Communities Organization Peer-to-peer Wikipedia 
Tony Zambito
JUNE 1, 2011
Image via Wikipedia. One of the first premises of Social Buyerology is that it must reside within a social organization. There has to be a degree of openness and courageous leadership to accept that there is a new social buyer persona on the horizon and that an organization must adapt. Behavioral Listening.
Tony Zambito
NOVEMBER 8, 2010
Image via Wikipedia. In essence, this shift is formulating a new Buyer Experience Demand Curve that reflects buyer’s demands for improved experiences: The implication for organizations today is that to improve revenue growth potential, they must increase the economic value of the buyer experience provided. .
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