Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Social is a process that has the power to transform your entire organization. Enjoy! Tweet This! MORE >>

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Jeanette leads the Social & Digital Marketing team at Cisco. Stacey Acevero. Elyse_D. MORE >>

Just when I thought we’d seen last of the books dedicated to screaming at marketers until they sign up for Foursquare, along comes The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social *. In this case, it’s Radian6, recently sucked up by Salesforce.com.  Chapter Three looks promising and offers to help us structure our shiny new hires to leverage social media to get stuff done. critically important truism is that if you don’t love social media, you probably suck at social media.”. Has anyone actually gone out and paid for it?). MORE >>

But each year, the biggest draw is talks salesforce.com CEO and cloud computing forerunner Marc Benioff gives. It gives a glimpse into the products and features salesforce.com will unveil throughout the week. This year’s event is all about bridging the social divide between socially savvy customers and employees and the campaigns that lag behind, according to Benioff. While employees and customers are flocking to social media, Benioff noted, companies have lagged behind. “There’s a social divide,&# he said. Marc Benioff. Share email. MORE >>

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Social is a process that has the power to transform your entire organization. Enjoy! MORE >>