Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Strategic-IC

FEBRUARY 20, 2024

The company’s FLOW program brings people together in person, for networking, on-stage demos – and fun! But, provided you run things with a customer-centric focus, Katrine says the ROI is considerable: "Out of our top 25 new clients, 13 or 14 – the majority of the largest we've closed this year – attended a FLOW event.”

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

SocialPilot

FEBRUARY 11, 2024

Search for influencers who actively engage with their audience through comments and direct messages, fostering community. Identify influencers with experience in hosting impactful events or webinars, enhancing community engagement. ROI roundup: Are influencers giving us the mileage we need across all platforms?

Sales Management 90

Sales Management ROI Planning Work Management 90

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. The question for you is: A re you creating that seamless connection between your buyers and your community of partners, peers and customers?

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Biznology

AUGUST 14, 2018

While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends, Likes, conversions, sales, and ROI , there is something else you might be able to add your holy of holies —your KPIs—meetups! Spoil your community like that. This is a thing.

Communities 126

Communities Blogger Class Twitter 126

Buzz Marketing for Technology

FEBRUARY 9, 2010

If you can combine the element of Trust across a wide range of fans, followers and advocates then you have a community. The word community is often overused now that Social Media has come along. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Exo B2B

AUGUST 11, 2021

But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? In fact, the dominance of social networks in content marketing has been proven for years by multiple surveys, annual surveys and case studies but especially, in a B2C context. Social networks dominate the channels!

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Marketing Insider Group

JULY 15, 2020

Ease of Collaboration and Community Building. Extended Opportunity for Driving ROI. This increases event ROI and gives you higher profitability on your event. Ease of Collaboration and Community Building. You can also poll the community on speakers they would prefer to listen to. Significant Reduction In Cost.

Sales Qualified Leads 327

Sales Qualified Leads Budget Programs Conference Marketing Budget 327

Marketing Insider Group

JANUARY 2, 2024

Content marketers need to strategically reassess their reliance on social media, considering its decreasing ROI and exploring new methods like automation and community engagement. Every marketer knows the importance of ROI. Engaging with the Community There’s value in joining the conversation on other people’s posts.

Social Media 261

Social Media Social Marketing Media Content Marketing 261

Marketing Insider Group

MAY 17, 2021

Interaction and networking – Increase in exchanged private and public messages, 1:1 video calls, group chats, and other interactions during the event. Increased ROI – Maximizing ROI from the event. Increased ROI – Maximizing ROI from the event. Event Networking Strategy. 1:1 Video Calls.

Webinar Metrics 261

Webinar Metrics Organization Marketing & Strategy Merchandising 261

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Executive Networking Dinners. While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event. Measuring ROI: What does success look like? Customer channels (advocates, customer communities). User Group Meetings.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Now you’ve got “social media 2.0,” which tends to be more community-oriented.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Sprout Social

SEPTEMBER 13, 2016

For some, the social network might not be the right fit, but for millions of others, it’s a must. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. What Is Facebook ROI? He spent $39.19

ROI 100

ROI Facebook Paid Search Agency Social Networks 100

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. This trend offers you a unique opportunity to access networks and audiences you couldn’t reach with your corporate profiles alone.

Social Media 117

Social Media Trends Media B2B 117

chiefmartech

NOVEMBER 1, 2018

Scott and I are always on the lookout for inspirational ways for the community to leverage the massive martech landscape to share new insights, recommendations, and commentary. We produced a series of rankings that showcase martech companies with the strongest networks. Process for Ranking Relationship Network Strengths.

Paid Search Agency 85

Paid Search Agency Companies Network Marketing Account Based Marketing 85

Content Standard

JUNE 28, 2019

Here’s what was missing from the 2014 conversation: an awareness of the pressure we marketers felt to prove content marketing ROI in our own departments by year’s end. It’s called Wine & Web , and it combines teaching and networking,” Crestodina continued. Online Communities.

Top of Funnel 104

Top of Funnel ROI Sales Management Webinar Metrics 104

KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. The book offers tips and advice for community managers on how to set up, manage, and run a social media program. Where do you start?!?

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Marketing Insider Group

NOVEMBER 8, 2022

Consistent delivery of quality content builds engagement with customers and trust within your community. Use the highest ranking articles to determine which are driving the most ROI and accurately addressing SEO (more on that later, wink-wink). Think about your ROI-driven content topics and determine which formats work best.

Marketing Budget Creation 311

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 311

ClearVoice

MARCH 18, 2019

Let’s review three popular online community apps to do just that: Lithium, Influitive, and Higher Logic. Furthermore, according to statistics published by TapInfluence , influencer marketing can increase ROI up to 11 times higher than traditional marketing methods. The top online community apps: Head-to-head review.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

PureB2B

JANUARY 15, 2018

Second, use authoritative syndication networks to boost visibility of your content. These networks publish your pieces to influential websites with high traffic, which helps establish your brand as an equal authority and drives target prospects to your website. Content Syndication Networks to Check Out. SlideShare.

Paid Content 62

Paid Content Sales Qualified Leads Enterprise Management High Quality Lead 62

Marketing Insider Group

OCTOBER 27, 2020

But when it comes to ensuring maximum ROI for your event , what you do after is what matters most. Be Swift with Post-Event Communication. Create Attendee Communities to Continue Engagement. Create Attendee Communities to Continue Engagement. We will consider the following action points: Plan for Post-Event Resources.

Lead Scoring 314

Lead Scoring Lead Ranking Tips Leads 314

The Point

NOVEMBER 27, 2018

And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. DK) One factor is the new Facebook algorithm , which prioritizes friends’ content over that of companies, so organic reach on the largest social network has gone down dramatically. times higher.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

RebelMouse

JUNE 7, 2018

11 times higher ROI than traditional methods. Build a Community of Creators. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred creators into their community and get them to participate in creating premium content. After Facebook's.

Facebook 44

Facebook CMS Development Advertising Agencies Paid Search Agency 44

Martech

APRIL 2, 2024

What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world. Users flock to LinkedIn seeking work opportunities and network growth. It makes sense.

B2B Marketing 123

B2B Marketing B2B Planning B2B Thought Leadership 123

Vidyard

SEPTEMBER 15, 2015

Kitchener, Ontario – September 15, 2015 – Today at Dreamforce, Vidyard, the leading platform for video marketing and video analytics, introduced Video for Salesforce Communities, empowering users to share and watch video content inline within their communities and measure how engaged audiences are. The possibilities are endless.”.

Marketing Automation Services 77

Marketing Automation Services Communities Video Marketing Paid Search Agency 77

Hubspot

MARCH 5, 2024

She co-founded: Mitú : A media network that specializes in content popular among young Latinos. They’re managing up to three financial accounts for other family members, so if we go through the youths, the ROI is not one-to-one, but one-to-many,” Beatriz said. Community before product. and hit 1m+ users. Her mantra?

Companies 61

Companies Startups Communities Newsletter 61

Biznology

JULY 15, 2013

900+ hospitals are actively using social networking tools to communicate with patients (MC). Examples of “interactive wireless media includes smart phones, mobile websites, tablets (iPads), apps, SMS messaging and mobile social networking. It had a 6-to-1 ROI. SOCIAL NETWORKING FOR HIGH RE-ADMITTANCE PATIENTS.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Content Standard

SEPTEMBER 24, 2018

Because social interaction can provide its own incentive for engagement beyond the experience itself, and it can also help distribute and promote your gamified campaign to increase its ROI potential. Seek out game-like experiences that foster activity, community, and interaction around your brand.

Enterprise Management 81

Enterprise Management Communities Work Management Marketing Management 81

Sprout Social

FEBRUARY 2, 2023

Even with solid success from these formats, Figo’s consistent posting cadence left space for new ideas, too–like their “Ask the Vet Tech” series, which amplifies their internal thought leadership and provides unique value to their community. What’s more important than going viral is finding and building a genuine community on social media.

Social Media 109

Social Media Media Business Viral Marketing 109

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. His specialties include Cloud ROI, Data Center Trends, AI Convergence, IoT, Big Data, Information Technology Maintenance and Management.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Martech

MAY 18, 2022

Despres has been heavily involved with virtual spaces for almost twenty years and has become my go-to for all things related to building and engaging virtual communities. It is a purely aspirational concept that would allow for an open, connected and interoperable network of virtual environments dedicated to social interaction.

Rules 144

Rules Planning Work Management Advertising Agencies 144

Heinz Marketing

MARCH 4, 2021

When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Networking / connecting. Social Networking. Social Networking. Businesses can build free profiles on these social network sites. Promoting a business or company.

Paid Content 132

Paid Content Social Media Media B2B 132

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits. Proving the ROI of influencer partnerships; we’ve already highlighted the key benefits of Tagging on social media. Speeding up decision-making.

Tagging 120

Tagging Marketing Strategy Marketing & Strategy Planning 120

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. Brand advocates post excited, positive content about your product or services to their own social networks.

Brand Identity 126

Brand Identity Branding Word of Mouth Social Media 126

Webbiquity

JANUARY 24, 2019

In addition, a significant portion of social media marketing is engaging with your community. Pick the platforms where you want to be active; it is a good idea to restrict your focus to the 2-4 largest social networks for your target group. All of this requires constant human input. This cannot and should not be automated.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

ClearVoice

MARCH 14, 2024

Improved content marketing ROI: Content collaboration can be more cost-effective than traditional advertising. Networking events, conferences, webinars, and associations: Attend industry-specific events, conferences, or webinars to meet potential partners. Use relevant search engine keywords to find curated lists and rankings.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52