WebMarketCentral

DECEMBER 18, 2007

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. With that in mind, here are four ways B2B vendors can use social media to spread their messages. Tag your content on social media sites.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

JULY 1, 2009

A new B2B marketing community site , B2B Marketing Zone officially launched today. Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers.

B2B Marketing 20

B2B Marketing Blogger B2B Tagging 20

WebMarketCentral

FEBRUARY 27, 2008

Snitter Snitter is a small desktop application that makes it easy to keep up with those you are following on Twitter, a social networking site that lets you keep "followers" up to date on what you're up to, and stay in the loop on what they're doing. Like KickApps, Ning is a social networking platform. Ning Marketing 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

JUNE 24, 2009

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

DECEMBER 6, 2007

hospitals, insurance companies and community banks, all of which buy very differently). Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. For new prospective buyers, develop a separate plan for each micromarket (e.g.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

AUGUST 31, 2009

It's a provocative piece to be sure, but while I hesitate to attack statistical evidence with the anecdotal, my experience has been that when one accounts for the reasons PPC will always cost more than SEO , the actual labor costs of the two activities (when done right) are pretty darn close.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

JULY 21, 2009

Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. Whether on Twitter or any other social media platform , the key word to remember is "social." Nobody wants to be a dork.

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

JUNE 25, 2008

Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008—A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. Social Tagging Sites, Part 1: Alexa Rankings , April 29, 2007—the Alexa rankings for 42 popular Web 2.0

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

NOVEMBER 24, 2008

Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities." . #8: Web 2.0

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

MARCH 2, 2009

First off is submitting the link to niche social media sites, and to help the author provides links to lists of quality social media sites, social media sites with Pagerank, and niche sites. That works sometimes.). The suggestions vary in their practicality and applicability (e.g.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

JUNE 26, 2007

social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities. By far the most actively-engaged community of any of these sites, and the daily email summaries of fresh links set this site apart from the crowd. social tagging sites. Overall, Web 2.0

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

WebMarketCentral

MAY 3, 2007

tools to drive customer community participation. Third, I got an email from Shawn Henry of the Britopian Marketing Blog , a highly engaging blog devoted to SEO, social media optimization and online marketing. Next, MarketingVOX reported that Web 2.0 Websites Account for 12% of U.S. Web Traffic.

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

WebMarketCentral

OCTOBER 1, 2009

This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). What The F**K is Social Media?

Social Media 20

Social Media Marketing Budget Social Marketing Web 2.0 20

WebMarketCentral

JANUARY 20, 2009

The emergence of social media and user-generated content has radically changed the practice of PR. The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0"

PR 20

PR Best Practices Press Blogger 20

WebMarketCentral

MAY 6, 2009

I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. Ping.fm —update multiple social media accounts at once. Community-building takes time—it's a marathon, not a sprint. techniques.

Twitter 20

Twitter Web 2.0 Business Tagging 20