Remove startup
Remove Communities Remove Media Remove Public Relations Remove Wikipedia
article thumbnail

The Long Tail of Blogger Outreach

Biznology

Image via Wikipedia. Though highly-prestigious, getting your new startup covered by Mr. Gelles may very well not be enough. I had breakfast with John Bell of Ogilvy a number of years ago. The top A-list blogs and bloggers are analogous to David Gelles and the top journalists the FT, the Times, Post and the Wall Street Journal.

article thumbnail

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). ” (Wikipedia).

Blogger 80
article thumbnail

One person can change the world. Thank you, Internet

Biznology

Forget Uber or any of those “disruptive” Silicon Valley startups, the Internet is the ultimate disruptor. And, since the world moves fast and nobody really uses blog comments anymore, the rubber hits the road on social media. Engage your community or you’ll never become anything anywhere. Twitter is essential.