marketing & Strategy Marketing Strategy Word of Mouth 93

QuanticMind

JULY 31, 2023

What’s new in the realms of paid search and social media? This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. You’re saying they have even more users?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Brandpoint

FEBRUARY 22, 2022

Figuring out where your brand fits in the world of social media presents a challenge for many businesses. Some fail to understand the value of investing in social; others just don’t know how to use it or where to start. What are your top techniques for getting brands to stand out from the noise on social media?

Social Media 127

Social Media Media Youtube Communities 127

Buffer

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

Social Media 106

Social Media Consulting Media Work Management 106

Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” What are some tips you have for social media marketers who want to add analytics to their daily routine and resume?

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Launch Marketing

APRIL 20, 2022

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Following the right people on Twitter is an easy way to stay on top of trends and learn valuable information all in one place. On Twitter, you get nuggets of information from all his ventures. .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. We crave community, belonging, and we also fancy ourselves much more independent and autonomous than we obviously are in any real capacity. Social Media Monitoring. Social Media Planning and Calendaring.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media 102

Social Media Work Management Marketing Management Clickthrough 102

Hubspot

JANUARY 8, 2020

But not all realize the effects building and nurturing an online community can have on your brand. Social media marketing has evolved and the need to build relationships with your followers has never been more important. Online communities are groups of people who have a connection with your brand and/or each other.

Social Media 79

Social Media Communities Brand Identity Branding 79

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. .

Social Media 144

Social Media Enterprise Management Work Management Marketing Management 144

Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media can be used for a variety of things, including: Expressing yourself. Types of Social Media.

Paid Content 132

Paid Content Social Media Media B2B 132

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible.

Social Media 52

Social Media Trends Media Demographics 52

Convince & Convert

NOVEMBER 16, 2016

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query. Here are five ways to ensure your social media posting helps your SEO.

Social Media 167

Social Media SEO Media Lead Scoring 167

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. .”² How can this be true?

Research 143

Research Loyalty Case Studies Communities 143

ClickZ

FEBRUARY 6, 2024

‘Less Social Media, More SnapChat’ Launched on February 2, 2024, this was the title of Snapchat’s latest campaign aimed at distancing the platform from the traditional social media tag and presenting it as an antidote to the issues plaguing other social media platforms.

Social Media 52

Social Media Media Differentiation Validation 52

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. The biggest benefits of outsourcing social media.

Social Media 119

Social Media Paid Search Agency Advertising Agencies Media 119

Buffer

MARCH 30, 2023

Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. An easy way to generate more content revolving around these very ideas is by creating a social media series. What exactly is a social media series? How can I start one myself?

Social Media 100

Social Media Marketing AI Media Communities 100

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Social Media 140

Social Media Generation Media Lead Ranking 140

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Discover effective strategies for generating engaging social media posts. You are not alone. Be specific.

Social Media 65

Social Media Media Curation Content 65