Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Only B2B

JANUARY 24, 2018

It also provides a detailed analytics on a personalized dashboard along with the complete insights on what has been performing well. It also provides you with analytics for your community. offers a free, limited-option personal account as well as a free trial of its premium content syndication services. reddit.com/r/sideproject.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Communities. Real-time content/offer management. What DO they trust? The INFLUENCERS. Journalists. Social entities. Fellow employees.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Webbiquity

FEBRUARY 28, 2011

. • Stephanie Gaspary – Director, Social Strategy and Creative Services, CareerBuilder.com. • Niall Cook – Worldwide Director of Marketing Technology at Hill & Knowlton. • Yianni Garcia – Digital Marketing & Community Manager, The McGraw-Hill Companies. Honigman – Social Media Manager at Sears Holdings Corporation.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

The Salesforce.com Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of Saleforce.com’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world. Salesforce.com'

Salesforce.com 48

Salesforce.com Marketing Automation Services Thought Leadership Conference 48

B2B Marketing Analytics

AUGUST 2, 2020

With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Customer Experience Matrix

DECEMBER 13, 2012

Each person is assigned to the profile card they match most closely; people can be switched to a different card if their behaviors change. Cards are used in decision rules to select contents and treatments for each person. In other words, SiteCore has been steadily executing on the strategy they described in 2009.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

B2B Marketing Analytics

APRIL 3, 2022

Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Buzz Marketing for Technology

SEPTEMBER 23, 2008

HiveLive – Platform for building unique communities I spoke to the CEO John Kimbel and visited with HiveLive crew on the Expo floor and was very impressed. HiveLive has a very different take on Enterprise Communities. Best off Brickfish is an all in one platform to do this. One of their customers is Serena Software.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. I met Susan through following her writing on her blog and her work in the LinkedIn community. Just to name a few. What do you think?

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Heinz Marketing

MAY 2, 2022

Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing. The pandemic has absolutely accelerated digital for the sales community and for sales and marketing collaboration and ultimately for the buyer journey. You’re guiding everyone.

CMS Development 88

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 88

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Vidyard

SEPTEMBER 15, 2014

Being able to track viewer metrics on which community members are engaging with video, and adding calls-to-action to the end of videos are tools designed directly with marketers in mind. This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.”

Facebook 50

Facebook Video Marketing Marketing Automation Services Salesforce.com 50

The ROI Guy

OCTOBER 15, 2014

Often, your sales reps don’t adopt because they don’t understand “what’s in it for me” – how the new initiative will deliver specific and personal benefits to them: increased commission checks, greater peer / executive recognition, or career advancement. https://www.linkedin.com/groups?home=&gid=6776884

Forrester 40

Forrester Budget Programs Peer-to-peer Salesforce.com 40

Anything Goes Marketing

MAY 26, 2007

These stats could be used as part of an automated lead qualification process and be displayed on the contact record of the CRM ( Customer Relationship Management like Salesforce.com ) that you use. If the comment is negative, have that person contacted right away! They become real people who have opinions. Marketing Sherpa.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Paul Gillin

AUGUST 4, 2011

Salesforce.com leverages Facebook to drive attendance to its many events. Salesforce also post lots of photos of people, which reinforces the image that this is a company with a personal touch. Be personable and distinctive. Here’s how it works. Desperately Seeking People. Here are some of my takeaways: Have fun.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

The ROI Guy

NOVEMBER 17, 2011

During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As Accomplishments by Alinean this past quarter includes: The Inc. 500 / 5000 listing Alinean for the second year in a row as one of the fastest-growing U.S.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc. familiarity with salesforce.com is a plus. Strong communication and interpersonal skills, including excellent writing skills. Proficiency in Microsoft Office – Excel, PowerPoint, Access.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Customer Experience Matrix

DECEMBER 8, 2006

Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. Still, I can’t recall seeing any articles on the topic in my personal travels. Measuring buzz is something marketers need to learn to do as community-based channels become more important.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

While a reputation of thought leadership will never be as “risk-reducing” as a personal referral, it is a great way to build awareness and increase your chances that the prospect will respond to future demand generation efforts. Buyers trust thought leaders who can demonstrate they understand buyer problems and how to solve them.

Lead Scoring 48

Lead Scoring Lead Ranking Social Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Communication Style. Individual communications (sales rep to buyer). Communications to groups and segments (may be personalized and triggered 1:1). On the face of it, this is not a surprising question. Architecture. Lead Management.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Plus, this technology allows users to create their own highly personalized mix of channels – which brings online even more into our lives. For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Feature videos on your website.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Hubspot

JANUARY 27, 2012

This slide helps you keep track of the content that's engaging your community. HubSpot customers can get this data from a CRM like Salesforce.com when it's integrated with HubSpot.). Keep an eye out for a personalized monthly report that gets sent to you at the beginning of each month. Top Blog Posts by Page View.

Marketing Report 28

Marketing Report Top of Funnel Landing Pages Salesforce.com 28

Salesforce Marketing Cloud

AUGUST 24, 2021

An active ally is someone who may not be a member of a community but supports them and takes action on an ongoing basis. You don’t need to identify entirely with a community or share the same interests or background. As we learn about new communities and seek to better understand each other — we may say or do the wrong thing.

Activities 98

Activities Salesforce.com Intent Communities 98

Convince & Convert

JUNE 8, 2012

So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. One, what is better for you as a business person, self or traditional, as one of the things we were talking about. ” Your job is to get your community excited about for the book.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Hubspot

MARCH 23, 2015

He has a very personal voice and his tips are very adaptable and easy for entrepreneurs to follow. He deserves a mention in this list for his personal blog OkDork , which focuses on startups, marketing, and self-exploration. He''s helped brands like Mint and Salesforce.com to improve their businesses. Follow @noahkagan.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Terminus

NOVEMBER 14, 2017

At ExactTarget, he served as CMO for 6+ years and helped grow revenue from $40M to well over $400M, through IPO, and ultimately acquisition by Salesforce.com. Dan Hanrahan could not have said it any better: “At the end of the day, it is a person on the other end. The fastest way to build a brand is on the shoulders of giants.

Effectiveness 28

Effectiveness Video Marketing Startups Enterprise Management 28

Webbiquity

APRIL 27, 2017

Owned by Salesforce.com. A social community builder tool; create a community site for your brand with features including likes and share, member categories, blogging and commenting, social sign-in (members can sign in through Facebook, Twitter, LinkedIn, or Google), sharing to social media sites, content moderation, and privacy controls.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Hubspot

JUNE 24, 2010

Try browsing a small business app store (such as Google App Marketplace , GetApp.com , Salesforce.com AppExchange , etc) sponsored by a company whose applications you already use, taking advantage of customer ratings and comments to help you get to a manageable short list. Do you periodically survey or poll visitors to your Web site?

Work Management 28

Work Management Marketing Management SMB Lead Scoring 28

Customer Experience Matrix

FEBRUARY 7, 2019

But vendors, consultants, agencies, and marketers I spoke with mostly agreed that the larger community is just beginning to hear about the concept. I was told this is much less common in Europe and personally didn’t meet anyone with a martech title. Separate martech staff is rare. until a few years ago. Later, in the U.S.,

Work Management 136

Work Management Marketing Management Paid Search Agency Vendors 136

Customer Experience Matrix

MAY 8, 2013

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

Hubspot 120

Hubspot Salesforce.com Marketing Automation Services Ideal Customer Profiles 120

Webbiquity

DECEMBER 15, 2020

WorkOutLoud – Online communities connecting enterprise companies to their customers – enabling community-wide collaboration, improving the customer experience. focuses on experimental, open-source community-focused efforts. Early growth capital, outside Silicon Valley. Followers: 1,696. Following: 89. WorkOutLoud.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Convince & Convert

JUNE 29, 2012

I mean, come on, we’re talking about these big corporate companies and, you know, when you get to a certain level and as a salesperson and as a marketing person, you know that when people get so used to your products, you can begin to do things and take liberties. So, Evan is the Head of Community at UserVoice.com. Eric : Really?

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Automation Services 114

Hubspot

AUGUST 8, 2012

In fact, according to eConsultancy research , 88% of companies say social graph personalization generates results. Customer data: This includes data from your sales and marketing databases, like HubSpot and Salesforce.com -- just take a look at all the rich data you can see from integrating your marketing software and CRM !

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Lead Liaison

JULY 5, 2016

Lead Liaison announced support for Salesforce Person Accounts as part of its growing offering of integrated sales and marketing solutions. The new enhancements extend Lead Liaison’s capabilities for use with Salesforce even further, adding support for Salesforce Person Accounts. About Lead Liaison.

Enterprise Management 48

Enterprise Management Marketing Automation Services Work Management Marketing Management 48