Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I talked to Mary Eitel of MKE Communications who handles Char-Broil’s outreach efforts to get her take and advice on blogger outreach.

Blogger 151

Blogger Outreach Case Study Case Studies 151

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes? Just 3% say they communicate with brands using Twitter. ( Buzzweb Community ).

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Convince & Convert

JUNE 3, 2012

Reasons Why Online Influencer Outreach is Overrated. Having a lot of Twitter followers or a “large” blog readership doesn’t inherently make a person influential in any way. Similarly, do we actually believe that certain bloggers and Twitter celebs have true passion for some of the things they are endorsing?

Outreach 155

Outreach Blogger Top of Funnel Skype 155

Biznology

DECEMBER 3, 2013

When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach , the quality had been dubious, the licensing too expensive, and of limited value. What I do is a little different than the garden variety influencer outreach. Blogger outreach is more PR than social media (socialmedia.biz).

Blogger 80

Blogger Outreach Work Management Campaigns 80

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 96

Twitter Communities Network Marketing Tips 96

Biznology

MARCH 15, 2021

Useful Links: Joan Garry Podcast Liz Page Associates New England Innocence Project Web Facebook Twitter Instagram LinkedIn YouTube. Jordan Salvatoriello is Director of Development + Communications at the New England Innocence Project. You’ll find a link to that episode in the show notes. Creating 5-star events in the virtual age.

Public Relations 197

Public Relations Outreach Communities Youtube 197

NuSpark Consulting

JULY 13, 2014

Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. This makes it more likely they will share your guest posts with their community. Expanding Your Search: Using Outreach Tools. Using the same criteria, try searching Twitter. Getting Started.

Outreach 100

Outreach Rules Tools Buzz 100

Convince & Convert

APRIL 20, 2016

Michael believes in research, knowing your message, giving back to community, more research, and keeping your own inspiration alive by inspiring others. For me an influencer is someone that’s really trying to make a difference in the community, really trying to give back to their audience.” —@MGeorgiou22. Imaginovation. Pete Peranzo.

Communities 98

Communities Intent Outreach Research 98

Mailmunch

MAY 4, 2021

However, I don’t believe outreach techniques or templates could guarantee success here. In the context of team management, this translates to having a dedicated team of content writers alongside your outreach coordinators equipped with the right content marketing and task management tools. Thanks, [name] [LinkedIn/Twitter] [website].

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Engagio

MAY 19, 2021

Follow Rob on LinkedIn and Twitter ! Stephanie Losee: Experiences Build Community. Stephanie Losee runs content globally for Autodesk’s ABM program and has a robust background in communications and editorial strategy. I think—or hope—it will prompt a shift in thinking from marketing motions to community-building.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. To get it right, first, outline your buyer persona and conduct market research to identify relevant influencers in your market that have a community of followers that fit this persona.

Social Media 117

Social Media Trends Media B2B 117

Heinz Marketing

APRIL 19, 2022

The overall goal is to attract interest in the lead, nurture them through personalized outreach, and convert them to opportunities that turn into paying customers. Personalization is becoming increasingly prevalent in the B2B space, as the more personalized your outreach efforts are, the better your conversion opportunities become.

Lead Generation 91

Lead Generation Webinar Metrics Sales Qualified Leads Generation 91

Buffer

OCTOBER 31, 2022

These platforms provide an alternative to “horizontal” networks like Twitter or Instagram, which bring together people with diverse interests into one platform – advocating specialization and specific knowledge. However, the members of these communities can be protective of their space — rightfully so.

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Onalytica B2B

DECEMBER 14, 2017

Always-on community social outreach. Follow your influencers’ (both your engagement targets and the wider influencer community) social profiles and engage with their content. Always-on community social outreach works very well when a brand is targeting micro influencers, as they’re far more likely to engage back.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Trade Press Services

FEBRUARY 26, 2024

This will involve the rapid decline or total extinction of Twitter/X and LinkedIn serving as the B2B market’s “content syndication network.” This means that the foundation of effective social media outreach is a well-defined target audience and content that directly addresses their pain points.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Webbiquity

NOVEMBER 16, 2021

Braden: Yeah, it was awesome just getting to network with the Minnesota startup community in person and getting a chance to do hybrid events, and see people I’ve met over the last year finally in person, masks still and all, but just still getting to see people in the flesh. I was just fascinated with Twitter.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Zoominfo

JULY 25, 2022

With easy filters and constant updates, you can sort through thousands of companies to find those that are ready for your outreach. On the other hand, Twitter continues to restructure their operations, but say they will avoid mass layoffs. They cover everything from private company funding rounds, to layoff announcements to lawsuits.

Aggregators 100

Aggregators Newsletter Outreach Custom Publishing 100

EveryoneSocial

JANUARY 4, 2021

Social selling works best when you actively share content to social networks and engage with communities online. With just a few clicks, users can post industry news, company updates, and user-generated content to social networks like Facebook, Twitter, and LinkedIn. EveryoneSocial .

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Launch Marketing

JULY 19, 2023

For example, if you are promoting an event that your team is excited to be at, you can use a light-hearted attitude via social or email outreach. Do your customers engage on social channels like Instagram or Twitter, because they’re mostly a younger generation ?

Brand Identity 111

Brand Identity Branding Marketing & Strategy B2B 111

Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. The next 40 came from a combination of friends, entrepreneurs, different people we met in the city, different finance teams, but also some level of cold or semi-cold outreach. That’s why they work. In B2B, it always starts with hand-to-hand combat.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

MARCH 26, 2019

Amanda LaGrange: I really believe in a multi-prong approach—being very active in community partnerships and engaged with other social enterprises. We have had great success telling our story through earned media, putting on fun and unique events, as well as really working our social media campaigns and B2B sales outreach.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Zoominfo

OCTOBER 20, 2021

Go beyond the information on job seeking sites Leverage a variety of networks and forums to conduct research and outreach for the best candidate sourcing results. For example, web developers may frequent online communities such as GitHub or Stack Overflow, while others might spend time on Twitter or Instagram.

Zoominfo 147

Zoominfo High Quality Lead Outreach Acquisitions 147

KoMarketing Associates

DECEMBER 12, 2017

All of the statistics were interesting in their own way, but the finding that was most telling to me was with over 80 percent of practitioners proving that 1-to-1 email outreach is still the number one tool used to engage target accounts. Connect with Brianna on Twitter and LinkedIn.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Brandwatch Marketing

OCTOBER 3, 2022

Typically, these individuals will hold a great deal of authority within certain communities and on certain topics. FollowerWonk is a great little tool that allows you to search for keywords in Twitter user bios and sort individuals to find those with the largest reach and most authority.

Tools 92

Tools Blogger Demographics Social Media 92

EMagine B2B Blog

SEPTEMBER 17, 2013

Our Social Media Strategist here at eMagine gave me the adventurous task of trying out some free Twitter tools. As a B2B lead generator, I am intrigued with Social Media, especially Twitter. I did not find this useful as a B2B marketing tool, but it might be a great way to stay involved in a community. Social Media Twitter'

Lead Generation 40

Lead Generation Twitter Lead Scoring Lead Ranking 40

ClearVoice

AUGUST 16, 2021

Recently, we’ve discussed best practices for Twitter , so let’s dive into the Hashtag best practices for Instagram. A real-time post poses more errors, and you attach yourself to the content rather than to the engagement and outreach that follow directly after it. an Instagram Reel vs. a timeline post).

Practices 131

Practices Examples Best Practices Paid Search Agency 131

KoMarketing Associates

JUNE 30, 2015

In my last post , I wrote about the fact that there are two key components of successful link outreach. In this post, I want to address the second component of successful link outreach: how to increase the likelihood that publishers will actually say “yes” when you have successfully started a conversation about link acquisition.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Ann Smarty is the Founder of Viral Content Bee, Brand and Community manager at Internet Marketing Ninjas. She can be found on Twitter @seosmarty.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Convince & Convert

FEBRUARY 27, 2015

It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. You can’t reach out to every potential customer directly, but we can better hone outreach and engagement to those influencers that matter most for our brand. From Identification to Prediction.

Social Media 158

Social Media Twitter Outreach Paid Search Agency 158

Convince & Convert

FEBRUARY 22, 2017

Social success was often rooted in exceptional community management, with eager and talented individuals using humanity, humor, and witty phrasing to engage and delight customers and fans via organic Facebook pages and Twitter feeds. Overseeing organic Facebook and Twitter is one thing. Today, social media is manifestly visual.

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

SocialPilot

DECEMBER 6, 2023

On the other hand, if you are a B2B platform that sells software or sources talent for other businesses, platforms like LinkedIn and Twitter can be better suited to execute your marketing strategy. Here is a perfect example from Burt’s Bees ’ Twitter profile, which is completely optimized for attracting new visitors and more followers.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Thinkers360

FEBRUARY 28, 2024

Invest time in thorough research to identify individuals who are: Relevant to your industry and target audience: Align your outreach with individuals who resonate with your specific niche and have a strong following within your target market. This is an excellent way to get to know the analysts covering your space.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Convince & Convert

OCTOBER 22, 2021

Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. Gear spoke with Sprout Social’s Community Outreach Manager, Sarah Nagel, about how she scaled her program and identified its first participants. You want them to experience a more transparent and forthcoming workplace.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

KoMarketing Associates

OCTOBER 4, 2016

Examples of tactics designed to improve the effectiveness of offsite-SEO and social media distribution channels may include the following: Curating and Building Relationships via Twitter. Blogger Outreach & Communications. Industry-Specific Forum & Community Participation. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

MARCH 13, 2018

Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Done correctly, nofollow links can influence publishers and influencers to organically link to good content marketing assets, or provide support for link building outreach tactics down the road.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182