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Social Pros 19 – Scott Stratten, UnMarketing

Convince & Convert

This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Listen Now. Please Support Our Sponsors.

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Facebook Promises Better Video Metrics, But Don’t Get Too Excited

Vidyard

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. This comes hot on the heels of Facebook’s acquisition of LiveRail , a video platform that supports the social site’s aggressive move towards video advertising.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. Google Announces New Offerings in Real-Time, Mobile and Social Search. Linkedin and Twitter integrate. Twitter creates Twitter Lists. Salesforce.com announces Chatter, social computing for enterprise companies.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

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8 Tips for Leveraging Platforms for Marketing [@InboundNow #37]

Hubspot

Phil Simon joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Adopting community and letting people develop on your platform. Adopting Community and Letting People Develop on Your Platform. An example of this is Twitter and TweetDeck. Look at Facebook.

Tips 28
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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Social Marketing. Marketing Automation.