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Social Pros 19 – Scott Stratten, UnMarketing

Convince & Convert

This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Listen Now.

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. HiveLive has a very different take on Enterprise Communities.

Web 2.0 100
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The Essential Reading List for Growth Hackers: 15 Experts to Follow

Hubspot

The QuickSprout blog is a power pool of exemplary content on social media, digital marketing, and content marketing from a man who helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. He''s helped brands like Mint and Salesforce.com to improve their businesses. Follow @neilpatel. 7) Nir Eyal , Growth Hacker.

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Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. The New Social CRM Big Three.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. As with this year, we will be asking our community to nominate their favorite leaders in this field. Stacey Acevero.