Tony Zambito

JUNE 1, 2011

Image via Wikipedia.   The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona.  One of the first premises of Social Buyerology is that it must reside within a social organization.  Behavioral Listening.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia.   In essence, this shift is formulating a new Buyer Experience Demand Curve that reflects buyer’s demands for improved experiences:       The implication for organizations today is that to improve revenue growth potential, they must increase the economic value of the buyer experience provided. . 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Convince & Convert

JUNE 21, 2012

I’ll link that up on Wikipedia. Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). Listen Now. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Jill Carlson.

Work Management 118

Work Management Marketing Management Stats Social Media 118