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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. SAP plays inline videos. million likes*.

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Demystifying Social Media for B2B, and I mean, B2B!

B2B Marketing Unplugged

Using social media in the B2 B space isn’t as easy as everyone makes it out to be. All the articles I read talk about how B to B businesses are using social media, but when it comes to actually citing examples, they always fall back on B to C. I get it. If you work in the B to C world then yes social media is where it’s at. And try not to confuse B to B with B to C companies that sell technology, like Kobo, or even Salesforce.com as they both have a huge base of end users/fans. I’m talking hard-core IT. don’t start out as a community that is interested in our brand.

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.  In fact, this month the Volkswagon Darth Vader ad attracted 20% of the record-breaking viewership for the entire SuperBowl XLV in just 36 hours.

Video 26

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. We’ve also expanded the focus of the #Nifty50 this year to include an element of social good—the #Nifty50 Kids project. She also blogs at Social Media Paige.

11 Tips for Surviving Dreamforce 2012 from the Salesforce MVP’s

Modern B2B Marketing

There will be a discussion panel featuring women who work in and around the Salesforce community followed by social time (i.e. Choose your sessions wisely (Tweet this) – Pick out the most important sessions to attend and leave the rest to view on YouTube later. All the breakout sessions can be watched later on YouTube. B2B Marketing Salesforce.com b2b marketing

Hidden Dreamforce: Tips for Dreamforce 2012 You Won’t See Anywhere Else

Modern B2B Marketing

To start, salesforce.com does a great job compiling lists of sessions for different tracks, industries, and other themes. These Bluewolf’s Get Social Guide. You can screen-print a cool salesforce.com related image on a t-shirt at the User Experience Area in the Dreamforce Developer Zone. Get Wonder where people get their cool salesforce.com clothes and bags? Check

Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

It's All About Revenue

But each year, the biggest draw is talks salesforce.com CEO and cloud computing forerunner Marc Benioff gives. It gives a glimpse into the products and features salesforce.com will unveil throughout the week. This year’s event is all about bridging the social divide between socially savvy customers and employees and the campaigns that lag behind, according to Benioff.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. We’ve also expanded the focus of the #Nifty50 this year to include an element of social good—the #Nifty50 Kids project. She also blogs at Social Media Paige.

The Essential Reading List for Growth Hackers: 15 Experts to Follow

Hubspot

The QuickSprout blog is a power pool of exemplary content on social media, digital marketing, and content marketing from a man who helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. He''s helped brands like Mint and Salesforce.com to improve their businesses. I''ve always been in awe of growth hacking. Follow @seanellis. Follow @mikaelcho. Follow @sethgodin.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Similarly, Social Marketing. No (except salesforce.com Radian6). Marketing Automation.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests.

BtoB 13

Is it Still a Revolution if it Comes with Instructions?

B2B Marketing Unplugged

Just when I thought we’d seen last of the books dedicated to screaming at marketers until they sign up for Foursquare, along comes The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social *. In this case, it’s Radian6, recently sucked up by Salesforce.com.  A quick trip to the book’s website   reveals a very, very concerted effort to sell speaking engagements and consulting.  So whatever value may lie in its pages, it’s wise to view this book through the skeptical lens of a content marketer. should note that I received two copies, both of them free.

B2B 11

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests.

CPC 8

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. What does this mean – as I understood it – they make various viral marketing campaigns or social applications that can then be shared with friends who can customize them to post it to their blog or website via an iFrame. HiveLive has a very different take on Enterprise Communities.

8 Tips for Leveraging Platforms for Marketing [@InboundNow #37]

Hubspot

Phil Simon joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Adopting community and letting people develop on your platform. Adopting Community and Letting People Develop on Your Platform. It was by no means the first social network. There's also Salesforce.com and Force.com. Platforms and Planks.

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Google Announces New Offerings in Real-Time, Mobile and Social Search. Salesforce.com announces Chatter, social computing for enterprise companies. Marketing Automation gets Social – the first major announcement about social marketing automation. YouTube is routinely serving more than a billion video views per day. Robert Half Technology study announces 54% of companies blog social media sites. Social Networking Sites Account for More than 20 Percent of All U.S. Social media use soars among b-to-b marketers. Big M&A Month-.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, everyone that's got a social media account and you're doing marketing and you have a blog, you will kind of tweet out a link to your blog post, right? Look it up on YouTube.