SmartBrief - Marketing

JULY 31, 2023

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

Communities 52

Communities Brand Identity Branding Work Management 52

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

chiefmartech

DECEMBER 1, 2020

PATTERN #2: NETWORKS. A network is a group or system of interconnected people or things. The Internet itself is one giant network, and by connecting over 4.5 Within these networks, participants can connect, communicate, share content, and tap collective contributions of information. PATTERN #3: MARKETPLACES.

Digital Asset Management 95

Digital Asset Management Trends Work Management Marketing Management 95

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Marketing Insider Group

JANUARY 24, 2023

82% of people trust social networks social networks to guide purchasing decisions. 86% of women use social media for purchase advice. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Those were the good old days.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Now you’ve got “social media 2.0,” which tends to be more community-oriented.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Thinkers360

FEBRUARY 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 5 Maria Villablanca Future Insights Network Contact Maria Villablanca Score: 55.87 26 Hervé Legenvre European Institute of Purchasing Management (EIPM) Score: 35.13 8 DV Abhang,C.P.M.,CPSM CPSM Score: 49.20

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 1, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments.

Education 128

Education B2B Thought Leadership Thought Leadership Lead Scoring 128

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Mind Mate Inspiration community Contact Gabor A. Help us grow the Thinkers360 community by inviting them to participate by sharing their own content today! Contact Himannshu Sharma Score: 33.71 46 Gabor A.

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Exo B2B

JUNE 22, 2021

I would like to discuss in this post, the importance of social networks in the B2B buying cycle. When we look at this graph from Hootsuite, we understand “tout suite” what the interest is for the “chou-chou” platform of the business community. The graph above is not enough to convince you to be active there?

Buying Cycle 52

Buying Cycle Social Networks Network Marketing Buy 52

Martech

JANUARY 3, 2024

Smaller communities and sharper focus on audience “With the overwhelming vastness and noise of the internet, people have been carving out community spaces that feel more manageable,” said Arianna Crawford, social media manager at Big Valley Marketing, a California-based consultancy. “Key Amazon is expected to capture 12.4% of all U.S.

Gartner 139

Gartner Advertising Agencies Paid Search Agency Ad Exchange 139

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%. Building customer advocacy programs seem to be a thing of the past.

Enterprise Management 321

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 321

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. From social networking to video sharing and social messaging, there’s something for everyone (and every business). From social networking to video sharing and social messaging, there’s something for everyone (and every business).

Social Media 145

Social Media Social Marketing Media Curation 145

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: free (!). Total reviews: 100. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. Though most commonly linked with B2C, influencer marketing can be just as fruitful in the B2B world.

Social Media 117

Social Media Trends Media B2B 117

Thinkers360

MARCH 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

chiefmartech

NOVEMBER 1, 2018

Scott and I are always on the lookout for inspirational ways for the community to leverage the massive martech landscape to share new insights, recommendations, and commentary. We produced a series of rankings that showcase martech companies with the strongest networks. Process for Ranking Relationship Network Strengths.

Paid Search Agency 85

Paid Search Agency Companies Network Marketing Account Based Marketing 85

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments.

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

Marketing Insider Group

MARCH 31, 2021

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Choose a language that reflects the local culture to communicate. Plug into your community both online and off. Include local communities in your content. Get Involved in Your Community. Start with Search.

Buyer Personas 334

Buyer Personas SMS Content Communities 334

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Hubspot

OCTOBER 1, 2021

A whopping 92% of buyers are more likely to purchase B2B business tools after reading a trusted review, say G2 Crowd and Heinz Marketing. Here’s how to benefit from the valuable online communities about CRM that are right at your fingertips. This is even more true when choosing an important tech system like a CRM for your business.

Communities 53

Communities CRM Lead Ranking Marketing Management 53

Martech

APRIL 4, 2024

Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Since only 5% of buyers are in market for a new purchase at any given time, it’s important for B2B marketers to consistently engage with their audiences to ensure their brand is memorable when it’s time to buy.

Linkedin 71

Linkedin Paid Search Agency Ads Campaigns 71

Marketing Insider Group

MAY 17, 2021

Interaction and networking – Increase in exchanged private and public messages, 1:1 video calls, group chats, and other interactions during the event. Event Networking Strategy. Event Networking Strategy. Networking is an essential part of any event, and technology can provide the experience in a virtual setting.

Webinar Metrics 261

Webinar Metrics Organization Marketing & Strategy Merchandising 261

Webbiquity

MARCH 10, 2021

Repeat purchase rate (RPR). The repeat repurchase rate shows you how many customers have made more than one purchase within a given period of time. Returning to purchase again is the most valuable type of engagement. Returning to purchase again is the most valuable type of engagement. Purchase frequency (PF).

Marketing & Strategy 238

Marketing & Strategy Business Work Management Purchase 238

Martech

MARCH 14, 2023

To get this capability, you needed to purchase an NFT. This same court ruling now holds the brand responsible for violations resulting from their attempt to reduce friction in purchasing the NFT and provide a better user experience. Whether this 3D content lives on a decentralized network is yet to be determined.

Paid Search Agency 134

Paid Search Agency Web 2.0 Advertising Agencies Bundling 134

Contently

JANUARY 20, 2023

Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product. It’s authentic and unbiased, which makes it more likely for a potential customer to trust the brand and consider making a purchase.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 97

Communities Budget Programs Ad Building Lead Ranking 97

Buzz Marketing for Technology

FEBRUARY 9, 2010

If you can combine the element of Trust across a wide range of fans, followers and advocates then you have a community. The word community is often overused now that Social Media has come along. Its just up to you to get them the right offer in order to get them to buy! Tweet This! Share this on Facebook. Share this on Linkedin.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Aberdeen

SEPTEMBER 4, 2019

Large organizations looking to make quick changes to their networks are in a tight spot. Though the market offers many open-source scripting approaches to network management, these quick fixes are not reliable over time; a longer-term solution is needed. It’s clear why enterprises would want to automate their networks.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Automation 40

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. You can do this with rapidly updated segment memberships, near real-time data sharing with advertising partners and suppressing users that have already purchased or have open Service Cloud cases.

Paid Search Agency 104

Paid Search Agency Features Personalization Ads 104

Thinkers360

APRIL 7, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

MARCH 15, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 62

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes. Learn more here.

Campaigns 141

Campaigns Examples Design Planning 141

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments.

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Thinkers360

FEBRUARY 23, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments.

B2B Thought Leadership 62

B2B Thought Leadership Design Thought Leadership Lead Scoring 62

Martech

JANUARY 26, 2023

By working with influencers, enterprises can tap into their networks and gain access to a wider audience that may not have been exposed to the brand’s messaging before. Operationalizing brand advocacy In the early days of the web, brand advocacy was an important topic of conversation among the marketing community.

Paid Content 141

Paid Content Enterprise Management Work Management B2B Marketing 141