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How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

Some produce generic content, which is akin to replicating a cola brand. In this article, we'll focus on why brands should let their users help create value in content. How to Leverage User-Generated Content. Different types of media can be utilized to improve your organization's value creation initiatives.

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What It Means to Get Branded Content Right

Content Marketing Institute

of communications professionals say they rely on branded content in their campaigns or why 67% project that their and/or their clients’ spending on branded content will increase over the next 12 months, according to a USC Annenberg survey. of communication professionals rely on branded content. Click To Tweet. USCAnnenberg ?#research

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Social Buyerology: Listening to the Social Buyer

Tony Zambito

Image via Wikipedia. One of the first premises of Social Buyerology is that it must reside within a social organization.    There has to be a degree of openness and courageous leadership to accept that there is a new social buyer persona on the horizon and that an organization must adapt.  Behavioral Listening.

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The Bamboo Project Blog

Buzz Marketing for Technology

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. The Power of Blogging ISNT Just in Reading Them.

Web 2.0 100
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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Zimmerman, A., Nathan Bos. Applied Physics Laboratory. Johns Hopkins. School of Information.

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JOLT - Journal of Online Learning and Teaching

Buzz Marketing for Technology

wiki allows users to create, post, edit, or delete. Senior Lecturer and Software Specialist. Computer Information Systems Department. Bentley College. Waltham , MA , USA. mfrydenberg@bentley.edu. There are growing expectations among college. students to be able to access and manage their. course materials over the World Wide Web. As Internet.

Wiki 100
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Social Pros 21 – Joe Stupp, Chipotle

Convince & Convert

I’ll link that up on Wikipedia. Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). Listen Now. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Jill Carlson.