ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. Overview and Methods Traditional sales tactics have long been the backbone of business strategies.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

SmartBrief - Marketing

JULY 31, 2023

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

Communities 52

Communities Brand Identity Branding Work Management 52

Metadata

FEBRUARY 21, 2023

Let’s look at some of the questions asked and how Sydney tackles these issues: With a greater emphasis on retention and expansion across a lot of SaaS these days, what’s some tactical advice for helping demand gen teams pivot to customer-focused initiatives when they are traditionally more focused on net new transition?

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. The question for you is: A re you creating that seamless connection between your buyers and your community of partners, peers and customers?

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Unbounce

JUNE 28, 2022

Here are some proven tactics you can use to increase social commerce sales: 1. Ask your marketing team which social networks bring the most cash flow and where your posts get the most engagement. Landing pages also help customers learn more about your brand and create a sense of loyalty to your brand’s social media community.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Buffer

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Hubspot

FEBRUARY 13, 2023

Business networking can open up doors. In this guide, you'll learn what business networking is, the benefits of business networking, and some tips from real-life experts on how to build a strong business network What is business networking? Here are some benefits of networking according to industry experts.

Tips 55

Tips Work Management Business Marketing Management 55

Webbiquity

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. This will not only solidify your brand voice but build community engagement as well.

Social Media 313

Social Media Social Marketing Planning Tips 313

Heinz Marketing

APRIL 9, 2020

Replacing the interactivity, the peer-to-peer community, the engagement levels between attendees, speakers, sponsors and more – that’s a big challenge that some companies are working through right now. Below is a list of strategies and tactics many companies are trying.

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

Hubspot

JULY 1, 2019

Social media has transformed the relationship between individuals and organizations -- which is why the community management role is now so vital. Simply put, a community manager needs to negotiate the connection between a company and its audience. But what exactly is a community manager, anyway? Image courtesy of HubSpot.

Communities 100

Communities Work Management Marketing Management PR 100

Outbrain

JANUARY 10, 2022

So we invite you to clear your way through the noise and join the Outbrain Community on LinkedIn, where Outbrain users just like you can meet, network and discuss our favorite subjects: native advertising, online recommendations and everything in between. Join the Community. Outbrain Community: Why We’re Here.

Communities 52

Communities Linkedin Advertisements Advertising 52

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.)

Optimization 106

Optimization Ideal Customer Profiles Customer Surveys Communities 106

Convince & Convert

MAY 6, 2014

The word “networking” has become laden with negative associations. It’s no wonder considering some of the tactics people use, from the time-wasting to the downright obnoxious. Yet we know there is immense value in networking. The world has changed dramatically, and networking needs to catch up. Call it Networking 1.0.

Social Networks 154

Social Networks Social Media Lead Scoring Lead Ranking 154

Valasys

MARCH 14, 2023

The field of public relations includes a wide range of public relations management tactics, tools and strategies. Modern digital communication, traditional media placements, large-scale event planning, and other related tasks frequently require a unique blend of abilities. Press releases are a relatively affordable outreach strategy.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Convince & Convert

MAY 15, 2014

Well, with over 150,000 communities with more than 10 people, and tens of thousands will thousands of members, Google+ is really happening. Types of G+ Communities There are two types of communities: 1. Private: This content cannot be shared outside of that community and can only be viewed by members.

Communities 166

Communities Google Business Work Management 166

Outbrain

MARCH 20, 2020

Affiliate marketing is a dynamic industry, with new tools and tactics cropping up all the time. There are plenty of affiliate marketing communities online where people put aside their competitive streak and make way for networking, education, support, and encouragement. billion in the US. Affiliate Marketing Ninjas.

Communities 61

Communities Best Practices Marketing Management Paid Search Agency 61

Vidyard

OCTOBER 12, 2017

The Vidyard community is making the rounds to help you win more with videos! Are you interested in getting together with your peers to learn and share tips, tactics, and experiences using Vidyard? The post The Vidyard Community is Coming to Cities Across North America! When should you use personalized video ?

Communities 68

Communities Peer-to-peer Advertising Agencies Response Rate 68

Delivra

JANUARY 15, 2021

B2B marketing tactics are always evolving. They may be attending networking events in certain cities or reading particular blogs. Come up with a few hypotheses and dive into spaces and communities yourself. For instance, you could rent a booth at DreamForce, then host a networking happy hour after one of the DreamForce days.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

SEMrush

SEPTEMBER 9, 2019

We had a very informative SEMrushchat last week with guest Robbie Richards and our community about website monetization. So we asked our community ways they have utilized monetization, common fails, strategies, and opinions on affiliate networks vs. Google AdSense.

Adsense 80

Adsense Marketing Websites Tactics Best Practices 80

Marketing Insider Group

MARCH 31, 2021

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Choose a language that reflects the local culture to communicate. Plug into your community both online and off. Include local communities in your content. Get Involved in Your Community. Start with Search.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Stevens & Tate

FEBRUARY 16, 2024

LinkedIn : As a professional network, LinkedIn values insightful, industry-related content that fosters professional growth and networking opportunities. Twitter : Known for its preference for brief, impactful content paired with timely and relevant hashtags, Twitter is ideal for real-time engagement and news sharing.

Social Media 98

Social Media SEO Optimization Media 98

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Here are some of top-of-mind tactics. Don’t forget the B2B SEO basics as well. Final Thoughts.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Outgrow

JUNE 20, 2022

The 3 types of community-led growth and what most people get wrong about it. Why a product-led funnel is easier to build than a community-led go to market . Tune in to learn everything there is to know about driving engagement, community and product-led growth, and his transition from a software engineer to a Serial Marketer.

Paid Content 52

Paid Content Communities Work Management Product 52

KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. The book offers tips and advice for community managers on how to set up, manage, and run a social media program. Where do you start?!?

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Unbounce

OCTOBER 18, 2021

Unafraid to stay true to their mission, they boldly test and re-examine go-to tactics to create a truly unique marketing experience. It’s simple and gets straight to the point: We aim to close the gender gap in tech, as well as empower women in any field or life aspect within our community. It All Starts with Community.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Biznology

MAY 27, 2013

But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups. While the world’s least-understood social media network might not have the 1.1 It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network. Be a Positive Member of the Community.

Communities 80

Communities Google Skype Wikipedia 80

Martech

MARCH 12, 2024

By studying the LinkedIn behaviors of more than 500+ equity partners in a law firm we were able to show a link between the size of partner networks and activity, with billable revenue. Top billers had 47% larger networks than others and 74% higher social scores. Social is often an afterthought and, as a result, incredibly tactical.

Social Media 78

Social Media Media B2B Advertising Agencies 78

Outbound Engine

JUNE 3, 2019

As a business owner, you probably think a lot about which small business marketing strategies and tactics are best for you. Does that one small business marketing tactic you dread doing every day really producing the results you’d hoped for? Stay consistent with email communication. How do you prioritize marketing tasks?

Small Business Marketing 54

Small Business Marketing Tactics Marketing Strategy Marketing & Strategy 54

PureB2B

JANUARY 15, 2018

Authoritative syndication networks can also up your content syndication game, as they can place your content on influential websites with high traffic. Paid Services – As the name implies, you pay a certain fee to have your content published on various networks. Content Syndication Networks to Check Out. SlideShare.

Paid Content 59

Paid Content Content Network Marketing Advertising Mediums 59

Martech

MAY 18, 2022

Despres has been heavily involved with virtual spaces for almost twenty years and has become my go-to for all things related to building and engaging virtual communities. It is a purely aspirational concept that would allow for an open, connected and interoperable network of virtual environments dedicated to social interaction.

Rules 143

Rules Planning Work Management Advertising Agencies 143

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Exo B2B

FEBRUARY 18, 2021

According to a recent study conducted by the agency 93x with the FINITE community, techno marketers (martech) believe that the channels that have grown in importance during COVID-19 are webinars, SEO and emails. The post The 3 growing tactics and challenges of B2B martech specialists appeared first on ExoB2B. A must read : [link].

Tactics 52

Tactics B2B Case Studies Webinar Metrics 52

Martech

FEBRUARY 7, 2022

At least through my anecdotal observations, most folks in this community have specialized in marketing automation and adjacent subspecialties, and there is nothing wrong with this. Although I began drafting this column before he posted that poll, I feel that the community doesn’t focus on web systems as much as it should.

Multi-Channel 92

Multi-Channel Advertising Agencies Work Management Marketing Automation Services 92

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Communities 124

Communities RSS Social Media Curation 124

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events. Looking to maximize your attendance at any of this year’s events?

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Convince & Convert

FEBRUARY 8, 2012

It is Jay Baer joined today by a very special guest, my friend who is the Director of Community and all things fabulous at BlogWorld and also the author of Online Community Management For Dummies , Ms. It really is a treasure trove of advice and best practices around community management. Deb, how are you? How are you?

Communities 121

Communities Work Management Activities Conference 121