Paul Gillin
JANUARY 16, 2012
At BASF Chemical, a $100 million European chemical supplier with 109,000 employees, the goals were three fold: Encourage networking, share knowledge and improve collaboration across the far-flung organization, said Dr. CheeChin Liew (right, @twiliew ), Enterprise Community Manager. “You want people inviting others to join the community.”
Paul Gillin
JUNE 29, 2011
One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. Over the last quarter alone, more than 500,000 people visited the online community, spending over 65,000 hours researching, collaborating and communicating with fellow engineers. This is a commerce play, incidentally.
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Paul Gillin
JANUARY 17, 2012
3M’s track record of innovation is legendary, but globalization has presented new challenges. “We’re Last year the event went virtual with IBM Connections, drawing 10,000 participants from around the world who contributed to 140 presentation threads with nearly 1,000 posts and comments. It’s still running.”
Paul Gillin
FEBRUARY 9, 2011
I’m not sure, but it seems an interesting idea to explore, at least for an outfit that presents itself as a rule-breaker. How about breaking the rules of the world’s largest commercial stunt in the name of the environment and human rights while also challenging others in your community to do the same?
Paul Gillin
OCTOBER 3, 2013
In 2006 I wrote about Microsoft’s Port 25 blog , which invited its critics in the Linux community to heap abuse on it in a Microsoft-branded channel. In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks.
Paul Gillin
JUNE 4, 2010
Here are my notes from David’s presentation this morning to the Mass. Tags: Social Media advertising communities events innovation journalism marketing newspapers social_networks twitter davidweinberger masstlc. That’s why David Weinberger is one of my favorite speakers. Tech Leadership Council’s Social Media Summit.
Paul Gillin
MARCH 10, 2011
As they grow their profile in the community, people will start seeking them out for business. Cross-post new entries from the company blog or new presentations on SlideShare to appropriate groups of which you’re a member. Promote in Groups. Summarize your content and ask a question. Use a unique URL so you can track activity.
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