Chris Koch

JUNE 16, 2009

To someone her age, the concept of following immediately conjures up the issue of personal relationships—who you hate and who you like—and status—who is popular and who isn’t. Thankfully, adults have another context for developing relationships: communities of learning. Create your own ad hoc community. Follow to learn.

Twitter 100

Twitter Web 2.0 Social Media Communities 100

Chris Koch

NOVEMBER 24, 2009

For example, some companies allow employees to communicate generally to the social sphere but require that any direct communications to analysts, the financial market and/or members of the media must be conducted only through corporate communications. It should be clear that this is a personal effort, not a corporate one.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

FEBRUARY 24, 2010

It’s hard to imagine that kind of a complex, long-term, multi-person relationship ever happening entirely or even mostly in social media. The trust leads to a more personal relationship and hopefully, a purchase. At the C-level especially, face-to-face remains the killer app for everyone involved.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Chris Koch

JUNE 25, 2009

Social media will demand involvement that is much more personal. Social media is conversation and community through sharing. Developing a personal understanding of how it all works will make it less disruptive. The line between our business lives and personal lives have never been blurrier. Social media is two-way.

Social Media 100

Social Media Paid Search Agency Social Marketing B2B Marketing 100

Chris Koch

OCTOBER 30, 2009

And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. CEOs Use Social Media More than Other Buyers. You can download an abbreviated summary here. ).

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

MARCH 12, 2010

We tend to think of intimacy as being personal—something for the salespeople. And I knew that I would probably never see or hear from many of them again because I didn’t have a channel for communicating with them directly once we parted ways—except through the articles I wrote and edited. Unspoken intimacy.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

DECEMBER 28, 2010

What we should be thinking about instead is why we haven’t created an online community that is so important to buyers that they will demand an application on their mobile phones so they can check in on it when they’re out of the office. Mobile is just a content channel. Describing what you do is thought leadership.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

MAY 13, 2011

I take a perverse pleasure in reading my Twitter DMs, 99% of which are of the automated variety, looking for the heartfelt sentiment that goes out to me and thousands of other close personal friends every day from people I’ve started following. Why do I think this person has won an “excellent attendance” award in the past?

Twitter 100

Twitter Validation CAN-SPAM Facebook 100

Chris Koch

NOVEMBER 20, 2009

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. Marketers are building online communities—fast. You can download an abbreviated summary here. ).

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100