Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. These methods enable real-time data tracking and dashboard creation, complex network visualization and various data display options. Like keyword research, content creation is a labor-intensive process.

Marketing AI 123

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 123

Martech

MARCH 12, 2024

By studying the LinkedIn behaviors of more than 500+ equity partners in a law firm we were able to show a link between the size of partner networks and activity, with billable revenue. Top billers had 47% larger networks than others and 74% higher social scores. But each industry, business and segment is different.

Social Media 80

Social Media Media B2B Advertising Agencies 80

Onalytica B2B

OCTOBER 26, 2017

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. An equal value partnership is where the end goal is to deliver value to your target audience through influencers’ networks. To download the full white paper, click the button below.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

MAY 3, 2018

Micro influencers may be slower to on-board if you’re engaging them organically, but long-term, you’re likely to have more brand advocates and more influencers from the wider community as a part of your program. The wider influencer community. The three influencer pipeline stages. But it doesn’t stop there.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. Why should you be doing it?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Martech

MARCH 31, 2023

Most importantly, they typically don’t cost participants personal money and can help them network within the organization. Common offerings include webinars, white papers, user communities and user conferences. MO Pros and Marketing Ops Professionals are two examples of MOps communities.

Work Management 94

Work Management Marketing Management Training Vendors 94

Chris Koch

JANUARY 8, 2010

There is only one objective in social media and it is common across all companies—even across the infamous divide between B2B and B2C: Create learning networks. And there is only one strategy for carrying out this objective: Find people who are good at developing and disseminating ideas to contribute to and facilitate those networks.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Webbiquity

JUNE 15, 2021

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). Generally, people accept recommendations from their network more readily than advertising by the brand.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. member-only events twice per year featuring health IT educators and networking opportunities. an interactive facility for events, open-source community tools, and education. Community events.

Work Management 102

Work Management Marketing Management Research Organization 102

Webbiquity

AUGUST 22, 2017

Create your own online platform such as a blog or customer community , and use it to consistently produce high-quality content that is interesting and useful for your target audience. Once you have great content, you can amplify it across social networks like Facebook Twitter, Pinterest, and LinkedIn.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Tomorrow People

MARCH 8, 2018

Connect, create, communicate. Social media networks are booming and blogs are part of the everyday online landscape. Done the right way, content management allows you to: Maintain and engage with your prospect community more deeply and profitably than your competition. Online communities. Reduce your marketing budget.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Ranking Lead Scoring 267

Onalytica B2B

APRIL 3, 2018

Topical communities are great influencers to engage and slowly build relationships with, while brand advocates are already out there advocating your brand and just need identifying and activating. 3) Influencer Persona: This focuses on the way in which an influencer shares content, and where they sit in the wider influencer community.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. This approach has turned our newsletter into a vibrant community hub, fostering a sense of belonging and sparking innovation. But with so much competition and noise out there, it takes work to stand out.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Biznology

DECEMBER 7, 2016

It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? LinkedIn groups began as forums centered around communities asking and answering insightful questions to learn from each other.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Porch Group Media

MAY 27, 2021

Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. According to Influencer Marketing Hub , an average of 2 million people sign up to social networks every day. Facebook continues to dominate the social media space, with 2.7 billion users.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Thinkers360

FEBRUARY 28, 2024

Analyst briefings such as Gartner’s Vendor Briefings allow you to provide an overview our your company and its products and services in an “on-the-record” presentation to interested members of the Gartner analyst community. This could include: Industry research reports and white papers tailored to their specific area of focus.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Exo B2B

JULY 9, 2019

It touches three sensitive topics since the past five years now: influencers, social networks and content marketing. ” It’s based on the WHITE Paper by CMIT (the Club of Tech Marketers), associated with the agency Faber Conten. but by their professional community that may not be large but, has a huge influence.

BtoB 45

BtoB B2B Social Networks Opinions 45

ClearVoice

APRIL 23, 2019

White paper. A white paper is an older format of long-form marketing content — but wow, does it ever have staying power. In every type of product and sector from health food to blockchain, white papers are a marketing piece in the guise of a report or long-form researched article. Private blog networks.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Ranking Lead Scoring Business 83

Customer Experience Matrix

APRIL 24, 2015

It built a network of B2B publishers to sell ads and gather data about their site visitors. A couple of emails later and I was on the phone with Erik Matlick, Madison Logic founder and Bombora CEO. We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

ViewPoint

JUNE 6, 2013

Buyers have embraced collaboration with the advent of social and digital technologies, so marketers must consider internal as well as external members of collaborative networks which impact buying desisions. Half of those buyers trust professional associations, online communities and industry organizations as important sources for content.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Onalytica B2B

DECEMBER 7, 2017

The wider influencer community. Beyond engagement targets, it’s extremely important for brands to be aware of and listen to the wider influencer community. Always-on community social outreach – get on your influencers’ radars by following their social profiles, sharing and engaging with their content.

Planning 198

Planning Work Management SME Budget Programs 198

Martech

DECEMBER 28, 2022

If you have followed my writing at all, you know I’m passionate about innovative B2B marketing and can’t wait for us all to move away from lengthy solution briefs and white papers that nobody but us are reading. Networking. Many of these platforms boast an active community of virtual space dwellers.

Trends 112

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 112

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. Sharing today’s top marketing strategies with a community of 100k and growing.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. Using social networking and social media sites is the easiest thing to start doing.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Biznology

APRIL 10, 2017

This is the “flipped funnel” ABM model devised by Sangram Vajre , CMO of Terminus and founder of the #FlipMyFunnel community. Looking at the “Flipped Funnel” model shown here, imagine you’re a technology vendor and the buyer you’re trying to extend your reach to has a job title like “network operations manager.”

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

Convince & Convert

FEBRUARY 5, 2018

These stories are usually about someone else, like a customer, politician, or a member of the community. The major social networks have been changing their newsfeed algorithms for years. This can be perceived as narcissistic and self-serving if not balanced with other types of stories that add value.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Content Marketing Institute

DECEMBER 10, 2018

Other people that you’ve been talking to, other clients that you’ve been talking to, that might find this article, this white paper, this video interesting, tag them as well,” she says. Just as on other social networks, hashtags aid in discoverability. Look at some of those hashtag communities.”.

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. Engagement: The amount of people who engage with your brand across social networks. Social listening can help you understand and take the pulse of your community. Foster Community on Social with Regular Interaction. What is Brand Visibility? Why is Brand Visibility Important for B2B?

Brand Identity 75

Brand Identity Branding Paid Search Agency Social Media 75

KoMarketing Associates

JUNE 2, 2015

Interact to Build Community. You’d be surprised at what a 10-15 task like this will do in terms of building your own network and community. Consider doing a PowerPoint on the key takeaways from white papers, blog posts, or interviews you’ve done, and post upload those. However, how many of us have actually done it?

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

SnapApp

SEPTEMBER 19, 2017

In their research Millennials are more likely than other generations to rely on their personal networks for recommendations than the expert advice of a company representative like other generations. . We found that Millennials prioritize company values and community engagement over specific product details or features. . .

B2B Marketing 67

B2B Marketing Lead Ranking Planning Top of Funnel 67

Chris Koch

MAY 21, 2010

Both Facebook and we have traditionally believed that the content services that we provide—in our case studies, white papers, webinars, etc.—come See, what I think Twitter understands that Facebook and LinkedIn and all of the other permission-based networks don’t is that the key is in the interaction, not in the information.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Litmus

OCTOBER 25, 2022

The EMC is a community-led group of industry professionals on a mission to create email standards that improve the email experience for everyone. When there are kind souls who reply with what they do like, add them to your portfolio, white papers, reports, testimonials, performance reviews! LitmusLive2022.

Trigger Marketing 88

Trigger Marketing Work Management Marketing Automation Services Email Marketing 88

Content Standard

APRIL 26, 2018

But it can be hard to sift through the endless white papers, reports, studies, and commentary to uncover the most significant social media usage statistics, compare any contradicting results, and come up with actionable insights and next steps. Mobile apps account for 70 percent of time spent on social media networks.

Social Media 93

Social Media Statistics Social Marketing Marketing & Strategy 93

Porch Group Media

APRIL 22, 2021

We get our news from social, interact with friends, find community events and the list goes on. Facebook continues to be the most popular social networking site in terms of number of active users. An average of 2 hours and 22 minutes are spent per day per person on social networks and messaging (Globalwebindex).

Social Media 52

Social Media Lead Generation Social Marketing Lead Ranking 52

Chris Koch

JUNE 18, 2012

This week, I posted the first of what may prove to be a series of controversial blog posts on the SAP community network (known to members as SCN). It introduces me to the community and explains what I’m planning to do. I’m going to channel other people’s ideas, not my own. You can read the entire post here.

Social Media 100

Social Media Media Communities Transparency 100

Biznology

JUNE 6, 2016

Facebook sources were unofficially advising community managers to expect it to approach zero in the future. All of the detailed data, analysis, and practical recommendations are in the full white paper. Facebook is a global network and organic reach can’t be controlled by region. But Castrol was focusing on North America.

Facebook 80

Facebook Studies Organization Case Studies 80