Salesforce Marketing Cloud

JUNE 28, 2022

August Scott is the manager of Physical Security Technology Systems, where she leads a team responsible for the deployment, maintenance, and administration of all Salesforce.com global security systems. Today, members of the LGBTQ+ community are still facing oppressive systems and non-inclusive environments.

Salesforce.com 95

Salesforce.com Viral Marketing Work Management Training 95

Salesforce Marketing Cloud

JULY 6, 2023

Join the Salesblazer movement Together, we’re building the largest and most successful community of sales professionals. Behind the Cloud’ by Marc Benioff Recommended by Kristen Handler, senior account manager at Red Argyle What it’s about: This book tells “the untold story of how Salesforce.com went from idea to billion-dollar company.”

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Customer Experience Matrix

MARCH 2, 2015

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. There’s no phone support although users can submit questions by email during West Coast business or look in the community forums and knowledgebase.)

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Webbiquity

FEBRUARY 28, 2011

. • Stephanie Gaspary – Director, Social Strategy and Creative Services, CareerBuilder.com. • Niall Cook – Worldwide Director of Marketing Technology at Hill & Knowlton. • Yianni Garcia – Digital Marketing & Community Manager, The McGraw-Hill Companies. Honigman – Social Media Manager at Sears Holdings Corporation.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Customer Experience Matrix

DECEMBER 19, 2011

Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ). Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Communities. What DO they trust? The INFLUENCERS. Journalists. Social entities. Fellow employees.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Only B2B

JANUARY 24, 2018

It also provides you with analytics for your community. Discussing on specific content topic there are a variety of communities called subreddit on Reddit. Digg is among those big content syndication networks that let you explore the communities similar to Reddit in order to get your content in front of as many people as possible.

Digg 89

Digg Enterprise Management CAN-SPAM Paid Search Agency 89

Biznology

SEPTEMBER 16, 2013

Why settle for public data feeds when you can add your own private customer communities to the mix? Social Media Marketing Converseon DataSift Gnip Radian6 Salesforce.com social listening social media social media listening Tumblr twitter' If you’re settling for an off-the-shelf solution, your competitors probably aren’t.

Social Media 80

Social Media Marketing Management Media Salesforce.com 80

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

The Salesforce.com Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of Saleforce.com’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world. Salesforce.com'

Salesforce.com 48

Salesforce.com Marketing Automation Services Thought Leadership Conference 48

Vidyard

MARCH 9, 2017

KITCHENER, Ontario – March 9, 2017 – Vidyard, the leading video platform for business, today announces the latest addition to their growing integration community: SalesLoft, the platform for modern day sales engagement.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Crimson Marketing

MAY 13, 2015

We have leaders on the scale of Adobe, Oracle, and Salesforce.com making near $1 billion acquisitions and creating massive scale. Even if marketers don’t adopt agile in the exact same way it’s used in the software community, they’re taking the core concepts and adapting them to their needs. . It’s a spectacularly fertile field.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

InsightSquared

MAY 24, 2019

At Ramp, you’ll join our growing revenue ops community and bring back everything you learned to make a direct impact on your business, so you can spend more time improving sales and marketing processes and generating revenue. The Speakers: The Full Agenda is Live ! The keynote speaker on Friday is equally as impressive.

Salesforce.com 56

Salesforce.com Thought Leadership Network Marketing Marketing Management 56

Customer Experience Matrix

DECEMBER 13, 2012

SiteCore does offer the key B2B marketing automation capability to synchronize with CRM products including Salesforce.com and Microsoft Dynamics CRM. In other words, SiteCore has been steadily executing on the strategy they described in 2009.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

B2B Marketing Analytics

AUGUST 2, 2020

It is cumbersome to track the spend on these numerous spreadsheets and more importantly relate them to the actual campaign data in CRM (usually Salesforce.com – SFDC) where all the pipeline data lives. We are always on the lookout for inputs and examples from the marketing community to keep adding value for our customers.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Customer Experience Matrix

JUNE 29, 2011

The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. The IMH sports a slick user interface with a very nice dashboard showing real-time updates of summary statistics for each channel.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Vidyard

MARCH 9, 2017

KITCHENER, Ontario – March 9, 2017 – Vidyard, the leading video platform for business , today announces the latest addition to their growing integration community: SalesLoft, the platform for modern day sales engagement.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Adobe Experience Cloud Blog

SEPTEMBER 16, 2012

To start, salesforce.com does a great job compiling lists of sessions for different tracks, industries, and other themes. You can screen-print a cool salesforce.com related image on a t-shirt at the User Experience Area in the Dreamforce Developer Zone. Wonder where people get their cool salesforce.com clothes and bags?

Salesforce.com 48

Salesforce.com Tips InsideView Marketo 48

B2B Marketing Analytics

APRIL 3, 2022

Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Vidyard

MARCH 9, 2017

KITCHENER, Ontario – March 9, 2017 – Vidyard, the leading video platform for business , today announces the latest addition to their growing integration community: SalesLoft, the platform for modern day sales engagement.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Salesforce.com consumes 90% less energy than traditional software. Marc reminded us of the great work Salesforce foundation has done with $20 million in grants, 9,500 non-profit organizations using Salesforce.com, and 225,000 hours of community service from their empoyees. Philanthropy was also a big topic.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

Buzz Marketing for Technology

SEPTEMBER 23, 2008

HiveLive – Platform for building unique communities I spoke to the CEO John Kimbel and visited with HiveLive crew on the Expo floor and was very impressed. HiveLive has a very different take on Enterprise Communities. Best off Brickfish is an all in one platform to do this. One of their customers is Serena Software.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Vidyard

FEBRUARY 13, 2014

Hello Vidyard community! By pushing video engagement data directly into existing contact records in Eloqua, Marketo, Pardot, and Salesforce.com (just to name a few) you’re able to implement more sophisticated lead scoring and improved lead qualification all based on the video content your leads consume.

Class 51

Class Sales Management Video Marketing Work Management 51

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. I met Susan through following her writing on her blog and her work in the LinkedIn community. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

InsightSquared

MAY 21, 2019

“We’re grateful to all of our sponsors for supporting this event and helping advance this community.”. Platinum sponsors are Demandbase and Lucidchart.

Peer-to-peer 31

Peer-to-peer Salesforce.com Marketing Attribution DemandBase 31

InsightSquared

JUNE 5, 2019

Attendees are able to connect with hundreds of other revenue ops professionals in the InsightSquared community to share tips and tricks and discuss the ever-evolving revenue ops role. The full agenda can be viewed at: [link].

Training 27

Training Marketing Attribution Marketing Management Salesforce.com 27

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. VEST data is self-reported by the vendors.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Marketing Insider Group

JANUARY 24, 2013

MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. New York City & Chicago – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Content Standard

JANUARY 21, 2015

Matt Wesson, Content Marketing Manager, Salesforce.com ( @mattbwesson ). Ally Greer, Director of Community and Content, Scoop.It ( @allygreer ). Alex Hisaka, Global Content Marketing Manager, LinkedIn ( @AlexHisaka ). Michelle Killebrew, Program Director, Strategy and Solutions – Social Business, IBM ( @shellkillebrew ).

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

B2B Marketing Analytics

JUNE 28, 2020

SAL to SQL conversion: this is the most tricky of the cohort conversion metrics because we have to transcend from “People” objects in Salesforce.com (SFDC) to “Opportunity” object and account for “many-to-many” relationships between MQLs and their influence at generating opportunities.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

SAL to SQL conversion: this is the most tricky of the cohort conversion metrics because we have to transcend from “People” objects in Salesforce.com (SFDC) to “Opportunity” object and account for “many-to-many” relationships between MQLs and their influence at generating opportunities.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Vidyard

SEPTEMBER 15, 2014

Being able to track viewer metrics on which community members are engaging with video, and adding calls-to-action to the end of videos are tools designed directly with marketers in mind.

Facebook 50

Facebook Video Marketing Marketing Automation Services Salesforce.com 50

B2B Marketing Analytics

JUNE 28, 2020

SAL to SQL conversion: this is the most tricky of the cohort conversion metrics because we have to transcend from “People” objects in Salesforce.com (SFDC) to “Opportunity” object and account for “many-to-many” relationships between MQLs and their influence at generating opportunities.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Salesforce.com announces Chatter, social computing for enterprise companies. Facebook changes terms of service which creates big frustration with user community. FTC Urged To Clamp Down On Data Collection Online. Twitter creates Twitter Lists. 40% of Marketers plan to increase their budgets in 2010. October 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Buzz Marketing for Technology

DECEMBER 15, 2009

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100