Adobe Experience Cloud Blog

NOVEMBER 24, 2009

This is where B2B social media marketing comes in, since it provides a way for any company, not just large multi-national corporations, to build strong brands that in turn generate quality inbound leads. Here are four key ways that social media builds brands. Social media can increase your awareness.

Lead Scoring 48

Lead Scoring Lead Ranking Social Media B2B Thought Leadership 48

Only B2B

JANUARY 24, 2018

It also provides you with analytics for your community. Discussing on specific content topic there are a variety of communities called subreddit on Reddit. Digg is among those big content syndication networks that let you explore the communities similar to Reddit in order to get your content in front of as many people as possible.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Marketing Insider Group

JANUARY 24, 2013

MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Social Media Bouncer. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hubspot

MARCH 17, 2011

With social media being the hottest topic on the marketing block these days, companies are finally jumping into this hugely valuable channel. Yes, I work at HubSpot, and yes, we educate our customers and community about how wonderful social media is and how you're missing out if you're not using it.

Social Media 28

Social Media Social Marketing Paid Search Agency Planning 28

Customer Experience Matrix

JUNE 29, 2011

The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. The IMH sports a slick user interface with a very nice dashboard showing real-time updates of summary statistics for each channel.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Its time next year to embrace it!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

HiveLive – Platform for building unique communities I spoke to the CEO John Kimbel and visited with HiveLive crew on the Expo floor and was very impressed. HiveLive has a very different take on Enterprise Communities. That can be customized to the experience you want to create for your users.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Its time next year to embrace it!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Content Standard

JANUARY 21, 2015

Michelle Killebrew, Program Director, Strategy and Solutions – Social Business, IBM ( @shellkillebrew ). Matt Wesson, Content Marketing Manager, Salesforce.com ( @mattbwesson ). Erika Heald, Head of Social Media and Content Marketing, Anaplan ( @SFerika ). Gurdeep Dhillon, VP of Global Marketing, SAP ( @Gurdeepd ).

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. VEST data is self-reported by the vendors.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Because we believe that to continue our fast growth we need to scale both paid programs as well as inbound programs including SEO, Social Media, and Content Marketing. But what qualities are key in an inbound or social media expert? Often customers will use social media as an outlet when frustrated.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Salesforce.com announces Chatter, social computing for enterprise companies. Marketing Automation gets Social – the first major announcement about social marketing automation. A Robert Half Technology study announces 54% of companies blog social media sites. Social media use soars among b-to-b marketers.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Paul Gillin

AUGUST 4, 2011

Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. EMC has several FBML pages, including a list of its other social media accounts and a game you can play only after liking the page. Salesforce.com leverages Facebook to drive attendance to its many events. SAP plays inline videos.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

The ROI Guy

OCTOBER 15, 2014

Join the discussion and share your valuable ideas with the community in the Value Marketing and Selling Discussion Group. Adoption CEB CRM Forrester Qvidian ROI Sales Benchmark Index Sales Enablement Sales Tools Sales Training salesforce.com SiriusDecisions Value Selling' https://www.linkedin.com/groups?home=&gid=6776884

Forrester 40

Forrester Budget Programs Peer-to-peer Salesforce.com 40

Convince & Convert

JUNE 8, 2012

This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Listen Now.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Hubspot

OCTOBER 20, 2011

Phil Simon joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Adopting community and letting people develop on your platform. Adopting Community and Letting People Develop on Your Platform. There's also Salesforce.com and Force.com.

Tips 28

Tips Advertising Agencies Amazon Paid Search Agency 28

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Leverage social media. Promote your online videos across all marketing channels – on social media sites, your blog, as well as personal and corporate profiles. To grow your online community, you need to market your videos as aggressively as any other new content. Feature videos on your website.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. No (except salesforce.com Radian6).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

JANUARY 13, 2011

SAP , Oracle and Salesforce.com are some the most commonly known CRM systems. A blog is considered an asset because it is an opportunity to establish yourself as a thought leader, create a community around shared interests, encourage interactivity, create additional pages for your site and optimize for keywords. What is a CRM?

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Webbiquity

APRIL 27, 2017

The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. Owned by Salesforce.com. The app helps you play Mark Zuckerberg for your own online community of other professionals, clients, and business owners in your field. ” — Social Media Explorer.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Hubspot

JUNE 24, 2010

to Web-based and social media marketing than counterparts with flat or declining revenues. Because Web-based marketing and social media tools are often less expensive, easier to use and more effective than traditional marketing alternatives. Are you taking advantage of new ways to market your company?

Work Management 28

Work Management Marketing Management SMB Lead Scoring 28

Hubspot

AUGUST 8, 2012

In today’s wired world, chances are good that the relationship you have with your customers is going to include one or more digital channels -- your website, landing pages, email communications, mobile interactions, social media participation, etc. Creating an Excellent Customer Experience on Social Media.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Hubspot

MARCH 23, 2015

The QuickSprout blog is a power pool of exemplary content on social media, digital marketing, and content marketing from a man who helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. He''s helped brands like Mint and Salesforce.com to improve their businesses. Follow @neilpatel. 7) Nir Eyal , Growth Hacker.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Webbiquity

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Customer Experience Matrix

MAY 8, 2013

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

Hubspot 120

Hubspot Salesforce.com Marketing Automation Services Ideal Customer Profiles 120

Directive Agency

MARCH 7, 2019

This is a day to highlight and reflect on the valuable contributions, and significant impact women have made and continue to make in their communities and around the world. Dr. Nancy Richmond is a leading influencer in social media, leadership and professional branding. Michelle Killebrew. Dr. Nancy Richmond.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Webbiquity

DECEMBER 15, 2020

WorkOutLoud – Online communities connecting enterprise companies to their customers – enabling community-wide collaboration, improving the customer experience. focuses on experimental, open-source community-focused efforts. Early growth capital, outside Silicon Valley. Followers: 1,696. Following: 89. WorkOutLoud.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Convince & Convert

JUNE 29, 2012

This is Episode 22 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer).

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Automation Services 114

Webbiquity

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data.

CRM 127

CRM Top of Funnel Enterprise Management Work Management 127

ViewPoint

SEPTEMBER 12, 2011

Here are some big ideas that I took away from the show… The Social Enterprise The central focus of the show was leveraging the power of social media to reach and help more customers. As Marc Benioff said, “Salesforce was born cloud but reborn social.”

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. As with this year, we will be asking our community to nominate their favorite leaders in this field.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

B2B Marketing Zone Posts

MAY 3, 2010

The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. As with this year, we will be asking our community to nominate their favorite leaders in this field.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. Market share research; awareness research; media citations; analyst research. Cumulative. Reputation.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Online Marketing Institute

JUNE 30, 2009

Written by Adam Blitzer February 17, 2009 at 4:02 pm Posted in Social Media Tagged with reputation monitoring , twitter Is your vendor bleeding your page rank? In the grand scheme of things, 38 minutes for salesforce.com to get everything back up is pretty impressive.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40