Litmus

FEBRUARY 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? And underappreciated sometimes.

Communities 83

Communities Work Management Thought Leadership Design 83

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Biznology

OCTOBER 13, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. We’re pleased to feature Consultants Collective member consultant and communications expert, Rod Thorn.

Ideal Customer Profiles 197

Ideal Customer Profiles Consulting Profiling Storytelling 197

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. The post The art of narrative storytelling via social media marketing appeared first on Biznology. Every piece of this true story is potentially a perfect bulls-eye when it comes to our outreach.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Buffer

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Martech Advisor

AUGUST 28, 2019

In this article, we unpack why storytelling matters so much in technology marketing, and look at some examples of storytelling done right, shares, Ann Sung Ruckstuhl, Senior Vice President and Chief Marketing Officer of Unisys. short—through storytelling. ” Storytelling matters even more to technology marketers.

Storytelling 75

Storytelling Business Television marketing Buying Cycle 75

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Marketing Insider Group

DECEMBER 29, 2020

Whether you’re creating targeted ads or sales videos, sharing a presentation, or inviting clients to create testimonial videos for your business, you can reach people in a more humanized way with video marketing and sales. Brand Storytelling. Brand storytelling allows you to connect with others on a deeper level.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. did a presentation on how he was partnering with other publications developing custom content.

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

Exo B2B

OCTOBER 10, 2023

Her whole team was also dressed in pink and she made her presentation by trying to draw an analogy between the themes addressed in the film and the reality of content marketing professionals. Lady Trifecta Do you know anyone who would have the audacity to go up on stage at B2B Forum and say that we need to stop storytelling in marketing?

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Content Standard

NOVEMBER 11, 2016

Content engines sound attractive in concept but present a paradigm shift for the large number of brands who have shifted toward them over the past 10 years. Fast forward a few years to today, though, and many content marketers are talking about the need for quality storytelling.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 92

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. In general, we’re trying to be a part of their community. Can you elaborate on this or give an example?

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Biznology

DECEMBER 15, 2014

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method.

Storytelling 80

Storytelling Brand Identity Branding Copywriting 80

Martech

JUNE 26, 2023

Marketing today is driven by online reputation, social media community management, SEO, and digital media. He created storytelling moments at an internal Sales Kickoff event that many employees posted about on their personal LinkedIn profiles. Salim’s methodologies target not only public events but internal events too.

Event Marketing 106

Event Marketing Paid Search Agency Marketing Management Storytelling 106

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool. Use smart content to present personalized case reports to visitors based on their needs. Repurpose for Video Marketing.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

Biznology

MARCH 4, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. Great, tight writing and storytelling in a relatively small book. Q: Who are your heroes? Q: Why do you do what you do?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Storytelling 104

Terminus

NOVEMBER 15, 2021

We speak with Zoltan Lorantffy , Global Marketing Director at Tidal Migrations , about why a brand selling convenience, empowerment, & community will always go further than product. Storytelling has been around forever. And while mediums may change, the urge to tell stories will always be present. A key takeaway.

Storytelling 26

Storytelling Ad Building Brand Identity Branding 26

Salesforce Marketing Cloud

NOVEMBER 17, 2021

And with careful and timely planning, strategic messaging, and thoughtful storytelling, it’s a great opportunity for your organization to help build community and demonstrate leadership. As a key date on the holiday calendar, Giving Tuesday presents an opportunity for message amplification. Are you ready? Tell your story.

Planning 98

Planning Advertising Agencies SMS Thought Leadership 98

Content Standard

OCTOBER 4, 2021

At Content Marketing World 2021 , an undercurrent of energy ran through the crowd and the presenters. It felt good to reconnect with others in the brand marketing community again, and it was fascinating to hear about what everyone had been up to. Evolution was the concept underpinning his presentation.

Content Marketing 126

Content Marketing Planning Content Storytelling 126

Brandpoint

MARCH 14, 2024

By leveraging social media outlets strategically, brands can enhance brand visibility, foster community engagement and drive traffic to their branded content. Email marketing allows brands to nurture relationships, drive conversions and amplify the reach of their branded content through effective communication and storytelling.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Contently

SEPTEMBER 5, 2018

Spoiler alert: The inventor community hated our invention ideas. They’ve almost managed to pinpoint the elements of storytelling that have the biggest impact. As part of my presentation, there’s also going to be a live experiment using a newly-invented neurosensor that could change how we measure content success.

Work Management 159

Work Management Content Marketing Storytelling Content 159

Zoominfo

APRIL 22, 2021

Rarely do we link data to storytelling. Instead, we link it to the boring chart on the fifth slide of the presentation, or the part of the article we skip, or our high school math teacher. Although our guests had varied responses to the data we presented them with, they all agreed on one thing: It told a story.

Advertising Agencies 130

Advertising Agencies Zoominfo Paid Search Agency Storytelling 130

Zoominfo

SEPTEMBER 16, 2020

Distributing style guides provides people with a standard for all brand communications. Your style guide should summarize your brand’s mission and explain how you want to present your company to the rest of the world. At this point, Salesforce is a household name and a driving force within the B2B community. Salesforce.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Marketing Insider Group

OCTOBER 20, 2020

Here’s how market leaders are doing this: L’Oréal uses social media hashtags to showcase its culture; employees don the roles of brand spokespeople to keep their community growing. Set clear content guidelines but place authentic storytelling at the center of your strategy. Tread wisely and firmly. Get in touch with me today!

Business 355

Business Work Management Correlation Cable 355

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

SmartBug Media

FEBRUARY 15, 2024

Follow This Model—Include These Sections in Your Investor Pitch Deck Creating successful pitch decks involves striking a balance between comprehensive information and concise presentation. Metrics : Present historical data and projected metrics for the next five years. You can use it to….deliver That’s a big ask. Now, it’s time.

Churn Rate 64

Churn Rate Enterprise Management Thought Leadership Planning 64

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Laval is steeped in history, being built in the 11th century.

Marketing AI 85

Marketing AI Advertising Agencies Planning Broadcasting 85

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). A few points you can replicate from this campaign example: use emotional storytelling, keep your message short but make it as impactful as possible, and never be tone-deaf.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

NOVEMBER 29, 2022

And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. Here are just a few of the many packs given to someone in the community by a #LifelongAlly ?????????? pic.twitter.com/dwD8zHEibP.

Social Media 90

Social Media Media Brand Identity Branding 90

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights.

Storytelling 45

Storytelling Mobile Advertising Newsletter Click Rate 45

Brightedge

JANUARY 14, 2022

As more users search for local news, Google is responding with four key improvements to how it surfaces and presents local news in the search engine results pages: Local news carousel – Early in the pandemic, Google launched a carousel to surface useful information related to COVID searches. Better, More Integrated Local News Search Results.

Resources 105

Resources Google Features Comparison 105

Brandpoint

JULY 8, 2019

2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. This workshop, which took place on June 24 at the Hubbard School of Journalism at the University of Minnesota – Twin Cities, featured a number of speakers, panels and presentations about all things digital storytelling. 2017 SMBMSP #96.

Conference 107

Conference PR Storytelling Public Relations 107

ClickZ

FEBRUARY 7, 2022

What communities have naturally formed around your products or services? – How can you embrace and acknowledge that community? – What can you do to enable members of that community to connect? She is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller. Think local.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Sprout Social

DECEMBER 16, 2020

They take storytelling to a new level. They foster community over advertising. Rather than ad-forward content, the brand takes a creative-forward approach that results in the community becoming all the advertising they need. Putting story first means putting community first. They present a clear point of view.

Creativity 116

Creativity Curation Communities Storytelling 116