Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. This is the hardest part of social media events programming.

Social Media 127

Social Media Media Blogger Co-Registration 127

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. Blogger outreach is earned media not paid, right?

Blogger 80

Blogger Outreach Social Media PR 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). ” (Wikipedia).

Blogger 80

Blogger Outreach PR Media 80

Biznology

DECEMBER 19, 2017

In my early and mid-thirties I worked for New Media Strategies (NMS). I was part of a super-discrete, amazingly-effective, super-covert, mercenary troll army that lived and worked out of two floors of Rosslyn Twin Tower Two in Arlington, Virginia, the United States called New Media Strategies. Rather, my noms de guerre were.

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Biznology

MARCH 6, 2012

Image via Wikipedia. There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. We’ve all had it. No worries.

Social Media 80

Social Media Media Lock-In Work Management 80

Biznology

DECEMBER 13, 2013

Nelson Mandela(Photo credit: Wikipedia). In the case of Nelson Mandela, this was not simply a matter of rebranding or changing his message to meet the changing tide of public relations. We stress that in the transparent world of social media, authenticity is even more vital.

Wikipedia 80

Wikipedia Viral Marketing Public Relations Internet Marketing 80

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. TopRank started as a product/service that we offered in conjunction with public relations services. How did you get your start in the industry? Thus began my foray into search engine optimization.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

FEBRUARY 21, 2012

Image via Wikipedia. In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. I jumped at the opportunity to receive an early copy of the book.

Wikipedia 80

Wikipedia Communities Internet Marketing Fulfillment 80

Biznology

OCTOBER 18, 2011

Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Biznology

SEPTEMBER 13, 2011

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison does, and lots of other companies try to do it, too.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

OCTOBER 4, 2011

Image via Wikipedia. The closer you can get to the media organ that your target market consumes primarily and religiously, the higher the probability that content will register with the reader, will resonate with the reader, and will feel like it is intimate to the reader and his local community and experience of the world.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Hubspot

OCTOBER 1, 2012

like environmental degradation, layoffs in a certain community, or chronic health problems. Should we pop out of our normal bubble of thinking -- lead generation , social media, website redesign -- and enter a new field in which we try to better understand our business' impact on society? People we don't even know!

Social Marketing 28

Social Marketing Planning PR Ethics 28

Biznology

OCTOBER 25, 2011

Image via Wikipedia. They supported the seasonal messaging with direct mail outreaches as well as daily updates shared via Social Media to their followers and friends on Facebook and Twitter. In our case, we garnered over 1,800 earned-media-mentioned annually in support of their other efforts.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message. RK : Measuring social media’s direct impact on sales. If they aren’t you follow up via email.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&#

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

NOVEMBER 5, 2012

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

Optimization 100

Optimization Curation PR Public Relations 100